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Year 15 Issue 3








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TICKE1-5TTickets $295 each S SOLeach 6-9 Tickets $285 D O UT! 10+ Tickets $275 each Special Accomodation Price Available To Guests At The Star Ph. 1800 700 700 USE CODE MOC140621

Mocha Group are the owners of Hair Biz, Beauty Biz & Barber Shop Magazines, Hot Shots & Beauty Squad, Australian Hair Industry Awards - Business, Australian Hair Industry Awards - Creative, Australian Beauty Industry Awards, Australian Make Up Industry Awards & Australian Modern Barber Awards.


ON THE COVER 76 high Fade by andis’




12 Editors Letter 20-22 Industry News 86 Hair Shop 88 Dateline City

FEATURE 14 Reed All About It By Zoe Richards 18 10 Minutes with Natalie Anne 26 Healthy Habits with Missy Veyret By Louise May 30 A Family Affair 32 Forging New Paths with Uros Mikic

INTERNATIONAL FEATURE 28 Global Talent Spotting With Pauline McCabe – Rino Riccio

AWARDS 36 AHIA Creative – Finalists Announced 38 Spotlight On A Hotshot – Amberley Gittings 40 HOT SHOTS HOUSE

SALON PROFILE 44 Boujee Blow Bar By Louise May 46 Blondes Have More Fun By Louise May 48 hey hair 50 Divine with a Capital D - Allure 52 Salon Lane

EDUCATION 54 The Perfect Formula By Kristie Kesic 56 The Blend Trend By Sheree Knobel 57 Imaging Hair Evaluation Technology For Hair Styliests By Simone Lee 58 Understanding The Apprenticeship System By Anthony Gray 60 We’ve Come A Long Way



62 Going Against The Grain – muk Haircare 64 Turning Your Dream Into A Reality – PLD 68 A Community Of Colour – M&U Imports 74 New Australian Start-Up – Georgiemane

COLLECTIONS 80 De Lorenzo Autumn/Winter 2021 Novacolor Collection


EVENTS 82 Hairdressers In Adelaide Get Treated To An All Stars Event! 84 Hair Festival 2021

BLOGS 92 Shopping The Loop By Paul Frasca 93 The Social Dilemma By Clive Allwright 94 Building “Mastery” = Confidence & Courage By Dario Cotroneo 95 The Secret To Workplace Happiness By Gary Latham 96 How To Make Hard Days Easier By Jenni Tarrant 97 From Salon Floor To The Hood – Motherhood By Brodie Lee Tsiknaris

BUSINESS 100 5 Branding Touchpoints Your Busy Hair Business Should Be Hitting By Sarah Garner 101 You Should Hashtag That By Rachel Medlock 102 Client Journey Map By Marie Drever 104 Build Your Salon For The Future By David Watts 106 What’s Stressing You By Kym Krey 108 Save Money Through Your Commercial Lease By Kelly Cunningham 110 The Circles Way – Marketing By Sharleen Lee 112 Second Chances – An Opportunity To Learn, Grow & Try Again By Angeli Marie Shaw


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HAIR BIZ Linda Woodhead linda@mochapublishing.com.au


Louise May louise@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au


Kellie Woodhead kellie@mochapublishing.com.au


Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Louise May Zoe Richards Pauline McCabe Kristie Kesic Sheree Knobel Simone Lee Anthony Gray Paul Frasca Clive Allwright Dario Cotroneo Gary Latham Jenni Tarrant Brodie Lee Tsiknaris Sarah Garner Rachel Medlock Marie Drever David Watts Kym Krey Kelly Cunningham Sharleen Lee Angeli Marie Shaw


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HAIR BIZ, Beauty Biz & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2021 mocha publishing All rights reserved.



Excited is an understatement…. By now you all should have your tickets booked, accommodation sorted, frocks & suits ready… because before you know it, the very 1st Hair Festival & our very own AHIA Creative awards will be upon us! What a huge couple of months we have had here at Hair Biz and Mocha, we have had the judging of the Creatives for AHIA, the announcing of the Finalists, all the prep for our event in June and let’s not forget the HOT SHOTS HOUSE at the beginning of May which was held in Melbourne, with the 20/21 Winners, Alannah Read – Ella & Jade, Amberley Gittings -Amberley Rose Hair Design, Ashleigh Weller – Born Barber Collective and Elie Kashi – Royals. What a fabulous few days we had. Sponsored by Goldwell, ghd, Excellent Edges and Amazing Hair, the Hot Shots Team were absolutely blown away with the love and support that was given by all mentors who entered the house, and also those who mentored live, via Zoom. The line-up of mentors was insanely good! Jayne Wild, Dario Cotroneo and newly awarded IHA “International Hairdresser of the Year” winner Errol Douglas came in via Zoom to mentor the team. Guest mentors in the house included Catarina Di Biase, Lorna Evans, Michelle Anthony, Deanna Parker Attwood and Lyndal Salmon, ghd’s Grant Norton, Amazing Hair’s - Arianna Mantzaris, Goldwell’s Christina Coope (Education) and Alexandra Zuban (Marketing), Mocha Owner, Linda Woodhead and myself and the wonderful Pete Walstab and crew, who put on lunch and a great mentoring session at Excellent Edges HQ.

Between dinner at Just Italy, painting and sipping wine at Cork and Canvas, and the cheese platters and great food in the house, fun and laughs were had by all. Read about all of the highlights in this issue! You are definitely in for a big treat with this latest edition of Hair Biz, as I spend 10 minutes with Australia’s very own Insta Queen Natalie Anne, talk all things health and balance with the gorgeous Missy Veyret, and celebrate family working together with some very well-known industry families. We get up close and personal with Uros Mikic and celebrate his latest achievement of becoming Revlon Professional’s National Artistic Ambassador and we showcase some stunning new Australian salons. We have leasing expert Kelly Cunningham from Your Leasing Co sharing some advice around saving money with commercial leases, and our amazing business and blogging contributors. Enjoy the read, and I will hopefully see you all June long weekend, to honour a long history and create new memories.

L ou x

Louise May, HAIR BIZ Editor

Private Label Dynamics State of the art manufacturing Australian made products In-house design and printing services Custom formulation



He’s loved by the beauty press, in demand for shows and session work and has become part of fashion’s front line. Now focusing on his eponymous East London salon, we find out how hair and fashion have been the abiding threads that have run throughout Adam Reed’s remarkable life and career It was always hair. There was never a doubt or a second thought about pursuing another career. From as far back as he can remember, Adam Reed recalls visiting a small salon in his hometown of Minehead. Enraptured by his surroundings and intoxicated by the smell of Elnett, he would clean rollers and sort drawers while his grandmother had her hair set. In what would become a lifelong love affair with hair and all that went with it - fashion, skincare, perfume, beauty - this young boy from Somerset was in his element. These days, Adam Reed is a name synonymous with session work, editorial shoots and successful salons. He’s part of fashion’s front line – a stylist who’s broken through the ranks and whose work is just as likely to feature backstage as front page. He’s mingled with supermodels, rock stars and fashion legends. He’s styled the hair of practically every beauty editor in London. And yet, it’s unlikely you’ll meet someone with less of an ego in today’s hair world. At the age of 13, Adam had his first taste of working in hair. “I got a job as a salon assistant at Something Else in Minehead,” he recounts. “Then, for my 13th birthday I asked for three blockheads and I’d practice on them at home in my bedroom.” School was not a happy place and instead he sought safety and sanctuary in things outside. Perhaps it was prophetic that his most notable academic achievements were his two final essays on Vivienne Westwood and Jean Paul Gaultier. Apart from that, school was merely a waiting game and he left when he was 16, mind set on making it in hair. Indulging his love of fashion, Adam would travel from Somerset up to London on the bus at weekends, eager to soak up the buzzing scene of the King’s Road and Covent Garden. His mum even paid for him to have his hair cut at Trevor Sorbie for his 18th birthday. He dreamed of securing a job in the Capital and already had the strong work ethic that meant he’d absolutely get there. Meanwhile, he was completing his formal training at college in Taunton, nurturing all the skills he’d need, 14

Hair Biz Year 15 Issue 3

practicing relentlessly on friend’s hair and gathering an enviably exhaustive kit bag. “I’ve always had an obsession with kit,” Adam confesses. Like a magpie, he still takes great joy in discovering new tools and products. No surprise really that this enthusiasm would be matched by an emerging talent. While still at college, all his projects were meticulously executed. Adam also invested in a £35 camera and entered every hair competition he could, “I never got through, but it never got me down.” This unwavering resilience and ambition led to his first big career move, which Adam confesses was quite strategic. As a result of his talents, he’d won a place at a Redken Symposium and it was there that he first came across Charles Worthington and Allan Peters. “It was 1995 and Charles Worthington was a brand that was on the up. I felt I could grow with them,” Adam says. His launch into London life was in Worthington’s legendary Fitzrovia salon. Whether strategic or a fortunate turn of fate, Adam couldn’t have picked a better place to cultivate his career goals. Glamorous days on the salon floor were countered by evening and part time jobs to make ends meet. One such role was for renowned couturier ‘Mr Pearl’, where he beaded corsets for the likes of Christian Lacroix, Thierry Mugler, Antonio Berardi and the then unknown designer Alexander McQueen. It was while working here that he was introduced to British aristocrat and fashion icon Isabella Blow. “When I first met Issie, she seemed quite shy, but she had a huge personality,” Adam recounts. “She started coming to me for colour and cuts and she was so generous with her introductions. Through her I got to know Lee McQueen, Sophie Dahl, Tristan Weber, Honor Fraser and so many others. I can remember her taking me to places like the Royal Academy for tea and she’d generously give me clothes. The buzz of those times was incredible.”

It’s clear how much of a profound influence Blow had on Adam. He credits her for feeding his creativity and allowing him to believe his dream of becoming the hairdresser ‘that does it all’. In the years that followed, there were spectacular parties, astonishing opportunities and a fizzing social scene that allowed Adam to mingle with the fashion elite and fuel his flourishing reputation. “I was like a sponge, soaking it all up,” Adam confides. He describes a supportive community where haircuts were traded for clothes, and networks were forged over drinks and elaborate dinners. Equally, Charles Worthington was flying as a brand and affording Adam some golden opportunities along the way. He would tend to the A-list from the salon based at The Dorchester Hotel and when Worthington set up in New York, Adam was sent out as part of the team to launch its salon there. He remained in the USA for two years, mixing with a new fashion crowd and ensuring the big names of Hollywood were perfectly groomed at the Oscars and Golden Globes. So far, so showbiz. And while Adam could undoubtedly drop enough famous names to fill the pages of a celebrity glossy, his true motivation was far more elementary. “Ultimately, I’m a salon hairdresser,” Adam says. Sure enough, he headed back to London in 2007 and over the course of the next 10 years set up two booked-out salons and a best-selling global product range with fellow hairdresser Paul Percival. Percy & Reed were an indomitable partnership who won a whole raft of plaudits and provided the hair for major TV shows such as The X Factor. Fast forward to today and Adam Reed is going it alone. After parting company with Percival, Adam decided to take a different path and is finally fulfilling the ultimate ambition of having his

own name above the door. You could say Adam Reed London - a curated hair and lifestyle space located in the premises of a former banana and tomato merchant in London’s Spitalfields - is the embodiment of Adam’s character. Not in the least bit flashy or ostentatious, it’s understated, welcoming and entirely non-judgemental. “It’s a quirky, fun, happy place,” Adam enthuses. “More creative hub than traditional hair salon, clients can be as peaceful or productive as they like. There’s space to read and relax, for me it’s a chance to enjoy the simple things and try to rebuild communities too.” The building has been preserved as authentically as possible and Adam has filled it with all the things he loves. There’s original Ercol furniture alongside upcycled pieces, gathered objects that this avid collector has found and fallen for, not to mention a wondrous fashion archive too. “I have tried to take all of the things that I love, from service, to product, to design and incorporate them all into one big happy place that gives you great hair and a big smile on your face,” says Adam. Intriguingly, for someone whose career has been so absorbed with fashion and trends, his new set of ‘guiding hair principles’ avoid getting too caught up with the catwalk and instead just aim to deliver exactly what the client actually wants. “We’re not talking trends,” says Adam. “I just firmly believe there’s no ‘one size fits all’ – it’s all about creating personality in your hair. My heritage has always been beautiful, wearable hair and that’s what you’ll find in the salon.” The formula is obviously working. Vogue describes the salon as “a slice of beauty heaven.” Selecting the right team has been fundamental and Adam turned to a face from his past – Sean Dawson - to stand alongside him as Operations Director. “Sean and I were in the Fellowship for British Hairdressings’ F.A.M.E. Team together many years ago and we’ve always had a great relationship, even though our careers took

different paths.” Adam has also handpicked a team of talent who share his belief of ‘egoless hairdressing’. Described as a “jewel in the crown”, Adam sees something special in Style Director Ryan Steedman, “he reminds me of me. I like that he’s enthusiastic, always listening and learning, willing to make mistakes.” Nurturing new talent is a role Adam approaches with enthusiasm. Acutely tuned to ‘what it takes’ to make it, he’s adamant that how someone works with hair does not necessarily come top of the list. “Listening is so important – it’s the first thing I look for,” Adam reflects. “You can’t ‘learn’ everything you need to know, so much of it is instinctive. It’s great communication that makes the difference.” Citing his own mentors, Adam has an almost endless roll call of influences that inspire him… “Trevor Sorbie, Anthony Mascolo, Guido, Julien d’Ys (a true master), Sam McKnight, Oribe, Sally Brooks… the list could go on.” He’s a huge advocate of the British hairdressing scene too and believes in the power of paying it forward. “I’m the hairdresser I am today because of the time I spent assisting,” he insists. Adam’s dedication to hair, and his obsession with the kit that goes into creating it, has not gone unnoticed. As Editorial Ambassador for L’Oréal Professionnel, he shares a long-standing relationship with this product powerhouse. On why this is a partnership that works so well, Adam surmises, “they’re interested in what I have to say and just let me be me.” Beyond L’Oréal, he’s also often asked to host trend talks, help with new product development projects, to build messages and present exclusive launches. He’s also Global Ambassador for GHD, a role he fulfils with equal relish. Even though he’s had so many endorsements throughout his career, Adam admits he’s never really been hungry for awards. “I don’t seek out

adoration or acceptance in those ways,” he says. Yet one of his proudest moments came when he realised he’d been nominated for Hairdresser of The Year at the British Hairdressing Awards in 2019. “I was blown away – I cried for the whole afternoon when I found out,” he laughs. The images he shot for his collection were raw, un-retouched and reflective of the real him. While he didn’t come away with the prize, he left the Grosvenor House with a big grin on his face. “I didn’t expect to win, but I was proud just to be a part of it,” he confides. More recently he picked up an award in recognition of his launch campaign for the new salon at the British Hairdressing Business Awards. An honour, which again, almost brought a tear to the eye. Adam’s social media is a talking point in itself. Unashamedly candid, he muses on mental health (“If I’ve had a shit day, I’ll show it”), his work and the industry he loves along with a big slice of life at home. “I try to put a smile on people’s faces and not take myself too seriously,” he ponders. That life at home consists of husband Kenny, adopted son Riley and their five rescue dogs. He enjoys simple pursuits – cooking, gardening, reading. And he’ll admit to an irrepressible penchant for adding to his enviable fashion collection. That early fascination with clothes and couture has never waned. Even in his downtime, Adam’s creative brain rarely stops whirring. He confesses to three notebooks he constantly keeps updated with thoughts, notes, doodles, big ideas. It’s clear the dedication to hair has never dimmed. As Adam approaches his fiftieth birthday (two years away, but he’s already counting down), he says he still gets the same buzz from indulging what’s in his mind as ever. “I don’t ever want to stop doing what I do,” he asserts. But rather than throwing new ideas out there recklessly, he aims for balanced growth – a refined approach to moving forward and keeping fresh. He’s as obsessed as ever with discovering new kit, imaginative and endlessly curious about life and learning. For now, he’s throwing everything he’s got into developing the East London salon. It opened up a mere few weeks before the first lockdown and Adam is desperate to get back behind the chair. He misses his clients and all that goes along with daily salon life. But equally, his multi-faceted career shows no signs of slowing down either. Despite being tight-lipped about future plans, you can just tell there are more exciting ventures on the horizon for this very likeable hair visionary, who achieved his aim ‘to do it all’. Hair Biz Year 15 Issue 3



Business 2021


r o f Open ENTRY! Finalists Announced 23rd August 2021

Winners Announced at the AHIA Gala Awards

Gold Coast Convention and Exhibiiton Centre, Gold Coast, QLD

10th October 2021

All submissions are online only. The Awards period for all entries is January 2020 – June 2021 – 18 months. This is longer than usual to incorporate pre, during and post Covid times to give all entrants an opportunity of demonstrating their business success in the financial quarter pre-Covid, how they dealt with Covid during restrictions/closures and post Covid coming in to the new year.



With 23 categories including the Australian Salon Business of the Year, these awards culminate in a spectacular gala awards night in October annually. These awards were launched due to industry demand and are judged by an independent panel of judges, media, PR and business specialists.

Australian Salon Business of the Year Awarded to the best of the State Winners State Salon Business of the Year

NSW/ACT Salon Business of the Year VIC/TAS Salon Business of the Year QLD Salon Business of the Year SA Salon Business of the Year WA/NT Salon Business of the Year


NEW! Best Salon Team Member Salon Manager/Coordinator of the Year Business Director/Owner of the Year NEW! Sole Operator of the Year


Salon Business Newcomer of the Year Best Eco Salon Best Customer Care Best Marketing Best Salon Design Award Best Salon Team of the Year Best Salon Training Best Business Performance of the Year (nonsalon)


Educator of the Year- Individual Educator of the Year – Organisation NEW! Educator of the Year Product/Equipment Company

Voted Awards

State and National Wholesalers of the Year

Nominated awards

Vidal Sassoon Humanitarian Award

AHIA Professional Care, Treat & Style Product Awards The Categories

CARE: Best Shampoo and Conditioner pair TREAT: Best Cream Treatment STYLE: Best Styling Product.



- Beautiful Trophy presented on the night of the AHIA’s - Use of the Title of winning category for 12 months - Coveted PR in leading trade magazine Hair Biz, PR campaign for EVERY winner - Personalised one-on-one time with leading Branding and Communication Experts Lily Blue Communications


e n n A e i l a Nat


Widely regarded as the leading hair artist, expert and social media educator in Australia, Natalie Anne regularly works with celebrities, models, music artists and social media superstars. Managing her own salon alongside celebrity bookings and global campaigns, Natalie Anne also creates awe-inspiring hair content for her fans and followers.

Crowned “International Hair Influencer of the Year” at the American Influencer Awards, and winner of the “Digital Influencer of the Year” at the AHFA’s, Natalie Anne also holds a Guinness World Record Title, while her huge social media following continues to grow. With her “na girl” in mind, Natalie has also designed and launched her own haircare line, to bridge the gap between luxury and what is possible at home, maintaining hair health and style sustainability as equal priority! Sharing her product tips and tricks via video tutorials and live Q&A’s, Natalie Anne’s authentic approach inspires her audience with motivational talks and instructional content, all driven by her genuine desire to educate the industry, her clients and consumers globally. Hair Biz Editor Louise May caught up with Natalie Anne recently to get a little more up close and personal.


All things HAIR - Styling, Bridal, Education, Product Development, Social Media workshops & in more recent times- filming a doco on reigniting my passion for hair colour


Hair Biz Year 15 Issue 3

I grew up in South West Sydney, in a large multicultural family and was surrounded by hard-working entrepreneurs and creatives; they instilled my work ethic from a very young age. I left school at 14, starting my career in hair Toni&Guy My grandmother and stepmother were hairdressers and when visiting my father on weekends, I’d spend a lot of time in the salon.


My Daughter is my biggest achievement to date. Making a human, trumps any business or career achievement. I am also super proud of growing a well-known brand, salon and haircare line with a great reputation worldwide, from my parents garage to what it is today.


I think I would have always ended up in the beauty space. I would love to help find the solutions and products for people with conditions like psoriasis/eczema.


- Watching people around me GROW - Transforming the way women feel about themselves - Cooking... it’s my happy place!


Sunday is family day, starting with breakfast on the balcony with my daughter then heading into the city for some retail therapy. Coming home to cook a feast and invite the family over to start the new week properly. Having an early night - with loads of love & full bellies.


Spend a day with Garry Vee. Build a globally renowned beauty/haircare line. Ensure that my family is well looked after and Finally, that I raise my daughter to be a strong, independent, non-judgemental woman who understands that kindness, compassion and empathy should be at the forefront of her decision making in life


I Pee’d myself in front of everyone in a store please never make me laugh when I’ve had a full day of clients and haven’t had a second to use the bathroom!! Haha!


No pets. I absolutely Love animals enough to know I don’t have the time it takes to properly take care of them!


As a new mama, I’m embarrassed to say ANYTHING by ELMO, or SESAME STREET!


“Aboobs” instead of “Ayoub” (my maiden surname)- because my boobs were massive!!


To inspire as many hairdressers as I can, to know their only limitation on learning is themselves!


I’ve worked in nightclubs and touring with international artists, but my love for creating hair would always bring me back to a photoshoot or backstage of a designer runway instead!


I am so incredibly content with my personal choices in life - I would never replace my homelife, husband, or my daughter - it’s like they were made in heaven just FOR ME! Career-wise, I’m always driven to grow, learn, be & do better! I don’t feel like I’m ever truly content with work... and that’s ok. It makes me who I am.


I would change how I wear my heart on my sleeve


My husband just knows how to make me laugh. I can’t explain what he does, but he just does!

WHAT’S YOUR GREATEST FEAR? Still - snapping someone’s hair off



Build her future company with Kindness & Compassion. Equally as important, to SEE people for who they are, without judgment, not expect them to give what you give, but be empathetic to what they are personally capable of & deal with them based on that knowledge. Hair Biz Year 15 Issue 3



Just Cuts was recently named ‘Best Lifestyle Franchise’ at the recent Global Franchise Awards. The Global Franchise Awards recognise organisations committed to international growth, celebrating the brands that are working hardest to advance the cause of international franchising. There are currently over 220 Just Cuts salons across Australia, New Zealand and the United Kingdom. The judging panel included CEOs from both the British and International Franchise Associations, and Mary Aldred, CEO of the Franchise Council of Australia. Just Cuts CEO Amber Manning accepted the award at the virtual ceremony from the Just Cuts Academy in Sydney’s Sutherland Shire, thanking salon Owners, Stylists and Clients.

further monies are directed into general cancer research, including rare cancers. Cancer is cancer and whilst Love Your Sister started as a breast cancer advocacy group, they are now a village that fights all cancers. Connie Johnson loved her PJ’s and socks and her nick name has always been Connie Cottonsocks to her well know brother, Samuel Johnson, who was known to her as Sammy Seal! This fundraising page has been set up as an affiliate page to the official LYS page for the entire annual activity so that all donations through-out the year will go directly to LYS and not be held by Mocha or any other third party. As our fundraising activity is specifically related to a specific time of the year, this will also show us how much we raise for specific campaigns. Monies raised during the Pyjama fundraising campaign can be directly deposited into this fundraiser account. This way all monies are seen and all financial activity is 100% transparent. All salons and barbershops are encouraged to raise money from July 1st through to the close off date of August 13th and can do this any way they choose, culminating in Pyjama Day on Saturday 31st July! On this day it is traditional for all staff to wear Pyjamas to work and raise as much as they can. In previous years the Pyjama Day campaign has seen individual salons between $100-$10,000 each!!! Let’s see what the entire hair, beauty and barbershop industries can do together! Samuel Johnson has said that he will also actively promote this activity as an incredible hair and beauty community initiative, founded by The Mocha Group and gain as much publicity as he can through his media channel contacts. On behalf of the Mocha Angels and LYS thank you for your support! You must register to be involved and to receive your information kit. Please go to https://www.surveymonkey.com/r/TYTGR8S



ONCE AGAIN HAIR, BEAUTY AND BARBER INDUSTRIES UNITE TO RAISE ONGOING FUNDS FOR LOVE YOUR SISTER The Mocha Group, led by Linda Woodhead, aligned with Samuel Johnson and LoveYourSister in 2018 as an official affiliate fundraiser with a goal of raising $500,000 and by enlisting an incredible network of hair salons, beauty salons, spas and barbershops to help reach that goal are well on the way to achieving this. Salon Registration for the 2021 Love Your Sister Campaign is open for the official Hair/Beauty/Barber Salon Pyjama Day to be held on Saturday July 31st, 2021. Fundraising activity will commence on July 1st and continue until August 13th, 2021. Having already raised over $150,000, the Mocha Angels hope that this year the hair, beauty and barber community will get back involved with as many activities as possible culminating in PJ Day, after having a little rest in their PJ’s in 2020! WHAT IS LOVE YOUR SISTER? It all started with the most absurd dare you could imagine. Connie Johnson, young mum of two, was told that she was terminal with breast cancer and to arrange her affairs. Instead, she sent her brother, actor Samuel Johnson (best known as the guy who played ‘Molly’), to ride around the entire country on a unicycle to personally remind every young mum in the land to check their boobs. Love Your Sister was born. Samuel kept his promise. After 364 days, over 1000 media calls, 450 community fundraisers and 40 school visits, Samuel finally returned to Federation Square and Connie’s waiting arms. And the scientists at the Garvan Research Foundation found themselves much richer. The target of $10 Million has been reached and exceeded and there is now a new Breast Cancer Lab at Garvan which costs about 20K per month to operate. Any 20

Hair Biz Year 15 Issue 3

Claire Magee of Circles of Subiaco, WA

Claire Magee of Circles of Subiaco, WA

livia Foley of Belcastro Hair, Northmead, NSW

livia Foley of Belcastro Hair, Northmead, NSW

Intercoiffure Australia is pleased to announce the winners of its inaugural apprentice Instagram competition, GOAT 21. The winner of the 1st to 3rd year Cut and Colour category is Claire Magee of Circles of Subiaco, WA. The winner of the 1st year Styling category is Olivia Foley of Belcastro Hair, Northmead, NSW.

INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS The winners held the best overall combined rankings for hairdressing skill and Instagram Likes. Artistic Director of Intercoiffure Australia, Terrina Brown said that the competition gave Intercoiffure apprentices experience in photographic and hairdressing competitions as well as helped them develop their social media marketing skills. Prizes included L’Oreal Professionnel education, trophy and celebratory flowers. “We thank our international panel of judges, said Intercoiffure Australia. Sylvia Stewart of L’Oreal Professionnel in Australia; Peter Pfister, of Intercoiffure Austria and World Academy; Donovan Foti of Intercoiffure South Africa; Sascha Hirtsgaard of Intercoiffure Denmark and Mari Nicácio of Intercoiffure Brazil. “The level of participation in this new competition was fantastic and we look forward to presenting the GOAT 22 competition next year,” Terrina said. “We are grateful to all of the participating Intercoiffure Australia salons for helping establish this competition.



