Year 12 Issue 1
THE NEW GOLD STANDARD OF STYLING HAS ARRIVED
C onversat ion
Register Your Interest Today. Strictly Limited Membership. Payment Terms Available.
The only independent Club for the hair, beauty & barber industries combined. Ideal for Business Owners & their teams!
Become a member of Club Mocha & join the Mocha Team in Hawaii in 2018 for a fun filled 5 Day Conference.
i i a w a H
h o l
A mocha publishing initiative
To register your interest, membership information and pricing Email: email@example.com | Website: www.mochapublishing.com.au
ANNUAL MEMBERSHIP TO CLUB MOCHA WILL ALSO INCLUDE OTHER INDUSTRY BENEFITS Discounted tickets to industry events, free subscription to Mocha Magazines VIP invitations and more…
Outstanding Speakers, Team Activities, Networking Rest and Relaxation, Sharing, Learning Growing, Winning and most importantly… Collective Fun!
WHAT TO EXPECT
5TH AUGUST - 10TH AUGUST
- FEATURING -
Bar Open from 2.00pm
THE BEST BARBER TALENT IN AUSTRALIA
WAHL EDUCATION & ARTISTIC TEAM
UROS MIKIC / STEVIE ENGLISH / KOBI BOKSHISH / PAUL RICUPITO
MATRIX DESIGN TEAM
.. ZOE IRWIN / UK
FULL DAY TICKET APPRENTICE PRICE $149
Ticket includes Morning Tea and Lunch, Show Bag & Your Passport Full of Special Educational Offers for 2018
SUNDAY 29TH APRIL 2018 / 10.00AM â€“ 4.30PM
The Boulevard Room, Brisbane Convention and Exhibition Centre Grey Street, South Brisbane, Qld
HAIR BIZ FORUM
TICKETS ON SALE NOW www.hairbizforum.com.au
TROY AND ZARA HUMOUR AUSTRALIA!
- WITH -
PILOROO CLIVE ALLWRIGHT & KELLY GRANT THE M COLLECTIVE LAURA MACLEOD & MELISSA RISSMAN
& SECRET SALON SOCIETY
BRODIE & THE ROKSTAR CREATIVE TEAM JENNI TARRANT / BOND HAIR RELIGION DENNIS LANGFORD / TONI&GUY PAULA HIBBARD / PAULA HIBBARD EDUCATION DARIO COTRONEO / DCI EDUCATION THE SECRET FOX THE FOX AND THE HAIR
RYAN KING / NATHAN YIP / TOM WHITE
LIâ€™L OFF THE TOP JULES TOGNINI / SAM JAMES
- PLUS -
ON THE COVER 26 The Science of Drying Your Hair - ghd By Tim Moore 28 The Science Behind GHD GOLD® STYLER
48-50 Bringing A Colour to Market – muk
REGULARS 10 Editors Letter 18-22 Industry News 82-83 Hair Shop
PROFILE 34 Works Like A Charm 42 Top Ten Tips for Developing a Salon Education Program By Geoffrey Herberg 44 The Business of Wella with Steve Keating 52 Creating your own Retail Brand 54 Building a High-Profile Clientele By Caterina Di Biase 56 Welcome to the World of Wella 58 Salon Hair Care’s New Growth in South Australia
INTERNATIONAL FEATURE 12-14 Jamie & Sally Brooks AKA Brooks & Brooks FEATURE 16 10 Minutes with Jason GreenHalgh 24 Uros Mikic completes the trifecta 40 Redheads By Kristina Russell 46 A Desicated Life – Bio Ionic & Agave
SALON PROFILE 30-32 Like Bees to the Honey - Honeyeater
2017 AHIA WINNERS 38 Toni&Guy Newton – Franchised Salon EVENTS 60 Chisholm Showcases Top Talent in CBD 62 British Hairdressing Awards 2017 64 Toni&Guy Culture Shock COLLECTIONS 66-67 Toni&Guy – Futurewise BARBERING 68 From International to Interstate By Lance Liufau 70 Who is Sofie Pok? BLOG SPOT 72 Trichology with Simone Lee
74 Doing Nothing By Linda Woodhead 76 Current State of Mind By Steve Corthine 78 Let’s Close the Loop By Paul Frasca 80 Aussie Aussie Aussie Oi Oi Oi By Kirstie Stafford BUSINESS 84 How to Kick Your Salon’s Kerb Appeal into Overdrive By Marie Drever 86 The Management Conundrum By Narelle Lancaster 88 Why It’s Time to Start Boosting Your Facebook Posts By Tahlia Shorter 90 Give Your Business A Strong Digital Presence in 2018 By Estelle Oliveri
*In a test of 128 consumers, significantly more consumers agreed that ghd gold® was better than ghd V® styler for leaving hair sleeker, smoother, shinier and healthier looking.
THE NEW GOLD STANDARD
Transform your every day. The new ghd gold® styler. For sleeker, smoother, healthier hair.* Visit ghdhair.com/au #ghdgold #goldstandard
HAIR BIZ PUBLISHER
Linda Woodhead firstname.lastname@example.org
Kym Krey email@example.com
ADVERTISING MANAGER Nina Barbara firstname.lastname@example.org
Kellie Woodhead email@example.com
Jess Richmond firstname.lastname@example.org
CONTRIBUTORS Kym Krey Linda Woodhead Tim Moore Kristina Russell Geoffrey Herberg Leanne Galea Caterina Di Biase Lance Liufau Steve Corthine Paul Frasca Kirstie Stafford Marie Drever Narelle Lancaster Tahlia Shorter Estelle Oliveri
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 email@example.com www.mochapublishing.com.au
Australia Post - Print Post 100005498
PUBLISHED BY mocha publishing
HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.
And so, we welcome the dawn of a new year with all the excitement and promise that brings. No doubt many have set new year’s resolutions or goals to strive for in 2018; for others, it will be a more gentle intention to shape or refine their life in some way. A popular recent trend is to nominate a word or theme that will guide your actions and decisions for the year ahead, almost like a promise you make to yourself. Yours might be something like ‘balance’, ‘growth’, ‘courage’, ‘action’, ‘encouragement’ or even ‘adventure’! We don’t know what’s ahead of us or what this year will bring, and we’ll likely add more stress trying to control all the (uncontrollable) variables. Sometimes, all we can do is to set a clear picture in our mind of the end result, take steps in that direction, let go of the details and trust ourselves to deal with whatever comes our way. Even better, act as if it’s already happened. Feel what it will be like when you’ve accomplished your goal or intention. If you can picture it so clearly that you can feel it, you’ll naturally move towards it. Then, the only way you don’t achieve it is if you give up, right? What’s on your To Do list in 2018? If building a celebrity client base tickles your fancy, Caterina Di Biase tells us how it’s done in her fabulous article inside. Geoffrey Herberg shows you how to create an effective and exciting staff training program and social media specialists, Estelle Oliveri and Tahlia Shorter give you the ‘down-low’ on strengthening your social media presence and boosting posts for maximum reach. Zing’s Maria Drever will have you casting a fresh eye
over every detail of your business and even a few competitors to evaluate your ‘kerb appeal’ and Leanne Galea will walk you through the process of creating your very own hair or skincare brand, if that’s been a dream of yours. And if you’re into all things vintage or want to read something completely refreshing and downright fun, check out our story on the fabulous Lindy Charm School for Girls where Mistress Chrissy will help you find your confident, glamorous self- one pin curl at a time! It’s a big, bold year ahead for the team at Mocha, with some so-exciting-we-can-hardly-stand-it new announcements to make! Watch this space…..all will be tantalisingly revealed in good time. So, congratulations on making it through another Christmas trade. You’re all superstars and deserve a good rest and a foot rub. While that’s happening though, settle in and enjoy our first 2018 edition of Hair Biz. Here’s to a happy, healthy and ridiculously profitable 2018!
Kym Krey Editor firstname.lastname@example.org
INTERNATIONAL FEATURE 12
JAMIE & SALLY BROOKS
AKA BROOKS & BROOKS
Award winning salon, Brooks & Brooks continues to go from strength to strength, growing to a team of over 40+ Stylists in a swanky central London location.
Hair Biz Year 12 Issue 1
“WE LEARNT A LOT FROM EACH OTHER AND IT WAS GREAT TO HAVE AN INSIGHT INTO EACH OTHER’S HAIRDRESSING BELIEFS.” SALLY BROOKS
Dynamic duo, Jamie and newlycrowned British Hairdresser of the Year, Sally Brooks met while working at Trevor Sorbie alongside industry greats Eugene Souleiman, Antoinette Beenders and Angelo Seminara. Following successful careers as International Artistic Directors, they left to open their first solo venture, Brooks & Brooks, in December 2001. Since then they have won numerous awards, including London Hairdresser of the Year three times…. each, and of course, Sally’s spectacular recent honour, 2017 British Hairdresser of the Year. Sally was the first woman to receive a nomination since 2005 and is internationally acclaimed for her dynamic concepts, with her work regularly featured on TV and in magazines worldwide. Co-Owner, Managing Director and image creator, Jamie is also a renowned session stylist, styling leading ladies, models and musicians. On the catwalk he has worked on fashion shows for Alexander McQueen, Clements Ribiero and Hussein Chalayan and more. His ability to translate catwalk looks to suit the everyday client make him a firm favourite with both salon clients and industry press. In high demand for their education, Sally and Jamie regularly present their collections and techniques on stage to sell-out audiences across the globe. But at the core of their business success, is their passion for finding and developing young up and coming hairdressers, nurturing their talent and creating an incredible team who thrive at their work and just love their job.
In celebration of two incredible careers, as well as Sally’s brilliant BHA win, Hair Biz Editor, Kym Krey spoke to Sally and Jamie recently.
KK. TELL US ABOUT YOUR EXPERIENCE WORKING AT TREVOR SORBIE, LONDON, ALONGSIDE EUGENE SOULEIMAN, ANTOINETTE BEENDERS AND ANGELO SEMINARA. SB: I always believe that when you
work with good people, it makes you better yourself. I only worked with Eugene for a short time when I was an assistant and he showed me that creativity within a salon was possible. I loved secretly watching him working on projects after work whilst pretending to clean the salon – he is someone I so much admire. Antoinette taught me many things; she taught me how to work on stage, and how to push myself, but she taught me how to keep my head down and work hard. She is an amazing woman in both a creative sense and a business sense and is a great ambassador and leader. Angelo and I worked alongside each other for the longest and his creativity is insane! The way his mind works is brilliant and what he has done for the industry in fantastic. It was obvious to me when working alongside Angelo, the impact he would have on the industry.
Working with these guys was a great experience. We were all much younger then and we grew in our own directions. Eugene went the session route, Antoinette went into the corporate world, Angelo became a brand ambassador and Sally and I opened Brooks & Brooks. It was a great time in our careers as we were all together at the same time at Trevor Sorbie and our main focus was creative work, which was great fun. Although each person has gone their own way, we still chat on a regular basis although it is more difficult now as we are all so busy and live in different parts of the world. cont’d over page
cont’d from page 13
I sometimes think it was such a unique period in my career, with all of us being in the same salon at the same time. We have all gone in such different directions although individually, I respect hugely what they each bring to our industry.
KK. HOW DO YOU FEEL THIS EXPERIENCE IMPACTED YOUR CAREERS? SB: We learnt a lot from each other and
it was great to have an insight into each other’s hairdressing beliefs. It is amazing what each of us has gone on to achieve in our careers in totally different directions and this proves what great training and working with good people can do.
KK. JAMIE, YOU’RE KNOWN FOR BEING A MASTER OF VINTAGE LONG HAIR STYLING. HOW DID THIS PASSION DEVELOP? JB: I did a lot of competition work
during my training based on old-school disciplines and this has given me a very wide skill set, which in hindsight has been invaluable. Now, I don’t feel worried about any changes in fashion as everything is a progression. So, my advice to any young hairdresser is to learn all the foundations rather than just hair of the moment, because if you are still doing hair in 20 years, you will certainly need it!
KK: SALLY, YOU’RE THE FIRST WOMAN TO BE NOMINATED AND WIN BRITISH HAIRDRESSER OF THE YEAR SINCE 2005. CONGRATULATIONS! WHAT DOES THIS MEAN TO YOU? SB: It means I was the lucky one who got nominated! It is really amazing to win the award and hopefully I can use it to do some great things in the industry. All of the British nominees are amazing at what they do. Flying the flag for hairdressing is, to me, what the award is about and keeping the prestige there for the next generation.
KK. HOW DO YOU JUGGLE THE DEMANDS OF RUNNING A BUSY SALON ALONG WITH YOUR COMMITMENTS TO EDUCATION, SESSION STYLING, PHOTOGRAPHIC COLLECTIONS AND STILL MAINTAIN A CLIENTELE? SB: The salon currently employs around
40+ people. It wasn’t always this big, so I guess it’s something we have grown into. Of course, we are spread a lot more thinly now, so we tend to focus on the more pressing things and seem to have an ever increasing “One day we’ll get to that” list – however it works for us. We are often asked what our plans are for the future and we really don’t make any – myself and Jamie are so lucky that we are both happy 14
Hair Biz Year 12 Issue 1
with our achievements and happy with our lives. We love being in the industry and we take each day as it comes.
KK. JAMIE, WHAT DO YOU ENJOY MOST ABOUT WORKING ON HIGHFASHION CATWALK SHOWS? JB: I love the fact that it is just about that
moment. Fashion-show hair is not strictly led by trend and it gives us a platform to work on where the hair we do doesn’t need to be worn every day. The type of creative people we work with on shows is also great as it is a like a giant gettogether of creative minds.
KK. YOU BOTH HAVE A PARTICULAR LOVE FOR DEVELOPING AND NURTURING YOUNG, UP AND COMING TALENT. WHAT IS IT ABOUT THIS THAT YOU FIND SO REWARDING? JB: We own our company and we
see this as a responsibility to our staff and the industry as a whole. Developing talent is very rewarding and it is great to see someone achieve from within our brand as this shows we are doing something right. It is also fantastic to see people continue to develop after they have left. Sally is an amazing Art Director and she loves art direction on all levels, from mentoring other hairdressers to directing campaigns and shows – she has a way of getting the best out of everyone she works with.
KK. WHAT’S LEFT ON YOUR BUCKET LIST? JB: We have achieved what we set out to achieve, which was to be successful and respected in the hairdressing business and have a central London salon. It would be nice to one day have salons for our team members and to provide a legacy for Brooks & Brooks. I would like to train my daughters to be hairdressers too.
KK. WHAT DOES THE NEXT 1-2 YEARS HOLD FOR BROOKS & BROOKS? SB: More of the same. Another salon
would be great but not a necessity. We love doing global education and it is great to constantly be challenged to push the Brooks & Brooks brand forward creatively and hopefully pass on some of our knowledge to the wider hair industry. Our team are amazing and biting at the bit to do shows and education so a lot of our focus, as always, will be with our team. We are just lucky and humbled to be able to call so many hairdressers friends – and that you can’t buy or win! www.brooksandbrooks.co.uk
“MY ADVICE TO ANY YOUNG HAIRDRESSER IS TO LEARN ALL THE FOUNDATIONS RATHER THAN JUST THE HAIR OF THE MOMENT”
â€œCreating with hair as my fabric, using the Bio Ionic PowerLight Dryer with its NanoIonic Technology, brings out beautiful colour; develops movable bounce and natural shine to all my clients hair.â€?
Paulene Langford Artistic Director & Salon Owner Toni&Guy North Sydney
EXPLORE YOUR CREATIVITY
Bio Ionic uses a proprietary mineral complex within their tools that breaks down water molecules to infuse hair with moisture.
Distributed by Sabre Corporation Call 1300 764 437 /bioionicausnz
10 MINUTES WITH
JASON GREENHALGH You’ll know him as the man behind Brisbane’s rapidly expanding Hair and Beauty Expo, but he’s also the creator of events such as the Brisbane Fitness & Health Expo, the Queensland Fitness Conference, Brisbane Fashion Weekend and the newly launched 360 Business Expo.
A visionary entrepreneur, Jason has been actively involved in the marketing industry for more than 25 years, founding his company Major League Marketing & Events in 1999. When not developing his own events, Jason also handles high profile clients such as the Australian Wallabies and Socceroos, Brisbane Broncos, Stockland Property Group, Videopro, AMX Australia and Australia Zoo. Curious about how a corporate marketer found his way to the hair industry, Hair Biz Editor, Kym Krey spent 10 Minutes with…..Jason Greenhalgh.
JASON, TELL US WHAT YOU DO IN THE INDUSTRY TODAY
My business Major League Marketing & Events (Major League) created the Brisbane Hair & Beauty Expo in 2015. We have staged the event annually since then and, with the support of this amazing industry, we have watched it double in size in just 3 years.
TELL US A LITTLE ABOUT YOUR YEARS GROWING UP
I was born-and-bred in Brisbane and absolutely love this city. I grew up in the southern suburbs and had a typical middle-class upbringing in an extremely loving and supportive family. Through my high school 16
Hair Biz Year 12 Issue 1
years at Brisbane State High School, I realised that I was an above-average athlete and went on to become Queensland 100m and 200m Sprint Champion from the age of 15 to 17, going on to win several Australian Athletic medals and titles. I also played in State High’s First XV Rugby team and went on to become School Captain. Unfortunately, a couple of knee reconstructions ended my sporting career soon after leaving school.
SO, IT WAS OFF TO UNIVERSITY FOR YOU?
Yes. I obtained a Bachelor of Communications, majoring in Marketing before working as a stockbroker (which I hated) then travelled the world for a year – visiting over 30 countries. I also worked in a merchant bank in London as a foreign exchange dealer, which was quite an experience. On my return I worked in the marketing departments of Power Brewing Company, the Brisbane Broncos and the Queensland Reds – combining my love of marketing and sport. Before too long I realised that I really wanted to work for myself, so in 1999 I started my own marketing and events company in Major League.
HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY AND WHY?
In 2011, Major League created the Brisbane Fitness & Health Expo from a blank sheet of paper. There were
large fitness expos in Sydney, Melbourne and Perth, but nothing in Brisbane. Within 4 years we built the event up from nothing to an area of 7,500 square metres, 10,000 attendees and around 100 exhibitors. In early 2015 we were fortunate enough to be able to sell the Expo to Diversified Exhibitions who also owned the Fitness Expos down south. We then saw a similar opportunity in the hair and beauty industry and couldn’t believe that Brisbane didn’t have their own Expo – particularly with such an incredible stable of talented hairdressers right here in this city. After initial research through my sister (who is a hairdresser) and sisterin-law (who is a beauty professional), plus discussions with many industry stalwarts, we decided to create the Brisbane Hair & Beauty Expo and haven’t looked back!
WHAT MAKES THE BRISBANE HAIR AND BEAUTY EXPO SO VALUABLE TO THE INDUSTRY?
For us, the Brisbane Hair & Beauty Expo is primarily focused on two things – Education and Entertainment. Education is by far the most important element and we are passionate about providing the very best education program possible every year. It takes us months to decide on our educators each year as we feel this is critical for the ongoing success of the event. We also believe in making the Expo as entertaining as possible – not just a case of walking up and down rows of exhibitors. This is why we have 3 stages – Centre Stage, Barbershop Stage and Spotlight Stage and also introduced 4 x Sunshine Pro Competitions for Hair, Nails, Make-up and Lashes. These ‘live’ competitions are staged right on the Expo floor and are of massive appeal to all visitors to the event. This year we also introduced the Rising Stars Showcase which provides an opportunity for apprentice hairdressers from around Queensland to showcase their skills on Centre Stage at the Expo in front of their peers. Eight apprentices took part this year under the mentorship of Laura MacLeod, providing some amazing entertainment and education for all involved. We also pride ourselves on providing the ‘personal touch’ for all of our exhibitors, partners and attendees. We understand the importance of customer service and believe over-deliver in this aspect of the event.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
My kids – Tom (18) and Harry (17) are the
biggest achievements for my wife and I. Tom is currently study Accounting at university in Buffalo, New York on a soccer scholarship while Harry has just graduated from high school and hopes to go to university next year to study Entertainment Industries. They are both very different kids, but still very close to each other and just awesome young men. We are very blessed to have such a healthy and closeknit family.
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER?
WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING YOU’VE EVER DONE?
I love education, so I would probably be a university lecturer. I am currently on the Advisory Board of the QUT School of Business and I am passionate about education throughout all stages of life – you are never too old to learn.
I lived in the Jewish Quarter in Jerusalem for three weeks in the 1990’s – that was quite an experience that I will never forget. Visiting places like the Mount of Olives, Bethlehem, the Dead Sea and the Wailing Wall. Quite amazing!
THREE THINGS YOU’RE PASSIONATE ABOUT:
WHAT MAKES YOU LAUGH?
• My family • My health • My business (and my staff – as they are the business)
My family – We are all very different, but there are nights where we all have to pick ourselves off the floor because of something ridiculous that one of us has done.
WHAT DOES SUCCESS MEAN TO YOU?
WHAT’S YOUR GREATEST FEAR?
DESCRIBE YOUR IDEAL SUNDAY:
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?
IF YOU COULD HAVE ONE MAGIC SUPERPOWER, WHAT WOULD IT BE?
IF YOU COULD INVITE 4 PEOPLE, LIVING OR PASSED, TO A DINNER PARTY AT YOUR PLACE, WHO WOULD YOU INVITE?
Ultimately, success to me is being able to do what I want, when I want, with who I want. It is about having the flexibility and the freedom to do what you are passionate about.
Coffee, followed by a walk to the shop to get the newspaper, followed by another coffee and breakfast with my wife Ange, followed by a City Cat ride to Southbank for lunch, followed by an afternoon sleep and capped off with a very basic homecooked meal.
To see into the future – I hate surprises!
WHAT’S LEFT ON YOUR BUCKET LIST?
I have so much more to do.... BUT a couple of things would include travelling to Ireland, having a white Christmas and getting 10,000 visitors through the doors of the Brisbane Hair & Beauty Expo (by 2020!)
Sharks – I used to surf a lot, but the number of shark attacks in recent years has put me off a bit.
I have a morning ritual of 30 minutes of exercise followed by 10-15 minutes of meditation followed by my special ‘concoction’ breakfast juice. I try to do this at least 4 mornings a week.
