Year 13 12 Issue 1 5
fearless COLOUR creativity WITH Koleston Perfect PERMANENT COLOUR WITH
fearless COLOUR creativity WITH Koleston Perfect PERMANENT COLOUR WITH
Contact your Wella Sales Consultant or call 1300 885 002 to find out more. www.wella.com
PURE, BALANCED COLOUR RESULTS WITH NATURAL DEPTH AND SHINE. SIGNIFICANTLY LESS HAIR DAMAGE, COLOUR AFTER COLOUR.2 ME+, UP TO 60x LESS LIKELY TO DEVELOP A NEW ALLERGY TO HAIR COLOUR.1
AVAILABLE IN 105 SHADES ACROSS 6 SHADE FAMILIES FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48h before each colouration. Strictly follow safety instructions and consult www.wella.com. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand. 2 Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. 1
GHD GLIDE HOT BRUSH Tames and smooths hair quickly and effortlessly.
For more information contact your ghd Area Manager or email email@example.com
QUEEN OF THE SHEETS The perfect partner for second day styling.
9.30AM – 4.30PM
SHARON BLAIN | GEOFFREY HERBERG
THE BEST BARBER AND MEN’S HAIRDRESSING TALENT IN AUSTRALIA
WAHL EDUCATION & ARTISTIC TEAM
STEVIE ENGLISH / KOBI BOKSHISH / PAUL RICUPITO / MAT JOHNSON
MATRIX DESIGN TEAM
CARLOS LOPES ITALY
ANDREW BARTON UK
Ticket includes ALL SHOWS, Arrival Tea & Coffee, Lunch, Afternoon Tea & Show Bag!
FULL DAY TICKET
SUNDAY APRIL 28TH
The Marquee, The Star Gold Coast, Broadbeach Island, Broadbeach 4218 Qld
Special discounted combined tickets available for HAIRBIZ Forum & Australian Hair Industry Awards (AHIA) Discounted accommodation also available at The Star for attendees. Phone 07 5580 5155 for any additional information required.
TICKETS ON SALE NOW www.hairbizforum.com.au
Proudly Supporting Love Your Sister & Hair Aid
HOSTED BY TROY AND ZARA HUMOUR AUSTRALIA
Kate and Oscar Henderson, Leanne Cutler, Jenny Burns, Faye Murray, & Brodie Lee Tsiknaris
SIMONE LEE with TONY AWAD | KRISTINA RUSSELL LILOFFTHETOP Featuring JULES TOGNINI | THE SECRET FOX ERIC BAILEY | EDWARD BEALE with LEE COHEN THE HOLY GRAIL PANEL with KYM KREY
OSCAR OSCAR ARTISTIC TEAM
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
! e t a D e h t e v Sa ENTRY DEADLINE: 4TH FEBRUARY 2019 FINALISTS ANNOUNCED: 11TH MARCH 2019 GALA AWARDS DINNER: 28TH APRIL 2019 THE STAR MARQUEE & EVENT CENTRE, BROADBEACH, GOLD COAST QUEENSLAND
! w o n y r t n e e in l n o r Open fo
CATEGORIES Australian Salon Business of the Year Awarded to the best of the State Winners
Vidal Sassoon Humanitarian Award Hall of Fame
STATE SALON BUSINESS’ OF THE YEAR NSW/ACT Salon Business of the Year VIC/TAS Salon Business of the Year QLD Salon Business of the Year SA Salon Business of the Year WA/NT Salon Business of the Year
Salon Business Newcomer of the Year Best Barber Business of the Year Best Customer Care Best Marketing Business Director/Owner of the Year Salon Manager of the Year Salon Stylist of the Year Apprentice of the Year Best Salon Team of the Year Best Salon Training Best Franchised Salon
PLUS Care, Treat & Style Product Awards
NEW TO 2019
State and National Wholesalers of the Year
Salon Design has been split into 2 Categories Best Salon Design Award Extensive – Investment of over $200,000 Best Salon Design Award Boutique – Investment of under $200,000 Independent Educator of the Year Best Business Performance of the Year (non-salon) Best Barber of the Year
Best Shampoo and Conditioner pair
Best Cream Treatment
Best Ladies Styling Product. Entries can include: Styling Oil, Styling Cream/Paste or Texturiser and Best Men’s Styling Wax or Cream Entry Deadline: December 2018
www.australianhairindustryawards.com.au Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
14 Koleston Perfect with Me+
REGULARS 12 Editors Letter 18-20 Industry News 66 Hair Shop
ON THE COVER
16 10 Minutes with Kobi Bokshish By Kym Krey 56 The AHC in 2018 64 The Season of Science By Simone Lee
22 Mudhoney, Elegant Country Charm
24 Bond, Beauty & Barber 26 Wayne Chappell Celebrates 40 Years 28 Dreaming of Sueno Hair 30 Lights, Camera, Scissors – Cool Man
PROFILE 32 The Perfect Haircare Partner, Invigo By Wella Professionals 34 Hair Colour Therapy By Symon May 36 2019 Colour of the Year: Living Coral By Kristina Russell 38 DNA Luxury Organics for Hair 40 ghd Launches The Edit 41 ghd Style Squad 42 Activate Your Salon 44 Consult for Hair
EVENTS 46 Hair Expo 2019 Awards 48 2018 British Hairdresser of the Year – Sally Brooks
COLLECTIONS 50-51 Silk by Jason Hall 52-53 Apricity By Karine Jackson 54-55 Prism By Jonathan Turner
Wella Professionals www.wella.com
CHARITY 58 The Gift of Self Esteem By Kym Krey 60 Love Your Sister 2018 Recap 62 Industry Icons on Camera for Alopecia
BLOG SPOT 70 Paul Frasca 72 Geoffrey Herberg
74 Steve Corthine 76 Kirstie Stafford 78 Justin Herald
BUSINESS 80 Why You’ve Created Your Own Financial Struggle By Jessica Giles 83 Is Your Ability Getting in the Way By Kym Krey
84 It’s All About Why By Caitlyn Menzel 86 Apprenticeships: Connecting with Generation Next By Anthony Gray 88 What Sets A Successful Salon Owner Apart By Adrienne Varga 90 4 Hot Digital to Do’s By Estelle Oliveri
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CONTRIBUTORS Kym Krey Simone Lee Symon May Kristina Russell Paul Frasca Geoffrey Herberg Steve Corthine Kirstie Stafford Justin Herald Jessica Giles Caitlyn Menzel Anthony Gray Adrienne Varga Estelle Oliveri
And, we’re off for another action-packed, surprise-filled, packed-with-possibilities, trek around the sun. Welcome to 2019! Need some #inspo to get you laser-focused and on the right track to make all your biz dreams come true? We’ve got you covered! If this year is all about creating effortless wealth and abundance for you, then feast your eyes on the interesting piece by Money Mindset guru, Jessica Giles in her Hair Biz debut.
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 email@example.com www.mochapublishing.com.au
Caitlyn Menzel shows us how to really make sure 2019 is a blinder by getting us crystal clear on exactly what we want and what needs to be done to achieve it. We welcome Adri Varga from the Zing stable who highlights what sets successful salon owners apart from those who seem to continually struggle.
For a truly fascinating read, check out Symon May’s (from the UK’s The Chapel group) investigation into how we as colourists can affect the mood and personality of our clients! Interested in the topic, Symon conducted his own research before doing an experimental photoshoot to observe the reactions. The results are well worth a read.
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PUBLISHED BY mocha publishing
HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.
Anthony Gray of MIG education deep dives into the hot topic of our skills shortage and apprentice drought with words of wisdom to help you future proof your business and get the right framework in place for growing the team you need for growth. We take a leisurely walk through the picturesque, historic town of Bangalow in the beautiful NSW northern rivers region, where the very clever Jess Bowen renovated the most beautiful 1920’s heritage building to create every stylist’s dream workplace, Mudhoney. Imagine working at specially-designed stations outside on a breezy veranda watching the world go by…… bliss… Kristina Russel introduces us to the 2019 Pantone Colour Of The Year, Living Coral, and how she is utilising this in her colour wizardry, plus we spend 10 Minutes With… the one and only, Kobi Bokshish. We’re popping champagne corks with Wayne Chappell of Sfumato Hair who celebrates 40 successful years
in business (well done, Wayne!) and also Sally Brookes, who has just been announced British Hairdresser of the Year for the second year running! And our favourite 2018 AHIA Humanitarian, Jenni Tarrant, has been doing the impossible once again by opening not one, but two new businesses at the same time! Welcome to the world Bond Body and Bond Barber. And now, as we settle into a bright, sparkly new year, it’s time to take a moment to think back over what we achieved in 2018 and identify what worked well, then imagine forward to New Year 2020 and what we want to be celebrating by then and make our list of what needs to be done to move us from here to there. Then get cracking! Until next time…. Kym
Kym Krey Editor firstname.lastname@example.org
A REVOLUTION IN PROFESSIONAL HAIR COLOUR
KOLESTON PERFECT WITH ME+
February 2019 will mark a historic revolution in Australia & New Zealand for Wella Professionals, whose professional hair colour salon services see technical advancement soaring to new heights. Introducing KOLESTON PERFECT with ME+â„˘, the most revolutionary colour innovation in over a century, perfectly catered to Australian lifestyle and climate. The risk of hair damage is a key concern for clients when it comes to colouring their hair. The new Koleston Perfect with ME+ by Wella Professionals provides less damage, colour after colour*, thus improving on the health of coloured hair over time. In salon, 75% of customers claim
they do not know what brand of colour is being used, so if you knew what we know, you would #ASKFORWELLA KOLESTON PERFECT with ME+ is the first and only professional hair colour brand to feature breakthrough technologies to combat typical barriers to Australian clients colouring their hair – pure, balanced colour results, hair damage and ingredient sensitivity.
INTRODUCING: PURE BALANCE TECHNOLOGY™ AND NEW ME+ TECHNOLOGY FORMULAS. ** SO, WHAT DOES THIS MEAN FOR AUSTRALIANS?
Pure Balance Technology™ and ME+™ are the result of over 7 years of colour science research, over 3,000 formulations tested and more than 20 patents. The result is colour that is significantly more even, balanced and true to tone from root to tip* offering better balance of tone and control of depth* with up to 100% grey coverage. Combined with Wella Professionals latest care line INVIGO, the perfect care partner for Wella colour, clients now have access to limitless colour options and care products to maintain colour vibrancy and hair health in a harsh Australian climate. Koleston Perfect with ME+ is Wella Professionals purest colour yet, offering pure, vibrant and radiant results from roots to ends, with unlimited colour creativity for every client.
“HISTORY IN THE MAKING WELLA PROFESSIONALS INTRODUCE THE BIGGEST DEVELOPMENT IN PROFESSIONAL HAIR COLOUR INNOVATION IN OVER 130 YEARS #ASKFORWELLA”
@jackmortoncreative “I’ve been working with Koleston Perfect for years and I am continuously blown away at the product’s continuous development. New Koleston Perfect with ME+ is the biggest innovation in professional hair colour in over 130 years. The new consistency ensures a smoother application, improving adherence to the hair for amazing coverage and efficiency. The ME+ technology adds a high shine and super smooth texture to the final look and my clients have instantly noticed a premium ‘upgrade’ to their previous colour. This leap in colour technology really is something to shout about, and why Wella Professionals are the global leaders in professional hair colour.” Jack Morton, Creative Colour Director – Wella Professionals ANZ
@marieuva “Living in Australia, my clients have a number of concerns that hold them back from colouring their hair. New Koleston Perfect with ME+ technology not only improves the condition of the hair, but adds a deeper, richer colour that, when teamed with Wella’s latest INVIGO care line maintains hair health as well as vibrancy. 75% of colour clients don’t know what brand is being used on their hair – if you knew what I know, you would ask for Wella!.” Marie Uva, Creative Colour Director Wella Professionals ANZ
KOLESTON PERFECT TECHNOLOGY
The Pure Balance Technology™ is a patented technology designed to minimise the formation of free radicals during the colour process by deactivating impurities like metals present in hair. Free radicals interfere with the colour formation during the development process and are a key cause of hair damage. With Pure Balance Technology™, the result is an even, pure colour result with natural depth and shine and significantly less hair damage, colour after colour**. The ME+™ technology is a scientific breakthrough designed to replace extreme sensitisers PPD and PTD, reducing the risk of developing new allergies to hair colour by up to 60 times**. First patented in the 19th century, PPD/PTD has been the leading ingredients in permanent hair colour for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering the first health-conscious, care-driven approach to colouring in over a century. * *VERSUS PREVIOUS KOLESTON PERFECT. Valid for Koleston Perfect with Pure Balance Technology ** FOR PEOPLE NOT ALLERGIC GO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand
For more information on KOLESTON PERFECT by Wella Professionals, visit www.wella.com @wellapro_anz - Hashtags #AskForWella #KolestonPerfect #ColourWithWella Hair Biz Year 13 Issue 1
10 MINUTES WITH...
KOBI BOKSHISH By Kym Krey
Known for his crazy antics and boundless energy, Kobi Bokshish is an outstanding, award-winning Hairdresser and Creative Director with a deeply charitable heart. Owner of renowned salon, Intershape in Sydney’s Bondi Junction, his work includes presenting at HairBiz Forum, Hair Expo Australia, Salon International UK, The Gathering in Las Vegas and representing Australia at London’s Alternative Hair Show Visionary Awards finals in 2011 and 2014. A member of the Matrix Design Team, he has also been a Finalist in the AIPP Awards 4 times in 2011, 2012, 2013 and 2015, and Finalist in both AHFA and Hair Expo Australian Hairdresser of the Year, boasting the 2017 Artistic Team Of The Year crown with his Intershape team.
KOBI, TELL US WHAT YOU DO IN THE INDUSTRY TODAY.
But what has really got the champagne corks popping is Kobi’s recent accolade, being crowned Global Hairdresser of the Year 2018 in The Code Team (TCT) awards in the Canary Islands, Spain, where he was judged ahead of some of the world’s leading hairdressers including twotime British Hairdresser of the Year Sally Brooks and American Hairdresser of the Year Shay Dempsey.
I grew up in the city of Haifa in Israel in a very traditional household with 3 older sisters. I was an average, naughty kid, who was very athletic and had the opportunity to represent Israel in Olympic Handball. Being the baby (Golden) boy after three older sisters allow you to get away with anything! You always feel protected by them at school (all the boys that try to get a date with them), they always watch my back, at home they used to be a ‘human shield’ between me and my fox, and just in general, they were always there to protect the Golden boy... The only negative I remember was when my sisters where teenagers, the amount of screaming and arguments in the morning….. only God could help me!
Kobi is also partner in the innovative company EcoHeads, which provides environmentallyfriendly products for salons including an eco-friendly shower head for salons, ‘The Bang’ face shields and ‘The Ping’, colour blender which perfectly mixes colour every time, saving energy and reducing colour wastage. With such an incredible career history as well as a wonderful story behind how he came to love our wonderful craft, Hair Biz Editor thought it was about time we all spent 10 Minutes With… Kobi Bokshish. 16
Hair Biz Year 13 Issue 1
I feel very proud to own my own salon, Intershape, nestled in bustling Bondi Junction. Working in this incredible industry, I am also fortunate to be a Matrix Australia Design Team Member, which allows me to educate and grow my portfolio. Through my innovation with Eco Heads, I am kept very busy all yearround creating photoshoots, runway shows, campaigns, launches and stylish hair for my clients.
WOULD YOU SHARE WITH US A LITTLE ABOUT YOUR UPBRINGING?
YOU FIRST STARTED CUTTING HAIR WHILE SERVING IN THE ISRAELI AIR FORCE. TELL US HOW THAT EVOLVED INTO YOUR CAREER TODAY.
The first time I picked up a pair of scissors was during my national service with the Israeli air force 22 years ago. If you can cut thousands of buzz cuts and still feel the rush of creativity, you then know you’re in love! I knew it was something that I could not let go of. After I finished my national service, I started to explore the world, carrying my scissors with me everywhere I went. They travelled with me to India and Thailand where I spent almost two years. I would cut hair everywhere I went, and this only drove home the point how much I really loved my craft. When I reached Australia, I couldn’t speak the
language but my ability to communicate through my art allowed me to work and then gain the sponsorship of my old boss, the original owner of Intershape. Five years later, I took over the salon, and soon reinvented Intershape completely. I started with one stylist and one apprentice but through hard work and passion I began to build my dream. In 2004, I was approached to work at Hair Expo and later appointed as Master Associate and Ambassador for a major brand presenting platform work, creating and running colour and cutting classes, photo shoots, advertising campaigns and runway shows. It takes a lot of dedication, hard work and nonstop passion, but all of these elements combined have allowed me the opportunity to be successful and continue to develop into the creative I am today.
made and to say he was quietly surprised would be an understatement!
WHAT WERE YOUR EARLY DREAMS UPON OFFICIALLY BECOMING A HAIRDRESSER?
IN ADDITION TO YOUR MANY HONOURS, YOU’VE RECENTLY BEEN NAMED GLOBAL HAIRDRESSER OF THE YEAR 2018. WHAT DOES THIS PARTICULAR ACCOLADE MEAN TO YOU?
Just that I wanted to be the best I could possibly be.
HOW DO YOU MAINTAIN SUCH ABUNDANT ENERGY AND MOTIVATION?
Honestly, it’s just hair. The freedom of creativity and the energy of a crowd inspire me every day.
WHERE WOULD WE FIND YOU WHEN YOU’RE NOT DOING HAIR?
When there is rare down time, you will find me in North Bondi on the sand, and at Ice Bergs bar.
WHAT IS IT ABOUT THE BEACH AND THE SEA THAT ATTRACTS YOU?
Our craft requires more than just physical involvement, it requires emotional and psychological involvement as well. So therefore, I need an escape or a place I can recharge my battery and that is Bondi Beach. I live about three minutes’ walk from the ocean (but I still drive) and as soon as I finish work, I pick up my kids and go to the same spot in North Bondi where the sand, the waves and the people allow me to completely disconnect and wash the day and people’s issues off me. Don’t get me wrong I love every second of my day, but this is why I never get tired of it.
WHAT WOULD BE THE CRAZIEST OR FUNNIEST THING YOU’VE EVER DONE AT WORK?
I bought my new Nutribullet and made an incredibly spicy tomato sauce. I asked one of my staff to try the amazing “strawberry smoothie” I
WHAT MAKES YOU LAUGH?
My fellow colleague in the Matrix Australia team, Stevie English makes me laugh constantly. Very few people in my life ‘get me’ 100% and Stevie is definitely one of them. We have this special relationship (professional and social) where we just laugh all day and sometimes without any reasonjust like two naughty boys at school playground. We believe that between the two of us, there is one full brain and that’s why we need to spend so much time together! But jokes aside, I never trusted or respected a friendship as much as Stevie’s and mine. There is no ego and we honestly want only success for each other.
It means the world to me. I have received such incredible feedback, support and public recognition for my hard work on a completely different level. I feel very humbled and honoured to not only represent Australia but to win Global Hairdresser of the Year. When I was presented with the trophy, I instantly got goose bumps, which I still can’t shake!
IS THERE ANY OTHER ACHIEVEMENT OR HONOUR YOU’D LIKE TO ACCOMPLISH IN YOUR CAREER?
Next up on my bucket list, would be to secure Hairdresser of the Year at the AHFA with my team there with me.
WHAT ARE YOU MOST PROUD OF ACHIEVING IN YOUR LIFE OR CAREER?
Obviously, the highlight has been winning Global Hairdresser of the Year, but also having the opportunity to do something where I make people feel amazing every day makes me feel very proud as well.
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?
I married my apprentice! 15 years ago, a lovely 19-year-old, Michelle, started working at Intershape as an apprentice. At that time, I was
engaged to another lady and Michelle had a partner as well. After two years of working for me, she even walked in on me in the middle of ‘action’ with another girl while we went to do a show in Melbourne! But sometime after that, something shifted, and I felt more emotionally connected to Michelle. I remember one Wednesday (our day off), we had a coffee on the grass at Bondi and we asked each other, ‘what’s going on?’ and ‘is this real?’ We agreed as one that it definitely was real, so she walked home and told her boyfriend that it was over. She moved in with me and I proposed to her five days later while I was drunk at the Melbourne Cup. Six months later, we got married and 10 months after that, we had our first-born Ruby (Michelle was 22 then), and three years after that we had our second child, our son Ariel. We have been working together since the first day she walked into my salon and honestly, I can’t see myself working without her in the salon. She’s been my number one supporter and my rock and I honestly wouldn’t be who I am today without her.
DO YOU HAVE A FAVOURITE QUOTE OR PIECE OF ADVICE YOU’D LIKE TO SHARE WITH US?
I have two: “Knowledge destroys fears”, and “The best way to predict the future is to create it”. I live by my quotes. People always ask me where I get all my confidence on stage, in the salon or in front of a class room and I’m a great believer that the more you know, the less you are scared! All my glory arrived after lots of grinding hard work. I research and keep studying everything related to our craft all the time and believe that’s the only way I can be successful. The second quote is also something I live by. I arrived in Australia 21 years ago and worked for an old ladies’ salon (Intershape). I didn’t wait for anyone else to create my future. I believed in my skills and my passion and decided to create my own future by hard work and self-belief. I’ve never worked for people like myself or for any big companies, but I could predict that I would get to the top. Day after day, I’ve worked hard and could see my vision coming closer... you can call me ‘Mystic Mac’, but the future will be even bigger!
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
I would love to open a Hairdressing Academy for under privileged kids.
Hair Biz Year 13 Issue 1
IND US TRY
KOBI BOKSHISH EDUCATES STUDENTS AT BOX HILL TAFE Multi-awarding winning hairdresser, Kobi Bokshish bedazzled Box Hill Institute’s students, educators and industry guests with his innovative techniques and inspirational teaching style at an education event recently. The day began with a seminar on his signature cutting tips and techniques followed by an evening class for industry to explore the creation of Kobi’s globally acclaimed Galaxia collection. Recently named the international TCT Hairdresser of the Year, Kobi said he was amazed at how extremely engaged and eager the teachers, students and guests were at the seminars. “It was a really nice experience to be amongst trainees and hairdressers who really wanted to learn more,” Kobi said. “And the facilities were unbelievable, some of the best that I’ve seen. “I commend Jane Trewin, Ruth Browne and Donna Colombini for their vision as I can see that the opportunities being provided to the students are second to none.” www.boxhill.edu.au
Hair : Jonathan Turner | Make-up : Megumi | Styling : Clare Frith | Photography : Jack Eames
BOX HILL INSTITUTE STUDENT WINS HBIA BEST BARBERING STUDENT 2018 Full-time Barbering student Jen Draper from Box Hill Institute was named Best Barbering Student for 2018 at the Hair & Beauty Industry Association Awards (HBIA) recently. The award is one of a string won in 2018 by Box Hill Institute, including Best International RTO at the Australian Training Awards and Educator of the Year Organisation for the Beauty and Aesthetics faculty in the Australian Beauty Industry Awards. www.boxhill.edu.au
SCHWARZKOPF PROFESSIONAL WELCOMES NEW GLOBAL BLONDME BRAND AMBASSADOR
Frequency referred to as the King of Balayage, renowned colourist Jack Howard has been announced as the New Global Blonde Me Brand Ambassador. Jack comes highly-recommended by the likes of Vogue, Tatler, Harpers, the Evening Standard and many more. As an International Hair Colourist, he also has a client list spanning the likes of Poppy Delevingne, Suki Waterhouse, Abbey Clancy and Gillian Anderson, and has been named Marie Claire Hair Colourist of the Year 2018. Jack Howard is also widely credited with bringing balayage to the UK. In addition to his role as Schwarzkopf Professional Global BLONDME Ambassador, Jack has been working closely with Simon Ellis on the Essential Looks 1:2019 Collection. His blonde expertise and contagious creativity will be called upon to co-create seasonal looks, perfect for the coming SS19 season. “It is a real honour to join one of the fastest growing dynamic colour brands covering blonde hair needs in the role of Global Blonde Ambassador” said Jack. www.schwarzkopf-professional.com.au
BOX HILL INSTITUTE OFFERS NEW INTERNATIONAL QUALIFICATIONS IN HAIR Box Hill Institute is proud to be the first TAFE institute to be affiliated with the International Therapy Examination Council (ITEC), which will allow its students to gain international qualifications. In an exciting new initiative, graduating Hairdressing, Barbering, Make Up and Beauty students can be assessed by a visiting international ITEC examiner to gain international recognition of their qualification in 33 countries in including Canada, Ireland, New Zealand and the UK. Ruth Browne, Box Hill’s Head of Hair and Beauty said, “ITEC will ensure that applicants meet the international standards of registered countries in both theoretical knowledge and practical skills. Having an ITEC qualification is impressive on a CV and of course, opens opportunities for graduating students to work overseas.” For more information call (03) 9286 9606 or email email@example.com.
