Year 11 Issue 5
YOUR YOUR HEALTH YOUR CHOICE
ON THE COVER 18 Your Hair Your Health Your Choice – Activance Professional
REGULARS 08 Editors Letter 22-28 Industry News 66-69 Hair Shop
INTERNATIONAL FEATURE 10 Infringe with Anthony and Pat Mascolo 12-14 Andrew Barton
FEATURE 16 10 Minutes with Benni Tognini 38 Adrian Rotolo – Ibiza Hair
COLLECTIONS 52 The New Norm 60-61 Craig Chapman 62-63 Harry Boocock & Chris Horsman
40 Spotlight on Steph Meyer 46 Hair Donation + Transformation By Kristina Russell 44 Toni & Guy Pink Scissors Program
2017 AHIA WINNERS
30 Hoopla Salon 32 Orbe North Adelaide 34 Revampd Hair Studio 36 Edwards and Co
42 Naturally Organic Hair Salons
78 Trichology with Simone Lee 80 Why You Shouldn’t Follow By Steve Corthine 82 Catapult Your Value By Tracey Hughes 84 Me, Myself And I By Kirstie Stafford
48 It’s A Family Affair 50 ghd Contour 54 We love Glam Palm 70 Infinite Styling with ghd
86 The Business of Wella 88 A New Way to Pay 90 Open The Floodgates to Grow Your Business the Fast Way By Jay Chapman 92 From Hairdresser to PR Pro By Hayley Mears 94 The True Cost of Appointment Spacing By Kelly Kent 96 Outsourcing Social Media By Estelle Oliveri 98 How Email Marketing Can Work to the Benefit of your Salon By Tahlia Shorter
EVENTS 56 Brisbane hair & Beauty Expo 58 Destination i.salon
BARBERING 64-66 Modern Flair & Traditional Barbering with Chris Foster 68 True Classics, Updated for Todays Modern Man
72 Dignity Through Transformation 74 American Barber 76 Barbers are Waxing to the Max with Jax
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CONTRIBUTORS Kym Krey Kristina Russell Simone Lee Steve Corthine Tracey Hughes Kirstie Stafford Jay Chapman Hayley Mears Kelly Kent Estelle Oliveri Tahlia Shorter
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HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2017 mocha publishing All rights reserved.
TRUST YOUR GUT!! It’s one of the most commonly doled out pieces of advice: “Just go with your gut.” But when you’re in the heat of it all, juggling staff, clients, cashflow, family and a gazillion other things, it’s often not so easy to switch off our over-thinking brain and really listen to what our instinct is trying to say. Why is trusting your gut so powerful? Because, even according to professors of human behaviour, your gut has been continuously cataloguing information for as long as you’ve been alive. Trusting your gut is literally trusting the collection of all your subconscious experiences; everything you know, even when you’re literally trying to talk yourself out of it. As a business owner, you’re constantly dealing with change and needing to come up with new ideas which will literally create your tomorrow, and your greatest resource for getting it right is your instincts. The experts tell us that when you can’t get an idea out of your head, your gut is trying to get your attention. If you can’t sleep at night because it’s all you can think of, you’re likely on to something big. But we’re also advised to allow our idea to change as what we start out doing is likely to look very different by the end as it adapts to suit market response. This month, I’m delighted to introduce you to three women who are living, breathing examples of honouring the voice that was screaming within, even when it made little rational sense. Teresa Reed and Danielle Hannah are two rockabilly fans from Redcliffe, QLD who stepped away from their community housing and aged care careers to open a retro-styled mobile barber shop and offer free haircuts to the homeless. Driven by a yearning to restore dignity and pride to the people they served every day, they took a wild leap into the unknown and turned a van into a retro-styled mobile barber shop complete with a hotrods and motorbikes theme, then hit the road to make their dream a reality, literally changing lives along the way. This most heart-warming of stories shows us that not all super heroes wear capes. Another inspiring woman of substance you just have to
meet is Amanda Thompson. A former automotive industry executive, Amanda faced a health challenge and realised that she needed to completely change her life. Confronted with the problem of finding a salon that could cater to her need for toxic-free, organic products and cover her greys, she did what most non-hairdressers would never even consider. She opened her own! Actually, make that… opened five of her own. Amanda has forged a group of 5 organic salons throughout major centres in Brisbane offering safe, low-toxic environments and a range of organic home care catering to the expanding healthconscious market. And business is thriving! We’re speaking to the extraordinary Anthony Mascolo and Andrew Barton, now with a Doctorate for his services to the UK Hairdressing industry and, we’re spending a delightful 10 Minutes With… the much-loved Bennie Tognini. There’s so much to read in this issue that we’d better get to it. Find your comfy spot, switch off that phone and settle in for a fabulous read.