• Usain Bolt – The fastest man in the world • Gary Vaynerchuk – American entrepreneur (if you haven’t checked him out, please do) • Michael Jackson – King of Pop (and he could maybe sing us a tune before dessert) • Christopher Penfold – the founder of Penfolds Wines (he could provide the Grange wines perhaps!) Hair Biz Year 12 Issue 1
IND US TRY NEWS
DELORENZO RELEASES 2018 EDUCATION CALENDAR With more than 30 yearsâ€™ experience within the hairdressing industry, De Lorenzo believes in the importance of an education program as a means of growth and development, striving make a substantial difference in the future of their fellow hairdressers. Utilising a group of highly skilled educators with a genuine passion for the industry, they now release their exciting 2018 education program. For convenience, online training is available through dLearning - an interactive course program, offered alongside In-Salon support. Hairdressers have the ability to work through the course at their own pace, with all information available at the click of a button. Education Sessions filmed throughout the year are available across a broad range of technical areas. Novacolor Expert Qualifications offer the opportunity to become recognised as a De Lorenzo colour specialist and then further the qualification to become a Novacolor Expert 360 (NE360) by participating in the Predict-Ability Workshop and Show. The Novacolorist Competition allows hairdressers the opportunity to showcase their skills at a variety of experience levels, receiving recognition for both technical ability and creativity. Completing the offering, De Lorenzo will host several inspiring development sessions with industry leaders designed to capture imagination and provide step by step details to achieve fashion-forward styles. www.delorenzo.com.au
Hair: Trevor Sorbie Artistic Team | Photographer: Jack Eames Make Up: Megumi MATSUNO
JUST CUTS LAUNCHES NEW CONCEPT STORE
Just Cuts celebrate the Grand Opening of their latest salon innovation, the Just Cuts Style Bar, a brand-new cutting and styling concession store in Myer, Westfield Fountain Gate, Victoria. The new salon concept follows the Just Cuts core business model of no appointments, fixed pricing and fully qualified Stylists only, however clients will now enjoy a broader range of services with blow waves, straightening and hair styling. www.justcuts.com.au
ELYSIUM HAIR OPENS THE L’OREAL COLOUR TROPHY STYLE BAR SEMI FINAL RESULTS
Building on their highly successful existing operation, Brisbane’s Elysium Hair have now launched The Style Bar, to help clients go from boardroom to bar in less than 20 minutes! The Style Bar offers a choice of four swoonworthy, ontrend looks which can be achieved in just 20 minutes- about as long as it takes to down a chilled glass of bubbles or a latte! Clients can choose from Hollywood Waves, Classic Straight, Party Curls or a Wavy Lob. www.elysiumhairbrisbane.com.au
ghd ANNOUNCE NEW AUSTRALIAN AND NEW ZEALAND AMBASSADORS Known as the leading professional hair styling brand, used and recommended by stylists, ghd is proud to announce the newest brand warrior to the team – Brodie Lee Stubbins, AUS and Brad Lepper, NZ Award winning salon owner, business director, fashionista, trailblazer and forward thinker, Brodie is a hairstylist with a vision that compliments the full ethos of ghd. 2017 has been a huge year for Brodie and her salon Rokstar, educating for Sebastian Professional nationally, winning AHFA QLD Hairdresser of the year, AHIA QLD Salon of the year and AHIA Salon Owner of the year. “I’m honoured and excited to work with such a innovative and progressive brand,” said Brodie, “support is so important to me as a creative, from a brand with a wide range of tools that help me achieve beautiful looks on the salon floor, but I am extremely excited to be able to share the love with other hairstylists and help them see how styling can grow their business and motivate not only their staff but also their clients. I’m looking forward to the future of Brodie and ghd!” Brad Lepper is a globally recognised stylist and is one of the core International Artists and ambassadors for Sebastian Professional. This award winning visionary is also the personal hairstylist for some of New Zealand’s top celebrities and musicians and with over seventeen years of industry experience, Brad is also the Creative Director and Owner of Auckland based salon, French Revolver Studio. “As a game changer in the industry, ghd has always been about evolution and as a global artist for Sebastian Professional, I’m always looking for what’s new to the eye and what I can create with new textures and tools,” said Brad. “I’m finding with my global pursuits, these tools are a great alignment for me with Sebastian Professional, due to needing a high-end, high-performing hot tool range to make sure that my looks are world class and stage ready. When educating you must use the best and I think the ghd innovation keeps you ahead of the trend.” For these two creatives, joining the ghd family puts them alongside other well known ambassadors who all have one common goal and that is to embrace the beauty of hair.
Creativity and technical mastery collided as some of Australia’s top emerging hairdressers competed live on stage in the L’Oréal Professionnel Colour Trophy 2018 Australian semi-finals. Recent events saw competitors from New South Wales, Canberra and Queensland’s most esteemed salons create era- defining colour looks live in front of a panel of national industry-leading judges, followed by a show-stopping runway reveal. The calibre of innovation demonstrated by this inspiring new guard of hairdressers was extremely high. L’Oréal Professionnel is thrilled to announce that the semifinalists have been selected by the judges to proceed to the national Colour Trophy 2018 Grand Finale event: NSW Scott Sloan - Sloans of Lane Cove Idy Duong - Sloans of Lane Cove ACT Claudia Cataldo - Cataldo’s Salon Michael Cataldo - Cataldo’s Salon QLD Wendy Gunn - Ink For Hair Elyse Sprott and Alyse March – Rixon Hair Deeann Watt – Watt Style Lucy Beven - Papas and Pace
Scott Sloan Claudia Cataldo
Michael Cataldo Elyse Sprott and Alyse March
Wendy Gunn Deeann Watt
www.lorealcolourtrophy.com.au Lucy Beven
AVEDA TAKES HOME SUSTAINABILITY LEADERSHIP AWARD Pushing the boundaries of sustainability in the beauty industry, Aveda received the coveted Sustainability Leadership award during the 2017 Sustainable Beauty Awards. The Awards recognize organizations that are revolutionizing sustainability in the beauty industry. Hosted at the Paris Marriott ChampsElysées, they consist of five different categories which received over 100 total entries from across the globe: Green Formulations, Sustainable Packaging, Sustainable Ingredients, Sustainability Pioneer, and Sustainability Leadership. The Sustainability Leadership Award is given to an organization leading in multiple aspects of sustainability. Since its founding nearly 40 years ago, Aveda’s mission has been to change the world by helping to shape the way the beauty industry does business. Aveda’s founder, Horst Rechelbacher, wanted to create hair, skin, and body products that were kind to people and the planet—environmental leadership and responsibility is in Aveda’s DNA. www.aveda.com
Hair Biz Year 12 Issue 1
WELLA PROFESSIONALS ANNOUNCES MAJOR PARTNERSHIP WITH MARDI GRAS Wella Professionals, part of Coty Inc., announced its partnership with the Sydney Gay & Lesbian Mardi Gras as the exclusive haircare partner for 2018. The Major Partnership comes at an especially important time, with Mardi Gras celebrating its 40th anniversary in 2018 and Australia on the brink of incredible steps forward in equality. Jerome Toulza, General Manager, Coty Professional Beauty Australia & New Zealand said, “For over 130 years, Wella has been delivering innovations and services that enable hair stylists and their clients to feel the best version of themselves. It’s Wella’s view that hair is an integral part of our identity, and like Mardi Gras, it can be a celebration of self- expression, inspiring boldness, colour and creativity.” Terese Casu, SGLMG CEO said, “We’re very excited to be partnering with Wella Professionals for our 40th anniversary festival. Wella have a rich history of inclusion and self-expression, making them an ideal partner for Mardi Gras. We’re all looking forward to seeing the incredible activations they create for the Festival.” www.wella.com
LA BIOSTHETIQUE ANNOUNCES FINALISTS FOR COLOUR LAB COMPETITION 2017-18
Hair: Trevor Sorbie Artistic Team Photographer: Jack Eames Make Up: Megumi MATSUNO
Karen Phengkhamhack Megan Matijasevic
In their hunt for a star colourist, La Biosthétique have narrowed down an overwhelming number of entries from colourists across Australia and New Zealand to 5 finalists in their first ever photographic colour competition. Warwick The top 5 will be flown to Sydney in March for the final Swaine announcement at their annual La Soiree. Congratulations to the five Finalists: • Brett McKinnon – Murphy Gozzard Hair Community 4A • Chelsea Howe – Storm Hairdressers 4B • Karen Phengkhamhack – Head Over Heels 4C • Megan Matijasevic – Murphy Gozzard Hair Community 4D • Warwick Swaine – Oomph Hairology www. labiosthetique.com.au
EVY PROFESSIONAL HEATS UP PRICE ATTACK STORES! The new generation in thermal styling tools, Evy Professional is thrilled to announce their recent launch into Price Attack stores across the country, as part of a promising new partnership. A very exciting step for both brands, the decision to partner was a great fit, according to Evy Founder, Tracey Bazzano-Lauretta, who said, “The PA group is a great Australian retail/salon group that shares the same vision and respect for brands as Evy Professional does. The professionalism of both the retail and salon divisions is a great fit for EVY and we see our brands growing together as we take them to a higher level.” www.aquabaci.com.au/evy
FRANCK PROVOST OPENS IN SYDNEY’S HOTTEST DESTINATION Leading European salon brand, Franck Provost Paris, has opened its 19th Australian location with a stunning flagship salon at Sydney’s hottest style precinct, Barangaroo. It is the 16th Sydney salon for the French hair salon group, resulting in Sydney having the largest number of Franck Provost Paris salons globally outside of Paris. Located within the first commercial office building in Australia made completely from timber, the development sets a new benchmark in the use of sustainable building materials. Franck Provost Barangaroo boasts the signature design aesthetic that the brand is renowned for globally, as well as a host of eco-friendly features in line with Barangaroo’s environmentally sustainable philosophy. Successfully juxtaposing the essence of Parisian glamour with a raw, industrial vibe, the salon vibe is minimalist and chic, with oversized beauty visuals and gold branding combined with warm-toned leather furniture and a serene off-white colour palette. www.franckprovost.com.au
INDUSTRY LOSES TONI & GUY CEO AND COFOUNDER, TONI MASCOLO
Giuseppe Toni Mascolo, co-founder of hairdressing giant Toni & Guy, has died aged 75, surrounded by his family. Born in Naples in Italy in 1942, Mr Mascolo was awarded an OBE for services to hairdressing in 2008. A Statement from Dennis Langford, Managing Director of TONI & GUY Australia: To be a great leader, you must first have a vision. A vision of the future and an imagination of the possibilities that could be. Toni had this gift. He could see things that others could not see, and the ability to then make them happen. He got people to believe in his dream. He got every single salon owner within the brand of TONI&GUY, to put up their own money and invest in themselves. His dream has always been to grow the best, most respected, creative hairdressing company on the planet, where people love to work, and clients love to be. He wanted to create the greatest hairdressing company, the world has ever seen! And he did. Employing some 5000 hairdressers worldwide over 450 stores is no easy feat. To remain creative by producing hair fashion collections every year, providing creative education worldwide, and win multiple hairdressing awards, is one thing, but to do this and grow to 450 salons worldwide at the same time is another. No one else has ever done this, in the history of hairdressing. Toni was the unsung hero and leader of our brand, as he sat behind the scenes, building the business while his other brothers represented the brand on stage. Toni had both courage and compassion. Courage to make the hard decisions and compassion to listen to others’ needs. He came from a family of hairdressers, as his parents were both hairdressers and their father before that. A famous saying of his was: “It is better to have lived one day as a lion, than to have lived 100 years as a mouse”. This man was a true leader, in the true sense of the word. www.toniandguy.com.au
LA BIOSTHETIQUE COLOUR EXPERT WORKSHOP La Biosthétique are building a team of hair colour experts, through their massive four-day bootcamp on all things hair colour. For the second year running, six La Biosthétique colourists made it into the exclusive colour workshop, a course which is shaping up to be the most intensive colour workshop on the calendar year! From colour science chemistry with biochemist Graeme Haley, to fashion tips from one of Australia’s most popular stylists Lydia Jane Saunders, this class left no stone unturned on the road to becoming a La Biosthétique Colour Expert. For more information about how you can be involved in future workshops such as the Colour Expert program, contact Alexander Fuchs, Education Manager. email@example.com www.labiosthetique.com.au
ROYALS HAIR ANNOUNCES NEW TEAM APPOINTMENTS IN 2018 Award-winning Sydney hair salon, Royals Hair celebrates the advancement and appointment of key team members into new leadership roles across their salon group for January 2018. Royals cultivates a feeling of family and has been a playground for some of Australia’s most passionate hairdressers. Master Colourist and current Salon Manager of Royals Hornsby, Travis Bandiera will be moving across to Royals Cherrybrook as a part owner, along with Hamza Alamine, brother of Royals’ owner, Adam. A true all-round hairdresser, clients of Royals’ Cherrybrook location will be exposed to Travis’ talents as a consistent and super-skilled stylist and balayage expert. Master Hairdresser and current Assistant Director at Royals Hornsby, Emma Göttwald will bring her expert customer service, passion for hair and creativity to take on the role of Salon Director of Royals Hornsby. www.royalshair.com.au Hair Biz Year 12 Issue 1
FOIL ME ANNOUNCES NEW ZEALAND BRAND AMBASSADOR! Foil Me, Australia’s fast-growing pre-cut foil company, is thrilled to announce their expansion into New Zealand with the appointment of Amiee Marie, one of Auckland’s top blonde and balayage hair specialists, as New Zealand Brand Ambassador. Having established a reputation for creating her trademark seamlessly blended, natural-looking beach blondes and every day, wearable hair, Amiee’s affinity for colour and beautiful blondes ensured her alignment with Foil Me was imminent. “I aligned with Foil Me because not only do I LOVE the foil – I think they are the best in the world - I absolutely love the people behind the brand. They have always been so friendly, fun and relaxed to deal with yet are super-efficient at the same time,” said Amiee. “Foil Me has had such a positive impact on my colour business. Working by myself I don’t have the time to cut foil and I have noone to hand up to me. Foil Me has allowed my business to be more efficient, hassle-free, easier and the Grip Me foil stops slippage that I’ve experienced with other brands, and this allows for a seamless, more even colour result.” www.foilme.com.au
ENTRIES OPEN FOR HAIR EXPO AWARDS! Hair Expo Australia is once again poised to celebrate the best talent in Australia and New Zealand, with entries now open for the 2018 Hair Expo Awards, the hairdressing industry’s most coveted accolade. Rewarding outstanding creativity and business proficiency, the awards celebrate the complete picture of what exceptional hairdressing is. “We encourage all hair professionals looking to challenge themselves and boost their careers to enter the awards and have your work assessed by some of the most iconic figures in the international hair industry. The benefits to be gained could do wonders for your personal and professional development”, said Elli Julia, Awards Manager. Changes to this year’s Hair Expo Awards include the appointment of prominent business coach, Julie Piantadosi, to the role of Head Judge and Awards Ambassador. Julie will support the judging panel and awards entrants throughout the submission process and act as a sounding board to ensure individual category criteria are met by entrants and judged to the highest possible standard. Other changes include the addition of business experts from outside the hair industry to the judging panel to weigh in on the written submissions. Hair Expo will also arrange for an independent review by a professionally qualified third party who will supervise the final judging scores, and conduct spot auditing of all entries to the 2018 awards. www.hairexpoawards.com.au
The cream of Australia’s television and acting talent were celebrated at the 7th AACTA Awards 2017 recently. Behind some of the night’s standout looks was the Eleven Australia styling team, led by the brand’s Co-Creative Director and three-time Australian Hairdresser of the Year, Joey Scandizzo. Australia’s key actors and actresses were looking their finest following their visit to the styling suite, with Emma Booth, Melina Vidler, Allison McGirr, Danielle Cormack and Nicole da Silva to name a few. www.elevenaustralia.com
Hair: Trevor Sorbie Artistic Team | Photographer: Jack Eames Make Up: Megumi MATSUNO
ELEVEN STYLES AT 7TH AACTA AWARDS
NOW OPEN FOR ENTRY
ONLINE SUBMISSIONS ONLY
2018 AUSTRALIAN HAIR INDUSTRY AWARDS
CATEGORIES AUSTRALIAN SALON BUSINESS OF THE YEAR
BUSINESS DIRECTOR /OWNER OF THE YEAR
STATE SALON BUSINESS OF THE YEAR FOR NSW/ACT, VIC/TAS, QLD, SA AND WA/NT
SALON BUSINESS NEWCOMER OF THE YEAR
BEST JUNIOR/APPRENTICE OF THE YEAR BEST SENIOR STYLIST OF THE YEAR SALON MANAGER/COORDINATOR OF THE YEAR
BEST BARBER BUSINESS OF THE YEAR
BEST SALON DESIGN AWARD BEST SALON TEAM OF THE YEAR IN SALON TRAINING STATE & NATIONAL WHOLESALERS OF THE YEAR
BEST FRANCHISED SALON OF THE YEAR
SPECIAL RECOGNITION AWARD
BEST CUSTOMER CARE
VIDAL SASSOON HUMANITARIAN
HALL OF FAME
ENTRY DEADLINE 2 ND FEBRUARY 2018 | FINALISTS ANNOUNCED 12 TH MARCH 2018 AHIA GALA AWARDS DINNER: SUNDAY 29TH APRIL 7.30PM TILL LATE
TICKETS ON SALE NOW www.australianhairindustryawards.com.au
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
UROS MIKIC COMPLETES THE TRIFECTA!
Hair Biz Year 12 Issue 1
It seems Uros Mikic can’t put a foot wrong at the moment, returning from another triumphant trip to London where he showcased his work as part of ghd’s latest collection, ‘Infinite Styling’. Proudly representing ghd Australia and New Zealand, Adelaide’s award-winning co-owner of salon, Kinky Curly Straight was one of 10 stylists from around the world invited to create looks for the Infinite Styling collection. An incredible night shot at London’s Canary Warf Rooftop Gardens, the creative team worked throughout the night for 12 consecutive hours of styling, to demonstrate how to use, reuse and use again the collection of ghd tools and styling products to infinitely create new looks. ‘It was an awesome night with so many talented stylists from around the globe coming together to create infinite looks. The scene was spectacular! It’s always great visiting London,’ enthused Uros. And of course, it’s no surprise he decided to take the opportunity to shoot his new collections while in London, using local talent to create new exciting looks for the upcoming AHFA and Hair Expo awards. Waiting for him upon his return was some even more exciting news! After winning the Men’s category of the AIPP Awards for the last 2 years, Uros was named Runner Up in the Commercial Category for the 2017-18 honours. But there was still more good news to come. Completing the trifecta, drumroll please………… we can also announce that Uros has deservedly been named International Hairstylist of the Year at the Canadian Contessa Awards! Among a field of incredibly talented artists invited to enter this category, we are thrilled that our very own Uros took out the award for Australia. Both awards featured Uros’ beautiful Cassiopeia collection which earned him a Finalist acknowledgement for Hair Expo’s Australian Hairdresser of the Year Awards in 2017.
“IT WAS AN AWESOME NIGHT WITH SO MANY TALENTED STYLISTS FROM AROUND THE GLOBE COMING TOGETHER TO CREATE INFINITE LOOKS.” Hair Biz Year 12 Issue 1
THE SCIENCE OF
DRYING YOUR HAIR
By Dr Tim Moore, PhD in Microelectronics from Cambridge University and Chief Technology Officer at ghd
Dr Tim Moore
Working as a technology consultant in Cambridge, you get to work on all sorts of science and technology problems. Developing hair styling products which cause no damage, yet create long lasting style and tons of shine, is a fascinating science and technology challenge.
Yes, my own hairline may be receding, but I can promise you I know this: a perfect blow dry is no accident. Indeed, it’s my job to research how washing and styling can help, or harm, human hair – and from examining hair at the deepest cellular level, I’ve uncovered the secrets of attaining the perfect do. For example, as hair professionals did you know that leaving hair to dry naturally is actually more damaging than blow-drying it? Or that going to bed with damp hair could be attributing to split ends? That’s just a taster of the secrets I’ve uncovered. By training I’m a physicist, with a PhD from Cambridge University and a deep interest in materials. You might not think it, but our hair is a fascinating material – it responds to many different environmental stimuli, even the weather. So here’s my guide to the perfect way to dry hair, some of which you may already know but I will explain the reasons why… and maybe this is something you can share with your clients so they can keep their hair in optimum health!
THE BUILDING BLOCKS OF THE BLOW DRY 26
Hair Biz Year 12 Issue 1
Before you can understand how to do the perfect blow dry, you need to understand some of the science behind the hair’s structure. Hair is made from the protein keratin, the same substance as nails, feathers and claws. It’s a very complicated structure; each individual shaft is like a rope within a rope. There’s a protective outer layer known as the cuticle, which is calcified keratin, making it hard like fingernails. In the middle is the cortex, which is also made from keratin, but is more flexible as it’s not calcified. The cortex gives the hair its strength and elasticity. We each have between 100,000 to 150,000 hairs on our heads. Asian hair is the thickest and strongest, measuring between 80 and 100 microns (a millionth of a metre) and is completely circular in diameter. African hair is elliptical, or oval, and is also the thinnest - at around 50 microns. Caucasian hair falls between the two; measuring between 50 and 80 microns and is slightly elliptical. On average, we lose 50 - 100 hairs every day.
WHY HAIR SHOULD NEVER BE LEFT TO DRY NATURALLY
You might imagine that leaving your hair to air dry, without the heat of a hairdryer, would be best for it. Wrong! In fact, this is
possibly the most damaging thing you can do to your hair. How? Well, it all starts the moment you wet your hair. It changes the molecular structure of the strand straight away. Because when water is applied to hair, it is absorbed through the hard outer layer of cuticle into the cortex, which then swells up. This means it’s instantly weakened. The cuticle acts like a bit like roof tiles, with water going in between the gaps. Leaving hair to dry naturally can be more
damaging than intense heat. Hair can absorb up to 30 per cent of its own weight in water. The longer it stays wet, the worse things get, as it continues to swell. This is because repeated swelling followed by slow drying of hair causes something called the cell membrane complex (essentially the glue holding the cuticle together) to crack, permanently damaging the hair. You’d be better off drying your locks quickly with heat, rather than going au natural.
AVOID BUDGET SHAMPOOS AND CONDITIONERS (BUT SUPER-EXPENSIVE ONES WON’T HELP EITHER)
We’ve looked at all sorts of different shampoos and conditioners, from basic to high end, and despite what you might hope, there was no question that price made a difference. Fascinatingly, though, it was the most luxuriously expensive bottles that weren’t worth the price-tag. Once you start paying $50 or more, the results plateau. But very cheap products weren’t much cop either. For, despite the promises on the side of the bottle, no product, no matter how high end, will actually strengthen your hair. Certainly, though, any post-shampoo slosh of conditioner will reduce friction between the hair by making it more slippery and therefore less likely to break.
DON’T RUB HAIR WITH THE TOWEL
As hairdressers im sure you know this one! To towel dry hair, you should scrunch gently to remove excess water. Don’t rub! Rubbing may break weakened hair, and the resulting different lengths of strand only cause hair to look frizzy.
NEVER BRUSH WET HAIR
Don’t brush wet hair. Use a wide-spaced comb, like the ghd detangling comb but never a brush, and go slowly to minimise damage. A brush may actually tear your water-weakened locks, causing instant breakage.