Founder of DCI Education and multi award winning educator, Dario Cotroneo has collaborated with TIGI to add colour education within TWO of their stepby-step videos for 2021. The two videos showcase makeovers on live models and share some of Dario’s new and innovative cutting techniques as well as beautiful, colour tutorials using TIGI. The result of both videos is a collection created for hairdressers who wish to upskill and stay in tune with current looks that clients will love and return for more. TIGI’s collaboration in the videos came about as a way to celebrate the fact that 25 years ago Dario helped launch TIGI into the Australian market. DCI’s annual production of instructional Look & Learn videos is an integral platform within its education, so adding a colour component is a bonus to their hairdressing community. DCI continue to provide online education as part of its “Aftercare” within their annual programs – Elevate & Mentor, their one Day workshops, and within the DCI Streaming Library subscription, which is updated regularly. Both DCI and TIGI brands have consistently committed to education outcomes and optimal learning experiences for hairdressers who want to improve and be inspired. Dario’s philosophy is “the more you learn, the more you earn in your salon”, so these added educational experiences will be priceless within the hairdressing community, giving a boosted sense of confidence and great way for salons to upskill. In addition to technical education, DCI loves to share information on how to deal with clients and how to deliver luxe services. It’s a holistic approach to education which brings a huge amount of value to every DCI experience. DCI has won numerous awards including: Winner in Excellence in Education at the AHFA Awards 2020, 2019 and 2017, and AHIA Best Individual Educator 2020.

On Monday 3rd May, Errol Douglas MBE was crowned International Hairdresser of the Year in a virtual ceremony hosted by the International Hairdressing Awards in Madrid, Spain. An ambitious venture, the International Hairdressing Awards is a great celebration of the international hairdressing industry founded by hair professional Mikel Luzea: “The aim of the IHA is to give hairdressing the prestige it deserves and be in a position to showcase this profession in its rightful place, one where talent, art and creativity are recognised and valued. Our mission is geared towards earning worldwide respect and admiration for our professional, thus consolidating an increasingly powerful and prestigious industry”. The awards hosted by Mikel Luzea and Sergi Bancells were sponsored by Revlon Professional, Salon Look Madrid-Iferna and global publication Estetica magazine. A truly shocked, yet elated Errol Douglas having given thanks to his team who helped him secure his winning collection commented: “I am over the moon – thank you so very, very much – this is amazing. We’ve all experienced such tough times, and this signifies the light at the end of a very dark tunnel. Thank you.” Errol’s winning collection New Britannia is a celebration of diversity in today’s modern world. Playful yet powerful, the collection pays homage to the versatility and beauty of mixed-race hair, juxtaposing textures and exaggerated silhouettes with classic cuts and techniques. Influenced by the cinematic quality and elegant glamour of the work of Cecil Beaton, the resulting looks showcase a melting pot of cultures and remind us that beauty in today’s Britain is progressive and all encompassing. The photographic shoot was sponsored by Bellami Professional, with makeup by Lan Nguyen-Grealis, Styling by ED:it and Photography by Richard Miles. Errol Douglas will receive his much coveted ‘Purple Lady’ trophy via mail. The Purple Lady is a haughty figure whose image provides the unique branding for the show. International Hairdressing Awards has been created by a hairdresser for hairdressers. They are the most prestigious industry awards in the industry worldwide.

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Conceptual Brands were selected as the milkshake distributor for Queensland + NSW 5 years ago and have experienced phenomenal growth in their territories with the brand ever since, seeing an average 55% growth year on year. 2020 they were rewarded for their hard efforts, being crowned z.one concept (global owner of milk_shake) Best Performing Distributor of the year Globally. 2021 is set to see CB continue their success, expanding brands, new products, and team.


The winners in the five categories have been revealed, among the fifteen finalists, coming from all over the world: • Best International Men’s Commercial Collection: Terri Kay & Andrea Giles (United Kingdom). • Best International Women’s Commercial Collection: Emma Simmons • Best International Avant-Garde Collection: Dick Sum Low (Malaysia) • International Artistic Team of the Year: X-presion (Spain) • International Hairdresser of the Year: Errol Douglas (United Kingdom) The famous British hairdresser Tony Rizzo has been recognized with the International Hair Legend of the Year honor award while the International Hair Influencer of the Year award, which recognizes the positive influence and impact in the hairdressing industry and beyond and has been awarded to Mark Bustos (USA). The candidacies have been chosen by a jury made up of five renowned hairdressers: Mark Hayes, Tracey Hughes, Vivienne McKinder, Sam Villa and Antonio Bellver.


Celebrating innovation, uniqueness and the highest quality of professional salononly products, Luxury Beauty Concepts has rebranded to become Smiths Collective Brands, a nod to founders, owners and industry luminaries, Brian & Jane Smith, and their knack for sourcing a collective of brands/products that perform! Established in the global hairdressing industry since the 1960s & 70s respectively, and founding Luxury Beauty Concepts in 2005, Brian & Jane continue to evolve and embrace the changing industry landscape, utilising their knowledge and experience to continue to offer a personalised approach in the way they do business. “The rebrand comes at a time when Jane & I realised that our ability to source and distribute unique, cutting-edge products that deliver on performance is our strength in business and we’re excited to continue to deliver a collective of amazing brands to the industry as Smiths Collective Brands,” says Brian. 22

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Aligning with the rebrand, Matrix are introducing a group of brand ambassadors that carry out our ethos of THINK. BELIEVE. DARE and DREAM. Introducing the Matrix Professional Haircare and Colour Squad, an amazing group of Australian ambassadors who fight for change and empower you to THINK. BELIEVE. DREAM. and DARE. Each of these ambassadors fight for change in their own way and empower those around them to do the same!


h t i w MISSY VEYRET By Louise May

Raised in the natural, raw setting of the Blue Mountains, Missy Veryret grew up with a holistic and alternative lifestyle. It was in her early teenage years she discovered a passion for hair. It was not just the hair itself, but the correlation with the confidence and self-love it could evoke from her clients that really gave missy career satisfaction. Wanting to explore the relationship between the internal and the external, she has delved further into educating both herself and her clients on wholesome and sustainable approaches to nourish the body which flows through to the hair. With her very busy schedule, bridal and salon work, and her education platform, how does she manage to find time for herself? Hair Biz Editor Louise May spoke with Missy to find out.

HAPPINESS What does happiness mean to you and how do you find it in everyday life?


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“Happiness should be simple! But yes, sometimes can be so hard! I am very often known as the energetic, happy, and enthusiastic one! But naturally we all have our times where it gets a bit much. I aim to rediscover happiness daily. To me, it’s a sense of well-being, contentment & authenticity. I find I am my happiest when I am being my authentic self, doing things that genuinely makes me feel good. It doesn’t have to be over complicated, and it changes day by day, but I certainly chase the feeling of contentment & anything that uplifts me.

BALANCE What do you do to maintain balance within a busy lifestyle? Well well well little old “balance” - she is a bugger to get a hold of, I tell ya!

I think the real art of balance is not ALWAYS having it but aiming for it. I often just remind myself of this mantra and try not to get too down on myself if I feel like I am out of balance. I make sure I have non-negotiable things in my every day to brings me back to balance. Can be yoga, walking the dog, spending time alone or speaking to a loved one. For me, living a balanced life means working out what really is most important to me and delegating my time and energy accordingly. Finding balance comes from giving time and energy to the things that build you up, give you life and make you feel good. And likewise for roles reversed, eliminating the things that bring you down and stress you out.

FOOD AND EATING Do you have any specific dietary habits or preferences? Not overly! I just crave healthy food. I mean I do have a guilty pleasure for Yogo’s but that’s my little secret. More often than not, hairstylists or on the go people don’t prioritise lunch breaks. I am super guilty for this, but I will always make sure I am having a nutritious and sustainable breakfast, you can find me snacking throughout the day and an early dinner. What would an ideal day’s meal plan look like for you? More often than not, a whole lot of fruit and veggies whether cooked or something I am snacking on with hummus or dip. I love brown rice with meals as I find it feel more sustainable. I drink a load of tea throughout the day and chose a water bottle I love that encourages me to keep drinking in between clients. I also come from a family of chefs, so I find my dinners are always fairly creative. I like making sure I keep eating interesting, fun, and always trying different seasonal foods.

EXERCISE Do you follow an exercise program? I don’t actually. I just follow what feels right. I am a sucker for Pilates, so I will be rebooked every week into my fav Pilates studio for about 4 classes. A combination of walking, running and yoga also finds its way into my week. But right now, I just listen to my body and do what feels right. None of that over pressure stuff for me :) I find I need exercise. It isn’t something I overthink to be honest. It is just part of my lifestyle - It keeps me healthy, motivated, and feeling good. It is such an important part of who I am and sets me up for those big days on my feet. Also, I hope to have a long healthy career and if we don’t look

after our posture, bodies & mind - then we are already failing at the idea of doing this for a long time!

CONSISTENCY Are you consistent with your healthy living habits or do they start and stop depending on what is happening in your life? To be honest yes. It is a non- negotiable for me to be on-top of my healthy habits. I don’t put too much pressure on myself, but it certainly is just a natural flow for me to want to feel healthy, fit and not sluggish and unhealthy. I certainly have learnt the hard way - Many years ago I suffered badly from adrenal fatigue and now I make sure I feel my cup up first. I am better for everyone if I do that.

HABITS What habits have you developed that set you up for success? Setting achievable goals, grounding myself and keeping things in perspective and surrounding yourself around people who encourage & uplift you. What’s one habit that you’d like to break or change to be healthier or happier? Hmm - Maybe too many late nights of work! I am getting there to a bit more of a balanced work week. But I honestly genuinely love my evenings, but I do believe I would be better for myself & everyone if I made my working weeks a little more manageable. Guilty over worker over here! What’s the best thing you’ve ever done for your own health or happiness? Being selfish - the minute I realised it is OK to be selfish everything got better. I always thought being selfish is a bad trait but as I grew up, I realised to be a better version of yourself to have to learn to fill your own cup up, enjoy who you are and within that you need to be a little selfish to spend the time and do what feels right. Once a had a nice balance between making sure I was getting what I needed, I now show up a better version of myself.



Pauline McCabe



Pauline McCabe joins the team at HAIR BIZ for a series of TALENT SPOTTING features. Owner of Rock, Paper, Scissors - a place dedicated to using products that are sulphur and paraben free, cruelty free and eco-friendly, Pauline enjoys a stellar portfolio and continues to dazzle on a global stage, balancing days in the salon with educating, shooting and her prolific session work. Pauline always keeps her ‘eye on the prize’ - and brings to us a truly cool collective from the international hairdressing scene in a fun, not too serious way.

Helping ensure learning is central to the Manifesto brand is head of education, Rino Riccio. A seasoned session stylist, Rino originally met the founder of Manifesto while working on a Vivienne Westwood show in Milan. The two became part of a team that worked on fashion shows across Europe and discovered they shared a lot of the same opinions on men’s hair. Before entering the world of session styling, Rino had put in years of hard graft working in salon. Born in Naples, Italy, he comes from a family of hairdressers, but initially had no interest in joining the family business. “It wasn’t until, at the age of 12, I went with my father to a live hairdressing competition that I decided I wanted to be part of that world,” says Rino. “I started working at my father’s shop in the afternoons and evening and left school at age 14 to train full time.” By the age of 16, Rino was winning major awards in his home country, including Men’s Hairdresser of the Year. Despite his early success Rino retained a passion for learning and began attending courses with some of the UK’s major academies, including Sassoon, Toni & Guy and HOB. In his twenties he was introduced to session work and this became his passion, although initially he found the completely different approach to hairdressing a shock. “I was confused because I was being told to do things completely differently to how I had been taught. I realised I just need to learn a whole new set of skills,” he says. Rino proved a quick learner and was soon working on shows across Italy and the rest of Europe, as well as editorial shoots. His commitments with Manifesto mean he has had to pull back a little from session work, but he still manages to work on a small number of shows, always trying to put the Manifesto stamp on his work and bringing each new experience back to the salon environment. In his role as head of education, Rino is dedicated to passing on the Manifesto ethos and the skills and techniques behind it to a wider industry, both in the UK and abroad, as well as ensuring the Manifesto team is on board with the ‘cut technically, style naturally’ philosophy. He has helped devise the brand’s courses, Classic Now, and ADV, which both aim to teach experienced hairdressers and barbers how to cut the Manifesto way. Rino plans to extend the education offering over the next few years, ensuring the Manifesto name and ethos remains relevant and exciting.

If you had to name one skill that has got you to where you are today, what would it be? Wilfulness

What professional achievement are you most proud of?

The professional achievement that I’m really proud of accepting an invitation from Corrado Terre and Mikey Pearson asking me to work for this amazing company called Manifesto.

Can you share with readers a time when you overcame a challenge? My biggest challenge was leaving my successful salon in Italy and moving to London 8 years ago and unable to speak a word of English!.

How would you describe your hairdressing style?

I want to be someone that never merely repeats their discoveries, but creatively generates new combinations capable of expressing innovative men’s hair identity.

What three words would you use to describe your ideal environment? • Minimal design • Friendly • nspiring

What excites you most about your work?

The consistency to explore and think new trends, new techniques all the time.

What three habits will improve your life? • Wake up early and read • Stretching • Smiling

For what in your life do you feel most grateful?

I am very grateful to have the opportunity to express myself in my job which is more than a job for me - it’s my passion.

If you could do the hair of one person alive or dead, who would it be? Boris Johnson

What’s been the best gift you’ve ever been given?

I have two – a Mac laptop and Mason and Pearson brush.

A FAMILY AFFAIR There are many business’ in the hair industry that have a history, that can date back to past generations, and it is with pride that we carry on that legacy, while also breathing new life into a trend-based reality that moves with the times. Some of us continue to work with family members which can be rewarding and challenging but, in the end, can bring success and fulfillment to you and those you love. We asked a few well known ‘families’ to give us their thoughts.

“My wife, Tracey and I always knew our boys would be involved in the industry – although it took some time to get them in the doors to start. As a parent, it’s so nice to share something you’ve worked so hard for with your kids. It’s your heart and your own blood, and they’ve seen and been around so much of it growing up – travelling with us and experiencing so many of the highs like the events and awards. The transition of ownership was in the back of our minds for some time and about eight years ago I fought through pancreatic cancer, which is probably the really big reason Julian and Kristian have stepped up…And I love where we are now. We truly are a big family – with each other, the staff and our clients, and it’s what sets us apart from many other salons. Although Julian and I can clash because we’re both strong-minded – I love that Julian is someone who prefers to build success off his own back rather than off mine and do it his way. Tracey and I are happy to share all our knowledge, but the boys will take it and make it even better, and we’re so proud to watch this – and still be part of the action”. Benni Tognini, Hair stylist and educator

“Both Jules and I never planned on working for Tognini’s. Growing up, it was always Dad and Mum’s business - Benni and Tracey Tognini. While we admired everything they’d achieved, Jules and I had our own separate interests and hair wasn’t on the agenda. It was only after Mum and Dad decided on a three-month holiday overseas in our mid 20s where they gave Jules and I an offer to manage Tognini’s and we jumped straight in the deep end, and looked back. One of the best parts of working with your family is being around them every day. We’re all as equally passionate about the business, our clients and our industry as each other. We each have our own roles – which is why it works so well. With Jules leading the reins in hairstyling and more in the public eye, I love getting stuck into all the behind-the-scenes work – like HR, marketing, business systems and growth – a lot of what mum did (and still helps with) - and how we can work smarter, while still have a blast. When Dad and Mum handed over the reins to Jules and I in October last year, we knew how lucky we were to have their full support. We were conscious of the potential challenges of succession planning on families and businesses – so we were very lucky it’s gone so brilliantly. While we don’t always agree on everything – we leave everything at the table and have deep love, trust and respect for each other. I think it’s easier to speak your truth with family and we are so passionate about making sure the wider Tognini’s reputation remains among the top in Australia.” Kristian Tognini, GM and co-owner, Tognini’s and Hey Hair

“Growing up in a creative household, travelling a lot with Dad was pretty great as a youngster. I remember being backstage at a fashion show with Dad as this iconic figure in the industry – and realising just how cool he was! While I started out in fashion, I’m still so grateful I took on the apprenticeship at 23 with Dad and here 13 years later. All four of us are best mates. Benni and I do push each other, being so different in the way we do hair, but I think that’s important. He’s always taught me to think creatively and turned me into the hairdresser I am today. Dad’s role in education within hairdressing has been huge making sure that he’s passing on the knowledge. He’s the person who has made sure that I was held accountable for what I do and have said, and how we approach things. Dad was always a little afraid of being average and I think that’s been passed down to me. Today, Kristian and I now manage the business and it’s pretty cool. It’s something we’ve been talking about as a family for years and now it’s happened, this transition period has been incredible. Kristian runs the business from the back end and does a very similar job to what my mother does – they have the brains. Dad and I are more in the public eye. Even though Kristian and I have taken over the reins, Mum and Dad are still our number one workers. It’s really nice for them to hand it over and let us run it the way we want it.” Jules Tognini, Co-owner Togninis and Hey Hair, hair stylist and educator 30

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“My Mum used to read me stories from Pooh Bear when I was little. There is a line that has always stuck with me, “We didn’t realise we were making memories; we just knew we were having fun!” Fast forward 30 years, life together, my mum and my #bosslady, what a crazy, beautiful journey we’ve had, full of so many amazing memories. We complement each other in business, because we see things from different perspectives! I’m not ashamed to admit that our best ideas come from brainstorming over wine, throwing ideas at each other and growing them into something great. (Although not every wine induced idea makes it to fruition haha!) My advice, when working with family, is to appreciate every idea, small or large, but to also find your unique individual self. That’s what makes us work as a dynamic duo, every idea is valid, and we have a whole lot of fun while doing it!” Kellie Woodhead, Art Director/Event Manager Mocha

“I honestly can’t think of anything more rewarding than watching my adult children come into their own and be happy successful individuals. Kellie has worked with me since she left school over 14 years ago and I have had the privilege of watching her learn and grown into an integral part of the business, with a mind and a passion that is most certainly an asset to me and my business. She now looks after all creative direction of the business in terms of art, graphic design, branding and event management. I’m so very proud of her. We have never really had to learn how not to be mother and daughter when it comes to work as we have a mutual respect and love that is unconditional. And we both love wine! She is the voice in my head and literally in my office, that says the things that need to be said, all of which is always valid. While we may not always agree on everything, we can look at things differently and together come up with the best plan – that’s the beauty of family. We have been able to fall into a great work/ life balance, knowing when to work hard , but also knowing when to leave work at work! Also being involved, more in a mentorship role, is my twin son’s business too, clearly shows that for me,… it’s all about Family. Family comes first. We all share each other’s success, and help when things are tough, but when you all have one goal, however you get there, it’s more fun to do it together …and then we celebrate… with high fives, family cuddles, good food and wine!” Linda Woodhead – Owner and founder, Mocha

“There is a special kind of magic working with family, in particular the many shared experiences that you get to enjoy together. Our family has travelled the world, presenting shows and seminars, a particular highlight was travelling to London presenting our first Alternative Hair Show at the Royal Albert Hall. That show was rather special, however the entire experience was the realisation of a lifetime commitment to hairdressing and sharing it with your parents, cousins and wife was a special bond that fills your heart and soul. Working with family also has its challenges. The most important thing to remember is maintaining a level of respect & love toward your family. It’s so easy to take them for granted, or to take your frustrations out on who you love most, this is where we must always remind ourselves that our family MUST always come first. When all is said and done, business, clients, team members, colleagues and industry events come and go, however our family will always be there, ready and willing to love and accept us, warts and all.” Emiliano Vitale, Owner E-Salon

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The iconic beauty brand Revlon Professional continues to forge the path of creative innovation by recently announcing awardwinning hair artist Uros Mikic from Kinky Curly Straight, as its national artistic ambassador. “I’m honoured and excited to join the Revlon Professional team as their National Artistic Ambassador”, said Uros. “I’ve always admired their commitment to supporting hairdressers and salons in growing their own business and I look forward to collaborating with the brand’s talented creative artists to inspire the next generation of hairdressers” Led by Uros and his wife Mojca, Kinky Curly Straight has already left a mark on the hair industry and local business community, taking home some of the most prestigious awards for both creative and business accolades. And with so many accolades to date, and an obvious passion for the industry, we decided to catch up with Uros and find out more about his story, and what inspired him to join the hair industry and find out more about who Uros is.

You grew up in Slovenia and also played professional rugby, could you please tell us a little about this?

I loved growing up in Slovenia, it’s such a beautiful country with access to Europe, the Mediterranean and the Balkans so traveling, and incredible cuisine was at our fingertips. I have always enjoyed sports and I still do to this day, playing everything under the sun with my friends, from basketball and soccer, tennis and somehow rugby, which is not the most popular sport in Slovenia, but I managed to get drafted, and the rest is history they say. Playing rugby around the world and having hairdressing skills afforded me the opportunity to work while I got to play rugby in places like Italy, UK, NZ, and Australia.

Tell us a little about your career prior to opening your salon.

I started young, just helping out in my mum’s hair salon sweeping floors, shampooing her clients, and because I had so many friends through sports somehow, I started cutting men’s hair. One thing led to another and I enrolled into a hairdressing college. Once I graduated, rugby took me overseas to NZ when I was 18 years old, where I worked as a stylist and played rugby. Fast-forward a few years, I met my now wife in Italy at another rugby event, see sport does bring people together, and we very quickly found that both of us wanted to live and work abroad so we went back to NZ and after 3 years her career brought us to Adelaide. I had the chance to work for some incredible salons in a number of different countries and I guess seeing my mum at a young age running her salon, and having a bit of an entrepreneur in me, opening my own salon was always on the cards for me.

Was business ownership always a priority for you?

In a way yes. I love being my own boss, making the decisions, having a chance to give myself and my family a good life and having life-work balance. I’m a very driven person, in case you didn’t notice, very competitive, so running my own business ticks a lot of the boxes for me. As I grow older and having been in the industry 32

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now for over 20 years, having my own salon gives me the chance to support and contribute to the industry, to help bring the reputation for our craft back, to grow and groom the next generation of talented stylists, and to be able to work with great brands like Revlon in developing products, education and inspirational events. Don’t get me wrong owning your own business is hard work and you have to push through a lot of day-to-day challenges, but it brings so much joy as well. Happy clients, staff that thrive and grow their careers and raise their families, I would have to say that some of the most incredible moments we as business owners get to witness and be a part of are our clients’ and our teams’ life events – weddings, babies, buying their first home, progressing through their careers, etc.

Share with us some of the biggest challenges you’ve faced along the journey and how you overcame these. What’s the most challenging aspect?

Look moving countries (twice), starting from scratch to re-establish your career was a challenge, but my wife and I are two very persistent people, so if anything, these challenges only pushed us to

do better and push harder. Opening our own salon brings with itself its own challenges, I do have to say I enjoyed the start-up process, the unknown, the thrill of it all and then seeing the results. It is a competition you run with yourself starting a business, proving that you can do it and learning a tonne along the way. Staffing is a constant challenge, from finding the right team members, to them moving on, and working with creatives day in day out, they do keep you busy. Last year has been especially challenging and not for what we thought COVID-19 would impact most, our clients, but the ramifications on staffing challenges. I don’t think there is a salon in Australia at the moment that is not struggling with finding new staff, and in a way COVID-19 brought home the problem our industry has been facing for a while, it’s just been enhanced by the pandemic.

Who were your industry heroes in your early years and who inspires you today?

The way I started my career is not your typical hairdressing path and as such my heroes were and to this day are sport stars and businesspeople. I never liked to constrain my inspiration to the hair industry alone. There are many hair stylists/icons that I’m blessed to call friends in this industry, and they always push me and challenge me to be better, to be a better salon owner, to do more on my next collection, to share with them in growing the future of our industry. People and things that inspire me are not limited to the hair industry, it’s in the world around me, the events, the creative inspiration, and business motivation all around.

You are an inspiration to many in the industry and you were also one of the previous Hot Shots! What’s some advice that you can give to the up-and-coming Hot Shots?

Always be the hardest working person in the room. Don’t take success and opportunities for granted, make the most of them and bring those experiences back to your salon, your team, to grow your business (be it a salon or your clientele), cause end of the line that is your core business. And have fun being the current Hot Shot, the mentoring sessions and the support by Linda and her team and the sponsors is second to none and can help you grow, both as a stylist and a person.

You shot one of your stunning collections back in Slovenia, what was the inspiration behind that?

My first Men’s Hairdresser of the Year Hair Expo win was shot back in Slovenia and it still brings a smile to my face when I think of it. I loved working back home with the local crew there, every country and city has its own vibe, the people bring a different feel and I think you can tell that in collections. I intentionally chose to shoot a few of my collections overseas, I regularly shoot in Melbourne and Sydney just to change up the scenery, models, crew, to bring new blood and ideas to my collections. I love partnering with fellow creatives and adding a bit of them to my work.

You are Revlon’s new Ambassador and there is a great synergy between you and the brand! What does your role entail?

I’m super excited for my partnership with Revlon. As you can tell by now, I’m a very handson guy and I like to get involved with the work, so being able to really contribute to Revlon’s growth, brand recognition, helping set up their refreshed education and create events together gets me very excited. I grew up around Revlon in Europe and I love that I have the opportunity to partner with them and showcase their colours and products to the Australian hair community.

You have a stunning salon and a multitude of accolades; how do you balance the creative side and the business side?

I think it’s always remembering what the basics are and that our salon and clients are the core of our business. It’s amazing having the chance to create work for competitions and receive industry recognition, but none of this would matter if we didn’t have a strong business to come home to.

You have an amazing wife who also is GM of Council of Ambulance Authorities, does Mojca also work in the business?

complement each other’s business styles really well. I think that’s why it works; we both have our roles in the salon and we work and make decision together by bringing our strengths to the challenge. Mojca is our behind-the-scenes guru, looking after finances, marketing, branding and all HR aspects, that gives me time to work with the team on their educations, clients and front of house things. She brings this policy and procedures style of business, that I as a creative mind really need to balance the business. It’s rules and boundaries and keeping things in check.

What’s on the agenda for the future?

A new baby boy actually. We are expecting our second child as we speak, so that will take priority for a bit. As always continuing to work on the salon and our team. We are currently recruiting for a few spots on our team, excited to be growing our barbering side of the salon with room for a new barber to join us, and always looking for great stylists to join the team. And of course, my new partnership with Revlon, we have a few exciting plans on the go, we are heading to Sydney’s Hair Festival in June, so watch this space. I’m thrilled to get involved with Revlon’s initiatives over next few years, they are such a great brand and bunch of people, so very excited to be working with them.

