Year 12 Issue 3
Re-engineered for professionals.
The new Professional edition
Re-engineered for professionals.
The new Professional edition
Pulse-width modulation Air Multiplierâ„˘ technology
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Annular element construction Annular double-stack heating element allows a compact barrel without compromising heat generation.
The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.
Re-engineered Professional concentrator Wider and thinner for precision styling, with cool grip edges.
LED indicators Increased magnetic strength
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Protects hair from extreme heat damage
Compared to consumer model.
Intelligent heat control measures air temperature 20 times a second. Precise settings 3 speed settings and 4 heat settings, including cool shot.
Acoustically tuned One inaudible frequency. Quiet Mark accredited.
Light in the hand The 27mm diameter motor is uniquely positioned in the handle, for balance.
Negative ions Charged particles in the air reduce static in the hair.
Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.
Fast drying Dyson digital motor V9 spins at up to 110,000rpm. Vibration sound reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.
Improved filter, built for salons Magnetic, removable and washable, with filter cleaning brush.
Longer cable 3.3 metres, for freer movement.
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24-26 Dyson Supersonic
REGULARS 08 Editors Letter 18-23 Industry News 84-85 Hair Shop
70 Color Fresh Create #colourcreators 74 What’s Hiding in your Products? By Arthur Chan 76 Panasonic Professional Hair Clipper 78 Flattering, Functional Fashion 80 Affordable Eco Towels
82 Customers Tap. You Save
10-12 The Perfect Balance Ken Picton
FEATURE 14-16 10 Minutes with Angelo Seminara 52 The History of the Ponytail 62 Colour, Music & All That Jazz By Kristina Russell
HAIRBIZ FORUM 28-33 Hairbiz Forum Wrap Up 34 Hairbiz Forum Official Make Up Partner
AUSTRALIAN HAIR INDUSTRY AWARDS 36-39 2018 AHIA Winners Announced 40 2018 AHIA Australian + NSW/ ACT Salon of the Year – Royals Hair Hornsby 42 2018 AHIA Hall of Fame Tracey Hughes 43 2018 AHIA Vidal Sassoon Humanitarian Jenni Tarrant 44 2018 AHIA Special Recognition Pete Walstab – Excellent Edges 45 2018 AHIA Best Salon Design Jakadari Hair Australia
HOTSHOTS TEAM 46 HOT SHOTS TEAM 2018 Winners Announced
PROFILE 48 The Story of Kaye Rubi 54-56 Provost Family Visit Australia By Jenny Burns
ON THE COVER
50-51 Hare & Pony by Sam Burnett
58 Could this be Australia’s Most Luxurious Salon? By Kym Krey 60 Ella&Jade Hair
64 AHFA 2018 Winners Announced 66 Hair Expo 2018 68 The Masters Institure of Creative Education
BLOG SPOT 86 Kirstie Stafford 87 Tracey Hughes 88 Paul Frasca 90 Justin Herald
92 Science of Trend Forecasting By Simone Lee 94 Talking Education with Ruth Browne By Kym Krey 96 Choosing the Perfect Business Coach for You 98 How Do I Get My Staff to Perform By Kym Krey 100 The Perspective Of A Salon Coordinator By Richard Tucker 102 Which Generation Are You By Geoffrey Herberg 104 Social Media For Salon Success By Steph Johnson 106 The Rise and Rise of Chatbots By Estelle Oliveri
A NEW CLAY POWDER LIGHTENER FOR OPEN AIR TECHNIQUES Allowing you to be the master of design in free hand application
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HAIR BIZ PUBLISHER
Linda Woodhead email@example.com
Kym Krey firstname.lastname@example.org
ADVERTISING MANAGER Nina Barbara email@example.com
Kellie Woodhead firstname.lastname@example.org
Jess Richmond email@example.com
CONTRIBUTORS Linda Woodhead Kym Krey Kristina Russell Jenny Burns Arthur Chan Simone Lee Kirstie Stafford Tracey Hughes Paul Frasca Justin Herald Richard Tucker Geoffrey Herberg Steph Johnson Estelle Oliveri
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 firstname.lastname@example.org www.mochapublishing.com.au
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PUBLISHED BY mocha publishing
HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.
If anyone needs one of the Mocha Angels over the next few days, you’ll likely find us curled up in a quiet spot with a nice cup of tea or catching up on precious zzzzzz’s. Nah….. who are we kidding? There’s too much going on to sleep! We have magazines to publish, Club Mocha to organise and the Australian Make Up Industry Awards to launch. It’s certainly been a mad month at Mocha HQ but we couldn’t be more ecstatic. Hair Biz Forum, with the newand-improved, fast-and-furious format was a phenomenal success, delivering outstanding creative and business education from over 30 renowned artists to a sell out crowd in one action-packed day. Did I mention the words ‘SOLD.OUT.EVENT’? This not-to-be-missed event just goes from strength to strength year after year, but this year was… EPIC. I love to hear the comments from attendees after each show as they exit the room for a break: “OMG, did you SEE that braid? He cut that whole bob with CLIPPERS! Isn’t she (Paula Hibbard) a DARLING?” (and, yes, she is!). Thanks to all who attended and continue to make this the leading one-day event on our industry calendar. Those Woody gals Linda and Kellie are clever chicks, let me tell you! But wait…. there’s MORE! Just when we’d dragged ourselves from the Forum theatre it was time to seriously pump up the glam and frock up (or suit up) for the AHIA Awards! I mean, can we stand any more excitement in one day? Apparently, yes, we can! I tell you…. you guys scrub up alright. What a good lookin’ bunch of people. After the ‘warm up’ drinkies, it was time for all 600 of us (did I mention yet another SOLD.OUT.EVENT?!) to take our seats and allow oh-so-smooth host Will Fennel to guide us seamlessly through another jam-packed program. With over 25 award winners to celebrate, there wasn’t a moment to waste. It didn’t hurt a bit! Congratulations to each and every very deserving winner on this acknowledgement of your hard work, your passion, your dedication and your love for what you do. Enjoy your moment in the spotlight and may it bring you enhanced profile and recognition and even more business success. Congratulations also to each of our Finalists, named in outstanding company and oh-so-close to the final prize. Allow this to show you just how close you are to achieving your goal and let it spur you on with renewed
determination to have a cracking 2018 which will make for an unbeatable award submission next year. To everyone who made the effort to go through the awards procedure, even if no win resulted, this can be a powerful process for you. The experience of really thinking about your business, what makes you unique, what you do better than anyone else and also the direction you want to take your business next, can be the process that puts you on the path to success; that literally changes the course of your future. May it be so for you. And if you didn’t enter this year but all this fuss has got you thinking that maybe you should, COME ON… what are you waiting for???? To quote Nike’s famous slogan…… JUST.DO.IT. I’ve never spoken to anyone who wasn’t glad they did. OK folks, time to run away, find a quiet spot and get stuck into this edition of your favourite mag. It’s a cracker! Great seeing you all over Hair Biz Weekend. Until next time, take care and be fabulous!
Kym Krey Editor email@example.com
THE PERFECT BALANCE
KEN PICTON When he’s not running the premiere destination salon in Wales, award-winning hairdresser Ken Picton will be either leading shows and seminars in front of thousands, working backstage on fashion shows or producing imagery that’s seen around the world.
Having achieved the perfect balance of business and creative success, Ken’s 40-strong team were named Best Salon Team and earned Best Salon Experience in the prestigious Most Wanted Awards 2011. Ken, himself, was named BHA Wales and South West Hairdresser of the Year three times, also entering the Hall of Fame and, along with Paul Dennison, was 2013 BHA Colourist of the Year with his innovative collection inspired by Andy Warhol’s pop art print of Marilyn Monroe. Other awards include FBH Salon of the Year (twice), BHBA Innovator of the Year, Visionary of the Year, Salon of the Year, Manager of the Year and Cardiff Life Award for best salon. That’s quite a list! A Key Ambassador for L’Oréal Professionnel, Kerastase, Shu Uemura and ghd, Ken has travelled the world educating hairdressers and has shot for Elle, Marie Claire and various hair titles. Hair Biz Editor Kym Krey spoke with Ken recently.
“BE PREPARED TO TAKE SOME RISKS, BUT ALSO BE PREPARED TO LEARN FROM THE THINGS THAT DON’T GO TO PLAN.”
Hair Biz Year 12 Issue 2
KK. Ken, tell us about your early years in the industry and how you became involved in hairdressing. KP. As a young child growing up in the 70s, it was all about having long hair. My mum used to cut my hair up until the age of 15 (she isn’t a hairdresser). When I was 15 I managed to persuade her to let me go for my first “proper” haircut in a salon. I remember being so excited by how cool and fashionable everybody was. I was mesmerised by the vibe that the salon had and thought I’d love to be a part of that.
When I started hairdressing, I was hooked from day one. At the age of 21, I opened my first salon in Cardiff city centre. It was a totally different salon to the one we’re in now banging music and edgy cuts! Even then, I knew how much value good publicity had, so I asked a local band to come to the salon for a haircut and the very next day we had made it into the paper! Eventually, we were so busy I had to decide whether to open a second salon and split the clientele or whether to move into a huge space that was easily accessible with parking. I also wanted to offer a destination to do everything; somewhere you could spend all day having hair and beauty services, eat well and use iPads. In the year 2000 we moved to a 6,500 square foot salon in the heart of Cardiff Bay. When I made the decision to move into a bigger space, everyone thought I was mad. It was a distance from our original location and we were also the first people to move in to Mermaid Quay. It was a mud bath, without any pavements, so we had to put cardboard down for the clients to be able to walk in through the door! Fast-forward 18 years and we’re full. If we ever grow out of this salon, I’ll look at expanding the team even further. It’s a buzzing location; we have the BBC here and my team works on so many shows for them. It’s a great little area.
KK. YOU’VE BUILT A SALON TEAM OF OVER 40 STAFF,
DEMONSTRATING NOT ONLY CREATIVE SUCCESS BUT ALSO SERIOUS BUSINESS NOUS. DID THE BUSINESS ASPECT COME AS NATURALLY TO YOU OR DID THIS REQUIRE ADDITIONAL EDUCATION OR ASSISTANCE? KP. You’ve got to be confident to make
your own business work: really strive for it, put the hours in, and if you’ve done your homework it’ll all come good. I had firm belief in my capability and there was an excitement, passion and drive - I was determined to make it work. As a single parent, my mum brought me up with a strong work ethic and I suppose that was what I put in initially when starting my business.
KK. YOU’VE RECEIVED MANY HONOURS AND AWARDS. WHAT DO YOU THINK IT TAKES TO ACHIEVE SUCH CONSISTENT AND HIGH-LEVEL SUCCESS? KP. Hard work and consistency are
key and approaching everything with the professionalism that fits an awardworthy business. We have watertight procedures for everything in the salon from our training to our customer service and we nurture creativity as well. Having the right team around you is also a must, whether that’s a photographic and creative team or your managers and stylists in the salon.
KK. YOU ARE A KEY AMBASSADOR FOR SEVERAL PREMIUM BRANDS AND HAVE EDUCATED ON THEIR BEHALF ALL AROUND THE WORLD. WHAT DO YOU ENJOY MOST ABOUT THIS ROLE? KP. Traveling the world is incredible
and you get the opportunity to visit some fantastic countries, but what I enjoy the
most is the diversity that it brings, visiting different cultures and working with different styles is always an interesting but enjoyable challenge.
KK. FOR ASPIRING HAIRDRESSERS WHO’VE SET THEIR SIGHTS ON BECOMING A RENOWNED EDUCATOR, WHAT ADVICE WOULD YOU GIVE? KP. A great way to get into the
education structure is (1) get involved in your internal education within your salon environment, and (2) look to major brands who have a lot of good education initiatives, e.g. L’Oreal Professionnel’s id artists, to give you the skills you require to deliver quality education, like presentation skills, knowledge ability, and diversity of skills across colouring, styling and session styling.
KK. WHAT DO YOU LOOK FOR WHEN SELECTING SALON STAFF? KP. People who show their enjoyment of
hairdressing and are looking to learn and develop, and ultimately who aspire to be a part of our brand, so a background knowledge of who we are and what we do is also something I look for.
KK. YOU’VE CLEARLY MANAGED TO INSTILL A CULTURE OF EXCEPTIONAL CLIENT SERVICE IN YOUR TEAM, HAVING BEEN NAMED WINNER OF ‘BEST SALON EXPERIENCE’. HOW DO YOU EDUCATE STAFF TO ACHIEVE THIS STANDARD? KP. We conduct training on a weekly
basis and this is part of our trainee’s weekly employment hours. We find that a targeted day of specific training is a really great way to engage them into getting the most out of their education. We also try to theme the days specifically, so they can really focus on one aspect and perfect cont’d over page
cont’d from page 11
it e.g. separating cutting and colouring days. We also try to replicate the salon environment as much as possible to educate them how to be successful on the shop floor. Although they’re lucky to get lots of clients wanting to come to training, we get them to work on their own social media channels and friends and relatives to create their own model bank of clients that they share with each other. Add to this specific styling days with key brands (hair up etc) and Mondays become their most enjoyable day of the week!
KK. YOU’RE REGULARLY BOOKED FOR SESSION WORK INCLUDING ON INTERNATIONAL MAGAZINES. HOW HAVE YOU BUILT YOUR PROFILE OVER THE YEARS TO BECOME THE TRUSTED NAME ON THIS SPACE? KP. Most of these opportunities come through
invitations from the brands that we work with. These brands know that we represent their brand values in our looks and deliver what they want. Also, by being reliable on shoots, you build a rapport with the teams and are referred again.
KK. YOU JUGGLE MANY HATS WITH YOUR INTERNATIONAL COMMITMENTS FOR EDUCATION AND AMBASSADOR ROLES, ALONG WITH YOUR SESSION WORK AND SALON RESPONSIBILITIES. HOW DO YOU NOT ONLY MANAGE TO FIT IT ALL IN, BUT MAINTAIN SUCH HIGH STANDARDS ACROSS EACH PLATFORM? KP. Ultimately all of these platforms come down
to one thing – hairdressing. So that’s a life skill that’s ingrained in me and I just have to try and balance it all and to transfer that to however it’s applicable on each event. However, my diary does at times become slightly scary!
KK. WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR CAREER? KP. On a personal note, becoming the first and
only Welshman to enter the BHA Hall of Fame, but another moment that stood out was when we won the British Hairdressing Business Awards’ Salon of the Year, Most Wanted Salon Team of the Year and BHA Wales & South West Hairdresser of the Year – so 3 awards across all of the major UK competitions in business and creativity that basically encapsulates everything we do.
KK. WHO HAVE BEEN YOUR STRONGEST INFLUENCES OR ROLE MODELS THROUGHOUT YOUR CAREER? KP. I’ve always been inspired by great business
leaders: both Steve Jobs and Richard Branson are great role models. They’ve both committed to their passion and achieved amazing things. I also look outside of our industry for inspiration as it helps to show where we can improve internally. As a Hall of Fame hairdresser, I get invited to judge at the BHA and global competitions (Australian colour trophy etc) and I find that a huge resource for my self-development too. 12
Hair Biz Year 12 Issue 3
KK. WHAT’S LEFT ON YOUR BUCKET LIST TO ACHIEVE? KP. I’d love to become the
first Welshman to win British Hairdresser of the year
KK. ON A RELAXING DAY AWAY FROM ALL WORK COMMITMENTS, WHAT MIGHT WE FIND YOU DOING? KP. As a father of 5 I guess that’s the
obvious answer… However, I’ve been coaching a boys’ football team since they were 5 and they’re now under 12s. Between that, 5 children and work, there’s nothing spare.
KK. WHAT ADVICE WOULD YOU SHARE WITH ASPIRING STYLISTS SEEKING TO EMULATE YOUR SUCCESS? KP. We have a huge shortage of
youngsters coming into this industry as apprentices, yet we continually tell them how lucky they are to be earning minimum wage. Salon Owners often say, “When I was a junior, I had to get on my hands and knees and scrub the skirting boards with a toothbrush…” That would make most assistants think “What am I getting into?!” Communication is key to getting youngsters into hairdressing. With young assistants today, we have to speak differently if we want to keep them and grow them into successful employees and stylists. They’ve been used to being told what to do by their teachers and parents and quite often resent it. With my assistants I use the words “Could you do me a favour?” or “Would you mind doing this for me?” and I find I get a much better response than when I just blurt out an order (which is what it sounds like to them!). Deliver the absolute best you can whatever you do and take inspiration from everywhere – not only creatively but in business as well. I’ve built my salon on the foundations of great customer service outlets like boutique hotels around the world and first-class lounges such as Virgin Atlantic. I wanted to create a luxury hair and beauty destination for my clients. When Richard Branson launched Virgin, he didn’t do what every other airline did, he asked people what they wanted and then built it. As a stylist, stay focused on what you want to achieve, gain as much knowledge from others within the industry as you can, and be prepared to take some risks, but also be prepared to learn from the things that don’t go to plan. www.kenpicton.com
10 MINUTES WITH
ANGELO SEMINARA By Kym Krey
Angelo Seminara is one of the most captivating and original hair stylists of our time. Four times winner of the BHA British Hairdresser of the Year Award (2007, 2010, 2012 and 2016) and three times winner of the Grand Trophy AIPP Award (2012 and 2016), his work is hugely influential and avidly followed by hair professionals, photographers, stylists and models the world over.
Admired for his imagination, skill and creative drive, Seminara’s work defies categorization. His approach is that of an artist, designer or inventor, imaginatively translating observations of the world into stunningly original shapes and colours. An avid photographer and collector of art and design books, Seminara brings a range of influences to bear on his work and is constantly pushing the boundaries. With his much-anticipated Hair Expo event, ‘An Audience With Angelo Seminara’ fast approaching, Hair Biz Editor, Kym Krey spent 10 Minutes With this industry icon to learn more about the man behind such a highly recognisable name.
ANGELO, LET’S EXPLORE THE BEGINNING OF YOUR JOURNEY. WOULD YOU SHARE WITH US A LITTLE ABOUT YOUR UPBRINGING?
I was born in Calabria in the extreme south of Italy. It has a warm climate with rocky coasts that alternate with sandy beaches showing off the beautiful colours of the sea. It has a wild, mysterious landscape full of the fragrant scents of nature; exploring the region you can discover pure, unpolluted scenery with rolling green fields, blue lakes and waterfalls. The mentality of the local people is a bit narrow-minded to the point where they 14
Hair Biz Year 12 Issue 2
don’t necessarily want to share their land with tourism, but this is changing and hopefully they will have better structures where we can welcome people to share this incredible unique land. Looking back, I think this is where my awe of Mother Nature became my inspiration. My early family life was typically Italian – noisy, laughing, loving; my Mum in the kitchen making amazing fresh pasta dishes, spending time outdoors and plenty of socialising.
YOU STARTED OUT AS A BARBER APPRENTICE AT THE AGE OF 11. DID YOU KNOW AT THAT VERY YOUNG AGE THAT HAIR WAS TO BE YOUR PASSION?
Yes. My passion began as soon as I started working in the barber’s shop in my native home town of Calabria. My two cousins were barbers, so I guess it’s in the blood…
YOUR NEXT MOVE WAS TO JOIN MEGABRAND TONI&GUY IN ROME. WHAT PROMPTED THAT MOVE AND HOW DID IT SHAPE YOUR CAREER?
Ambitious and hungry to discover more, I went to Rome to work with Toni&Guy because I wanted to see and learn more, develop and express my creativity. It was such an eye-opening experience.
Culturally so different, being surrounded by people from all walks of life, people expressing appreciation of all things sensual, everything Italians are famed for: great food, wine, beauty, art, fashion, style… It resonated with me and fuelled my obsessive aesthetic for balance and beauty in my work. I always aim to create looks which please me totally – mind, body and soul.
MOVING TO LONDON IN 1995, YOU BECAME THE PROTÉGÉ OF INDUSTRY LEGEND, TREVOR SORBIE, EVENTUALLY TAKING ON THE PRESTIGIOUS ROLE OF INTERNATIONAL CREATIVE DIRECTOR. THIS MUST HAVE BEEN AN INCREDIBLE TIME FOR YOU. TELL US ABOUT THE HIGHLIGHTS AND HOW THEY INFLUENCED YOU.
Working with Trevor for 15 years was a profound experience. Trevor has built a small, but very consistent empire where quality standards and hairdressing excellence in all its forms remain the focus. He has inspired and influenced the hairdressing industry all over the world and has mentored countless top hairdressers. Trevor has been like a father to me and I will always be grateful for what he helped me achieve.
IF YOU HADN’T CHOSEN HAIRDRESSING, IS THERE ANOTHER CAREER PATH YOU CAN IMAGE YOURSELF CHOOSING?
Well I’ve always been interested in architecture, buildings and interiors so maybe I’d have been an architect.
HAVING CREATED HAIR INSTALLATIONS FEATURED IN MUSEUM EXHIBITIONS ALL AROUND THE WORLD, YOU ARE ADMIRED AS AN EXCEPTIONAL ARTIST BEYOND THE BOUNDS OF THE HAIRDRESSING. WHAT DO YOU FIND MOST FULFILLING
ABOUT THIS ASPECT OF YOUR WORK?
Working with different fashion houses and brands for exhibitions presents a different process, which challenges my thinking and takes me to another creative place. Curators know exactly what they want to achieve, so there is always a degree of rigidity; but how they are going to reach their vision is fluid and open to discussion. There’s a blank canvas so I can apply open-minded freethinking and brainstorm outrageous ideas to bring the concept to life. Creativity is unrestricted so it’s a massively enjoyable process.
TELL US ABOUT THE BACKGROUND TO YOUR INNOVATIVE ‘FLAMBOYAGE’ COLOUR
For ages I’d wanted to create something new and fresh in hair colour, something I hadn’t seen done before, maybe a tool with a multifunctional purpose. Looking at all the established colour methods, I realised I wanted to create something that looked less forced and unnatural; Flamboyage is the result. Its concept came about one day while I was in a relaxed frame of mind, happily dressing hair and while stroking it away from the face using my hand to create some volume and airy lift; I noticed how the hair reacted in an effortless way, reflecting an attractive natural light and shade. I thought if I had a transparent foil with adhesive, I’d be able to capture, control and monitor hair colour as it develops to get an uncontrived effect. My objective was to create something so hair colour could naturally harmonise with the
“MY MIND NEVER STANDS STILL, I SEEM TO BE ALWAYS THINKING UP SEEMINGLY IMPOSSIBLE IDEAS IN MY IMAGINATION.”
ANGELO SEMINARA Hair Biz Year 12 Issue 2
cont’d from page 10
fluidity of my work. Luckily it also appears to be making hairstylists’ lives easier – a happy side effect of the method. Flamboyage is available to purchase on the Davines website.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
Strip away all the accolades, praise and kind compliments awarded to me and underneath, when all is said and done, I am at heart a humble hairdresser. So, I guess being announced British Hairdresser of the Year four times is a very proud moment. Just incredible, an accolade which made all those long, hard days of perfecting my work richly rewarding. That, and designing the Your Hair Assistant product range I created with Davines – a passionate labour of love two years in the making which brings us to my latest innovation in hair colours called The Imprinter. The Imprinter can provide clients with a new service called an ‘imprint’ – please check Davines website to see the full effect and the results of some collections. We are just at the beginning, but it makes me very proud to be the first ever hairdresser to create magnetic foils and allow any hairdressers to make the impossible, possible. In the past, in order to create stunning images, hairdressers around the world were using computer effects, hair extensions, hair pieces, wigs and spray stencils. The Imprinter now allows you to colour beautifully on people’s hair with permanent or semi-permanent colour, decolouration and demi-permanent. You can also simply use spray colours, which will wash out. We are now training people around the world on every continent to perfect their skills and their vision in order to make this something beautiful, tasteful and wearable
DESCRIBE YOUR IDEAL SUNDAY:
From the minute I wake up, I like to have a great breakfast – poached eggs on toast with avocado and lots of fresh red chilli, organic olive oil from my land in the South of Italy and some grated lemon zest or Yuzu zest (when I find it). Then I call my parents in Italy to make sure they are okay and check my Mum is making typical Sunday meatballs. (If she wasn’t making them I would be worried because something would be wrong!) Then I would probably go out for dim sum or cook at home if I am not feeling too tired, go for a walk or see an exhibition with my family.
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
Being remembered as a passionate professional who tried his best to change the game, bring new concepts to challenge heart, hands and mind technically and creatively. I’ve already disregarded gravity, creating static styles which flow freely every which 16
Hair Biz Year 12 Issue 3
way as if they are floating in water, as well as creating 3D colour patterns which deceive the eye and arouse curiosity. My mind never stands still, I seem to be always thinking up seemingly impossible ideas in my imagination which, who knows, could become achievable as technology races on. Wouldn’t it be amazing if we could develop a product which turns hair into a completely different fabric to work with? I would like to be remembered as the hair artist who has changed the world of impossible colouring into possible colouring, in other words bringing to the world of colour a completely new vision, new results - applicable to the new modern world of hair.
WHAT’S YOUR GREATEST FEAR?
I fear for people who fear the future, as creatives should be full of excitement for its potential. It’s incredibly exciting to think that things we see on sci-fi films such as The Shape of Water may actually happen. Who knows? Hair-wise for example, we may one day have a comb-like device which changes a client’s hair colour as you glide it through. Maybe audiences will watch a ‘virtual me’ presenting a hair show after being ‘beamed’ Star Trek-style directly onto a platform in another country. So I fear my creative gene getting flabby and hope it remains fit enough over the next couple of decades to seize on every possibility and fulfil something thought to be impossible.
DO YOU HAVE A MOTTO OR SIGNATURE LIFE PHILOSOPHY?
Work hard, play hard. Success isn’t a given – you have to earn it.
WHAT WAS THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Trust your instincts. Never, ever compromise and seek perfection – always. Thank you, Trevor.
AND FINALLY, WHAT CAN AUSTRALIAN AUDIENCES EXPECT FROM YOUR SHOWS AT HAIR EXPO 2018?
I’d love you to come to my show totally openminded without any preconceived ideas of what you are about to experience. Just relax, go with the flow of what you see and hear. That way you’ll leave with a reinvigorated passion for the craft and a fire in your belly to create your own interpretation of something that’s inspired you. Angelo Seminara will present a two-hour Creative Seminar, An Audience with Angelo Seminara; as well as a full-day, hands-on workshop, A Day with the Master, at Hair Expo Australia 2018 in Melbourne. Tickets are available now at www.hairexpoaustralia. com
“I ALWAYS AIM TO CREATE LOOKS WHICH PLEASE ME TOTALLY – MIND, BODY AND SOUL.”
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IND US TRY NEWS
BOX HILL INSTITUTE RELAUNCHES HAIRDRESSING FACULTY Led by multi-award winner, Jane Trewin, Box Hill Institute recently relaunched its hairdressing faculty introducing new training models, teachers and partnerships. Initiatives include a fresh model of workplace assessment, teaching formats including augmented reality, a contemporary barbershop training facility, a modern skin clinic teaching the latest cosmeceutical treatments like neurotoxins, IPL and laser treatments and a new industry partnership with Schwarzkopf Professional. New teachers include accomplished hairdresser and award winner, Olivia Zynevych and acclaimed Guest Educators include long hair guru Sharon Blain, session supremo and makeup artist Sarah Laidlaw, photoshoot stylist Courtney Humphries, MFW 2017 Emerging Student Designer, Tess Whitford, and her fashion photographer, Milos Mlynarik . After successfully reinventing the hairdressing faculty at Sydney TAFE, Executive Director of Education Delivery, Jane Trewin moved to Box Hill Institute after being approached for the role. Says Jane, “The purpose of these initiatives is to attract more people into the industry and I intend to have industry involvement in every aspect of our curriculum. Student exposure to leading companies and industry practitioners will influence their level of professionalism and create pathways into careers,” said Jane. Box Hill TAFE Photoshoot CREDITS Hairstylists: Box Hill Institute Educators Hair Mentor: Sharon Blain Make Up Mentor: Sarah Laidlaw Stylist: Courtney Humphries Fashion Designer: Tess Whitfort, 2017 Melbourne Fashion Week “Emerging Student Designer” from Box Hill Institute Fashion Photographer: Milos Mlynarik From The Team at Hair Shots 2 The World
Hair – Michael Rackett, RUSH Photographer – Martin Higgs Makeup - Hannah Louise Field & Billie Girling Styling – Bernard Connolly
ghd WIN 2018 CANSTAR BLUE AWARD FOR MOST SATISFIED CUSTOMERS ghd are proud to announce they are the winner of the 2018 Canstar Blue Award for ‘Most Satisfied Customers’ in the Hair Straightener category for the third consecutive year. Achieving five stars for overall satisfaction, ghd has continued to impress users for effectiveness, hair care, weight and size, as well as the time taken to straighten hair. Being a pioneer of the straightening and thermal heat styling category since launching in Australia in 2002, ghd remains at the top of their game, with the release of the new gold styler in February this year- a complete design, technological and performance upgrade of the best-selling V gold classic, including dual-zone technology for optimum heat control, 25-second heat up time and automatic sleep mode. With exciting new innovations in the pipeline over the next two years, ghd is adamant about remaining the category leader for the long term. www.ghdhair.com/au
DCI EDUCATION LAUNCH NEW STREAMING SERVICE Award winning DCI Education have launched new Streaming service for hairdressers of all levels, for a minimum subscription fee, so you can enjoy learning anywhere at any time. The DCI Streaming Library brings you a new direction in hairdressing stepby-step videos for every learning moment in your career – on your computer, phone, iPad and/or tablet. With a 1 year subscription you receive unlimited access to view 66 step-by-step hairdressing videos, for an upfront payment of AU$220. A total of 1354 minutes of hairdressing video content, for you to enjoy. The total value of the entire 66 DCI Library is worth $1290. However, DCI Education is committed to providing every hairdresser regardless of their skill level, location, or budget a suitable platform to next level learning. With premium education come’s higher earning power! It’s DCI ‘s way of giving back to a beautiful industry. The DCI video content contains videos such as; Beginner Cut & Style Series, Beginner Colour & Style Series, Beginner Foiling Series, Classic Cutting Series, Contemporary Cutting Series, Contemporary Cut & Style Series, Contemporary Colour Series, Contemporary Colour & Style Series, Advanced Cutting Series, Advanced Colour Series, Advanced Cut & Colour Series, & new Balayage Series, Editorial Hair Up Series & our very successful Mentor Program Series 1 (10 Videos per Program) & Mentor Program Series 2 (11 Videos per Program). To sign up to the Video Library subscription is simple. Click on the subscribe link via DCI website, https://dcieducation.com/streaming and open the subscription page. Fill out the form with your details and process payment. Once this has been submitted and approved, you will receive a response confirming your approved payment followed by your new individual user name and password. That’s it! You’re ready to start enjoying DCI’s hairdressing step-by-step videos.
