Hairbiz Year 13 Issue 3

Page 66

NO HARM COLOUR Screen Professional Hair Care have invested years of research to produce the revolutionary colour ranges, Purease and Dorado. Free from ammonia and PPD, create runway results to satisfy the most sensitive of scalps. Clients come in salon with high expectations. For a fabulous new look, confidence, and a flow of “you look great” compliments that a dedicated hairdresser always gives. Clients today, are sponges for information and are increasingly concerned about what ingredients are in hair products, and how it could affect them. It is known fact, there are clients today experiencing greater sensitivity to colour products than ever before. Clients are much more conscious and informed about the nasties in hair colours today and seeking out alternatives. Screen’s first revolutionary colour cream, Purease, is Ammonia and PPD-free. Not only is it gentle on the scalp but it has the secret ingredient of Pearl protein. Purease uses the latest technology giving 100% grey coverage ( not often found in colours that are PPD Free or Ammonia Free), a lasting shine and a beautiful result. The smooth, precious pearl properties revitalise the hair and helps retain younger locks. Its active ingredients give the hair a soft, nourishing treatment, as it develops, without irritating the skin. The gloss and coverage traits maximise the vibrant ‘just coloured’ look long after the service is completed. In addition to 67 shades, comes a collection of Purease toners, with 12 blends to perfect an array of high fashion looks everything from the ‘girl next door’ natural look to high-fashion, billboard bleach blonde. For those clients who dare to go a blue, green or pink tinge (the latest look everyone is asking for), one of Screen’s toners will give the client that little ‘something extra.’ With names like Blueberry Cola, Matcha Mousse, Peppermint Crisp, Strawberry Pop and Mauve Tea, you know they’re going to be kind to the hair with a beautiful finish. Dorado is PPD-free with 24 Carat colloidal gold particles, and comes in 87 rich, hybrid shades. The gold reflects light, adds nourishment and regenerative anti-ageing properties, giving a natural glow and multifaceted richness. Equally as luxe as it is environmentally-friendly – it’s rare for these two features go together quite so brilliantly.

Dorado is easy to use providing long-lasting colour, 100% grey hair coverage and maximum reflect. During application, the active ingredients work to protect the hair and scalp – mirroring Screen’s philosophy of health and client satisfaction. Once the hair is rinsed, the feel is like no other and the lasting shine is very evident. Dorado and Purease are the hair colour cream duo that ticks all the boxes. It gives hairdressers a soft, sleek canvas to work from, and clients have healthy nourished hair after every service.

DON’T TAKE OUR WORD FOR IT, THIS IS WHAT OTHERS HAVE TO SAY: “Screen has the best colours I’ve ever used. It keeps the hair feeling divine every time its coloured. My customers are so happy I made the change, they noticed the difference after the first service, so I knew I was on a winner.” Lisa “I love how they’re true to colour and there’s no fading between appointments. My clients with sensitive scalps have been particularly happy, they have had no tingling sensations or irritation after the service which keeps them coming back every time.” Vicki Made in Italy with 50 years of experience, their philosophy remains true to their three pillars: Innovation, performance and education.

SCREENHAIRCARE.COM.AU #SCREENHAIRAUS | 1800 635 545


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