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Website Development for Authors

October 2013


Testimonials Thank you so much for creating my new website. It is more than I could have possibly hope for. You were very professional in how you went about instructing me to give you the information you needed in order to put the site together. I would also like to add that you were very patient with me when I was having difficulty figuring out how to get you some of the information correctly. I would invite anyone to check out my new website, www.neumannovels.com, to see what a great job you did. ~ Willy Neuman, Author I couldn't be happier with my new web site, www.tomorrowsnovels.com, built by Robert Lockwood. Our interaction via video conferencing made the entire project simple and easy. I just gave him the page content information and spent little more than an hour discussing the project, then just sat back and, voila! Compared with what many other web masters charge, the fee I paid was more than reasonable. ~ Tom Morrow, Author Like it or not, we're living in an online world. So when my daughter's book was published, I knew needed to create a website for her to really make give it a bolder market presence.  But I had no idea where to start.  Turns out, I didn't have to.  The website designer, Robert Lockwood, made the entire process so easy, I hardly had to do anything, and it was done.  The colors, style and layout he chose were perfect, and I didn't change a thing (and I'm really picky.)  He even gave me some advice on how to keep minors safe online.  In such a short time, everything was up and it was like “Bam!  This is real!”  We couldn't be happier.  Thank you, Robert! (Please check out her site: www.JosieMonahan.com) ~ Laura Monahan Mother of 10-Year Old Author Josie Monahan What can I say about my web designer, Robert Lockwood? He is one of the most knowledgeable and down to Earth people I have ever met that I’ve never actually seen in person, but would be a lucky author if I did one day! About two months ago he came to me with good intentions to help me take my series of stories to the next level by insisting to go worldwide on the web and finally, for the first time, have an official website for my stories, and I thought, Wow! This was the big break the stories needed for some real exposure. Sure, I have Facebook and Twitter, but to actually have a spot to provide people a place to go that can have a full understanding of the stories, get involved in blogging discussions about science fiction and grindhouse, and buy the books there, sounded like a one stop shop opportunity. All this, Robert explained to me over the phone, and I was instantly sold on all things this website could do for me. I’ve


heard from other people how websites are ran, but Robert explained not only the massive changes of graphics that could be done on the site, but how to update the site by teaching me the mechanics of how to run my site, and what it takes to get people to your site. Even now, as we speak, Robert and I continue to make my site better and I’m still learning the technical details so eventually I’ll be off and running on my own. With all this excitement with the website, Robert went even further explaining to me about the Affiliate Program! I actually had trouble understanding it at first, and we actually had several conversations about it until finally jolted in my head, then I figured it out, but this couldn’t have been achieved without Robert’s patience with me. Robert’s patience, knowledge, and cool, calm, and collective way of being helped me understand my website, and by trading ideas back and forth, have made it to be my dream come true in finally having a website for my stories! The graphics, music, videos, everything on there is awesome! I am very thankful to Robert for designing my website and explaining everything to me. Check it out! It’s www.monsterwarseries.com/. You’re gonna’ love Robert Lockwood’s work! My name’s Ray Torres III, author of The Monster War Series, and I thank you Robert! ~ Ray Torres III, Author

PRICING SCHEDULE WEBSITE

Simplified Website Sophisticated Website

2013 Discounted Introductory Pricing

2014 Pricing

2015 Pricing

$400

$500

$600

$1,800

$2,250

$2,700

Cost of the Options will remain the same.


Dear Author, I am proud to announce the progress we are making in evolving Inkwell Productions. Our new website has tremendously elevated our face to the market, better positioning our authors, helping to increase book sales. We will continually be expanding our service offerings to better promote and market our authors and their books—bolstering sales, enabling all of us to make more money while having a greater impact with our messages to the world. Our expanded service offerings include: ~ Book author customized websites (already launched) ~ Inkwell Affiliate Program (now launching) ~ Inkwell Speakers Bureau (now launching) ~ Google Hangout Book Promotions (now launching) ~ Social Media (now launching) ~ Customized Book Covers ~ Online Training Course Development ~ and more The Inkwell Productions website, as a standalone, is simply not enough to independently drive book sales. Rather, having all of us working collectively and collaboratively as one team, there is so much we can do to market and sell more books. Our first recommended service offering is the creation of customized book websites for our authors. The following pages explain the offering, providing you with the information you need to make a diligent decision. We have already built several customized book websites, thus forming the basis of our website community. Scroll to the bottom of the Affiliates page to view the various sites: http://www.inkwellproductions.com/affiliates.html Please contact Barbara Heinemann at books@inkwellproductions.com with any questions. Thank you, Nick Nick Ligidakis, Publisher