SAVE THOUSANDS EACH YEAR FOR YOUR BUSINESS!
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HOLLYWOOD HAIRDRESSERS TRACEY CUNNINGHAM & GUY TANG CONFIRMED FOR EXPO 2018
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Hair Expo Australia is thrilled to announce that celebrity hairdressers Tracey Cunningham and Guy Tang will be heading to Australia for Expo 2018 in Melbourne, as part of the free Main Stage demonstrations taking place at the event over the Queen’s Birthday weekend, 9-11 June. Tracey Cunningham is known for her ‘less is more’ approach to hair, with clientele including Jennifer Lopez, Drew Barrymore, Charlize Theron, and Jessica Biel, to name a few. Tracey is an International Olaplex Ambassador and will be sharing her insights on Olaplex on the Hair Expo Main Stage on Sunday 10 June. Get Naked with Guy Tang! Following hugely popular educational sessions at Hair Expo 2016 and 2017, Guy returns in 2018 for a free Main Stage presentation that is sure to inspire and excite Aussie hair professionals. The internationally-renowned social media sensation brings you a high-octane presentation of his #mydentity hair colour brand, and his brand new Naked collection, launching at Haircare Australia’s stand at Hair Expo 2018. In addition to these prolific international names, Hair Expo’s Main Stage schedule will host balayage expert Candy Shaw, Creative Director of Original & Mineral (O&M) Janelle Chaplin, LA hairstylist and the Fellowship for UK Hairdressing FAME Team 2018’s Philip Wolff, evo’s Lauren McCowan and Jules Tognini, Australian educator extraordinaire, Sharon Blain; the MENSPIRE education team, 2017 Hair Expo Australian Hairdresser of the Year, Jason Fassbender; and so much more over the huge three-day weekend. Hair Expo will also be launching a new Styling Stage showcasing the latest trends and tips for styling a Men’s Stage dedicated to male grooming and styling. www.hairexpoaustralia.com
“Affordable Eco Towels have saved our business a lot of money. I love that our business can reduce our affect on the environment and still be more cost effective. The team love them and so do our clients” Scott Sloan. SLOANS, Sydney, NSW
0499 042 862 firstname.lastname@example.org www.affordable-ecotowels.com.au
THE INTERNATIONAL HAIRDRESSING AWARDS LAUNCHING 2019, MADRID
An exciting surprise announcement was made at the Salon Look Madrid tradeshow which has left the industry bursting with anticipation. The new International Hairdressing Awards are set to become the competition of reference in the global hairdressing industry and the awards where all other awards converge. Mikel Luzea, founder and director of the International Hairdressing Awards, launched the new venture, announcing the first edition will start in June 2018 with the collections entry and pre-nominees’ announcement. On 28th September 2018, the finalists will be announced, and the awards ceremony will take place in Ifema, Madrid, in January 2019, prior to Mercedes Benz Fashion Week Madrid. The awards will feature six categories: • International Honorary Award • Best International Men’s Collection • Best International Women’s Collection • Best International Avant-garde Collection • International Artistic Team of the Year • International Hairdresser of the Year. The program will also feature a jury composed of internationally renowned hairdressers, a catwalk with the most important teams of the world and….the purple carpet- the red carpet of global hairdressing! www.ihawards.com
SALON INTERNATIONAL – THE ‘HEART OF HAIRDRESSING’ RETURNS FOR 2018
EXCITING UPDATES FROM REFECTOCIL
Many will have noticed the recent packaging refresh of the Refectocil range, giving a new, fresh face to a tried and trusted range now in the market place for 75 years. Coming soon will be the launch of new Eyelash Lift in July 2018. Boasting a super quick formula, Eyelash Lift gives longer and fuller looking eyelashes in only 13 minutes. Revolutionary Lifting Pads can be reused up to 100 times come in 3 sizes and lashes can be tinted after lifting, allowing 2 processes in one treatment. www.refectocil.com.au or www.refectocil.co.nz
EXPRESS RETAIL GROUP TAKE ON AUSTRALIA’S GROOMING MARKET
Australia’s Salon Express and Barbershop Express brands have consolidated, residing under the newly formed Express Retail Group (ERG) in a strategic move that strengthens both brands within the Australian market. Ownership expands from the Di Lallo family to include ERG’s executive leadership team David Boyd, Chief Executive Officer, Bianca Panozzo, Chief Operations Officer and Dean Franks, Franchise Director with the consolidation being the next step in expanding both Salon Express and Barbershop Express brands nationally. www.salonexpress.com.au
FRANCK PROVOST LAUNCHES J’AIME MY PRODUCT RANGE The UK’s leading hair show, Salon International, will return to ExCeL, London in October with a stellar line-up of artists - including Sassoon Academy, Rush, Schwarzkopf Professional, Toni & Guy and Patrick Cameron – all of whom will be showcasing their skills on stage, making the three-day event the hottest ticket in town. Running between the 13th - 15th October 2018, Salon International is the go-to show for hair professionals from across the globe. With over 400 exhibitors including new for 2018 - Goldwell, KMS, Balmain, Great Lengths, Milkshake and Reuzel – it is guaranteed to provide the 40,000+ visitors the ultimate hair experience. Also on display will be the finalists’ collections for HJ’s 2018 British Hairdressing Awards sponsored by Schwarzkopf Professional, before the winner is announced on the 26th November at a star-studded awards ceremony in London. www.salonshow.co.uk/tickets
Franck Provost Paris has launched ‘J’aime My’, a new branded retail range that targets the ‘masstige’ market, bringing a touch of luxury to consumer markets. The range will be sold in Australia and stocked exclusively by Priceline stores. J’aime My has been launched internationally in countries such as Russia, Spain, Poland, Finland, the US and UAE/Dubai as an international range only and is not available in France.
NEW BEGINNINGS AT LILY BLUE
Lily Blue Communications announce some exciting (and a little sad) changes to the team for 2018 and beyond. Jane McCarthy will be relocating to the UK next month but will continue to work with Lily Blue from London town, opening up doors to new opportunities in Europe, whilst continuing to work on existing Lily Blue projects including FAME Team Australia, the Australian Hair Fashion Awards and industry competition submissions. Jo Coles is extremely excited to welcome three new Lily Ladies to the team, including sisters (in fact two of three triplets) Sophie and Amy Taeuber, whose focus will be local and consumer PR and videography, leveraging their invaluable contacts and experience across the mediums of TV, radio, print and social media. Sophie Taeuber began her career at Ten Eyewitness News in Adelaide, covering crime, sport and general news before moving to breakfast radio as a newsreader and journalist on Hit 107’s morning program. Returning to television, Sophie worked as a reporter for Adelaide’s Seven News then Today Tonight Adelaide. More recently, Sophie worked for a major SA based PR agency, establishing herself as a public relations executive managing accounts for national brands including Westfield, David Jones, Uber. Amy Taeuber previously worked as a television reporter for seven years, beginning her career at Today Tonight Adelaide and then Seven News. She was named finalist for ‘Young Journalist of the Year’ and for ‘Best Youth Coverage’ in 2015, then joined Mix 102.3 as the station’s online content producer. Amanda Borasak has a background in corporate digital marketing and will focus on social media advertising and SEO in conjunction with London Lily lady Jess Mangan, who continues to be Lily’s social climber and digital platform ‘go to’, working in conjunction with colleagues Larissa Holmes and Todd Andrews. www.lilyblue.com.au
AVEDA CONGRESS 2018 Four Aveda National Style Team Artists have been selected to represent Australia at Aveda Congress 2018. Taking place on October 7th and 8th in Minneapolis, the event is a the four-day celebration of beauty, wellness, environment, fashion and art and will bring together Aveda Artists from around the globe sharing the latest trends in haircutting, styling, hair colouring and makeup. Artists have been selected from the US, UK, Japan, Germany, and Australia for the 2018 event and it has been 15 years since Australia has been invited to perform on stage in front of the global network. The artists representing Australia will be Terri Robertson-Kirkwood, Hair Director of David Jones for Aveda and Certified Educators Darren Summors, Sky Beauchamp and Rory Calasse. The event will include Global Aveda Jam, technical workshops in hair colour, hair styling, hair cutting, makeup and Atelier, Aveda Business College Forum and Main Stage Presentations and will be a celebration of Aveda’s 40-year anniversary, with focus on the future of the brand and how it will continue to impact the world. Congress will of course also be a celebration of Aveda’s 40year anniversary, with focus on the future of the brand and how we will continue to impact the world! . www.aveda.com.au
Alternative Hair and Fighting Leukaemia are pleased to announce details of the 2018 Alternative Hair Show to be held in London on Sunday 14 October. Now in its 36th year, the AHS is recognised as the world’s most prestigious annual hairdressing event, hosting leading inspirational hairdressers and leading artistic teams from across the globe. Importantly, the participants come together to help raise vital funding for Fighting Leukaemia, supporting doctors, research scientists and children and families suffering from blood cancers. This year’s show moves to the beautiful and mysterious Masonic Temple in the Freemasons’ Hall in London’s Covent Garden and brings a dazzling showcase of mystery and inspiration as the legendary artistic show teams translate the theme: Mystique. The show will no doubt deliver an extraordinary experience of beautiful hair creativity, craftsmanship, artistic interpretation and dazzling entertainment. www.alternativehair.org
Hair – Michael Rackett, RUSH | Photographer – Martin Higgs Makeup - Hannah Louise Field & Billie Girling Styling – Bernard Connolly
36TH ALTERNATIVE HAIR SHOW MYSTIQUE OCTIBER 2018
Hair – Michael Rackett, RUSH | Photographer – Martin Higgs Makeup - Hannah Louise Field & Billie Girling Styling – Bernard Connolly
DE LORENZO ANNOUNCE NEW BRAND AMBASSADOR, BRAD NGATA De Lorenzo are delighted to announce Brad Ngata as their official ambassador and brand partner. Brad’s cutting-edge style and diverse experience brings innovation to the De Lorenzo portfolio. His broad knowledge of the Australian hair industry will also offer finesse to the education program and editorial shoots. Creative director of Brad Ngata Hair Direction, one of Australia’s edgiest boutique salon brands, Brad’s name has become synonymous with innovative hair styling and quality salon service and is recognized throughout Australia and Internationally. Bard’s achievements include AHFA Session Stylist of the Year (2003), Hair Expo Editorial Award (2003) and he remains the only Australian hairdresser to have won both major industry session awards in the same year, which is testimony to his abilities at runway and editorial styling. www.delorenzo.com.au
SUSTAINABLE SALONS ARRIVES IN NEW ZEALAND
EASTERN DOMESTIC VIOLENCE SERVICE EDUCATES SALON PROFESSIONAL TO HELP SAVE LIVES Salon professionals in Melbourne’s eastern metropolitan region are being offered voluntary training and resources to help them safely recognise the signs of family violence and refer women who need support. The lead specialist family violence service in Melbourne’s eastern region, EDVOS (Eastern Domestic Violence Service) has developed the HaiR-3R’s (Recognise, Respond and Refer) program - an innovative new approach that provides early intervention, specifically for salon professionals, to support women who may be facing violence or controlling behaviour at home in collaboration with industry providers including Box Hill TAFE, Australian Hairdressing Council (AHC) and Hair & Beauty Industry Association (HBIA). Said EDVOS Executive Director, Jenny Jackson explains that the HaiR-3R’s program provides salon professionals with the knowledge, skills and expertise to engage in conversations that challenge gender stereotypes and enable them to share experiences and recognise the sometimes-subtle signs of family violence. “Women establish relationships and confide in their salon professionals. A caring salon professional can maintain trust, while also helping their friend and client to a safer future.” Through these interactive workshops, salon professionals will learn how to recognise the potential signs of family violence, the impact on its victim survivors and understand what they can do in supporting their client. The free training workshops are open to all salon professionals in Melbourne’s eastern metropolitan region. Contact Mandy Hudson on email@example.com or 03 9259 4282 for more information. www.edvos.org.au
Sustainable Salons celebrated the launch of its program into New Zealand with a soiree at Servilles Academy in Auckland. More than 80 guests including salon owners, media and industry members packed into the renowned venue to discover what Sustainable Salons has in store for its first international territory. Sustainable Salons MD and Co-Founder Paul Frasca was the first of three speakers to inspire the room. No stranger to great story-telling, Paul lead guests on the colourful Sustainable Salons journey from its beginnings as an Australiawide research mission right up to what it is today - a 450+ strong salon member network all striving towards a zero-waste industry. Deborah Manning, KiwiHarvest CEO, was next to the stage, enlightening guests on the organisation’s efforts to change the culture of food waste and hunger across New Zealand. Mirroring the Australian relationship with OzHarvest, Sustainable Salons will donate 100% of the proceeds from recycling its members’ collected materials to KiwiHarvest. For every $1 donated, 2 meals will go to someone in need. Devon Tong will head up the NZ operation as Sustainable Salons NZ Business Development Manager. www.sustainablesalons.org
HAIR EXPO ANNOUNCES 2018 FINALISTS Hair Expo Australia has announced the 2018 finalists for the Hair Expo Awards with 112 finalists announced across 18 categories including Mocha Publishing as a finalist in Best Industry Business Performance of the Year, “The calibre of work that we’ve seen in the awards this year is exceptional and really highlights how relevant and important the Hair Expo Awards are to the industry”, said Cory Watson, Event Director for Hair Expo Australia. “We are so thrilled to celebrate our finalists tonight and wish them the very best of luck for the awards gala”. The finalists of the awards’ highest honour, the Australian Hairdresser of the Year, are: • Frank Apostolopoulos, BIBA Gertrude Street • Joey Scandizzo, Joey Scandizzo Salon
• Uros Mikic, Kinky Curly Straight • Kobi Bokshish, Intershape Hairstylists • Dee Parker Attwood, Wieselmann Salon • Jason Fassbender, Parlour Hair Unley Entries across 14 creative categories and four business categories were judged by a truly global panel of 10 international and 10 local judges, representing a selection of the world’s best hair professionals. Three additional business judges from outside of the hair industry were also brought on board to lend their expertise in assessing business category submissions in the preliminary judging round. The judging panel in 2018 includes: International judges consisted of:- Tabatha Coffey, Angelo Seminara, Edward Darley, Mark Hayes, Peter Gray, Sally Brooks, Jamie Brooks, Nick Irwin, Laura Castelli and Mark Leeson Local Judges consisted of:- Sharon Blain, Benni Tognini, Faye Murra, Frank Apostolopoulos, Sara Allsop, Jayne Wild, Sandy Chong, Joey Scandizzo, Sarah Laidlaw and Caterina Di Biase Additional business judges this year included:Dr Anh Nguyen, renowned Cosmetic & Plastic Surgeon. 2017 Telstra Western Australian Entrepreneur Award, Telstra Business Women’s Awards Thomas Plunkett, Customer Experience Lounge Host Manager, Qantas Enza Ferraro, National Head Trainer, ANZ Bank Also new to the judging process this year, Australian business coach Julie Piantadosi was appointed as Head Judge and Awards Ambassador and was on-hand to guide entrants through the awards entry process and assist the panel with the judging process. “What an amazing experience it’s been working with our stellar judges from around the globe! I’m absolutely blown away by the incredible talent from the entrants this year. Big congratulations to all the finalists – I am super excited for the second round of judging! These awards really do celebrate and showcase the best of the best in our industry”, said Julie. The prestigious awards, the longest-standing in Australia and now in their 33rd year, elevate those in the hair industry by recognising and celebrating excellence in creative vision, advanced technical skill, and business acumen – the complete picture of what exceptional hairdressing is. The winners of the 2018 Hair Expo Awards will be announced at a lavish gala ceremony on Monday 11 June at Hair Expo Australia’s 2018 edition in Melbourne. The gala night is considered the pinnacle event of Hair Expo’s three days of trend showcases, world-class education and hair show performances, which have led to it coined as “The Festival of Hair”. www.hairexpoaustralia.com.au
MARY ALAMINE ANNOUNCED AS O&M AMBASSADOR Original & Mineral welcomes The Royals Hair Academy as an exclusive partnership to O&M. Creative director and owner, Mary Alamine is transitioning her product range to embrace the growing wellness trend in haircare with the exclusive partnership with O & M and will only use O&M’s COR.color, embracing zero ammonia, PPD or Resorcinol. Said Mary, “The decision to move to O&M was one of the best decisions we’ve made for our salons, clients and stylists. We are so happy to embrace a colour that is environmentally friendly, ammonia and cruelty free whilst still delivering beautiful results.” The Royals team, handpicked, trained and educated closely by Mary, is a sizeable team of 40 with all stylists expert in O&M’s products and having individually received a number of accolades. www.originalmineral.com
WELLA PROFESSIONALS ANNOUNCAED AS MAJOR HAIR SPONSOR FWA SHOW Wella Professionals Creative Director ANZ, Renya Xydis, will take the role of hair director for the ‘Romance Was Born’ Fashion Week Australia show, supported by the EIMI Artistic Team. Known for their ability to transform any theme or inspiration into a colourful paradise, Romance Was Born creates garments that are more than just wardrobe master pieces. They create immersive, cultural experiences that provoke an emotional response. The label has garnered respect for its extravagant and theatrical runway shows over the years and will continue to do so this MBFWA 2018 with Wella Professionals, global leaders in professional hair colour, by its side. www.wella.com/professional
ghd GOLD STYLER WINS RED SPOT AWARD ghd excitedly announce that the ghd gold styler has recently been announced as winner of a Red Dot Award for high design quality. The Red Dot Award: Product Design determines the best products created each year, with designers and manufacturers from 59 countries submitting more than 6,300 objects to the competition in 2018. True to the motto “In search of good design and innovation”, a jury comprising over 40 members assessed the products individually on level of innovation, functionality, formal quality, ergonomics and durability. As the unparalleled experts in hair styling tools, ghd sells 4 stylers every minute across the globe – that’s 2,102,400 every year. Since the launch of the ghd gold styler in February 2018, the tool has made waves in the industry and ghd are hugely proud to be awarded a Red Dot. The new design features innovative dualzone technology for premium performance, an improved heat up time of only 25 seconds, a modernised design with a rounded barrel, smooth, contoured floating plates for quick, snag-free styling and salon shine, plus automatic sleep mode. www.ghdhair.com/au
Re-engineered for professionals. Dyson is a global technology company, transforming every category they enter with radical and iconic reinventions that work, perform and look very different. They are about better ideas and better technologies, to solve the problems that others often ignore.
Dyson has invested £50 million in the development of the Dyson Supersonic™ hair dryer including creating a state of the art laboratory, dedicated to investigating the science of hair. Dyson engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep looking healthy and how to style it. Over four years, they tested the product on different hair types and built test rigs which mechanically stimulate hair drying techniques – which can differ around the world. Over 1,600km of real human hair were used in testing and here in Australia extensive research was carried out to reveal women’s hair care habits and heat damage myths.
It appeared that Australian women are still using hair dryers on full heat to style and dry their hair faster according to a survey conducted by Dyson. With extreme heat, the structures within the hair can become damaged and this can result in breakage, split ends and 24
Hair Biz Year 12 Issue 2
hair that is weaker and appears lifeless and less shiny, as the light scatters off the hair rather than reflecting evenly. The survey found that while most (89%) say they are either concerned or very concerned about heat damage to their hair, more than a third (35%) still use their hair dryer on full heat. And a staggering 68% of Australians are unaware that using a hair dryer on full heat can cause irreparable damage to your hair. Fred Howe, Dyson Design Engineer, busts the myth on the need for ‘extreme heat’ to style hair highlighting how the Dyson Supersonic™hair dryer has been engineered to overcome these: “Some conventional hair dryers can reach extreme temperatures causing hair to become weaker, less elastic and easier to damage. However styling hair does not always rely on excessive heat. The Dyson Supersonic™ hair dryer has intelligent heat control, a glass bead thermistor measures the temperature 20 times a second, helping ensure hair isn’t exposed to excessive temperatures to protect natural shine.”
“OF COURSE IT LOOKS DIFFERENT. BUT IT’S NOT UNTIL YOU USE IT THAT YOU DISCOVER JUST HOW DIFFERENTLY IT WORKS & BEHAVES.”
FOUR-TIMES WINNER OF BRITISH HAIRDRESSER OF THE YEAR
INSIDE THE SUPERSONIC PROFESSIONAL EDITION BOX
- The Dyson SupersonicTM hairdryer Professional edition - 3 magnetic attachments (professional concentrator, Diffuser, Smoothing nozzle - Spare filer cage - Filer Cleaning brush - Nonslip Mat - Storage hanger - Cleaning Leaflet - Filer Cage wrap - Operations Manual
“SOUND DOES NOT EQUAL POWER” - FRED HOWE,
DYSON DESIGN ENGINEER
HOW DOES THE SUPERSONIC HELP MINIMIZE EXTREME HEAT DAMAGE?
THE CORE DAMAGE
The majority of Australian women feel colouring has the most detrimental effect on the condition of their hair (64%), with heat damage a close second (59%)
HAIR DRYER PAIN POINTS
One of the biggest pain points identified by some women using hair dryers is the length of time it takes to dry their hair (32%). With many believing a high heat is the answer to faster drying. The Dyson Supersonic™ hair dryer is powered by the patented Dyson digital motor V9, Dyson’s smallest, lightest digital motor. In addition, The Dyson Supersonic™ hair dryer creates a focused jet of air, angled at 20° for controlled, precise drying and styling. Allowing you to dry and style at the same time.
Some conventional hair dryers can reach extreme temperatures and can cause extreme heat damage to the hair. The Dyson Supersonic TM hair dryer has intelligent heat control built in, meaning that it doesn’t produce airflow that is above 150 degrees Celsius. This reduces the risk of damaging your hair with extreme temperatures. The Dyson Supersonic™ hair dryer has a glass bead thermistor that measures the temperature 20 times a second. The microprocessor intelligently controls the patented double-stacked heating element, avoiding extreme heat, and therefore helping to enables you to style your hair without inflicting extreme heat damage. The Dyson Supersonic™ hair dryer uses Dyson’s Air Multiplier™ technology. The volume of the air drawn into the motor is amplified by three, due to this technology, producing a high pressure, high velocity jet of air, allowing you to style your hair with controlled precision.
WHAT MAKES THE PROFESSIONAL EDITION DIFFERENT?
The Professional Edition has been re-engineered to meet the demands of professional hair stylists. Improved filer, built for salons. Magnetic, removable and washable, with filter cleaning brush and intelligent white flashing LED prompt Re-engineered professional concentrator. A wider and thinner nozzle focuses airflow for precision styling, with cool grip edges Increased magnetc strength. 2x stronger magnetic attachments, for secure 360 hold Longer cable At 3.3metres, a longer cable allows freer movement
cont’d over page
The Cover Shoot
To create effortless, beautiful, healthy looking hair, the Dyson Superonic™ Pro edition was put into action for the HAIRBIZ front cover. Guarding against extreme heat damage to protect natural shine and engineered for balance with smooth and controlled styling, the team lead by Jess Longhurst, Oscar Oscar were notably impressed.
“IT’S LIKE OWNING A ROBOT FOR YOUR HAIR”
- RENYA XYDIS,
AUSTRALIAN EDITORIAL STYLIST & DYSON SUPERSONIC HAIR DRYER AMBASSADOR
Hair: Jess Longhurst for Oscar Oscar Photography: Bill Tsiknaris Make Up: Simone Waters for MaqPro
“Close up styling of this nature would have previously exposed hair to excessive temperatures” said Jess, “but with intelligent heat control, you can dry without the risk of extreme heat damage. I can’t wait to play with the dryer more. It’s certainly revolutionary and very different… in a good way”
All unreferenced statistics within this 3 page article are taken from a Galaxy survey of 1,000 Australian women who use a hair dryer, commissioned by Dyson in February 2018.
www.dyson.com.au/supersonic Please register at dyson.com.au/supersonic-professional-signup
HAIR BIZForum SPONSORED BY
WRAP UP Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
What a day! The 9th annual HairBiz Forum was back, bigger and better than ever at the Brisbane Exhibition and Convention Centre, to a sell-out crowd. The new venue of the Boulevard Room placed the catwalk front and centre with the audience almost within touching distance of the action. Much-loved hosts Troy and Zara welcomed the crowd like old friends, building the energy expertly with their hilarious banter and onpoint quips, creating an amazing buzz to kick off the day.
While the artists completed their wowfactor pieces on headblocks live on stage, the audience was treated to an outrageous video compilation showing team members answering random questions, taking the mickey out of each other, doing their favourite impressions, and for Nathan Yip…. all while sitting on ‘the throne!’
The new fast-paced format was a unanimous success, with a jam-packed program featuring over 30 Creative Artists and Business Speakersmore than ever before!
The session built to a fabulous finale where audience members were chosen to strut each of the head blocks down the catwalk with maximum sass, before the audience voted for the winner who took home a sweet 500 bucks!
JENNI AND JULES TARRANT.
experienced, and did we instantly see a smile or were we ignored? Did the phone ring more than 3 times? As we entered the reception area, did we see old, outdated magazines, dust or hair behind the couch, marks on the coffee table? Do the team look stressed? Does it look like they want to go home or like they love their work? Is the energy stale or fresh and upbeat? Do the staff look professional? Their hair? Clothing? Makeup? Now as you’re brought into the salon area, how did your Stylist greet you and did they guide you through the process of what was about to happen? In the consultation process, did they spend time getting to know your hair goals? Are you offered anything to drink? Is the glass stained, chipped or looking old? How is your beverage presented? As you are guided to the basin, are you introduced to the person who will be looking after you there? While at the basin, what can you see, hear and smell while relaxing? Is the head massage to die for or just a quick scrub? At this point, are you regretting your decision of choosing this salon or eagerly anticipating what’s coming next? Moving away from the basin, do you arrive back to your chair looking terrible or feeling amazing with your hair neatly and professionally wrapped in a turban?
Twice-winner of the AHIA Salon Business of the Year, as well as Salon Business Owner and Customer Care Awards, Jenny and dynamic sister Jules Tarrant shared their secrets to crafting an extraordinary client experience and award-winning business. Stressing the importance of truly bonding with your clients, the girls explained how they don’t market the business to new clients, they market to existing clients who then send them all the new clients they ever need.
First up were the madcap crew from L’il Off The Top, Jules and Benni Tognini, Sam James, Tom White, Nathan Yip and Ryan King presenting FUNdamentals. It’s a fresh, fun approach to ‘Meat and Potatoes’ essential core skills, independent of product companies, which prove that basics need not be boring!
Understanding how easy it is for busy salon owners carrying a full column to lose sight of small but important details, Jenni took the room on a guided visualisation exercise helping us to see our own business through the eyes of a new client. After a few deep, peaceful breaths, we imagined that we were approaching the entry to our salon, noticing all the details for the first time. What did we see? What was the first thing we experienced? What smell did we notice first? What was the first human contact we
How does stylist engage with you during the cutting process? Is the conversation mainly about them or about your hair? Did they have side conversations with other staff over your head? What facilities make your visit more convenient and enjoyable? Are there iPads loaded with magazines, free wifi and Netflix? Are there phone chargers available and is the music too soft, too loud or just inappropriate and finally are you asked on every visit, ‘Did you enjoy your experience today?’ Mapping this process in very specific detail from beginning to end is essential for a consistently outstanding client experience. and to make it truly magical, we must stimulate the 5 senses. Bond guests are greeted with a hot towel infused with eucalyptus and lemongrass to symbolically ‘wipe their day away’ and there’s a lolly bar and ‘treat of the week’ as extra special touches. Now sharing their secrets to success with the industry, Jenni and Jules have created an online program consisting of 10 modules to build, motivate, and inspire your team available in both downloadable slide, templates and audio format. You’ll also get great tips and tricks plus common rookie mistakes and how to avoid them! What a powerful sister act!
JAYNE WILDE Sponsored by ghd
interesting textures into each style. In her own unique style, she created the ‘DNA’ braid by twisting and braiding strands to resemble the DNA helix.
It’s clear to all that Jayne absolute loves her craft and her delightfully quirky enthusiasm radiates across the room.