WHY GOING TO BED WITH DAMP HAIR IS A REAL NO NO…
You should never go to bed with damp hair, either. It may be tempting to save time and only half dry hair before bed, but this is a terrible mistake. You might be causing irreversible damage, which could take months to grow out. Move your head around in your sleep, as we all do, and the friction against the pillow could be enough to cause breakage. Even slightly damp hair is a bad idea. It’s the same if you leave the house with damp hair. The cortex could continue to swell and crack, which will take years to grow out. And because the gaps within the cuticle are larger in wet hair, meaning that more can be absorbed into the cortex, strands can be badly damaged.
For example, your hair can be affected by moisture and humidity in the environment, so it may rapidly become frizzy and dull – or the effects of pollution, with chemical particles causing damage and dryness, can be exacerbated.
LOW SPEED AND A BLAST OF COLD AIR – HOW BEST TO USE YOUR HAIRDRYER
While we’ve always been taught that drying our hair is bad, our research reveals that it’s actually better for you than risking damage by leaving it to dry naturally. Once you’ve towel dried and combed through, dry your hair till it feels warm. Use the ghd Aura hairdryer or ghd Air hairdryer on a low heat and speed setting at first. This is so the hair doesn’t over heat (remember it’s far more vulnerable to heat when wet). Ideally, you should hold a hairdryer 15 centimetres from the head and with a continuous motion. Obviously this is easy for a stylist and not so simple at home, so we suggest to your clients to hold the dryer as far back as they can comfortably reach, on a low air speed setting and keeping it moving slowly. As soon as hair starts to feel warm it will be about 90 per cent dry, and they can either turn up the heat. It’s vital that you don’t forget to give it a blast of cool air at the end. It makes a massive difference, ensuring the hair’s internal bonds are remade and sealing the style in place.
WHY YOU DON’T HAVE TO TURN YOUR HEAD UPSIDE DOWN
Turning your head upside down does give volume, but it’s not strictly necessary. Volume is actually created by the hair strands coming out of the head at a higher angle. So the best thing is to get the nozzle of the dryer as close to the scalp as possible to get lift. Diffusers can help with curly hair, as they slowly dry hair and provide volume, lifting moisture out. The air circulates around the curls, defining them and minimising frizz.
A NARROW NOZZLE FOR SHINE
Creating a shiny look is mostly down to simple strand alignment – i.e making sure
FAVOURITE FACT #1
HAIR IS SO COMPLICATED THAT NO ONE YET FULLY UNDERSTANDS IT.
FAVOURITE FACT #2
HAIR IS PHENOMENALLY STRONG: YOU COULD MAKE A BULLET PROOF VEST OUT OF IT.
it’s all pointing in the same direction. To do this, section the hair and dry one area at a time, aiming the dryer downwards as much as possible. This will blow out knots and tangles. Ensure the nozzle of your dryer is narrow, as it makes an enormous difference to the final results. Both the ghd Aura hairdryer and ghd Air hairdryer have concentrator nozzles which are narrow. If the nozzle is large and wide open, you aren’t going to get a defined airflow. It’s like putting your head outside the window of the car to dry it.
NEVER TONG OR STRAIGHTEN WET HAIR
Only use straighteners or curling tongs on completely dry hair. Applying the heat of tongs to wet hair is catastrophic. As you heat water and turn it from liquid into gas, it expands. Water which is trapped in the cortex will burst out, causing damage. If you’re really trying to fix a style in place, use hair spray – ghd Final Fix Hairspray after drying and before straighteners, but allow to it evaporate before using heated gadgets. You can use it afterwards as well to further fix the style. Invest in good quality tools. Use the NEW ghd gold styler and ghd curve range all of which heat to the optimum temperature of 185 degrees consistently and evenly across the plates and barrels to give you the ultimate styling results and healthier, shinier and stronger hair - all in one stroke.
THE SECRET TO BLOW DRYING CURLY HAIR
Straight hair is down to a round follicle, from which the hair emerges like a steel rod. Meanwhile, curly hair comes from an oval follicle. Despite what you might think, science proves it’s easy to dry curls: simply use a diffuser. Straight hair, however, needs sectioning and a brush to get a smooth look. Straightening curls, however, is a different ball game as any curly-haired woman will tell you.
AND FINALLY…. WHAT WEATHER DO YOU NEED FOR THE PERFECT BLOW DRY?
It might sound bonkers – but the weather can really affect the quality of your blow dry. It’s less about rain or shine, however, and more about the moisture in the air. If it’s humid, the style will drop more quickly. Use a heat protective spray or a curl hold spray to reduce the effect of the humidity. The ideal weather to achieve a perfect blow dry is a very dry, cold, sunny day at zero degrees. Which might explain why your best hair days happen in the winter, not summer! ghd products are available from ghdhair.com/au
FAVOURITE FACT #3
A WHOLE HEAD OF HAIR COULD SUPPORT 2 ELEPHANTS.
Hair Biz Year 12 Issue 1
THE SCIENCE BEHIND
ghd GOLD STYLER
Introducing the new ghd gold® professional styler; a ground-breaking styling tool with dual-zone technology, proven to deliver sleeker, smoother & healthier looking hair*.
DISPELLING THE HEAT MYTH “I’ve been using the new ghd Gold Styler for the last two months in the salon and I’m loving it! As you know there are a lot of irons on the market and I feel with this one it is a “one stroke and you are done iron,” compared to others on the market. The curls are more consistent with no hot spots and there is an incredible amount of shine that comes off the hair. The Gold Styler has new finger grips, which I find are great at directing the iron in the right angles to create the movement you are looking for. I love the new sound when it starts up too!” Brad Lepper, ghd brand warrior
The hottest temperature is not the key to getting your hair just how you want it. The secret is maintaining the optimum styling temperature of 185°C at all times. Intelligent dual-zone technology (2 heat sensors across each plate) maintains a safer-for-hair heat of 185°C constantly and evenly from root to tip.
The ghd Research & Development facility in Cambridge, the heart of the UK’s electronic industry, have identified the optimum temperature for styling hair as 185°C; ghd gold® constantly maintains this temperature using patented dual-zone technology. This ensures ghd gold® delivers ultimate results in both hair health and styling, delivering sleeker, smoother & healthier looking hair*. In a survey of 101 women 84% preferred ghd gold® to their current styler.
“It’s lighter, sleeker and prettier than the original gold. But the most amazing thing is the illuminating shine that it puts on the hair. I think it will be a huge seller” Brodie-Lee Stubbins, ghd brand warrior
Hair Biz Year 12 Issue 1
- Dual-zone technology: 2 heat sensors instead of 1; controls the optimum heat from root to tip for smoother, sleeker & healthier looking hair* - Sleep mode: switches off if not used for 30 minutes - for safety and ease of mind! - Smooth, contoured foating plates: glide through hair for quick, frizz-free styling and enhanced salon shine - Sleek design and round barrel: for versatile, snag-free styling, quickly and easily - Heated to 185 degrees: the optimum temperature for styling; any hotter damages the hair, any cooler and the result is compromised - Universal voltage. - Protective plate guard - Professional length 2.7m cable - 2 year warranty
*In a test of 128 consumers, signifcantly more consumers agreed that ghd gold was better than ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking.
AUSTRALIAN MAKEUP INDUSTRY AWARDS
8 1 0 2 BIA NG TO HIA & A
I M O C g initiative | Owners of A shin
publi a h c o Am
LIKE BEES TO THE HONEY In what just may be one of the fastest growing streaks in the industry, Bendigo’s Honeyeater salon completed their first twelve months with a team of a dozen staff, after opening in November 2011 with just co-owner, Tara and one apprentice.
Now boasting a steady team of 20 which includes Stylists, Apprentices, Beauty Therapists, an administration and finance specialist, Salon Manager and a Salon Coordinator, this certainly is a success story for regional Australia. Co-Owners, Tara and Todd met about eleven years ago through a mutual friend whom Tara worked with as an apprentice hairdresser. Tara had been in the industry around 8 years and always wanted to have her own salon. Todd’s background is in furniture design and manufacturing with his family business, Jimmy Possum Furniture, investing 15 years there before leaving in 2014 to focus on the expansion of Honeyeater, and their young family. Being huge travellers and dreamers, they compiled a very creative scrap book of the salon they dreamed of building together while they travelled, time and time again. The wonderful result of their dreams, is Honeyeater.
“THE EARLY RAPID GROWTH CAUGHT US A LITTLE BY SURPRISE, BUT WE LOVED EVERY MINUTE OF IT.” 30
Hair Biz Year 12 Issue 1
With their sights firmly set on the premium end of the market, they set about designing their ultimate client experience from décor to service routines. The original salon fit out was a ‘spectacular 110sqm of absolute uniqueness’ according to Todd. “We had a very specific look and feel that we intended to achieve. With my furniture background, I built everything. We had wallpaper sourced from the UK, our waiting
chairs were all specifically upholstered by Jimmy Possum, and we bought new products to Bendigo in an effort to be unique”. “Our coffees are made in-house using locally roasted beans, our music is specially selected for the clientele and vibe. All in all, we wanted a workspace that allowed staff to be themselves in a relaxed, non-imitating environment where they feel comfortable doing what they do best”. Quickly outgrowing the original space, they set to work envisioning a new, purpose-built space. They now enjoy….wait for it… a huge 300sqm of salon space, going from 6 stations originally, to 11 before finally settling at 18 to accommodate their growing clientele. 3 huge beauty rooms, an enormous staff room and even bigger training room are used heavily as is their separate office spaces. Wanting to know oh, so much more about this fabulous journey, Hair Biz Editor, Kym Krey spoke with Todd Carrington recently.
TODD, YOU ACHIEVED INCREDIBLY FAST EXPANSION HAVING GONE FROM ONLY ONE APPRENTICE TO 12 STAFF IN TWELVE MONTHS AND NOW A TEAM OF 20. WHAT WAS BEHIND SUCH RAPID GROWTH?
Initially we hit the ground running because Tara had a very solid
clientele. Tara worked 6 days a week for about 6 months until we built a team to cope with demand. I worked late nights and Saturdays sweeping up hair and working on reception, as in the early days, a receptionist was not viable at all. We were fortunate early on to also have a few brilliant hairdressers join our team and so we required apprentices to assist. We deliberately positioned ourselves in the higher end of the market because we felt Bendigo was lacking at the top end. It became clear that the services we offered were what people were looking for as this has shown in the rapid expansion.
YOU EMPLOY A STAFF MEMBER TO HANDLE ADMINISTRATION AND FINANCE AS WELL AS A MANAGER AND A SALON COORDINATOR. SOME MAY THINK THAT IS A LOT OF STAFF NOT DIRECTLY PRODUCING AN INCOME. HOW HAS THIS BENEFITTED YOUR BUSINESS?
Our admin & finance person (Christine) only works 2 half days. She mainly focuses on processing staff pays & other finance related tasks. Kiera who is our manager is remarkable. Tara and Kiera started training together about 14 years ago at another salon. Kiera joined us within a few months of opening. Kiera is full time working on the floor with her clients and her role also involves staff rosters and running our team along with Tara and I. She also trains our apprentices every Tuesday morning with Tara for 3 hours as we do all of our training ourselves. Lisa, who is our co-ordinator, runs the front of the salon, checking clients in and out, coordinating staff on a daily basis, ordering stock, organising weddings and other special events plus also acts as a PA to Tara and I. The benefits are huge.
We simply cannot provide the level of service that we do without our leadership team. There are so many aspects involved in running a large, busy salon. The clients need the time spent on them to ensure their experience is fabulous and they’re made to feel special and welcome. It took us a little while until we could justify employing these ‘additional overhead’ wages but now we can’t function without them.
“WE OFFER NO DISCOUNTS OR MIDWEEK SPECIALS ETC., BELIEVING THIS DEVALUES WHAT WE PROVIDE.” SPEAKING OF YOUR TRAINING ROOM, TELL US ABOUT YOUR STAFF TRAINING PHILOSOPHIES AND METHODS.
We like to do as much training as possible with our team. Because our team is quite large, it can be disruptive to do it in the salon while we’re open so we created a training room. There’s plenty of space for everyone and it’s separate from the salon.
In addition, our team regularly travel interstate or overseas to get experience from leaders of our industry.
WHAT DO YOU LOOK FOR WHEN SELECTING NEW MEMBERS TO THE HONEYEATER TEAM?
When the business first opened, we had a tough time finding great staff for a few months. Once we developed our reputation, we had a significant number of people apply when we advertised. We generally employ apprentices because our existing stylists keep moving up and developing their own clientele. We basically don’t advertise for staff now because we have a large following of people who’d like to join us. Social media plays a big part in this also. We hire for attitude rather than skills, always. Occasionally we’ve employed qualified staff who generally work out to be fantastic but we do find that they require more training, so they learn the honeyeater way.
TELL US ABOUT YOUR CHOICE OF NAME, HONEYEATER.
When choosing a name for our salon, we had a few criteria. We didn’t want it to have Bendigo in it or hair or beauty or Tara’s name, as this might restrict our options down the track. We wanted a catchy name that stuck in your mind. My step father, Alan, is a bird lover and photographer. The pressure was on to finalise a name so one day we sat down with my parents in their office to create one. We picked up one of Alan’s bird/photography books and the bird Honeyeater seemed to be the perfect fit for us. Although the name is inspired by a bird, we have no reference to it at all in our logo or marketing.
cont’d over page
cont’d from page 31
YOUR BACKGROUND IS IN FURNITURE DESIGN FROM A VERY SUCCESSFUL FAMILY BUSINESS. WHAT WERE THE MOST SIGNIFICANT DIFFERENCES THAT YOU ENCOUNTERED RUNNING A SALON COMPARED TO THAT INDUSTRY?
I find the hair & beauty industry fascinating in many ways. My background in design and manufacturing is quite different, however I found lots of my experience in management, systems, continuous improvement and stock control to be very beneficial in how we run our salon. Salons are a service and experience industry so therefore require a lot of energy to create that experience because it’s not tangible like furniture is. I also came from a predominantly male industry so it’s quite different to the female dominated hair and beauty industry. The industry events are always fantastic fun!
SEEING AN OVERSUPPLY OF MID-RANGE SALONS, YOU ELECTED TO TARGET THE PREMIUM END OF THE MARKET. DO YOU THINK THIS WAS ANY MORE DIFFICULT BEING IN A REGIONAL AREA?
To be honest, I don’t think so. Bendigo has a population of 125,000 so we knew there was a place for us in the premium market as it wasn’t really being filled by other salons around. It seems that people are prepared to pay for the additional experience they receive from us, although we believe our prices are good value for money. I’d think it would be tougher in smaller communities. A large number of our clients travel from other towns, often up to a couple of hours away.
YOUR ORIGINAL SALON FITOUT WAS A SIGNIFICANT 100M2, WHICH YOU QUICKLY OUTGREW AND NOW HAVE A 300M2 PURPOSE-BUILT SPACE COMPLETE WITH 18 STATIONS, 3 BEAUTY 32
Hair Biz Year 12 Issue 1
ROOMS, A STAFF ROOM, LARGE TRAINING ROOM AND AN OFFICE. DID YOU EVER DREAM YOUR BUSINESS WOULD GROW TO THIS SIZE?
We always had big dreams for honeyeater. The early rapid growth caught us a little by surprise, but we loved every minute of it. We were always confidant that we were creating something special. We still get blown away by how far Honeyeater. has come. I pinch myself sometimes when I walk through the salon and it’s packed and pumping busy. Then, we come back and do it all again the next day! We’ve created a barber section to cater for traditional barber cuts and wet shaves. This is a walkin and appointment based service. The balance is just about spot on now. We don’t want the team to get any bigger than it currently is, so we’re focusing our energy on fine tuning what we can offer our clients and our staff.
“OUR COFFEES ARE MADE INHOUSE USING LOCALLY ROASTED BEANS, OUR MUSIC IS SPECIALLY SELECTED FOR THE CLIENTELE AND VIBE.” WHAT WERE YOUR CONSIDERATIONS WHEN SELECTING SALON PRODUCT RANGES?
We wanted to bring some new products to Bendigo but needed them to perform very well. Tara’s background was Loreal and Kerastase, but Kevin Murphy and Revlon
Professional were suggested to us and we’ve been stocking both ever since. We’re also a Kevin Murphy Session Salon. 6 of our team have completed the KM Session Stylist course too. We also stock the brilliant Oribe and American Crew ranges.
WHAT, DO YOU FEEL ARE THE STAND-OUT ELEMENTS OF YOUR CLIENT EXPERIENCE?
The experience we offer is actually quite laid back but very professional. We have a lot of little things that we do for each client to enhance the experience for them. (Can’t name all of our little tricks!) Lovely speciality teas & coffees, a large variety of drinks, including beers, wines and spirits, carefully selected music, a remarkable, handmade, unique salon fitout and of course, bubbly, smiling staff! I also have a huge collection of coffee table books that I’ve collected over many years and they’ve found their way in to the salon too! We’re constantly coming up with new ways to enhance the experience for our clients.
AS A PREMIUM SALON, YOU’VE MENTIONED THAT YOU DON’T COMPETE ON PRICE AT ALL, PREFERRING TO FOCUS ON SUPERIOR INSALON EXPERIENCE. HOW DO YOU APPROACH YOUR PRICING STRUCTURE FOR THIS MARKET SEGMENT?
Our pricing structure has changed considerably over the years. We originally had just one standard price for each service. Now we have 3 levels of pricing which includes a Stylist, Senior Stylist & Master Stylist. This system works really well as the price for each staff member varies depending on their level of training and practical experience. We offer no discounts or midweek specials etc., believing this devalues what we provide. So many salons seem to focus on charging ridiculously low prices rather than focussing on the actual service that they provide to raise their standard. Honeyeater is based Bendigo, VIC www.honeyeater.net.au
WORKS LIKE A CHARM THE LINDY CHARM SCHOOL FOR GIRLS
Chrissy Keepence; Wife, mother, swing dance teacher, lover of old world glamour and charm, vintage stylist, cancer survivor, headmistress and owner of The Lindy Charm School For Girls is one very remarkable woman. Says Chrissy; “Every girl deserves to look and feel glamorous, regardless of age, shape or dress size. Yet in this modern era of poorly tailored, throw-away fashion and fickle hair and make-up trends, women are finding it harder than ever to hit upon a look that complements, rather than conceals their inherent beauty.” Fortunately, Headmistress sashaying to the rescue!
Through her Charm School workshops, tutorials and makeovers, Headmistress Chrissy takes attendees on a journey back to a more glamorous time. A time when curves were celebrated, femininity embraced and quality reigned supreme over quantity. Teaching the fine art of vintage styling and etiquette, Chrissy promises that you’ll be ready to take on the world, feeling more beautiful and glamorous than you ever have before. Not finishing Year 12 and becoming a mother at 17, Chrissy’s studies were of life’s lessons of the street, which, upon reflection, have stood her in good stead. She learned early, the importance of charm, good manners, good posture and a ‘fake it ‘till you make it’ attitude. 34
Hair Biz Year 12 Issue 1
Fascinated by her story and eager to know more, Hair Biz Editor, Kym Krey spent time with Mistress Chrissy recently.
CHRISSY, WHAT ORIGINALLY ATTRACTED YOU TO VINTAGE STYLE?
Growing up with a mother who always made everything by hand out of necessity, helped shape my individuality with regards to fashion and style. We never bought things from shops and consequently my style became unique unto me, but around 25 years ago I started to become much more influenced by the fashions of the 30’s, 40’s & 50’s as it seemed to perfectly reflect my personality and my innate love for music, dance and the lifestyle of a bygone era. My father’s love of Rock and Roll music became the soundtrack to my life and on meeting my soul mate, now husband, who also shares this passion, my life course with regards to my personal style was set. I finally felt ‘in my right skin’ as it were. It’s now a lifestyle; an appreciation of the fashion, style, music, art and manner of the past as well as a healthy respect for the history of what our foremothers endured for our rite of passage now. Yes, we are lucky...
YOU ARE KNOWN AS AN AFICIONADO OF EARLY 20TH CENTURY STYLE. HOW DID YOU REFINE YOUR SKILLS?
Well, my long-time love-affair with all things vintage began with swing dancing. As a teacher, I studied all aspects of this era’s look and ten recreated them on myself purely for my own pleasure initially, but before long, my students were begging me to teach them my styling secrets! Word of these mini styling workshops spread and before long the Lindy Charm School For Girls was born!
WHAT WILL ATTENDEES LEARN AT THE LINDY CHARM SCHOOL?
The Lindy Charm School Vintage Styling Workshops and Mini Charm School Workshops are transformative, fun workshops for girls and women of all ages, shapes and technical ability. Our mission is to empower you – regardless of age, shape or size – to bring out your inner beauty and give you the confidence to be yourself. The workshops are about more than just lipstick and powder – they provide a unique, fun and supportive setting where our students’ self-esteem soars and they feel validated. Finally, they are able to recognise and
embrace their natural beauty. I offer many different types of Workshops from Vintage Hairstyling (Beginners to Advanced), Glamour/Pin Up or Vintage Styled Makeup for different periods, Afternoon Tea with A Sip of Manners and a Touch of Etiquette, Charm and Deportment Courses and much more. All my workshops are delivered with a smattering of history attached so we can all respect the past in order to appreciate the present.
“I WANT TO HELP EVERY WOMAN IN THE WORLD FEEL CONFIDENT & INDIVIDUALLY GLAMOROUS – ONE PIN CURL AT A TIME!” BEING KNOWN AS ONE OF AUSTRALIA’S FOREMOST VINTAGE STYLISTS , YOUR HAIR, MAKE-UP AND STYLING SKILLS ARE HIGHLY SOUGHTAFTER NOT ONLY ACROSS AUSTRALIA, NEW ZEALAND AND THE US. WHAT’S THE FARTHEST YOU’VE TRAVELLED FOR SUCH AN
EVENT AND HOW DID THEY DISCOVER YOU?
Viva Las Vegas Baby! Yes, I was thrilled and honoured to be asked not once but twice to head over to the biggest Rockabilly/ Vintage Kustom Kulture Festival to hold a workshop, provide a Pop Up Styling Salon and conduct presentations on just how clever we are in Australia in the world of Vintage Hair and Makeup Styling. It was fabulous! I have also been asked to travel to Korea, Singapore, Japan and London but, as yet, I have not found the time to organise a World Tour! *Wink*.. One day!
WHAT’S THE FUNNIEST OR MOST INTERESTING EVENT YOU’VE DONE?
