Year 13 Issue 2
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For more information, contact your Area Manager or email email@example.com
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ON THE COVER
HAIR BIZ FORUM 2019
20 A Celebration of Colour - ghd
22-24 What’s On at HAIR BIZ FORUM 2019
AUSTRALIAN HAIR INDUSTRY AWARDS
74 Making Good Stylists Great By Tynne Sanders 75 Who’s Teaching Who By Sandy Turner
10 Editors Letter 18-19 Industry News 64-65 Hair Shop 66 Dateline City 68 Get the Look – Comfortel
FEATURES 12 Philip Bell, Ashoka Hair 14 Brett MacDonald Shines in the UK 16 10 Minutes with Dee Parker Attwood 32-35 Vivid muk Direct Dye 36 Courtney Act Celebrates Colour for Mardi Gras 2019 38 Let’s Paint By Kristina Russell 40 Essence of Beautiful Hair 46 Hair Beauty Co-Op Celebrates 75 Years 52 Green Cosmetics Products that Respect the Hair and Skin 54 Get Healthy Hair Back 56 Eksperience 62 Colour My World Safely By Simone Lee
26-27 AHIA 2019 Finalists Announced
HOT SHOTS TEAM 28-29 Hot Shot 2019 Finalist Announced 30-31 Fushion by 2018 Hot Shots Team
PROFILE 42 A Modern Day Phenomenon By Linda Woodhead 44 Top End Talent By Kym Krey 48 Leading Ladies By Tracey Hughes 50 A Salon Swap by Kym Krey
EVENTS 58 Affinage Professional Photographic Colour Competition 2019 60 Hair Expo Announces Final Line Up
BARBERING 70 The Humble Achiever By Linda Woodhead 72 Crooning with Panasonic
BLOG SPOT 76 Tracey Hughes 77 Paul Frasca 78 Justine Herald 79 Geoffrey Herberg 80 Steve Corthine 81 Kirstie Stafford
BUSINESS 82 Social Influencer Marketing by Timely 84 Navigating International Stylist Visas By Sandy Chong 86 Drugs in Salons By Kristy McKenzie 88 The Price is Right By Simon Murray 90 Certificate III in Hairdressing By Anthony Gray 92 Letting Go By Caitlyn Menzel 94 Why There is Never Money For You By Jessica Giles 96 Killer Facebook Post Ideas By Estelle Oliveri 97 Why Every Hair Salon Should Consider Offering A Guarantee By Sabri Suby 98 7 Sure-Fire Steps to Keep Your Salon Clients Coming Back By Kai Schnitzler
1 2 Y E A R S O F H E A LT H Y H A I R
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CONTRIBUTORS Kym Krey Linda Woodhead Simone Lee Tracey Hughes Paul Frasca Justine Herald Geoffrey Herberg Steve Corthine Kirstie Stafford Tynne Sanders ndy Turner Sandy Chong Kristy McKenzie Simon Murray Anthony Gray Caitlyn Menzel Jessica Giles Sabri Suby Kai Schnitzler
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HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.
Running any business successfully in an ever-changing world is no easy feat, however our industry does bring additional challenges at times. Our long-running and often crippling shortage of skilled staff has left many salon owners looking overseas for talent, but changes to the industry’s visa status have thrown a real spanner in the works for some. In her article, Navigating International Stylist Visas, our AHC CEO, Sandy Chong explains the process now required along with the challenges our current status presents. Don’t miss this if you are considering sponsoring a foreign stylist. Yet another challenge faced in salons today is the prevalence of recreational drugs. In her article, Drugs In Salons, Kristy Mckenzie shares with us her own personal experiences in this area as well as thoughts on how to navigate this topic with our employees. We celebrate the success of home-grown talent, catching up with Aussie Brett Macdonald who is kicking big goals on London, having recently realized his dream of opening a cutting-edge salon and academy, CULt. For those who remember the Synergy days, Brett trained with the legendary Sharon Maher before eventually taking his place with Sassoons, Mahogany and Saco. We were overjoyed with your response to the launch of our new ‘Your Voice’ segment, where we allow you, our readers, to have your say on topics you feel are important to our industry. We’ve even decided to include two submissions to kick this off and are very happy to introduce you to Sandy Turner, college teacher and owner of Mopheadz Hair in Gladstone and Tynne Sanders of Hoopla Salon in Melbourne.
and introduce you to British Hairdressing Awards Hall of Fame recipient and three-time Scottish Hairdresser of the Year, Philip Bell of Ashoka Hair. You have a slew of business articles and blogs to enjoy as all of your favourite writers plus a few newbies on debut, share their wisdom with you. Last but not least we introduce you to our incredible line up for Hair Biz Forum being held at the Star, Gold Coast on 28th April 2019. Good luck also to all finalists for the 2019 AHIA’s and 2019 HOT SHOTS! Winners will be announced at the AHIA Gala Night on the night of the 28th April 2019, also at The Star, Gold Coast! So, with all of that said, there’s nothing more to do than grab something delicious to drink and settle in for some fabulous reading time with your favourite Hair Biz mag! See you at Hair Biz Forum!
Keep your ideas coming in, peeps! Email your story ideas to me at email@example.com For our local salon spotlight, we decided it was about time we visited colleagues in Australia’s Top End and selected Tash and her team at Scalpt Hair in Darwin for this edition’s feature. We also spend 10 Minutes With four-time Australian Hairdresser of the Year Finalist and Victorian Hairdresser of the Year, Dee Parker Attwood,
Kym Krey Editor firstname.lastname@example.org
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FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand. 2 Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. 1
PHILIP BELL ASHOKA HAIR // SCOTLAND
Honoured recipient of the British Hairdressing Awards Hall of Fame, as well as Scottish Hairdresser of the Year three times, Philip Bell of Aberdeen based Ishoka Hair and Beauty is renowned for his creative hairstyling, exceptional standards and hairdressing expertise. Beginning his career over 35 years ago, Philip has been a partner in Ishoka for the past 30 years. Highly respected within the hairdressing industry, his passion for fabulous hair is shown through his beautifully presented photographic work. The award-winning Artistic Director believes you never stop learning and is continually developing his skills as well as generously sharing them with others as he travels across the UK continually educating and demonstrating to enthusiastic audiences. As head of Ishoka’s in-house training program, Philip believes you can never have enough education, and this is very evident within the salon. The entire team undertake constant training with Philip to ensure their techniques are perfected and that clients receive the best possible service at all times. Interested to learn more about the Philip Bell story, Hair Biz Editor spoke with Philip recently.
PHILIP, TELL US ABOUT YOUR EARLY YEARS IN HAIRDRESSING.
When I was 19, I met Malcolm MacNeil, my business partner. As a youngster, I originally wanted to be a doctor but always had an interest in hair. After much deliberation, I knew that I had to follow my hairdressing dream. I originally thought I would be unable to afford a career in hairdressing. I was on the look-out for a job within the industry and found out about a new company opening called Toppys. This was to be the new look ‘Steiner’ and the new franchisee gave me my first hairdressing job when I applied! I spent my first week training in Wolverhampton and was taught by Mr Giovanni. He told me I would have a great career and he was right. I spent my second week working in a salon in Leeds. Over the year I worked with many Steiner stylists and must say I really did learn a lot from them all. A few months in, our new boss asked Malcolm and I to manage the salon and this was the beginning of the big picture for us. After a short while, Kathryn Longmuir joined the team and after about 8 years, the three of us, due to circumstances, opened our own salon, Ishoka. 12
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WHO WERE YOUR INDUSTRY HEROES BACK THEN AND WHO INSPIRES YOU TODAY?
Throughout my entire career, my role model has always been Trevor Sorbie. He was always coming up with something new and exciting and really took hairdressing to a new level. From photographic to session work, he has always really inspired me. Anthony Mascolo has also become a firm favourite of mine. His creative drive is something completely inspirational, and what he has achieved is incredible.
YOU OPENED ISHOKA HAIR ONLY 8 YEARS AFTER STARTING YOUR HAIRDRESSING CAREER - A BIG STEP TO TAKE IN YOUR EARLY EARS. WAS BUSINESS OWNERSHIP ALWAYS A GOAL FOR YOU?
Absolutely. I was very fortunate to have such a close friendship with my two business partners, Malcolm MacNeil and Kathryn Longmuir, and when the opportunity arose, it really was a chance I had to take. We all bring something different to the business and it works so well.
IS THERE A STORY BEHIND HOW THE NAME, ISHOKA, WAS CHOSEN?
The name Ishoka is Japanese and was influenced by Japanese designers Yohji Yamamoto and Issey Miyake. The definition of the name is ‘One who designs style.’
EDUCATION HAS BEEN AN ABSOLUTE PASSION OF YOURS AND EVEN TODAY, YOU ENSURE ALL STAFF UNDERTAKE TRAINING WITH YOU CONTINUALLY, SO THEIR SKILLS ARE PERFECTED. WHY IS THIS SO IMPORTANT, DO YOU BELIEVE?
In the hairdressing industry, I believe education is the foundation of our craft. With technology advancing and products, services and techniques constantly changing, it is, I believe, essential to continue learning, to ensure your skills and techniques are up to date but to also ensure you are catering to the needs of your clients and providing them with the most advanced services and products.
INTERNATIONAL FEATURE WERE YOU ALSO FORTUNATE TO ENJOY THIS LEVEL OF EDUCATION AS A YOUNG STYLIST?
Believe it or not, no. Working with Steiner was fantastic for me as a stylist, as I learnt from those around me and used to work closely with my peers when they had free time. I also continually watched what everyone else was doing which gave me my own view on education. I have always wondered what it would be like to have undertaken ‘formal’ training with the likes of Sassoon.
YOU HAVE WON THE SCOTTISH HAIRDRESSER OF THE YEAR THREE TIMES AND BEEN HONOURED WITH INDUCTION INTO THE BRITISH HALL OF FAME. WHAT IMPACT HAVE THESE AWARDS HAD ON YOUR BUSINESS AND CAREER?
The awards that I have personally won, along with those that the business has won, have been incredible and have definitely contributed to the growth of the salon. To be recognised as the best in your region or for a specific area of your business is a huge accolade, and clients love nothing more than visiting an award-winning salon. We also have our trophies displayed within our reception area and are often complimented on these.
SHARE WITH US WHAT YOU FEEL MAKES ISHOKA HAIR UNIQUE TO OTHER SALONS.
Our salon, based in Aberdeen in the North of Scotland, is something unique and there is nothing quite like this in our region. The salon is set on Aberdeen’s prestigious Albyn Terrace, which houses a row of Georgian townhouses, one of which is our salon. We are situated in a Grade II B Listed Building which covers a total of 4,500 sq ft. The salon has been designed to be welcoming and relaxing, to ensure the client is comfortable at all times. Located on the ground floor, the large reception area boasts a beautiful marble fireplace with soft, comfortable seating where clients can sit and watch a fashion or music DVD on the giant screen and enjoy a cappuccino, café latte or herbal tea before being taken to the main salon for a one-to-one consultation with their stylist. Ultimately, it’s the staff and great hairdressing which makes us special.
WHAT WERE SOME OF THE MOST DIFFICULT CHALLENGES YOU’VE EXPERIENCED ALONG YOUR BUSINESS OR CREATIVE JOURNEY?
Throughout my time in the industry, I have often faced challenges, both business and creatively, however what is important is to always have a plan B! Sometimes things happen which are out with your control, however it is essential to always have a back-up plan, just in case your first plan doesn’t quite work out. For example, when shooting collections, you must have a back up plan. Often things change such as the model’s hair, which you have not been prewarned about. You need to be able to think on your feet. Just remember, you must be able to adapt at all times – that is the most important thing. No two days are ever the same!
FROM WHERE DO YOU DRAW CREATIVE INSPIRATION TODAY?
I take inspiration from all around me. Within the industry, I am very fortunate to travel quite a bit and love visiting new places as this gives off different messages and creative visions. I also am heavily influenced by fashion and art, and love visiting galleries such as the V&A to take in the new exhibitions. I am also an Ambassador with Schwarzkopf Professional and I am very fortunate to work alongside some of the most creative individuals within our industry. We always bounce off each other and I am very inspired by each individual’s own, personal style.
“I BELIEVE THAT HARD WORK EQUALS SUCCESS AND WORKING TOWARDS SOMETHING ALWAYS MOTIVATES ME.” WHAT ARE YOUR SECRETS TO SELF-CARE AND JUGGLING THE DEMANDS OF YOUR BUSY TRAVEL SCHEDULE?
Always make time for yourself to relax and unwind. When travelling regularly and constantly on the go, try and set aside 30minutes to unwind and get your thoughts together. This could be just having a period of quietness, going for a walk, going to the gym or listening to some music. This, for me, is essential and really helps me when travelling. I always plan my days too, so I can squeeze in some time to relax.
SHARE WITH US YOUR PHILOSOPHIES AROUND STAFF SELECTION AND DEVELOPMENT. HOW DO YOU FIND, KEEP AND GROW HIGH PERFORMING STAFF?
Education is the foundation of our craft and there is always something new to learn. You will achieve so much success if you continue to learn. You can never learn enough. Another thing which I feel is very important, is to immerse yourself within the industry. There is more to hairdressing than just cutting hair. We have the most incredible education facilities, fantastic competitions and exhibitions and have a whole range of opportunities.
We are very fortunate at Ishoka Hair and Beauty, as many of our team members have been with us for a very long time, some since the beginning! We want the best team and provide continuous education and great staff benefits. Our salon is recognised as the best in the region and we are very fortunate that many of our team members have joined us for this reason.
WHAT ADVICE WOULD YOU GIVE OTHERS WHO DREAM OF BUILDING AN IMPACTFUL BRAND?
WHAT HAS BEEN YOUR GREATEST LESSON OR PIECE OF ADVICE ALONG YOUR BUSINESS JOURNEY?
WHAT’S ON THE AGENDA FOR THE FUTURE?
To work hard and continue to educate yourself. Within our industry, techniques and products are ever evolving, so you really cannot stop learning.
Have a vision and make this your ultimate goal. Work your way back from this and put a plan in place to ensure growth and success. I believe that hard work equals success and working towards something always motivates me.
In the future, I would like to continue travelling within the industry, sharing my skills and expertise with the younger generation and being part of their growth within the industry is fantastic. Hair Biz Year 13 Issue 2
AUSSIE SHINES IN THE UK
BRETT MACDONALD Founder of CULt
Originating from Australia, twice nominated Australian Hairdresser of the Year and winner of the coveted Australian New Creative Force Award, Brett Macdonald is making serious waves in the UK. A Teacher, Designer and Visionary within the world of hair styling for more than 2 decades, Brett has studied with Vidal Sassoon, helped establish British Hairdressing Franchise Mahogany in Australia, and acted as a UK Creative Director for the prestigious Saco Schools and Salon. His widereaching responsibilities have covered everything from brand guardianship to trend curation and day to day operational management.
“CULt IS AND ALWAYS WILL BE ABOUT THE PEOPLE WHO WORK FOR IT!” 14
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One of the first 8 members of the Australian F.A.M.E. team, Brett travels extensively to inspire and train hairdressers around the world – demonstrating his technical ability and imparting his enthusiasm for beauty to everyone he encounters. His lasting dream has been the creation of a cuttingedge salon and academy. A space, which combines different schools of style into an inclusive new approach to hairdressing. CULt is the realisation of that dream. Hair Biz Editor Kym Krey caught up with Brett recently to learn all about this exciting new venture.
BRETT, YOU BEGAN YOUR HAIRDRESSING CAREER IN AUSTRALIA. TELL US ABOUT THOSE EARLY YEARS.
In the early days we were constantly doing hair, when we were not working all hours in the salon or doing 2 to 3 training sessions a week, we would sit up till the early morning discussing it or prepping for competitions or shoots. To say we were obsessed is an understatement.
AT SYNERGY, YOU WOULD HAVE WORKED WITH THE GREAT SHARON MAHER? WHAT IMPACT DID SHARON HAVE ON YOUR CAREER?
Sharon was a force. I always admired great women in my life and Sharon and I hit it off straight away. I loved the way she was successful by thinking out of the box and how much honest pleasure she got from “Getting people juiced up creatively”, as she put it.
WHAT PROMPTED YOU TO HEAD TO THE UK?
I finished my apprenticeship with Stelios Papas and gave back a year and then London was always a goal. I’ve always loved London from the moment I went for a trip to Salon International as an apprentice.
DESCRIBE FOR US YOUR EARLY YEARS IN THE UK AND ADJUSTING TO THE DRASTIC CHANGE OF CLIMATE!
As a boy who spent every weekend water skiing in Brisbane and school holidays on the Gold Coast, I’m surprised how little the weather affects me. My early years were work, work and more work. I was lucky to get a job at Vidal Sassoon and was completely absorbed in my work. The food and grubby street scene and packed buses and tube (underground) was and still is, the hardest to swallow.
WHAT WERE THE MAIN DIFFERENCES THAT YOU NOTICED BETWEEN THE AUSTRALIAN AND BRITISH HAIRDRESSING SCENES?
The British scene is massive with so many players and companies. Australia is easier to get noticed and to have opportunities. In the UK there is so much room for different levels and sub cultures even in the 2 worlds of editorial and technical hairdressing.
HAVE YOU ALWAYS SOUGHT OUT SPECIFIC MENTORS FROM WHOM YOU WANTED TO LEARN?
Yes, I’ve always looked at what my strengths and weakness were and thought about a good fit for me to grow and expand as a hairdresser. I’ve worked for over 10 companies and every time I’ve taken away something I can use for myself and my own business (and things not to do).
WHAT INFLUENCE DID YOUR TIME WITH SASSOON AND MAHOGANY HAVE ON YOUR SKILLSET AND CAREER OPPORTUNITIES?
I struggled very badly when I first started hairdressing. As young kid I had ADHD and when I was in my teens doing my apprenticeship, I never got it. If it wasn’t for the fact that I was best friends with Dimitri Papas and working for his dad I would have been fired 10 times over. I’m very thankful to Stelios for putting up with me for so long. At Sassoon’s however, I really got it and it was like someone turned the light on for me. I’m very technical and analytical and Sassoons was a great fit for me in this way.
WAS YOUR ROLE AS CREATIVE DIRECTOR FOR SACO SCHOOLS AND SALON THE IMPETUS FOR THE CREATION OF CULt?
To some degree, yes, but I’ve always wanted my own business. At Saco I was fortunate to get a lot of opportunities and served as Richard’s righthand for 8 years, having input into all aspects of the business and in some way this also shaped what I wanted CULt. to stand for.
EXPLAIN FOR US YOUR VISION OF CULt.
CULt is and always will be about the people who work for it! We would like to think that within 5 years we would have a strong team of stylists and educators, competent not only in precision hairdressing and colour, but also with a strong editorial capability and skillset that sets them apart!
WHAT WILL THIS NEW VENTURE BRING TO THE INDUSTRY THAT IS NEW AND UNIQUE?
We feel the worlds of precision hairdressing and editorial styling have been separate for too long and want to create a new inclusive way into looking at hair and combining these ideas which is reflected in our educational program and company structure.
WHAT HAVE BEEN SOME OF YOUR MOST PROFOUND LEARNING EXPERIENCES ALONG YOUR JOURNEY?
CULts first ever big show was a massive kick and even though it wasn’t anything we hadn’t done previously, being able to do it our way with the CULt ethos was an amazing experience and taught us to follow our path and trust in our team and approach.
WHAT ADVICE WOULD YOU GIVE YOUNG ASPIRING STYLISTS WHO WANT TO EMULATE YOUR INTERNATIONAL SUCCESS?
Create a path and stick to it. Don’t follow the crowd if it’s not your fit as everyone has their own story, and remember, be careful what you wish for! There are huge sacrifices in time and effort but that’s nothing compared to the sacrifice of living away from family and friends if you want to make it internationally.
“DON’T FOLLOW THE CROWD IF IT’S NOT YOUR FIT AS EVERYONE HAS THEIR OWN STORY”
10 MINUTES WITH
DEE PARKER ATTWOOD Four-time Australian Hairdresser of the Year Finalist, Dee Parker Attwood is one of Australia’s most indemand hair stylists and educators. With a career spanning over 20 years, Dee’s passion is dedicated to creating both cutting edge and on-trend styles and sharing her extensive knowledge with others.
With an ever-expanding portfolio of celebrity clients, Dee juggles the demands of co-owning and running top Melbourne salon, Wieselmann, with traveling interstate and internationally as a Schwarzkopf Creative Guest Artist. Her accolades include being Victorian Hairdresser of the Year 2016, Hair Director for both Brisbane and Melbourne Fashion Weeks and regular judge of industry competitions such as Wella Trend Vision AU/NZ, HBIA and IHS and of course, Mentor to our very own Mocha Hotshots Team! Celebrating the success of such a wonderful Australian talent, Hair Biz Editor, Kym Krey spoke with Dee recently.
TELL US WHAT YOU DO IN THE INDUSTRY TODAY:
I am a hairstylist, but first and foremost I am a salon owner at Wieselmann Pure in South Yarra, Melbourne. Also, I am an ambassador and educator for Schwarzkopf Professional across both Australia and New Zealand. To help us get to know you a little more, would 16
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you tell us a little about your upbringing? E.g. where you grew up; what your family did; what life was like in your family etc I was born and raised in New Plymouth, New Zealand, growing up on a farm. My Mother was a hairdresser and my Dad worked on the farm. They both have big personalities and are very loud, so I never had a chance. I had to be loud too, just to be heard!
HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY?
I got involved in hairdressing very early in my life because I was surrounded by it. My Mother and Aunty were always doing people’s hair around me and I just started helping. That was how it all started!
DID YOU ALWAYS KNOW HAIRDRESSING WAS GOING TO BE YOUR CAREER?
Yes, I always knew. I never considered anything else. I loved playing with hair even when I was very young. All my dolls were bald.
“I THINK IT’S ALL ABOUT BALANCE AND WE ALL NEED TO HAVE SOME FUN. IF I AM LAUGHING, I AM HAPPY.” WHO ARE YOUR HEROES AND INFLUENCERS?
First my beautiful mum, she has cut hair for over 50 years. The incredible lady who trained me, Lyndsay Loveridge, and taught me all the basics and foundations of hairdressing. Lyndsay also trained many successful hairdressers, including Patrick Cameron. She took the time with every single one of us to make sure we understood every aspect and made us all practice until perfect and I also admire my business partners Di Spy, Tara Patience and of course David Wieselmann (my favourite haircutter of all time). Not forgetting my mentor, 5x ‘Australian Hairdresser of the Year’ Frank Apostolopoulos.
WHEN DID COMPETITION WORK BECOME A STRONG FOCUS FOR YOU?
I always loved doing competition work because it was so creative. In New Zealand I would travel across the North Island entering different regional competitions on the weekends. I had many successes when I was younger, including ‘New Zealand Apprentice of the Year’.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
The thing I am most proud of is our salon, ‘Wieselmann Salon’. I am proud of the culture we have created and all the great hairdressers we have trained. And of course, any time you get to be a finalist in Australian Hairdresser of the Year!
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER?
I would be a singer or a performer. Anyone close to me, knows my family and I love to sing. Even if we don’t know the words!!
THREE THINGS YOU’RE PASSIONATE ABOUT:
• Yoga- I practice Hot Yoga every day when possible. I find it hard to relax and it has really helped me. Plus, 6am is my
favourite time of the day. It’s when I get my best ideas. • Hair • Eating & Drinking - I am a shocker and we have our favourite restaurants around South Yarra that we keep going back to. I really need to explore more in other postcodes! There are so many great places in Melbourne.
DESCRIBE YOUR IDEAL SUNDAY:
My ideal Sunday would start with an hour of Yoga, then coffee. Following that I would head to the Mornington Peninsula. It’s my happy place and we spend a lot of time there. I would be surrounded by family and friends and head to my favourite Polperro Winery for a long lunch... maybe even with a late afternoon nap on the couch.
WHAT’S ON YOUR BUCKET LIST TO DO OR ACHIEVE?
I still have a lot I want to achieve and am only really just getting started. I only really recently, in the last few years, learnt the art of discipline and practicing and it’s starting to pay off.
DO YOU HAVE A MOTTO OR SIGNATURE LIFE PHILOSOPHY?
My motto is: Work Hard, Play Hard. I try to surround myself with people who make me laugh. I think it’s all about balance and we all need to have some fun. If I am laughing, I am happy.
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
It’s my mission to get ‘Female Creative Haircutters’ and females in general, greater profile and more opportunities in the Hairdressing industry. I want more educating and on-stage opportunities for females, and at some point, I would love to put together a young female art team and do a show at Expo.
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?
My favourite pets are miniature ponies and if I had a farm, I would have as many as possible running around! Hair Biz Year 13 Issue 2
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS AMAZING HAIR AUSTRALIA EXPAND INTO USA & GERMANY
The revolutionary Smart Mirror was co-created with Wella Professionals hair stylists and salon owners, based on research to identify the biggest opportunities for innovation in the hair salon experience. The survey of nearly 1,700 stylists and clients revealed that they desire more personalized consultations in the salon and better connections outside of the salon. The new technology can run on any connected device, including tablet or mobile phone, making it flexible and portable to be scaled at salons of all sizes. www.coty.com
EASYDRY CELEBRATES 15 YEARS WITH 5 GREEN AWARDS NOMINATIONS
Australian hair extensions brand Amazing Hair recently announced their expansion into the United States and Germany after their successful exhibition at US Cosmoprof. This means the brand will now be available throughout Australia, Middle East, Europe and the USA. It’s been a busy year of rapid growth for the brand which exhibited at Beauty World Middle East, Australian Hair Expo (presenting both Amazing Hair & Gamma Piu), Cosmoprof USA, Brisbane Hair & Beauty Expo, Hair House Warehouse National Conference and supported Hair Biz Forum and Hot Shot Awards. Amazing Hair also boasts an impressive portfolio of ambassadors, supplying wefts and extensions to Kevin Murphy for his show-stopping runway looks at Melbourne Fashion Week. www.amazinghair.com.au
Disposable towel pioneer, Easydry, celebrates its 15th year in business with an incredible five nominations in the prestigious Green Awards. Easydry has been shortlisted amongst tough competition in the Green Product, Green Technology, Green Small Organisation, Green Manufacturer and Sustainable Water Achievement categories. The awards celebrate the company that has made the most significant contribution to tackling climate change and helped encourage others to do the same. Easydry CEO, Anne Butterly, has dedicated the past fifteen years, since inventing the first ever disposable, eco-friendly salon towel, to helping salons across the globe cut their water use. In the process she has massively reduced the industry’s carbon footprint. Easydry has enabled salons to save millions of litres of water worldwide. www.easydry.com
HAIR EXPO HAIR-3RS (RECOGNISE, RESPOND AND REFER) SEMINAR WILL TRAIN SALON PROFESSIONALS TO HELP CLIENTS EXPERIENCING FAMILY VIOLENCE
CLIENT DIARY ADDS PRE-PAYMENTS FOR ONLINE BOOKING TO REDUCE NO SHOWS
Helping to reduce no shows and late cancellations, Australian software company Client Diary has added the ability to charge clients a deposit for online bookings. With a range of flexible options, your business can now charge either all clients if booking online, or only new clients, to suit your needs. You can charge a deposit for more expensive services or you can even tell the system to charge clients who have no showed recently. This flexibility gives you control over who you want to pay a deposit and who you are happy to let book without one. Clients must agree to the terms of their booking and if they don’t show up, the deposit is already in your bank account. The stress of chasing no show fees is now gone as you’ll already have the money. www.clientdiary.com
COTY UNVEILS WELLA PROFESSIONALS AUGMENTED REALITY ENABLED SMART MIRRORS
Powered by the award winning CareOS operating system, the new Wella Professionals Smart Mirror revolutionizes the hair colour experience from consultation to aftercare with live AR hair colour try on, facial recognition that enables the retrieval of past looks and 360° video capture to view the hair at every angle, among other services.
