Year 12 Issue 2
I N T R O D U C I N G C O L O R F R E S H C R E AT E I N S P I R E . C R E AT E . S H A R E
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TROY AND ZARA HUMOUR AUSTRALIA!
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PILOROO CLIVE ALLWRIGHT & KELLY GRANT THE M COLLECTIVE LAURA MACLEOD & MELISSA RISSMAN
& SECRET SALON SOCIETY
BRODIE & THE ROKSTAR CREATIVE TEAM JENNI TARRANT / BOND HAIR RELIGION DENNIS LANGFORD / TONI&GUY PAULA HIBBARD / PAULA HIBBARD EDUCATION DARIO COTRONEO / DCI EDUCATION THE SECRET FOX THE FOX AND THE HAIR
RYAN KING / NATHAN YIP / TOM WHITE
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Supplying the Hair & Beauty Industry since 1974
Australian International Industries
OPEN FOR ENTRY ONLINE! THE BENCHMARK OF CREATIVE AND BUSINESS EXCELLENCE
AUSTRALIAN MAKEUP INDUSTRY AWARDS
2018 CATEGORIES PHOTOGRAPHIC
Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year Fantasy Make Up Artist of the Year Body Painting/Airbrushing Make Up Artist of the Year Screen/TV Make Up Artist of the Year Special Effects/Simulation Make Up Artist of the Year Peoples Choice*
Best Make Up Business Thinker of the Year Best Make Up Educator of the Year - Individual Best Make Up Educator of the Year - Organisation Best Independent Make Up Brand of the Year Media Darling
ICONIC Make Up Icon – Nominated
AMIA Artist of the Year
Chosen from winners of the Photographic Categories
*PLUS ALL FINALISTS COLLECTIONS WILL BE DISPLAYED AT THE 2018 BRISBANE HAIR AND BEAUTY EXPO AND ATTENDEES WILL BE INIVTED TO VOTE FOR THE PEOPLES CHOICE PHOTOGRAPHIC COLLECTION ON THE DAY OF THE AWARDS – 29TH JULY 2018
IMPORTANT DATES CLOSING DATE FOR ENTRIES: 4th May 2018 FINALISTS ANNOUNCED: 11th June 2018 GALA AWARDS COCKTAIL PARTY Sunday 29th July 7.30pm til late Madame Hedges, Cloudland, Brisbane
ON THE COVER
36 Bridal Hair – Knowing Your Face Shape By Lorna Evans
10 Editors Letter 22-28 Industry News 84-85 Hair Shop
INTERNATIONAL FEATURE 12-14 The Grand Master – Angelo Seminara
FEATURE 16-19 RAW Celebrates 20 Years 20 10 Minutes with Simone Lee 38 To Perm or not to Perm By Nadine Johns-Alcock 40 The Full Spectrum By Kristina Russell 42 In Salon Training By Kym Krey 52-54 When Disaster Strikes
EVENTS 30 Finalists Announced for the 4th Annual Australian Hair Industry Awards 32 HOT SHOTS TEAM 2017 Finalists Announced 62 Colour with Care 64 Hairdressing Industry Celebrates A Sustainable Future 66 Brisbane Hair & Beauty Expo 2017
PROFILE 34 What’s going on at Reeves & Co? 44 Piloroo 68 A Delectable Dish 70 KMS Continues to Lead the Pack 72 Luxury at it’s Finest By Natoshua Johnson 74 Lets Celebrate – De Lorenzo 76 ghd Platinum 86 Salon Saviours
48-50 Fast Track Training
COMPETITION 46 Session Therapy with Brad Ngata 60 Pierrot’s Model Search 2016
SALON PROFILE 56 iHair Studio 58 Envy & The Barbershop By Sherridan Kyle
COLLECTIONS 78-79 Botanical Persuasion, NSW TAFE
80-81 Intensity By James Earnshaw, Francesco Group
BARBERING 82 Roadtest – The Beret Clipper, Wahl
88 Is 2 Better than 1 By Steve Corthine 89 Disruptive Trends By Tracey Hughes 90 Facebook, Instagram, Pinterest & Celebrity Product Endorsement By Kirstie Stafford
92 Our Industry By Kelly Kent 94 Your Facebook & Instagram Posts Suck… And here’s Why By Estelle Oliveri 96 Building Business with Storytelling By Neil Osborne 98 Get Acquainted with Snapchat By Susan Patel
MADE IN KOREA MADE IN KOREA
O OF F S ST TY YL L II N NG G
H E A L I N G S TO N E H E A L I N G S TO N E TECHNOLOGY™ TECHNOLOGY™
GG A ITNI N RT BA V IVBI R
ABSOLUTE STYLING ABSOLUTE STYLING Fo r m o r e in f o rm at io n co n t act you r a c c ou nt m a na g e r on 1 3 0 0 6 5 2 7 9 7 or i nfo@g l a m pal m . c o m . au Fo r m o r e in f o rm at io n co n t act you r a c c ou nt m a na g e r on 1 3 0 0 6 5 2 7 9 7 or i nfo@g l a m pal m . c o m . au
HAIR BIZ PUBLISHER
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ADVERTISING MANAGER Nina Barbara email@example.com
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CONTRIBUTORS Kym Krey Linda Woodhead Tim Moore Kristina Russell Geoffrey Herberg Leanne Galea Caterina Di Biase Lance Liufau Steve Corthine Paul Frasca Kirstie Stafford Marie Drever Narelle Lancaster Tahlia Shorter Estelle Oliveri
There’s a whole lotta love around the industry at the moment, with so many wonderful salons proudly bathing their spaces in the colours of the rainbow. Commonly associated with our LGBTQ community, the rainbow is symbolic of peace, acceptance, diversity and unity with each colour having specific meaning: Red = Life Orange = Healing Yellow = Sunlight Green = Nature Turquoise = Magic/Art Indigo = Serenity Violet = Spirit
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PUBLISHED BY mocha publishing
HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.
In the spirit of the rainbow, in this issue we proudly introduce the Dresscode Project. Created when Toronto hairdresser, Kristin Rankin, realised that the wonderfully transformative experience of a fresh new haircut, could often be a scary and difficult one for many in the LGBTQ community, she knew something had to change. Kristin was determined to create a safe space for all to be able to look in the mirror and smile and leave feeling ‘a million bucks’. She was then inspired to reach out to other salon owners to form a collective of sorts- and the Dress code Project was born. Today, The Dresscode Project is an online directory of likeminded salons around the world where anyone within the LGBTQ community can go to find a safe space salon closest to them. Leading the way with this initiative in Australia are Brett Albury and Brett McKinnon from Murphy Gozzard community who have now been joined by an ever-growing list of Australian salons. Read all about this wonderful story and how pioneering hair peeps are ensuring our industry is making everyone in their community feel welcome and valued. Get a glimpse into the future of education as we take a look through the eyes of Ruth Browne, highly experienced educator and industry veteran. We introduce some exciting new contributors this edition with salon industry coaches Emma Greyson telling us why worrying what our clients think of us is killing our business, and Carissa Hill teaching us how to get more bookings from our Facebook pages.
We keep the social media education coming with Estelle Oliveri giving us the lowdown on Facebook’s latest change of algorithm and how it affects your business, Hair Biz favourite Geoffrey Herberg shares his leadership wisdom and Ms Sparkle herself, Julie Cross drops in to remind us that in this high-tech world, we need to be the high touch experience our clients crave. And…. what are you doing in August? Well, you’re heading to Hawaii, that’s what! Join your industry favourites and the Mocha crew and come and get a dose of education and motivation with our first ever Club Mocha event. You’ll hear outstanding speakers, join in fun team activities and relish in more than a little rest and relaxation with your hair industry buddies. It’s going to be HUGE! And last, but definitely not least, don’t miss HairBiz Forum Sunday 29th April, followed by our industry night of nights, the AHIA awards in all their glittering glory. Head to the website to grab the last few tickets and make sure you’re in the room!
See you there!
Kym Krey Editor email@example.com
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4BOND N’ PLEX is unique, revolutionary and ideal for any salon. Rebuilds, Fortifies and Maintains the hair bonds from the inside out. For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | Fax: 03 9764-9709 | Email: firstname.lastname@example.org follow us on facebook.com/AIIHAIRANDBEAUTY
INTERNATIONAL FEATURE 12
Hair Biz Year 12 Issue 2
JOSEPH FERRARO By Kym Krey
Australian-born UK hairdresser, Joseph Ferraro is known for his passion, vision and commitment in all things hair related.
An expert cutter and colourist and 2016 North Eastern UK Hairdresser of the Year, he combines his busy schedule at Joseph Ferraro Hair, Harrogate, with a full diary of fashion shoots, educational seminars, and live hairdressing shows. He’s a former FAME team member for the Fellowship for British Hairdressing, as well as a Sebastian Professional Cult Team member with an eye for detail that ensures he is a regular on stage at events like Salon International and Pro Hair Live, as well as backstage at London Fashion Week. But it’s his Australian roots which provided the stimulus for Joseph’s latest BHA collection, Alura, inspired in his words by the strength, power and spirituality of the indigenous Northern Territory tribe of the same name. For a young Aussie guy who wanted to be a professional footballer, he’s certainly made his mark on the global hair scene! HairBiz Editor Kym Krey spoke with Joseph recently to discover more.
“YOUR MIND IS SUCH A POWERFUL TOOL WHEN USED CORRECTLY. I ALWAYS TRY TO SEE THE POSITIVE IN EVERYTHING AND GO FOR WHAT I WANT TO ACHIEVE.”
JOSEPH, YOU WERE ORIGINALLY FROM AUSTRALIA BUT NOW LIVE IN THE UK. HOW DID YOUR JOURNEY TAKE YOU TO BRITAIN?
I did all of my apprenticeship in Sydney and worked on the salon floor for a reputable salon in the city. I then travelled to Europe with my friends, stayed in London and worked on a two-year visa. The rest is history! 15 years later, here I am with two salons in the lovely town of Harrogate.
HOW DID YOU FIRST GET INVOLVED IN THE HAIR INDUSTRY?
Both my parents are hairdressers and I
guess the industries in my blood. From the minute I started in Sydney, I fell in love with all that it offered.
WAS HAIRDRESSING ALWAYS A PASSION?
I can’t say I wanted to become a hairdresser at first. I was playing semi-professional football and this was something I wanted to pursue and play professionally. When this wasn’t the case, I then thought I wanted to work in the hospitality industry but soon decided it wasn’t for me. So, I tried hairdressing and it was a perfect fit for me - I now live and breathe hairdressing. I love it and it’s given me so many fantastic opportunities.
YOU LIST YOUR FRIEND, BRUNO MARC AS HAVING HAD AN INFLUENCE ON YOUR CAREER SUCCESS. HOW SO?
Bruno is a very close friend of mine and someone I really look up to in the industry. He was my manager in 2011 when I was part of the Fellowship for British Hairdressing’s FAME team and we had a brilliant year together. Not only did he teach me a lot in my skills, he taught me a hell of a lot in business and still does. If it wasn’t for him, my business wouldn’t be where it is today. I have a lot to be thankful to him for.
YOU ALSO MENTION ANTHONY ROBBINS AS HAVING INSPIRED YOUR GROWTH. HAS SELFDEVELOPMENT ALWAYS BEEN A STRONG THEME IN YOUR LIFE?
Yes this is something I came across when I was in high school back in Sydney. I was going through what at the time I thought was a hard spell, so I really wanted to better myself and I saw something advertised about Anthony Robbins. I bought my first inspirational DVD. I believe that what you Hair Biz Year 12 Issue 2
cont’d from page 10
THINK is what you RECEIVE. Your mind is such a powerful tool when used correctly. I always try to see the positive in everything and go for what I want to achieve.
YOU JUGGLE RESPONSIBILITIES AS AN AMBASSADOR WITH BOTH GHD AND SEBASTIAN PROFESSIONAL AS WELL AS YOUR BUSY SALON AND FASHION SHOOTS. HOW DO YOU FIT IT ALL IN?
The answer to this question every time is my team. It’s all about building a team that you can trust to look after all the clients that walk through the door. I spend a lot of time training my team in the kind of service and skill level I expect from them all. I honestly couldn’t do everything I do in the industry without them. I believe my team work just as hard whether I’m in or out of the salon, which is fantastic.
YOU NAME SINGER/ SONGWRITER PALOMA FAITH AS THE CELEBRITY CLIENT YOU’D MOST LIKE TO HAVE. SHARE WITH US WHY THIS WOULD BE AN AMAZING EXPERIENCE FOR YOU.
I always love her hair and she looks like she would be so much fun to be around. She always has beautiful hair and is daring to be different.
YOU’VE HAD GREAT SUCCESS RECENTLY, BEING NAMED AS 2016 NORTH EASTERN HAIRDRESSER OF THE YEAR AND WERE FINALIST AGAIN IN 2017. WHY DO YOU FEEL AWARDS SUCH AS THESE ARE SO IMPORTANT TO A HAIRDRESSING CAREER?
I started in 2010 when I entered my first British Hairdressing Awards and I was Finalist. From then, I was addicted. I have now been a finalist six times and won North Eastern Hairdresser of the Year in 2016 which was an incredible feeling and achievement in my career. I believe it’s great for my team to be part of something so creative and it pushes me and my team to 14
Hair Biz Year 12 Issue 2
be better and better each year. I also believe it helps attract great quality staff members to want to be a part of the salon group. A lot of my team love competition work. Last year we also won the Wella Trend Vision Gold Place which was fantastic for the salon brand.
YOUR 2017 COLLECTION FOR THE BHA’S, ALURA, WAS INSPIRED BY YOUR AUSTRALIAN HERITAGE AND NAMED AFTER AN INDIGENOUS TRIBE FROM THE NORTHERN TERRITORY, WHO YOU DESCRIBED AS STRONG, POWERFUL AND SPIRITUAL. TELL US HOW YOU CAME TO BE INFLUENCED BY THE ALURA PEOPLE.
I came over to visit my family last year after my 2016 win and wanted to have one month off clearing my mind. I sometimes feel when you clear your mind, the best ideas come to you. I was in Darling Harbour when I saw an indigenous man playing the didgeridoo and my idea came from the paintwork he had as makeup. So, my idea stemmed from make-up and rolled on from there. I then looked into tribes from Australia and I liked the sound of the Alura people.
DESCRIBE FOR US THE PROCESS OF TRANSLATING THIS INSPIRATION INTO YOUR COLLECTION.
I don’t always think hair has to be the first thing as your inspiration. The inspiration for my 2017 collection started off with the makeup idea and then it develops. When I have the idea I then research into things a lot deeper, then the hair side of things starts to take place.
WHAT ELSE HAVE YOU SET YOUR SIGHTS ON ACHIEVING EITHER IN LIFE OR CAREER?
My big goal is to win North Eastern Hairdresser of the Year three times so I then enter the Hall of Fame. I want to keep achieving and winning major industry awards with my amazing team. www.josephferraro.co.uk
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THE BALAY LAMA CANDY SHAW HEADLINES AT HAIR EXPO
It’s hard to argue that Balayage is a technique that has changed the course of professional hair colouring. Some say that just as foil highlighting took the place of pulling hair through a cap, balayage is taking the place of traditional foil highlighting in salons around the globe. Leading the charge in the Balayage Revolution is Candy Shaw, or ‘The Balay Lama’ as she’s known throughout the US. Educated in Paris, Candy is widely credited with ‘Americanizing’ the French Technique, having taught tens of thousands of students in her Academy in Atlanta and at trade shows and in salons worldwide. Candy developed Sunlights Professionnel Balayage Lightener, and its companion educational kit, The Balay Box, to fill a real need for practical, grass roots education on the technique. Says Candy, “Balayage is much faster than foils. An experienced Colourist can paint a full-head of highlights in about ten minutes compared to upwards of an hour for foils, vastly improving a salon’s bottom line”. “Second, Balayage is more profitable than foils. Not only because it can be done much faster but also because a salon can charge a premium for the service since it’s trending. Third, balayage is much ‘greener’ than foils with much of the foil used in salons ending up as landfill. Overall, balayage consumes much less fossil fuel and emits much less greenhouse gas. It’s a ‘greener’, more sustainable practice. Finally, and perhaps most important, balayage is more fun than 16
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repetitive foil highlighting. Balayage allows a stylist to release their inner artist as they paint their way to financial freedom”. Candy will be headlining at Melbourne’s Hair Expo, sharing her tips, tricks and techniques to help hairdressers master the hand-painted art and create vastly more profitable salons in the process. Hair Biz Editor, Kym Krey spoke with Candy recently to learn more.
FOR THOSE WHO MAY NOT BE FAMILIAR WITH YOUR HISTORY, WHO IS CANDY SHAW?
Candy Shaw is a wife, mother of three and a thirty-five-year hairdresser. More than being a salon and academy owner and manufacturer, I consider teaching and mentoring my most important job. With the influx of social media now being most stylists’ classroom, I pride myself in teaching at the highest level of professionalism. “To teach is to learn twice”. If you get to know me well, you will learn that I give my knowledge unselfishly and love representing the women of our industry in America with grace. I am a no-nonsense
“HE WHO TRAINS BEST WINS…! SET YOUR OWN TREND IN YOUR MARKETPLACE AND YOUR COMPETITION CANNOT CATCH YOU!”
woman who will hug you and spank you. I am the daughter of a sixty-year behind-thechair, world-champion hairdresser, so all my life I have tried to live up to my father’s legacy and represent my hair heroes as the next generation of entrepreneurs.
BALAYAGE AS A COLOURING TECHNIQUE HAS BEEN POPULAR FOR SOME TIME NOW IN AUSTRALIA AND NEW ZEALAND. WHY DO YOU THINK IT CONTINUES TO DOMINATE AS A MUCHREQUESTED TREND?
Balayage is like the little black dress…. it’s not going anywhere! Consumers love the natural, beautiful results and the youthfulness it brings to their hair and their look. Hairdressers love Balayage because it’s faster, more profitable, ‘greener’ and most importantly, fun! It allows us to earn a better living and have a better life, all while letting us be artists. Balayage is addictive and if you aren’t painting hair in the next two years, you will not be relevant. Consumers have figured out the difference between a good “paint job” and an extraordinary one. They will stop at nothing to buy the best since it is still relatively new and different.
FROM A STYLIST’S PERSPECTIVE, WHAT ARE THE BENEFITS OF MASTERING THE BALAYAGE TECHNIQUE?
Mastering Balayage has a bit of a learning curve. Like any skill, it takes practice and continued education to become proficient. The benefits of my ‘tips and tricks’ teach the hairdresser’s eye how to see color placement. Because foils are mostly horizontal, learning where hair falls in a Balayage is key. Foil lines are like spaghetti in the hair and Balayaging rides the ridges of the hair and is more like lasagna. Through my education, I teach the stylist first to cut the hair and then master painting the canvas of layers and shapes. Once they master that, the looks you can achieve are endless.
ARE THERE ANY COMMON MISCONCEPTIONS THAT YOU HEAR FROM STYLISTS ABOUT BALAYAGE?
For years, stylists have been trained on ‘white’ foil highlights, so the misconception is that you can’t get hair light enough with Balayage. Most situations, however, are typically user error. I continue to coach that it is not as easy as slapping lightener on the hair and expecting it to lift like a foil. There are techniques and tools needed for open-air hairpainting. Like any successful recipe, you must understand you cannot cut corners on ingredients or cooking time, otherwise your soufflé will fall! I can do anything with a paint brush that I can do with a foil, just in half the time for twice the money!
WHAT IS IT ABOUT SUNLIGHTS THAT MAKES INCLUDING BALAYAGE ON THE SALON SERVICES MENU A NO BRAINER FOR STYLISTS?
Sunlights is a hero product! It can be mixed with any creme developer of any colour line a stylist carries. One reason it’s a ‘no brainer’ is because the initial financial commitment is very minimal for the stylist. You simply cannot paint hair with a foil lightener very well. The makeup of the ingredients of foil lighteners has high concentrations of silica (sand). Silica causes pockmarks and micro dots in your Balayage. Sunlights is a Kaolin (clay) based lightener, allowing for easy smooth application and maximum lift. I believe stylists should invest in quality products for quality results! One jar of Sunlights can yield a 500% return on your investment. And what makes my product great is the education I have to back it up. Far too often, Stylists buy things at hair shows hoping they will work. Sunlights performs! It leaves hair feeling amazing, and well... it’s made by A hairdresser for ALL hairdressers! I’m pretty proud of that.
WHAT ARE THE BIGGEST EVERYDAY HURDLES THAT YOU SEE STYLISTS STRUGGLING WITH IN THE SALON AND WHAT DO YOU SEE AS A POSSIBLE SOLUTION?
I could spend a week answering this very question. For the sake of time, I will zone in on a few of my pet peeves of why stylists sometimes can get in the way of their own success. First, we as an industry don’t think we are worth what we charge. We have let our customers back us into the corner for discounts and bargaining. For instance, putting the word “Partial Head” on our service menus is a mistake. We don’t do “partial haircuts”, we don’t buy a partial meal at a restaurant or a partial painting from an artist! Why do we call it that? Partial to me means half of a good thing or half price. In the language of Balayage, the artist may only paint 10 strokes of highlights. Does that make it less valuable or good? No, it is ART. Your wisdom and knowledge are what you charge for, therefore others should not feel you are not worth what you charge. My advice is to position Balayage in your salon differently than you do foils. Position it more like a boutique service and never use verbiage such as half head, ¾ head or partial. That is like putting a “trim” on your menus for haircuts. Should a trim be cheaper? No, you DON’T charge for what you put on the floor, but you charge for what you leave on the head! Your brush stroke to paint is faster than foiling but the level of knowledge required to do it well is greater. Don’t be afraid to charge.
“IF YOU GET TO KNOW ME WELL, YOU WILL LEARN THAT I GIVE MY KNOWLEDGE UNSELFISHLY AND LOVE REPRESENTING THE WOMEN OF OUR INDUSTRY IN AMERICA WITH GRACE.” Also, sadly our industry has taken on casual Friday as a daily regimen. You simply cannot go to work in bedazzled sweatpants and flip flops and expect to be a power player. As an authority on beauty, you must look like the most important person in your life is visiting you every day instead of showing up to work late, with a coffee in hand, hair in a bun on top of your head. If you want to build a huge clientele and get invited to do celebrity work and fashion weeks, etc., you have to first take a long hard look at yourself and become the best brand of you that you can be! We discount ourselves and give it away… we must stop with that mindset and think like CEO’s of ourselves.
FINALLY, WHAT TRENDS DO YOU PREDICT WILL BE BIG IN HAIR FOR 2018?
Rainbow colours are so yester-year! They are being replaced by soft pastel tones and muted mauves and blended multi-tones. Balayage is not going anywhere; it is still one of the most frequently requested salon services. I believe, at least in America, women are going to start cutting their hair again. Sharp, crisp, square bobs with center parts with waves are driving our profits in the salon. Trends of style will be lots of lace and glitz again, women are sexier than ever, have more resources and are spending money on themselves again. As stylists, our trend this year has to be a heightened awareness of customer service and education. We must encourage our clients to come see us more often for tweaks of their look. With Amazon down the throats of all the brick and mortar stores, we have to add tremendous value to our work and their need to have us! The greatest way to stay on top of your game is education. He who trains best wins…! Set your own trend in your marketplace and your competition cannot catch you! Candy Shaw will appear at Hair Expo Australia 2018 in Melbourne, where she will present a Look & Learn session on her Balayage techniques, a hands-on balayage ‘hair painting’ workshop, as well as a presentation on the Main Stage. For more information and for tickets, visit www.hairexpoaustralia.com
Hair Biz Year 12 Issue 2
10 MINUTES WITH
BRAD LEPPER! Brad Lepper is a globally recognised Stylist and Educator, travelling the world as ghd Ambassador and Sebastian Professional International Artist, to deliver education to his ever-expanding tribe. He’s been honoured as a Finalist in Hair Expo AU/NZ Men’s Hairdresser of the Year, Industry Men’s Hair Stylist of the Year and L’Oreal Colour Trophy Supreme Hairdresser of the Year as well as being awarded Silver Placegetter in Wella Trend Vision Awards. Brad is the personal hairstylist for some of New Zealand’s top celebrities and musicians and has directed hair for shoots with the All Blacks Rugby World Cup Jockey advertising campaigns, and for magazines such as Remix, Mindfood Style, The Journal, Viva, and Woman’s Day.
“EACH PERSON IN MY SALON IS THEIR OWN ARTIST AND LIKE A TATTOO STUDIO, EACH ARTIST DRAWS THEIR OWN CLIENT.” 18
Hair Biz Year 12 Issue 2
With over seventeen years of industry experience, Brad is also the Owner and Creative Director of Auckland based salon, French Revolver Studio – a concept salon and creative hub renown for the fusion of art and fashion. Hair Biz Editor, Kym Krey spent 10 Minutes With…Brad Lepper.
BRAD, TELL US ABOUT YOUR VARIOUS ROLES IN THE INDUSTRY TODAY:
Sebastian Professional Global Artist, Creative Director of Sebastian Professional ANZ, Brand Warrior for GHD and Owner of French Revolver Studio in Auckland.
TO HELP US GET TO KNOW YOU A LITTLE MORE, TELL US A LITTLE ABOUT YOUR UPBRINGING.
I grew up in Manurewa, South Auckland and left school at 16 years old as I felt school was boring and limiting. I was surrounded by amazing culture, food and colour which still inspires me today. Starting my apprenticeship at the age of 21 in Papatoetoe salon Mark & Co, I had the best mentor and friend who kept me focused and expanded my mind. My dad worked in a factory and my mother in real-estate and both are very supportive of what I do, As parents, my wife and I know how you want your children to follow their dreams and support them in doing that.
HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY?
I went to as many courses as I could and failed a lot, and from these failures I learnt more about what I couldn’t do and tried to understand how I could make this better. I got into the finals for the second competition I ever entered but had to pull out due to my model being overseas at the time of the competition. The next day I was asked if I would apply to be on the Sebastian Professional Artistic team for New Zealand which was a dream come true for me.
WAS HAIRDRESSING ALWAYS YOUR CAREER OF CHOICE?