Our salon is a true family business and Mojca plays a major role in running and our success. We are two very different people that Hair Biz Year 15 Issue 3


Finalists • Finalists • Finalists • Finalists •










GALA AWARDS NIGHT 14TH JUNE 2021 - TICKETS ALMOST SOLD OUT! 1-5 Tickets $295 each 6-9 Tickets $285 each 10+ Tickets $275 each



Hair Biz Year 15 Issue 3

Finalists • Finalists • Finalists • Finalists HAIR INDUSTRY CELEBRATES AS FINALISTS ARE ANNOUNCED Australia’s hairdressing movers and shakers were gathered in salons around the country and glued to their screens Monday 19th April as Finalists were announced for the 2021 AHIA Creative categories live via Facebook and YouTube. Following a year of so much uncertainty for these hard-working creatives, it was time to celebrate some wins and look ahead to an exciting awards gala. Launched in 2012 by esteemed publishers Mocha Group, the AHIA’s are the trusted national award platform which provide a benchmark of excellence across specialist, group and individual categories. This year’s focus on a separate awards program for creatives marks the importance of our most imaginative and original local visionaries in inspiring us all. 2021 AHIA Creative is proud to align with some of the biggest names and brands in the industry with partners Revlon Professional, ghd, Excellent Edges and Amazing Hair. The comprehensive list of expert judges includes Akin Konizi, Errol Douglas, Vivienne MacKinder, Sean Dawson, Candy Shaw, Ruth Hunsley, Sergi Bancells- Estetica, Christina Butcher- Hair Romance and Erin Wilson- Woman’s Day. Winners will be announced at the 2021 AHIA Creative Gala Night of Nights on Monday 14th June at Star Casino in Sydney. Excitement around this event is at an all-time high as it will allow the industry to keep the iconic tradition of celebrating together over the Queen’s Birthday long weekend alive.


Deanna Parker Attwood, Wieselmann Salon Jacky Chan, Oscar Oscar Salons Chadstone Kobi Bokshish, Intershape Hair Pauline McCabe, Rock Paper Scissors Hair Studio Sam James, SJ Establishment Uros Mikic, Kinky Curly Straight

NEW ZEALAND HAIRDRESSER OF THE YEAR Ann Marie Young, Jingles Hair Design Anthony Bayer, Anthony Bayer Hair Danny Pato, D&M Hair Design Kylie Hayes, Moha Hairdressing Michael Beel, Buoy Salon and Spa Shannon Dowd, Zibido Hair

COLOUR EXPERT OF THE YEAR Kristie Kesic, Cobelle Creative Sanja Scher, Chiseled Hair Shannon Bunn, Bush Factory Stevie Corthine, Stevie English Hair

NSW/ACT HAIRDRESSER OF THE YEAR Ali Holmes, Wild Life Hair SoGo Carolyn Gahan, Carolyn Jayun Hair Christopher Byrne, Sloans of Lane Cove Hanan Ibrahim, Lahfastyle James Calabria, Franco of Canberra Jenni Tarrant, Bond Hair Religion Paula Hibbard, Paula Hibbard Zoe Wilde, Sir & Duchess

QLD HAIRDRESSER OF THE YEAR Amy Gaudie, Urban Chic Andre Faiva, Revolution Hairdressing Brodie Lee Tsiknaris, Rokstar Salon Elle Schoemaker, Cobelle Creative Jack Horton, Jack Horton Hair Jules Tognini, lil’ off the top / Togninis Ryan King, Togninis Shae Tsiknaris, Tsiknaris Hair


Johnny Georgiou, Barbery The Craft of a Barber Lisa Robertson, Pipsqueek In Saigon Mario Fioravanti, SJ Establishment





Bernadette Beswick, Beswick Education Services Cristina Tatasciore, Flipped Hair James Morris, Biba Gertrude St Nikki Porter, Rubi Hair Malvern Sanja Scher, Chiseled Hair Jude McEwen, Toni and Guy Perth Central Matthew Woolley, Pierrots Hair Studio Stephanie Bellairs, Cabello by Stephanie Bellairs Terrina Brown, Zedz Timothy Pascoe, Tim Pascoe Hair


Adrian Köhnenkampf, Rubi Hair Richmond Amelia Loucas, BIBA Gertrude Street Chinta King, Jack Horton Hair Paige Cameron, Cobelle Creative


Charlene Fernandez, Charlene Fernandez Hair Hanan Ibrahim, Lahfastyle Jo Sym-Choon, Jo Sym-Choon Hair Matthew Woolley, Pierrots Hair Studio

MASTER CUTTER OF THE YEAR Brodie Lee Tsiknaris, Rokstar Salon Elle Schoemaker, Cobelle Creative Jake Putan, Jake Putan Jules Tognini, lil’ off the top / Togninis Ryan King, Togninis Sanja Scher, Chiseled Hair

NEW CREATIVE TALENT OF THE YEAR Adam Harant, Wild Life SoGo Christopher Byrne, Sloans of Lane Cove Elle Schoemaker, Cobelle Creative Evie Golding, Rokstar Salon James Morris, Biba Gertrude St Jenni Tarrant, Bond Hair Religion Louise Graham, Hey Hair Tep Read, SalonXPapas


AhKim Anthony Tan, AhKim Art of Hair Fabien Maillot, Fab Hairstyle Louise Graham, Hey Hair Paul James Graham, Paul & Paul Salon Sharon Blain, Sharon Blain Education

Anthony Staltari, Barbery Australia Johnny Georgiou, Barbery The Craft of a Barber Tarik Jašarević, Mr.T Salon Timothy Pascoe, Tim Pascoe Hair Tom White, Same Same But Different Intercoiffure Australia Stephanie & Coco The Blonde and The Barber

CREATIVE TEAM OF THE YEAR Salon or Salon group Bach Hair Ella&Jade Jack Horton Hair Rubi Hair SJ Establishment Sloans Salons


Adam Harant, Wild Life SoGo Alyssia Pearson, Toni & Guy Broadbeach Eliza Andrews, Royals Hair Emily Carter, Em&Co Hair Evie Golding, Rokstar Salon Hayley Warner, Oscar Oscar Salons Carindale Leanne Kay, Stevie English Hair Louise Graham, Hey Hair Mario Fioravanti, SJ Establishment Matthew Woolley, Pierrots Hair Studio Natasha Tsangaris, Luke Reynolds Hairdressing Scott James Sheehy, Toni&Guy Newtown HOT SHOTS IS PROUDLY SPONSORED BY GOLDWELL, GHD, EXCELLENT EDGES AND AMAZING HAIR


Cos Sakkas, TONI&GUY Darren Ambrose, D & J Ambrose Errol Douglas, Errol Douglas Gary Hooker & Michael Young, Hooker & Young Kerry Mather, KJM Salons Mark Leeson, Mark Leeson Martin Crean, MODE Hair Sally Brooks, Brooks & Brooks

Proudly owned by Mocha Group | Official Media Partner HAIRBIZ Facebook: Australian Hair Industry Awards

Instagram: @aushairindustryawards




Continuing our series of Meet the 20/21 HOT SHOTS, we introduce Amberley Gittings from Amberly Rose Hair Design, who from a very young age, used to go into the salon with her mum, when she would get her hair done, and ended up starting her career there, with work experience. “I loved being in the salon and talking to different people. I loved seeing everyone leave feeling great and I knew I wanted that to be my job,” she says. Having spent the last 6 years at award-wining salon Rubi Hair, working alongside some ‘true industry legends’, Amberley has much love and respect for the ‘Rubi fam’ and her time there, setting her up well, for her new adventure in her own business. We spoke to Amberley about her career thus far and future goals.


I would say colouring is my favourite, I love tailoring blondes to each Individual. I love the challenge of a colour correction or creative colour job.


I am all about continued growth, I needed a new challenge and decided that after 13 years in the industry I would try working for myself. I am super grateful to all of my supportive clients that have come along for the ride where 38

Hair Biz Year 15 Issue 2

Amberley Rose Hair Design is now based at 1 Maples Lane.


I think getting my head around all of the backend stuff has been the most challenging, but in a good way. I am loving learning all the new things that come with building a business.


This is something I am still working on, I’m very much an all of nothing person and sometimes I have 1000 things on the go at once. Having the flexibility of working for myself has been great

for work life balance.


Dee Parker Atwood, her work is amazing and she is such an incredible mentor to me and leader within the industry.


Probably Jess Lewis from ‘@hair by Jess Lewis’ I’ve followed her on Instagram for a while and have watched her business grow from a home salon to a salon with multiple staff. It’s very

FUN 5 Worst fashion moment inspiring to someone just getting started in the business world like myself.


Competition work challenges me and I think it’s good to push myself out of my comfort zone. I love being a part of the competitions and awards, it’s such a great industry and community to be part of!


Meeting and getting to know the other team members, I am so excited to work with that talented bunch. Not to mention all of the incredible mentors we have coming in to the Hot Shots House. I can’t wait to learn from you all!


It was a crazy year, being in Melbourne in lock down for the best part of 6 months was tough. The biggest thing that kept me sane and motivated was exercising, I started running and was training every day (I never want to do another burpee in my lounge ever again).


The dream would be to have two salons, one in Melbourne and one in Wellington, NZ (my home town) and travel between the two places. I would also love to get into more education, I am passionate about training and helping to mentor people as I have been lucky enough to have some incredible mentors over the last few years.

When I first moved to Melbourne I had a separate laundry room to my apartment. I locked myself out of the apartment accidentally with my keys and phone inside, so I had to walk down chapel street in my boyfriend’s wet jeans (from the washing machine) and a wet hoodie to pick up his keys from him at work so I could get back inside. Not to mention it was a 40-degree day. Safe to say this wasn’t my best look! Lucky I didn’t know anyone in Melbourne yet!

Worst Hair day

When I decided to colour a blonde square in my fringe and colour the rest of my hair dark brown. My family called it my “box fringe”

Fav Destination:

Right now, it would have to be New Zealand. I can’t wait to get back and see my family and friends. Hair Biz Year 15 Issue 2


Fav Drink

In the Am a long black and in the PM an espresso martini.

If you weren’t a hairdresser, you would be a….

Well I’m crrently studying my cert 3&4 in fitness on the side so probably something in the fitness industry

Just Italy with Rob Tamburro & special guest Roland

Alannah Read & Louise May

Lorna Evans

Cork and Chroma

The 2021 HOT SHOTS House, played host this year, in Melbourne, to the new Fantastic Four, Amberley Gittings – Amberley Rose Hair Design, Ashleigh Weller – Born Barbers Collective, Alannah Read – Ella&Jade and Elie Kashi – Royals hair, who had all been extremely patient since learning of their team induction back in 2020. With great patience, due to a crazy Covid Year, the team finally got to meet each other and spend 4 days at the HOT SHOTS House (which this year was in fact a heritage listed mansion!), spending time with industry mentors and icons, and guided through this unique and exclusive experience by Linda Woodhead, owner of Mocha group and Louise May, editor of Hair Biz On arrival, the team explored the HOT SHOTS Mansion, set in the heart of the vibrant Yarraville village, settled in, and then enjoyed their first session, via zoom, with Gary and Jayne Wild, who gave the team a tour of the incredible Wildlife Hairdressing space in Sydney, followed by a trip down memory lane of Jaynes illustrious career. As the creative director once more for the Team, Jayne also got the team excited about her vision for the up-coming photoshoot with Andrew O’Toole to get their mind thinking and creative juices flowing! In true tradition the team, Linda and Louise sat done to a home cooked Spaghetti Bolognaise dinner, cooked this year by Louise, and after a few red wines it was an early night to prepare for the next full day! After a hearty breakfast, visitors to the house on Day 2 included, Caterina De Biase, Deanna Parker Attwood, Lyndal Salmon, Lorna Evans and Michelle Anthony, all of whom had an informal chat and Q&A session with the team about their careers, their passions, how they get ready for shoots, comps, past challenges 40

Hair Biz Year 15 Issue 3

and successes and a general theme that seemed to come out was that of preparation for everything being a key focus.

but also taking form his incredible career as a mentor, photographer hairdresser and salon owner.

It was then time to huddle together for a live Zoom with Errol Douglas MBE in the UK which was most certainly a highlight for the team. In his usual charismatic way, Errol challenged the team with his own questions and spoke to them all individually about their strengths, giving them a session that was both valuable and unforgettable.

Next up was the Goldwell team, Christina Coope (Education Manager) and Alexandra Zuban (Marketing Manager) who shone a light on all things colour and styling, offering the team VIP access to some great online tools and education.

Dinner at Just Italy was just what the doctor ordered with the most amazing food and wine, and visit to the cellar wih our host Rob Tamburro, Bellezza and a special guest Roland Semaarn, Semaarn Salons. Day Three started with Linda Woodhead running a Mindfulness and Warrior Session with the team as well as an insight into Media, Marketing and Awards. Pushing through restrictive boundaries followed on from a session Louise had facilitated with the team on the previous day looking at personal attributes, with some Martial Art Board Breaking, a powerful session for all! It was then time to meet the sposnors with the beautiful Ariana Mantzaris, Amazing Hair arriving with the teams editorial session kits and sparking great interest in the business of hair extensions. Grant Norton, National Education Manager for ghd, who had arrived earlier to join in the morning session, then took the team through a wonderful presentation on all things ghd,

Another highlight came from long standing house guest Dario Cotroneo, via zoom, who is always a team favourite, sharing his expertise in literally everything when it comes ot hair, education, work/life balance and more. Our last night included a trip out to Cork and Canvas, where the team had few wines, while painting their best ‘Banksy’ interpretations! A lot of fun and maybe we will all stick to hairdressing haha! Final day saw the team all head off to the Excellent Edges HQ where they received their $6000 scissor kits and some on-site training from the Boss man himself, Pete Walstab. Blown away with their prizes, the techniques Pete showed the team were possibly even more impressive, making some question their own traditional skills, and loving what their new tools would now allow them to do! Another great experience for the new team, all of whom are now looking forward to the next event together!

Caterina Di Biase

Deanna Parker Attwood & Lyndal Salmon

Jayne Wild

Michelle Anthony

Errol Douglas

Dario Cotroneo


Ariana Mantzaris

Full information kit, rules and regulations, criteria and judging details available at

www.australianhairindustryawards.com.au Grant Norton, ghd

Linda Woodhead

Pete Walstab, Excellent Edges

“Well, what can I say.. the Hot Shots House went way beyond all my expectations and more! Meeting the other winners and forming such a strong bond together throughout our stay has extended our own hair families. Hearing some of the industries greats stories from all over the world was exceptional. If there’s anything I can take from this amazing experience is to just go out there and get what you want, put the work in, be humble and to be kind is the new world currency, be open to change and be grateful for the challenge of change. I would love to say a massive, massive thank you to Linda Woodhead for being such a massive part of our industry and events, pushing the boundaries of self-awareness and love. I’ll never forget our chats and guidance you have given me. To anyone thinking of applying to be a Hot Shot, I highly recommend it as it is truly an experience like no other.” Ash Weller “After a year of suspense finally being able to get to the hotshots house and meet the team was Incredible. I wasn’t sure what to fully expect first, but as soon as I arrived I was met with kindness, generosity and so much

talent from everyone involved. Being given the chance to learn from the biggest legends in our industry was mind blowing. Everyone shared stories, gave advice and taught me things I didn’t even know I needed to learn. The generosity from all of the sponsors was incredible and I am so excited to use all of my new tools! Safe to say the Hotshots House was one of the most incredible things I’ve ever done, both personally and professionally. Thank you, Australian Hair Industry Awards and Linda for making this happen.” Amberley Gittings “The Hot Shots House was everything and MORE. A dream of mine since I began my hairdressing journey 13 years ago. What an honour to be selected into a team with so much knowledge, passion and love for our industry. We spent 4 days in Melbourne at the Hot Shots Mansion, with so many incredible and inspiring stories from industry peers and idols, who were so generous with their knowledge and own unique experiences. As a business owner we usually don’t allow ourselves the time to think about our own personal goals and immerse ourselves into the creative aspect of our industry. I have come away with a lot more clarity around these goals and a clear plan of how to best achieve them, lifelong friends and so many

wonderful memories that I will cherish forever. I cannot wait for round 2 for our team photoshoot lead by the inspiring Jayne Wild.” Alannah Read “This was the best experience of my life! First of all I loved how when we met, we all blended in together really well and became like a family. It was great to meet and hear so many amazing and inspiring stories from all the mentors that visited us, covering the business side of things as well as the creative. We all found instant motivation from all of the guests, from our own conversations and mindblowing ideas to take away with us. I personally took away some valuable lessons such as not taking NO as an answer and how you can push your limits higher and higher to reach your goals. This experience has validated to me that you can do anything you want to do with the right mindset, turning your dreams into reality. Thank you all.” Elie Kashi

Full information kit, rules and regulations, criteria and judging details available at www.australianhairindustryawards.com.au

Hair Biz Year 15 Issue 3


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Glam Destination By Louise May

Kylie and Adam Vassallo’s extraordinary vision to create a timeless space dedicated to wow factor blowouts, heavenly hair and occasion make-up, has finally arrived.

This get-glam destination sits oceanfront on Mooloolaba’s famed Esplanade serving up cutting edge hair and a broad beauty offering. The talented team at Boujee Blow Bar offer a full-service salon experience ranging from an ‘Extra-Express Boujee Blow Out Membership’ right through to traditional in salon experiences and the industry’s highest quality Human Hair Extensions. The luxury fit out borrows the very best of Art Deco glam with chic contemporary features and offers each and every guest a personalised Great Gatsby meets the Kardashian experience. The only thing more fabulous than the full service ‘Giggle Bar’ is the full cocktail menu available all opening hours! The stylish staff are dedicated to creating a personalised experience for each & every guest ranging from the savvy local who appreciates value through to the international holiday maker who craves the luxury experience.


Hair Biz Year 15 Issue 3

Boujee Blow Bar are dedicated to delivering a 5-star experience for all their guests. The basin area lighting is dimmed for extra-long scalp massages, guests are also offered an Eye mask and hand massage whilst at the basin. Kylie and Adam, originally from Sydney moved to the Sunshine Coast 6 years ago. Adam has been hairdressing for 20 years

and Kylie spent all her working life in the entertainment business. They together owned one of the biggest performing arts schools in Sydney for many years. Kylie has always had a passion for styling, fashion and creating all things unique. Together, using their talents and experience they have delivered something unique and special. The attention to detail within the salon and personalised service is often highlighted by new guests and is also what keeps them coming back for more! Hair Biz Editor, Louise May, caught up with Adam & Kylie to find out more about their absolutely stunning creative space on the beautiful Sunshine Coast, QLD.

Can you tell us a little about your career prior to opening your salon?

I’m from a professional entertainment background, says Kylie… working on some fun projects like X-Factor, Dancing with the Stars and touring with One Direction, so I’ve always had a passion for theatrical experiences, all things beautiful and creating fresh new projects from scratch! As a choreographer I’ve always loved the value of a surprise element and the importance of little details. When conceiving Boujee Blow Bar, I drew inspiration from my passion and wanted the space to be a genuine experience, a fresh surprise in the industry with quality details and the very best hair services available.

What inspired you to open Boujee Blow Bar?

I’ve been lucky enough to travel the world for my work and I noticed a new type of salon popping up that took the in-store client experience to a whole new level. I realised on the Sunshine Coast there was a major gap in the market and decided I wanted to create a fresh new space where both locals and tourists alike, could receive both a product and a service that was equal to some of the greatest cities in the world.

Who were your industry heroes in your early years and who inspires you today?

The fashion and style of the TV series Sex in the City has always been a favourite. I loved Charlotte’s determination, Miranda’s commitment, Samantha’s non apologetic empowerment and Carrie’s endless wardrobe. On my very first trip to New York, I wanted to go wherever the ladies may have ended up on one of their day or nights out. When developing the Boujee Blow Bar concept, it was really important to me and my team that we create a space and environment where it didn’t matter if you were a Charlotte, a Miranda, a Carrie or the ultimate blonde bombshell Samantha .... you would feel super comfortable and like the important woman you really are.

What do you enjoy most about your business, team, or clients?

Sometimes I feel like our guests are part of our team, without them our space wouldn’t have the same brilliant energy and the confidence they feel when they’re leaving the salon is the best advertising tool available.

What do you feel is so unique about the Boujee Blow Bar concept?

We are lucky enough to have our salon overlook Mooloolaba’s iconic white beach and coastline. The view is priceless, ‘postcard priceless’ One of the most unique features about our space is our clientele can enjoy such an iconic Australian view while in the comfort of a chic and stylish interior that has been designed and built to the standard of international 5-star luxury!

What’s on the agenda for the future?

We’ve got some exciting next steps on our business plan and we’re grateful there’s already opportunities on the table for us to push these forward quickly. However, the new Boujee Blow Bar is currently only 5 months young and as the business is already growing strength to strength. We want to make sure our flagship and our valuable customer is our number one priority before focusing our attention anywhere elsewhere. Hair Biz Year 15 Issue 3



Hair expert and entrepreneur, Faith Williams, is the Founder and Director of BLONDEE – one of Australia’s leading blonde specialist hair salons. Also known for her appearance on The Bachelor, the former contestant has come a long way since her 2016 stint on the reality television show. After the show, Faith decided to quit her job and work for herself specialising in all things blonde. She quickly saw a gap in the market for a blonde specialist salon which led her to opening Brisbane’s only dedicated blonde specialist salon BLONDEE in 2019. In just 12 months, Faith grew BLONDEE from zero to ten employees and growing, with a waitlist of over 400 people. The salon has gone from strength to strength with popular waitlists and high demand as one of Brisbane’s most trusted hair salons. BLONDEE is well known for mastering the art of all things blonde as well as its gorgeous interiors and divine salon experience. The Brisbanebased salon has built a strong reputation in a short space of time and has recently unveiled a gorgeous new salon extension in line with fast business growth and to accommodate emerging client needs in a post-covid world – in time to celebrate one year in business. We caught up with Faith to ask a few questions about her journey so far and what’s in store for the future! 46

Hair Biz Year 15 Issue 3

Tell us a little about your career prior to opening your salon?

I have been in the hair industry since the young age of 15. I’ve always had a passion for doing blonde hair and over the years, I have built a vast blonde clientele. To date, I have specialised in blonde hairdressing for over 15 years now. After going on the Bachelor in 2016, I decided to take the leap and work for myself specialising in all things blonde. I saw a huge gap in the market for a Blonde specialist salon which led me to opening Brisbane’s only dedicated Blonde specialist salon, BLONDEE, based in Newstead, which last year we renovated to expand as the growth has just been phenomenal. Recently I have also announced the launch of my second BLONDEE location in Morningside, which is very exciting.

Was business ownership always a priority for you?

I always knew I had a burning desire to do something for myself one day. I have always loved being part of a team and the dream of having one of my own was always exciting for me. I have always loved a challenge and setting goals. Each time I achieve a goal, I dream bigger. I got to a point where my goals were bigger than

myself which is the most exciting part. I wanted to help others in my industry achieve their goals in being happy, successful, in a career they love and proud to be part of a great team.

Can you share with us some of the biggest challenges you’ve faced along the journey and how you overcame these?

Not long after opening BLONDEE, the COVID-19 pandemic hit and brought a number of challenges, as it did for many businesses. Thanks to my amazing team and all of our loyal clients, we have certainly come out the other side and we feel so grateful. Another big challenge is finding the right people and team. It’s definitely one of the most challenging parts of every business. I hire on values not skill. It’s much easier to train someone on skill. You can’t teach someone to align with your values. I also like to hire someone who I feel as though I could go out for a coffee or wine with and get along with easily. I guess this helps you choose people who are similar to you which helps to build your brand much easier.

What do you enjoy most about your business, team?

My favourite part about coming to work is my team. They are such a joy to be around, I never get sick of them! Even on my days off I find myself hanging around chatting to them just because they are such great people. I also really enjoy seeing how much my team develop over time, both creatively and personally. As a team each month we do creative hair education day, and the next we do a personal development day. I am really into self-development and believe it’s such an important part of having a successful team. If you don’t know who you are, you don’t know what you actually want, need and what you can give. By focusing on the selfdevelopment of my team, this in turn creates incredible culture.

What do you feel is so unique about your salon concept?

When I was first opened BLONDEE, I really wanted to create a boutique space that looked different to the traditional salon. Pinterest was my best friend when I was coming up with designs! I sought lighter neutral tones with an earthy feel to suit the theme of a blonde specialist salon. The salon has such a nice warm feeling when you enter with beautiful arches, earthy tones, olive tree, and oak features. I would say it has a slight Mediterranean feel to it. From the minute I opened BLONDEE about 18 months ago, it has been a huge success. The expertise, training, the team and our culture have all played a massive role in the growth of BLONDEE. We have had a waitlist since we opened and outgrew the first location within 12 months! We are a destination salon and pride ourselves on our expertise, as well as the unique client experience, we offer. I am also really particular on client experience. It’s the small things that count such as the pressure point massages, beverages, high quality products, and ensuring our clients all feel appreciated and that they enjoy the time they spend at the salon. We also have created a colour table at the back of the BLONDEE Newstead where clients can work from the salon whilst they have their hair done. That has been a game changer for our clients especially with a lot of them working from home. They have more flexibility and can maximise the 4 hours they spend at the salon. Choosing the right team with the right types of personality is so important to have amazing culture. This then reflects in salon and makes it an enjoyable experience for clients.

What would you say are the core values or philosophies which define your business and leadership style?

The core values of BLONDEE are happiness, passion, and respect. These are 3 traits that I believe reflect my business leadership style. • Happiness – Being happy creates good energy and spreads like sunshine. • Passion – Your passion leads you to your purpose and is what drives us. • Respect – Respect is a full circle. At BLONDEE we respect each other no matter what. We respect our clients, we respect their time, their experience, their loyalty.

What are your secrets for building a happy and high performing team?

Recognising the achievements of others and celebrating each other’s successes is one of my top secrets for building a happy and high performing team. Being genuinely happy and supportive of the success of others makes you happy, and also contributes to building a great culture. Targets and bonuses are really important as well, if we have nothing to aim for, we go nowhere. This helps them strive to do better.

What has been your greatest lesson or piece of advice along your business journey?

You don’t just wake up and know how to own a business or grow a team. You just need to do it and learn along the way. Don’t be afraid to ask help or advice from others who have done what you want to do. You can sometimes avoid making mistakes by learning from other people’s mistakes. Take someone out for a coffee and pick their brain. If anything, they will be flattered. I am also forever listening to podcasts on all different aspects of business/ life/ personal

What does the future hold?