Industry veteran and accomplished speaker, Dennis Langford explained his perspective that we are in the business of selling people and personalities, not hair cuts or colours. What Dennis believes lies behind the success of superbrand Toni & Guy is bringing the two fundamental sides of the hairdressing business together: creativity and business, which few have managed to do. People who are really good in the salon have achieved a great balance of delivering great hairdressing services but also have great empathy for their clients, finding a way to go above and beyond people’s expectations. Dennis revealed his process for mapping client satisfaction which involves a graph showing all touch points sequentially from start to end of visit, with the client’s experience mapped and measured at each point. A ‘Line of Expectation’ is drawn to show minimum client expectations of our service levels. Where the rating drops beneath the client’s line of expectation, the client experiences disappointment or a less than ideal experience. Where it is higher, we have exceeded their expectations. The key to client delight is unexpectedly positive touches throughout the visit. 3-time winner of Australian Hairdresser of the Year as well as too many other awards to mention, Jayne Wild is possibly one of the most loved icons in our industry today. Jayne grabbed the attention of the crowd with her parade of pre-prepared models (‘poppets’!) which showcased cuts incorporating bold geometric lines, avant garde long hair styling, and glamorous braids. Jayne is renowned for taking a classic technique and adding an unexpected twist plus incorporating several unexpected and
On profitability, said Dennis, “There are only 4 ways to make more money in a salon business. You need more clients, you need each client spending more; you need existing clients returning to the salon more often and you need to reduce expenses”. And on a final note: “You will need the courage to make tough decisions and the compassion to listen to the needs of others. You will always be measured by the quality of your actions and the integrity of your intent”.
Our delightful long hair virtuoso clearly had many fans in the crowd, who were excited to see more of her exquisite magic. Starting her session in silence, the audience leaned in waiting for something to happen- and they weren’t disappointed! As Paula removed the caped from her first stunningly coiffed model, we saw a glamorous Diva who burst into song with a fabulous rendition of ‘Diamond are a Girl’s Best Friend’! Paula’s “La Femme Iconique” collection presents timeless looks from icons such as Bridgette Bardot, Jean Shrimpton, and Audrey Hepburn, with each one of these style represented on a model on-stage. Sharing all of her tricks of the trade, Paula showed us how she starts with a ‘security braid’ to create a base for pins and padding allowing soft, free flowing looks without the worry of the style not holding. Crimping featured heavily for texture, volume and root lift and accessories were positioned to become part of the hairstyle, not an appendage or added accessory. Bringing a giggle from the crowd, Paula shared her friend, Goffrey Herberg’s quote explaining the different uses for fringe pins and bobby pins as, ‘A fringe pin is the engagement ring, but the bobby pin is the wedding ring. There’s no commitment with a fringe pin!” SENSATIONAL!
THE SECRET FOX
We saw an extreme makeover from shoulderlength to zero fade in under 15 minutes using the range of Wahl cordless tools as well as condensed fades over the ear, blending to longer length at back.
Capped off with a parade of exquisitely groomed dudes in sharp suits, the crowd were well pleased, getting fabulous value for money here.
M COLLECTIVE This fly-on-the-wall education platform which live streams our industry’s favourite guest artists and educators in real time through a closed Facebook group has become an iconic success. Mia Devries of The Fox & The Hair and Kristy McKenzie of The Secret Salon Society originally came up with a once-off idea to stream an educational event….. and sold over 700 tickets! Clearly an extraordinary business idea was born and hairdressers all around Australia now tune into live education sessions with their favourite artists each month, with the option to ask questions of the presenter in real time!
The site now represents around 135 educators from around Australia, providing an excellent range of support for all salon needs. Interviewed by Lee Cohen, the Piloroo team consisting of Clive Allwright, Kelly Grandt and Chris Hann, showed us just how easy it is to book the educator you need by doing a live demonstration on stage completing the process.
WAHL EDUCATION AND ARTISTIC TEAM (WEAT)
FINDING IT HARD TO FIND APPRENTICES? Piloroo has you covered.
Sponsored by Wahl Professional
These very clever people have piloted a program which takes people from a variety of backgrounds and work experiences and teaches them salon assistant skills, creating an instant support workforce to your rescue.
“When you have more than you need, build a longer table, not a higher fence” The guiding philosophy of M Collective Gals Laura Macleod and Melissa Rissman, is all about their belief that ‘together, we are stronger’ Laura and Melissa shared the importance of knowing your ‘Why’; technically as a Stylist or Colourist, aspirationally as a team member growing their career, and strategically as a Business Owner inspiring your team. Said Laura, ‘The clearer you are on your why, the closer you are to success’. Why are you in business? Why should your clients come back to you again & again? Why should your staff choose you to invest their career? Our favourite barbers were back…. well… it wouldn’t be a Forum without them, now would it? Explaining the ‘need for speed’ as essential for profit in a barber business, Jake Putan and Lance Liufau shared their secrets to achieving sharp, slick looks and smooth fades in under 20 minutes.
Piloroo is the sensational and very clever website which allows salons to instantly book Educators, Assistants, Stylists or whoever they need, wherever they need and whenever they need. Brilliant!
With 4 chairs on stage, we saw clever placement of hairpieces and padding, hair sewing, airbrushed stencil art and decorative beading all used for amazing effect. We learned that warm colours ascend, whilst cool colours recede, however, for perfect blending, keep colours on the same side of the colour spectrum, i.e. either warm or cool.
We met Javier (via video) who told her story of how she moved from Chile to Australia, hoping to be a hairdresser. As a student, however, she could only work 20 hours per week so when she found the Piloroo platform, it was an ideal solution. Javier worked in a variety of salons gaining a range of experience before being offered an opportunity to be sponsored by a great salon and is now happily working in her dream job.
HAIR AID WITH SELINA TOMASICH
Hair Aid Inc. is an Australian not for profit organisation that aims to alleviate unemployment for those living in shanty towns and poverty conditions in developing countries. By sending teams of hairdressers to these poverty-stricken areas, they are able to teach local, migrant or indigenous people hair cutting skills which enable them to earn money to feed, clothe and house themselves and their children. This mission is vital in helping children who have been abandoned on the street because their parents can’t afford to
feed them and these new ‘stylists’ are left with a library of resources to help them continue their learning…. and earning.
You could feel the energy lift and an air of anticipation flood the room as the Matrix boys took the stage- and it was everything we’d hoped it would be.
the team come in early and create their own ritual to ‘get their head right’; preparing for their clients mentally so they’re ready and really take control of their day.
HAIRDRESSERS, WE NEED YOU!
Bringing their usual wisecracking humour these maestros skilfully wove their magic on their respective models, demonstrating a level of skill only gained from many years dedicated to perfecting their art.
The Hair Aid team need an army of hairdressers to continue the project, so please, if you are inspired to make a difference, please get in touch. www.hairaid.org.au
At front of stage, Uros shaped a wild and fabulous ‘fro’ into an asymmetrical freehand masterpiece. Next to him, Kobi got busy cutting long locks into a short bob freehand with clippers ……WOW!
The Dario Salon team no longer use back mirrors. They take photos on iPads of the client’s side, back and front, then together discuss what the client would like to improve, also building a detailed pictorial profile of each guest for future reference. They also begin each consultation with “Hi Mary, it’s been 11 weeks. How’s it been?”, addressing, of course, the longer that expected time since the client’s last visit as the likely cause of any recent styling difficulties.
MATRIX DESIGN TEAM KOBI BOKSHISH, PAUL RICUPITO, UROS MIKIC, STEVIE ENGLISH
Pre-done models featured stunning rose pastel hues with ‘flicks’ of copper wire added for fabulous effect and a little cheeky crown texture thrown in for good measure.
Regular supporter, Benni Tognini told how he was inspired to participate after hearing about the project and was so moved by the experience that he now goes every year.
Sponsored by Matrix
Paul ‘Ricoops’ (AKA ‘Hot Dad’ to the team) showed off his razor cutting skills with a very hot disconnected and then heavily texturised soft pink quiff. Talking technical, Uros shared how he grew his colour business by over 20% last year with the addition of the Bond Ultimate technology for colour clients. Amazing!
Having delivered 225 face-to-face workshops and inspired over 2200 hairdressers in the last 12 months, Dario felt compelled to ‘pay it forward’, announcing the Gino Fossano scholarship which will enable one very lucky and driven stylist per state to benefit from education up to the value of $2500. This generous program truly embodies the DCI core principle of ‘The Butterfly Effect’inspiring hairdressers to fly with confidence.
And how would these guys finish their show, do you think? Well… skipping down the catwalk holding hands, of course!
In a deeply personal and quite touching presentation, the very wise Dario Controneo shared how his life had been changed by some personal events which had really moved and changed him this year.
When his much-loved neighbour passed away (Dario performed CPR), Dario realised that it was only after his passing and attending his funeral that he learned just who his neighbour was. The man he’d known as a friend was quite a significant artist who had been painted for the Archibald Prize several times and those paintings that ‘cluttered’ every room in his home were actually renown art works! This experience challenged Dario to ponder if we really know the people around us, so he challenged his team to invest time into learning about each individual client they serve. Why do they come to us? Who are they in their normal life? What is it that we contribute to their lives? Dario now considers his guests as members of his family and has transformed his team’s approach to client service and consultation. Believing that our intention drives our attention, his team set their intention to bring their empathy to each guest, really listen to understand them and their needs and then solve a meaningful problem together. To ensure they are truly present for their guests,
Millennial Pocket Rocket Brodie-Lee Stubbins burst onto the stage with her ‘Rokstar Babes’ to show that Gen Y do things differently.
Dispelling the myth that Gen Y are ‘lazy’, Brodie explained that these dynamic youngsters need to be taken on a journey, inspired and given opportunities to realize their potential and if they are, they can be truly impressive. In fact, her entire team recently decided to get a ‘Rokstar’ tattoo! Now, how many staff do you know who would get their salon name tattooed on their body? That’s dedication! But we all know what we most want to see from Brodie and she didn’t disappoint. The Baroness of Braids strutted her stuff, creating a collection of loose and undone braids with a fascinating variety of textures that kept the crowd mesmerised throughout the entire session.
Sponsored by Australian International Industries
And for the big finale of the day, UK trend spotter, Zoe Irwin A veteran of many years creating backstage magic at fashion shows around the globe, Zoe is now Creative Ambassador for uber-brand, ghd, a relationship stretching over 8 years to date. As a session stylist, she is constantly sought after to shoot editorials and as a trend forecaster working with numerous trend agencies, Zoe predicts the looks that will dominate hair and fashion in upcoming seasons. Sponsored by Crazy Colour, proudly distributed by Australian International Industries, Zoe’s presentation was full of beautiful hues, colour, braids and styles embracing on trend fashion with a splash of Coachellla, London street vibe and session. Zoe is renowned for stitching ‘statements’ in hair- literally sewing words into the cool braids and styles she creates for both models and clients wanting to make an edgy statement with their look. The models crafted on stage had an undone, messy textured vibe and loads of ‘street chic’ ‘tude. Interestingly, Zoe spoke about her year living in France where she studied French beauty and completely rediscovered the Chignon. Said Zoe, “The western way of creating the chignon s too flat to the head, whereas the French take into account the profile of the client and ensure the angles, direction and height are flattering and in harmony with the client’s facial features. And what’s the strangest thing Zoe has done in her career? “I’ve actually spent so much time making hair look like plastic, or wire, wool or glass for fashion editorials that it feels quite normal to me now!”
HAIR BIZ FORUM WILL BE BACK IN BRISBANE IN 2019. STAY TUNED FOR THE SAVE THE DATE AND FULL LINE UP! Hair Biz Year 12 Issue 2
R E N T R A P P U E K A OFFICIAL M
As the Official Make Up Partner, The Maqpro team had the pleasure of doing makeup for some of the major headline shows at HAIRBIZ FORUM including: Zoe Irwin – UK, Jayne Wild, AUS and the WAHL Education and Artistic Team. Managaing Director, Simone Waters and Lysa Jayne Kiely worked with the artists on briefs to enhance the hair shows and overall looks demonstrated and showcased on stage. “For Zoe we went for clean beauty, fresh dewy skin, illuminated on the high points, forehead, bridge of the nose, cheek bones, top of the lip and chin, where light would naturally hit.” Said Simone, “A soft flush of colour to the cheek and soft pink/ peach lip with soft contour to the eye, a champagne pearlescent eyeshadow to the lid, mascara and natural brows filling where required.” “Jayne wanted some bold looks to compliment the incredible styling fo the show and eyes and lips varying from model to model.” “The Wahl men’s show just needed simple stage, natural, no shine clean faces. Easy to achieve with these handsome men!” MAQPRO is a French creator and manufacturer of high end makeup products with pure pigments and natural wax. Having recently hit the shores of Australia, Simone is making hige in roads to the industry and welcome stickist enquires form hair and beauty salons. www.maqproaustralia.com.au
J U LY
AUSTRALIAN MAKEUP INDUSTRY AWARDS
y t r a P I N A S S O C I AT I O N W I T H 2 0 1 8
AU S T R A L I A N M A K E U P I N D U S T RY AWA R D S
Sunday 29th July 2018 • 7.30pm – late • Madame Hedges, Cloudland, Brisbane
TICKETS $150 EACH Includes Food and Drinks from 7.30 – 11.30pm
MIX AND MINGLE WITH THE HAIR, BEAUTY AND MAKE UP INDUSTRY Celebrate with the Finalists and Winners of the inaugural Australian Make Up Industry Awards DJ Mat Stokes • Entertainment and Dancing with Virtuosity
HEADING TO BRISBANE FOR THE BRISBANE HAIR AND BEAUTY EXPO? Come and party with the hair and beauty industry on the Sunday night!
PRE-TICKET SALES ONLY www.mochapublishing.com.au/shop
5th Annual Australian Hair Industry Awards
AHIA 2018 Winners
Royals Hair Pete Walstab
Following a full day of education and inspiration at the annual HairBiz Forum in Brisbane, a record crowd of over 600 guests celebrated in style in the Grand Plaza Ballroom at the BCEC on Grey Street, Brisbane at the 2018 Australian Hair Industry Awards (AHIA) Gala Dinner. Following arrival drinks, resident MC Mr Will Fennell, guided the evening’s festivities with finesse and charm introducing each individual presenter representing their respective company for this multi sponsored event. Opening entertainment was proved by Luke Kennedy of the Ten Tenors and The Voice, kicking off the evening with a standing ovation, to a delighted audience ready for the evening ahead, which has already become known as an absolute favourite on the hairdressing calendar of gala events.
Winners were announced in 23 categories including recipients of the 2018 Special Recognition Award – Excellent Edges and 2018 Vidal Sassoon Humanitarian – Jenni Tarrant. The 2018 AHIA Hall of Fame Award was presented to Tracey Hughes an icon within the industry and well deserved for her many years of service and inspiration both here in Australia and on a global level. Royals Hair, Hornsby, took out the top award - Australian Salon Business of the Year chosen from the State Salon of the year winners and based on points and judging criteria. In just five short years, the AHIA’s have cemented their position as the only business awards in the hair industry and are part of a hat trick of awards platforms owned by mocha publishing, including the ABIA’s (Australian Beauty Industry Awards) and the NEW AMIA’s (Australian Make Up Industry Awards) launched this year!
“This year we have seen unprecedented growth both in the number or entrants, sponsors and guests to the gala dinner. Being recognised for business success is something salons are very proud of and the title of AHIA Winner allows them to enjoy great publicity bringing more business back into their salons,” said Linda Woodhead, owner of mocha publishing and founder of the AHIA’s. “We are very proud to facilitate these awards which really are for all salons, and each year we see such a high calibre of entrants along with many new names seeking well-deserved recognition. The gala dinner is a combination of celebration and entertainment that I feel honoured to be a part of.” The 2018 HOT SHOTS team were also announced on the night following all finalists receiving their recognition trophy. The evening ended with all guests taking to the dance floor to the sounds of the band “Virtuosity” and then it was off to the afterparty at the Charming Squire Bar.
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
2018 AHIA Australian Salon Business of the Year, Royals Hair - Sponsored by HairBiz
2018 AHIA Salon Stylist of the Year, Cherie Falco - Sponsored by Matrix
2018 AHIA Special Recognition Award, Pete Walstab & Excellent Edges - Sponsored by Mocha Publishing
2018 AHIA Best Customer Care, Rokstar - Sponsored By GlamPalm
2018 AHIA Best Marketing Award, The Fox and the Hair - Sponsored by Schwarzkopf Professional
2018 AHIA State Salon of the Year VIC TAS, Rubi Hair, Richmond Sponsored by muk haircare
2018 AHIA Hall of Fame, Tracey Hughes, Sponsored by Refectocil
2018 AHIA Best In-Salon Training, Tigerlamb Sponsored by EVY Professional
2018 AHIA Newcomer of the Year, Tigerlamb, King Street Salon Sponsored by Redken
2018 AHIA Vidal Sassoon Humanitarian, Jenni Tarrant - Sponsored by Beauty Gives Back
2018 AHIA Best Business Service, Six Underground Media Sponsored by HairBiz
2018 AHIA Best Franchised Salon, Toni&guy Perth Central - Sponsored by Brisbane School of Hairdressing
2018 AUSTRALIAN HAIR INDUSTRY AWARDS WINNERS Junior/Apprentice of the Year Sponsored by Excellent Edges Ingrid Wolff Blow It’s A Hair Thing
2018 AHIA Business Director Owner of the Year, Dmitri Papas Sponsored by Goldwell
2018 AHIA Junior Apprentice of the Year, Ingrid Wolff Sponsored by Excellent Edges
Salon Stylist of the Year Sponsored by Matrix Cherie Falco Kinky Curly Straight Salon Manager of the Year Sponsored by Wella Professionals Nicola Casswell Horse Meat Disco
2018 AHIA Best Barber Business, Barber Boys, Barbery Salon - Sponsored by Wahl Professional
2018 AHIA Best Franchised Salon, Toni&Guy Perth Central Sponsored by Brisbane School of Hairdressing1
Business Director/Owner of the Year Sponsored by Goldwell Dmitri Papas Papas & Pace Best Salon Design Award Sponsored By Aveda Jakadjari Hair Australia
2018 AHIA State Salon of the Year QLD, Rokstar Sponsored by Wella Professionals
2018 AHIA Salon Team of the Year, Tigerlamb, Portside Salon - Sponsored by L’Oreal Professional
Best Customer Care Award Sponsored by Glampalm Rokstar Best In Salon Training Sponsored By Evy Professional Tigerlamb Best Marketing Award Sponsored by Schwarzkopf Professional The Fox & The Hair
2018 AHIA Salon Manager of the Year, Nicola Casswell, Horse Meat Disco Sponsored by Wella Professionals
Business Service of the Year Sponsored by Hairbiz Six Underground Media
2018 AHIA National Wholesaler of the Year, Salon Depot Sponsored by Australian International Industries
Salon Team of the Year Sponsored by L’oreal Professional Tigerlamb Portside Salon
2018 AHIA State Salon of the Year NSW ACT, Royals Hair, Hornsby - Sponsored by Delorenzo
2018 AHIA Salon Design Award, Jakadjari Hair Australia - Sponsored by Aveda
Best Barber Business of the Year Sponsored by Wahl Barber Boys Barbery Salon Best Franchised Salon Sponsored by Brisbane School of Hairdressing TONI&GUY Perth Central
2018 AHIA State Salon of the Year WA NT, Tyler Reid Hair - Sponsored by Matrix
2018 AHIA State Salon of the Year SA, Blow It’s A Hair Thing - Sponsored by Sustainable Salons Australia
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
Newcomer of the Year Sponsored By Redken Tigerlamb King Street Salon
STATE SALONS BUSINESS OF THE YEAR NSW/ACT Sponsored by Delorenzo Royals Hair Hornsby QLD Sponsored by Wella Professionals Rokstar SA Sponsored by Sustainable Salons Australia Blow It’s a Hair Thing VIC/TAS Sponsored by Muk Haircare Rubi Hair Richmond WA/NT Sponsored by Matrix Tyler Reid Hair
The Australian Salon Business of the Year Sponsored by Mocha Publishing Royals Hair Hornsby National Wholesaler of the Year Sponsored by Australian International Industries Salon Depot QLD Special Recognition Award Sponsored by Hairbiz Excellent Edges Hall of Fame Sponsored by Refectocil Tracey Hughes Vidal Sassoon Humanitarian Award Sponsored by Beauty Gives Back Jenni Tarrant
AHIA IS PROUDLY OWNED BY MOCHA PUBLISHING
AHIA AUSTRALIAN + NSW/ACT SALON OF THE YEAR
ROYALS HAIR HORNSBY
The legend of Moroccan hospitality is well and truly alive at Royals Hair Hornsby. In acknowledgement of their unrelenting dedication to excellence across all areas and continued success, the expert AHIA judging panel have voted this industry gem your AHIA Australian Salon Business of the Year
2018 AHIA Australian Salon Business of the Year, Royals Hair - Sponsored by HairBiz
So, what does it take to achieve this level of success? CARE. Driven by an enormous sense of pride and a desire to welcome, honour and serve all guests, the Royals crew deliver an experience that far exceeds clients’ expectations and do this over and over again. DEDICATION. Royals Hornsby is one of Sydney’s most renowned hair salons, delivering impeccable customer service, hospitality and advanced cutting and colouring since 2011. One of three salons in the Royals Group, Royals Hornsby delivers not only consistently strong financial growth but also nurtures a team of skilled professionals often honoured as finalists in AHIAs, HOT SHOTS, AHFAs, Hair Expo and FAME Team. In fact, in 2017, members of the Royals Hornsby team contributed to over 75 workshops and classes within Australia, Kuwait, Qatar, Oman, and Dubai. LEADERSHIP. Led by 2016 Hair Expo and AHFAs NSW/ACT Hairdresser of the Year, Mary Alamine and her business maestro husband Adam, Royals Hornsby is more than a salon; it’s a culture, a hangout, a family and a playground for passionate hair artists who live and breathe hair each and every day. “We credit our success to obsessive dedication to perfection and providing a consistent education platform for all members of the team”. 40
Hair Biz Year 12 Issue 2
2018 AHIA State Salon of the Year NSW ACT, Royals Hair, Hornsby - Sponsored by Delorenzo
RESPONSIBILITY. Also demonstrating a strong commitment to the environment, the business uses reclaimed materials, energy efficient appliances and LED lighting, Ecoheads at the basins, foil is recycled, all waste is separated and disposed of responsibly and salon magazines are repurposed, donating to medical centres after salon use. FLAIR. In September 2016, the salon underwent an extensive renovation and redesign, bringing it in line with the unique Royals’ brand identity which features distinctive Moroccan style and culture. Taking one look at the striking décor, you just know you’re about to experience something truly special when you walk in the door. GROWTH. The business achieved significant growth during the competition period from an already substantial base, powered by strategic social media promotion (the business added more than 4,000 instagram followers during the last year), local area marketing in their catchment area, their creative work being featured in both local and overseas media and a string of referrals as a result of their legendary Moroccan warmth and commitment to client satisfaction. GIVING BACK. A proud 5-star accredited AHC Gold Salon Select business and member of the Australian Hairdressing Council, Royals take every opportunity to extend their support to
many community causes such as Salon Select Smiles for Starlight month, raising over $6000 in-salon for the charity. In 2017, the team also raised over $5000 for local schools, $550 for Jeans for Genes Day, and donated over $1000 to UNHCR. INVESTMENT. To monitor their client experience, Mary and Adam arrange up to 12 Mystery Shoppers per year who visit the salon, test and report on the quality of the entire experience. The detailed and comprehensive commentary received is used to review and continually improve processes to ensure that service of the highest standards is consistently provided. Clients are called 7 days after their salon visit and followed up if they have not yet returned after 12 weeks to ensure that all is well. TRAINING. Royals’ “One Size Does NOT Fit All” in-salon training program happens every Wednesday evening, focusing on tailored education for all apprentices with their inhouse roaming educators. Understanding that individual team members acquire skills differently and have different needs, bespoke classes were created to support each individual’s progress. Apprentices are required to complete specific modules and have their work signed off by Salon Directors and educators, keeping their progress well ahead of the pack, as they are developed into future superstars. All team members are also allocated their own
“WE’VE CREATED A SALON CULTURE WHERE CAREER PATHS ARE CUSTOMIZED TO INDIVIDUALS AND WE DO NOT TREAT OUR TEAM WITH A ‘ONE SIZE FITS ALL’ APPROACH”.
education budgets to be used to further their development with external education partners. REWARD. The Royals team also benefit from a unique and generous incentive program that sees high performing team members earning incomes much higher than the industry standard, which in turn. promotes ongoing loyalty to the salon. Another important incentive is opportunities to unleash their creativity on photoshoots, editorials, backstage events and fashion shows. The Royals team were present at both Melbourne and Sydney Fashion Weeks, with Emma Gottwald now the Hair Director for all ‘Oskar the Label’ campaigns, and Travis Bandiera working on exclusive editorial shoots on behalf of partner companies. The group’s social media platforms also serve as a wonderful base to publicly promote team members and their involvement in industry events. Sais Mary, “It’s a fantastic place for our team to shine, with team members acknowledged as Employee of the Month and their achievements publicly celebrated.”
Given their extraordinary success, you might be wondering how the story of this power couple began? Apparently, it all started with a game of cards! Originally meeting at Sydney’s Ultimo TAFE while Mary was doing her hairdressing apprenticeship, Adam was playing a game and asked Mary if he knew how to play. She did, but ended up just showing his group card tricks! Clearly, she impressed him enough for Adam to ask for her number and, after some persistence, he was successful. And the rest, as they say, is history! Adam’s sky’s-the-limit mindset has been the perfect fire beneath Mary’s creativity and technical precision resulting in a solid business model in a highly artistic industry that has managed to achieve impressive scale and continued growth.
Adam’s response is, “With me not being a hairdresser, my skills lie in organizing and developing our team members to bring out their best. I’ve systemized the salons and continue to further systemize the overall business. I’ve created a salon culture where career paths are customized to individuals and we do not treat our team with a ‘One size fits all’ approach”. What a fabulous mix of skills! This is a story of sheer determination, passion, dreams and hard work. Congratulations again to owners Mary and Adam Alamine and the entire Royals team. We are so proud of your achievements and are thrilled to see you acknowledged and honoured as the AHIA Australian Salon Business of the Year!
Says Mary, “We are great at recognizing each other’s strengths and utilizing them to their fullest potential. I’m Creative Director of Royals, coordinating and educating our team and I also develop the education program at Royals Hair Academy”. Hair Biz Year 12 Issue 2
2018 AHIA HALL OF FAME
SPONSORED BY REFECTOCIL
2018 AHIA Hall of Fame, Tracey Hughes, Sponsored by Refectocil. Pictured with Lee Blackett
TRACEY HUGHES, CSP, is an expert speaker in communication strategies, education methodology and leadership development unique in her ability to bring out the best in others. Having been awarded 4 x Educator of the Year and 4 x Excellence in Education, 4 x Educator of the Year, 2 x Hairdresser of the Year, 2 x Creative Colorist of the Year, and 10 x Salon of the Year, Traceyâ€™s working philosophy is grounded in values of quality, integrity and efficiency. Tracey has presented to over 500,000 people across Australia, China, Dubai, Hong Kong, India, Mexico, New Zealand, Russia, Singapore, South Africa, Sweden, Taiwan, UK, and the USA, and educated literally thousands of individuals in one-on-one workshops. Clearly a worthy recipient to this yearâ€™s AHIA Hall of Fame Award, Tracey took to the stage after watching a beautiful video tribute. to a standing ovation of over 600 guests, where she was presented with this highest of high accolades from Refectocil importer and distributor lee Blackett from lee Fran Beauty Products, a long standing supporter and sponsor of the AHIA;s As one of the most awarded educators in the hair industry today, an industry influencer and popular media TV personality, Tracey is a trendsetter with her striking photographic images gracing countless front covers worldwide over the time of her career so far. As a certified speaking professional she is a captivating keynote speaker, highly skilled at engaging an audience and from humble beginnings, has experienced ups and downs, salon ownership, education and ambassador roles and is soon to embark on a new and exciting chapter in her new home of the USA. Her experiences keep her real and in an emotional acceptance speech, Tracey showed her appreciation for the award as well as the industry she loves, which is certainly in her blood, both her and overseas. CONGRATULATIONS TRACEY! 42
Hair Biz Year 12 Issue 2
2018 AHIA VIDAL SASSOON HUMANITARIAN
SPONSORED BY BEAUTY GIVES BACK
2018 AHIA Vidal Sassoon HUmanitarian, Jenni Tarrant - Sponsored by Beauty Gives Back and HAIRBIZ. Pictured with Kym Krey.
Quite possibly one of the most popular and heart-warming awards on the AHIA gala evening, is the Vidal Sassoon Humanitarian Award and to a standing ovation, the beautiful Jenni Tarrant, Bond Hair Religion, this year accepted her award on behalf of all the physically, emotionally and sexually abused children and adults she could personally relate to and acknowledge. Following a tribute video showing all of the work that Jenni does for the community, this true Humanitarian took to the stage to thank her team, family, friends, clients and a special mention to her sister, Jules. A heart felt acceptance speech ended with her saying that “this trophy is for the thousands of children and adults in the world who are sexually abused. You are not your past. You are your future.”
The AHIA Vidal Sassoon Humanitarian Award is a nominated award and is given to a person who has made outstanding philanthropic contributions throughout his or her career. Past recipients include Jak Vaessen, Bernie Craven and Brett McKinnon. The Award is given in honour of the late great Vidal Sassoon, whose name was given to the award by his daughter Eden Sassoon, an advocate and supporter of the AHIA’s, in recognition of her father and his humanitarian work throughout his career.
“Jenni does NOT love going to the gym and working out. She does so to prepare for the feats of physical endurance she engages in to raise money for charity. Additionally, she does NOT like hiking or mountain climbing or riding horses. We know that most people have no idea that she selects journeys that put her as outside of her comfort zone as she can possibly be to encourage people to donate.” Said Kym. “People assume she really enjoys these experiences, but she doesn’t… she enjoys finishing them and raising money and giving it to the vulnerable in our community.
Kym Krey, editor of Hair Biz announced the recipient by saying how excited she was that this year’s winner was getting recognised, bringing to light her tireless efforts to contribute to our world and make it a safer place for all.