DESCRIBE YOUR IDEAL SUNDAY FOR US:
YOU OWN RENOWNED AUCKLAND SALON, FRENCH REVOLVER STUDIO. WAS SALON OWNERSHIP ALWAYS PART OF THE PLAN FOR YOU?
WHAT’S STILL ON YOUR BUCKET LIST TO DO OR ACHIEVE?
Yes, it’s always been a passion of mine. When I was 13, I wrote an essay on what I wanted to do when I grew up and it was hairdressing. But before hairdressing, I first tried to be a music store guy, a labourer hand, mechanic, shift worker, then finally a hairdresser.
Yes it has always been a passion of mine to make sure that the industry has a strong foundation and to allow stylists to grow and develop. That is why I always thought the only way to implement this change would be to open a creative hub of my own.
TELL US WHAT’S UNIQUE ABOUT FRENCH REVOLVER STUDIO.
Each person in my salon is their own artist and like a tattoo studio, each artist draws their own client. We are more like a family than work colleagues and there is no hierarchy in our culture.
YOU’VE BEEN ACKNOWLEDGED WITH VARIOUS INDUSTRY AWARDS. WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
Having my team named as NZ Creative Team of the Year 2017. When your team achieves an award, I feel it speaks louder than an individual award. To watch these guys knock out three photo shoots in one day, over 21 looks, all working together is absolutely beautiful.
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU HAVE CONSIDERED?
Some sort of teaching or education. What are three things you’re passionate about: - To help people develop and grow their individual skills - To evolve the industry - To challenge perspectives and break boundaries.
Getting up super early and jumping into my Jeep with the kids and wife, the surf boards on top, a packed lunch and stopping for a coffee on the way heading up to somewhere like Pakiri or Forestry, having a surf and stopping on the way back home at the Leigh Eats takeaway for fush n chips and ice cream with the kids.
The bucket list keeps on moving because I’m always trying to change, develop, rethink and learn. So hopefully the bucket list of creativity never gets full.
WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING THAT’S EVER HAPPENED TO YOU AT WORK?
I was working in a salon and my boss had to run home because of a sick child and told me to cut someone’s hair with a “twist and cut”. I had never done this technique before. So, for the first section, I twisted the hair and cut the tip of my finger off and then got rushed to hospital. And I don’t know where that piece of skin went!
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?
I sometimes wear fake glasses because I can’t get real ones as I have 20/20 vision. I also like hip-hop and rap.
WHAT MAKES YOU LAUGH?
My kids and wife.
WHAT’S YOUR GREATEST FEAR? Running out of time in life
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
To help every hairdresser understand their own ability to achieve their personal greatness. email@example.com Hair Biz Year 12 Issue 2
IND US TRY NEWS
NAPOLEON MAKES MAKE UP ARTISTY AFFORDABLE Good news for all aspiring makeup artists! Napoleon Perdis Makeup Academy has introduced a new payment plan for their Certificate in Fashion, Glamour and Bridal Makeup Artistry course. Students can pay over a 9-week period, in a series of $99 weekly payments after an initial deposit of $499. PLUS Tools of the Trade exclusive to students can now be purchased using Afterpay! Offering a modern, on trend and innovative take on beauty education, Napoleon Perdis’ Academy workshops and courses have led the field for over 20 years. Other courses and workshops offered include Advanced Certificate in Fashion Glamour and Bridal, The Beauty of Bridal, and Personal Makeup Skills Workshop. www.napoleonperdis.com/aus/makeup_academy
APOTECARI BIOACTIVE HAIR CARE ANNOUNCES MIA DEVRIES AS 2018 BRAND AMBASSADOR
Hair By Olivia Nevill | Photography: Ashley Gamble Photography MUA & Styling: Ashley Gamble Beauty & Styling Team
Leading hair and scalp supplement company, apotecari has announced Mia DeVries of The Fox and the Hair, as its brand ambassador for 2018. DeVries, a multi awardwinning stylist and the prime educator at The Fox and the Hair, is the brand’s first-ever ambassador. DeVries will work closely with apotecari founder, Simone Abaron, who is a qualified Naturopath, Herbalist, and Nutritionist with an Associate Certificate in trichology, to elevate the apotecari brand and will play an intimate part in new product development, education and promotional activities. De Vries will also assist Abaron with the brand’s expansion into new Australia and NZ territories, before turning their attention to Asia, The US and Europe. www.apotecari.com.au
JUST CUTS LAUNCES IN THE UK Australian hairdressing brand Just Cuts celebrated its expansion into the United Kingdom with the Grand Opening of its Kiosk salon in intu Lakeside shopping centre in Grays, 40km east of London. A design concept different to traditional Just Cuts salons, The Kiosk is a standalone compact site offering a range of services including style cuts, blow waves and straightening, along with the exclusive Justice Professional haircare range. The company is also committed to paying all its Stylists the equivalent of Australian award rates, an attractive benefit for its employees. While launching a brand into a new market presents its challenges, founder and CEO Denis McFadden is optimistic that the tried and tested Just Cuts systems and processes that have supported the growth of 205 salons and over 3000 Stylists across Au and NZ, will help guarantee its success in the UK. www.justcuts.com
REED EXHIBITIONS ANNOUNCES NEW EVENT DIRECTOR – HAIR & BEAUTY Reed Exhibitions, owner of Hair Expo Australia, Beauty Expo Australia and Beauty Expo Melbourne, welcome a new Event Director with long-standing Event Director Julia Erben stepping down from the role to relocate to Europe and spend more time with family. Cory Watson is a highly experienced event industry professional formerly of Fairfax Events, where her portfolio included the market-leading Essential Baby & Toddler Show. She joins the Hair & Beauty team after a very successful career working for exhibition companies like Clarion in the UK, Single Market Events and Fairfax Australia. Cory is passionate about live events, her team and her customers – making her a natural fit for Reed’s dynamic Hair & Beauty portfolio. Many thanks to Julie for her years of dedication and welcome Cory! www.reedexhibitions.com.au
WELLA PROFESSIONALS GIVE EIMI RANBOW MAKEOVER For over 130 years, Wella has been delivering innovations which enable hair stylists and their clients to feel the best version of themselves. Recognising that hair is an integral part of our identity, and mirroring Mardi Gras’s inspirational spirit and bold celebration of self-expression, colour and creativity, Wella Professionals have declared their own bold movement of self-expression. The EIMI style hero range has been treated to a colourful makeover to celebrate Wella Professionals’ major partnership with Sydney Gay and Lesbian Mardi Gras. Says General Manager, Coty Professional Beauty Australia & New Zealand, Jerome Toulza, “The hairdressing industry is one of the most representative of the LGBTQI community. Our Wella family is a creative, courageous and inclusive one, so we could not think of a better partnership than with Mardi Gras. As part of the Coty family, our mission is to celebrate and liberate the diversity of your beauty. Wella Professionals is absolutely thrilled to be a Major Partner of Mardi Gras 2018.” www.wella.com
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LOREAL PROFESSIONNEL ANNOUNES NEW INTERNATIONAL SPOKESPERSON ALEXA CHUNG L’oréal Professionnel is delighted to announce British Fashion icon Alexa Chung as a new International Spokesperson for 2018. A Fashion designer, TV presenter, model, creative consultant and writer, Alexa Chung is one of the most recognisable style icons of her generation. She is the most Parisian of Londoners and her effortlessly chic style strongly resonates with L’oréal Professionnel’s fashion and Parisian heritage. Alexa Chung will embody key L’oréal Professionnel launches and colour trends. Followed by 2.8 million followers on Instagram, Alexa has an unsurpassed list of credits, including the Editor’s Choice at the Elle Style Awards, Glamour Magazine’s Woman of the Year and the British Fashion Icon prize at the British Fashion Awards. As well as collaborating with Vogue UK on its “Future of Fashion” video series which won two Webby awards, Alexa currently serves as an ambassador to the British Fashion Council. Alexa has used her visibility on the international fashion scene to write a best-selling book, aptly titled ‘It’ and co-founded Villoid, an award-winning app whereby users can create their own online style community.
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Hair By Olivia Nevill | Photography: Ashley Gamble Photography MUA & Styling: Ashley Gamble Beauty & Styling Team
WORLD’S GREATEST SHAVE GOES GREEN IN ‘18 To celebrate the Leukaemia Foundation’s World’s Greatest Shave 20th anniversary, the much-loved Australian fundraising campaign is going green in ’18 with Sustainable Salons Australia. For many years those sacrificing their hair to help beat blood cancer have been able to donate ponytails longer than 20cm to create wigs for people who have lost their own hair due to medically-induced hair loss. This fantastic tradition will continue via Sustainable Salons Australia, and for the first time in the World’s Greatest Shave’s 20-year history, all hair, including shorter hair clippings and dyed hair will be now be transformed into compost and floating hair booms to absorb oil spills at sea. In 2018, SSA will collect all hair and metal cans from all World’s Greatest Shave events held nationwide from 14 - 18 March to repurpose into the Hair Boom Project and across our composting programs. To donate, all hair and color spray cans can be dropped off at any World’s Greatest Shave public event or posted to: World’s Greatest Shave Ponytails, c/o Sustainable Salons Australia, 15 Salisbury St, Botany, NSW, 2019. www.worldsgreatestshave.com
AVEDA STYLES FOR DAVID JONES AW18 COLLECTIONS LAUNCH
DANNI MINOGUE SMIMMERS WITH NEW METALLIC LOOK AT L’OREAL COLOUR TROPHY L’Oréal Professionnel Australia announced their continued partnership with Dannii Minogue as the brand’s Ambassador and face of L’Oréal Professionnel’s new campaign, “No-Damage Colour by INOA”. To celebrate the partnership, Minogue unveiled a seductive new Metallic hair look at the 2018 L’Oréal Colour Trophy Awards, which was created by leading Australian colourist, Peter Thomsen of Chelsea Hairdressing, assisted by Danny Puopolo of Rakis On Collins. “I adore working with the team at L’Oréal Professionnel and have had so much fun playing with my hair over the past 12 months. From my dramatic brunette to blonde transformation in January last year, to my pastel pink locks and now…. my incredible metallic look, I’ve loved every minute of the journey,” said Minogue. “More importantly, using INOA which is ammonia-free to create a truly NoDamage Colour, means these transformations actually improve the quality of my hair! So, watch this space… you might be seeing a few more changes in the coming months.” www.lorealprofessionnel.com.au
Aveda’s Creative Director for David Jones, Terri Robertson-Kirkwood led the National Aveda Style Team to create the hair look for the David Jones AW18 Collections Launch. This season’s hair look reflected the David Jones’ Autumn Winter Campaign ‘Take The Leap’ by embracing a strong, elegant beauty that is still willing to push the boundaries. The team created their hair look to compliment the bold trends showcased on the David Jones runway as well as the trends seen on the couture runways. Said Terri, “The hair embraces a feminine and beautiful woman, who still has an edgy and bold side. We have been seeing a movement away from controlled and contrived hair for a few seasons now; the hair is now more relaxed, healthy and touchable”. www.aveda.com.au
ROKK EBONY STYIST WINS A CAR Award winning salon group Rokk Ebony has made history by giving one hard-working team member a brand-new car. Senior hairstylist Lisa Burns, walked away from the Rokk Ebony company awards function with a new Hyundai Kona. Lisa was one of twenty Senior hairstylists in the draw from three of the qualifying salons. Managing director, Maurice Torcasio said, “Our company chose to reward our teams with one BIG incentive for achievements over a twelve-month period, to boost overall results. We wanted to offer our hard-working employees a life changing reward.” “It’s life changing!” said Lisa. “To be rewarded in my career after all these years of hard work has come at a vital stage and this will greatly help me to get ahead in the future. I have been working for Rokk Ebony since I was 15 years old. I would have never imagined as a hairstylist that I could receive such a large reward!”
Queensland’s Wendy Gunn of Ink for Hair was crowned the 2018 L’Oréal Colour Trophy winner with her amazing pastel pink look. The L’Oréal Colour Trophy Awards brought together 15 finalists from around the country who recreated their qualifying look for a panel of industry experts including Pacific Magazines Group Publisher, Jackie Frank and international Hair Artist, Guylaine Martel from Canada. The industry’s elite came together for an unforgettable evening celebrating the best hair colourists and stylists in Australia, with a special guest appearance by the 2018 L’Oréal Professionnel ambassador, Dannii Minogue. Hosted by Joel Creasey, the night featured an exhilarating performance by Confidence Man, alongside an all-star runway show and an awe-inspiring live Avant Garde collection from acclaimed international Artist Guylaine Martel. “The Colour Trophy Awards is an illustrious competition showcasing some of the brightest hairdressing talent from across the country,” said L’Oréal Professionnel General Manager, Olga Zanetti. “Wendy created the most innovative, fashion-forward and inspired look demonstrating exemplary skill and technique.” Wendy will proceed to the International L’Oréal Colour Trophy Awards in Paris. She will also receive a full-page editorial in Marie Claire along with a number of opportunities to advance and develop her business. Runners Up were Courtney Treyvaud and Lyndal Salmon from Biba Academy with 2nd Runner Up going to Danni Solier of Xiang Hair. Hair Biz roving reporter, Michelle Anthony, said, “The L’Oréal Colour Trophy gala event, was an inspirational celebration of like-minded professional Hair Artists! Once again l was proud to be sitting in the audience on behalf of Hair Biz magazine watching my Australian peers excel in their craft. Congratulations to all the incredible winners. Dedication, passion and visual Art were on display all night. So happy to see L’Oréal colour Trophy bought back to life! Bring on 2019” www.lorealcolourtrophy.com.au
TONI AND GUY TAKE OVER MBFWA Toni & Guy Australia are proud to announce their official hair sponsorship of MBFWA 2018, working alongside IMG and Dyson to create bespoke, on-trend looks for the fashion event of the year. The highly anticipated partnership follows on from Toni & Guy’s long running collaboration with London Fashion week, paving the way for the iconic hairdressing brand to become synonymous with the fashion industry globally. Toni & Guy Australia will be working with four shows across MBFWA and six across MBFWE, with a senior style director curating a unique collection for each show. www.toniandguy.com.au
Hair By Olivia Nevill | Photography: Ashley Gamble Photography MUA & Styling: Ashley Gamble Beauty & Styling Team
AUSTRALIA’S BEST COLOURISTS CROWNED AT L’OREAL COLOUR TROPHY AWARDS
AMAZING HAIR WELCOMES TWO POCKET ROCKETS TO AMBASSADOR TEAM Australia’s prestige hair extension company, Amazing Hair has started 2018 with a bang, welcoming Brodie-Lee Stubbins from Brisbane’s Rokstar Salon, and Sam James from Orbe North Adelaide, to the Sam James extraordinary line-up of talent in the brand’s Ambassador Team. An Australian-owned company, Amazing Hair has established itself as the go-to hair extension brand of choice for Australia’s top award-winning hairstylists, celebrities, and leading Brodie-Lee Stubbins professional hair care and fashion companies. With several awards under her belt and creativity at her very core, Brodie Lee’s addition to the Amazing Hair Ambassador team has been a natural progression for the award-winning stylist and business owner. Sam James is also no stranger to working with Amazing Hair, relying on the brand to bring her creative visions to life, and essentially be a part of her continued awards success. In 2018, Amazing Hair will be a sponsor of the growing HOT SHOTS experience and the prestigious Miss Grand Australia competition, showcasing at Beautyworld Dubai and Cosmoprof Las Vegas, while also gracing the runways at Spring Fashion Week, and having a presence at 2018 Hair Expo. www.amazinghair.com.au
BES NATIONAL CUTTING EDUCATION TOUR Launching her global education brand Beswick Education Services in 2017, Bernadette Beswick is taking her natural gift for hairdressing education on the road in 2018, with a National Cutting Tour. Having worked extensively with some of Australia’s top hair care and education brands, Bernadette will be sharing her precision cutting skills and theory, encouraging you to take your cutting portfolio to the next level in Cairns, Mackay, Melbourne, Brisbane, Townsville and Newcastle. Over two days, attendees will learn haircuts adaptable to every client’s unique needs, understand creativity to transform your cutting future and see how texturizing techniques can personalise each look as well as an ‘Hour of Power’ theory covering the fundamentals of precision cutting in relation to head shape and knowledge on how to sell change to clients. www.beswickeducation.com.au
ghd 18K STYLER HITS THE GOLDEN GLOBES Exclusively previewed at the 75th Golden Globe Awards to create glamorous red carpet hair for Margot Robbie, Jessica Biel and Saoirse Ronan was the ghd 18k, world’s most expensive styler valued at over $3000. The opulent gold coloured tool features shimmering gold coloured plates and real 18k gold pivot caps. Complete with a certificate of authenticity, a luxury presentation box and a leather heat resistant roll-bag, this really is the gold standard of hair styling. Only 70 of these masterpieces have been released globally with 10 available across Australia and New Zealand as prizes to be won. This exciting initiative gives consumers, salon owners and stylists the chance to win Talk to your ghd area manager for more information
EXPO SEMINAR: HELP CLIENTS EXPERIENCING FAMILY VIOLENCE One woman is killed every week and police called every two minutes due to family violence*. Hairdressers will learn how to help when they discover their client is in trouble because of family violence at the Safe Hands seminar at Hair Expo on Monday 11 June at 3pm. Event Coordinator, Leanne Cutler of Siren Marketing said that hairdressers hear many client secrets so have the trust and power to help. All panelists for the seminar have experience helping their clients and their industry. New Zealand’s Natasha King became an ambassador of NZ’s ‘Are You OK?’ Campaign and now trains hairdressers on how to help. Australia’s Zoe Wilde is a passionate fundraiser for White Ribbon and is active in her community. Both ladies have shot collections that centred on violence in the home. Said Leanne, “The clincher in deciding to hold this seminar was a chat with my own hairdresser at the time. I asked her if she had any experience with clients in family violence situations. She said she’d had a client who was only allowed visit the hairdresser by herself, nowhere else. The client would not leave her partner for fear he’d kill her and she was only out of his earshot while at the hairdresser. That’s when it came to me that we need the knowledge to be able to help more”. Eastern Domestic Violence Service (EDVOS), a specialist family violence service in Melbourne’s Eastern region, has already commenced HaiR-3R’s, free family violence training for hairdressers in the Melbourne’s East. Jenny Jackson, Executive Director of EDVOS, will join the panel to talk about their HaiR-3R’s in-salon training. The seminar is free but advance bookings through the Hair Expo site are essential. Donations will be gratefully accepted for the Safe Steps Family Violence Response Centre which offers a 24/7 assistance. * Source: ourwatch.org.au www.hairexpoaustralia.com
H E A LT H Y M E A N S B E A U T I F U L
Activance Professional is an innovative and effective hair health range, guided by the philosophy that healthy hair means beautiful hair. Our gentle, fragrance-free formulations contain pure Australian botanicals that work in harmony with your bodyâ€™s biology, promoting scalp health and bringing out the inner beauty of your hair by providing the nutrients it needs. DENSIFY
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COLOUR The Wella Professionals Colour Club was founded in Australia and New Zealand in 2011. The collective is comprised of an elite group of likeminded, creative colourists, carefully selected for their technical skill and knowledge, who share a passion for all things colour, and lead a vision across the market for other colourenthusiasts to aspire to. To celebrate the launch of Wella Professionals new semi-permenant expressive colour collection, Color Fresh Create, we meet some of the #colourcreators behind the Wella’s Colour Club. As a collective, the Colour Club works alongside the Wella Professionals education team to launch and promote trends, new products, seminars and events. Colourists are granted membership to the exclusive Wella Professionals Colour Club for one year. The membership is rotating, and as a result allows opportunity for more Australian and New Zealand stylists to emerge from the comfort of their own salons, and develop their skills by working alongside leading Wella Professionals education leaders. Becoming part of the exclusive team not only builds skills and experience of the individual stylist, but is pivotal in championing their individual salon brands and notoriety. Current members of the Wella Professionals Colour Club, Australia and New Zealand are: • Marie Uva, UVA Salon – Melbourne • Jack Morton, Toni & Guy –
Hair Biz Year 12 Issue 2
Melbourne • Aarron Baker, Toni & Guy – Sydney • Richi Grisillo, Academie – Sydney • Shari Reynolds, Barney Martin – Sydney • Mikey Forster, Horse Meat Disco – Brisbane • Belinda Jeffrey, La Boutique – Sydney • Cinnamon Scholes, Toni & Guy – New Zealand • Monique McMahon, QUE Colour – Sydney • Bernice Barrett, Artistic Vision Perth • Ashleigh Croker – Valonz Salon – Sydney • Haleema Harris-Moraitis – Sydney • Stuart Bane – Valonz Salon – Sydney • Courtney Bodger, Joey Scandizzo – Melbourne • Kristie Kesic, Stelios Papas – Brisbane • Mia De Vries, Fox & The Hair – Wollongong • Charlene Fernandez – Rokk Ebony - Melbourne • Hayley Kidston, Minogue’s – Gold Coast • Christina Calombaris, Biba Gertrude Street – Melbourne • Chi Chi Wei, é Salon - Sydney
The Colour Club encourages its members to expand their skills beyond any usual salon education level, pushing them to think ‘outside of the box’ when it comes to adapting personal skill to global trends and techniques.
The most recent launch in hair colouring for the Wella Professionals portfolio comes in the form of 10 (plus one clear) carefully crafted colours, a spectrum of bright, bold, on-trend shades named Color Fresh CREATE.
“Take a fashion trend, for example, no two people have exactly the same technique in styling an outfit, the same can be said for approaching a hairstyle. Creative people learn from like-minded creative people, and it is in this manner that Wella Professionals are the global leading brand for hair colour, and constantly evolving.” Mikey Forster, Wella Professionals Australia Top Artist
The launch of Color Fresh CREATE enables Wella Professionals stylists to turn inspiration into reality in line with a consistent rise in demand for creative colour. Millennial behavior and online culture has seen everyone from celebrities to beauty bloggers experimenting with colour from pastel hues, tinted tips and subtle colour shadows to bold pops and semipermanent transformations, constantly shared and developed online and across social media.
For over 130 years, Wella has been delivering services and innovations that enable stylists and hairdresser’s creativity, it is on this brand ethos that the Colour Club thrives, and continues to actively progress its counterparts, together with continuous growth amongst an ever-changing industry. Wella Professional’s colour expertise supports and builds the foundation of the brand’s colour services, with Koleston being the first ever cream colour brand to launch in 1950, and a brand that still holds the heart of the Wella Professionals brand today, currently existing in the form of Koleston Perfect, and subject to consistent developments and enhancements to adapt to changing trends. Trusted daily in over 100,000 salons worldwide, Koleston Perfect is proven to deliver predictable colour results and supreme hair care thanks to the highest quality ingredients. The product is made up of 25% conditioning agents and lipids for care and ‘gentle-on-hair’ results. “Koleston Perfect sets the standard for expertise and creativity in hair colour. It is the heart of our business and I after working with the product for over 25 years, I fully trust it to support me in helping my creative visions come to life. Whatever look I am trying to achieve, Koleston Perfect is my salon hero” Belinda Jeffrey, Wella Professionals Australia Top Artist
ready to go mainstream.”
“We at Wella Professionals believe that creativity thrives where colour lives. We see colour in every creative sphere, from designer’s catwalk creations to celebrity transformations on camera. Expressive colour is here and
“With the arrival of Color Fresh CREATE I now have the ability to expand my colour communication as Creative Colour Director for Wella Professionals in more imaginative ways, to inspire and educate my fellow Wella Professionals Colour Creators. The demand for colour is on the rise, and with all shades being fully intermixable, there are now no boundaries for creative colour. The arrival of Colour Fresh CREATE is an exciting launch for all professional colourists!” Marie Uva, Creative Colour Director, Wella Professionals It has long been Wella’s view that hair is an integral part of a person’s identity, and much like the Mardi Gras festival, it can play a pivotal role in self-expression, inspiring boldness and above all, colour creativity.
Richi Grisillo, Wella Professionals Australia Top Artist
True to Wella Professionals education and internal development form, the eleven intermixable shades have been co-created using nine Global Creative Artists, with Ash Croker of Valonz Salon, Paddington creating ‘NuDist’ pink. A dusky, millennial inspired shade designed to merge perfectly with all skin types. “For me the perfect pink has to be vibrant, but have a softness to it. I wanted to create something that can be worn on all ages and skin tones, so having a ‘dusty’ finish keeps it versatile. I have been experimenting for years with my clients to achieve the perfect hue and how it wears in the hair over time.” Ash Croker – Wella Professionals Australia Top Artist The bright wheel of new Color Fresh CREATE shades launch at a great time for Wella Professionals, and Coty Inc as a wider brand who late last year announced late their major partnership with Sydney Gay and Lesbian Mardi Gras as the exclusive haircare partner for the 2018 40th anniversary of the festival, supporting Australia’s ‘yes’ vote and the great steps forward that the country is taking in equality.
For more information on Wella Professionals colour, please contact your Wella Sales Consultant on 1300 885 002, or contact us on Instagram: @wellapro_anz or Facebook: WellaProfessionalsANZ
HAIR BIZForum 2018
The Boulevard Room, Brisbane Convention and Exhibition Centre. Grey Street, South Brisbane, Qld Sunday 29th April 2018 | 10.00am – 4.30pm | FULL DAY TICKET $249 | Apprentice Price $149 Ticket includes Morning Tea and Lunch, Show Bag & Your Passport Full of Special Educational Offers for 2018 | Bar Open from 2.00pm
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
NOW IN IT’S NINTH YEAR, this annual educational event is back bigger and better than ever at the Brisbane’s Exhibition and Convention Centre on Grey Street on 29th April 2018, with a new look, new format and new room – the Boulevard room.
NEW TO 2018 This year we will be changing the format of Hair Biz Forum to include a much more fast-paced all-inclusive event much like a Music Festival or TED TV of sorts, using the Boulevard Ballroom with Catwalk and Theatre Seating for 500+. The event will still be a mix of Creative and Business Sessions offering education, entertainment and inspiration. Organisers, mocha publishing, have also reduced the all inclusive ticket price to $249.00 making the event this year more accessible to all individuals and to the industry in general, not to mention the special apprentice price of $149 to encourage the youth of the industry to attend.
afternoon tea included, show bags from our sponsors with heaps of goodies, a passport filled with educational offers for the rest of the year, and even the bar opening this year from 2.00pm, HAIRBIZ FORUM represents the BEST VALUE FOR MONEY of any event on the Australian Hairdressing Calendar.”