The build is well and truly underway for the new salon, which is located on the other side of the river in Morningside. Services, features, and the design, look and feel will be very similar to the original BLONDEE. “There will be a few small changes which is super exciting. I cannot wait to share it with you!” I have always wanted to create space for my team to have growth opportunities within the BLONDEE brand, including owning their own salon one day with my support. With the BLONDEE Morningside opening, I am super excited to announce that I am partnering with my current manager at Newstead, Holly Calligaro. She has been with me from the start. When I was considering opening a second location, I wanted to give Holly the opportunity to progress her own career goals, while playing an important role in taking BLONDEE to the next level at the same time. We cannot wait to introduce you to BLONDEE Morningside! We’re currently working on the final touches to ensure it is everything we dreamt of and more.

Hair Biz Year 15 Issue 3


hey hair One of Australia’s oldest and most awardwinning salons that’s put Queensland on the map for high-end fashion hairdressing and international accolades, Tognini’s, has spawned a new little sister, hey hair, opening in the stunning new Colwill Place in Windsor. A feast for your eyes, and hair - the salon is literally a work of art - with hey hair’s walls lined with one of Brisbane’s most indemand artist, Bonnie Gray, who’s spent hours spreading her daring brushstrokes and hidden messages across the salon. At a time when the suburbs of Brisbane are experiencing a boom in life and vibrancy with the huge influx of interstate migration, co-founders Jules Tognini - three-time and current hair educator of the year and stylist to many high-profile names about town, and General Manager Kristian Tognini, along with their spouses - are expanding their name into the suburbs. Hey Hair also launches at the same time founder Benni Tognini’s handed over the Tognini’s baton to the brother duo. With a completely unique style and feel to their iconic James Street salon - Hey Hair’s been inspired by their other halves, Moira Tognini (wife of Kristian) and Erin (wife of Jules) who craved a relaxing space that’s feminine, and unpretentious - “and a break from the daily grind” - while still reflecting their iconic passion for blending hair with the arts. “We wanted Hey Hair to feel creative and inspiring - from the moment you walk in, to when you leave with your fresh, effortless do,” Jules said. With four stylists including three senior award-winning stylists, Hey Hair specialises in blondes, balayage, and freehand colour – while giving all those who want extra creativity and edginess to their hair just what they’re after Jules said.


Hair Biz Year 15 Issue 3

Along with the art lined walls, Hey Hair’s lux-boho interior design by DNA Design features contemporary arch motifs, and pink, nude, and brushed gold tones and fixtures - drawing references from the family’s European heritage, and love for relaxed vibes of northern New South Wales. It fits seamlessly alongside its stylish Colwill Place neighbours, including fashion boutique Nikkou, Brows by Roxy and florist Foliar Store. “And we’ve made sure sustainability was a big focus when designing the salon, so everything from using recycled towels, to the no-nasty products we use, to the way water waste is recycled was important to bringing together what Hey Hair is today - good for your hair, good for the soul and good for the planet,” Jules said. “And with going “au natural” a bit of a passion for us - we’re all about embracing your most natural asset - making sure your hair is fun, playful, without needing loads of effort, especially to fit in our hectic lives.” Kristian said a big focus for the team was making sure they continue to build on the reputation and community Benni and the team have cultivated over the past 30 years. “Our clients have been coming to us in New Farm all these years, so it’s about time we now come to them too - while still creating something new that’s part of our next generation,” Kristian said. Along with setting up Hey Hair, the creative and entrepreneurial brother- duo are also behind hair education training business, Lil Off the Top, hair-loss prevention products for men and women, JoeBloe and JosieBloe, and their new sustainable hair-salon products including The Terries.

Hair Biz Year 15 Issue 3


Divine with a Capital D Re-invention of the retail space to excite and entice is epitomised in the re-imagined Allure The Salon. The brand whilst one of already reputable hair services provides an equally enticing environment for the design aficionado or those who simply appreciate a decadent dwelling. After almost a 1/4 century tending to the hair dreams of those on Sydney’s central coast, Renee dreamt of a forever home for Allure, No 10 Church Street is where she found it. The contemporary masseria envisioned and brought to life by owner Renee Marshall captures the charm of an original Puglian Farmhouse with whitewashed walls and puristic architecture with luxury finishes. The inspiration is authentic, a recollection of Renee’s time in the southeastern tip of Italy, where she adventured with her husband. Materials are earthy, raw, and conjure a bohemian charm. From Morrocan terracotta tiles and natural clay-based render to an uber matte polished floor, time spent at Allure induces an immediate sense of calm and an invitation to kick back and relax. Additionally, in keeping with its’ design muse, Allure exudes real luxury alongside a laid-back inclination. The application of Japanese plaster on the walls creates the appearance of velvet, whilst a Parisian cloud-like light above the colour table fittingly locates the origin of the salon as heaven-sent. Stand-out pieces in the salon include two Sarah Ellison Huggy chairs that deliver literal warm and fuzzies on arrival and a Hannah Carrick piece entitled Energy that captures the ebb and flow of seasons, a fluidity of time and change celebrated by Renee and her team in their new abode. Allure The Salon is based in Terrigal, NSW. Interior Design by We are Tribe Building Management by Riley Lynch


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SALON LANE WANTS YOU TO STAY IN THEIRS! New to Australia, Salon Lane is on the ground floor of what was previously known as the Lamson Paragon Factory, an architecturally designed 1920’s building located in Surry Hills. The building has been re-imagined and renewed as a shared creative workplace, purpose built for hair and beauty professionals. Boasting an impressive 800 square metres of floor space and hosting over 50 hair and beauty freelancers, Salon Lane contains 21 private studios and 19 open workstations, a worldclass training, education and content production facility, a coffee bar, a client processing lounge, colour bar and member break room. This luxury sanctuary features exposedbrick walls, polished concrete floors, high wooden ceilings, and oversized windows that fill the space with natural light. Salon Lane’s mission is to be the largest provider of flexible, premium workspaces for hair, and beauty professionals in Australia. Designed to empower small business owners, Salon Lane eliminates the long-term leases, fit out and overhead costs associated with standalone commercial premises, making it easier for professionals (emerging and established) to operate their own successful businesses. Freedom and flexibility is key to the offering, with daily, monthly, and annual options available, alongside various studio configurations ranging from communal workspaces to private studios of differing sizes. With 365day access from 7am-10pm, Salon Lane provides a move-in-ready solution that not only gives stylists, beauticians and other industry professionals complete control over their own business and

profits, but also a safe space and support network that is designed to empower and assist the industries in which it operates. Taking key learnings from their own business ventures across both the USA and Australia, the team behind Salon Lane brings with them a wealth of industry experience. The founding partners of Salon Lane include industry veteran, Co-Founder and Director Moss Kadey, who boasts 30-years’ experience in the hair industry, including as the CoFounder of Bumble & Bumble Products LLC. He was also previously Chairman and Co-founder of Luxury Brand Partners, owners of Oribe, R+Co, IGK, Smith & Cult, and Beca. Moss is joined by beauty industry powerhouse, Lance Kalish, Co-founder of one of the world’s biggest natural beauty brands, Yes To. Lance and Moss are joined by Jared Keen, a serial entrepreneur and operator in the Australian property management and technology industries. Jared has taken the helm as CEO. “I have been working in the USA for the past 15 years in the beauty and haircare consumer space and watched the concept of Salon Suites and co-working shared spaces for hair and beauty professionals grow from strength to strength,” says Lance.

Hair Biz Editor Louise May got to chat with a few of the members to find out why they decided to make the move over to Salon Lane.

Michael Kelly is an Australian Education Specialist & Hair Colourist who has been taking Australia (if not the world) by storm over the last decade as Australia’s leading colour educator.

Salon Lane for me is a perfect balance between having a private sanctuary for my clients to be indulged in and being able to run my own small business without the overheads that comes with commercial leases or the responsibilities that come with managing a team. Michael says… I share my space (“studio san”) with two other independent hair artists who share similar values & hair ethics. We have a modern approach to servicing our clients, offering a one-on-one experience where we are able to give bespoke hair with a personal touch whilst the client indulges in the luxury of slowing right down. Having a busy education facet to my business, I’m able to utilise the training and education space for free as a member at Salon Lane. This comes in handy for any private masterclasses or content filming I work on. The industry is forever changing & I’m so excited to see how other go-getting entrepreneurial hairdressers engage with Salon Lane to really elevate their offering and ultimately increase their earning potential. Michael wraps it up by stating, Salon Lane really is the way of the future.

Dana Steffensen of DASH Hair and Extensions was one of the first members at Salon Lane and runs a thriving specialist extension and colour business. Salon lane isn’t just a workplace for individuals, says Dana... it’s a community of hair and beauty professionals that don’t only share a space but share a network of community and support in an

industry they love. That’s why I chose Salon Lane as the destination I wanted to start my business. Salon Lane has reached outside the realms of what is possible and has gone above and beyond to deliver the best of education, training, products, and services to not only us as members but to our clients and guests as well. Dana said, the support for growth and development for us as individual business owners is outstanding. There are countless education and training opportunities not only available to us but stylists outside the Salon Lane community also. The members and staff here are an amazing group of people, and I am so lucky and proud to call salon lane a home for my business.

Maria Lee is from a gorgeous Studio in Salon Lane called Mia Loves Pretty. They offer makeup, hairstyling, and lash styling from a private studio at Salon Lane, and Maria also works on-location for bridal makeup & hairstyling and editorials.

Lash styling for me is predominantly lash extensions, says Maria and I also do lash lifts and brow tidy and tints. Special occasion makeup and hair styling is also offered in studio. Maria said, I chose Salon Lane because when I was making plans to go all-in with beauty, I actually visualised and wrote down that I wanted my future atelier to be a modern and chic space where I could collaborate and work with other likeminded creatives. I knew I would still need to be a mobile artist for bridal makeup and hair artist, but I still needed to have a physical studio for my lash work & bridal

trials, and I was hoping to establish a studio that was out of home and located centrally in Sydney. The idea of a space that required a lengthy lockin lease and a large capital investment for fit-out really wasn’t something I wanted to take on given all the uncertainty of last year and so it was quite serendipitous that I started looking in November 2020 and Salon Lane had just opened in October. The operational flexibility that Salon Lane offers, housed in a bright, welcoming, and modern space really appealed to me and made for the perfect first leap into my full-time beauty entrepreneurship journey. What I love about it the most Maria says, is the space is aesthetically beautiful and modern and is now filled with beauty professionals of all walks of life (whether well-established or taking their first leap), various disciplines, styles, and offerings, all wanting to make it on their own. We all have the mindset to do well in business, elevate standards of service and create beautiful outcomes for our clients. The overall salon space genuinely feels inspirational and supportive every day I set foot in the salon and my clients absolutely love visiting.

Elizaveta Dufourq, from POLISHED Atelier says…

As a premium Nail Atelier, catering to the wonderful women of Sydney who feel personal care is more than just a luxury, but a way of life. Salon Lane is a one-of-a-kind beauty space that was a natural fit for us. Catering for high quality artists with excellent facilities in a modern secure location. They provide the best beauty business facility available, removing the barrier to entry for many small business professionals and creating a one stop shop for all our clients! This was the kind of business model location I had been looking for, for over 3 years! The first true high end beauty conglomerate where like-minded professionals can come together and provide an excellent service whilst still operating under their own brand. Welcome to the future Sydney! Hair Biz Year 15 Issue 3


THE PERFECT FORMULA By Kristie Kesic, Cobelle Creative

Who has ever looked at an Instagram post and seen a gorgeous pastel toner or gorgeous fashion shade and wondered what they used! Better still, who has had a client come into the salon with an example of one of those colours and you have frantically started searching social media hoping someone has put the formula up because your client wants that exact colour! Pastel toner and fashion shade formulas are one of the most asked questions across social media. Some brands have colours that are ready made so all you have to do is use that tube. But to create that unique, eye catching shade, the fun lies in mixing a few shades together.

Charmayne Robinson - Edwards and Co

I personally love coming up with my own creations and experimenting on colour swatches. Sometimes it’s a matter of mixing ½ a gram less of one colour that makes all the difference. There are some beautiful hand mixed shades out there across all brands, so with the help of some fellow industry friends and colourists I have created a library of shades for you to keep as a go to guide. Now it’s not just as simple as lightening the hair and then using these mixes. There are a few things you need to consider before you get mixing and applying these colours to the hair. Firstly, to create any fashion shade you need to consider the level of hair they need to be applied on. For example, to achieve true pastel results the hair needs to be lightened to a 10 level as they achieve the best results on a white, blank canvas. The next thing you need to consider, is the shade you want to apply a warm or cool shade. This is important because it will determine if you should pre tone or not. When I say pre tone I mean, do you need to tone the lightened hair first to counteract or enhance the underlying pigment of the hair that has been lifted to create your blank and even canvas. Cool colours like lilac, blue, green and cool pinks will work best if the warmth is toned out of the hair first and then these fashion shades are applied over the neutral canvas. Warm colours like, rose gold, peachy, yellow, copper, are supported by a warm undertone so may not need to be pre toned to achieve the desired result. Use your knowledge of underlying pigments and the colour wheel to help you decide to pre tone or not.

Jo Bird B and B Hair Boutique

I hope the below library of formulas can help out all you colourists and it motivates you to create your own mixes. Just a little reminder and tip. Pastel and fashion shades generally don’t last long in the hair, so it is important to educate your client on the appropriate home hair care to enable longevity of these style of colours.

REDKEN – Formulated by Charmayne Robinson Master Colourist Edwards and Co

All mixes are Shades EQ Baby pink- 30ml 10Vv 30ml pastel pink 5ml 6r Rose gold - 1/2 9vro 1/2 pastel peach Baby blue - 30mls 9b 5ml aqua blue Pastel yellow - 20ml crystal clear 10ml yellow kicker Peach - 30ml pastel peach 10ml 8c Lilac (pastel purple) - 40ml 10vv 5ml 5v Deep grey - 30ml 6t 10ml 6na 5ml 6vb Soft grey - 3/4 9T 1/4 9p Platinum - 3/4 10gi 1/4 10n

WELLA- Formulated by Kristie Kesic Owner/Creative Director at Cobelle Creative

Baby pink- Colour Touch 10 parts 10/0 1-part 55/65 with 1:2 ratio of Welloxon 1.9% Pastel Developer Rose gold – Colour Touch relight ¾ 0/06 + ¼ 0/34 with 1:2 ratio of Welloxon 1.9% Pastel Developer Baby blue – Colour Fresh Create 10 parts Tomorrow Clear + 1 part New Blue Pastel yellow – 5g Uber Gold + 5g Futurist Yellow + 20g Tomorrow Clear Peach – Illumina ½ 10/05 + ½ 9/43 with 1:2 ratio of Welloxon 1.9% Pastel Developer Lilac – KPME+ 20g 10/0 + 4g 0/66 + 1g 55/65 with 1:2 ratio of Welloxon 1.9% Pastel Developer Deep grey – Colour Touch 10 parts 9/16 + 1-part 2/0 with 1:2 ratio of Welloxon 1.9% Pastel Developer Soft grey – Colour Touch 5g 10/1 + 5g 9/16 + 1 drop of 2/0 with 1:2 ratio of Welloxon 1.9% Pastel Developer Platinum – Colour Touch ½ 10/6 + ½ 10/81 with 1:2 ratio of Welloxon Pastel Developer

MATRIX- Formulated by Jo Bird, Owner at B and B Hair Boutique

All mixes are Socolor Cult Baby pink- ½ Bubblegum Pink + ½ Clear Rose gold - 10P + 3grams 6RV+ Baby blue - 1/4 Retro Blue + 3/4 Clear Pastel yellow - 1-part Lucky Duck Yellow + 2 parts Clear Peach - 7g Orange Alert, 3g Lucky Duck Yellow, 5g Bubblegum Pink + 15g Clear Lilac -2/3 Lavender Macaroon + 1/3 Clear Deep grey - 30g Marble Grey + 1g 1A Soft grey - 1/2 Marble Grey + 1/2 Clear Platinum - 10g 10P + 15g 10N, + 15g SPP

KEVIN MURPHY- Formulated by Tanya Evans Owner at Nivarna Hair Studio

Baby pink- 10g 11.0 + 10g Clear + 5g 8.66 Rose gold – 10g Apricot + 20g Rose + 10g Clear Baby blue – 10g Blue + 5g Yellow Lilac – 20g 11.1 + 5g 10.1 + 3g Pink/Violet Deep grey - 10g 11.1 + 3g Soft Violet + 3g 5.8

LOREAL- Formulated by Brodie-Lee Tsiknaris Owner at Rokstar

All mixes are INOA formulas Baby pink- majirel L.22 + D.22 and clear with 12.5vol Baby blue - BLUE + 10vol (add clear to dilute to suit strength of blue) Pastel green - 1g Vert + 10g clear + 10vol Peach - 7.43+ 8.34 + L23 + clear to soften depending on level of peach Lilac -L.21 + 101/2.22 + 10g clear Deep grey - 7.11 + 1g black Soft grey - 9.11 +clear

Eva Smyth - Rokstar Salon

GOLDWELL shared by Larissa, Sales Executive QLD

Baby pink: Elumen play -80ml @Pastel rose + 10ml @Clear + 0.5ml @Pink Rose gold: Colorance -50ml Colorance Lotion + 15ml 10BG + 5ml 8G Pastel yellow: Elumen Play - 60ml @Clear + 10ml @Yellow Peach:Elumen Play -40ml @Pastel Peach + 5ml @Orange Lilac: Elumen Play - 50ml @Pastel Lavender + 1ml @Blue Deep Grey: Elumen - 50ml GY@6 + 1ml NA@2 Soft Grey: Elumen Play - 60ml @Metallic Silver + 20ml @Clear Pastel Green: Elumen Play - 80ml @Pastel Mint + 10ml @Metallic Petrol

Kristie Kesic - Cobelle Creative

Kristie Kesic, owner and creative director of Cobelle Creative. Australian Colour Technician of the Year finalist 6 times, Educator through Flawless Education, Wella Top Artist and Master Colour Expert. A Colour specialist who values collaboration and the sharing of skills. Insta: @cobellecreative Web: www.cobellecreative.com.au

Kristie Kesic - Cobelle Creative Hair Biz Year 15 Issue 3



As the cooler weather approaches, we hairdressers can be sure of one thing: change is a coming. The shifting seasons prompt a change in hair colour for most of our clients. This year, the biggest trend we are starting to see is taking your blonde to a lived-in BRONDE. We’re calling it, THE BLEND TREND. Think Hailey Bieber + Addison Rae What is bronde? As the name suggests, bronde is somewhere in between brunette and blonde. This season’s version of the BLEND TREND (because it changes every year) is seeing our guest’s enhancing their natural brunette roots fading into lighter blonde tones (think dark blonde as opposed to super bright and creamy). This trend is super-practical, because it’s low-maintenance, which makes it economical yet still super-cool. As any colourist knows, taking a dye hard (pun intended!) blonde to bronde is no joke. It can go one of two ways: 1. They absolutely LOVE it and embrace the change, or; 2. They completely freak out and you’re then stuck in the salon for next few hours colouring them back to blonde and diving deep into a counselling session to assure them they’ll be ok. Of course, we definitely want the client to have the first reaction, that they absolutely love it!! So, how do we help our clients who want to explore the change to bronde? First, making sure you understand the vision your guest has inside their own head is essential. Then, correct technique and colour selection is vital because, let’s face it, change is about feeling good! We want our client to feel amazing in their new hue, not freaked out and regretful. Here is how I go about consulting a client about to make a big change in colour:


Hair Biz Year 15 Issue 3

By Sheree Knobel


Listen to them and look out for clues. They will let you know what they like and what they hate. Consultation is the most important part of your client’s hair journey. If you listen to your client’s needs and wants, you’re one step closer to a happy client. For example, say your client says, “I went brunette years ago and hated it.” I would explore this more. I might ask, “Oh really, what did you hate about it? Do you have any photos? How would you describe the shade of brunette?” Questions like this open the conversation up and give us nuggets of information that contribute to optimal colour selection. The client might say, “Well it was so brassy and all one colour so I felt washed out.” As a colourist, I would instantly think, ok she doesn’t like anything copper or too warm, and most likely needs some variation through the hair like balayage to soften the density of the colour. Seeing photos of what a client loves or dislikes is extremely important. It gives we colourists a visual reference of how they see colour. We say warm, they say red. Once I’ve established the type of tone and technique needed to achieve the desired colour, I like to talk about the journey their new colour will require.


We know colour is not permanent; even permanent colour fades slightly. So, it’s important that we give our clients have all the information about how long the colour will last and how much it may fade. Adding depth to already blonde hair is corrective colour, so we really don’t know exactly how long the colour will last. I always share this with my client and create a plan for them so that they know I’m on the journey too. It’s important to demonstrate that you’re invested in them and their hair’s journey. I call one week later to see how the colour has settled and book them in for four weeks-time to have a look at where the colour is at and to refresh if needed. There’s nothing worse than paying good money for a colour and your client seeing it fade with every

wash. Sometimes this may happen depending on the hair’s porosity, so set them up from the beginning with all the information needed to empower the client.


Next, I talk with the client about home hair care and the importance of protecting their new hue. This conversation is happening before the colour service begins. I recommend a colour protective shampoo and conditioner, and make sure that I break down the benefit of using them as opposed to non-colour shampoos and conditioners. I recommend Redken Magnetics Colour Shampoo and Conditioner because it’s sulfate-free, light weight, prevents fading, and strengthens the hair from root to tip. For me, knowing that my guest has the right products to maintain the hair colour in between visits is key. I can feel confident that my guest is not using supermarket shampoo and seeing her colour wash down the drain. So, we’ve covered consultation, the colour journey and fading, and home hair care. You can now feel confident that you’ve covered all the bases and can begin your service. I hope these tips have got you thinking about how you’ll approach your next makeover. If you have any questions feel free to DM me on Instagram @shereeknobel_bixiecolour Happy colouring xxx


It has been some time since my last hair science contribution to this excellent publication. Like many people, I have found myself time poor during the COVID-19 pandemic for a variety of reasons, from managing my salon, which is about to hit the 25-year mark in operations, completing a Masters’ Degree in Leadership, hair and makeup commitments as Head Of Department on a prominent feature film. Still, perhaps the most pivotal reason has been the development of the Australian Institute Of Trichology’s latest innovative online education offering, ‘Trichoscopy Essentials For Hairstylists’. Over the past year and a half, my salon and clinic have been inundated with people seeking digital hair and scalp evaluation to address their cosmetic concerns. Lifestyle factors, genetic predisposition, and environmental stressors can all play a role in the health of a person’s hair and scalp. As hairstylists, we are often posed with making decisions about the work we perform on our guest hair based upon how their hair and scalp appear to our naked eye. Unfortunately, this can prove problematic because many scalp disorders (e.g. cicatricial alopecia’s) may also involve scalp inflammation. Hair shaft defects (nodes and weak points with the hair shaft) can also exist. Stylists readily apply chemical and mechanical stressors to the hair, not realising such processes can result in irreparable hair and scalp injuries.

before chemical or styling services. This process helps stylists develop personalized treatment options for their guests and avoid potential problems that may occur if the client’s hair or scalp presents with skin contraindications, hair shaft defects, or injuries.


Small open wound injury not visible to the eye. If chemical was applied to this area, reactions and other health hazards could occur. Blood is present which may pose potential health and safety risk to the stylist and guest. The use of Trichoscopic hair and scalp imaging technology to evaluate the hair and scalps condition is the new frontier in practice methods for hair stylists and is a powerful tool that can help stylists bring forth safer personalised styling, chemical and treatment therapies where the results can be monitored and measured over time.

Weak Points in the hair caused from chemical damage not visible to the eye. If more chemical was applied to this hair, irreparable hair damage would likely be the result. A Trichoscope is a non-invasive tool used to detect hair and scalp conditions, and disorders. Trichoscopes can be used by hair stylists to examine the scalp surface and hair shafts of clients

circumference than that of medium or coarse hair. Generally the natural texture of a person’s hair is genetically pre-determined, but may alter due to various life style choices, environmental, physiological factors and illnesses.

Up to 80 percent of men and 50 percent of woman will be affected by some form of hair loss or thinning throughout their lives. One of the most common problems men and women will face with their hair is known as Genetic Hair loss or Androgenic Alopecia. Hair texture may be defined as being fine, medium or coarse. The circumference of the hair is used to determine its texture type / categorization. Fine hair has a smaller

The loss, replacement, growth and structure of scalp and body hair is maintained by the hair growth cycle. Disruption to this cycle may cause hair thinning, loss and other trichological complaints. In certain hair and scalp conditions such as Androgenic Alopecia it is not only the scalps hair density that decreases but the diameter, size and thickness of individual hairs . It is important to understand the differentials between naturally occurring thin hair, scalp hair density (the amount of hair strands per square centimetre of the scalp) and hair that has become miniaturized (shrunken ) over time. These differences may be easily learnt through undertaking trichoscopic imaging education. In order to maintain optimal hair vitality, growth and replacement cycles, it is necessary to maintain a healthy scalp environment. Disruption to the cellular activity of the scalp from bacterial infection, parasitic infection, fungal infection, chemical applications and other physiological and environmental factors may result in an unhealthy scalp environment which can cause hair loss and other health concerns. Early detection of hair shaft defects, genetic hair loss and other abnormalities of the hair and scalp can be achieved through knowledge of fundamental trichoscopic evaluation methods, and I am very excited to share this essential cutting edge knowledge in the AITS new online learning session soon. Simone Lee www.australianinstituteoftrichology.org

Understanding The Apprenticeship System By Anthony Gray

So, you are looking to put on an apprentice. The federal governments Boosting Apprenticeship Commencements incentives has seen a doubling in the number of apprenticeship sign-in-ups since its October 2020 inception. For many employers, this is either their first foray into the apprenticeship world or the first apprenticeship sign-up for a number of years. As such getting your head around the apprenticeship system can be confusing and daunting.

The steps a salon needs to take to bring an apprentice on board are:

A little knowledge goes a long way and understanding the system prior to recruitment can really help in attracting quality candidates. Apprenticeships can be full-time, part-time, or school-based - where some training is undertaken while the apprentice or trainee is in high school. However, apprenticeships cannot be completed on a casual basis.


So, who is who in the zoo? All things apprenticeships are managed on behalf of the federal government by the Australian Apprenticeship Support Network or AASN for short. This network is made up of a number of companies or providers whose role is to be the first point of contact for all things apprenticeships. These providers include but are not limited to companies such as Busy at Work, MEGT, Sarina Russo Job Access, and Apprenticeship Support Australia. The support that these providers give follows the apprentice journey from before commencement right through to completion. Their responsibilities include: • An Initial assessment to assess the salons’ eligibility for apprentice incentives and benefits • Help to find the right Registered Training Organisation (Private college or TAFE) to meet the salons’ needs • Sign up and registration of the contract between the apprentice and employer • Assistance with government incentives and benefits the employer may be eligible to receive • Support along the way -each AASN provider has training consultants whose role it is to monitor and mentor the apprentice at intervals along the journey.