Salon professionals from around Australia will be able to learn the most effective and safest ways to help clients experiencing family violence in a seminar presented by Eastern Domestic Violence Service (EDVOS) at Hair Expo Australia, held in Sydney on Monday, 10 June at 3pm. EDVOS Executive Director Jenny Jackson said the seminar will prepare salon professionals for what to say and what to do (and not do) when a client discloses that they are experiencing family violence. “The HaiR-3Rs training teaches salon professionals how to Recognise, Respond and Refer, which helps the client and also the salon team who may not know how to help or best respond” Ms Jackson said. “It is important to be very clear that we are not teaching salon professionals to be counsellors. The training, developed specifically for salon professionals, is about supporting them to safely and appropriately recognise, respond and refer victims of family violence to specialist family violence services, such as EDVOS”. The HaiR-3Rs seminar follows on from Hair Expo’s 2018 event in Melbourne, Safe Hands, where hairdressers discussed the importance of knowing how to help both clients and team members with family violence in their lives. www.edvos.org.au/hair-3rs
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS HTZ HAIR APPOINTS LORNA EVANS AMBASSADOR HOT TEAZE HAIR STYLER LAUNCH
Renowned Hair Educator Lorna Evans will be educating stylists throughout Australia on the revolutionary Hot Teaze styling tool as part of her Ambassadorship for the brand. The Hot Teaze uses texturizing ridged plates to quickly and easily add body and volume to the hair roots. Lorna will be producing two videos per month on how to use the tool and will share these across her social media platforms and email database. She will also be doing six look-and-learn style events plus six hands-on workshops showcasing the HTZ Hot Teaze and all attendees will receive a $50 discount on any purchase. At Hair Expo 2019, Lorna will be at the Look & Learn Theatre and main expo stage showcasing the tool so make sure you reserve your seat! To be notified for Lorna’s events and workshops contact Lorna at info@ lornaevanseducation.com.au. To view the videos, subscribe to Lorna’s channels via her website: www. lornaevanseducation.com.au
ORIGINAL & MINERAL HAVE APPOINTED BRAD MULLINS AS THEIR EDITORIAL AMBASSADOR.
O&M have announced the appointment of Brad Mullins as the brand’s Editorial Ambassador. Brad will be heading up O&M editorial, responsible for all fashion alliances including most recent collaborations with P.E Nation and By Johnny. Brad’s innovative style and technical abilities as a hair stylist has made him one of the most sought after in the industry. Working alongside A-list photographers, such as Duncan Killick, Bec Parson and Steven Chee, with editorial credits for Marie Claire, Vogue and Harpers Bazaar, Brad has a reputation as a leading stylist in the fashion and hair industry. “I’m thrilled to be joining O&M in an inclusive role at this pivotal time for the company with the success of their new colour and fabulous new O&M studio space” said Brad. www.originalmineral.com
set to offer an innovative, inspiring, industry-relevant calendar of education and training in 2019. Academy Creative Director and Co-owner, Mary Alamine, leads the education team and delivers their signature C.P.R. workshop and other talented educators include: • Travis Bandiera – Colour & Balayage Expert • Samuel Bennett – Cutting Mastery • Emma Copper – Tape Hair Extensions – application & client base The 2019 calendar is packed to the rafters with value-loaded education that will most definitely have an immediate impact on skills on the salon floor, placing emphasis on practical hands-on workshops, with every workshop designed to improve skills relative to a salon environment and to maximize benefits versus investment. www.royalshair.com.au/education
AMBER MANNING, JUST CUTS GM, ANNOUNCED AS TOP 10, INSIDE FRANCHISE BUSINESS’S TOP FRANCHISE EXECUTIVES
Just Cuts General Manger, Amber Manning was named number 10 at the Inside Franchise Business’s Top 30 Franchise Executives event and one of only two women announced in the prestigious Top 10. ‘This is a fantastic example of why women in senior roles are the powerhouse franchise business success in Australia’ Said Denis McFadden, Founder of Just Cuts Franchising. ‘We need to see more of it’. Amber said of the title. ‘I’m proud to have won top 10 and could not have achieved this without my amazing team and our wonderful Franchise Owners. This acknowledgement is a true testament to the strength of the Just Cuts community as a group.’ Inside Franchise Business Top 30 Franchise Executives report puts the spotlight on the outstanding 30 high-performing individuals who made their mark on franchisees across their networks in 2018.It’s a recognition that franchise success is not just about the numbers or network growth... franchise success is a result of a 360 view of the livelihoods of the franchisees.” The Top 30 Franchise Executive were judged on six categories, being Best Practice, Innovation, Leadership, Franchise Citizenship, Industry Impact and Professional Development. www.justcuts.com.au
HAIR EXPO AUSTRALIA ANNOUNCES 2019 AWARDS AND EVENT SPONSORS
ROYALS HAIR ACADEMY DELIVERS COMPREHENSIVE 2019 EDUCATION CALENDAR
In line with their commitment to perfecting and mastering skills and creating superstar ‘A players’ who really stand out, Royals Hair Academy is once again
As part of a new multi-brand sponsorship model, Hair Expo is delighted to welcome leading Australian scissor brand Excellent Edges, heat-styling brand Hot Tools, and haircare and colour brand Original & Mineral (O&M) as its special partners this year. The brands are exclusive category sponsors in 2019, with Excellent Edges the official scissor partner. www.hairexpoaustralia.com
A CELEBRATION OF
ENERGY & COLOUR
Introducing the Limited Edition ghd Festival Collection
Inspired by the carnival spirit and vibrant energy of music festivals, ghd proudly presents their most hedonistic headliner yet with the festival collection: A collection that heroes a kaleidoscope of colours. Festivals are the new catwalks where dressing to express as well as to impress go hand in hand, and where the hottest head-turning looks go viral in an instant all around the world. From Splendour in the Grass to Coachella, women and men everywhere are escaping the everyday to discover new experiences and connect with likeminded people. It’s no surprise that millennial attendance at music festivals has doubled in just 3 years, with many looking to reinvent their beauty look and fashion style with every ticket purchased. Thanks to social media, festival looks are seen and shared in real time ready for people to like and comment in an instant. To compliment the festival collection, education will be provided by ghd educators nationwide. From frohawks to jewelled tresses, this season your clients can be transformed into the queen of their scene. The limited edition ghd festival collection includes a line-up of ghd professional performance products that create unbeatable styling results to help you achieve any look and they now come wrapped in a luminous rainbow of colours. Instagram: @ghdhair_anz www.ghdhair.com/au
“HEAD-TURNING HAIRSTYLES AND FASHION-FORWARD LOOKS THAT COMMAND ATTENTION IN THE DIGITAL WORLD JUST AS MUCH AS REAL LIFE.”
“THE NEW LIMITED EDITION ghd FESTIVAL COLLECTION IS THIS SEASON’S MUST-HAVE ACCESSORY FOR THE STYLE-CONSCIOUS FESTIVAL-GOER.”
e g a t S e n i h S r e p u S
Become the scenthe queen of e with g hd
ghd PLATINUM+ STYLER RRP $350.00 WITH HEAT PROTECTIVE BAG
Innovative predictive technology in the sensors work to predict your personal hair needs and adapt the delivery of power accordingly. By recognising the thickness of your hair and the speed at which you are styling, this tool delivers unbeatable results faster than ever before. Don’t let the wild weekend frivolities mess up your locks! Keep your look on point with the prism-like shine of the ghd platinum+ for the hottest festival hairstyles.
e g a t S t u o w o l B ghd AIR HAIRDRYER ®
Be blown away with the salon-quality and precision of the ghd air® hairdryer, accented in a spectrum of colours. With its professional-strength motor and advanced ionic technology, ghd air® delivers exceptionally fast drying and styling, while also helping to reduce frizz. Express your style this festival season and impress with the results.
e g a t S k e e l S & h Smoot ghd GOLD® STYLER
RRP $290.00 WITH HEAT PROTECTIVE BAG
Add an element of edge and variety to your festival hairstyles this year with the help of the best-selling ghd gold® styler. Featuring dual-zone technology for premium performance, a modernised design for smooth, snag-free styling, and delivering unparalleled results, this season dusted in soft rainbow hues.
The ghd festival collection is now available to order, so contact your ghd sales representative or call 1300 443 424
HAIR BIZForum 2019
THE MARQUEE, THE STAR GOLD COAST, BROADBEACH ISLAND, BROADBEACH 4218 QLD Sunday 28th April 2019 | 9.30am – 4.30pm | FULL DAY TICKET $249 | Apprentice Price $149 Ticket includes ALL SHOWS, Arrival Tea & Coffee, Lunch, Afternoon Tea & Show Bag!
NOW IN IT’S TENTH YEAR, this annual educational event is back bigger and better than ever in 2019 at a new venue and location - The Star, Broadbeach, Gold Coast QLD.
from the incredible line up of talent and find out what you can expect to see on this day of days, unlike any other!
Continuing with the well-received format established last year, Hair Biz Forum will include a fast-paced all-inclusive event described in 2018 as “Splendour in the Grass for Hairdressers!” With catwalk and theatre seating for 500+, the event will still be a mix of Creative and Business Sessions offering education, entertainment and inspiration. Organisers, mocha publishing, have kept the all-inclusive ticket price to $249.00 making the event more accessible than any other industry event, to all individuals, as well as the best value for money ticket in town, not to mention the special apprentice price of $149 to encourage the youth of the industry to attend.
ANDREW BARTON - UK
Meet, Mingle, Learn and be Entertained!
Sponsored by EVY Professional
MEET THE ARTISTS With a stellar line up of artists this year appearing live at HAIRBIZ FORUM, we invite you to take a sneak-peak at what to expect
Sponsord by Depot Male Tools Positive, inspiring and focus driven, Carlos Lopes started as a Hairstylist back in the mid 90’s in London and soon after, entered the corporate world working with some major brands throughout the world, in various Artistic, Education and Business Development roles. Today, leading the international development of DEPOT MALE TOOLS, as the Global Manager, he has presented in 30 countries in less than 3 years, discussing the important topic of how to understand market changes and how to project for the market evolution in men’s grooming. Carlos will present a must-see session on:- WHAT’S THE HIGHEST GROWTH MARKET IN THE INDUSTRY AND ARE YOU MISSING OUT?
This full day program starts with arrival tea and coffee at 9.30 and officially begins at 10 am – 4.30pm with buffet style lunch and afternoon tea. This represents amazing value for money and allows a cross section of delegates to attend. Owner Linda Woodhead says of the event, “Once again we have brought together over 30 artists and speakers for our audience to enjoy all in one day for under $250. With a delicious buffet lunch and afternoon tea included, show bags from our sponsors with heaps of goodies, HAIRBIZ FORUM represents the BEST VALUE FOR MONEY of any event on the Australian Hairdressing Calendar.”
CARLOS LOPES – ITALY
DESIGN TEAM Sponsored by Matrix
Renowned as hairdressing royalty in the UK, Andrew has held the title of British Hairdresser of the Year and British Hair Icon! Get Ready Australia as he presents his latest project, BEEHIVES, BOBS AND BLOWDRIES! Exploring the cultural significance of hair fashion, through the rise of the celebrity hairdresser, Andrew will share his signature hair philosophy and hair styling techniques from the past 50 years, giving them a unique spin with current hair fashion trends!
Join MATRIX Legendary Hair legends, STEVIE ENGLISH, KOBI BOKSHISH & MAT JOHNSON take the stage to share their acclaimed talent, fresh inspiration and high calibre creative ideas in an unforgettable session! Our hairdressing industry is very close to the heart of these successful Matrix business owners. This inspirational event will not only encompass the
Sunday 28th April 2019 | TICKETS ON SALE NOW | $249 | www.hairbizforum.com.au
latest colour, innovative cutting techniques, and fashion trends from around the world but give you a snap shot of their business life. Grab your team and join these award-winning Matrix Design Team members for a session not to be missed!
W.E.A.T - WAHL EDUCATION & ARTISTIC TEAM Sponsored by WAHL BARBERING AT ITS BEST! WITH W.E.A.T. Members JAKE PUTAN & BEN KANE Trends are changing – are you ready? W.E.A.T. Australia announces the release of THE DISRUPTION COLLECTION. Do more with your clippers that you every dreamed possible! The Wahl Academy Australia Education Program is designed to provide you, the professional stylist and barber, with training from the best barbers in the country, hand picked and trained as the Wahl Education and Artistic Team.
Simone Lee is the owner of the prestigious salon brand Tyler Reid Hair, a world renown formally qualified trichologist, creative artist and platform educator. Simone has become a highly successful creative artist and is recognised as one of Australia’s best hair science experts. future, this session will showcase a stunning array of colour work combined with haircuts, encompassing todays everyday client, to the fashion forward muse of tomorrow.
Recognised as a leading educator in Long Hair styling and Avant Garde looks, Geoffrey will be sharing some of his unique techniques and approaches to the way in which we can mould and create new shapes and textures in hair.
OSCAR OSCAR ART TEAM Sponsored BY Shu uemura
Proudly presents OUR DAUGHTERS, under the artistic Direction of Mr JACKY CHAN, Victorian Hairdresser of the Year and Creative Director, LEE COHEN Australian Hairdresser of the Year and 3x Queensland Hairdresser of the Year
Visually capturing the French women who embody the essence of everything Paris, couture fashion and opulence sensibility. Beginning with a simple black bob, morphing through various stages into a stunning Avant Garde extravaganza. THE ARTISAN is about transition; showing how quickly one style can merge into the next, evolving before viewers eyes. Sharon is the master of creativity, she would enthral you: this is a vision not to be missed. One of the most acclaimed hairdressers and educators in the world today and even after five decades in the industry, continues to revolutionise the way stylists learn, access and absorb education.
GEOFFREY HERBERG Sponsored by Milkshake RETROSPECTIVE - A CELEBRATION OF 30 YEARS Taking inspiration from the past to create the
With Rozlyn Thomas, Chloe Hegan, Jaci Bevan, Belle Jackson and KK Tulisi
Celebrating 30 years in the industry, this show is inspired by some iconic award winning imagery and past work created by Geoffrey Herberg throughout his glittering career.
SHARON BLAIN THE ARTISAN PRESENTER
During the 1800’s, many famous artists such as Degas, Renoir and Picasso created breathtaking masterpieces and so with inspiration drawn from these Parisian artists, Sharon Blain will take you on a mystical journey of extraordinary beauty.
With an industry predominantly made up of females, the OSCAR OSCAR Art Team take this opportunity to say thank you to the great women of their company and indeed the industry at large. The creative team will deliver a compilation of work that will portray the strength of woman.
Kristina will share her expertise in Colour Theory, in her session “PAINT + KNOW WHY”, including discussions on the universal Pantone Colour System referring to Creative Colour Chords for Hair. Expect to see Kristina’s signature colours in a dynamic show, sharing techniques you can use behind the salon chair. Kristina is one of the most talented Hair colourists and inspirational hairdressers in the industry. Her out of the box approach to Haircolour dazzles and delights and her focus for 2019 Haircolour Education is all about Hair-Painting for Redheads, Coppers & Pastels, plus the sharing of her logical approach for Colour Corrections. Her studies of Textile Design and Printing at Sydney’s exclusive National Art School changed her perception of colour theory. Kristina injects colour mixing and theory from a different perspective to the hairdressing norm, presented in her ‘pure’ education approach
LIL OFF THE TOP
SIMONE LEE Interviewed by TONY AWAD Sponsored by DNA This action-packed segment HEALTHY HAIR MEANS HEALTHY BUSINESS will change the way stylists think about the practical and technical aspects of hair craft through an insight into the relationship between hair and scalp health, and healthy practices in your salon. Discover how: * specialised product ingredients work, * the differences between natural and organic cosmetics and * how you can use the power of science as a tool to become a holistic creative master.
Meat & Potatoes Dinner is Served featuring:Jules Tognini, Kristian Tognini, Benni Tognini, Ryan King, Sam James, Nathan Yip & Tom White, Deep Dive and get a first-hand look at when you put your education needs in Liloffthetop hands. Danger…there are good times ahead! Lil’ Off The Top is all about education, a lifestyle and a culture. “We dig hair, we love to share and we do everything with a big f#*king smile on our dial!” ...continued over page
Sunday 28th April 2019 | TICKETS ON SALE NOW | $249 | www.hairbizforum.com.au
MIA DE VRIES – THE SECRET FOX EDUCATION With Michelle Halliday ACCESS ALL AREAS is a guided tour of what goes on behind the scenes in our closed facebook group and website. We will answer any questions you might have about online education as a learning platform for both hairdressers and guest artists
an insight into his career and achievements, his challenges and successes and there are sure to be some laughs along the way. Get ready for a historical and memorable session!
INDUSTRY AWARDS - HOW TO REACH THE HOLY GRAIL WITH KYM KREY Presented by Mocha
Mia De Vries is a salon owner & digital disrupter who is making it possible for hairdressers everywhere to be up skilled and inspired, any time, any place and on demand.
PROGRAM HAIRBIZ FORUM 2019 9.30am Arrival Tea and coffee 10.00am Welcome with MC’s Troy and Zara 10.10am Kristina Russell 10.25am The Secret Fox with Mia De Vries 10.40am Geoffrey Herberg 10.55am Edward Beale with Lee Cohen 11.10am Lil Off The Top
ERIC BAILEY WINNING WITH A CHAMPIONSHIP ATTITUDE
11.25am Carlos Lopes
Eric Bailey will inspire you to adopt an attitude that enables you to rise above the crowd. Learn the strategies to meet challenges head-on, to think outside the box, adapt to change, and cultivate passion in everything you do. Eric believes that it all starts with your attitude and getting your heart plus your mind in the right place to face any life challenge. If you think it, then you can change it and you can be it. Get ready to move boldly in the direction of new heights in personal achievement and accelerated performance. Once you get your attitude to square away with your life vision, you can make great strides towards all of your life goals. Learn how to “Get the Winning Attitude Of Champions!”
11.40am Matrix Design Team This panel of experts will be interviewed by Kym Krey, The Salon Mentor/ Editor Hair Biz, on how to assist you in achieving the best creative and business awards entry possible with inside information that you can use to your advantage! THE PANEL Award Winner – Brodie Lee Tsiknaris Business Coach and Judge – Faye Murray PR and Award entry expert – Jenny Burns Award Winners – Kate and Oscar Henderson PR and Award entry expert – Leanne Cutler
YOUR MC’S FOR THE DAY
TROY & ZARA
Interviewed by LEE COHEN Edward Beale is one of a kind! A true ICON in the Australian Hair Industry, and in this very special interview, we invite you to take a trip down memory lane, guided by none other than Lee Cohen, to discover more about this inspiring, innovative leader and trail blazer. As one of Melbourne’s Kings of Coiffure in the 1970’s and 80’s, Edward established a successful group of salons and a highly successful range of consumer haircare tools and products. He was part of the Vidal Sassoon Hair Evolution, launched Australia’s first post graduate school, responsible for training 1000’s of hairdressers, stylist to the stars of screen and stage and instrumental in bringing the likes of Leonard Lewis, Daniel Galvin and Vidal Sassoon himself to our shores. Edward will give the HairBiz Forum audience
12.05pm LUNCH BREAK 12.50pm Troy and Zara 1.05pm Eric Bailey 1.20pm Oscar Oscar Art Team 1.40pm Simone Lee withTony Awad 1.55pm Sharon Blain 2.15pm Holy Grail Awards Panel with Kym Krey 2.35pm AFTERNOON TEA BREAK 3.20pm Troy and Zara 3.40pm Wahl Artistic and Education Team 4.05 pm Andrew Barton 4.30 CLOSE
BACK BY POPULAR DEMAND!! MC’s for HAIRBIZ FORUM 2019 as well as presenters of sessions throughout the day are none other than TROY & ZARA. Masters in Storytelling that empower people to develop rapid rapport by sharing strategic stories that unite teams and inspire positive action. Literally anything could happen!
HAIR BIZForum Sunday 28th April 2019 9.30am – 4.30pm FULL DAY TICKET $249 Apprentice Price $149
Ticket includes: ALL SHOWS, Arrival Tea & Coffee, Lunch, Afternoon Tea & Show Bag!
Sunday 28th April 2019 | TICKETS ON SALE NOW | $249 | www.hairbizforum.com.au
2019 The Marquee, The Star Gold Coast, Broadbeach Island, Broadbeach 4218 Qld
SUNDAY APRIL 28TH
FULL DAY TICKET
9.30AM – 4.30PM
Ticket includes ALL SHOWS, Arrival Tea & Coffee, Lunch, Afternoon Tea & Show Bag!
ANDREW BARTON UK CARLOS LOPES ITALY MATRIX DESIGN TEAM
STEVIE ENGLISH / KOBI BOKSHISH / MAT JOHNSON
WAHL EDUCATION & ARTISTIC TEAM
THE BEST BARBER AND MEN’S HAIRDRESSING TALENT IN AUSTRALIA
SHARON BLAIN | GEOFFREY HERBERG
OSCAR OSCAR ART TEAM
SIMONE LEE with TONY AWAD | KRISTINA RUSSELL LILOFFTHETOP Featuring JULES TOGNINI | THE SECRET FOX ERIC BAILEY | EDWARD BEALE with LEE COHEN THE HOLY GRAIL PANEL with KYM KREY
Kate and Oscar Henderson, Leanne Cutler, Jenny Burns, Faye Murray, & Brodie Lee Tsiknaris
HOSTED BY TROY AND ZARA FROM GREAT TALK
Proudly Supporting Love Your Sister & Hair Aid TICKETS ON SALE NOW www.hairbizforum.com.au
Special discounted combined tickets available for HAIRBIZ Forum & Australian Hair Industry Awards (AHIA) Discounted accommodation also available at The Star for attendees. Phone 07 5580 5155 for any additional information required.
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
FINALISTS ANNOUNCED FOR THE 6TH ANNUAL AUSTRALIAN HAIR INDUSTRY AWARDS FOR 2019 The Australian Hair Industry Awards (AHIA) are the only National Comprehensive Business Awards in the Hair Industry and with specialist, individual and state categories, they are seen as the true benchmark of excellence. A strong panel of National and International business, marketing, coaching, media and educational experts spent over 3 weeks of their own precious time, scrutinizing hundreds of entries in a huge Australian Hair Industry Awards. This year new specialist judges from various industries came on board such as Anne O’Gorman, Awardwinning architect to judge specialist categories such as Salon Design. A full list of judges is available on the AHIA Facebook page. Finalists are based on strict criteria being met, and ranking given which ultimately determines the number of finalists per category and winners. Winners of the 2019 Australian Hair Industry Awards will be announced at the hair industry’s night of night’s gala extravaganza on Sunday
28th April, following the well-known, annual full day educational and inspirational event, HAIR BIZ FORUM. The gala will be held in the Star Event Centre, Broadbeach, Gold Coast, QLD from 7.30pm till late. Tickets include an evening of entertainment and celebration. Each Winner will receive:• A Custom made Crystal Trophy • A profile feature in Hair Biz Magazine • PR sent to national and local media This year sees 4 new categories, Independent Educator of the Year, Best Business Performance of the year for a non-salon company, Best Barber of the Year and Best Eco Salon with Salon design being split into 2 investment-based categories. 2019 also sees the introduction of The AHIA Care Treat and Style Products Awards, a new and exciting addition to the awards, judged in a way never been done before. Prominent PR and media
judges were asked to test products over a 2-month period, which had been repackaged in clean skin containers with non-branded instructions and descriptions, ensuring ranking was based on product alone and not on name. 2019 Hall of Fame recipient, Sponsored by Lee Fran Beauty Imports, will also be announced on the night, providing the ultimate peer recognition to the person who has made an outstanding contribution to the Australian Hair Industry throughout his or her career as well as the Vidal Sassoon Humanitarian Award and a Special Recognition Award. Also announced will be the voted 2019 Wholesaler of the Year Award sponsored by Australian International Industries. All State Winners will receive a winners trophy in the coming weeks and the overall National Wholesaler of the Year winner will be announced at the AHIA Gala dinner. The 2019 HOT SHOTS Winners will also be announced at the Gala Awards dinner!
Gala Awards Dinner to be held on APRIL 28th 2019 at the THE STAR EVENT CENTRE, BROADBEACH, GOLD COAST. QUEENSLAND The AHIA is proudly owned by mocha publishing 2018 AHIA
The 2018 AHIA Winners
Single or table of 10 tickets can be purchased for the gala awards dinner online at
Single Tickets $250 | Table of Ten $2200 Max seats per table - Twelve – see website for pricing
www.mochapublishing.com.au/shop | www.facebook.com/australianhairindustryawards
2019 AUSTRALIAN HAIR INDUSTRY AWARDS FINALISTS JUNIOR/APPRENTICE OF THE YEAR
Chloe Rainger - Rixon Hair Eva Smyth - Rokstar Salon Hayley Macdonald - Kiwi and Bull Salon Jamii Kamusinski - Elysium Hair Brisbane Logan Cook - The End Hairdressing Lucy Beven - Papas and Pace Rachel Morrison - Rubi Hair Windsor Sharmaine Mcdavid - B’Me Hair Salon Tiffany-Jayne Mellor - B’me Hair salon Paige Wolstenholme - Horse Meat Disco Salon
SALON STYLIST OF THE YEAR
Amberley Gittings - Rubi Hair, Richmond Elle Schoemaker - Stelios Papas, Toowong Jess Lazarus - Rokstar Kimberly Hazelton - Revolution Hairdressing, Wilston Village Maryam Nylander - Toni&Guy, Broadbeach
SALON MANAGER OF THE YEAR
Cherie Cowan - Sloans of Lane Cove Freda Nicholas - Papas and Pace Salon Kerrianne Dundas - Harrington Hair Julia Cockman - Pierrot’s Hair Studios, Kalamunda Lyndsey Hayden - Toni&Guy, Perth Central Natasha Shaw - Elysium Hair Brisbane
BUSINESS DIRECTOR/OWNER OF THE YEAR Amy Gaudie - Urban Chic Brodie Lee Tsiknaris - Rokstar Dmitri Papas - Papas & Pace Don De Sanctis – Barber Boys/Barbery Emilly Hadrill - Emilly Hadrill Hair & Extensions Helen Owens - Tigerlamb Julie Jeffery - Pierrot’s Hair Studios Kristie Kesic - Stelios Papas, Toowong Luke Reynolds - Luke Reynolds Hairdressing Sara Briscoe - Roca Verde
SALON DESIGN - EXTENSIVE Edwards And Co. Surry Hills Kamil’s Hairdressing Tigerlamb, Coorparoo Salon
SALON DESIGN - BOUTIQUE Emilly Hadrill Hair Sydney George & Ivy Huntress Hair Religion Hudson Hair The End Hairdressing Toni&Guy Newtown
BEST INDEPENDENT EDUCATOR OF THE YEAR Bernadette Beswick Geoffrey Herberg Jules Tognini Kylie Dwyer Mia De Vries Tom White
BEST CUSTOMER CARE apaR Hair Studio Axis Hairdressing Elysium Hair Brisbane Horse Meat Disco Salon Kiwi and Bull Salon Pierrot’s Hair Studios Rubi Hair Malvern Stelios Papas, Toowong Tigerlamb Tyler Reid Hair
IN SALON TRAINING Edwards And Co. Salons Ella&Jade Papas and Pace Pierrot’s Hair Studios Rokstar Royals Hair
BEST MARKETING AWARD Harrington Hair Luke Reynolds Hairdressing Roca Verde The Fox & The Hair
BEST BUSINESS PERFORMANCE OF THE YEAR (NON-SALON) Excellent Edges Macleod Education The Secret Fox Education
SALON TEAM OF THE YEAR Elysium Hair, Brisbane Infinity Hair Papas and Pace Revolution Hairdressing Rixon Hair Roca Verde Rokstar Stelios Papas, Toowong Tigerlamb Portside Salon Toni & Guy, Broadbeach
BEST BARBER OF THE YEAR
Anthony Staltari - Barber Boys - Barbery Salon Jaimy Mikhael - Styles by Jaimy Jase Alpen - Zeppelin.b Rex Silver - The Garage Barber Shop Xin Guo – Xin Twenty One
BEST BARBER BUSINESS Barber Boys - Barbery Styles by Jaimy The Garage Barbershop
BEST SALON NEWCOMER OF THE YEAR Co. Studio Hairdressing Hello Gorgeous Omorfia Hair & Beauty Tigerlamb Coorparoo Salon
BEST ECO SALON
George & Ivy Roca Verde Toni&Guy, Newtown
THE AUSTRALIAN SALON BUSINESS OF THE YEAR
Winner is determined based on the highest judging points and ranking of one of the winners of the State Salon Business’ of the Year.