Jenni Tarrant’s generosity in all that she does and in so many other respects is nothing short of extraordinary and we congratulate her on receiving the 2018 Vidal Sassoon Humanitarian Award. Hair Biz Year 12 Issue 2
2018 AHIA SPECIAL RECOGNITION AWARD
2018 AHIA Special Recognition Award, Pete Walstab & Excellent Edges - Sponsored by Mocha Publishing. Pictured with Kellie Woodhead
Each year the AHIA’s give a very special award as SPECIAL REGOGNITION to an individual or business that has shown unprecedented growth and success throughout the year not to mention had an incredibly positive influence on the industry in general. This year’s proud and shocked recipient on the night was none other than Pete Walstab and Excellent Edges. As Managing Director of this business, Pete has been heavily involved in the hairdressing industry for over 25 years, starting as an apprentice hairdresser, then Senior Stylist and salon owner as well as an ambassador and educator for this leading industry brand. Moving into the full-time role of Marketing and Education coordinator at Excellent Edges, followed by the General Manger Position, he soon became a partner in the business and more recently has taken over full ownership. Kellie Woodhead, Event Manager and Art Director of Mocha Publishing announced the award by telling the excited audience, that Pete had given away literally thousands of 44
Hair Biz Year 12 Issue 2
dollars worth of premium scissors through sponsorships and education, not to mention giving a collective total of over $100,000 worth of scissors to the HOT SHOTS Teams over the past 5 years. “Pete is a board member of Hair Aid, travelling overseas to educate in cutting and blade sharpening. His company has been named a finalist 6 times for Hair Expo Business
Performance of the Year and 3 times for AHFA Most Innovative Hair Tool, and generally when it comes to the industry, this company is always there to do whatever it can to help”, said Kellie. As an individual and a business, we have all seen incredible growth and true success and it was a great pleasure to announce that the AHIA 2018 Special Recognition award recipient was Pete Walstab and Excellent Edges.
2018 AHIA BEST SALON DESIGN
JAKADJARI HAIR AUSTRALIA 2018 AHIA Salon Design Award, Jakadjari hair Australia - Sponsored by Aveda
For Dean and Catherine Vincent, owners of Jakadjari Hair Australia, the decision to relocate and expand their existing salon, for the second time since its launch in 1993, was the continuation of a brand ethos that has cemented Jakadjari as Hobart’s leading salon. The salon is located at 32 Murray Street, one of Hobart’s oldest buildings in one of the most heritage listed precincts in Australia. During the renovation’ 50 tonnes of rubble was removed by hand with many artefacts uncovered during the process. Period features such as pressed tin ceilings and exposed convict bricks have been restored and are juxtaposed against contemporary features like a three-level glass atrium, designer light fittings, bespoke furniture and adjustable mirrors that can follow the light and views. When briefing award-winning local architect Daniel Lane, Dean and Catherine’s message was ‘be bold’- and so it is. The salon has four levels, each level offering a unique and different experience, including; - a full bar in the men’s salon and cocktail menu for all clients - separate colour processing hub, - lighting that creates ambience and ensures clients look refreshed and healthy
- an ‘events, education and bridal’ level created as a private space - coffee machines on each floor - discrete and sufficient storage allowing each floor to be fully stocked and resourced
shower facilities) and a separate dedicated family space (with TV and video games) for the next generation of the ‘Jakkas’ family to utilise after school and for the unavoidable “I don’t feel well” school pickups!
Said Dean, “We wanted to create a space that felt high-end, an environment that encouraged success, inspired our team, and provided an inviting modern aesthetic to the heritage exterior. We drew on inspiration from our own experience, from an understanding of what was needed in salon design moving forward and asked that the design be contemporary and not overly feminine”.
To complete their design, Dean and Catherine commissioned original art works by local artists, including award-winning a sculptor Folko Kooper whose 2m twin cockatoos welcome clients through the front door from their skyline roof top position.
“Recognising that retail is such an important part of our business, we created a ground floor boutique retail area where clients browse, try and buy our prescriptive range of hair products”.
“With Hobart in the midst of a cultural and economic renaissance, Dean and I have always seen the incredible potential in this beautiful part of the world, and our aim for Jakadjari has always been to provide the premium, high-end environment that this town, and our clients, deserve”.
The salon even boasts an entire lower floor dedicated ‘staff only space’ which includes a full staff kitchen and makeup/bathroom (including
Congratulations Dean and Catherine Vincent on the realisation of such an innovative and beautiful salon design. Hair Biz Year 12 Issue 2
Fashionista - Travis Bandiera
Visionary - Nikki Porter
NO WINNERS AN
Rising Star Female - Amanda O’Connor
Rising Star Male - Ryan King
THE 2018 HOT SHOTS Team with Sponsors
Following an incredibly successful HAIRBIZ FORUM on Sunday 29th April the 2018 HOT SHOTS Winners were announced at the 5th Australian Hair Industry Awards (AHIA) Gala Dinner event Now in its 7th year and judged by members of the media and award winning national and international hairdressers and educators the standard once again was inspiring. Exclusively for hairdressers under the age of 30, judges were looking for talent, creativity and unrivalled passion. All finalists received a recognition trophy and the four winners were announced by sponsors Ludovic Dellazzerri, ghd, Jackie Pearson – Wella Professionals, Pete Walstab - Excellent Edges and Ariana Mantzaris – Amazing hair.
hair extension session styling kit from Amazing Hair. Coverage in Hair Biz Magazine is included as well as a 3 day stay in the famous HOT SHOTS House following Hair Expo to spend coveted one-on-one time with iconic mentors. Over the past 6 years the Hot Shots House has hosted invited guests that have included Anthony Mascolo, Errol Douglas, Eden Sassoon, Vince Piccolotto, Stacey Broughton, Dennis Langford, Tracey Hughes, Sharon Blain, Brad Ngata, Sarah Laidlaw, Sam Overton, Lee Cohen, Stevie English, Dario Cotroneo, Geoffrey Herberg, Uros Mikic and many more!
Each member of the Hot Shots team wins a full range of Electrical products from ghd, a full styling kit from Wella Professionals, $4000 worth of Excellent Edges Scissors and a full
This year, announced at the AHIA’s is the addition of a very special prize and experience which will include mentoring and a photo shoot form the one and only awards wining
photographer, Andrew O’Toole, which will take place later in the year! A huge congratulations goes to all of the finalists and winners!
THE WINNERS THE FASHIONISTA: Travis Bandiera – Royals Hair THE VISIONARY: Nikki Porter – Rubi Hair RISING STAR FEMALE: Amanda O’Connor – Papas & Pace RISING STAR MALE: Ryan King - Togninis
NEW SAHARAN GOLD
Indulge in saharan gold; a luxe range of limited edition stylers & dryers with a golden metallic makeover. For more information and to become a stockist, contact your ghd area manager or call 1300 443 424.
WHEN ONE DOOR CLOSES…
THE STORY OF KAYE RUBI KAYE RU
H TOM W
This is the story of a shy awkward girl with low self-esteem from a small country town in Northern Tasmania. At just 15 years of age she landed a job with one of the best salons in Launceston and couldn’t believe her luck that someone would believe in her enough to employ her as an apprentice hairdresser. Well, things have certainly changed. Fast forward 27 amazing years and this shy girl has built not only three highly successful businesses but more importantly, a legacy that will carry on long after she hands over the keys for the last time.
I had was the instilled work ethic from my parents and an inner drive and determination that began to emerge as I advanced in my apprenticeship.
Yes, after almost three decades, it’s time for one door to close and another to fling wide open.
I never set out to be a hairdresser. I did a modelling course to help me grow personally and lo and behold, I won the dux of the class and the hair prize. Little did I know at the time, the hair judge (Stephen Roney) was to become my boss. He mentioned to my modelling teacher that he would employ me if I was interested and that’s how it all started. I wasn’t so great at or interested in school work, so it was an easy ‘out’ for me and starting an apprenticeship seemed like a good idea. I loved being independent and earing my own money. Hairdressing was giving me what I needed internally to grow and thrive. I loved working in a team and transforming my client’s hair.
Feeling the call in her heart to explore new passions and knowing the foundations for the transition had been laid, Kaye Rubi has decided to place the enterprise in the hands of her capable business partners, each hand-picked from her own staff, and move her life in a completely new direction. Having watched her journey unfold and cheered from the sidelines, we couldn’t let this occasion pass without celebrating such a wonderful achievement, so Hair Biz Editor, Kym Krey caught up with Kaye one last time to take a look back at the past and raise a glass to the future.
KAYE, TELL US ABOUT THE SHY AWKWARD GIRL WHO GREW UP IN NORTHERN TASMANIA. WHAT WERE HER GOALS AND ASPIRATIONS?
My parents were Spanish Immigrants and as all migrants to a new country, survival mode kicks in, especially as there were 4 kids born 2 years apart in my family. Looking back now, I wonder how my mother and father coped. We were raised with strong values and solid work ethic and that certainly shaped me for my future. However, being from European parents in the 70s, in my mind I found it hard to ‘fit in’ and that contributed to my shyness. I don’t recall having set goals at 15 years of age but one thing 48
Hair Biz Year 12 Issue 2
WAS HAIRDRESSING ALWAYS GOING TO BE YOUR CAREER?
FOR SUCH A SHY GIRL, YOU CERTAINLY ACHIEVED EARLY SUCCESS, WINNING ‘1ST YEAR APPRENTICE OF THE YEAR’. DID YOU SET OUT TO ACHIEVE THAT HONOUR?
I became hungry to learn something that I thought I could do and was good at. I don’t even think I had so much artistic talent as a hairdresser, I think it was more of a will to succeed and grow. I think there was a bit of ‘I’ll prove my teachers wrong’ attitude in there as well. I remember one teacher in particular, saying I wouldn’t amount to anything – I ended up being her hairdresser many years later when I opened my salon.
YOU BEGAN YOUR FIRST BUSINESS AT THE YOUNG AGE
OF 26 YEARS. WAS BUSINESS OWNERSHIP ALWAYS ON YOUR AGENDA?
I became unsettled after I finished my apprenticeship, so I left to travel the world and visit relatives in Spain for 6 months. I was 19 at the time. I travelled around Europe and England also. We had a family tragedy when I was overseas, and I returned after 6 months - we lost our brother in a horrible motor bike accident and that certainly threw a spanner in the works of my ambition. It was a hard time for our family- no-one can teach you how to deal with grief, you just have to wade through the devastation and hope you get through it to the other side. By the time I reached 25 I was busting to be in control of my destiny and run my own business – and at 26 years of age, Kaye Rubi Hairdressing (Launceston) was born.
YOU’VE GROWN YOUR GROUP OF SALONS BY PARTNERING WITH KEY STAFF AND FRIENDS. TELL US HOW THIS IDEA FIRST CAME ABOUT AND WHY YOU FEEL IT HAS BEEN SO SUCCESSFUL FOR YOU.
I had been looking for partners for a long time. I knew that if I wanted to expand, I needed to find like-minded people. I had many a conversation with many staff over the years, planting the seed that I wanted to expand the salons. I was quite transparent about it at every vision meeting we had. Then one day a bubbly blonde from Geelong joined my team. Michelle Klesman (Meade) worked for me for 9 months and I knew she was the ‘one’. It was like a marriage – we laugh about it but it’s true. Anyway, the rest is history. Rubi Hair Richmond became a huge success and in 5 years it had caught up to the capacity of our Chapel Street salon. Michelle took to management
like a duck to water. Then we decided to open Rubi Hair Malvern with Nikki Porter who had been with me at the Chapel Street salon for a number of years. Malvern is just over 2.5 years old now and it’s really starting to kick goals. I think partnerships work if you have clear set written boundaries. We have a very solid Policies and Procedures manual, which became the backbone structure of the businesses. I chose people to become partners because they respected my systems and my vision. I was so blessed to find them.
LOOKING BACK, WHAT HAS BEEN YOUR GREATEST CHALLENGE IN BUSINESS?
The greatest challenge I hear most salon owners talk about is finding the right staff, but I think it is more important to be the right business owner. Running a business with integrity and humility pays off in any industry. We became a salon that people wanted to work in because of our ‘name’. We worked hard at building our profile also. Entering business awards, doing photo shoots and entering the creative awards has been massive for us as a brand. Because of all this we attracted quality people to our teams. We mentored, educated and helped them to evolve. It became our ‘winning formula’ to growing our businesses. The greatest challenge for me was, learning all of the above and putting it all together, in my early years as a business owner.
AND WHAT HAS BEEN YOUR GREATEST JOY?
The greatest joy for me along the way has been, believe it or not, watching great people evolve into great hairdressers who can educate their client. Watching them ‘get it’ and seeing them achieve what they thought were unreachable KPI’s always made me so proud I would cry. Just recently having sold the salons to Michelle Klesman, Nikki Porter and Tom White has strangely made me feel really fulfilled. I have passed on a legacy to 3 talented and passionate young people who I know will do great things with Rubi Hair and that fills my heart.
WHO WERE YOUR EARLY INFLUENCERS OR ADVISORS IN BUSINESS AND HOW DID THEY SHAPE YOUR THINKING? Ok, so this is going to sound corny but this magazine (Hair Biz) used to be my ‘go to’ for inspiration and growth. I tore out all the articles over the years, highlighted and made
notes all over them and put them into plastic sleeve books and read through them over and over. I gave them to Michelle when we opened Rubi Hair Richmond and said ‘here, read these articles, you will need them’. Running a business is not easy – there are so many ‘hats’ a business owner has to wear. Real growth came for Rubi Hair when I stepped back and took a good long hard look at myself and made a conscious decision to ‘grow’ the business. I knew what I was good at, so I employed people to do the things I wasn’t good at – this would be the advice I would give to anyone. Don’t try to do everything. It’s a very humbling exercise.
TALK US THROUGH THE PROCESS OF GETTING ‘OFF THE TOOLS’. WAS THAT A FRIGHTENING PROSPECT AND DID IT GO AS SMOOTHLY AS YOU HAD HOPED?
Getting ‘off the tools’ was the scariest thing I ever did in my business. Thank heavens for Julie Piantadosi who I took on as my business coach to help me. She helped me break it down and strategize the process. I can still hear her saying – ‘you know what you need to do to make it happen’ – and I did know. I just had to make the decision, pick the date and let my clients know. Well guess what happened? My business grew because I was able to work on it and not in it. So cliché, but so true.
WHAT WOULD BE THE MOST VALUABLE THING YOU HAVE LEARNED ALONG THIS BUSINESS JOURNEY?
The most valuable thing I have learnt is to remain humble in all that I do. I have made many mistakes over the years, which no one is immune to. For me, it became ‘Well, what can I learn from this?’ and looking within, that I consider valuable. That’s where real growth starts in life.
WOULD YOU DO ANYTHING DIFFERENTLY IF YOU DID THIS ALL AGAIN NOW?
If I could do it all over again I would have listened to myself sooner, read this article and not been so stuck with all my business owner hats on, trying to be all things to everyone. I guess it’s better late than never, however I’m still on this beautiful merry go round of life and I’m excited for my next project which will be in the realm of photography which I have had a passion for many years.
CAN YOU SHARE WITH US WHAT YOU’RE PLANNING TO DO NEXT?
I’m still a creative at heart and photography feeds that part of me but my business/ marketing brain is beginning to ‘kick in’ so I’m going to see where that takes me.
HOW DO YOU FEEL HANDING THE REIGNS TO YOUR PARTNERS, MICHELLE, NIKKI AND TOM?
I am truly proud and excited to witness the enthusiastic energy from Michelle, Nikki and Tom as they take Rubi Hair to its next phase. I know that together they will be an awesome business partnership. They are more than capable, and I have every confidence that they will be nothing but successful in continuing the legacy of the business, the brand and the Rubi Hair name.
IS THERE ANYTHING ELSE YOU’D LIKE TO SAY?
To all the staff of Rubi Hair, I am here and in this blessed situation because of each and every one of you, thank you from my heart.To all the hairdressers I have employed and trained over the years, you have all taught me how to serve instead of just being a boss and to be a better human being, more than you will ever know. To those who were with me in the earlier years and supported and embraced my pedantic push to systemise everything and build a kick-ass Policies & Procedures manual, a huge thank you. Because of you all, the growth of the salons has been phenomenal and I’m so proud of the well-oiled machine that ‘Rubi Hair’ has become. Thank you for choosing Rubi Hair. To my Mum (no longer with us), Dad and my beautiful sisters, I love how you all put up with my crazy ambition and wholeheartedly supported me. I know you were always proud of my achievements. Thank you. And to Michelle Klesman and Nikki Porter, the 26 Club, you will always be my ‘gals’. Thank you for being awesome business partners and true friends. To those who say business partnerships don’t work, we proved you so wrong! On behalf of the hairdressing industry, Kaye, a huge WELL DONE to you on such an exceptional job not only in building your businesses, but also in your outstanding leadership and in the gifts you’ve left behind in the hearts and minds of your staff. We raise our glass in salute and wish you every happiness and success in the future.
Hair Biz Year 12 Issue 2
HARE & PONY With this collection I wanted to play with the idea of creating a collection featuring just one discipline, The Ponytail. Taking inspiration from emerging fashion trends, focusing on simplicity, texture play and elements of anti-Gravity and the feeling of motion.
SHOOT CREDITS Hair: Sam Burnett at HARE & BONE Photography: Jenny Hands Make-up: Violet Zeng Products: KMS
THE HISTORY OF THE PONYTAIL
1. We see it every day in our salons and on the streets, but have we ever stopped to think just how this hair staple came to be?
Hair Biz Year 12 Issue 2
The origin of the name is quite obvious – the hair hanging loosely resembles the tail of a horse or pony. The age of the style is unknown, but here are a few quick facts about the style: • Ancient Greek frescos depict women wearing ponytails in (estimated) 1600 B.C. and artwork of the time proves that the style was also popular among ancient Egyptian dancers and Roman girls. • 6th Century Mayan men wore wide ponytails or several mini ones in ornamental bands, while women wore braids. • In Asia, the queue (ponytail) was a specifically male hairstyle worn by the Manchu people. From 1645 until 1910 Chinese men wore this waist-length pigtail. • 18th Century British military members wore wigs with tails; one style was meant to ward off the cut of a saber! For women, the ponytail was a hairstyle reserved only for little girls. No respectable woman would be seen outside of her boudoir with her hair in a ponytail! • In Europe in the second half of the 18th century, most men wore their hair long and tied back with a ribbon into what we would now describe as a ponytail, although it was sometimes gathered into a silk bag rather than allowed to hang freely
• The Brothers Grimm published “Rapunzel” in 1812 – a tale about a girl imprisoned in a tower who lets a prince climb her ponytail for visits. Their meetings are revealed when Rapunzel becomes pregnant. • The word “ponytail” entered the American vernacular in 1951, according to the Merriam-Webster dictionary. Modern times In the 1970s, many men wore their hair long and in ponytails with the look popularized by 1970s-era rock musicians. In the late 1980s, a short ponytail was seen as an impudent, edgy look for men who wanted to individualize (think Steven Seagal’s ponytail in Marked for Death), and of course, who could forget the 80’s mullet? Today, the hairstyle is suitable for all occasions – at the gym, in the office or on the red carpet, even popping up on the runway (Alexander Wang, Donna Karan). In a nod to this enduring and evolving style, we give you the 5 best ponytails of all time:
BEST PONYTAILS IN HISTORY
1. Madonna 2. Jeanie, from I Dream of Jeanie 3. The Royal Ponytail… Kate Middleton 4. Katy Perry’s My Little Pony-tail 5. Kim Kardashian
For Tired & Sore Muscles
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PROVOST FAMILY VISIT AUSTRALIA By Jenny Burns
Franck Provost Paris, one of the world’s leading luxury hairdressing brands with more than 600 salons throughout 30 countries, remains a family business at heart. Coming to Sydney in 2008, Australia now hosts the largest concentration of Franck Provost salons anywhere outside Paris. Franck Provost opened his first salon 42 years ago in Paris and still heads the company today alongside his wife, Natacha, children Fabien and Olivia, while Jean-Francois Carre founded the brand in Australia. To celebrate the brand’s 10-year anniversary in Australia, Fabien and Olivia Provost visited Sydney recently so Jenny Burns caught up for a chat to learn more about the family business.
HOW DID THE FRANCK PROVOST BRAND COME TO LAUNCH IN AUSTRALIA? JF. My partner and I were looking
for a business to launch here and we researched established and successful brands in France (as we are both French) that we thought could work here. Franck Provost ticked all the boxes, so we approached Mr Provost himself and we just clicked straight away. Mr Provost always says that business relationships should begin with that feeling you get when something feels right. And we both got that straight away.
Hair Biz Year 12 Issue 2
WHAT HAVE BEEN THE CHALLENGES OF GROWING THE FRANCK PROVOST BRAND LOCALLY? JF. When we launched in Australia
10 years ago, although we were a very well-known brand in Europe and especially France, we started from scratch bringing it to a new country. The brand awareness was basically zero in Australia. It was like launching a new business, but getting all the support, the tools and the concept that had already been proven overseas. Our thoughts were that if it’s been liked by millions of people in other western countries, chances are it’s going to be popular in Australia as well. So, I guess it was less challenging and risky than launching your own business from scratch, but we still had to build the brand awareness from zero. Another challenge was introducing the local market to the French way of doing hair. At that time Australians were all about foils and highlights, whereas the French way is basically enhancing what you have naturally. It’s very rare
for a French woman to completely change her look, say from being a dark brunette to a bleach blonde, so that also took some time. Our trademark is beautiful balayage, so when that technique became a worldwide phenomenon it was great for us, as Franck Provost had been doing balayage since the 1970s. That certainly helped!
AND THE ONGOING CHALLENGES OF GROWING INTERNATIONALLY? OP. When I started the ‘marketing
“I DIDN’T GROW UP WANTING TO BE A HAIRDRESSER. I DIDN’T REALLY KNOW WHAT I WANTED TO DO. THEN WHEN I WAS 18 I SAID TO MY DAD, HOW ABOUT I GIVE HAIRDRESSING A TRY”
department’ at Franck Provost, it was basically me cutting out pictures on the floor and sending them to media. Now I have a team of 30 based in Paris. The challenge for me is to keep the same spirit that the brand has had since the beginning. We are now almost 700 salons in 30 countries, which is a very significant presence, but our essence has and will always be, one of family. So yes, to convey that spirit and sense of family in all our countries, but to continually raise our professionalism whilst reinforcing the Franck Provost passion for being a hairdresser, is always our goal. The bigger you are, the greater the risk of losing yourself and the DNA of the brand, so we work very hard to ensure that it doesn’t happen. That is our biggest challenge.
SINCE YOUR DAYS OF CUTTING PICTURES OUT ON THE FLOOR, THE MARKETING AND PR WORLD HAS CHANGED A LOT. HOW HAVE YOU FOUND THIS JOURNEY FROM THEN TO NOW? OP. Of course with the internet it changed
enormously in communication and marketing, but it also changed significantly in the salon. The e-reputation of a brand is so important, as is its online presence, but we always maintain the importance of traditional media as well. We find that if we want to communicate a message, it’s not the same on Facebook or
Instagram, outdoor campaign or print, so we have to deliver the same message but in different ways to reach a variety of audiences. It’s complementary marketing.
CAN YOU RECALL ONE PARTICULAR CAMPAIGN THAT HAS BEEN MORE SUCCESSFUL THAN OTHERS? OP. Oh yes, one that was outstandingly
successful was for Indian Sun, our exclusive hair contouring technique, that we launched in Europe two years ago. It really encompassed the spirit of Franck Provost 360 degrees. It was all about highlights, personalisation and an express service. So, it’s extremely accessible, but not low cost, and it looks natural, which is what Franck Provost is all about. We introduced this service to attract a new customer to our salons, maybe a bit younger, and made the service more affordable. We marketed it on social networks with influencers and bloggers. In salon we saw the service always growing, and it still is today.
HOW DO YOU NURTURE A CELEBRITY CLIENTELE WHEN THERE IS SO MUCH COMPETITION THESE DAYS AT EVENTS AND ON RED CARPETS TO ASSOCIATE BIG NAMES WITH BRANDS? OP. Oh, well I’m not going to tell you my
secret! We have just celebrated 20 years with the Cannes Film Festival, so we have a heritage there, but we don’t pay to be there. We are not the official hair sponsor, so I think that’s part of our success, because celebrities don’t feel pressured that they need to have their hair done with us because we have paid to be there. They align with us because they trust us and the work that we deliver. FP. Because we work at many events and on high profile television series all around the world, the celebrities follow us and get to know our style. If they have had a good experience with us, then that trust builds each time we work with them. Then they seek us out next time they are in the country for whatever reason because they know we make them and their hair look good. And for high profile celebrities, what they look like is the most important thing when they attend an event or step out onto the red carpet. They are beamed everywhere all over the world in an instant, so it’s really important to them that their team get it right every time.
HOW DOES AUSTRALIA COMPARE TO OTHER MARKETS THAT FRANCK PROVOST HAS A PRESENCE IN? OP. I think it is very similar to other western
countries. Of course, there are differences, but what Franck Provost delivers is ready to wear hair with a haute couture flavour. The models we use in our campaigns have the type of hair that women want. It looks healthy, sexy, not overly complicated or very trend driven. They are beautiful and confident, but cont’d over page
cont’d from page 55
“THE BIGGER YOU ARE, THE GREATER THE RISK OF LOSING YOURSELF AND THE DNA OF THE BRAND”
relatable and not out of reach. I think women can see themselves in those images and imagine wearing that kind of hair. And that resonates with women all around the world, regardless of where they come from.
WHAT DOES A TYPICAL MONTH IN YOUR LIFE ENTAIL? IS THERE SUCH A THING? OP. No, it’s never the same! This month I was
in Vietnam for our international conference, then I came to Australia for our 10-year anniversary and for the launch of J’aime My Franck Provost. Next, I go to Shanghai to work with our Asian network, then after that I’m off to LA for Coachella- I can’t wait! Following Coachella, I will go to Dubai with my kids for a holiday (with a little work thrown in). Then Russia for a bit and back to Paris to work in the office for three weeks, where we will be busy with new campaign commercials, PR, advertising, all different sorts of marketing. So, it’s always something different. As the Global Communications Director for Provalliance, I have 12 brands to work on including Franck Provost, so it’s changing all the time. I will never do the same marketing for any of our brands, so we are constantly thinking of different strategies and ways to deliver messages to our clients across each one. The target market is not the same, the franchise partners are not the same, the education is not the same. (JB – you sound like you have the best job in the world!) FP. Mine changes every day too, probably not as much as Olivia though! One day I will work in the salon, another week we will work on our bi-annual collections, designing them and then casting and shooting the campaigns. Other times I’ll be leading the artistic teams at festivals or events such as Cannes. Then at others I’ll be working with our education team. It changes all the time.
WHAT WAS IT LIKE GROWING UP IN A HAIRDRESSING FAMILY WHERE YOUR FATHER WAS ALMOST A HOUSEHOLD NAME? FP. It wasn’t always that way. My father
started the brand 43 years ago and built the salons slowly, one by one, until he decided to use the franchise model to grow the company. Then it really took off. So, it’s probably been the last 12 or so years that the brand has been really big. My father is a hairdresser and so is my mother; they both worked in the first salon in Paris together. And he still works every day in the company. I didn’t grow up wanting to be a hairdresser. I didn’t really know what I wanted to do. Then when I was 18 I said to my dad, how about I give hairdressing a try and if I like it, then I will stick to it, and I loved it from day one. But I certainly wasn’t handed anything on a silver platter. I had to work in the salons and go through all of the training just like the other hairdressers who work at Franck Provost. OP. As for me, I started my career in New York, where I moved to improve my English, then I got a job at CNN as a reporter. I worked in marketing for other brands before I began at Franck Provost and I’ve grown the communications division over time and now look after global communications for Provalliance, with 12 hair brands under my watch. What I do notice about Fabien and my father is that they are quite similar hairdressers in one way, but different in another. My father is old school, so he is all about technique and tradition, which is why education plays such a big role in our brand. Fabien is more freestyle and relaxed technically, however what they do share is that unique ability to make the client - the women - feel so special and really personalise what they are doing with her hair cut or colour so that she looks not completely different, but a better version of herself – does that make sense? They both love women so to make a woman look and feel beautiful is something they do very well. And that is a big part of our brand.
COLOUR PLACEMENT SYSTEM Revolutionary colour results #COLOURPLACEMENTSYSTEM Celebrating 100 years The Cutting Edge to your Creativity #CREATIVEEDGE
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STAND 2236 For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | Fax: 03 9764-9709 | Email: firstname.lastname@example.org follow us on facebook.com/AIIHAIRANDBEAUTY www.aii.net.au
COULD THIS BE…
AUSTRALIA’S MOST LUXURIOUS SALON? By Kym Krey
Imagine being served caviar, oysters and espresso martinis while you had your hair done. Such is the standard fare for new uber-luxurious Sydney salon, Christopher Hanna. With a full bar attached serving $100-dollar bottles of champagne and $5,000 bottles of whisky to accompany their high-end cheese selection, charcuterie and chicken liver parfait, Christopher Hanna Salon takes luxury and relaxation to a whole new level with the opening of this new location housed in a beautiful, heritage building on Bridge Street in Sydney’s CBD. Owners Guy Binder and Sam Badawi enlisted the guidance of hospitality consultant Mikee Collins and Sydney designer Melissa Collison to create the outstanding bar. Said Managing Director, Sam Badawi, ‘We’ve been thinking about it for 10 years now. We started working on the idea three years ago and we found the place two years ago. This idea has been done before but I thought we could re-imagine it and make it even more opulent. We also own a design and construction company which was a great advantage.’ Plush velvet seating lines the walls and the curved bar, which took six months to build, features copper and black marble with tiered shelving displaying a vast spirit selection and magnums
of Champagne. The wallpaper is from England, and there are handmade black steel mirrors, heritage timber walls and exposed cement beams. To find out more about this very interesting enterprise, Hair Biz Editor, Kym Krey spoke to Sam Badawi recently.