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Contact one of the AASN providers operating in your state or territory who can help with that initial funding eligibility assessment and may even provide some advice and options around recruitment.

Once you have recruited your new team member the next step is to arrange for the same provider to come to the salon to complete the apprenticeship contract sign-up. This contract is legally binding so if your apprentice is under the age of 16 a parent or guardian will need to be part of this process.


As part of the sign-up, you will be asked to nominate a Registered Training Organisation (RTO) to deliver the off-the-job or formal training. The apprenticeship support provider will provide a list of all of the RTO’s available which will include both TAFE and private college options.


The AASN provider will notify the RTO that they have been nominated to deliver. This will set the wheels in motion for your nominated RTO to work with you to develop a training plan that encompasses how the training and assessment will be conducted. For first-time apprentice employers or those who have not trained an apprentice for a number of years, it is important to understand that the training and assessment provided by the college can be tailored to suit your needs and that a program dictated to you by the college is a thing of the past.


The responsibility for training is a 3-way partnership that includes the salon owner, the apprentice, and the RTO. As an employer, it is important to understand your obligations

as part of this partnership. These obligations are referenced as part of the apprentice contract outlined in step 2 but are also covered by the industrial relations award system. The important items to be across from an employer’s perspective are: • Paid training time obligations • Apprentice supervision obligations • The range of work that needs to be provided to the apprentice • Pay progression for the apprentice over the duration of the apprenticeship


Once a training plan is in place with the RTO and the apprentice is progressing with the training it is the Australian apprenticeship support provider’s role to help facilitate any commonwealth incentives and benefits that the salon owner is entitled to. At a basic level, this will include incentives within 3-6 months of commencement and then incentives at completion. Employing an apprentice is an investment in the future and sustainability of your salon and the industry. As discussed, there are four parties involved. The employer, the apprentice, the RTO (private college or TAFE), and the Government. Whilst it can seem confusing at first each plays a role in the apprenticeship and are there to fund, educate and facilitate the journey for both the apprentice and employer. As an RTO who works closely with many salons in this space, successful apprenticeship programs are the result of strong, open partnerships. Close relationships with a quality Australian Apprenticeship Support Provider (ASSAN) and RTO will mean that the step-by-step process outlined above will run smoothly and your salon will take advantage of the incredible opportunity available to fund and secure business growth through the apprenticeship pathway.

Hair Care Range... EN PROVENCE


10.0 FL.OZ.(300ml)

Crème traitement nourrissant de Rose

Rose Nourishing Treatment


Organic Ingredients:

ROSE: The rose essential oil is the most expensive in the world, known as “the queen of essential oils” or “liquid gold”. Blended to be used on hair to create an alluring and elegant look. Its lingering fragrance leaves infinite love and romantic imagination.


10.0 FL.OZ.(300ml)

Crème traitement nourrissant de Rose

Grapefruit Straighten Treatment


Organic Ingredients:

GRAPEFRUIT: Rich in nutrients, grapefruit has precious vitamin P, C and soluble cellulose. A perfect fruit not only for disease prevention but also for beauty. Now we use it into hair care products to create straight beauty for your hair.



Angel EnProvence

WE’VE COME A LONG WAY There are those that make things happen, those that watch what is happening and those that that say, “what happened?” This year the AHC held six Think Tank sessions with some of our longest standing members to discuss where our industry is now and what the future looks like. The foundation of the Australian Hairdressing Council was based on these discussions years ago when we first registered in 2010. Every project that we have established since then has been for the betterment of the industry based on feedback from our members. But there is so much still to do for this ever-changing industry. It was made very clear at our Think Tanks that these sessions were not about whining, whinging or complaining about the industry. We could spend a lot of time complaining about everything that’s negative, couldn’t we? After all, how long is a piece of string? Instead, the Think Tanks are about listening and moving forward, plus having proactive and realistic ideas that can be actioned. So here are some thoughts to consider. Firstly, the AHC ran surveys for feedback from salon owners, staff and sole traders. Here are some results: • Salon owners can’t find staff. Keeping staff is a challenge. • Staff feel they leave because they can’t communicate with their employer. • Salon owners feel they can’t find skilled staff. • Staff complained they are not receiving adequate training. • Colleges complain salon owners don’t engage and contribute to the apprentice’s training package. • Salon owners complain about staff attitudes. • Staff express salon culture is most important factor in their job. • Sole traders find it difficult that they are not being paid for personal leave, holidays and other entitlements and miss working in a team. Many felt isolated. They don’t pay themselves Superannuation. It’s hard to take out a loan as a Rent-A-Chair. Interestingly, wages scored very low on the list of what staff were not happy with when it came to their employment. The issues definitely lay with more of how they are made to feel by their employer at work. And here are some comments from our Think Tank sessions: • Staff want to feel important and don’t feel respected, so they go looking for it. • We need to train salon owners on how to treat staff. 60

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• Staff need to feel included and interested. • Do we need to be better bosses? • Ask staff, “HOW do you learn” and use this knowledge. • Fill staff in on the business of hair - a reality check of costs – and involve them more. • We need to regulate the Industry. • We need a higher qualification, a Diploma in Hairdressing, to elevate our reputation. • The Qualification does not reflect the skills needed in the industry – re-write the qualification. • Hairdressers should be registered. Bring back licencing. • Advertise and promote hairdressing more. “A career in hairdressing is a career for life”. • Should we change our business model? • Pay higher wages. • Change the attitude of careers advisors to encourage hairdressing. Lift the expectations of the entry level to be a hairdresser. • Minimum year 11 or 12 to enter an apprenticeship. • Employment must include flexibility; we need to learn to adapt. Employees want freedom and creativity. • Become a ‘yes’ boss with fair for both solutions to a problem. • Business owners should complete a business course in management. Be the change you want to see in the industry. In response to the Think Tank and surveys, the AHC has actioned the following for 2021. We are engaging with Careers Advisors nation wide to showcase the opportunities of hairdressing on a career of choice. • Our new website showcases careers and hairdressing opportunities, and we will be further developing this with real life stories from our industry: https://www.theahc.org. au/careers • The AHC showcases a positive career series weekly on its Facebook page, asking people Why did you #choosehair? • The AHC is developing ‘Pathway Connect’ in consultation with Pete Walstab, Tom White, Mia De Vries, Pete Koziell, Abbey Whittaker and Jenny Burns. This platform will help nurture our employees in life skills and career success. • The AHC has been lobbying for a ‘Case for Change’ consulting with our RTO members monthly to rewrite the Training Package. • The AHC has continued to actively lobby to the Federal Government representing

Hairdressing/Barbering on the Skills Migration List. • The AHC FB page answers business questions every week to help educate business owners. • AHC WIIFM is business building ideas on our social media and YouTube platforms. • The AHC is lobbying State Governments to make a hairdressing qualification mandatory. • The AHC has engaged an IR lawyer to simplify the Hair & Beauty Award via the FWC. • The AHC is engaged in consultation on VET reform to improve the apprenticeship system and training. • The AHC is a member of COSBOA (Council of Small Business Organisations of Australia), which includes us in countless roundtable discussions with the Government representing and protecting small business needs. • The AHC consults with the Black Economy Taskforce to address ‘kitchen operators’. And not last or least, the AHC has a new website and new branding to celebrate 10 years of being the only industry specific association representing our loved hairdressing industry! For business owners there are new resources and our checklist to ensure you have all in place to manage your business. A business directory and Event and Education page… it’s all there for you at your fingertips. We’ve been busy! Thank you to the Board of Directors and our AHC Team for making it all happen for the AHC and our industry. Want to join us? We’d love you to be part of our community. Find us at www.theahc.org.au

ULTRA WEFT THE METHOD AND QUALITY OF HAIR EXTENSIONS WHO TOOK THE INDUSTRY BY STORM! Superlative hair quality & design – for clients who demand the very best. A revolutionary human hair weft designed with the thinnest base ever seen in a weft extension. Coupled with the most luxurious highend hair quality available on the world market, slim line weft offers a superior design and luxury hair quality. Suitable for various application techniques, micro beads, sew-in & a combination technique designed by amazing hair. AMAZING HAIRAUSTRALIA E. SALES@AMAZINGHAIR.COM.AU

GOING AGAINST THE GRAIN! Professional haircare brand muk Haircare is a born and bred Australian owned family business. The brand debuted in 2006 with a single product – Hard muk Styling Mud – and it quickly grabbed the attention of stylists and consumers worldwide. The success behind Hard muk was its honest and hardworking formula, that went against the grain of other hair product brands; brutal hold, with a low sheen, matte finish. It was what every guy wanted and what every girl wanted their guy to have. The brand launched with a brazen personality, provocative branding, backed by effective product performance, and it worked! Over the years muk Haircare have prided themselves on having a range that is accessible, innovative, honest and performs and have a refreshingly honest aesthetic whilst still being serious about product performance and salon profitability. muk Haircare work tirelessly as a company on forming great partnerships with an exceptional team that will drive the brand to further growth. Today in 2021, muk Haircare can boast to be the only professional brand offering a full product service including wetline, professional colour and electrical and as a result, success and growth year on year has been exciting with sales more than doubling over the past 5 years. In 2020, a year of such uncertainty and instability, the business performed better than ever and over the last 12 months, have seen an increase in staff by 20%. It’s quite an achievement for an Aussie, family run brand! The range consists of a professional color range, 34 core wetline products, 5 Argan Oil products, 6 electrical tools and distribution worldwide in markets including the USA, UK, South Africa, Singapore, Netherlands, Germany, Cyprus, Indonesia and Malaysia to name a few.


A strong sales and education team, marketing, product development and client relationships are at the forefront of muk Haircare, supported by a team of people helping to drive sales and build the brand. An integral part of that team are Co-founders and Directors, brother and sister, Scott and Janelle Reynolds. Since the brand launched, Scott and Janelle have worked in the background helping to build and create what muk Haircare is today – a local 62

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and international success story. Both bring to the table different expertise to drive the business. Scott working across finance, marketing and international distribution and Janelle, Operations and Sales – ensuring the warehouses are fully operational and the field force on the ground have everything they need to service their clients and achieve their business goals. Alongside a professional head office team in marketing, education, sales, forecasting and client services, muk Haircare is well placed to make a lot of noise over the next few years in both the professional colour market and wetline and electrical sales.


As more and more retail clients asked if and when muk Haircare were going to launch a colour range, it was an obvious development. Wanting to be taken seriously in the industry, they had already turned from a simple product and retail brand, to a serious and successful salon business partner. From there, following their own research, they noticed a gap in the professional colour market for a vegan, naturally derived, hybrid range – where colourists could achieve 6 results from just one tube of colour. This allowed for lower inventory for the salon, and the opportunity to work with a colour range offering limitless options. Men’s styling is in their DNA, championing the men’s styling market for 15 years with iconic grooming products, and with this strong history and strong barber client base, they also saw recently a new chapter with the launch of mr muk. mr muk caters to the Barber market exclusively. Barbers had been asking for a styling range that was exclusive and not available in salons or retailers. In addition, with Barbers looking for a range that had a refined aesthetic, packaging needed to be modern and contemporary, not looking like the traditional barber range’s.

With a strong international market, especially the UK, also looking for innovation in the men’s range for their Barbers, mr muk offered this solution.


The process of bringing muk Hyrbid Cream Hair Color to the market was a very extensive process for the brand. A huge amount of work was conducted behind the scenes to analyse the existing market place and benchmark colour and the best performing sub categories within ranges, for example, grey coverage, blondes, toners, fashion colours – all aspects of colour across the spectrum of the in-salon offer. This gave muk not only insight into what was performing for hairdressers and their clients but also where there were gaps. As an Australian brand, the priority is always providing the best haircare products for Australian hairdressers and their clients, which meant that they were able to prioritise in the colour development, elements of colour that were important for their market place, instead of simply offering another range designed for other counties and hemispheres. Choices were made to create muk Hybrid Cream Hair Color as a range that offered Australian tonal preferences, exceptional condition and repairing ingredients and technology to increase longevity of shades, to cater for our harsh climate and extensive sun exposure.

Scott & Janelle Reynolds


As the range was created by colourists for colourists, the company knew intimately the challenges of professional brands including stock inventory. The development of the unique undetermined hybrid pigment that converts based on the lotion or developer chosen is a game changer, delivering from 1 tube = 6 results: Permanent, Demi Permanent, Intense Demi Permanent, Colour Balancing, Blonde Toning + Men’s Grey Blending. The product development phase of muk Hybrid Cream Hair Color prior to launch took a lot of work, testing and analysis, but this has resulted in a colour range featuring new key technology, along with key ingredients (Baobab Oil, Avocado Oil, Hyaluronic Acid) leaving the hair with unsurpassed colour and in optimum condition. All while delivering a professional hair colour that ticks boxes, priorities and expectations hairdressers and their clients now demand – vegan, cruelty free PETA approved, Zero PPD and nearly 80% naturally derived. muk Hybrid Cream Hair Color is now used and loved by hairdressers not only across Australia but around the globe, which most definitley validates how worthwhile all the work behind the scenes was.


With 2020 proving to be difficult for everyone, muk Haircare continued throughout the year to analyse the business and consider alternative avenues which could assist salon partners in education, marketing and sales. As soon as the pandemic hit locking down early in the year, muk quickly launched their E-commerce Affiliate Program. Salons registered to receive an affiliate link to pass onto their clients and receive a commission on online sales via mukhair.com that were made when the link was used. This proved to be very successful and when Victoria went into hard lockdown late 2020, VIC salons were encouraged to use this tool to generate sales …and it worked. This initiative has ongoing

benefits, as it allows consumers to purchase at home haircare when they need to, while supporting their favourite salon, on demand and well beyond the pandemic, as the affiliate program is ongoing. In addition, the sales and education team were on the phone talking, educating, taking orders (for salons that remained open) to keep busy. Communication regularly with the salon partners was paramount. With a strong appetite for online education from the salon partners, the education team pivoted and held live sessions on the Facebook creative group with Global Artistic Director, Clive Allwright and Judi Seeley, Global Education Manager. Judi worked tirelessly behind the scenes to create content for clients and launched the youtube channel, muk Haircare Global, with a range of videos including interviews with salon owners, and colour and cutting techniques.


muk Haircare is an independently owned business, with Co-Owners, brother and sister duo, Scott and Janelle Reynolds. Joint decisions are made, working hand in hand with manufacturers to design, test and launch products to the market - from colour to retail. The muk products ‘say what they do and do what they say’. Affordable, recognisable and wearable. Salon partnerships are strong. The sales and education team work tirelessly to service and respect their clients. Everyone is equal and the brand works to achieve this every day.


Marketing and Education are paramount to the success of the business, thinking firstly always about the customer journey – from salon to consumer. Strong and recognisable packaging, engaging and educational in salon merchandising from banners to point of sale material including brochures, strut cards etc are all readily available. Strong brand photographic collections relevant to the market and based on local and international trends are produced and this year will see a new collection launch to coincide with other great things happening for the brand.

The muk Haircare sales team is also armed with a library of resources to assist in educating and promoting products – informative collateral, strong point of sale and customised marketing tools where clients can access customised artwork for service-related marketing promotions and design to suit their salon needs. In salon training and education, regular check ins, monthly promotions, all assist with their clients understanding and recommendation of the product to their clients. There is an exceptionally strong online presence with the mukhair.com affiliate program and touchpoints across Instagram, Facebook (with a closed creative group for muk clients only talking colour), Youtube, web and now a dedicated online education platform, which offers education 24/7. With Covid and safety at the forefront of everyone’s minds, the new subscription based portal, education.mukhair.com is accessible via desktop, smartphone or tablet anywhere, anytime and the commitment to online education offering dynamic, inspirational, informative and flexible learning practices, that will make learning as easy and accessible for hairdressers worldwide is commendable. Muk online education will offer a library of education via video tutorials for hairdressers and salons in any stage of their career. Salons are able to use the online platform as part of their in salon training plan.


2021 will see the launch of a new campaign collection, retail repack and a range of new products in the professional and retail side of the business. Colour is king for this innovative brand with a goal to grow the colour business both locally and globally, supporting salon clients in assisting them to grow their business in return with strong marketing and education. www.mukhair.com

Hair Biz Year 15 Issue 3


! y t i l a e R a o t n i


Ever dreamed of manufacturing your own products? Now these dreams have become a reality, and best yet, the team at Private Label Dynamics (PLD) hold your hand through the entire process.

As an Australian owned and operated wholesaler and worldwide distributor of private labelled products, PLD aim to add worth and brand recognition to each individual business that they work with, taking the stress out of creating your own brand by providing all the tools and products at a very reasonable price. It all started 8 years ago, when PLD, a creative hub, inspired by industry leaders, salon owners and established brands, decided to create a “best of brand” luxury haircare and skincare product range, manufactured here in Australia. With a full service offering, of high-end Australian made haircare and skincare products, Private Label Dynamics guide their customers through the entire process from design to manufacturing and distribution. And as testament to their success, these 100% Australian made products, now adorn the shelves of over 3,000 independent customers in over 38 countries! “The very first project we created was actually quite emotional,” says Zita Szabo, General Manager, PLD. “Our very first client went out of their way to call and express their gratitude to us, letting us know how wonderful it felt to sell their very own branded products over the counter. To hear this was pure joy, as it was the exact purpose the company was created for.” After listening to what salon and clinic owners want most out of a private label 64

Hair Biz Year 15 Issue 3

experience, PLD help guide their clients through the entire process, taking care of everything from start to finish and offering a complete turnkey service. From branding and logo design to printing, product selection, ingredient data sheets and branded brochures, PLD don’t leave any detail out, helping salons and clinics not only to manufacture their own products but market and sell them too. Conscious consumption has also resulted in an increased demand for locally sourced, certified organic and naturally derived ingredients which have always been an essential part of the PLD core values. And due to recent events and the increasing need for more online focused business, salons and clinics have turned to look for, and support the local economy by purchasing from local suppliers. With Certified organic, locally sourced and naturally derived ingredients, PLD products are 100% vegan and cruelty free. The formulas include the trending ingredients your clients are asking for and free of sulphates, mineral oils, lanolin, S.D. alcohol, parabens and micro-plastics. They can even help with documentation for TGA registration too. “We are committed and conscious on our impact on the planet by using sustainable packaging. We manufacturer all of our products from our ISO 9001 compliant facility.


Our products are tested and meet all Australian safety standards and regulations. We pride ourselves in using the highest grade, certified organic ingredients where possible. 99.5% of our ingredients are naturally derived.” Szabo says. As many business’ experienced last year, the Covid-19 pandemic has played a considerable role in rethinking the way we fulfil our client’s needs and with the increasing demand for self-care, salons and clinics are wanting to sell their own brand over someone else’s. Having encouraged their clients to take their retail operations online during the pandemic and beyond, PLD fully support clinics flourishing by challenging them to rethink the way they do business. “We have been, and always will be there for our salon and clinic partners, not only as a supplier but as a business partner with the same level of interest in their business as their own.” Szabo states. Ordering is made easy with complete customer satisfaction and full transparency at the heart of the PLD experience. Customers can visit the website which has been specifically designed with all the necessary tools required to support in both the research and final decision making process. “We have a very knowledgeable Customer Service Team that can help with every detail a clinic owner needs to make an informed and profitable decision” There has never been a better time to ditch off-shore manufacturing for more sustainable local models and Private Label Dynamics makes that possible. “Most worldwide suppliers and manufacturers offer products exclusively for distribution networks (wholesalers) on global, national and local levels. This results in inflated retail prices for the end consumer, as the role of sales is passed from network to network. Private Label Dynamics is the manufacturer, wholesaler and sales network in one, leaving businesses with an equally highquality product at an undiluted price, that can then be passed on to their customers.”

Want to try before you buy? No problems! With PLD, clinics have the option to purchase and trial products prior to placing an opening order. The team make this simple with your choice of carefully selected sample packs or hand-picked individual units of each product, bespoke to your needs, for trialing. “Essentially, we look after everything from start to finish, allowing our clients to focus on their most valuable asset, their brand!”

FAQ’S What costs are involved? We believe in 100% transparency and therefore have all of our prices on our website. There are no hidden costs involved. What is the Lead time? Lead time is generally 5 to 7 business days from date of label approval. Can I customise the products? We are always happy to talk to our customers about customising their larger orders. Why are the products so affordable? Price, although a key factor, should not be the main focus for consideration by a potential customer. We are a manufacturer that sells directly to our customer/retailer. To start your private label journey visit www.privatelabeldynamics.com to purchase and trial products. The friendly Sales Team will be there to assist you through the whole process.


A COMMUNITY lous Shades



and a mingo

Unique and Flamboyant…You march to the beat of your own drummer! Shade Options: Bright Yellow, Spring Green, Apple Green, Alpine Green.


. Top,

You’re a Calm Storm… Bold and daring, yet elusive & dreamy. SHADE OPTIONS: Turquoise, Lagoon Blue, Atlantic Blue, Midnight Blue.


Dark, intriguing and sexy, you have an air of mystique. Shade Option: Ebony.

M & U Imports was established as a family business in 1975 in Melbourne Victoria, sourcing products from various countries including Italy, Germany, America, China and the U.K. They continue to this day to supply Australia and New Zealand with innovative and premium quality products. M & U Imports developed the iconic Australian brand Hi Lift over 40 years ago and still maintain significant growth within an extremely competitive industry to this day. “We listen carefully to what our market is asking for and deliver the best possible options” says Rebecca Hurley Qld Sales Manager for M&U imports. Hi Lift True Colour was launched in November 2013 and offers a sensational palette of 124 colours, offering high-definition pigments for superior coverage, vibrant shine and lasting results. September 2019 saw the launch of True Eco Colour range with 56 beautiful shades that are ammonia and PPD FREE. “With the continual growing success of our brand, we ensure that we are always listening to the needs of the people within the industry, and we take that on board when developing new products, which is why we offer a variety within our ranges to suit all needs, at affordable cost for our industry, especially even more so since the COVID -19 Pandemic devastated so many businesses in the hair and beauty industry,” says Andre Dipietrantonio M&U Managing director. The most common complaints often heard in this industry is the client and salon having problems with issues like colour fading, dryness, dullness and breakage which can be caused by things like uneven porosity of the hair.

The amazing thing about the new True Shades colour is that it addresses all those needs in one product, making it an economical and 2 South functional Rd, Moorabbin Victoria 3189owners Australia product for salon across 68

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Australia and New Zealand. True Shades has been formulated for today’s hairdressers and clients that are seeking a highperformance multifunctional ammonia and PPD free demi-permanent colour. This superior formulation replenishes restores and equalises hair delivering concentrated high shine pigments and conditioning agents to nourish and revitalise the hair. “I’m proud to be a part of this addition to our colour catalogue. This is a massive win for salons, distributors and clients”. says Rebecca Hurley Qld Sales Manager for M&U imports. Across Australia and New Zealand via the online Facebook group “TrueColour Professional Group (Professionals only) you will find an online community that continues to grow and educate hairdressers no matter your geographic location because that is the power of social media. The group is a beneficial way to see how our products perform, there is nothing to lose by joining and seeing for yourself. For more information www.muimports.com.au

TESTIMONIALS “I was lucky enough to sample the True Shades range and I am excited for its official realise. The consistency of the product was nice and creamy and extremely easy to apply and work through the hair. The actual tonal quality was perfect over fresh bleach foils. The hair felt so soft, and the shine was extraordinary. I have been using TrueColour for 5 years now and the way they have expanded the range it really does have everything a hairdresser could need in a colouring range. “ Suzi’s Hair studio “I love that Hi Lift are expanding their colour catalogue and are introducing a gel range. My work incorporates a lot of pre lightening and toning, so for me I cannot wait for True Shades as I want the hair to look as healthy as possible and being ammonia and PPD free it is not impacting on the condition but improving the condition! One thing you can always count on from Hi lift is it will not only be an amazing product but also affordable”. Emma Martin’s Hair Boutique “As a long term Hi Lift user, I am overly excited for the launch of True Shades. This gives me and my clients even more variety when it comes to the desired outcome”. WOW Hair Excellence Toowoomba


Solutions that Help Prevent or Control Visible Hair Loss for Men & Women BosleyMD® is The Thinning Hair Authority™ and the leader in scalp and hair solutions for women and men. With over 45 years of experience, Bosley® is the world’s most experienced hair expert, offering comprehensive hair products that target thinning and prevent hair loss before it starts. Take a total approach to fighting hair loss with BosleyMD® with everyday essentials such as shampoos and conditioners formulated to block DHT, instant volume from styling products and targeted scalp treatments.

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

Reconstruction and absolute prevention system against damages in the pre-, during and post-bleaching process.


NEW ADVANCED TECHNOLOGY Fight the 5 specific problems of discoloured hair immediately. FOR UNBREAKABLE AND RADIANT STRANDS!