Woodford Folk Festival which attracts 20,000 + patrons, is held between Christmas and New Year in Qld and is always around 35-45 Degrees with 80+ % humidity and always has a HUGE storm at least one of the nights. I was hired to hold a series of Vintage Hair and Makeup Styling Classes and a 1 hour “Fashions through Time History Parade” in the main Spiegel-like tent/main stage. I was given a small patch of land, (the size of my corolla car) for my tent and no other tour of accommodation facilities. It was 40 Degrees when I arrived with my assistant, wearing an original 1950’s lemon checked day frock with a red tulle petticoat (very practical for putting up tents!). When we tried to put up our tent, the fabric was literally burning our hands, so we left it to cool while we explored the festival. Of course, the storm came and washed our half-built tent away along with half my wardrobe! Unaware of any toiletry facilities on site, for 4 days we had no power, no shower and walked into the festival to use the ladies room but still had to look ‘picture perfect’, along with our models, in 40-degree heat and no mod cons! I did what
our foremothers did and pin curled at night, hand styled in the morning. On the 3rd night we witnessed (from our leaky tent) a completely naked man walking past our tent carrying his towel and we asked where he was going,… He said; “Just there!”…. to the Artists’ Amenities (showers and toilet block) complete with power, hot water and mirrors!!
TELL US ABOUT THE CHANGES YOU SEE TO A WOMAN’S SELFESTEEM AFTER COMPLETING YOUR PROGRAM.
We receive so much positive feedback from the girls/women who attend our workshops! I received a letter from a 17-year-old girl who had been suffering from anxiety/depression/self-harming and had attempted suicide. Through the love and nurturing in the room and our skills, we gave her a makeover, she was included and supported and by the end of the day she was a little less lost. A year later I received an email from her telling me she had gone back to school, moved back home, was in a new relationship, was drawing/painting and creating again and she wrote to thank us for how we made a difference to her that day which changed the course of her life.
IN REFLECTION, WHAT INSPIRES YOU TO DO WHAT YOU DO?
I just happened to be really great at something, so I want to share that skill. I love working for myself which affords me more precious time with my family and my charity BEAUTIES FEELING FABULOUS… where we get to pamper women who are going through cancer. What better time to try and make someone feel great when they are feeling at their worst? www.lindycharmschoolforgirls.com.au Hair Biz Year 12 Issue 1
S s s s h hhh!
T H E S E CR ET O F H E A LTH Y H A I R G LAM PALM CLI N I C T RE N D ING
G l a m Pa l m i s a m a n u f a c t u r e r ’ s b r a n d , n o m i d d l e m a n i n b e t w e e n , t h a t ’ s w h y o u r t e c h n o l o g y i s 1 0 y e a r s a h e a d w i t h c o m p e t i t i v e p r i c i ng. Te c h n o l o g y u s e d b y 7 0 % o f h a i r c a r e p r o f e s s i o n a l s a r o u n d t h e w o r l d... A l l h a n d - m a d e i n Ko r e a .
Fr o m 2 0 0 1 , w e d e v e l o p e d : T h e f i r s t b u i l t-i n t e m p e r a t u r e s e n s o r The first ceramic-coated heat plate The first tilting & cushioned heat plate Fr e e - v o l t a g e a n d a u t o . s h u t- o f f The first 3d swivel pivot cord T h e f a s t e s t h e a t-u p s p e e d i n t h e w o r l d The first tap-to-turn-on iron H e a l i n g S t o n e Te c h n o l o g y T h e f i r s t n a n o -v i b r a t i n g i r o n w i t h c l i n i c m o d e
O u r h i s t o r y i s t h e h i s t o r y o f h a i r i r o n s & c r e a t i n g t h e f u t u r e o f s t y l i ng. B e l i e v e t h e m a n u f a c tu r e r, n o t t h e m a r k e t e e r s .
ABSOLUTE STYLING w w w. g l a m p a l m . c o m . a u | 1 3 0 0 6 5 2 7 9 7
AHIA 2017 FRANCHISED SALON
2017 AHIA Best Franchised Salon Toni&Guy Newtown sponsored by muk haircare
AHIA Franchised Salon of the Year, Toni and Guy Newtown has established itself as a creative hub and an excellent example of their brand’s values. However, after 13 years in business and among heavy competition, it was time to evaluate and refocus with the aim of elevating their presence, not only in their local area but also within their group and the industry overall.
a finalist placing in the AHFA Newcomer of the Year category and a coveted place on the 2016 F.A.M.E team. Training and career development is the main philosophy of Toni&Guy. “Without it”, says Lea-Ann, “we would fail to maintain such a strong structure and culture. Our systems have proven to be very strong in developing core skills in salon, through to presenting on stage for education”.
This focus paid dividends, with significant growth in their customer base as well as several accolades and awards to acknowledge their success. Artistic Director, Lea-Ann Suthern, who has worked with the brand for 19 years both in Australia and the UK, was named ‘City of Sydney’s Business Person of the Year’, recognised by the NSW Parliament with a Certificate of Appreciation for her contribution to small business and named Sydney’s Inner West Business Person of the year.
Lea-Ann feels that being part of a franchise group has contributed the salon’s success, giving staff a very high standard to achieve. Every role in the salon, from Director to apprentice is given a dedicated career path and the opportunity to pursue their own goals. “The dedication of all staff working toward our goals is what has created our success”.
They have been recognised as an ACON ‘Safe Place’ for several years which is respected by both clients and the local community, their business is friendly and free from discrimination of any kind, and their gold status as an AHC Salon Select salon conveys to clients that they have achieved the highest standards in all aspects of the industry. 2016 was an outstanding year for the team wit 38
Hair Biz Year 12 Issue 1
In recent years, the team also took on the challenge of ‘going green’ and completely overhauled their practices around disposal of waste and recycling. ‘In 2013, our salon was part of a pilot program in the local Newtown area where businesses were asked to collect a weeks-worth of rubbish and not throw it away, so they could see exactly what could be recycled or reused to reduce landfill. To see firsthand how much rubbish was collected was quite distressing and from that moment on we vowed to make a change how our salon operated’ said Lea-Ann. In 2016, the salon was awarded
with The AHC Sustainability Champion Urban Salon of the year, which Lea-Ann says was an incredibly proud moment for the team. “We have also seen great growth in our customer base” said Lea-Ann. “Our customers rely on us to be at the forefront of fashion trends and techniques, as our brand represents, and we have made sure that every staff member has a full understanding of every aspect of the salon. Referrals from existing customers have contributed the most to our growth”. But with all of these honours, the team will never lose sight of their core reason for being which is to be at the forefront of fashion trends and techniques, as their brand represents, and to create an outstanding service experience for loyal clients. “Toni&Guy Newtown is proud to be part of the Toni&Guy family and we understand the importance of our brand being delivered in the correct way. We are entrusted with executing 53 years of hairdressing excellence, which we do with pride and passion. Our team embodies the Toni&Guy culture”. This article appeared in part, in the last issue of HAIRBIZ with incorrect content. We apologise for this error and have pleasure in bringng our readers the corrected article.
For further information or for your local supplier please contact
Australian International Industries on (03) 9764 2833 firstname.lastname@example.org | www.aii.net.au Unit 7c Scoresby Industry Park, Janine Street, Scoresby VIC 3199 AIIHAIRANDBEAUTY
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
By Kristina Russel
“I LIKE TO APPROACH HAIR AS IF IT IS A BLANK CANVAS, AND LAYER THE COLOURS TO CREATE CUSTOM CREATIONS FOR EACH OF MY CLIENTS.” I am a Sydney based Haircolour Specialist who loves all things colourful. I like to approach hair as if it is a blank canvas, and layer the colours to create custom creations for each of my clients. I love the challenge of Corrective Haircolour and offer creative solutions on a daily basis. I work both in Sydney salon ‘Edwards and Co’, and also keep a busy schedule travelling to teach classes of my own design. It was always my dream to work as an artist, and I left high school early to pursue my hairdressing apprenticeship. 15 years ago, I followed my dream to study Textile Design and Printing at Sydney’s exclusive National Art School which changed my perception of colour theory. My different perspective to the hairdressing ‘norm’ is presented in my ‘pure’ education industry workshops. My salon clientele at Sydney’s Edwards and Co in Surry Hills is incredibly varied. I tend to specialise in Blonde + Redheads + Corrective Haircolour based on my technical skills and artistic flair. Obsessed with creating customised haircolour for many years now, I like to paint hair with variation and use the fundamentals of Balayage with multitonal colours as opposed to just ‘Bleach + Tone’. If you look closely through a natural redhead’s mane, you will quickly discover 40
Hair Biz Year 12 Issue 1
how many colours make up their dynamic total look. My approach for redhead clients who are dyeing to be a fiery temptress is to paint varying tones of colour throughout their hair. These colours can include vivid yellows and golds for copper, or plumviolet and crimson for darker aubergine clients.
MY FAVOURITE REDHEAD COLOURS FOR SS18 ARE:
- Mahogany Copper (as seen in pics of MUA Maddie) - Red Auburn - Salmon - Tangerine - Rose’
MY FAVOURITE MAKEUP COLOURS FOR REDHEADS ARE:
- Metallic pink eyes with a matte nude lip - Coral lipstick with pink blush and darker brows, and of course, - The classic red lipstick and cat eye liquid liner (I think this suits everybody but I may be a little biased to my own signature look!)
There are options for high-commitment or the colour-shy. Many companies have semi-permanent options that are high gloss and a perfect introduction for clients to experiment with bolder tones.
My hot tip for success when changing a client to a redhead is to advise them to change their makeup. I suggest clients go to their fave brand makeup counter ask for a new nude lipstick plus a fun fashion colour, and let the makeup artist decide for you! One of my fave clients is MUA Maddie Priestly (her insta is @unicorntears.mua) because she looks gorgeous and allows me to tweak her colour slightly each visit. Plus, we discuss the newest MAC collections and what is trending. I wanted to share some of her secrets and promote her insta to share with your redhead clients needing inspiration. All of my Creative Colour Chords workshops are small intimate groups which ensures personal coaching, and are open to students using any colour range who are curious to discover creative concepts in their beloved craft of haircolour. I will be releasing new dates and programs March 2018. Please keep an eye out across my social media channels, and sign up for my industry emails to receive special offers. Let’s stay in touch x K insta @ColourKristina web www.kristinarussell.com Facebook KristinaRussell-Colourist email email@example.com
4 CATEGORIES THE FASHIONISTA THE VISIONARY THE RISING STAR FEMALE THE RISING STAR MALE
PRIZES 3 DAYS IN THE HOTSHOTS HOUSE WITH ICONIC MENTORS
EXCELLENT EDGES SCISSORS AMAZING HAIR EXTENSIONS KIT DEADLINE FOR ENTRY - 2ND FEBRUARY 2018 FINALISTS ANNOUNCED - 12TH MARCH 2018 WINNERS ANNOUNCED AT THE AHIA AWARDS GALA DINNER: 29TH APRIL 2018
NEW TO 2018 TEAM PHOTO SHOOT WITH AWARD WINNING CREATIVE DIRECTOR, PHOTOGRAPHER, MUA AND STYLIST!
ENTER NOW - WWW.AUSTRALIANHOTSHOTS.COM.AU
Image By Cherie Falco, 2017 HOTSHOTS Team
WELLA STYLING KIT ghd ELECTRICAL TOOLS
TOP TEN TIPS FOR
DEVELOPING A SALON EDUCATION PROGRAM By Geoffrey Herberg
Your salon is a direct reflection of you and of your team members. When was the last time your staff attended a workshop, an industry event or invested back into their own education? I often have conversations with salon owners about the challenges faced in implementing education strategies in their businesses.
My question to you is: if you are worried about the challenges and costs associated with training your staff if they leave you, what is the other option? What if you don’t train them and they stay?
wages costs. If the development of your team is a priority in your business, it needs to be prioritised in your budgeting.
The thing that strikes me about education is the knowledge acquired. Education gives us the perspective of the things around us. Education help us to look at our lives and learn from every experience. Education is important for the economic growth of our salons. It fosters principles of socialism and equality. A person can’t be a complete without a good education. Education also builds your self-esteem and changes the way you view yourself.
Often, we find that some team members are amazing hairstylists and colourists, but may not be ‘the best teachers’. As part of their daily duties, we may expect them to be training the team, when they far more suited to doing what they do best, which is making us money in the business.
You will undoubtedly need to invest a lot of training time and money into your staff, so it’s important to know that they’re going to be a constructive team member and a good cultural fit within your team to make that investment worthwhile. Here are my top 10 tips for developing your salon education program:
Do you allocate a percentage of your salon turnover towards the education of your team? According to Benchmarking Data and Research (www.benchmarking.com. au), only 7% of hairdressing salons across Australia allocate a budget towards staff training costs with the average training budget 2% of turnover, plus staff 42
Hair Biz Year 12 Issue 1
2. RECOGNISE TEAM MEMBERS STRENGTHS
You want trainers who are excited and motivated, so their positive energy flows through to their trainees. However, if they are great educators, be sure to compensate them financially. If they’re highly-skilled stylists also working behind the chair, determine how much time they’re devoting to training your team (generally a half-day or more), and pay them time-and-a-half in exchange for this work. Compensate them also in other ways, like sending them to exciting, advanced education opportunities that will make them better at what they do and give them more incentive to teach and to stay on your team. Considering the cost to your business if you were to lose such a key staff member in their desire to grow, this investment will pay off over the long term.
3. USING EXTERNAL EDUCATION PROVIDERS
This is a question I’m often asked by
today’s salon owners. There is a plethora of educational offerings being provided in the industry today, not only by product companies and independent educators, but also in the amount of information being shared and exchanged on the web and social media. Some of these are free and others available to purchase. If you are looking for independent educators, (and we have some amazing educators here in Australia with unique skills and talents to offer), my suggestion would be to source external specialist educators who are affiliated with industry platforms such as www.theahc.org.au. or www.piloroo.com, to name a few.
4. USING PRODUCT COMPANY EDUCATION
Education, it seems, is back in the spotlight with not only the major players featuring, but also many smaller, boutique brands. These are often presented by local “hair heroes” sharing their passion, tips and techniques, so there is lots on offer. Besides core offerings of colour and product education, be sure to investigate their online platforms, where you’ll often find additional education videos. You may just learn things that you really didn’t know existed! Can’t find anything online from your favourite educator? Just ask! (sometimes they forget to pass on the info!)
5. CREATING A TRAINING NEEDS ANALYSIS FOR EACH
Sometimes, we neglect to recognise that our staff all require different skills to perform well in their everyday salon life. I believe that both young and more senior team members always need to improve their capabilities. Education is the key to growth, motivation, loyalty and staff and client retention. Start by analysing their current skill level and abilities across a range of core services; even give them a score out of 10 for each. This will show you where they need work. Make a list of the skills they need to work on, put them in order of priority and then drop each one into a training plan over the weeks and months ahead. Now you know exactly the kind of education you need to source. Some of this training can be done in-salon and some may need to be delivered externally, so encourage staff to attend both kinds of events.
6.TIPS FOR TEACHING IN YOUR SALON
To execute a craft at a high level, you have to practice the same actions repeatedly until you master that skill. It’s a different process than the standard academic ‘learn-test-forget’ method and so younger learners may get annoyed with all the repetition. Typically, they want to conquer, “test out,” and rush forward to the next skill. If we don’t set clear expectations for the standards to be achieved before proceeding to the next level, they get confused — “We went through this!” or “We’re just repeating the same thing!” When shown that they’re expected to hit a higher level of execution than the last time, that they have to perfect this technique to this standard, they ‘get’ it. The key is to be clear about the criteria they have to meet at each level, up front. When teaching, the trainer may assume that the learner already has a certain level of knowledge or understanding and one of the biggest mistakes we make is to overestimate what a student can do. Start each lesson assuming they know nothing. Break each technique into the simplest components; train the students on each separate element; then build it all back up into a complete technique. This process of breaking it down and building it back up becomes especially important as you train new team members in the way your salon does things. As students, they have access to a massive amount of information. They need a point of reference; a clear formula and it’s your job as a trainer to give it to them, otherwise they’ll seek out tutorials on YouTube that may be counter to the standards you’re trying to create.
7. CONTROL YOUR CONTENT
As the owner, it is necessary for you to
have control and knowledge of the content your training program will deliver and the materials you’ll use. If you let someone else develop highly individualized content and you don’t know it well, you’re without a training program if they leave. Maintain access and approval on all content. Even if someone else is developing and running your training program, you should know what the program involves, and have full access to everything. Encourage all team members to share their experiences and provide feedback on all education activities that they are a part of, to allow you to evaluate what is effective and what needs more development. Be aware that some educational offerings may not be suitable for your client demographic, commercially relevant or satisfy the specific needs of your staff, however they will always inspire creativity.
“A SUCCESSFUL TEAM IS ONLY AS STRONG AS IT’S WEAKEST LINK“ 8. INCENTIVISE EDUCATION
How do we encourage team members to attend both internal and external educational events? Perhaps a way is to incentivise attendance. A number of salons I currently work with have introduced an education incentive program to their salon culture. Here are some examples: • At the end of each completed year with the salon, we will reward you with a bonus calculated on your participation in, attendance at and attitude toward our educational events. This bonus will be calculated in direct relation to the costs associated with the training. Non-Compulsory education: (Staff member attends by choice) • The salon will pay 25% or 50% of costs toward course fees. Salon would usually pay associated wage and travel costs. • Training events deemed suitable by the salon will attract an extra 20 % bonus if the course is attended during non-paid hours. • Each week, the salon will pay into a training account, $20 which will accumulate and be allocated toward an approved educaional program at the end of the fully completed year. If your team member leaves before the end of the full year, no bonus is applicable. • If salon agrees to pay the total amount, then no bonus may be awarded.
9. ACHIEVING SUCCESS WITH EDUCATION Praise for Effort: Sometimes we focus on the achievement of a fantastic end result
and our expectations may unmet, leaving us feeling a bit disappointed. My best advice is look for the best in every situation and offer praise for effort, not necessarily just the result. An encouraged learner will be more likely to continue working on it until they meet your expectations. Celebrate Milestones: Trainees appreciate recognition and validation. They know that if their advancement means something to you, then it must be important. Congratulate them every time they reach their next level. Post progress updates in the breakroom; recognize them during team meetings; print certificates —whatever fits into your salon culture. Incorporate celebration and recognition as a necessary component of your training program. Make the Effort: Find out what education events are being delivered and go to anything and everything you can. Share it with your team; look beyond the companies you usually hang out with; you will always come away with something new. Don’t continue to do what you have always done. Take the time to talk to that company rep you never have the time for; follow your favourite hair hero, and if your salon is doing great things, then share it. You may just become the educator! Buddy System: What can be a great idea is to partner team members together weekly (i.e. young stylist with senior) and rotate this every week. We all are the hairdressers we are today because of what we learned from others and this can add valuable additional skills and approaches to their knowledge base.
10. CONSTANTLY BUILD YOUR TEAM THROUGH EDUCATION
You should view your training program as the growth engine of your company and make it your plan to constantly move your people through the program and continually develop their skills. Even if your current team is ‘comfortable’, change is inevitable. People move; their spouses get relocated; they have life changes and it’s dangerous to get too comfortable with the staff you have now. By developing your team, you will be able to move trained people smoothly into place when changes occur and the opportunity arises. It’s strategically a far better option to move or progress people internally than to be looking frantically for staff when there is a position to fill.
Need help creating your education program? www.geoffreyherbergeducation. com.au MAKE 2018 the year that you invest in Education for your team. I promise it will reap great rewards! Hair Biz Year 12 Issue 1
THE BUSINESS OF WELLA
Interview with Steve Keating, Sales Director for Wella Australia and New Zealand.
For over 135 years, Wella has been delivering innovations and services that support hairdresser’s creativity. Committed to supporting salons in growing their businesses, Wella continues to elevate hairdressers and hairdressing to new heights with a unique business approach and tailored business solutions. Wella provides a comprehensive suite of business building tools from salon marketing support, extensive education, performance and capability training and dedicated tools to guide salons with social media, e-commerce and online marketing. We spoke to Steve Keating, Sales Director for Wella Australia and New Zealand, to discover more about the Business of Wella
PLEASE GIVE AN OVERVIEW OF THE BUSINESS SUPPORT OFFERED BY WELLA PROFESSIONALS TO WELLA SALONS
Wella business support is available to all of our salon partners. The foundation of everything we do is called ‘AYS’: Activate Your Salon. This is an all-encompassing business tool that provides solutions for everything one needs to run a salon.
“WELLA IS A FAMILY. WE ALL SHARE KNOWLEDGE, EXPERIENCE AND EXPERTISE TO BENEFIT AND GROW OUR INDUSTRY.” 44
Hair Biz Year 12 Issue 1
Stephen Keating, General Manager, Professional Beauty ANZ Jerome Toulza and Wella customers at the Wella International Trend Vision Awards 2017.
WHAT IS THE GREATEST BENEFIT YOU BELIEVE THIS OFFERS WELLA SALONS?
The greatest benefit is the ability to look subjectively at the business, and have a partner to review with fresh eyes to identify opportunities for you to grow. The starting point for any salon with business support is Wella’s ‘Salon Heath Check’, a short questionnaire to establish the current business situation, so we know the challenges and opportunities to help our salons succeed and grow.
WHAT DO YOU BELIEVE IS THE WELLA POINT OF DIFFERENCE IN THE AREA OF BUSINESS SUPPORT?
The biggest point of difference is the level of training and knowledge we provide for our people; all sales and key account managers have comprehensive training on how we grow salon businesses at Wella. This is a core driver to supporting the growth of our salon partners.
HOW DO YOU LOOK AFTER REGIONAL AREAS IN THIS ASPECT OF THEIR BUSINESS?
Regional Australia and New Zealand receive the same amount of support as the rest of ANZ; our dedicated sales managers and key account managers are available for all our salon partners.
HOW DO YOU KEEP YOUR FINGER ON THE PULSE OF WHAT SALONS REQUIRE WHEN IT COMES TO BUSINESS SUPPORT?
Being in the field and talking to hairdressers and salon owners every day about what is important to them is a big part of our role. We need to understand their business, so building relationships based on trust allows us to have open and transparent conversations, which often leads us to any issues or challenges they need help with to overcome. From there, using AYS to provide solutions that deliver on their business objectives, and supporting them throughout the journey.
HOW WOULD YOU SUMMARISE IN A SIMPLE SENTENCE WHAT WELLA PROFESSIONALS DO IN TERMS OF GROWING THEIR SALON PARTNERS THROUGH BUSINESS SUPPORT?
Wella is a family. We all share knowledge, experience and expertise to benefit and grow our industry. Wella is Hairdressers at Heart. To find out more about joining the Wella family, please contact 1300 885 002
LIFE IS ABOUT TO GET A WHOLE LOT
INSTANT FULLNESS ON THE GO
vs. hair treated with a 24 h average amount of sebum
UP TO 2x FULLER HAIR WITHIN SECONDS
PROVEN IN LAB, PROVEN IN LIFE Be back ON THE GO before you know it with NEW INSTANT FULLNESS: fuller hair anytime, anywhere.
No. 1 GLOBALLY SELLING SALON BRAND FOR THICKER, FULLER-LOOKING HAIR*
* Value Data Kline & Company
No. 1 GLOBALLY SELLING SALON BRAND FOR THICKER, FULLER-LOOKING HAIR*
Contact your Wella Sales Consultant or call 1300 885 002 to find out more.