STATE WHOLESALER OF THE YEAR WINNERS VIC/TAS – HairCo Hair & Beauty Supplies WA/NT – International Salon Supplies NSW/ACT – Norris, Penrith QLD - Salon Depot SA – Hair Beauty Co Op
The National Winner announced on the gala night is based on the Wholesaler with the highest number of votes received from the State Winners.
CARE, TREAT AND STYLE PRODUCT AWARDS CARE
Best Shampoo & Conditioner Pair
DNA Organics Dayvolume Shampoo and Nourishing Conditioner Goldwell Kerasilk Control Shampoo & Conditioner Alter Ego Italy Arganikare Miracle Color Shampoo & Conditioner milk_shake Moisture Plus Shampoo + Conditioner muk Haircare Deep muk Ultra Soft Shampoo Conditioner Me&My Haircare Blondes & All Shampoo & Conditioner Matrix Total Results The ReBond Shampoo and Conditioner
Best Cream Treatment
State Salon of the Year NSW/ACT
Biolage R.A.W. Color Care Acidic Milk Rinse DNA Organics Primrose Reco Masque Terax Australia Crema + Keratin Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray Goldwell Dualsenses Rich Repair 60 Second Treatment Affinage Professional White Ice Miracle Repair Mask ghd Advanced Split End Therapy
State Salon of the Year QLD
Best Ladies Styling Product - Styling Oil, Cream/ Paste or Texturiser
STATE SALONS OF THE YEAR Bond Hair Religion Edwards And Co. Surry Hills Harrington Hair Royals Hair Salon Kiin Sloans of Lane Cove Urban Chic Ella&Jade Elysium Hair, Brisbane Infinity Hair Luke Reynolds Hairdressing Papas and Pace Roca Verde Rokstar Tigerlamb, Portside Salon Toni & Guy, Broadbeach
State Salon of the Year VIC/TAS/SA
Blow - It’s a Hair Thing Emilly Hadrill Hair & Extensions Melbourne ORBE Norwood Rubi Hair Richmond
State Salon of the Year WA/NT Earth Wind Fire Hair Pierrot’s Hair Studios Revampd Hair Studio Tyler Reid Hair
Glampalm Baobab Hair Essence Oil Joico Blonde Life Brilliant Glow Brightening Oil Alter Ego Italy Hasty Too Smoothing Balm Elgon Sinsea Seven Oil Blend EVY Professional e-smooth SEAL Repairing Serum muk Haircare Fat muk Volumiser Revlon Professional Stylemasters Lissaver
Best Styling Product – Styling Wax, Paste or Cream
The Dapper Scoundrel The Fixer, Matte Clay Texturiser American Crew Fibre Cream Bondi Boys Matte Paste KMS Hair Play Molding Paste Depot Male Tools & Co No. 301 Matt Paste The Garage Barber Matt Paste muk Haircare Hard muk Styling Mud
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
www.mochapublishing.com.au/shop | www.facebook.com/australianhairindustryawards
2019 2019 FINALISTS ANNOUNCED THIS ANNUAL COMPETITION IS NOW IN ITS 9TH YEAR AND IS EXCLUSIVELY FOR HAIRDRESSERS AGED 30 AND UNDER, SPOTLIGHTING TALENT, CREATIVITY AND AN UNRIVALLED PASSION FOR HAIR 2019 has once again been a year where the benchmark has been lifted based on the quality and number of entries into the annual HOT SHOTS Competition. Joining well established sponsors ghd, Excellent Edges and Amazing Hair this year is GOLDWELL and WAHL Professional who combined with the owners of HOT SHOTS, mocha publishing, offer our HOT SHOTS Team incredible prizes and unique opportunities unlike any other competition in the hair industry today.
Joining the HOT SHOTS Team in 2019 as the Creative Director is none other than multi award winner, educator, salon owner and our very own well-loved ‘Poppet’, the one and only JAYNE WILD who will visit the team in the HOT SHOTS House as well as give creative direction at the very special photo shoot with acclaimed and award winning photographer, ANDREW O’TOOLE.
The largest panel of National and International judges to date, spent over 3 weeks of their own precious time, scrutinising all of the entries in a huge HOT SHOTS competition for 2019. A full list of judges is available on the HOT SHOTS Facebook page and this year included some new international judges, including Jean-Baptiste Mazella, Nicola Smyth and Andrew Barton not to mention a stellar list of well known, award winning Australian icons, all of whom agreed that the standard for this awards event once again reached new levels of creativity and artistic talent.
As an exciting new edition to the HOT SHOTS comp this year The Hot Shots Team will be travelling to GOLDWELL Global Zoom 19, the renowned Word Artistic Event held in Vienna, Austria showing even further generosity, commitment and passion from the new sponsor. The 4 winners will be announced at the 2019 Australian Hair Industry Awards (AHIA) on 28th April at The Star Event Centre, Broadbeach, Gold Coast, Qld, where each finalist will receive a trophy and recognition on stage.
EACH WINNER WILL RECEIVE:-
• A Beautiful Glass Trophy • A profile feature in Hair Biz Magazine • A full range of Electrical tools from ghd and invitation to be a member of the 2019 Style Squad • A full GOLDWELL Styling kit • $4000 worth of Excellent Edges Scissors and training • An Amazing Hair Extensions Kit • A WAHL Ultimate Clipping Case • An invitation to attend Hair Biz Forum Free of Charge Valued at $249.00 • A Team Photo Shoot with Creative Director, Jayne Wild, Iconic Photographer Andrew O’Toole and award winning MUA and Stylist • An invitation to be a guest at the HOT SHOTS HOUSE in Sydney following Hair Expo, where they will spend 3 days of mentoring with top industry icons • PLUS NEW TO 2019 – HOT SHOTS GO GLOBAL! The Hot Shots Team will this year be enjoying an all expenses paid trip to Goldwell Global Zoom 19, the renowned Word Artistic Event held in Vienna, Austria. • …And of course a place on the HOT SHOT list, pushing them to the forefront of the industry.
FINALISTS THE FASHIONISTA FINALISTS
RISING STAR FEMALE FINALISTS
Must demonstrate a passion for fashion and/or session work.
Must demonstrate excellence in all areas of hairdressing.
CHRISTOPHER BYRNE, Sloans of Lane Cove
BRITTANY CRISTAUDO, Sloans of Lane Cove
WILLIAM WEBB, Ella & Jade
ELLE SCHOEMAKER, Stelios Papas
SELINA CHHAUR, Blow It’s A Hair Thing ZOE WILDE, Zoe Wilde Artistry
CLARE DORNAUF, Convict Cutters STEPH MEYER, Steph Meyer & Co
THE VISIONARY FINALISTS
RISING STAR MALE FINALISTS
Must demonstrate artistic skills and be at the cutting edge of creativity.
Must demonstrate excellence in all areas of hairdressing.
JESS LAZARUS, Rokstar
ANTHONY STALTARI, Barber Boys - Barbery Salon
MATTHEW WOOLLEY, Pierrot’s Hair Studio - Mount Lawley
JACK HORTON, Jack Horton Hair Boutique
MARCO GIORGIO, Artique Hair
NICOLE BOSENBURG, Revampd Hair Studio
ELIE KASHI, Royals Hair
MARK TINGLING, Toni & Guy - Newtown
Selina Chhaur Christopher Byrne
THE FASHIONISTA FINALISTS
THE VISIONARY FINALISTS
RISING STAR FEMALE FINALISTS
RISING STAR MALE FINALISTS
Hair Biz Year 12 Issue 2
FUSION By 2018 Hot Shots Team
FINALIST AHFA ARTISTIC TEAM
2018 Hot Shots Team Amanda Joy OConnor Nikki Porter Ryan King Travis Bandiera
CREATIVE DIRECTOR Brodie Lee Tsiknaris
PHOTOGRAPHER Andrew Oâ€™Toole
MAKE UP ARTIST Kenneth Higgins
Poppy Key Featuring jewellery by Metal Couture
Justin Khoo 30
Hair Biz Year 13 Issue 2
This collection is a story of individual creatives fusing their talents together. The Hot Shots Team came together with award winning photographer Andrew Oâ€™Toole, award winning Make Up Artist Kenneth Higgins, well known Stylist Poppy Key with mentorship by award winning Creative Director Brodie Lee Tsiknaris and founder of the HOT SHOTS initiative, Linda Woodhead, to create this collection as part of their 12-month experience as a member of the team. The brief was to be shot tight combining textures through the hair with a colour pallet of Musky Pinks, Smokey greens, rich browns, blondes and copper. Tones represented individualism moving away from pastel and deep in to the depths of the future. The mood for Fusion is sexy yet edgy with strong lines in haircuts with shape forming textures in hair styled both up and down. The beautiful blue background influenced from the 70s, with skin so pure and styling in blackâ€Ś This is Fusion .... All about the Hair
2018 HOT SHOTS SPONSORS
INTENSE LUMINOUS EXPRESSIVE!
Hair Biz speaks to Mark Gariglio, Co-Founder and Director of muk Haircare
WHAT DO YOU LOVE MOST ABOUT THE NEW VIVID MUK DIRECT DYE HAIR COLOUR?
We set out to create the world’s highest performance vivid colour, and we believe we have achieved just that! We are also extremely proud that we are the only vivid range developed specifically for Australian hairdressers and colourists, whilst keeping our harsh climate in mind. There is so much to love about this range. Apart from the obvious and how brilliant the results are, Vivid muk Direct Dye is free from ammonia, paraben, MEA & PPD…100% VEGAN and PETA approved cruelty free. It is also a superior direct dye for extraordinary colourists, a range of colour that excites colourists, that encourages their creativity, that opens up new possibilities for colourists and their clients.
WHAT GAP IN THE MARKET WERE YOU TRYING TO FILL BY LAUNCHING VIVID MUK DIRECT DYE HAIR COLOUR?
Since we launched professional colour into the market, my ultimate goal was to expand our range and offer colourists with a full spectrum professional palette, from grey coverage to blondes and men and now Vivid muk - the next evolution. I found there was a gap for a superior direct dye that offered colourists the results they and their clients were expecting – intense, luminous and an even saturation of colour that can be easily intermixed. We tested this product vigorously and against all our competitors and the results are outstanding and in our opinion, we significantly out perform them. Vibrant, vivid colours that are conditioning and last the distance. It also allows colourists to be as creative as they want. They can do a full head of vivid, or use as a toner, pastel highlights or as a clear for extra conditioning. The opportunities are endless and the results speak for themselves. cont’d over page
Hair Biz Year 13 Issue 2
cont’d from page 33
WHAT SETS THE VIVID MUK DIRECT DYE HAIR COLOUR APART FROM OTHER ON THE MARKET?
Our advanced Micro Pigment Technology – the cluster and lock technology, enables complete and even saturation of colour with less susceptibility to porosity. This means no more patchy or uneven results often seen with other brands of vivid colours. The CTC (Cationic Triplex Compound) helps to repair and prepare the hair for colouring – this allows for increased longevity, reduces running of colours and smooths and seals the cuticle of the hair during the colouring process. It acts as a built-in porosity equaliser and increases shine and vibrancy in the hair.
WILL YOU BE OFFERING ADDITIONAL TRAINING AND EDUCATION FOR SALONS ON HOW TO WORK WITH THE NEW COLOUR?
Yes definitely. We are extremely fortunate to partner with Razor Dolls, who are renowned as one of Australia’s leading vivid artists. Brooke and Peanut, will be hosting Vivid Color hands on workshops and look and learn seminars around the country, teaching colourists everything they need to know around vivid colour work, including pre-lightening, shade choices, mixing the palette, techniques and creative placement. Whether a salon’s clients are conservative or colour crazy, the spectrum of colour creations and techniques will ensure attendees go back to the salon motivated, inspired and ready to use this exciting colour range. Their work speaks for themselves. Brooke and Peanut did all the colour work for the campaign launch and I couldn’t be more ecstatic about the results, and they about the colour range.
TELL US ABOUT THE INSPIRATION BEHIND THE VIVID COLLECTION?
My inspiration was to have 100% focus on the colour with little else in the shots to distract the eye. I wanted to create a front cover collection and I feel we have achieved this. Colour was important, so we paired back on the styling and chose white clothing from Melbourne fashion label White Story. I wanted to showcase how you could wear this hair commercially or if you wanted to be bold and creative. It was meant to be a hair shoot – different to Inception which is a mood and brand feeling. Brooke and Peanut from Razor Dolls were entrusted with the colours. When I saw the end results I was blown away. From there, Clive Allwright, our Global Artistic Director, set to create the hairstyles that would enhance the colour.
WHAT CAN WE EXPECT FROM MUK HAIRCARE OVER THE NEXT 12 MONTHS?
We will have one of the biggest years since we launched in 2006. I’m beyond excited about what our plans are. I can’t tell you, but you will be blown away. Colour is also a big focus for us. We have one of the most innovative, creative and affordable colour ranges in the market today and we aim to grow our distribution and looking to shoot a new campaign later this year. 34
Hair Biz Year 13 Issue 2
INTENSE LUMINOUS EXPRESSIVE
Vivid muk Direct Dye Introducing Vivid muk direct dye colour, a superior, semipermanent range of colour, for extraordinary colourists and consumers who dare to be different, designed by muk Haircare. An infinite colour palette of completely intermixable and customisable shades, Vivid muk Direct Dye offers limitless possibilities in creative colouring. The colour range guarantees bright, intense, luminous and expressive colours, enriched with condition and moisture, so hair is left with intense shine, softness and strength. Developed by colourists, for colourists, Vivid muk Direct Dye features 13 vivid shades and 1 pastel clear to create a limitless number of shades and endless creative possibilities. To launch the range, Mark curated a new campaign that embodied effortless sophistication, wearable hair and a mood that evoked the future of hair. Enlisting the assistance of vivid colour specialists, Brooke and Peanut, from Razor Dolls in Prahran, Melbourne and Global Artistic Director, Clive Allwright, to cut and style hair, the end result, speaks for itself. Wearable colour for anyone who dares to stand out. Free from ammonia, paraben and Zero PPD, Vivid muk Direct Dye will care for your skin. Vigorous testing was undertaken to ensure ingredients that could be harmful to the skin were alleviated, and true to the ethos of muk Haircare, Vivid muk Direct Dye is Vegan and PETA approved, so no ingredients have been used in the colour which have been tested on animals.
CREDITS FOR COLLECTION IMAGES Hair: Clive Allwright - @cliveallwright
Colour: Brooke & Peanut, Razordolls - @razordolls Clothes: White Story - @white__story
Hair Biz Year 13 Issue 2
CELEBRATES COLOUR FOR MARDI GRAS 2019
To celebrate their major partnership with Sydney Gay & Lesbian Mardi Gras, Wella Professionals has partnered with famed drag artist and international celebrity, Courtney Act (aka Shane Jenek) on a video that explains how colour is a metaphor for individuality and identity.
“HERE’S TO CELEBRATING EVERY COLOUR OF THE RAINBOW, EACH AS UNIQUE, BOLD AND FEARLESS AS EACH OTHER!”
This is the second year of Wella Professionals being a major partner of Mardi Gras and the official hair partner. Max Amen, General Manager Coty Professional Beauty Australia & New Zealand said: “We are incredibly excited to kick off our 2019 campaign in colour with Courtney Act and Sydney Gay & Lesbian Mardi Gras. In the wake of our most innovative colour launch to date, we couldn’t be prouder to celebrate and represent one of the most vibrant, expressive and inclusive community in the beauty industry. The video features Courtney and a cross-section of Sydney’s LGBT community, all dancing, wearing and celebrating colour in their own unique way.
At the same time, Courtney speaks about the power of colour to transform you from one person to the next, from Shane to Courtney, and that colour is an endless spectrum; where there are no boundaries or boxes, no two blues are the same, no ‘one size fits all’ and it allows us to be fearless. Courtney Act said: “Colour is on a spectrum that never ends. It has the ability to define and create whoever you want to be.” “It has been a pleasure working with Wella Professionals for this year’s Mardi Gras festival, and helping to spread their message of ‘Love In Colour.”
THE WELLA WIG OF MARDI GRAS 2019
The video also reveals Courtney to be wearing the Wella Wig of Mardi Gras 2019, a dramatically bold pink and purple hued wig coloured with the Color Fresh CREATE range by the Wella Professionals Education team and styled by Courtney’s Wigs by Vanity business partner, Ben Moir using EIMI by Wella Professionals styling products. With Courtney’s signature ‘pretty’ look in mind, the brief for Wella was to ‘create impact’. The hair needed to be bold and fearless yet wearable – which is what Wella is all about. To achieve the multi-tonal, vibrant colour results, the Wella professionals team used their 12-shade intermixable, expressive semipermanent range, Color Fresh CREATE. The Wella Wig of Mardi Gras 2019 made its public debut on 2nd March 2019, at the Sydney Gay and Lesbian Mardi Gras parade.
Color Fresh CREATE
GET THE LOOK
Wella Professionals Color Fresh CREATE range was used to build the final look. Color Fresh CREATE is Wella’s expressive semi-permanent colour collection, featuring vibrant, direct action dyes which were softened to produce a refined, multi-tonal colour result.
by Wella Professionals
“Courtney’s look is always glamorous. Pretty, yet fierce... so although we wanted the colour to have impact we needed be sure that is still created the look of “beautiful, wearable hair” which is what WELLA Colour is all about.” Holly Tebbs, Education Capability Manager, Wella Professionals ANZ
Nu Dist Pink
We made the hairline the feature by keeping it a light bright pink, which we knew would be gorgeous against Courtney’s skin tone. After creating a deeper root shadow, we added texture by alternating between 3 different shades on the mid- lengths to ends. This was to enhance and highlight the movement of the hair once it was styled. This resulted in a subtle balayage feel, designed to look expensive rather than high contrast.” Lyndall Vile, Education Consultant Wella Professionals ANZ
HOT TIP: To maintain
Wig coloured by Wella Professionals: Holly Tebbs – ANZ Education Capability Manager Justin Barbirotto – Education Consultant VIC Lyndall Vile – Education Consultant NSW,
vibrant colour and to protect against colour fade use INVIGO by Wella Professionals Color Brilliance range, the perfect partner to Wella colour.
IG: @WellaPro_ANZ #LOVEINCOLOUR #ASKFORWELLA To find out more about joining the Wella family, please contact 1300 885 002 Hair Biz Year 13 Issue 2
By Kristina Russell
Have you ever longed to be able to paint or write music, or perhaps to have the confidence to paint hair with vivid tones? Would you like to know something that I used as a tool to reawaken my inner artist a few years ago? I would love to help you gain confidence to explore and be more creative. As I write this article for my fave hair mag ‘Hair Biz’, my mind is whirling around with creative possibilities, but that wasn’t always the case. Sometimes life throws challenging things your way personally or professionally and it can be hard to bounce back creatively. I believe creativity is integral to my happiness as a human being, and especially as a Haircolourist who loves to paint. A couple of years ago, I read the seminal book on the subject of creativity, called ‘The Artists Way’ by Julia Cameron. This book is a spiritual path to unlocking higher creativity. I think I am revealing my inner hippy as I write this. I wanted to help share how I renewed my belief and passion as an artist. Because let’s face it… Hairdressers are indeed Artists! I loved reading the book ‘The Artists Way’ and enjoyed following the daily steps suggested in this 12-week program. I began to write a daily journal and acknowledged creative things I would like to try, which included writing and collaborating with other hairdressers. The guide suggests to do a weekly ‘artist date’, which could be anything that you choose that is artistic. Self-care is something we often see all over social media or on daytime TV. Recovering
your artistic self is an incredibly cathartic and energising experience. I began to love the weekly artist dates. “Give yourself permission to be a beginner. By being willing to be a bad artist, you have a chance to BE an artist, and perhaps, over time, a very good one.” - Julia Cameron, The Artist’s Way It was always my dream to work as an artist, and I left high school early to pursue my hairdressing apprenticeship. 15 years ago, I followed my dream to study Textile Design and Printing at Sydney’s exclusive National Art School which changed my perception of colour theory. My different perspective to the hairdressing norm is presented in my ‘pure’ education industry workshops. My salon clientele at Sydney’s Edwards and Co in Surry Hills is incredibly varied. I tend to specialise in Blonde + Redheads + Corrective Haircolour based on my technical skills and artistic flair. Obsessed with creating customised haircolour for many years now, I like to paint hair with variation and use the fundamentals of Balayage with multi-tonal colours as opposed to just ‘Bleach+Tone’. If you look closely through a natural redhead’s mane, you will quickly discover how many colours make up their dynamic total look. My approach for Redhead clients who are
HAIR PAINTING FOR REDHEADS WORKSHOP DATES :
dyeing to be a fiery temptress is to paint varying tones of colour throughout their hair. These colours can include vivid Yellows and Golds for Copper, or Plum-Violet and Crimson for darker Aubergine clients. After a lot of research to see what education is available for Hairdressers, I discovered that nobody else is offering Redhead program, other than the odd brand launch. I felt inspired to share my approach for successful Redheads in my national workshops this year. As an Artist who is forever evolving and giving myself permission to be a beginner again, I decided to also write my first ever eBook. I chose a topic that I am passionate about and wrote the Ultimate Guide for Hair-Painting Redheads. My process involved collecting my fave hair pics of Reds + Coppers, plus compiling a lot of short insta tips into a lengthier word doc. I hired somebody to do the basic page design because I didn’t believe that I could do it. Sometimes outsourcing is necessary, but I now understand this was a necessary step for me in changing a belief. I needed to see what I didn’t want the eBook to look like, so I could feel motivated to create my own. Late last year I launched my brand-spanking NEW eBook!! Did you get your copy yet? The Ultimate Guide to Hair-Painting for Redheads is a practical guide for colour loving Hairdressers… and you know the best news?! It is available for free download. I will pop the link at the bottom of this article, so keep reading Colour Lovers. I also have the link in my instagram bio @ColourKristina After lots of trial and error, I decided to create the eBook myself in CANVA. It is such a great program for designing social media tiles and eBooks, but learning the steps was almost as difficult (and slow!) as my first Full Head of Foil Highlights. But that’s another story for another time! I am a high school dropout. Do you know that song that is famously sung in Grease? ‘Beauty school drop out…... lalalala…….. go back to high school…. lalala’
I am also a passionate Haircolour Educator with 25 years’ industry experience who has the ability to keep learning new things, just like you! I wanted to create an eBook (actually, this will be the first of many, I hope) that is a gift for an industry that I love. Hairdressing is the right place for me, and I have been incredibly lucky to travel the globe teaching classes of my own design. Plus, I have learnt from so many industry greats along the way. I wanted to give back to my hairdresser family and students.
#PERTH Monday 18th March #CANBERRA Monday 6th May #SYDNEY Sunday 11th August #MELBOURNE Monday 26th August #BRISBANE Sunday 22nd September
COLOUR REHAB (CORRECTIONS) WORKSHOP DATES : #SYDNEY Sunday 11th August #MELBOURNE Sunday 25th August #BYRONBAY Monday 23rd September
Bookings and info: www.kristinarussell.com.au/ haircolour-workshops/ Instagram @ColourKristina
My FREE eBook guide is the ultimate checklist to ensure that you have: •️ A well thought out strategy on HairPainting for Redheads • You have a strong understanding of Colour Theory principles •️ Confidence to paint and know how to meet client expectations •️ Everything you need to consider before painting your next client RED Link to download the Ultimate Guide to HairPainting for Redheads https://kristinarussellhaircolour.lpages. co/hairpainting-for-redheads-guide I am so excited to be touring to more locations this year with my colourful education programs. Each workshop includes live demo’s in the morning session, plus a ‘hands-on’ workshop in the afternoon. My focus for 2019 Haircolour Education is all about Hair-Painting for Redheads + Coppers + Pastels, plus sharing my logical approach for Colour Corrections. My education programs are awesome for Emerging Colourists, All-Rounders, Haircolour Lovers, Salon Owners and anybody on your team looking to develop into a Haircolour Expert in your salon that clients will love. Haircolour formulas will be discussed in a universal language that is transferrable to every brand. Come and rediscover your inner artist with me in one of my workshops. Thanks, Colour Lovers x
“ARTISTS ARE PEOPLE WHO HAVE LEARNED TO LIVE WITH DOUBT AND DO THE WORK ANYWAY.”JULIA CAMERON
BEAUTIFUL HAIR Truc Le, Australian Creative Director and Affinage Professional Marketing Manager, Mandy Jolly, work very closely together and know what hairdressers in the industry want. The Essence of Beautiful Hair collection is a collaborative concept based on bringing life back to hair. This collection includes the release of 5 new demi permanent colours (8.12, 9.21, 9.046, 10.01 and 10.042) which sit in the Satin Ammonia Free tone on tone collection. This shoot and concept brings out the vibrancy of Affinage Professional Infiniti colour without the use of ammonia and assisted with very low volumes of developer (1.5% Infiniti Developer). Truc is very much an intrinsic member of the Affinage Professional artistic team, working alongside, Jim J for many years. As the owner, director and head colourist of Truc Le Hairdesign, he is a multi-award winning hairstylist with more than 20 years experience in the industry. His collections have featured nationally and internationally, and along with numerous business and creative awards, Truc has gained a 40
Hair Biz Year 13 Issue 2
high profile and portfolio of clientele. He has been involved with top leading professional product brands and has travelled extensively around the world as part of an international global artistic team, working platform, runway and educating on main stage. Truc understands the importance of education and mentoring in our industry and is always striving to make a difference for future fellow hairdressers. In 2018 we saw the launch of the new and exciting styling range from Affinage Professional with sleek and simple packaging, on point pastel colour with all new formulas that suit today’s society of the creation of movement in hair. No more ‘Glued look and feel’. Affinage Professional will continue the completion of the styling range in June 2019 with some very exciting products and the product and development team are working fervently on extending the Infiniti colour collection. Watch this space for more of Truc Le and Affinage Professional. www.affinage.com.au
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A MODERN DAY PHENOMENON By Linda Woodhead
Bianca Boulden & Jaye Edwards
Edwards And Co is a modern-day phenomenon growing from just one ‘freelance only’ salon, launched in 2013 in Surry Hills, Sydney, to now 7 salons, an academy, over 100 employees and 13 freelancers. With plans to open 3 more locations, employ a minimum of 15 new people in the next 6 months, there seems to be no stopping this well-oiled hair industry machine.
We thought it was high time to have chat with owner Jaye Edwards and his right hand ‘lady’, the lovely Bianca Boulden, Company Brand and Communications Manager, to find out more about who and what exactly is Edwards And Co.
HAIRBIZ: CAN YOU EXPLAIN THE CHANGES WITHIN THE EDWARDS AND CO GROUP IN THE PAST 12 MONTHS? JAYE EDWARDS: In the past 12 months
Edwards And Co has continued its rapid growth phase. The Edwards And Co HQ was opened in Sydney which gave us room to grow and develop a full management team. Considering how quickly Edwards And Co was growing we decided we had to alter our business strategy. We put more of a focus on employment rather than freelance, as we believe this will better serve our continued growth within the industry,
HB: WHAT IS YOUR ROLE WITHIN THE ORGANISATION? BIANCA BOULDEN: I facilitate how the brand is perceived within the market and hair industry. I make sure we are always on top with current PR, partnerships, global and national marketing exercises and aligning ourselves with brands that match our same ethos.
HB: CAN YOU EXPLAIN ONE OF YOUR ‘TYPICAL’ DAYS IN THE ORGANISATION? BB: To be honest every day is a little different, depending on what events I have on or what state I am visiting. But I can give you an idea of how a normal day in Sydney would look like; about 2-3 42
Hair Biz Year 13 Issue 2
meetings normally in the AM so I don’t feel too distracted from my inbox and workload. Time is usually spent with media or brands we want to work with, building relationships to potentially work with down the track. Depending on who is in the salon that day I will make sure I spend 15mins with them while they get their hair done to catch up and show face, see what they are working on and if there’s any opportunity to work together. Then I will eat and catch up on emails for the arvo and normally head off to grab a wine with media in the arvo. I am constantly hustling, I feel I was a born networker.