Brasil Cacau Haircare Australia / NZ (03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia

NEW AUSTRALIAN START-UP MAKING WAVES IN HAIR INDUSTRY The past year has brought with it many challenges for the hair industry, but through the tough times, stories of resilience, adaptation and success have emerged and Australia’s newest hair care brand, Georgiemane has been no exception. Launching in January of 2020 from his lounge room with just a single product, the 10 minute hair mask, founder of Georgiemane, George Papura said he was mindful about the impact the virus would have on the new brand, but knew he had a winning combination on his hands - a powerful product and a strong determination to bring his vision of high quality, affordable and effective hair care products to life. “When we launched, we were selling on average about 2-3 units a day in the first month, then by the second month we were selling 5 a day on average,” said Papura. “Some might call that amount underwhelming, others may be stoked on selling 5 day, but we knew we had a winning product and a growing brand that was catching eyes each day. “We are always playing the long game, and we’ve been sticking to our strategy whilst staying consistently strong with our brand awareness.” Fast forward 16 months and the brand is now selling 400 units on average a day, has relocated into a warehouse and office space, is now employing eight staff, and has just launched two more products to accompany their 10 minute hair mask - a repair & hydrate shampoo and a hair growth spray. Launching into what some would say is an oversaturated market, Papura attributes the brand’s unique vision as a key standout to other brands in the industry. “Georgiemane was born out the idea that hair care shouldn’t be as complicated and subjective as it’s perceived to be, that all hair can benefit from ingredients that hydrate, protect and repair,” he said. “When you walk down the hair care aisle in supermarkets there are so many different products for different hair types and it can be really confusing for people, especially if they’re

just starting out and don’t have a lot of knowledge about it. “So we’re on a mission to create a universal hair care range that is simple, yet effective and that everyone can benefit from, whether you’ve got coloured hair, curly hair, chemically treated hair, thinning, slow growing hair, etc.” Their current line-up of products includes the 10 minute hair mask for repairing dry, damaged hair whilst promoting growth of thicker and longer hair, a repair & hydrate shampoo designed to gently cleanse whilst replenishing lost moisture and improving hair strength, as well as a hair growth spray designed to promote growth for thin or slow growing hair. So confident in the results their products deliver, the brand has also put their money where their mouth is, offering customers a 30-day money back guarantee if they’re not 100% satisfied. “We spend a lot of time and money in research & development particularly in our formulation and user trials,” he said. “We don’t just get a bunch of ingredients, stir them up and hope for the best. “We ensure that every ingredient has a purpose to deliver what the consumer wants, and at the same time being safe, ethically sourced, 100% vegan and cruelty-free. “We trailed over 20 formulations to just get the hair mask right, and we came out with a winner, and it’s because of this we’re so confident in the results our products deliver.” But they’re not the only ones who think the hair

mask is a winning product. Since its launch, the brand has gained a mass following, with a community of women, and even men, swearing by the products and their results. “Seeing how many lives we’ve changed and how many smiles we’ve put on customers’ faces is a feeling I can’t describe,” Papura said. “We have so many customers who go out of the way to contact us letting us know their hair story whether it be related to stress, medical, bad experiences at salons, poor lifestyle, etc. and they thank us from the bottom of their hearts because our products have actually helped them like no other and who now have so much more confidence within themselves.” As to what is next for the brand, Papura said they are committed to growing and providing people all around the world with products that target and treat their hair issues. “I think everyone will freak out when they see what we have planned for the end of this year,” he said. “This is just the beginning for Georgiemane and we’re excited to continue challenging the hair industry with innovative and effective products.” As part of their continued growth, Georgiemane has opened up wholesale spots. If you are interested in stocking the products, please contact George on +614 23 213 876 or email george@georgiemane.com


Hair Biz Year 15 Issue 3

georgiemane.com @georgiemane

Repair dry, damaged hair whilst promoting growth Safe for coloured & chemically treated hair 100% vegan & cruelty-free Australian made No sulfates, parabens, or silicones Designed for all hair types

Hair Growth Spray

10 Minute Hair Mask

Repair & Hydrate Shampoo

For wholesale enquiries, contact George +614 23 213 876 or email george@georgiemane.com



A brand new initiative giving men’s hairdressers and barbers a platform to showcase their creative and business skills







20 21

CATEGORIES Photographic and Submission Australian Modern Barber of the Year Australian Modern Barber Business of the Year PHOTOGRAPHIC ONLY Best Men’s Collection Classic Best Men’s Collection Freestyle Best Team Collection Best Men’s Collection Junior BUSINESS CATEGORIES Best Director/Owner of the Year Best Customer Care Best Men’s Educator of the Year Best Barbershop Design of the Year NOMINATED CATEGORY Special Recognition

AMBA Clean Skin Professional Product Awards Categories HAIR CARE - Best Shampoo and Conditioner pair or 2-in-1 product HAIR STYLE - Best Styling Product. Entries can include:- Styling Wax, Cream or Paste BEARD CARE - Best Beard Care Product. Entries can include:- Oil, Wax, Cream or Paste

GENERAL ENTRY DEADLINE 2nd August 2021 FINALISTS ANNOUNCED 20th September 2021 AWARDS NIGHT 7th November 2021 Plaza Ballroom, Melbourne







Autumn/Winter 2021 Novacolor Collection De Lorenzo reflects on the resilience and optimism of individuals around the world post-2020, and present their new Autumn Winter 2021 collection showcasing NOVACOLOR 360°. This collection pays homage to individuality and strength, presenting bold and daring styles as well as more natural looks. This collection is enhanced by texture & movement. With lead session hair stylist, Paula Hibbard, assisted by De Lorenzo Educator, Jodie Hill at the hair helm, the Autumn Winter 2021 collection encapsulates the high-performance and colour options of the Novacolor 360° range. This range and the Australian spirit that defines De Lorenzo, also defines those that embrace their individual selves, their kinder world values and individual styling. Stunning colour work was performed by Jodie Hill & Jason McRae, both De Lorenzo Educators.


This smooth and sleek style with exquisite colour exudes individual taste for a more subtle, natural result. The colour combination of blues, taupes and ash, created with Novasemi Volcanic Ash, Ultra Violet and Crystal Clear, delivers movement and intrigue to the look with a strong middle part that oozes strength of character and style.


Hair Biz Year 15 Issue 3


Styled with simplicity and ease, beautifully blended tones combine to create a luxe, layered look of striking coppers and red hues. Smooth styling with enhanced face-framing layers, the enviable individual colour has been created with Novafusion Intense Copper and Intense Red.


Eliciting a feeling of oceanic influence, this head-turning colour and style is not for the fainthearted! A more daring choice with a strong fringe pairs beautifully with a feathered lob. The texture is further enhanced by eye-catching hues of aquamarine, azure and sea green created with Novasemi Mystic Blue, Crystal Clear and Sublime Green.


A glamourous waterfall of luxe tresses and peek-a-boo fringe, this look presents a beautiful yet striking blend of pinks; rose, red and blush, created with Novafusion Rose Gold, Rosewood & Ruby Red, along with Novasemi Hypnotic Pink, Ultra Violet and Explosive Red. This vibrant concoction accentuates subtle texture and movement with soft waves creating a look that is a reflection of the individual daring enough to embrace it.


Voluminous and bouncy, golden hues of honey, creamy blondes and sandy browns deliver a beautiful sun-kissed feel, highlighted by carefree movement. The natural beauty of this colour is created with Novacolor shades of Latte, Light Beige Blonde, Honeycomb Chocolate and Very Light Auburn Blonde.


Flickers of golds and coppers melt together to enhance a beautiful brunette base, highlighting the natural tight curls with stunning movement and texture with a feeling of liberty. Created with Novacolor shades in Dark Auburn Blonde, Milk Chocolate, Extra Light Titan Blonde and Toffee Caramel, this look showcases a fun confidence in embracing natural tight curls and accentuating them to enhance this individual look.

delorenzo.com.au delorenzohaircare

Hairdressers in Adelaide get treated to an All Stars event! The Adelaide All-star line-up recently hosted by Hair and Beauty Collective (HBC), featured some of SA’s most iconic, well-known hair legends side by side with some of Adelaide’s emerging powerhouse stylists/colourists, who combined, delivered a wealth of knowledge and inspiration on stage at one of the first live events following the pandemic challenges.

Hair & Beauty collective has become a force in SA since launching 5 years ago, already with a reputation as a go-to destination for leading brands, education and salon support. Set in the Historic Capri theatre, with 230 hairdressers in attendance, the show opened with an organ rising from beneath the stage being played by resident player to the delight of the crowd! Special Guest - MC Lauren McCowan also oversaw the creative direction alongside HBC education manager Nicole Abela and the outstanding line up included:- Paul Dare (Dare Hair) - Robert Bava (Parlour) - Nathan Forbes (Parlour) - Belinda Mills (Pipsqueek in Saigon) - Ben Gully (MABE) - Kristy Hodgson (Jarrah’s) Artists were encouraged to express their own individuality and take on cutting, colouring and styling trends with an underlying theme of inclusion

and diversity from which the audience took away a broad range of content from cutting techniques on various textures of hair, through to styling hacks that could be applied to life on the salon floor plus some editorial looks, pushing the bounds of creativity. “The motivation behind the evening was to host something on a grand scale, to unify and to bring our industry together at a time where people are craving community and engagement,” said Phil Taylor, MD of HBC All the looks were achieved using O&M, DunGüd, Oribe, R+Co and Hottools and representatives form these brands as well as trade media were in attendance including HAIRBIZ! Congrats on a great show! For information on more education to come from HBC go to www.trybooking.com/eventlist/hbcevent www.hairandbeautycollective.com

AMAZING HAIR EVERYDAY #HUMIDITY PROOF A new humidity-proof technology that doesn’t weigh the hair down, leaving hair looking healthy and conditioned without any residue for a result that looks simply... amazing!

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eliminates frizz for a long-lasting result protects from humidity with a waterproof effect maintains hairstyles for longer reduces drying time protects from heat gives a shiny and radiant finish protects from colour-fading doesn’t weigh hair down doesn’t leave residue makes hair silky, soft and conditioned increases manageability in hair


To stock the collection in your salon, contact your local milk_shake distributor on; QLD + NSW: Conceptual Brands _ 1300 110 032   VIC: K Two & Co _ 0409 596 771  WA: Ultimate Salon Supplies _ 08 9204 2200 SA: Beautopia Hair & Beauty _ 1800 635 545 TAS: AJHS _ 0409 014 070

@milkshakehair_aus facebook.com/Milk-shake-Australia

1 2 0 2 L A V I T S E F R I HA FAQS Hair Festival 2021 is now officially just weeks away, and there’s major industry buzz around the upcoming event. There’s a lot going on for this annual highlight so we thought we would put it all in one place and answer your frequently asked questions about this major weekend. Read on and then book in for a hairdressing event you simply cannot miss.

What Is Hair Festival 2021?

Hair Festival 2021 is a dedicated two-day event focused solely on the professional hair industry. With space for the hair salon community to shop, learn, compete and connect, this event will bring the industry together to fire on every cylinder. The event partners with leading brands and industry organisations to combine for the true betterment of Australian hair.

Why is it debuting this year?

After the end of Hair Expo, announced in 2020, and with the highly events and education-driven industry kept apart and, in parts, locked down for so long, Hair Festival 2021 was created as the ideal way for the community to come together again, be inspired, learn something, seek out new innovations and recapture the fun, exuberant, electric energy of this inimitable industry.

When and where is it?

Hair Festival 2021 will take place at Carriageworks in Sydney over the Sunday and Monday of the Queen’s birthday long weekend, that’s June 13 and 14, 2021. Carriageworks has hosted an array of beauty, fashion and entertainment events in its long and storied history and is poised as the ideal meeting spot for this important occasion. There is so much going on over the two days, so see here where you can spend your time.

Where can you stay?

For interstate travellers excited to finally travel and make a weekend out of Hair Festival, this is the ideal opportunity for a productive vacation. Hair Festival proudly partners with accommodation options nearby the venue, such as The Star Hotel, The Old Clare and Rydges Camperdown. You can discover these deals on their website.

What are the details around the MarketPlace?

Fulfilling the ‘shop’ aspect of the event, the most important thing to know about the MarketPlace is that it is entirely free to register and enter this hallway of innovations. After too long a layoff between expos, you can discover and experience the new products and technologies on offer and find out what brands are creating now. It’s not to be missed!

What education is available?

Here’s where the event fulfils the ‘learn’ part of the bargain. Hair Festival offers the most comprehensive and diverse education portfolio for the national industry that you can find in one place. Real Talk takes place on the Sunday, with guest speakers and panels that speak to business acumen and facilitate necessary conversation in the industry (find out all you need to know here). The Monday is filled with 84

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varied education from a multitude of leading brands, educators and experts. Check out the agenda and figure out what sessions work for you.

How can you win prizes at Hair Festival?

So glad you asked. Of course you can win at Hair Festival in the ‘compete’ sector, with three hairdressing competitions that speak to individual editorial style, individual men’s hair and teamwork. Sponsor prizes, trophies and editorial coverage can all be won, so throw your hat in the ring. Enter now to fill the limited spots.

How can the industry network at the event?

The all important ‘connect’ aspect of the event delights in bringing the hair industry back together all in one place, partnering with the Australian Hairdressing Council to host its renowned Schmoozefest event, leading into the Wonderland party and ultimate celebration.

What COVID protocols are in place for total safety?

Hair Festival will be entirely COVID-safe, with the health and safety of patrons its ultimate priority. In keeping with all New South Wales government regulations and Carriageworks’ role as an established COVID-safe business, the event will see extra cleaning, physical distancing and other protocols that will put all guests’ minds at total ease.

What Ticket Options Are Available?

Varied ticketing allows you to enjoy these sessions and the Hair Festival experience in a tailored manor. The Hair Festival All-Event pass offers it all over both days, with access to all sessions and events across the entire weekend, currently at a price of $595 as a first release ticket, while the MarketPlace is available for free registration. In specific education ticketing, a Real Talk pass allows access on Sunday June 13, currently at a price of $245 for the full-day program. A Festival Education All-Day pass, currently available for $325 proposes à la carte education sessions and classes on Monday June 14. You can also purchase individual Festival Education Sessions to attend single or specific classes, each for $65 and buy a Festival Wonderland ticket at $125 for the Sunday night. There’s something for every hairdresser at Hair Festival 2021 and with Australia enjoying a sense of normalcy after the difficulties of the past year, we owe it to ourselves and to the industry to come together, elevate our skillsets and push the industry forward. For more information visit www.hairfestival.com.au Follow @hair_festival on Instagram and HairFestivalAustralia on Facebook

MarketPlace FREE to attend

Shop. Learn. Compete. Connect. Sunday June 13 & Monday June 14 2021

Carriageworks - SYDNEY

Get your tickets now Sponsorship opportunities now available Jo Cowan +61 410 594 189 jcowan@intermedia.com.au BROUGHT TO YOU BY:


@HairFestivalAustralia @hair_festival



For years Redken has been a leader in professional haircare, and in one of the biggest reinventions of the brand, Redken is very excited to re-introduce you to the new, professionalised haircare range. Backed by state-of-the-art science and a legacy of innovation that dates back to the 1960’s, Redken haircare is now more than ever highlighting it’s scientific approach to haircare, that maintains the health and integrity of the hair through moisture, protein and pH balance. MODERN AND SUSTAINABLE PACKAGING: Redken’s new bottles bring an exciting new look, with the same great formulas you know and love! All Redken haircare bottles are made with at least 93% recycled plastic. FORMULATED WITH EFFECTIVE INGREDIENTS: Featured ingredients provide the proven efficacy and prescriptive benefits found in each Redken product. A UNIQUE CONCENTRATION:

Each formula has a tailored concentration of ingredients to deliver the right level of effectiveness and end benefit to the hair. pH BALANCED FORMULAS: Redken formulas are optimised with a balanced pH to respect and maintain the integrity of the hair. The newly improved range includes a selection of 12 iconic ranges, each formulated to address a specific hair need and accommodate all hair types. www.redken.com.au


Now more than ever, Matrix is embracing self-expression and individuality, and there is no better way to do that than through vivid hair colour. Matrix are very excited to announce that the SoColor Cult Demi-permanent hair colour that their clients love is now available in a Semi-permanent formulation. Excitingly, this makes it the first vivid hair colour range that is available across Demi and Semi-permanent finishes - available in an extensive palette of 14 stunning colours. Also available in this amazing range is the SoColor cult Color Eraser. Essential to every kit, this product seamlessly removes existing Semi or Demi-permanent colour from the hair, for the perfect base to a fresh application. www.matrixprofessional.com.au


Redken has introduced the haircare regimen to repair damaged hair and provide immediate results for a total hair transformation. NEW Acidic bonding Concentrate is the must have system for moisture and repairing all types of damaged hair. This all-in-one hair system provides ultimate repair, intense conditioning, and colour fade protection and is for all hair types. To get the most out of this game-changing haircare, and to give you the full Acidic Bonding Concentrate Experience, Redken have also introduced an in-salon service range designed to be the perfect base to this portfolio and replenish the moisture, protein, and pH balance of your hair, following any salon service. Redken’s Acidic Amino Concentrate, Acidic Moisture Concentrate and Acidic pH Sealer Spray round out the full Acidic Bonding Concentrate regime and create the most unbelievable results. www.redken.com.au


Redken has introduced the haircare regimen to repair damaged hair and provide immediate Designed for natural blonde, bleached, highlighted or grey hair, SO PINK will transform your look in a matter of minutes. Simply shampoo it into damp hair and rinse. The longer you leave it on the stronger the pink colour. Whether it be an all over colour or a touch of pink in the ends, you will be sure to be noticed. Australian owned and blended with Australian Native Botanical Extracts of Caviar Lime - known for its properties of promoting cellular rejuvenation, protecting against free radicals, and having a composition with Essential Oils, Vitamins (A & C) and Minerals. This luxurious blend also has a rich Elixir of Oils and Butters including Olive, Almond, Cotton, Soybean and Avocado Oils combined with Cocoa and Mango Butters for hair strength, nourishment, shine, and condition. The packaging is made from renewable sugar cane and is recyclable. SO PINK is Vegan, Cruelty Free and Sulphate and Paraben Free.. www.rprhaircare.com.au


KMS believe in transparency focussing on minimalistic and sustainable packaging, responsibly sourced raw materials while being mindful of valuable water resources and our environment. Meet the KMS Essentials that deliver the best in product efficacy while reducing their impact on the environment. KMS THERMASHAPE Quick Blow Dry Lotion – is a blow-drying lotion that speeds up drying time, reduces friction and provides light conditioning. Perfectly blowdried hair (in record time) with the bonus of knowing you are reducing your energy consumption. KMS MOISTREPAIR Cleaning Conditioner is a conditioner that cleanses and conditions in one. No need for shampoo, thereby reducing water consumption. KMS MOISTREPAIR Revival Crème is a styling cream that helps to improve manageability, add weightless body and control flyaways. The perfect foundation for an air-dries look means you cut down on energy-sue from you hair dryer. KMS ADDVOLUME Styling Foam is a styling foam that gives hair up to 70% more volume. With organically cultivated eucalyptus and cinnamon, ingredients known for helping to provide fullness and body. ADDVOLUME Styling Foam turns up the volume so your hot tools don’t have to. www.kmshair.com


Kao Salon Australia introduces VARIS, a collection of meticulously crafted styling tools created and inspired by master global stylists, for stylists. VARIS was engineered to deliver flawless results, intuitively meeting the needs of stylists by carefully considering every detail of the styling experience. Recognising that styling is part artistry and part craftsmanship, the VARIS collection was designed to be the ultimate conduit for each artist’s creative energy. Each VARIS tool was created to allow the stylist to effortlessly execute their creative and artistic vision, every time. VARIS knows that there are some things that only stylists and hair professionals can see and feel. That is why the VARIS collection combines breakthrough technology with the intelligence of working stylists. This approach ensures that VARIS tools overlook no detail. It’s those details that leave you feeling truly understood, while adding up to make a big difference. Our goal was to make sure when you use VARIS, you ask yourself, “why hasn’t it always been that way?” www.kaosalondivision.com


One of the most common desires expressed to our team of expert hairdressers is for the hair to grow quickly creating thicker, fuller, longer & stronger locks. RPR has created a unique styling treatment, the RPR Hair Booster that has a powerful blend of Botanical Plant Actives that pump vitality, fullness and strength into the hair whilst stimulating the scalp for healthy hair growth. RPR Hair Booster is blended with Carob Aminos and Biapexil Botanical Complex. Baipexil is a synergic combination of plant actives including Scutellaria Baicalensis and Soy and Wheat Sprouts. Together with Kopexil fortifying hair growth active, they rejuvenate the hair roots for healthy hair growth and fight hair loss with visible effects. Improved hair density is achieved with hair loss reduction. Cuticles will be smoothed and sealed giving the appearance of longer-looking, healthy hair. Continued use over 3 months will further enhance hair fullness. Blow waves will be bouncy with body and hold. Not only will your hair health improve but your blow wave will have more volume. Simply spritz it from roots to ends from 20cm away and blow dry into desired style. RPR Hair Booster is Vegan and cruelty free with recyclable packaging. Australian Made and Owned. www.rprhaircare.com.au

, g n i l y t s ir a h t s e b “Home t o t he d n a ls o o t g n i m o o r personal hair g ” s t c u d o r p d e t a i c asso WETBRUSH GOES GREEN

Detangle or add shine without hurting the environment. WetBrush Go Green Detangler and Shine Brushes are a new generation of eco-friendly brushes featuring biodegradable handles made from plant starch.


Silver Bullet Quantum Hair Dryer is the absolute professional hair dryer. An incredible 2300 watts powered by a long-life AC motor, 2 speed/3 heat settings and indispensable cold button.


A brush is not just a brush. At HH Simonsen, every brush is designed with full attention to function, form and premium quality. Designed by leading Danish hairdressers for hairdressers.


Vivid colour brought to life with new-look Keratin Colour. New packaging, just as incredible on the inside. For bold vibrancy, exceptional fade-resistance and amazing value, the only choice is Keratin Colour.


The clipper with out-of-this-world performance. Aim high with Silver Bullet Apollo Hair Clipper. This professional cord/cordless hair clipper features ultra-hard titanium coated base blade combined with smooth ceramic cutting blade.


Debuting in 2021, BaBylissPRO Duo Clipper and Trimmer Set in gorgeous GraphiteFX. This pack includes BaBylissPRO Clipper and Trimmer with a charging base - the ideal setup for any workstation!


The faster, better volumising hot brush for curls, waves and straight hair. Silver Bullet Limitless Volumizing Hot Brush features heating elements between bristles for maximum volume. Result? Smoothness, shine, VOLUME.

BLOG SPOT. SHOPPING THE LOOP BY PAUL FRASCA It’s not often we’re treated as the consumer in our own industry (honestly, when was the last time you sat in the chair and had a service end to end at a salon you don’t own or work at?), but for the next few minutes, I’d love you to put your consumer decision-making hat on and walk with me. We’re going shopping. Today, we’re hitting the ‘closed-loop mall’ for a spot of window-shopping into the recycled product process (trust me, it’s all the endorphins without the buyer’s remorse, you’ll see). The loop begins here: separating and collecting. Hopefully by now you know that Sustainable Salons collects salon materials that might otherwise end up in landfill and recycles and repurposes them into items that can be used again. Well, we’ve just released our latest positive impact stats and we’re proud to say that our network around Australia and New Zealand has now prevented 829,474kg of discarded resources (paper, metals, plastic, hair, chemicals, e-waste and more!) from being wasted. That’s all thanks to the commitment of more than 1,100 salon members over six years all diligently being the source - the ground zero - of our closed-loop process. Without their dedication to separating materials in the salon, we’d have 829,474kg of unusable mess on our hands. That’s kind of what Australia has found itself dealing with in the last few years. When China shut its doors to our waste, we finally woke up to our own mess. So, now that we’re forced to process it ourselves (which is awesome, btw!), we’ve started to look at our waste as valuable materials instead - what can we do with it? How can it benefit us instead of draining resources just to put it in the ground? It’s inspired small businesses, universities, larger manufacturers and governments to start the closed-loop process - many are working together to innovate new ways of accessing single-source, recyclable materials to make new products. Now we’re in the middle of the loop: manufacturing recycled products. Once we have this single, viable, recyclable material, the world is our oyster! The Sustainable Salons closed-loop mission is moving ahead at a rapid pace - so far, we’ve made glasses frames from shampoo bottles in our collaboration with local eyewear manufacturer Dresden Vision, and recently we released 100% post-consumer 92

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recycled plastic dog leashes via an awesome partnership with Hi Jac and Sydney-based recycled plastic manufacturer, Defy Design (check out our socials for info on both of these products). It doesn’t stop there, though. We have three more product collaborations almost ready for release, and a huge number in the works. And not just with plastic, either. In 2020, we brought on an inhouse innovations team specifically to move this vision forward as quickly as possible because we promised our network real, effective solutions. But we’re not the only ones out there driving awesome products out of recycled materials; hundreds of local manufacturers and innovators are producing amazing things from the stuff we throw away. Accessing the ‘eco’ offering is not like finding a needle in a haystack anymore - the shelves are stocked, the recycled products are getting louder and prouder, now they just need YOU! It’s time to close the loop with your $$$: buy recycled! You’re researching your options, you’re perusing the shelves - do you reach for recycled? Some of us might like to think we would, and maybe some of you are already following through. But if not, why not? Often it comes down to two reasons: cost and quality. Firstly, we’re used to buying cheap. We’ve been fed low-cost goods from China for as long as we can remember, and our value scale is all out. We once put this to our Sustainable Salons friend and awesome eco-warrior, Kate Hall (known as Ethically Kate on her blog and socials), and she explained it like this: “Anything we buy from China doesn’t represent the true cost. A $5 t-shirt doesn’t add up [when you think about all the costs associated in making the product accessible to the consumer: materials, labour, machinery, merchandising, marketing and shipping] but a $60 one does. ‘Green companies’ suffer with smaller

production runs and higher costs because the demand just isn’t there - there is often a premium we wouldn’t have to pay if more people were purchasing.” These local manufacturers and innovators I mentioned earlier, they’ve all taken a huge risk to set themselves up to recycle your goods. It can cost hundreds of thousands for machinery and labour to take what you throw away and turn it into something usable so it stays out of landfill. And that makes us as consumers feel warm and fuzzy because we know someone else is positively taking care of the waste we’ve created. But now we’re inching into unchartered territory. These manufacturers are stocking fantastic recycled goods that people aren’t purchasing, which may prevent them from recycling your discarded materials in the future. If we don’t start buying recycled asap, we could break the loop completely, and then we’re right back to where we started. With an unusable mess. I know it’s tough to move away from what you know and feel comfortable with; changing habits is hard. But we did it with our reusable coffee cups! Think back to when you were grappling with the idea of spending $30 on your first Keep Cup - now, who could live without it? It’s the same journey for other purchasing decisions. The real beauty here is that these recycled products are designed and made locally, which means these brands employ local people, work diligently towards quality (because there’s a traceable face to the product) and are hungry for your feedback on how they can create what YOU actually want, need and like. So next time you’re ‘just window-shopping’, add recycled to cart. It’s 100% guilt-free. Keen to join the movement? Find out more at www.sustainablesalons.org!

BLOG SPOT. THE SOCIAL DILEMMA BY CLIVE ALLWRIGHT It’s Easter Saturday morning, my radio alarm has gone off again. I am greeted once more with the dulcet tones of the ABC radio’s morning news. I am reminded of the sad cancellation of this weekend’s Blues Festival in Byron Bay. It was cancelled due to the locally transmitted case numbers were predicted to rise due to the event. Also, the potential risk of spreading the virus further across New South Wales and Queensland was apparently very real. As I walked into the kitchen, checking my phone before making my morning coffee. I had received an email from Facebook. As portrayed in the documentary “The Social Dilemma” trying desperately to lure me back in. “Last chance to check out Linda Woodhead’s recent photo on Facebook!” I have tried to stay away from social media for the past few months, even deleting the Facebook app off my phone. As depicted in the documentary. I am constantly drawn back with FOMO with the constant emails of what I am missing out on. I now felt compelled to check my Facebook page. The first post I saw was a memory from 9 years ago today. I was apparently flying back to England with Emirates on a A380. I had written some dribble about being in business class with a photo in the lounge with my seat number on my boarding pass. (I guess it was the fashion at the time to gloat to our friends how supposedly amazing our lives were)

infamous “bird flipping” Tom White celebrated his wedding and was away from his hometown and his family. Or how my good friend had to get a pass to leave Australia to be with his dying father. He was dying from contracting Covid-19 and was in a coma. Only to discover once he arrived back in the UK. He couldn’t visit his Dad, he was eventually allowed to be by his side before he passed away.