No. 1 GLOBALLY SELLING SALON BRAND FOR THICKER, FULLER-LOOKING HAIR* * Value Data Kline & Company
nioxin.com * Value Data Kline & Company
A DEDICATED LIFE
As founder and CEO of Bio Ionic, Fernando Romero has dedicated his life to unlocking the beauty potential of women all over the world. His rare combination of experience, perspective and vision revolutionized the beauty industry when he launched Bio Ionic in 1998.
Personally trained by Vidal Sassoon, Fernando worked his way from apprentice to International Artistic Director and ultimately, President for Salons and Academies in North America. Known for creating and conceptualizing trend setting hairstyles such as the “Firefly” and “French Beret,” Fernando has trained thousands of professionals in cities across the globe. His hair designs have been featured in runway shows of fashion legends, such as Christian Dior, Jean Patou and Emanuel Ungaro, and his work has graced the pages of Vogue, Cosmopolitan and Mademoiselle.
present in all Bio Ionic styling tools and hair care products.
While traveling in Japan, Fernando first discovered the science of harnessing natural negative ions to benefit the hair. It was here that he learned of a revolutionary treatment that stylists were using to retexturize and condition wiry, coarse hair, inspiring the development of the Bio Ionic Professional Hair Care System. Fernando discovered that by using natural negative ions produced by charged minerals found deep in the earth, termed NanoIonic Mineral, the hair could be penetrated by hydrating molecules in order to condition, strengthen and smooth hair. The entire process, known as IonTransformation is
Demand for the exclusive Bio Ionic technology increased, prompting the formation of a private label division in 2008. Through this, Brandon found himself developing and managing such customers as John Paul Mitchell Systems, Drybar and Kao USA. Working with each company’s team, a line of private label tools was created.
Hair Biz Year 12 Issue 1
Joining the family business, Fernando’s son, Brandon started out packing boxes and answering phones but rose quickly through the ranks to earn the positions of Sales Manager, Director of Tradeshows and ultimately Vice President of Sales. Also joining the family business, younger brother, Eric has excelled at building brands from concept to execution and brings with him a specific focus on digital marketing.
Most recently, Fernando introduced Agave Healing Oil, his breakthrough hair care line created from the Blue Agave extracts from his native Mexico. Being raised in Mexico, his grandmother taught him the secrets of natural ingredients like Agave, Coconut
Brandon Romero and Vanilla for hydrating, smoothing and conditioning hair. Today, Fernando brings the modern version of her products to smooth, heal and restore unmanageably frizzy hair. These lightweight formulas transform hair, making it smoother, sleeker and shinier while improving manageability and lengthening colour life. Hair Biz Editor, Kym Krey spoke to Fernando and Brandon Romero to learn more about their journey.
FERNANDO, I’D LIKE TO START WITH YOUR DAYS WORKING WITH THE GREAT VIDAL SASSOON. WHAT IS YOUR STRONGEST MEMORY OF THAT TIME? FR: My strongest memories are when I
became Vidal’s personal assistant and making it onto the haircutting floor in 6 months versus 2 years, which was the normal for an apprentice. Vidal was my mentor and personal friend and that motivated me to be the best I
could at my craft. Also, being able to be a part of developing the Vidal Sassoon product line was very challenging and exciting for me. At the time, Vidal did not want to enter the hair care business; his focus was on opening salons and schools. It took me and the Sassoon team close to 8 months to finally convince Vidal that this would be a huge opportunity for the company. We put together a small hair cutting seminar for 250 people in Chicago, where we wanted to introduce the product line. The draw of Vidal brought more than 500 people into this event, which we were not prepared for. At the end of the show we had oversold the product and the demand was created.
YOUR CAREER WITH SASSOON CULMINATED IN THE ROLE OF PRESIDENT FOR SALONS AND ACADEMIES. WAS LEAVING SUCH AN ICONIC COMPANY TO CREATE YOUR OWN PRODUCT RANGE A RATHER NERVEWRACKING DECISION? FR. Yes, it was difficult but after we sold the
Vidal Sassoon line in 1984, I took some time off to raise my family. Family has always been number one for me and I felt this was the right time to give it the attention it needs. In the 90’s, I started a new product line for a wellknown actress named Susan Lucci for QVC. Susan and I went on live TV to promote and sell the products. It was a great 9-year run and we were the first ones to sell hair care products in this channel.
TELL US ABOUT THAT MOMENT IN JAPAN WHEN YOU FIRST SAW NEGATIVE IONS BEING USED TO TREAT AND SMOOTH FRIZZY HAIR. FR. On one of my trips to Japan, I discovered
a special mineral composition for hydrating the hair. At first, I was skeptical like most people, but after I saw the product in action I was convinced. At the time, we were the only ones who had this mineral composition that was applied to all hair appliances. To this day it is still very unique and is what separates Bio Ionic from other competitors.
WERE YOU ALWAYS CONFIDENT THIS TECHNOLOGY COULD BE BROUGHT TO MARKET TO REALISE YOUR VISION? FR. Absolutely. What excited me about
the development of this technology was the results. In my 50 years in this industry, I had never experienced anything close to it. As a hair stylist by nature I have always wanted to create something different and special for the hair care industry. Something that hair stylists could educate their clients on, to achieve healthy, hydrated hair.
WHAT WAS THE MOST CHALLENGING ASPECT OF FORMULATING THE ORIGINAL BIO IONIC RANGE?
FR. The most challenging aspect of creating
the Bio Ionic tools was to be able to show and prove to the beauty industry that this technology was unique and special. This is why I created the special slogan, “See the difference and feel the difference.” Because once you try the Bio Ionic tools, you can actually see and feel the difference on the hair. Another slogan we came up with was, “Conditioners with cords” and this is because after you use a Bio Ionic tool, you see the hair has been hydrated leaving it shiny and conditioned.
HAS THE IDEA OF A NATURAL, AGAVE-BASED PRODUCT RANGE BEEN ON YOUR MIND FOR SOME TIME? FR. Yes, as a young boy I was very poor.
I recall my grandmother teaching me how to survive in life by creating soaps and shampoos with the Agave extracts, but it wasn’t until 4 years ago that I realized the tremendous need for a natural hair care line. All of the Agave products are sulphate and paraben free. Our Agave Healing Oil is lighter than Argan oil because it comes from an organic plant versus a nut. It can also be used for all types of hair. Our Agave Smoothing Range is hydrating but light on the hair and can be used on a daily basis. The Agave Smoother was developed to eliminate the frizz in the hair without any hazardous ingredients, such as formaldehyde, which is dangerous to your health.
BRANDON, YOU’VE HAD QUITE A FASCINATING RISE THROUGH THE COMPANY FROM PACKING BOXES AND ANSWERING PHONES TO ULTIMATELY EARNING THE ROLE OF VICE PRESIDENT OF SALES. DO YOU FEEL THIS HAS GIVEN YOU A FULLER UNDERSTANDING OF THE COMPANY AND YOUR CUSTOMER’S NEEDS? BR. Absolutely, it has helped me get a
great overview of the business as a whole and what is needed to build and develop a distributor. When I was first starting out, I didn’t see it quite like that. In fact, I was quite disappointed that after I graduated university, my primary role was packing orders and answering the telephones for the company. As I showed my ability to do more I received more responsibility and with that I was able to focus on other aspects of the business. Starting from the bottom enabled me to manage all aspects of our customer’s needs. Without that I believe it would have taken me much longer to progress through my career.
DESCRIBE FOR US THE EXPERIENCE OF WORKING ALONGSIDE YOUR FATHER TO BUILD THIS BRAND FROM SCRATCH. BR. Difficult but rewarding. Being the owner’s
son is a “double edged” sword. My father never wanted anyone to think that I was working in the company because I was his son; he wanted
people to know that I earned that position and had to work for it just like anyone. But because I was the son of the owner, he made me go beyond what a normal employee would do and in the beginning, this was very hard for me to understand. However, being that it is a family business, I realized that I wasn’t just working for a company, but I was working to build our business. I’ve been fortunate to have started working when Fernando had just started the business, so I’ve seen it grow from its infant stages to a global brand.
YOU’VE BEEN INSTRUMENTAL IN DEVELOPING A RANGE OF PRIVATE LABEL TOOLS FOR MULTI-NATIONAL COMPANIES. WHAT DID YOU FIND MOST INTERESTING ABOUT THIS PROJECT? BR. For me, the most interesting part of
working with the other companies is being able to develop and create their brand. Working with each company’s marketing and operations team, I had the pleasure of seeing these brands build their appliance business from the beginning, just like Bio Ionic. Being able to see what you’ve created on the shelves of a salon or store always made me happy.
WHAT EXCITES YOU MOST ABOUT THE NEW AGAVE HEALING OIL RANGE? BR. The Agave product line is a fantastic line.
What excites me the most is seeing people’s reaction when they try the products for the first time. This is where the education part of the business comes into play. I love educating people on products that make their lives happier and easier. Being able to develop the customers’ business is very rewarding for me and just like with Bio Ionic, I’ve experienced the Agave brand grow and it continues to grow with all the help from my family. Bio Ionic and Agave are distributed through Sabre Corporation in Australia. Phone: 1300 764 437 Instagram/FB: @agaveoilausnz @bioionic_ausnz Hair Biz Year 12 Issue 1
BRINGING A COLOUR TO MARKET As passionate colourists, the quality and performance of our colour ranges is of the utmost importance, but we rarely consider what has gone into the creation of the products we use. Understanding the process of bringing a colour range to market, from the initial concept, through the exhausting formulation and testing phases to the final launch to we, the colourists, was an opportunity too interesting to miss. Hair Biz Editor, Kym Krey jumped at the chance to talk to the maestro behind the new muk Hybrid colour, Brad Vincent, Global Sales and Education Director for muk haircare, about his experience of doing exactly that.
BEFORE WE TALK ABOUT COLOUR, CAN YOU GIVE US A BRIEF RUNDOWN ON MUK HAIRCARE AND THE KEY PERSONNEL BEHIND THE BRAND?
muk is a family. By blood, marriage and adoption! In 2006, muk was founded by Mark Gariglio, Janelle Reynolds and Scott Reynolds, who set out to shake up the professional hairdressing industry and provide stylists with serious product alternatives that out-performed the then ‘normal market leaders’ of the industry. Hard muk, the first product to market, was a game changer in men’s grooming, and still remains that category benchmark today. From that one product 11 years ago, the brand has grown to a full-service salon brand of 39 care and styling products, electrical tools that have won so many awards we’ve lost count, and recently of course, the launch of muk hybrid hair colour, which has again redefined the brand and continues to make it stronger. When people ask why the brand has been so successful, for me, the answer is very simple. First, every product we manufacture is amazing and does exactly 48
Hair Biz Year 12 Issue 1
Brad Vincent what it says it’s going to do. And second, it’s the people. We have the best people! A team of incredible people who care and work every day like the brand is their own. When you are inspired and driven by hands-on Directors like Mark, Janelle and Scott, whose creativity, passion and love for their brand takes you on a journey every day, it’s only natural that you attract the best team of people in the industry to complement that passion and take the product to the streets. muk has been an amazing Australian success story that started with humble beginnings in Melbourne over 11 years ago, and has now grown to be distributed throughout over 20 countries around the world; and it’s still growing. 2018 will again see muk hair care continue to grow our home team here in Australia, and also our global distribution network. And yes .. of course, there will be some new products, but you’ll have to wait and see what they are …. soon!
THE TASK OF BRINGING A NEW COLOUR RANGE TO MARKET SEEMS OVERWHELMING, BRAD. WHERE DO YOU START?
Normally I receive a brief from the ‘money man’ of the company, who tells me to produce the best product I can for the least amount of money! So generally, my first consideration is the budget and time frame however with this project, I had no restraints on either, so I began by evaluating the current landscape of colours on the market for their strengths and weaknesses. The best product you can create can only be the best if you know what you are competing against. It was also important that this colour range be designed for the Australian market. As a very small market in the global scale, Australia is not a consideration for many European manufacturers, and Australian colourists are left to do the best they can with shades that are too warm/gold for their needs. Muk hybrid color was built from the ground up to be a colour made by an Australian colourist for Australian colourists.
SO, FROM YOUR RESEARCH, YOU HAD A CLEAR IDEA OF WHERE YOU SAW AN OPPORTUNITY TO MAKE AN IMPACT?
Yes, it was absolutely clear to us right from the beginning. Looking back on our industry just 10 years ago, there were 4 main companies that absolutely dominated the market… but that’s changed significantly in recent years. Now, there are a large number of independent colour brands offering huge amounts of choice to our industry. I wanted to be sure we could offer an exceptional alternative that was affordable but would also stand out as a market leader in what is now a very competitive market. Since conception, the muk Hybrid range has been about producing the best colour for the professional market, using the newest technologies that performed exceptionally across all segments, e.g. grey coverage, high lift, vibrancy, condition, shine and longevity. All in a product that is PPD free, vegan and almost 80% naturally derived, with no animal testing. There would be so many variables to manage throughout the process, as well as time frame and budgets. Give us an insight into some of these. • Keeping test data safe and secure is the greatest challenge. It is so vital to be able to trust the data from previous testing, knowing it’s 100% correct. When you have nearly 5 years of data collected, that is some serious housekeeping! There is no room for error.
From left Mark Gariglio, Brad Vincent, Scott Reynolds and Janelle Reynolds
• New products coming to market throughout testing and development is important to research and manage. This is a fast-moving industry with many products launching regularly. It’s important that these new products are considered and evaluated as they are launched to the market, to ensure we are benchmarking against continually shifting market leaders. • Regulatory requirements globally are an ever-changing variable. Governments often change the law on usage of ingredients allowed in cosmetics, so this requires continual monitoring to be sure that all of the ingredients and formulas in our products comply with the requirements of our global distribution network. • Time and budgets is where I was very fortunate. I was never once given a budget to work by, and never once given a time line. The brief was simply to produce the best professional hair colour possible. What an amazing opportunity where I could completely focus on producing the best of something with no compromise... that is every developer’s dream!
HOW LONG WAS THE TESTING PHASE FOR YOU TO GET THE FORMULATIONS AND FEATURES RIGHT?
My original plan when the project started was to have it ready for market in approx. 2-3 years from conception, although it ended up taking almost 5 years to perfect it.
WHAT DO YOU FEEL, ARE THE MOST UNIQUE FEATURES OF THE RANGE?
It’s a true hybrid colour. Most ‘hybrid’ colours are actually permanent colourants in the tube, that when mixed with peroxide develop the pigments to a ‘lesser state’,
“MUK IS A FAMILY. BY BLOOD, MARRIAGE AND ADOPTION!” giving the ‘effect’ of a demi permanent colour. Muk hybrid color is actually not a predetermined permanent or demipermanent pigment in the tube. It is simply a colourant. It’s only when mixed with one of the 7 muk developers or lotions that it truly converts to function and perform as a permanent or demi permanent colour. 3 new technologies – CTC, CPT and HPT allow a true hybrid colour function during processing, locking the pigments in place when internal clusters are formed, while continually preparing and repairing the hair using a blend of Wheat, Corn and Soy proteins to ensure the hair is not only in better condition after the colour service, but the perfect new colour remains in the hair with increased longevity.
WHAT WERE THE MOST DIFFICULT ASPECTS IN DELIVERING THIS PROJECT?
• Balancing the different global markets’ needs and expectations against the legal requirements of each individual country that we distribute in. • The blondes! Because most colours are developed or produced in European countries, it has become acceptable that many blonde shades are very warm. This is not the case with muk hybrid blondes. They are in fact very cool, ready for the Australian market without the need to add extra blue or violet to control unwanted gold. They are beautifully cool and controlling without being flat, and the shine is amazing! …. cont’d over page
cont’d from page 49
Everybody loves our shiny blondes. They are beautiful. • Producing a range of colours that are easy to use for a less confident colourist, whilst being a complete creative pallet for the artistic colourist who wants to push boundaries with no limits. Not all colourists are the same, and everybody needs something different from their colour. Muk hybrid colour gives as little or as much flexibility and creative freedom that individual hairdressers need.
“I WANTED TO BE SURE WE COULD OFFER AN EXCEPTIONAL ALTERNATIVE THAT WAS AFFORDABLE BUT WOULD ALSO STAND OUT AS A MARKET LEADER!” I’M GUESSING THERE WERE A FEW UNEXPECTED SURPRISES ALONG THE WAY?
Of course! Many … The most significant being the quality of ingredients now available to us in the cosmetics industry! As a new product to market and a company where performance is more important than profit margins, I was able to use the best of everything in our hybrid color, which is so proudly obvious in the final product.
And the bleach. WOW! Now that was a surprise! Definitely my best work yet. It’s an amazing 9 level lift bleach which can be used on its own, or creatively mixed with Muk Clay for freehand and balayage work. It’s a game changer! Lia Mei, Muk Global Colour Director and one of Australia’s most talented colorists worked very closely with me to get the ratios and consistency perfect for all freehand bleaching work. As a master in freehand colouring, it was important to me that Lia was happy with the formulation. It took us months of testing, but the results are spectacular.
WHY WAS CREATING A HYBRID COLOUR SO IMPORTANT TO YOU?
A true hybrid colour was important to me because it means that a salon can have just one range of colours to produce all it’s color needs. With muk hybrid colour, from 1 tube you can achieve 6 results: 1. Permanent colouring 2. Demi permanent colouring 3. Intense demi permanent colouring 4. Colour balancing 5. Blonde toning 6. 5-minute grey men’s blending This means that a salon owner can have all the performance tools required for colourists of any skill level without spending excess amounts of money on multiple colour ranges. Whilst all colourists want the best possible products to work with, no salon owner wants precious money tied up in crazy amounts of stock in a back room that will never be used.
HOW HAS THE MARKET RECEIVED THE NEW RANGE?
It’s been amazing! After all those years of development and testing, I was very confident that we were launching an amazing product that would be embraced by the professional market, but until it actually hits that market and is judged by users, you can never really be sure. All of that time testing and tweaking 50
Hair Biz Year 12 Issue 1
paid off in the end as since launching the colour in July 2016, the feedback has been incredible. Recently in Hong Kong, I was approached by the GM of an opposition multi-national colour brand who congratulated me on the amazing results and said that they believe the muk hybrid is the best colour on the market today. They now use muk hybrid as their benchmark to test against when developing new colours. What an amazing compliment!
WHAT ARE YOU MOST PROUD OF WITH THIS RANGE?
Obviously, I’m very proud of my achievement that the colour that has been presented to market, and so incredibly well received by my industry peers. But amazing things never come about from just one person; there is always a bigger picture and a team of talented individuals to complete the mix. The muk technical team were there to help, support and put up with me throughout the development phase, making it an amazing journey even before we launched the colour to market. Once we launched, I suddenly had a team of 12 amazing colour technicians with incredible skills and knowledge, who embraced the colour as their own, taking it to the streets with more commitment and enthusiasm than I’ve ever seen at any other company. My technical team are the best team this country has to offer. And finally, from the very beginning until the very end, the trust that the company directors placed in me with such a mammoth task is humbling and for that I am very, very grateful. To produce a great product is amazing. To produce a great product for the colourists of an industry you’ve spent your whole life in, is even more amazing; but to do all of that for a company owned by real (great) people who love this industry as much as I do, rather than a distant board of directors, meant the focus was on performance rather than money, and that makes me proudest of all. www.mukhair.com
CREATING YOUR OWN RETAIL RANGE By Leanne Galea
Have you ever dreamed about having your very own product range? Of gazing over your retail shelves and seeing your name branded across some of the beautifully presented products you sell?
If you’ve always thought this was an unattainable dream or that only big salons can afford to do it, think again. Leanne Galea from U Brand Cosmetics is here to tell you that you can go from scratch to displaying your own products in just 6 weeks. And… it’s not as expensive as you think! Leanne has enjoyed over 20 years’ experience in the Hair and Beauty Industries, from Salon Owner and Business Coach to 52
Hair Biz Year 12 Issue 1
Product Distribution and Manufacturer of haircare and skincare products. Editor Kym Krey spoke to Leanne about how this dream can be achieved.
WHAT PROMPTED YOU TO TAKE THIS PATH AND CREATE U BRAND COSMETICS?
Believing in something that could truly help a salon’s overall success is what drove me to create U Brand Cosmetics and still does. I am still as passionate now as I was when
I first started and in so many different roles, I have seen, felt and heard it all. No university degree can prepare you for the mental and physical work needed to be in business in a competitive and creative Industry.
WHAT USUALLY PROMPTS SALON OWNERS TO INVESTIGATE CREATING THEIR OWN RETAIL RANGE?
The main reason is that are that they are
just not happy with what their salon is making overall. They are concerned about finding the products they sell in other locations which, they feel, affects their retail opportunity and margins. Add to that the impact of professional product availability on the internet, and they feel their retail window of opportunity becomes clouded. Hence, they want to invest in a range that cannot be purchased elsewhere. Nowadays, you really don’t often see a multi-location salon owner or laser clinic without their own brand in their business any longer. It is definitely a strong marketing tool and business asset. Customers can only come back to purchase it from you and you have no limitations on where you want to sell your own range. I feel that if you have control of your brand and have your name on it, you are your own destiny.
WAS THE AREA OF PRODUCT INGREDIENTS AND PARTICULARLY AVOIDING ‘NASTIES’ SUCH AS PETROCHEMICALS, PARABENS AND PALM OIL ETC ALWAYS OF PRIME CONCERN TO YOU?
Yes, absolutely. It is really important to produce healthy formulations for the skin, body and hair. We never formulate a product without this being close to our heart with health of the skin and hair being our highest priority. We are also extremely proud to develop and craft all our products here in Australia.
IS CREATING A BESPOKE RANGE EXPENSIVE OR OUT OF REACH FOR SMALLER SALONS?
If you were to approach the process on your
own, it can definitely add up and become confusing with doubt about ingredients, choice of manufacturer, packaging and labelling and quantities. We take that headache away with trialled and tested formulations that have been in the market for years which have been utilised and trusted by some of the best spas, salon and clinics across Australia. We work alongside some of the top formulators in the country and can help bring your idea to the market quickly.
HOW MUCH INPUT CAN SALONS HAVE INTO THE ACTUAL FORMULATIONS OR FRAGRANCES OF THEIR PRODUCTS?
We have two solutions; our clients can utilise our library of products which are established and tested in the market where we don’t alter those formulations, or they can develop their own formulation from scratch. If they want to formulate an original product, we work with our amazing Chemists to bring the product alive, however this generally requires more capital initially to develop the range and a longer launch date into salons.
WHAT ABOUT THE STYLE OF PACKAGING AS WELL AS LOGO AND LABEL DESIGN?