HB: WHAT ARE THE BENEFITS AND CHALLENGES OF FREELANCERS? JE: Edwards And Co now only accepts freelancer
applicants that have one of 3 things:1. Advertorial Background where this is the majority of their work. 2. A large social media presence. 3. An already established clientele which would not require Edwards And Co to give or source clients for them. These three things add to the Edwards And Co
profile overall, which is the main requirement when taking on a freelancer - this is a major benefit for the brand especially because we are still growing. The second being skill, to be a freelancer generally, you would need to have exceptional talent. Which would add to the overall skill level of the team and therefore further elevate the Edwards And Co brand. Also, Edwards And Co does now allow an employee to become a freelancer in the same salon or state. The biggest challenged I faced I think, was a cultural divide, which I do not have now. From the outset and a client perspective, one would not really know who is freelance and who is employed within the salon environment.
HB: DO YOU HAVE ANY APPRENTICES? IS THIS SOMETHING YOU ARE LOOKING INTO FOR THE FUTURE? JE: Yes of course! We have nearly 30 apprentices. Edwards And Co. is heavily focused on employing apprentices or as we like to call them Emerging Talent. We make sure the skill level is the highest possible for our apprentices to ensure the sustainability and longevity of the
Edwards And Co brand. My Education Director Michael Kelly alongside Matt Jones have developed a curriculum to teach across the company which we hope to be able develop into a course for apprentices from other salons.
HB: CAN YOU EXPLAIN A LITTLE ABOUT YOUR EDUCATION OFFERINGS BOTH WITHIN THE SALON GROUP AND OUTSIDE OF THAT. JE: Edwards And Co offers 3 types of Education.
Internal Education, which is the Education our employees receive. Every Tuesday we run our academy in every state for our apprentices. If we have new senior employees, they will also join in as part of their induction process into the company. We run bi-monthly seminars for each state also and ever person in the company has a budget to attend a class outside Edwards And Co every 2 months. External Education are our seminars where people are able to buy tickets to. We offer our signature classes (hands on and look and learn), Colour Correction, Red Heads and Freehand. Ticket prices start at $399 and go up to $799. Private Education is what offer to salons. We can come to them and facilitate a private hands on or look and learn class which will be catered to their needs.
HB: WHAT CAN PEOPLE EXPECT FROM THE EDWARDS AND CO WORKSHOPS? BB: People can expect a fun day, we are very interactive in our workshops. No questions are off limits and you really get a sense of what a day in the life of Edwards and Co is like. Our team has everything out on the line and is sharing anything you ask for. So that kind of knowledge is something that will inspire all.
HB: WHERE DID YOUR INSPIRATION FOR THE DESIGN OF THE SALONS COME FROM? JE: I take my inspiration from staying
in beautiful places, I never look to other salons for interior inspiration. I use places that I want to spend time in so that I am encouraged to create environments where people are comfortable and happy and don’t mind being there for 4-5 hours at a time. I aspire to inspire through my spaces.
HB: HOW IMPORTANT IS MEDIA AND MARKETING TO THE BRAND? BB: It’s how we have built the salons so it’s very
important. There’s a client that will read press prior to coming into a salon, there’s also a client who enjoys an EDM or a personalised marketing text for their birthday etc. I think it’s important to make sure every type of client is covered when you are working out how to market any business.
HB: HOW DO YOU FIND THE TRAVEL BETWEEN SALONS AND LOCATIONS AND MANAGE TO HAVE A GOOD WORK LIFE BALANCE? JE: I am based out of Sydney where the majority
of my business is. For me traveling to my other locations is one of my measurements of success. The fact that I can get on a plane to another state and see another team kinda means I’m doing something right. When the flights stop, then the dream stops, and that for me is not an option. I don’t really believe in a work/life balance which is why I try to incorporate both personal and work into day to day life. But I do listen to my body, if I need to rest than I do, and I do not feel bad for doing it. I also make time for the gym and I meditate, this keeps my head straight.
HB: WHAT IS YOUR BIGGEST CHALLENGE IN THE BUSINESS? JE: My biggest challenge - this a hard question. Honestly, I can’t say there is one single biggest challenge. I have a team of people who are solution focused. With every challenge we are focused on the solution and what we learn from the experience of the challenge.
HB: HOW HAS THE BRAND SPREAD IN TERMS OF NATIONALLY AND INTERNATIONALLY? BB: We were very lucky to have a strong
following while Jaye was doing ‘it girl’ Lara Bingle’s hair, so when Jaye started traveling around Australia doing hair the brand grew quickly. The consumers were there and the industry followed. We had a strong freelance team also with huge names in the industry and I’m not going to lie about it, but the industry did not like us initially. Jaye was a disruptor within the industry and that was my style also. We made sure to spread this far and wide and our growth speaks for itself. Internationally is a bit of a no-brainer really, everyone wants Australian hair so we had a cult following immediately. We are continuing to focus on the growth of that by traveling annually to build our name through the industry and the market so we are the most talked about in hair.
HB:WHERE DO YOU SEE EDWARDS AND CO IN 10 YEAR’S TIME? JE: 10 years is a long time away. For the future
I see Edwards And Co becoming a Global Luxury brand that elevates the Industry to new levels. I see Education being a huge part of the brand and expanding on what we currently offer, online education will be huge part of this and perhaps even the beginning of our own school for aspiring talent. We will have a product line called JAYE that we will use to drive global recognition through consumer and industry. Edwards and Co 2019 classes can be found at www.edwardsandco.com.au
Hair Biz Year 13 Issue 2
TOP END TALENT By Kym Krey
Located along Darwin’s picturesque waterfront is premium salon, Scalpt Hair. Established in 2010, Scalpt has positioned itself at the top end of the market, selecting to partner with luxurious brands Aveda, Kerastase and L’Oreal. Led by Salon Owner Natasha Lee, or ‘Tash’ as the locals know her, the award-winning team have built a strong reputation which has fuelled significant business growth and developed a team of 7 talented Stylists. Deciding it was about time we shone a little spotlight on a great Northern Territory salon, Hair Biz Editor, Kym Krey spoke with Scalpt Owner, Natasha Lee recently.
TASH, TELL US HOW YOU FIRST STARTED OUT IN HAIRDRESSING
I actually started my apprenticeship here at Scalpt Hair in 2010, after forming an interest in hair in high school. Once I finished high school, I decided to take it up as a profession and completely fell in love with the industry.
WERE YOU ALWAYS CONFIDENT THAT HAIRDRESSING WAS THE RIGHT CAREER FOR YOU?
To be honest, I was never that person who always wanted to be a hairdresser, but once I started, I knew without a doubt that this is what I wanted to do.
YOU PURCHASED THE SALON AT ONLY 23, THAT’S A BIG LEAP FOR SOMEONE OF THAT AGE! WAS IT ALWAYS A GOAL TO OWN YOUR OWN BUSINESS ONE DAY?
Throughout my apprenticeship I realized that I wanted to own my own salon, so when the opportunity eventually arose, I knew I had to go for it!
TELL US ABOUT THE TRANSITION FROM STYLIST TO OWNER OF THE BUSINESS. WHAT WERE SOME OF THE CHALLENGES YOU FACED DURING THAT TIME?
Oh boy, where do I begin? It felt like a difficult transition really. I’d gone from working with my friends to becoming their boss. And it was such 44
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a balancing act trying to juggle my guests with also trying to find time to run a salon and making sure I was still providing the same quality of work with what certainly felt like far less time! At the time, I thought that the more hours I worked in the business, the more successful I would be. I was working 6 days on the floor back then, however, what I learnt down the track was to make time to work on my business, making time to complete tasks, prioritising time to train and develop my team, as these are the things that actually bring success.
SHARE WITH US SOME OF THE MOST IMPORTANT THINGS YOU LEARNED ABOUT BUSINESS AND PEOPLE MANAGEMENT ALONG THE WAY.
I learned that not everyone thinks the same way and to never ‘assume’. Never assume that someone knows what you know and thinks like you think or that it’s just common sense. I had to discover each team member’s natural learning
“WE ARE SERIOUSLY THE LUCKIEST SALON I KNOW. BEING OUT ON THE WATERFRONT CREATES SUCH A RELAXING AMBIENCE.”
style, develop an understanding of what makes them tick, and it took …..patience. Lots and lots of patience! Business isn’t easy. There will be constant highs and lows but it’s in those challenging times that you learn the most and if you remain focused and determined, you can move forward. That’s what keeps you growing. I’m still learning every day.
for Aveda Colour Harmony. This really supports our status as an Aveda Ambassador Salon and Kerastase Ambassador Salon.
learn. It’s such a rewarding feeling when you see your apprentices grow each week, knowing that you’ve helped them achieve their goals.
YOU’VE POSITIONED YOUR BUSINESS AT THE HIGHER END, SELECTING PREMIUM BRANDS. WAS THIS AN INTENTIONAL BUSINESS STRATEGY TO DIFFERENTIATE FROM OTHER SALONS OR MORE A LOVE FOR THE SPECIFIC PRODUCTS?
WHAT IS DIFFERENT/UNIQUE ABOUT RUNNING A SALON IN AUSTRALIA’S TOP END, COMPARED TO LARGER CITIES OR OUR SOUTHERN STATES?
It can be quite relaxed up here in the Top End, but we’ve made it a priority to do what it takes to stay up-to-date with current trends and maintain an influential presence. Being so far from the bigger cities, we are committed to attending all training opportunities that come up to Darwin
ARE TRAVEL COSTS SOMETHING YOU ALLOCATE A SPECIAL BUDGET FOR, TO ENSURE YOUR STAFF GET OPPORTUNITIES TO LEARN?
YOU HAVE A TEAM OF 7 STAFF, OF WHICH 3 ARE JUNIOR STYLISTS. ARE YOU A STRONG BELIEVER IN TRAINING FROM WITHIN?
WHAT’S THE BEST THING ABOUT BEING LOCATED ON DARWIN’S WATERFRONT PRECINCT?
It was a bit of both, really. At the time I bought the business, I had worked with Loreal and Kerastase for 6 years and just couldn’t part with the brand. Aveda was a brand I was starting to get to know, and I chose to keep both ranges as it gave our guests more choice. We are the only salon in Darwin that stock Aveda, Loreal & Kerastase and that definitely gives us a strong point of difference.
YOU’VE BEEN VERY ACTIVE WITH INDUSTRY COMPETITIONS. WERE THESE OPPORTUNITIES AVAILABLE LOCALLY OR DID YOU HAVE TO TRAVEL TO PARTICIPATE?
Most have been local competitions such as IHS, however when we placed in a national competition, we’d certainly travel interstate for that. We’ve been awarded First Place in each category within IHS and also placed first
Yes definitely. I believe that thorough training is incredibly important as it keeps our junior stylists motivated, stretched and challenged and up to date with latest trends. All of our junior stylists learn specific skills from each senior, allowing them to gain a wider variety of skills and techniques that they can combine to find what works best for them.
FOR SALONS WHO HAVE BEEN HESITANT TO EMPLOY AND TRAIN APPRENTICES, WHAT WOULD BE YOUR ADVICE?
My advice when hiring apprentices would be to find the right fit for your salon. You need to choose someone who fits well with your team, works nicely with your clients and is willing to
Yes, being in Darwin, each year I allocate a budget for travel and training to make sure we are able to take advantage of those opportunities. If there are any extra educational events my staff want to go to, we always work something out and find a way to make it happen. I try to help them out as much as I can. I want them to learn.
The view is beautiful! We are seriously the luckiest salon I know. Being out on the waterfront creates such a relaxing ambience, that our guests feel like they are on a small holiday when they come in. It helps us to create a wonderfully peaceful, comfortable and relaxed experience for them.
WHAT ARE YOUR GOALS FOR THE FUTURE IN BOTH SCALPT HAIR AND YOURSELF PERSONALLY?
As a salon, our goal is to focus on education and becoming the best salon we can be through developing our skills and entering more competitions. Eventually, we would like to open another Scalpt salon in a new location. Personally, I love educating, so a long-term goal would be to step off the floor and become more of an educator within the salon. Hair Biz Year 13 Issue 2
HAIR BEAUTY CO-OP CELEBRATES 75 YEARS!
South Australia’s Hair Beauty Co-Op is quite unlike your standard hairdressing wholesaler. Rather than profits going back to business owners like a traditional model, this business is a co-operative, which means that it is owned by its salon owner members with all profits either reinvested back into the business or going straight back to members through discounts and other benefits.
Formed in the 1940’s by a group of likeminded professional hairdressers, the Co-Op began with a mission that, to this day, hasn’t changed, which is to empower hairdressers and beauty artists through equal ownership. Built on core values of community, democracy, equality, and solidarity, the Co-Op unites members to help improve knowledge, skills and competitiveness. And clearly, our South Australian peers are loving it, with the group about to celebrate 75 years in business with 5 stores around the state! Since 2015, there’s been a new gal at the helm who we hear is quite the mover and shaker! Hair Biz Editor, Kym Krey spoke to CEO Victoria Lewis recently to learn more about this fabulous industry institution.
VICTORIA, TELL US A LITTLE ABOUT YOUR BACKGROUND PRIOR TO JOINING THE CO OP.
Prior to joining the Co-op, I spent most of my career in Sydney working for well-known brands. After the birth of my second daughter I decided to leave corporate life and started my own business. After 7 years I sold the business to a private equity firm and my family moved to the UK for 2 ½ years. Family ties pulled us back to Adelaide and with extensive business experience in General Management, Sales, Buying, Marketing and Operations, I was appointed CEO of Hairdresser Co-operative Society Ltd in June 2015. Although 46
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I am not from the Hair and Beauty Industry, my wealth of past business experience has been beneficial so far at The Co-op.
THE CO OP WAS FORMED IN A RATHER UNIQUE WAY. HOW DID THIS UNFOLD?
The Co-operative structure was decided upon at the Master Hairdressers Association’s annual general meeting 1944, 75 years ago, with a mission that prevails even to this day, to offer a membership and provide goods and services required by the industry at more competitive prices, with the profits returned to its hairdressers. A Co-operative is a member owned and operated organization and the philosophy of starting Hairdressers Co-operative Society Ltd in 1944 was solely to benefit its members. Like some other inspiring companies, we began in the humblest of confines. Underground, in a North Terrace basement. Within 15 months, we’d established ourselves as one the largest hairdressing supply organisations in Australia.
YOU HAVE SINCE GROWN TO 5 STORES AS WELL AS AN ONLINE STORE. TO WHAT DO YOU CREDIT THIS SUCCESS?
With a membership base of over 6,000 members,
we maintain an unwavering commitment to keeping our focus always on empowering them. This ‘we exist for you’ heritage is the thread that connects our decades of success. Throughout the Hair Co-Op’s evolution, we stayed true to our ethos. We added sales representatives, pioneered new products, extended the product offering to include Barbering, Beauty and Makeup, accepted investment from hairdressers, launched share capital, and began importing from overseas suppliers – always by keeping our membership accessible to hairdressers. In 2016 The board completed a strategic review of the business and its operations to position it for the future. With the rate technology impacting us all, it was important the board had a vision for the future. The strategic review also saw the change of name from Hairdressers Co-operative Society Ltd to Hair Beauty Co-op Ltd as it is known today.
YOUR CUSTOMERS ARE ACTUAL MEMBERS OF THE CO-OP. WHAT DOES THAT INVOLVE AND WHAT BENEFITS DO MEMBERS ENJOY? (DISCOUNTS + WHAT ELSE?)
Yes, we’re the only Hair and Beauty Cooperative in Australia, and just one of two worldwide, the other is in France incidentally! When you become a member of The Coop you receive a share in the Co-op. Unlike shares purchased in publicly listed company, regardless of the number of shares owned in a Co-operative, a member is only entitled to one vote, so it is truly democratic. Instead of our members buying products to generate profits which typically line the pockets of owners, all profits go straight back into the Co-Op, sharing profits through benefits. These benefits are offered through discounts as our members never pay full wholesale price and we offer a price-match guarantee. In addition, we offer a regular free Member only Magazine/ Blog called 8 Minute Break. www.8minutebreak. com It is filled with exclusive offers, new product launches, and interesting articles. The magazine is there to assist artists upskill, stay on-trend, and at the top of their game. We are further committed to our members by offering them a training academy, Hair Beauty Academy with two dedicated Hair Studio’s, a large Look and learn area and a dedicated Beauty Studio. We also offer an online technical Hot Line so our members can email or call us with any technical problems they are experiencing. We offer many short affordable courses across Hairdressing, Barbering and Beauty providing our members with realworld, hands-on experience in well-equipped, professional environments guided by industry veterans along the way. www.hairacademy. com.au With exclusive products, a training academy, the Co-op stores, and an active online presence, we are entirely focussed on supporting the artist’s business growth. It is our tight-knit community that differentiates us. They’re part of an ecosystem that exists for them, and them only. You may be interested to know, our members are made up of all shapes and sizes, everyone from multi-site salon owners to the solo operator and everyone in between!
SO, JUST TO BE CLEAR, WHAT IS THE BENEFIT OF SALON OWNERS DEALING WITH YOU OVER OTHER WHOLESALERS?
Every dollar a member spends goes straight back into the Co-Op, for their development as a business owner. It’s not a one-way, customerbuyer journey but, rather, their business costs come back to benefit them. The profits we make do not line the pockets of an owner but are invested right back into the Co-op for the benefit of our members. Hair and Beauty Wholesalers/Distributors in Australia are traditionally owner operator family businesses, and their primary aim is to generate profits
for their own benefit, which is very different philosophy from how a Co-operative run.
HOW IS THE CO OP MANAGED? (E.G. BOARD ETC.? DO MEMBERS VOTE ON ISSUES?)
The Co-Op is run by a CEO who reports to a Board of 7 Directors. The board is made up of majority active members who sit alongside non-member board members, bringing additional skills to assist the business. All members can be nominated to be elected to the board on an annual basis, depending on number of rotations.
YOU ARE ABOUT TO CELEBRATE 75 YEARS IN BUSINESS THIS YEAR. WHAT A WONDERFUL ACHIEVEMENT! HOW WILL YOU AND YOUR MEMBERS MARK THIS OCCASION?
We are very excited about turning 75! Its wonderful to be the 2nd longest serving supplier to the Hair and Beauty Industry and one of only two Hair and Beauty Co-operatives in the world! The Adelaide City Council have offered to host a civil reception for our members to celebrate the milestone occasion later in the year. It will be a great opportunity to celebrate members past and present. In addition, our 8 Minute Break Magazine will be featuring interesting articles about our history throughout the year, so our member can see where it all started and understand more about the Co-operative philosophy!
WHAT DOES THE FUTURE LOOK LIKE FOR HAIR BEAUTY CO-OP?
The future of the Co-op looks very bright indeed! We are super excited about our appointment in 2018 as the Australian and NZ distributor for Screen Haircare. Both colour ranges achieve outstanding results of 100% grey coverage, whilst being PPD Free or PPD Free and Ammonia Free. They are complimented with an extensive retail ranges which are targeted to achieve certain results. The Philosophy of Screen and Hair Beauty Co-op were aligned from the start, educate Hairdressers to achieve beautiful Hair without breaking the bank www. screenhaircare.com.au In addition, we will be investing in improving our technology platforms to further engage with our members and also extending our member benefits to more lifestyle orientated, as we continue to support their journey. Today our network extends throughout Australia with either dedicated team members on the ground, or strategic partners in every state. We are poised for growth giving our members an ethical alternative to their current suppliers.
We are thrilled to share with your Hair Biz readers more about the Co-op and look forward to welcoming members from all over Australia, as we enjoy the journey of turning 75! www.hairbeautycoop.com.au/join-the-co-op Hair Biz Year 13 Issue 2
LEADING LADIES HUMANITY & KNOWLEDGE MAKES THEM INFLUENTIAL
The Leading Ladies movement is rapidly expanding, inspiring thousands worldwide and made history in the U.S.A in 2017 when they took the stage together for the very first time addressing, today’s issues facing women in the hair and beauty industry head-on.
They tackled the challenges they face both in business and in life in general, as wives, girlfriends, mothers, daughters, businesswomen, entrepreneurs, educators and philanthropists. We spoke to LEADING LADIES Founder and 2018 AHIA Hall of Fame recipient, Tracey Hughes, about this great new concept
WHAT IS THE CONCEPT DRIVING LEADING LADIES?
With our industry being over 85% female we simply wanted to celebrate the female leaders that are really are making a difference and to create a community of support for the industry as a whole. The biggest objective of Leading Ladies is to inspire others to believe in themselves and their dreams while charting their own journey courageously. The audiences at all the Leading Ladies events have witnessed a raw, emotional, honest and heartfelt look into life on the road and in the limelight as the Ladies shared their inspirational 48
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stories. The business advice and personal insight into the lady’s own growth strategies have been empowering guidance to all that attended. Ultimately these female leaders are breaking barriers and connecting deeply with our community as we all go through similar journeys within our industry.
HOW ARE THE PANELISTS FOR LEADING LADIES SELECTED?
We initially began with 5 Ladies on the panel. However, due to the demand for more Leading Ladies events, we have expanded the speakers so that each event has a different panel. I hand-picked the inaugural panel based upon the women’s strong commitments to ‘give back’. However, since then I have now given the decision making over to the event organizers to select the panelists that they would like. Therefore, there will be many more amazing women joining future panels. I have been approached by so many amazing women that want to be part of Leading Ladies, so we have created a fabulous list and I would
love all of them to have the opportunity to share their message. However, since the events host Leading Ladies the selection process is now in their hands. The only directive I provide is that the 5 panelists fall into the 5 categories so we have a diversity of expertise: icon, educator, influencer, artist and entrepreneur. The most important factor any of these chosen women is because they are selfless and giving individuals who all have heart and soul, who are resilient and inspirational. All the women being chosen are selected because they have displayed leadership and paved the way for many others.
WHO ARE SOME OF THE LADIES YOU HAVE HAD INVOLVED OR ARE JOINING YOU IN THE FUTURE?
Eden Sassoon, Candy Shaw, Sonya Dove, Jenny Stebe, Vivienne Mackinder, Larisa Love, Kris Sorbie, Ruth Roche, Nahah Aziz, Deborah Penzone, Cassandra McLaughlin, Rebecca Taylor, Danielle Keasling, Jennifer McDougall, Michelle Pargee and myself.
HOW IMPORTANT IS IT TO REPRESENT DIVERSITY IN GENERATIONS, CULTURES, AND EXPERIENCES AMONGST THE PANELISTS?
These never before seen together icons, entrepreneurs, educators, artists, and influencers are collaborating to inspire the audience, so it is crucial to bring differentials between the ladies. We aim to provide the audience with a raw, emotional, honest and heartfelt look into life on the road and in the limelight. And about the quest for that all elusive “balance” between work and life. Bringing multi-generations together allows the icons and the influencers to reach a wide audience. In addition, it provides the opportunity to look at different perspectives on how to build your profile, brand, and business. We need to celebrate the rich diversity our industry and the population has and what success looks like at different stages in our lives.
WHERE WAS THE FIRST LEADING LADIES EVENT HELD AND WHERE HAVE YOU BEEN HOSTED SINCE?
I chose to launch Leading Ladies at Premier Orlando in 2017 because Premier Orlando is a prestigious event and their Main Stage auditorium is totally unsurpassable. The Premier Show team were very supportive of the concept and brilliant to work with. After the success of the inaugural appearance, the Premier Show Group hosted us at all of the shows throughout 2018. At the start of 2018, we were honored to appear at ISSE at their first ever evening event where they also made the announcement that NAHA was moving to Long Beach. This was a great night and we just kicked off 2019 at ISSE again. We also have had a very memorable experience in September of 2018 where we appeared at the Sola Sessions in Chicago. The Sola community is truly unique as they have over 10,000 independent business owners. So, we felt this event was special to be able to empower these individuals and we were so grateful for the Sola team’s hospitality.
HOW DO YOU DETERMINE WHAT TOPICS TO DISCUSS?
I take the time to personally get to know every Leading Lady on a deeply personal level. This then helps me determine what powerful messages they have to share from their journey. We focus on primarily providing sound business advice to help the audience be motivated to learn from this wisdom to develop their own leadership acumen. Also, we share stories of real challenges we have faced because this provides inspiration to others that they can be courageous and resilient to reach their own aspirations. We pre-plan the questions the MC asks, however, the women all answer spontaneously and authentically. The topics are what we all believe are extremely relevant to our industry right now.
HOW IMPORTANT IS THE ROLE OF THE MALE MC?
Our ‘token male’ MC is so important to us as the moderator. He must have a strong stage presence that is engaging and be well loved by the audience. So, the men who have taken this role are experienced highly respected industry leaders. Industry legend, Sam Villa, has been our MC for over 80% of the events. He was the first person I pitched the concept of Leading Ladies too and he embraced it whole heartily in the infancy stages. Sam was the obvious choice because just about everyone loves him! Since then we have had 3 other amazing men join us, including Mark Bustos, Frank Gambuzza and Gordon Miller, and we have a list of other outstanding speakers who would love to moderate for us too.
was the emotional connection the audience felt with the women onstage. After each event we spend hours taking photos with the attendees, all of whom are usually crying or laughing, and they hug and surround us with so much love and gratitude. It’s certainly very heart warming! The industry needed this. With so much disruption and change within our industry, the timing was perfect. Leading Ladies isn’t about girl power either, we simply want everyone to realize that they can develop their leadership skills no matter what their personal goals are.
WHAT IS YOUR GREATEST HOPE FOR THE FUTURE OF WOMEN IN THE BEAUTY INDUSTRY?
HOW IS LEADING LADIES FUNDED?
We need more females in key leadership roles that have experience and emotional intelligence to balance out the influence on decision making. I believe everyone has a message and skills to share. So, I would love the industry leaders to share their knowledge - To teach and guide others. Through sharing fears and challenges this will inspire other women to overcome any adversity and develop more confidence. Plus, we need more females in leadership roles within the corporate brands. By being a positive mentor to as many future female business leaders as possible this will have a greater ripple effect and will guarantee future sustainability of our industry. My greatest goal is to drive positive consumer perception, making our industry be seen as a service worth paying for but most importantly relay the rewarding career opportunities that can provide stylists tools to achieve their aspirations.
WHY DO YOU THINK LEADING LADIES HAS CREATED SO MUCH MOMENTUM?
“Tracey’s vision for bringing together the Leading Ladies of the hair and beauty industry to Premiere Orlando 2017 exceeded our expectations. We experienced one of the largest crowds on our Premiere Main Stage and received many positive responses from the audiences, feeling the panel was empowering and inspiring. In 2018, we were excited that the Leading Ladies joined the lineup at all four of our annual events at Premier Orlando, Premiere Philadelphia, Premiere Beauty Classic and Premiere Birmingham.” - Howard Britt, the President of the Premiere Show Group
WHAT ARE THE FUTURE PLANS FOR MORE LEADING LADIES EVENTS?
Well for 2019 we just kick started off our first appearance at ISSE in Long Beach, California. Then this is followed by IBS in New York and ABA in Toronto. I am excited to see the growth of Leading Ladies now going into Canada, Europe, and Australia. If the demand keeps growing, I will introduce a Leading Ladies Mentorship program which I have already designed a blueprint for. This will enable anyone to have access to coaching from all of the Leading Ladies.
Leading Ladies is simply about giving back, therefore no-one makes any money for their appearance or time invested, including myself. All we ask is that the events who host us cover all the expenses involved. As a team everyone involved in Leading Ladies collectively agreed that this movement must remain brand-neutral therefore we cannot generate any sponsorship so this remains a non-for-profit exercise.
Ultimately, what made Leading Ladies a success Hair Biz Year 13 Issue 2
A SALON SWAP! ROYALS HAIR & PREMA HAIR SWAP OWNERS FOR A DAY! We think these two might be on to something! Co-owner of Royals Hair, Adam Alamine and Prema Hair’s owner Johnny Ruggerino conducted the first ever Salon Swap, with each spending half a day at the other’s salon, observing and taking in each salon’s unique business practices and protocols. It was a day free from ego, conducted in the spirit of openness, sharing and mutual growth, the focus being on learning and taking away business insights and new ideas for their own respective businesses. Says Adam, “Honestly, it was a great experience; one that was very educational, especially since we chose to do it in the thick of a busy Thursday afternoon.” “We observed the entire salon process in our respective salons, spoke to senior and junior staff, observed front desk and helped out on the floor where we could. For example, Johnny did the dishes at Royals and I served coffee to Prema clients.” For Johnny the experience was equally as empowering and insightful. “Adam & I have always respected each other as salon owners, and how we do our own individual thing in the industry. We both acknowledged that after a period of time you become comfortable with your systems and procedures which restrains growth and new perspectives,” says Johnny. “We wanted a fresh pair of eyes in the day-to-day grind to acknowledge what we may do better than each other, but also to challenge why we do things in certain ways and how we can do things smarter. It was truly a brilliant and rewarding experience for both our salons.” As a result, both Adam & Johnny have since been considering how to incorporate what they learned into their own salon processes, particularly in consultations and salon floor coordination. Adam: “It was great to get Johnny’s insight into some things 50
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and also learn a few little operational tricks that help Prema kick ass as a team. The salon is buzzing and it was cool to watch how they coordinate their salon floor.” Johnny: “Royals have some really smart ways in which they manage their clients, staff and their bookings. We all do it in our own way but it was brilliant to see what works for Royals and why. I feel we all can learn and improve in these areas as they are the foundation to success. It surprised me how similar our teams were to each other. There’s a real sense of professionalism but still managing to have fun with each other and the clients. There was a lot of dancing and shaking at Royals and we love to also do this at Prema. It was good fun to see!” It was clear that both salons have a great deal in common in terms of business practices, professionalism, team and clients as family, and the importance of fun whilst working.