The Covid Tax

Just over a year ago I bought a motorcycle. I recently mentioned to my client while cutting his hair. I was thinking of upgrading to a newer model. He eloquently pointed out don’t forget to add the “Covid tax” apparently the price of secondhand motorbikes, jet-skis, caravans also cars have all increased in value over the past year. Due to the simple fact we are all isolated on this large island. Cut off from international travel for the foreseeable future this has created an increase in demand for such luxuries. Mr Alan Kohler on the ABC nightly news/ finance explained “That due to 500,000 Australians citizens recently returning home from overseas. Their urgent need for buying a secondhand car, had pushed the value of second cars way beyond any expectations”

The Australian Bubble

Which got me thinking, just how much all our lives have changed over the past year. All the births, deaths and marriages that have come and gone. Babies that have been born, friends that have passed away. I feel so isolated from the rest of the world and even places within our own country now seem so far away.

Last night Gary Latham and my youngest daughter Lulu and I attended the Good Friday Rabbitohs vs The Bulldogs NRL game at Olympic Park stadium, with thousands of other attendees. No compulsory mask requirements at the game. Next to the Olympic Stadium was the annual Easter show which allowed 60,000 visitors per day with also no mask requirements. What different worlds we live in. I can remember Gary saying a year ago “We’re are in different boats, in the same storm” Especially now with the Blues Fest was cancelled overnight due to a handful of locally acquired cases.

How my Dads 80th birthday celebration was cancelled last September in the UK. Or how the

I need to point out. This article is not written to insight conspiracy theories or bash government

The next post on my feed was one of our clients was flying from Sydney to Brisbane to be reunited with family for the first time in 16 months.

policies or decisions in anyway. It’s just to acknowledge the very different worlds we all currently live in, that can literally change overnight. After the game I received a text from my sister who lives in Ireland. She was astonished to see the photos of us at rugby I posted on our family “WhatsApp” group with not a mask in sight. Ireland and the UK are currently still under a strict lockdown laws. Both countries have only recently enforced mandatory hotel quarantine for some people depending which country you arrive from. Ironically you will need to self-isolate if you arrive from Australia but not if you arrive from Germany or Italy.

The gratitude As I sit here and write this article. The song “Reunited” by Peaches & Herb comes to mind. The reality of not being with family face to face for more than 2 1/2 years has taken its toll. How we never stopped to think, when we were jumping on planes like buses. Just what it would feel like if that privilege was to be ever taken away. Posting pictures of our espresso martinis and boarding passes from the airline lounge is all very pointless and seems a very different world away now. What are you posting today, that could haunt you or your business in the future? At times like this, I think it’s important for us all to reflect. What do you and your salon have immense gratitude for today? Is it our families, friends, loved ones, our staff, businesses, a roof over our head, or even food in the fridge, or just being allowed to trade today. Thankfully we now have technology like Zoom. It’s so much easier than the “Air Mail Envelopes” that I once wrote home and would take over a month to arrive. I never did get to see that photo that Linda had posted... Maybe it was “Go the Easter Bunnies” Hair Biz Year 15 Issue 3


BLOG SPOT. BUILDING “MASTERY” = CONFIDENCE & COURAGE BY DARIO COTRONEO Courage is resistance to fear, mastery of fear, NOT absence of Fear – Mark Twain My continued learning journey is part of what I call building my “Mastery”. This means, I do things that are a bit difficult in order to build my sense of competence and achievement. As a child we have a natural sense of mastery. We pushed to learn to walk, talk, and run. We accepted that it wasn’t easy to learn and when we fell down, we got back up. We didn’t quit because it was hard. That’s where building Mastery changes as you get older. As an adult, we want to accomplish different goals/tasks, but when the work becomes tedious or challenging, we want to quit. We have an urge to stop when frustrated. Most of us at one time or another have quit a new hobby or task because it was too hard or frustrating. I know I have. I wanted to share with you some tips to building Mastery to enrich your lives, as it has done for me. The idea with building Mastery is that you can build self-esteem and confidence by engaging education in the areas you need to focus on to improve (You have to be really honest with yourself). When you are regularly participating in training, your mindset shifts to a more positive one. You start thinking things like “I can do this” and “I am worthy.” This allows you to be open to trying new ideas and techniques. It is also helpful to build resilience for when things don’t go the way you want or planned. When you are consistently doing things that build self-esteem and confidence, it doesn’t have such an impact when you encounter a negative situation or client. Building Mastery helps improve self-esteem and confidence. When you feel competent and better about yourself, it is easier and less stressful in the salon. Many times, when someone lacks 94

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self-esteem and confidence, it keeps them from actually trying to be better. The mindset is things like “I don’t deserve that,” “I’m not capable of achieving that,” and “I can’t do that.” This reinforces a lack of self-esteem and confidence, making it feel impossible to have a more positive view of yourself and your hairdressing career. Here’s a few tips to BUILDING MASTERY: 1. Do at least one thing a day that makes you feel accomplished: Make time each day on clients, even just 10 minutes, to partake in something that makes you feel good about yourself, such as “I am going to focus on my baseline or hairlines today or styling hair”. 2. Plan for success, not failure: Make sure to do something difficult, but possible. EG. Let’s say you want to train to learn a graduated bob but have never done one before. It’s not a good idea to try to do a Graduated Bob straight up. Going for your end goal from the start is setting yourself up for more hardship and will make you question your capabilities. Therefore, it is better to start off smaller, such as, perfect a Lob or a Tier Drop Bob first. 3. Gradually increase the difficulty over time: Once you have mastered and become skilful with your chosen techniques, up the ante. Such as the Graduated Bob - Start with a Lob and gradually increase in increments of difficulty to a Tier Drop Bob until you hit the zero graduation. Start with goals and tasks that are smaller and work your way up to bigger and more difficult things. For example, learn your Classic cutting/ colouring skills first then learn more advanced

techniques. As you build Mastery with more doable tasks, you can work your way up to those that are more difficult. 4. Look for a challenge. Just doing things that are easy and take no effort doesn’t build self-esteem and confidence. Think about things that make you feel accomplished. This will be different for everyone. Some examples of ways to build Mastery: • Try to work with different products to have a more open view. • Attend lots of courses/workshops that will challenge you and open your mind up to more techniques/opportunities. • Book seminars that you would never normally go to. • Learn more about your individual clients, so you understand them on a deeper level and therefore retain them. There are no set things to do to build Mastery. It is dependent on where you are at personally, professionally and what makes you feel good about yourself. The idea is to find what makes you feel accomplished and capable and keep you moving and developing in your skill set. It takes courage to work on a better future for yourself but if you do the work now, it doesn’t feel like work in the future, which is the ultimate goal. Finally, always be kind to yourself. Love Dario Xxx www.dcieducation.com


THE SECRET TO WORKPLACE HAPPINESS When we started out in business the common mantra was taken from McDonalds “put the customer first” or “the customer is always right”. Although they wouldn’t serve me at the drive thru without a car! Next the buzz was from Virgin boss Richard Branson “your staff should be number 1 and your client’s number 2”. Look after your staff and they will look after you and your clients. Easy advice to offer when you own your own freaking Island. I’ve noticed someone got missed in these plans, the boss. Yes, my lovely workers my new mantra is make your boss happy. Try it, it just might work for you. You think your boss is a dick well maybe it’s you that’s making them a dick. The new age worker wants to work from home, set their own hours, chose their own tasks, work less and get more coin. I want it all or I’m leaving! Trouble is this is not working for you. You still want more; the boss wants more and has nothing more to give. The lemon has been squeezed dry. No wonder he/she is no fun to work for anymore. A happy boss is the key to a happy workplace. Stop fighting it and try these tips to make your boss happy. I guarantee a happy boss will make you a happy worker.

Turn Up

90% of success is turning up. Yes you get ten sick days a year, but your idea of sick is not always your bosses’ idea of sick. Remember it’s not use them or lose them. If you don’t use them all they roll over into the next year. Hopefully you won’t need them for a major illness or accident but if you do they will be there for you. Manage your lifestyle, rest and recover on your weekends. Sick days are not there to recover from big weekends.

Be Early

Don’t be fooled into thinking this means being on time. Arriving to work early is no harder than arriving late, it’s just an attitude. Be there early and be prepared. Your day will have a much better chance if it gets off to a smooth and organised start.


Switch On

Act like you want to be there. At least fake it till you make it. Smile it will make a big difference. People may even smile back and want to be around you. Bring some energy and you will get more back.

Go above and beyond

Working to rule or only doing what you consider is “your job” is the best way not to have one. Most tasks can easily and happily be done in the time it takes you to whinge that its not your responsibility and trying to find someone “below you” to do the job for you. Anybody I have employed that has let their pride stop them from doing a job has not had much to be proud of.

Listen and Learn

I have been lucky enough to have know and worked with some of the biggest names in hairdressing and watched the opportunities, skills and knowledge they have to pass on. I have seen those willing to sit down, shut up and learn prosper under their guidance and unfortunately seen others fumble and fail as they think they know better.

Stay to the end

Being the first in and the last to leave has many advantages. I’m guessing the bulk of staff reading this are thinking in your dreams mate and bosses are saying if only. Those who read my guide to being a good boss in the last issue are probably thinking that was weighted towards the employee and unrealistic for any management. That my dear reader is my point. To be a great asset in the working world THINK ABOUT THE OTHER PERSON. Work with generosity, honesty and respect no matter what your position in the pecking order is. If you want to get on don’t make it all about you. Hair Biz Year 15 Issue 3


BLOG SPOT. HOW TO MAKE HARD DAYS EASIER BY JENNI TARRANT Has there ever been a time in history when one person has to deal with so many things vying for our attention as now? Surely not! Think about it: clients, team members, suppliers, sales reps, phones ringing and pinging, family, friends, endless emails (how many unread messages do you have in your many email accounts?); all your different social media, bills, appointments, creative inspiration, taxes, streaming services, events, networking, exercise… and on and on it goes. Not only do we have all those things to contend with, more than ever we are aware that everything we do has an ‘opportunity cost’. That means when you are using your time one way, you are very aware that you could be doing something else - sometimes something else we would much prefer to be doing. Gone are the days when you focused on one thing at a time and were blissfully unaware of missing out on other things. Don’t get me wrong - there are plenty of benefits to living with so much choice in our lives, but at times it all becomes too much, and our stress levels peak. I don’t know about you, but as I get to that level when my brain literally can’t fit another thing in and I can’t take one more interruption, I want to scream my head off and throw something! But I don’t, because I learned a trick. Part of being really successful at anything in life is having some self-awareness: what are my strengths and what do I need to work on - that sort of thing. This tool uses self-awareness to prevent the ‘emotional hijacking’ when you want to scream, “ENOUGH” at the top of your voice. If you think of your stress levels as a kind of thermometer where the bottom means completely relaxed, and the top means it’s time to bring out the straight-jacket, there is a scale in between. As your mood/stress/emotions go up the scale you will notice changes in the way you do 96

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things and how you think - and it isn’t good. Start paying attention to how you are feeling and how productive you can be at various periods of stress. Put reminders in your phone during your breaks to check in and give yourself a number between 1 and 10, then note it down. Yes, another thing demanding your attention but this one will be worth it. At some point, you will see a pattern where you go from being able to cope and remain calm and then when you hit that tipping point of losing your ability to focus and solve challenges. For me, it is a 7. When I hit the 7, the success of my day depends on my ability to deal with my stress levels and I need to implement a strategy. A strategy is a pre-organised mini-list of things I can use to go from 7 to a manageable 3 or 4 instead of taking the fast track to 10. My mini-list includes things like slowing down my breathing, or I go outside and ask myself what can I feel (breeze, heat of the sun); what can I see; what can I taste (besides coffee!); what can I hear? Everything on my list is designed to bring me back to the present instead of getting anxious about the future.

CBT - Cognitive Behaviour Therapy - refers to the 1 to 10 scale as Subjective Units of Distress Scale, but let’s go with SUDS. Some time ago, I did a mini-workshop with my team and taught them about SUDS and ways to both recognise their tipping point/number out of 10 and identify their own ways of calming themselves down. It can become salon terminology: “My SUDS are up” etc. If I see a team member getting stress, I can ask them what their SUDS are and encourage them to use a strategy they had listed when they weren’t stressed. I recommend doing this in your business and with your team. It saves the dreaded ‘big discussion’. It also solves the problem before everyone falls victim to the emotional hijacking of one team member and the negative vibe it creates in the salon. Let’s all take it down a notch or two so we can remember how to enjoy our jobs, the people we work with, and the people who come into our salons. What’s your number? Jen xxx


MOTHERHOOD... MY JOURNEY SO FAR BY BRODIE LEE TSIKNARIS It’s hard work building a brand and business, you spend a lot of time and energy striving for success, for me it was my love child and my sole focus and then I wanted more, we wanted a family. I needed to ensure I had good foundations for my salon so I could safely step away without my team feeling abandoned, without me feeling I’d abandoned my team, I needed to know my business could run like a ‘welloiled’ ship without me, the captain, the leader! Last issue I wrote about the importance of team culture and believing in your younger team. I believe this is crucial to the success of your business, and even more so if you are wanting to step out for a period of time, whether that be to take a well-earned holiday, or in my case deal with health issues and fulfill my dream of what comes so easy to some but became my biggest challenge .... becoming a mother. I gallantly worked on, travelling and presenting hair in every way possible just as I loved to do, there were many highs and lows and a very long and hard journey to get our little one. I continued to push myself and when blessed with this pregnancy, I was soooo sick I physically could not work for most of my pregnancy. I thought I have been through so much nothing would stop me now. Never in a million years did I expect I wouldn’t be able to push through, I was unstoppable focussed and in love with my brand and business and wanted it all, at that point I was learning maybe I can’t have it all. Something magical happened though, I had no choice but to surrender to everyone and everything and you know who stepped up? The whole team! Not just one but all of them, even the baby apprentices! It was a huge learning. I had nothing prepared. I had to step back. I had often taken time out of the salon for work travel and commitments and my team always stepped up but was this sustainable for an extended period of time, had I done enough. I had fears, was the ship well-oiled and strong enough, was it too weak and not capable of surviving the storm, would it keep rocking and rocking until it flips. The transition had begun, not only had my team stepped up, but they SHONE, and

they continue to shine! I am so incredibly proud - they just seriously have this! I realised with me out of the salon, it had given my team the opportunity to really shine, and it provided them far more opportunities than if I had been there. Without this happening, I would have been trying to micro-manage it all and probably by now have rushed back on the floor and been a very different business owner. I started to realise that yes, all the hard work, the foundations and the culture I’d put so much into building was strong, the ship was well and truly ‘well-oiled’ and that it was ready to take on anything. The brand I had worked so hard to build was ok! My team were living those policies and embracing the culture - and doing a great job without me! The training I’d invested in my team had paid off and the opportunities to grow were now providing them with room to do so and shine in their own space and as my friend Melissa Gelsudo said to me ‘it’s a juggle but the best kind’. You find your feet and the team find theirs and somehow it makes a stronger team. So here I am navigating the life I dreamed of: the ‘business owner’, the ‘Artist/ambassador’ and my biggest achievement ever the ‘Mother’ and loving every minute! I’m busier than ever and learning as I go, some days it’s hard to take the perfectionist CEO hat off and just know that I can’t get it all done today and I’ve managed to accept that’s ‘OK’. My team know I will always be their biggest cheer leader, for now I’m enjoying the spotlight on them and helping them shine. I’ve learnt to delegate more

than ever, and time is so so precious. As I conquer my newest fav role ‘motherhood’, I am truly blessed to say ‘you can have it all’ even if it has taken a lot of hard work, dedication and a never give up attitude it is so worth it. Motherhood hasn’t changed me it’s quite possibly Made me the best version of myself. B xx

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5 BRANDING TOUCHPOINTS YOUR BUSY HAIR BUSINESS SHOULD BE HITTING… In our fast-paced world of scrolling, swiping and shopping, how are you getting your potential clients to stop and connect with your brand? Branding touchpoints are the magic behind crafting meaningful client relationships and building your brand awareness. Without them, our brand awareness is bleak. A branding touchpoint is any interaction that your clients and potential clients have with your brand. These touchpoints should always come back to enhancing your client experience and your why. Branding touchpoints allow you to showcase your unique brand personality, tone of voice and mission through both online and offline experiences. The thing is, we often need 15-20 touchpoints to occur before our brand is on a client’s radar. Compared to only 4-6 required just a few years ago, social media has supercharged the competitiveness of creating brand awareness and the importance of considered, quality touchpoints even greater. So, as a busy hair business, how do you create branding touchpoints to take a potential client from the research process to booking their second balayage package with you? Here’s 5 touchpoints to kick things off.


Your website is often the first place a potential client will visit when researching businesses like yours, so first impressions count! When it comes to branding, your website should clearly evoke your brand values and personality. From a clear, high quality logo, appropriate colours and fonts (large enough to read on mobile) to the tone of voice used to explain your business and its services, these website fundamentals support you in sharing the brand you want the world to see. Clients don’t want complexity, confusion or overload so your website needs to be easy to navigate with a clear engagement process. Whether that be making a booking, subscribing to your database or downloading your treatment menu, make it seamless. Remember, many will be seeing this site on their mobile phones. Ensure you’re crafting a positive impression of your brand from any platform.


A client’s experience within your business’ physical space is a powerful branding touchpoint that shapes the way they feel about your business in the long run. Features such as a friendly greeting at reception, the on-brand music playing throughout your salon, a tea or coffee offered in the waiting room, ease of purchasing products, to even the tissue paper and bag their retail products are packaged in are all branding touchpoints that create meaningful moments between your business and client.


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It goes without saying that social media is a powerful brand builder in 2021. Like any digital marketing activity, the content you share on social media needs to align with your business values, mission and offerings. In a crowded feed (that includes many of your competitors), it’s crucial to be thoughtful when intentionally posting on social media. Your social media content pillars should share a holistic view of your business so that you’re creating brand touchpoints about not just the products and services you offer but emotional ones between potential clients and your team, client experience and values. Knowing where you’re located, accessing a list of your services and how to get in contact with your business should be seamless and easy to navigate. Social media is also a space where… you guessed it; people are social! Online referrals are a powerful branding touchpoint not only in 2021 - ALWAYS! We’ve all had moments where a friend has spoken about their experience with a new brand and recommended it to us. Shortly after, they’ve tagged us in one of their posts on Instagram and we’re down the rabbit hole of checking out their feed, other people’s experiences there and what they’re all about. By nurturing our offline touchpoints like the in-store experience, we’re creating opportunities to see our online touchpoints flourish.


Print marketing like business brochures, treatment menus and gift vouchers are branding touchpoints that someone is inviting into their home. Like every branding touchpoint, it needs to reflect the quality and values of your business. You might be thinking right now, “Sarah, it’s a piece of paper” but truly, from the quality of the paper you print it on, the prominence of your gorgeous brand colours to the way you excite and entice clients with on brand language, that piece of print marketing will act as a touchpoint on multiple occasions as they stick it to their fridge or put on their office desk and refer to over and over again before making that booking.


The way your brand message is conveyed through clothing is often overlooked but every single one of your team members is an ambassador for your brand and has their own touchpoint. The choice of colour, material and style of your brand uniform are all subtle yet impactful nods to your brand and the experience you want to convey.

By Sarah Garner

Uniforms as a brand touchpoint also create familiarity for our client. They create a sense of consistency within our brand that can be carried on to their perception of other touchpoints. For example, think of when you’re flying somewhere (…too soon?) and the cabin crew are all polished in their identical, high quality outfits, sleek hairstyles and uniform lipstick. We expect to see that touchpoint every time we board a flight and it becomes synonymous with our brand experience.


Similar to social media, the way people perceive our business and share that experience online is by creating brand touchpoints that build trust and authenticity. The reviews about our business online and recommendations from your existing clients play a significant role in client decision making. Positive reviews and recommendations are social proof of the brand experience you’ve created for your clients. A touchpoint that supports the other 15+ they’ve engaged with, these endorsements can be the final touchpoint required for a client to pick up the phone and make that appointment. Harness your loyal client database and ask them to share their experience on social media and your Google My Business (if you don’t have a GMB, what are you waiting for?!) and start crafting powerful touchpoints that are just waiting for new clients to engage with. In need of a branding touchpoints refresh? Push it to the petal... Sarah Garner is the Founder and Creative Director of Digital Bloom, an industry-specific branding boutique dedicated to making your growing hair, beauty or wellness business turn heads for all the right reasons. Visit Digital Bloom’s website www.digitalbloom.com.au


By Rachel Medlock

Instagram has changed a lot of the past decade but one thing that has remained is hashtags. Even in 2021, a world of social media algorithms and online noise like never before, using relevant and targeted hashtags on your posts and stories is one of the most effective ways to get discovered by new audiences on Instagram which as we know, can translate into profit for your business. If you’re not already using hashtags on Instagram, you’re missing out on a tonne of opportunities to connect with potential new followers and ultimately, new customers! Social media experts have shown that a post that includes the right hashtags can enjoy up to 12% more engagement than one that does not. For those new to the world of hashtags, they’re a way that many social media platforms, especially Instagram, categorise the content on their platform. They’re designed for users to easily discover the content they’re looking for by searching the relevant hashtag. Think of them like keywords for your Insta, when a customer is looking for a product, service or inspiration, they use certain phrases to find what they’re looking for. With the intent of fresh, new content are the forefront, using the right hashtags on your salon’s posts can put you in front of your target audience, even if you’ve never crossed paths before! Now, you might already be using hashtags in your posts but are they the right ones? If your social media insights are telling you that nobody’s finding your business via hashtags, it’s time to optimise that strategy to welcome more of the right people to your posts. Every Instagram post allows thirty hashtags, and every Instagram story allows ten hashtags. There’s a lot of chat about how many is the optimal amount to use. If the platform has given you thirty, use the thirty! That’s what they’re there for. I see this as up to thirty new opportunities to create connections online. Everything on social media should come back to relationship building and your hashtags are no different. As a result, it’s important to really consider the hashtags you’re using on social media and whether they’re putting your posts in front of not just your ideal customer but people that can actually engage, visit and spend money in your business. For example, if you’re still using hashtags like #beauty, #hair or #blonde, you’re automatically competing with over 68-million other posts. Truly! This is known as hashtag density. Hashtag density refers to how many posts are associated with a particular hashtag. These incredibly high-density hashtags may be popular but because of that,

they’re ultra-competitive. They also lack the specificity required to put your post in front of paying customers. This is where location and demographic-based hashtags come into play. Next time you’re putting together your post’s hashtags, consider your location and your ideal customer. Changing #blonde to something more specific to your location like #melbourneblondespecialist or #toorakblondespecialist, makes it a lot easier for potential customers to find you. These hashtags take the density from million to thousands or even hundreds. Whilst it might sound counterintuitive to choose hashtags that are less popular and get infront of less people, it’s actually a powerful way of refining that search for customers and getting your business infront of them much quicker. Afterall, there’s no point having your post seen by millions of Instagram users who can’t actually book an appointment with you, right? When it comes to community-based hashtags, consider what your ideal customer does when they’re not visiting your business. Are they careerdriven women that would connect with hashtags like #businesschicks or #ladystartup? Are they mums dreaming of some me-time that would respond to #mumsofmelbourne? Perhaps they’re on the ‘gram looking for a solution to their problem like #sydneyweddinghair? Now that we’ve covered our ideal client demographic and location, don’t forget about what’s actually going on in the photo itself! If your post is photo of an incredible pastel hair transformation, your favourite styling products or even a video tutorial to achieve that perfect mermaid wave, ensure to include hashtags that describe what’s actually in the piece of content so others can find it.

Many of the brands that help you achieve these results have official hashtags that you should be utilising to have your post potentially reposted and seen by a wider audience such as #ManeAddicts, #KevinMurphy, #EvoHair, #AvedaLitreship or #WellaProANZ. So, how can you find these creative and customerloving hashtags? Throwing random hashtags at the end of your posts is not going to grow your audience so instead, save yourself the time and headache by finding out what hashtags your audience and industry are already using. The best way to do this is to observe what Instagram hashtags your audience, competitors, and industry leaders are including in their content. Visit the accounts of top performing brands in your industry and take a look at what their top performing content is. What hashtags have they used that could be applicable to your business and customers? Additionally, take the hashtags you’re already using and find ways to make them more specific to your business. If you’re using hashtags specific to your expertise, consider how you can incorporate your city or suburb into the hashtag to speed up that connection with ideal clients. With each hashtag you come up with, pop it into Instagram to see how many posts are already associated with it and the kind of business using it. The best part about hashtags is that you can change up your strategy regularly! Nothing is set in stone so enjoy mixing and matching your hashtag combinations to find what works best for your business. If a hashtag doesn’t deliver after a few posts, cut it and replace with another. Happy Hashtagging! Let’s make our friendship #official. Connect with do you even social? on Facebook and Instagram via @doyouevensocaial.

CLIENT JOURNEY MAP By Marie Drever, The Zing Project

Every salon owner wants to deliver an extraordinary client experience. The challenge is where to start – and how to do it in a way that not only creates deep engagement with clients but can be executed efficiently with the team and profitably for the business.

THE CLIENT JOURNEY MAP Creating a client journey map involves identifying key points and the many ways in which that interaction can take place at each touch point. As a result, instead of thinking only about “what” you will offer to clients, you are thinking about how they will experience the service in your business. Statistics show a whopping 91% of customers choose to not complain and walk away from your salon, just like I have done previously. So I am definitely not alone here as this happens every day. Key to client journey mapping is ensuring that the experience is extraordinary at every stage of the service. Starting from when the client is even only a potential client, looking on every platform at you to see if you’re the salon of their choice. 102

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Potential clients are watching well before you even realise, so being on your A game at all times is key. At each step you define what AWESOME looks like, and what processes would support you in delivering at that level. It’s SO important to involve your team and involve them with each step along the way. By the end of this process I want you to have your client journey mapped and SOME processes in place for each touch point, but truly this is an ongoing part of your business that needs tweaking at least every month to quarterly, depending on whether you’re starting from scratch or revisiting to make your client experience absolutely extraordinary. This is a huge and long-term project so heads down and bums up, and of course, if you’re stuck you can reach out.

THE HOW Building a respected brand & delivering an exceptional service takes planning. Firstly, I would recommend making this simple. Purchase a large piece of paper/card from an office supplier, so you can bring it out for the team to work on in team retreats.

Draw a large figure S almost the size of the paper, on it. From here, using post it notes, mark out the main touch points you currently have by using the example touch points below to guide you to your optimum potential client journey. Secondly a procedure checklist is necessary as you implement each new system within your salon.

PROCEDURE CHECKLIST One by one create a point form that say goes from 5-10 points to perform each procedure, making sure anything new or changed takes time, so one process at a time is key, otherwise the team won’t retain or implement the process correctly.