MEET THE ARTISTS With a stellar line up of artists this year appearing live at HAIRBIZ FORUM, we invite you to take a sneak peak at what to expect from the incredible line up of talent and find out what you can expect to see on this day of days, unlilke any other! Meet, Mingle, Learn and be Entertained!
ZOË IRWIN, UK SPONSORED BY AII/CRAZY COLOUR/COLOUR PLACEMENT SYSTEM
This all inclusive full day program starts with arrival tea and coffee at 9.30 and and officially begins at 10 am – 4.30pm with buffet style lunch and afternoon tea. This represents amazing value for money and allows a cross section of delegates to attend. With more artists and speakers than ever before, the day will be fast paced, exciting, entertaining and educational. Owner Linda Woodhead says of the event, “This year we have brought together over 30 artists and speakers for our audience to enjoy all in one day for under $250. With a delicious buffet lunch and
Zoë has bee hairdressing for 33 years starting her career in a town in Sussex and moved to London a few years later after becoming inspired at Salon International where she was picked from the crowd to model for Trevor Sorbie ! “He dressed me up in Vivienne Westwood , cut my hair on stage and I spent the day learning how
to walk,” she says, “I watched the team in complete awe and immediately moved up to London where I trained in Beauty PR at Harvey Nichols” Zoë then worked for a London Salon Group, moving up over the years to become Creative Director and into education teaching many different courses as part of the L’Oreal International Team. At just 30 years old, after spending a year in the FAME Team she joined Guido’s core team and spent 10 years assisting in Milan, Paris and New York on many catwalk shows and editorial shoots. During this time, she also lead her own shows for London Fashion Week, various product company shows and the Colour Trophy Show in Melbourne, London and Ireland. She became the Creative Director of the 48 salon group, Headmasters, and designed many new ideas in colour and styling which lead to her winning many awards such as Media Darling and Creative Artist. Following
Sunday 29th April | 2018 TICKETS ON SALE NOW | $249 | www.hairbizforum.com.au
portfolio and gain an agent. I wish I was starting again actually, as there are wonderful moves in terms of sharing information and guidance. I wish I could change how other people see the industry. In the UK there is an issue with young people coming into the craft …it would be great to help change other peoples thoughts on what the industry is and show how many incredible opportunities there are.
JAYNE WILD SPONSORED BY ghd
What is your most memorable moment from your career? Winning Hair Icon of the Year was insane. A complete shock, and wonderful to be the only female in the line up. The greatest gift I think I had was to be able to play a small part in inspiring future women to come into the industry and to show that female hairdressers are gaining more of a voice. Who are your idols in the hair industry and why? Sally Brooks - I just adore her style and ethics. Guido - for his incredible vision and style and for bringing new thoughts to fashion and inspiring hairdressers worldwide How do you compare Australian hairdressers with those from other countries? From a trend perspective it feels like it falls into two categories. I see a paired back simple beautiful aesthetic that feels very LA but finished with more luxe that often reminds me of a ‘skandi chicness’. But there is also another style that is stronger and more daring that feels closer to some British styles. I find Australian hairdressers are really well trained and I admire so many. They obsess on details which I adore. If you weren’t a hairdresser what would you be? I would be involved in the world of beauty or fashion as a writer. I love the magazine world! Where do you see yourself in 10 years time? this came the role of Creative Director for Haris, a luxury uber cool salon based in Chelsea where she designed many concepts in hair and beauty to gain coverage in magazines like Voque and Harpers Bazaar. Zoe is currently the Creative Ambassador of ghd and has worked with them for 8 years. As a session stylist extraordinaire, she is constantly sought after to shoot editorials and as a trend forecaster she is often found working with trend agencies and brands. She heads back to Australia for Hair Biz Forum to work alongside Colour Placement System and Crazy Colour and present the grand finale show not to be missed! We spoke briefly with Zoe:What do you love most about what you do? I really enjoy the diversity and being part of a creative team, I love the challenges my different roles bring Hairdressers are often the most fun people around and it is a joy to be part of such a warm industry If you could change one thing about the industry what would it be? Many of the things I would have changed are happening now - more guidance into the world of session hairdressing, on how to build a
I just love what I do so much that to be shooting and designing education in trends and hair would be just wonderful. Mixed with the travelling I do now and continuing to see things that excite me and inspire my thoughts. What’s the strangest thing you have done with hair so far in your career? I’ve spent so much time making hair look like plastic or wire or wool or glass for fashion editorials that it often feels quite normal to me now!
Jayne has been in the world of hairdressing since 1984. Originating from Herfordshire, UK, co-owner of Wild Life Hair, 3 times Australian hairdresser of the year, winner of too many awards to mentions and quite possibly one of the most loved icons in our industry today. We are very excitedd to have Jayne on the bill for HAIRBIZ FORUM and had a little chat with this loveable ‘Poppet” What do you love most about what you do? I love all that I do. Hard to choose one thing. From my clients, to educating our kids and sharing/educating like I will be at HAIRBIZ FORUM. What is your most memorable moment from your career? I have many memorable moments. One that comes to mind was when Ali Holmes came to me and asked if I still wanted to go into partnership with her!!! Now seeing her still growing in business and career. Another is meeting and sitting down, as a grown up, with Trevor Sorbie ,and having a great chat about Formula 1. (One of our true passions!) In recent years our relationship with the Sassoon Boys, Mark and Edward has grown.I would now class them as friends not just ‘Hair Heroes’. Never in a million years did I ever think any of these things would have happened! These are just a few that spring to mind. How to you manage to achieve a good work life balance? Unfortunately that has never happened!!!! Never managed to grasp that one! Although I am a nut and I absolutely love what I do so I don’t notice really. It’s just my Life! Who are your idols in the hair industry and why? Trevor Sorbie has always been right up there. To me he is an absolute Master in everything he does from creating hair to teaching and sharing, I have always loved his style of teaching relaxed, entertaining, brilliant! Mark Hayes and Edward Darley are also people I look up to
Sunday 29th April | 2018 TICKETS ON SALE NOW | $249 | www.hairbizforum.com.au
WAHL EDUCATION AND ARTISTIC TEAM JAKE PUTAN AND LANCE LIUFAU
YOUR MC’S FOR THE DAY
TROY & ZARA
SPONSORED BY WAHL
MC’s for HAIRBIZ FORUM 2018 as well as presenters of sessions throughout the day are none other than TROY & ZARA. Masters in Storytelling that empower people to develop rapid rapport by sharing strategic stories that unite teams and inspire positive action.
and respect. Gorgeous people and educators. At home, here in Australia, it has to be our Shane Henning. Again a beautiful ‘sharer’ of his knowledge and a beautiful soul. There are many more but these are the main ones. What’s the strangest thing you have done with hair so far in your career? I don’t think they are strange but many people think my Poppets are Strange!?!? The strangest thing I’ve had done personally was to have my hair permed on Pipe Cleaners,!!! In the 80’s, I was such a Guineapig/Victim!!!!!!!!!!!!!!! What can our audience expect at HAIRBIZ FORUM? I want to share my Love and sense of enjoyment which has carried me through my 36 years in this amazing Industry!! It’s no secret that people excel in things they love and love things they excel in. I’ll be balancing knowledge and techniques with a bit of a story and hope to have you all walking away informed and inspired.
MATRIX DESIGN TEAM UROS MIKIC, STEVIE ENGLISH, KOBI BOKSHISH AND PAUL RICUPITO SPONSORED BY MATRIX
Literally anything could happen! Get Your Hands On Your Man!!! Are you tired of men and money walking out your door because you haven’t quite mastered the art of precision cutting with clippers? Watch and learn from two of our Wahl Education & Artistic Team, Jake Putan and Lance Liufau, as they demonstrate ways to work with the natural fall of hair, comb handling, clipper over comb techniques to avoid and more. The traditional businessman’s cut isn’t a trend, it’s an industry staple. Come and learn from the best.
LIL’ OFF THE TOP JULES TOGNINIG, SAM JAMES, RYAN KING, NATHAN YIP AND TOM WHITE
BRODIE-LEE STUBBINS & THE ROKSTAR TEAM Get inspired as Brodie and her #rokstar creative team take you on a journey of passion, excitement and entertainment. Get inside Brodie’s head and see how she hascreated a brand and empire built around Gen-Y. This team will wow you! ROKSTAR - The 2017 AHIA QLD Salon of the year and BRODIE - Salon Owner of the year and AHFA QLD Hairdresser of the Year, has a unique approach to hair, business and team work. Watch how they create magic with hair and inspire all young stylists and millennials to push themselves beyond their perceived limits. This is going to be something special & not too be missed!
JENNI TARRANT, BOND HAIR RELIGION
Four legendary, award-winning Matrix Design Team members will be bringing their acclaimed talent, fresh inspiration and high calibre creative ideas to our stage in an unforgettable session! This inspirational event will encompass the latest colour, cut and fashion trends from around the world. Grab your team and join Uros, Stevie, Paul, Kobi and the talented Matrix Education team for a session not to be missed!
The cool gang are proud to present FUNdementals, “we are here for a good time not a long time” Come hang with the lil’ off the top crew for a fun, fresh and fast paced fundamentals overview that will leave you frothing for more! See what these guys have in stall for hEducation in 2018!
Jenni Tarrant has won the Australian Hair Industry Awards Australian Salon Business of the Year twice, in addition to winning Salon Owner of the Year and Best Customer Service. How on earth does she manage to achieve that while still working full time on the floor? Don’t miss out on hearing hints and tips on how to be the best when Jenni gives you the scoop straight from the horse’s mouth.
Sunday 29th April | 2018 TICKETS ON SALE NOW | $249 | www.hairbizforum.com.au
DENNIS LANGFORD – TONI&GUY
THE SECRET FOX THE FOX AND THE HAIR & SECRET SALON SOCIETY
PROGRAM HAIRBIZ FORUM 2018 Arrival Tea and Coffee – 9.30am 10.00 -10.15am Troy and Zara 10.15 – 10.30am Lil Off the Top 10.30 – 10.45am Jenni Tarrant
Our salons operate on a principle of extracting as much money as you can, while making the client feel nothing less than a million dollars! Go beyond their expectations and make their experience a “Note worthy story”; one worth telling others about. Dennis is in the business of “selling people and personalities, not cuts and colours.” The most common denominator of successful owners, is their optimistic approach to the universe and a balance of courage and compassion. Be inspired and learn from this industry icon!
PAULA HIBBARD – PAULA HIBBARD EDUCATION
Bringing you highlights and even a bloopers reel from the 8 months worth of content the Secret Fox have filmed and much more! The Secret Fox is a fly on the wall educTAion event run through a closed Facebook group where they live stream with your favourite stylists and guest artists in real time and where you can jump on, ask questions and interact. It’s up close and personal, it’s raw and it’s real education. See first hand what this dynamic duo can offer you and your staff.
PILOROO KELLY GRANT AND CLIVE ALLWRIGHT INTERVIEWED BY LEE COHEN
10.45 – 11.10am Jayne Wilde 11.10 – 11.25 am Dennis Langford 11.25 – 11.40am Paula Hibbard 11.40 – 11.55 am Secret Fox 11.55 – 12.40pm – Lunch Mingle Time in Foyer 12.40 – 12.55pm Troy and Zara 12.55 – 1.20pm Wahl Barbers 1.20 – 1.35pm M Collection 1.35 – 1.50pm Piloroo with Lee Cohen 1.50 – 2.00 Troy and Zara BAR OPEN 2.00 – 2.30pm Mingle Time in Foyer
Paula will be treating the HAIRBIZ FORUM audience to the launch of her latest collection “La Femme Iconique”. Long hair styling is her passion and she is delighted to share insight into creating timeless looks from icons such as Bridgette Bardot, Jean Schrimpton and Audrey Hepburn. Coco Chanel once said fashion changes but style endures. Come and see Paula bring to life on stage styles that have withstood the test of time!
DARIO COTRONEO – DCI EDUCATION Think Different, Be Different, Be You… Dario Cotroneo will be presenting an exciting and powerful seminar that will awaken within you a new fresh insight into thinking differently, and to be brave and stand out for all the right reasons, ensuring your future in the hairdressing industry is a successful one. Key elements Dario will be sharing will leave you wanting more…..he can’t wait to share how you can grow if you have the right tools.
Kelly and Clive are best known as successful salon owners, hair educators and stylists. As the brains behind Piloroo.com – an online platform for booking hair salon assistants, stylists and educators – they are working towards a more connected, sustainable and profitable vision of the hair industry. They will share some of their digital vision and how they innovate to overcome challenges in their path all in a fun and informal backdrop interviewed by none other than Lee Cohen
M COLLECTIVE LAURA MACLEOD AND MELISSA RISSMAN When you have more than you need, build a longer table not a higher fence. Welcome to the world of The M Collective - education, salon and your business’s biggest cheerleader. Laura and Melissa will be sharing the importance of knowing your why - technically as a stylist and colourist, as a team member growing your career or as a salon owner inspiring your team. With live demonstrations of salon focused colour placement and styling as well as inspirational stage focused looks they will be bringing their community to reenergise yours.
2.30 – 2.35pm Troy and Zara 2.35 – 3.00pm Matrix Artistic Team 3.00 – 3.15pm Dario Cotroneo 3.15 – 3.40pm Rokstar 3.40 - 3.50pm - Toilet/drink break 3.50 – 4.20pm Zoë Irwin Close 4.20 - 4.30 Troy and Zara
HAIR BIZForum Sunday 29th April 2018 10.00am – 4.30pm FULL DAY TICKET $249 Apprentice Price $149
Ticket includes Morning Tea & Lunch, Show Bag & Your Passport Full of Special Educational Offers for 2018
Bar Open from 2.00pm
Sunday 29th April | 2018 TICKETS ON SALE NOW | $249 | www.hairbizforum.com.au
2018 AUSTRALIAN HAIR INDUSTRY AWARDS
FINALISTS ANNOUNCED FOR THE 5TH ANNUAL AUSTRALIAN HAIR INDUSTRY AWARDS FOR 2018 The Australian Hair Industry Awards (AHIA) are the only National Business Awards in the Hair Industry and with specialist, individual and state categories, they are seen as the true benchmark of excellence. A strong panel of National and International business, marketing, coaching, media and educational experts spent over 3 weeks of their own precious time, scrutinizing hundreds of entries in a huge Australian Hair Industry Awards. A full list of judges is available on the AHIA Facebook page. The AHIA’s are now well and truly recognised as an award program that celebrates the best of the best in customer care, marketing, salon design, management, team work and over all business acumen, skill and success. Finalists are based on strict criteria being met, and ranking given which ultimately determines the number of finalists per category and winners.
Winners of the 2018 Australian Hair Industry Awards will be announced at the hair industry’s night of night’s gala extravaganza on Sunday 29th April, following the well-known, annual full day educational and inspirational event, HAIR BIZ FORUM. The gala will be held in the Plaza Ballroom, Brisbane Convention and Exhibition Centre from 7.30pm till late. Tickets include an evening of entertainment and celebration. Each Winner will receive:• A Custom made Crystal Trophy • A profile feature in Hair Biz Magazine • PR sent to national and local media The Refectocil 2018 Hall of Fame recipient will also be announced on the night. This award provides the ultimate peer recognition to the person who has made an outstanding contribution to the Australian Hair Industry throughout his or her career as well as the Vidal
Sassoon Humanitarian Award and a Special Recognition Award Also announced will be The 2017 Wholesaler of the Year Award sponsored by Australian International Industries. For this category, wholesalers all over Australia were encouraged to get their customers to vote for them online via the AHIA website, through their own websites and in their stores. Wholesalers were nominated by their clients and salons so they could be recognised for their customer service, business skills, educational support, wealth of knowledge and variety of products and services offered. All State Winners will receive a winners trophy. The overall winner of The 2018 AHIA National Wholesaler of the Year will be announced at the AHIA Gala dinner. The 2018 HOT SHOTS Winners will also be announced at the Gala Awards dinner!
Gala Awards Dinner to be held on APRIL 29th 2018 at the Plaza Ballroom, Brisbane Convention & Exhibition Centre. Grey Street, Southbank, Brisbane The AHIA is proudly owned by mocha publishing 2018 AHIA
The 2018 AHIA Winners
Single or table of 10 tickets can be purchased for the gala awards dinner online at
Single Tickets $250 | Table of Ten $2200 Max seats per table - Twelve – see website for pricing
www.mochapublishing.com.au/shop | www.facebook.com/australianhairindustryawards
2018 AUSTRALIAN HAIR INDUSTRY AWARDS FINALISTS JUNIOR/APPRENTICE OF THE YEAR
BEST CUSTOMER CARE
Anthony Staltari, Barber Boys Ingrid Wolff, Blow it’s a Hair Thing Josie Horner, Globe Creative Karina Moore, Hey Ginger Lucy Beven, Papas & Pace Tiffany-Jayne Mellor, Samantha Jones Hair Company
David Murry Salon Epic Hair Designs Ette Studio Infinity Hair Rokstar Rubi Hair - Malvern Samantha Jones Hair Company Tigerlamb - King Street Salon
SALON STYLIST OF THE YEAR
IN SALON TRAINING
Cherie Falco, Kinky Curly Straight Helen Billingham, Kdelme Hairdressing Jess Lazarus, Rokstar Leslie Henshaw, Pony and Pins Selina Chhaur, Blow It’s a Hair Thing Taylor Bagster, Helmet hair Co Tom White, Rubi Hair- Windsor Vee Nguyen, Blow It’s A Hair Thing
SALON MANAGER OF THE YEAR
Anthea Allen, Helmet Hair Co Debbie Litkowski, Chumba Concept Salons Gemma Hannoush, Pierrots Hair Studio - Mt Lawley Julia Cockman, Pierrots Hair Studio - Kalamunda Laura McLachlan, Oscar Oscar Lyndsey Hayden, TONI&GUY - Perth Central Mandie Smith, TONI&GUY - Subiaco Nicola Casswell, Horse Meat Disco
BUSINESS DIRECTOR/OWNER OF THE YEAR
Brodie Lee Stubbins, Rokstar Dmitri Papas, Papas & Pace Don De Sanctis, Barber Boys Emilly Hadrill, Emily Hadrill Hair and Extensions Melbourne Helen Owens, Tigerlamb Julie Jeffery, Pierrots Hair Studios Kaarina Hamilton & Dwayne Hawthorne, Kdelme Hairdressing Luke Reynolds, Luke Reynolds Hairdressing Mikey Forster, Horse Meat Disco Sara Briscoe, Roca Verde
Adilla Barbers Barber Society Barbery Cataldo’s Corcorz Hair Jakadjari Hair Australia Mynk Hair Tigerlamb - King Street Salon
BUSINESS SERVICE OF THE YEAR RentLite Finance Six Underground Media The M Collective The Secret Fox
STATE SALON OF THE YEAR NSW/ACT KDelme Hairdressing Royals Hair Hornsby The Fox & The Hair
STATE SALON OF THE YEAR QLD Roca Verde Urban Chic Horse Meat Disco Salon Rokstar Papas and Pace Tigerlamb - Portside Salon
Epic Hair Designs Luke Reynolds Hairdressing Horse Meat Disco Papas and Pace Pierrot’s Hair Studios Rokstar Royals Hair Tigerlamb
STATE SALON OF THE YEAR SA Blow It’s a Hair Thing Sueno Hair Studio
BEST MARKETING AWARD Epic Hair Designs Luke Reynolds Hairdressing Pierrot’s Hair Studios Roca Verde Rubi Hair - Windsor The Fox & The Hair TONI&GUY - Armadale Urban Chic
STATE SALON OF THE YEAR VIC/TAS
Emily Hadrill Hair and Extensions Melbourne Sfumato hair Rubi Hair - Richmond
STATE SALON OF THE YEAR WA/NT
SALON TEAM OF THE YEAR Blow It’s a Hair Thing KDelme Hairdressing Luke Reynolds Hairdressing Oscar Oscar - Chadstone Papas and Pace Rokstar Rubi Hair - Richmond Sueno Hair Studio Tigerlamb - Portside Salon TONI&GUY - Armadale
Earth Wind Fire Hair Pierrot’s Hair Studios Revampd Hair Studio Tyler Reid Hair
THE AUSTRALIAN SALON BUSINESS OF THE YEAR
The 2018 Australian Salon Business of the Year will be announced on the night and is awarded to one of the winners of the State Salon Business of the Year. The winner is determined based on the highest judging points and ranking and a secondary round of judging if required.
BEST BARBER BUSINESS Barber Boys - Barbery Salon Barber Society Styles By Jaimy The Garage Barber Shop
BEST FRANCHISED SALON Franck Provost Paris - Rozelle TONI&GUY Armadale TONI&GUY Broadbeach TONI&GUY Newtown TONI&GUY Perth Central
STATE WHOLESALER OF THE YEAR WINNERS
VIC/TAS – West Coast Hair and Beauty WA/NT – International Salon Supplies NSW/ACT – DBC Hair & Beauty Supplies QLD - Salon Depot SA - Salon Haircare The Winning 2018 AHIA National Wholesaler of the year based on the highest number of votes received from the State Winners will be announced at the Gala Dinner event
SPECIAL RECOGNITION AWARD
NEWCOMER OF THE YEAR Adilla Colab apaR Hair Studio Diamond Cut Helmet Hair Kiwi and Bull Salon Tigerlamb - King Street Salon
To Be Announced on the Gala Night
HALL OF FAME
To Be Announced on the Gala Night
VIDAL SASSOON HUMANITARIAN AWARD To Be Announced on the Gala Night
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
www.mochapublishing.com.au/shop | www.facebook.com/australianhairindustryawards
2018 FINALISTS ANNOUNCED THIS ANNUAL COMPETITION IS NOW IN ITS 8TH YEAR AND IS EXCLUSIVELY FOR HAIRDRESSERS AGED 30 AND UNDER, SPOTLIGHTING TALENT, CREATIVITY AND AN UNRIVALLED PASSION FOR HAIR 2018 has once again been a year where the benchmark has been lifted based on the quality and number of entries into the annual HOT SHOTS Competition. Joining well established sponsors Wella Professionals, ghd and Excellent Edges, is Amazing Hair who combined with the owners of HOT SHOTS, mocha publishing, offer our HOT SHOTS Team incredible prizes and unique opportunities unlike any other competition in the hair industry today. The largest panel of National and International judges to date, spent over 3 weeks of their own precious time, scrutinising all of the entries in a huge HOT SHOTS competition for 2018. A full list of judges is
available on the HOT SHOTS Facebook page and this year included international judges Hooker and Young, Dove and Simpson, Zoe Irwin and Tracey Hughes, not to mention a stellar list of well known, award winning Australian icons, all of whom agreed that the standard for this awards event once again reached new levels of creativity and artistic talent. The 4 winners will be announced at the 2018 Australian Hair Industry Awards (AHIA) on 29th April in the Plaza Ballroom at the Brisbane Exhibition and Convention Centre where each finalist will receive a trophy and recognition on stage.
Each Winner will receive:• A Beautiful Glass Trophy • A profile feature in Hair Biz Magazine • A full range of Electrical tools from ghd • A full Wella Professional Styling kit • $4000 worth of Excellent Edges Scissors • An Amazing Hair Extensions Kit • An invitation to attend Hair Biz Forum Free of Charge Values at $249.00 • A Team Photo Shoot with Award Winning Creative Director, Photographer, MUA and Stylist • An invitation to be a guest at the HOT SHOTS HOUSE in Melbourne following Hair Expo, where they will spend 3 days of mentoring with top industry icons • …And of course a place on the HOT SHOT list, pushing them to the forefront of the industry.
FINALISTS THE FASHIONISTA FINALISTS
Must demonstrate a passion for fashion and/or session work. Judging based on quality of work, published material, fashion show work, collaborations, accolades, projects and presentation. Selina Chhaur, Blow It’s A Hair Thing Travis Bandiera, Royals Hair Vee Nguyen, Blow It’s A Hair Thing Zoe Wilde, Zoe Wilde Artistry
THE VISIONARY FINALISTS
Must demonstrate artistic skills and be at the cutting edge of creativity. Judging based on skill, distinctive style, experimental nature and quality of work. Dylan McConnachie, Ella & Jade Marco Giorgio, Artique hair Nicole Bosenburg, Revampd Hair Studio Nikki Porter, Rubi Hair - Malvern
Hair Biz Year 12 Issue 2
RISING STAR FEMALE FINALISTS
Must demonstrate excellence in all areas of hairdressing. Judging based on style, skill, passion, clear vision and someone who is destined for greatness based on career so far. Amanda Joy O’Connor, Papas & Pace Amy Motteram, Pierotts Hair Studios Brittany Cristaudo, Sloans of Lane Cove Elle Schoemaker, Stelios Papas
RISING STAR MALE FINALISTS
Must demonstrate excellence in all areas of hairdressing. Judging based on style, skill, passion, clear vision and someone who is destined for greatness based on career so far. Jack Horton, Jack Horton Hair Boutique Leslie Henshaw, Pony and Pins Matt Bent, Stelios Papas Ryan King, Togninis
Travis Bandiera Selina Chhaur
THE FASHIONISTA FINALISTS
THE VISIONARY FINALISTS
Amanda Joy Oâ€™Connor
RISING STAR FEMALE FINALISTS
RISING STAR MALE FINALISTS
Hair Biz Year 12 Issue 2
TRANSFORMING INDIVIDUALS THROUGH EDUCATION By Kym Krey
Tracey Hughes is well known to many as an expert speaker in communication strategies, education methodology and leadership development. Her expertise lies in teaching how to breakthrough yoru mind set and build engaging connections. She is also an amazing hairdresser and creative artist and hairdresser. Headlining various global events, Tracey has presented in Australia and across the globe to over 500,000 salon professionals. This multi award winner made a bold move a couple of years ago and moved across the seas to take up residence with her husband Simon and 2 beautiful dalmations in the U.S.A. Coming back for a brief visit in May 2018, we spoke to Tracey about what she has been up to and what lies ahead in her future. 36
Hair Biz Year 12 Issue 2
TELL US WHAT YOU’VE BEEN UP TO IN THE US OVER THE LAST 2 YEARS Well it’s been a very interesting and eventful 2 years! I guess the best part has been the amazing learnings I have had from all the new experiences. To be an educator means to never stop growing yourself in order to be able to give back to others. The past 2 years in the USA I’ve
been working on so many exciting projects. The majority of my work has either been headlining major trade shows, speaking at events, and producing digital education. I’ve done less hands-on education classes and I’ve contracted to a few awesome brands in a couple of different capacities. Either helping them produce new digital assets; directing brand campaigns or acting as a spokesperson
“I AM THE PERSON I AM BECAUSE OF THE EXPERIENCES THIS INDUSTRY HAS PROVIDED ME. FOR THIS I AM TRUELY GRATEFUL.”
for their brands. This has been really rewarding to be in more of a consultant role to some major brands who are creating some great new initiatives. I’ve loved producing some great Main Stage shows as they ae always lots of fun and I’ve built a really great team supporting Tracey Hughes Education in the US. I have also enjoyed getting to know the industry here and meeting so many fabulous people. I’ve been speaking outside of our industry too, motivating women’s business groups. which has been very rewarding and interesting networking with inspirational entrepreneurs. There have been some very difficult times in the past couple of years adjusting in many ways as there would be for anyone migrating to a new country. Also, some big learning curves establishing my business but too be honest I’ve actually loved the challenge of it all!!