KK. SAM, YOUR LUXURY BRIDGE STREET CONCEPT SALON IS A BOLD AND HIGHLY INNOVATIVE PROJECT. HOW DID THIS IDEA COME ABOUT? SB. For the last 10 years, we’ve been
growing the business in a way where we had a lot of clients coming in, asking for alcohol and, unless you have a proper licenced bar, you can give one glass of champagne for free, but can’t sell alcohol, so we thought we’d do a fully licenced bar and have waiters going to the chair with a menu, just like a bar or restaurant. Basically, we saw a gap in the market for a unique, elegant space that offers everything hair and beauty in a luxurious destination setting.
KK. DESCRIBE FOR US THE LUXURIOUS DÉCOR YOU HAVE SELECTED. SB. The building is from 1959 so the
design was created around that era with
materials used at that time, like brass, leather, steel, copper, cement, fluted glass, right through to the wallpaper. It’s all inspired from the 1960s.
“IT’S A UNIQUE CONCEPT. BECAUSE WE’RE TAILORING OUR CONCEPT TO A HIGH END, ELEGANT CLIENTELE, WE NEEDED TO DELIVER SOMETHING UPMARKET”
KK. YOUR CONCEPT CENTRES AROUND THE MOST MAGNIFICENT BAR, SPECIFICALLY CREATED FOR YOU, SERVING HIGHEND COCKTAILS AND CANAPES. WHY WAS THIS BAR SUCH A VITAL CENTREPIECE FOR THE BUSINESS? SB. There’s nothing like this at all in Sydney
- in Australia - even in the world. It’s a unique concept. Because we’re tailoring our concept to a high end, elegant clientele, we needed to deliver something upmarket, around this part of town especially. The price range from $100 $5000 allows everyone to be able to come here.
KK. WERE THERE INITIAL MOMENTS OF DOUBT THAT YOU WOULD FIND A WILLING AUDIENCE FOR YOUR HIGH-END CONCEPT? SB. There’s always a doubt to any new
concept, but as we’ve been progressing, we’ve seen that demand is high, the response is good, and that people are really entertaining the idea. Every person who walks in is saying “Why didn’t I think of this?” “Why hasn’t this existed before?”.
KK. CAN YOU GIVE US AN INSIGHT INTO YOUR TYPICAL CLIENT SB. 25 - 55, independent women in general, working corporate ladies, high disposable
income, who love fashion and beauty, and love to take care of themselves. The breakdown of our clientele is 89% women, 11% men.
KK. WHAT IS IT THAT THESE CLIENTS ARE LOOKING FOR THAT IS NOT SATISFIED BY A MORE TRADITIONAL SALON CONCEPT? SB. The level of service and the aesthetic
of the place. From my experience, when you think, ‘hair salon’, it’s often a tucked-in, small, grungy space with old chairs where you go and have your hair done and you don’t want anyone to see you. This is very grand, very opulent and a place where you want to be seen.
KK. YOU’VE MADE THE DIFFICULT DECISION TO CLOSE YOUR CHRIS HANNA IVY SALON TO BRING THIS CONCEPT TO LIFE. WHAT PROMPTED YOU TO DO THIS? SB. The excitement of starting something new
at this scale. We risked moving away from a place where we had steady clientele, after 15 years, with steady income to come to a bigger and better thing. And the concept will be repeated in other cities.
KK. YOU ALSO FEATURE A DEDICATED BARBER AND MEN’S GROOMING STATION WHICH WOULD INDICATE THAT YOU’VE NOTED STRONG DEMAND FROM YOUR PREVIOUS MALE CLIENTS FOR TREATMENTS OF THIS LEVEL? SB. Yes, research shows that male demand
for hair and beauty, especially beauty is increasing by far and cosmetic beauty for men is increasing as well. The men who we look after and who actually groom themselves, come in more often than the women. Many come in weekly.
KK. WHAT WAS THE MOST CHALLENGING ASPECT OF THE DESIGN OR BUILD? SB. The Heritage component. It’s a heritage
building so we had a lot of rules and regulations to abide by. Nothing is actually fixed to anything. It’s all suspended or floating.
KK. IS THERE ANYTHING THAT IN HINDSIGHT YOU WOULD CHANGE? SB. My business partner! Hahaha No, not
KK. AND WHAT’S AHEAD FOR THE CHRIS HANNA BRAND? SB Well, we’re looking at sites at the moment
in major capitals around Australia and our dream is to open in New York and London. Go global or go home!
Hair Biz Year 12 Issue 2
Ella&Jade is a unique and relaxing space nestled in Brisbane’s South-East which is home to some seriously up-and-coming creative Stylists and Colourists. Having built a reputation for delivering luxurious and beautiful hair that combines individual client requirements with modern fashion direction, the business now celebrates 13 successful years in business and a team of 9 thriving, passionate and vibrant hairdressers. The team includes both local and international talent including 2017 Queensland Hairdresser of the Year, William Webb (Hair Expo) and AHIA HotShots Visionary Finalist Dylan McConnachie (2017) plus the team was honoured as Finalists in Hair Expo Salon Team of the Year (2017). Looks like 2017 was a very big year for this crew! Ella&Jade has been built from the ground up by a dynamic mother and daughter duo Brooke Ella and Alannah Jade, who continually look for ways to not only improve their business, but also provide a better experience for their customers. Strongly believing that they are a team in the driver’s seat to hair industry success, they are attracting top hairdressing talent and building a cult following for their renown creative colouring, - and also proving that you don’t need to be part of a chain or based in a CBD location to be recognised! Wanting to know what the growing buzz was all about, Hair Biz Editor, Kym Krey caught up with Salon Owner and Creative Stylist, Alannah Jade.
YOU’RE A MOTHER AND DAUGHTER BUSINESS THAT’S BEEN BUILDING SUCCESSFULLY FOR OVER 13 YEARS. TELL US HOW THE ELLA&JADE STORY BEGAN. AJ. The Ella&Jade story began when I returned
from London in 2013. Having worked both nationally and internationally, I felt there was a gap in the market for beautiful and luxurious hair that customers could find anywhere - not just on the best street in Brisbane. We believe that through building not only our unique brand, but our team along with it, we are at the forefront of motivating and inspiring the industry to value
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and recognise that luxury, beauty and great hair talent can be found anywhere.
WHAT ARE SOME OF THE UNIQUE ADVANTAGES AND CHALLENGES OF WORKING TOGETHER IN A FAMILY OWNED BUSINESS? AJ. The advantages are definitely that we are
like-minded & hard-working. Our staff become part of the family which gives us a great team spirit, culture and atmosphere. The disadvantage is that there’s never-ending hair talk at the dinner table. If you call that a disadvantage!
YOU’VE BUILT A HIGHLY ARTISTIC TEAM WHICH HAS ACHIEVED SOME SERIOUS ACCOLADES, INCLUDING EXPO QLD HAIRDRESSER OF THE YEAR AND AHIA HOTSHOTS VISIONARY FINALIST. DOES THIS STEM FROM YOUR ABILITY TO RECRUIT HIGHLY SKILLED STAFF OR YOUR FOCUS ON EDUCATION AND CREATIVE ARTISTRY? AJ. I met William Webb when we worked
together in London in 2012/2013. When he showed interest in coming to Australia, it was a no brainer to snap him up as quickly as I could. Last year, Will was named Queensland Hairdresser of the Year which was a momentous moment for Will and also for us as a team. I think we celebrated for months! Will became Head of
Alannah Jade Education and of our Artistic Team, and together over the past 2.5 years, we have worked hard to develop a recognisable brand, not only locally but nationally and internationally. I believe it’s because of all of this work building the brand that we have attracted other international talent, and it is proof that success can stem and develop from anywhere, just as long as you have a strong team and vision to back that.
TELL US A LITTLE MORE ABOUT YOUR TEAM AND THEIR UNIQUE SKILLS AJ. Ella&Jade currently employ a team of 8, with
4 stylists, 3 apprentices, and a Salon Coordinator and believe it’s important to grow each and every team member. There’s no one size fits all approach when growing a team, so understanding their individual strengths, and listening to their goals is important.
HOW DO YOU ENSURE THAT YOUR STAFF CONTINUE TO GROW AND DEVELOP THEIR SKILLS? AJ. We have developed a strong working
relationship with Wella Professionals, who provide us with ongoing support and education both in-salon and through external programs. They also provide us with opportunities to assist on shows, and most recently our Director of
Training, William Webb was invited to join the team at NYFW working alongside Renya Xydis and Kieran Street for Zimmerman and Alice McCall. All apprentices and emerging stylists receive weekly in-salon training with senior staff according to their individual raining plan and also assist with photo shoots and awards submissions. Our artistic team are constantly in talks about changes to the industry, latest techniques and trends and hope to soon share our passion for education with the rest of the industry with the launch of Ella&Jade Education. Watch this space!
YOU’RE KNOWN FOR YOUR VERY CREATIVE COLOURING. SHARE WITH US WHAT YOU FEEL IS YOUR POINT OF DIFFERENCE HERE. AJ. We have worked hard to build a brand that
is beautiful and luxurious. We pride ourselves on being client-led and attainable, wearable and trend-focused. We love beautiful, healthy hair which has led us to establish quite a significant following on our social channels.
“TRUST YOUR GUT! SOMETIMES WE DON’T GIVE OURSELVES ENOUGH CREDIT, AND WHEN YOU HAVE A HUNCH YOU SHOULD USUALLY TRUST THAT.” TALK US THROUGH YOUR PHILOSOPHY OF THE 3 PILLARS OF BUSINESS AND HOW YOU APPLY THESE IN YOUR BUSINESS. AJ. Every successful brand has a set of core
ethics which guide their vision and daily decisions. At Ella&Jade, our pillars for business success are: Capability Development: through ongoing education; Consistency of Practice: through development and retention of staff Customer Satisfaction: through delivering a boutique, beautiful and luxurious salon experience.
WHAT ROUTINES DO YOU HAVE IN PLACE TO IMPROVE THE PERFORMANCE OF YOUR BUSINESS AND INDIVIDUAL TEAM MEMBERS? AJ. To continually improve salon performance,
we conduct weekly team meetings to discuss future trends, changes within the industry, new products and any changes within the salon. We also hold weekly KPI meetings with each staff member to monitor and control salon performance. To ensure that we have a strong team-work ethic, we all attend regular out-ofwork events and functions, because at Ella&Jade, we are more than just colleagues, we are a family.
WHAT 5 WORDS WOULD YOUR STAFF USE TO DESCRIBE WHAT MAKES YOUR SALON A STANDOUT PLACE TO WORK? 1. Family 2. Support 3. Creative 4. Inspiring 5. Passion
YOU’VE ATTRACTED SOME STRONG INTERNATIONAL TALENT TO THE BUSINESS. BEING 20KM FROM THE BRISBANE CBD AND NESTLED IN A QUIET SUBURBAN AREA, WHAT DO YOU THINK ATTRACTED THE ATTENTION OF THESE TALENTED STAFF? AJ. Having spent time in the UK, I saw that you
didn’t have to be smack bang in the centre of London to be recognised and be successful, and that it was possible for a more suburban area to achieve the same things. I wanted to bring this back to Brisbane. We have worked hard to create a salon that feels more like it could be a New York loft, rather than in the suburbs of Brisbane. We attract clients who travel from all over Brisbane; some even travel down from the sunshine coast to visit us.
TELL US ABOUT YOUR MYSTERY SHOPPER PROGRAM AND HOW THAT INFLUENCES YOUR MANAGEMENT DECISIONS. AJ. Client experience is always at the forefront
of our minds, so to ensure we provide a salon experience like no other, we use mystery shoppers to monitor and control client experience, offer customer service feedback emails to our clients after each visit, and actively use this feedback to improve the services we offer.
Our mystery shopper program is designed to help gain the data and feedback we need to review our policies and procedures and helps us to focus on the most important areas for clients. Most importantly, it also helps to make sure that across the board, our customer service is retained at the highest level possible.
HOW DID YOU DEVELOP YOUR STRONG BUSINESS SKILLS? DID YOU HAVE AN EARLY INFLUENCE IN THIS AREA? AJ. I think it stems from growing up around
hard working and self-employed parents. Both my parents have owned numerous businesses over the years, and have always worked for themselves, so I guess you could say that it’s in the family. At a young age I learnt that life is what you make it, and that you get out what you put in. Studying hairdressing, you are taught fundamentals on cutting and colouring, but you aren’t taught how to run a business, manage accounts, and manage a team of staff and everything else that comes with owning a small business. I am constantly attending business seminars and courses in order to help grow and develop these skills and am lucky enough to have the support of my parents for guidance.
AS WELL AS THE SALON OWNERS, YOU EMPLOY A MANAGER, SALON COORDINATOR AND DIRECTOR OF TRAINING. WHAT BENEFIT DO EACH OF THESE ROLES BRING TO YOUR BUSINESS? AJ. Delegating has never been a strong suit
of mine, but I have recognised that in order to succeed you need to have a team beside you to help you get there especially if you want to keep growing, plus it offers others opportunities to grow.
WHAT’S THE MOST VALUABLE LESSON YOU’VE LEARNED SO FAR IN BUSINESS? AJ. Trust your gut! Sometimes we don’t give
ourselves enough credit, and when you have a hunch you should usually trust that. When you ask every salon owner this question, the answer will always be staff retention. At Ella&Jade this is something that we are extremely proud of, having stylists who’ve been with us since day one. We believe in building a team that is dedicated to our brand but letting them have the creativity and freedom to inject their own style. www.ellajade.com.au Hair Biz Year 12 Issue 2
COLOUR, MUSIC & ALL THAT JAZZ By Kristina Russell
“What is colour? Many accept it unquestioningly – a few, I believe, are almost unconscious of its presence – for others it constitutes an aesthetic pleasure or an interesting scientific phenomenon – the result of light vibrations acting upon their optic nerves. But there are many for whom colour means far more than this – to them it brings the conscious realisation of the deepest underlying principles of nature, and in it they find deep and lasting happiness – for those people it constitutes the very song of life and is, as it were, the spiritual speech of every living thing”. - Roy de Maistre (Australian Moderns Artist) Australian artists during the period ‘Sydney Moderns’ experimented with the links of music and painting, and saw analogies between colours of the spectrum and notes of the 62
Hair Biz Year 12 Issue 2
musical scale. I visited the Art Gallery of NSW to see the ‘Australian Moderns’ exhibition a few years ago and was blown away by the concept that colour groupings behave in a similar way to musical scales. Ever since that visit to the gallery, I have been obsessed with exploring the links in musical chords to create harmonious tones in haircolour. This is a game changer for Haircolour Theorists to gain a deeper understanding of successful formulations for multi-tone colour techniques that can be replicated for blondes, brunettes or redheads. In the past, I have struggled with understanding how to “mix it up” and know-how to create (and recreate time and time again) textured colours for every client. I trained at Sydney salon Blondes Brunettes and Redheads, with
renowned Vidal Sassoon NYC Colour Director Alyson Schoer. Together we explored creative colour concepts and shared a love for education and teaching. She encouraged my creativity and put me on stage at Hair Expo whilst I was still an apprentice hairdresser. Two decades later I continue to strive for the highest level with educating our industry and am so excited to help fellow colour lovers unravel the mystery of “Colour Music”. 10 years ago, I studied Textile Design and Printing at Sydney’s exclusive National Art School which also changed my perception of colour theory. Ever since, I have injected colour mixing and theory from a different perspective to the hairdressing norm, presented in my ‘pure’ education approach.
Kristina Russell Education 2018 dates have just been announced. I am so excited to be touring Australia with my 2 day ‘Creative Colour Canvas’ workshops. Attendees will develop their own creative techniques in a playful workshop with live models. The 2 day creative workshop includes a guest (non-industry) speaker and live demo from their artistic genre, sharing colourful inspiration. I will be sharing my love of Visual Art plus my expertise for Colour Theory during Haircolour demonstrations, along with discussions on the universal principles of Colour Music Theory. These programs are capped at 10 students to ensure personal coaching and development. I will develop your techniques and business practices to become a highly sought after Haircolour Artist. My areas of expertise will be shared with students during hands-on sessions in both ‘Creative and Corrective’ haircolour. I would love to see Hair Biz colour lovers in my workshops later this year. All programs are delivered in a fun, safe learning environment that encourages attendees to develop their own creative methods. My ‘pure education’ approach is brand inclusive, which means every body is welcome and our favourite brands will be used with a language every colour user will understand.
PLEASE USE 10% DISCOUNT CODE FOR KRISTINA RUSSELL EDUCATION: HAIRBIZ2018 Creative Colour Canvas: 2 Day Workshop Tour Dates @colourkristina MELBOURNE: Sunday 5th + Monday 6th August SYDNEY: Sunday 12th + Monday 13th August PERTH: Sunday August 26th + Monday 27th ADELAIDE: Sunday 9th September + Monday 10th BRISBANE: Sunday 21st + Monday 22nd October http://www.kristinarussell.com.au/ haircolour-workshops-events/ Let’s stay in touch x k Insta @ColourKristina Web www.kristinarussell.com Facebook KristinaRussell-Colourist Email email@example.com
SO WHAT EXACTLY IS “COLOUR MUSIC” AND HOW DOES IT RELATE TO HAIRCOLOUR?
I was taught to paint (noticeable) texture into haircolour by selecting colours 2 or more levels apart because that will work best for noticeable contrast. For example, creating a gorgeous multi-tone Medium Blonde could be created with a 7 level tint alternating with a 9 level tint and a bleach lifted to pale blonde (level 11). However, if a client wanted a “natural” blonde, a Colourist can still create texture that is “less obvious” by painting tints on the same level or just one level difference. For example, a classic Bespoke Blonde could be a 9 level Ash and a 10 level Gold with a few bleach in the rotation for a foil or freestyle client.
My experimentations have included recreating these colour harmonies for brunettes & redheads… and you may be suprised to know that I have discovered that this works for more than just our blonde clients!
WHAT COLOURS DO YOU RELATE WITH MUSIC WHEN YOU ARE LISTENING TO YOUR FAVOURITE TUNES?
Foil highlights have links with classical music perfection. Hip Hop remixes many different genres and remixes it into unique blends that keep attracting younger listeners. Could foils be linked to classical music and symphonies? And hip hop be linked to the younger, social media savvy Balayage Freestyle Painters?
KRISTINA RUSSELL EDUCATION Kristina Russell is a Master Haircolour Artist and former Global Ambassador for Redken 5th Ave NYC, travelling frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. Her photographic work has been published in over 30+ countries. She has been honoured with awards such as YEN magazine Young Woman of the Year, Finalist AHFA Creative Colourist of the Year, Hair Expo Finalist Apprentice of the Year, and the winner of Australia’s most prestigious award Hair Expo Colour Technician of the Year. Hailing from Sydney, Australia, she works both in salon as well as keeping a busy schedule travelling Australia and the world, teaching classes of her own design.
AHFA Australian Hairdresser of the Year DAMIEN RINALDO – BORIS THE CUTTERY AHFA Creative Colourist of the Year CHARMAYNE ROBINSON – PAPAS & PACE AHFA Men’s Hairdresser of the Year UROS MIKIC – KINKY CURLY STRAIGHT AHFA Artistic Team of the Year FRUITION ARTISTIC TEAM
#AHFA18 AND THE WINNERS ARE...
AHFA Avant Garde Hairdresser of the Year SHAUN McGRATH – STEVIE ENGLISH HAIR Australian Hairshot of the Year MARIAM ENEGD – BIBA GERTRUDE ST Digital Influencer of the Year NATALIE ANNE AHFA NSW/ACT Hairdresser of the Year ADAM CIACCIA – AXIS HAIRDRESSING AHFA Victorian Hairdresser of the Year JACKY CHAN – OSCAR OSCAR SALONS AHFA QLD Hairdresser of the Year AMANDA O’CONNOR – PAPAS & PACE AHFA SA/TAS Hairdresser of the Year TIFFANY SMITH – SEQUEL BY PARLOUR HAIR AHFA WA/NT Hairdresser of the Year LISA POLINI – HYPE HAIR STUDIO AHFA Apprentice Hairdresser of the Year GEORGIA FREEDMAN – ROKK EBONY TOORAK AHFA Newcomer of the Year JESSICA SUTHERLAND – ROKK EBONY TOORAK AHFA Session Stylist of the Year RICHARD KAVANAGH AHFA Make-Up Artist of the Year MIKELE SIMONE AHFA Fashion Stylist of the Year MELISSA NIXON 2018 AUSTRALIAN FAME TEAM BEN RUSSELL - BIBA GERTRUDE ST TIFFANY DECAUX - BORIS THE CUTTERY SHANTELLE NEATE – FRUITION ELIZABETH SHEDWICK – TONI&GUY PADDINGTON AHFA Hair Fashion Video of the Year UROS MIKIC – KINKY CURLY STRAIGHT AHFA Excellence in Education KATE REID AHFA Salon of the Year JOEY SCANDIZZO Best New Professional Haircare Product JOICO – BLONDE LIFE RANGE Best New Professional Styling Product BALMAIN VOLUME MOUSSE STRONG Most Innovative Hair Tool ECOHEADS: THE PING
The Australian hairdressing industry descended on Sydney’s iconic Luna Park recently to celebrate the very glamorous Australian Hair Fashion Awards which took place in front of a sell-out audience of hairstylists, media and celebrities. Hosted by the beautiful Lauren Phillips, the evening also featured a special performance by 90’s music legends Ultra Naté who then went on to rock the crowd with a DJ set at the exclusive after party. Special guest and hairstylist to the stars Jen Atkin flew in from LA to accompany her great friend, Australian hair legend and brand guru Kevin Murphy and celebrate the crème de la crème of Australian hair. Sponsored by Kevin Murphy, the event launched the new KEVIN MURPHY COLOR.ME line with an incredible fashion and hair show which blew the audience away.
The 2018 photographic categories were judged in London by UK hairdressing royalty including Anthony Mascolo, Akin Konizi, Zoe Irwin, A-list colourist Nicola Clark, current British Hairdresser of the Year Sally Brooks, catwalk favourite Eugene Souleiman and global hairdressing legend Sam McKnight. 2018 Business judges included: Christopher Crellin (CEO, American Influencer Awards), Daniel Abraham (Director, Platform Group), Paul Reynolds (Entrepreneur), Wendy El Khoury (Founder Wedded Wonderland, Creative Business Hub.) 2018 Product judges included Bonnie Gillies (Oz Beauty Expert), Carli Alman (Beauty Crew), Emily Algar (Byrdie Beauty), Erin Cook (Elle, Harper’s Bazaar), Kelly Baker (Body + Soul), Kelsey Ferencak (OK & NW Magazine), Kristy Johnson (Daily Mail), Michael Brown (Beauty Guru.)
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THE FESTIVALHAIR OF HAIR EXPO 2018
“Enter your wonderland” is the message that Hair Expo Australia is sending to hair professionals across Australia and New Zealand, with the full event program and tickets for the 2018 edition in Melbourne now available. “The Hair Expo team is thrilled to return to Melbourne in 2018 with an amazing program bursting with international talent and local heroes”, said Cory Watson, Hair Expo Event Director. “With names like Angelo Seminara, Tabatha Coffey, and Candy Shaw on the bill, along with some exciting brands on board, we feel that hairdressers will be just as excited as we are for the Queen’s Birthday long weekend.”
Hair Expo’s curated 2018 education program is headed by three international hairdressing superstars, each with a unique specialty, who will be sharing their invaluable knowledge with Australian and New Zealand hairdressers. Celebrated as a creative visionary and an inspiration to stylists around the globe, British Hairdresser of the Year 2016 Angelo Seminara will be heading to Melbourne to share his sources of inspiration and present his cutting, dressing and colouring techniques at Hair Expo in a creative seminar, as well as a more intimate workshop where hairdressers can get hands-on with the legend himself. Candy Shaw, recognised as North America’s ‘The Balay Lama®’ for her industry-leading balayage skills, will be venturing to Australia for the first time. At Hair Expo, she will share her tips and tricks on balayage colouring – a trend that continues to prove popular among consumers who are increasingly requesting balayage services in the salon. Hair Expo favourite Tabatha Coffey will return in 2018 with all-new workshops to assist hairdressers achieve their professional goals. 66
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As well as group sessions (limited to 14 people), Tabatha will also host one-onone business coaching in a Hair Expo first. These once-in-a-lifetime workshops will assist hair professionals to clarify their business and career objectives and, with Tabatha’s support, navigate the obstacles that are hindering success.
THE LATEST INNOVATIONS IN HAIR FROM LEADING BRANDS
In addition to a stellar education lineup, hairdressers will also be able to see and shop the newest product offerings from leading professional brands at Hair Expo Australia. A selection of the brands on board for 2018 include MATRIX, De Lorenzo, Excellent Edges, Wahl, Glampalm, Barberbrands International, Comfortel Furniture, Amazing Hair, and many more.
NEW TICKETS OFFER A FESTIVAL EXPERIENCE LIKE NEVER BEFORE
Known as the ‘Festival of Hair’, Hair Expo is introducing ticketing options for 2018 that will take the festival feeling to a new level. Designed to ensure that visitors can make the most of the event, the new Festival Pass includes access to all of Hair Expo’s world-class creative and business education (excluding workshops), the popular GenNext Gala Evening, as well as a three-day expo pass. If visitors have a specific skills area they wish to hone in on, flexible education passes catering to creative education, business education, barbering education, and look ‘n’ learn education are also available, giving visitors the flexibility to attend multiple sessions over the course of the weekend. The
event will also be offering a special discounted education pass for apprentices, which are strictly available on request via Hair Expo.
THE PINNACLE CELEBRATION
The prestigious Hair Expo Awards Gala will close off the Hair Expo Australia weekend, when the industry’s foremost talent come together to see the winners crowned at a lavish awards ceremony. Hair Expo Australia takes place over the Queen’s Birthday long weekend, 9-11 June 2018 at the Melbourne Convention and Exhibition Centre. Registration and early bird tickets are now available at www.hairexpoaustralia.com
Hairstylist: Jason Fassbender, Photographer: Andrew Oâ€™Toole
WONDERLAND! BUY TICKETS NOW AT HAIREXPOAUSTRALIA.COM
Including Matrix / Mizutani / Parlux Balmain Haircare / Haircare Australia Oribe / O&M / De Lorenzo / Biolage R.A.W. Excellent Edges + many more!
International Headliners USA
UK Angelo Seminara
USA Tabatha Coffey
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WHEN TWO FORCES COMBINE….
THE MASTERS INSTITUTE OF CREATIVE EDUCATION
Two creative forces have merged together to create an innovative educational provider set to lead the way in the beauty and fashion industries and help provide students with real life skills in readiness for their chosen careers.