Kelly Kent, of Cranium Hair Manly, NSW, has become the first Sustainable Salon to redeem their Rewards Points for a Fonzarelli Electric Scooter …. for free! Two years in the making, Kelly saved her points each week and was surprised recently to see Sustainable Salons Co-founder and Managing Director Paul Frasca ride the Fonzarelli right into her salon! “Jenae (Sustainable Salons National Business Development Manager) kept telling me to cash in my points on other things and I told her I was saving up for the bike. I wanted that bike!” Kelly says excitedly. “I saved for a while, I’m a very patient person.” The Fonzarelli is the most ‘expensive’ item in the Sustainable Salons Rewards Shop and is 100% emission-free. By forwarding the $2 Sustainable Salons fee collected from every client each week, eligible salon members earn points that they can spend in the members-only Rewards Shop on sustainably-minded products and services.
Hair : Jonathan Turner | Make-up : Megumi Styling : Clare Frith | Photography : Jack Eames
CRANIUM HAIR REDEEMS SS POINTS FOR FREE FONZARELLI SCOOTER
FOURTH ANNUAL FRANCK PROVOST ARTISTIC AWARDS WINNERS For the fourth year, a bevy of talented team members from the Australian Franck Provost Paris group unleashed their creativity and technical expertise for the 2018 Franck Provost Artistic Awards, with the winners announced at a chic soiree on the Surry Rooftop of Rydges Sydney Central Hotel. The event was a double whammy celebration, as it marked the 10th anniversary of the Franck Provost brand in Australia. The photographic competition, open to all hairdressers within the Franck Provost Australian operation, was a six-month journey of education and personal endeavour, culminating in a two-day photoshoot where entrants brought their creative vision to life under the guidance of pro snapper Ben Scott. The result was 30 images across six categories – Artistic Hairdresser of the Year, Artistic Colourist of the Year, Artistic Team of the Year, Artistic Men’s Hairdresser of the Year, Artistic Apprentice of the Year and a new category, Avant Garde Hairdresser of the Year. Two additional awards were also up for grabs – Coup de Coeur (The Crush), voted by Mr Franck Provost himself in Paris, and the People’s Choice, voted for by guests at Saturday’s event from the entire selection of photographic images.
Congratulations to the winners: • Artistic Hairdresser of the Year – Amy Barton, Franck Provost Sydney CBD • Artistic Colourist of the Year – Carolyn Gahan, Franck Provost Sydney CBD • Artistic Team of the Year – Franck Provost Crows Nest • Artistic Men’s Hairdresser of the Year – Carolyn Gahan, Franck Provost Sydney CBD • Artistic Apprentice of the Year – Brooklyn Van Der Hoven, Franck Provost Rozelle • Avant Garde Hairdresser of the Year – George Katehos, Franck Provost Sydney CBD • Coup de Coeur ‘The Crush’ – Chloe Hayes-Turner, Franck Provost Beecroft • People’s Choice – Carolyn Gahan, Franck Provost Sydney CBD www.franckprovost.com.au
AUSTRALIA TRIUMPHS AT WELLA’S INTERNATIONAL TRENDVISION 2018 Australian Hairdresser, Tanya Grant, of Joey Scandizzo Salon was awarded the prestigious International Colorvision Award at Wella’s Annual International Trendvision Event. 76 participants from 43 countries came together for Wella’s first ever Creative Retreat experience, giving the Gold winners of ColorVision and CreativeVision from each country the chance to be mentored by and take part in exclusive coaching sessions hosted by 16 top hairdressers from around the world including Sonya Dove and Renya Xydis. Held in Lisbon, the 16th TrendVision Awards featured a new, re-designed format which took the creative excellence of competitors to the next level. This reinvention saw the awards transform into a two-day Creative Retreat, focusing on elevating hairdressers’ skills and providing bespoke mentorship. The new, re-formatted ITVA is now more than just a competition. The re-vamped Creative Retreat version now celebrates and elevates the competitors’ beauty talents, as well as celebrating the craft. The competition also enhances the competitors’ skill sets through mentoring, training and challenges, driving creative excellence to the next level. ITVA has become a unique professional experience which is highly appealing to a digital audience. Wella’s Education Director Australia & New Zealand, Gina Thomas, comments: “The Wella Family talent in Australia and New Zealand is unparalleled. Tanya’s phenomenal achievement as International ColorVision 2018 Award recipient is a testament to this. We extend a huge congratulations to Tanya. Wella TrendVision is an integral part of Wella’s commitment to celebrate and elevate our incredible ANZ talent. It is a truly life changing opportunity for Australian and New Zealand hairdressers, giving them an opportunity to showcase their work on a global scale”.
MUK HAIRCARE WINS 6 BEST IN BEAUTY AWARDS It’s been an exciting year for muk Haircare and now with six awards in the beautyheaven.com.au Best in Beauty Awards, it just got better! Five awards were recognised in the female hair category and one in the male category proving how loyal muk Haircare customers are to the brand. The winning products, as always, included a number of the brand’s top selling products past and present. Mark Gariglio, Director of muk Haircare says, “Over a number of years we have consistently won in the Best in Beauty Awards, and again, we are honoured to receive such accolades by true beauty loving addicts who support the brands they love to use. We have amassed a cult following on a number of our bestselling products which are once again featured this year. It really showcases the loyalty in the brand and more importantly, the fact that we formulate products that work and our consumers and salons love to use”. www.mukhair.com 20
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EAT.SHOP.CHOP SET TO BECOME A BI-ANNUAL COMMUNITY EVENT More than 300 guests from Sydney’s most vulnerable communities gathered at The Addison Project complex in Kensington recently for free haircuts, food and services at Eat.Shop.Chop. Following the positive impact of the inaugural event held in April this year, the second event once again brought together event creator Sustainable Salons with The Addison Project stakeholders – TOGA, OzHarvest, Thread Together, My Foundations Youth Housing and Orange Sky Laundry, alongside Randwick City Council, Every Little Bit Helps and Eastside FM – for a one-day festival designed to make basic necessities easily accessible to those in need. More than 100 volunteers across all organisations gave their time and skills to serve across the four-hour event, resulting in the following impact: • 128 haircuts at the Sustainable Salons Pop-up Salon • 253 shoppers collected free groceries from the OzHarvest Market • 360 hot meals from the OzHarvest Food Truck • 1,600 items of clothing supplied by Thread Together • 40+ positive connections made over a laundry/shower service at Orangesky • 500 personal care packs distributed by Every Little Bit Helps Paul Frasca, Co-Founder and Managing Director of Sustainable Salons says Eat.Shop.Chop offers a light-hearted community experience for regular guests and newcomers to The Addison Project. “Eat.Shop.Chop came to life because we saw an incredible network of organisations all in one place already working to elevate the quality of life for those doing it tough,” says Paul. “Eat.Shop.Chop simply adds in a spirit of fun and an opportunity for guests to mingle and enjoy a true sense of positive community.” www.sustainablesalons.org
A recipe for the time of your life: take a sprinkle of London, a pinch of Paris and a generous helping of Rome. Add four FAME Team members and Voila! Ben Russell, Tiffany Decaux, Shantelle Neate and Elizabeth Shedwick aka the 2018 Australian FAME team have just returned from a busy trip to Europe. The FAME Team appeared at Salon International delivering their show Zeitgeist, before heading to the SI Press Lounge where they presented their models to international journalists who got up close and personal with every detail. Next up was the Fellowship Live Lounge, where they were interviewed about their experience before presenting Zeitgeist once more on the Fellowship Stage. After this, UK Mentor Week, allowed the team to spend time with incredible hairdressers, including Tyler Johnston, current British Hairdresser of the Year Sally Brooks and Jamie Brooks, Creative Director of the UK FAME Team Nick Irwin, the Sassoon Art Team and the legendary Akin Konizi. An evening was spent with Angelo Seminara who took them to his friend’s Italian restaurant where they chatted hair with the Don of creativity himself. Quick train trip to Paris and the crew found themselves treated to a Champagne reception overlooking the Champs Elysées, courtesy of La Biosthetique before an unforgettable bike tour around the city.
Hair : Jonathan Turner | Make-up : Megumi | Styling : Clare Frith | Photography : Jack Eames
THE FAME-OUS FIVE GO TO EUROPE
MUDHONEY Elegant Country Charm By Kym Krey
Mudhoney salon and Barber Shop is located in the beautiful hinterland town of Bangalow, just 10 minutes’ drive from Byron Bay. Combining old world country charm with cutting edge salon products and services, owner and designer, Jess Bowen, has created an ambience and total appeal that delivers a calm paced beauty, yearned for by the local sophisticated clientele The salon recently relocated from Byron Bay to make their new home in a tastefully renovated 1920’s heritage building. Working with the building’s original features, they brought a modern design aesthetic to create light open spaces, a large wrap around veranda with outdoor seating, open fire places, and a wonderful coffee bar overlooking the historic church next door. The design was created to use all spaces, inside and out, as functional working stations, areas to sit, relax and be pampered, creating a salon that feels more like a home that you don’t want to leave. Sitting on the country veranda, having your hair done watching the world go by is a rare treat in our modern world. Says Jess, “The design was inspired by our shift from city to country life to raise a family, and a desire to slow down, to savour life and live without missing out on the finer things of the world. Mudhoney is designed to be an experience, a feeling, a reminder that beauty is embodied and lived not just pampered and preened”. 22
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The whole of town of Bangalow is a heritage listed area with most of the houses and shops from the early 1900s era. “Mudhoney’s inspiration came from our own home in Bangalow, and I really wanted to keep the original features in the building, while adding modern materials to enhance e light and space”. “I’ve found that many salons have bad lighting so our first step in creating a great functioning space was to take out walls and open up the rooms, then open up the ceilings with vaulted solar powered skylights. It’s made an incredible difference. The rooms are filled with beautiful natural light”.
JESS, TELL US A LITTLE ABOUT YOUR RELOCATION FROM BYRON BAY TO BANGALOW AND WHAT PROMPTED THAT CHANGE OF LIFESTYLE.
I had moved my family to bangalow two years prior to the relocation as I loved the small village feel and I wanted a country setting and more space for my two young boys to grow up in. My parents had decided to sell the building in Byron Bay that previously housed Mudhoney, so it presented a great opportunity to find a
new location and an exciting space to build a new salon. Having lived in bangalow for two years, I could see there was a gap in the market for a highend salon, but also one that would suit the area. When this building came up, I could immediately see the potential, so we jumped on it!
WAS OPENING A SALON ALWAYS PART OF THE PLAN ONCE YOU SETTLED IN?
No. Opening a salon in Bangalow really only came about when I had to find a new space. I was really worried that moving away from the heart of Byron Bay might cause a downturn in business, so it felt like a risky move, but luckily clients preferred getting away from the craziness and having some time-out. Being in a quieter town even started to feel like a break for them. Also, we have more parking now and being a growing town, we are getting a lot of new families moving here. Looking back, it was a matter of being at the right place at right time for us.
HOW DID YOU DECIDE UPON THE NAME, MUDHONEY? Before I had Mudhoney in Balmain, I owned a salon in Byron Bay named Sweet and Vicious! I love juxtaposition in names, so when I sold that, I had to think of a new name. Mudhoney, I thought, was more upmarket and I had a vision in the future of including beauty, so this name was a better fit. It’s also a grunge band from the late 80’s.
WHAT WERE YOUR PREREQUISITES WHEN SEARCHING FOR THE PERFECT BUILDING OR SPACE?
I wanted a space that could feel like a home, not a box dressed up. I wanted to have a hair salon that was different from the norm and somewhere that I would want to spend my time in. We spend most of our life at work, so I wanted to enjoy being there. The building I chose had the potential to be a great salon, it just needed to have the walls opened up and natural light brought back in. I loved the verandas and thought they would be perfect for outdoor stations, so now we can work outside and feel liberated of the need to spend our life working only indoors.
LIKE ANY RENOVATION PROJECT, I’M GUESSING YOU FACED YOUR SHARE OF UNEXPECTED CHALLENGES OR DISASTERS?
This project did have some challenges! The old fireplace had been bricked in, probably somewhere in the 50’s, so I spent a day with a crow bar trying to dig it out! It was like a cloud of dust in there-
we could hardly breathe! Then, I noticed the dip in the floor, and when I looked under the house, the footings were as thin as toothpicks, so we had to re-stump the whole house, otherwise it would have caved in. We also had a tight time-frame to fit into to avoid the business having downtime, so it was a day-and-night grind and all hands on deck for 5 weeks.
YOU’VE CREATED SUCH A BEAUTIFUL SPACE HERETIMELESS, RELAXED ELEGANCE. WHAT WAS YOUR GOAL WHEN APPROACHING THIS PROJECT?
I wanted to find a seamless integration of tasteful beauty with functional spaces and create a salon that feels more like a beautiful, welcoming country home that you don’t want to leave.
WHAT FEATURES DO YOUR CLIENTS LOVE THE MOST?
As well as the beautiful and gentle heritage proportions and old-world charm, they just love all the hand-crafted detail touches, the traditional hearth with a cosy gas fire, the big open verandas, the understated coffee bar looking over the church and quiet, tree-lined street, the outdoor cutting stations, and our private and quiet treatment room. Even our retail displays blend into the fabric and charm of the home rather than shout for attention.
YOU’VE ACTUALLY FOUND THAT DISPLAYING YOUR MERCHANDISE IN THIS UNDERSTATED WAY, HAS IMPROVED YOUR RETAIL SALES?
Yes. The products sell because customers are relaxed and feeling good rather than feeling bombarded. The approach fits authentically with both our design and our service culture and makes our experience quite unique.
YOU’VE PUT GREAT THOUGHT AND EFFORT INTO USING SUSTAINABLE MATERIAL WHEREVER POSSIBLE AND HAVE INCLUDED SOME FABULOUS VINTAGE PIECES IN YOUR DESIGN. TALK US THROUGH SOME OF THOSE.
We sourced vintage 19th century chandeliers from Berlin and used old hand clipper blades as coat hooks. Even our door knocker is from the 1800’s!
We’ve restored vintage barbering cabinets, chosen low-emissions water based paint, our hot towel cabinet is the restored original kitchen fireplace and our cross-flow ventilation greatly reduces summer temperatures and means we have little need for air conditioning. We’ve installed a 3000-litre rainwater tank which greatly reduces demand on our precious local water reservoirs and used eco-friendly L.E.D lighting which can change from ‘cold’ to ‘warm’ lighting at the touch of a button for true-to-colour consultations.
ONCE THE BUILDING WAS COMPLETED AND IT WAS TIME TO FIND YOUR TEAM MEMBERS, WHAT WERE THE MOST IMPORTANT QUALITIES TO YOU WHEN SELECTING YOUR STAFF?
I was fortunate enough to have 4 staff members already working for me in the Byron Bay salon, who came to Bangalow when we moved, but usually when looking for new staff members, I look for someone who excels in their art and who has something different to add to the team. We all have very different hairdressing training backgrounds which is fantastic in creating a dynamic team. Also, I look for a calm, easy-going personality.
WHAT HAS BEEN THE MOST SUCCESSFUL MARKETING EXERCISE YOU’VE DONE?
When I opened Mudhoney in Sydney I had no clientele, so I photographed the salon and made a beautifully presented introduction card with my new branding, shots of salon plus a description of what I could offer and how my salon was different. I printed 3000 of them and walked around Balmain myself, putting them in every letterbox. I literally created my business from this.
WHAT ARE YOU MOST PROUD OF ABOUT THE SALON SO FAR?
I’m really proud when we have guests coming from all around Australia who have heard great things about the salon and have come in specially to see us. Also, being a runner up in Hair Expo Best Salon Design Australia 2016, as I designed and helped build the new space, because secretly I’m a frustrated interior designer at heart.
HOW DO YOU SEE MUDHONEY EVOLVING IN THE FUTURE?
I’m really happy with the way we are progressing. We can’t add any more staff to the team and keep the space and service experience working the way it does now, so our focus will be all about quality over quantity. Hair Biz Year 13 Issue 1
BOND BEAUTY & BARBER By Kym Krey
She’s the pioneering, multi-award-winning Super Salon Owner from Canberra, whose charity exploits and sheer unstoppable will, knows no bounds, and she’s at it again! The 2018 AHIA Vidal Sassoon Humanitarian Award Winner and owner of the uber successful Bond Hair Religion, Jenni Tarrant, has thrown open the doors to her 2 newest ventures (yes… two!), Bond Beauty and Bond Barber, all while deftly juggling the many responsibilities that make up her life…. and working fulltime on the floor. Excited to get a peek inside the new salons and keen to find out how on earth she fits it all in, Hair Biz Editor, Kym Krey caught up with Jenni Tarrant recently to hear all about these exciting new ventures.
JENNI, YOU’VE OPENED 2 MORE BUSINESSES TO COMPLEMENT THE INCREDIBLY SUCCESSFUL, BOND HAIR RELIGION. WHAT INSPIRED THE IDEA TO CREATE THESE?
One of my favourite things in life is to see people leave my salon happier than when they arrived. Bond’s award-winning client experience is one of the most important aspects of business for me. Every day I seek to improve something in my business and this led me to think of new experiences as the logical next step.
HOW ON EARTH HAVE YOU MANAGED THE TIME TO BRING THESE IDEAS TO FRUITION?
I have never been officially diagnosed but am pretty sure I am hyperactive! My brain is constantly going so I put it to good use. I also love the challenge and thrill of juggling so many balls as once. Every weakness can become a strength if you use it correctly. Being a ‘gunna’ – ‘gunna do this’ and ‘gunna do that’ - has never been a part of my approach to life. I get a big kick out of achieving in every area of my life that I can, and I don’t want to waste a second of it.
DID YOU FIND CREATING THE CONCEPTS FOR A BARBER SHOP AND BEAUTY SPA VERY DIFFERENT TO YOUR ORIGINAL BOND SALON?
I had an idea of how I wanted to create a Barber Shop within a beauty salon. These two services added to our existing business to
offer the Bond brand as a complete hair and beauty service - literally from head to toe! Most people found it difficult to get their head around combining the two businesses in the one space. In my head, it worked so I made it happen with a very patient architect as we tried to put what was in my brain onto paper. It is a very different concept; I don’t believe you have to go with the ‘norm’ and it is already working well.
WHAT WERE SOME OF THE CHALLENGES YOU FACED LEADING UP TO OPENING DAY?
JT. As I said, I do enjoy a challenge soooo this is what it was like for me: working with clients full time; purchase another salon; design a completely fresh fit out; do all the interior design; ride a horse across Mongolia for fundraising; take my team to a Bali retreat for a week; open the doors for the new business; host a VIP grand opening with 100 guests. All within 10 weeks in the lead up to Christmas hours! Crazy now that I put it all down at once. Being organised and creating a team of professionals who are reliable make even the most insane goals achievable.
HOW DID YOU APPROACH RECRUITMENT AND INDUCTION OF STAFF FOR BOTH THESE NEW SALONS?
I was incredibly fortunate to have two existing team members follow their passion while working at Bond. One completed their Certificate III in Barbering before Bond Barber opened. The other was a long-term salon assistant who realised her passion was in the beauty industry. Her role changed to part-time receptionist while studying beauty therapy. There is no greater feeling than helping others realise their dreams. The bonus of having two team members who worked with me at Bond Hair Religion for at least three years meant that the business values and high standards were transferred far easier than they would have otherwise. It gives me the trust and freedom to still work with clients full-time and run three businesses. In the future we look forward to recruiting more barbers and beauty therapists and will
have a full training and procedures manual to ensure things continue to be done the ‘Bond way’.
YOU’VE MADE IT A POLICY TO SOURCE LOCAL PRODUCE AS MUCH AS POSSIBLE, INCLUDING MILK AND FRESHLY ROASTED COFFEE BEANS. WHY IS SUPPORTING LOCAL PRODUCERS SO IMPORTANT TO YOU?
Supporting the community means a great deal to me. The impact of my decisions can directly enhance local businesses and people around me, so I consider this strongly when sourcing supplies. Support others and they support you in return.
YOU STOCK PREDOMINATELY PRODUCTS WHICH ARE AUSTRALIAN, SUSTAINABLE, NOT TESTED ON ANIMALS, ORGANIC AND NATURAL AND ARE ACTIVELY RECYCLING EVERYTHING FROM HAIR TO BATTERIES. HAS THIS BEEN DIFFICULT TO ACHIEVE?
I wanted to support Australian entrepreneurs, and this was one of the main criteria in selecting my suppliers for Bond Body and Bond Barber. Understanding the essential bloody-mindedness needed to flourish in business inspires me. I only considered Australian, sustainable, organic and natural products. Research is the key. Everything you are looking for is on the market. Define what you want according to your values and don’t accept anything less.
IF YOU DID THIS AGAIN, IS THERE ANYTHING YOU WOULD APPROACH DIFFERENTLY?
Fortunately for me, I have a network of amazing tradies and people that are willing to support my ideas and timeliness when it comes to my fit outs, renovations, and business initiatives. I nurture these relationships by being organised, clear, giving and paying them on time. Budget is always the one that keeps me up some nights but being creative with hurdles can lead to more clever design elements.
HOW HAVE YOUR EXISTING CLIENTS REACTED TO THE OPENING OF THESE?
This has been a dream come true. Bond Hair Religion has a huge loyal clientele. They love what we do and what we stand for. We used some clever marketing strategies such as having the Bond Body website open on iPads at all 16 stations, discount vouchers for our 400 VIPs and we hosted a Grand Opening the day before the opening which saw a lot of people book services in to enjoy the space. Our first month of trading exceeded all expectations for both businesses.
AND WHAT HAS BEEN THE RESPONSE FROM THE LOCAL CANBERRA COMMUNITY?