Kym Krey Editor firstname.lastname@example.org
SAVE THE DATE HAIR BIZ FORUM Your Passport To Elite Education Sunday 29th April 2018 10am – 4.30pm - Brisbane
NEW FORMAT Over 30 Guest Artists and Speakers!
VERY SPECIAL INTERNATIONAL GUEST ARTIST! Receive Your Free Passport including Special Offers/Discounts & Free Education worth $1000’s!
AUSTRALIAN HAIR INDUSTRY AWARDS Sunday 29th April 2018 7.30pm – 11.30pm Open for Entry Online: 2nd October Entry Deadline: 2nd February Finalists Announced: 12th March
HAIR BIZ Forum
INFRINGE Anthony & Pat Mascolo invade the wider world of hair and art!
Anthony Mascolo believes in pushing his creativity – as far as it will go. After opening his personal studio, The Library Space, a beautiful Victorian building in Battersea, South London, he started shooting his own artistic imagery, experimenting with new concepts and ideas. Together with his makeup director, wife Pat, fashion stylist Jiv D, his son Joshua and a pool of other creative hairdressers with whom he’d worked for many years, Anthony began creating exciting imagery with the aim of producing an online magazine to promote his work. This original concept quickly changed as two things happened. Anthony’s middle child, daughter, Alexandra, was studying for a degree in Anthropology. Talking to her about the content of her course, Anthony and Pat came up with the idea of: “an anthropology” of hair.” At the same time Anthony realized he should follow his long-held goal of finding and promoting talent and so INFRINGE was ‘born’, aiming to show an alternative view of hairdressing, hair, photography and art. Over the last 2 years Anthony has built a small internal team of photographers, film-makers, graphic designers, writers and editors who have researched, interviewed and created content for online publication www.infringe.com. Undoubtedly, the online content is inspiring and unique, but for Anthony a tangible magazine remains his ultimate inspiration. To discover more about this intriguing project, Hair Biz Editor, Kym Krey spoke with Anthony and Pat Mascolo recently.
TELL US WHAT INFRINGE MEANS TO YOU? A&P: We are always looking for new ways to
move our work forwards. After working together
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for almost 40 years, we work seamlessly and find we both need continual creative goals to inspire us. After all, we don’t want to spend all of our lives on holiday! We strongly believe in building teams, creating opportunity for others, finding talent, showing hair and art are closely linked. With our team at INFRINGE, the amazing people who have contributed to the first issue and through our online content, we have created a new platform that’s certainly inspired us and taken our own work to a different place. INFRINGE means we can be experimental, we can trespass on what is seen as the ‘norm’ in the world of hair and intrude into the true art domain.
AFTER SO MANY YEARS IN THE INDUSTRY, WHAT IS IT ABOUT HAIR THAT YOU ARE STILL SO PASSIONATE ABOUT? A&P: As hairdressers, we know hair can
give a person a huge change. Primarily it’s a person’s image and style statement. Changing a hairstyle can dramatically change how a person looks, how they feel and are seen by others. It’s mood-changing, it can give an aura of strength or can soften, it can create a feeling of fun or seriousness. Being able to make such a difference is inspirational. Observing what people do with their hair is always fascinating - whether or not you like the result!