THIS WAS EACH OWNER’S FINAL TAKE AWAY FROM THE DAY: Adam: “I recommend you do this no matter what industry you’re in. You’ll learn more in a few hours from each other than you can imagine! I love that the Prema boys are as crazy as us in wanting to explore and try this as much as we did!” Johnny: “Our team loved having a fresh face in the salon who was there for a specific purpose. Adam really challenged me on the ‘how’ and ‘why’ we do things; it made me think twice and see where some of our systems could improve. Having worked in the same salon for 17 years and knowing nothing else, I really loved being in another salon space, and seeing their procedures and way of working. I felt comfortable and empowered to give feedback and this was welcomed by Adam. Being able to help someone else grow is always a good feeling.” So, salons of Australia, what are you waiting for? Who will be the next to try a #SalonSwap and expose yourself to valuable new ideas?
EDWARDS AND CO.
JOIN THE MOVEMENT 2019 brings a new feel to Edwards And Co. Education, restructuring with a variety of specialist workshops allows professionals of every level to learn, grow and absorb the rush of the Edwards And Co movement. OPEN HOUSE WORKSHOPS 6 live Educators showcasing a wide variety of skills + techniques. You can move around the room freely absorbing as much knowledge as possible and choose who you would like to watch! SIGNATURE COLOUR + STYLING Experience first-hand the signature looks that have captivated the attention of an international audience. Be introduced to the home grown techniques of Jaye + his education team. COLOUR CORRECTION SPECIALIST Designed for any colourist who has a yearning to master the art of corrective colour work. See your educators transform 3 live models with hair disasters to dream hair in one sitting. FREEHAND COLOUR + STYLING Have you ever wanted to master the art of Freehand Colour? Well this class is for you! Learn the tips and tricks behind creating that perfect sun kissed blend. Demonstrating a mix of Parisian, Finesse + Heavy Freehand Techniques.
2019 NATIONAL EDUCATION WORKSHOPS SYDNEY
5th May, Signature Colour + Styling 6th May, Colour Correction Specialist
16th June, Signature Colour + Styling 17th June, Colour Correction Specialist
17th March, Signature Colour + Styling 18th March, Colour Correction + Styling
14th April, Signature Colour + Styling 15th April, Colour Correction + Styling
21st April, Signature Colour + Styling 22nd April, Colour Correction + Styling
14th July, Signature Colour +Styling 15th July, Colour Correction + Styling
August 11th, Signature Colour + Styling August 12th, Freehand Colour + Styling
“Education and collaboration is the key to the success of the Edwards And Co Brand”
Website www.edwardsandco.com.au Contact email@example.com Instagram @_edwardsandco Facebook @EdwardsAndCo #JOINTHEMOVEMENT
PRODUCTS THAT RESPECT THE HAIR AND SKIN
PURITY AND COSMETIC EFFECT Pura Kosmetica works with increasing the focus on not only the guaranteed result of their products but also their composition. Therefore, we have chosen to use extracts and a selection of naturally active ingredients without adding components that could be aggressive and harmful. Our daily goal is to ensure that the two key concepts that we believe in, purity and cosmetic effects are untied by the common thread of quality ingredients that work in sync while respecting people and their hair. Nature provides us with a wide range of substances and nutrients that we can use to promote good wellbeing. With Pura Kosmetica your hair is treated, brightened but above all else, respected.
PURA KOSMETICA NATURAL COMPLEX Goji Berries - They have an anti-ageing effect, they protect hair from UV rays and counteract cell degeneration as a result of their rich complex of nutrients. In fact, they contain 6 vitamins, 21 kinds of minerals and 8 polysaccharides. Walnut Wood - It provides nutrients such as phosphorus, calcium, iron, potassium, zinc and copper in addition to vitamins A, B1, B6, F, C and P and gives hair strength and softness, while it prevents hair loss. In addition it has detoxifying properties and helps maintain the color and brightness of the hair. Cherrywood - Rich in vitamins and detoxifying properties, cherry extract can give body and shine to the hair through an anti-ageing and nourishing effect. It contains minerals like potassium and magnesium, and vitamins A and C. Carob Wood - Its fruits are rich in fibre, vitamins A, D, B1, B2 and B3, as well as minerals such as calcium, potassium, copper and manganese. Carob Wood extract helps prevent ageing of the hair thanks to its nourishing and soothing effect. The combination of walnut, carob and cherry wood guarantees proper nourishment of the hair, whereas the Goji berries, a real strong point of the series, guarantee a powerful anti-oxidant effect.
“THE FORMULA IS ENRICHED WITH 4 KEYS INGREDIENTS TO GIVE BRIGHTNESS, ELASTICITY AND SOFTNESS TO THE HAIR WITHOUT JEOPARDISING GREY COVERAGE” 52
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“A CREAMY AND HOMOGENEOUS MIXTURE WITH A LOW AMMONIA CONTENT, RESULTING IN RICH, SHINY, VIBRANT AND ON LASTING COLOUR”
GET HEALTHY HAIR BACK FOR YOU AND YOUR CLIENTS! Inventors and leading manufacturer in thermal styling tools, GlamPalm wants to give every woman a chance to have a styling iron that is the best in the world, that DOESN’T DAMAGE THE HAIR, is affordable, and creates unlimited healthy styling.
HAIR STYLED WITH GLAMPALM IS SCIENTIFICALLY PROVEN TO HAVE ‘VIRTUALLY NO HAIR DAMAGE.’ Creating a real value for styling GlamPalm is the exclusive owner of the Healing Stone™ mines in South-Korea. The Healing Stone™ is infused into these world-class styling tools to deliver exceptional therapeutic benefits. The rare and patented Healing Stone Technology™ promotes overall health and eliminates damage of hair often associated with heat styling. The Healing Stone™, used in Eastern medicine for almost 1000 years, is extremely smooth and prevents snags, pulls and breakage.
is smooth, shiny hair without damage through pulling or snagging. This Nano-Vibration Technology enables the Healing Stone Technology™ to style at a much lower heat, keeping hair at optimal health. The Clinic Mode or better known as Low Temperature Treatment (LTT) will help to apply any treatment or leave-in conditioner to both dry and damp hair to master sleek-straight and flawlessly voluminous styles with minimal effort and maximum precision.
A Game-Changer Born to Style Years of research, effort and money have gone into The GlamPalm Clinic™. As an electrical company GlamPalm not only look at the amazing results you can create but also at the hair products that works in combination with it. “This is why we introduced our Nano-Vibrating Technology in combination with our Clinic™ mode,” says Koen Verelst, Managing Director of GlamPalm Australia. “With expert craftsmanship, prestigious design and effortless handling, the GlamPalm Clinic™ will shorten your styling time, eliminate frizz and leaves hair looking flawless“
Test results Recent tests were carried out to give further weight to the results from using this brand. Tested on women with healthy hair who were in their twenties by the Hair and Scalp Laboratory of H University, results showed that after using a competitor’s iron, there was damage to the hair and a breakdown of the cuticle. After using GlamPalm, there was virtually no damage to the hair and the overall condition of the hair was scientifically proven to be nearly identical to its condition prior to testing. One test group (Test 1) used GlamPlam and the other group a product from Competitor A (with anodizing heat plate); then another group (Test 2) again used GlamPalm while the others used a product from Competitor B (usual ceramic coated hair iron). The irons were used every day for 4 weeks
The GlamPalm Clinic™ is a Masterpiece. A real Game-Changer! Thanks to the ground-breaking Nano-Vibration Technology with its 8000 vibrations per minute, this styler ensures heat is radiated inside the hair instead of drying out its external structure. This creates a healthier finish that is touchably soft and ultra-shiny. In combination with the minimalistic direct friction of the hair to tighten the cuticle, the result 54
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Results Test 1 The hair styled using GlamPalm demonstrated minimal damage and the condition of the cuticle was nearly identical to its condition prior to
testing. On the contrary, the hair styled using Competitor A’s product showed obvious damage including scratches, deterioration, and even total removal of the cuticle. Results Test 2 Hair styled with GlamPalm showed some minor split-ends, but was otherwise fairly healthy. On the other hand, hair styled with Competitor B’s product without a doubt revealed that the cuticle layer of the hair had been split, removed, pressed and bent or severely roughen. The cells of the cuticle layer were shown to have broken or peeled off. GlamPalm pride themselves in the dedication to the overall health of the planet. Product parts are carefully chosen with consumer health in mind and the Healing Stone™ is sourced using green, sustainable methods. The GlamPalm Clinic™ in Midnight black or Diamond White is now available to create healthy hair in your salon. For more information www.glampalm.com.au or Ph: 1300 652 797
Revlon Professional Australia, has released their much anticipated luxury range, Eksperience. The philosophy behind the take home and in-salon treatment range is based on marine-origin ingredients. Salons are loving the “freshly-made” scalp and hair treatments allowing the stylist to accurately address the needs of each individual client based on the results of the consultation and diagnosis. For example, the Scalp comfort Activemud is freshly prepared just before it is used by mixing marine algae scalp treatment with a specific essential extract and hair multivitamin cocktail from the Boost range. This ensures that the ingredients are as fresh as possible. Creating fresh treatment products is an added value that enables the EksperienceTM stockist to offer each client an exclusive, tailor-made treatment that enhances the perceived quality of each salon.
A range of in-salon treatments for issues including a sensitive scalp, excess sebum, hair loss and dandruff.
Versatile products for use in the salon or at home that can be used on their own or in combination with various other Eksperience products.
An exclusive range of in-salon products formulated with keratin for reconstructing dry, damaged, porous and brittle hair.
Beauty solutions for hair care and scalp issues designed for salon and home use. The Revlon Professional research and development team have taken a scientific approach to create multiple formulations treating both scalp and hair shaft, in the one process. FAST FACTS ON INGREDIENTS • Noirmoutier marine spring water, which wells up from the ground at a constant temperature of 14 degrees, enabling it to maintain its beneficial properties active and unaltered. • Rich in Oligoelements Mix. • Specific algae for each treatment, such as focus vesiculosus algae with hydrolyzed keratin. • Acting & specific algae. • A mix of trace elements (zinc, copper, iron, silicon, potassium, sodium, chloride, magnesium): noble elements normally present in trace amounts in the cells, and important for the vital functions of organisms. • Aquamaris Complex is combined with active ingredients of plant origin as well as other innovative ingredients such as powdered oyster shell and pearl extract. The Eksperience range includes eight offerings covering all client needs, to determine a holistic hair and scalp solution at home and in salon www.revlon.com
PHOTOGRAPHIC COLOUR COMPETITION 2019 IS OPEN!
Want to be crowned Affinage Photographic Colour Champion, 2019 and pick up a cool $1000 in the process?
HERE’S WHAT YOU NEED TO KNOW: ENTRIES CLOSE 1ST APRIL 2019, WINNERS ANNOUNCED 2ND MAY 2019 THE BRIEF
Entrants must create a well-executed, inspirational, modern colour showcasing The Look. This must be complemented by a beautiful style, finish and total look taking inspiration from upcoming trends. You can interpret this as you see fit, however the final look must showcase: • Fashion: Taking inspiration from trends • Innovation: Classic elements, with a twist • Pioneering: New colour techniques that may not have been produced before You’ll need to use only Affinage Professional Infiniti colour and Affinage Professional styling products on your model, which includes Infiniti Permanent, Infiniti Satin, Intensives, Infrared, Pop Art and Essential Blends. No other products may be used. Wefts, weaves and extensions covering a maximum 20% of the head using Affinage Professional Colour can be used but no full wigs are allowed. 58
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Your entry photograph must be no smaller than 10” x 8” (inches), a minimum of 3 megabytes and a maximum 7 megabytes in size in high-resolution only, colour, no more than 1 year old at the date of entry, head and shoulders only and in one of the following file types only: jpeg or tiff. You’ll also need to the full colour formulation in a word document and submit a “before” photograph of your model prior to colour application (front and side shot only). Upload all elements of your entry to the official website www.affinage.com.au with the fully completed entry form by midnight Monday 1st April 2019. You’ll find all the fine details, T’s & C”s on the Affinage Professional website www.affinage.com.au or you can contact firstname.lastname@example.org with any questions. Entry to the Affinage Professional Photographic Colour Competition is free and entries must be received on or before midnight Monday 1st April 2019.
WINNERS WILL BE ANNOUNCED 2ND MAY 2019
HAIR EXPO ANNOUNCES FINAL LINE UP!
The Balay Lama, Candy Shaw will join Tabatha Coffey and Jen Atkin at Hair Expo 2019! After bringing her unstoppable energy and leading skills in balayage to Melbourne for Hair Expo 2018, Candy Shaw, will return to Australia for the 2019 event held over the Queen’s Birthday long weekend in Sydney. Candy is looking forward to sharing her tips, tricks, tools and techniques for doing wonderful commercial balayage with her Australian industry fans. You’ll have the opportunity to see Candy in a live creative session and also get hands-on in two balayage workshops where you can learn valuable skills to grow your colour business. The daughter of former world champion competition hairdresser Jamison Shaw, Candy 60
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was brought up surrounded by hairdressing royalty including Vidal Sassoon, Paul Mitchell and AVEDA founder Horst Rechelbacher. She trained in Paris, specialising in balayage and French haircutting, and in 2018 was named North American Educator of the Year by Intercoiffure America/Canada. She has certainly become a force in the international hairdressing industry! Candy will join Hair Expo favourite Tabatha Coffey, best-known for her salon-takeover television show Tabatha Takes Over. Tabatha will be running six one-on-one coaching sessions, as well as two small group sessions for a maximum of 20 people – all of which are expected to sell out quickly so grab your tickets now! The final member of the international line up is Celebrity Hairstylist and Dyson Brand Ambassador, Jen Atkin. Jen’s enviable client
list includes the Kardashians, Kendall Jenner, Chrissy Teigen, Bella Hadid, and Hayley Bieber, and she is also the founder of OUAI haircare and Mane Addicts: a top digital hair community and destination for hairstylists and consumers. Jen will lead a two-hour creative seminar where she’ll share the styling secrets she uses to create her favourite looks using her favourite tools, products and accessories. Of course, you can also see, sample, and shop the latest products from professional brands like Dyson, evo, Original&Mineral (O&M), Olaplex, Comfortel, De Lorenzo, Mizutani, Balmain Hair Couture, Excellent Edges, GlamPalm, Andis, Sunlights Balayage, Y.S. Park Professional, Seamless1 and many more on the Hair Expo floor. Grab your tickets here: www.hairexpoaustralia.com
NEW INGREDIENTS ADVANCED TECHNOLOGY VITAMINS
INVIGORATING CARE BLENDS. TIME TO RECHARGE. Contact your Wella Sales Consultant or call 1300 885 002 to find out more. www.wella.com
COLOUR MY WORLD SAFELY! A CASE STUDY
It is amazing how one event can shape the course of a life. For me it was 15 years ago in my salon. I had decided to enter a national photographic award for hair colouring. My team had just finished the photoshoot with our models and began the process of colouring the talent’s hair back to their natural colour in the salon. I was at home and I received a phone call from a staff member who franticly told me that one of the models had a violent reaction to the hair colourant and was seriously ill in hospital. I was sick inside and out with worry, and wondered what, as a salon, we could have done to prevent the situation. It was then that I made the decision to begin studying trichology and hair science which was something I had wanted to do for a long time. People choose to colour their hair for many reasons and effects. The effects that a chemical reaction can cause are something that no one wants. Some of these include : • scalp swelling • blistering • reddening of skin • puffy eyes • fluid build up in the face, and • in severe cases, anaphylactic reaction. Throughout the course of my study, I learnt many interesting facts about chemical reactions and one of the most alarming was that up to five percent of people will react to hair dye. Chemical reactions can occur at any age and at any time, even if you have never experienced a reaction to hair colourants before. In many cases, reactions to hair colourants may not appear the first time you colour your hair, but can show up the second, third and fourth time and can become more severe. Common ingredients associated with hair colourant allergic reactions include: • Ethanolamine (monoethanolamine, diethanolamine etc.) • Resorcinol, • Sodium lauryl sulfate (SLS), • Parabens, • Lead acetate, toxic • Para-phenylenediamine (PPD), toluene-2,5diamine (TD)and • Toluene-2,5diamine sulphate (TDS). Products that contain known allergens recommend sensitivity testing 48 hours before use of the colourant, following the manufacturer’s instructions. However, as the Scientific Committee on Consumer Products points out, “this is no guarantee: there are many misleading and falsenegative results, and it can take up to a week to react to the allergen, not 48 hours. The patch test can actively sensitize people to the allergen, so when they apply the dye to their hair two days later, they get an allergic reaction”.
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By Simone Lee
My salon today has strict allergy testing protocols. A few years ago I had conducted an allergy test on one of our younger salon guest’s, Jemma, who had never had her hair coloured before and really wanted to have a change. The result came back positive, showing a mild test reaction that was barly visible to the eye behind the ear. I explained to Jemma that she should visit a dermatologist to have further testing for allergies in order to help identify the exact ingredients that she may be allergic to, and that we would not be able to colour her hair at that time. Unfortunately, Jemma had traveled a long distance to come to the salon, and possibly felt that she was allergic to our colourants and would not be allergic to other colour brands, which is not an uncommon thought to have in that situation. Jemma decided to have her hair coloured elsewhere, and was not offered an allergy test by the salon. Shortly after having her hair coloured, she experienced a severe reaction and was taken to hospital. When Jemma was well, she returned to my salon as a guest. After learning of the ingredients that Jemma was allergic to, I set myself a goal to try and find a colourant that would be suitable and safe to colour Jemma’s hair. It has taken years, and my research led me to the brand DNA Organics. I contacted Tony, who is a director of DNA Organics and he immediately sent me a selection of his hair colourants for testing. I conducted several allergy tests on Jemma, and none of them showed any allergen symptoms. It was time to colour Jemma’s hair. When I told Jemma’s hair stylist, Hayley, she went white and was quite nervous with worry. “What if something happens? I wouldn’t live with myself!” Preparation was a critical factor in achieveing a safe and beautiful colour sitting and result for Jemma. The day came to do the colour, and it was very important that there was not a trace of any other colour that could come into contact with Jemma throughout the process, other than DNA Organics. Even our basin area was sterilised. I must admit that my nerves were through the roof as I waited for the colour to be applied and removed. It was a huge success, and I do not think my team will ever forget the pure joy on Jemma’s face when she saw the finished result. Following up with Jemma, I was curious to know how she was finding her new colour and she happliy wanted to share her experience. Here are her responses:
WHEN YOU WERE FIRST TOLD YOU WERE ALLERGIC TO PPD WAY BACK WHEN WE TESTED YOU IN THE SALON, DID YOU UNDERSTAND WHAT IT MEANT? I think I understood logically what it mean but didn’t really think of the emotional side of it, of the frustration as years passed and I still couldn’t do anything about it.
WHEN YOU HAD YOUR FIRST ALLERGIC REACTION TO HAIR COLOUR, WHAT WAS THAT LIKE FOR YOU?
The first reaction was startling to say the least but it wasn’t my physical reaction to the dye so much as the implications of what I would and wouldn’t be able to do for the rest of my life that really hit deeply.
BEING A YOUNG GIRL AT THE TIME, BEING TOLD YOU COULDN’T COLOUR YOUR HAIR, HOW DID YOU FEEL, AND COPE?
Of course, I felt let down being told that I couldn’t colour my hair and some of the long-term effects immediately jumped into my head, such as ‘what happens when I’m older and I start to go grey?’ There will be no covering that up and considering that my nan went completely grey in her 20’s, it could potentially be a problem in the not so distant future.
WHEN THE DAY FINALLY CAME AFTER YEARS OF NO COLOUR, WERE YOU NERVOUS?
No, I had done the patch testing, so I was sure that I was safe. I was mostly just really excited that I finally had an option that wasn’t going to put me in a hospital.
IT MUST HAVE FELT WONDERFUL TO FINALLY HAVE A COLOUR, WITH NO REACTIONS. ARE YOU ENJOYING YOUR NEW COLOUR AND WILL YOU CONTINUE TO ALLERGY TEST BEFORE ALL COLOURING?
I’m loving the new colour and of course I’ll continue to patch test because I of all people know how suddenly a previously non-existent allergy can pop up. www.simoneleecreative.com www.australianinstituteoftrichology.org
NEW ANGEL DEEP SEA SERIES
Green Angel Dual Pure Repair
Red Angel Deep Nourishing & Gorgeous
Containing Wild Sakure & Padine pavonica for dual essence & double the protection
Containing Royal Iris & Padina pavonica for dual essence & double the protection
( Damaged / Dry Hair )
( Coloured Hair )
For further information or for your nearest JOIKEN distributor call 02 8781 0123 or email email@example.com
CONTOUR CREAM AND LUMNOUS DROPS BY AFFINAGE PROFESSIONAL
New multifunctional Contour Cream defines curls, smooths hair and eliminates frizz. Containing Marula and Camellia Seed oils and rich in omegas and vitamins to nourish and condition, Contour Cream’s unique Thermal Activated Technology protects your hair from direct heat and is suitable for all hair types. Affinage Professional’s new Luminous Drops contain Keratin Amino Acids and Linseed Oil and is rich in Omega 3. The lightweight serum provides gloss, shine and protection, encapsulating the hair to protect from environmental damage and improve hair condition. www.affinage.com.au
COPYRIGHT BY TIGI
Tigi Copyright Custom Care Repair range delivers the TLC hair needs with penetrating, internal proteins achieving up to 96% less breakage. The Copyright Custom Care Moisture range brings dull hair back to health imparting incredible hydrating properties to leave hair 545 smoother and visibly more vibrant. www.tigi.com
BLOW 3900-IR 2300 WATT PROFESSIONAL HAIR DRYER BY MUK
The new muk Blow 3900 – IR Matte Black Series is the ultimate tool for drying and creating beautiful hair. Utilising revolutionary infrared lights imbedded in the dryer’s barrel the Blow 3900 infuses a gentle heat deep inside the hair shaft, drying the hair gently and quickly, whilst infusing hair with amazing shine, moisture balance and protection from thermal damage. The 3900-IR features a 2-year standard warranty, ionic generator, adjustable temperature & fan speeds and a 3-metre tangle free cord. www.mukhair.com
KERATIN SMOOTHING FORTE BY MUK
Say goodbye to frizzy, unruly hair that won’t play by the rules. Muk introduces the new Keratin Smoothing Treatment Forte, a 100% formaldehyde free keratin smoothing system that provides maximum curl and volume reduction without permanently changing the structure of the hair. Fortified with muk Haircare’s exclusive Micro Keratin Technology, it revitalises the hair’s natural protective layer, rebuilds tensile strength, restores elasticity, equalises porosity and reduces breakage, lasting for up to 12 weeks. www.mukhair.com
BRAZIL CACAU 300ML SMOOTHING KIT
The Brazilian Cacau Keratin Treatment is the most innovatiave and effective professional smoothing treatment in the world. The exclusive formula combines rich natural raw materials and incorporates the latest Brazilian Keratin technology. Brasil Cacau reinforces the internal structure, improves the condition of the hair by smoothing the cuticle and eliminating frizz while providing external protection. Available from leading wholesalers. www.muimports.com.au
6 KERATHERAPY STYLE & FINISH COLLECTION
Utilizing superior formulations, Keratherapy has become the most innovative, forward thinking brand in the Keratin Smoothing category by providing women with smooth, shiny, healthy, frizz-free hair. Keratherapy now boasts a full range of Keratin Treatments along with high performing, Keratin Infused Home Care Products. Today Keratherapy is sold in more than 45 countries worldwide and continues to grow. Available from leading wholesalers. www.muimports.com.au
STYLE BY KEUNE
Keune Haircosmetics, proudly relaunch their Design styling range, now the new-and-improved Style range. The Style range is divided into three categories: Prep, Shape and Finish, making it easy to reach for the right product, every time. www.keune.com
DEFY DAMAGE BY JOICO
Joicoâ€™s Defy Damage is a new line of professional in-salon bond-strengthening and colour-protecting treatments plus an at-home care system that protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution. Defy Damage ProSeries is a two-step in-salon treatment. Step 1 is a powerful, ultra-dry spray that instantly shields hair from chemical service damage, improves colour deposit, and provides greater lift when lightening. Step 2 is an intensive bond strengthening treatment to help replenish bonds, strengthen hair and hydrate in just one use. Defy Damage Protective Shampoo, Conditioner and Protective Masque are designed for bond-strengthening & colour longevity, while the leave-in Protective Shield guards against Thermal & UV damage. www.joico.com.au
AGE DENIED BY TIGI
Age Denied is a range of 19 rejuvenating permanent hair colours designed to provide up to 100% coverage on over 50% non-pigmented hair. Containing a rejuvenating complex that includes three anti-ageing ingredients, leaving the hair with a shiny, multidimensional finish. Perfect for the woman who wants to take control of her ageing with sophistication and confidence. www.tigi.com
EIMI MARDI GRAS PRIDE LIMITED EDITION BY WELLA PROFESSIONALS
For over forty years, the Sydney Gay and Lesbian Mardi Gras has been a celebration of colour, creativity and self-expression. As Major Partner to Mardi Gras for the second year running, Wella Professionals have transformed two of their most iconic EIMI styling products, Sugar Lift and Pearl Styler, with a vibrant colour makeover. Sugar Lift creates texture and volume that lasts, can be re-worked over and over and builds the perfect foundation for those big, party-girl looks. Pearl Styler is a transforming gloss-like gel which adds texture, shine and hold to all hair types. Together, they create the perfect styling partnership. www.wella.com
ir a h l a n o s r e p , g n li y t s ir a h t s e b e h t o t e m ” s “Ho t c u d o r p d e t ia c o s s gr ooming t oo ls and a AMMONIA-FREE COLOUR SHAMPOO
Longer lasting, richly vibrant hair colour with Victoria Beauty Keratin Therapy Colour Shampoo. Ultranourishing, ammonia-free and oxidant-free shampoo enriched with keratin to revive colour between salon visits. Lasts up to 8 washes. 100% coverage of grey hair.
THE EVOLUTION OF SMOOTHNESS
12Reasons is the art of hair transformation. 12Reasons Creative Styling Crème deeply nourishes hair while controlling frizz and boosting volume, leaving hair smoothed to absolute perfection. Add soft definition to all hair types. Designed and formulated in Australia.
FASTER, GENTLER HEAT STYLING IS HERE
Harsh heat is the past. Gentler, faster and better heat is here. Silver Bullet Infrared Series utilises innovative strips of infrared light to infuse heat deep into the hair shaft. The result? Less damage, retained moisture and brilliant shine.
BE BRILLIANT WITH SYNERGY
Deliver extraordinarily brilliant, permanent hair colour. Boosted with a special synergy of keratin, argan oil, linseed oil and silk proteins, Echos Synergy Color is ammonia-free and PPD-free. Suitable for sensitive and reactive scalps. Made in Italy.
CLEANSE, COLOUR, INCREDIBLE VALUE
Back bar colour with added value. Keracolor Color + Clenditioner Colour Shampoo is available in one litre size to simultaneously amp up value and colour vibrancy. Immediately adds colour to pre-lightened locks, maintains colour vibrancy or doubles as a toner.
HAVE A QUICKIE
Some quickies are better than others. Design.ME Quickie.ME Dry Shampoo is the quickie cleanse, refresh and volumise. The unique rice starch formula absorbs, lifts and styles hair without the need for water. Tailored formulations for dark and light hair.