There has been a lot of buzz leading up to the opening with friends of clients and acquaintances also excited to see what we bring. It is a great opportunity for them to buy gift vouchers. After 14 years in business, Bond Hair Religion is known for bringing new and innovative concepts to business and customer services and the new businesses are no exception. Champagne sipped by candlelight while soaking in our gorgeous bath with your choice of essential oils is an example. People also LOVE that they receive a complimentary wash and blow dry after all massage and body treatments; this usually sees people skulking out onto the street to rush home and shower. Speaking of which, clients are always welcome to shower at the end of their appointment, so they feel fresh as a daisy and super relaxed to boot. It’s all about the point of difference we offer so that these businesses reflect the ethos of the Bond brand.
WHAT HAS BEEN YOUR GREATEST LEARNING FROM THIS EXPERIENCE?
JT. No matter how organised you are, nothing can be achieved without the support of the people around you. And that support comes from a mutually nurtured relationship which comes from give and take. Fourteen years of training in every small procedure means I can spend time in the new businesses knowing that every Bond Hair Religion team member is providing an outstanding experience for clients and each other without me. As I am still working full time with clients, I have to give credit to the people who quietly and faithfully support me behind the scenes. These include my long-term manager, Shaun Pollard, and the world’s best PA, my sister Jules, who works from home and deals with most of my vast administration remotely. Therefore, the greatest learning would be that behind the achievement of great goals in business is the quiet and steady pace of the team who support you.
AND… DARE WE ASK… WHAT SHOULD WE EXPECT IN THE FUTURE FOR THE BOND EMPIRE?
Well...I have planned the next four charity events to raise funds for over the next four years! Stay tuned, because they will surprise you! I would like to expand Bond Hair Religion with a dedicated colour department in the next few years. Meanwhile, I have decided to restore a 1960 Morris Major Elite, become a marriage celebrant (so I can marry some friends), and make every day better than the last. So many special people surround me, and even though we all have our tough times, being thankful for the philosophy of not wasting a second will allow me to smile through it all.
CELEBRATES 40 YEARS
Multi-award-winning hairdresser and Tasmania’s Sfumato salon owner Wayne Chappell, celebrates the momentous milestone of 40 years in the hairdressing industry… a long and colourful career that almost never was, thanks to early aspirations in horticulture and police enforcement. Wayne is known for his admirable work ethic, creativity and passion for the industry. With a gentle nature and great sense of humour he’s also known been known to clear a dancefloor!
“I LOVE CHANGE, I NEVER HOLD ONTO THINGS FOREVER. THAT’S THE PAST. I LOVE TOMORROW EVERY DAY!”
The three-time Tasmanian Hairdresser of the Year started hairdressing on the advice of his mother, and was told by his first boss that he would never make a good hairdresser. Well, after 40 successful years, I think we can safely say that he has well and truly proven them wrong! “I’m blown away at the mere fact that I’m still in business… and still relevant. The absolute highlight for me is the people I’ve worked with and the people that have stuck by us for literally decades.” Wayne’s career began in a barbering job
with Pat Donovan, mentored by Kevin Donovan. Kevin ignited Wayne’s passion for hair and encouraged his move to a unisex salon during the revolutionary era of Vidal Sassoon blow dries - the beginning of something huge in the world of hairdressing and a whole new world for Wayne. In time, itchy feet kicked in and stage performance and theatre came calling in the guise of work at the prestigious Wrest Point Casino salon, Frey of Switzerland. Here, Wayne honed his theatrical skills and discovered his love of drama, working with performers John English and Marcia Hines, plus countless international dancers and casino guests. Snobbs, his next move, was a competitionfocused industry trend-setter, and pretty soon competitions became a driver for
“I LOVE THE UNKNOWN OF WHO YOU’RE ABOUT TO EMPLOY AND WHAT THEY WILL BRING TO THE BUSINESS. THAT’S EXCITING RIGHT THERE.” Wayne as well. In 1982 he won his first hairdressing trophy beating his first employer (the one who said he’d never make a good hairdresser!). Over the next 10 years, Wayne represented at National Titles and beyond, while studying horticulture after hours with a view to starting a fresh and exciting new career. Mentor Kevin Donovan threw this plan out of orbit, introducing Wayne to new business partner, Mark Trueman, and the Kingston salon, Picasso For Hair, was launched! Together, they created a megasalon for the time, providing training and mentorship that launched the careers of countless creative stylists celebrated across Tasmania, Australia and overseas today. Picasso for Hair thrived for 20 years but Wayne (now the sole owner) was getting bored. Again! So, he re-invented the salon and Sfumato Hair was born. Throughout his career Wayne has been continually committed to fostering talent with a focus on customer satisfaction. “I’ve seen some amazing talent working in the salon. Staff who have walked into the salon as teenagers with a dream, who have made their mark on the national and even international stage. What I’m probably most proud of is being able to balance our art with a culture of customer care… we look after people. They’re the boss… we’re just here to give advice and help them be who they really are.” Wayne embraces change with positivity and an open mind and believes learning comes from failures rather than success. His enthusiasm has not faltered. Even after an incredible innings, with career highlights including co-directing for Dion Lee at New York Fashion Week and working in theatre in London, Wayne’s biggest passion is working as a creative partner to MONA on Tasmania’s subversive, creative and utterly iconic Dark Mofo Festival. “Nothing has excited me more than working at home with MONA (Dark Mofo) where our team has delivered images and creativity that make me proud beyond words. I really have been fortunate to work with amazing people… and for amazing people.” With 40 years under his belt, Wayne shows no signs of slowing down. When he’s not in salon
you’ll find him designing home renovations, enjoying time with his sons or fulfilling his other passion- landscape design. When asked what he considers his greatest achievement, Wayne replies, “That’s hard to answer. It’s easy to say I’ve won awards and done some incredible gigs over the years, but for me, I’m still stuck on the fact that that I’ve managed 40 years in the one career and mostly running the one business! It shocks me that I’ve made this far and not run away from the hardship that business delivers to you every week. It isn’t long lunches, playing golf or having long holidays, it’s none of that! It’s “Work hard today! Then work harder tomorrow!”
WAYNE, WHAT HAS BEEN YOUR MOST DIFFICULT BUSINESS DECISION OVER THE YEARS?
Apart from terminating my wife’s employment, (!!) it was having to let go of a very special employee who had pancreatic cancer at a point where she wasn’t going to make it. We sat together and agreed that this might be the end of our work journey. This nearly killed me on so many levels, to have to let go and to think that the business had to move on. It was an experience that no training delivers. When death is on the front door yet life still runs flat out around you. I hope to never have to do that again.
IF YOU HAD TO DO SOMETHING DIFFERENT FOR A LIVING, WHAT WOULD IT BE? If I had youth on my side, it would be landscape design. I love nature and I love creating an escape for time out in a hidden garden. Pole dancing does come to mind though!
WHAT’S THE SECRET TO STAYING CREATIVE THROUGHOUT 40 YEARS (AND MORE)?
Being accepting of change! Having an open mind to how the world evolves and what is brought in front of you to grab hold off. I love change, I never hold onto things forever. That’s the past. I love tomorrow every day!
WHAT DOES THE FUTURE LOOK LIKE FOR YOU AND SFUMATO HAIR?
Well I’m not ready to retire! I wouldn’t cope sitting at home not knowing what was going on at the salon. I love the unknown of who you’re about to employ and what they will bring to the business. That’s exciting right there.
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DREAMING OF SUENO HAIR By Kym Krey
Named after the Spanish word for dreams, SUEÑO Hair, is the embodiment of owners’ Jim and Lia Kefalianos’ warm and generous heart, their passion for the craft they love and their absolute love of global travel.
At Sueno Hair, life is all about staying at the forefront of the industry, striving to learn more and achieve greater, whether that be in their technical skills, their creative vision or the exceptional customer service they take such pride in. Working together for over twelve years, owners Jim and Lia have had the opportunity to learn from the industry’s best and apply it to their own business, now adding ‘The Men’s Den’; a Barber Shop set in a private room within the larger Sueno salon catering for the modern gentleman. Celebrating their long and highly successful partnership with Wella Professionals, Hair Biz Editor, Kym Krey spoke with Jim and Lia recently to learn more about their journey.
JIM AND LIA, TAKE US RIGHT BACK TO THE BEGINNING AND SHARE WITH OUR READERS HOW YOU ORIGINALLY MET.
We met working at a prominent salon in Adelaide and worked together as friends for 10 years before finally deciding we were more than just friends. That’s when we thought ‘now’s the time’ to branch out and start our own venture, and the rest is history.
BOTH BEING HAIRDRESSERS, WAS THE IDEA OF WORKING TOGETHER AN OBVIOUS CHOICE OR WERE YOU HESITANT TO TAKE THAT STEP?
I think because we had already such a great work relationship there was no hesitation, we both have different strengths which makes our partnership work so well.
WHAT HAVE BEEN SOME OF THE MOST MEMORABLE PLACES YOU HAVE VISITED AND HOW DO YOU FEEL THESE EXPERIENCES HAVE INFLUENCED YOUR BUSINESS?
We went overseas in 2010 to Greece where
we were married and then honeymooned in Spain and Morocco. Sueno Hair’s original fit out was a Moroccan ecliptic style (we have since renovated the salon). We both love the warmth and hospitality of people, we love the feeling of walking into a restaurant ,café, or shop and being made to feel like family. This is something we live and breathe in our own lives. Being creative people, we love to draw inspiration from different cultures. We love the grungy vibe in Spain and the rich earthy colours of Morocco.
YOU HAVE OPENED A BARBER SHOP, THE MEN’S DEN, IN A PRIVATE ROOM INSIDE SUEÑO. WHAT INFLUENCED YOU TO OFFER THIS BESPOKE MEN’S SERVICE WITHIN THE EXISTING BUSINESS?
We opened The Men’s Den as we wanted to begin offering the same range of professional grooming services that were currently available for women, to men. We cater to the modernday gentleman, whether that means he is after the continuously evolving contemporary cut, or if he is just after more traditional barber services, like hot towel shaves, beard trims and styles.
WHAT HAVE BEEN YOUR LEARNINGS/EXPERIENCES IN OPENING THE BARBER SHOP? HOW IS THIS DIFFERENT FROM RUNNING YOUR SALON?
Jim has always had a very big male following, so we really haven’t found a big difference in running a barber shop. Our male clients have definitely enjoyed the novelty of a designated room. They feel they can chill and shoot the breeze in their own space. We operate by appointment only and rebook all clients which ensures we always run on time as best we can.
FAMILY IS A STRONG THEME WHICH RUNS THROUGH THE VERY HEART OF SUEÑO. WHY IS THIS SUCH AN IMPORTANT VALUE TO YOU?
Family is the most important value to us. It’s where we draw our inspiration and devotion from, and the core strand that weaves through our business; regardless of whatever is going on at the surface level. Our team at Sueno are amongst the most skilled in the business, but the thing we adore most about them is that they work together as a team, supporting and encouraging one another. There’s that shared passion and drive that bonds us all together, and our team is a family. While families may not be perfect, the love and respect shown to every team member means that we are always evolving and developing as a team, and as a salon. From the very beginning of Sueno, we have wanted to be a salon that makes our clients feel ‘at home’, and we call all of our amazing clients our Sueno family. And they are family. We wouldn’t be where we are today without the love and support of our Sueno family, who have become as integral to our culture as hair scissors!
YOU’VE BEEN QUOTED AS SAYING THAT YOU’RE HAPPY TO ALTER START AND FINISH TIMES TO KEEP STAFF HAPPY IN ADDITION TO ABOVE AWARD WAGES AND INCENTIVES. HOW HAS THIS PROVEN BENEFICIAL FOR YOU?
Our philosophy at Sueno is to encourage a healthy work-life balance. We know that work is only a small part of our team’s lives. They have families, friends, and loved ones that they want to and should spend time with. If letting a team member start an hour later means that they can see their child off to school on their first day, or an early finish means they can make it to an important performance, we’re more than happy to accommodate. We pay above the award rate, as we believe our team deserves it – they put the hours and passion into their work, and all of their actions are an asset to our salon. Incentives are offered as we believe in pushing our staff to their full potential, and we want it known that going above and beyond in your work will be greatly appreciated and justly rewarded.
HAVING BEEN IN BUSINESS FOR OVER 12 YEARS, WHAT DO YOU DO TO REMAIN FRESH, AND CREATIVELY INSPIRED FOR BOTH YOUR CLIENTS AND STAFF?
It can be difficult to stay fresh, especially after
“WE SEE TRANSFORMATIONS EVERY DAY, AND WE WOULDN’T TRADE IT FOR ANYTHING IN THE WORLD.” such a long time in business. But we make sure we’re always at the forefront of the industry, with weekly in-salon training days with industry professionals. This ensures that Sueno is always at the front of the pack, and that our team are constantly learning and developing, as we all know that knowledge is power! Charity efforts are also hugely important to us and in September 2017, we introduced a new venture, hosting the inaugural Charity Sunday Session, with all proceeds going to Kickstart for Kids. We invited clients in for a day of luxurious pampering and relaxation, as well as food, drink and entertainment. The event was a huge success and saw us raise over $12,500! We’re extremely proud of the event and cannot wait to bring it back in 2019. The same year we also began the process of recycling all our bottles and donating all refunds to the Royal South Australian Deaf Society, and in 2018 we joined Sustainable Salons. We now have up to 95% of our salon waste sustainably removed with all proceeds are going to charity. While we continue to give back to our community, our main focus for 2019 will continue to be giving back to the environment.
YOU’VE HAD A LONG AND SUCCESSFUL PARTNERSHIP WITH WELLA PROFESSIONALS FOR MANY YEARS NOW. WHAT DREW YOU TO THE WELLA FAMILY AND HOW DO YOU BELIEVE IT HAS BENEFITTED YOUR BUSINESS?
What originally drew us to Wella was their reputation. They’re trusted amongst the hair care industry and are famous for their highquality hair products, colours, and care and styling products. They are partnered with the best salons around Australia and also around the world. Sueno was always going to provide a quality, high-end hair care experience, and we knew we needed to partner with the best in the business, so we chose Wella. We couldn’t be happier, and we know that our similar beliefs and values are to thank for such a successful relationship. Wella allows us to cater to each individual client and provide them with an experience that will leave them happy and singing our praises!
IN YOUR OPINION HOW DOES WELLA DIFFER FROM OTHER BRANDS ON THE MARKET?
Because of their huge range, they offer something for everyone and can ensure that each and every client is happy with the final product. They are revolutionary in their formulas. I won’t give
away too much, but new and exciting things are happening with their permanent colour range Kolesten. The amazing System Professional range being personalised to each client using a unique energy code is the only system of its type. Not to mention treatments that can undo a lot of wrongs and provide clients with that bit of extra TLC that makes them feel at home. Liquid Hair would have to be one of the most amazing treatments I have ever used and Wellaplex is our most popular treatment and the best bond strengthener we have ever used in salon. They are also always inspiring us with guest artists and have an amazing training calendar all year round. They are a very loyal brand and treat all their customers as #wellafamily. We have had amazing opportunities for us and our staff because of Wella, like New York and Sydney fashion weeks which were invaluable. The Wella Red Forums which we have attended in Africa and Tokyo were filled with inspirational speakers and invaluable industry knowledge.
WHAT DO YOU LOVE MOST ABOUT BEING PART OF THE HAIRDRESSING INDUSTRY?
No two days are ever the same! You wake up each morning and know that you’ll be coming home at the end of the day with a head full of stories, and a heart full of love. We get the opportunity to be a small part of all our clients’ lives, whether we’re there for a child’s first haircut, or arranging a bride’s hair for her big day! We see transformations every day, and we wouldn’t trade it for anything in the world.
WHAT WOULD YOU LIKE THE FUTURE TO HOLD FOR SUEÑO HAIR?
2019 will see the return of the Charity Sunday Session, bigger and better than the inaugural event. We’re taking over the Rhino Room, in the CBD, and hoping to raise even more money and awareness for such a great and deserving cause. We’re also continuing our pledge to the environment, with new sustainable practices being introduced. And, as always, we’ll continue making our clients feel like they are valued members of the Sueno family. We’ll keep greeting all our clients with a smile, and we’ll continue to see them off with a goodbye from all staff. It’s always been important to us to ensure the client feels worth their weight in gold throughout their time at Sueno, and that won’t change in the future. To find out more about joining the Wella family, please contact 1300 885 002 Hair Biz Year 13 Issue 1
LIGHTS, CAMERA, SCISSORS!
Cal Rein is a highly self-motivated, dynamic and dedicated professional in men’s hair styling and barbering.He has over 30 years of local, national and International experience and has styled and cut the hair of many celebrities including Mathew Perry and Frank Stallone. Graduating with a diploma of Hairdressing from the Pivot Point Hair Academy in Melbourne in 1987, in the early years, Cal worked in a variety of Melbourne barbershops namely, David Jones Men’s Hairdressing, Georges and the Wentworth Hotel Hair Salon on Collins Street, cutting hair for high-powered executive clients, politicians and lawyers.
Great Day Out. Barbershop spoke to Cal about his illustrious career so far and what advice he could give to those starting out in the industry today.
In 1989 he opened his first hair salon Wings Mens Hairdressing in South Yarra and operated that successfully for 5 years before selling to pursue a career in acting with roles in Neighbours, Stingers, Mission Impossible, Shark Bay and Blue Heelers to name a few.
Unless it’s my imagination, there seems to be more hairstyles for men than women for the moment. Men are more accepting of changing their hairstyle more often, and balding men will just shave their head rather than try and cover-up with the combover Men’s hair care has evolved in the market place - guys now show interest in looking after their hair, seeking advice and adhering to product recommendations to suit their needs. The biggest change has been the use of the internet. This has made it easier to put your brand out to a larger customer base and for customers to find you and convey what your brand is all about. Also there has been an increase in women with short hair wanting to get their haircut in a barbershop, and why not if it is a short hairstyle – something cool like Ruby Rose and Jessica Rowe’s hair styles. I have no problem with that and am more than happy to offer my services.
Cal Rein Mens Hair was opened in 2002 on Toorak Road, South Yarra and he quickly became known as the Celebrity Hairdresser to the Stars. Making front page news in the Leader Newspaper, alongside Molly Meldrum, he has also been featured in GQ and Men’s Health Magazine as well as a number of industry salon publications. Cal also made a television appearance on a Channel Ten Lifestyle Show performing a hair make-over. Acting and the USA was calling and hence the salon sold and Cal move to Los Angeles in 2006, working alongside the likes of Tom Hanks, Keifer Sutherland and Jean-Claude Van Damme to name a few! He was then featured in the iconic magazine Los Angeles, a monthly publication depicting Southern California’s people, fashion and lifestyle. 2017 has seen the opening of a new barbershop in Queensland called Cool Man® Hair in Kenmore, a retro inspired shop with a modern twist where the walls display portraits of Australian actors who have made it big in Hollywood. Cool Man® Hair was featured front page in the Westside News and featured on Channel Seven’s lifestyle show The
Hair Biz Year 13 Issue 1
HOW HAVE YOU SEEN THE MEN’S HAIRDRESSING AND BARBERING INDUSTRY CHANGE OVER YOUR 30 YEARS IN THE INDUSTRY?
WHAT WOULD BE YOUR MOST MEMORABLE MOMENT IN YOUR CAREER?
I’d say opening my first men’s hair salon at the age of 19, but I must say there have been many memorable moments in my career such as being part of the IHS (International Hairstylists Society) Hair Show Parades which were held on the first Monday of every month in the 1980’s at The Palace in St Kilda. Also 2006, I was honourably invited as guest speaker at the Pivot Point Hair
College Graduation Dinner - it was 20 years since graduating from the college, and it was indeed a pleasure and a privilege to speak to the graduates entering the hairdressing industry.
WHAT DO YOU LOVE MOST ABOUT YOUR CAREER?
For me it’s been an adaptable trade. It’s a very creative, artistic industry even expressive so to speak, whereby you can venture into other creative artistic fields as I did with my acting, broadcasting and hosting live events. I’m always open to new ventures.
WHAT AREAS DO YOU FEEL NEED ATTENTION IN THE INDUSTRY?
Education and training. In the late 1990’s, Hairdressing in Victoria became a deregulated trade ie., without the recognition of a Tradesmen Certificate and the other States followed. I received my Tradesmen Certificate in Victoria in 1989, this was two years after completing a oneyear full-time intensive hair college course and two years full time working in a salon. That being said, pretty much anyone can pick up a pair of scissors and start cutting. The fallout here is that an unsuspecting person whom seeks to enter the industry as a barber or hairstylist maybe trained by someone that has not had the proper training themselves in barbering or hairdressing, which not only includes the technical aspect of the profession but the educational awareness of health, safety and disease control. For example, in the 90’s it was
deemed unsanitary to use a straight razor to shave, even though you can use disposables razor. So most part barbershops stopped shaving until the year 2000 when it was said that ‘single use’ blades on each customer was safe and sanitary. That said, even today, there are barbershops that are still using the old school straight razor and leather strop to be hip, contrary to one’s perception, this is not the right way of thinking. I believe a customer’s health should not be compromised. Even using the same disposable razor on more than one customer is alarming. Legislation does state the changing of disposable razors for each customer is mandatory. Also I do not believe barbers should be using straight razors on children as this promotes rapid hair regrowth. Again this all may be due to either the individual’s lack of awareness, training or education within the industry or even barbershop’s culture.
DO YOU THINK ENTERING HAIR COMPETITIONS HELPED YOU IN YOUR CAREER?
Competitions can boost your self-confidence. I think early in your career one should enter competitions as they are not only fun to participate in, but a great way to meet others in your profession, networking, employment opportunities and growth. Entering competitions can also offer encouragement and steer you in the right direction. At one of these events I was offered a salon position by a Judge. Nowadays competitions can be product driven and associated with the brands used in hair salons and barbershops. There are so many but just choose the best that suits you.
WHAT MADE YOU MOVE TO AMERICA AND HOW DID THINGS DIFFER THERE TO HERE?
I won a USA Green Card and there was an opportunity to move to Los Angeles. First day in LA I walked into The Shave of Beverly Hills and they offered me employment on the spot. It was an awesome experience to say the least. Not only haircuts but I was doing mostly facial shaves, as this was their core business. It proved to be exhausting and was not good for my lower back. I earned a full time wage plus tips which was above the minimum wage in US. Most barbers are employed on tips only or a Rent-A-Chair arrangement. I found that barbers in Los Angeles are extremely proud and respectful of their trade. They bring to work their own tools in a travel case on wheels. It was almost like they were heading to the airport, under lock and key. They don’t share their tools which I found was a good thing. How many times have you loaned out your clippers or scissors and they come back sounding or cutting differently? If I may add, barbers stand a good metre away when greeting a customer and or to each other. Many times I was told by a colleague “Man ... you need to give a man some space!” We Aussies are close talkers!
WHAT ADVICE CAN YOU GIVE TO OTHER MEN’S HAIRDRESSERS AND BARBERS WHEN IT COMES TO BUSINESS ACUMEN AND MARKETING?