HOW DID YOU COME UP WITH THE CONCEPT OF INFRINGE? A&P: When we first bought The Library
Space we spent quite a long time redesigning the interior within the limitations of what was permitted. (Originally called The Tate Library, the building once housed a Victorian library, opened by the Tate family to provide books to the poor of South London.) Once we’d finished the building, we began creating a curated space for our archives. Whilst the curation is ongoing, we needed a new project and decided to shoot more artistic and experimental work to inspire ourselves and our immediate hairdressing team, placing the results online. We quickly realized what we were doing shouldn’t just be about us, but about artists, photographers, crazy, mad hairdressers, session stylists and the hairdressers creating the latest amazing work.
HOW LONG HAS IT TAKEN TO CREATE THE FIRST ISSUE OF INFRINGE? A&P: We probably spent at least a year talking
about creating a magazine – what it would look like, feel like and include. We also spent hours brain-storming, researching before pulling a team together –all long before the actual work began. We’d say it’s taken 12 months to get to where we are now: establishing the website, creating social media pages and finally the magazine. The first issue is a complete anthology of our first year and contains everything we’ve worked on from the very start until now. Finally being able to do a beautiful print version is amazing, and we want people to not only own it, but to keep it. We‘re so happy with and proud of the results. The stories and images take on a different feeling in print - which we love.
HAS THE INITIAL MESSAGING OF INFRINGE REMAINED OR DID IT EVOLVE ORGANICALLY AS THE WORK PROGRESSED? A&P: It’s definitely changed or rather,
developed, in diverse ways. It started as an interpretation of our creative forms and has become a wider understanding of hair. What’s exciting about INFRINGE is that it’s up to us. We can take it in any direction we want, as we are the decision-makers. That feels great.
KK: SOME OF THE CONTENT IS EXTRAORDINARY. HOW DID YOU COLLECT AND COLLATE IT? A&P: Some of the sections have evolved
organically – in general we’re open to change. We’ve created a lot of content, but we also work with many contributors and each section has given us its own challenges. When we cover events, visit places or meet people (INFRINGE. com has so far covered a hardcore punk festival, a barbershop owned by the oldest working barber in the world and a hair museum in the California desert), there’s always the challenge of getting people to open-up their lives to us. Remember, we’re telling the story of hair from a point of view that is ‘on the fringes’ of what’s normally viewed as hairdressing, that means travelling to far-flung places and often meeting wonderfully unusual people to gain unique stories and images.
WHO IS INFRINGE AIMED AT? A&P: INFRINGE is primarily devoted to people
with a love of the medium of hair –but that’s not just the hairdresser. We’re talking to barbers and wigmakers, photographers and filmmakers, artists and cultural activists - in fact anyone and everyone who thinks about challenging the usual perceptions of hair and its role in shaping an individual’s sense of identity.
HOW DO YOU SEE THE ONLINE PLATFORM DEVELOPING? A&P: The online platform is really great as
we can constantly update it and put out new material every week. It’s always evolving, which appeals to many people today – especially the younger generation. This will continue growing and developing. There will be one issue of INFRINGE in-print this year….and then we’ll see.
WITH YOUR SON, JOSHUA, NOW A WELL-ESTABLISHED HAIRDRESSER, DID YOU SEE THIS AS A FAMILY VENTURE? A&P: We’ve got 3 children and they’re all
involved with INFRINGE in some way. Josh has worked with us on some of our shoots; our eldest daughter, Georgina, is responsible for much of the still life imagery in INFRINGE and our younger daughter, Alexandra, (Alex) is currently working as a copywriter. It was also Alex who made us view the content of INFRINGE as “an anthropology”. She’s studied the subject at university and sharing her passion and knowledge for her subject gave us the idea of collating the world of hair in one publication.
APART FROM YOU AND YOUR CHILDREN, WHO IS BEHIND INFRINGE? A&P: We believe in working with
like-minded people. Everyone working on INFRINGE was already connected with us in some way, but now their roles have changed or developed. The two key members are Emma de Clercq and Nathan Dytor, who challenge every idea, spend hours researching and contacting potential contributors and work on the development of every aspect of INFRINGE. We’re the only hairdressers but they’ve all been thrown into our world and interestingly have a very different perspective and approach to the subject which has been a huge bonus. We love that everyone has very different ideas. It can be challenging, but it’s lead to some brilliant content.