Context of the Offering We realize publishing a book is expensive. The thought of building your own book website at this point may seem a bit daunting, especially for those authors who are not computer-savvy. However, our customized website development offering is structured to be affordable and as hassle-free as possible, thus paying for itself in a very short period of time. We have already done the heavy-lifting, making the entire process easy for you! If being an author is purely a hobby, then building a Simplified (Billboard) Website makes sense, enabling you to showcase your book in a professional manner. If you are serious about building your platform as a credible author, and desire to sell a lot more books, then building a more Sophisticated Website will serve you well. And, if the dollars required at the onset are discouraging you from investing in the more Sophisticated Website, then you can begin with the Simple Website to get things rolling. At the appropriate time, you can upgrade your site, applying the dollars you have already invested towards the build-out of the Sophisticated Website. Our offering is flexible, encouraging all of authors to have a website of their own. In all candor, what’s evolving at Inkwell Productions is that we are learning to leverage the power of the internet to market and sell more books. Let it be known that those authors that learn with us will be much farther ahead in comparison to those authors who don’t. The result will be apparent—the authors building their web-presence will be selling more books, performing more speaking engagements, and/or facilitating more training programs. In summary, we are seeking to gather the authors who are serious, and willing to make the investment in themselves. Additionally, our next service offering will be the Inkwell Affiliate Program, which is slated to begin its roll out in September. Our affiliates (which includes YOU) will be able to earn up to 30% (gross revenue) commission for selling our books, as well as a 25% commission based on the performance (gross commissions) of the Affiliates you sign-up. This program is truly a “game-changer,” as our ability to sell more books will be exponential. We have essentially created our own “mini-Amazon”; and before long, it won’t be “mini.” Go here for more details: http://www.inkwellproductions.com/affiliates.html. The bottom line is that this Affiliate program is being launched literally one author at a time. Meaning, we will only be working with those authors that are serious, beginning with those having their own websites, as one initiative feeds directly into the other. Our strategy is to build a spider-web, interconnecting and cross-pollenating the various book websites, with the Inkwell website being the hub, while utilizing a very powerful Affiliate program to have, literally, hundreds, and eventually, thousands of Affiliates selling our books. Our future is what we create it to be. If you want to become an active contributor to our collective success, then read on...


Overview of the Website Offerings We have two perfect WordPress themes for books and authors! 1. Simplified (Billboard) Website ~ This is a responsive website theme, which means it responds to the type (Mac, PC, iPad, Smart Phone) of device accessing the site. This is the latest technology available, and with the growing Smart Phone market, having a Smart Phone-friendly site is critical and smart. The site includes ample information regarding your book, without all of the bells and whistles. There are no blogs, lead capture or contact information to manage and maintain. Meaning, this is a SET IT AND FORGET IT website. It’s ideal for those authors who simply want have visitors (followers) come to their website to learn about their book, with the intent to have them click-through to the respective author page on the Inkwell site so it can purchased. The (2013) cost to build is only $400. And, these dollars can be applied towards building the Sophisticated Website at any point in the future. This offering is a great way to get started... 2. Sophisticated Website ~ For those of you that want to make an incredible first impression, then the Sophisticate Website it the way to go. This, too, is a responsive website theme, which means it responds to the type (Mac, PC, iPad, Smart Phone) of device accessing the site. This is the latest technology available, and with the growing Smart Phone market, having a Smart Phonefriendly site is critical and smart. This is a more sophisticated site. Meaning, it is intended for authors who desire to build a significant web-presence, thus building their platform, credibility, and a database of followers. This website also has the intent to have followers click-through to the respective author page on the Inkwell site so the book can purchased. The (2103) cost to build is $1,800, which would easily cost $4,000-$5,000 if building from scratch elsewhere. The reason we can develop a website site for less than half the cost, is because we have created a simplified process specifically for this theme, to build a site for you efficiently and affordably. We understand the inner-workings of this theme, and believe it’s ideal for the serious author that wants to sell a lot of books. Overview of the Website Development Process Our process begins with an initial phone consultation to review your needs. We will also walk you through exactly what needs to be completed on your behalf in order to provide us with the necessary information for us to build your initial website. This involves you simply populating a Word form, providing us the text for each given area of the website, along with the respective images to use. We, then, will build your site, hassle-free. Once the initial website is built, we review the site in detail together, noting any edits that need to take place. Each page of the website includes two revisions. Beyond two revisions per page, then additional changes will occur at a rate of $40 per hour. Start-to-finish, the entire process will take no more 1-week for the Simplified Website, and no more than 3 weeks for the Sophisticated Website. The pace is mainly determined by your ability to fill out the form and gather images. NOTE: We offer basic graphic design included in the cost of the website, utilizing the images you provide us. In the event our basic graphic design is not suitable for you, we can outsource the respective graphic design work, which will be an additional cost. Or, you can have them designed on your own, having us providing you the respective size graphic image areas.