• No Beer! For some reason the trend in barbershops is to give a free beer to a customer, firstly it’s not free! It’s an expense that is passed onto the client. In addition, I don’t believe alcohol is the answer to getting customers in the chair and to keep them. Remember there are also children that visit the barbershop too and this should not be the message or example a barbershop should display. I’ve seen a photo online showing a child smiling for the camera sporting a proud haircut and behind him is a guy sculling a beer in a barbershop. Remember, your customer may still be in working hours, and as far as I know you cannot drink on the job. • I believe in good open conversation and attention to detail in the hair service you perform and word of mouth will eventually get you the attention you need in the market place. Promote in your local area and stick to a solid service plan. Make sure you’re honest with your price structure and to not sell yourself short. Then go up from there. Don’t take shortcuts and lowering your standards or price as this may compromise your business. • Social media are great tools to get you started, join local group pages online, monitor and review content for continued growth. Build a simple website. Make sure you can do some simple updates when you need too. Some barbershops are posting photos of their customers haircuts and faces on the internet. If you are going to exploit your customers to promote your work, then it’s only fair to give them a free haircut. I’ve seen some great online pages which display the haircut only and not the face which I believe is respectful to the paying customer. Believe me, in years to come that customer won’t be too happy if their image of their haircut became a permanent image online that they can no longer delete. Better to do a proper photoshoot with hair models. They could still be your customers as long as they are compensated for their time to promote your brand. Most clients will feel better about writing a review than be asked to be photographed. Clients put on the spot when asked to be photographed may feel obligated to do so – but not comfortable in the same instance. • Never talk bad or trash another barbershop to a customer, even if they bring it up due to an experience. Just say something to the effect, that it’s disappointing to hear that they weren’t happy with the service. • Be honest about your skills. If someone walks-in and you believe you’re not sure how to proceed? Hand it to a colleague who is proficient and watch and learn. Don’t practice on a paying customer, not matter how good you may disguise it as they will know you’re not confident
in the service. In turn they will feel ripped off and complain if it doesn’t turn out right. It’s better to discuss the service with the customer and offer a discounted price for the trial, the customer may agree. However this doesn’t only apply to apprentice barbers. Train to cut a traditional haircut. I know a lot of barbers who can only cut with clippers. • Believe in the products you sell and use in salon. Some barbershops stock all the leading brands and there are a lot in the market place. The problem with stocking too many brands is when a customer asks for advice and your recommendation, the barber may put it back onto the customer and simply asks them what they like. Supermarket shelf style product displays are good but only if all staff understand what each product can offer on different hairstyles. • Don’t copy another barbershop or brand. Try step out of the box when it comes to design concept. Make up a business name that means something to you, then if not taken, Trade Mark it. I have heard many times, “All the good barbershop names are taken”? I don’t believe this is so, if you believe in yourself, why not use your own name, I did. I came up with the name Cool Man® whilst in LA. Most Americans use the word in a normal conversation “That’s cool man” I heard it everywhere. So I then searched online to see if anyone was using it around the world and to my surprise, no it wasn’t. So Registered Cool Man® as my Trade Mark.The biggest mistake some people do is completely rip-off the same concept as their previous employer’s business model. This is negative energy for a start. Where you have worked in the past should inspire you to do something creative and new. Also opening down the road, across the street or even around the corner – it’s not on! This I have seen so many times. It’s a small world and Kama’s a bitch as they say. I’ve stayed friends with all my previous employers and always left on good terms. The world is smaller than you think!
FINALLY, HOW DO YOU MAINTAIN A GOOD WORK LIFE BALANCE?
You need time out and I’ll take it when I can. Stick to a work schedule and if I feel like I’m burning out, I take a break. I’m still active in the film Industry which gives me a break from cutting. I did a film called “Full Love” directed by Jean-Claude Van Damme which was great. Two months in Thailand to me was like a holiday even though I had to be up early mornings and work long filming schedules. The said movie is set to be released in early 2019. Family is key to my success and happiness. Coming home after a big day in barbershop to my family makes it all worthwhile. coolmanhair.com | calrein.com Photos by Michael Arenson @1MDesignLab Thank you Adrian Carr, tallordersproductions.com Hair Biz Year 13 Issue 1
THE PERFECT HAIRCARE PARTNER...
INVIGO by Wella Professionals High summer can mean a lot of things for our hair, whilst it doesn’t burn in the same way as skin can, it certainly undergoes some damage, often similar to those at the mercy of hot styling tools. Just like the skin, over exposure can cause drying out and breakage (like peeling) with signs of sun damage including colour fade, dry and brittle strands, broken or split ends, thinning and frizziness – it often looks and feels dry, and (especially for colour clients) snaps easily when wet. Hydration and treatments are the best way to protect the hair from sun damage, and every client’s hair has different ‘protection’ needs depending on their existing hair health. Hair that is heavily bleached, for example will require constant care to avoid further drying out and breakage under the heat. “It is also common for clients to avoid any colour services over this season, not only with concerns around hair damage, but also fear of colour fade and a wasted appointment.” Gina Thomas, Education Director – Coty Professional Beauty Australia & New Zealand
“Wella’s latest INVIGO care line maintains hair health as well as colour vibrancy.” Marie Uva, Creative Colour Director Wella Professionals ANZ
Wella Professionals latest care line, INVIGO is the perfect hair care partner for Wella Colour, and is designed to combat these barriers over the summer months. With everything from Volume boosting, colour maintenance and hydration, there is something for everyone. The new INVIGO Blends™ technology within the range include naturally derived such as Goji Berry and Vitamin E, which also work to prevent further damage as well as maintaining existing hair health. With hair damage, colour fade and heat protection in mind, you can mix and match from the 31 piece range, tailoring to specific client needs, even offering a selection of 5-20 minute basin treatments available for clients who are time poor, providing your clients with salon-worthy results which can be achieved either in salon or at home with the option of take home products.
INVIGO Nutri Enrich Mask: INVIGO Nutri-Enrich with Nutri-Enrich-Blend™ contains Oleic Acid and Panthenol, providing hydration and nourishment. Vitamin E protects hair from further stress and natural ingredient Goji Berry is known to be extremely rich in vitamins, minerals and peptides.
INVIGO Color Recharge Shampoo & Conditioners: INVIGO Color Recharge with Color Recharge-Blend™ technology refreshes and maintains brightness and vibrancy of brunette, red and blonde tones for both cool and warm shades, containing colour pigments for those who need a recharge. INVIGO Blonde Recharge with Blonde Recharge-Blend™ technology refreshes and maintains the brightness and the vibrancy of all blondes, natural, coloured and highlighted with illuminated colour pigments.
INVIGO Color Brilliance Miracle BB Spray: With Color Brilliance-Blend™ technology, Copper encapsulating molecules maintain vibrancy. Histidine and Vitamin E help to control the oxidation process after colouring and natural ingredient Lime Caviar is known to contain various anti-oxidants and vitamins
Please contact 1300 885 002 to discover more about INVIGO @wellapro_anz and #WellaINVIGO
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Image by Travis Bandiera, 2018 HOTSHOTS Team
HAIR COLOUR THERAPY By Symon May
HOW DOES COLOUR MAKE YOU FEEL?
Do blondes have more fun? Are redheads feisty? It wasn’t until I was thinking up a concept for this year’s hair colour photo collection did I actually appreciate or understand how much we may affect people’s lives or experiences by what colour we wear on our hair.
HOW DID IT COME ABOUT?
Having professionally coloured hair for a long time, I’ve seen how colour changes affect people for the better and sometimes worse. I have even experimented with alleged colour therapists in the past; you know the ones who advise which season you are? I personally wasn’t inspired by it. I was told 12 colours I should wear, some of which I hated and wouldn’t be seen dead in. That’s as far as I got into colour therapy, until now. For a while now, I had wanted to do a colour photo shoot based in one colour. Like Picasso or Joan Miro when they went through their blue periods. I thought, why use one colour? A shoot just in blue, I wasn’t convinced would work, so I thought I would theme an all yellow, all blue, and all orange shot, for example. I mulled over which colours we should use and why? This, in turn, led me onto what different colours represent or mean.
I started researching what colours mean and I found that colour science had a big boom in the 80s with people doing research on how people react to certain colours. They found people trusted some colours or distrusted others. In one example the same picture was coloured in 2 slightly different combinations of colour and 80% of people trusted one image more than the other. This is the era when the science of colour started making its way into marketing. They found that people did indeed react to certain colours differently. Companies started consulting these colour experts before designing their company logo and adverts and some still do today. For example, banks are often blue which is a colour of strength, trust and sincerity. A company that wanted to be fun and exciting would use yellow or red, the colours of happiness/optimism and energy/alertness respectively. I found this fascinating and started contemplating whether I made a difference to someone by changing their hair colour. Did blondes really have more fun because yellow is the colour of happiness? Are redheads seen as feisty due to the fact orange and red represent aggression and energy? I decided to focus on this topic. I started planning my shoot. I decided that to really find out if the colour of your hair changed the way you feel I needed volunteers that wanted to change the way they felt. Then I could colour them, shoot them and interview them about how they felt and how, if at all, it affected them. In discussion with The Chapel 34
Hair Biz Year 13 Issue 1
marketing team, we came to the conclusion that we would really capture the results this way. Real people wanting to feel different and us seeing if we can help them using the medium of hair colour.
THE MOMENT OF DOUBT
We put out an advert on Instagram asking if you want to “feel happier, stronger, more energetic, come and see if I can help using colour?” Not a sausage, nada, nothing. I started to doubt my idea. Maybe no one would be interested to see if hair colour does change us? So, I just sat on it for a while… Then a few weeks later, a colleague asked what was happening with my shoot. “Nothing.” I replied and explained my doubt. She encouraged me and said it was a great idea and interesting, so, I did a little more digging.
The first thing I found was an article about the history of colour therapy. The first evidence of using colour to treat people was a papyrus which dates back to 1550 bc. There is evidence that colour was used for ailments such as depression and lethargy in ancient China. In 1958, US scientist Robert Gerard conducted a study that showed that colour could affect appetite, blood pressure and aggression. Prisons in Texas have begun to dress inmates in pink, partly to humiliate them, and partly because, anecdotally, pink is said to reduce aggression. More and more, this made me realise that as a hair colourist, apart from aesthetically, I was affecting people’s lives.
PEOPLE INSPIRE ME
Due to this new research, I started talking to my guests about the concept. Every time I mentioned it they seemed to come back with new information and inspiration. I spoke to one guest who pointed out that colours are frequencies and that we are made up of molecules that are held together by frequencies. It made sense to her that colours affect us. Another guest associated the concept with auras and that the colours that we have around us are there to guide us onto the right path. Then one morning I had a new guest come to see me at The Chapel. In our conversation, the suitability of colour obviously came up but also how she always felt happier being blonder. So, I explained there is science to back that statement up and she went onto explain that her partner is a music therapist. He believes that the sense of feeling at home or comfortable is aural, that certain sounds can instil a sense of belonging in an environment. I suddenly realised that if sound can treat people as an aural medium, it makes sense that colour works the same way as an optical medium.
DOES IT WORK?
Obviously, with all this research, the concept started infiltrating my everyday work. Here are some examples
“THE MORE OF US WHO TALK ABOUT HOW COLOUR MAKES US FEEL, THE BETTER WE WILL BECOME AT UNDERSTANDING ITS POWERS.” of what happened. I have a guest, who in her work, profiles people for important roles and was about to do some work with the government. Her concern was, that being blonde, pretty and a bit quirky her first impression she gives off is being fun and bubbly rather than a serious psychologist. I explained that blonde being yellow represents ‘happiness and optimism’ but if I made her a more silvery-almost-lilac blonde she would come across as a more calm, creative type.
out there so people can see and understand the importance of good hair colour. I hope that hairdressers may pay extra attention to how their guests feel and think about the colours they choose because it does affect who they are and how they want to feel. It started as an idea for a photoshoot, but it has become so much more. The more of us who talk about how colour makes us feel, the better we will become at understanding its powers.
WE TRIED IT AND SHE WAS TRANSFORMED.
The shoot itself…
She automatically lost that bubbly sparkle and gained a serenity. Even more interesting was that the next time I did her hair, we went back blonder as she did not feel herself in this new guise. Maybe because she is happy and bubbly and not that calm? But it was fascinating to see that her hair colour seemed to genuinely influence how she felt, even in the subtle differences. Another guest of mine had been having lots of troubles at home and felt very down and wanted cheering up. I added some blonde and hey-ho, much happier immediately! No scientist would be happy with calling that an experiment, but I have seen blonde/yellow work to make people feel good but what about other colours.? Does red give energy? Does orange get you noticed? Does blue create trust and strength? Let’s start with blue. I assume that having blue hair does not make you more trustworthy, due to the fact that certain people would distrust your judgement on haircolour choice alone but you can’t get a stronger look than a blue black. Its screams dominance. Interestingly, the model that had red for our photoshoot says she definitely has more energy. She has hit the gym much harder since. Is this due to her red hair? Maybe it was just the first domino in a series of events that could biologically explain the energy. Or maybe the placebo effect of feeling energetic. I was talking about colour suitability to a lady who has beautifully coloured copper hair the other day and I discovered that as her hair made her stand out and her personality wasn’t that outgoing, she subdued her clothing choice. She wore soft pastels and greys to quieten her shouting hair! So more and more I’m seeing that there is a connection between colour and how we react. The even more interesting part is how our personalities are already suited to certain things. There is definitely something in this and I will strive to find out more, but for now I want to get this story
THE COLOURS I CHOSE AND WHAT THEY REPRESENT. YELLOW = happiness and optimism RED = energy and alertness BLUE = strength and security. BLACK/BROWN=luxury and power SILVER/VIOLET= calmness and creativity As a colour specialist, I needed a team to style my looks and emotions. For Yellow: I set Clare Rose the task of creating happiness. After a few days, she showed me a picture of a girl with an afro with yellow colour in and said, “That’s happy”. For Red: I tried to inspire Clare with the idea that the red hair model is running or exercising. She came up with braids with wisps like she had been working out. Brilliant. Rebecca coloured using new Redken gel lacquers. For Blue: The model was my inspiration here. She exudes the emotion itself. Such a strong look. Styled by Sally and myself. For Black/Brown: What’s powerful and luxurious. A bob of course which Sally cut. Also, Saskia mentioned material being luxurious so I dressed the model in a floaty dress. For Silver/Lilac :The colour just came to me on the day. I overlaid varying shades of violet over blonde to make silver, grey and violet panels that softly blended. The cut and styling was kept simple but superbly executed by our newest recruit Elsie.
Hair: Rebecca Adams, Sally Shiells, Clare Rose Hatherill, Elsie Christopher and myself, Symon May. Makeup: Millie Glenister Photography: Nick Matthews
Hair Biz Year 13 Issue 1
2019 COLOUR OF THE YEAR!
LIVING CORAL PANTONE 16-1546
Each December, the international colour forecasting authority Pantone selects a new hue it feels will define the 12 months ahead. Recently, they announced the Pink-Orange nature-inspired hue will be the next big thing next year, calling it “an animating and lifeaffirming shade of orange with a golden undertone.” - People magazine
Something you may not know about me is that I studied Colour Theory for three years within my Textile Design course at National Art School. This is where I first discovered Pantone and have been in love ever since. I want to share how you can create your own salon forecasting by researching Pantone’s colour of the year, past and present. Since then I have been injecting colour mixing and theory from a different perspective to the hairdressing norm, presented in my ‘pure’ education approach. Pantone predicts the colour will pop up next year in fashion and beauty products, hair colours, home design trends, new technology and beyond. While each year, Pantone’s pick seems to divide public opinion, it’s worth noting that the hue selected is a forecast for the future. And for those of you who don’t yet know me... let me re-introduce myself to you. Hi! My name is Kristina Russell & I am a pastel loving Redhead Expert Haircolourist at Sydney ‘Edwards and Co’ (wowweee!! that sure is a mouthful). And do you know WHY I am SOOOO excited?! I am excited because our clients will be falling
in love with warm Pinky-Orange hues for their hair. And in fact, they will probably start wearing Coral and buying more Coral objects for their homes too. If you need a bit of #inspiration, have a look at my niche clientele consisting of Golden Coppers and Coral Haircolour across my instagram @ColourKristina I love December for many reasons!! It is a time of year where I start to reflect, look at what I have achieved, what’s not working, and start planning new projects. My first ever Ebook on ‘Hair-Painting for Redheads’ has just been released!! And the best news for all you Colour Lovers, is that it is available for you all to download for FREE!! That’s right, Colour Lovers, you can access loads of tips and tricks on Hair-Painting for Redheads for FREE.... plus, I am currently updating my website to include 2019 education events and social mixers. Keen to learn more? Redheads and Coral Haircolour can be challenging to perfect when working as a Hairdresser in the salon. Sometimes Reds + Coppers require double processing similar to Blondes or Balayage. Let me give you an example: perhaps you need to apply a Base
Bump to the hair before applying a vibrant Copper. When working with warm colours we need to always consider the undertone, and whether to enhance or counteract it. Usually with Reds we need to enhance the existing undertone. But sometimes the rules were meant to be broken, right? Obsessed with creating customised haircolour for many years now, I like to paint hair
with variation and use the fundamentals of Balayage with multi-tonal colours as opposed to just ‘Bleach+Tone’. If you look closely through a natural redhead’s mane, you will quickly discover how many colours make up their dynamic total look. My approach for Redhead clients who are dyeing to be a fiery temptress is to paint varying tones of colour throughout their hair. These colours can include vivid Yellows and Golds for Copper, or Plum-Violet and Crimson for darker Aubergine clients.
5 HOT TIPS TO HAIR-PAINTING 2019’S HOTTEST TREND ‘CORAL’ HAIRCOLOUR:
1. Ask your client, “Would you like temporary or permanent colour?” 2. If you want an Orange Copper, use a Level 7 (always!) 3. Red or Pink Coppers live at a Level 6 (and anything darker heads to Berry and Violet tones), so consider whether your client suits Pink or Orange based haircolour before painting! 4. Try Freehand Hair-Painting with bleach before dyeing with Coral as a Toner for brighter dimension + shine 5. Haircolour should be FUN! Have a play painting some hair strands yellow… go on, I dare you! Then glaze or tone with a pinkbased copper. Let’s dust off those tubes of yellow and bring them down to the mixing table.
Would you like to know how to formulate the perfect (and natural looking) Red for every client? I am not sure about you, but I have accidentally dyed client’s hair very bright at the roots in the past and needed to correct my own colours. I used to get some Reds gorgeous and others looked like Blueberry packet dyes.... until I studied Colour Theory for 3 years many years ago at art school. Now I am proudly dubbed the ‘Redhead Expert’ at Sydney’s Edwards and Co. After a lot of research to see what education is available for Hairdressers, I discovered that nobody else is offering Redhead programs, other than the odd brand launch. I felt inspired to share my approach for Successful Redheads in my workshops this year across Australia. I have listened to student and industry feedback and created a practical guide that is translatable for all colour loving Hairdressers. Learn how my unique approach to Creative Colour Theory will make your Redhead requests skyrocket in your salon! Link for free download https://kristinarussellhaircolour.lpages.co/ hairpainting-for-redheads-guide/ Let’s stay connected x Website + social media channels: www.kristinarussell.com.au https://www.instagram.com/colourkristina/ https://www.facebook.com/ColourKristina/
Kristina Russell is a Master Haircolour Artist and former Global Ambassador for Redken 5th Ave NYC, travelling frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. She has 25 years’ industry experience travelling around the globe teaching creative classes for hairdressers and salon owners. She is proudly an Independent ColourEducator who teaches learner-focused techniques, which are transferrable to every haircolour brand. Her photographic work has been published in over 30+ countries. She has been honoured with awards such as YEN magazine Young Woman of the Year, Finalist AHFA Creative Colourist of the Year, Hair Expo Finalist Apprentice of the Year, and the winner of Australia’s most prestigious award Hair Expo Colour Technician of the Year. Hailing from Sydney, Australia, she works both in-salon as well as keeping a busy schedule travelling Australia and the world, teaching classes of her own design.
Today, DNA Organics is a 100% Australian owned, professional, hair colour and hair care brand with every product a fusion of only the finest Certified Organic ingredients, stable plant based extracts and cosmetic grade laboratory raw materials.
Rewind to 1995 when the founding company was originally formed to provide an alternative to hairdressers, by launching a private label manufacturing company called Stormlab.
“We created many private label brands for some of the most successful salons in Australia and NZ,” says Founder and CEO Tony Awad. “the DNA brand followed and started life as an essential oils based, cleaner hair products alternative, in 1996.” “We wanted cleaner better products that were at the cutting edge of research and by using ingredients that no one at the time 38
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considered for hair use, we were able to replace harsh chemicals with Organic Oils, achieving beautiful, luxurious, products with unequalled results. Hairdresser’s hands were feeling great and the customer’s hair and scalp both felt and smelt amazing.” With this being the original birth of the Luxury Organics Segment in the hair industry, DNA continue to grow and dominate this space.
SO WHERE DOES THE PASSION FOR PERFECTION IN THIS AREA COME FROM?
“My great grandparents were hand-made soap manufactures in the late 1800’s, early 1900’s and many of my family were hairdressers back in the 70’s, 80’s and 90’s” says Tony. “I left school early and became an apprentice hairdresser, whilst
chasing a music career. Around the same time, I also helped my closest friend set up and run a marketing agency which went on to represent some of the biggest brands in Australia including Coca-Cola, Amitil, Streets, Dairy Farmers and Trimex who were the distributors of some of the most well-known cosmetics. Hard work and dedication resulted in the highly successful launch of Aramis Lab Series in Australia. After a long break from the industry and much travelling with my music career, I returned in 1995 after a friend, who was a salon owner in Sydney, was distraught at not having a clean choice to offer his clients. He wanted a fresh product,
something that felt and smelt real, like he had picked it that day! I’ve been obsessed ever since with providing a better alternative, passionately nerdy about organics and ingredients”
FROM REVOLUTIONIST TO SPECIALIST
As time went on the passion for certified organic ingredients increased and so did the expertise of DNA in using them effectively, crowning them as the “Professional Organics Specialist”. While others ignored the need for a healthier alternative, this small Australian brand toiled on, perfecting their craft, loving the products they created and growing ever more committed to the organics movement. Today, DNA Organics have become the most trusted name in professional luxury hair and skincare organics, leading the way and driving the revolution they started. If there is a genuinely healthier alternative that offers professional and reliable results, DNA will discover and embrace it to create exceptional products for all, from the earth, organically. They use packaging that can be recycled in most local council programs and recycled cardboard and paper is also used in the administration and dispatch department, along with an enthusiastic support of green power solutions.
“IT’S ORGANIC, IT’S LUXURY, ITS AUSTRALIAN AND WE COULDN’T BE MORE PROUD”. All DNA Organics Products are professionally salon tested and never tested on animals. All organic ingredients are purchased and certified in Australia for trusted integrity and suppliers are chosen for their purity, ethical farming and buying practices. DNA Organics can certainly be proud of their extensive array of up to 33 certified organic ingredients used in all of their hair colour and care products with each organic ingredient able to provide a vast range of health benefits for example:Backhousia Citriodora (Myrtle Lemon Leaf) Myrtle Lemon Leaf is a flowering plant native to Australia, primarily subtropical Queensland. The oil derived from the plant is an antioxidant that provides a sweet aroma and uplifting freshness to hair.
Boswellia Serrata (Frankincense) Frankincense oil comes from the Boswellia Serrata tree that is native to India and Pakistan. It can help with dandruff, strengthen hair roots and make hair shine. Oenothera Biennis (Evening Primrose) Evening Primrose is a plant that produces yellow flowers native to North America. Its essential oil can be used to prevent hair loss and make hair stronger. It can also help with scalp and dandruff issues.