NOW THAT WE’RE ALL COMPLETELY INSPIRED, WHERE CAN WE BUY INFRINGE? A&P: Australian readers can
purchase INFRINGE online at www.infringe.com. In the UK, it will be on sale in selected art and culture shops around the country and it will also be on sale in France and a small number of outlets around the globe. Hair Biz Year 11 Issue 5
With over three decades of hairdressing experience Andrew Barton Hon. D. Arts is renowned as hairdressing royalty and holds a string of awards including British Hairdresser of The Year and British Hair Icon. Best known as the expert hairdresser from hit TV makeover show, 10 Years Younger, Andrew has an extensive roster of creative collaborations from fashion to beauty, arts to celebrity. He’s one of the UK’s most celebrated hairdressing names and his work graces global magazines from cover to editorial and TV campaign to print advertising. Andrew also heads up a hairdressing empire, with an award-winning signature hair care and electrical tools range whilst also holding the role of Creative Director for Urban Retreat at Harrods, one of the world’s biggest hair and beauty destinations. Beyond his high media profile and hairdressing work Andrew is actively altruistic and supports various charitable causes including The Princes Trust as a celebrity ambassador and a patron of his native Yorkshire. In a world-first for the hairdressing industry, Andrew was awarded an Honorary Doctor of Arts from Southampton Solent University this year and in 2018, Andrew will showcase his passion for hair in a unique, international touring exhibition named “Beehives, Bobs and Blowdries” debuting in his native Yorkshire. With such an extensive and wideranging career, Hair Biz Editor 12
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Kym Krey wanted to know more about the very impressive Andrew Barton and spoke with him recently.
ANDREW, TELL US ABOUT YOUR ENTRY INTO THE WORLD OF HAIRDRESSING AND HOW YOU KNEW THIS WAS THE CAREER FOR YOU.
My career into hairdressing was not a desired route at school. I was not that academic but excelled at art and design so my path was destined for art school. I grew up in a working-class Yorkshire village and my parents instilled into me the values of working hard. Art school offered me a creative outlet but I wanted a job and my own income so I drifted into hairdressing. I have never looked back and know I made the right career choice. I realise just how creative my work is, whether it’s working in the salon with clients or on a photoshoot creating hair art -each ‘hair do’ is its own unique creation and a piece of design.
DID YOU ALWAYS HAVE LOFTY GOALS AND ASPIRATIONS?
My apprenticeship was traditional and strict. I was taught the values of quality and was inspired by my mentor who taught me that all was possible. I guess my aspirations for a rewarding career started there. I knew once I finished my apprenticeship that there was a big world I had to explore and earn more in. I loved my home town and family but Australia beckoned with its beaches and lifestyle and was also a great part of my career journey. I worked with
“I knew once I finished my apprenticeship that there was a big world I had to explore and earn more in.” The Maurice Mead group in Perth and became Artistic Director. It was a wonderful time creating bespoke education for the group and working alongside Maurice who became an inspiration to me in many ways. Australia is very much in my heart and I return whenever I can. After some years I realised that the UK was where I wanted to be and the lure of London was just too much. London has been home ever since. I still have great family and friends in Oz and am looking forward to enjoying Christmas and New Year there this year.
WHAT WAS YOUR FIRST BIG BREAK AND HOW DID THAT HAPPEN?
I have been blessed to work with some incredible people including The Meades in Australia, L’Oreal Professionel, Toni & Guy in London, where I spent 10 years working as an Artistic Director, and Saks in the UK as Creative Director. I’ve worked alongside some great people from creatives to stylists, marketing to managers and so many amazing opportunities have come from working with great teams. I’m a great believer in the power of a team and the success that teams create together.
WHAT WERE SOME OF THE DIFFERENCES YOU ENCOUNTERED IN THE INDUSTRY FROM COUNTRY TO COUNTRY?
An aspect of my work is travelling while presenting hairdressing shows and seminars around the world, particularly in association with L’Oreal Professionel as one of their guest artists. Each country offers its own unique diversity and it’s always easy to work with such great artists around the world and be influenced by their practices and businesses. I have always loved my working visits to Australia - there is some incredible talent and great business acumen - it’s always an inspiration. I am based in London at Urban Retreat at Harrods as the salon’s Creative Director. It’s the world’s biggest hair and beauty destination and last year
we opened our first international salon in Beirut, Lebanon. This has been an amazing experience, to build and grow the team there from a start-up project and see the team flourish.