Simplified (Billboard) Website

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Primary Features on the Home Page

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Custom Header Graphic

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Up to 6 Custom Pages

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Main Display with Link to Inkwell Author Page

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Links to External Sites

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Site Menu for Easy Navigation

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Links to Social Media Sites


Simplified (Billboard) Website For a live preview, go to: http://www.21centuryparadigm.org This is a responsive website theme, which means it responds to the type (Mac, PC, iPad, Smart Phone) of equipment accessing the site. This is the latest technology available, and with the growing Smart Phone market, having a Smart Phone-friendly site is critical and smart. The mechanics of your Simplified (Billboard) Website includes: ~ 1 Custom Header Area ~ Up to 6 Main Menu Pages: * Home * About the Author * Become an Inkwell Book Affiliate * Up to 3 More Custom Pages of Your Choosing ~ 1 External Links Footer Section ~ 1 Site Map Foot Section ~ 1 Search Bar ~ 1 Social Media Links Section Additional Pages (beyond the 3 custom pages) are $40 each. Option 1: Install and Set-up Blog $150 Option 2: Comprehensive SEO $150 (NOTE: Standard site includes basic SEO) Option 3: “Ultra simple” shopping cart $100 You can host your website on your own, or we can host your website for $50 a year. You can maintain your website, or we can maintain your website for $40/hour billed monthly. Payment Terms: ~ $300 down to initiate work ~ $100 due immediately upon completion ~ Options billed at completion of site Our quality of work is guaranteed.


Sophisticated Website

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Sophisticated Website

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12 Sophisticated Website For a live preview, go to: http://www.regeneratingamerica.com


Sophisticated Website For a live preview, go to: http://www.RegeneratingAmerica.com This is a responsive website theme, which means it responds to the type (Mac, PC, iPad, Smart Phone) of equipment accessing the site. This is the latest technology available, and with the growing Smart Phone market, having a Smart Phone-friendly site is critical and smart. Your Sophisticated Website includes: ~ Lead Capturing to help build your platform ~ Google Analytics to monitor your traffic ~ A Contact Us page to communicate with website visitors ~ A blog to drive traffic and build your credibility ~ A 5-graphic slider, which is ideal to give the reader a succinct overview of your book(s) ~ Three feature areas, directing the web traffic exactly where you want them to go, ~ Links to your social media sites and book page on the Inkwell Productions website ~ and more. The mechanics of your Sophisticated Website includes: ~ 5 Slider Graphics (you provide content and images, we create the graphics) ~ Up to 7 Main Menu Page Links * Blog * Become an Inkwell Book Affiliate * About the Author * Contact UsUp to 3 More Page Links of Your Choosing ~ Up to 3 Blog Posts (you provide content and images, we create the posts) ~ 1 External Links Footer Section ~ 1 Site Map Foot Section ~ 1 Search Bar OR Visitor Counter ~ 1 Social Media Links Section Additional Pages and Posts (beyond the 3 Custom Pages and 3 Posts) are $40 each. Option 1: Comprehensive SEO $300 (NOTE: Standard site includes basic SEO) Option 2: “Ultra simple” shopping cart $100 You can host your website on your own, or we can host your website for $50 a year. You can maintain your website, or we can maintain your website for $40/hour billed monthly. Payment Terms: ~ $1,200 down to initiate work ~ $600 due immediately upon completion ~ Options billed at completion of site Payment Terms Upgrade Option: ($400 from Simplified Website is Applied) ~ $1,000 down to initiate work ~ $400 due immediately upon completion ~ Options billed at completion of site Our quality of work is guaranteed.


Inkwell Productions, L.L.C. 10869 N Scottsdale Road #103-128 Scottsdale, AZ 85254-5280 Phone: 480-315-3781

Inkwell website development  

Description of the customized website development offering through Inkwell Productions