HIGH TORQUE, HIGH PERFORMANCE
Turbocharge your styling with BaBylissPRO Hair Clippers. Exceptional power and durability to cut through all hair types and textures with impeccable ease. High torque, heavy duty motors meet your every clipping demand. Ergonomically designed for comfort. FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM
GET THE LOOK…
2 1. NEW SWIFT BARBERS CHAIR IN TAN
Mid century modern is Swift. Inspired by the retro vibes of a 1950’s diner, the Swift is a compact barbers chair for the cool cats. The design features horizontal stripes upholstery while the comfortable and supportive seat is firm and well supported. Traditional styling is met with the highest grade of durability, finish and of course maximum comfort (nothing is more important). With bright chrome finishing and detailed stitching, this barbers chair is a striking accent piece to any barber shop. FEATURES • 360º (lockable) rotation • Reclining backrest • Adjustable, integrated, removable headrest • Upholstered padded armrests. • Recline lever • Upholstered and padded footrest • Raised leg support • Lockable hydraulic lift • Round chrome base
2. INTRODUCING THE BENNET RECEPTION DESK
For a sleek, clean welcome area – one that doesn’t present distractions, just good design, Bennett is the welcome reception desk you need. Stylish and practical, this salon front desk modernises any salon space with its minimalist design. Designed with heaps of storage space, the salon reception desk is perfect for keeping essentials at hand. When first impressions count, it’s high gloss finishes with ‘Parisian inspired’ or ‘Hamptons Look’ wood panelling, makes it easy to match any salon style. You could pair it with any of our furniture for the ultimate salon set-up.
3. GET THE NATURAL LOOK WITH THE ADELE RETAIL SHELVES
Adele. These retail shelves are just what your 68
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4 salon needs for a natural look, that’s a little off centred. A retail shelving unit in ash timber look and glossy white support, brings lightness and elegance to this functional design. And don’t you love the way the shelves peek over the frame? Us too. Perfect for taller retail items or some decorative greenery. Pair it with Comfortel’s Willow Reception Desk and Marmo Waiting Bench in white for a light and bright salon style.
4. HARPER SALON CHAIR
Designed with clean lines and a sophisticated silhouette, the Harper salon chair shows us less is more. Kept simple with a structural frame, the matte metal and removable padded arm rests shows us that this salon chair will be a favourite amongst the minimalists. For a modern monochrome look, add neutral textures like concrete, stone and a mix of matte and gloss materials. This minimalist salon style will enhance with greenery and blooms. Customise the final look of your salon chair with various options from Comfortel’s Lift and Base range.
5. KEEPING IT SIMPLE WITH NERO ROUND SALON MIRROR
Looking for a round salon mirror that’s simple but also makes a statement? Comfortel’s large black round mirror Nero is a seamless design with a black metal frame that boasts 90cm in diameter. For all the Dark Naturalists wanting a #SalonStyle that goes to the dark side– switch to a darker colour pallet and remember the lush greenery. For this salon look, you can never have enough. Your client’s reflection will love it.
Pictured with Comfortel’s Blake Salon Chair with Matte Black Base, Lun Stool and Double Bench in Natural Ash. All available from Comfortel. Showrooms Australia Wide www.comfortel.com.au
THE HUMBLE ACHIEVER By Linda Woodhead
I first met JAKE PUTAN, in a bar, in a hotel, in Brisbane where we were all staying for Hair Biz Forum last year. Being the organiser I was having a quiet night before the big day and noticed Jake sitting quietly, eating some dinner, no doubt contemplating the big day ahead, where he would be on stage with the rest of the Wahl Artistic and Education Team. We invited him to join us, of course, and through our conversation, I was personally so taken with this young, dedicated, humble, human being, which made me want to watch him from a distance over the past 12 months and with pride see how his career is continuing to flourish. To be honest, it really couldn’t happen to a nicer person! So, let’s get the back story on this rising talent! In school JAKE PUTAN wanted to be an engineer, or at least he thought he did. He studied physics, extension maths and engineering studies thinking he was going to “design the next Sydney Harbour bridge!” However, all through school he ended up covering his books in a heap of drawings rather than taking notes. Needless to say he finished school without the ATAR he needed for engineering, which may have been a blessing in disguise for all of us who admire him now in the Barbering Industry. “The designs in my books were being transferred to mine and my friend’s hair with my Dad’s full sized clippers,” says Jake. “ I was 15 when I started doing these horrendous haircuts and began an apprenticeship when I was 18 at Nik’s Cutting Edge, in my small home town of Taree. I completed my 3 years and moved to the other side of the country 70
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to work at a barbershop called Notorious Cuts in Karratha, then moved home and started working for myself 5 months later.” Jake also worked in Newcastle at Urban Empire and began teaching the Barbering Certificate III at the TAFE in Tighes Hill one day each week. He moved to Sydney in 2017 starting at Mister Chop Shop then moved to Adilla Barbers, before taking 7 weeks off and now, 10 years after he first started cutting at home, at the ripe old age of 25, he has just moved to his current workplace and dream job at Edwards and Co, Sydney. We spoke to Jake about his experiences so far and how he has managed to pack so much into the beginning of what looks like a long and successful career
HOW DID YOU FIRST GET INTO HAIRDRESSING/BARBERING?
In early 2009 I began cutting my own hair at 15 years old as a means to have my head covered in designs, inspired by my passion for art and the zigzags my dad used to shave into my hair as a kid. This slowly progressed into cutting all of my friends and friends of friends’ hair especially as there weren’t many people doing ‘tracks’ at the time. I finished my HSC and 12 months later still didn’t have a job, I ended up handing out over 40 resumes due to my mum constantly pushing me to stop wasting time doing nothing at home. All of those resumes went ignored except for one which was the opportunity to start an apprenticeship in 2012 at Nik’s Cutting Edge.
My OCD and endless boredom always pushed me to never settle for less and constantly strive to do more. I entered all sorts of competitions to challenge myself and build exposure wherever I could. I have been very lucky to be involved in different types of film work, editorial shoots, magazine features in GQ and InStyle, educating around the country, having a clientele of people I used to watch on TV and being able to know and work with the most kind and interesting people that would give the shirt off their back any day of the week, all of which I could never have believed as little as 5 years ago. I will honestly say I’m nowhere near the best barber but I have simply put myself in all of the situations that scared me most, as Joseph Campbell once said “The cave you fear to enter holds the treasure you seek”.
then able to offer something of higher value. It is an investment that always returns tenfold. We need to raise the standard as an industry through education, as the saying goes - it takes a village.
WHAT DO YOU LOVE MOST ABOUT THE INDUSTRY?
Hair Biz Forum was daunting I’ll admit, my biggest class I’d presented in front of was probably 15 people. Hair Biz was over 500! However, being able to share the stage with the master and fellow W.E.A.T. member Lance Liufau was the most incredible experience. I remember the first Hair Expo I attended in 2012, I saw a guy on stage for WAHL demonstrating hair art and I was so inspired to make that a goal of mine. Last year getting that spot, on stage at Hair Expo for WAHL was amazing, it was NONSTOP, up at 5:30 each day getting ready then on stage all day, no breaks and not getting a chance to really sit down until 11pm. But to be involved in an opportunity I had previously only ever dreamt of was so surreal and I’ll never forget it.
I love the way we get to express ourselves through the medium that is hair. I love being able to build relationships with clients and create a look that is tailored to their whole personality, lifestyle and facial structure, helping people look their best and maintaining that image is a cool job to have. My clients also help me learn and grow as a person, everybody can help everybody.
WHO ARE THE PEOPLE YOU LOOK UP TO WITHIN THE INDUSTRY AND WHY?
I look up to anyone that does their own thing whether they work for themselves or for someone else. It inspires me when people say no to conventional methods and do something entirely different, just because, that’s art.
HOW IMPORTANT IS ONGOING EDUCATION TO YOU?
I think it’s a no brainer that the more you learn the more adaptable you become and you are
WHAT DO YOU LOVE ABOUT EDUCATING OTHERS?
I hate seeing people suffer in their work, I want people to enjoy what they do. Through education I’m able to share a message about my own experiences as well as the techniques I’ve found to make it easier for myself every day. Seeing others make positive changes not only in their skill level but also in their work life is extremely rewarding.
HOW WAS YOUR EXPERIENCE AT HAIR BIZ FORUM AND HAIR EXPO LAST YEAR?
WHAT MADE YOU MAKE YOU MOST RECENT MOVE TO EDWARDS AND CO?
I’ve worked at 7 other shops in my career, which understandably some people may see as not being loyal or being ungrateful, but I see them as important stepping stones. Each one has taught me great lessons, but I believe there’s always a time to move on once we’re ready to progress. I learnt another lesson that I was never going to enjoy full time work, as I’m sure most people could relate. And so, I took some time out to just reset and think about what I actually wanted. Growing the education is a big focus, but I needed time to work on it, so I decided I would only work 3 days a week. I also thought about the hugely competitive market we work in and considered the idea of getting away from being a barber in a barbershop, narrowing down that market by merging a men’s grooming experience into a predominantly women’s salon that could actually help me grow by becoming an individual again. So, when the opportunity came to do that with the biggest salon movement in Australia I had to take it.
“THE CAVE YOU FEAR TO ENTER HOLDS THE TREASURE YOU SEEK” - JOSEPH CAMPBELL
CAN YOU TELL US A LITTLE MORE ABOUT THE EDWARDS AND CO CULTURE?
Anyone that knows me on a personal level would be able to tell you how much more happier I am since starting here.To be a part
of a hugely inspiring environment that really looks after me, working with some of Australia’s most talented and creative long hair stylists. In our salon alone we have close to 40 staff and I would describe it as a well-oiled machine. It feels like one huge family. From my experience, the business has been well thought out to provide the staff with unbelievable opportunities and incentives. There’s a lot to be said about a company that retains so many staff as Edwards and Co have done.
EXPLAIN YOUR ROLE AS A MEMBER OF WEAT?
This will always sound biased but I’m not here to prove a point. Being a part of the WAHL Education & Artistic Team is the greatest thing that has happened in my career to date. It’s a recognition for the hours we’ve put in to our craft. A platform to share a message and offer inspiration to everyone else that is in this industry as we’ve all started in the same place. Working alongside an amazing team and brand that all get along so well and support one another, it’s a wonderful thing to be a part of. Last year I was able to travel to multiple states and meet tonnes of people all through education, sharing tips and tricks that people have previously shared with me, it’s a constant cycle and I think this quote by Maya Angelou fits quite well here - “When you learn, teach. When you get, give”.
WHAT ARE YOUR TOOLS OF CHOICE AND WHY?
I’ve always used WAHL. Before I even began working with the team, people in my education classes would always ask if I was sponsored by WAHL because I genuinely spoke about the tools as if I was getting a commission on them. As an artist I love to create so much variety all the time, and WAHL has a specific clipper for every purpose so it just makes sense I would love their tools so much.
DO YOU HAVE A FAVOURITE CLIPPER?
I love the extreme versatility of the WAHL cordless Magic Clip, there are a certain few techniques I’ve played with that give this tool a huge edge above anything else.
DO YOU HAVE A PREFERENCE FOR STYLING PRODUCTS?
I really don’t have a preference at this stage, I hear a lot of mixed responses from different people, so I think it comes down to personal preference for the client and ultimately your advice on what’s really going to work for their hair.
IF YOU COULD CHANGE ANYTHING ABOUT THE INDUSTRY, WHAT WOULD IT BE?
Our industry is still one of the lowest paid trades in Australia. Something I speak on a lot during education sessions is about increasing our value and our prices to allow us all to be paid what we really deserve. I definitely want to change that by encouraging people to build the value of the service they provide so they can charge more for their work. I love seeing people make money.
IF YOU WEREN’T A BARBER, WHAT WOULD YOU BE? Rich!
Hair Biz Year 13 Issue 2
CROONING WITH PANASONIC
A few years back Paul Dudfield was watching an old movie and saw how important barbers were back in the day. He then started to search the pretty limited internet, as it was back then, and found a barber school in Auckland which was about 3 hours from his home town. The rest as they say is HISTORY! Fast forward to today and Paul, who has now been barbering for almost 15 years, owns Crooners Barbershop and employs 4 staff members.
would be interested in having their beer in the shop, if any adult customers would like a cold beer. Revel were a new brewery at the time and we both thought we could help each other out. It has been great working with these guys.
“In 5-10 years time, I hope to still have the shop I have now, being one the locals and others who travel, still love coming too as well as help my team reach their goals and dreams.” Also as an avid fan of the Panasonic Clipper Paul says he would love to share with other barbers how this one tool has helped his business, potentially open another shop and is keen to train other hungry barbers. With some great goals already achieved, we spoke to Paul about his business, his fav tools of the trade and what he offers at Crooners.
found many great shops. I took parts of each shop I really liked and added my own twist. I always liked the old wooden look so I talked with a good friend of mine who is a builder. We found a great spot for a shop and it all began. We sourced out some old recycled timber and to break up the timber we added a vintage brick on the other walls. It was really a case of adding things as we were building it. We painted the ceiling black and added some old black and white pictures around the bulk head. I had the design in my head so trying to put everything together was very hard because if it was not perfect, it would not have worked. Luckily enough with hard work from a bunch of friends and myself we managed to get it looking just how I had hoped. Along the way we have added memorabilia, old posters, prize fighting belts etc and every week I am finding something else to make the shop look even better. With the help of my incredible team of barbers the sky’s the limit.
HOW DID YOU COME UP WITH THE DESIGN FOR THE SHOP?
TELL US ABOUT YOUR COLLABORATION WITH REVEL BREWING CO.
With our customer process of soften the then using
“Crooners came about as I always loved the really old-style barbershop, explains Paul. “Just like back in the days of Frank Sinatra, Dean Martin etc. I wanted a name which represented that era and Crooners came to me when I was brainstorming.”
I travelled around different parts of the world visiting different barbershops and 72
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I approached these guys before I had even started building the shop to see if they
WHAT CELEBS DO YOU LOOK AFTER?
We look after some high profile sports players such as Quade Cooper who plays Rugby union. He plays for Melbourne now but most of his career was with the QLD Reds and also played for the Australian Wallabies. Also, from the Brisbane Broncos rugby league team I have Jordan Kahu and Alex Glenn who also represent the Kiwis Team. Many of the young development squad who will be stars of the future also pop in. We also look after QLD rugby union team players, the twins Ruan Smith and JP Smith.
TELL US ABOUT THE GROOMING EXPERIENCE YOU OFFER.
Shaves, we make sure the is relaxed, beginning the shaving using hot towels to skin and open the pores. And the best Shaving products we
“Everything we do is done with pride and care. We respect the art, so no service is rushed as we want to make sure all of our clients leave the shop happy”. will give the customer a great relaxing close shave. Proceeded by the post shave treatment to make sure the skin doesn’t get irritated at all again using our best products. We prefer to use Depot men’s Grooming products for our shaves. As beards have come back in trend, we have also honed our beard sculpting skills. Creating the shape of beard our clients are after is paramount as well as the use of razors to keep the line work clean. Our Groomsmen and wedding packages are basically that we organise a time for the Groomsmen party to come in and deliver any barber service they like. Whether it’s just a haircut for some or a haircut and shave for others… all with a complimentary beverage.
HOW IMPORTANT IS IT TO WORK WITH GOOD QUALITY BRANDS? It’s imperative to work with good quality brands, not only as a barber but as a business owner. I pride myself on my work ethic so I have always done plenty of research to ensure myself and my staff are using top quality brands and products.
WHEN DID YOU FIRST COME ACROSS THE PANASONIC?
I first came across the Panasonic when I was working in a barbershop in Germany. While travelling around Europe perfecting my craft, I noticed that the majority of barbers and hairdressers were using the Panasonics as their main clipper. Once I used one for myself there was no going back. I knew this was a premium quality tool I had to have. I am extremely pleased to see that Panasonic was making its way
to be well known in the AU/NZ market.
WHAT DO YOU THINK OF THE DESIGN OF THE PANASONIC CLIPPER? The design of the Panasonic is great. The X-taper blades are super sharp and the clipper itself is very easy to hold in the hand and is extremely lightweight which makes our job much easier and faster
HOW DOES THE PANASONIC STAND OUT FROM THE REST IN YOUR OPINION?
The Panasonic is definitely the smoothest and sharpest cut out of all the clippers I have used. With 10,000 strokes per minute (Conventional Rotary Motor is only 6000 strokes per minute) Panasonics high speed linear motor provides smooth, constant cutting and doesn’t lag through thick or wet hair – it maintains constant speed and power until the battery needs recharging. The Panasonic sits in a handy little dock on our stations to charge and store when not in use. Customers are constantly telling me how they feel the difference. Also, the guards are a lot smoother on the head making for a much more comfortable experience for the client.
WOULD YOU RECOMMEND THE PANASONIC CLIPPERS TO HAIRDRESSERS AND BARBERS?
I always recommend the Panasonic clipper to any barber or hairdresser. They make the haircuts a lot easier also saving time. Also, with the guards being so easy on the head it helps with kids who don’t
like clippers used on them. I have parents that will drive from suburbs away to come to our shop purely because the kids much prefer the comfort of the Panasonic.
WHAT DO YOU AND YOUR TEAM LOVE MOST ABOUT THE CLIPPER?
We love how easy the clipper makes our job and how the end result is always great. They have been designed very well and Panasonic is defiantly a brand name that can be trusted and relied upon.
AND FINALLY…WHAT INSPIRES YOU?
I get inspired by other barbers who have passion. Just from watching people work on videos or seeing photos of great cuts makes me want to go and do my own and inspire others. I would also love to teach and educate up and coming barbers and hopefully inspire them. www.croonersbarbershop.com Instagram @Croonersbarbershop Facebook Crooners barbershop Twitter Crooners barbershop
Hair Biz Year 13 Issue 2
YOUR VOICE. MAKING GOOD STYLISTS GREAT by Tynne Sanders, Hoopla Salon
When it comes to apprentices, I haven’t had the best strike rate. A small percentage of them make it out the other side, the remainder drop off for one reason or another….It’s not as glamorous as they thought it would be. Coming from an education background, I thought when opening Hoopla 6 years ago that mentoring and qualifying apprentices would be the least of my worries. I would “grow my own” as had been the case when I was an apprentice 15 years earlier. After much time and effort, I finally realised I couldn’t keep up with the demands of a fast-growing salon while waiting on apprentices to be ‘client ready’. Why not just hire amazing senior stylists? Simple! The BIG problem was that they seemed to come with a strong skill set but also with a checklist of demands and no desire for further training; or an eager beaver with average skills but desperately wanting the training and to be ‘given a go’. Then there were newly qualified stylists lacking the experience and often the confidence needed. When the words ‘skills test’ is mentioned, they would tend to go weak at the knees. These days I don’t even bother with a skills test. Instead we recruit based on who we feel is the right ‘fit’ for the salon and normally this comes across in the first interview. If I get the right ‘vibe’ they’re invited to help out in the salon for a day. This gives them a chance to see how we operate, what we expect of our team members and if they will fit into our culture. If I can picture them in the salon, laughing with the rest of the team, then I am on the right track. If I can picture them giving sideways glances to other stylists or sulking over a late client, then I down my latte and thank them for their time. One of our most popular stylists was turned down for several positions as she had limited colouring skills but was a great cutter with a cracking personality. Another we initially employed as a salon assistant as she was a bit scarred from not knowing what she was doing behind the chair. After training and investing my time in these ladies, I just wouldn’t be without them.
Hair Biz Year 13 Issue 2
Once we have found our ‘Hooplet’, we begin training and then we train some more. We take it all the way back. Colour wheel, skin tone, face shapes, posture, how to use your scissors correctly, cutting theory and structures, consultation, scalp lightening, re-dos, EVERYTHING!!!! We call it being ‘Hooplafied’. The best part about training a senior stylist is that they already know what it means to ‘run a column’, how to multitask and interact with clients. For these little diamonds, it’s like a second chance, a do over. I say, “You’re going to do your apprenticeship again, but this time, it will be in 4-6 weeks. You will receive no judgment from me or anyone else on the team.” If they mess up, we learn, train some more and move on. All Hooplets are responsible for mentoring and welcoming a new team member. Everyone was in the same position at one point so there is a huge amount of support for our new recruit. It never ceases to amaze me how far my girls will go out of their way for a newbie. I rely on our longest serving senior for a large portion of training, but all the girls have their area of expertise, generally something they brought with them into the team. I also do a large portion myself as you really need to focus solely on that person whilst training and the other girls are always ‘flat stick’. This also helps me get to know them and how best they learn. All new recruits are taken through this training process, although some progress faster than others. Muscle memory is hard to crack, but most of the time we need to change bad habits to prevent injuries. The most common need for training is short hair, colour correction and consultation. These are the three things we specialise in at Hoopla Salon. People often say, “What if you dedicate all of that time and they leave?” This has and will happen, but ask yourself, “What if we don’t dedicate time to training them and they stay?” We don’t have a single team member who has joined us and gone straight to a full column, whilst I crossed my fingers hoping their skills were up to scratch and that on Monday I wouldn’t wake to an email from Karen titled ‘feedback’. Our induction process gives the stylists confidence and skills they will carry throughout their career, while providing the salon with confident, well rounded stylists. When our new hooplets understand that they can work more efficiently with far less room for error, you can see the excitement fill their whole body. Then the confidence and passion just grows and grows. Before you know it, they are killing it on the floor. We still have apprentices at Hoopla (c’mon Gemma, you can do it!), but from my experience, you always need a plan B.
YOUR VOICE. WHO’S TEACHING WHO?
By Sandy Turner, Mopheadz Hair
I’ve been teaching and educating for about 20 years with a colour technician’s grasp of colour as well as current training methods, so when I was asked to teach TAFE college classes 1 day a week- off I went, equipped and ready!
I’ll admit to you that my head was in the air, thinking this would be easy. As an Educator, you repeat a lot of classes, so I thought, ‘this will be a piece of cake!!’ I’m very accustomed to providing information to students and working through both the theoretical and physical sides of hairdressing step by step; breaking instructions down until you have success. Here’s how my first day at the huugee college went: I walked into the room and started my class as I usually did. After about an hour of teaching, I saw these students’ faces......I mean their REEEAAALLLL faces. What I realised was that this class included students from age 17 to 72. Yes, yes you read that right …. 72 years of age! After some time, I learned that some students were just out of school, some had broken marriages, and some students were still after their dream. Next, I began really noticing their body language. They were full of nervous twitches, delight, frowning, thinking-hard concentrating faceswhat a room full of mixed emotions it was! I thought to myself, “Wow…. these real faces are really struggling to grasp all the information”. (My own son lives with Autism. His struggle to retain and grasp information taught me to visualise, jump up and down, smile, laugh and teach, bit by bit. This came in handy!)
I learnt that lots of visual training needed to be done. I had to teach with them not at them. This included drawings on boards, hands-on demonstrations and exercises, and referring to colour palettes. Keeping a large classroom engaged and excited was a lot harder than my usual ‘Colour Foundation’ class. I had to break it down even further. I had to make sure that the whole room understood what I was teaching and could find a way to learn instructions off by heart. I threw coloured balls to students to demonstrate the colour wheel, I danced around the room to keep their attention, I raised and lowered my voice to show command of my subject and to share my passion of striving for the finish line. And what I realised was that my son, and this room of students, had taught me to teach. I had to change my ways to get things to happen. Slowly, after the full year of teaching colour, I got to know these students and I discovered that the impact I’d had on them succeeding was huggggeeeee. These students ended up being my back-up crew, prepping my colour work for a Hair Show in Toowoomba. And.Every.Colour.Was.Fantastic!! Can you imagine the increase in their confidence after that? I made them smile, I made them laugh, I made them colour!!! They succeeded. I helped them find jobs and helped them make career decisions. I had coffee with my students and talked about the broken marriages and the flight of finding your dreams. I realised that mentoring comes at all different levels of life. This whole experience has made me a better teacher. It has humbled me. I realised that what I said and did made such an impact on these students. I’ll be back again this year, every term for 1 day, to teach and to connect with the next class of students. And ….. I’ll be ready to have coffee xxxx
CHASING THE ELUSIVE BALANCE For busy Salon Professionals, a work-life balance is incredibly important for happiness, productivity and effectiveness at work. It Achieving the right balance between your career, business, lifestyle and family will not only give you the best chance of strong performance at work, but also help you to maintain the health of your relationships. We all know our industry is over 85% female, so how can we leverage this statistic to support one another to find the elusive balance we all crave? There are many female leaders in our industry who are breaking barriers and connecting deeply within our community. Through sharing their fears and challenges, this inspires others to overcome any adversity and gain more confidence to develop their leadership skills. We need more females in key leadership roles within our industry who have experience and emotional intelligence to balance out the influence on decision making. We also need to celebrate the rich diversity our industry has and what success looks like at different stages in our lives. 76
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I believe everyone has a message and skills to share. So, I would love the industry leaders to share their knowledge - to teach and guide others. By being a positive mentor to other future leaders this will give you a rich sense of achievement through giving back. I see many leaders who have the ability to outperform their own expectations and have so much potential. However, confidence levels can fluctuate as we get affected by a change in circumstances, or feel overwhelmed by being too busy, and not achieving balance. In recent years society has undergone a series of unprecedented cultural shifts. Perhaps no industry has been thrust into a cause-related culture more than the beauty business. Gaining a work/life balance is an achievable goal. Learn to prioritize tasks and figure out great time management. Having a family and a career is a choice and we all have our own choices to make.