YOUR CHEF HUBBY, SIMON HAS ALSO HAD QUITE A SEA CHANGE, HAVING RELOCATED TO JOIN YOU IN AMERICA. HOW IS HE FINDING HIS NEW LIFE?
This was a major change for Simon as he sold his restaurant in Australia to move over to America to support my journey. However, it has been the best move for him imaginable! It took him a while to settle in as he is wasn’t too keen on living in LA at first. Plus, it was hard for him because we had immigration issues when he first arrived, and he couldn’t work for a long period of time waiting for his work authority to come through. So that as a huge set back for us and a major strain financially. Once he was able he ended up taking a fabulous job in a very “swanky” place full of celebrities as the Chef De Cuisine at the Viceroy L’Emitage Hotel, in Beverly Hills. Now we are about to embark on yet another major change as he has just been offered a career opportunity of a life time. We are moving to Las Vegas in a few weeks and he will be commencing as the Executive Sous Chef at the Mandalay Bay Resort. This means he will be 2IC responsible for around a ½ billion dollars’ worth of turnover overseeing all the restaurants, banquets and conferences for the Mandalay bay, The Delano, The Four Seasons on behalf of the MGM Group. There is nowhere else he could gain this kind of experience and it will set him up for any future opportunities he may desire. So, I’m so proud of him!!!!
HAVING WORKED EXTENSIVELY IN BOTH COUNTRIES, WHAT WERE SOME OF THE MOST OBVIOUS DIFFERENCES YOU NOTICED IN THE HAIR INDUSTRIES BETWEEN OUR TWO COUNTRIES?
I’ve been very fortunate to work in over 25 countries and whilst there are cultural differences in each region ultimately the industry is actually quite similar in all parts of the world. However, in saying that the differences between the USA and Australia are actually quite far apart in many ways. Firstly, there’s the more obvious difference of the standards of work. The training is more comprehensive in Australia and the quality of work is generally higher. However, the biggest difference is in the business models. Salons in the US operate very differently to Australia. There are a very large majority of “independent” stylists who are either booth rentals (renting a personal suite within a larger space salon that has countless suites). The rest are “commission” salons where the stylist gets a percentage of what they bring in. So, there are no salons that pay wages as such, so no hourly rates and no salaries. Also, the manufactures operate differently too as the vast majority sell their products through distributors. Australia has predominantly direct sales to their salons, but the US is just too great that the manufacturers have to rely on distribution. This means there is generally a middle man between the salons and corporates, so the distributors are the ones who build the relationships.
HOW DOES THE DELIVERY OF EDUCATION DIFFER HERE COMPARED TO THE US?
There are some really amazing educators and companies offering fabulous and outstanding education. But as a generalization education in America can very entertainment focused. So it’s high energy and attention grabbing. A lot of this is because everyone is trying to stand out in this era of so much disruption and the Americans generally have great facilitation skills. Also, there is huge emphasis placed on Influencers” with massive social media followings. So, these influencers are delivering education and whilst some of them are brilliant, there are others who just don’t have the experience teaching regardless of what size their following is. Hair Biz Year 12 Issue 2
cont’d from page 10
“TO BE AN EDUCATOR MEANS TO NEVER STOP GROWING YOURSELF IN ORDER TO BE ABLE TO GIVE BACK TO OTHERS.”
Australia has a very small population, so the delivery is more personal. However, Aussies can be a tad more judgmental, so they don’t get as enthralled in the overall experience as much as the Americans who love to give a good standing ovation if they like you!
IN WHAT AREAS ARE SALONS RUN QUITE DIFFERENTLY?
As explained the main differences are the business models of salons. This means they are ran very differently. It is harder to build a true team culture if you have a team of independents. Yet on the flip side there are some big chain groups over here who run their salons so well and very much have a corporate set-up with great operational systems, that these guys are super admirable. The biggest difference is the independent suite salons and how they operate. Ultimately if you want to run a successful business you need to have a great team, a positive culture embedded, solid systems and great leadership.
HAVING HAD THIS TIME IN THE USA, IS THERE ANY ADVICE OR GUIDANCE YOU MIGHT GIVE SALON OWNERS OR MANAGERS FROM WHAT YOU’VE ENCOUNTERED? I think Australia needs to be realistic that suite rentals are going to become popular in every country. There are a lot of stylists’ wo want independence and the freedom to work by their own rules. Those of us who are more used to the previous business model will need to accept that there is a shift in the industry and this will become more prevalent. I would advise all Salon Owners/Managers to embrace the individuality of each team member and learn to understand what motivates each of them. Plus I would advise that all businesses need to have an e-commerce site where their clients an 38
Hair Biz Year 12 Issue 2
purchase retail products from them online. Amazon is a monster in the US and most consumers are purchasing on-line now. Therefore invest into your team’s education to ensure they are confident and successful in selling retail. Then give your clients a reason to purchase from you and make it easy for them to do so.
YOU’RE HEADING BACK TO OZ IN MAY TO DELIVER YOUR TEACHER TRAINING COURSE. TELL US WHAT PARTICIPANTS CAN EXPECT FROM THIS.
I don’t get back to Australia as much as I would like too but I love this particular program and I have had great demand so I’m super excited to be coming home to facilitate this. My Teacher Training program is quite unique in that it not only develops facilitation and presentation skills it increases everyone’s personal confidence. I focus on the context of how education is delivered more than the content of what we are teaching. The 2 days pushes all attendees and I always get to witness such amazing growth from every participant. After 30years of teaching in all parts of the world, in every environment, I guess I have got a few tips to share so I’m happy to give whatever I can to help other educators grow. This for me is about having a ripple effect and building great educators to keep the quality and standards of our industry at a high level. I would also like to take this opportunity to extend my thank you to every stylist, apprentice, salon owner, association, manufacture and brand that has supported my journey of providing education. I am the person I am because of the experiences this industry has provided me. For this I am truely grateful. www.traceyhughes.com.au
! ! d l i w n u r y t i v i t a y e t i r c v i r t u a o re ty
Fantasy Make Up
THE FUTURE OF EDUCATION WITH
RUTH BROWNE By Kym Krey
One of the most wonderful things about the hairdressing industry is the variety of roles and career paths open to well skilled hairdressers. Whether you’ve set your sights on being a Master Stylist or Colourist, Salon Owner or Manager, Session Stylist or International Platform Artist, working here or abroad, all options are open to those with the ability to deliver at the highest level.
Other than the hard work and dedication to put in the hard yards, the one thing that all these roles demand is a well-honed set of skills, putting education at the top of your To-Do list for anyone with healthy aspirations and their sights set on achieving big things. But how should education be delivered? Is our current framework achieving the desired results for both Salon Owners and Stylists? Is there a better way and what are the questions we should be asking in this area? When looking for expert opinion on this topic, we could look no further than Ruth Browne. Ruth is an industry stalwart, having inspired, educated and opened doors for thousands of emerging hairdressers over a career spanning more than 30 years. For 24 years, Ruth was best known for running one of Australia’s leading education facilities in Melbourne’s Pivot Point Academy, and more recently, she led the Industry Engagement and Business Growth portfolio at Chisholm Institute. Hair Biz Editor, Kym Krey asked Ruth to share her experience, knowledge and insight into the issue of industry education and why quality training is so important to the future of our industry.
RUTH, TELL US A LITTLE ABOUT HOW YOU BEGAN YOUR HAIRDRESSING JOURNEY.
I worked part time at a local salon in Inverell, northern NSW, while studying at high school and this eventually led to an apprenticeship. During this time, I attended TAFE in Sydney on block release each year but TAFE training in those days had no relevance to salon application whatsoever, so I found it disappointing. On completion of this, I went to live in Melbourne.
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DID YOU ALWAYS KNOW THAT EDUCATION WOULD BE YOUR LIFELONG PASSION?
I became interested in education when I came back from 6 years living overseas. I wanted to learn to be an inspiring educator, so I went for a job interview at the CBD TAFE College for hairdressing in Melbourne. In those days trainee teachers did real teacher training which was a 3-year Diploma course at teachers’ college. That was a great learning experience. My mentors and nominated supervisors were amazing educators and I was so fortunate at this time to be introduced to the Pivot Point Concept.
OVER A PERIOD OF 30+ YEARS, YOU MADE THE TRANSITION FROM CREATIVE HAIRDRESSING THROUGH TO MANAGEMENT, EDUCATION AND THEN TO GENERAL MANAGER OF PIVOT POINT ACADEMY. TELL US A LITTLE ABOUT HOW YOUR CAREER EVOLVED THROUGH EACH OF THOSE ROLES.
During my most creative time, I was a novice educator and went to Chicago for 3 months’ teacher training where I met the founder of Pivot Point, Leo Passage. I was in a class of twenty selected educators from across the globe where I learnt the ‘whys’ of technical competence and found this to be a life changing experience. I believe that the ‘whys’ embrace the basic underpinning fundamentals of the craft which give you a roadmap to any creative design. At this time, I also attended the world championships in various countries and judged extensively nationally and Internationally. I had already had great experience in writing learning programs before training packages existed and have remained current and up to date in student learning styles which I believe
is paramount. Learners are very different today. As General Manager of Pivot Point, along with our champion staff, we developed a strong fundamental program that was mapped to the Australian training package. At that time the business model was to share the delivery and assessment strategy with other TAFE colleges across the globe and we hosted many visiting educators and school owners from all over. Our Exchange Program saw teachers coming from Europe, and Australian Educators were working in Asia and Chicago.
WHILST IN THAT ROLE, YOU WERE HONOURED WITH THE MINISTER’S AWARD FOR EXCELLENCE FOR COMMITMENT TO AUSTRALIAN APPRENTICESHIPS IN 2007. WHAT DID THAT RECOGNITION MEAN TO YOU?
This was the most humbling experience of all. The finalists were all amazing trades people and the Great Hall in Canberra was the venue for an amazing gala event. The recipient of this award was to be someone who had spent his or her entire career being engaged with the Australian apprenticeship system and you also needed to have started your career as an apprentice to qualify as a nominee. Internationally, the recognition of this award was humbling as well. Unfortunately, our government no longer has this as a stand-alone award evening and I guess one could assume this could be indicative of the lack of support currently for the apprenticeship system.
HOW WOULD YOU DESCRIBE THAT TIME, LOOKING BACK?
I lived the dream every day. Building an inspirational team of young educators was such an honour and I worked hard on being an
authentic and sustainable leader which led to many wonderful achievements. On reflection, it was an honour to be responsible for many college business awards and students’ awards across the globe, as well as Educator growth.
ROBERT AUBIN, EXECUTIVE CHAIRMAN OF PIVOT POINT AUSTRALIA, ONCE SAID ABOUT YOU “HER SUPPORT OF THE CRAFT AND FOR ENCOURAGING YOUNG HAIRDRESSERS TO BE SELF-CONFIDENT AND ACHIEVE THEIR DREAMS HAS BEEN UNWAVERING.” WHAT HAS FUELLED THIS PASSION FOR DEVELOPING YOUNG STYLISTS?
I pride myself on sharing and have always made myself available for mentoring. I find this such a rewarding process. My goal was for every to student to have confidence and self-esteem as this helps them to deliver exceptional work in the salon. My passion for developing young stylists was fuelled by wanting to share the Pivot Point System. This system of ‘the whys’ is exemplary, and it is a wonderful basis for good mentoring. Teachers, students and salon businesses all grow from great coaching and good mentors.
LOOKING BACK OVER YOUR CAREER, WHAT HAVE BEEN SOME OF THE MOST SIGNIFICANT CHANGES THAT YOU’VE WITNESSED TO THE METHODOLOGY OF TRAINING FOR HAIRSTYLISTS?
Teacher education has been my biggest disappointment. Fortunately, we still have some quality educators in the system, but the budget doesn’t allow for growing the new groups coming through. Budgets have not been stretched to support the required teaching and learning process for novice educators. In my opinion, the current Cert IV in training and assessment (TAE) doesn’t have the rigor required for holders of that certificate to walk into a class on day one and be fully prepared. Trainers also need the technical ability as well as the pedagogy (teaching/instructional) skills.
WHAT EFFECT HAVE THESE CHANGES HAD ON VARIOUS INDUSTRY STAKEHOLDERS SUCH AS SALON OWNERS, COLLEGES AND THE STYLISTS THEMSELVES?
A lot of frustration comes to mind. These changes have impacted the quality of the education delivered. For this reason, salon
owners in general don’t have a lot of confidence in the training sector.
LOOKING AT OUR CURRENT FRAMEWORK, WHAT DO YOU FEEL WE’RE GETTING RIGHT AND WHAT DO YOU FEEL NEEDS FURTHER DEVELOPMENT?
Within VET, I see great providers both in the Public and Private sector. Equally, I see less astute providers in both sectors. It’s about leadership and resources, frankly. In my mind, the training package is not forwardthinking. There seems to be no opportunity for regular review to ensure best practice. The assessment process required from this package is also a challenge. Keeping apprentices engaged in learning today is an issue. Apprenticeships are a triparted agreement, with the provider delivering approximately only 15% of the training? I feel that developing a salon/educator-style interview could support salon owners to ensure that they are aligned in their training plan and expectations for the apprentice’s progression. It’s a hard gig training apprentices and I do feel that salon owners need to be valued more in this process.
DO YOU SEE ANY FURTHER SHIFTS IN THE HOW THE INDUSTRY WILL OR SHOULD APPROACH TRAINING IN THE YEARS AHEAD?
There is merit for some blended models of training, i.e. front-end full time/workplacebased/block release/day release to name a few. Anything is possible if managers are visionary, can articulate their needs and meet with the provider to express those needs. Providers need salon engagement and communication regularly. It seems that salon owners are moving more towards the workplace-based training model and some salons are doing a great job of this and it suits their business model. The regulator has some rules around this process and these rules are not always understood by the salon owners or the less astute providers. The salon owner is totally responsible for the apprentices’ training today. It is expected that they engage fully with their training provider and their staff member needs to come off the floor for a minimum of 3 hours a week. In my opinion, there is not enough rigour around this requirement.
WHY DO YOU BELIEVE THAT QUALITY EDUCATION IS SO IMPORTANT TO THE FUTURE OF
The statistics speak for themselves in terms of the attrition rate for high-end salons, and the new entrants to our industry. We still need quality education for consumer protection. Quality education ensures that the learner has confidence in what they are doing.
IS THERE ANYTHING ELSE THAT YOU FEEL THE INDUSTRY SHOULD BE CONSIDERING AROUND THIS TOPIC?
Authentic and sustainable leadership. I would like to help salon owners understand their responsibility when they undertake the task to train others. Closer relationships need to be fostered between the training providers and salon owners. It’s all about salon owners having knowledge around the full-time training program dilemma from a provider’s perspective and then working collectively with that provider to find the best solution. Meaningful, ongoing consultation with the employer, the trainee and the provider is essential in the development and delivery of training in accordance with a training plan. The various training models available need to be adapted on consultation with salons and providers, but as a group generally, I feel that salon owners don’t engage enough with their providers. Regarding my thoughts on a better way to move forward: Apprentices: In the apprenticeship model, the apprentice has extensive salon time in addition to the college component, which if utilised properly, grows the novice stylist with the employer confirming in writing the apprentice’s competence in the work place. Fulltime model: Although the full-time students do the very same TAFE or college component, they often have very limited salon time and time working on models. The Pivot Point Program in Melbourne’s CBD has an extensive salon program, although I feel that it’s not long enough either. A vision that I feel may be worth exploring by industry leaders is for salon owners or mentors to pick up that salon training time for 12 months after the full-time college course is completed, paid at the relevant rate (which may vary state to state), guiding and preparing the novice stylist for their final industry assessment which would be conducted at the RTO with industry assessors. When completed, the graduate would be awarded the certificate 3. Without additional funding for the fulltime course, this may be a workable solution. It’s about working collectively. Working together. Hair Biz Year 12 Issue 2
MURPHY GOZZARD X THE DRESSCODE PROJECT
“BE THE CHANGE YOU WISH TO SEE IN THE WORLD.”
There would be few more accurate living examples of this quote than the Murphy Gozzard Hair Community and Co-Owner and AHIA Vidal Sassoon Humanitarian Award recipient, Brett McKinnon. Nowhere else in Australia, or indeed beyond, are there a group of individuals so committed to changing the world in their own special way. From their now iconic ‘Love is Love’ campaign supporting Marriage Equality to their ongoing work with Rough Threads, a Sydney based charity helping the city’s many homeless. From their support of Hagar, an organization working with women and children who have survived trafficking and abuse in Cambodia, Vietnam and Afghanistan to their work with Médecins sans Frontières through their connection with La Biosthétique, Brett McKinnon, Brett Albury and their team have been vociferous in their support of those who are suffering injustices across the world. Their latest powerful collaboration is with a unique organisation called The Dresscode Project, a campaign about unity, acceptance, tolerance and teaching our industry that diversity is the future, but the future is now. The Dresscode Project is a campaign to create safe spaces in salons for people in the LGBTQ+ community, created by Kristin Rankin, a Toronto-based hairdresser who had a moment of clarity after cutting the hair of a client who was transitioning from male to female. A few days later when she noticed a tweet from the client saying it was the first time she had ever had a haircut and felt like a woman. It was a touching moment but also an awakening: this was a situation that had to change. Since that day, Kristin worked to put together the Dresscode Project as a directory for the LGBTQ+ clientele with the objective of ending gender discrimination in society especially within the hair industry. Beginning in Canada, it’s now going global and leading the 42
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charge towards social change in Australia is the Murphy Gozzard team, being the first Australian salon to sign up. Since then, a number of other Australian salons have also committed to joining the Dresscode Project, including: • Charm Barber (Melbourne) • Radical Hair Design (NSW) • Access Hair (Sydney) • Hendrix Hair (Gold Coast) • Rachael Chandler Hair (Canberra) • Ebony Hair (Sydney) • A Flick of Hares (Kingston) • Fable Hair (Brisbane) • St. Hair Design & Beauty (Budgewoi) “We know that for many people who are transitioning, there is a disconnect between how they feel and how they appear. We are committed to helping bridge that gap in an environment without judgment where they feel welcomed and valued. Your hair should make you feel amazing. It should never be about gender” said Brett McKinnon. Brett Albury continues, “Since the Vote for Marriage Equality in 2017, the LGBTQ+ community has seen an increase in discriminatory behavior. This is one way we can help put a stop to it and we urge salons across the country to join us.” Salons can join the Dresscode Project online at dresscodeproject.com or by emailing dresscodeproject2016@gmail. com // IG: @thedresscodeproject
Photographer Jack Johnson
8 1 0 2 L A I C I F F O E TH Y T R A P ER T F A A I AH
the o t r o o Next D nt, e v E a l on i AHIA Ga t n e v n Co e n a b s i Br n o i t i b i t, e e r and Exh t S y Gre n o , e r e n Cent a b s i r , B k n a b h t Sou , h t 9 2 l i pr A y a d n ate l Su l l i t m p 0 3 . 1 1 8 201
18 0 2 e h t rs of e n n i W he t ds r h a t i w w A e y t r ust d n Celebra I r i n Ha a i l a r t Aus
Only AHIA attendees will be admitted
ULTRA VIOLET By Kristina Russel
As a Haircolour Artist, I have been privileged to work alongside amazing talent for the past 17 years, educating for leading haircare companies and gaining invaluable knowledge and mentors. As a former Global Ambassador for Redken 5th Ave NYC, I travelled frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. 2016 has been my most exciting year to date, by taking an artistic risk that is already paying off. I launched Kristina Russell Education and stepped away from the safety zone of a large multi-national company. I had the honour of using all my skills developed over the last 2 decades of hairdressing and am delivering relevant education to hairdressers. Ultra ViolwetAll of my Creative Colour Chords workshops are small intimate groups which ensure personal coaching and are open to 44
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students using any colour range who are curious to discover creative concepts in their beloved craft of haircolour.
been injecting colour mixing and theory from a different perspective to the hairdressing norm, presented in my ‘pure’ education approach.
Something you may not know about me is that I studied Colour Theory for three years within my Textile Design course at National Art School. This is where I first discovered Pantone and have been in love ever since. I want to share how you can create your own salon forecasting by researching Pantone’s colour of the year, past and present. Since then I have
I have been experimenting over the last year with my knowledge of the universal princi-ples of Colour Theory. Saving the perfect palettes for harmonious haircolour with Pan-tone colour charts. Tracking trends and creating seasonal forecasts. This allows me to suggest and reproduce beautiful colours for clients, based on their skin tone and suitabil-ity.
And for hairdressers this is a game changer for creative and classic colour education!
WHAT IS THE PANTONE COLOUR INSTITUTE?
The Pantone Colour Institute is a consulting service within Pantone that forecasts global colour trends and advises companies on colour in brand identity and product develop-ment, for the application and integration of colour as a strategic asset. Recognised around the world as a leading source of colour information through seasonal trend fore-casts, custom colour development, and palette recommendations for product and corpo-rate identity, Pan-tone Colour Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy. The 2018 Colour of the year is Ultra Violet. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. The Colour of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to
pursue a world beyond our own. Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The col-our is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection. “The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Colour Institute. I believe that colour is similar to music, and we can recreate the successful harmonies if we better understand the colour theory of how it was created. I have been sharing my haircolour
palettes across my social media channels for the last year and will be sharing how to create these, plus much more in my workshops this year. Stay tuned for 2018 #kristinarussellEDUCATION dates to be announced soon! Head to my site www.kristinarussell.com to find out how my knowledge of colour can benefit your career with the perfect program just for you and your team. Let’s stay connected x K Kristina Russell is a Master Haircolour Artist and former Global Ambassador for Redken 5th Ave NYC, travelling frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. Her photographic work has been published in over 30+ countries. She has been honoured with awards such as YEN magazine Young Woman of the Year, Finalist AHFA Creative Colourist of the Year, Hair Expo Final-ist Apprentice of the Year, and the winner of Australia’s most prestigious award Hair Expo Colour Technician of the Year. Hailing from Sydney, Australia, she works both in salon as well as keeping a busy schedule travelling Australia and the world, teaching classes of her own design. www.kristinarussell.com www.instagram.com/colourkristina www.facebook.com/ColourKristina Hair Biz Year 12 Issue 2
WINNER L’OREAL COLOR TROPHY
INK FOR HAIRunn
G y d n e W
She’s the Queen of the moment; our newly crowned winner of L’Oreal Colour Trophy 2018 and Australia’s premier Colourist and whilst the well-deserved celebrations are definitely continuing as they should for Queensland’s Wendy Gunn, we also know that such a moment only arrives after many years of dedication (read blood, sweat and tears!). With that in mind, we wanted to know about the journey that led to this point, as well as the magical moment itself, so Hair Biz Editor, Kym Krey spoke with Wendy on her return to Brisbane to learn more about her story.
at the age of fifteen, and I was even more determined to be a success after my horrible teacher made me stand up in front of the class and tell everyone why I was leaving school to “just be a hairdresser and to comb people’s nits!”
WENDY, YOU’VE BEEN IN THE INDUSTRY A VERY LONG TIME. TELL US A LITTLE ABOUT HOW YOU FIRST GOT INVOLVED WITH HAIR.
WHAT ARE SOME OF THE ROLES YOU’VE HELD THROUGHOUT YOUR CAREER?
My mother was a twice-a-week salon client in our home town of Ballarat and as a young girl I would go along with her. I remember the excitement I would get from the buzz of the salon and how intrigued I was by all the glamour. I would go home and spray pink hair spray and stick silver stars in my blonde curly dolls hair, which became quite costly as my parents had to keep replacing my dolls wigs. As soon as I could, I left school to begin my four-year apprenticeship
I did a 4-year apprenticeship in Ballarat, then managed a new salon in in Ballarat. Then I went off to work on luxury cruise liners, completing 2 x 3-month contracts, where I fell in love in every port. I worked as a stylist in Papua New Guinea for 1.5 years, where I was fortunate to learn a lot of my curly cutting skills. Looking back, I think how times have changed, because we regularly used 100vol with our streaking caps! I then worked as head stylist in a salon in Malvern, Melbourne when precession
cutting was introduced into the industry, before becoming a Colour Technician for L’Oreal. I worked one day a week in the testing lab, testing products for L’Oreal then became a Trainer and part of the Kerastase sales team, launching the brand into Australia. I opened my first salon in Melbourne, ‘Hair Design by Wendy Gunn’ on Bay Rd in Brighton before moving to Brisbane. I worked with L’Oreal again as a Technician while I opened my own salon. Looking for more, I took on the distributor ship for Artec in Queensland, purchased a suburban house and turned it into my current salon, ‘Ink for Hair’
WHAT ARE SOME OF YOUR BIG CAREER MOMENTS ALONG THE WAY?