DNA ORGANICS OFFERS A BEAUTIFUL LUXURY CHOICE IN ALL 3 SEGMENTS FOR SALONS LOOKING TO INTRODUCE AN ORGANIC OPTION
Professional Organic Hair Colour: Low Irritant. Free From PPD, Ammonia, Resorcinol, Paraben, Silicones, Pegs, Phthalates, Dea. 100% Grey Coverage, Bright fashions and Vivids. With 89 Colour Shades, 6 Vegan Organics Lightening powders and Vegan Organics developers. Professional In-Salon Treatments: The ultimate in luxury in-salon treatments, Includes 4 Tricologie treatments and a complete QPLEXX Bond 00 Series Care & Style Range: 40 Luxury Organics Care and Style products and complete back-bar range. And when it comes to the growing demographic of people wanting a healthier alternative, Tony believes that this market segment is one that still has huge growth potential for salons. “Luxury forward thinking salons, who understand the current high demand for an Organic option are prime partners for us,” he says. “With high functioning reliable professional results, salons who are “aware enough” to add to their existing offering, by providing an organic option for themselves and their clients, can be truly holistic in what they provide” Salons who have the insight to partner with DNA can be guaranteed reliable, personalised service with products that have a proven track record and history. Already used by some of the most successful hair professionals and salons DNA also have an active and highly dedicated marketing team delivering beautiful marketing assistance in social media, print advertising and strong POS. “As a brand that is an Organics Specialist”, says Tony, “we do nothing else. We are A brand that
deeply understands the skills required to market this amazing segment properly. Our education schedule is very active with some amazing talent providing services to our clients. Our in-house technicians are professionals who are dedicated to deeply understand and teach hairdressers the different science and the NEW skills required to work with Ammonia. The DNA Organics flagship academy in Potts Point, Sydney, is a haven where professionals come together in a relaxed environment and collaborate, share their knowledge, learn and teach without pressure.” Tony is proud to say that “DNA Organics is 100% Australian owned, designed, formulated and controlled. All pricing and product decisions are made here without any interference and unlike most brands on the market we have full control of our stock.”
“GREEN & CLEAN IS NOT ENOUGH, CONSUMERS DEFINITELY WANT ORGANIC.” AND WHAT IS AHEAD FOR THIS DYNAMIC BRAND? “Our team is growing in Australia,” says Tony. “We have some amazingly talented team members who love the professional hair sector and we are looking forward to continued growth with some big surprises to come in the near future. Currently Asia is our single biggest market as they demand High end Luxury Organics and will only settle for the best.”
DNA Organics is becoming highly sought after internationally and they are currently finalising distribution deals for the USA, Europe, South America and The middle East. For salons who are genuine about working with a professional Australian owned and organic based hair care brand, who aim to create luxury hair colour and hair care from the earth, ethically… then look no further! www.dnaorganics.com.au
A series of one-on-one videos detailing how ghd’s stylists across the globe have excelled in their careers and how their partnership with ghd has helped them do it. With a ‘no brief’ brief, each stylist is tasked with creating a look that represents their aesthetic and career through the times. If you follow ghd on Instagram you will see that they have already gone live with videos from the likes of Adam Reed, Zoe Irwin and Charlotte Mensah. A little closer to home, ghd Australia and New Zealand’s Creative Director, Richard Kavanagh is set to feature his infamous high-slick pony in The Edit launching at the end of January 2019.
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Do you want the chance to work with ghd’s Creative Director, Richard Kavanagh on his next shoot? Do you want behind the scenes tips and tricks to take into your next job? Do you want to be part of a team of leading stylists? ghd are giving you the opportunity to join a new breed of salon stylists with the ghd Style Squad.
WHAT IS THE ghd ANZ STYLE SQUAD AND WHY SHOULD YOU JOIN?
The ghd ANZ Style Squad is a team of 30 up-and-coming stylists, and the next generation of industry stars, who will be given the opportunity to learn about ghd products and tools. They’ll learn how to achieve the latest trends under the mentorship of the ghd artistic team, and attend a plethora of exciting events throughout 2019. ghd ANZ Style Squad members will be given a once in a lifetime opportunity to grow their skills and take part in money can’t buy experiences. As a ghd ANZ Style Squad member you will: • Receive a ghd tool kit valued at over $1000 • Be part of a series of bespoke online education events with our ghd artistic team • Be invited to a series of industry and media events • Have the opportunity to assist the ghd artistic team • Be some of the first to receive the brand’s latest innovations
HOW DO YOU JOIN THE ghd ANZ STYLE SQUAD? You can be nominated by your salon, your ghd Educator or ghd Account Manager via an Instagram upload of you and/or your work using #ghdanzstylesquad.
Entries open on January 7th 2019 and close on 28th February, 2019. Wait, there’s more! The top 3 stylists from the ghd ANZ Style Squad will be: • Invited to be a ghd guest at the AHFA awards in Sydney • Have the opportunity to work with our Creative Director, Richard Kavanagh, on an editorial shoot For more information on how to enter, contact your ghd Educator at firstname.lastname@example.org
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ACTIVATE YOUR SALON Committed to supporting salons in growing their businesses, Wella Professionals continues to elevate hairdressers and hairdressing to new heights with a unique business approach, offering tailored business solutions.
Available to all of our salon partners, is a fully comprehensive business tool that provides solutions for running a successful salon and more! With the support of your Wella Sales partner, Activate Your Salon (AYS), allows you to look at your business through fresh eyes to identify potential growth opportunities. The starting point for any salon with business support is Wella’s ‘Salon Health Check’, a short questionnaire to establish your current business situation, so challenges can be understood and faced, and potential opportunities identified to assist with ongoing success and growth. Leveraging 138 years of Industry knowledge and in-depth studies, Wella benchmarks your salon against the best performers and industry averages, focusing on growth across key success drivers including Your Team, Your Salon, Marketing and Services. AYS truly acts as Business Partner & Consultant to grow Wella customers business above beyond that of a supplier/order taker. From Business building tools, to salon Marketing and Sales assistance, from Recruitment and Team Management to E-Education and an extensive E-Library, not to mention useful guidance on how to perform better online through social media and E-Commerce, Wella has it covered. Learn how to optimise the day-to-day salon and staff operations by managing time and 42
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resources more effectively. Improve your salon’s image and equity, by using online salon tools to communicate the best services to your clients. Drive a higher frequency of salon visits through a comprehensive range of services to create future visions for your clients. Increase clients’ readiness to spend more with tempting upgrades to premium service and product offers. Attract new clients to your salon with exclusive offers, promotions and activities that exceed their expectations.
PERSONALISED ONLINE MARKETING
Online Marketing Tools will give you and your salon all you need in terms of digital posts, social media and search engine Optimisation (SEO) knowledge, content for all your marketing needs, business support including incentive charts, recruitment ads and product knowledge, learn how to decorate your space and inspire your clients
PERSONALISED ONLINE EDUCATION
Education is key to elevating your business to new heights and Wella has identified a number of core areas to help you achieve this. Look for the symbols next to the online educational courses to help you focus on your salon’s business objectives and talk to your Account Manager about the Wella salon health check to further develop your business and activate your salon. The Online Learning Destination is
“AYS is a solution-based process that allows salon owners to check the health of their business and is a must for anyone starting out or wanting to grow and succeed.”
Stephen Keating, Sales Director,
Coty Professional Beauty Australia & New Zealand
compatible with all devices and offers Step-byStep tutorials interactive seminars and videos where you can create your own playlist of content and even share with your team. What’s more this platform is available to ALL salons irrespective of your current colour partner. Wella is committed to being your partner in business, ensuring you get the right support, at the right time and in the right way to help you realise your goals and grow your business. WELLA IS A FAMILY, sharing knowledge, experience and expertise to benefit and grow your salon, and in turn the Salon Professional Beauty industry as a whole.
To find out more about joining the Wella family, please contact 1300 885 002
CONSULT FOR HAIR THE REVOLUTIONARY NEW APP FOR HAIR SALONS! Spanning 10 cities, in 2 countries, over 48 days, Timely teamed up with Dario Cotroneo, DCI Education, with a Consultation Tour to talk about the importance of client consultations, and to bring salon owners a consultation app that they can use for free on their iPad & iPhone. Dario spoke about much more than the new app - he delved into the chemical processes taking place in our brains, the mindset of clients, and how this affects expectations and reactions in the salon. Hundreds of audience members left the seminar excited and energised, especially with the reveal of the new ‘Consult for Hair Salons’ app that many attendees are already using in their salons.
PERFECT YOUR CLIENT CONSULTATIONS
A great client consultation process can protect your business’ brand, reputation, and bottom line. Our solution? Consult for Hair Salons. Consult for Hair Salons is a game-changing free app for the hair industry. It provides valuable insights into your client and their expectations, ensuring you’re both on the same page before you begin. Plus, you’ll gain the confidence to explore your creativity with peace of mind.
“It’s so easy for clients to tell their social communities about a bad salon experience. Potential reputational damage, combined with the cost of redoing a client’s hair, is an increasing problem for the hair industry.”
Dario Cotroneo, Owner of Dario Salon and DCI Education
Consult is free to use and available to everybody, but Timely customers have the option to upload their consultation documents directly to their client profiles in Timely, for an even better consultation experience
WHY DO I NEED CONSULTATIONS IN THE FIRST PLACE? It happens on a daily basis in salons around the world. A client comes into your salon for foils 44
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and a cut, they show you a picture, you create what they have asked for, and they seem to be happy with the outcome. The next day they return demanding a refund as it’s not what they expected. Our discussions with industry leaders and representatives confirm that more and more salon owners are having to deal with this sort of client. One salon owner we talked to summed up the issue: “It’s what people are doing now. Demanding refunds, without giving the salon a chance to rectify.” Social media can be awesome for your business, but it can also be a disaster. Avoid reputational damage from unhappy clients expressing their views online, and the costs associated with redoing a client’s hair, with a great client consultation process. The relationships you make with your clients will ultimately determine your success in the salon industry. Clients will sometimes even become good friends outside of the salon. Like any successful relationship, the foundation lies in effective communication. There’s clearly room for improvement here. Many salons make use of automatic SMS messages to communicate with clients once they’ve gone, but this focus on effective communication needs to start as soon as they walk through the door.
DESIGNED AND TESTED BY PEOPLE LIKE YOU
To ensure Timely have built something that you’ll like and use, they teamed up with industry expert and hair educator, Dario Cotroneo to help design the forms testing it with real clients. It doesn’t matter what size your business is or who your clients are – Consult was created with your business in mind.
“97% of hairdressers claimed they give a consultation at every appointment, only 7% of clients believed they’d received one.”
Thousands of salons have already implemented a process like this and are reaping the benefits. If refunds or redos are being demanded at no fault of the stylist, the consultation document is there to fall back on. Like many salon admin tasks, the future is digital. With the free Consult app, your clients can fill out consultation forms on iPads or iPhones, and this information uploaded to the client’s profile stored safely in the cloud. If you use the Timely iPhone or iPad app, before and after photos can be taken, and those uploaded alongside the consultation form. It’s seamless and simple. A perfect client experience, with no room for complaints. For more information www.gettimely.com
Switching to Timely was an easy decision Getting set up was so easy. There are no hidden costs. No contracts. And they’re very transparent to deal with. — Dario Cotroneo, Dario Salon
Say yes, and we’ll take care of the rest. Talk to us on (03) 8518 4957, or visit gettimely.com to get started.
HAIR EXPO 2019 AWARDS OPEN FOR ENTRY
DO YOU HAVE THE GOLDEN TOUCH? The prestigious Hair Expo Awards are now open for 2019 and are thrilled to launch a new creative category – the Master Cutter of the Year Award. “The Hair Expo Awards continue to recognise those who push the boundaries in hairdressing and the remarkable talent that we have in Australia and New Zealand”, says Elli Julia, Hair Expo Awards Manager. “The calibre of entries grows from strength to strength each year and the hairdressing world has its collective eyes on the incredible work that these awards foster”, concluded Elli. The Hair Expo Awards are the pinnacle event of Hair Expo’s three-day ‘Festival of Hair’ and celebrate outstanding creativity and business acumen – the complete picture of what exceptional hairdressing is. Joey Scandizzo, Hair Expo Australian Hairdresser of the Year 2018, believes there are endless opportunities that the awards can afford hairdressers at any stage of their career. “The Hair Expo Awards will push you to the absolute best of your ability. The awards reveal not only who you are as an artist or a businessperson; but how much of a positive impact your work can have on your team, your clients and your community. If you’re ready to take the next step in your career in 2019, entering the Hair Expo Awards is one of the ultimate challenges and one of the most rewarding ways to celebrate your achievements!”, says Joey. Three-time Hair Expo New Zealand Hairdresser of the Year Danny Pato echoes Joey’s sentiment, saying, “Entering the Hair Expo Awards is something I highly recommend for every passionate hairdresser. The process pushes you to challenge yourself and grow, and becoming a finalist or winner opens up new creative opportunities and gives you a business boost. It’s a powerful platform.”
MASTER CUTTER OF THE YEAR: SHINING A LIGHT ON EXCELLENCE IN HAIRCUTTING
The Master Cutter of the Year Award is a category that recognises and honours the incredible craft of cutting and will be awarded to a hairdresser that demonstrates superior cutting prowess. The category calls for a photographic collection of three images, with styles that reflect contemporary and emerging hair fashion trends. Importantly, no wefts, wigs, extensions, hairpieces or other materials of any kind can be used in this category. The award is open to Australian and New Zealand hairdressers at any level of their career, provided they have a regular client column. Those interested in entering the new category should familiarise themselves with criteria on the Hair Expo website. 46
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NEW INSTAGRAM COMPETITION TO RECOGNISE EVERYDAY SALON TRANSFORMATIONS
Launching alongside the Hair Expo Awards, the ‘What you do matters’ social media competition will spotlight the incredible work undertaken by hairdressers every day in the salon. Throughout the awards campaign period, hairdressers are encouraged to share their client transformations with the hashtag #WhatYouHairDoMatters to Instagram. Hair Expo’s Head Judge will pick monthly finalists from the tagged posts, with an overall winner selected on Wednesday 10 April 2019. The winner will receive an exciting prize pack from Hair Expo.
A GOLDEN DELIVERY: CHANGES TO THE FINALIST ANNOUNCEMENT
Hair Expo has announced changes to its finalist announcement with an exciting, personalised delivery of the news set for 2019. The new announcement style will be more inclusive for those hairdressers located interstate in Australia, and for those in New Zealand. Hair Expo Awards 2019 entrants can note Wednesday 10 April as the key date for the announcement, with more details to be released soon.
JULIE PIANTADOSI RETURNS TO HEAD JUDGE AND AWARDS AMBASSADOR ROLE
Hair Expo welcomes Julie Piantadosi back to the role of Head Judge and Awards Ambassador in 2019, where she will provide invaluable oversight of the awards process for both entrants and judges. Julie’s role will include increased scope, as the sole contact for all awards queries moving forward. “I’m absolutely thrilled to be once again involved with the Hair Expo Awards in 2019! These awards push our industry to be the best it can be and the talent that was spotlighted in 2018 was incredible. I encourage all hairdressers to enter in 2019 and to push their career to the next level. I look forward to supporting entrants and judges every step of the way”, said Julie about the 2019 awards.
50/50 SPLIT: AWARDS WEIGHTING REMAINS UNCHANGED
Weighting for the awards remains unchanged, with 50 per cent of an entry’s overall score assigned to the photographic collection, and 50 per cent assigned to the written business submission for creative categories (with the exception of the Master Cutter of the Year category, for which there is no written component).
CREATIVE CATEGORIES 2019
• Apprentice Student of the Year • Australian Hairdresser of the Year • Best Salon Design • Colour Technician of the Year • Creative Force of the Year • Master Cutter of the Year (no written submission, creative entries only) • Men’s Hairdresser/Barber of the Year • New Zealand Hairdresser of the Year • NSW-ACT Hairdresser of the Year • Queensland Hairdresser of the Year • Salon Team of the Year • SA-TAS Hairdresser of the Year • Session Stylist of the Year • Victorian Hairdresser of the Year • WA-NT Hairdresser of the Year
BUSINESS CATEGORIES 2019
• Education Business of the Year • Educator of the Year • Industry Business Performance of the Year • Salon Business of the Year
ADDITIONAL CATEGORIES 2019
• Hall of Fame (by peer nomination, final decision made by Head Judge) • Editor’s Choice
Entries for the Hair Expo Awards 2019 will close on Wednesday 6 March 2019. All category criteria and general rules and regulations of entry are now live at www.hairexpoaustralia.com
4 UV REACTIVE SHADES
Itâ€™s NEON INTRODUCING
Toxic, Anarchy, Caution and Rebel. UV Ultra glowing colours that pop in both natural and blacklight. Your clients will glow in the dark!
WATCH THE POWER OF NEONS
For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | www.aii.net.au | Email: email@example.com follow us on facebook.com/AIIHAIRANDBEAUTY
2018 BRITISH HAIRDRESSER OF THE YEAR
The fabulous Sally Brooks, of Brooks & Brooks salon in London, recently collected the title of British Hairdresser of the Year at the recent British Hairdressing Awards 2018 for the second year running. Best known for creating wearable, desirable and technically exceptional hair, Sally beat off competition from eight other British nominees, having wowed the judges with her collection of eight images, perfect in their simplicity and execution. Commenting on her second win in two years, Jayne Lewis Orr, executive director of the British Hairdressing Awards said, “Sally’s work is always a joy – she creates the most wonderful images that look effortless but take incredible skill to execute. She understands how to make hair commercial, relatable and above all else, utterly desirable.” Here’s what Sally had to say about creating her incredible, award-winning collection: “Every time I create a collection, I shoot about who I am as a hairdresser at that time in my life. In this year’s collection, I wanted to do something really organic and pulled back, and I wanted to force myself to work a bit more organically than in the past”. “The concept I gave to my photographer was 48
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that I love the word ‘nothing’ and I love the word ‘simplicity’, and trying to capture that moment of simplicity on camera is one of the hardest things to do”. “I chose not to meet my models until the actual morning of the shoot, because it forced me to work organically and it forced me to do hair that suited the person in front of me. I couldn’t decide about the hair I wanted to do until I met them, and I’d only used one of the girls on a shoot before.” To ensure that all focus in her images would be on the hair, Sally chose to do something completely spontaneous and innovative: “I had a beautiful line of clothes that my wonderful Stylist had arranged and when we took the first shot and put the clothes on, there were these beautiful layers of lace, and it was an amazing shot… but it wasn’t what I set out to do. So, in the end after shooting eight pictures of the same thing, we found this one crumpled linen dress in the bottom of the bag and we decided to use that one dress in every single picture!”
On capturing pure simplicity, Sally says: “In one of my favourite shots, there’s just a moment… of really nothing, where my model closed her eyes and the hair just ..’breathes’, and it was a moment of pure simplicity- nothing that become something” Sally collected her title in front of 1,750 hairdressing greats, at the gala event held at the Grosvenor House Hotel in London. Following her nomination in May, Sally was required to submit eight images of original hair work which were judged and awarded points for overall technical skill, creative vision and wearable, beautiful looks that pushed the boundaries of hair art. The judging panel included industry peers, members of the British beauty press and past winners of the British Hairdressing Awards. The British Hairdressing Awards celebrates the very best of British hairdressing – recognising and rewarding the creative talents of individuals and teams who make an outstanding contribution to this industry.
EDWARDS AND CO.
JOIN THE MOVEMENT 2019 brings a new feel to Edwards And Co. Education, restructuring with a variety of specialist workshops allows professionals of every level to learn, grow and absorb the rush of the Edwards And Co movement. OPEN HOUSE WORKSHOPS 6 live Educators showcasing a wide variety of skills + techniques. You can move around the room freely absorbing as much knowledge as possible and choose who you would like to watch! SIGNATURE COLOUR + STYLING Experience first-hand the signature looks that have captivated the attention of an international audience. Be introduced to the home grown techniques of Jaye + his education team. COLOUR CORRECTION SPECIALIST Designed for any colourist who has a yearning to master the art of corrective colour work. See your educators transform 3 live models with hair disasters to dream hair in one sitting. FREEHAND COLOUR + STYLING Have you ever wanted to master the art of Freehand Colour? Well this class is for you! Learn the tips and tricks behind creating that perfect sun kissed blend. Demonstrating a mix of Parisian, Finesse + Heavy Freehand Techniques.
2019 NATIONAL EDUCATION WORKSHOPS SYDNEY
3rd February, Open House 5th May, Signature Colour + Styling 6th May, Colour Correction Specialist
10th February, Open House 16th June, Signature Colour + Styling 17th June, Colour Correction Specialist
14th April, Signature Colour + Styling 15th April, Colour Correction + Styling
21st April, Signature Colour + Styling 22nd April, Colour Correction + Styling
14th July, Signature Colour +Styling 15th July, Colour Correction + Styling
17th March, Signature Colour + Styling 18th March, Colour Correction + Styling
August 11th, Signature Colour + Styling August 12th, Freehand Colour + Styling
“Education and collaboration is the key to the success of the Edwards And Co Brand”
Website www.edwardsandco.com.au Contact firstname.lastname@example.org Instagram @_edwardsandco Facebook @EdwardsAndCo #JOINTHEMOVEMENT
k l i S
by Jason Hall
Scottish Hairdresser Of The Year Nominee. British Hairdressing Awards 2018 HAIR: JASON HALL Photography: Desmond Murray Make up: Jo sugar Styling: Daniella Bulpit & Megan Barclay
BY KARINE JACKSON
“I wanted the colour to pop like a gentle warm winter’s sun through cool air, while the styles mirror the freedom of a winter wind blowing through the hair. The colour palette features mustard yellows, raging reds, ice blues, rich and warm browns.”