BLOG SPOT. WHAT DO YOU STAND FOR? We need to talk about the pink elephant in the room. I’m pretty sure this will be a surprise to no one, but as hairdressers, we seem to be deathly terrified of talking about money… specifically, asking for it in return for a service. Why is this? Lately I’ve been thinking a lot about how economic factors impact positive, long-term change (I swear I’m not talking about how to upgrade from a Prius to a Tesla), and I find myself starting the conversation now whenever I get an opportunity to chat about sustainability. So, I have two thought bubbles I want to float with you. Firstly, and I’ve touched on this before – costs are part of modern life, and when we pay and receive true value, we’re contributing to the dream of a healthy economy that sees abundant employment and strong, self-sufficient communities. Your business is no good to you, your staff or your clients if it’s not making enough money to support outgoings AND improvements. Yep, improvements. Continued positive changes or maintenance that contribute to personal and community stability. It may not feel like it, but your small piece of the puzzle belongs to the big picture of a truly sustainable society. Here at Sustainable Salons, our bleeding hearts sink for some of the amazing charitable organisations we come across – they offer incredible services that could have a huge impact on the community, but because the charitable fundraising model isn’t enough to continually pay for the work they do, their reach remains limited, they can’t grow and people in need of their help miss out. That’s where the term ‘social enterprise’ comes in… “a purpose-driven organisation that applies commercial strategies to maximise improvements in financial, social and environmental well-being.” (Wikipedia). Sustainable Salons is 100% for this – it’s the perfect way to action sustainability until it becomes the norm. We encourage our salon members whenever we can to adopt this model too, all in the name of building robust communities via local employment, supporting charities and those doing it tough, while striving
to minimise the salon industry’s impact on the planet. When it comes down to it, it’s about taking a stand and standing strong. And that comes at a cost… but to who? This is the thought bubble I really want to talk about. In line with industry-standard sustainability thinking, we believe that we (the consumer) are each responsible for the ethical disposal of any waste produced by a product or service we’ve chosen to consume. Yes, manufacturers should also play a role in how they deliver their product and the range of choices we have available to us is a factor (sometimes our hands are tied!), but overall, we should all be striving to ‘do no harm’ whenever we make a materialistic choice. At the moment, the consumer is sitting in the dark about the ‘end of life’ cost of their product choices. Mostly, they’re not contributing to this cost at all because businesses haven’t figured out how to add it to the bill like they do any other outgoing like electricity, water or labour. Or worse still, businesses haven’t even put a sustainability plan in place because they’re afraid they have to be the one to foot the bill. It’s a vicious cycle. If it was included in the budget just like rent, my guess is it might start to become just another factor in the cost of modern life. Businesses would plan for it and implement it as standard practice, consumers would understand their part it in, and the true circular economy could really kick in. And that’s exactly the principle behind the $2 Sustainable Salons Fee. The Sustainable Salons program backs the salon to make a sustainability commitment and provides them with all the tools they need to ensure they have recycling
and repurposing solutions for up to 95% of the materials used in each client’s service. Then, each time a client chooses a service at a Sustainable Salon, a small $2 Sustainable Salons Fee is applied to their final bill to contribute to these solutions. However, instead of incorporating it into the final bill as I’ve talked about so far, we’ve chosen to add it separately (a little like a surcharge that shows on a receipt), simply so our Salon Members get the chance to start the sustainability conversation. And it’s a good one, too (if we do say so ourselves!). Every year we launch a collective Footprint of the impact our network is having on the reduction of materials sent to landfill, and we’ve just released our latest figures. So far that tiny gold coin from each client has saved more than 358,000kg of materials from landfill, provided 95,000+ meals to those doing it tough in our communities, helped us collect upwards of 43,000 ponytails towards wigs for cancer and alopecia sufferers and offer purposeful work for people with a disability, and give our salon members a strong voice in their communities to fight for a better future for all. In order to one day make sustainability actions the ‘everyday’, not only do we have to have solutions that become the norm, but we have to talk about them until everyone just accepts it as standard practice… almost to the point of it being boring (like taxes, but with a glowing reputation). So try not to ignore the pink elephant… paint him green and stand him at the front desk. Pretty soon he’ll just become part of the décor. Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org! Hair Biz Year 13 Issue 2
IT TAKES JUST ONE PERSON! If you take notice next time you are out spending some of your own hard-earned money, you will quickly see that most places you go to, most staff you deal with, really aren’t that fussed on creating a great experience for you. It seems these days a lot of businesses just have a “tick and flick” mentality. By that I mean that they really aren’t that concerned if you come back or not, just as long as you hopefully buy something whilst you are there. This is something that you as a business owner, and especially staff, need to make sure you are addressing within your salon. You see, what rarely gets taken into account is what process the customer / client has had to go through to just sit in the salon chair. Let’s take Jade for example. Jade is a mum of 3 kids under 8. Jade works part time but is also flat-out looking after her kids. The one thing that Jade looks forward to every 3 or so months, is going to the salon to get her hair done. Now because Jade and her husbands’ finances are tight, she puts a little bit of money away each week to pay for her next salon visit. Now Jade’s husband thinks that going to the hair salon every 3 months is a total waste of time, as he says “Your hair always looks exactly the same every time you come back. Are you sure they did 78
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anything to it?” Being a typical bloke, he thinks that any beauty treatment is a waste of money. Sometimes, they even argue about the importance of her even getting her hair done. The day has come for Jade’s appointment. She is really looking forward to today as the last few weeks have been pretty full-on with kids being on school holidays. All she wants to do is get to the salon and RELAX! You see, Jade not only sees her salon as a place to get her hair done, she sees it as a sanctuary. A place for “me time”. Jade arrives and is greeted by the Salon CoOrdinator (Receptionist). Now, the Salon CoOrdinator is in a great mood and she loves her job, so she makes Jade feel welcome as soon as she walks through the door. The Co-ordinator then hands her over to the Stylist who will be looking after Jade today. They have a bit of small talk, chat about what she wants done and then settle into the process. Jade is feeling relaxed now that things are what she hoped they would be. Then, the Stylist has the Apprentice take Jade to wash her hair at the basin. The problem is, the Apprentice is having a bad morning as she is in a bad mood. She isn’t feeling like she wants to be there anymore as she is always doing the small
jobs and wants to do more around the salon and is feeling unappreciated. Her feeling this way is evident to Jade, who now is starting to feel uncomfortable. By the time Jade is handed back to the Stylist, she is remembering all that negativity she got from her husband, as now this “experience” has become a bad one. She is regretting now sacrificing financially every week for this bad experience. You see, when you try to understand what your clients go through just to sit in your chairs, you will start to ensure ALL staff that they come into contact with, provide a great experience. Just one staff member can undo all the good done before by great staff members. All Jade wanted was a place to escape her world for just a little while and have some “me time”. Being aware of this with each client will ensure they walk away not only happy with the treatment or service, but also that it was money well spent due to the experience. Justin Herald is the Managing Director of Customer Culture, and creator of the Customers First online customer service training program. He is the Author of 8 International Best-selling books and speaks at over 80 conferences each year. www.CustomerCulture.com
30 YEARS OF HAIRDRESSING... AND COUNTING! When I sat down to write this edition’s blog spot, to be honest, I was a little bewildered. This year I celebrate 30 years in the industry and many of my clients and people I’ve met along the way, have asked why I chose to be a hairdresser. More importantly, however, I hope to highlight the amazing opportunities I have experienced along the way, so that this article might remind us all, even our future hairdressers just starting out, how we roll. Why I believe hairdressing is an amazing career: 1. You’ll always have a job Even in tough economic times, people need to get their hair cut. In terms of job security, hairdressers and undertakers are pretty much guaranteed a job for life! Keep up your training and education, stay up to speed with trends and grow your network, and you’ll never be short of work. 2. You meet some amazing people Whether you’re based in the salon or freelancing, hairdressing is one of the most sociable jobs in the world. You’ll spend all day meeting people and making them feel amazing and when it comes to socialising within the industry, there’s no shortage of events either. 3. Travel - You can see the world Hairdressing is truly a global job and as long as you’ve got your scissors and comb, you can pretty much work anywhere. I have been so fortunate to travel, work and educate in many parts of the world for which I am truly grateful. Even if you want to stay based in the Australia, there are still lots of opportunities to travel further afield. Most product manufacturers and hairdressing organisations hold conferences, training events and shows internationally and from my own positive experiences, I encourage you to take part in these events. Not only are they a chance to see the world, they’ll also give you the chance to learn more about how hairdressing works abroad, network with other hairdressers and see what trends and techniques are trending across the globe. 4. There’s plenty of variety There’s no such thing as a 9-5 in the hairdressing industry and it’s safe to say that no day is the same. Each client in the chair presents a new challenge with their own unique requests and results.
5. You’ll develop your interpersonal skills If you think a hairdressing career starts and end with hair, you’re in for a surprise. From client psychology and customer service to time management and balancing your finances, working as a hairdresser will teach you all manner of transferable skills to take out into the world. These will make you a great hairdresser, but are also great life skills to learn if you do decide to go down another route – not to mention making you a better, more rounded individual.
are. As well as getting known in the press and the industry, winning also comes with big prizes. From money to training to world travel, I have been lucky enough to have had some success through entering a variety of competitions .
6. You can earn good money
6. Become a Brand Ambassador
Most people get into hairdressing because they love it, but that doesn’t mean you shouldn’t be earning a good salary at the same time. Most salon owners in 2019 recognise when staff go above and beyond industry expectations and achieve outstanding results and are more than happy to reward their hard-working staff financially, as I have done when I owned salons. When you’re starting out, it can sometimes seem as though you work very hard – and very long hours – for a relativity small reward. A Salon Manager can expect to earn more for their extra responsibility, and then there are the benefits that come from representing a brand as a Spokesperson or Guest Educator.
Once you’ve won those prizes and people know who you are, opportunities to do photoshoots and stage work or to be a brand Ambassador or Educator are more plentiful and often come with the win.
4. It’s one of the happiest jobs in the world Hairdressing is routinely voted as one of the happiest jobs in the world, winning votes for job satisfaction, creativity and being able to use your best skills every day. I often talk about how hairdressers change lives. 5. There are plenty of opportunities to make a name for yourself There are heaps of ways to build your profile and make a name for yourself. Perhaps the best way that I did this was by entering hairdressing competitions .Whether it’s on a local or international scale, there’s no shortage of opportunities to compete against your contemporaries and show how good you really
7. It can be as flexible as you are Freelancing is big business for hairdressers and there are lots of different roles within the freelance world. You could work as a mobile Stylist visiting clients in their homes, in a salon as an Educator or as a Session Stylist working on shows and shoots. There’s no denying that it’s hard work, but if you want to be your own boss, hairdressing certainly offers a flexible take on the usual 9-5. 8. Always continuing to grow no matter how many years in the industry Education is essential at every stage of your hairdressing career and it’s one industry where you or even your employers are willing to invest in your growth. From in-salon sessions and small local training classes to international education events, keeping yourself up to speed with all things new, makes you more appealing to clients and therefore a more valuable employee. Well, I guess that’s enough from me ‘till next time . X Geoffrey Hair Biz Year 13 Issue 2
THE GOOD THE BAD AND THE UGLY OF SOCIAL MEDIA WHY IT’S A BLESSING AND CURSE! Hello lovers, Anybody who knows me knows I love social media. It has been one of the things that has helped drive our business Stevie English Hair for years. In 2007 we were early adopters of Twitter, and little did I know back then, it would help drive customers to us. I remember creating Stevie English on Facebook to try and cheat Facebook, before the influx of business Facebook pages. I joined instagram around 2012 because I loved the idea of a snapshot of someone’s life, how they see and interact with the world. That “new-school” polaroid. Fast forward to present time where every cat and dog literally has its own instagram page, where the most dull businesses have social media profiles; where the President of the United States tweets his thoughts.
- It’s free (if you don’t count your time). - I have had some amazing experiences because of social media and have met some real life friends in the virtual world. - I love that I can keep up with mates from around the world, I can look up hair heroes and get inspired. - I can promote the work of our salon to future clients. - You can maintain and create work relationships with people you have never met. I believe it has a positive influence on people who wouldn’t see a certain ethnic/ sexual diversity or cultural events. I guess the social interaction is the best part. The social part of social media.
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- TIME. It’s so very time consuming. The constant need to post and meet people’s expectations. I’m going to put my hand up and say I too have become lost at times. I had a company last year help grow my social platform because that’s what I thought I had to do. I had numerous people message me while I followed and then unfollowed. Turns out it’s pretty obvious when it’s not you posting! Oops. - The Fakeness. What is it all really about? Getting validation from strangers? In today’s fake “like” world, there is pressure to present a certain image and it is more than likely not reality. There is a demand for hairdressing influencers to expand their social presence and that ultimately probably means fake followers, fake likes, fake lives - the social trinity of F’s!. NO THANKS. - For me, the bad is about how many likes do you need to obtain self-worth? For my kids, what dangerous precedent are we setting for the next generation? And as hairdressers who are we trying to impress, other hairdressers? - I also believe the good of social has a bad. We usually only follow like-minded peeps creating our own circles. So if you don’t like something on Facebook/Instagram they are less likely to show you something from that fraction/circle, creating exclusion of other peoples’ thoughts and ideas. I see this as very dangerous, the constant preaching to the choir and lack of exposure to other ideas.
- Cyberbullying is a thing. And its dangerously ugly. Keyboard warriors. People will type so
many nasty words on a youtube/instagram page that they would never say in real life. If someone on social ever asks you to comment, or write something, on another persons page, I implore you to find out facts before you do, and also be aware… this is bullying. There is no grey area and bullying in any form is not right and can be very harmful. -Not being “cool”, or being targeted or excluded on social networks has a detrimental effect on young minds. I believe it could create the complete opposite of the “social goal” of social media, and that is isolation, antisocial behaviour and depression. Also, young people who have grown up with the internet may not fully understand the permanence of it. and how their decisions as a young person to document their lives online, could affect them in years to come. I do honestly like Instagram. Facebook is now kind of shit and it’s for the oldies (I know because I am one). I think I’m going back to a place where we are going to do cool shit and not care about likes, just do stuff “we” think is cool and ultimately that’s where we should all play as brands, salons and hairdressers. Be social, don’t compare yourself and try to be authentic If you do think I’m cool (insert laugh) or just want to see what I get up too with Matrix you can follow here... @stevieenglish @stevieenglishhair Big love, Stevie
YOU ARE MY PEOPLE. THIS IS MY LIFE… 24 years ago, I got the keys to my very first salon. 21 years old, full of myself and with nothing to fear, off I went. I am the living proof that when you find a job you love, you will never work a day in your life. I am so lucky to have lived a life where I have been able to have a fantastic career and a family- well two families if we are keeping it real, along the way. I’ve travelled the world, made friendships far and wide; I’ve had the gift of choice and experienced everything I’ve wanted. Hairdressing has been nothing short of an amazing life choice. I feel so fortunate that I’ve also been part of many clients’ lives. They really have become my real family over the years. I have loved the dating, the weddings, the kids, the new jobs, the grad balls, the heartbreaks, the cancer survivors, the new beginnings, the life endings, watching singles to married-with-kids & now their kids are starting to be adults with their own babies. The gratitude I have for this is unmeasurable and infinity. The hair moments that I have been part of are some of my own version of This Is Your Life. We have employed over 100 people, trained more than 50 apprentices and have paid so much tax my eyes burn thinking about the money. We have created a culture and existence that has enriched lives and given hairdressing skills and life skills to lots of daughters. I am a sucker for a resume that says, ‘All I have wanted since I was a little girl was to be a hairdresser’. I’ve given them my time, guidance and advice, during the years of 17-23 to so many girls and a few boys, I would hate to think of the amount if period pain, headaches, bad relationships, cheaters and stealers I’ve seen. I have learnt that people lie to themselves, so of course they will lie to you. Delivering business consistently is a full job behind the scenes.
I have been blessed to have also had the best laughs, funniest times and learnt so much about myself from giving to other people. I have been able to work every day with my best friend. Big thanks to anyone who has had a hair-do at our salon or any small-business-owned salon as you have supported a small business, which then supports our family, our teams and our dreams. I hope that in return we have treated you with love, care, outstanding customer service and most importantly given you amazing hair and style. People always remember how you make them feel. Be kind always. My career would not have been anything without my tribe of salon owners and mentors who I have collected along the way. Sharing business facts, KPI figures and hair colour formulas. Thank you for guiding me, inspiring me, making me strive to be better, and for lifting me up when I didn’t even know I needed it. Thank you for answering my calls at 11pm or returning a 6am message. ‘Dial an angel’ really can be a thing- my salon’s success is part yours too. 24 years later, I care so much about this industry and what its future looks like. I love championing my hair friends as they rise to the top, seeing their success. I am proud of the dynamic hairdressers we have employed and trained. Making people look beautiful and feel their best is a magic power that should never be underestimated. We change people’s lives. Facebook/kirstiesaunders Facebook/woohoosalon Intagram/woohoosalon Linkedin Kirstie Stafford
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SOCIAL INFLUENCER MARKETING Picture this - you meet a former colleague for lunch, eager to catch up on her career news. She’s always impeccably dressed and has great taste - you love her style. You start chatting and notice an immaculate blow wave as she sips her vino. She tells you she found this gorgeous new salon and it’s right around the corner. She shows you their Instagram. You visit. You love it. Repeat.
Your colleague is an influencer. Influencers are trustworthy. They’re admired. “The power of micro-influencers is incredible! Sometimes you can get more followers from someone who has only a few hundred followers, than someone with tens of thousands of followers.” - Jordy, owner of Hereby Hairdressing in Wellington Social influencers can tell a powerful and authentic story about their experience, and using an influencer can increase visibility and awareness of your hair salon. Influencers often have a number of attributes that you might want to leverage in your business: Trust: a large community of people who trust their opinion. Authenticity: the right influencer won’t work for just any brand, they’ll make sure their values align. Credibility: they speak with authority that’s backed up by credibility. Experience: A CV full of great experience, references, and high-profile partnerships or employers. An influencer can help to grow your business When thinking about growth for your business, it’s worthwhile to identify what you want to 82
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grow and what’s important at this stage in your journey. Is it getting people talking about your salon or spa? Is it getting people through the door? Is it all of the above? Connecting with an influencer who fits your brand values and mission is the most important part of this journey. If your brand only uses organic products that are vegan friendly, it would make sense to work with someone who embodies the very essence of what you’re trying to promote. “An influencer based in your town or city who has a strong following will work better than someone based elsewhere, with a huge following.” – Faye Murray, Salon Coach Identifying what’s important to you will make it easier to grasp what value(s) you want to amplify via the influencer and how you go about it. Amplifying these, along with the great products and services you provide, will create advocates - customers who return again and again. “I like people to post in their news feed, not their stories. The post needs to be about their brow, not just a photo with a tag. I also make sure to collaborate with people that I feel best represent me and vice versa.” - Jazz Pampling, award winning Brow Artist
“THE BIGGEST PLATFORM FOR INFLUENCER MARKETING CAN BE FOUND ON INSTAGRAM. LAST YEAR SAW A WHOPPING 12.9 MILLION BRAND SPONSORED INFLUENCER POSTS. AND THAT NUMBER IS ESTIMATED TO DOUBLE IN 2018, CREATING AN ESTIMATED MARKET SIZE OF NEARLY $1.7 BILLION.”JELLE FASTENAU Want to learn more about social influencer marketing? We’ve put together a comprehensive, free guide which explores the world of influencers. The guide covers everything from how to find and work with an influencer to creating an agreement and measuring success. Get the free guide at www.gettimely.com/influencers
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NAVIGATING INTERNATIONAL STYLIST VISAS By Sandy Chong, CEO, The AHC
Can’t find qualified staff? Contemplating sponsoring an overseas stylist? Think again….
Currently our industry is struggling to find qualified, experienced and skilled staff. Our apprentice commencements are at an industry low, with completed apprenticeships sitting at 28.1%. Concerns for the future of the industry are real and every business is feeling this stress. Hairdressing is not the only trade that is experiencing this strain. But it is a trade that is continually overlooked by the Government, which has very little understanding of our industry. This is why I have a passionate belief that every business in our industry, whether salon, RTO or supplier, should stand together with the AHC as one national voice. United, we CAN make a difference. Overseas talent, up until recently, could be sponsored under a 457 Visa. This Visa permitted a sponsored stylist to be employed for four years, with a pathway for residency. For a business owner, sponsoring a stylist is a lengthy and complicated process. Some choose to attempt to navigate this journey themselves, whilst others engage an immigration agent. The current Visa now available to our industry comes under a 482. This visa is for two years and has no pathway for residency. All savvy salon owners understand the costs involved and the long and arduous process it takes to employ a new stylist, coach and engage them into your own culture, train or retrain them with your chosen colour company or retail products and then build a loyal clientele. You also have to include marketing to promote your new stylist. Unless you are fortunate to actually find a superstar hairdresser who is immediately productive and booked out, employing a sponsored stylist costs you money. Why? Potential lost income while you wait for them to finally be booked out and productive. In our current status for sponsorship, the 482 means that after two years, your
SALON EXAMPLE: William Webb, Head of Education and Senior Stylist at Ella&Jade in Calamvale in Brisbane, has been living in Australia for the past eight years and has been fighting to stay every step of the way. As a small, successful salon, William has played a key role in where we are today, helping us to cement ourselves as a top Queensland salon. We have seen outstanding growth in all areas, our sales have almost doubled, our client retention soared, and we’ve further strengthened our working relationship with partner brand, Wella Professionals. With William’s help, we’ve completed four photoshoots which have not only strengthened the Ella&Jade brand, but have also seen us become Finalists for Hair Expo Salon Team of the Year (2017/2018) and saw William named Queensland Hairdresser of the Year in 2017. Under William’s guidance, having established a future-proof education program for our salon juniors, our third-year apprentice, Maddison 84
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stylist has to exit your business and the country. For most of us, the reality is it takes two years to build a new stylist up…only to have them leave when they are most productive. The 482 is a costly and frustrating exercise and the Government needs to understand this now. The AHC has currently approached the Minister of Immigration, Hon David Coleman, to consider changing the hairdressing trade status from a short-term occupation list to a medium and long term strategic skills list. This has been supported by a number of case studies from salon owners all over Australia. Each of these case studies give supported evidence of how employing overseas talent based on a 457 has enhanced their business, allowing them to employ more apprentices and invest in education. Each case study shows how these business owners have spent thousands on the required recruiting ads to source Australian skilled stylists before engaging sponsored talent. So just how much is it to apply for a sponsorship? The fees are about $7.5K per application. This includes government fees paid to an agent who manages the application. It’s about a 50/50 split. If any documents provided by the applicant (eg. Police checks, trade certificates etc) are in a foreign language, you have to pay to have them translated. All of the above fees are for one application only. If the first application is rejected, then you would have to pay the full amount all over again for another application. The minimum required wage paid for these potential employees is $53,900 base wage per annum plus superannuation. If your business has been personally affected by this issue, and you’d like to be involved in finding a solution, we invite you to get in touch. We’ll need you to contribute the facts of your situation in a case study to support the AHC in having hairdressing put back on to the medium and long term strategic skills list, so that we can attract good international talent through pathways to residency. For more information about the Australian Hairdressing Council please go to www.theahc.org.au or phone head office on 0249296098
Power, was also Finalist in Hair Expo Apprentice of the Year. The skills he brings back to our team from his New York study tours with Wella for NYFW are also invaluable. As a professional hair stylist at the top of his game, a two-year sponsorship scheme is not an attractive nor viable option for either the employee or employer. William cannot plan for his future without stability beyond the next two years, and cannot settle into life in Australia, knowing he may have to leave. As a salon owner, it is also a big risk to my small business to invest a large amount of money into a single stylist when they may only be allowed to stay for two years. The industry is at an alltime low with a shortage of young talent joining our industry. With Hairdressing being removed from the Permanent Residency list, it is hindering international talent coming to Australia which we so desperately need to rely upon for skills to educate our new generation of hairdressers.
Ella&Jade and I’m sure many other salons would not have had the success we’ve achieved without the contribution of hairdressers like William Webb, and their ongoing commitment to the hairdressing industry. Alannah Read, Salon Owner and Stylist at Ella&Jade, Brisbane
9,000 + Hairdressers 200+ Brands
150+ Education Sessions
3 International Headliners
Early Bird Ends on 12 April 2019
Jen Atkin Candy Shaw Tabatha Coﬀey
GenNext Show The most Prestigious Awards Night of the Industry
Get your tickets at
hairexpoaustralia.com or contact us at 02 9422 2859
HAIR: JOEY SCANDIZZO PHOTOGRAPHY: ANDREW O’TOOLE STYLING: JOSIE MCMANUS MAKEUP: KYLIE O’T OOLE
Australia’s Biggest Weekend of Hair
DRUGS IN SALONS
By Kristy McKenzie
It was a warm Summers night in the year 2000. I was standing in a bedroom at someone’s house in Collingwood with the Salon Training Manager (straight off the plane from London) and a senior stylist from the Salon I was doing my apprenticeship in. I was 19 years old. “Do you want one?” Someone asked “No thank you” I replied “She will just have half” replied my manager Wait, what? I just said ‘No’. Scared, I took the white pill, and pretended to pop it in my mouth. I then excused myself, put it in the toilet, and phoned my mum to come and get me. I was terrified. What was this pill? Why did she say I’ll have half when I had said no. What would happen if they found out I had thrown it in the toilet? What would they think of me when I left with my Mum? What would happen at work Monday? Would I be invited out again? I idolise these girls. They are living my dream. Booked out 6 weeks in advance, trips to Vidal Sassoon London, on stage at Hair Expo… what happens now? All these questions were flying around in my mind at some random person’s house party. This was the first, but not the last time I would be offered drugs by my mentors on a casual Saturday night or, sometimes out in the back room of a salon. By way of introduction, I am Kristy McKenzie, founder of Secret Salon Society and Salon Pay. I am a hairdresser of 20 years, twin mum and wife. I am private-school educated. I am as straight as an arrow. I don’t smoke, I barely drink these days, and I have never, nor will I ever take drugs, be it smoked, swallowed or anything in between. I have also been accused of being a prude and a party pooper for my drug refusal. I promise I will always tell it like it is, call out bad behaviour and speak about the unspoken. Recent studies show that Hairdressing is up there in the Top 10 careers most likely to be involved in deviant behaviour, including drugs and alcohol consumption whilst on the job. Lower income, lower job satisfaction and lack of hierarchical work place structure along with the increase of opportunity to drugs and social cohesion are to blame. In other words, hairdressers have plenty of opportunity to party, with very little consequence from their peers, boss and the industry in general. “The coke was lined up on the mix-up bench out the back most Fridays toward the end of the day. It was normal to have a line as you headed out for the night after working a big week. The boss didn’t care, he was never around. Once a client caught us and asked us to be careful snipping around her ears.” - anonymous
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So, why does this happen, and why should we care? Drug abuse is rife within our industry, and like everything, it usually comes from the top. The glamorous life of the industry’s elite educators, or the invincibility of the million-dollar salon owner. Our industry leaders like to party, and it flows down to the most vulnerable 16-year-old with creative ambition. You go to most industry parties and you will see our mentors, high as a kite, and usually getting up early to then present on stage. Irresponsible alcohol consumption is usually advertised on the ticket price! On that note, I have lost count of how many times I have turned up to assist at an expo and the rock star stylist comes in late, unwashed and wreaking of god knows what. And it’s not just the parties. I have read one too many articles about someone whom I admire or grew up admiring being busted dealing. Celebrity hairstylists caught dealing cocaine out in the back room. The local salon dealing ice over the back fence. The Senior Stylist dealing prescription meds to the juniors. It’s abhorrent, and it’s everywhere if you look. At a recent Secret Salon Society Event, one of my guests and I had an in-depth chat about drugs in the industry. They had spent most of the 90’s and early 2000’s being wasted at work or whilst presenting on stage. “It’s just what you did.
Everyone was doing it.” But there was regret, and a financial mess as a result. Interestingly, there were no lost opportunities for presenting, as there was no consequence. It was always laughed off, so long as the job got done at the end of the day. So how do we change? At a basic level, this starts with a strict Drug and Alcohol clause in your policy and procedure manual. You can download these off the Fairwork website. Being mindful of the alcohol you serve your clients in the salon, and if it is common practise to have a glass yourself, ask yourself if this is setting the best example. Why not enjoy it when you get home? If you have a problem in your salon and you are concerned, perhaps the introduction of random drug and alcohol testing might be a good start. For information on how to conduct these, you are best to contact a consultant. At an industry level, I would love to call for drug and alcohol testing to be conducted prior to paid on-stage appearances at Expos. Can you imagine? It is not ok. We need to up-level our expectations. People are watching, and our community does judge us. If we truly want our industry to change, to attract better staff and to protect the future next gen of the industry from this unacceptable, but accepted behaviour, we need to clean up our act and start talking about it. Start saying ‘No’, and start leading by example.
THE PRICE IS RIGHT!
By Simon Murray
There are few things that break my heart more in our industry, than seeing good salons struggling to make ends meet. I cannot tell you how many salons I come across who are in this position - working so hard but returning next no profit. One of the first things I ask in these situations, is “When was the last time you reviewed your prices?” and more often than not … it’s been years. What is it that stops us from taking control of our pricing? I challenge each of you to look at your salon from an external perspective - what do your prices tell clients about you? What do your prices tell potential stylists about you? Do your prices match your team’s skill, experience and training? No prizes for guessing that not making regular adjustments to your pricing is usually driven by fear and believe me when I tell you - I have heard every justification in the book! But for the past 16 years we have helped countless salons review and 88
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correct their pricing – sometimes by 20% year on year and guess what? It has never backfired and it has never resulted in a net decrease in clients or turnover.
intend to set yourself up as the aspirational market leader? Just tucked in behind market leader? Or further down towards the last duck - the $10 discount salon?
My goal in this short article is to provide you with the facts about pricing and some practical ways to set and deliver (with confidence!) prices that truly reflect who you are as a group of stylists.
There is a market for all – but the benefit of being tucked in behind the market leader is that the clients who cannot afford their prices, still want quality and will most likely give the next in line a try.
YOUR PRICING POSITIONS YOU IN THE MARKETPLACE
Are you Excellent, Good or Average? Does your price menu reflect your quality and your worth, or does it reflect your fears and your excuses? Consider the V formation that ducks fly in: the lead duck takes all the resistance, the ducks tucked in behind the lead duck have the safest ride. Do you
YOU MUST OWN YOUR PRICING AND BE PROUD OF IT
Never be apologetic or ashamed of your pricing. As already stated, it reflects who you are, the training you have completed and your level of expertise.
YOU MUST HAVE A STRATEGY ABOUT WHEN AND HOW OFTEN
TO HAVE PRICE INCREASES
I recommend once per annum - do it once, do it right. Select a time of year, i.e. July 1st / beginning of the new financial year and stick to it each year. Nothing frustrates clients more than never knowing how much they will be paying each visit because their salon pops their prices up a little bit here and a little bit there. Check around to find out where other salons are positioned, particularly salons that you aspire to emulate. Decide where you wish to be in relation to their pricing and go for it.