Working backstage with Sassoon as back up colourist was a highlight, as was winning the Colour Trophy French Award. Doing a hair show in Paris for Intercoiffure was amazing and also being asked to judge a hair show in Bulgaria, but nothing tops winning Colour Trophy 2018!
COULD YOU EVER HAVE IMAGINED THAT YOU’D BE WHERE YOU ARE TODAY BACK THEN, OR HAVE YOU ALWAYS HAD A CLEAR FOCUS ON SUCCESS?
I have always tried to envision myself going further in my career, one step or one level at a time, but I also know how hard you have to work to be successful. Winning L’Oreal Colour Trophy Australia has been a dream come true and has ignited my passion even more. It wasn’t just about winning for me but the incredible journey to get there.
A SUCCESSFUL SALON DEMANDS AN EXCEPTIONAL TEAM. SHARE WITH US YOUR PHILOSOPHY AROUND SELECTING AND DEVELOPING YOUR STAFF.
The first and most important thing I look for when creating my team is a can-do attitude. A great attitude alongside great work ethic goes a long way. Also, someone who is coachable and always willing to learn. They need to have pride within themselves and present well, so our clients feel comfortable being in their hands. I look for vibrant, social and honest people to fit into our team environment who are eager for continued development.
WHAT DO YOU THINK MAKES INK FOR HAIR TRULY UNIQUE?
We are a destination salon which I transformed into an escape from reality. I get inspiration from all over the world and collect decorator pieces to bring into the salon from everywhere I go. For example, our different textured walls throughout the salon, our ever-changing floral arrangements and eclectic decor are a few of the many things our clients comment on. Within the salon we take pride in our personalised consultations. We also proudly
have a Scalp Clinic with high-end technology for a precise diagnosis on scalp and hair conditions. We are currently finishing a retreat area for our team to relax on their breaks beside our above-ground shipping container magnesium pool!
HOW HAS YOUR PHILOSOPHY OR APPROACH TO CLIENT CARE EVOLVED OVER THE YEARS?
What you wear starts with your hair. That is our salon philosophy. I used to just ask a client what they would like to do with their hair. Now before anything, I look at their face, then the condition of the scalp and hair, face shape, body shape and lifestyle and together we decide the best style for the client. We at Ink believe in clean hair. The cleaner the hair to begin with the better the result. We also have invested a lot into client comfort in our salon, for example, the amazing basin chairs we sourced from Japan which are very popular, are fully reclining and completely lift off the ground to our level which also makes its easier on our team’s backs.
WHAT WERE SOME OF YOUR EARLY (OR BIGGEST) STRUGGLES OR CHALLENGES?
I worked to the actual day of having all of my three children. I found balancing a career and having three children a challenge at times. I also had my salon in Melbourne burn down to the ground from a fault in the building above. That was extremely challenging when I had clients lining up down the street.
WHAT ARE YOU MOST PROUD OF ON YOUR CAREER?
Purchasing a suburban house and turning it into an amazing and successful salon.
WHAT’S THE FUNNIEST OR STRANGEST THING THAT HAS HAPPENED TO YOU IN THE SALON?
In one of my previous salons, we offered beauty services and back when solariums were acceptable and fashionable, I had a very interesting and hilarious experience one day. After one of our clients had finished in the solarium, we found her cleaning our dishes….. in the back room.... fully naked! When we asked her to kindly leave and pay her bill, her credit card declined. Hmmmm……… What’s something we may not know about you? WG. I don’t just paint hair, in my spare time I have started to learn to paint as a hobby. I have been to the south of France, China and also various spots of Australia to learn and better my painting skills. I look forward to expanding
my skills in painting with more educational travels
WHAT DOES WINNING THE L’OREAL COLOUR TROPHY MEAN TO YOU?
Wining colour trophy is the absolute highlight of my career so far and I am so proud to have the opportunity to represent L’Oreal Professional Australia in Paris next year as well representing the industry. I am proud to be a hairstylist
HOW DO YOU THINK THIS WILL IMPACT YOUR BUSINESS?
As everyone in my team were finalist in colour trophy, we will find the amazing exposure through Marie Claire remarkable for new potential clients but also inspire our existing clients. They are all very excited and love seeing the current and upcoming trends. I recommend any colourist/ stylist to enter Colour Trophy.
WHAT ELSE IS ON YOUR WISH LIST FOR THE YEARS AHEAD?
I am passionate about growing skills and creating passion within the industry. In the areas of consultation, razor cutting and speed colour work, I aim to run seminars on each of these, globally. Hair Biz Year 12 Issue 2
De Lorenzo’s New Season Colour Collection, Eminence is striking and distinguished. The Autumn/Winter Twenty Eighteen colours and styles embrace structure and futuristic elements, for bold, statement looks.
Courtney is an artistic and individual beauty, with bold style and a love for all things quirky. Embracing aspects of her natural deep brown hues, she enhances her style with a striking blue shade which frames her face. Her vibrant colour is complemented by a blunt bob cut which incorporates a long sweeping fringe, embracing modern femininity. Courtney applies Instant Accentu8 Satur8 and Elements Motion to her hair before blow-drying and smoothing straight. She then applies Defence Extinguish as her heat protector, before polishing the blunt look off with a straightening iron and spritzing Elements Afterglow for a flawless polished effect. Courtney maintains and ensures colour longevity for her daring shade by washing with Novafusion Colour Care Shampoo in Silver and Cool Naturals. Karlie wears this sharp and edgy style with confidence. The striking lines of her geometric cut, allow the multi-tonal colour to radiate through and add definition to the style. Karlie showcases 48
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her soft features by opting for warm, rusty, copper shades. To ensure texture, body and depth, Karlie starts by applying Elements Clay to damp hair, prior to blow-drying forward using a paddle brush. She mixes DMAN Pomade and Elements Grit to finish the look which gives Karlie ultimate texture, whilst still maintaining shine. Karlie keeps her colour vibrant in-between salon appointments with Novafusion Colour Care Shampoo in Natural Tones, Copper and Cherry Red. Kelly’s unique take on the ‘short back and sides’ perfectly suits her powerful feminine style. The deeper red tone of the hair adds a depth of edginess, whilst enhancing her individual features. Kelly adds body and texture to damp hair by starting with Elements Clay and lightly spritzing Elements Amplify to the crown and centre top section for increased volume. Once product is applied, she then directionally blow dries the hair using a paddle brush, following with DMAN Pomade to ensure hold, whilst leaving a lustrous
shine. Kelly maintains her colour using the Novafusion Colour Care Shampoo in Fire Red, Copper and Beige Blonde. Sinead works her blunt bob style with an air of glamour and embraces the pink hue trend. The soft rose shade, with contrasting deep roots, exudes cool girl chic, whilst the blunt cut stays true to the striking theme of the collection. Sinead begins by protecting her hair using Defence Extinguish and Elements Clay applied to her hair whilst damp. She then blow-drys the front panel of the hair with a sweeping motion, using a large round brush and beveling the ends under, paying particular focus on the back and sides. Sinead finishes off the look using Instant Allevi8 Shine Serum and Elements Vapour Mist for the ultimate controlled glossy finish and tamed fly-aways. She maintains her colour with the use of Novafusion Colour care Shampoo in Rose Gold and Rosewood. @delorenzo_haircare | www.delorenzo.com.au
COMBINING THE BEST OF NATURE AND SCIENCE TO DELIVER PREMIUM AND PROFESSIONAL HAIR COLOUR Novacolor is the only professional colour range on the market today manufactured on site in Australia specifically for our climate. It provides a full spectrum of low ammonia based, permanent hair colour shades designed for truer, richer, longer-lasting colour, complete grey coverage and unmatched shine.
1800 800 374 I www.delorenzo.com.au I Proudly vegan certified
WELLA SALON PROFILE
HOUSE OF ERNEST
Marie Mc Crystal-Jones
Hair Biz Year 12 Issue 2
For over 51 years, The House of Ernest has been a Western Australian icon in hairdressing fashion with a reputation for elite work. With a client list which includes fashion icons and A-list celebrities such as Kelly Clarkson, Tara Moss, Ruby Rose and Donna Karin as well as judges, politicians and business leaders, ‘The House’ skilfully caters for clients with discerning requirements who expect the very best in style and personal treatment. A renowned, luxurious and award-winning salon boasting full day spa facilities including IPL, microdermabrasion, skin needling, LED and more, House of Ernest has attracted an impressive team of highly trained professionals from around Australia and the globe, who are extremely passionate and dedicated to the craft. These gifted Stylists and Colourists have spent their lives honing their art and gathering skills from around the world to share with their Perth client base, for whom their inspired designs come to life.
We wanted to learn more about the woman behind such a prominent Australian salon, so Hair Biz Editor, Kym Krey spoke with Marie Mc Crystal-Jones to discover more about her story.
Owner Marie Mc Crystal-Jones has been involved in business since the young age of 19, when she first opened MGM Hair studio in Como, Perth after emigrating to Australia at 17. While her friends where partying hard, she was busy varnishing floors and painting walls to be ready for opening day. Her hard work and determination were well rewarded, with the salon catching the attention of ‘A Current Affair’ who profiled the business after only 12 months of trade. Marie has owned and operated a number of hair salons since then but sold them all in the 1990’s to live her dream, buy a yacht and travel around the world! Building a business of this calibre takes a significant level of skill but continuing to evolve and reinvent it to ensure it remains at it’s peak is another altogether.
MM. I would say that I have always stayed true to myself and remained focused on what I know that works in my business, learned from many years of experience. I have not worried what others are doing in the industry or what is the popular trend at the time.
YOU HAVE BUILT THE STRONGEST OF REPUTATIONS FOR PREMIUM HAIR AND BEAUTY SERVICES. AS WELL AS SHEER HARD WORK AND COMMITMENT TO QUALITY STANDARDS, HOW HAVE YOU ACHIEVED SUCH STRONG BRAND RECOGNITION?
WHAT ARE SOME OF THE POINTS THAT YOU BELIEVE MAKE THE HOUSE OF ERNEST UNIQUE?
MM. It would have to be what we call ‘The House Effect’, which is our radical approach to colour and styling work. We don’t just do what’s ‘in’; we allow our team the flexibility to be creative and produce truly outstanding work. We have an awesome international team who bring and share their experience and we are pretty honest with each other.
TELL US ABOUT YOUR EXPERIENCES PARTICIPATING IN WELLA TRENDVISION AWARDS?
WHAT HAVE BEEN SOME OF YOUR BIGGEST ACHIEVEMENTS?
MM. Sponsoring beautiful Stylists and Colourists and giving them a chance to live in this awesome country; opening our first franchised salon and the personal growth achieved by our staff, whether it be through awards, having their work published or being invited to work with great product companies like Wella.
HOW HAS YOUR RELATIONSHIP WITH WELLA SUPPORTED YOUR SUCCESS? In every area. Where do I start? We have chosen to partner with Wella as it is important for us to keep up with the latest trends and products hitting the market. Wella has brought modern technology into the salon with their exclusive System Professional EnergyCodeTM mapping app which provides a unique EnergyCodeTM for our client, ensuring highly prescriptive diagnosis and recommendation. David, our Sales Consultant from Wella has gone well beyond what is necessary. From staff incentives to sales training and inspiring our staff, to regular ‘Power Hours’, it never ends. Wella’s support in all areas is cutting edge, providing the perfect set-up for success
IN YOUR OPINION, HOW DOES WELLA DIFFER FROM OTHER BRANDS ON THE MARKET?
MM. ‘The House’ specialise in colour and we do colour correction on a daily basis. Wella offers the best colour and it does what it is meant to do. I have worked with other colour brands that promise one thing and deliver another. Wella also provides the best colour training, so our colourists are always at the top of their game.
MM. This is a fun event that gets the whole salon talking to each other as well as their clients about hair and photography. The team start by putting their ideas on an art board. These art boards are lined up as the clients walk into the salon, so it gets a lot of conversation and attention. Clients love it because they see the passion our Stylists have for their work and that passion is contagious! We have been Runners Up most years, so it’s always exciting to receive those awards.
WHAT’S BEEN YOUR TOUGHEST BUSINESS LESSON TO DATE?
The toughest lesson I have learned is be ‘slow to hire and quick to fire’. I don’t help anybody by keeping them on if their work isn’t up to standard or if they are not a good cultural fit. If left unaddressed, the wrong person can contaminate your team. Again, the stress is taken out of the situation if you’re honest with the person, giving reasons why it isn’t working and why you are letting them go. On every occasion that I have had to do this, the person has known in themselves they were not a great fit, so you’re not telling them anything they haven’t already felt.
WHAT DO YOU LOVE MOST ABOUT THE SALON?
This is easy! We have 25 of the most flamboyant staff! It is also a pleasure to watch the staff take pride in being the best at their craft. I enjoy the staff growing and reaching their dreams; it excites me to see them excited. Nothing is more rewarding than sharing the principles of achieving greatness, and teaching people to not be afraid to go for their dream in life, whatever that may be.
YOU HAVE ANOTHER BUSINESS AS WELL AS ‘THE HOUSE’. TELL US MORE ABOUT THAT.
I run a company called Cre8 which offers seminars which help married business men and women to more effectively run their marriages and their businesses. Cre8 runs events along with a very structured coaching system for both the corporate and private sectors. Some people have said these two businesses are very different, but I see them as very similar; both are about people and about bringing the leader out in them. You could say that one company changes you from the inside out and the other company from the outside in!
YOU ARE ALSO VERY ACTIVE IN WORKING WITH CHARITIES IN THE LOCAL AREA. TELL US ABOUT SOME OF THE WORK YOU DO TO GIVE BACK TO THE COMMUNITY.
I feel that it is very important to give back in this world. Over the years, ‘The House’ has run programs with the Salvation Army for women who are in rehabilitation from drug use, to restore hope to their lives. Last year the staff were also involved in working with Hair Aid, teaching and giving underprivileged families a skill with which to earn a living. This year the plan is to work in Cambodia with children entangled in the sex trafficking trade to give them the skills to change their future.
WHAT IS ON THE HORIZON FOR THE HOUSE OF ERNEST IN THE YEARS AHEAD? MM. Growing our team’s skills and pushing them to be their very best, while also having fun doing it! Marketing is an area that has changed so much over the years and I am so excited to release our new video marketing campaign in April. Watch this space!
To find out more about joining the Wella family, please contact 1300 885 002
Hair Biz Year 12 Issue 2
LOCAL SALON FEATURE
JUICY GOLDEN Nestled among the leafy avenues of Balmoral in Brisbane’s inner east is Juicy Golden; a wonderful new creation, or possibly reinvention, from two seasoned Brisbane Hairdressers.
Husband and wife team, Timoteo and Santina Di Carlo, having recently made the lifestyle choice to relocate their business from the Brisbane CBD, have delighted locals with their unique style of hair artistry and precision work along with a healthy dose of attentive hospitality. There is something so simple, so uncluttered and so pure about their approach to what they do. Immediately you sense meticulous attention to detail; skills honed over hours and hours of repetitious practice and an unhurried approach to creating excellence. You sense quality. Watching Tim at work, his eye never leaving the shape he is creating, you might imagine a master craftsman skilfully carving and chiselling, showing great respect for the wood with which he works. Mesmerising. Yet while this magic is unfolding, relaxed clients enjoy their favourite glossy magazine, an artisan herbal tea or even a glass of Verve. Nice! Noting the growing trend for city salons relocating to more convenient digs and being partial to a glass or two of Verve, Hair Biz Editor, Kym Krey spoke with Tim and Santina recently.
TELL US ABOUT YOUR EARLY YEARS IN THE INDUSTRY AND HOW YOU BOTH ORIGINALLY BECAME INVOLVED IN HAIRDRESSING.
Tim: I didn’t start out in hairdressing originally. I did a year of graphic design before my grandfather got me my first gig as a hairdresser, even though he disagreed. I really owe everything to him. The job he 52
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got me was at a really great city salon at the time, and it was there I fell in love with the craft of cutting hair. Santina: Both my parents are hairdressers who met at a hairdressing expo and worked together in their own salon for 36 years. My love for hairdressing came from them. I grew up in their hair salon and some of my fondest childhood memories were from being there with them. I always had a pair of scissors in my hand from a young age. I gave all my barbies fringes, then progressed on to the family pets and then my siblings. It didn’t always end well, but I knew that all I wanted to be was a hairdresser. 23 years later I still couldn’t imagine doing anything else.
WHO WERE SOME OF YOUR EARLY INFLUENCES?
Tim: Some of my greatest influences are not actually hairdressers. My Grandfather taught me strength, hard work and ethics, and my uncle who is an incredible cabinet maker, taught me to work with great patience and pride. Everything you do needs to be done with focus and meaning. That is something I find very important in my work as a Hairdresser, and even in my day to day life.
CAN YOU SHARE WITH US SOME OF YOUR CAREER HIGHLIGHTS?
Tim: Being Wella Guest Artists has been one of the highlights of our career. We did it over three years. Not only do we love what we do, but we got to share our ideas and philosophies with other like-minded people.
LET’S FIND OUT HOW THIS FABULOUS PARTNERSHIP BEGAN. TIM, TELL US THE STORY OF HOW YOU AND
Tim: If feel as though our story mirrors Santina’s parents. We met working together, and after three long years I finally I convinced her to let me take her to the movies and made my move while the credits were rolling. Better late than never, right?
WAS SALON OWNERSHIP ALWAYS ON THE CARDS FOR YOU TWO? Tim: I definitely feel that way
WHAT WAS THE CATALYST FOR YOU DECIDING TO STEP OUT ON YOUR OWN?
Tim: The catalyst was to get out of the city and take everything we have learned over the past nine years and apply it into Juicy Golden. Rent and parking fees have been an increasing problem since very early on and we are very happy be where we are today, in the beautiful suburb of Balmoral.
YOU HAVE TO TELL US THE STORY BEHIND SUCH AN UNUSUAL NAME!
Tim: The name came to Santina and few years ago. I was cutting a client’s son’s hair (he would have been around four years old at the time) and he had this teddy bear which he would not let go of. On the way out, I asked him what the bear’s name was. He looked up at me with attitude and said, “Juicy Golden!”. We thought it was the coolest name for a teddy bear ever, so when it came time to choose a name for the salon, I asked Santina, “What about Juicy Golden?”. She thought it was perfect. We threw a few other ideas around but kept coming back to it.
TELL US ABOUT THE UNIQUE LOGO YOU’VE DESIGNED AND IT SIGNIFICANCE.
Tim: I wanted to make something that represented the brand. We are simple hairdressers who focus on the fundamental skills of hairdressing. The most basic and simple shapes are the most powerful. The logo represents the four fundamental face shapes that we are all taught right from the beginning: the circle, the square, the heart and the oval. The logo works best for me because it has reason, but it is subtle.
WHAT DO YOU FEEL IS THE MAIN POINT OF DIFFERENCE OFFERED BY YOUR SALON FROM YOUR CLIENT’S PERSPECTIVE?
Tim: Definitely, quality. Not just from a craft perspective but from a service point of view as well. Santina and I work really hard to maintain high-quality service at every level. To do this, we have clear procedures for not only our staff but ourselves. I think that is the most important thing; to lead by example. You can be guaranteed the baseline of service never changes; we only build on it. It is a balance between perfection and sustainability.
WHAT ARE YOUR PHILOSOPHIES AROUND STAFF SELECTION AND DEVELOPMENT?
Tim: I think if you talk to any business owner, they will tell you that staffing is the hardest part of their job; your staff need constant nurturing. Some of us have been working together for over 10 years so our team is very tight. They have also all been with us since day one of their apprenticeships, and they are all so different. But if there is one common aspect that they all have, it is hunger. You can see it in their eyes the first time they learn how to shampoo, the first time they learn to do solid form, or a re-growth tint, or even the first time they clean the product shelf. That’s what I look for.
YOU JUGGLE THE DEMANDS OF YOUR BRAND-NEW SALON WITH THOSE OF PARENTHOOD. HOW DO YOU MANAGE YOUR ROLES AND SCHEDULES TO ALSO ALLOW TIME WITH YOUR BEAUTIFUL LITTLE GIRL?
Tim: Unfortunately time gets away from me, but luckily my wife is extremely organised.
WHAT HAS BEEN THE BIGGEST CHANGE TO YOUR LIFESTYLE SINCE OPENING JUICY GOLDEN?
Tim: Our situation in being so close to home has enabled me to spend more time with my Daughter. I can get in and out of work a lot quicker now which is perfect for Santina and I because my hours are very long.
WHAT HAS BEEN THE MOST CHALLENGING ASPECT?
Tim: I am a perfectionist and I find it hard to delegate tasks. I find myself spending hours
researching and learning new skills and would love to be able to do everything myself. This has been my greatest challenge- knowing my limitations. The website alone took me a while to build; I have never built a website before and anticipation drove my wife crazy! Trying to get that done between work and family can be challenging.
TIM, YOU ALSO BUILT THE SALON YOURSELF IN ONLY 3 WEEKS WITH YOUR UNCLE. IS THIS YOUR FIRST MAJOR CONSTRUCTION PROJECT OR ARE YOU A SEASONED BUILDER?
Tim: Yes, I did build the salon in only 3 weeks. It was my first big build, but I have been designing and making furniture for years. My uncle is a cabinet maker, and he is extremely meticulous. I would spend hours watching him work. Everything I learnt, I learnt from him, and the rest came from YouTube. I told my uncle that I wanted to build the salon myself after engaging with a shopfit company that did not see my vision. My uncle thought I was crazy; everyone thought it was impossible, but we did it. I have to say it was very stressful and a lot of hard work. Juggling electricians, plumbers, running back and forwards from my workshop, assembling drawers at 3 in the morning. But I would definitely do it again. I am a minimalist, but I love quality, and I am so happy that I did not have to compromise. With the help of my uncle and father in-law, we built the salon I envisioned, and I could not be happier.
AND FINALLY, WHAT DO YOU IMAGINE THE FUTURE LOOKS LIKE FOR YOU?
We are now moving into February which means training will be starting soon, and this is going to be our focus this year. The Idea behind Juicy Golden is about having a functional space for my staff and I to use and practice the creativity of our craft. So, you could say training is everything to us. I know my wife and I are going to be very busy; we have a new family and a new business that is still in its infant stages. So, you could say I have two children that need our undivided attention. But the one thing I have learned is that we can do anything if Santina runs the schedule……. and the bookwork. www.juicygolden.com Hair Biz Year 12 Issue 2
HEART OF WELLA WE BELIEVE IN THE MAGIC OF HAIRDRESSERS THAT IT’S THE HEART THAT MATTERS MOST IN DEVELOPING FAMILY-LIKE RELATIONSHIPS THAT ONLY THE DARING PIONEERS WILL WIN THE FUTURE OF BEAUTY …THAT BEAUTY IS HANDMADE THAT DREAMS ARE MADE IN COLOUR MAURICE TORCASIO BERNICE BARRETT
JIM & LIA KEFALIANOS This piece continues a six-part series highlighting the six Core Values of Wella Professionals and what they mean to some of Wella’s most influential Salon partners.
DARING PIONEERS “WHEN IT COMES TO HAIRDRESSING AND YOUR PARTNERSHIP WITH WELLA WHAT DO THE WORDS DARING PIONEERS MEAN TO YOU?” MAURICE TORCASIO, ROKK EBONY VIC:
Rokk Ebony has always aspired to be hair fashion leaders. When partnering with Wella, it is easy to be daring and to take risks due to the confidence we have in the Wella brand and the support they offer our businesses. When pioneering with a new business or a product or 54
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BRODIE LEE STUBBINS
technique, we have the confidence to redefine boundaries and ‘break the rules’ in order to make discoveries and be highly creative!
JIM & LIA KEFALIANOS, SUENO SA:
The best part of hairdressing is pushing the boundaries, so we love to play with and mix products to create different looks. We are always searching for the next best technique and products to achieve this. Luckily with Wella being a pioneer in the industry and by providing us with daring products, led by Creative Director, Renya Xydis, we can push the boundaries in high fashion and hair.
BERNICE BARRATT, ARTISTIC VISIONS WA:
In the 60’s, 70’s and 80’s, Wella pushed the boundaries and pioneered scientifically to enhance their product in a daring way, thus developing a stable base and strong foundations. Wella are constantly relaunching improved favourites and adding new innovations which keeps my team inspired and gives me the peace of mind that we are delivering the very best product to each and every client.
BRODIE LEE STUBBINS, ROKSTAR QLD:
Wella is the ultimate pioneering beauty brand whose business ethos is to help its consumers. Nioxin created a whole new beauty category and shed light on the problem of thinning hair. Wella’s Making Waves program teaches hairdressing and life skills to disadvantaged young people. Wella patented a new molecule called ME+, a substitute for PPD which is present in most colouring products, to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule (in KP Innosense) is the first permanent colour product to be approved by the European Centre for Allergy Research Foundation. I am proud to be associated with a brand which achieves so many industry firsts, especially firsts which benefit other people. To find out more about joining the Wella family, please contact 1300 885 002
YOUR COLOUR JUST COOLER FOR SUBTLE TO COMPLETE TRANSFORMATIONS Discover the Cool Collection with new captivating cool hints, for the perfect touch of cool. #StylistsDoItBetter
For more information, please contact your Wella Sales Consultant, call 1300 885 002 or visit www.wella.com
10/95 10/86 9/81 7/18
sumers agreed that ghd gold® was better than ghd V® styler for leaving hair sleeker, smoother, shinier and healthier looking. *In a test of 128 consumers, signiﬁcantly more consumers agreed that ghd gold® was better than ghd V® styler for leaving hair sleeker, smoother, shinier and healthier looking.
As one of the new ghd brand warriors, Brodie-Lee Stubbins has had her hot little hands on the new ghd gold professional styler for a while now. We asked her to give this groundbreaking styling tool with dual–zone technology a bit of a road test in her Brisbane salon Rokstar and share some of her findings.
HOW DO YOU THINK THE GOLD STYLER COMPARES TO OTHER STRAIGHTENERS YOU HAVE USED?
The gold is amazing, just like all the stylers in the ghd family, however this is so light, slim and easy on the wrist to manipulate hair as you style.