Australian creative institutes, Melbourne School of Fashion and Head Masters Academy, have combined to create Australia’s only integrated creative education provider – The Masters Institute of Creative Education. Leading the way with their unique curriculum developed in collaboration with industry experts, The Masters is committed to providing students with the skillset needed to succeed in today’s evolving creative industries. With a philosophy ‘No creative stands alone’ The Masters fosters cross-pollination across four key pillars; Fashion, Hair, Beauty and Make Up, to better reflect the realities of working in the creative sector. In order to expose students to all creative pillars, they are tasked with completing industry-based projects. This enables them to get real life industry experience, build their network as they progress throughout their course and learn the fundamental skills involved in producing successful collaborations. The Masters state-of-the-art campus, located in the hub of Melbourne’s CBD on Spring St, is fully equipped with the latest industry equipment. From textiles machinery and computer labs, through to the most current skincare equipment, including laser removal appliances, make-up and hair tools and even an onsite photo studio to help build their portfolios, students graduate with confidence in using the tools of their chosen trade. The campus also contains a large space, suited to host up to 250 people, which allows The
Masters to host events ranging from showcase runways, monthly panel discussions with key industry leaders and one off Master Classes with industry leaders such as Dario Cotroneo, Kristina Russell and Mia De Vries. One such upcoming event is The Open Mic night where top industry insiders share their valued expertise and experience with the students. On offer are qualifications such as an Advanced Diploma in Fashion Design and Merchandising, Certificate III in Barbering or Hairdressing, Diploma of Salon Management or Beauty Therapy, as well as the Bachelor of Fashion Business .An exciting stand-out innovation is T.M. Salon, a complete student-run commercial salon based in Toorak where students operate a full-service salon featuring haircuts, colours and blow dry as well as beauty treatments including waxing, massage, facials and the latest technical treatments and lasers in preventative skin care. “Fast track students spend three days on campus and at least one day per week in the salon, and so they graduate with really solid skills,” said Director of Communications and Course Development, Skye Dixon. With a strong focus on real world applicable skills coupled with a holistic approach to creative education, The Masters graduates are set up with the necessary skills and tools to succeed in a competitive industry www.TheMasters.Institute
TURN INSPIRATION INTO REALITY
COLOR FRESH CREATE #COLOURCREATORS
The 1970’s was a truly transformative decade, not only for its influence on fashion but as it also spawned a care-free attitude to experimentation that extended from lifestyle to hair colour. The trend for bold, bright hair took hold with provocateurs from the 70’s during the punk period, who created a legacy that lasted – and has grown – through the decades. After all, creativity thrives where colour lives – we see colour in every creative sphere, from designer’s catwalk creations to celebrity transformations on camera. Expressive colour is here and ready to go mainstream. A few decades later the hair care colour space is experiencing a boom with the return of bold and pastel palettes. Wella Professionals introduces new Color Fresh CREATE, an expressive semi-permanent* palette of 11 specially crafted pure vibrant shades, including one clear shade, co-created with 9 Global Creative Artists. Each Color Fresh CREATE line has distinctive packaging featuring unique logo expressions on each shade. Color Fresh CREATE offers limitless colour creativity to transform any inspiration into a truly bespoke and sophisticated colour. “With the arrival of Color Fresh CREATE I now have the ability to expand my colour communication as Creative Colour Director for Wella Professionals in more imaginative ways, to inspire and educate my fellow Wella Professionals Colour Creators. The demand for colour is on the rise, and with all shades being fully intermixable, there are now no boundaries for creative colour. The arrival of the Colour Fresh CREATE range is exciting for all professional colourists!” Marie Uva, Creative Colour Director, Wella Professionals Meet the 9 colour creators: • Suzi Weiss-Fischmann, First Lady of Nails OPI Founder • Clayde Baumann, Wella UK Top Artist • Jutta Gsell, Wella Dach Top Artist • Alexis Ferrer, Wella Global Creative Artist • Ash Crocker, Wella Australia Top Artist 70
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• Sonya Dove, Wella Global Creative Artist • Egidio Borri, Wella Italy Top Artist • Reiner Sauter, Wella VP Creative Hair • Jason Gray, Wella Global Creative Artist “For me, the perfect pink has to be vibrant but have a softness to it. I wanted to create something that can be worn on all ages and skin tones, so having a ‘dusty’ finish keeps it versatile. I have been experimenting for years with my clients to achieve the perfect hue and how it wears in the hair over time.” Ash Crocker – Wella Professionals Australia Top Artist Transform your creative inspiration into real hair colour creations with the new Color Fresh CREATE line by Wella Professionals range, 11 fully intermixable pure shades (including one clear shade) that give stylists the freedom for unlimited colouring effects from expressive, vibrant and bold to soft gentle pastelised hues. Color Fresh CREATE and its beautiful shade ‘true-totone’ pastelisation is achieved through washing alone, thanks to carefully selected dyes that avoid an off-tone fade. Turn colour inspiration into reality and join the online movement following #COLOURCREATORS. Join Wella Professionals #COLOURCREATORS and turn your client’s inspiration into reality with Color Fresh CREATE. *Depending on shade used and hair condition
For additional information about Wella Professionals please visit www.wella.com or call 1300 885 002
B E A U T Y
BRISBANE SCHOOL OF BARBERING
B e bold. Ad d i nst a nt volu me and l i ft to hai r
THE REVO LU T IONA RY h t z H OT TE AZ E G I VE S YOU T HE AB IL IT Y TO AD D VO LU M E TO H A I R IN MIN U T ES. NO S E CTI ONI N G , N O TE AS I N G , JUST VO LU ME LI K E NE VE R B E FO RE . The ht z Ho t Teaze i s a new, a d vanced a nd uni q ue too l for styl i ng h ai r. Fe aturin g h eated ceramic p l ates, tem p erat ure control , a wi d th adj ust me nt di al an d preci s i on ti p s to s el ect the p erfect s ecti on of hair. The ht z Ho t Teaze per for ms as a fast , easy and effecti ve s ol uti on for all h ai r t ypes . It provi des texture at the roo ts w hi ch can hel p to:
Vol u m ize th i n h ai r to l o o k a nd feel thi cker. L ift l on g, s ilky or h e avy ha i r cre ati ng b ounce. The ht z H ot Teaze m akes it ea s i er to a chi eve vo l umi nous up doâ€™s witho u t th e need fo r b a ck comb i ng. En h an ce t hi c k, layered or s ho rt h ai r to a chi eve i nsta nt s h ape, hei gh t an d d efi ni ti o n. The ben efi ts of the h tz H ot Teaze are end l ess . ht z G i f t B on u s : In c l u des a f ree s a m p l e of the htz Roo t Li f t Sp ray w i th every htz H o t Tea ze p urcha s ed . www.htzhair.com
WHAT’S HIDING IN YOUR HAIR PRODUCTS? By Arthur Chan
These days, we know it’s good for us to eat clean and organic, and to worry about what pesticides farmers are using on our food. But what about the products we put on our skin, scalp and hair, and what we sell to our customers? It’s a common misconception that what we put on the outside doesn’t matter. After all, we can just wash it away, right?
Unfortunately, that’s not the case. In fact, our skin is so good at absorbing some chemicals, that’s why doctors recommend nicotine and other medicated patches as treatment. And when our skin absorbs those chemicals, it’s sometimes even worse than if we accidentally swallow them. That’s because when we eat, we can count on our digestive system and liver to detoxify our body. But chemicals absorbed through the skin go straight to our bloodstream, and from there they can accumulate in our body and harm our vital organs. So, it pays to pay attention to what’s in our hair treatments and shampoos. Not only for general health, but also because the thick, healthy, beautiful hair that we all want is dependent on the healthy hair follicles to sustain it. And when chemicals seep into the scalp, they can harm our hair follicles and result in damaged hair and even hair loss. With that in mind, here’s a few ingredients to look out for.
SLS, SLES, SULPHATES Luckily, more and more people are becoming aware that certain sulphates found in shampoos, particularly sodium lauryl sulphate (SLS), sodium laureth sulphate (SLES), and ammonium lauryl sulphate (ALS) are ingredients to try and avoid. While they produce a lovely soft foam (which is why they’re put into shampoos), these sulphates have been confirmed by studies as “corrosive irritants” because of the harsh way they strip our hair and scalp of its protective oils. On top of this, the way that these sulphates are manufactured means they can sometimes be contaminated with the chemical 1,4 dioxane or ethylene oxide, both known carcinogens. So when you’re picking out your shampoo, try to pick ones free from SLS, SLES and ALS.
SILICONES Silicones can be found in several hair products, from shampoos and conditioners to hair elixirs and treatments. Silicones are used to coat each 74
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hair strand, giving hair a temporary smoothing and silky effect, and adding more body to fragile hair. However, this coating also goes over the scalp, which can clog the pores and dry the scalp from inside out. Silicones also clog the natural gaps in our hair cuticles that draw in moisture and help our hair stay hydrated, so using too much can dry out the hair underneath and leave it limp and lifeless. Lastly, many silicones require strong, sulphatecontaining shampoos to properly strip them off the hair, which as we know, can be harmful if used too often. So, while silicones do make our hair look and feel great for a while, it’s good to treat them as a once-in-a-while indulgence rather than an everyday splurge. If you’re not sure if a product you use contains silicone, a good tip is to look out for ingredients that end in ‘cone’, such as dimethicone. You can also look out for lauryl methicone copolyol and dimethiconol.
PARABENS Parabens are one of the most common types of preservatives found in hair care products and treatments. Actually, they’re the most common type of preservatives found in personal care products full stop. If you pick up a bottle that has methylparaben, ethylparaben, propylparaben or butylparaben written on the ingredients list, then you’re definitely not alone – the reason parabens are widely used is because they’re cheap and effective anti-microbials. However, research is increasingly showing that parabens can act as endocrine disruptors, which means they can cause hormonal imbalances by mimicking oestrogen when absorbed into the skin. This is particularly a problem for hair loss, which is often hormonally driven, so if you or your customers are experiencing thinning hair, steer clear of products with parabens.
POLYETHYLENE GLYCOL, POLYOXYETHYLENE, PEG Polyethylene glycols (also known as polyoxyethylene and PEGs) are synthetic petrochemicals used in many cosmetics and hair treatments, including many hair colours, as thickening agents and softeners. The reason many organic salons steer away from products containing these ingredients is because, aside from concerns they are commonly contaminated with the carcinogen ethylene oxide, PEGs are strong penetration enhancers. This means that when you use products containing PEGs, your skin and
scalp absorb even more of the chemicals in those products. And given some of the other nasties on this list, that’s definitely something you want to avoid!
ISOPROPYL ALCOHOL This particular ingredient is found in certain shampoos, conditioners, antifreeze, wood finish and shellac. That sentence alone should give you an indication of how bad this ingredient can be for your hair! While isopropyl alcohol helps with cleaning, the cleaning action is so intense that it aggressively strips your hair and scalp of its natural oils and immediately leads to hair damage. Overuse can eventually lead to chronic dry and brittle hair.
COCAMIDE DEA If you google ‘cocamide DEA’, one of the first things you’ll find is that it’s derived from coconut oil. That’s great, you might think! Coconut oil is good for me and natural, so cocamide DEA should be harmless! … sorry to bust your bubble. Aside from the fact that plenty of natural things are poisonous, such as toxic mushrooms, cocamide DEA is actually made from coconut oil with a very toxic chemical: Diethanolamine (DEA)* modified from coconut oil in a way that makes it toxic. So toxic that the California Office of Environmental Health Hazard Assessment added it to its list of known in 2012. So, watch out for it in your shampoos, hair dyes, and other skin and scalp products. NB* Diethanolamine (DEA) is so toxic that it is not permitted for use in cosmetics in many countries, because DEA and similar compounds like diisopropanolamine DIPA can form harmful nitrosamines that may be linked to cancer. Consequently, the level of DEA in Cocamide DEA is an important concern for public health, yet there are no government regulations or legislations to protect us! And there you have it. These are just a couple of ingredients to look out for in your salon. And while it’s difficult to avoid them all the time, think of it like eating clean – we don’t want to always eat salad, but at the same time, it’s hard to stay healthy on a diet of pure fast food! That is all for now, until next time! Technical Director & Founder of Hair Health Foundation www.activance.com.au
Activance Professional is an innovative and effective salon only hair health range, built on the philosophy that healthy hair means beautiful hair. We offer solutions to help with issues ranging from hair loss conditions and common scalp problems, right through to simply improving overall hair strength and vitality.
VISIT US AT HAIR EXPO | 9-11 JUNE 2018 MELBOURNE CONVENTION AND EXHIBITION CENTRE, STAND 2336 E X C L U S I V E LY
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PANASONIC PROFESSIONAL HAIR CLIPPER Michelle Eaton and Matthew Peterson, owners of Crown2Reign in Gladstone have 25 years combined cutting/styling experience
Michelle Eaton and Matthew Peterson, owners of Crown2Reign in Gladstone have 25 years combined cutting/styling experience
care, a lot,” says Michelle, “And we are both perfectionists when it comes to hair.” We asked Michelle and Matt to trial the new Panasonic Professional hair Clipper and here’s what they had to say.
WHAT YOU THINK ABOUT THE DESIGN OF THE CLIPPERS? MICHELLE: I like that they are not as heavy
to what I am used to. The weight distribution in the Panasonic clippers feel great to fade with, as they rest in your palm nicely.
MATTHEW: I agree with Michelle here, the
weight and comfort of use is great. I especially like the t dial length adjustment (took a while to get used to but is definitely worth taking the time), these are definitely my go to for children’s hair as they are far quieter than my other clippers. They also cut through the thickest hair like a hot knife through butter.
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HOW CONVENIENT ARE THE CLIPPERS TO USE? MICHELLE: The running time is awesome
off 1 charge and the dial eliminates a lot of unnecessary clipper gauge change outs. Super convenient when travelling (and we do a lot of this for work).
Super convenient to use, the charger base is definitely a must for all clippers and I am amazed not all clippers of this calibre have them.
HOW DO YOU FEEL THE CLIPPERS ASSIST YOU IN YOUR CUTTING STYLE? MICHELLE: I believe the Panasonic’s raise
are on and vibrate far less than my others, I am able to use them on my young clients who have sensory issues.
WHEN IT COMES TO PERSONALISED CUTTING DO YOU FEEL THE CLIPPERS CAN BE USED FOR ALL STYLES? MATTHEW: Down my end of the studio the Panasonic’s can definitely be used for every client who passes through my chair.
MICHELLE: I am a little more restricted as long haired women mostly require scissors/ razor, but for my short haired/fade, undercut design and blunt style cuts they are brilliant (definitely my go -to)
the bar for clipper over comb techniques (due to the speed and sharpness of the blades) especially for long blunt bobs. I think any hairdresser would get great satisfaction from this clipper over comb feeling.
WOULD YOU RECOMMEND OTHER BARBER/STYLISTS USE THE CLIPPERS AND IF SO WHY? MICHELLE & MATTHEW: Yes!
I am a massive fan of taking weight out before getting to the finer details of a fade and these clippers definitely assist at both ends of this. These clippers are a game changer, because they are so quiet when they
Pictures by Crown2Reign
We can definitely recommend and we have recommended to friends and on numerous hair forums already. They continually impress and we love using them.
Linear Motor 2Year Warranty
OFF EXPO ENTRY TICKETS USING CODE M&IUEX10
COME SEE PANASONIC AT HAIR EXPO STAND #1126 (03) 9555 1533 | email@example.com | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
FLATTERING, FUNCTIONAL FASHION THAT LASTS IN YOUR SALON 2017 saw the creation of an innovative new brand, Beautique Designs. Brought to life by Brooke Jones, designer and creator of after spray tan wear brand, Little Tanning Dress.
Branching into the beauty world from a fashion background, Brooke recognised a niche in the hairdressing market for fashionable yet practical clothing for hair stylists. What to wear to work can be a daily struggle, but throw hair and hair bleach into the mix, it can spell disaster; but this is no longer the case! Introducing a fresh, new, sustainable way of updating your 9-5 wardrobe with professional bleach and hair resistant fashion pieces that take you from salon to socialising without looking like a uniform. Beautique Designs will save you time getting ready in the mornings with crease free clothing. Known as the ‘Anti Uniform Company’ Beautique Designs believes in providing on trend shapes that match your own personal style! With an array of conventional, easy-to-wear shapes and basics, Beautique Designs caters for all ages, shapes and personalities with sizes ranging from 6-20. The versatile and trans-seasonal range offers beauty therapists and hairdressers a professional and consistent look without having to substitute their own personal style. 78
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Beautique Designs is the ultimate flattering, functional fashion that lasts. The team at Beautique Designs HQ have combined their talents and knowledge of over 10 years in the fashion industry and they’ve devoted their time toward the research, development, manufacturing and production of the purposefully designed textile. Consisting of an intelligent microfibre weave that repels hair bleach, the lightweight fabric and loose design allows airflow so that the garment doesn’t stick to you or create heat while at work. With fade black technology you can be assured that your garment won’t fade over time. Don’t worry if you struggle styling your own wardrobe you can buy their signature pieces that can be worn multiple ways. Beautique Designs has your back with the team from HQ harnessing new trends and implementing new designs every season, fresh from their time at the European trade shows, truly learning from the best. The team prides itself on listening to customer feedback, constantly improving on existing designs while creating new, easy to wear styles that you never thought could enter your work wardrobe.
Being a global brand, their designs are not your typical black pants and tunics or traditional structured spa wear but more free form, European styles, all with a unique twist that women look for in everyday styles. The simple things like hiding the bra straps, draping effect over the hips for a flattering silhouette, fitted sleeves, ruched side hems and of course the allimportant wash and wear quick drying with no ironing - giving the busy fashionstas more time to themselves. The range doesn’t stop at just fashion pieces, Beautique Designs also offers hairdressing cut and colour capes. Currently offering the classic poncho cape with conventional armholes and the modern design of the kimono wrap cape. You can make the capes and clothing your own by taking advantage of additional services and branding with your logo. A great way to add a unique touch to your salon, promotional events, social media posts and competitions. Don’t waste your old capes though! Beautique Designs have teamed up with another Australian brand, Hair Aid. When placing an order for a new cape your old ones are donated to Hair Aid and give back to the community. For more information www.beautiquedesigns.com.au
AFFORDABLE ECO TOWELS
Affordable Eco Towels was created by Lee Black Owner/Director of Hairdressing Salon Mow Hair. After several years managing his hairdressing salon, he found a need for a cost-and time effective alternative to towels, and on investigating his options, started using disposable towels. After several years, Lee realised that Australia was in dire need of a dedicated bulk supplier across both the hair and beauty industries and decided to do something about it. Lee quickly began developing the potential for an ordering concept, and soon thereafter Affordable Eco Towels was founded. We spoke to Lee about why Hair salons should adopt this great concept.
WHY SHOULD SALONS USE DISPOSABLE TOWELS?
Affordable Eco Towels aims to help hairdressing & beauty salons, day spas, massage parlours, gyms, and dog groomers save money while having a positive impact on the environment. Our core offering is a disposable, singleuse towel made out of recycled and organic material that’s fully biodegradable and will break down after 12 weeks. Not only are disposable towels a more hygienic option, but they are also a more sustainable one. Eliminating the time-consuming process of washing, drying, hanging and folding towels. Affordable Eco Towels will not only save you time, but also boost your staff’s productivity, and enable your business to get more done during the day. You’ll have the added bonus of not having to store noisy washing and drying machines that leave business backrooms full of messy lint and unwanted heat. Hygiene is an important area that salons need to be mindful of and being able to offer fresh towels to every salon guest, from their 80
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prospective, is an important service and a nice touch. Basically there are 3 main savings:1. Save the environment - A huge trend within our industries to become more sustainable and eco friendly. 2. Save time - As a salon owner myself we constantly find ourselves time poor and washing, drying and folding towels just adds to that. 3. Save money - With our price structure I believe using disposable towels can now be cheaper than washing towels. Save on electricity and water bills, maintenance on washing machine and dryer, replacing cotton towels, wages etc
YOU HAVE JUST INTRODUCED GLOVES, TELL US ABOUT THAT?
WHAT IS YOUR MAIN POINT OF DIFFERENCE WITH OTHER COMPANIES?
HOW DO SALONS KNOW HOW MANY AND WHEN TO ORDER?
We distribute the same product as others. Our towels are the same premium quality and are biodegradable – they break down in 12 weeks, but we have been the first company to introduce an exciting ordering concept that is different. We enable a salon to purchase towels in bulk and save up to 30% off. We drop ship straight from the overseas manufacturers to the salons. We don’t have expensive storage or holding costs, so we are able to pass the savings on to the salons. We also offer tailored monthly subscriptions for salons. Our concept doesn’t suit every salon but salons that can manage stock levels love it!
The gloves are exciting. We are introducing a biodegradable strong nitrile glove. Key benefits will be that they are biodegradable and demagogically approved by the Skin Health Alliance, having met stringent standards to ensure skin safety. They have have the added benefits of being:• latex free • powder free • disposable • no chemical residue so no sticking together when pulling out of the box • and each glove weighs more than 6 grams, being super strong
As a salon owner myself I have found we average 2 towels per client so that will give a good start for anyone working out what quantities they are ordering.
For more information please contact Lee on 0499 042 862 Or visit the website: www.affordable-ecotowels.com.au
Our industry uses tonnes of disposable gloves each month that go into landfill and DO NOT BREAK DOWN!!
YOU CAN MAKE A CHANGE! DO YOU CARE ENOUGH? It is important to note that some companies use the term “biodegradable” loosely. i.e if it biodegrades by 5% after 5 years, they can make use of this term.
Our Gloves are 95% biodegradable within 3 years! This Brand New Technology will supply hairdressers with a sustainable option without compromising quality or coming with a hefty price tag.
• Biodegradable • Dermatologically approved by the skin alliance • Great for people with skin allergies • Latex Free • Powder Free • Strong and Thick (each glove weighs 6.1 grams) making them perfect for salons that reuse • Non Stick – No chemical residue
• Dermatologically approved/ accredited • Ecotek Biodegradable technology – 95% biodegradable within 3 years. • Miltek technology – ensure even thickness throughout the glove, reducing cuff breaks and damage to the glove in general ensuring greater durability/ cost-savings • Touchtek technology – by using the best materials and a process that comprehensively cleanses and removes residues and chemicals prior to packaging
100 Gloves in a box 10 boxes in a Carton Carton $160 Free shipping!! www.affordable-ecotowels.com.au Request a sample at firstname.lastname@example.org
CUSTOMERS TAP. YOU SAVE *
Australia’s business-only bank, Tyro, has launched ‘Tap & Save’ which allows merchants to save money by processing debit tap-and-go payments through the cheaper eftpos network. Tyro is the first Australian bank to deliver least-cost routing with Tap & Save, and eligible new and existing merchants are able to sign up now.
Tap & Save can help salons with Tyro EFTPOS terminals recover considerable acceptance costs for eligible scheme debit tap-and-go payments. As an average, Tyro Hair & Beauty Salon customers could save over 6.8% on their Merchant Service Fees2. Savings will vary between merchants depending on a business’ card mix, transaction volume amount, industry and pricing plan. Contactless tap-and-go payments are becoming more commonplace than ever, even superseding cash in some cases. In addition to consumer demand, small to medium enterprises (SMEs) have also become more accepting of tap-and-go as contactless payments are a regular and quicker way to pay. As the champion for SMEs, Tyro Tap & Save transactions are priced the same as eftpos transactions to bring the best value to Australian businesses. With the interests of SMEs at its core, Tyro has deep, strategic relationships with its merchants. Tyro has a heavy focus on designing innovative products and a better payments and banking experience for its customers, so they can prosper. Over 22,000 businesses benefit from Tyro EFTPOS. A stockist for global beauty brands across makeup, skin care, body, hair, nail and fragrance, Mecca Cosmetica, is one example. Founder of Mecca Cosmetica, Jo Horgan said, “We’re a growing company and with new stores like Mecca Maxima, it’s crucial to have our EFTPOS set up easily and with no fuss. With Tyro, that’s exactly what happens. It’s a very intuitive system, and there’s never any disruption – even with upgrades and terminal replacements. With countless transactions across the country, Tyro’s 82
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consistency makes a big difference.”
TRANSACTION ACCOUNT – DEPOSITS
Tyro provides various options for merchants in the hair and beauty industry, helping to save time and money with a tailor-made solution and instant POS / PMS integration. Tyro EFTPOS integrated with a POS system can help salons run smoothly at the POS, with payments processed in less than 1.6 seconds – keeping queues shorter and customers happy. For hair salons in particular, Tyro EFTPOS terminals also allow customers to pay from their chair with its mobile ‘Pay@Chair’ feature.
The Tyro Smart Account brings transactions and savings into one single account, saving SMEs time and money. It gives customers the flexibility to pay accounts their preferred way and includes Xero integration, to schedule batch payments, payroll and BPAY functionality. The unique, fee-free account earns daily interest and bonus interest (up to 1.75 per cent per annum)4 if funds are retained over 30, 60 and 90 days.
As Australia’s business bank and EFTPOS provider, Tyro has a number of market-leading banking innovations for SMEs. Solutions include flexible, fast business loans, a fee-free interest-earning deposit account, and reliable, secure EFTPOS. These solutions remove the frictions in banking and cash flow management, to help Australian SMEs focus on achieving their version of business success. Tyro offers SMEs a seamless integration of their accounting, banking and payments through a single mobile application.
Leading EFTPOS technology is at the core of Tyro’s business. Tyro EFTPOS integrates with over 240 Point-of-Sale (POS) and PracticeManagement-Software (PMS) providers, more than any other bank in Australia, and processes over one billion dollars of transaction value each month. Countertop and mobile terminals process lightning-fast transactions, sub-1.6 seconds, to keep queues short.
Tyro offers SMEs simple, flexible and fast business loans3 with a unique lending proposition compared to traditional banks. Key differentiators include a single flat fee, as well as access to funds in 60 seconds for eligible merchants. Initial loans go up to an eligible maximum of $50,000 and subsequent loans up to an eligible amount of $120,000. Customers have the flexibility to customise and select the percentage of their daily EFTPOS takings to be put towards loan repayments, so if it is a slower sales day, then the repayment is smaller, which supports cash flow.
For more information visit tyro.com Tyro Payments Limited ACN 103 575 042 AFSL 471951 is issuer of its own financial products. Before deciding on any products please consider if suitable for you. *Cost savings are not guaranteed. Savings on eligible eftpos processed transactions vary for each business depending on their card mix, transaction volume and amount, industry, and pricing plan. Transactions less than $15 or $1,000 and greater are excluded. Tap & Save is not available on Special Offer pricing or where you surcharge on debit card transactions. Yomani CR, Xentissimo and Xenta terminals do not support Tap & Save. For details refer to the FAQs at Tyro.com or call 1300 966 639. 2 6.8% savings on Merchant Service Fees represents the potential savings of Tyro eligible Hair & Beauty Salon merchants (calculated as an average), over the period December 2017 to February 2018 and was based on actual eligible transactions processed during this period. 3 Tyro’s business loan is subject to eligibility and credit criteria. A personal guarantee is required and loan repayments are subject to minimum repayment amounts. 4 Interest of 1.75% p.a. is payable for funds held longer than 90 days. Interest is calculated daily and paid monthly on the third business day. Interest rates are variable and subject to change
Customers Tap. You Save. Tap & Save least-cost routing processes eligible contactless debit card transactions through the eftpos network, helping you save a little more! As an average, Tyro customers could save over 6% on Merchant Service Fees*. And weâ€™re bringing it to you first, so you can start saving sooner.
The Bank thatâ€™s Born for Business Visit tyro.com
Tyro Payments Limited ACN 103 575 042 AFSL 471951 is the issuer of its own financial products. See terms and conditions at tyro.com. Please consider whether the products are suitable for you. Tyro does not guarantee any cost savings by opting in for Tap & Save. Savings on eligible transactions processed through the eftpos network will vary for each business depending on their card mix, transaction volume and amount, industry, and pricing plan. Transactions less than $15 or $1,000 and greater are excluded. Tap & Save is not available on Special Offer pricing or where you surcharge on debit card transactions as cost savings may not be realised. Yomani CR, Xentissimo and Xenta terminals do not support Tap & Save. For details refer to the FAQs at Tyro.com or contact Customer Support on 1300 966 639. *6% savings on Merchant Service Fees (MSF) represents the potential savings of Tyro eligible merchants (calculated as an average), over the period December 2017 to February 2018 and was based on actual eligible transactions processed during this period..
Trent, Operations Manager Pryde Meats backed by Tyro
EFTPOS | Deposits | Lending
1. HARD MUD BY AMERICAN BARBER Introducing the latest addition to the American Barber range, Hard Mud provides a gritty matt finish with extra strong & pliable hold. Humidity resistant, no flakes, easy to apply and water soluble so it’s easy to wash out. Made for all hair types and styles with a gritty, matt low-sheen finish. www.muimports.com.au 2. RETOUCH ME BY KEVIN MURPHY A sulphate and paraben-free root touch-up spray with a dry finish to quickly and discreetly conceal roots and cover greys between colour services. The range includes 4 shades; Black, Dark Brown, Light Brown and Auburn and contain micro-fine pigments which blend flawlessly without affecting existing colour. www.kevinmurphy.com.au 3. COLOR.ME BY KEVIN MURPHY Kevin Murphy are excited to announce the Australian launch of the brand’s first professional hair colour range, Color. Me By Kevin.Murphy. A compact range, Color.Me delivers high-performance, natural-looking results with optimum colour functionality and natural ingredients like Shea Butter, Pomergranate, Aloe Vera and Honey. PPD and Ammonia free. www. kevinmurphy.com.au
1 4. COLORON PROFESSIONAL HAIR COLOR BY JOIKEN Joiken present their new Coloron range consisting of 83 shades in a 10ml tube, perfectly designed for modern salon colouring needs. 10 Intensive Naturals shades offer 100% coverage to be used alone or intermixed with fashion shades. The Super Lightener Series offers high lift blonde results, lifting and toning 4 – 5 levels without the need to pre – lighten. Six modifier shades create unlimited corrective possibilities and the 1:1.5 mix delivers unbeatable economy. www.joiken.com.au
5. TWO LITTLE GEMS THAT WILL PROBLEM SOLVE TIME ISSUES BY AUSTRALIAN INTERNATIONAL INDUSTRIES G.O.D – Use to cover 100% resistant Grey hair , Improve the life time of any permanent, demi & semi-permanent colour, Adds shine and depth to any manufacturers colour and the Red colour family is Enhanced at application and Refreshed when G.O.D is added to shampoo. TCA – Accelerates processing options for any chemical service, Aids grey coverage, Preserves colour longer, Reduces fadeout, Improves perm retention all while Deep conditioning. www.aii.net.au 6. DEEP CLEAN SHAMPOO BY ELEVEN Formulated to provide a rich clean while still leaving hair feeling hydrated and healthy, Deep Clean Shampoo is Eleven Australia’s newest product designed to remove excess oils and product build-up from the hair and scalp. www.elevenaustralia.com
7 8 7. BRASS MINIMALIST BY COMFORTEL Comfortel present â€˜Brass Minimalistâ€™, timeless, elegant salon furniture with a touch of brass for the minimalist. Find sophistication by keeping things simple and focusing on key designer pieces that use an elegant brass finish to provide the interest. The collection includes Charlotte styling chair, Kelli reclining wash lounge with massage, Black Diamond double bench, Amalfi round salon mirror and Blast Brass footrest. www.comfortel.com.au 8. SOCIAL MEDA RING LIGHT BY COMFORTEL The Comfortel Luma Ring Light is a professional model with tripod and smartphone holder that gives you the best lighting effect, so you can take quality photos using your Smart Phone. With adjustable Bi Colour temperature controls, this Ring Light can adjust to warm or cool light with just one dial, without having to swap filters. Turn the dial to adjust the lighting from a warm candlelight of 3200K to cool daylight of 5600K. Showcase your work and share it with your followers with just a click of a button! www.comfortel.com.au
9. AGED DENIED BY TIGI Tigi copyright Colour introduces five new, sultry, shine-enhancing red, copper and mahogany shades to its exciting anti-ageing range of rejuvenating permanent haircolour. Age Denied rejects the ageing process and embraces younger-looking hair, meeting the needs of the growing number of salon clients who desire restorative colour treatments with natural-looking results. www.tigicopyrightcolour.com 10. OH LA LA PLEX BY EVA PROFESSIONAL Eva Professional now bring a natural alternative to plex treatments with Vitamin Recharge OhLaLa Plex. Designed for all hair types, OhLaLa Plex moisturises, detangles, disciplines, controls, repairs, protects and rebuilds, providing extra body, density, silky softness and enhanced shine. The allergen-free formula prevents breaking, is anti-frizz and anti-pollution and contains no Parabens, Sulfates or Silicones. www. kshe.com.au
11.THE DEMI BY PAUL MITCHELL New demi-permanent colour range features a rich, conditioning gel base for ease of application, a perfect palette of true to tone shades that deliver gorgeous rich, vibrant tones and beautiful grey blending and a separate Clear formula to allow unlimited customisation or add clear, brilliant shine. www.paulmitchell.com
12. VITAMIN RECHARGE ORIGINAL, ORANGE AND BEACH BY EVA PROFESSIONAL With their balanced, pH neutral formula, Vitamin Recharge gentle cleansers are suitable for all hair types, especially colour-treated and sensitive scalps and hair. The Original gently cleanses the hair and regulates the scalp, delivering an extra boost of vitamins, olive oil and active ingredients specifically chosen to revitalize hair, giving it incredible shine. Vitamin Recharge Orange is enriched with bitter orange for extra softness, body and sublime shine, even on oily scalps and Beach, a sea salt texturizing spray with added vitamins and panthenol. www.kshe.com.au
THE YIN AND YANG OF LIFE Some days I can shock myself with the smart things I can say and do and other days I try to get out of the car with my seat belt on. Some days I’m firing on every cylinder possible and others, well, I wear PJ’s all day and binge on trash tv. The yin and yang of life. I have been a salon owner for 23 years and in that time I haven’t always done the same job. I have done many different jobs and roles in my organisation. I call it that… not a salon.. as that is what it is, an organisation. Any time there is more than 1 employee it takes just that. Organising. The first 3 years of salon life I wanted to be a colourist, I had to do every client in the salon I wanted control and perfection. So, I spent time focusing on colouring and making my skills so good that I was in demand. Next, I slotted in a child, he is now 19 and a mostly fully functioning adult. I spent the next 2 or 3 years learning all the joys of motherhood and owning a business. I really learnt my discipline from that point, 25 years old, so worldly and now a mother. On reflection I think when you’re younger, the best thing is, you don’t have is fear. You’re gung-ho going hard at life the best way you know how. These can be where the most fun is but also the hardest lessons. When Number 1 started school, I then decided I loved to cut hair, amazing shapes, beautiful clean lines and wanted to educate hairdressers about hair and how wonderful a great hair cut was. I spent a few years chasing Fashion Week and stage work, having been very lucky to work alongside Anthony Mascolo and the TIGI Brand. But it was a goal and I achieved it. Next, I wanted to win the competitions that I had seen all of my Australian Hairdressing idols, Sandy Chong, Oscar Oscar, Togninis entering. I wanted that Hair Expo marketing award. To me, it was the money award. It showed what a serious business we 86
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had, and I wanted to win it. Queue a few rounds of IVF and another 2 children in the mix. When we were announced finalist for Hair Expo Awards, I had a 3 month old and was breast feeding. Not how I had imagined turning 40, but guess what? We ended up winning the award I had wanted so badly. Up against one of my hair hero’s TONI & GUY on their 50th birthday celebration. Speechless is the only word I have and if you know me that’s a miracle in itself. I guess where I’m going with all of this is, if you are a salon owner, you are in charge of your own destiny. If you want to take time off the floor to work on your business, do it. Invest in yourself. If you want to cut your hours or your days or take time for a school thing for your children, do it. Owning a business should be filling your life full of your dreams, and those dreams or goals are allowed to change and move. In fact, they should. If you decide you want to enter competitions go for it. I am just like you, I have a salon in the suburbs, tucked away, but we do amazing hair and we give even better customer service. We deserved to win. If you decide that apprentice with the bitchy attitude and the nasty mum isn’t your people, you need to coach her up into your team and your values, or you coach her so she is out door. Do not settle for anything less. Be brave and make the big decisions. Do what makes your heart sing and never get too busy making a living to forget to make a life. Your life, your rules. And remember to laugh and be kind to yourself on the days you forget to take your seat belt off.