HAIR: Karine Jackson using Organic Colour Systems Photography: Andrew O’ Toole Make-Up: Margaret Aston Stylist: Mel Nixon Assistants: Nicola Hand for Organic Colour Systems & Tatum Yeo
HAIR: JONATHAN TURNER
Make-up: Kirstie Baillie Photography: Michael Young
Hair: Hooker & Young Protégé Team Make-Up: Kelly Covell Photography: Michael Young
THE AHC INAn 2018 Overview
IN 2018 THE AHC HAS REALLY REINFORCED ITS FOUR PILLARS: RAISING INDUSTRY STANDARDS | CONNECTING OUR INDUSTRY A VOICE TO GOVERNMENT | SUPPORTING BUSINESS
For every initiative, event and promotion, the AHC endeavour to ensure it meets some, if not all, of these pillars, so that they can be true to the philosophy and mission of the AHC. The AHC conducted two national roadshows in 2018, addressing staff retention and mental health concerns. The Heads Up presentation with psychologist Melanie Else and wellness advocate Sommer Bentley went to seven locations and included an afternoon session for salon owners and managers and an evening session for staff. This tour was followed up by Mental Health presentations in five locations, featuring industry leaders Everymind and the Careers Development Centre. This full day program covered anxiety, depression, bi polar, schizophrenia, suicide and substance abuse. “I learnt how every person is touched in some way 56
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whether personally, with friends or family, with mental health concerns,” said AHC CEO Sandy Chong. “There is a better understanding on how to manage mental health, wellness, mindfulness and mental illness. I now have a greater understanding of how some of us are resilient and bounce back and others just can’t. As a business owner I can see that there is an expectation that we are the ones to cope with everything that comes our way. This is not always the case…salon owners suffer from stress and anxiety just like everyone else…if not more!” Attending and exhibiting at the 2018 HairBiz Forum in Brisbane in April, gave the AHC time to soak up the talented lineup, network and mingle with members and indeed all delegates who attended. Hair Expo was yet again another huge event for the AHC, with several events and initiatives over the four day weekend to inform, entertain and
inspire members and the industry. Industry Day was held on the Friday, connecting RTOs, teachers, educators and salons to network and consult on education and current industry matters. The line up of speakers included: - Suzi Hewlett, Group Manager, Industry Skills and Quality Group, Department of Education - Charles Marcus, Motivational Speaker, ‘Dare to be Great’ - Clive Allwright, Piloroo - Rusty Wallis, APRA - Selina Tomasich, HAACS & Hair Aid - Senator Doug Cameron, Shadow Minister for Housing and Homelessness, Skills and Apprenticeships - James Moran, General Manager, Apprentice Support Australia - Kay Nelson, NZ HITO, Training and assessments in New Zealand - Melinda Brown, Skills IQ
Also a workshop was held on The Training Package – what needs changing and how – for all attendees to contribute to. On Saturday night the annual networking event Schmoozefest was held at Bobby McGees for around 220 AHC members. It was an evening of fun, laughter, friendship, dancing and lots of great music. The following morning at Hair Expo was a presentation ‘Listening for a Change’ to address the ever changing landscape of running a business and managing staff. Three separate presentations also from Biba Academy with Mirella Heuperman and Lyndal Salmon, Joey Scandizzo and Hermiz Daniel, plus Rocco Petrucci from Zucci. On Monday the AHC presented their Youthworx show on the Hair Expo main stage, featuring the six Apprentice of the Year finalists in their very first show. In the lead up, the AHC supported and mentored each of the finalists so that the experience was one of learning and enjoyment. The AHC’s charitable initiative for 2018 was Love Your Sister, in partnership with the Mocha Angels, holding their annual Pyjama Day and fundraising month in May, with salons from around the country fundraising to contribute to this very worthy cause. In October CEO Sandy Chong was re-elected as Director of COSBOA, the Council of Small Business Organisations of Australia, which is a lobby and advocacy organisation representing small businesses nationally. In August, Sandy attended the COSBOA Summit, engaging with Australian Governments, Regulators and small business stakeholders in discussion on small business concerns and interests. She is also on the IRC (Industry Reference Committee). This national committee reviews the industry training package. The AHC Head of Education & Training, Wendy Blair, is on the IAC (Industry Advisory Committee) Consultative Industry State Committee. Having AHC leaders so highly connected and respected in government circles is very valuable to the industry.
In September 2018 the AHC launched H.A.I.R. the Hairdressing Australia Industry Register, after trialling a pilot model last year. H.A.I.R. is for individual hairdressers to register their qualification to professionalise our industry and join the fight against kitchen operators and noncompliant businesses. The black market economy is a serious issue in hairdressing, with less than half of the 111,000 businesses in hair and beauty in Australia registered for GST. The funds raised through H.A.I.R. memberships will fund a media campaign targeting consumers, with a message about only choosing a qualified hairdresser to look after their hair. The AHC partners with several brands to offer additional support, savings and intelligence to its members. Make It Cheaper has saved more than $80,000 for members on salon energy bills. Accounting Angels takes the headache out of bookkeeping and payroll with specially created accounting packages for salons of all sizes. Benchmarking provides valuable insights for salon owners on where their business sits alongside others in the industry and gives tips on where improvements can be made for elevated productivity. One of the most valuable aspects of an AHC Salon Select membership is the unlimited access to our specialised HR and Employment lawyers who understand the hairdressing industry and can provide a wide scope of advice and services. So far in 2018 the AHC lawyers have received in excess of 1800 phone calls from members, with the most commonly covered enquiries regarding pay rates, award entitlements, litigation, policy and procedures and contracts. The AHC has partnered with Skills Road, Hair Expo and Instyle magazine to develop a video that targets more than 200,000 school leavers, parents and careers advisors about the many different pathways a hairdressing career can lead. This partnership also entitles AHC members access to a free job board for apprentice positions via the Skills
Road website. On this subject, the AHC has devised several targeted social media campaigns using AHC members to share how they chose a career in hairdressing and the endless opportunities life as a hairdresser can create with a series of videos. The hashtag #choosehair is being used and is shared on all platforms, continuing throughout 2019.
WHAT’S HAPPENING IN 2019?
The AHC have partnered with the Charlie Teo Foundation and The Journal to raise money for childhood brain cancer, with a national Charlie’s Angel’s campaign planned for March 2019. The AHC will be at HairBiz Forum on the Gold Coast in April ready to be inspired, motivated and catch up with all of the attendees. The AHC sees 2019 addressing and presenting on all business matters to assist , connect and support the industry and salons. Covered will be recruiting staff, keeping staff, understanding the finances in business, marketing your business and social media, consultation and dealing with difficult clients, salon procedures that are a must now, best business practices, developing commission, bonus and incentives for staff, taking care of the business owner. Also they will be looking at best practices in education and training apprentices….watch this space. The AHC will continue to work on H.A.I.R. and liaise with the regulators and government to bring back the credibility of the hairdressing qualification. The AHC will be actively consulting with industry on the review of the hairdressing training package to ensure all stakeholder parties have a say and connect with industry so that we can holistically contribute to industry decisions. For more information please contact: www.theahc.org.au
Hair Biz Year 13 Issue 1
THE GIFT OF SELF ESTEEM
By Kym Krey
“An individual truly stands taller when they have received a fresh haircut”. As hair professionals, we know the impact a fresh new cut can have on a person’s self esteem but in communities that are in need, this can be an unaffordable luxury. Using your talents and skills to build the self-esteem of another individual is a beautiful way to give pride to another human being and sometimes the most amazing thing we can do for ourselves is to share our skills and abilities with another person. This is the mission of one very special organisation. Short, Back & Sidewalks is a project that offers haircuts to those in need. Free of charge. Free of judgement. Committed to boosting self-confidence and creating connection through cutting hair, open listening and conversation in casual environments that meet people where they are, the project assists people experiencing homelessness or the effects of poverty, distress, sickness, disability, destitution, suffering, misfortune or helplessness. And they need our help. Originating in Perth, the project is now ramping up operations by offering their services to people in need in NSW, Short, Back & Sidewalks are looking for barbers and hairdressers to join the project. In a stroke of pure genius, they are teaming up with Orange Sky Landry who provide free laundry, showers and conversation, and together, they are helping people living rough to enhance selfconfidence and provide opportunities to break the cycle of homelessness or disadvantage. Hair Biz Editor, Kym Krey spent time with the organisation’s founder, Craig Hollywood, to learn more about this incredible initiative.
CRAIG, CONGRATULATIONS ON SUCH A WONDERFUL INITIATIVE. TELL US A LITTLE ABOUT YOURSELF AND WHAT INSPIRED YOU TO CREATE THE SHORT BACK & SIDEWALKS PROJECT.
Thank you so very much, it’s awesome to see the charity growing and being able to help more and more people as time goes on. I started Short Back & Sidewalks in early 2015 in Perth WA. I’d previously volunteered at soup kitchens 58
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around the city and noticed a requirement for assistance in areas that wouldn’t necessarily be easily available, such as grooming etc. The idea to provide free haircuts was not only to give people an opportunity to freshen up, but also to provide some positive human connection as well.
WHAT WERE THOSE EARLY DAYS LIKE, TRYING TO GET THE PROJECT OFF THE GROUND?
Giving another person a free haircut seems simple on the surface, but we’ve learned it’s a lot more complicated. From the beginning, we’ve trialled various approaches to how we operate and now feel we have the right formula of connecting with service providers and taking our barbers to spaces where our clients are most comfortable. Getting the project off the ground would not have been possible had it not been for the input of a stream of different members of the local community. Whether it was lawyers providing much needed assistance with the complications of setting up a Not-for-profit, WA politicians, local businesses, web companies, media outlets, members of the public, not to mention our team of amazing barbers and hairdressers.
WHY IS THIS SERVICE SO IMPORTANT, CRAIG?
We are the only Not-for-profit in Australia that regularly gives free haircuts to members of the community experiencing or at risk of homelessness, and we can see the difference that this simple act can make to another person’s day.
WHAT HAVE YOU LEARNED ABOUT THE ISSUE OF HOMELESSNESS AND THOSE EXPERIENCING IT THROUGH YOUR CONVERSATIONS AT THESE EVENTS?
It’s obviously very complex. I would say the biggest thing we’ve learned is that no matter what age, gender, sexual orientation, religion or cultural background you represent, homelessness is something that can affect you. A lot of our barbers regularly have conversations with clients who have previously been part of very successful businesses, who now, for one reason or another, are living on the streets and seeking access to services such as ours.
COULD YOU GIVE US AN INSIGHT INTO WHAT IT TAKES TO ORGANISE AND DELIVER ONE OF YOUR EVENTS?
Now we’ve been able to establish working relationships with service providers such as Rough Edges, St. Barts House, The Salvation Army, RUAH, Uniting Care West, Kensington Street Transitional Accommodation, Ngulla Mia, Passages and Orange Sky Laundry, it’s become a fairly well oiled process that involves us making the service provider aware we’re going to be at their venue at a certain time, giving them the opportunity get to the word out to clients and then turning up with our team of barbers or hairdressers ready to roll!
HOW DID THE ALLIANCE WITH ORANGE SKY LAUNDRY COME ABOUT?
We’ve crossed paths with the Orange Sky team a fair bit over the years both in Perth and Sydney, so it was only a natural thing to join forces. For a client to be able to wash their clothes, get a free haircut and then have a shower all in the space of an hour, is a real one stop shop for them and very exciting for us to be able to provide. In Sydney we meet with them on the last Friday of every month and we’re always blown away by the community they’ve created for people in that space. Regardless of whether or not people are getting a shower, haircut or using their washing machines, it’s somewhere people can meet for a chat, and that’s something we think is very important.
IS THERE ONE STORY THAT STANDS OUT TO YOU ABOUT HOW YOUR PROJECT HAS MADE A DIFFERENCE IN THE LIFE OF SOMEONE IN NEED?
We had a client called Ian in Perth who used to use our hair cutting services regularly when he was staying at St. Barts House, which is a temporary transitional accommodation for people who are actively trying to restructure their lives. Ian also got involved with another
local charity called On My Feet, who organise running groups offering the chance for improved mental and physical health whilst cultivating positive social connections within a supportive running community. We found out that Ian got pretty seriously into running and as a result completed the Perth City To Surf event. He was then asked to go to Melbourne to take part in their marathon. Ian has since been given employment and now works as a driver delivering food for people on the streets, plus he’s recently moved into permanent accommodation as well.
WHAT IS THE MOST MOVING OR REWARDING THING ABOUT WHAT YOU DO?
The most rewarding thing would be to hear someone say thank you for what we do and when they explain just how good they feel after getting a fresh new cut.
WHAT CAN OUR INDUSTRY DO TO HELP?
Any barber or hairdresser can help by donating a few hours a month and joining our team in either Perth or Sydney. The best way would be to email email@example.com or send a message via our Instagram which is @ short_back_and_sidewalks. Hair Biz Year 13 Issue 1
LOVE YOUR SISTER
INDUSTRIES UNITE TO RAISE MUCH NEEDED FUNDS Committed to finding one charity to align with, publisher of Hair Biz, Beauty Biz and Barber shop, Linda Woodhead, met with Samuel Johnson, the man behind the charity Love your Sister in late 2017. Mocha Publishing aligned with LoveYourSister for 2018 as an official affiliate fundraiser enlisting their incredible network of hair salons, beauty salons, spas and barbershops to help raise money for research. The Australian Hairdressing Council officially supported this initiative as well and recommended to hair salons that the preferred annual recipient of their Pyjama Day/month fundraising would be Love Your Sister in May 2018.
IN 2018 81 SALONS JOINED TOGETHER TO RAISE:- $43,030.80 WHAT IS LOVE YOUR SISTER? It all started with the most absurd dare you could imagine. Connie Johnson, young mum of two, was told that she was terminal with breast cancer and to arrange her affairs. Instead, she sent her brother, actor Samuel Johnson (best known as the guy who played ‘Molly’), to ride around the entire country on a unicycle to personally remind every young mum in the land to check their boobs. Love Your Sister was born. Samuel kept his promise. After 364 days, over 1000 media calls, 450 community fundraisers and 40 school visits, Samuel finally returned to Federation Square and Connie’s waiting arms. And the scientists at the Garvan Research Foundation found themselves $1.4M richer. While Samuel’s insane uni-cycling adventure is done, Love Your Sister is not. Not while there’s still no cure. Not after
Samuel promised the 380,000-strong LYS Village that he would up the fundraising goal to TEN million dollars. There is now a new Breast Cancer Lab at Garvan, headed by the Connie Johnson Fellow, Professor Elgene Lim. This costs about 20K per month to operate. Any further monies are directed into general cancer research, including rare cancers. Cancer is cancer and whilst Love Your Sister started as a breast cancer advocacy group, they are now a village that fights all cancers.
IN MEMORY OF CONNIE
Connie Johnson loved her PJ’s and socks and her nick name has always been Connie Cottonsocks to her well know brother, Samuel Johnson, who was known to her as Sammy Seal! With this in mind, May was perfect timing being that LYS will be releasing CJ’s (Connie Johnson’s) PJ’s at this time. A fundraising page was set-up as an affiliate page to the official LYS page for the entire annual activity so that all donations through-out the year would go directly to LYS and not be held by Mocha or any other third party. Hair and Beauty salons were encouraged to raise money for the whole month of May, culminating in Pyjama Day on Saturday 26th May. On this day many staff wore Pyjamas to work and raised much needed funds. Some salons chose other times of the year for their activity
Jenni Tarrant trekking through Mongolia
and others made the month of May a full dress up month! Mocha Publishing also promoted the initiative throughout the year at various events including the AHIA’s ABIA and hair Biz Forum. With a first year of raising over $43,000 the goal for 2019 is $100,000 with more and more salons pledging their support. “Whether salons raise just a few hundred dollars or a few thousand, it all helps, and I have been so humbled and honoured to be involved in this initiative”, said Linda Woodhead. “Sam was so happy when I called him to give him our final results and has committed to helping us in anyway he can in 2019 to hit our new goal!” Special thanks to Jenni Tarrant, Bond Hair Religion, who nominated LYS as one of the recipient charities from her Trek across Mongolia and donated $6074, Chroma Hair Studio who spend the month of September raising money including a walk from salon to salon across the Story Bridge in Brisbane and who donated $2364, The Royals Hair group who collectively donated $3300 from their 3 salons, Stevie C Hair who raised $3227, Sandy Chong, CEO of the AHC who not only assisted Mocha by encouraging AHC salons to jump on board but also raising $3527 through her salon Suki and all of the other salons who dressed up, baked cakes, and generally had fun while supporting this worthy cause! 2019 will see more salons join the fundraising efforts in the hope for the $100,000 goal to be met! “On behalf of LYS, Samuel and Connie Johnson, thank you for your support!”, Linda Woodhead Sam and Connie
Hair Biz Year 13 Issue 1
INDUSTRY ICONS ON CAMERA
FOR ALOPECIA AWARENESS WEEK
Sustainable Salons has released a short documentary in partnership with the Australia Alopecia Areata Foundation (AAAF) for Alopecia Awareness Week to educate salon professionals about the condition. The video is designed to provide hairdressers with the practical tools and confidence to help them support their clients who present with symptoms of Alopecia. Four well-known hairdressing industry members, Sharon Blain (Sharon Blain Education), Alexander Fuchs (Fuchs Hair), Barney Martin (Barney Martin Hair) and Missy Veyret (freelance hairdresser) interviewed four women living with Alopecia and the outcome provides an honest and revealing insight into both the disease itself and the hairdressing industry’s need for more exposure to valuable information about the condition. After 54 years of hairdressing I thought I knew a lot about Alopecia,” says Sharon Blain, 4-times Hair Expo Educator of the Year, “but there were some amazing things I still didn’t know.” Fuchs Hair co-owner Alexander Fuchs echoes Sharon’s sentiments. “It has opened my eyes about Alopecia forever. Just a week after filming I had a regular client who had signs of Alopecia Areata for the first time and I was able to tackle it so confidently and knew exactly what to say and do. No joke!”
Hair Biz Year 13 Issue 1
Alopecia Areata is an autoimmune disease that causes hair loss to the scalp and body. It can range from a single small bald patch to total loss of all hair on the scalp and body, including lashes, brows and sometimes ear and nose hair. The condition occurs in roughly 2% of the population; it does not discriminate, it can affect anyone – men, women and children of any age and any nationality (it even occurs in animals!). Sustainable Salons and the AAAF began their partnership via the Sustainable Salons ponytail collection and donation program where ponytails are collected from its salon members and donating individuals, then graded and distributed to a number of charitable organisations that make it possible for people suffering from medically-induced hair loss conditions to receive a wig. The AAAF is one such organisation – they’re committed to improving the lives of people living with Alopecia Areata and their families, and as they receive no government funding, the foundation relies entirely on the generosity of the community to provide important services, funding and
resources such as ponytails. A key part of the video is a step-by-step demonstration by Sharon Blain and Paul Frasca on how to cut ponytails for donation so that they can achieve the greatest result in a wig. The documentary will now form part of the hairdressing and barbering curriculum in colleges across Australia and will be a key driver in providing apprentices with the knowledge and confidence to support a client with Alopecia Areata, before they start working on the salon floor. “Hairdressers have the power to identify the onset of Alopecia and as they can build uniquely close relationships with their clients, they’re in a position to provide ongoing support at every step of the client’s Alopecia journey… and this can be incredibly reassuring”, said Paul. The short documentary can be seen in full or in part on the Australia Alopecia Areata Foundation website or on the Sustainable Salons Facebook Page.
THE SEASON OF SCIENCE By Simone Lee
Sitting here in my clinical office taking a moment of quiet reflection, it is hard to believe that another year is over, and it is now the beginning of the next. The commencement of a new year always makes me really appreciate how the past year has stood out from the rest. 2018 brought so many wonderful opportunities for both personal, and professional growth, new experiences and challenges that are certain to shape my creative and scientific pathway for 2019. On reflection, one of my greatest achievements throughout 2018 has been writing the bi monthly Hair Science columns for Hair Biz and Barbershop magazines. The research involved in order to craft the written pieces has stretched my already wacky imagination and helped me grow as an inspiring “micro influencer”. Here are some of my favorite hair industry innovations from 2018:
1) THE DRYING GAME
Technologically sophisticated blow drying and styling tools from brands like Dyson paved the way for new approaches in the area for hair health practices and styling techniques both in salon and for consumers at home.
2) VITAL NUTRITION FOR YOUR HAIR HEALTH
Gastronome was tipped by Mintel Marketing group to be one of the largest cosmetic trends over the next 5 years. It was without surprise that consumable dietary supplements entered into the salon retail sector during 2018, with 64
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the aim to assist in hair health strategies from the inside out. 3) Augmented Technology (trichoscopic imaging for personalized guest experiences) Many salons are now using digital trichoscopic equipment to monitor and evaluate their guests’ hair and scalp conditions, develop appropriate hair care regimes and more. 2018 saw the launch of “the digital hair cut” within my salon business. The technique uses trichoscopic photos of guest’s hair and evaluating technology to assist stylists in accurately selecting appropriate cutting tools, and styling methods for the guest’s best finished result. The guest’s hair is then evaluated over weeks with the trichoscope to see just how much better the new digital hair cut has been when compared to the previous. We can prove to our guests that the science of a good hair cut far out weighs the usual artistry ‘guessing game’ that occurs most of the time. (Stay tuned for more on this advancement in coming articles)
4) WASTE NOT, WANT NOT
One of the best innovations this year was by far the global push by all brands to be more environmentally conscious not only in the area of product packaging, but in every aspect of their business, from the sourcing and type of product ingredient, processing methods,
waste sustainability and work force practices. Specifically, water and energy conservation were two of the hottest global brand initiatives set to continue for years ahead. What’s Next? Will these trends continue? Will they open new doors and new possibilities? This brings me back to my final research of 2018, “The New Fountain Of Youth” Anti – Ageing strategies for hair and scalp care, and the relation ship between facial wrinkles and scalp ageing. With artificial intelligence, augmented technology, facial recognition technology and general scientific discoveries souring at a rapid rate, the ability for Hair Stylists to be able to play a greater role in aiding their guest’s hair and scalp health and long-term cosmetic appearance has never been greater. My research in the area of anti - ageing business marketing has led me to develop an array of new practical concepts for my salon, which include: “The Healing Power of Water - Scalp Hydrotherapy” and much more. I hope you are as excited to get 2019 started as I am!
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(03) 9555 1533 | firstname.lastname@example.org | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
HAIR SHOP SILK/MICROFIBRE PILLLOWCASES AND ACCESSORY BUNDLE BY SHHH SILK
Shhh Silk’s new Microfibre Towel Silk Pillowcase gives you the option of classic 100% Mulberry silk on one side and Microfibre on the other. The microfibre side absorbs excess moisture from your damp hair to allow it to dry naturally, then the silk side which will help retain your hair’s natural oils and reward you with hydrated, shiny hair. The Microfibre Towel Silk Pillowcase is available in Queen Size in Baby Blue and Baby Pink. Shhh Silk’s new Pink Accessories Bundle has also arrived! The pack includes: - BOAR BRISTLE HAIR BRUSH - OVERSIZED SCRUNCHIE - ALIGATOR CLIPS - PINK SILK EYE MASK www.shhhsilk.com.au
WHITE BASES FOR STYLING CHAIRS BY COMFORTEL
Want a lighter, brighter look to your salon? Look no further than Comfortel’s new Matte White Base option for salon chairs. Released in a matte White Capital 5 Star Base with matching Hydraulic Lift pump, now you have options to give your salon chair a lighter, matte look appearance and introduce new life to your salon interior. For a total sleek matte look, pair with black upholstery, for a modern monochrome salon interior. For a Minimalist organic look, pair with neutral, lighter tones like grey, ivory or white. Works perfectly with Light Ash Timbers and Greenery. www.comfortel.com.au
BLAKE STYLING CHAIR BY COMFORTEL
In the battle of comfort vs. style – Blake’s going for the win. A fresh take on a bucket style hairdressing salon chair, Blake’s curved lines and thin profile, makes this salon chair a champion of contemporary design. If you’re looking to invest in timeless salon furniture, Blake’s here for you. The seat integrated with the back and arms and thin profile completes the look. For a white minimalist wanting a style on the light side without the hassle of a white chair, the grey upholstery creates a neutral look and works perfectly with a White Capital Base and matching Hydraulic Lift. www.comfortel.com.au
HTZ HOT TEAZE
This extraordinary revolutionary salon tool is lightweight and easy to use and is perfect for all hair types giving thin hair volume and thick hair long-lasting shape. Texturizing ridged plates quickly and easily volumise the roots of the hair preventing it from lying flat on the scalp. It comes with an adjustable width control dial so you can section precisely to suit each client’s hair – tip, the thicker the hair the smaller the section. An extra-long power cord and 360º cord rotation means you can work around the head without difficulty while a variable temperature control to 200º means you can adjust the heat to suit to suit the hair and better protect it. For more information visit: www.htzhair.com
POWERTOOL TCA AND GOD
Powertool TCA Saves Time while GOD Solves Salon Problems - Both these products can be added to any manufacturer’s permanent, semi-permanent, foil & high lift applications together they create maximum color absorption with shortened processing times of 4 to 10 mins (super resistant hair allow (12-14 mins) . Gray Oxidising Drops (GOD) enhances the Red Color family and refreshes red and warmer toned colors if added to shampoo. Time Saved & Gray Problems Solved. For stockists contact www.aii.net.au
KERATHERAPY COLOUR PROTECT BY M&U IMPORTS
Uniquely formulated to extend the life of colour-treated and highlighted hair, while gently removing residue build-up that causes hair to become dull and lifeless. Sulphate free, Sodium Chloride & Gluten free. www.muimports.com.au
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(03) 9555 1533 | email@example.com | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
ir a h l a n o s r e p , g n li y t s ir a h t s e b e h t o t ” s “Home t c u d o r p d e t ia c o s s a d n a ls o o t g in m o o gr KERATIN COMPLEX PERSONALIZED BLOW OUT
The same day, customisable keratin treatment which allows you to smooth, straighten, define curl or defrizz! Zero downtime allows clients to wash and style their hair the very same day. Results last up to three months.