LANDING ON THE RIGHT PRICE
Always land on an odd number as our brains process negative numbers differently to even numbers (try counting backwards to zero from twenty using even numbers, now try it using odd numbers) If your price lands at $40, make it $41 as 41 looks smaller than $40. If you are utilizing a printed menu, do what restaurants do by dropping the $ sign and .50 Cut & Blow Dry - 95 This visually strips your price to the smallest looking number possible.
SET YOUR PRICE TO BE PROFITABLE!
Check with your accountant to get your most up to date weekly ‘break even’ figure, in other words, how much you need to turnover per week to simply pay all of your bills. Decide what percentage of profit you want to aim for in your business annually and therefore how much you will need to turnover, break the required turnover down to a weekly sales figure. Now you can divide that weekly sales figure by the number of staff working to figure out how much they will need to turnover per day. If you have an exciting incentive program that is working well
for all of your staff, then work out what’s in it for them when they reach these targets. (If not, that’s a whole other article but we would love to share our tips and strategies on this subject!).
USE YOUR PRICE INCREASE AS A PERFECT CHANCE TO REVIEW YOUR LEVEL OF CLIENT CARE
It’s the perfect time to look for opportunities to grow and improve client care. Brainstorm with your team to create innovations that will make whatever price you decide to charge, the best money your clients have ever spent! If more training is required, do it. You are better to invest in lifting your salon’s standards so as to charge more than to stay in ‘comfortable’ and always struggle.
MARKET TO YOUR STAFF FIRST
Present your price increase to staff in a way that gets them excited about how this might benefit them i.e. hitting targets easier, a showing of faith from you that your staff member’s abilities are worth more.
MARKET TO YOUR CLIENTS NEXT
Present your price increase with confidence. You must own your prices and be proud of them. Never be apologetic or ashamed of your pricing. As already stated, it reflects who you are, the training you have completed and your level of expertise. Supposing your Price Increase Target Date is July 1st, display a ‘small’ sign on the front desk on May 1st, something along the lines of – ‘Dear Valued Client, Please be aware that as of May 1st there has been a price increase on salon services. Thank you for your loyalty The …. Salon Team’ You will no doubt have come across many of these notices in your everyday consumer habits – a little disappointing at times sure, but did it
ever genuinely result in you seeking an alternative supplier? We also help clients to develop and implement price increase scripts, for delivering the message to your clients, simply and directly. Should you raise your prices by an average of $10, you could expect to lose approximately 2.5% of your clientele, however, that loss is well and truly made up for by the price increase itself. Better yet, there have been many times we have heard stories of clients leaving their salon because of a price increase but returning a few months later because they realized that they had a better relationship with their previous salon and that meant something to them.
NEW CLIENT MARKETING
It is important to be active in marketing at the same time as raising prices so that you replace any who might go, with people who only know the new prices and are happy to pay you what you are worth. Speak to your business coach about running a client referral challenge in the months leading up to your price increase! Pricing positions you in the marketplace, not only to clients, but also to staff who will see this as their chance to make excellent bonus money and work for a salon who backs themselves. FINALLY – Remember: The person who is typically MOST afraid of price increases are not the clients, nor their staff, but the owner themselves. Should you need any help, advice, accountability to increase your prices or improve anything within your salon business, please do not hesitate to contact a Frog Coach near you. Be brave, trust your team and back yourself! Simon Murray firstname.lastname@example.org Hair Biz Year 13 Issue 2
CERTIFICATE III IN HAIRDRESSING…. WHAT THE!? By Anthony Gray
A salon brand is only as good as the sum of the parts. Critically the training provided to the junior members of your team shape the direction of the salon, now and into the future. Control over the training that happens within the four walls of the salon is one thing, but the formal training a junior receives as they move through the Certificate III in Hairdressing is one area that can seem alien to salon life. The best way to combat this and align what happens as part of the Certificate III with what happens in salon, is to have a clear understanding of what the qualification contains. As the formal trade qualification for Hairdressing. the Certificate III in Hairdressing is the nationally recognised qualification undertaken by all apprentices and college-based students. It can delivered as an apprenticeship over 3 – 4 years (dependant on which state you live) or through a fee-paying pathway where the student studies intensely over a 12 to 18-month duration. In a nutshell, the qualification is broken up into 28 individual units all with their own title and code. The skills are built into 21 “must do” or core units followed by 7 electives units. The core units cover all the areas that are essential to the craft and within reason can be delivered in an order that best suits the salon and apprentice. Understanding what is on offer is the first step to designing a great training plan to suit your salon.
Massage techniques are covered in the elective unit: - Provide head, neck and shoulder massages for relaxation Styling skills are addressed in the core unit - Create finished hair designs, while further skills can be developed through elective units. - Braid hair - Create classic long hair up-styles
SALON AND SERVICE
Communication, point of sale and receiving and meeting client’s needs designed to develop the skills required to foster a client base are covered in: - Conduct salon financial transactions - Provide salon services to clients - Communicate as part of a salon team - Develop and expand a client base
Perming and protein straightening are elective units under the unit names of: - Curl and volumise hair with chemical treatments - Straighten and relax hair with protein treatments Roughly only about 25% of the apprentices we have in training go on to complete the perming unit as part of their Certificate III. Outside of these groupings, the course is rounded out by choosing from additional electives. The retail electives include: - Recommend products and services - Receive and handle retail stock - Produce visual merchandise displays Fashion electives include: - Plan hair services for special events - Participate in session styling teams - Select and apply hair extensions
Cutting is broken up into: - Design haircut structures - Create one length or solid haircut structures - Create graduated haircut structures - Create layered haircut structures - Cut hair using over-comb techniques
And while there is a separate Certificate III in Barbering for those working in a barber shop, the additional men’s electives for those who are that way inclined include: - Design and maintain beards and moustaches - Shave heads and faces
Grouping the units into Safety and Sustainability, Basin and Design, Salon and Service Cutting, Colour and Chemical helps to make sense of it all.
The building blocks of cutting outlined in the units above are together in: - Create combined haircut structures - Create combined traditional and classic men’s haircut structures
SAFETY AND SUSTAINABILITY
Plenty to take in I know, but congratulations if you have made it this far. You now have a better knowledge of the mysteries of the Certificate III in Hairdressing. While brief, this outline provides a walkthrough of the ingredients that make up the qualification.
Operating safely and sustainably is covered in the following units: - Comply with organisational requirements within a personal services environment - Participate in environmentally sustainable work practices - Apply safe hygiene, health and work practices - Maintain and organise tools, equipment and work areas
BASIN AND DESIGN
The core basin and related units are: - Provide shampoo and basin services - Identify and treat hair and scalp conditions 90
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Colour is delivered via 4 core units: - Colour and lighten hair - Provide full and partial highlighting techniques - Neutralise unwanted colours and tones - Provide on scalp full head and retouch bleach treatments
Understanding the ingredients is an important first step in ensuring the best outcomes for your junior staff, but like all great recipes, the art comes from aligning all of the ingredients in a way the creates great symmetry and matches the needs of your salon in the short, medium and longer term.
The very best of outcomes ensures units are delivered in unison with the in-salon learning, development and service delivery, so that the formal qualification works hand-in-glove with the specific and unique needs of each and every workplace.
The sole core chemical unit is: - Straighten and relax hair with chemical treatments Without getting too political this unit can be a difficult one to deliver as the service is not widely performed in industry.
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By Caitlyn Menzel
Time for some #RealTalk… All committed salon owners are basically overworked, crazed, control freaks, right? Don’t lie to me, you know you are! You work 100 hours a week where you jam in all the mundane shit on top of your 40 clients because ‘nobody can do it like you do’. We all know the strain of burnout, being overworked, sacrificing our relationships and health because we have a thousand things running circles in our heads; ‘Have I paid that bill?’, ‘Do we have enough 6%?’, ‘Did I set the alarm before I went home?’, and ‘Did I book Sarah in for Friday?’ The fact is (all evidence to the contrary) that we salon owners aren’t superheros, so we need to stop pretending that we are. So, where do we start with asking for help? My first work-wife (now I have two) came to me three and a half years ago, when it was just me, one senior and an apprentice. I decided to go down the pathway of hiring a coordinator/ex-hairdresser as my manager, because for me, that’s what I needed and fitted with my current situation and the visions I had for my salon. Where I needed support in my life and business was on the desk, the inquiries, phone calls, emails, ordering, point-of-sale, bookings, even handling personal errands; all the stuff that interfered and took time away from me being the creative hair magician that I was at the time. Let me tell you, hiring her was up there with some of the best things I ever did for my business, and for my personal life. I am a strong believer that once you reach four to five employees in your salon, there is no way you can be on the floor full time, running a full column of clients, managing all the tasks, the team, and coordinating the day to day running of a salon without destroying whatever dregs of a personal life you have left if you’re in this situation. You’d literally become the walking dead! And if you reckon you can do it all yourself, I call BS. There would be parts of your life or business that you’d be skipping over or not doing properly so you could fit it all in. For me, my main focus was moving away from my paying clients (how unfair on them!) so I knew it was time to bite the bullet, put my ego back in its box and get help! So, where do you even start? If you have a team who aren’t fully booked and have time where they can take some of a load off, delegate some of the easier tasks to them. Things like stock control, replying to client messages and inquiries, are all things that can be trainable. But, if you need more of a right-hand; someone to help you motivate the team, be your support and help you with the business growth and visions, it’s time for a manager. 92
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When I am hiring a manager, I would be cautious of hiring new. To me, an awesome manager is someone who naturally progresses into the role. They don’t have to be a hairstylist, they can be a receptionist or even a trainee; management is a skill you’ve either got, or you don’t. Not everyone is cut out for it. Managers show initiative, a great attitude, and the most important thing is they see your salon as their own and they will always have your back. In a nutshell; a WORK-WIFE. While the terms ‘work wife’ and ‘work husband’ are typically used in a playful context, the benefits of having a work spouse are real. By sharing the workload, you’re likely to double your productivity, increase the quality of work produced, and literally enjoy a more conscious and fulfilled personal life because you won’t be focused on your work as much when you aren’t there. When you’re growing someone into a management role, it’s important that you build trust in each other, and you entrust them to take on some of the tasks. It’s imperative that you define clear expectations and detailed descriptions of what their role actually is, what you need them to do, and that you give them time to complete the work. This looks different for every salon and every workwife relationship. Another misconception here is that a manager can just get shit done in between their clients. It’s not practical or possible to do a good job if you make your managers work like this. We all know how a day can end up if things aren’t scheduled properly, and how tasks can end up when we’re doing eighty things at once. The next bit is, delegate the stuff that isn’t your strength or things that you hate doing (sorry managers!) I always start with my top five least enjoyed jobs, then continue to add tasks as required. When they do one thing well, get it right, and you’ve followed it up, hand over another thing if you need to. The key here is to not swamp them right off the bat!
The things that I hated doing in my business were the time-consuming things. Things like following up with clients and gaining feedback, ORDERING (*insert eye roll here*), rosters, targets/bonuses and timesheets, morning huddles (lowkey, not a morning person) and generally answering the phone. My team’s weaknesses were point-of-sale; rebooking (they just “forgot”) and there always seemed to be cash out, an undercharged treatment or a service they also “forgot” to charge for, generally not spending enough time on the phone consulting clients (because they were busy running a column of clients) so things weren’t booked as practically as possible – like damn 15-minute unfillable gaps! So, these were immediately the tasks of my manager, then we added from there. This is why it was practical for me to have a coordinator/manager. As I said, every salon, owner, manager and business structure is completely different. Nowadays, as I don’t work in either of my salons, I have two managers; one who handles the back end of all three of my companies, and one in the salon full-time. The salon manager has ten hours per week on clients and the rest is motivating the team, quality control and overseeing the work on a daily basis, making sure everyone is exceeding targets, keeping the salon clean and following all the procedures we have in place. Then reporting everything back to me. This is what enables me to pour my focus into marketing and growing my salons and being able to coach other salon owners full time. So, hire yourself a work-wife, take a load off, and focus your energy on the tasks that you do best! If you think you’re ready for a manager, or already have one but aren’t getting the best out of them, even if you’re floundering because you’re confused about what they should/can/can’t be doing, my Salon Management Mastermind (which launched last month) is for you. Inquire at summitsaloncoach.com
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WHY THERE IS NEVER MONEY FOR YOU?
By Jessica Giles
Staff wages are always paid (done is better than perfect, right?!) Tax is covered (just) Rent is paid (phew that was close) Oops…. looks like there is nothing left for you, hopefully next week… Can you feel the resentment building? Staff are well paid with bonuses, commissions, training, sick pay, yet you, the owner, founder and visionary are receiving less than minimum wage for all of your blood, sweat and actual tears and let’s face it, the financial risk you have exposed yourself and your family to! This isn’t what you had in mind when you opened the doors of your salon! Sadly, though, this is the position many salon owners find themselves in, and often it’s then that they reach out to me and join my coaching program. I was reflecting on this recently with a client who now pays herself five times what she did when we met and is leading her family’s path to financial freedom. She has gone from financially frantic to financially fabulous and I’m here to show you how to do that too! The first shift that must be made is an internal one. I invite you to shine the light on all of the stories you are telling yourself about money and your capacity to earn a LOT of it! You might find these beliefs wandering out of your mind and across the page: - Hairdressers don’t make a lot of money - I’m not educated enough to be wealthy - My family told me hairdressers don’t make a lot of money, and here I am proving them right! - Business owners have to work really hard and settle for what’s left (if any) Wow! Our beliefs and internal stories create our results, so is it any wonder you are staring at an 94
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empty bank account at the end of the week?! Congratulations gorgeous, you have just uncovered the real reason there is never money left for you! It actually has very little to do with the tax man, wasteful and careless employees, or even your rent. This is all to do with your belief system! Awareness is the first step to change and updating your belief system is the second. So, my love, now that you have shone the light on these beliefs that aren’t in alignment to wealth, can we call BS on them and let them go? Your next step to an abundant pay packet is to update your money rules and declare exactly what you are available for. Say bye bye to those old stories and write your next chapter. The pen is in your hand. Don’t censor, judge or limit yourself here, allow yourself to connect to what you truly desire. Some inspiration: - I always pay myself $____ per week - There is always plenty of money left in the bank account after wages - My salon always makes $____ per week - I allow my business to be highly profitable - My business supports me to grow my wealth - My net worth is growing everyday Congratulations! What an amazing gift you are giving yourself to upgrade your belief system and the rules of what you are available for!
The amount will take care of itself; we need to make sure you are creating and expanding the habit! Are you currently paying yourself? If not, you’re about to! There is nothing more disheartening than pouring your energy into your business and not receiving a financial return. Money is energy, so it’s time to increase your financial frequency. Pay yourself an amount today, any amount, I don’t care if it is five dollars. Remember, wealth is about the habit and what you focus on expands. I have had clients start with paying themselves five dollars, and now it’s well into the thousands! It’s time to upgrade, and show the Universe that you are worthy, deserving and allowing yourself to receive. If you are currently paying yourself, increase it. Again, this is about the declaration and the openness to expansion, not so much the amount. It’s time to be rewarded for your sweat equity, my love, and start to receive at the level you put in! What I share with you today has the potential to change your business, your life and that of your family forevermore. How do I know this? Because it has for me and my clients. As a single Mum of two horse-crazy daughters, my business is not a side hobby, it simply needs to support and sustain myself and my family and the life I desire for us. That started with me deciding and taking the exact powerful actions I share with you today.
Spirit meets you at the point of action, and I wholeheartedly believe that for every step you take in faith, the Universe takes 10 in your favour.
Remember: Your divine right is to riches.
With that in mind, it’s action time!
Please feel welcome to share your insights and action steps from this article with me at jessica@ chicmoney.com.au I have also rolled out the pink carpet for you in my private FB community, just search Money Mastered With Style and I can’t wait to welcome you!
It’s time to take a step toward your financially fabulous self with the essence and energy of your new money rules. Wealth is about the habit, not the amount
Own it, darling, and take that next step today.
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4 KILLER FACEBOOK POST IDEAS FOR SALONS OWNERS By Estelle Oliveri
One of the greatest struggles when managing social media is coming up with content to create buzz and spark conversation with existing fans and followers. Whilst Mark Zuckerberg is steering businesses towards PAID advertising on the platform, there are still free ways to increase engagement and exposure. The following Facebook post ideas are suggestions to help you get your creative juices flowing to come up with fun posts for your salon Facebook accounts.
IDEA 1: POSE A PROBLEM AND ASK FOR ADVICE
Your Facebook followers follow your salon because they absolutely love what you. These individuals are your raving fans - so when it comes to decisions within a salon why not get your fans involved? Make your fans feel part of a community - not just as the beloved client who visits every 6 weeks. Create posts that pose a problem or asking for advice: A. What would you do if…….. B. One of our clients has a question about [… something local related]. Can you help? C. We need to make a decision and are looking for your feedback…. D. What advice would you offer to a person who is struggling with….
IDEA 2: RUN A POLL OR SURVEY
Polls and surveys work as an extension of IDEA 1. This is great way to gain valuable information from your clients to help serve them better with focused promotional offers, whilst allowing them to contribute and learn more about others within your community. Examples for polls and surveys: A. What is your biggest hair challenge? B. What strategy has worked best for you when it comes to______? C. What are you favourite tools and products to help you with ______? D. What is the #1 hair issue you’re currently struggling with? How to create a poll on Facebook: Step 1: Select Create Post Step 2: Select Create Poll Step 3: Write your question Step 4: Enter options for your poll Step 5: Add photos Step 6: Select date you wish your poll to end Step 7: Finish and post.
IDEA 3: FACILITATE A DISCUSSION OR DEBATE
In 2018, Mark Zuckerberg shifted the direction of the social media platform to encourage more “conversations and meaningful interactions between people”. Whilst most salons share 96
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the beautiful images of the work they create throughout the day (don’t stop doing this as it’s critical for your business page!), this style of imagery does not encourage conversation. Experiment with some of your beautiful imagery by including text that provokes conversation: A. Share your expertise and views on a hot topic and ask your clients to weigh in. B. Share breaking news regarding products and technology with the hair industry that your clients will care about. C. Directly ask for feedback or thoughts via a call to action. (i.e. Share your thoughts and comments below)
IDEA 4: TELL STORIES
People LOVE stories. Stories are what make individuals connect at a deeper level to you and your business. We all know the famous quote by Coco Chanel - “A woman who cuts her hair is about to change her life”. Hairdressers constantly hear amazing stories from their clients regarding the impact of change a cut has made. These are the stories that should be shared to inspire others.
Stories about the salon journey and experience should also be shared. Posts that contain long, lengthy stories always receive high engagement. Stories are the hardest type of post to write, because they are always personal. However, when you write a long, lengthy story accompanied by a great image you a guaranteed to receive the engagement you desire. Create some stories to include the following: A. How and why you got started in your business B. How a certain product has helped you (or a particular client) overcome a problem C. Personal accolades increase the salon’s “know, like and trust” factor D. How a client’s life changed or achieved success after a hair experience at your salon. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective digital marketing solutions for businesses focused in Hair and Beauty. Join Hairpin Digital’s Facebook Group – SALON SOCIAL MEDIA GROUP and keep up with the latest with every social media for salons. Hairpin Digital is aligned with Geoffrey Herberg Education.
WHY EVERY HAIR SALON SHOULD CONSIDER OFFERING A GUARANTEE! By Sabri Suby
Great customer service, having a friendly team, remembering your clients’ names, outstanding haircuts and colours, a great reputation, or being on trend, are not irresistible offers that motivate people to trust you with their hair and money.
that’s sold in this country. So, if you’ve already got a guarantee, then why not advertise it? Use it to your advantage to reduce buyer friction and increase your selling power.
While they are valid reasons why people should do business with you, they aren’t enough on their own. You need a compelling offer to be part of your customer experience – starting with a potential client.
A powerful guarantee can triple sales, and they’re called upon less than 5% of the time. So, if you run the math, you can tell me whether or not you think that’s a calculated play to use this front-and-centre in all of your marketing.
A COMPELLING OFFER IS INFINITELY MORE POWERFUL THAN A CONVINCING ARGUMENT
The idea of a compelling offer is to remove all friction for a prospect to buy from you. You want to reverse that risk and burden and make it an absolute no-brainer for your prospects to take you up on your offer. In other words, you need to offer customers a guarantee. For example, a guarantee on the quality of your product or services, or an on-time guarantee. Your guarantee should really aim to reduce all the main risks associated with purchasing your product or service by covering the important or main factors associated with the purchase. If you’re still not quite on the same page, let me ask you this question: What would you do if the customer had their hair cut with you, and then, for one reason or another, they weren’t satisfied with the result? How would you make it right? Would you tell them, ‘bad luck’? Would you say, ‘Look, you’ve paid, it’s your problem now’? Or would you work with them to ensure they’re happy, and add even more equity to your brand name by really helping them? The answer should be obvious. However, if it’s not, let me bring something else to your attention. By law in most countries, if someone buys from your business, and something is defective or doesn’t perform as advertised, or could be perceived as not being truthfully advertised, the consumer is entitled to compensation with either repair or replaced goods, or part of them; resupply or fixing a problem with services, or a part of them; or providing compensation to the consumer or end-user. In Australia, consumer protections are enforced by the Australian Competition and Consumer Commission, so you already have a guarantee. Whether you like it or not, it’s built into everything
WHAT TYPE OF GUARANTEE?
The guarantee needs to be compelling, one that shows you are so confident in your services you will effectively stake money on it. To calculate how much you should be willing to invest, look at the lifetime value of a customer to your business – for example, a minimum of $5,000 over five years. You might be willing to risk 10% of that value to entice a prospective customer to try your salon and convert them into a regular client. Offer a guarantee where the customer cannot lose. This could be saying ‘we guarantee you’ll be delighted with your haircut or we will pay for you to have a haircut at a salon of your choice’. It will catch people’s attention, demonstrates your confidence and will bring in a new stream of customers willing to try your services. While there will be a percentage of customers who are not happy or do not return, this will be far outweighed by the leads you have for new, long-term clients.
THE DEEPER PSYCHOLOGY OF A GUARANTEE
In order to fully capitalise on the selling power of your guarantee, you must grasp the primal psychology behind it. The primary thing to realise is this: In any given transaction between two parties, there will always be risk present. In most cases, one side will be asked to assume the burden of this risk, and more often than not, it’s generally the buyer, and not the seller. For your prospects, the biggest risk they have is believing your promise to them. In essence, you’re asking them to have faith and believe that what you’re telling them is true. That they should simply ‘take your word for it’ and that they’ll experience the numerous benefits you’re promising. And who could blame them for being reluctant to trust you? In an age where so many false promises are made and scepticism is so rampant, prospects must be very careful about accepting anything you tell them. Unfortunately, in every market there are people out to make a quick buck by promising a diamond and delivering a hunk of cheap glass. Even
if you have plenty of proof, testimonials, and other credibility elements to showcase, your guarantee is one of the most important credibility elements in your offer. You should go beyond thinking of it as a simple ‘risk reversal’, designed to push fencesitting prospects over into taking action on your offer. Instead, think about your guarantee as a proof element to your overall offer – proof of how confident you are about delivering on every promise your offer makes. The primary function of your guarantee is to make your prospect feel safe and secure that they’ll get everything you’ve promised them or their money back.
DOES IT MAKE DOLLARS AND SENSE?
Don’t worry, I know what you’re thinking: ‘If my customers can try my services without owing a cent or asking for a change to the haircut or colour they have received, surely they’ll take advantage of me and I’ll lose money hand over fist and go broke!’ Know this, for every dishonest scammer who takes advantage of your liberal guarantee policy, you’ll get five honest prospects to say ‘yes’ when they otherwise would have been too uneasy or sceptical to buy. This has been proven time and time again in thousands of scientific split tests. So, what are you waiting for?
GUARANTEES CONVERT TO SALES
Businesses that give realistic guarantees show that they want to do right by their customers and have a draw card that helps attract new clients and remove the risk for those customers to give referrals. And in an industry where points of difference and trust are lacking, a guarantee is a powerful weapon. Sabri Suby is the founder of Australia’s fastest growing digital marketing agency, King Kong, and author of Sell Like Crazy. The book covers all facets of digital marketing and illustrates the path to success with real-life case studies where Sabri has used the exact same selling system to supercharge their business. This article contains an excerpt from my new book ‘Sell Like Crazy’ by Sabri Suby, available on Amazon. Hair Biz Year 13 Issue 2
7 SURE-FIRE STEPS TO KEEP YOUR SALON CLIENTS COMING BACK FOR MORE By Kai Schnitzler
Why is it that you still need to chase more bums on the seats even though you’ve been running your salon for a few years? Where are all your clients going? If you’re like most salons, you have a trail of new clients coming through the door each week, you’re just not keeping them. Did you know that new clients are false economy? Attracting a new client costs you five times more than retaining a client you already have. Retention is everything. So, how do you get your existing clients to come back again and again? It’s easier than you think. Work through these 7 sure-fire steps and you’ll soon plug up your leaky client bucket.
Being a great listener during your consultation highlights your virtues much more than being a big talker. Ask each client about the problems they have with their hair and provide the perfect, professional solution. Simple. When you don’t ask, you don’t know. Keep notes to help you re-connect with your client on their next visit and follow-up with the solutions you provide. If your clients love the way you make them feel, they’ll not only keep coming back for more, they’ll rave about you to friends. Word-of-mouth referrals mean longterm salon success.
STAY IN TOUCH BETWEEN VISITS
Show your clients you really care, even when they’re not sitting in your chair. It doesn’t matter how you stay in contact between visits, whether by phone, email or text message. A follow-up message or call a few days after their salon visit will surprise and impress. Let your clients know that you appreciate their business and keep them up to date on your promotions, news and specials. Business relationships are just like any other relationship – they take effort to maintain and they must be mutually beneficial. Make it matter. Don’t just call about business; be willing to give, share and support, rather than go in for the up-sell.
When you go above and beyond expectations, you leave your clients feeling delighted and excited. Connect on an unexpected level, make them feel special and they’ll share the feeling with those around them. It can be as simple as remembering a client’s name or how they like their coffee or offering a gift on their birthday or another milestone. 98
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How do you make sure your clients stay loyal to you and your salon? By starting a loyalty or rewards program! What’s great about loyalty programs is that clients are rewarded for their continued business. They feel connected to your business without you having to flood them with marketing messages. Whether it’s a simple punch card (we all love our 10th free coffee) or a more complex points system, rewards programs pay off big time!
Clients today are looking for two things: an experience and an expert. Quit selling to people. Stop doing only what they ask you for. Instead, tell them what you know and share your knowledge. It’s your job! Too often we think we’re not in sales and that it’s not our job to sell people stuff. That’s totally wrong! It’s your job to recommend whatever will help your client achieve the outcome they’re looking for – service, product and the next appointment. If they don’t get what they came for, they simply won’t keep coming back.
The process of rebooking clients can be the fastest, most economical path to making your salon busy. Ultimately, rebooking makes it easier to plan your marketing efforts and find the right strategies to fill in empty slots. Overall, it supports better business planning and investments. Yet many salon and spa owners underestimate the opportunity.
If you don’t rebook your clients, they won’t automatically come back to you. It’s estimated that clients who rebook before they leave will visit your salon 30 to 50% more often than clients who don’t. Aim for at least a 75% rebooking rate. It’s a critical metric for your salon success. Trusting relationships don’t build themselves overnight: they take time. The more often you see your client and wow them, the more they’ll trust you.
TRAIN YOUR TEAM
When you invest in training, you give your team the opportunity to better their skills within your salon! If you don’t offer them that opportunity, they’ll eventually pursue growth elsewhere. A well-trained taeam will create outstanding experiences for your clients – experiences worth coming back for. As a salon coach I often hear salon owners say they’re reluctant to invest training time in team members who might leave. But what if they don’t leave? What if they stay and help you create an amazing salon business? It’s time to stop overlooking salon team training and start investing in the growth of your salon business. Over to you. Commit to these 7 steps and you’ll soon see the magic happening: your clients leaving with a beaming smile on their face and returning with an eager friend or two in tow. Kai Schnitzler is a Business Coach for the hair & beauty industry at The ZING Project. For more wisdom email firstname.lastname@example.org
THE ESSENCE OF BEAUTIFUL HAIR
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HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...
Published on Mar 12, 2019
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...