We have an inhouse print and design team that can handle all design work and labels. The products will arrive to the salon fully labelled ready for them to sell. Any customisations or packaging can be achieved, depending on vision, budget and capabilities.
business within 4-6 weeks. It’s a simple case of signing and selecting the products, pay and then finally complete the design work for the labels with one of our design team. Once signed off, we label up, despatch and deliver to your door ready for sale.
YOU ALSO FORMULATE SKINCARE AS WELL AS HAIRCARE. HAVE YOU ALSO HELPED HAIR SALON OWNERS INTRODUCE THEIR OWN BESPOKE SKINCARE RANGE FOR CLIENTS?
Absolutely. Hairdressing Salons regularly enquire about skincare and see the advantage of broadening their retail scope for men and women by offering them a daily skin program. Everyone needs a cleanser and exfoliator for their face and body, following up with moisture and hydration for the skin. When you style a guest in your salon, rather than just considering their hair, you can consider their overall needs.
WHAT ELSE IS N THE HORIZON FOR U-BRAND? We are excited to be launching U Education in January 2018 covering everything you need to know about how to launch your own skincare or haircare brand, providing online classes and coaching with loads of free resources available. Our clients will learn about ingredients, product labelling and branding, marketing their brand, social media, brand distribution and so much more. Watch this space! www.ubrandcosmetics.com
HOW LONG DOES THE PROCESS TAKE?
Any salon can have their own brand in their Hair Biz Year 12 Issue 1
BUILDING A HIGH-PROFILE CLIENTELE
Hair Biz Year 12 Issue 1
By Caterina Di Biase
A hairdresser without an established client base could be likened to scissors without a blade or shoes without a sole. It is impossible to build your business and profile without realising the value and importance of your clients. This includes and extends to the significance of high-profile clients, knowing how to develop this aspect of your client base, and making the differentiation between high-profile clients and an ‘everyday client’. Let’s first establish who these ‘high-profile’ clients are. These are the well-recognised individuals who have a high social standing in society. Think celebrities, TV personalities, influencers and sports stars. They are still just people, but unlike the ‘everyday’ client, this particular clientele are generally opinion leaders who live in the spotlight, and are no strangers to the media. Their followers have keen eye for what they are up to, what they’re wearing and most importantly – who styles their hair! As an industry professional with over 30 years experience, my career has allowed for incredible opportunities to work with high-profile clients such as Kelly Rowland, Poppy Delavigne, Ruby Rose, Delta Goodrem, Vanessa Amorosi, Sophie Monk, and most recently, Jane Seymour. These clients marked real milestones in my career; helping to reach long-term goals that I had always aimed for. It took a lot of hard work and most certainly starting at the bottom before these opportunities presented themselves, and it’s because of that grounding and learning that the work with high-profile clients comes. Working with high-profile clients can quite often be seen as more of a partnership or collaboration, than that of a traditional hairdresser/client relationship. Celebrity clients will rarely come into salon, you don’t have months or years of pre-established rapport, and you are often on call for just a day – or weeks at a time. However, although fleeting, it is this work that will inevitably provide a certain level of power to your opinion on current industry topics, such as latest trends, styles and current themes. Just like any of the amazing work that you do in salon, for shoots, or even for award entries, it’s important to add your work with high-profile clients to your portfolio, which these days includes social media. Communicating with other key industry professionals and the public, that you serve high-profile clients will in turn attract more
clientele of a similar calibre. The business in which you operate – your haven and oasis of creativity – will benefit from the halo effect associated with celebrity links. So how do you start to develop this aspect of your client base? Although not always an easy task, you’ll soon realise that it’s a highly rewarding task. A few aspects must be addressed before you go into the ‘how’. Without sounding too elementary, the basic questions of who, what, when and where must be addressed.
“CONSTANT PLANNING AND WORK TOWARDS BUILDING A SOLID CLIENT BASE IS KEY TO BUSINESS SUCCESS” Work out who you want to be associated with. is there a particular high-profile client you’ve wanted to work with? Answering questions like these will come in handy when setting your own career goals. When you’re at a certain level in your career, you’ll be contacted and acquired for jobs – but until then, you’re left to your own devices to source high-profile clients. Aim as high as you can – seriously, you have nothing to lose! But also be realistic. Don’t discount the power of an up and coming celebrity or influencer. Remember that many a huge star still keep their original teams around them! To know with whom you want to work also means knowing who to contact. It’s very rare to find direct contacts for high-profile clients, so it’s vital to start making yourself known to talent, influencer and celebrity agencies. From this, the scope you have to work with and opportunities to leverage, will become clearer. It’s also crucial to know what’s happening in the industry in order to highlight opportunities to capitalise on. Consider
creating a calendar or timeline of events to leverage (such as the Logies, Spring Racing Carnivals etc.) and knowing which high-profile clients are (and are not) on the lookout for a new hairdresser/salon to use. Timing is key. It’s much easier to ‘hit the nail on the head’ if you know when to approach high-profile clients. This ties in with knowing what your plan of action is. Once all these aspects are in action and top of mind – move on to the all-important ‘how’! More specifically, how you can develop this aspect of your client base. As mentioned earlier, a lot of opportunities in life depend on whom you know. Throughout every aspect of my career, I’ve spent quality time and effort getting to know the people who pass through my salon and my life. The saying ‘it’s not what you know, but who you know’, has certainly rung true for me a few times (but of course knowing your stuff is also vital!) Aligning yourself with highly recognised people and brands is a must! Being an ambassador and true advocate for brands like Schwarzkopf Professional, Showpony Hair Extensions and Denman has allowed for opportunities to work with the very best across the industry internationally. Remember to share your achievements with the world by maintaining an outstanding profile on social media. In all of this, you need to be honest with yourself about your own capabilities and limitations. Ask yourself - are you able to serve high-profile clients to the best of your ability? And importantly, do you want to? High-profile clients often come with a unique set of challenges and requirements. Take a step back and evaluate where you’re at in your career, and decide whether you believe you’re ready to take on a higher calibre of clientele. Some stylists have no interest in serving high-profile clients – and having a celebrity client base is by no means the only way to success. Whatever you decide, constant planning and work towards building a solid client base is key to business success and for many, that ideally includes a great mix of everyday and high-profile clients. Because what’s better than a satisfied client? A satisfied high-profile client that will tell the world about it. Your career (and profile) will thank you for it.
Hair Biz Year 12 Issue 1
WELCOME TO THE WORLD OF WELLA WE BELIEVE IN THE MAGIC OF HAIRDRESSERS THAT IT’S THE HEART THAT MATTERS MOST IN DEVELOPING FAMILY-LIKE RELATIONSHIPS THAT ONLY THE DARING PIONEERS WILL WIN THE FUTURE OF BEAUTY …THAT BEAUTY IS HANDMADE THAT DREAMS ARE MADE IN COLOUR MAURICE TORCASIO BERNICE BARRETT
JIM & LIA KEFALIANOS This piece continues a five-part series where we speak to some of Wella’s most influential salon partners and what it means to be part of the Wella family.
“WHEN IT COMES TO HAIRDRESSING AND YOUR PARTNERSHIP WITH WELLA, WHAT DOES THE WORD HEART MEAN TO YOU?” MAURICE TORCASIO, ROKK EBONY VIC:
When dealing with matters of the heart, our partnership with Wella is defined by a mutual love for our craft, our industry and our people. When working and collaborating with Wella, it has always been apparent that Wella is passionate about the relationships they have within the industry. They have always 56
Hair Biz Year 12 Issue 1
BRODIE LEE STUBBINS
been excited and enthusiastic about helping Rokk Ebony grow our brand and support our people. In particular, the support, generosity and love they have extended to our teams and our people has ensured that we can provide opportunities to our talent outside our businesses and introduce them to the industry with the support of the Wella family.
JIM & LIA KEFALIANOS, SUENO SA:
We have an amazing community at Sueno Hair. We recently used our skills to raise over $12,000 in one day for local charity, Kick Start for Kids, who provide breakfast and lunch for children who are less fortunate. This will provide breakfast and lunch to 10 schools for a whole year. Wella really went above and beyond to help us, donating products and two staff members for the day. Moving to Wella was the best decision we’ve ever made. They’re more than just a haircare company; they are a brand with an amazing heart.
BERNICE BARRATT, ARTISTIC VISIONS WA:
The heart of my business is being able to deliver quality service to every client, through every aspect of the salon. My team strive to provide
a guaranteed result in the client’s colour every time (Koleston Perfect, Colour Touch, Illumina, Innosense), offer the best prescriptive shampoo, conditioner and treatment tailored to their hair’s needs (System Professional and Nioxin), as well as incredible support in styling their hair (Sebastian and EIMI). Wella provides my team with the tools to deliver the very best, to each and every client.
BRODIE LEE STUBBINS, ROKSTAR QLD:
Everything I do, in work and in life, I do with heart – this means total commitment and love. This goes for my relationship, my family, my business and my clients, my pets, my health, my friendships: every aspect of my life is given 100%. I know that as a brand Wella gives the same amount of heart to their business and their clients. To find out more about joining the Wella family, please contact 1300 885 002
celebrity shampoo unit features • airwave shiatsu massage • sliding/titing basin • electric recline and lift
Connect with us... For further information or for your nearest JOIKEN distributor call 02 8781 0123 or email firstname.lastname@example.org
SALON HAIR CARE’S NEW GROWTH IN SOUTH AUSTRALIA
“AT SALON HAIR CARE, WE’RE HERE FOR HAIRSTYLISTS!”
Leading South Australian hairdressing wholesaler Salon Hair Care has capped off a stellar 2017 by opening its fourth outlet in Adelaide. The new store, centrally located just south of the city at 379 Cross Rd, Edwardstown, allows Salon Hair Care to better serve its most important people – hairstylists. The expansion follows Salon Hair Care’s success at the Australian Hair Industry Awards, where it has won National Wholesaler of the Year and South Australian Wholesaler of the Year for the second year running. Salon Hair Care owner Michael Harris says hairdressers will be able to choose from an expanded range of exclusive brands as well as accessing a state-of-the-art Education 58
Hair Biz Year 12 Issue 1
Studio so they and their staff remain at the cutting edge of hair trends. “At Salon Hair Care, we’re here for hairstylists,” Mr Harris says. “Salon Hair Care is a family-owned business and we’re proud have been supporting hairstylists in South Australia for nearly 40 years.” “Our new Edwardstown head office, warehouse and studio allows us to grow bigger and better than ever. “We’re proud to offer exclusive the best
brands including Alter Ego, Alfaparf, Everescents, Glam Palm, Indola, Muvo, Paul Mitchell and Pravana. “Stylists and their staff can stay ahead of international trends in cutting, colour and styling at our Education Studio.” Salon Hair Care also has outlets at Welland in the inner-west, Reynella in the southern suburbs and in the north-eastern suburbs at Holden Hill, so hairstylists are never far from the best brands and best service. For more information, contact: email@example.com
AC/Rechargable Professional Hair Clipper
Automatic Universal Voltage
(03) 9555 1533 | firstname.lastname@example.org | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
CHISHOLM SHOWCASES TOP TALENT IN THE CBD
Chisholm has launched its two Melbourne city campuses to industry, with a fabulous display of hairdressing and beauty talent at its newest location at 234 Flinders Lane. The evening highlighted the high standard of education and talent that employers could expect when sending apprentices and students to Chisholm’s city campuses.
Maria Peters, the CEO, spoke of the importance of the CBD campuses to Chisholm’s growing training delivery and the significance of employers in that future. “Many of Chisholm’s programs have been based around the industry apprenticeships, but we would like to diversify, and we are looking forward to some serious consultation into the future with the employers about how we can create training programs that are valued by the industry and students alike.” The city campus launch follows on from a successful scoop at the HBIA awards. Stephen Varty, Chief of Education, ran through the 5 awards: • Educator of the Year Award – awarded to Barbering teacher Jackii Brown • Certificate III in Make-Up – awarded to Dandenong VET in Schools student Zainab Jafari • Certificate IV in Screen and Media (Specialist MakeUp Services) – awarded to Dandenong student Julie Taylor • Certificate III in Hairdressing
– awarded to Lonsdale Street student Krystina Artuso • Certificate III in Beauty Services – awarded to Dandenong student Chelsie Edwards “I am incredibly delighted for our staff and students. It is a testament to their hard work, perseverance and complete dedication to their craft, which has led our students to being recognised as outstanding professionals amongst their peers,” said Ruth Browne, Business Engagement Lead. The evening was organised with student participation from Hospitality, Hair and Makeup, Events and Photography, showcasing to invited guests and industry the talent that is training at TAFE. Chisholm is a leader in vocational educational and training and offers over 400 courses across seven locations in South-East Melbourne, Melbourne City, Bass Coast and the Mornington Peninsula as well as via Chisholm Online and in the workplace. www.chisholm.edu.au.
T H E K E R AT I N E X P R E S S
al From Bra igin zil r O
110ml Kit THE KERATIN EXPRESS
Straighter, Smoother, Healthier, Frizz Free Hair with Radiant Shine
KIT CONTAINS: • 110ml Anti Residue Shampoo • 110ml The Keratin Express • 110ml Primer Pre-Styling Leave-In
A professional high performance EXPRESS smoothing and relaxing treatment. Ideal for all hair types. (03) 9555 1533 | email@example.com | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
BRITISH HAIRDRESSING AWARDS 2017
The best of British hairdressing talent was celebrated at this year’s British Hairdressing Awards, sponsored by Schwarzkopf Professional. The star-studded ceremony took place in London recently attracting more than 1,500 of the top hairdressing talent from across the country. Each entrant submitted a series of images demonstrating not only their technical dexterity, but their creative vision and comprehension of current trends. Finalists were then judged twice, by a panel of hairdressing legends, leading national beauty press and past winners of the awards who have since joined the British Hairdressing Awards Hall of Fame; an accolade presented to those who win the same category on more than three occasions. The Schwarzkopf Professional team took to the stage to present their iconic Essential Looks collection (with a little help from session stylist legend Tyler Johnston, colour extraordinaire Lesley Jennison, and Rainbow Room International’s award-winning duo Suzie McGill and Dylan Brittain). Talent was recognised across 16 categories, covering both regional entries representing the whole of Great Britain and specialist collections including men’s hairdressing, avant-garde work and colour. The ultimate accolade of British Hairdresser 62
Hair Biz Year 12 Issue 1
of the Year was awarded to Sally Brooks for her inspirational work and contribution to the industry as a whole. Sally is the first female winner of the award since 2005, and led a charge of women picking up awards on the night – more than half of the trophies were awarded to female stylists. Facing a standing ovation, an emotional Sally said: “I never thought I’d be standing on stage accepting this award, especially as I was up against such amazing hairdressers that I respect so much”.
THE WINNERS LIST:
• British Hairdresser of the Year: Sally Brooks, Brooks & Brooks • London Afro Hairdresser of the Year: Charlotte Mensah, Hair Lounge, London • Artistic Team of the Year: RUSH Hair, London • Avant Garde Hairdresser of the Year: Emmanuel Esteban, Anne Veck Salons, Oxford • Schwarzkopf Professional British Colour Technician of the Year: Robert Eaton, Russell Eaton, Leeds • Men’s Hairdresser of the Year: Terri
Kay and Andrea Giles, Mark Leeson, Mansfield • Newcomer of the Year: Olivia Nevill, Ashley Gamble, Shifnal • Eastern Hairdresser of the Year: Joseph I’Anson and Lisa Graham, Mark Leeson, Mansfield • London Hairdresser of the Year: Indira Schauwecker, TONI&GUY Bedford Street, London • Midlands Hairdresser of the Year: Shaun Hall, Mark Leeson, Chesterfield • North Eastern Hairdresser of the Year: Isobel Eaton, Russell Eaton, Barnsley • North Western Hairdresser of the Year: Daniel Couch and Ashleigh Maybank, Russell Eaton, Leeds Northern Ireland Hairdresser of the Year: Julie Cherry and Colette Fitzpatrick, Shane Bennett Salon, Lisburn • Scottish Hairdresser of the Year: Suzie McGill & Dylan Brittain, Rainbow Room International, Glasgow • Southern Hairdresser of the Year: Thomas Hills, TH1 Hair, Oxted • Wales and South West Hairdresser of the Year: Zoe Williams & Scott Evans, Ken Picton Salon, Cardiff
Formulating App Just input your information and let the app suggest the color mixture and show you the end result.
What makes this app awesome? Allows you to create, edit & save your clients formula • Creates & saves a client database •
Download on the
App Store Get it on
Connect with us... For further information or for your nearest JOIKEN distributor call 02 8781 0123 or email firstname.lastname@example.org
TONI&GUY CULTURE SHOCK
On Sunday the 12th of November, an assortment of VIP Guests, Industry Insiders, Media, Brand Partners and the National TONI&GUY family gathered together for the 2017 instalment of TONI&GUY’s Culture Shock Show. The Hair Biz team were there to sample the hair fashion forecasts, the party atmosphere and the overall extravanganza synonymous with the annual Toni&Guy Culture Shock With cool pre-show drinks and mingling, a main show featuring all the TONI&GUY management team, amazing hair fashion work and surprise singing sensation Guy Sebastian, all wrapped up with an after party hosted by a tribute Daft Punk Act, Discovery Daft Punk, the night was definitely a highlight of the hairdressing industry calendar! Every year, the main focus of the show is to deliver the launch of the latest global collection with this year being FUTUREWISE. The show proceedings kicked off with an address by TONI&GUY’s Managing Director, Dennis Langford. Prior to the delivery of the major announcement that in 2018 TONI&GUY will occupy a pivotal position as official hair partners to Mercedes–Benz Fashion Week Australia (MBFWA). The show also saw special appearances by brand new TONI&GUY ambassador, Roxy Jacenko who discussed her charity work to raise funds for, The National Breast Cancer Foundation – Look Good Feel Better. The upcoming hair trends of the season were out in full force with bold colours, interesting shapes and strong textures the forthcoming trends for 2018. TONI&GUY’s Australian contingent, presented a series of fashion forward runways, each centered upon different facets of the brands artistry. This year’s tour-de-force was the London inspired, “Futurewise”, which featured a number of style-savvy looks masterfully executed by National Creative Director Katy Reeve, National Technical Director Jack Morton, and the TONI&GUY creative team. Noting inspiration from fashion house; Gucci, TONI&GUY created signature looks by their colour partner Wella, with a showcase of editorial styles of strong, bold, pops of colour, contrasted with natural hair shades. Next up was the Avant Garde segment created by TONI&GUY’s Georges Nadia Semanic who created more futuristic looks to an eager audience as models stormed the runway in syncopated succession sporting an array of experimental creations. It was a huge night for TONI&GUY!
Last year’s triptych of sectioning patterns paved the way for this year’s advanced, creative techniques known as interlocking sections. The progression is seen through the creation of focal points and specific areas of detailing to maintain customisation, but in a more editorial and refined way. In terms of colour, there is a nod to the underground shades that we’ve seen in London and other cities that have inspired the hues of green, blue and yellow. Also, muted hues have been worked in, which have been embellished with twists of warmth and coolness to complete the colour story. Over the last few years we’ve seen an ‘anti’ movement, anti-fashion, anti-retouch, anti-classic beauty etc. across the hair, beauty and fashion industries. Now, although individuality is still held in the highest regard, many designers have begun to fuse that anti concept with high fashion to turn out something entirely new. FUTUREWISE is TONI&GUY’s creative approach to future proofing, the ability of something to continue to be of value into the future. These new interlocking sections enable versatility and strength against the influx of transient trends and fast fads that crop up each season.