YOU’RE WELL KNOWN ON BRITISH TELEVISION FROM THE SHOW 10 YEARS YOUNGER. HOW DID YOU GET INVOLVED WITH TV?
My experience as a hair expert on TV actually started doing make overs with Maurice Meade on ‘Good Morning Perth’. I got a taste for it then and learnt the skills needed for TV work. ‘10 Years Younger’ has become a great British export and appears on TV channels around the world. I love the concept of makeover and think it’s a power that we hairdressers sometimes forget that we have. The power not only to change how someone looks but how they feel about themselves. It’s an amazing job being a hairdresser, giving someone dream hair and making them feel good about themselves. It’s why, despite all of the other aspects of my work, standing behind the chair at Urban Retreat and doing a woman’s hair is still the most rewarding thing for me.
WHAT HAS BEEN THE FUNNIEST THING THAT HAS HAPPENED TO YOU ON A FILM OR TV SET?
There have been so many funny incidents but one that stands out was opening a bottle of champagne to congratulate a make-over contributor and literally covering the lead presenter in champagne. She was drenched and had to sit through the rest of the morning show. It was not funny at the time but we still laugh about it now.
YOU’VE WON SOME VERY HIGHLEVEL INDUSTRY AWARDS SUCH AS BRITISH HAIRDRESSER OF THE YEAR AND THE ULTIMATE HAIR ICON. WHAT HAVE THESE HONOURS MEANT TO YOU?
Being crowned any title by your peers or the public is such an incredible experience and certainly being
named British Hairdresser of the Year was a career highlight. The announcement and the standing ovation from the audience was very emotional. But after the celebration I realised the crown title came with a great deal of responsibility to represent the hairdressing industry as best I could. It’s why I have become involved with various causes to promote hairdressing both within the industry and externally. I care passionately about standards in the industry and the future of the profession so what these awards have done for me is to give me a voice to represent hairdressing; to be a spokesperson. I hope that through these titles I’ve done some good things for our beloved industry - that matters to me.
YOU WORK ON MAGAZINE SHOOTS, CATWALK FASHION SHOWS, TELEVISION AND PLATFORM EDUCATION AS WELL AS MAINTAIN A SALON CLIENTELE. ARE YOU ABLE TO CHOOSE A FAVOURITE STYLE OF WORK?
I feel so blessed that my work is different each day. I love being in the salon with my clients and the team at Urban Retreat at Harrods but cont’d over page
cont’d from page 13
I’m happy in a marketing or education meeting making plans for the future. I can navigate a spreadsheet and I care that what we do makes business sense. And of course, I love working on shoots and with my team at the labs on my signature haircare range, which celebrates its 10th birthday this year in the consumer market, and which I’d love to bring to Australia.
YOU’VE CREATED YOUR OWN SIGNATURE CONSUMER HAIR CARE RANGE, ELECTRICAL HAIR TOOLS AND BRUSHES. WHAT PROMPTED THAT VENTURE?
I guess it’s every hairdresser’s dream to have their own signature range and it’s certainly been a thrill to have created my own. It’s exciting to work on all the aspects of the brand from the operational aspects to creating packaging and branding collateral. Even after ten years, with the challenges it has brought, I still get butterflies in the tummy when I see my products on the shelf; or when someone tells me they love them; or when I read about them in the press. I’m fortunate to work with a great team who love the brand as much as I do.
WHAT HAVE BEEN THE MOST INTERESTING ASPECTS OF YOUR JOURNEY INTO PRODUCT DEVELOPMENT?
I’ve learnt so much from merchandising to marketing, operations to design and most importantly understanding what the consumer needs who shops for hair care on the high street. I love this aspect of my business and care to give my customers a quality product with results they love. Our next step for the brand is internationalising the brand and growing our offering. This year we have completely rebranded the hair care which has been so very exciting to help craft with my team.
TELL US ABOUT YOUR APPOINTMENT AS CREATIVE DIRECTOR FOR URBAN RETREAT AND WHAT THAT ROLE ENTAILS.