BEST DETANGLING EVER
Speedily and painlessly detangle even the thickest and most stubborn hair with the Wet Brush. Wet or dry, tangles and knots are no match for IntelliFlex bristles which never tug, tear or pull at hair.
Pump it up! Breathe new heights into hair with the first ever volumising powder in a pump, Puff.ME. For a lighter, versatile version, try Puff.ME Light. Fab.ME Hair Treatment is a new generation of hair youth. Vegan friendly and cruelty-free.
KERATIN, MARULA OR ARGAN
12Reasons haircare breathes new vitality into hair. Three complete haircare ranges, each with a superstar ingredient: Keratin, Argan Oil and Marula Oil. The 12Reasons essentials: cleanse, detangle, colour protection, nourishment, anti-frizz, clarify, hydrate, shine, smooth, nurture, manageability and weightlessness.
Colour and conditioning in one! 13 vibrant shades of colour which infuse the perfect amount of bold pigment for semi-permanent direct dye to either wet or dry hair. Hair is left soft, shiny and full of vivid colour.
HIGH TORQUE, HIGH PERFORMANCE
Turbocharge your styling with BaBylissPRO Hair Clippers. Exceptional power and durability to cut through all hair types and textures with impeccable ease. High torque, heavy duty motors meet your every clipping demand. Ergonomically designed for comfort.
Strength, superb quality and cost-effectiveness. With a large array of colours, microns, widths and types including rolls, sheets, pre-fold sheets and pop-ups. Robert de Soto iFoil is the superhero in the salon. Super strong with unbeatable quality!
FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM
GREEN HORIZONS I’d like to start with a subject very close to my heart – Tesla. Okay, this isn’t specifically about Tesla, but electric cars in general. In June this year, global EV (electric vehicle) sales hit 4 million. If you’re wondering why that’s such a big deal, then I’d be lying if I said I wasn’t ridiculously excited to tell you. It took just 17 months to go from the first million sales to the second million, and just six months to go from 3 to 4 million. The energy business oracles at Bloomberg NEF (bnef.com) project that the 5 million milestone will be reached by March this year, just six months after hitting 4 million. Yes, more than half of the sales are in China, and then Europe and the US (poor little Oz, we’ll get there!), but what this tells me, and many other sustainability activists, is that consumers are starting to feel conscious enough about their environmental impact that more are making the switch to sustainable choices at a rapidly increasing rate! And this consumer demand is also motivating manufacturers to find more creative and innovative solutions; in fact, approximately 40% of all companies now say they’ve taken action to improve the eco-friendliness of what they offer. One of the most ambitious to lead the charge here is IKEA – the big wigs announced recently that they’re aiming to use only 100 percent recycled or recyclable materials in their products by 2030 and remove all single-use plastic products from the range by 2020. Whoa! If they can pull that off, it’ll be a game-changer! I don’t know about you, but certainly being in 70
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the green biz means we’ve become more aware of this feeling out there in purchasing land. Even before we had Sustainable Salons, Ewelina and I have for a long time believed that we’re each responsible for the ethical disposal of any waste produced by a product or service we choose to consume (and now our program is built on this!), and judging by the above stats, it seems this golden attitude is finally starting to catch on. On average, more than 45,000 consumers are now visiting a Sustainable Salon every week, and that number is growing. Plus, the Salon Directory on our website lights up with 500 searches a week from clients looking to lessen the footprint of their hair, beauty or pet-grooming service by choosing a Sustainable Salon. We’re also seeing at least two stories a week pop up in local newspapers around Australia and New Zealand highlighting a new Sustainable Salon that’s joined the team, not to mention many more that simply cover the ‘low tox’ choices that many of our member salons are adopting to take their sustainability commitment to the next level. The awesome part in all of this is that the next generation seems to be willing to rebuild the norm for good. (We dream about the day that sustainability is built into every product and service, with no premium attached… that’s when we’ll know that demand has really transformed supply!) The Shelton Group (an agency that markets companies based on their
sustainability practices) released a study this year after spending the last 12 years polling the public to help understand their feelings about sustainability; they found that 90% of millennials will buy from a brand whose social and environmental practices they trust, and – this is the zinger, guys – 95% of them will recommend that brand to a friend. Yep… do you need to reread that? It’s a huge opportunity! Are you taking advantage of that kind of referral system? It’s pretty awesome that the green machine is really starting to warm up! And even though we still have some bumpy seas ahead, it’s time to start thinking about whether you’ll be on board when the ship to a truly sustainable future finally sails. By the sounds of it, your clients probably will be. Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org!
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HAIR: JOEY SCANDIZZO PHOTOGRAPHY: ANDREW O’TOOLE STYLING: JOSIE MCMANUS MAKEUP: KYLIE O’T OOLE
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3 NEW YEAR RESOLUTIONS FOR YOUR SALON New Year’s Resolutions are a great way to start fresh and to get focused on your business goals for the year. Let’s start new habits that will not only make your clients appreciate you more but will also help you build your business and make you more money! New Year’s Resolution #1 - I will keep my clients and build my clientele! New clients who come into the salon and sit in your chair are looking for a place to call home. They are tired of searching. Clients are looking for you to be bigger, better and unique. A great way to keep a new client is through consistent, regular follow up. Clients who rebook can maintain their look with timely visits; re-booking ensures future business for you as a service provider, however if they do not want to set one up before they leave, ask them if they would like a reminder or “wake-up call” a week before they are due for another visit. Be sure to note all the clients you need to call in your planner and MAKE those calls! Next, you should send thank you cards to your clients, regardless of if they pre-booked or not! One week after their initial visit, send a note to thank them for letting you create their new look. Also, why not send them to clients that you haven’t seen in a while, offering them a percentage off their next service or a complimentary salon service. And, send out notes to your best clients who refer new clients to you, always purchase products, and pre-book their appointments. Do not forget about them- these clients are your foundation and 72
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are critical to building your clientele! Send them customer loyalty and referral incentives to show your appreciation. If you happen to know your client’s birthday, mail a birthday card too. New Year’s Resolution #2 - I will attend more educational classes! The salon of today is constantly changing! You need to stay up-to-date on all the latest hairstyles, trends, and products. Continued education is imperative for your success. Be sure to make your clients aware of all of the education that you attend even through your social media platforms. All of your team have different educational requirements, so be sure to assist them all in achieving their goals. New Year’s Resolution #3 - I will utilize my time productively and execute my plan efficiently! Complete what you set out to do. I often write a To Do list to get through my tasks. Utilize your time efficiently. Be aware that whatever gets practiced gets repeated and you will form new habits for success. Break free from old patterns, especially those that did not help you accomplish your goals last year. Start off the New Year right and you will see how fast you will be able to build and maintain your clientele. And remember it is easier to keep an existing client than it is to chase after new ones! A GOAL WITHOUT A PLAN IS JUST A WISH MAKE 2019 THE BEST YET …
STEVIE’S 4 TIPS FOR SETTING AND REACHING GOALS
Strikers are generally the heroes in football teams. They score the most goals.
guidelines, your baseline. This is the line in the sand.
Scoring goals in sport generally makes you a superstar. Now, I’m a superstar in my own movie, my own sport, because my goals are mine. You can’t make my goals. I have amazing companies like Matrix who help facilitate.
2. MAKE YOUR GOALS I’m Pisces, so I’m a massive dreamer… My goals are stupid big! But they say if your goals don’t scare you… they’re not big enough! We can always dream, and dreaming is one thing, but pursuing them is the aim of the game. You need to come up with a strategy to start making those dreams a reality. You need to listen to yourself. We all have those dreams, maybe when you first started hairdressing, before running a column, before the kids, busy life got in the way. Find a place, a park, away from the phone/ clients, staff, kids and think. The ocean is a great place for me… find a place where you can still your mind, breathe and think. Have a pen and paper- doesn’t work in the ocean, but I often come in from surfing and have some epiphany or found a solution to a problem that has been on my mind, or come up with another crazy idea! My poor wife, Mel. I guess I would suggest writing down all of your dreams, even if you think it’s the most daft, outlandish dream ever! Now, look at all your dreams/goals and prioritise. What’s the first step to your goal domination? What is the most likely of achieving? Put them in order and think of them as rungs of a ladder! You’ve got to get to the top! Start climbing that ladder to success
I have kicked a load of goals last year, like winning HairExpo Australian Colourist of the year, buying a house, educating in America, travelling some more for Matrix and still having a holiday to go surfing, even losing some weight. ;) bit to still go. I have my goals written down on the fridge. The writing down bit is important. People talk about time frames: I have a couple with time frames, and some without. It took me well over 10 years of entering to win one of my big ones! But there are plenty more But I get asked a lot by people ‘how’? … How can I do what you do? What do I have to do? Does this 5 year plan look like you?
1. START WITH REFLECTION How do you feel right now ? The reason I ask is, … do you want more? Are you happy? Do you have a purpose ? Now, if you feel great, do you want more? The idea of this exercise in my mind is to set the 74
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3. MAKE YOUR GOALS S.M.A.R.T. Specific: Goals are your line in the sand. Make them specific, the more specific they are, the better the results! Measurable: Set your goal with an outcome so you can measure how far you have come, or find something you can tick off! Attainable: Always set things you can do! Now, all of my goals I can gradually do, some I will do in one go, and my big goals, I’ll achieve in small bites. Realistic: Real is the main part of realistic. I’m not going to be Prime Minister! (as if I would) So, make these goals that you could achieve. You might have to do A,B,C and D to make Z but if
you do those, you can make it! Big, but realistic and often. It takes lots of little goals to make your big one! Time: All the books I have read say you have to have a time attached to it. Maybe if I had that on my Colourist of the Year goal, it wouldn’t have taken me so long. I do have time periods on some of mine. The point of goals is to kick them! Purpose is one of those things that makes us tick as humans. So, a time frame is good. 4. ACCOUNTABILITY Tell someone about your goals, share them with a loved one, wife, husband sibling. The more people who know about your goal, the more opportunity you have of kicking it! I have shared my work goals. Go #TeamEnglish I’ve shared my personal ones with my family, even my kids get the goal spiel.
What I have seen is people talk about change, talk about what they want, but often don’t take the small incremental steps required to make a positive constant change. Make the change this 2019 I’m wishing you all a successful 2019 Big love, Stevie
Bring it on with ColorOn!
For your nearest JOIKEN distributor call 02 8781 0123 email email@example.com visit www.joiken.com.au
HOW DO YOU DECIDE? How do you choose your religion? I mean your colour company, your salon brand partners? How do you decide which company you decide to hop into bed with... Oops …. I mean do business with?
my colour company, 20 years in fact. It’s been like most relationships that have lasted for that long, A JOURNEY. There are good days and bad days. Sometimes they deliver late, sometimes I pay late.
Is it the rep that cold calls and turns up unexpectedly without an appointment booked right as you are about to bite into your first piece of actual food in 12 hours? Or is it the Business Development Manager that calls and demands to speak to the Salon Manager? As I hand the telephone over to the “manager” I think to myself WOW- they have just missed an opportunity to speak with the owner and founder.
The golden question is - why do I do business with them? The answer is: I love the product. The colour keeps me there. I can tell you that I have tried every range. Our core business is blonde hair and grey coverage... Insert the song ‘Nothing Compares’ by Sinead O’Conner in the back ground. We know our clients; every 4-12 weeks female colour and cut. We have every solution to every colour scenario and it always delivers.
How do you decide?
I love the relationship and the communication I have with my sales rep. She says, does and delivers everything she promises to. No, this isn’t a myth, it actually happens! She listens and isn’t offended when I say no. She is flexible. She returns my emails, calls and messages. This is not even always during her work hours or on her work days. We are a large account and she values our business. It doesn’t have to be spoken about, it is communicated by her actions.
What is that special piece of magic that makes you buy from a company? What makes you love them so much that we now see salons calling their companies ‘family’? #wellafamily 114 thousand posts on Instagram? It’s a thing, guys. When consulting the urban dictionary, the word Family is described as a group of people related by blood (but do not have to be), who genuinely love, trust and care about each other... not to be confused with relatives sharing the same household who hate each other. Family- it’s not necessarily about whose blood you have or who you are forced to spend the holidays with, it’s about the people you love and those who love you back. I’ve been in a VERY long relationship with 76
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The last reason I do business with them is the innovation. I want a company that has world class innovation. 30 years ago when I began my career in hairdressing, I had no idea that I would be here loving what I do and wanting another 20 more years out of it. My apprenticeship was full of perms and weekly sets. The industry is guided by fashion and unless you choose a company that has innovation on a global platform
you may be left behind. I see salons making decisions based on price, but I believe innovation is something that needs to be considered. We need comprehensive, relevant solutions. When I look at the “Plex” market, what it’s doing for my business and our bottom line, I wonder if anyone realised 10 years ago that we would have Instagram influencers telling our clients that they need to ask us for a Plex? No way! Innovation makes the job of training hairdressers easy. So, I guess now you want to know who this company is that I have aligned our business with, that delivers the best colour I can find with shine, condition and results, who has reps who do what they say they are going to and of course, who is this company that delivers world class innovation? Schwarzkopf Professional. If you haven’t checked out their new range of demi permanent Vibrance colours you need to. It’s next level. There’s some serious innovation right there. Among other benefits, it is a disco ball of shine over your client’s hair. The multiple developer strengths and formulations allow you to choose what you want to create for your clients. Add depth and shine, tone without breaking base and yes, it also covers grey. It’s a game changer for us, the creativity is limitless, and we love it. What is it that you like from your colour company? Send me a message xx Facebook/kirstiesaunders Facebook/woohoosalon Intagram/woohoosalon Linkedin Kirstie Stafford
CCCreate reateaaaV arietyofof ooks from reate VVariety ariety ofLL Looks ooksfrom from urls toW W aves CCCurls to toto SSStraight Create a aves Vaves ariety Ltraight ooks from urls to W toof traight with these A mazing with these A mazing C urls to W aves to Straight with these Amazing STYLING PRODUCTS withPRODUCTS these A mazing STYLING STYLING PRODUCTS STYLING PRODUCTS
• Beautiful movable hold • •Beautiful movable hold hold • Beautiful Enhances hair'smovable natural texture Beautiful movable •• •Enhances hair's natural texture • Enhances hair's natural texture Adds definition to hold any hair style Enhances hair's natural texture •• •Adds any to hair style • definition Adds definition any hair style Great Curls tototousled Adds definition totoany hair style • Curls GreattoCurls tousled •• Great tousled
• Great Curls to tousled
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Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
RETAIL ROADBLOCKS “If your customers are emotionally attached to the process… they will be emotionally attached to the purchase!” As a business owner, it is up to you to ensure your customers’ / clients’ experience are not only enjoyable, but also easy. Recently I went into a bakery that had opened in our local area. Whilst I was waiting to be served, I overheard the owner of that bakery complain to the customer she was serving that “no one seems to buy small purchases at her business” and “everyone seems to just go to Coles or Woolworths”. As I was waiting I noticed a sign that was taped next to the counter “Eftpos $15 minimum”. Now you don’t have to be a rocket scientist to realise that this WOULD be a deterrent for anyone wanting to buy something. What she had done was put a “roadblock” in the way of her customer’s experience. This then begs the question… What roadblock are you putting in the way of your customers’ experiences? The amount of business owners who rarely check their customers experiences are staggering. Sales should be the lifeblood of any business but too many times there are so many roadblocks that get in the way of the sale. Some business owners then blame the downturn in the economy, inflation, lack of consumer confidence, and so on for the decline in sales, but in reality, it was self-inflicted. Are your staff trained in sales? Are your “systems” getting in the way of how a customer can easily deal with your business? Do your customers really know about everything that you sell? Whilst these may seem like simple questions, you might be surprised when you actually find out the answers to them in your own business. One area that seems to be a big one that can easily be fixed 78
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is the speed in which some businesses take to get back to a customer / client inquiry. I have lost count on how many times I have either left a message to be called back or filled out the dreaded “contact us form” on a website, only to never hear back from that business. They have put a customer engagement roadblock in place. I was in a salon recently doing my Customer Culture training and to my surprise I couldn’t see any of the hair products for sale. When I asked where they were I was quickly told that “they are under the front counter, and we only bring them out if a customer asks if we have any products that they can buy!” Huh? So that salon’s theory is the customer instigates the sale and purchase. It was no wonder that product sales only accounted for 3% of their turnover. What a massive retail roadblock! Making purchases hard is a roadblock you have to remove! Another roadblock that I see every now and then is the “cash only” roadblock. This is something that I never understand as it is a great way to advertise your competitors. We all need to make everything EASY for our customers, not harder. Just like a chef who never tastes their cooking before serving, a business owner who never experiences what their customers have to experience, will have a short-lived business. Your customers want simple and easy experiences. Don’t put roadblocks in their way otherwise they will just go somewhere else. Justin Herald is the Managing Director of Customer Culture, and creator of the Customers First online customer service training program He is the Author of 8 International BestSelling books and speaks at over 80 conferences each year. www.CustomerCulture.com
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WHY YOU’VE CREATED YOUR OWN FINANCIAL STRUGGLE AND HOW TO FIX IT By Jessica Giles
A hard-hitting article title, especially from a first time contributor to the incredible Hair Biz magazine right?! I am so thrilled to connect with you through this fabulous publication and support you to create the financial ease and freedom that you crave, which is likely a far cry from how you are currently feeling about all things money! I’m Jessica Giles and my business is Chic Money. Through my signature program the Money Mastery Academy, I partner with visionary and passionate salon owners to heal, transform, upgrade and redesign their entire relationship with all things money. One of my beautiful clients, Hayley, shared with me the other day that when she joined the program, she was crippled with credit card debt and money fear, and now the biggest issue she faces is where to expand her booked out salon to and where to buy her country house! These are the results that are available to you also through the journey of what I am sharing with you today. 80
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THE INNER CREATES THE OUTER
I know how easy and tempting it is to blame any manner of outside influences such as your landlord, salon location or time of year as to why your business is struggling. It’s much easier to hide out there than to shine the light directly on yourself as to why money is tight and the credit card is inching towards its limit!
internal, subconscious beliefs, conditioning, patterns and behaviours with money. I feel at this point I want to give you a hug. I know this is hard-hitting and hard to hear: you, my love, are the problem, but you are also the solution.
Today I want to share one of THE most powerful concepts of money mastery to you – your roots create your fruits.
This is actually the best news, as you are the only person in the world you can fully control. You have the keys to your Money Queendom, my love, and I’m here to help you grant yourself full access and control.
Everything that is going on within you is creating your external results. Everything happening outside including the dwindling bank account, mounting supplier bills and unpaid superannuation is a mirror and reflection of your
I invite you to consider what was your first thought about money this morning? I am going to bet (and as a cautious accountant, this is saying something!), that thought is directly
related to your current money situation. Thoughts such as: “I LOVE money!” indicate a flourishing and growing income flow and bank account. Whereas, thoughts such as “Where did that direct debit come from? Money is SO stressful, I’m never going to get out of debt!” is more indicative of financial stress and struggle, resulting in a less than ideal bank balance, debt and a unhealthy dose of self loathing and fear! Can you see how that internal dialogue is creating your external results? I’m not here to say that throwing pink paint and the odd “I am a money magnet” mantra is all that is needed to transform everything, but awareness is the first step to change and at least now you are starting to become aware of the connection between your thoughts and your reality! My love, no one is coming to rescue you, and even if they did, you would end up right back where you are. Chances are this isn’t your first go on the stressful money merry go round! And for good reason, we repeat what we don’t repair! The issue isn’t the economy, the salon down the road or your number one senior who left to open her own salon. Your problem is the story you are telling yourself about these circumstances and that story is directly related to your money conditioning and patterning. Here’s the thing, every experience is neutral, it is us who assigns meaning and emotion to
everything we encounter. This meaning is usually shaped by our stories, patterns and conditioning that we have inherited as young children from those around us. Think about it, darling, what words did you hear about money as a child growing up? “Money doesn’t grow on trees”, “we can’t afford that”, “there isn’t enough money for that” are all common phrases my clients share with me, and that I heard my fair share of growing up also! Until you do the work to rewrite your relationship with money, chances are these phrases are running your life, and perhaps you’ve even said them out loud to others, including your children also! My intention through this article is for you to begin to connect with the relationship you have with money, so what are the dominant thoughts, feelings, and emotions you have with money? Are you and money BFF’s or would money cross the road to get away from your negativity and projections? Again, confronting to consider, but this is where the key to your Money Queendom lies, my love. The path to wealth is passion, and how you feel about money directly impacts your bank account. For the next 24 hours I invite you to carry a notebook or open a new notes file in your phone and record every thought and feeling you have about money. Observe what comes up for you, how it makes you feel and what your energy and
emotions are. Then tomorrow, take out that notes file and begin to rewrite your relationship with money by taking every thought you aren’t in love with, crossing it out, and replacing it with your new money rule. Example: Money is so stressful Becomes ‘Money is a source of joy’, ‘Money makes me feel relaxed’. Congratulations darling, you are rewriting new neural pathways that will support you to create the wealth and freedom you desire and deserve, celebrating you! Small steps add up to quantum leaps and this is precisely how wealthy women are created, by consistent and passionate commitment to creating transformation and wealth. I am thrilled to support you. Financially empowered women will save the world, beginning with their own, and now is your time! You’ve got this! Ready to fast track your path to financial freedom? I invite you to consider my life changing 6-month program the Money Mastery Academy. Your ultimate money mastery home to uplevel, heal and transform your relationship to money in a luxurious and feminine way, no elimination or deprivation in site! You can learn more about the program here: www.chicmoneymasteryacademy.com Hair Biz Year 13 Issue 1
IS YOUR ABILITY GETTING IN THE WAY? By Kym Krey
If the words ‘make more money’, ‘get my life back’ or ‘work more on my business, and less on the floor’ have featured at the top of your resolutions list, listen up- the key could be in how you’re managing your team. If your column is jam-packed (with a waiting list) but your staff have gaps you could drive a truck through, or if you’re the one making all the money and your staff don’t even go close to target, it’s likely that you’re playing by the wrong rules. You’re trying to achieve business success by being a great hairdresser. Two different mindsets; two different sets of skills.
business, I’m guessing you were once quite the superstar for someone else, right? You were the stylist who hit their targets constantly, retailed, rebooked, dotted the I’s and crossed the T’s. You were a real ‘gun’ and because you did such a great job for someone else, one day you thought it was about time you did it for yourself, right? (Or at least stepped up to a management role).
You see, it’s now no longer about what you can do yourself, it’s about what you can get other people to do.