FROM INTERNATIONAL TO INTERSTATE By Lance Liufau
Two young men that have moved from a continent on the other side of the world have found their place here in the beautiful Australia and they go by the names of Eoin McCarthy (Cork, Ireland) and Harris Heaton (Lancashire, England), both now working at different barbershops in Melbourne, Victoria. What these two young men have brought with them is a level of excitement that is refreshing for the industry. Having spent some time in Hair Salons learning hairdressing scissor techniques, they have both been able to combine those same techniques with the craft of barbering, which we all know is a lethal combination. But what I am really impressed with is their willingness to share what they know with any wo are willing to learn something new. On the 9th of October 2017 both Eoin and Harris just so happened to be in Brisbane, Queensland at the same time and reached out via Instagram to the industry and to anyone who was interested in attending a Look & Learn Workshop, which was held at The ChopSpot Barbershop in West End. Now considering the information was only released a week and a half before the workshop was to take place, it was great to see how many barbers were so eager to learn and evolve their skill sets by the number of attendees that showed up on such short notice. Because it was held on a Monday, many of those who attended were there on either their day off or they had taken a day off from their shops to come and watch these two great barbers put their talents to work and to see exactly how they achieve the results that they get. Obviously because they have come so far to join the Australian Barbering Industry, they come with a different way of doing things and it is because of workshops like these we have the opportunity to take full advantage of them and gain skills that we may have never picked up. Within the workshop there was a mix of male and female attendees, different ethnicities and a range of cultural interests but there was that one common interest which all that were there, wanted to see, and that was giving a great haircut. A great and pure example of unity within the barbering industry and how we as people of the hair industry can bring people together regardless of race, height, weight or lifeâ€™s choices. From this I would like to personally thank Eoin and Harris and all that have the same views on sharing their knowledge and techniques to help others develop and improve themselves to become better barbers. If you would like to view and follow their work you can find them on Instagram. @eoinmccarthyhair @harrisheaton94 68
Hair Biz Year 12 Issue 1
DESIGNED BY BARBERS
SOLD EXCLUSIVELY THROUGH SALONS Contact M&U Imports for full product details (03) 9555 1533 | email@example.com | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
WHO IS SOFIE POK? By Lance Liufau
Hair Biz Year 12 Issue 1
The definition of an influencer is ‘an individual who has the ability to influence the opinion or view of a target audience, largely thanks to their social media following’ in todays times. In Sofie’s case she has been able to do exactly that within the worlds barbering industry in such a positive and inspiring way. With having been apart of the industry for eight years, Sofie’s work is now being recognised around the world not only as a barber but also as an educator. Sofie has various ambassadorial roles aligned with companies such as Mizutani Scissors and Babyliss Pro just to name a couple. With numerous accolades and awards, Sofie has just recently received the Barber Of The Year at the 2017 American Influencer Awards. Sofie has got an AKA which is her Instagram name of @StayGold31, she explains how she came to obtain this name which is really quite interesting, Sofie says; “Stay Gold came from a tattoo I had blasted across my knuckles. I was hitting a really big turning point in my life when I realized that I was always changing myself to fit certain scenarios, or people I was with. Through life experiences you start to feel like you lose yourself, it’s hard to realize that about yourself when you’re in it, so when I got the tattoo done it was there to always remind me to stay true to who I was no matter what. Once I got it done I saw it everyday and I started to take more control of my life.” This is an attribute that I feel we can all take into our own lives and focus on who we are and try our best to stay true to ourselves. One thing that is so evident in Sofie’s work is the amount of time, effort and passion that she displays as she performs haircuts and also the content that Sofie creates for her social media. This is what Sofie has to say about what makes a great haircut; “A
great haircut has to be the right haircut for that particular client, to be able to take their words and images and transform that to fit their look and lifestyle. Every cut is custom to the client. It may be the same style, but no two heads are cut the same. Challenging enough, everyone has a different face and head shape. We not only must deliver a great haircut, but also the confidence that we did our absolute best to give them that when they walk out the door.” As barbers, I think we can all agree with that statement. We have an obligation and a duty of care to every single client to help them not only look their best but to also educate them on how they can duplicate that same style at home for themselves. Sofie has also travelled to many countries around the world to share and showcase her skill sets with fellow barbers. But on top of all of this, Sofie works hard to set an example for barbers present and future, many times before Sofie has spoken heavily about inspiring others to be better in what they do as well as within themselves. With great words of encouragement and motivation, here is what Sofie has to say to anyone that is looking to join the industry; “Once you walk through the doors of the shop, you must focus on everything you do and everyone you come into contact with. You have to leave all your personal distractions at the door. Pay attention to all that’s around you and happening because you can learn a lot from watching and listening. Ask a lot of questions. Do not let fear take over. FOCUS. Very wise words by Sofie, especially the part about being focused on everything your doing as a barber but more importantly focusing on everyone you come into
contact with. For it is our clients that give us the opportunity to do what we love, they also are the ones that support our families by sitting in our chairs and they are also the reasons why our shop doors stay open. So with that being said, we are just a person that knows how to cut hair without our clients, so our focus is the very least we can give them. With such great victories comes great sacrifice, and Sofie is no stranger to facing adversary head on. It is no coincidence that Sofie has come so far within her career as a barber, because hard work is something that comes natural to her. Here’s an example that Sofie shares with us on committing to something and pushing through when times get tough; “My favorite tattoo is my dragon, which is my entire back. Tattoos are never an easy thing to start and finish, especially a big section. Doing my entire back was definitely challenging, but just like in life, in order for us to get anything done it takes baby steps and self-motivation to push through these challenging moments.” With everything that has been said in this article about my good friend Sofia Pok aka StayGold31, it is clear that Sofie has put an insanely amount of work to reach the levels that she has reached. Sofie’s work speaks for itself and her drive and ambition is inspiring to all. I personally feel that we can definitely take a little something from Sofie’s great example especially to those of us that are in the barbering industry, but even to those that isn’t. For this we thank you Sofia and we hope to see you touch down on our shores one day soon. Follow Sofia on Instagram: @staygold31
Hair Biz Year 12 Issue 1
TRICHOLOGY WITH SIMONE LEE
HOW TO NOT HURT HAIR Using a dryer to assist styling hair into a desired look for your salon guests is a common practice that may cause permanent damage to hair locks. My key rule for successful completion of “the drying game” is to understand how to dry hair in a way that will prevent damage and keep hair looking and feeling great! Low-drying enables hair form changes by altering the Hydrogen bonds within the hair. Water also modifies Hydrogen bonds, which is why on humid days many people complain about their hair frizzing and loosing style. A recent study published by the Department Of Dermatology and Institute Of Hair and Cosmetic Medicine at Yonsei University pertaining to the effects of applying hair dryer wind at varying temperatures to hair when compared to allowing hair to dry from wet at room temperature, found that the use of hair dryers at high temperatures held at close proximity to the hair resulted in cuticle damage, loss of moisture, dryness, brittleness and possible hair colour loss. The study further indicated that hair which is left to dry naturally is exposed to water for a greater period of time, and may potentially play a role in damage to the cell membrane complex of hair leading to the possibility that hair may become more damaged when exposed to water for longer periods of time than when controlled heat is applied to the hair from a blow dryer. The best method of how to dry hair is still scientifically unclear, but there are several tips that can really help artists avoid hurting hair and reduce the side affects of hair dryer use. Hair Care Products - Look for products with labels that state anti dryness, breakage, restorative, and repair, as these are a good starting point when deciding what brands to use. Activance Professional’s Purify Shampoo and Conditioner used in conjunction with one of their leave in treatments is where my hair health regime starts. In particular the Vitalise leave in treatment with anti-breakage properties. The powerful anti oxidants, Active restorative Rhodanide and soothing MSM are excellent ingredients to reduce hair stress by preventing dehydration and assisting with hair cuticle preservation. The powerful bonding mechanisms of the micro Rhodanide molecule effectively allows the molecule to penetrate into every single part of the hair unit, improves the binding capability of water and moisture content up to 200 percent delivering restorative action.
Hair Biz Year 12 Issue 1
pure bristle brushes will help illuminate frizz and provide good tension to the hair when manipulating the hair during drying. Brushes that are made from gentle boar bristles, re enforced ionic bristles, and eco friendly 100% sustainable wooden materials are my ideal choice.
Wet hair - Remove excess water/moisture with a dry towel. Micro fibre towels soak up water very quickly and can have anti frizz properties. Thermal protector, and styling aids - Like a sunscreen provides a protective barrier to the skin from UV, heat protects work by forming a film over the hair to reduce heat damage. Water-soluble silicones often referred to as friendly silicones form a protective barrier over the hair, and can also fight off free radicals caused by UV rays. Thermal protectors are generally infused with vitamins and fatty acids, which provide and trap moisture and also promote a healthier bouncy blow dry. Most heat protectants will work on damp or dry hair making their use simple on days where your hair does not require shampooing. If you are using hair - priming agents like a mouse or volumiser, apply these to the root area after the hair has been spritzed with the heat protector. Quality hair dryers and brushes - There is an array of hair dryers on the market that utilize new smart technology for accurate thermal regulation and stabilized airflow. Nano titanium technology which assists in gentle heat application, direct airflow capabilities to reduce drying time and ionic technology that also reduces drying time, are on the top my list when deciding what dryer is likely to deliver the best hair health scenario when used. Metal hair brushes will hold the heat like a hot iron and can burn the cuticle, so it is very important to minimalize the blow-dry time if this is your brush of choice. Wooden
Technique - Keep the dryer at a distance of approximately 15cm away from the hair and the scalp when blow drying, as it is very easy to burn the scalp. A nozzle should be used at the end of your blow dryer to direct airflow affectively onto the hair cuticle instead of saturating all of the hair with heat. It is better to dry the hair using small sections at a time starting from the nape of the neck working upwards, this will help reduce the same hair being dried repeatedly. Always blow dry hair from the roots to the ends and do not use excessively hot temperatures when drying. The heat temperature from your dryer should not feel uncomfortable when applied to the rear of your hand. For finer hair the dryer should be set to a lower wind force, as the stronger wind will result in unwanted knots, tangles and friction. Keep your blow dryer moving constantly so that the heat will not be directed in the one area for too long. Hair sealants, oils and finishing products Ingredients should include those that promote hydration, help seal cuticle and protect the hair from UV Radiation. Hair oil formulations are refined and most are lightweight offering multiple benefits to your hair and scalp. A dry scalp can occur from repeated blowdrying. Argon oil is a popular, often referred to as “liquid gold”, and is used to revitalize brittle hair and dehydrated scalps. Coconut Oil is another useful oil that can act as a heat protectant assists in repairing damaged hair. Apply a small quantity of oil to the hair especially when the oil is being used as a finishing aid, as oils can be greasy and always look at the ingredient list on the oil natural organic ingredients are best. Oils cosmetics may be combined with other ingredients like essential oils, or other chemicals. Its important to know your and understand what action your product ingredients will do for your hair and scalp health. Allow your hair some rest and relaxation time, in order to restore and revitalize. Use this time to apply your treatment masks.
H E A LT H Y H A I R M E A N S B E A U T I F U L H A I R
Our advanced, fragrance-free Vitalise treatment combines protective antioxidants with hydrating beet extract, boosting nutrient levels to naturally nourish your hair and scalp. By guarding against breakage, colour fade and environmental stressors such as harmful UV rays,Vitalise improves hair condition and manageability, delivering increased health, strength and shine.
DENSIFY P R O U D LY
A U S T R A L I A N
M A D E
A N D
W W W. A C T I VA N C E P R O . C O M . A U
O W N E D
DOING NOTHING! We have all heard the age old saying ‘Stop and Smell the Roses’ so many times, but how many of us actually STOP!... and do NOTHING! If you are anything like me it’s a hard ask, as I certainly like to be on the go most of the time. Feeling inspired, productive and successful in all areas of my life is important to me. I set my benchmark high. Not a bad thing but there has to be a balance with life, love, family and work.
I think some of us get worried about ‘doing nothing’ and find it hard to be ‘non-productive’ but maybe that’s because we are mis-interpreting what ‘doing nothing’ really means. To me it can mean something as simple as curling up on the couch and watching a movy, meditating, going for a walk, reading a book, sitting by the ocean, playing the piano, (I should do more of that!), even shopping!! To me it’s about not working, it’s about appreciating what I have and feeling gratitude for all that is good in my life… it’s about smelling the roses! If you are a good business owner then you will live and breathe what you do. I do. I put my blood, sweat and tears into the mocha magazines, events, awards and competitions and am always coming up with new ideas and initiatives for us to create…. More work… but I wouldn’t have it any other way. 74
Hair Biz Year 12 Issue 1
A good day is one where I have got through my list for the day and feel a sense of pride in what we have done. I am happy to say I have a lot of these days… although I do need to work on my time management for my never-ending list! Surrounding myself with like-minded individuals is an absolute must and only those who have a positive influence in my life, both in personal and business issues. They say, ‘Your vibe attracts your tribe’. This is so true. What you give out you get back so it’s important to also be an asset to those around you, who look to you for friendship, business support, love and success. And when it comes to that tribe… why waste time and energy on people who do not have your best interests at heart and why give your valuable expertise to those who do not value and appreciate it! Pretty simple really. Strive for that work life balance. It’s not that hard and you deserve it! I hear successful people talk about how they have not been ‘lucky’, but instead have worked bloody hard to get where they are and what they have, so ‘work hard to play hard’ is a good motivation. Going back to my original point… work hard to also rest without stress or worry. Isn’t it wonderful to be able to take a breath, relax, chill on your back deck, knowing the bills have been paid, the kids and partners are all healthy and happy, staff are hitting goals, you’re on track for your business goals and your weekly list has lots of ticks! The speed in which 2017 as gone by is testament to just how busy we all are. We set ourselves up to dream, believe and achieve and that’s a great thing, but somewhere along the way if you don’t Stop and Smell those Roses, then what’s it all for?
CURRENT STATE OF MIND December is that time of year where clients bring you gifts, and most people are closing up for the year. People tend to be in two states of mind; either super festive and positive or where did that year go and OMG I cant wait for 2018. Which one are you? Most years I’m the positive one… pass the Christmas cake and Wine… and this year, I’m no different! Surprise Surprise! I’m pretty positive… so when I sit down trying to think abut what I can write for Hairbiz, I find myself reflecting. Firstly I’m going to ask the question, what was your fav moment/moments of the year? This year has been bonkers for me personally. Matrix have kept me busy. But what was my fav moment ? To be honest I have too many highlights. I love working for Matrix, I have done hair-shows in Europe, Asia and of course Australia, helping create all of the brand content in NYC for our global imagery. Shooting the first #SoColourful challenge video with hosts Tabitha Coffey and Chrys Benson, I was also on two matrix trends. But my highlights probably involve the people I’m working with, too many to mention them all, but doing a show with my great mate Kobi Bokshish in Malaysia was definitiely up there with the best! Paul Faultrick in Barcelona and Mila Belova in Russia huge highlights as well. For me it’s the people that help make the moments. Obviously all the hairdressers, but the back 76
Hair Biz Year 12 Issue 1
teams that make it possible. I loved our crazy playground tour and the crew here in Oz. Up early, amazing fun shows and late to bed, a little booze and lots of flights…. and then do it all again. Stevie English Hair has been pumping so a big thanks to my team. But to be honest whilst I’m gallivanting around the world thinking I’m king ding-a-ling, my wife, the brains of our business is keeping it all together. So on reflection… I’m lucky. All the moments I’m having fun doing my awesome job Mel is slaying it as manager, mother and agony aunt to our staff. I would also be lying if I didn’t say my fav part of the year was holidays. But we work hard so we can holiday right! So I have given myself …and you 13 questions for the year that has past as we hurtle towards 2018. My answers are here so please send me yours or pop them on HairBiz Facebook page, because goals and grateful things should always be written down! 1. 3 words to describe this year? FUN, TRAVEL FRIENDS 2. What was the best news you received? Becoming a global matrix artist 3.What was your fav place you visited in 2017? So many but probably Jamaica… but loved Russia and working in Barcelona 4.What new skills did you learn? To say No 5.If someone wrote a book or a film script for your 2017 would it be a drama, love story, comedy or a new genre? It would be a romantic comedy about how much I love my job.
6.What was the most important lesson of 2017? To listen more, and to not be a twat when I come back from traveling 7.What movie or book affected you in a positive way? I cry on planes, but I loved “The Founder “ 8. What goal did you smash? My work goals to travel and grow my personal brand 9.What goal did you NOT achieve? I didn’t become Australian! I want too although Stevie Aussie doesn’t sound that good! 10. What was the funniest moment of your year, and are you still laughing about it? I laugh with my fiends a lot! So thanks to all my mates who have helped create so many moments/memories that keep me laughing months on. 11. What would you do different and why? Maybe get someone in Russian to read what time i have to be at my gate, so I don’t miss a flight!! *headbuts desk* 12. What activities make you lose all track of time? Surfing which I love <3 and probably scrolling through social media which I love/hate 13. What or who had the biggest influence this year? Probably the leaders of my company in matrix. My main crew in global Jamie, Paul, Mila, Danille and Dan who have helped me. Not a suck up moment… but you cant do your job in a strange country without being set up correctly… so my bosses in Aus and Global. Ask yourselves these questions see how your year panned out. Look forward to seeing you all next year Big love Stevie
COOL LOOK LOOK COOL s
e d a h S e u l B
Mix Refectocil 2.1 Deep Blue with 1,1 Graphite to achieve a dark blue ashy shade.
More Information including Style Book and Videos can be viewed at
LET’S CLOSE THE LOOP! We’ve just released our latest Footprint at Sustainable Salons Australia – it illustrates the impact our network has had on the environment since we began the program almost three years ago. When we ran the numbers, we were blown away by the volume of change our members could effect in a short amount of time. More than 81,000 kilograms of metals have been diverted from landfill and repurposed into new metal products – when we consider that the Australian salon industry is burying 1.5 million kilos in the ground every year, that’s a pretty impressive start! We’ve also kept 52,000 kilograms of plastic in circulation and out of landfill, and worked modern miracles by turning 7,500 litres of excess chemicals into recycled water that’s now being used to build our roads. And, one of my favourites… we have 7.1 tonnes of hair stockpiled and ready to roll in the event of an oil spill disaster along one of our beautiful coastlines. At SSA, we talk constantly about our ‘journey towards zero waste’, and our annual Footprint is a great visual representation of this – not only do we see progress, but we’re reminded that by each changing just a little we can actually change a whole lot. As with all goals though, you need to know when you’ve reached them, right? So… what does zero waste actually look like? We’ll know we’re living in a zero-waste world when we have a repurposing solution for every item… then the word ‘waste’ won’t be needed in any language! This is called the Cradle to Cradle approach; a sustainable business strategy that imitates the cycle of nature. For example, when 78
Hair Biz Year 12 Issue 1
an animal dies, its body breaks down and becomes nutrients for another process to take place... basically, everything in existence is a resource that can be used again and again. But thanks to our insanely fast technological advancements that arguably feed our laziness (yep, I said it), modern culture has been forging the cradle to grave idea, where we settle for trying to lessen the mess we send to landfill instead of preventing it altogether.
WE RECYCLE CHEMICALS
PROUD MEMBER OF SUSTAINABLESALONS.COM.AU
I think we all know by now that this isn’t going to end well. It doesn’t matter how much we minimise what we throw away, if there’s waste of any kind, we’re shrinking the planet’s lifespan. Nature isn’t programed to deal with our synthetic leftovers.
things in circulation. This is the foundation of the SSA model – finding solutions that give the resources we collect a second life, in the hope that they will benefit our planet or add value to someone’s life.
In a perfect world, a cradle to cradle reality comes down to product design and repurposing. If we’re talking man-made, then each item we manufacture needs its own ecosystem – a plan for that product so that when it’s no longer required, its materials are reabsorbed back into the stream it came from to create new products. This is the closed loop… and the SSA dream.
Oh, and one last thing. While keeping things out of landfill is the target, repurposing existing materials is also much kinder on our dear Mama Earth. Did you know that recycling aluminium uses 95% less energy than producing it from its raw materials? Is it any wonder then that just by separating their foils for us to collect, our SSA members have saved enough energy to power a television for 213,141 days! Imagine the Netflix potential!
While influence over product design and manufacturing is largely out of our sphere right now, it’s not off the table completely. At SSA, we’re already working on a few projects that could introduce closed loop products to our members in the very near future, using the resources we collect from them. Cool, huh? And then there’s repurposing. Man-made or otherwise, our aim should always be to keep
Starting the journey towards zero waste is easy, by the way. If you can’t repurpose it yourself or send it for recycling, say no… it’s time to send the ‘cradle to grave’ to the grave. Keen to join the movement? Register your salon details at www.sustainablesalons.com.au!
Brisbane School of B A R B E R I N G
Educating creative artists for 37 years
APPRENTICESHIP TRAINING DESIGNED FOR YOUR SALON. - Workplace Delivery - Campus delivery - Block training Call 3229 2999 to discuss your training needs.
3229-2999 Image Â© Wella
AUSSIE AUSSIE AUSSIE OI OI OI They say in business, never to talk about politics, religion or sex. Sorry guys; I’m covering all three today! Sit down and buckle up for my wise words this month... We have just been part of Australian history. It is now legal for couples of the same sex to marry. I have so many emotions about the last few months. So much so, I that I wanted to dedicate my voice this month to all Hairdressers who may have suffered during this time. You are now all equal under the law and now have choice. This makes me proud. As hairdressers I believe we have the best job in the world. Where else do you get to dress up, talk to people all day and give great advice to people who pay you for your input on their image? We are image makers. We are in the best industry where sexuality doesn’t define you. If anything, we celebrate acceptance of all walks of life. I was a Malcom Turnbull fan long before he came into parliament. He is a successful businessman who gets things done. I had high hopes that him running our country would see Australia move in some really positive directions. When the plebiscite was announced, I can honestly say I really was naive in what was about to happen. It made me feel uncomfortable, I was surprised but when I realised it wasn’t Malcom - Tony Abbott had initiated it -that made more sense. Malcom was just following through.... So off we went. All Australians will get a voice. Everyone can have a vote. A say ‘yes’ or ‘no’. 80
Hair Biz Year 12 Issue 1
And wow didn’t they all have a say! I have honestly not seen as much vulgar bullying and voiced opinions on any subject in my life! We were a country that seemed divided. I can say that I was bullied, harassed, had a death threat sent to my inbox and we were left a 1-star review on our business page - all because I shared an opinion. Crazy stuff! The No voters: Gayness is a sickness. What about the children? It’s not right that two people of the same sex live together. Now people are going to marry cats! I am a firm believer of personal choice and opinion and anyone who knows me well, knows I love a great debate. I was out of my depth. These sentences have no logic to me. I have gay staff, gay clients, gay family, gay friends and many professional colleagues in my network who are gay, and none of them are sick. No one has married a cat Some already have children. Gay people are having children now. Gay people are living together now. Government agencies such as the ATO or Centrelink will already cut you off or take your money, so your gay partner can support you, so why should it not be lawful? My children have gay godparents. If Brett and I drop dead, guess where I have chosen for them to go: to the people who will love and care for them the best; the people we trust to raise them as we would.