I had my own salon for several years, based in trendy Covent Garden. We built a great team and had a fantastic reputation. But then the landlord made a compulsory huge increase on the rent and the business was no longer viable. It was very sad and stressful, as I’m sure many of your readers will understand. You spend all that energy to build something so successful only for it to be taken away from you at the mercy of a landlord. As one door closed though, a huge opportunity opened at Urban Retreat. In total, the business employs around 300 people and provides over 20,000 services per month. My role as Creative Director is to work with the owners / managers and team to ensure our exacting standards of hairdressing and service. I’m also the PR voice of the brand from a hair perspective; the hairdresser behind the brand. I work to ensure all we do is fitting of the brand’s heritage and reputation. It’s a dream role and one I adore.
YOU WERE RECENTLY AWARDED THE HONORARY DEGREE OF DOCTOR OF ARTS FROM 14
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SOUTHAMPTON SOLENT UNIVERSITY, BEING THE FIRST HAIRDRESSER EVER TO RECEIVE SUCH AN AWARD. DID YOU EVER EXPECT SUCH AN ACCOLADE?
Being given this honour was a huge surprise! I had no idea that I had been nominated for my service to the craft of hairdressing and that it was being recognised as an art. It’s a huge honour and really elevates the industry and its people as artists and art creators and I’m hugely proud to have been given the award. I lost my mother a few years ago and she would have been so proud.
TELL US ABOUT YOUR SUPPORT OF THE PRINCES TRUST AND OTHER CHARITIES. I was adopted as a child and have spent the last ten years working as an ambassador for the British Association of Adoption and Fostering, raising awareness for the charity and its amazing work at all levels of adoption and fostering. Without adoption and the love of my adoptive family, my life may have been very different. My parents instilled so many life values including hard work into me. I’m so grateful for that and enjoy working with various charities including Kidscape, an antibullying charity, and The Prince’s Trust, who work with under privileged young people to guide, mentor and help them on their professional and life journeys. It’s hugely rewarding and I have learnt so much from working with all three of these children charities.
LOOKING BACK, WHO DO YOU BELIEVE HAS HAD THE MOST INFLUENCE OVER EITHER YOUR CREATIVE STYLE OR YOUR CAREER?
Without doubt my apprenticeship instilled into me so many of my values. I learnt then that ‘OK’ as a standard is not OK at all. It means a client is not coming back and she is not recommending you to anyone. It’s that value that has stood with me and been the guiding light in my career.
AND ARE THERE ANY OTHER GOALS OR DREAMS ON YOUR BUCKETS LIST LEFT TO ACHIEVE?
The bucket list is long but the next project I’m working on is my exhibition “Beehives Bobs and Blowdries” which launches in my native Yorkshire in February 2018. It then moves to London and is set to tour nationally and internationally. The exhibition, which I have co-created with a former school friend and academic, Donna Bevan, charts the cultural, historical and iconic images of hair and hairdressing over the last 50 years. It’s the first of its kind and I look forward to sharing more with you as we launch. If any of your readers are ever in London please look me up and say hi or say hello on instagram: @andrew_barton_hair
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10 Minutes with
BENNI TOGNINI He’s one of the most celebrated hairdressing craftsmen around the globe. Winner of the prestigious World Master Hairdresser accolade, if it happens in this industry, he’s been there and done that. Benni Tognini has won it all, trained the best and if you grew up in this industry in the 80’s or 90’s, he’s pretty much akin to Elvis. One of the warmest, most generous and down to earth humans you’ll ever have the pleasure to meet, he’s a much-loved boss, a devoted family man, and a besotted husband. If ever there was a subject to spend far, far more than 10 Minutes With….. it’s the truly delightful, Benni Tognini.
BENNI, TELL US ABOUT LIFE GROWING UP IN YOUR HOUSEHOLD
I was born here in Australia in Ingham in North Queensland which is a sugar can town. Dad was a builder who migrated from Italy. He met my Mum, married and we lived in the township which was surrounded by farms. Sport was really important to me back then and I loved soccer especially. I did my schooling up to grade 10 before moving to Brisbane. Dad was a builder and he had a gang of around 100 working for him. Mum was the dressmaker in town and I would sit under her table as she was working. That was probably my first introduction to scissors!