So, you hired your first team members and of course, fully expected them to do exactly what you used to do. I mean, it’s just common sense, right? They’ve worked in a great salon, they’ve been hairdressing for a number of years, they should just know this stuff, right? Ummmm….. no……
If you now own or even manage a salon
And that’s where it all went pear-shaped…….
You need to get yourself a software upgrade: ‘Coach 2.0’.
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In fact, it’s this belief that might be at the root of all of your staff performance frustrations. You are the owner because of the way you think. Your staff are likely not yet at your level. You know more, you’ve experienced more, you’ve just got more pieces of the ‘Ahh, I get it now’ puzzle in place. If you want to excel as a manager, you first need to surrender the idea that your staff should think like you do. That they should just do it. That because you can do it, they should do it too. If you’re running your business by expecting that your staff should think like you, you’re sunk! It’s hardly ever going to happen. Because if they thought like you, they’d be out doing their own thing, just like you are. And if your business success relies on being able to find people who do think like you, it’s going to be a long, tough
climb for you. If you need Superstars to walk in the door to make it work, it’s no wonder you’re frustrated.
you like to do…not ‘Oh, but I prefer to do it like this’. Nope. It’s ‘this is how we roll…. every client, every time’.
needs further effort and how targets can be achieved and refocus them on the job at hand: what excellence looks like in your business.
You don’t need to be someone who employs superstars. You need to be someone who grows superstars. You need to be the calibre of leader who takes good people and grows them into great people.
This part is absolutely non-negotiable. You see, when you market to your new client, you make them a promise- of the level of care they will receive if they place their trust in you. Ensuring that every stylist follows this process every time, enables you to keep that promise. If you’re letting your staff do whatever they feel is best, your results will be hit and miss at best.
I often say that this is the price of performance. If you want great results, this is what it takes. Your sheer commitment to continual growth and improvement by prioritising time for these chats shows your team loud and clear, that you’re serious, and does wonders for keeping the vibe of your team ‘up’ and positive.
Yes, you need to find your ‘tribe’ and that means finding people with similar values, a similar sense of ethics and who want to be part of something really exciting and special. Let’s call these the right ‘raw ingredients’, but you need to take these raw ingredients and nurture them into a masterpiece. So, let’s talk about what it takes to turn good-but-slightly-‘undercooked’ people into rockstars. There are 6 steps to getting this right:
1. CARDS ON THE TABLE.
At the start of any employment relationship, you need to know (and talk about!) exactly what’s expected of each other: • This is how we ‘play’ here - We do ‘excellence’ - We’re a team and a ‘work family’ - This is how we agree to behave at work • Here’s what will be expected - Best effort every day - Total focus on the client - Being a responsible grown up (be on time, do what you say you’ll do etc) - Commitment to continual, ongoing learning • And here’s what’s not OK - Gossip… ever - Dishonesty - Irresponsibility, etc Whatever you intend to expect of them down the track, you need to gain agreement on right now, at the start. You can’t expect it to ‘just happen’. If they agree to your expectations and you offer the role on that deal, then you have a nice, firm foundation on which to build accountability.
2. HERE’S WHAT SUCCESS LOOKS LIKE.
You need to document (written or video) and train (until it happens in their sleep) precisely how you want your clients looked after… stepby-step. You must create your own ‘Client Journey’ which shows exactly what happens, when and how. Even though they came from a great salon, how you like things might be quite different to what was the ‘norm’ there, so SPELL.IT.OUT. Again, you can’t expect them to just magically know what you want them to do and it is certainly not common sense. They’re not mind readers. Give them the best chance of being successful for you by showing them (again and again if needed) exactly what success looks like. Not something like this… not just the bits
“YOU DON’T NEED TO BE SOMEONE WHO EMPLOYS SUPERSTARS. YOU NEED TO BE SOMEONE WHO GROWS SUPERSTARS.” 3. MEASURE EVERYTHING!
Another great benefit of having such a clear, step by step process, is that your service expectations now become very easily measurable. You can literally see if each staff member is delivering expected standards of service because your numbers will tell you a story. Each step of your Client Journey has a KPI to measure it and the numbers don’t lie. In fact, they’ll show you exactly what’s being done well, who’s doing it (and who’s not) and what needs your immediate attention to rectify a problem or improve results. All in black and white, right under our nose.
Your staff must track their own results. This is the key to accountability. Just looking at a computer screen alone does not make me feel accountable for the level of care I’ve delivered to the clients you’ve trusted me with today. Having your stylists update their results daily on a weekly report prior to leaving is immediate feedback on their performance for that day. A quick comparison between what they achieved and what you expect in all areas (‘Care Factor’/ retail, rebooking, consultation skill/av $ client etc) will show you exactly where the gaps are. Then, it’s over to you.
If you set performance expectations (KPIs) which are not met and nothing is said or nothing ever happens, how seriously do you think they take your performance expectations? As the coach, your most important responsibility is your ‘Continual Coaching Routine’; the conversations you have with your staff daily, weekly monthly, quarterly, which share feedback on what they’re doing well and what
6. MANAGE UNDERPERFORMANCE.
You’ll need to expect that somewhere along the line, you’re going to find yourself with a staff member who, despite your genuine, consistent coaching efforts, does not meet your minimum performance expectations. Whilst dealing with this is a whole topic in itself (get yourself along to Salon Leader’s Bootcamp if you want to master this!), we’ll cover it briefly here. Firstly, don’t avoid or ignore it. Imagine how demotivating it is for the other, high performing members of your team to be trying so hard and giving you their all but working right next to someone who doesn’t. Make no mistake… they are watching to see what you do. If you do nothing, you’ll likely find their enthusiasm dropping by the minute as they realise that all your inspiring words about excellence were just that…. words, with no substance. You need to be clear that what you expect is what you expect and that compromising on the quality of your client’s experience (which is meeting your service KPIs) is not an option. With that decision made, your role is either coaching up or coaching out. As long as someone is trying their best and we’re seeing even slow growth or improvement, I’ll keep working with them, but when I’m getting push back, apathy or a lack of commitment to our agreed standards, we begin a different conversation. The great news is that if you have invested in the continual coaching routines I’ve explained, you’ll have a paper trail and a proven record of genuinely trying to help your staff member improve, should you need to produce it. So, if making more money without having to kill yourself is on your new year To-Do list, rethink how you’ve been coaching your team. The only way you’ll be able to scale & really grow your business is if you can develop a superstar team which takes your die-hard commitment to what I call your Accountability Structure- the 6 steps above. Coaching great leaders to grow high performing teams is what I do best. If you’re serious about making this your year to grow, get in touch, and let’s make magic happen! Kym Krey is a specialist Salon Business Mentor who gets SERIOUS results with her clients. If it’s time that you turned your business around and created a life you love, get in touch at email@example.com Hair Biz Year 13 Issue 1
IT’S ALL ABOUT WHY By Caitlyn Menzel
So, here we are at the beginning of another year, and what a massive year 2018 was for so many people. Hear me out while I get a bit “spiritual gypsy” on you, but 2018 was a universal nine year; we have reached the end of a compete nine-year cycle of our lives. That, for a lot of people meant tying up loose ends, completing unfinished business, and certain relationships and behavioural patterns coming to an end because we were made to face our karmic debts, better known as dealing with the results of our past actions and decisions. For some, it was downright rough, emotionally ‘confusing’ if you will (especially because mercury was in retrograde for-ever!). So as one door closes, another big, bright, exciting one opens, but if you refuse to release the past, you will be unable to adapt to the changes ahead, and achieve those “new year, new me” goals. I’m nearly done with the numerology stuff, I promise, but 2019 is a year one. Year ones are my all-time favourite because they welcome a journey of change, new beginnings, independence, and best of all, becoming who you really are. In the new year, no matter how familiar things seem, you are on an entirely different pathway now. The first year of a brand-new nine-year cycle of your life will urge you to create a more satisfying existence, while welcoming growth and understanding the purpose of everything that’s happened in your past. Year one is super exciting. So, how do we kick off year one? Every January I hear of people and potential coaching clients who have failed their “resolutions” a few days in, with excuses flying around like seagulls over hot chips. Do you wanna know why? Muddy, inconsistent, pointless and bullshit ‘resolutions’ instead of strong, clear visions, and goals with a purpose. 84
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So many of us believe rolling into a new year means the past gets eliminated and so we make all these ridiculous plans without creating any positive changes, then we punish ourselves and end up falling back into the same habits of the year, or years before. Give yourself time to focus on what you really want, and no that doesn’t necessarily mean setting a fifteen-year goal and breaking it down into a month-by-month of precisely where you need to be and when. If you’re anything like me, I am a ‘right now’ person, to be completely honest, I am spontaneous AF and don’t even know what I will be doing next month, my goals and plans have been known to literally change in a minute. That’s okay for you to be the same, as long as you have something bigger and better that you’re striving for all the time (and FYI, most entrepreneurs are exactly like this, crazy and annoyingly impulsive). So, you want a new car? To grow your team? To lose weight? Which new car? Why? How much is it? Are you loaning or paying cash? And to grow your team, by how many staff? WHY? Why do you need a bigger team? How much do you need per week to facilitate that? How are you going to get that increase in sales? Where do you even begin? It’s all well and good to sit here and say you want ABC, but WHY? There has to be a reason and you have to be specific. Which sounds more appealing, “I want more staff” or “I want to add three seniors to my salon, so that I can step back off the floor, have time with my family, go on an annual holiday, and grow my business from the sidelines”? “By adding three seniors I will generate an extra $10,000 per week and that will allow me to step down completely, finish my salon renos and get to Bali twice a year. I will also have a bigger budget for marketing and staff training, allowing more growth again”.
Wording, mindset and ‘why’. This is one of the first things I make my coaching clients get clear on when they start working with me. Growing by three staff? When you only have two staff now? Sounds out of reach, right? WRONG. Don’t let that ego rear its head and tell you that you can’t when you absolutely CAN. Here’s a little food for thought, one of my favourite quotes of all time; if you aim for the moon, you likely won’t get off the surface of the earth, but if you aim for the stars, you will at least get to the moon. So, if you aim high you will achieve high, and if you don’t hit your goal, you’ll still be happy as Larry, but if you aim low, you’ll stay low. How do we start to strive for our goals? WRITE. THEM. DOWN. or create a visual board like I do, have your goals visually around you all the time, phone background, bathroom mirror, car dashboard, wherever you’ll see them all the time, and the other thing? SHARE YOUR GOALS. Have someone (like an awesome business and life coach like me) or friend or family member, to keep you accountable and remind you of your ‘why’ and the goals you want to exceed. Don’t let your ego overtake your vision. The best way to bash your ego down into the hole it tries to crawl out of, is choose purpose over passion. Passion runs hot and then burns out, while people with purpose (think of it as passion combined with reason) are more dedicated and have control over their direction, habits and choices. I am going to leave you with this: size matters, lol, so go big, because no goal or dream is ever too big. Don’t get overwhelmed or let your bullshit ego tell you that it’s out of reach- you can do anything you set out to when you have clear vision, a positive support network, and an honest ‘why’. Let’s make 2019 your bitch.
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APPRENTICESHIPS: CONNECTING WITH GENERATION NEXT By Anthony Gray, Matters In Gray
Like the itch that you can’t scratch, the quest for quality staff is the number one talking point across the industry. The bright lights of the peak Christmas season bring this into focus like no other time of the year. While this problem is not a new one, the quest for hairdressers to fill vacancies has peaked. At our RTO there are 40 Salons with which we currently work that have approached us looking for staff. In the many years that we have been working in the education space, the current state of play is all-time in terms of the extent of the shortage and the impact that it is having on salons and the wider hairdressing community. Like all things in life there is no one root cause and blame can be apportioned to a number of factors and industry changes. But the smoking gun in amongst the range of factors is the decline in apprenticeship numbers over the past 10 years. On average, apprenticeship numbers across the country are down approximately 20% over that period. From our lived experience working with salons, the decline can historically be traced back to the Global Financial Crisis (GFC) of 2007 and 2008. While the Australian economy appeared to ride out the GFC better than most, the financial headwinds that impacted consumer spending had a ripple effect that left its mark on the hairdressing industry. As a training business, we braced ourselves for the expected downturn after the initial shock in 2008, but the signs of a slowdown in the number of apprenticeships were not immediate. It took until early 2010 for the effects to start to filter through and for the number of apprenticeship sign ups to slow. In real terms, salons did not put staff off at the time of the GFC, but in the years following, salon staffing levels reduced by natural attrition. Salon owners were cautious, and many salons did not replace those who left their businesses. Subsequently the by-product was a move in the short term to a greater use of casuals and part time stop-gap staffing options. Fast forward to Christmas 2018 and from a positive perspective, business is in a better place and everyone is crying out for staff. While the short-term poses challenges to bridge the gap, the saying that necessity is the mother of invention holds true. The good news is that in addition to the tried and tested training models, there are a number of industry initiatives and creative options available to salon owners. As always though, the common thread for all of these opportunities is in creating relationships. Building community relationships form the basis of some of the best opportunities for attracting new staff. At the forefront of these opportunities is 86
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access to the next generation of hairdressers through the school system. A growing number of salons are taking advantage of the opportunity to connect with these budding hairdressers. School based traineeships or apprenticeships where students in year 11 and 12 either complete a Certificate II in Salon assistant or complete up to 40% of a Certificate III in Hairdressing provide the perfect introduction to the trade. In practice, students will work in the salon one day per week during year 11 and 12 building practical skills, working in a team and progressing through formal qualifications supported by an RTO. In addition to school-based apprenticeships, a number of schools and colleges run vocational Certificate II programs. Strong industry focussed programs of this nature will incorporate a substantial industry placement component. A low-cost option with a limited commitment required, vocational placement provides the opportunity for salons to identifying aspiring hairdressers who are a good fit. School based traineeships and vocational placement allow a salon to try before they buy. The natural progression for a promising schoolbased hairdresser is for them to roll over into a full time or part time apprenticeship on the completion of school. Supporting these community relationships, the wider industry is also playing its part in putting hairdressing front and centre. With the hashtag #choosehair the AHC has recently partnered with Skills Road to target school leavers, parents and career advisors with the ‘choose hair’ message. The Skillsroad website is an amazing resource that links employers, parents and teachers with opportunities and insights into career options. Other new technologies are also emerging to tap into and attract new employees through the sharing economy. Through 3-day salon assistant education, PILOROO are providing a workforce of salon assistants to support industry. Not only does it provide access to a bank of salon assistants, it attracts a new group of employees to industry that may otherwise
be working in other fields such as hospitality or retail. RTO’s are also the gate keepers for many new entrants to industry so a strong working relationship with your local college can be a great source of potential team members. An understanding of the employment options for those who complete fast track or fee-paying courses can present opportunities that may otherwise may not have been considered. An open mind to mature age apprentices who have completed their training through a college pathway can be surprisingly rewarding. The result is often highly motivated, reliable employees who are grateful for the opportunity to follow their dreams. With government incentives in place for employers in most states, playing to what has been a traditional strength in our trade and committing to a strategy of ‘growing your own’ is key. Competition in the job market for the brightest talent is fierce with a broad range of options and choice available for potential employees. Building community relationships and connecting with schools, colleges and directly to new entrants through emerging technology platforms provides an opportunity for a sustainable future and a clear pathway to attract the best and brightest.
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WHAT SETS A SUCCESSFUL SALON OWNER APART FROM THOSE WHO STRUGGLE? By Adrienne Varga
Do you ever wonder why some businesses succeed while others fail? We all know two salons or beauty clinics that seem to have the same potential – yet one is on a certain path to success while the other is firmly stuck in struggle street. Why is it so? The answer’s not what you might think – that the booming business is in a better location, has spent a fortune on big branding or is undercutting the market on price. No: the solution lies with the clinic or salon owner. So, let’s take a look at what sets a successful salon owner apart from those who struggle. What do they do on a daily basis that you could implement straight away to start positive change in your business? They look to themselves for the answers. Stop for a moment and look into the mirror. It’s what successful people do – take their time, reflect and be openminded about how they can step-up and make real, lasting change. If you’re not where you want to be in your business, it’s because you haven’t yet learned what you need to know to get there. Look closely. What kind of leader are you? Does your team know what you expect? Do you trust them? Maybe you think it’s plain bad luck that your team is underperforming, your customers are complaining and your retail’s gathering dust on the shelf? You can make all the excuses in the world, but the truth is there looking back at you – you have to be the change. What’s standing between you and success is YOU. They have a clear plan. Entrepreneurs plan the way ahead. Always. Every day. Every week. Every month. Whether it’s a team training schedule, a marketing calendar for the next twelve months or a checklist for today, a clear plan is the framework you need to get stuff done. Savvy business people include their team in the planning, so everyone understands the goals and expectations. If you find yourself changing your mind, switching direction all the time or feeling totally overwhelmed by mid-morning, it’s because you haven’t set a clear plan. They know the difference between a leader and a boss.
Do you ever wonder whether you’re a boss or a leader? Do you understand the difference?
Learn to trust your team. Let them prove what they can do. You’ll be surprised just how talented they are.
Bosses manage their team members, assign tasks and tell them what to do without explaining why or even how. Bosses don’t ask for team input or reward effort. They don’t encourage training or create career pathways.
They never stop learning.
Leaders communicate openly and clearly. Leaders bring their team along on the journey, inspiring them to be creative and innovative. They bring out the best in the people around them.
The day you decide that you know everything is the day you give your business a death sentence.
People love to follow leaders; they become dedicated to them. And nothing beats a loyal team member who wants to contribute to your business success. Engaged team members share your goals, understand your aspirations and work with you to make the magic happen. They switch on a powerful mindset. Successful salon owners have a completely different mindset that sets them apart. When things get tough and they hit an obstacle, they don’t give up. They understand that when you say to yourself “I can’t” you’re actually telling your brain to “stop working on it”. They know to ask the right question: “How can I?” This sends a signal to the brain: “start working on it”. Your brain is magical. It will come up with great ideas for you, over and over again. Keep asking and eventually the solution to your problem will present itself. They manage their time and delegate their tasks. Successful people understand the importance of time management. They are persistent, disciplined and able to focus on what matters. Entrepreneurs delegate to those around them. They get that other people are capable and trustworthy and that trying to do everything for yourself is a recipe for disaster. They surround themselves with a great team – people who are willing and able – then they lead them to success. Trying to control every single thing in your business sets you up for a bitter experience. Before long you’ll feel overwhelmed and very lonely.
Successful business owners believe in improving themselves. They’re open to new information, fresh ideas and smarter ways of doing things.
Everything in life is undergoing constant change. To be successful, you need to be educated on multiple levels. You might be a five-star hair stylist or a highly qualified beautician, but do you really know how to manage your team, your finances and your business? No? Then start learning. They are flexible. Successful business owners know how to step back outside a situation and see it without emotional attachment. If they need to change their thinking on something to achieve a better outcome, they do. They’ve gone beyond the “ego” state to where it no longer matters who’s right and who’s wrong. What counts is what needs to change to move their business in the right direction. The more flexible you are, the more likely you are to turnaround even the most uncomfortable situation for your advantage. Successful business owners know that failing is part of having a business. They take each situation, analyse it, use what’s important and leave the rest behind. They’re confident they’ll always find a solution, no matter how big or small the challenge seems. Over to you. You CAN have the work life balance you crave and you CAN have a business that makes you the money you deserve. As Robert Kiyosaki says in his book: “A little greed is healthy; it helps you to move forward.” Get greedy, make like an entrepreneur and start steering your salon or clinic to success. For more salon wisdom email ZING Coach Adrienne Varga email@example.com or visit www.zingcoach.com.au
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4 HOT DIGITAL TO DO’S FOR YOUR SALON IN 2019 By Estelle Oliveri
This year, give your Digital Presence the KICK it needs! The 4 focused areas below are Hairpin Digital’s top To Do tips for 2019. Get this right EARLY in the year, and by December 2019, you will notice a difference in your digital efforts. Don’t let another year pass you by! Focus on what WORKS digitally and remove all the ‘noise’ around you. GOOGLE REVIEWS
Reviews on Google are the highest form of credibility your business can attain in the digital world. In 2018, we at Hairpin Digital noticed an increase in salons becoming more active in attaining Google Reviews, however we have a long way to go! This year, become more proactive on Google and learn how many reviews your business has compared to your competitors in your local area. If you’ve got more than 100 recommendations on your Facebook Business Page, then you can acquire at least 25 reviews on Google. For clients to write your business a Google Review they are required to have a Gmail account. Chances are that a good portion of your existing clients already have a Gmail account. Work hard at this one! Make Google Reviews your primary focus in early 2019. Build and build on your reviews on this platform and you will start to see direct results from this in the second half of the year. Set yourself a goal, if you currently have 4-10 reviews on your Google listing page, aim for 50 reviews.
After a client leaves your salon, do you have a digital survey form they can fill out? Depending on which online booking system you have, digital survey forms can be sent via SMS or emailed to clients after their salon visit. Digital surveys are a great way to funnel your greatest fans toward writing you a review at your chosen online review site (go for Google!) or allow you to address issues before someone writes a negative review online. You can setup a survey easily on the platform Survey Monkey (www.surveymonkey.com). If you need some help getting your survey set up, get in touch and we’ll be happy to help you get it going.
FACEBOOK MESSENGER CHATBOT
2018 was the year that businesses were introduced to the notion of “Chatbots”. If you actively read social media forums, attend workshops or follow social media gurus, Facebook Chatbots would have surfaced as a hot topic. Chances are you’ve already engaged with one through your personal Facebook messenger app. However, if you were living under a digital 90
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rock in 2018, Facebook Messenger Chatbots allow you to ‘chat’ with potential clients via an automated conversation that you preprogrammed, allowing you to get on with what you do best in your business. Facebook Messenger Chatbots are setup within third party platforms and connect to your Facebook Business account. It can be setup yourself, or you can get a Digital Marketing agency to setup a more complex version for you. The ultimate benefit of setting up a Facebook Messenger Chatbot is having your own “digital concierge” or receptionist who can answer commonly asked questions from potential clients and funnel new and existing clients through to your online booking system. If you haven’t already joined the Facebook Messenger Chatbot bandwagon, why not? What is holding you back from this fantastic digital marketing tool? Add this to your MUST HAVE list for 2019.
FACEBOOK & INSTAGRAM ADVERTISING
Let’s face it, organic reach is DEAD. Posting regularly to Facebook and Instagram does three things - 1. Posts are presented (initially) to less than 1% of your existing clients telling them that your business is still active. 2. Posts show new potential clients who seek your business
page that your business is OPEN FOR BUSINESS. 3. Posts uploaded show potential and existing clients the quality of work and products available in your salon. Sadly, since 2013 organic reach of posts has declined rapidly. If you want your business to be found on social platforms and reach new people, the option is to advertise. Advertising on Facebook and Instagram is NOT BOOSTING posts. This is not a recommended strategy - and only puts your hard-earned cash in the social giants’ fat wallets. Advertising on Facebook and Instagram is quite cheap compared to other marketing channels. In 2019, if you want to stand out in the crowd in social media - set aside an advertising budget for the entire year - a minimum of $2000 or approx. $165 a month (that’s less than $40 a week!). Start your advertising on the right foot in 2019. Either learn how to advertise properly or get in touch- we’d love to help you! Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective digital marketing solutions for businesses focused in Hair and Beauty. Join Hairpin Digital’s Facebook Group – SALON SOCIAL MEDIA GROUP and keep up with the latest with every social media for salons. Hairpin Digital is aligned with Geoffrey Herberg Education.
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HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...
Published on Jan 16, 2019
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...