HOW EASY IS IT TO USE?
So easy, due to its new technology. There are 2 heat sensors instead of one, which controls optimum heat (185 degrees) from root to tip. This allows smoother, sleeker and healthier looking hair.
DOES IT GIVE GREAT RESULTS AND HOW VERSATILE IS IT? The shine on the hair is beautiful. I’ve put it to the test and I can’t fault it. I LOVE it! 56
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WHAT DO THINK ITS BEST FEATURE IS?
I think there are a few! The fact it’s so light and slim making it very easy for stylists along with consumers to use. The sleek design and round barrel is also great for versatility and snag free styling. It’s quick and it’s easy. Great for the salon and great for home use! The extra long 2.7m cord is a huge help too!
WHAT DO YOUR TEAM THINK ABOUT IT?
The team are so excited to not only have a incredible new choice to play with but to also be able to offer and cover all price points in the styling family for our salon guests.
THE NEW GOLD STANDA FINAL THOUGHTS?
I love it! It’s lighter, sleeker and prettier than the original previous V gold classic styler it replaced. I don’t know how they do it but it seriously gives an illuminating shine to the hair Transform your every day. and I’m®sure will be a huge seller.
HOW HAVE YOU FOUND IT HAS PERFORMED IN THE SALON AS A RETAIL ITEM? The new ghd gold styler. For sleeker, smoother, healthier hair.* We haven’t had it for long in the salon, however I think having a incredible styler at a $280 price For more information contact Visit ghdhair.com/au #ghdgold #goldstandard point is great for our guests to either upgrade www.ghdhair.com.au within the brand or try a ghd. I will say though that for the time we have it on our shelves, it has become a great seller for us here at Rokstar. The 2 year warranty also gives clients piece of mind.
*In a test of 128 consumers, signiﬁcantly more consumers agreed that ghd gold® was better than ghd V® styler for leaving hair sleeker, smoother, shinier and healthier looking.
THE NEW GOLD STANDARD
Transform your every day. The new ghd gold® styler. For sleeker, smoother, healthier hair.*
Visit ghdhair.com/au #ghdgold #goldstandard
BY SAM OVERTON
Stylist Sam Overton has been rather busy of late, with the launch of UEW: his new beautiful, luxury, high-performance product range, that’s simple and easy to use yet, surprisingly affordable. Over 18 years in the industry, CoFounder Sam Overton defined exactly what clients were looking for in a product range: “Sexy, simple, effortless hair; without breaking the bank” so we asked Sam to tell us a little more. Sam, tell us how the brand came about and why you wanted to embark on this venture. I wanted to create a cool, fashion driven brand at affordable prices. Something that would never age looks-wise and would cater for people from all walks of life. I’ve worked in the professional industry and consumer side of hairdressing for many years now and always seen such a major difference in the products on both sides. Not everyone can afford a great haircut and expensive haircare, so some people opt for a lower quality product, so they can still afford a great cut and colour. I’ve never really understood why professional products are priced at such a high price point. I’ve helped create brands from scratch and these brands have gone on to be successful so one day I thought, ‘I want to make a change’ and I just saw a massive gap in the market for a luxury haircare brand at a price point EVERYONE can afford. Explain for us the process of how the brand went from an idea to the finished products. I spent months and months reading about products and ingredients, meeting with chemists, searching the Internet for information about how products are made and the ingredients that went into them- both good and bad. I learnt what mixes and what doesn’t. I learnt how to homogenize oil and water, I learnt about surfactants, viscosities and emulsions, and the list goes on. I wanted to build this brand from scratch. A lot of people say they have created a product range, but in fact all they do is buy pre-made products (white label bulk products) put it in a bottle, put a label on it and say they have created a brand. That just doesn’t sit right with me. I have personally created every single formulation for every product in UEW. I have handpicked every single ingredient that goes 58
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into each product. I know no other brand will have formulations like mine, and I know this because I made them. I created the concept, the formulations, designed the packaging, wrote the product blurbs, shot all the images and campaigns, built the website and run the social media. It’s been an amazing ride so far and just keeps getting better and better each day. How many products are in the range At the moment we have 6 products in the range. I have an intense treatment called HELP launching at the end of February and a matte clay and shaper launching just after that. The range will never be massive. It will only ever be products that are needed. I’ll never just make a product for the sake of it. I make products that I want to use, or I feel will compliment what’s already in the range. What, do you feel is the brand’s main point of difference? It’s a haircare range, made by a hairdresser. Makes sense doesn’t it? I would say the first thing would be price point, as everything retails for $18 AUD across the range. The whole range is vegetarian or vegan where it can be. I do use bee’s wax in the waxes and clay and keratin in 2 products. The keratin comes from Fowl feathers that are sourced humanely and cruelty free. All of the products in UEW are about hair repair or maintenance; it’s not just a cosmetic range. All of the ingredients in each product have been specifically chosen for that product, so it performs to an incredibly high standard but will also help in repairing and maintaining the hair, haircut and colour. Nothing is tested on animals and the range is 100% cruelty free. UEW is 100% made and owned in Australia and that will NEVER change.
Who are your target audience for the brand? Everyone, to be honest! The UEW mantra is ‘Bridging the gap between luxury and affordability’. UEW doesn’t discriminate; it’s for anyone and everyone. You can pretty much buy 2 UEW products for the same price as one product in most other brands. I wanted to create a high-end, luxury and high-performance range that everyone could easily afford. Products don’t need to cost the earth to be good. I use lots of natural and organic raw ingredients sourced from all over the world, UEW ingredients are just as high quality if not higher than most other brands out there, which are double and even triple the price. Is the brand salon only? At the moment UEW is sold in-salon, online via UEW website and in some cool fashion boutique stores. UEW is also being sold across the globe already, in Australia, New Zealand, UK, America, Sweden, Russia and a few more countries soon. Any final words? Yes… I’d like to give a massive shout out to my amazing girlfriend Helena, for all her support and help through this mad journey and putting up with me and all my craziness. Thanks Babe! x www.uewhaircare.com
INDIVIDUALISE YOUR SALONSPACE
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CHOICE LON SA FEATURES
DERBY SHAMPOO UNIT Derby. This Strong & Square inspired unit is sophistication at its finest. Relax with firm padded comfort. Strong and square formed, the smooth upholstery is timeless for any modern salon interior. Part of the salon collection that captures excitement of a classic chic salon.
Square inspired shampoo lounge Upholstered in smooth black Manual reclining footrest Deep ceramic basin (available in white or black) • Tilting ceramic basin • Includes Australian Approved Flick Mixer Tapware • Includes flexible waste • • • •
For further information or for your nearest JOIKEN distributor call 02 8781 0123 or email: email@example.com
TheCBrave y a K c M e c i d n a
HAIR Candice McKay PHOTOGRAPHER John Rawson MUA Lan Grealis STYLIST Jared Green ASSISTANT Yvonne Flick-Barbanti
LOST S L E REB
HAIR Rush Artistic Team PHOTOGRAPHER Jack Eames MUA Kristina Vidic STYLIST Robert Morrison
HAIR Suzie McGill & Dylan Brittain, Rainbow Room International PHOTOGRAPHER John Rawson MUA Lan Nguyen-Grealis STYLIST Desiree Lederer
ENTER YOUR WINTE
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HAIR EXPO MELBOURNE 2018
Australia’s Festival of Hair is inviting hair professionals to enter their wonderland at Hair Expo Australia 2018 in Melbourne. The event is set to wow the professional hair industry with a stellar line-up of big brands, big names and big features for visitors to experience over the Queen’s Birthday long weekend, 9-11 June.
Headlining the much-anticipated Hair Expo program are 2016 British Hairdresser of the Year, Angelo Seminara and US-based balayage expert, Candy Shaw. Angelo will be presenting a creative seminar at Hair Expo where he will share his sources of inspiration and present a combination of clever cutting, artful dressing and innovative colouring techniques. Angelo will also be leading a day-long creative workshop where hairdressers can get hands-on with the legend himself. A leading industry educator, Candy Shaw is known as ‘The Balay Lama’ for her innovative Balayage techniques, which lead to more skilled stylists and vastly more profitable salons. Returning in 2018 is Hair Expo favourite Tabatha Coffey, who will lead small group sessions to help hairdressers focus on achieving their personal and professional goals. In a Hair Expo first, Tabatha will also be offering one-on-one business coaching sessions to help hairdressers work through any issues they may be facing in their business or career, and break through those barriers to achieve success. Designed so that hairdressers can attend multiple sessions for less, Hair Expo has introduced five excellent-value event passes that will mean education is more accessible than ever. Head to the Hair Expo website for details. www.hairexpoaustralia.com.au
Hair Biz Year 12 Issue 2
Hairstylist: Jason Fassbender, Photographer: Andrew Oâ€™Toole
WONDERLAND! BUY TICKETS NOW AT HAIREXPOAUSTRALIA.COM
Including Matrix / Mizutani / Parlux Balmain Haircare / Haircare Australia Oribe / O&M / De Lorenzo / Biolage R.A.W. Excellent Edges + many more!
International Headliners USA
UK Angelo Seminara
USA Tabatha Coffey
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INTRODUCING THE NEW
PANASONIC PROFESSIONAL CLIPPER Finally the ER-GP81 Panasonic Professional clipper is available in Australia. Regarded as the Lamborghini of professional clippers in Europe, Asia and the Middle East the ER-GP81 is in its own league. Advancing the Japanese art of making exceptionally sharp and robust swords, Panasonic has applied state-of-theart technology to develop blades of unprecedented quality. Specially designed X-Taper blades firmly catch and cut hairs that are often missed to thoroughly reduce stubble, proving outstanding cutting performance satisfying the strict demands of professionals. The sharp, precise 45 degree blade edge provides smooth, clean cutting. The ER-GP81 incorporates a combination of DLC (Diamond-Like Carbon) and TiN (Titanium Nitride) hard coatings for twice the durability of stainless steel and a long lasting sharp edge. Panasonics unrivalled Japanese lightweight high-power linear motor features newly developed Constant Control System providing 10.000 strokes per minute. Advanced sensor technology detects the density of hair and automatically controls the speed of blade movement to assure smooth, powerful cutting. Unlike conventional rotating motors, with a linear motor rotational speed doesn’t fall even when cutting dense areas of hair. The Panasonic ER-GP81 Professional clipper has a new slim, lightweight design with an easy-touse shape and high-grade feel, features that provide professionals with a new dimension of performance and convenience. Light and compact for all day use, the lighter weight makes it easier for hairstylists to use various cutting techniques as desired. Ergonomic Design for Easy Use: As well as making the ER-GP81 slim and light, the focus was on making it easy to hold. The smooth, curving, easy-to-handle body and features such as the rubber grip, to prevent slipping, are all designed to satisfy professional needs. 68
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Quick Adjustable Dial for Easy Length Setting: Turning the T dial enables adjustment of cutting length from 0.8 to 2.0cm in 0.3mm steps. This eliminates the need for troublesome changing of attachments and enables length adjustment with one hand while working. New Battery Charger: To recharge, simply place the unit in the charge stand. The compact stand is upright so it does not take up space on the work bench. Li-ion Battery: A powerful, long-lasting, environment friendly Li-ion battery is used. With salons throughout Melbourne and a booming Academy, BIBA is one of the market leaders in the professional salon and barbering industry, playing a leading role for over 40 years. Over the past few months Ben, Simon and Carolann from BIBA have been using the Panasonic ER-GP81 and this is what they had to say: “We started using the Panasonic Clippers a few months ago and have been using them ever since. They are great! We especially love the slim lightweight design and the super quiet motor. We feel they ensure smooth, consistent cutting on all hair types compared to other clippers we’ve used. They’re great for fading, clipper over comb and absolutely brilliant on one length haircuts and solid shapes. The standout features for us are the Constant Control System providing exceptional cutting on all hair types and densities and the X-taper blades. Until now we haven’t been offered this quality of clipper, our advice is don’t settle for average like all the others… use the best, for best results.” To find out more from your local distributor contact:- M&U IMPORTS T : 03 9555 1533 W : www.muimports.com.au
Japan Cord/cordless operation
Convenient charging stand
Automatic Universal Voltage
(03) 9555 1533 | firstname.lastname@example.org | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
AN EXCITING FUTURE FOR
TORI GILL Born and raised in Edinburgh, UK Tori Gill was crowned AHFA Men’s Hairdresser of the year in 2017. Having lived in Melbourne for the past 4 years she been working in the hairdressing industry for ten years, falling into her new found love of barbering and now looking ahead to a bright future. We spoke to Tori about how she has achieved so much in such a short time and what she sees in her future.
“I WAS SO EXCITED WHEN I WAS ANNOUNCED AS A FINALIST, SO TO ACTUALLY WIN WAS UNBELIEVABLE! IT MAKES ALL THE HARD WORK WORTHWHILE.” 70
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HOW DID YOU GET IN TO THE HAIR INDUSTRY?
It wasn’t something I always wanted to do; from a young age I was set on going to Art College. When I turned 15 I wanted to earn money and the only jobs available at that age were a paper round or a Saturday assistant in a salon. I tried for Cheynes hairdressers in Edinburgh and landed myself a Saturday job. This introduced me to the industry and It was then I realised how much art and hairdressing were linked and I could put my creative ideas into hair. After two years of being a Saturday girl I ended up leaving school a year early to go full time and qualified in just over a year.
HAIRDRESSING OR STRAIGHT TO BARBERING
I actually fell into barbering by chance. I started working in a barbershop to help a friend out when I came back from travelling. It was only meant to be short term but I was having fun, my friends worked there and the atmosphere was a lot more chilled than a salon. I had always loved cutting shorter
hairstyles and I then got to do that on nearly every client. After working there for a year I didn’t ever want to go back to a salon. I much prefer cutting men’s hair, I feel you can be more creative plus women are a nightmare, we are never happy haha (am I allowed to say that?).
WHAT HAVE BEEN THE BIGGEST ACHIEVEMENTS IN YOUR CAREER BEFORE MOVING TO AUSTRALIA?
Before moving to Australia the only competitions I entered were during my apprenticeship; I won a U.K. wide photographic competition and came first place in the Cheynes Vision Competition, which was their version of Wella Trend Vision. My biggest achievement now is definitely winning AHFA Men’s Hairdresser of the year.
WHAT WAS THE POINT IN YOUR CAREER THAT MADE YOU DECIDE TO MOVE TO AUSTRALIA? WAS IT A JOB OPPORTUNITY?
I loved being a hairdresser but from a young age I wanted to travel and I knew I was lucky enough that I had a skill I could take anywhere.
At the end of 2011 after spending the summer in Ibiza I wasn’t ready to go back to Scotland so I booked a flight to Australia. I was backpacking around Australia working in different salons along the way. Once I arrived in Melbourne I instantly fell in love with the city and knew that one-day I would end up back there. After 18 months away from home I was back in Edinburgh and it was then I started to work in my friends barber shop. Twelve months later I was ready to make the move to Melbourne hoping that the barber scene had hit off there, as I didn’t want to go back to working in a salon. After trying out a couple of other barber shops I then came across Kings Domain who then sponsored me to live in the country.
BRINGING US TO PRESENT DAY, WHAT ARE YOU UP TO NOW?
I’m currently managing the original Kings Domain shop where I am cutting full time and have a large and very loyal clientele. I’ve just started planning my next collection for Hair Expo 2018 Men’s Hairdresser of the Year and will be shooting in February. I also recently decided to start a YouTube channel showing tutorials of different haircuts. So I’ll let you know how that goes.
TELL US ABOUT KINGS DOMAIN BARBERSHOP
Kings Domain is a very busy barbershop, which is the brother of award winning salon Joey Scandizzo. All the staff are encouraged to enter competitions, present on stage and get involved with editorial shoots to stay motivated. We run very much like a salon, customer service
is our priority as well as giving good haircuts, of course. We have an academy where we train all of our apprentices in men’s hairdressing and traditional barbering. Every client has their hair washed with a head massage and is offered free beer! We run on half an hour appointments and charge $50 for a haircut or hot towel shave and $90 for the royal treatment, which includes both a haircut and shave. When I first started we only had one shop but now we have 5 shops in Melbourne and recently opened our first shop in Sydney.
CONGRATULATIONS ON WINNING AHFA AUSTRALIAN MEN’S HAIRDRESSER OF THE YEAR – CAN YOU TELL ME WHAT THE PROCESS WAS FOR THIS COMPETITION AND WHAT IT MEANS TO WIN?
Thank you. It’s a photographic competition similar to the British Hairdressing Awards. We have to submit 6 images along with a bio including everything you have done within the industry and page on your inspiration for your collection. I started my mood board three months before my shoot; I think preparation is the key. The competition is judged in London and is narrowed down to 6 finalists, there’s then a huge award night that takes place in Sydney a couple months later. I was so excited when I was announced as a finalist, so to actually win was unbelievable! It makes all the hard work worthwhile. At this current time, it’s an honour to hold that title as there are so many amazing men’s hairdressers and I’m so grateful to be part of the growing community.
ARE YOU SCOTTISH, OR ARE YOU NOW AUSTRALIAN?
You can take the girl out of Scotland but you can’t take the Scottish out the girl! I will always be a proud Scot although the life style and weather in Australia makes it very difficult to consider moving back to Scotland!
AND FINALLY…OVER TO YOU…
I think we are so lucky as barbers and hairdressers that we have a skill that we can take anywhere in the world and with social media the world is such a small place. I was recently in New York for the fellowship barber show where I got to meet some of the best in the industry and shoot with Kevin Luchmun. It’s amazing how you can fly to a different country and meet like-minded people who share the same passion as you, learn from each other and make amazing friends along the way. I think it’s so important to never stop learning, I’m always looking to develop my skills and it’s an amazing time to be involved in the industry. Hopefully this is just the beginning for me. Hair Biz Year 12 Issue 2
THE HARD YARDS PAYING OFF
Callum Tweed is one of Brisbane’s up and coming stylists and after spending the past 8 years honing his skills he is now diving into the social media scene with ease. We asked Callum to share with Barbershop readers how he has worked his way up and what is important to him in the industry
“I started by chasing an idea of hair and the creative side of it. Working for many different hair salons to get a ‘start’ I found little help from most of them until my friend told me of a barbershop that was in need of an apprentice - I finally found a way in. We’ve all done the hard yards, but for me this apprenticeship was backbreaking; grind your fingertips to the bone kind of backbreaking. For that, however, I am grateful. It taught me how to commit to something and that felt good. It was fast though, I was in the deep end from day dot and I think I have been since. It has been 8 years since starting in 2010 and what an experience it has been. I have worked at a few wellestablished shops and to where I am today and all I can say is, that it has been filled with some incredibly supportive people. Before I go on any further, this is just my view: Some people grow, some people stay and some people do for the sake of it. I like to think of myself as the kind that grows. Really, it’s only been the past year that I’ve dived into my career; the rest of the time has been a learning curve for me. Since managing several shops, doing in house training and even some 72
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events outside of work, I have taken away a lesson every time. Knowledge is a big thing for me, I understand that there is no right or wrong way in this industry and all we can do is learn. I’ve never been big on the structure of workplaces. So for the sake of it, I’m going to say I’ve had a few apprentices but more to my liking, I’ve helped friends learn. I honestly think these have been some of the best times through my career. Not only for helping someone else, but it inspires you, keeps you focused and makes you learn more yourself. Along with knowledge I’d say community is paramount. I’ve watched this industry bloom since back in 2010 (where there was a 400% increase in barbershops - a total of 5 that I knew of or had access to), to toda, where people are starting fresh nearly every week. This is amazing to say the least. Right now I am in the process of trying to bring two things together: Knowledge and community. With social media being at the peak of connectivity today I am hoping to bring more to our barbering community.” Follow Callum Tweed aka @tonsorial
THE TRUTH ABOUT HAIR & HEALTH By Kym Krey
A good head of hair is often something we want to maintain and hold on to for as long as possible, but there is more to it than just wondering if we are going to end up looking like our parents and inheriting the good, bad or non existent.
In this issue we thought we would talk to a man who knows what hair is on a whole different level… the cellular one. Scientist and regenerative health consultant Arthur Chan, founder of Australia’s very own Hair Health Foundation and manufacturer of the fantastic Activance hair health range tells us more.
YOU’RE A SCIENTIST… WHAT GOT YOU INTERESTED IN HAIR?
Hair is just truly incredible. As a health consultant, I’ve spent several years helping doctors treat the trouble patients who don’t respond to normal treatments. I’ve seen everything from mystery skin rashes to people with really awful chronic illnesses. And over the years, one of the things I’ve noticed is that when a new client walks through my door, I can tell so much about their health just by looking at their hair. Almost always, a relatively healthy person will have beautiful thick, smooth and shiny hair. But it’s the absolute opposite for my sickest clients. Their hair is thinning or it’s brittle, dull and damaged… or it’s both! 74
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HOW IS HEALTHY HAIR CONNECTED TO HEALTH?
It all comes down to how unique hair is in the body. We all know that the secret to beautiful skin includes eating well and exercising. It’s the same for our hair, but even more so, and there’s two reasons for that. The first reason is that hair is one of the fastest growing and regenerating parts of our body, second only to bone marrow. Because of that, hair uses a lot of energy. So when we’re sick and our body is trying to save energy to get better, one of the first things to go is our beautiful hair. It might grow slower or lose some of its shine, or even start to thin. It’s also one of the reasons our hair suffers in winter when we keep catching colds! The second reason is toxins. One of the ways our body naturally detoxifies itself is by dumping excess toxins into our hair. That’s why police can use a single strand of hair for drug tests. Hair doesn’t lie – you can tell so much about a person from the way their hair is cut and styled, and if you bring a microscope, you can tell even more.
“I WAS LOOKING FOR SOMETHING DIFFERENT. SOMETHING THAT WORKED WITH THE BODY — BECAUSE AFTER 30 YEARS OF BEING A HEALTHCARE PRACTITIONER, I BELIEVE IN WORKING WITH THE BODY, NOT AGAINST IT.”
ARTHUR CHAN, FOUNDER OF ACTIVANCE
SO WHAT’S THE SCIENCE BEHIND HEALTHY HAIR?
There’s two dimensions to beautiful hair: outer beauty and inner beauty. To me, outer beauty is the gorgeous cuts and colours and hair products we use to make our hair beautiful on the outside. Inner hair beauty, or what I like to call total hair health, is beautiful hair from the inside, all the way down to the structure of your hair. As we all know, hair is mostly made up of keratin, which is the same protein that makes up our skin and nails. But the next biggest component of hair after keratin is actually water. That’s what’s behind beautiful, thick and dense hair – a strong keratin structure and enough water. As for smoothness and shine, when you look at hair under a microscope, you actually see the surface is made up of overlapping scales, like the scales of a fish. That’s the hair cuticle. In beautiful hair, those scales are perfectly smooth, which helps reflect the light for natural shine. In damaged, thin hair, those scales have been torn out of place or are spiky like a hedgehog. And underneath, the keratin structure is usually weak and too dry, which makes your hair limp and brittle. Hair treatments do a great job of smoothing over hair scales from the outside, but I got interested in what makes beautiful hair grow in the first place. And the answer is that when we’re healthy and eat well, our body produces a lot of nutrients to grow naturally thick, beautiful hair. One of the most important of these hair nutrients is called Rhodanide, which not only stimulates hair growth, it strengthens and hydrates the keratin structure of hair from the inside. This helps to re-align damaged hair scales and naturally restore hair thickness, volume and shine. That’s why Rhodanide is the star ingredient of our Activance leave-in treatments.
WHAT’S THE DIFFERENCE BETWEEN ACTIVANCE AND OTHER HAIR TREATMENTS?
The difference between Activance and other hair treatments is the difference between a health supplement and makeup. As I mentioned earlier,
the key active ingredient in Activance is Rhodanide, which is the vital nutrient our own body creates when it’s healthy to grow naturally thick, shiny and beautiful hair from the inside. In contrast, haircare treatments are like makeup – they make hair beautiful from the outside. Products like oils, masks, and keratin treatments – their active ingredients are molecularly too large to absorb through the tiny gaps in our hair cuticle. What they do is smooth over the gaps in damaged hair like makeup primer or foundation. At the end of the day, I think both are really important, because of course you want hair that’s beautiful both inside and the outside! But a lot of people struggle with a host of factors that affect our inner hair health and beauty, like stress, illness, hormonal changes, sun damage, and too much bleaching or blow-drying. That’s why I’m so passionate about educating and advocating for truly beautiful hair and total hair health. That’s what drove me to found the Hair Health Foundation in 1998. We’ve been conducting hair health research, running trichology seminars for hair salons and health specialists, and making Activance ever since.
1998! SO YOU’VE BEEN RUNNING HAIR HEALTH FOUNDATION NOW FOR 20 YEARS… WHAT KEEPS YOU GOING? I love helping salon owners understand the science behind beautiful hair and helping them to incorporate inner hair beauty into their business. As we know, so many people look to hairdressers as their hair specialists and advisors, so it’s an absolute value to be able to talk to your clients about making your hair beautiful both inside and outside.
I’m always happy to talk with salon owners who are interested in learning about hair health and Activance. If that sounds like you, I’d love to hear from you on 03 9326 8844 or at email@example.com.
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THROUGH THICK & THIN VITAL NUTRITION FOR HEALTHY HAIR By Simone Lee
To maintain optimum hair health and over all well - being, it is essential to have a healthy diet and body. The duration of the growing phase of the Hair Growth Cycle varies from person to person and determines the length our hair is able to grow.
There are many different factors that can affect the Hair Growth Cycle and the rate at which our hair falls out and regrows. We have all heard that salon guest who says “my hair was so THICK before, now its so fine and THIN and I don’t know why ”, or “when I was young I could sit on my hair I could grow it that long, and now it doesn’t seem to grow at all”. One of the most important aspects to understand in the quest for healthy hair is the role that nutrition plays especially in the long term. Nutrition is the interrelation between organisms in the body and nutrients that have been transformed from digested food and ingested by the body’s organisms. A failing in the conversion and absorption of nutrients from food will affect the cellular activity within the body and ultimately can result in the occurrence of disease, unhealthy hair and even hair loss. Consuming appropriate amounts of the six essential nutrients – Proteins, Carbohydrates, Fats, Vitamins, Minerals and Water through diet or topical nutritional treatments is the key 76
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to growing healthy Hair.