ATTRACTION Wow, there are so many ways clients can view your business and we need to update regularly and have each touch point nailed. Google is an area to keep all your biz information up to date, online booking, allows clients to book 24/7 from socials or your website for their convenience, Facebook, insta, lives or video content has the power to influence our thoughts., and through surveys 74% of millennials talk through socials along with all demographics are more online than in person.

The true power of social media engages potential for new or current clients make decisions and for you to build a brand.

THE WELCOME FIRST IMPRESSIONS Phone call to the greeting needs to be warm & welcoming and using their name, making sure you keep the client informed & be hospitable. Appointment confirmation, taking a client through, collecting client information, station set up or room set up to be on point.

CONSULTATION Building rapport, making suggestions, consultation tools like I pads or prescription marketing, asking quality questions, quoting, next visit plan, add on services for the current visit or future appointments to be discussed now and booked to have full appointment books with high retention of more than 85%.

EXPERIENCE Welcome pack - is as simple as branded gift bags with sample or small sizes that may be low cost, an offer for the next visit or 2, drinks menu, points of difference that make your salon stand out from the rest.



Retail suggestions should be made on your client’s hair, as 80% of the time they do their own hair & 20% of time is with the stylist. How will they manage their hair at home without product. Prescription cards & suggestions as a professional should be your highest priority as we all go to a salon for our concerns to be corrected and how will we look after it at home without retail!

New client follow up, lost client follow-up, treatment follow up, product follow up, asking for a review. This area will take time, remember engage the team to help with this process (when it’s their idea it always feels better)

MENU’S & TOOLS Treatment menu, consultation forms & suggestion card, package menu, product and home care planners should be a must.

FRONT DESK EXPERIENCE Front desk experience should be the sales department and future proofing your business with rebooking, planting the seed, scripts for rebooking mapped out so your team feel confident, payment gateway & membership options.

THE ADVANTAGES The advantages your salon will see when you have provided your client with the ultimate client journey experience you’ve always dreamed of with Improved client loyalty Increased rebooking rate ongoing referrals Positive 5 star google reviews Positive social media reviews Improved client retention rate More revenue $$$ and profit ………let’s face it that’s why were in business Loyal clients become your greatest fans & marketing ambassadors. Providing an ultimate client journey from the front door to the till and beyond is critical in creating a solid business that is fully booked. For more salon wisdom email ZING Coach Marie Drever marie@zingcoach.com.au or visit www.the zingproject.com.au Hair Biz Year 15 Issue 3



Your books are full, you have a satisfied and engaged team, the bills are all paid, you just had a relaxing holiday, and you are enjoying owning a salon. Your salon has become the most rewarding experience of your life, it is affording you the freedom of time, money and creativity. Unfortunately, this is not what I hear when speaking to many salon owners. The story is often about overwhelming pressure, gaps in their books, the impossibility of hiring new team members or inspiring existing ones, bills and ATO debt amassing, a loss of creativity and a mountain of anxiety.

Many salon owners focus on the short term, making decisions reactively, it is truly a symptom of the world we live in today. With access to so much information, frequent choices to be made and a society focussed on instant gratification, it is logical to get stuck in the day to day and overlook one of the secrets to business, playing the long game! Forget about being remarkable all the time, being in business is also about growth. You are going to make mistakes, I’ve made plenty, but instead of looking at these as failures consider them opportunities to learn how to be better next time. If you are playing the long game, everything you do is part of the bigger picture, a step towards success.

TIP ONE Focus on your long-term goal, doing things today that will set your salon up for future success, start making decisions centred around your plan not just the current situation. If I am honest with you, in the moment it can seem boring, but planning for the future will definitely reap rewards for you. The most important task you have is nurturing strong relationships. It is easy to forget that people have a basic need to feel a sense of acceptance and belonging. If you can connect with people in a meaningful way, from a place of love, your journey will be considerably more 104

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rewarding. What you give a relationship is what you will receive, and remember you are who you surround yourself with.

TIP TWO You need to think outside the box when it comes to who you build your relationships with. Obviously, your clients, team and suppliers are essential, although reaching out to a wider community will guarantee you greater success. Your local businesses, service clubs, your accountant, business coach, industry leaders, trainers, TAFE, the list could go on. In salons today something that requires a MASSIVE long-term focus is staffing. With our industry associations working tirelessly with government and other stakeholders to address the skills shortage, as a salon owner how you deal with the current “staffing crisis” requires long term focus too. You need to consider alternatives to the norm and plan your recruitment needs well in advance.

TIP THREE Rolling recruitment is a definite recommendation, as a professional salon you should be continuously advertising for team members, you need to be visible when a potential employee is ready, not only when you are. The advantage of apprenticeships for your business needs is second to none. When you focus on the long game,

training your future superstar team members becomes more valuable. How you market your business will have a significant impact on what your long game looks like. There is such great advice written in Hair Biz each edition on how to market and present your business to your ideal client. I want you to use this advice and then think more intentionally about what message you want to share to the world. Your brand needs to be memorable; you do not want to be just another salon.

TIP FOUR Stop with all the hair pictures! Actually, keep them coming, just add in more about who you are and what you stand for. You do beautiful hair every day just like the salon down the road, think about how you can build a community with your audience and give yourself thousands of ambassadors. Structure is something you will often hear about when it comes to running a successful salon, and I am absolutely on that bandwagon too. When you have a process for things it allows you to have clear expectations for yourself and your team. If something happens in your salon more than twice it needs a procedure to be written. You can never reach your goals if you and your team have to make it up as you go.

TIP FIVE Create a concrete induction process for your salon that outlines EVERYTHING about your business. Start with the who and the why and work your way through to the how. Take your current team through the new induction as a “starting again” moment. Your ability to take personal responsibility for how your team behaves will set you up for long term success. The hardest part for you on this journey is staying the course, you are going to fight with your own mind about what actions you need to take. I want to be clear with you, a long game focus is hard, it is different, but if you are not different to everyone else, you will not get different results. Small changes may not be noticeable at the time but trust the process and see your salon thrive.

TIP SIX Begin to disconnect emotion from your daily decision-making process and start using facts. Consider how your choices will help you achieve the long game. Short term solutions are a band aid that generally leave you in a worse position and more emotionally drained. This shift is something that could add to your

stress and overwhelm to begin with, like every task the best thing to do is to start with one aspect of your business and work your way through them all. You should ask yourself with every decision you make… Am I playing the long game?

diverse background in sales, marketing and operations David is passionate about improving the professionalism of the industry. Contact David via email david@antonhair. com.au or DM on Instagram @davidwattscoach

David XoX A salon owner and business coach with a


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Hands up if you’ve found yourself really stressing about something lately! Maybe you’re driving home, grinding your teeth about something a staff member has done. Maybe you’re chewing your poor partner’s ear off with a tirade of stories about how insensitive some clients have been or how your landlord still hasn’t done anything about that leaking roof. Or maybe you’re laying awake at night, wound up about something a friend has done, going over and over it in your mind and getting angrier by the minute. Had enough? Good! It’s time to STOP! But how? Notice what you’re telling yourself about the situation. For example…. your staff member has arrived late for work for the 3rd time this month, missing most of your morning huddle and sending the team into a flap, covering their share of opening tasks. What you’re telling yourself might be something like: 106

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• “These kids have no idea! If I was late for work at their age, I would have been sacked on the spot! They just have no sense of responsibility these days!” • “I can’t believe she can be so rude! I’ve told her how important it is to be here, ready for work on time and how vital the morning huddle is but she just doesn’t listen! I’ve had enough!” • “They’re just hopeless! How hard is it to set an alarm, get dressed, feed yourself and come to work? I just don’t understand!” Sound familiar? Can you see quite a large difference between what actually happened and what you’re making it mean? And how do you feel when you’re telling yourself these stories? Angry? You can literally feel your blood pressure rising, right? You know what? It’s not the fact that they were late that is causing that reaction in you. It’s the stories you’re telling yourself.

Your Stress doesn’t come from ‘ THE THING’ It comes from what you’re TELLING YOURSELF about ‘the thing’! You see, when we think/say or believe something, that thought creates a feeling in us. E.g. when I believe that my staff member is being rude, I feel resentful. When I tell myself that my employee is incapable of getting themselves to work on time, I feel frustrated. When I keep thinking that my landlord is trying to rip me off and is just trying to wear me down, I feel angry or outraged! And when we feel those emotions, do you think they have any impact on how we behave? On what we say to others, the tone of voice we use, our facial expressions (*cue eyeroll*) or even our actions and what we do to express these feelings? Of course they do! We literally act out our thoughts & feelings! And let me tell you …. no one makes their best decisions when they’re feeling angry, resentful, taken advantage of or outraged!

We might think that we’re keeping it all inside and not showing our emotions, but as we continue to tell ourselves these stories, we start to relate to that person through our story! We relate to the lazy, entitled, incapable, rude, disrespectful person we’ve created in our head…. rather than the human standing in front of us. It’s like we’ve stamped their forehead with a label that says “LAZY!” and it’s game over from there in terms of the ongoing working relationship. And we wonder why they react! You tell yourself that you haven’t said anything…. but you have.... your face has… your tone of voice has.. your body language has… LOUD. AND. CLEAR “But, there’s nothing I can do!”, you say. “Of COURSE I feel angry! They ARE lazy!” Is that true? Can you be 100% sure that is completely accurate? Or is that you letting off steam to make yourself feel better? How would you feel if you chose not to believe that? What has usually happened here is that you have made the situation mean something about you. • ‘They don’t respect me’. ‘They don’t take me seriously’. • ‘She doesn’t think I should be Manager. She probably wants my job!’ • ‘He’s older than me. He’ll never take it from me if I try to correct him. • ‘That landlord has always had an issue with hairdressers. I knew he’d never take any notice’ If you have an emotional reaction to something… if it triggers you… the story you tell yourself about it is often your attempt to justify why you feel that way. It’s got almost nothing to do with the actual situation and everything to do with your perceptions, your worries and what you’ve made the situation mean. They’re late. You get to make that mean what you want to… but what you make it mean has nothing to do with the other person. This is a case of an expectation not being met that needs to be corrected. Simples! And it’s only an expectation if you’ve actually explained it to them and checked that they’ve fully understood. No ‘It’s just common sense’. No ‘Surely they should just know’. You cannot hold them accountable to anything you have not thoroughly explained, checked for understanding and gained their commitment to. This situation requires a conversation about accountability. You have an agreement that they will organise themselves to arrive at work, ready to start, by no later than 9am (insert

start time here), in order to perform their required responsibilities. They have not met this expectation. What needs to happen now is a calm conversation that reminds them of the commitment that has been made as part of their employment and points out the gap between what has happened and what was agreed, plus what needs to happen from here on. You’ll gain their commitment to ensuring that your expectations are met going forward and, if the situation should happen again, discuss possible or likely outcomes of their choices. Yes, we’re taking about consequence… but not threats or ultimatums. The minute you lose your cool and start making threats, you’ve lost your power in the situation, along with a measure of respect. Keep in mind that, for many of your staff and especially the younger ones, you may be the first person in their adult life who has held them accountable for their behaviour, so consequence (what might happen if they continue to do this) has never entered their mind. Until now, a mouthful of attitude to Mum and a slammed door has always ended the conversation and got them off the hook! You are modelling the adult concepts of choice and consequence. You can point out what you require from them as a member of your team, the options they have in what they do now and the likely outcomes of those choices. They choose their outcomes by what they do next. They are responsible for the choices they make and how they choose to behave. You are responsible for your own reactions and emotions. 1. Address the behaviour the first time you see it. If you see it and say nothing… you teach them it’s OK. 2. Re-state your clear expectations of them, i.e.

what you require. No assumptions 3. Ask them to repeat back to you what they’ve understood from your conversation. This is your evidence that they know exactly what you mean. After this, you’ll know if you’re addressing an understanding problem or a behavioural problem & they’re totally different things. 4. Ask for their commitment to your expectations from here on. “Will I be able to rely on you to do what you need to do, to arrive at work by the agreed time?” “Do I have your word?” And for your own peace of mind and stress levels…. notice when you start telling yourself these ‘stories’ again and then notice how you start to feel. Then….. choose to think differently and notice how you’ll feel differently. Thought -> Feeling -> Action -> Result. Need to learn how to master managing staff behaviour? Kym Krey is your go-to gal. A highly experienced and qualified mentor with the proven runs on the board to get real results, she’ll help you become the leader you need to be to get the results you want. Next Leaders Lab coaching program starting soon! www.kymkrey. com.au, kym@kymkrey.com.au or find her on socials. You’ll laugh, you’ll learn…. and you’ll definitely make a lot more money! When it comes to getting your business into shape or helping you build a team that really performs, there is no one better. Kym Krey, The Salon Mentor, is a highly experienced coach with the proven runs on the board to get real results. If you’re determined that this is the year you finally take action, get in touch. www.kymkrey.com.au, kym@kymkrey.com. au or find her on socials. You’ll laugh, you’ll learn…. and you’ll definitely make a lot more money! Hair Biz Year 15 Issue 3



A dollar saved, is a dollar earned and with Jobkeeper and other Government assistance coming to an end, it’s more important now than ever to find the easy wins in saving money for your business. One of the large expense categories that most business owners spend very little time on, but is an easy area for significant savings, is the rent and terms of a commercial or retail lease. Tenant Representative, Kelly Cunningham, Managing Director of Your Leasing Co, says “Please don’t sign anything until you have run it past us first”!!! We represent tenants in getting the best rent and lease terms that saves our clients tens of thousands and sometimes hundreds of thousands of dollars over the duration of their lease. What is a Tenant Rep and What do they do? Being a business owner, the chances are that you’ve probably engaged in the ancient art of negotiating with the Landlords commercial real estate agent, finalised the deal and had that uneasy feeling of… Mmm, Do I really have a great deal for me? Did I leave much on the table for the Landlord? Where do I start to understand if I have a great deal?

In an ideal world wouldn’t it be great if you could….

• Hand all this over to a person who understood exactly what you needed and who had negotiated thousands of leases over a 25-year career? • Someone who was an expert in finding and presenting you with a video shortlist selection of new sites for you to consider and inspect. Instead of wasting time trudging through 10 or more locations. • Someone who was able to negotiate the best rent based on their professional and market knowledge, giving you confidence that you were on the right side of the deal. • Someone who could organise to have the landlord pay you to move into their property. • What if the fees for doing this work could be 100% covered by the value created by this person!

Sound like Mission Impossible? This service does exist and is commonly known as a Tenant Representative, A Tenant Rep or Tenant Advocate. We work exclusively for you, the business owner and we have your interests 100% covered. What You Can Expect from a Tenant Rep Business Like Your Leasing Co? The three most important things we do are…

1. Save Money and Add Value

Getting the maximum value from a commercial lease is a bit more than just negotiating the 108

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lowest possible rent. Most business owners will only get a chance to negotiate a handful of leases in a lifetime and can’t possibly be aware of all the areas that are available for saving or adding tens of thousands of dollars in value. A typical negotiation for our clients could include bundling the rent with a combination of incentives such as: • Leasing Incentive • Fit out Contribution • Rent Free Period • Rental Side Deeds • Rent Abatements • Work Undertaken by the Landlord at their Cost To maximise the best outcome for the tenant it is critical to know what elements are “must haves” and what can be negotiated in order to get the optimum terms for the lease over the next 3 to 5 years and beyond.

2. Relocating or Identifying New Sites

A Tenant Representative will take the time to understand your business, who your clients are and where your business should be positioned to have the best chance of maximising your sales. We call this “Building the Brief”. It doesn’t take long, and we do it over a coffee. The next step is where Tenants leverage our 25 years of industry experience and market knowledge. It’s also where our clients save a serious amount of time and energy by us undertaking the searching for them as part of our service. • We use our experience and local knowledge to research both on-market listings and offmarket tenancies that are only available through our professional network. • We meet with the agents and visit the sites to confirm that they fit the tenant’s brief. • We provide the tenant with a short list of video files to review before deciding which properties are preferred. Our clients love this part of the service because it saves them so much time. • Only then do we ask the Tenant to join us in looking at the sites that best fits the brief. • Then we begin the negotiation to secure the site.

3. Negotiating Renewals

A renewal is a natural break in the rent, where we can reassess what is happening in the market and put a commercial case together to negotiate the renewal with the landlord. What does Compounded Annual Rental Growth Actually Mean? After 5 years with 5% annual increases, the rent will have increased by 28% compounded yearly. At the end of the first renewal period in year 10, rent will have increased by 63% compounded and at the end of the second renewal period in year 15, rent will have increased by 108% compounded. The Question is… Has your sales growth kept pace with your rent? Should you Stay and negotiate or Relocate to a better location with better terms and the potential to increase your sales.   Like More Information? Feel free to send us a copy of your lease and call for a chat. You can go to www.yourleasingco.com.au or find us on our socials by searching “Your Leasing Co” and like us on Face

Book and Linked In. Or you can just Call us on 1300 356 702 We look forward to hearing from you.


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Hello, my beautiful hair friends! Let’s delve a little deeper behind the smoke and mirrors to look at marketing. So much confusion and intimidation around this little word but there are so many people and resources that can help you to make an impact for your business, and you can start close to home. I’m going to run through a few of the marketing principles we stand by here at Circles and then a few examples of past marketing strategies, with a case study thrown in for good measure, to show how we have maximised the power of marketing to translate into actual bums in chairs. To preface all of this, so much of what we do involves the power of digital marketing and AUTOMATION. I put that in caps as we are not using it enough! This is my personal area of passion as far as my business focus and I regularly present on this. This column unfortunately isn’t quite long enough to provide a masterclass in digital marketing automation, but I highly recommend dedicating some time in 2021 to ensuring you are moving towards full automation wherever possible. While I wish I could guide you all face to face, that may be a little far off- thanks COVID. However, there are plenty of online resources. I love the HubSpot Academy as well as anything from the SEO master Neil Patel who has a wealth of articles online you should all be reading. Also make sure you are up to date with the Search Engine Land site and Martech.com, for marketing info, as we know time is changing rapidly and we need to keep up more than ever. I could go on and on here so make sure you do your own research and learn from the best.

Now, here are some of our core marketing principles:


Our clients are online and so are we. We are reachable 24/7 across all social platforms, which are used for meaningful and valuable dialogue. We focus on balancing the merging of old school WOM and the increase in peer 110

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review, with the ever-changing digital landscape.


Important to our clients, important to us. We are leaders in our home state of WA and continue to educate and inspire those around us on best practice and how to be involved at all levels from other salons through to our clients.


This area is more important to us than most as our core demographic are heavily influenced by peer review and recommendation. We work closely with them, instead of just ‘doing their hair’ we work with them on new innovation e.g. trend focused colour work and extensions, as well as utilising them fully for in salon collateral and education and we currently have access to around 2 million followers.


We effortlessly drive engagement through multiple channels from one platform, tracking customer touch points. This inbound system helps organise, track and nurture every easily visible journey. We tailor landing pages with strong calls to action and personalise our blogs, while building good fit leads by generating relevant content. Our goal is simple- spark new relationships and rekindle old ones!


We never stop pushing when it comes to marketing innovation within the industry. I recently created an exciting innovation with Shortcuts as, quite frankly, if I can’t find it, I’ll try to make it! So, to show how we put a lot of that into action, here is a little case study. One of our most important marketing highlights shows not just the power of planned marketing, but also how an unexpected event can have such a huge impact when leveraged quickly and effectively. Our transformation of actress

Katherine Langford became a global sensation and we were able to generate a concrete impact on our sales and client acquisition ongoing. Katherine sits right in our core targeted demographic. She came to us looking to do something a little adventurous with her hair as she was on a break from filming commitments, with the challenge to create an attention getting look which wasn’t so dramatic it would affect continuity for her next round of filming. Following her consultation, we decided to take her natural brunette through to a rich copperjust enough of a transformation to make waves! Following her visit, we kicked into marketing mode.

My goal was to position ourselves as trend leaders and innovators, leaving existing clients proud of Circles and new clients curious to convert.


• We leveraged imagery and a transformation video across social media channels, after obtaining permission of course. • We encouraged Katherine to provide credit when revealing her new look to her fans, which thankfully she did! • We sent a Press Release to media with follow up interviews then scheduled after they saw the new look. • Then, our automated digital strategy drove

engagement through multiple channels from one platform, tracking customer touch points. This inbound system helps organise, track and nurture every visible journey allowing us to see which elements of this activity triggered responses. • We created tailored landing pages with strong calls to action around Katherine and then personalised our blogs to feature the transformation, while building good fit leads by generating relevant content. • At the end of the day we wanted to see a benefit to the bottom line, so we managed conversion of leads to sales through building multiple roads through site and $50 off promotion on capture of details.


• Coverage across newspaper, radio and digital globally including Elle, Girlfriend, In Style, MTV, Pop Sugar, Who, Nova, Perth Now, Teen Vogue, Cosmopolitan, Pedestrian, Refinery29, W Magazine, Spirit Radio, The West, Marie Claire, Bustle, StyleCaster and Elite Daily to name a few. • Our editorial coverage reached over 3 million people at minimum, those numbers now thanks to ongoing searching for ‘copper hair’ and ‘Katherine Langford’ will have seen this spike even further. • Exposure to Katherine Langford’s over 14 million followers. • Over 87,000 people reached via Instagram promotion • 50,000 views on our transformation video • We kept track as new client acquisition and enquires peaked in weeks following transformation, all of which were maximised through quick responses and our automated system. • We were able to leverage increased colour requests and sales based on her look for many months afterwards, and even now can still use it as a perfect go to for people thinking of experimenting with colour.

Now, I realise that not everyone has the opportunity to get access to a millennial actress at their salon, but many of the above elements can still be leveraged within your own salon with other clients or amazing makeovers. The celebrity aspect gave us the added global coverage, but an incredible transformation can still have momentum locally. It’s all about having your automated systems created and ready to put into action. We also obviously work to develop an extensive 12-month marketing calendar, but always make sure we remain nimble to change. Here is a glimpse at a couple of past strategies:

ENSURE REPEAT BUSINESS, REFERRAL AND CLIENT SATISFACTION VIA CLIENT RECOGNITION AND REWARD Our demographic respond to public recognition more than any other. They want to be seen by us and acknowledged as clients and part of the Circles family.

• Respond rapidly to loyal and new customer reviews and survey results • Automated referral rewards which are tailored to time of year with desirable cash value • Share Circles clients across social media (when suitable!) • Provide ‘money can’t buy’ opportunities such as experiencing life coach Charles Marcus at a VIP event • Facilitate trial with regular social media competitions that reward tagging friends with a variety of prizes and incentives both inside and outside of salon • Rotate across various marketing platforms to enable vast data capture which in turn facilitates client profiling and future targeting

ENGAGE AND BUILD TRUST AMONGST CORE MILLENNIAL DEMOGRAPHIC THROUGH MEANINGFUL BRAND EXPERIENCE Our audience is savvy. They have a wealth of information at their fingertips, too much at times, so it is important for us to filter this and provide high quality information and highly targeted content options. • Build strong local influencer and brand relationships- this has been an ongoing focus and we now have a coveted portfolio of supporters • Create and bring to life a full online Eco Hair Guide which is available via download after providing an email address and then brought to life in salon with eco-friendly options and alternatives • Use social media as platform for education, not just images • 60-minute online responsiveness to all enquiries- no exceptions! We aim to be dynamic when it comes to marketing. It should be exciting for both the team as well as your clients. Get inspired and try something different! Next issue I’ll be tackling the big stuff- the bottom line. How do you ensure your salon is a financial success today and tomorrow? Hopefully a few of my tips will help! Hair Biz Year 15 Issue 3



We all make mistakes, and our life journey will contain points where we triumph, but also when we mess up. So how do we know when to step into our light, accept a situation for what it is and spot an opportunity to try again? We’ve all been there right? Parts of our past that we’re not too thrilled about sharing or acknowledging. Those failures, mistakes and poor choices that we beat ourselves up for, feeling shame, sadness and guilt over. Before we’re even conscious of it, all the pain gets washed up into our present lives, preventing us from moving forward and really stepping into our own light, as well as blurring our sight in seeing lessons along the way. We beat ourselves up over our past, and get stuck, preventing us from moving forward. In regard to the mistakes we make, it could be a poor financial decision, an unfiltered comment that hurt someone’s feelings or second guessing yourself. It can seem unimaginable sometimes that’ll you’ll have an opportunity to put things right or try again, but the point is don’t give up on yourself, and others. Something that I’ve discovered is that through my biggest traumas and most heart wrenching moments, have come my greatest gifts and amazing epiphanies, as well as some valuable lessons and as soon as I really accepted and owned those parts of my life, I learnt that every good and bad experience serves a purpose. It’s where I go moving forward that really matters, as long as I’m moving in the right direction. When discussing “stepping into your light “, I like to describe it as an opportunity; one where we can grow and learn, an opportunity so to speak. The problem is, so many of us miss these opportunities when we get stuck in a lower vibrational place. But back to the light… Have you ever found yourself observing small children, often seeing they’re unconditionally smiling and curious faces? Life is pretty simple to them. They just are. They shine. They don’t wish to hide anywhere, from anyone or anything. They don’t have any limiting beliefs popping up in their heads like “You shouldn’t smile too much, people might be envious” or “don’t act like that, people will judge you” They are in their light. So why do we lose this as we grow into adulthood? And how do we find the light again? To step into your light as an adult, means “Returning to the state what it was like before the world told us who we should be” and we should all aim to get back into that state whenever we can so we can learn and grow. We’re all works in progress and with each and every day that we live we experience the highs, 112

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but also the lows that come with our journey. It’s never too late to return to our light, learn lessons and make the most of another opportunity, so how and where do we start? Here’s my suggestions on how to learn, grow and make the most of a second chance - Remember, what’s done is done. What happened in the past cannot be changed, but we can decide what next step we take. Take the time to understand what went wrong, the part you played in it and what lessons there are to be learnt. Trust me, they’re there. - We can’t possibly know everything so now is a great time to acknowledge and address any shortfalls in your knowledge and skills. This will better prepare you for the next time and is a testament to your personal growth, go you! - If you find yourself feeling undeserving of a second chance, take a moment to be kind to yourself. Again, we all make mistakes, but if you’ve genuinely learnt from the past and

taken the steps to make amends, then you deserve another chance - Open your mind by asking yourself questions. How can I do better this time around? What lessons have I learnt that I can now apply? What actions can I take? - Accept that what’s done is done, and whilst you can’t change what’s happened in the past, you can make decisions on how you move forward. Ah! Those lessons! - Open your heart and practice forgiveness, not just towards others, but yourself too!

Are you ready to try again? Or have you accepted the situation for what it is? Either way, be kind to yourself in the process and seek out the lessons; it’s your time to shine! Love & Bliss, Angeli Angeli is a Holistic Empowerment Coach and founder of The Bliss Coach. To found out more or get in touch, visit www.theblisscoach.com.au





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