Then we have the yes voters; well all I saw was them asking to be married. I know what the Bible says, I’ve read lots of it. But the Bible was written in a time that isn’t this time; its stories written to be shared and to give us hope. I believe we have to think about now and about equality for all people. Men. Women. Gay. Straight. Black. White. The plebiscite was such an emotional time for many people. I couldn’t wait to post my ‘yes’ vote back in the mail box. Brett and I are raising a Christian family. We are both from Catholic backgrounds. To say I’m disillusioned with the Catholic church is an understatement. We both have had contact in our school lives with priests you now see in the news. So, as I write this, 122 million of our tax payer’s dollars (my and your hard earned money) was spent and 12 million people voted. Imagine if we had used this money to help cure brain cancer? Or any cancer? But the answer is yes, we are now all equal. I’m a proud Australian. Those who voted were all part of history. So, here’s to all the people who can now legally get married! I hope you all choose to get married and be like the rest of us married people. Fighting over the remote, the dishes, who is going to drive home when there is wine to be drunk, or throwing toilet rolls to each other down the hall when there is none left. Equality for all people. facebook.com/WoohooSalon Instagram/woohoosalon firstname.lastname@example.org
Cristalli PROFESSIONAL HYBRID SYSTEM ENRICHED WITH HERBAL EXTRACTS VIBRANT SHINE LASTING RESULTS • Amazing Toners • Complete Range • Great Shine • Long Lasting Colours FIND US ON –
FACEBOOK Cristalli Professional Hair Care INSTAGRAM Cristalli Professional
(03) 9555 1533 | email@example.com | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
Shop 1. WHITE ICE MIRACLE REPAIR MASK BY AFFINAGE New Miracle Repair Mask begins to repair the hair in just one minute, using Kera Diamond technology to target damaged hair and control flyaways and frizz. www.affinage.com.au
2. BEACH SHAKE AND BODY SHAKE BY JOICO New Beach Shake texturizing finisher creates sumptuous separation, frizz busting moisture and a satin finish with no drying salt or sticky sugars. Next, build volume, thickness and plush density with the new Body Shake dry-texturizing finisher. www.joico.com.au 3. 1922 MENS RANGE BY KEUNE Keune launches their all new salonexclusive men’s label, 1922 by J.M. Keune, a professional-grade product range designed in homage to the family company’s founder. 1922 by J.M. Keune is a tightly edited selection of haircare, styling, grooming and colour essentials. www.sabrecorp.com.au 4. SUPER MARIO BROS HOLIDAY COLLECTION BY SHU UEMURA Taking you back to 1985, Shu Uemura Art of Hair has unveiled an exclusive collaboration with the beloved Super Mario Bros. video game. You’ll find some of your favourite Super Marios Bros. characters suspended in golden light, animating the bright bottle of the Essence Absolue Oil or leaping across the Master Wax jar. www.keune.com.au
5. INVISIBLE WEAR BY PAUL MITCHELL New Invisiblewear from Paul Mitchell, is all about embracing the beauty of imperfection and making chic simple. Never stiff or over-styled, Invisiblewear is formulated with velvet flower to soften hair as it adds texture and volume. The range includes Invisiblewear Shampoo, Conditioner, Restyling Mist, Memory Shaper, Volume Whip, Blonde and Brunette Dry Shampoo, Undone Texture Hairspray, Orbit Natural Hold Hairspray, and Pump Me Up Texture Powder. www.paulmitchellaus.com.au
6. ANGEL ENPROVENCE IRIS RANGE BY JOIKEN Long used for its antiageing properties, the Angel Enprovence Iris Florentina Extract fortifies the hair structure by intensely restoring, reconstructing and hydrating. Iris Restorative Shampoo is a highly concentrated formulation designed to resurrect brittle hair. www.joiken.com.au
7 7. LUMISHINE BY JOICO SLIVER-BLUE : An arsenal of silver-blue based demipermanent liquid shades that deliver Joico’s iciest, coolest results ever, plus the proven healthy hairpower of their exclusive ArgiPlex Technology. RED GOLD SHADES: This brand-new family of shades infuses natural base tones with radiant warmth and reflections of gold. The new series covers grey naturally while delivering long lasting & luminous results for the most flattering wearable shades which don’t fade to pink. www.joico.com.au 8. MASCARA’S BY STAGELINE PROFESSIONAL A Mascara Stand on your counter sells itself, enticing an add-on sale from every customer, with a Mascara to suit your individual client’s needs. Range includes:Waterproof Mascara, X Volume Mascara, Immediate Mascara, Ultra Defined Mascara and Eco Volume Mascara. The stand contains 3 of each + 1 Tester. Mascaras can be purchased separately. www.lfbi.com.au or phone 07 5525 0888 9. STYLING GEL BY REFECTOCIL Due to its complex formula, the RefectoCil Styling Gel “Protect & Care” enriches and gives colour protection for tinted brows and lashes allowing them to appear longer as if freshly tinted. The gel contains a high quality composition of ingredients consisting of Vitamin E, D-panthenol and Glycerine and provides an ideal amount of care, moisture and gloss. For a groomed, radiant look after a lash and brow tint in salon and to continue use at home. •New formula: Colour protection Styling + care, Hygroscopic (Retains moisture), Provides gloss, Fixes unruly hair, Vegan •PLUS 28% more content (9ml) •Modern and practical packaging in a tube www.lfbi.com.au or phone 07 5525 0888 10. COLOUR CARE COLLECTION BY MARRAKESH Enriched with naturally protective Sunflower Seed Extract. Sulfate-free and fortified with organic Hemp
Seed Oil and Argan Oil providing UV protection COLOR CARE CONDITIONER Conditions hair with Organic Hemp Seed Oil and Argan Oil while protecting color from fading . Sulfate-free, and enriched with Sunflower Seed Extract COLOR CARE LEAVE-IN TREATMENT & DETANGLER Utilises the unmatched benefits of Argan Oil and organic Hemp Seed Oil to provide moisture and soften the most unmanagablehair. www.aii.net.au
11. NEW FROM COMFORTEL MATILDA ROSE SALON CHAIR With stunning eye-catching Rose Gold arm rests, upholstered in black with a textured timeless back and finished off with a matte black base to have a feminine yet unexpectedly mature look. ROSE BRONZE FLOOR LEANING SALON MIRROR The bronze and copper look can add femininity to the salon, and this floor leaning salon mirror proves that the soft and elegant look works. Incorporates a footrest bar to compliments so many colour schemes and styles. Available from Comfortel. Showrooms Australia Wide www.comfortel.com.au 12. COLOR BUTTER BY JOICO Joico’s new Color Butters are the instant way to fight the fade or add hot shades. These colour-depositing treatments instantly add vibrant colour or refresh faded colour, while reducing breakage by over 44%. www.joico.com.au 3. AGAVE HEALING OIL BY BIO IONIC Achieve lush, smooth locks with plant-based, cruelty free hair oil treatment, Agave Healing Oil. This breakthrough haircare line contains extracts from the Agave plant, an all-natural ingredient offering superior smoothing and moisturizing benefits to restore and transform hair. The range includes Healing Oil Treatment, Revitalizing Shine Spray, Clarifying Shampoo, Smoothing Shampoo, Smoothing Conditioner, Restorative Hydrating Mask, Bamboo Paddle Brush and Smoothing Treatment. www.sabrecorp.com.au
HOW TO KICK YOUR SALONâ€™S KERB APPEAL INTO OVERDRIVE By Marie Drever
Hair Biz Year 12 Issue 1
Do you really understand how your clients and prospects view and experience your salon business? I don’t mean your shopfront (though that’s part of it). I mean the whole box and dice – how your salon operates on every level from your front door to your till, and everything in between. That’s what I call your salon’s kerb appeal. The best way to critique your salon’s kerb appeal is to test drive another salon. That’s right. When did you last treat yourself to a treatment at a competitor’s business? In the hair space, you should be doing this at least three times a year, and encouraging your team to follow suit. As a stylist, you’ll grow within yourself and, as an owner, you’ll see your salon through a new prism every time. When I was a salon owner, I made these visits every couple of months and they always inspired fresh ideas and new learnings. It’s like a chef dining in someone else’s restaurant. If you don’t do it, you’ll never know what your competitors are up to. The key is staying aware and keeping all your senses attuned through each visit, so you evaluate the full experience. Here’s a kick-start for you – my 13-point list of where to focus your attention to gather real and useful insights:
Do you see a stunning, inviting website developed by an industry expert? For many people, your website will be the first window into the world of your salon. Make it count.
2. SOCIAL MEDIA PRESENCE.
Across all social media platforms, look for professional images and wellconsidered content, not tacky, ad hoc messages like “we’ve had a cancellation today at 2pm”.
3. SHOPFRONT KERB APPEAL.
Stand across the road from the salon. Take a long, hard look at the signage and the self-image the salon is portraying. Is it inviting? How does it make you feel?
Does a receptionist greet you on arrival? Do they convey a sense of welcome and offer you refreshments, magazines, the latest promotions?
5. RECEPTION COUNTER.
Is it clean and cared for? Or do you see a
tired dried flower arrangement and old stock gathering dust in a discount bowl?
Is the salon’s product game on point? Are the shelves fully stocked, shelf talkers doing their job, products priced and info brochures on display?
I’m not talking about discount packages and “book with a junior” offers – they’re not generating profit for the salon. Look for updates about latest treatments. Check out how they’re being promoted and tracked. When was the last time you added something new to your salon?
In every nook, cranny and crevice. Pop on a mental white glove and check for a gleaming front door, freshly wiped skirting boards, corners without cobwebs and dust-free product shelves.
Is it thorough? Are you asked about your three main concerns? Are you offered solutions – treatments, services, products, tips, ideas to take care of your concerns?
Is it slapdash or totally awesome? Every task has a service level. For making you a coffee – do they take time not to burn the milk, add a leaf design or love heart to the froth, make it with true care? You deserve to be looked after in every way.
11. PERSONAL PLAN.
Are you offered recommendations to help manage your concerns at home? Is your selection of services and products noted down as a plan for reference during future salon visits?
Does someone mention the magic word: rebooking? Why would you even rebook if there was no ongoing plan to look after you and your concerns?
13. END OF SALE.
This isn’t about “goodbye”. It’s about “looking forward to seeing you in two weeks for your toner and blow-wave
before you head off on your cruise”. Do you get a definite “come back soon” vibe? Now, rate the salon you just visited a score out of 10 for every one of my 13 focus points.
“YOUR WEBSITE WILL BE THE FIRST WINDOW INTO THE WORLD OF YOUR SALON. MAKE IT COUNT.” Visit two more salons over the next few weeks or months and do the same. Here’s where it gets interesting: go back through my list and rate your own salon the same way you did your competitors. Compare and contrast your scores and you have some serious insights to work with. Where are the missing links? What are the patterns? Where can you improve? Where did your salon underperform or outshine the others? Plunge into your new-found clarity. Make a list and get cracking on the actions you need to take. Maybe it’s fixtures and fittings. Maybe it’s training and technologies. Maybe it’s marketing and making recommendations. Maybe it’s polishing your front door until it gleams. Just use your fresh insights for good and you’ll soon be kicking your salon’s kerb appeal into overdrive. For more salon wisdom email ZING Coach Marie Drever marie@zingcoach. com.au or visit www.zincoach.com.au
Hair Biz Year 12 Issue 1
THE MANAGEMENT CONUNDRUM By Narelle Lancaster
Hair Biz Year 12 Issue 1
What makes a good salon manager? Someone nice? Someone fun? Someone nononsense? Someone from another industry? The recipe for a good manager is not easy to create and often boils down to the person and possible potential. Where are they? How do I find one? Answers that are rare and difficult to pinpoint. People often assume they themselves are good managers – we can all think of someone who is a bad manager, but what about you? Are you really that good? And if you are, how did you get there? For many salon owners a manager can be make or break their bottom line. It’s no wonder they get so angry if a manager isn’t doing a good job. But ask yourself before you fire them, what role have you played in their success?
hired someone new and behind the scenes Norlena is toxic and badmouthing the new manager at every (secret) turn – she’s also managing to do a good job influencing the team to turn against the “intruder”. How this could be better managed: Norlena is never going to be happy until she is the manager. She is going to be resentful and now knows you don’t think she can do it because you didn’t view her as a suitable replacement manager. Her influence is strong over other team members and she is acting like Queen Bea in Prisoner! You need to get rid of her ASAP.
Here are some of the issues with poor management and how to fix them:
“IT’S TOUGH BEING NEW TO A JOB. IT’S NOT POSSIBLE TO KNOW EVERYTHING AT THE START.”
1. YOU PROMOTED INTERNALLY AND NOW YOU WISH YOU HADN’T.
Sophia was a great hairdresser. Really enthusiastic, super seller and all the team loved her. She regularly made her bonus and she seemed to know her stuff. What could go wrong? Sophia was flattered by the promotion and extra money but didn’t understand what would really be involved in management. She didn’t like the idea of hounding her work friends to prescribe product and didn’t really get how important it was to reach targets overall. After a few months Sophia quit. Now you have no one to manage and need to find a quick replacement. How this could be better managed: Not everyone makes the transition from team member to manager at the same salon. Most don’t. Being so close to the other team members on equal footing means a promotion brings change. Things are not the same. New responsibilities delivered by an old friend causes frustration and resentment. Seek fresh blood. Look around at your competitors. Find someone who embodies what you seek and approach them.
2. YOU EMPLOYED EXTERNALLY AND THE TEAM ARE MAKING THEIR LIFE HELL.
Norlena was a good hairdresser, happy to be in the team and knew a lot of people. In her mind she was management material. When a vacancy came up you didn’t pick her, you
3. THE PERSON YOU’D REALLY LIKE TO PROMOTE JUST ISN’T MANAGEMENT MATERIAL.
Lisa was kind hearted, well liked and genuine. Always a hard worker, never complained and constantly professional but she was pretty shy and felt selling was fake and pressured. Lisa would never think to apply for manager though secretly wishes she could be in charge. How this could be better managed: Admittedly, this will go to either extreme. A disaster or a huge success. Be prepared for both if you take this route. There is the potential if given the right training, encouragement and nurturing that Lisa could become your biggest success story. But she will need training and time. If you don’t have that, definitely be mindful it’s recommended. A Lisa who blossoms will offer the team inspiration, perseverance and loyalty – things that are very hard to come by in most salons and certainly something you can’t force. A little bit of
Lisa might be worth her weight in gold. How to set up any manager for success: - Train them - Allow them time - Encourage them “Training” has such simmering resentment behind it in our industry. There’s a perception that training happens before new employment. No-one wants to train anyone because “staff leave”. One small salon chain I worked for made us pay $500 for training and docked our wages of it if we left. Here’s some news: staff leave. Newsflash: across all industries. So pledge some good training karma and grow your staff – it just may help your business! Allow them time – it’s tough being new to a job. It’s not possible to know everything at the start. Remember the mistakes you made at your jobs sometimes? Be kind. Give them a few weeks to settle in and work out their contribution to your business. Encourage them – no shallow movie passes or cheap mementos please! Staff see straight through this. The best encouragement is from the salon owner’s mouth. Letting your staff know how much you value them, how much you know their efforts builds your business and how much you appreciate them is much more important than tokenism. Words of encouragement and training will go a long way to developing your complete team. Building trust, empowerment and responsibility brings personal and professional growth and will last a lot longer than a long forgotten movie and helps build our industry. Do say: “You’re the manager now, what do you need? How can I help you?” Don’t say: “You’re the manager now, ok byeeeee” Narelle Lancaster is a Certified Practicing Marketer and Fellow of the Australian Marketing Institute, a lecturer in advertising at RMIT University, an independent researcher and Director of MKTG – a marketing consulting agency. She also holds a beautician diploma and nearly failed her nails exam.
Hair Biz Year 12 Issue 1
WHY IT’S TIME TO START BOOSTING YOUR FACEBOOK POSTS! By Tahlia Shorter
No matter who your target audience is, it’s almost guaranteed they will have an account on Facebook, so it’s important to take note of all the tools available to you on the various social media platforms from a salon perspective. These tools are here to help increase your salon’s exposure – so take advantage of what’s on offer!
Whether you’re social media savvy or not, marketing is a key function for any successful hair salon, and in today’s environment, social platforms are considered a modernised form of marketing. Have you ever wondered what makes people choose certain salons and hair stylists over others? These days, modern marketing is all about audience engagement, so to avoid losing your target market, Facebook allows your salon to invest in promoting your posts. That little navy blue button at the bottom of your post that reads ‘Boost Post’? That’s what we’re focusing on. And here are some reasons why!
THE SUPER BASICS
A boosted post is the most basic form of advertising you can do on Facebook, and it’s created by simply allocating advertising budget to a post already publicly available on your hair salon’s business page. Once you click on the little navy blue ‘Boost Post’ button that can be viewed by admins only, your favourite post – it could be the season’s newest colour you’re offering clients, new products on your shelves, or perhaps a new stylist working for you – will go through a quick approvals process by Facebook before being seen by more people in their news feeds. 88
Hair Biz Year 12 Issue 1
Posts on their own without boosts generally reach a very small portion of your current audience, and that could be as little as 1%! Boosting certain posts relevant to your salon allows you to ensure a much larger audience of your choice sees the post in their news feeds, and audience engagement will increase too (which in the world of social media is in the form of post likes, shares and comments). You’ll also be able to choose who you boost to – just people who like your hair salon page, people who like your page and their friends, or you can choose your own through specific targeting. It takes less than 10 minutes, and if you do everything right, you’ll get a decent engagement rate. You’ll find out what your audience is after – do they enjoy seeing ‘before and after’ shots of your clients, or behind-the-scenes pictures of your stylists? Facebook will even notify you, telling you how much better your boosted post is doing. And if your post is highly engaging, especially to an audience broader than what you currently have, you’ll know it was well worth it!
WORTH THE INVESTMENT
Yes, boosting a post will cost you some money. But let’s face it, in the scheme of things, paying a few dollars for an amazingly well written, intriguing post with a great image of
your client, stylist, or product will hardly break the bank account. If you’ve ever placed an advertisement for your salon in a hardcopy newspaper or magazine, you’ll know that you can pay anywhere between $300 to several thousand dollars for a single ad, depending on what sort of publication you go with – and for a salon, it can vary from local community newspapers and mum group newsletters to high end glossy fashion magazines and newspapers. And, after investing that amount, how can you estimate exactly how many people have seen the ad? With a boosted post from Facebook, you will get automatic statistics on how many people viewed it, and you’ll obviously see the interactions come through, plus you’ll be spending far less than an ad through traditional media. To reach an extra 450 to 1200 people, the spend will be about $13. That’s roughly three takeaway cappuccinos for three of your clients. Hardly a break in the budget, right? But if that is a stretch, try just boosting for even $5 (that’s one latte with almond milk!).
NO BOOST, NO RETURNS
Some marketing professionals claim you should never use the boosted post service because it can potentially decrease your organic reach. Which is true – to an extent. Boosting doesn’t allow your salon post to flourish naturally on its own, but to never use the service at all is misleading, because they can reach more people for less money than traditional advertising. With Facebook cracking down on posts that are getting zero engagement, salons (namely, your competitors) will do better with their business with even the smallest spend through Facebook boosts. They will clearly hit their demographics better having spent $13 than those who sit idly and refuse to invest, because hey…Facebook should be free.
It’s this ‘Facebook should be free’ mindset that is going to cost you in the long run. Facebook is a platform that your business uses every day to reach new customers and communicate with current clients. Its tools are priceless and are responsible for some of the biggest businesses in the world’s success, so why on earth would you expect this amazing platform to be free? Facebook’s algorithms are going to be forever changing so by keeping up with the latest available tools you will be better off. Boosting your posts is a feature that very soon won’t be something you will be able to avoid if you want to stay in the line of sight of your fans. It’s as simple as that. You don’t need to boost every single post, but the ones that you think will get the most engagement for you is worth that little pick me up. Perhaps if you plan on posting 5 days a week, dedicate a $5 boost for two of them. Putting aside a small budget for social media post boosting won’t make too much of a dent in your pocket, and the potential reward and insight into your online demographic is absolutely worth it. It’s time to stop burying your head in the sand; you can’t boycott Facebook. Boost your posts and get your audience engaging with you. That’s what we all want to see! There’s no need for concern, however, if you find yourself with limited time or knowledge to dedicate to managing your Facebook page. Services by digital marketing agencies can assist with your strategies to connect beyond the salon or take the responsibility on altogether, and you can find one that will easily fit in with your brand. Scene It Social provides tailored social media services and management for the hair industry, and can work with you to get your messages out there. They can be easily contacted on 07 5358 0075 or visit sceneitsocial.com.au
“BOOSTING CERTAIN POSTS RELEVANT TO YOUR SALON ALLOWS YOU TO ENSURE A MUCH LARGER AUDIENCE OF YOUR CHOICE” Hair Biz Year 12 Issue 1
GIVE YOUR BUSINESS A STRONG DIGITAL PRESENCE IN 2018 By Estelle Oliveri
Online Reviews – absolutely critical to EVERY service based business – whether you are a Hair Salon, Mechanic Shop or Business Coach. Online reviews are WORD OF MOUTH comments captured digitally to inspire someone new, outside the clique of existing clients you already have, to trust and confidently walk through your door. Whilst all generations read reviews online, digitally savvy Generation Y make swift decisions about your business after reading reviews on multiple online platforms. Whilst many salons have acquired great reviews on Facebook, this appears to be where the effort stops. Facebook may be the primary source of where reviews are read, however there are several other platforms that require your attention to solidify your position as the “no brainer” “I must go here”, trustworthy salon in the area. Below is a list of the 4 top review platforms every salon must acquire reviews on:
Google is king of the jungle when it comes to the online world, and reviews on Google are golden. Aim to acquire a minimum of 20 reviews on Google. To create a review on Google, existing clients must have a Gmail account. Tip: Ask your clients if they have a Gmail account prior to asking for a Google Review. Once a review has been made on Google, ensure to respond by thanking the reviewer for their positive review. NOTE: Make sure you’ve “claimed” your business on Google. If you are not sure if you have access to your business listing on Google, go to www.google.com/business and follow the instructions. If you have problems attaining access to your Google Account, contact us at firstname.lastname@example.org and we can help.
Hair Biz Year 12 Issue 1
The Yellow Pages book may no longer be sitting in the cupboard or under the telephone, but it is certainly thriving online. Yellow Pages maintains a strong digital presence and is an active resource for reviews and are actively displayed by Google in Google Places (Google Business Listing). Aim to acquire a minimum of 10 reviews on this platform. Clients can sign up to Yellow Pages to make a review via Facebook making this platform very easy to work with. www.yellowpages.com.au TIP: Ensure your Business Name and Address on Yellow Pages is EXACTLY the same as what is shown in Google Places for Google to display it within Google Places.
TrueLocal is one of Australia’s largest online directories and reviews are actively displayed by Google in Google Places. Aim to acquire a minimum of 10 reviews on this platform. Clients can sign up to TrueLocal to make a review via Facebook or with their Gmail account. www.truelocal.com.au TIP: Ensure your Business Name and Address on TrueLocal is EXACTLY the same as what is shown in Google Places for Google to display it within Google Places.
Whilst Yelp is not as popular as Yellow Pages and TrueLocal in Australia, Google displays Yelp Reviews for all businesses within Google Places. Aim to acquire a minimum of 10 reviews on this platform. Clients can sign up to Yelp to make a review via Facebook. www.yelp.com.au TIP: Ensure your Business Name and Address on YELP is EXACTLY the same as what is shown in Google Places for Google to display it within Google Places. Squeezing reviews from your clients for your business can be difficult.
Here are some examples of what can be done to acquire the quantity of quality reviews online to build a strong digital presence.
Ask your long-term VIP clients (your raving fans) to write a review at their visit to the salon. These are the individuals who will do anything to see you succeed in life. Don’t assume they will write a review without being prompted. You must ask – you will be surprised at how many people will say “Yes, of course” straight away.
Send out a text message or email survey to clients 24hrs after their salon experience to see how they feel about their new hairstyle. If their experience and contentment points towards 5 stars, ask them to write a review on one of the platforms. Ensure a link to your business listing on the desired review platform is sent to them.
Create an internal friendly competition amongst your staff members to see who can get the most reviews online.
D. Create a competition with a beautiful prize
for your clients to write a review online for your business. Once you have acquired strong reviews on all platforms, you will notice a shift in the stream of new clients rolling through your door over the next 12 months. It’s advised to take note of how new clients find you digitally. Pay attention to which platforms are providing you with new clients. Once you know, you can confidently invest more time and resources into the platform with more reviews and information about your business. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064, email@example.com or go to www. hairpindigital.com to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.
JOEWELL SUPREME X Powder Metal
To Celebrate their 100th Anniversary Joewell launches the new Supreme SPM This scissor has been developed by extensive in Salon research, and Joewell’s unique technical knowledge. Resulting in a • Durable, hard wearing blade that is not easily nicked and has a strong impact strength. • 3D handle that fits your hand completely, that has a matte surface finish that provides touch comfort and a non-slip effect. • Finger rest covered with silicone rubber providing better grip, feel and stability when holding the scissors. For further information or for your local supplier please contact
Australian International Industries on (03) 9764 2833 firstname.lastname@example.org | www.aii.net.au Unit 7c Scoresby Industry Park, Janine Street, Scoresby VIC 3199 AIIHAIRANDBEAUTY
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
DIAMOND BLEND & ACTIVATION TECHNOLOGY SIMULTANEOUS LIFT & DEPOSIT
EXCEEDING EXPECTATION CREATIVE TEAM Head Creative Director Truc Le Head Colourist Lachlan Demarchelier MUA Jim Jirarnuttaruj Photographer Elizabeth Maleevsky Stylist Lekky Wakeley
www.affinage.com.au 1800 804 757
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...
Published on Jan 9, 2018
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...