BLOG SPOT. HOW TO SURVIVE… AND EVEN THRIVE Why do some of the smartest people hit a wall in their careers where they can’t seem to move up or forward any further? And why do people who aren’t as knowledgeable, skilled or experienced as you become successful? What sets people apart from their peers isn’t cognitive intelligence or a specific skill set. It’s their emotional intelligence. Those with the ability to understand information, imagine possibilities, use intuition, solve problems, and make decisions are striving forward. In today’s world of disruption your EQ is twice as important as your IQ. With competitive workplaces everyone is searching for the key to team retention and outstanding leadership is the critical ingredient needed. The concept of Emotional Intelligence is nothing new, however the amount of disruption and change our industry is facing is. So, what is EQ? EQ is the ability to recognize and understand emotions within yourself, and others, and the ability to use this awareness to manage your behaviour and the behaviour of others.
EQ requires effective communication between the rational and emotional centers of the brain. Your primary senses enter the brain through your spinal cord and then travel through the limbic system and this is where emotions are experienced. Then these senses travel to the front of the brain before you can actually think rationally about your experience. Have you ever found yourself saying something and then later going ‘what on earth possessed me to say that?’ Yes of course you have…We all have! When our emotions go up, then our intellect goes down and only 1/3 of us can actually identify our emotions as they happen!! This is an important lesson in which we could all use a reminder. So often our impulses will dictate our reactions. The millennial generation have been raised with core values that include things like having a purpose, serving others and constantly improving oneself. In fact, one recent study showed that 80 percent of Millennials strongly believe that developing and cultivating emotional intelligence is a key aspect of their career development. I believe all of us have the distinct ability to be capable of positive change. Your courage to break through habits, your resilience to defy challenges and your ability to develop your EQ will begin to transform your ability to thrive in the future. EQ is the new Black.
BOOMS AND OTHER HAIRY FACTS If any of you have ever heard me talk about hair and its many uses, you’ll know how excited I am to be writing this. As a hairdresser, we’re already pretty obsessed with what hair can do – how it can make someone feel, its creative opportunities and never-ending potential for business (people will always need haircuts… just sayin’). Did you know that hair is used in soy sauce and pizza dough for its amino acids and flavour? Or that a single strand can hold 100g in weight? True! The combined hair of a whole head could support 12 tonnes, or the weight of two elephants. And it can stretch one and half times its original length before breaking. I could keep going, but hopefully you get my point here… hair is amazing! We know about its incredible chemical make-up, yet it’s still such an undervalued resource. But what makes it truly special and unlike many of our widely-used materials is its naturally infinite supply. The world will never be without hair. Growing and cutting hair doesn’t harm the environment or deplete other resources to do so (at the most simplistic level of course, when you leave out the salon experience leading to this). It’s (almost) common knowledge now that hair is great for compost, with many community gardens taking advantage of salon donations or budding horticulturalists asking their hairdresser to keep clippings for their rose gardens. And this is awesome! But it can go much further, we just need to be clever about it. We grow hair to keep us warm and protect us from the elements, so why aren’t we spinning it into fabric and making our clothes from it? The problem is that most people are grossed out by any hair that isn’t attached to its owner, which I find fascinating! Think about it. Hair on 88
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someone’s head – happy to braid it, colour it, admire it, fix it for a friend. Random hair on a table/in your meal – germs! Instant panic! But what changed when it came loose from the head? A few years ago, here at Sustainable Salons, we picked up a little-known use for hair and began researching a commercially-viable way forward for an amazing product… it’s called the Hair Boom. In 2010, there was a devastating oil spill in the Gulf of Mexico; a rig exploded leaking oil into the ocean at a rate of 795,000 litres a day! This sparked an effort by hairdressers, barbers, pet-groomers and livestock farmers all over the world who sent in hair clippings that were stuffed into nylon stockings and placed along beaches to soak up any oil that washed ashore. The Hair Booms didn’t save the day in that instance, but we believe they definitely can if developed properly. Last year, we teamed up with Masters student Rebecca Pagnucco at the University of Technology Sydney; her research questioned whether hair could do a better job at adsorbing oil spills than the chemical dispersants and synthetic booms that are currently being used for these disasters. And of course, would hair be more environmentally-friendly? And it’s good news so far! Rebecca’s report at the end of the year showed that hair is more efficient at soaking up oil than existing commerciallyavailable materials, and it can withstand a greater number of reuse cycles making it a more sustainable option. Interestingly, she also confirmed that hair is not actually readily biodegradable, which means Hair Booms can be stored for long periods ready for any emergency. Disposing of Hair Booms after an oil spill was also a key factor – Rebecca was able to point to overseas research that fixes bacteria to the surface of hair causing the oil to break down. This allows the Hair Boom to be composted in
commercial-grade facilities, which completely eliminates the hazardous waste disposal problems we have with the options currently cleaning up our oceans. Did I mention that hair supplies are infinite? Just checking. This year, our Hair Boom research continues with two new UTS researchers, Dr Megan Phillips and student Juliette Kidston-Lattari. In an exciting twist, we’ll be taking the boom research from sea to shore! Megan and Juliette came across a sub-category of oil spill products that target spills on land… and so far, these products are all plastic-heavy. Land oil emergencies can come from things like trucks spilling oil, industrial leaks and construction site disasters… and all of this just seeps into our soil. If we can find a way to use Hair Booms on land, then we can eliminate the contamination, the plastic waste and the hazardous disposal problems. There’s a lot of work to do in this space, plus we’ll be amping up the ocean Boom research as well! So, if like me you can’t resist a hairy tale, stay tuned to our social media and newsletters for research updates. Hair may be as old as the Earth, but it’s the futuristic resource we haven’t quite mastered yet. If there’s one industry that can change that, surely it’s ours. Keen to join the movement? Register your salon details at www.sustainablesalons.org!
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Refectocil is looking for the Coolest Salon in Australia & New Zealand
Simply send us a photo of your salon and tell us why you love Refectocil. Free Entry visit refectocil.com.au. Submissions will be presented at the RefectoCil World Partners Conference in June 2018. Winners will be selected from each of the 65 countries where RefectoCil is distributed. Our Australia & New Zealand winners will receive a $500 Voucher to spend on RefectoCil with their preferred Professional Wholesale Distributor and appear in print and web promotion.
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ACT LIKE AN OWNER, THINK LIKE A CUSTOMER Those who know me, and those reading this who have had me come and do customer service training within their business, will understand that I am passionate about teaching proper, real and old school customer service principals to staff. This is one area of business that sadly gets left to the side or if anything, is trained vaguely once and never revisited again. Gone are the days where we can just treat our customers and clients with a vanilla-flavoured style of service. I keep saying and saying this all the time, “Your customers have one thing now more than ever before…. CHOICE!” This is why it is so important as a business to ensure we are training our staff in better and more relevant ways to service our clients. Your best asset in business should be your competition. By that I mean they should suck more than you. If they don’t, then here is where the issue lies. Your customers want to be appreciated for choosing you over the countless other salons out there. By them choosing your salon, they are emotionally entrenched in the process and the outcome. Sure, you may have award-winning stylists, you may have the latest technology and products and your shop fit-out may impress the hardest of critics, but in the end it all comes down to the feelings your clients have when the walk out after the service has been completed. We need to teach our staff that they need to act like an owner (take responsibility for their outcomes) but think like a customer (understand that their actions will have either a positive or negative effect on how that customer will remember the business as a whole) Just think for a moment the last time you were a customer and the sort of vanilla (at best) treatment you got from someone who serviced you. We have all come to be used to mediocre or terrible service so in essence, we just tolerate it. If it annoys you that gone are the days of great service, then make sure you do something about it internally with in your business. BE DELIBERATE! Make sure your staff fully understand the importance of leaving 90
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your clients with a positive impression EVERY TIME that client has a touch point with the business. It has to be regular and consistent and not just here and there or an afterthought. With so much competition today for customers’ business, it will be the little things that they remember. Customer service is one of those things that get remembered- normally due to there being none. Price is rarely as important as we assume it is to the customer. Emotional feelings, and how one is made to feel, is on top of most customer’s list. Your customers have 5 needs that at some point in time they will want met: 1. They want to have great positive experiences every time they deal with your business and your staff. 2. They have expectations and regardless of how you feel about those expectations, they still have them. If they are unrealistic, then its up to you and your staff to come up with realistic options. 3. They want to be engaged. No one wants a boring experience. Make sure your staff bring their personality to work every day. 4. The want to be educated. The is nothing more frustrating when as a customer, you know more about what you are buying than the person selling it. 5. They also want to be entertained. Make sure your business is a great place to be from a customer’s perspective. When they are spending their hard-earned money, they are emotionally involved. This is why we all need to ensure we are making the experience a great one that is worth their money. Being deliberate in how we treat our customers will pay off in the end. They will return, and ensuring our customers stay loyal is not only up to the business owner, it’s up to every single staff member as well Justin Herald is the Managing Director of Customer Culture, A Sales and Service training company that works. He is also the Author of 8 books and speaks at over 100 conferences each year. www.CustomerCulture.com.au
BEAUTY HAS NO AGE
EN PROVENCE EN PROVENCE
ANGEL EN PROVENCE RANGE
En Provence is specifically formulated using natural ingredients Helichrysum, Verbena, Orange Flower, Lavender, Rosemary, Green Tea, Rose and Grapefruit, all sourced from the En Provence area in the south of France. The Angel En Provence range does not use any Sodium Laureth, Laurel Sulphate, Parabens, Mineral Oil, Paraffin Oil and Propylene Glycol. The range is certified natural and 100% cruelty free.
ANGEL PROFESSIONAL RANGE
With the power of the oceans depths the Angel by Dancoly Professional Marine Depth Spa range is enriched with marine collagens and the centre stems of deep sea seaweed, naturally moisturizing, smoothing and caring for all hair types and also provides extra protection against UV rays. The Angel Professional range is also sulphate and paraben free.
For further information or for your nearest JOIKEN distributor call 02 8781 0123 or email: email@example.com
MAXIMISE YOUR BUSINESS OFFERINGS THROUGH THE
SCIENCE OF TREND FORECASTING By Simone Lee
THE TOP FOUR MAJOR HAIR COSMETIC TRENDS 2018 AND BEYOND: 1. AUGMENTED REALITY
A technology that superimposes a computer-generated image on a users view of the real world, thus providing a composite view. Individual health and beauty is becoming easier to manage with new smart technology designed to collect more personalised information and develop data correlation for accurate diagnostics. Advice by professionals is tailored to the needs of the consumer utilising both practical and technological methods. Technology has become very popular for this purpose and according to Mintel research, “18% of Chinese consumers own a wearable device and around 50% of UK sun care users would like an app that could track changes in their skin or moles”. I have really witnessed the benefit of this trend in the area of scalp health practices and services within hair salons. Trichoscopic scalp imaging is paving the way to track and monitor guests scalp and hair changes and providing a whole new area for salon income and gaining of new business clientele. I recently attended an AHC seminar where one of the topics mentioned was the increasing anxiety levels within workers of the hairdressing industry and in fact anxietybased stress is indeed a major cause of hair loss that I often treat as a Trichologist and hairstylist. Wearable device technologies is something that, as a salon owner, I have been investigating. Being able to help monitor and measure stylists’ heart rate levels and other physical aspects they may be experiencing whilst performing workplace duties may be a way to help reduce anxiety with the information collected and really personalise employee health and safety standards in a holistic way. In the years to come there will be so many different ways technology may be used to enhance both consumer and employee experience within salons. A recent study has shown that 30% of women in the US are willing to try a facial skincare product with integrated diagnostic tools. Consumers will be able to see their skins texture, apply suitable product choices and monitor results through digital imaging which is likely to include 3D face images. Virtual mirrors with a virtual tour guide are in high demand in countries such as China where 64 percent of consumers are
interested in purchasing their luxury goods via virtual mirrors. It is likely that virtual mirror technology will become a major part of business operations for hair salons in the near future. Recent statistics also show that twenty-three percent of female consumers in the UK are interested in seeing their hair colour or style result before making commitment to the service. It is important to recognise that as your guests become more reliant on technology to better understand their health needs, salons will need to accommodate this process by providing practical benefits and tech savvy offerings.
2. WATER SUSTAINABILITY
“Water is at the core of sustainable development and is critical for social and economic development. It is critical for human survival Water is our most precious resource and globally consumption and supply of water is under extreme pressure. As a result, with consumers being more cautious of water usage, brands have begun to change and reformulate their products to minimise their water usage. Dry shampoos and body washes are a couple of examples, however the new type of product formulations are being developed to use little or no water at all to work and will be a marketing tool used to gain a competitive edge, especially for young consumers. In the UK, 25 percent of young consumers are interested in dry soaps and bath products.
Powering Forward Low energy levels and tiredness ranks as one of the highest heath concerns amongst people globally. Todays consumers often seek energy-boosting products and are aiming for a healthier life style in general according to recent statistics. In China, facial skincare consumers often link lifestyle, fitness and the condition of their skin and many believe that increasing the quality of their sleep is linked to healthier skin. Other nations like Brazil also rank sleep, exercise and diet as top priorities. So, what does this mean for hair salons? Consumers will look for products that complement change in their lifestyle as this major trend progresses. Energy claims made by cosmetic brands are on the rise in the beauty and personal care market. In the future, brands may need to demonstrate energy level impact on consumer energy levels and lifestyles with their offerings and this includes hair salons! Ritual services and energy focused retail
selections by salon brands as well as staff energy-focused wellness training and practices are occurring more and more within salons across the globe.
The study of the relationship between food and culture. Consumer interest in natural products and ingredients has grown dramatically over the past decade. Many consumers like to use home made products for their skin regimes and the beauty industry has seen a huge shift in this direction in recent years. Recent statistics report that 42% of UK personal care consumers purchase natural and organic products for environmental factors, while 57% of US consumers purchase them because they are free from unnecessary ingredients or ‘chemicals. This mindset change by consumers had increased their need to be in control of beauty products and transparency around their formulation has driven the “in the kitchen” attitude where products are made at the kitchen table. I have noticed this trend make its way into hair salon operations recently. Many brands are now shaping their packaging to resemble health focused consumable food packaging such as shampoo bottles that resemble a health shake or smoothiedrinking bottle shape and labeling, which is a very smart and attractive difference that I would consider when stocking a brand in my business today. Recently with the in-the-kitchen trend in mind, I introduced a healthy fruit initiative to my salon marketing plan and in December cherries were the fruit selected for this purpose. The strategy was to sell punnets of fresh cherries with hair health benefit information brochures and smoothie recipes paired with selected salon retail that also contained fruit extracts as a package for our guests. Within a week we had sold out of all retail and cherries for this promotion. This was the most successful retail marketing campaign we had implemented throughout the year. Gaining knowledge of and understanding consumer trends, how brands we align ourselves with as Hair Stylists, Trichologists and business owners implement this information to their brand is invaluable. I have found trend researching to be very exciting and it has lead to a whole new level of business marketing and practices within my salon, trichology clinic and educational offerings to the hairdressing industry. Simone Lee www.simoneleecreative.com www.australianinstituteoftrichology.org
Hair Biz Year 12 Issue 2
WITH RUTH BROWNE By Kym Krey
There’s an escalating problem in our industry that occurs if apprentices’ increasing pay rate outruns their skill set and ability to profitably contribute to the salon business. You know the scenario: your apprentice was great at the start and a real support to the team, but things got busy and time to train them seemed scarce or maybe they just didn’t progress as quickly as you would have liked, so as a result, their wage kept increasing year after year but their skills are still keeping them at the basin.
new employment and now they’re out of a job. They realise they’re almost unemployable.
The result? You have an expensive 3rd or 4th stage apprentice that you feel the business can no longer afford, so… after much soulsearching, you make the decision to let them go. What else can you do, right? There’s just not enough money to pay them.
In an industry crying out for staff, we need to maximise every opportunity to grow productive team members, so how do we make sure we avoid this predicament?
The flip side of this of course, is the predicament the apprentice now finds themselves in. They need to be paid close to a senior’s wage but don’t have the skills to back that up when seeking 94
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How did this happen? Shouldn’t the college have trained them? Are apprentices really a viable option anymore? How can we possibly make this work?
To ensure we also captured the perspective of the training provider, Hair Biz Editor, Kym Krey asked hair industry Education Specialist, Ruth Browne to add her views to this commonly occurring problem.
KK. RUTH, IN YOUR VIEW, HOW DO SALONS END UP IN THIS PREDICAMENT? RB. This scenario is of major concern and
unfortunate. There are a number of reasons why apprentices slip behind and I think that the RTO educating the salon owner and the apprentice ASAP upon sign-up is where the journey needs to commence. This is the opportunity for all parties to agree on time frames, schedules and how the training and assessment is to be delivered. Modes of delivery can be negotiated such as a blend of face to face, on line, and work place assessment to name a just few. More time needs to be put aside by all stakeholders for explanation and clarification on sign up so that everyone understands who is responsible for what and exactly how the training will unfold. In my opinion Salon Owners end up in this predicament, through lack of education.
RTOs are very obliging to support salon owners, if time can be put aside for essential communication.
KK. RUTH, IF SALON OWNERS CHOOSE TO EMPLOY APPRENTICES, WHAT ARE THEIR RESPONSIBILITIES? RB. In my opinion, a thorough induction
process is critical. This will help in having more engaged and profitable trainees. Prepare for your apprentice before they commence so you can ensure that you have everything you need to make sure they fully understand their role and your expectations of them. A Induction Pack containing their employment agreement or job description, your salon handbook which documents what your salon is all about and what is important for them to know right from the start, is an essential thing to have prepared, otherwise everyone involved is flying blindly and operating on assumptions of what should be done. Assign your new trainee a mentor or buddy who can guide them on a daily basis and most importantly, meet regularly with the apprentice to discuss their progress and wellbeing. This ongoing communication will ensure that you all stay on track and resolve any issues as they arise. An apprenticeship is a legal contract between an employer and apprentice that combines training and learning on the job to achieve a nationally recognized qualification.
KK. WHAT ARE THE RESPONSIBILITIES OF THE RTO IN THIS SITUATION? RB. The RTO needs to explain the training
process and the options available and be the support for both the salon and the apprentice throughout the learning process. The RTO should also engage with the salon owner regularly on the progress of the apprentice toward the intended training plan.
KK. EVERY SALON OWNER IS BUSY JUGGLING A MYRIAD OF TASKS SO FINDING TIME IN PAID SALON HOURS FOR TRAINING CAN BE A CHALLENGE. WHAT IS YOUR ADVICE? RB. Yes, this is a challenge with the work
place assessment model when a clientele has to be serviced. Some salons re-work their roster to allow for a block of hours each week to be dedicated to training with a senior staff member, or to ensure after hours training falls within their usual 38 hours. The RTO will support with resources and ideas, check lists and assessment strategies. If it’s not possible to provide that regular in-salon training time, an option is to send the apprentice to the RTO for additional hands-on hours, requesting regular communication and updates on the progress.
KK. WHAT SHOULD A SALON OWNER LOOK FOR WHEN CHOOSING TO PARTNER WITH AN RTO FOR THEIR TRAINING NEEDS? RB. It is a very important decision to select the
RTO that best meets your needs. RTO mangers
welcome visits from salon owners. As a salon owner, I would be looking for a collaborative culture within the RTO, I would want to have a tour of the facilities and meet the teachers, also some discussion on the program delivery and the resources used, including strategies of how your apprentice will be supported. This may mean considering sending your apprentice on block release as an option.
KK. HOW SHOULD THE BUSINESS OWNER AND RTO WORK TOGETHER TO ENSURE THAT THE APPRENTICE IS NOT ONLY PROGRESSING WELL, BUT ALSO LEARNING THE SKILLS NEEDED BY THE SALON? RB. If the salon owner can identify the skill set they require at specific stages of the apprenticeship, then this is a great help. Most RTO’s have a good grasp of the logical sequential order for training delivery, however they are open to meeting specific salon needs on discussion. A quarterly meeting should be scheduled with the RTO.
KK. IF A SALON OWNER FINDS THEMSELVES IN THIS SITUATION OF HAVING AN UNPRODUCTIVE APPRENTICE, WHAT DO YOU SUGGEST THEY DO? RB. Don’t leave it too late to address the
challenges., Take the time to observe, meet regularly with your apprentice, go over your induction pack, and your expectations. Call a meeting with the RTO for clarification on progression, as your apprentice may be experiencing some learning difficulties which the RTO can assist with in getting support.
KK. SOME SALONS ARE NOW EMPLOYING ONLY SENIORS AND SALON ASSISTANTS FOR BASIN/ SUPPORT WORK ONLY RATHER THAN APPRENTICES AS THEY FIND THIS EASIER. WHAT ARE YOUR THOUGHTS ON THIS? RB. Yes, I do see this trend happening. I find it disturbing to be honest. There is no doubt the apprenticeship model is being marginalized. We need to give back to this great industry by
training and supporting our learners. On the other hand, I do sympathize with the salon owners on the challenges they face. Often I hear them say “it’s just all too hard”
KK. SALON OWNERS SOMETIMES STRUGGLE WITH THE 3-YEAR APPRENTICESHIP AND INCREASED WAGES COSTS. DO YOU FEEL THE APPRENTICESHIP SYSTEM IS THE MOST VIABLE OPTION FOR THE INDUSTRY? IF SO, WHY? RB. I am committed to the apprentice model.
I do appreciate and recognize that training apprentices is a substantial investment for the business and that it needs to be allocated into the budget. It does take significant effort to commit to training others but the rewards in terms of consistent staffing and future productive senior staff can certainly be worth it. If the salon can provide this environment, then yes, the apprenticeship model can be a viable option for a well-rounded skill set progression within the business. Having a clear plan in place for the training and progression of all staff is a fundamental requirement for success in this area and can improve efficiencies and productivity, and also develop team skills in order to remain competitive as a business. If the salon is not in a position to provide the nurturing and growth required for this model and yes, sometimes this comes with some frustrations throughout the apprentice’s progression, then I would recommend considering other options.
KK. So, in summary, it’s all about preparing well for your apprentice in advance with your salon handbook, documented procedures and role description to ensure everyone is on the same page when it comes to important priorities and performance expectations; creating a clear training plan which maps out each stage of the apprenticeship and the skills required at each stage, and finally regular communication with both your apprentice and RTO to discuss and review progress, identify any problem areas and address these early so you can get back on track quickly. Hair Biz Year 12 Issue 3
CHOOSING THE PERFECT BUSINESS COACH FOR YOU
We all understand the need to seek external expertise and advice at times to help us grow beyond our comfort zone or navigate difficult circumstances, but have you noticed that these days, everyone seems to be a business coach?
There’s no doubt that the right mentor, along with your commitment and hard work, can completely transform your business in ways you’ve probably never imagined, but for a salon owner wanting to find that ideal business expert, what are the things you should consider? How do you separate the amateurs from the ‘real deal’? What information do you need to make an informed decision?
crazy hours to generate the $$ their salons needs to operate, while their staff barely cover their wages?
To help you with this decision and in response to concerns raised recently about salon owners being caught in ‘high-pressure sales tactics’, we’ve decided to shine a spotlight on the area of industry business coaches and define the key questions you need to ask to make the right choice for you.
It also required marketing savvy to build your brand personality and image, scream your unique message from the rooftops and ensure a steady stream of new business to the salon. And finally, it required a general knowledge of the myriad of regulations and legal obligations required of any business owner- along with about a gazillion other things.
Firstly, let’s start with why you might need a business coach. Typically, as a stylist, your talent lies in your hands and in your heart: in the incredibly creative work you do every day, along with the way you make your clients feel with your personalised care. These skills will make you a great hairdresser, probably with a big clientele and a booked-out column, but is that all it takes to run a profitable business? The day that you took the leap into business ownership, the game you were playing changed completely. Your success was no longer determined by what you could personally produce; it was now determined by what you could lead, coach and manage other people to do. How often do we see salon owners working 96
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In addition to these essential leadership skills, your new role also demanded financial literacy to understand your business’s breakeven point, keep your expenses at profitable levels, focus on vital performance KPIs and generally keep your finger on the financial pulse.
But where do you learn all that at hairdressing college? As a result, we try to build profitable businesses by being hard working and popular hairdressers, and end up cash-strapped, stressed out and sometimes even burnt out. Definitely NOT living the dream! With recent data showing a significant portion of the industry seriously struggling financially and a concerning number falling behind in staff superannuation obligations, it’s clear that there is a need for business guidance, so the decision now turns to…. who should I choose? Even business coaches have different strengths and excel in different areas as a result of their
education and experience so it’s a question of who is the right match for your needs. Hair Biz Editor and long-term salon business coach, Kym Krey, joined a selection of industry colleagues to share their thoughts and insights into the most important things you should consider when choosing your coach and also what they feel they offer which is unique or different to others, to give you the information you need to make the best decision for you. A word from AHC CEO, Sandy Chong: The AHC has concerns at the many coaches popping up in our industry who are charging high weekly fees to salons looking for advice, expertise and guidance. When looking for a coach, it’s essential to do your homework on just how credible and experienced a coach is. Previously owning a salon does not necessarily mean they know what they are doing. A good salon coach should have years of experience plus an understanding of managing productive teams, understand industry KPIs and finance, have an understanding of marketing and salon branding plus have a broader educated understanding of business and the regulations and requirements of running a business. Of course, pushy sales tactics, threats of failure without them, and any behaviour that makes you feel cornered or uncomfortable should be a warning sign. Let’s hear from the experts, Kym Krey, Faye Murray, Julie Piantadosi, Carissa Hill and Caitlyn Menzel.
WHAT DO YOU FEEL ARE THE MOST IMPORTANT THINGS TO CONSIDER WHEN CHOOSING A BUSINESS COACH? CH: Make sure you really like that coach as a
person as well as being interested in the results they can get you as you tend to adopt personal traits from those you work with. You need to do research on the results they are getting for their clients, and their reputation: what people are saying about them and their overall experience of working with that coach. Talk to some of their past or present clients to get feedback and always trust your intuition.