Provide heat and energy, maintain, build and repair body tissues. Proteins nourish the dermal papilla and matrix of hair as well as the germinating layers of the skin. Proteins are digested by the body and broken down into amino acids. There are four key amino acids necessary to produce hair keratin, cysteine, lysine, arginine and methionine. Of these amino acids lysine and methionine are classified as essential, meaning they are not formed by the body and must be made available through our diets. Whole proteins from animas are a common source of protein; examples include dairy products such as eggs, milk, cheese and yoghurt, meats such as chicken, fish, beef, pork lamb, lean meat. Consuming combinations of vegetables that are high in proteins like peas, beans and soya beans is a great way to boost protein levels within the body. Nutritionally focused topically applied hair cosmetics are often hydrolyzed and have
molecules that are so small they may enter the cuticle through absorption. Proteins and nutrients applied to the hair from the outside may cling around the hair, some protein based shampoo and conditioner products work by assisting in the re aligning of the cuticle scales due to the acidity of the product, rather than their protein amount or the proteins ability to effectively penetrate further into the hair cortex. It is really important to understand the mechanisms by which topical products deliver their results when making your decision to recommend these treatments to your guests. Carbohydrates are made from elements carbon, hydrogen and oxygen a carbohydrate is a biological molecule. Carbohydrates are essential for a well-balanced diet. When the carbon system unites with oxygen in the blood stream, immediate calories used for energy by the body are produced. This energy helps divide the cells in the hair matrix and germinating layers of the skin. Carbohydrates help regulate protein and fat metabolism. Carbohydrates are classified
as simple or complex. Simple carbs or simple sugars can be found in many natural foods including fruit, honey, milk and vegetables, they are added to processed foods such as candy and soft drinks and processed meats. Complex carbs are made up of a number of sugar molecules strung together, they are rich in fiber and assist in promoting good health as they are derived from whole plant foods which are also high in vitamins and minerals. Some great sources of complex carbohydrates are beans, lentils, peas, whole grains and starchy potatoes. In recent years large cosmetic brands are utilizing sugars in their topical hair care ingredients which functions as a flavoring agent, humectant, scalp skin conditioning agent and cleanser. Maintaing body functions is assisted by a healthy intake of fats. Vitamins must have fat to disolve and noriush the body. Polyunsaturated fats help keep hair shiny. Essentail fatty acids such as linoleic (Omega6) and Linolenic acid assist in in adequate oil production from the sebacious glands. Many hare care product companies use oils and butters in their formulas which assist in sealing the cuticle layer of the hair shaft and moisture balance. Oil delivery technology is also used in modern hair dyes. Omega 6 can be activated by intake of plant oils such as primrose oil and sesame seeds. Omega 3 can be activated in the body through consumption of linseed and marine oils from salmon, tuna and sardines. Deficiencies in magnesium, zinc and vitamin b6 may result in inhinited Omega 3 and Omega 6 pathways within the body which can cause hair loss.
VITAMINS & MINERALS
Are essential nutrients your body needs to function properly. Most vitamins can’t be made by the body except for vitamin D. Fresh fruit, green vegetables and grains are a great source of water soluable vitamins. Minerals are chemicals the body requires in order to work properly. They are equaly
as essential as vitamins and also can be obtained from food. Some examples of essential minerals include: Vitamins connected to maintaining healthy hair and scalp are: • Vitamin A - helps prevent dry hair, and maintaining a healthy skin. Found in carrots, liver and green vegetables. • Vitamin B (thiamine) - assists in prevention of dandruff and red skin, dandruff. Found in liver kidneys and green vegetables. • Vitamin B (pantothenic acid) - Helps maintain hair colour and possibly prevent early greying. Found in mushrooms and liver. • Vitamin B (folic acid) - Required for cell multipication found in liver, kidneys and green vegetables. • Biotin - Water soluable B viatmin, lack of biotin can cause brittle hair, found in whole grains, liver and yolk. • Vitamin C - is needed for maintaining skin health. Found in citrus fruits. • Vitamin D - assists in the absorption of calcium and food digestion. Found in eggs, fish and milk. • Vitamin E - aids in hair growth, blood circulation and may help premature ageing of skin. Found in eggs, green vegetables and bread. • Vitamin K - assisits in the prevention of blood clotting, aids blood circulation found in broccoli, brussel sprouts and cabbage. Minerals connected to maintaining healthy hair and scalp are: • Cobolt deficiency eads to scaly dry skin, cobolt is found in broccoli and fruit. • Copper deficiency may cause hair loss and greying, copper is found in liver, cereals and nuts. • Iodine deficiency may cause thinning of hair and dry hair. Iodine is found in shellfish, kelp and other seafood. • Iron helps prevent brittle hair and
maintain a healthy hair growth cycle. Iron is found in liver, egg yolk and puha. • Zinc deficiency may lead to hair loss, dry and oily skin. Zinc is found in oysters, wheatgerm and bran
An apporopriate consumption of water is essential for life., we cannot live without it. Two thirds of our skins tissues are made up of water. The human body looses approximatley two liters of body fluids in a day, and is replaced through consumtion of water and other liquids. Asside from ensuring you consume adequate amounts of water daily, “The Healing Power Of Water” externally to the hair via hair nututional cosmetics is huge. Humectants are used in hair care products to promote moisture retention, re hydrate hair and have the ability to attract water from the atmosphere. The binding capabilites of humecatants and water impoves moisture retention by minimalising water loss due to evaporation which is ideal for treating for dry hair. The benefits of understanding how water has the ability to help heal hair are infinite especially when it comes to different environement and climate living conditions. Providing hair and scalp health nutritional strategies and trichology rituals within my salon business practices has been extremely rewarding, interesting and lucrative, throughout my 21 years of salon ownership. Simone Lee is a salon owner, hair and make up artist, Global Ambassador for Activance, fully qualified trichologist and a registered practitioner of the World Trichology Society. For more information about Hair and Scalp nutrition courses and business opportunities contact Simone Lee at www.australianinstituteoftrichology.org.
Hair Biz Year 12 Issue 2
1. SHADES EQ PASTELS AND GRAYS BY REDKEN Renowned as ‘the professional hair colour that thinks it’s a conditioner’, Shades EQ Gloss is Redken’s best-selling, liquid demi-permanent hair colour. The caring, acidic pH and ammonia-free formula is infused with Wheat Amino Acids to condition and promote brilliant shine. In their Pastel Perfection collection, Redken now introduces four new makeup-inspired shades to add that perfect touch of pastel to every client’s hair colour. From natural silver to amped-up chrome hues, Redken believes grey should be celebrated and have launched the new, conditioning Shades EQ Silver Glosses to allow Colourists to completely personalise natural or coloured grey hair with accents like pearl, ash, titanium and chrome. www.redken.com.au
2. PERFECT FOILS AT THE TOUCH OF A BUTTON! BY COMFORTEL Available in black, the 24*7 Electric Foil Dispenser dispenses 500m rolls of foil in a choice of four lengths and four fold options into a handy tray ready for use. Simply choose the length of foil, the 3. ULTRAVIOLET SHAMPOO size of fold and the amount of foils required and the machine BY CRAZY COLOR takes care of the rest. Once seduced, you’ll be amazed at how New Crazy Color Ultraviolet easy the Procare 24*7 is to use. If you’re determined to see your ‘no yellow’ shampoo is a new colour business grow, this will make a real difference. Comfortel salt and sulphate free formula, is making your job easy thanks to their fully automatic 24*7 Hair free of any harmful chemicals Foil Dispenser – Time, money and energy – saved! to ensure the healthiest Features: results after every wash. • Fully programmable – choice of 4 foil lengths and 4 fold Ultraviolet pigments banish options. unwanted yellow and golden • Perfect foil every time. tones, creating a clean super• Produces perfectly cut and folded foils at the touch of a button. lightened base for vivid colour • Cuts and folds each strip immaculately. application. • Seriously reduces wasted foil costs. www.aii.net.au • Dramatically reduces staff costs on foil preparation. • Made in the UK www.comfortel.com.au 5. IN MOOD HAIR PINS BY JOIKEN Create your pinstyle! For those who are a tad lazy with their beauty routine, the wet hair look is always a 4. WELLAPLEX BY WELLA PROFESSIONALS welcome trend. If you want to rock the style without the Wella Professionals Wellaplex introduces the Opti pH System, an exclusive technology that fuss, the secret tip is to use loads of bobby pins. helps to reconstruct inner hair bonds for stronger hair and is the best partner for Wella Pins available Professionals colour products, ensuring perfect lightening and colour results. • Fringe pins - 2 1/4 inch (56mm) available in black The collection consists of 3 new products: • Fringe pins - 2 1/4 inch (56mm) available in bronze • No1 Bond Maker: helps to create bonds within the hair during lightening or colour services • Bobby pins - 2 inch (50mm) available in black • No2 Bond Stabilizer: strengthens the hair structure after chemical treatment • Bobby pins - 2 inch (50mm) available in bronze • No3 Hair Stabilizer: for use at home to help keep the hair strong, smooth and soft until the • Bobby pins - 2 inch (50mm) available in gold next Wellaplex treatment. • Ripple pins - 2 inch (50mm) available in black www.wella.com • Ripple pins - 2 inch (50mm) available in bronze www.joiken.com.au
4. COLOR OUR MOOD COLLECTION BY KEUNE Keune introduces the Color Your Mood collection which includes five brand-new shades, ranging from natural to statement-making! Flirty Pink (Semi Soft Pink) an iconic millennial pink, Playful Pearl (Tinta Color 6.28) a ‘nude’ sepia, Dreamy Beige (Semi 10.81) is a flattering light blond, Proud Brown (Tinta Ultimate Cover 5.1) is a grey-covering coffee shade and Fierce Taupe (Tinta en Semi Color 7.24) is an ashy medium blond. This limitededition collection comes in fresh, minimalistic-chic pastel packaging with holographic details. Most shades will be discontinued in 2019, however the most popular shade may end up in Keune’s permanent colour line-up. www.keune.com.au
6. A RECEPTION DESK FOR THE MINIMALIST BY COMFORTEL Introducing the Emerson from Comfortel - A salon reception desk that is an on-trend organiser’s dream. It also makes a great welcome area to greet your clients too. Create a sleek, clean welcome area – one that doesn’t present distractions, just good design. Stylish and practical, the Emerson desk modernises any salon space. Designed with heaps of storage space, the salon reception desk is perfect for keeping essentials to hand. When first impressions count, its high gloss finishes with black diamond panel, makes it easy to colour match existing interior styles. • High gloss finish with ‘Black Diamond’ Front Panel • Flat counter top • Loads of storage drawers and shelves • Ample open shelving for easy access www.comfortel.com.au
7. BC SCALP GENUIS BY SKP The new BC Scalp Genesis range is specifically designed to tackle scalp imbalances such as oily scalps, sensitive scalps, dandruff prone scalps and hair loss while securing the future condition of both the hair and scalp. The innovative new range helps to counteract the stress that modern day living can have on scalp and hair with a vitamin-boosted formula which instantly restores balance to the scalp by repairing its protective barriers. The StemCode Complex also helps to maintain healthy hair growth by forming a protective shield around the stem and bulb. www.schwarzkopf-professional.com.au
6. THE EDWARDS COLLECTION BY FOIL ME Foil Me is excited to announce the introduction of a new foil, the result of a collaboration with leading Sydney colourist, Jaye Edwards, founder of Edwards and Co salons. “The Edwards” collection by Foil Me includes ‘The Edwards’ foil (in the popular size of 12.5cm by 28cm) and ‘The Edwards – Wide’ foil (15cm by 30cm). These custom-made foils are recognizable by the sophisticated aquamarine/pastel green colour, a hue that is associated with tranquillity, creativity and emotional balance. www.foilme.com.au
5. INSTANT FULLNESS DRY CLEANSER BY NIOXIN Wella Professionals launches Nioxin Instant Fullness Dry Cleanser, for instantly thickerlooking hair on the go. In as little as three hours after washing, sebum levels on the scalp can return to its pre-washed state, which, with fine and thinning hair, can make the style look flat and lifeless. Nioxin Instant Fullness Dry Cleanser provides up to 2 X fuller hair within seconds of application. Introducing Fusion Fibril Technology, the product refreshes the hair by absorbing oils at the root for a prolonged, lightweight ‘fullness’ whenever required. Available in two size options, 180ml and a 65ml travel size perfect for those on the go. www.nioxin.com
I’M A FAN OF CONTROVERSY I would like to state upfront in this rant/blog post that I’m an equality-minded guy. I’m not homophobic, not racist, love really strong powerful women (have you met my wife?!) and a fan of a joke - only if it’s funny to everyone. Well mostly! However, in a world where everybody is frightened to say something, through fear of upsetting a person’s feelings, I sometimes struggle, because often I want to say what I’m feeling, because being truthful in a situation is paramount. I find that some of the younger generation of ours is a little spoilt and soft, and finding a way to say something that won’t offend or upset anyone is difficult - especially when dealing with so many different personalities! I hire for attitude, not skills. Skills we can teach, attitude you can’t.- well it’s much harder to teach a positive attitude. My father taught me to work hard, work harder than the person next to you, if you get something wrong apologise, always polish your shoes (I never did), get to work early and stay late. Don’t bitch and complain. Don’t get into office gossip, offer assistance wherever you can, try doing it with a smile on your face and be grateful you have a job! I have done my best to live by these rules, and thanks to this advice and some help along the way - thanks Matrix - look what I’m doing! I pinch myself all the time. All the amazing people I hang out with in New York and around the world seem to have a similar attitude, and we all notice similar things about the next generation of hairdressers. Please don’t get me wrong - my staff are amazing but in my job I come across all sorts of bosses and staff from all over the world. And its not just the younger generation that gets it wrong, I hear A LOT of comments such as… “My staff do this …” OR “My boss does that “…
BLAME - I really dislike the blame game. I find that
often people will point the finger at anything other than the actual cause -THEMSELVES. It was my mum’s aunty’s
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dog that did it! I love honesty, and if you make a mistake - OWN IT. Wether that’s with your client’s cut or colour, you forgot to write something down or you just slept in. Is it that bad to admit you did something wrong? I have never learnt from all the great things I have done, it’s all my mistakes that make me who I am. Own your mistakes, fix them, learn from the, grow. SIMPLE
BULLYING - I take this really seriously. I have 2 kids and am frightened of this world and bullying for them, and as an employer I take it seriously, but sadly I have heard that word used as a shield or just bandied around needlessly. Someone who has had a small performance issue and when asked about it says ‘I feel like I’m being bullied.” I see that as an excuse. Bullying in the work place is unacceptable - but then so is lying and using buzz words to deflect what the issue might be - which is the fact you can’t do your job, or you did something wrong. It’s important not to over use these types of words because they lose their impact when it actually is happening. HEALTH - Mental and physical - don’t neglect it then cry foul when something goes wrong. Our jobs are physically and mentally demanding so LOOK AFTER YOURSELF. Eat healthy, exercise, take vitamins. I’m very rarely ill and very dedicated to looking after my health so I can do everything I want to do. I maybe have one drink too many, now and again. What you put into your body has a complete cause and effect. And as my mother says ‘burn the candle at both ends something has to give’. Please remember lack of sleep, too much booze, bad diet, smoking, no exercise, all will also have its effect on your job. Stay sharp and focused on the prize. In summary own what you do, do it to the best of your ability and if you make a mistake say sorry. Eat well, do a little exercise and be kind to your mum. Big love, Stevie
(03) 9555 1533 | firstname.lastname@example.org | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
THE BAREFOOT HAIRDRESSERS My blog title has a catchy ring to it don’t you think? My wise words of wisdom this month come after having a revelation last year, I know so much about everything and a whole lot about nothing. The revelation came after reading the book, The Barefoot Investor. It is the only money guide you will ever need, selling over 500000 copies Australia wide, it is written by Scott Pape. It covers all the financial aspects of your life, from health insur-ance, to undies, daily budgeting and pillows to superannuation and leaving a legacy. Scotts plan is simple easy to follow, encourages a date night and helps you become em-powered to focus on your financial security. It’s not about making more Money, but all about spending the smallest time 1 hour a month, to set up a strategy that you continue to follow. The strategy is about dividing your money into buckets, BLOW, GROW & MOJO, and no matter what your wage, these percentages work. Well, after you have cleared any debts. In a life where afterpay rules, living within your means is a phrase that is often lost in todays society. One thing I that I have learnt in my years of life is, that everything from birth to death is a business. Everyone wants your money and it is really easy to give it over to them. Every-thing these days has a monthly subscription or plan or contract that goes with it. One of Scott’s first lessons is about banks and their fees. How long since you have done a check up on your accounts & what you pay monthly? Who taught you about money? Banks are this weave of secrecy, they 82
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will happily hand you out high interest costing products, such as credit cards, to teenagers or they will now sell you every bit of insurance. But really we have to remember that these are sales people that are trained to do their job well, with all the money we pay in back fees. Should you trust them because they smile? Buckets - this is a hard one for many of us business owners. Being in small to medium business can be tricky. How much do you get paid? What does your tax return say? Well any self employed person knows that this is subjective, You are paid what’s left when everything else is paid. So this could be a little or to could be a whole lot. Do you do wages? Do you have drawings? Are you a director? Do you have a trust? Do you really actually understand any of these questions? How Secure is your financial future? Do you treat your-self as an employee for super by paying the 10% guarantee? Sure you’re self employed and loving it but what is your personal financial strategy, for wealth creation passed the end of your lease renewal? What about your team how many want pay rises? How many come to you telling you that that need more money. Who does a salon budget? Not for earning but for spending? I believe in great advice, I’m an advocate for out-sourcing and paying for expertise and knowledge. This book isn’t going to give you a huge long-term intimate personal strategy, but it will fill you full of knowledge that will empower you to make better choices, and keep some of that hard earned money in your own account. Facebook/woohoosalon facebook/kirstiesaunders Insta/woohoosalon Email email@example.com
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BLOG SPOT. SPEED DATING noun an organized social activity in which people seeking romantic relationships have a series of short conversations with potential partners in order to determine whether there is mutual interest. Having been in the industry for many years now, I find it interesting how often I hear of salons jumping from company to company and are often ‘wooed’ with glittery, fancy incentives that sometimes don’t turn into real dollars for their business. This is also true of clients who ‘salon hop’, always in search of that ‘holy grail of hair salon’, that they are happy with, in every way! So, as I was driving to an event the other day, after receiving a call (hands free on Bluetooth of course) from yet another salon owner, not happy with their supplier and asking advice on where they should look for a change, it made me wonder…how do relationships really help us, how can we feel 100% satisfied and what is it that makes us remain loyal... Simple questions that could basically start or end a relationship… A bit like Speed Dating! If product companies were given 10 minutes to make a pitch to a salon, what would be the key points of interest that would set them apart, to make you want to do business with them and likewise, what would you say to potential clients if you had this limited time as well to woo them into your salon? Well to start we need to learn how to grab someone’s interest, speak their language and not waffle! I was taught by my first English Grammar teacher, old Mrs Clarke, the art or précis; something that has been very handy in writing, editing, presenting and communicating. 84
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Definition of Précis a summary of a text or speech, to summarize, sum up, give a summary/synopsis/precis of, give the main points of; condense, shorten, outline, compress, abbreviate; In short it is the art of making a summary of the main points and presenting in such a way, when time is limited, or just when you need to make a clear and concise point. Politicians by the way have the opposite art… they can speak for hours on nothing! I can do that too when it’s called for! Anyway, back on track…Knowing how to précis is really useful and actually a great exercise when you are submitting written content for awards, pitching to a client or just are time poor and need to say what you need to say in the least amount of time. We are in an instant world and we want the facts…quickly, plain and simple. For me, standing on the sideline, there is an interesting view. There is always such a lot of movement within the industry and when you, as a salon owner are looking at moving on to a ‘greener pasture’, there is often a real risk of not addressing what you are really looking for. Instead, you find yourself influenced by shiny, pretty things and waffle and general stuff that is not the actual issue in the first place. Then you find yourself in a similar situation as you were before and still not entirely satisfied, wondering why! What a lot of wasted time and energy to end back where you were!
Let’s get back to Speed Dating! Obviously different companies have different strengths and timing plays a part in that as well, but don’t be influenced by what is not relevant to you. Allow yourself to think about what is important to you. Are you just interested in good retail ranges, does cost of colour and brand stocked play a role on your decision, do the ingredients in your brand matter to you, do you want to do more as a platform artist, do you want to educate, do you want more opportunities for you and your staff? Just as you consult with your clients and find out exactly what it is they want, or, if you were speed dating you would know the questions you want answered, so to, as the client yourself, should you do the same when looking around at other potential ‘dates’. Take the time to have a conversation with your existing colour or styling partner as well and let them know what you may or may not be happy with. Make a list of what you are looking for and what would make a great partner for you and your business. Just look for answers to the questions you have and don’t be taken off track by the smooth talking, hot looking red herring!
ALL FOR ONE & ONE FOR ALL The United Nations has 17 Goals for Sustainable Development; four of these relate directly to environmental concerns and improvements. The other 13 are focused on our planet’s population. Yep, we’re talking about people, people. These goals cover poverty, hunger, health, education, equality, access to utilities and safe housing, world peace and doing all of the above via partnerships. While ‘world peace’ is a tough one to put on your to-do list for 2018, we believe that all sustainability goals will lead us here by default. And a lot of this has to do with that last objective… partnerships. When it comes to collaboration, Sustainable Salons is all in. But then, that’s a huge part of both our mission statement and our business structure as a social enterprise. You might be thinking right now: “Paul, mate, I’m a salon; my core business is to serve my clients by giving them the best hair possible and value for money. How can community involvement fit with my business?”. Valid! Often, we have no choice but to invest ourselves completely into our core business, staff and clients because things get hectic or resources are tight. However, making even a small effort to reach out to your community can actually grow your core business even more! And of course, you’re empowering the people and the organisations you serve. By linking up with others to share our resources, time, talents, ideas and opportunities, what we can each achieve 86
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in our small corner of the world can have a whopping impact! These pocket actions have the power to change the culture of a community… and then a city… and before you know it, an entire country is beginning to evolve its policies towards more sustainable principles because its people have already decided to live it. That’s why we beam with pride when we see our Sustainable Salons members jumping headfirst into powerful initiatives that improve their community. Recently in our Sustainable Salons newspaper, The Green Chair, we chatted to just a few of the many salons with big hearts and bucketloads of motivation who are building up their communities while also running their busy businesses. What does this look like exactly? It can be as simple as signing up to be a registered collector for products such as sanitary items or sample-sized toiletries that are distributed to women doing it tough on the streets; volunteering to do haircuts for the homeless at your local shelter once a month; connecting with a local hospital or organisation to offer your services in practical hair/make-up/skincare workshops for cancer patients; or perhaps you’ll be motivated into something bigger like Kelly Wright from Toni&Guy Bondi Beach was when she began her charity Deciding to Make a Difference. What started as a simple clothing drive in her salon to help an aboriginal community in the Northern Territory begin a micro-enterprise, has become a funded charity partnering with a Sydney architecture studio to rebuild the Jilkminggan community with 45 sustainably designed and constructed (from plastic waste!) houses. That is next level.
As a profit-forpurpose company, Sustainable Salons will always look for ways to invest where we can create real change… to partner with organisations and services that elevate even one person’s quality of life is in our DNA. One of our most exciting to date is our new partnership with The Leukaemia Foundation’s World’s Greatest Shave campaign. Not only have we built an awesome Super Team of fundraising salons, we’re collecting all of the hair clippings, ponytails and empty hairspray cans from the Shave Events around Australia to be repurposed through our streams. So now chopped locks can help beat blood cancer AND clean up oil spills! And just like this partnership is the perfect fit for both parties, we believe you can find one too… something that makes both your business and your collaborator’s mission that much stronger and more effective. All for one and one for all. Why not go for world peace? Keen to join the movement? Register your salon details at www.sustainablesalons. com.au!
RED STYLE K O O L C I T XO
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IN THIS ‘HIGH TECH’ WORLD, WE NEED SOME HIGH TOUCH! By Julie Cross
The focus is back on client contact and great service. I used to joke years ago that if you aren’t going to give great customer service in your salon retail areas that you might as well just leave a cash box at the from desk and let people just choose their shampoo and conditioner off the shelf and pay as they leave. And then we had the rise and rise of ‘serve yourself’… ATM machines to do your cash withdrawals and internet banking for most other transactions, and then self serve checkouts in super markets and you will soon apply for home loans and have them approved all on your phone. And now in Seattle, the first Amazon GO store opens its doors with no Cashiers at all… it all happens on your phone as you leave the store. Technology is at your service! And what of our industry? Well I have seen hundreds of videos on social media that have been viewed millions of times teaching everyday people how to braid, colour, style, blow dry, straighten, curl and even cut their own hair! Good Lord! Now none of this is meant to depress you, it is meant to excite you! Never before has there been a better time for us in this Industry… a ‘High Touch’ Industry; never before has it been a better time for us to own our space and our stage and shine! Let me explain… As technology evolves and grabs its stage, and it will… as we are bombarded with more and more ‘high tech’ ways of doing business that take out the touch because they have the tech… well, as this happens there will be more people craving for some ‘high touch’ interaction. People need connection, people need to feel like they belong, it’s as simple as that, and people will be craving it by the time they have done their business with all the high-tech gadgets and finally walk in to you! However, that being said, you better be giving them real connection and not just habitual and routine interaction that they can get from a machine! Oh yes, you’d better be looking up from your computer screen and making eye contact with them as they walk in, you will be greeting them with a smile that no machine can give them… you will inspire them to buy with you with professional advice that will be personal and passionate… they can’t get that from the ‘How to’ video…you will educate them about how to best look after and maintain their hair 88
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and how to best re-create the style you have created, because through your personal and caring interaction with that client, you have got to know her/him and understand them and their lifestyle… high touch! Real communication. Human touch! So, YES, it is our time! People will be craving some human connection, but it will have to be good or they will avoid the humans and take the self-serve line. We do not want to interact with tired, disgruntled, habitual and routine service providers. That kind of interaction just brings us down and we are personally aware enough these days to know that is not the energy we want to be served with or surrounded with. Consumers want to be connected with and cared for. Suddenly a fantastic shampoo and nurturing head massage has a lot of power. So, yes, I do believe it is time. Service, that good old-fashioned service, is making a come back! Everything comes around again… we see old haircuts reinvented and cutting techniques given a new name and a new twist to update it, but it is based on a solid foundation of a good technique that was always a winner. So it is time to do the same with communication and service. It is time to give ‘SERVICE’ centre stage, time to put the magic into the mundane and rehearse your performances, ensuring that the lines are delivered with passion, enthusiasm and with a vision of knowing for sure that you make a difference in peoples lives with the work you do, the skills you use, and the way in which you communicate and connect with your clients. Yes, you are invited to see and feel the biggest vision of what you do.