A proven track record, along with a great attitude, positive energy and a happy client list. Plenty of people can read a few business books and call themselves an expert. Look for a history of consistent achievement and success which included using their own money in business. Check their CV, ask for client references and contact details, then make a list of questions and meet with a few before deciding. Never feel rushed to make your decision.
JP: Take some time to clarify your needs and wants by making a list of the things that are working for you and your team right now as well as NOT working. Every business is different and what works for some owners won’t for others. Then, be clear in your expectations of them. Consider (i) Qualifications - what training have they done and how long have they been coaching? If they have zero qualifications, then ask what they think makes them qualified to assist you. (ii) Past clients: Who have they worked with and can you speak to them? Ask how the coach has increased their profits as this is their sole purpose. If you want a shoulder to lean on, phone a girlfriend! (iii) Track record: Look for more credibility than just owning one salon as that certainly doesn’t make you a master at coaching, that’s for sure!
(1). Choose a coach who demonstrates empathy for your needs. If they don’t demonstrate a genuine care factor, you won’t develop a good relationship. (2). To coach salons successfully you must understand the specific needs of the industry, so it is essential to have extensive hair industry experience, especially in the key areas of business, marketing, staff management and client service. (3). Coaching must be personalised for the individual needs and there can never be a ‘one size fits all’ approach. A coach is there to guide, support and educate. The salon owner should still be free to make decisions they believe fit their business needs. (4). A great coach gets the balance right between being firm but fair. They should be approachable and supportive but also able to give you a push when needed. (5). A good coach asks good questions and then does more listening than they do talking.
I recommend meeting with multiple coaches and asking them questions about their industry experience and what they can offer you before making your decision. Usually, you’ll feel
an instant connection to one coach, who ‘speaks your language’ and you’ll know they’re right for you. You should never feel pressured or need to pay any money on the spot. Industry knowledge and salon ownership are paramount to ensure they are active and current in the industry. Many coaches can talk to talk, but can they walk the walk? Look for someone who offers tailored mentoring and one-to-one coaching. No two salons and salon owners are the same, so you should be investing your money into someone who will tailor your program to your individual needs to achieve your goals. Direct access to your coach is essential. If you are going into group coaching, make sure client numbers are limited, so you get plenty of air time to get your money’s worth.
WHAT DO YOU FEEL YOU OFFER CLIENTS THAT IS DIFFERENT TO OTHERS? CH: I actually don’t know - I don’t focus on other
coaches or even know who they are or what they are doing. I focus ALL of my energy on my clients, my audience, and making sure they are happy and getting results. Maybe that’s what makes me different?
I have 30+ years of experience managing right through to national level as well as owning 3 of my own salons. I have completed a business degree, adult education and training qualifications and have also worked extensively outside the industry in general business and franchising which has given me a very broad perspective and experience base from which to guide my clients. I know and love this industry and bring the business/financial/leadership skills which are often missing along with ‘insider’ knowledge of unique salon issues to blend the two seamlessly.
JP: Well it’s no secret that I’m probably the most expensive business coach in the country! I have many qualifications under my belt and I have been in the coaching and training business now for over 20 years, but I don’t take on new clients anymore. I do still work with some peak performers and entrepreneurs who have achieved amazing things and I will go into a salon or clinic for an entire day and completely make it over including the teams, changing the way they work, communicate and operate. A great coach will add fantastic value to your business and become part of your working life - but always remember a superstar business coach will be able to increase your profit significantly. This is the end result after all. FM:
What is different is probably “me”. I have been coaching for a long time and that means my head is full of ideas that can be used to help grow a salon business. I love what I do, which means during every coaching I give great energy and focus to my clients and that is one thing that you can’t buy. I work hard to ensure my clients feel good as they go about the job of managing their salons. Support between coaching is something that I know my clients value. They all know they can contact me at any time if they need support or guidance. They don’t have to wait until their next appointment. The two areas that I have a very strong understanding of are the financial side
of operating a salon and the staff management challenges that salon owners face today. I am fortunate to be able to drawer on my vast experience to effectively offer good advice in both these areas.
CM: It is my goal to work closely with every client to get them out of their comfort zone, and to the “summit” of success which means something different to everybody, so I keep a personalised approach to clients’ education, even though a lot of them are interstate and overseas. I have created eight core educational units; including mind-set tools, how to be a boss but also be an incredible leader, and really understanding your numbers to grow your profit. I cover everything you will need to be able to successfully own and operate a salon, while also making sure you can continue to grow it after you graduate, without me holding your hand. YOUR FINAL CHECKLIST: • Does your coach only deliver a pre-written rigid program which does not allow for customisation to suit your individual needs or will they listen carefully to understand your needs and work with you to create a program you’re confident with? • Are they locking you into long contracts or huge financial commitments upfront? • Have they actually done it themselves? Some ‘experts’ talk a big game but have they actually achieved for themselves what they’re promising you, preferably with their own money on the line? Do they have a proven track record of measurable results that back up their statements? • Are they happy to provide you with names and contact details of other happy coaching clients who you can talk to and ask questions of about their experience before making a commitment? • Do you feel comfortable with them? You’ll be working closely with this person and placing trust in their guidance. Do you enjoy spending time with them and like their coaching style? • Do you find them a positive influence? Do you walk away feeling uplifted and motivated or deflated?
WANT TO GET IN TOUCH? Carissa Hill ‘Grow Your Business’ www.carissahill.com.au firstname.lastname@example.org Kym Krey ‘The Salon Mentor’ www.kymkrey.com.au, email@example.com | 0403 042312 Julie Piantadosi ‘Total Salon Solutions’ www.totalsalonsolutions.com firstname.lastname@example.org | 04315 77969 Faye Murray ‘Your Coach’ www.yourcoach.net.au | 0409 342 653 Caitlyn Menzel ‘Summit Salon Coach’ www.summitsaloncoach.com | 03 5241 6596 Hair Biz Year 12 Issue 3
HOW DO I GET MY STAFF TO PERFORM?
By Kym Krey
It’s probably the number one frustration of salon owners today. You’re working your tail off, usually harder than anyone else, but you can’t do it all on your own, so you employ a team of staff to help- except none of them make their target. You’ve tried incentives; you’ve tried competitions and rewards; heck, you’ve even tried a stern threat or two at times, but nothing seems to have an effect for long. The end result is that you feel like you’re working harder than ever just to pay their wages, (they’re still paid whether they make any money or not, right?), and you still can’t afford take a holiday! This is definitely NOT what you had in mind at the start! So, how did you get here? Why don’t your staff hit their targets or recommend to their clients unless you’re physically hovering over them giving them the evil eye? It’s easy to blame your staff. It’s because Generation Y or these Millennials just don’t want to work, right? They want the easy road and the fastest route to a paycheck without having to do much in return. They don’t want to work evenings, ask for countless Saturdays off to go to music festivals with their friends and aren’t interested at all in attending training or team meetings. That’s got to be the problem! Well, you can choose to believe that and stay stuck exactly where you are, working yourself into the ground and whinging to anyone who will listen to justify why your business has turned into a chain around your neck. Or, you can accept that your business is exactly where your skills and your mindset allow it to be. You can accept that your staff perform to exactly the level and behave in exactly the way that you’ve taught them by accepting it in the past. You have shaped them with your culture. What you have focused on; what you have followed up on; what you have shown to be important by your actions and what you’ve allowed to go undiscussed or slip through the cracks. That is what is shaping your results right now. There is good news though. Once we accept that our business is a reflection of ourselves, we can choose to change it. Both the problem and the solution lie in your hands. But how can I be responsible? I didn’t tell them to be late to work! I didn’t tell them to come dressed sloppily! I didn’t tell them to be rude or gossip about team mates, and I certainly didn’t tell them to ‘cruise’, take it easy and never hit 98
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their targets! No. Maybe not. But what did you do the first time any of those things happened? We get what we accept, and we teach what we allow. If it happened once and you didn’t address and correct it (because you told yourself ‘Well, what’s the point? She never listens anyway’! Or, ‘If she does it again, then I’ll say something’….
but you didn’t) then you’ve taught them to do it again. Simple. As much as we complain about the incredulous things our staff do and how they might be rude, ungrateful or disrespectful, this was never about what ‘they’ did. This is about how you chose to handle it. In fact, you could almost think of their behaviour as showing you the ‘gaps’ in your management skills. They’re literally showing
you where you have a blind spot or a reluctance to address an issue and they’ll keep showing you until you overcome that reluctance, change your actions and deal with the problem. That’s just human nature. It is what it is. Do you have a staff member who drives you crazy with the same unacceptable behaviour over and over again, even though you’ve discussed it? She’s late at least 2-3 times a month. She pikes out of training with a text message an hour before, over and over again? She turns up out of uniform or wearing thongs to work at least once every fortnight? Remember this: Behind every ongoing or recurring problem is a manager who is avoiding dealing with that problem. Think head in the sand, hoping it will go away! OK, so how do we build a team of respectful professionals, who take outstanding care of their clients and stretch to exceed their targets every week? We set it up that day right from day one. 1. Your advertisement explains exactly who you are, what’s important to you, and your values around caring for your clients (as well as your values around growing exceptional stylists! It’s a two-way street.) 2. Your interview process details your core values, asks questions around that stylists’ attitudes, values and habits in each of your core areas like consultation, client education, forward booking etc., so you can make sure you’re talking to someone who shares and upholds your values and will be a good fit for your team. 3. You conduct a thorough induction process within the first 72 hours which trains them in exactly ‘how you do it here’. For E.V.E.R.Y.T.H.I.N.G. Why 72 hours? Research shows that there is a 48-72 hour window where a new hire’s mind is open to new methods and ideas while they work out exactly what will be expected of them here. They’re keen to impress and fit in so they’re working out what that will take. After that window closes (or slams shut!) beliefs have been formed, mindsets are fixed and the habits that will produce their future behaviour and results are locked in place. This is where you set them up for success….. or otherwise. Make time for a thorough induction at the start or you’ll make time for dealing with problems later. Your choice. 4. You discuss; ‘This is what will be expected of you and this is how we will measure your success. We are committed to outstanding client service in all areas and the way we measure how well we’re doing that is by tracking these essential KPIs. Your Average $ per client tracks your level of care in consultation; your retail % tracks your level of care and effort in client education and your rebooking % tracks your care in building relationships and planning your client’s future visits to ensure their ongoing
delight. We’ll chat about these things every day to ensure you stay on track, celebrate great efforts and achievements and pick up any problems early to help you be the best you can be.” 5. Walk.Your.Talk. To deliver on your promise in point #4 and lead your team to success, you will: i. Set up each day with a quick chat about today’s goals and points of focus along with something inspirational to get their mind off what happened on the way to work and on the task of being completely present and focused on the delivery of excellent service and care. ii. Review and debrief at the end of each day with a quick “How did we do?” What you’re looking for is: “My target was $X and I made $Y! AND my rebooking was 85%!” If they know you’re going to ask about results every day, they’re going to want to make sure they’re reporting good ones. iii. Sit for 10 minutes at the end (or very beginning of) each week to review the week just gone and look for what went well and why, what wasn’t great and why and what could be done differently for a better result this week. Yep. EVERY staff member, EVERY week. Without fail. If you want your staff to focus on results, then YOU must also focus on their results, constantly and in a positive but strongly guiding way. iv. The big one. Monthly or quarterly (or both, if you’re serious), do a larger review. Ask your staff member to complete a form beforehand which asks what they’re enjoying most and what they’re enjoying least about their work; what they’re doing well and where they think they need to improve; what they think they need to do differently to get that improvement; where they need more support and what they’d like to achieve by your next meeting. You also complete the same form about them
and basically compare notes and thoughts about their progress and make a plan for their ongoing development. This is your time, focused on them because they are important, to help them be the best they can be and the stylist you need them to be. 6. Mind your language. Would you be inspired if someone told you every day that you needed to sell more? That you needed to upsell treatments and colours to hit your target? That’s not why they became hairdressers! With that language you are sending the message that it’s all about the money which is hardly going to be inspirational to anyone except the salon owner and the handful of staff who are truly motivated by money. This is about values and core beliefs and commitment to your clients. It’s about uncovering what drives clients crazy and matching solutions to those problems and then teaching them how to look amazing every day, between salon visits, because that’s what it means to be a worthy, trusted, professional hairdresser and a member of this team. We educate and suggest because that’s who we are and that’s what clients need NOT because we see a price tag attached to everyone who walks in. Don’t sell; but create an amazing environment where clients are thrilled and want to buy. There’s a huge difference. In summary, the biggest influence on an employee’s performance is their relationship with their direct manager. If they are positive, excited and want to do well for you, they will. If they are not, they won’t. What you focus on signals to your staff what is important around here. If it’s not important enough to you to pay attention to their performance every day, it certainly won’t be important enough to them! Kym Krey is a Speciality Salon Business Mentor with a forte in drastically increasing profits and performance through people. If it’s time to get serious about your business and become the leader you know you can be, get in touch at email@example.com Hair Biz Year 12 Issue 3
THE PERSPECTIVE OF A SALON COORDINATOR
By Richard Tucker
There’s no denying that things have changed when it comes to running an efficient salon business. With increasing certainty, our operating environment has become uncertain, even erratic at times, and our workforce is more transient than ever before.
“A GREAT COORDINATOR IS AN EXCELLENT HOST. THEY FIND, GREET, SATISFY AND BUILD IMPORTANT RELATIONSHIPS WITH YOUR CLIENTS THAT CAN DELIVER MEASURABLE RESULTS” 100
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How has all this affected the way we work in the salon? The trends in our client’s buying habits that were once so predictable from month to month and year to year seem much less so than they were a decade ago. The appointment book can change all of a sudden as people’s work commitments shift or as they spontaneously follow trends on social media that they have seen from the day or night before. This unpredictability requires a particular set of skills and a mindset of flexibility, not only to ensure we maximize all opportunities but in some cases, in order to simply survive. Managing this unpredictability seamlessly requires a perfectly systemized approach to the daily operations of the salon. Everything we do needs to be consistent in its delivery so that clients receive an experience equal to their last visit, or even better. These systems include everything from how our telephone is answered, to how consultations are performed, clients educated, and home care regimes prescribed. Ensuring colour mixes are
consistent with the last application is vital so it is imperative that client records are thorough and kept up to date. Stock management systems are essential to ensure that both professional and retail product are available when required and that the usage of all product used in-salon is tracked carefully. Even cleaning must be systemized to ensure that the client never finds hair on the chair they’re about to sit on, that all capes are clean before gowning a client, and that no lipstick appears on glassware about to be served. The reception desk may be one of the most changeable and challenging areas of the business, demanding that numerous important tasks are managed accurately and with the flair of a great restaurant Maître D. A busy telephone must be answered, client payments processed at point of sale and appointments scheduled, but in modern times, this role often also involves the management of marketing and specifically, social media. Of course, we’d never ignore a ringing phone or leave messages unanswered, yet we may not be
so quick to respond to emails or social media messages enquiring about services and hence, opportunities may be lost without routine systems in place. The value of developing a procedure for every task in the salon should not be underestimated! A great Salon Coordinator must manage all of these systems. I see a clear distinction between the roles of a Receptionist and a Salon Coordinator. Whilst sometimes these roles are performed by the same person, typically a Receptionist role is perceived as more stationary and based at the front desk, while the Salon Coordinator moves throughout the salon to manage the client flow. As a Salon Coordinator, it’s our role to essentially get ‘bums on seats’ but if we cannot satisfy the clients’ needs and expectations of existing clients on each visit, they’re not likely to stay. As important as these tasks are, we as business owners may not be the best person to manage all of these things ourselves. It may be far more efficient to delegate the things that you personally don’t need to do to someone who is better at them or loves doing them, leaving you to focus on what you do best. A good Coordinator/Receptionist will take the call, ask relevant questions to determine the client’s needs and book them in with the operator they believe will best suit both the client’s and salon’s needs. This will impact rebookings, retail sales, schedule and client flow and requires the ability to work with many personalities and changing situations and also to know the abilities and preferences of each salon operator. Can that operator respond quickly if the client changes from a tint regrowth to an on-scalp bleach? From a solid colour to foils or Balayage? Each day brings new challenges in our quest to meet client’s ever-changing needs and try to stay on time! Valuing your time, prioritizing your workload and delegating jobs that can be done well by someone else when trained, will free you up for more important projects. Whilst stock control is an essential job, it’s definitely one that can be
delegated, as can cleaning and merchandising, rostering and many aspects of training. If you’ve always done these yourself, you may not find it easy to let go of these jobs and can certainly argue that no one does it like you, so what is the point of delegating? Well, if you’ve heard yourself complaining that you never have enough time, or that you work too many hours or can’t take a holiday, you may only have yourself to blame. Making the decision to empower those around you not only gives them a sense of achievement and an opportunity to grow, it also gives you time to work on that marketing campaign you’ve been wanting to do or evaluate the results of the last one you did. A great Coordinator is an excellent host. They find, greet, satisfy and build important relationships with your clients that can deliver measurable results. As an experienced Salon Owner, it may seem that I effortlessly swan around the salon, but as I do, I’m keeping an eye
out for anything out of order. I can spot a bobby pin on the other side of the salon floor while others fail to see a towel on the floor right in front of them! I ‘schmooze’ the clients, continuing conversations with them from their last visit, and simultaneously organizing their beverages, the way I remember they like them. I let my staff know that they can confidently recommend services because I have their back and will make sure that help is available to them. I coach, support and even counsel team members about their performance one minute and their lives the next. All this while still managing to organize the pricing of stock, current marketing campaigns and answer the phone (with impeccable precision) to ensure we make budget again. And I’ll make it look easy!
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WHICH GENERATION ARE YOU? By Geoffrey Herberg
How well do you engage with today’s ‘Me’ generation, The Millenials? Over 30 years in our industry, I have worked with the ‘TRADITIONALISTS‘, the ‘BABY BOOMERS’ , GENERATION ‘X‘ and ‘MILLENIALS’, learning along the way how to be adaptable, communicate and understand our differences and, yes, looking back, I certainly didn’t always get it right. Our industry is constantly evolving, however in order to create a sustainable hairdressing industry, we really need to understand and meet the needs of our current and future generations. What are the primary workforce generations today? Currently, five generations make up our society and each of those five generations has an active role in the marketplace. Here are the birth years for each generation: Centennials or Gen Z: Born 1996 and later Millennials or Gen Y: Born 1977 to 1995 Generation X: Born 1965 to 1976 Baby Boomers: Born 1946 to 1964 Traditionalists: Born 1900 to 1945 (3% of today’s work force) In this article I want to talk about working with Millennials, as most of the time in my role as a hairdressing educator, I have found them perhaps to be the most challenging. On talking to salon owners, I have learnt that they face similar experiences, so how do we face this generation and embrace them in our salons? Employers want to know how to recruit, motivate and retain Millennials. Educators probably want to know what they did wrong. Parents probably want to know why their Millennial is still living in the basement. Marketers want to know how to sell to Millennials.
THE “ME” GENERATION
It is widely said that Millennials were raised constantly being told how special they were and that they could become anything they dreamed of, but also that no one told them how hard they would have to work to become great. You may have also heard that in team sports, everyone got a trophy; not for excelling at the sport, but just for showing up whereas we all know that in the real world, success takes a great deal more. Millennials have also been criticized for complaining about not being able to afford a house yet spending ‘$22 a pop’ on avocado toast and $4 on coffee 102
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several times a day, swearing constantly and living with their parents while they continue to pay off their debts. In general, they are described as lacking the self-sufficiency and ‘can do’ attitude of their parents. So, what can we do to engage more of our young, valuable talent and keep them in their jobs longer, rather than looking for their next job? This is what it will take: • IMPACT: Most millennials want to know their work is important. They often feel a sense of destiny and feel that they are supposed to do something that will lead to positive change in the world. And that means many can become frustrated and look for greener pastures if they don’t believe there is positive outcome from their efforts. • LEARNING: A majority of millennials thrive on trying new things and growing. For some, the pursuit of knowledge is its own goal, while for others the emphasis is on making themselves better at what they do. Mostly they want a hands-on approach to learning. • FAMILY: More than half of millennials are motivated by making their loved ones proud of them. Those motivated by this idea try to make family a high priority, which means balancing home and work time. What is NOT engaging for the majority of millennials? • PRESTIGE: Almost 80% don’t care about fancy job titles or working for a highly-esteemed company or brand. • AUTONOMY: Almost 80% aren’t looking to be their own boss or work alone, but crave direction at this point in their careers. • MONEY: And 90% aren’t motivated by the amount they earn. It’s not that compensation isn’t important to younger workers, but the research shows it’s a satisfier more than a motivator.
How To Grow With Millennials In Your Salon 1. Give them a ‘Why‘. Clearly explain the mission of your organization. Let them know how your business makes the world a better place, and how each person’s work specifically contributes to your overall success. And then say it again ... and again. 2. Challenge them early to learn and make an impact. In the very first week, set goals that they can work toward in their first six months on the job, and ensure the goals are tied to at least one of the core goals and values of the organization. That way they are learning what is valuable to the organization and seeing the impact their role has. And then do it again... and again. 3. Worry about their wellbeing. Many millennials haven’t learned how to shut off. While they may have lots of energy, young people need to be encouraged to take their vacation days, turn off the computer for at least twenty-four hours on the weekend, and go out regularly with friends or family to recharge their batteries. Millennials should learn to balance, and it’s a manager’s job to help them adopt that skill. The upside is that Millennials are also tipped to reshape the workplace with their fresh views and expectations, and it’s our jobs as leaders to make the adjustment. The leaders who embrace this new workplace revolution will win, and those who continue to treat everyone the same will eventually be put out to pasture. Don’t do what you have always done; you will never achieve growth or sustainability. Getting to know each of the people on your team, what inspires and motivates them and what they want to achieve in their job and in life, can help you to create a workplace that attracts, engages and retains the best of our Millennial generation. Until next time, Geoffrey Herberg www.geoffreyherbergeducation.com.au
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SOCIAL MEDIA FOR SALON SUCCESS By Steph Johnson
As the Production Leader at Tailor Group, a Melbourne Digital Marketing Agency, I was given the amazing opportunity to tour with the team at Paul Mitchell in February. During this experience I got the chance to talk with salon owners in Melbourne, Sydney and Brisbane about digital and social media marketing. At Tailor Group, we work with businesses of all sizes to research, strategize, execute and analyse their digital marketing across the beauty, cosmetics and hair industry. The standout issue I’ve noticed when talking to salon owners was how many salons do not have an online booking system on their website. If your business is going to put the time into growing your social presence, it is extremely important that you allow your potential customers to continue their booking journey online. As soon as we ask someone to call the business, they make a mental note to do this in the future, and sometimes never do. There is so much room for error in this method, which is how we lose potential customers without even knowing it! If you have an online booking system, it allows your new customer to continue their online 104
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journey by making a booking straight away. Some of the feedback I received is that it can be very difficult to quote someone without seeing their hair first. If this is the case, I would recommend that your website take consultation bookings only until the client has created their own user profile. Once the new customer has come in for their consultation, you are able to quote them and book them in for their appointment. Alternatively, many salon software programs identify the online booking with a different colour etc, to give you the opportunity to double-check the booking. A call to the new client with a few questions can help you identify things like length, thickness and desired end result, so you can better judge the time required for the service. You could say something like:
“Thanks for your booking. I just need to ask a few quick questions to confirm that the time allocated will be sufficient for you. Can you tell me….”. Considering the amount of money to potentially be made from these bookings, it is well worth the time to do this and it also gives you the chance to connect with the caller and welcome them to your salon. The hot topic of the day, however, had to be Instagram. We all know that Instagram is huge for business as a cost-effective marketing solution, but not everyone is sure on how to manage it internally. Social media marketing truly is a full-time job, and there is no point working on your social media if you are not going to do it well.
“THE STANDOUT ISSUE I’VE NOTICED WHEN TALKING TO SALON OWNERS WAS HOW MANY SALONS DO NOT HAVE AN ONLINE BOOKING SYSTEM ON THEIR WEBSITE.”
Aside from finding an agency like Tailor Group to manage your social media for you, here is how I would recommend breaking it down in your salon: • Content – Content is king, we all know that! This is how you are showcasing your work and aesthetic to people who have not yet visited your salon and making that important good first impression. I would suggest that firstly, you invest in an easy to use DSLR camera. This will ensure that all before-and-after images are on the same SD card so that your content is not scattered across many staff member’s phones. It also ensures that your images are extremely high quality. If your new audience have not yet visited the salon, they’ll relate the quality of the image to the quality of your work, so the DSLR camera will be worth its weight in gold! Secondly, I would recommend choosing a team member to be responsible for taking a photo when someone walks in and when they leave. This will ensure that you don’t miss any of your spectacular transformations! Not to mention, this staff member will get better and better, the more experience they get. • Engagement – Social media is called SOCIAL media for a reason. If you want to grow followers on Instagram, you need to start
interacting with other users. I recommend starting with a friend of a friend: engage with them (like/comment/follow) and find one of their friends to do the same to. This ensures that your followers are all around the same area. Just be careful not to jump over to their best friend in the US, which is not the right audience for you! I would recommend delegating this task to another staff member and letting them know that they will need to make this a regular part of their day. We recommend spending around 15 minutes, 4 times a day. • Posting – With the new Instagram algorithm, our feeds on Instagram are no longer in chronological order (appearing from newest to oldest); the posts now appear in what Instagram thinks that you would like to see most, based on your previous activity, like the accounts you often Like the images of. By posting at least once a day, you are giving your audience more of a chance to double tap (Like) your images and therefore you are more likely to appear at the top of their feeds, which in turn, creates more likes! Choose a team member to be in charge of this important role and ensure your Instagram profile is showing as a business, so you are shown important stats, such as
when your audience is most online each day, and correlate posts accordingly. • Responding – Naturally, if everyone is doing well with posting, engaging and creating content, you will start to receive an increasing number of comments and DM’s. I recommend that the salon owner be responsible for replying to these. If the salon owner is kept abreast of these interactions, they can better scope what potential clients are requesting, and have a bigger picture of what the salon might need to adjust in order to encourage more bookings and which products will fly off the shelves. If working with a professional digital agency is out of the budget, the main takeaway from all of this is to split up the jobs to create shared responsibilities. This ensures that no member is too overwhelmed, and together you can create a system that runs like clockwork. Not sure where to start? Consider a consultation at Tailor Group, where we can create a framework for your new and exciting voyage into successful digital marketing! Contact: Steph@tailorgroup.co www.tailordigital.co
Hair Biz Year 12 Issue 3
THE RISE AND RISE OF CHATBOTS By Estelle Oliveri
MOVE aside Email Marketing. We are in the era of CHATBOTS! Haven’t heard of a chatbot? Chances are you have engaged with a chatbot without knowing what it is. A chatbot is a computer program which conducts a conversation via auditory or textual methods. Still confused? If you’ve purchased something in the last 8 months, you may have received an automated conversation window pop up in your Facebook Messenger to chat with you about your purchase or provide you with further information. The conversation is directed at you, and you don’t feel like you’re at the end of an email blast. As a result, businesses have the ability to interact directly with the client and achieve much higher conversion rates.
FACEBOOK MESSENGER IS THE FUTURE…
Over the last 18 months, Facebook has seen individuals shift from conversing with each other on Facebook itself to their complimentary app Facebook Messenger. This is the result of the average individual having over 300 friends on Facebook, but only conversing on a day to day basis with approx. 20 close friends. It is also the result of individuals being bullied and comments or conversations requiring a more private audience. More and more individuals are moving their social circles to engage on the private Messenger network, which means this is now the platform to engage directly with prospective clients. With over 1 billion active users on Facebook Messenger, this platform cannot be ignored by businesses.
FACEBOOK MESSENGER AND YOUR SALON
It’s become common practice for many prospective clients seeking more information about a service to contact a salon via Facebook Messenger. This movement has been led by Generation Y, who prefer to connect with businesses via social media channels rather than call. What many salons find frustrating, is people contacting their business via Facebook Messenger and asking common questions that can be found on their website or requesting appointments which can be made via an online booking system or simply contacting at odd times out of business hours, when a response cannot be provided quickly enough to the potential client. An automated conversation with your business in the Facebook Messenger app can be the 106
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answer to these common issues encountered. Imagine having your very own virtual “salon concierge” who takes care of your salon Facebook messages and directs individuals to find the information they are seeking or make an appointment with your online booking system? Without you doing a thing! Sounds luxurious and professional, right? It is. This is your chatbot. And it’s incredibly powerful. You will always have a few individuals who will want to ask a difficult question your “salon concierge” cannot answer, and your team can respond in due time. What’s super exciting about chatbots is that once an individual starts a conversation with your chatbot, their Facebook Messenger name is saved as a Facebook Messenger subscriber to your salon. Similar to an email marketing campaign, you can send a broadcast message out to your Facebook Messenger subscribers. As most individual’s email inboxes are oversaturated with email marketing campaigns, Facebook Messenger broadcasts are more novel and have an opening rate of 95%. Unlike emails which have an opening rate of less than 15%. This means the advertising campaigns broadcasted to your subscribers on Facebook Messenger are more likely to be seen, and engaged with by your subscribers. WINNING!!!
Chatbots, can be a little confusing to setup, however once setup, your “salon concierge” does most of the hard work for you. With only 39% of marketers globally assisting businesses with chatbots, this is your opportunity to shine and thrive above your competition in the digital space and keep the virtual conversation rolling with Generation Y and the awakening Generation Z. If you don’t have a savvy marketer who can setup your chat for you, reach out to Hairpin Digital. We create chatbots for salons. We’ll help you with chatbot setup and ongoing broadcast to your growing subscriber Facebook Messenger list. Continue the conversation with all things chatbot and social media in our Facebook Group – Salon Social Media Group. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or go to www.hairpindigital.com to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.
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HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...
Published on May 21, 2018
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...