As leaders, we have to inspire, train and empower our team, not just in the skills of cutting, styling colouring and creating but in communicating, connecting and consulting. Just like we need to learn the ‘basics’ of cutting, colouring and styling hair before we get creative, we also need to do the same with the skills of communication. We need to teach the basics of consultation, client education, retail recommendation and price enquiries. It is about learning scripts, performing role-plays and then you inspire your team to add more of their personalities to every interaction. So let us get excited about reinventing our service. Look at every point of contact that you have with the client, right from the front desk when they arrive to the interaction at the desk as they leave. How are we greeting them on the phone and at the pampering shampoo and massage areas? Let’s make every moment a ‘SHOW’! You are not just ‘doing’ a shampoo, you are performing it. You are not just ‘putting on’ a colour, it is a performance. You are not just doing a consultation you are inspiring your clients to buy from you. You are not just putting in conditioner, you are massaging their scalp and relaxing their souls. See the vision! It really is your time. In this high tech world people will be wanting high touch, so lets reinvent all of service and perform at all those touch points and give our clients the greatest show ever! Julie Cross ‘Professional Speaker’ ‘Client Service Advocate’ ‘Inspirational Entertainer’ juliecross.com.au
STOCKHOLM Styling Chair
SKI Side Table
MARMO Waiting Bench
HELSINKI Retail Shelves
ANDERSON Reception Desk MESH METAL BOXES Retail Display
HOW TO GET MORE ENGAGEMENT (AND BOOKINGS) ON YOUR FACEBOOK PAGE. By Carissa Hill
Imagine for a moment, that all of your likes on your Facebook page are an actual crowd of people and you are standing on a stage in front of them. Now. If you have 5,000, that’s a hell of a lot. 500 is a lot. Even 50 may not look like that much on your Facebook page, but that is 50 actual human beings. Now, they have liked you page for a reason. Sometimes it could have been that maybe they’re your friends and family and they’re just supporting you. Maybe they are someone that you have no idea who they are and they don’t actually care about you or your business at all. Possibly, you did one of those “like for like” things for your Facebook group, (which I’m so not a big fan of because you just attract the wrong kind of people who aren’t actually interested in your business), so your ‘likes’ are just interested in getting more likes for themselves.
THE RIGHT PEOPLE
What you want is people who have liked your page because they are interested in your brand and your services. People who actually want to hear what you have to say. So imagine you’re standing in front of all the people you’ve got on your page. They’re just standing there, kind of waiting to hear what you’ve got to say, but they’re also 90
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not giving you your full attention. They’re checking their phones, they’re gossiping to each other, they might be watching TV, or YouTube videos, or they might be eating some food, or whatever. They’re not really just standing there waiting to hear from you, they’re busy with their own stuff that’s going on in their lives, but they’re still there. So, what will you say or show them to make them stop and pay attention to you? And also, why should they?
GETTING THEIR ATTENTION
Do you know what to say to get their attention? This is just a fun little way of getting you thinking differently about the people who actually like your page and what you would share if you were actually in front of them in person. What you probably wouldn’t do, is throw a before and after picture into the audience, shout a bunch of hashtags, and walk off stage… And you also wouldn’t just tell people that you have an available appointment today,
but unfortunately, that’s what a LOT of hair salons are doing on their Facebook page and they are wondering why they are not getting any attention or engagement. Do you want to know how to engage people? I’ll tell you. Introduce yourself, tell your story, and then tell more stories. Show them how you do things, and why. Explain to them how things work, and why they are important. Show the before and after of your client, Jenny - but also tell them why Jenny came in, what you did, and how Jenny feels now! Include Jenny as an actual person in your marketing :) You know what people want to connect with on Social media? People. They don’t want to just follow a business. So now, imagine your business is an actual person, and your business is having a conversation with another person. Remember that even though you might have hundreds or thousands of likes on your Facebook page, each one of those people is reading your posts one at a time. So when
advertise themselves effectively, a huge advantage over those who just want to do everything for free or as cheaply as possible (and then wonder why they attract customers who think the same way!). You probably wouldn’t pay to just show off a before-and-after picture of your work anyway, unless you had some kind of strategy around how you were going to use it to actually get clients and make money from it. If you want to turn a post of your work that has done well organically into an ad, you will need to have an offer and a call to action included in the text that goes with it. For example, you could post a before-andafter picture of some hair extensions, and get a few likes, or, you could tell a story about them and ask people to comment if they would like info or prices (like the example here) which could actually get some people enquiring about getting them done!
you post anything on your Facebook page, you need to imagine you are writing to one person. So that the reader feels like you are talking to them, not at them. Then you need to ask yourself the question, “what would that person want to see from me today that would educate or entertain them, or brighten their day in some way?” Rather than what most business owners think, which is: “here’s something that’s all about my business… now, why don’t people like it?”, it’s important to remember that all human beings’ (you, and your customers) default setting is to be more interested in ourselves than other people.
So, if you want people to like you and care about what you have to share, you first need to like them and care about what they want to see & hear on Facebook.
Some examples of posts that get good engagement are: • Showing off amazing photos or videos of your work and also telling the story behind it. • Introducing yourself and your team and sharing real things that are actually happening behind the scenes of your business. • Sharing relatable memes that you and your audience will find funny. • Posting things that are designed to get your audience involved or comments and posts that make it more about THEM than you (for example, post a gif below). A nice balance of these type of posts is key to a good social media marketing strategy. It’s true these days that not everyone on your page will see your posts due to the Facebook algorithm and that they want you to pay to be seen, which is actually a good thing.
So, what can you start doing on your Facebook page to start making it more about your followers and clients, than about you and your work? Come on over to my free Facebook group called “Coffee With Carissa” and let me know :) Carissa Hill is an international speaker and business coach who has achieved a phenomenal level of success thanks to her sharp delegation skills. In her book, I Like Money: The Secrets to Actually Making Money with Facebook, she shares how she used Facebook to expand her business and then set up processes that allowed her to run everything without manually doing the work. Contact Carissa at www.carissahill.com.au
It gives serious business owners who are prepared to learn how to market and Hair Biz Year 12 Issue 2
THIS IS WHY YOU’RE WORRIED ABOUT WHAT YOUR CLIENTS THINK OF YOU By Emma Greyson
When it comes to salon profitability, fixing a salon that is struggling is relatively straight forward – at least logically. These could be your basic problems and basic solutions. - You’re under charging and need to increase prices. - You’re discounting your services, and you need to stop it. - You’re not up-selling and creating professional value around what you do, and you know you should be. Every day I see salon owners struggling and taking the hard steps to improve their salon. They know WHAT to do, but they still find it difficult to make the switch – but when they do, EVERYTHING changes. Their profits and revenue soar – and they finally have the salon they always wanted. You’re possibly situation…
You’re not stupid – you know you shouldn’t be doing these things. Yet you do all of the things that deep down, you know you shouldn’t. You know you are self-sabotaging in a way that is detrimental to your business. But you continue to do it and then later, wonder … why do I do this? There are 2 main issues going on: 1. You’re petrified about what your clients think of you. You’re a people pleaser and you want them to be happy, even if that means being a pushover.
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2. You’re worried that you’re just not worth it. You’ll let your staff charge more, you’ll get them to put their prices up… but for your clients… for your people who’ve been around forever… you still under-charge and discount. It’s killing your salon. It’s killing your staff culture. It’s killing your profits. You’re telling your staff to charge more and charge what they’re worth, while you continue to discount. You’re telling them to be professional and up-sell – but you don’t do it yourself. It really comes down to this one thing. What it really comes down to, is your mindset: the way you think about your clients, your business and most importantly, the way you think about yourself. You’re afraid of losing clients because you are worried what they will think about you. Which then leads to lost clients which means lost revenue. If you are worried about losing clients, that tells me that there is another issue. You don’t know how to bring in any new clients let alone a steady stream of new clients! If it were easy and you knew how to get more clients in, you wouldn’t care about what those clients think about you. You wouldn’t
be stressed – because you’d be thinking that clients can be replaced. You’d know you could just go find some more clients if you needed to.
of yourself as the professional, that’s the first step done and dusted. The next hurdles become slightly harder.
If a client got upset because you tried to be a professional and help them with their hair and offer them a product – you’d move onto your next client and not be phased by this person who didn’t value your professional advice.
If you are currently doing any of the things or all of the things mentioned in this article, you are stuck in Business OPERATOR mode. You are NOT the Business OWNER.
If an old client was upset because of a price rise and told you they wouldn’t come back – you’d move onto the next client, fully aware of your worth and standing your ground. But you struggle to move onto the next client and constantly stress yourself out about upsetting people… Because for you, acquiring new clients is NOT easy. So, you’re trying to hold onto every single client you have, even if you’re working your absolute butt off for them and charging nowhere near your worth for the years you’ve spent training and continuing to invest in your technical skills. Everyone wants a never-ending flow of new clients. Premium clients. The ones that buy the higher-end services and love to be upgraded. The issue that most people face is that they think those clients are just going to turn up. They think that a $200,000 fit out is going to attract a premium client. They think being in a premium location means they will automatically attract more high-end clientele. The issue is that no matter how much money you spend on your fit out or the sky-high rent you pay in your premium location, those premium clients we’re talking about; they don’t just fall from the sky. You’ve got to work to find them. You’ve got to work to create them. You’ve got to work to KEEP them. You have to change your entire mindset around who you are and what you are actually providing to your clients. When you learn to start thinking
Let me clarify this further for you. A business OPERATOR is someone who has essentially bought themselves a job, but their employees are better off than they are in all aspects: hours, money, responsibility. You don’t understand your numbers properly, you haven’t got a handle on the leadership side of the business and getting both your team and clients to work WITH you to achieve your goals, and everyone is doing whatever THEY want which, nine times out of ten, is probably NOT what you want. For example, clients are turning up late, cancelling at the last minute and leaving you with big gaps to try to fill. Team members are turning up late, not following your instructions and generally causing you copious amounts of stress on a daily basis. The list of examples could fill this entire magazine, but I’m sure you get the picture! As a Business OWNER, your business is working FOR YOU, not you working for it. You have the freedom to pick and choose your hours and your wage. Your business makes both good turnover and profit for you, even when you aren’t there. Your team work together with your premium clients, so that your business is running like a smooth, well-oiled machine. To be the business OWNER, you don’t get to snap your fingers and it just happens. It didn’t happen like that for me or any other salon owner I have ever come across. You have to start with changing your mindset. You have to start thinking of yourself as the
professional that you are. You need to have confidence in your ability to provide the most amazing service to your clients. You need to stop telling yourself stories about why you can’t have what you truly want in your life. If you are second-guessing yourself deep down every day about anything and everything, that shows through to everyone around you. If you think you have your “Fake it till you make it” face on, I’m sorry to tell you, you aren’t fooling anyone except for yourself. The good news is that you can change your situation, you can make your business more profitable. It just starts with YOU. You need to focus on changing your thinking about who you are and what you want your business to be like. It starts with identifying the stories you’re telling yourself over and over to justify to yourself why things are the way they are. I have helped many salon owners solve this exact problem, as mindset is everyone’s #1 problem and until it’s fixed nothing works as well as it could: your team, your business, your marketing, your upgrades. We all tell ourselves stories. They can empower you or they can keep you small. In fact, I created a report on the top 10 mindset myths salon owners tell themselves to help you shine a light on the stories and justifications you’re telling yourself. Once you see the truth, you’ll be able to start growing your salon. So to download the report head to: www. emmagreyson.com/Hairbiz to get a free copy of the Salon Mindset Myths and free yourself from what your clients think of you. “Emma Greyson is the Rolls Royce of Salon Coaches, taking struggling Salon owners to prospering Salon Owners. To find out how you could fall in love with your business again and build it into the business of your dreams, don’t wait another day - email the EG team at info@ emmagreyson.com saying “I’m Ready” or go to www.emmagreyson.com and check out all the incredible videos! Hair Biz Year 12 Issue 2
A SALON FULL OF
“LICORICE ALL SORTS” By Geoffrey Herberg
This year I celebrate 30 wonderful years as a hairdresser and educator and like most of us beginning 2018, we reflect upon where we have been, in order to determine where we are heading. Most recently I have begun to reflect on the people and the events that have shaped my career. Perhaps one of the most influential was when I was part of the Jon Le Court salon group where I began my apprenticeship, and gained not only skills in the area of doing hair but also life skills that I still engage to this very day particularly in the area of education .... that of being able to identify different personality types and the best way to engage and interact with them. 94
Hair Biz Year 12 Issue 2
I believe that all salons, should have a melting pot of all of these personality types to fulfill the needs of todays salon clients…after all who wants to work with the exact same person or attract the same type of clients. Each of these 4 main personality types has something unique to offer and indeed some of us may be a combination of these social styles. Different personality types work and communicate in very different ways. Learning
how to identify and understand personality types based on common characteristics is a key component to effective, practical leadership. In my experience, there tend to be four main personality types. I label them as analytical, driver, amiable, and expressive. Each of these personality types exhibit general characteristics, strengths, and weaknesses and need to be managed and communicated with in subtly different ways. Understanding the
unique characteristics will help you successfully engage these personality types to increase your team’s job satisfaction, performance, and achieve personal and business goals. Of course, these are generalizations and many people will exhibit some amount of any number of these personality types. However, everyone will more strongly exhibit characteristics of one type over all the others. Recognising and understanding which personality types you are engaging on your team will help you motivate and communicate with them. move very quickly to action, but they are not detail oriented. Drivers are great with the big picture—they’re visionaries and they see how we’re going to get to where we need to go, but they’re not always great at taking the interim steps needed to get there. You can probably see how and analytical and a driver might not work very well together – but also that their skills can nicely complement each other. It can be said that if you want to get to the moon you hire a driver, but if you want to get back you hire an analytical. Drivers’ strengths are that they are very determined individuals. They are independent and they are productive. Drivers get a lot of things done. They are visionaries and they’re decisive. A driver would rather make a bad decision than no decision. They just want that decision to be made. In some cases , the driver can be insensitive, unsympathetic, harsh, proud, and sarcastic. Drivers do not like to admit when they are wrong. They can also rush to a decision without thoroughly thinking through or understanding the results or consequences of their decision.
The analytical personality type is very deep and thoughtful. They’re serious and purposeful individuals. They set very high standards, so they have very high standards of performance personally and professionally. Analyticals are orderly and organized. They also tend to have that really dry but witty sense of humor. Analytical strengths are that they are perfectionists. They want things done right and they want them done right the first time. They’re neat and tidy individuals. Analyticals are economical, and they are self-disciplined. Analyticals weaknesses are that they can be moody, critical, and negative. Analyticals can be indecisive and they over-analyze everything. Their perfectionism can also manifest as a weakness at times.
Drivers are the dynamic and active personality type. They exude confidence and naturally gravitate toward leadership positions. They
The amiable personality type is a very patient and well-balanced individual. They’re quiet but witty. They’re very sympathetic, kind, and inoffensive—amiables do not like to offend people. An amiable is easy going and everybody likes the amiables. You know why? Because they don’t like conflict so they’re very easy to get along with. They’re diplomatic and calm. But on the weak side, amiables can be stubborn and selfish. Their aversion to offence and conflict can also manifest as a weakness.
We call the expressive the social specialist because they love to have fun. They are individuals who turn disaster into humor, they prevent dull moments, and they are very generous people. They want to be included. Expressives want to be included in projects. They want to be included on teams. They want to be included in conversations. On the strong side, the expressive is very outgoing. They are ambitious, charismatic, and persuasive. On the weak side, they can be disorganized, undisciplined, loud, and incredibly talkative.
“NOT EVERYONE IN THE WORLD COMMUNICATES AND REACTS TO THEIR ENVIRONMENT IN THE SAME WAY.” Of course, these are generalizations and many people will exhibit some amount of any number of these personality types. However, everyone will more strongly exhibit characteristics of one type over all the others. Recognising and understanding which personality types you are managing on your team will help you motivate and communicate with them. Managing personality types is a difficult part of our roles as managers. However, identifying and understanding how each personality type is motivated and how they communicate is a critical step in being able to effectively manage your team to success. MY MANTRA : Treat others the way you want to be treated. While this is generally a good rule of thumb, the reality is that, at times we often must break that rule in order to relate with the various personality types we are engaging. Not everyone in the world communicates and reacts to their environment in the same way. Some of us enjoy basking in the glow of the limelight while others are very uncomfortable with public displays of praise situations. I hope that this general description of personality types will help you to achieve greater results with your salon team. I have been sharing this knowledge as part of GEOFFREYHERBERGEDUCATION to salon teams and salon owners with great success and I am grateful to be able to share it with you. Until next time, Geoffrey www.geoffreyherbergeducation.com Hair Biz Year 12 Issue 2
5 TIPS TO INCREASING RETAIL SALES IN YOUR SALON By Bernadette Beswick
Are you the salon owner that provides incentives, product training and more to your staff to find NOTHING works and your team still struggle to sell?
Hair Biz Year 12 Issue 2
Or perhaps you’re a hairdresser who recommends to clients and you just can’t seem to get the grip of closing the retail sale? Both of these situations can leave you feeling frustrated and wondering, ‘what am I doing wrong’? Even though I now teach my selling secrets, turning hairdressers into 5-star sales champions, I still work on the salon floor in my own business and 9 out of 10 clients I service buy retail during the salon service. I have enjoyed this success for over 15 years. Success in retail is achieved by understanding the purpose of retail in hairdressing, and by following a proven system. Here are my ‘6 Powerful Points’ to retail success: • Consistency • Product Knowledge • Mastering Mindset • Adding Value to the Customer Experience • The ‘WHERE’ and ‘HOW’ to introduce a sale • A Powerful Sales Skillset My philosophy of #BeTheExceptionalHairdresser was born through an understanding that, as hairdressers, we do more than just cut hair. I believe that great technical skills, interpersonal skills and sales skills are the 3 essential skills required for profit and prosperity. Here are my 5 top strategies to increase retail sales during the client visit:
1. UNDERSTAND THE PURPOSE OF RETAIL IN YOUR SALON.
To do this, you must first understand the culture of your salon. If your culture does not place retail sales as a strong focus, then your success in this area will be limited. If your salon culture includes a clear and consistent vision of the customer journey experience, and the team truly understands where to connect to clients and how to present a retail sale, sales will increase. A consistent and systemized approach to client education will teach courage, confidence and skills. Hairdressers can often see retailing as a ‘sometimes’ option due to fear, lack of knowhow and a lack of sales skills. By moving this mindset and building skills with great education, we can work to improve retail sales Shifting our mindset means understanding that retailing is all about you sharing your expertise with your clients to help them achieve what they want. Clients come to us to receive a service. If the service varies, depending on how we feel about it on that day, you shortchange your client every time. Teaching your client how to recreate their salon look at home is essential for 5-star
performance. Here’s a great exercise to do with your team: “Stop. Start. Continue”. • What do I need to stop? What thoughts or actions stop me from delivering the best education and experience I can for my client? What is stopping me from being a great retailer? • What do I need to start? What thoughts or actions do I need to start and do consistently to ensure that all of my clients get the best possible experience and the full benefit of my knowledge and advice, every time? • What do I need to continue? What am I doing now that is working? What am I already great at, that I need to keep doing?
2. A SALES SKILLSET
A powerful skillset provides you with the ‘knowhow’ to sell confidently and skillfully. More often than not, we recommend in a roundabout way, that may make mention of it ‘here and there’, but not consistently every time. The power is placed in how: • To open the sale: Be genuine with your intent, have a conversation with your client on the topic of retail, using positive language and building rapport with confident body language. • To question with power: Have you ever thought that the question you ask determines the answer you receive? There are 2 examples of questioning styles; o Open-ended questions help us to move the focus to the clients’ story and create interactive conversation. o Closed questions help us to gain clarity with yes or no, or a short answer, speeding things up to get to the point. • To listen - are you really listening? Stay in tune with everything your client is saying, this is your information to prescribe your clients needs. Give a nod every now and then with a smile to make sure clients know you are listening with true intent. • To manage client objections: When clients ask you questions or test the waters with reasons to not buy - stay calm, pause and deliver. Don’t interrupt- it’s simply a request for more information. • Close with confidence: Be real. At the end of the service, close with confidence. Remember if you don’t ask, you don’t receive. Are you ready to get started and move forward? Digging deep into these five steps will improve your success – this is my promise to you!
3. STOP GETTING IN YOUR OWN WAY When recommending retail, there are certain beliefs and emotions that can hold us back, with two of the most common ones being: Fear and Rejection.
Here are some of the most common ones: • Feeling pushy • I don’t like selling • Worrying about the client’s bill. • I feel guilty • I have low confidence • Judgement about how the client will view me. • I think my client may find the subject annoying When we understand what holds us back, for example fear and rejection, and recognize that the entire customer journey is all about the client, and not about us, it allows us to move forward, get out of our own way and focus on performance, or what our client needs from us. Are you afraid to sell, or do you consider selling a dirty word? Selling is when we recommend and make suggestions that our clients accept, and we exchange money. It is crucial to meeting KPIs and making profit within the business. When your intent is to give, not get, you naturally want to help your clients to have the tools and skills to do their hair at home - that’s providing a gift. Success in retail comes from seeing yourself as a professional, accepting responsibility for delivering what your clients need and want and from your passion for great service. While incentives may work in the short term, the true key to selling is education to develop the skills and understanding of how and why to sell.
4. PERFORMANCE MANAGEMENT:
Never allow your staff to drop the ball again by ensuring you: • Are consistent – ensuring all team members are on board with your vision and philosophies. • Set weekly goals for success in sales - Each morning, share success stories and talk challenges, then provide solutions to conquer those challenges. • Check daily results - Track your progress constantly.
5. ACTION PLAN
Design a team action plan: 1. What are your retail goals? Ensure these goals are clear and achievable. 2. Invite the team to be a part of the goal setting 3. Clarify what is needed to support success 4. Create a timeline for reporting and reviewing performance. 5. Go and be great! Bernadette Beswick is the Founder and Owner of Beswick Education Services, where she delivers her popular Retail Rage interactive workshop. To find out more email Bernadette at: email@example.com
Hair Biz Year 12 Issue 2
2018 - THE YEAR OF CHANGE FOR SALONS ON FACEBOOK By Estelle Oliveri
The Facebook Algorithm has changed yet again! Argghh!... and it’s the biggest change marketers all over the globe are talking about right now. This change is something EVERY business in the hair industry needs to be aware of, so put down the coffee, find a quiet spot and pay attention. You need to read this. On the 12th January, Mark Zuckerberg publicly announced changes to the way businesses use Facebook. This change focuses on organic reach of existing followers on Facebook Pages. In essence, NO post uploaded to your Facebook Business Page will acquire an organic audience reach unless it propels a natural conversation between friends within the comments feed. Why? If you’ve noticed over the last 12 months, our Facebook feeds have become congested with meaningless video, posts inviting people to “like if..” “comment if you…” “tag a friend who…” and so on. This is what is known as Engagement Bait. These posts have stopped the natural engagement we all willingly shared with friends and the socialness of what Facebook was originally created for. These meaningless posts and videos are shared by business pages. Whilst many business pages have posted meaningful educational content over the years, the meaningless posts have broken through the filter to congest our feeds more than ever. The result – people scrolling through their Facebook feeds becoming more and more isolated and unresponsive. More people not interacting with friends, not conversing in reality or virtually, but are instead living in a virtual world of video. To stop this, and to push the platform towards conversations and positive interactions with friends, business page posts will only be seen by existing followers and their friends if it creates a conversation between friends within the post itself. For those of you who post in a Business Facebook Group, this affects you too. This algorithm change impacts all posts. Creating conversations between friends within posts is VERY, VERY DIFFICULT FOR A HAIR SALON TO ACHIEVE. There are two other ways to guarantee your posts to be seen.
Hair Biz Year 12 Issue 2
1. BUSINESS PAGE SETTINGS
Tell your clients to change their settings regarding your business. Tell them to go to your page, click on FOLLOWING and change the setting to SEE FIRST. This will ensure ALL posts are seen at the top of their newsfeed whenever you post. However, this is something that cannot be abused. Like any email subscription, if you receive too many posts in your inbox, you will unsubscribe. Think of your Facebook Business Page as a subscription. The content you are posting to your feed must be highly relevant to your existing clients. If it is not, then don’t post at all. I recommend you post once a week only.
2. FACEBOOK ADVERTISING
Facebook Advertising is the best way to reach your target audience or existing clients consistently in their newsfeeds. If you’re serious about acquiring new clients or upselling to existing clients, you must be advertising consistently within your community. Like any community, TRUST is something that builds over a period of time. One advertisement or two each year on the platform is not going to cut it. Your Facebook advertisements need to be compelling, vibrant and assuring with a clear CALL-TO-ACTION each time. I strongly encourage you to map out your Facebook Advertising campaigns for 2018 and create a budget. This will help you structure
your social media efforts and provide clarity and confidence with your advertising objective and spend. This year Hairpin Digital are rolling out workshops across the country to help plan, structure and implement Facebook Advertising strategies for salons over a 12-month period. Want to learn more? Go to www.hairpindigital. com to see upcoming workshops near you. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064, firstname.lastname@example.org or go to www. hairpindigital.com to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.
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HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...
Published on Mar 14, 2018
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...