DID YOU ALWAYS KNOW THAT HAIRDRESSING WAS THE CAREER FOR YOU?
I actually wanted to be an architect. My parents being strong, hardworking Italians, didn’t want me to work as hard with a pick and shovel outside. They wanted me to be educated, however I was a little mischievous in those days. We moved to Brisbane in 1975 and I got caught with bottle of beer on a school camp and was thrown out of school! I went to work with Dad on site for 2 weeks and he punished me for being a naughty Boy. At that time, Stelios Pappas had a salon down the road from where we were at Highgate Hill and he kept saying “Come and have an interview after school is finished”. My Dad said he didn’t think I was going to be an architect and thought I should do hairdressing but I wasn’t so sure. My perception 16
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of a male hairdresser was openly gay but my dream was to become a soccer player over in England!
SO, YOU OBVIOUSLY SHOWED UP FOR THAT INTERVIEW AT SOME POINT?
Yes, well when I finally met Stelios, I loved him because he loved soccer! I started at Stelios and they were amazing years, most definitely. Stelios had the best salon in the whole country back then and was winning all the awards at the time. He was the KING of hair but he was also young and vibrant and cheeky and naughty. Connected to the business I was falling in love with every girl who walked into the salon! I’d think “Oh my God, these girls are so gorgeous. I picked the ultimate profession!”
WHEN DID YOU START DEVELOPING AN AFFINITY FOR THE CRAFT?
Once I started cutting, I just knew that I was doing the right thing. Stelios had really good people working for him who were all very motivated and dedicated to training and succeeding. My life became about doing just that.
YOU STAYED A LONG TIME WITH STELIOS, DIDN’T YOU?
Yes, and we actually went into partnership for the last 5 years, which was very smart on his part. It kept me engaged and committed to the business. One day, Tracey walked through the door, and …. that was it. We got married, had the boys and I realised that I couldn’t support myself and the boys and my wife on my wage. I needed to find additional work or income. I wanted to leave but I didn’t have money so Stelios said, ‘Let’s go into partnership’. I did so much there. I met my wife, had my children, Stelios was my world.
YOU WERE WORKING CRAZY HOURS WITH A YOUNG FAMILY AT THAT TIME?
I worked in Brisbane Monday to Friday and then at the Gold Coast on the weekends, but my life has
always been like that. When I went to school, I had a bar job (and had to lie about my age to get it) then when I was hairdressing, I still worked in a bar for extra money. I couldn’t live on my wage and I didn’t want Tracey to work I wanted her to look after the boys.
AROUND THAT TIME, THINGS STARTED TO CHANGE FOR YOU?
I’d just started to win some competitions like the IHS Australian Champion and Men’s Cutting Champion about 2 years before I left Stel, so from there, I felt confident to open my salon. I made a goal that I would go and teach overseas and that first year, we did our very first hair expo show. That started the roll of opportunities.
DESPITE THE AWARDS, WERE YOUR FIRST FEW YEARS IN BUSINESS CHALLENGING?
It was hard going as it was just me and an apprentice. We only sold one product back then. When I opened my salon I immediately lost 45% of my clientele as they were accustomed to a very high-end salon experience and here I was just starting out, but in a way, losing so many of my existing clients helped me define what we were going to do. We were cool, we were out there, we did NOT do long hair, we cut hair off! That’s just
who we were. Just good people came to work from me and the salon grew and grew. The team included Matt Clements, Bill Tsiknaris, Sarah Laidlaw and they all had passion. They were prepared to work 24/7 around the clock.
TELL US ABOUT YOUR FIRST BIG OPPORTUNITY…. WHEN DOORS REALLY STARTED TO OPEN FOR YOU.
In 1990, I made an impact. I’d won Hair Expo Hairdresser of the Year and Redken approached me to go to the USA and do Redken symposium. That was amazing but I was really interested just in how I could become better. I took note of how a US educator would speak and then how I would speak. I learned that there were presentation skills to learn, courses to do if I wanted to excel. Really, they were teaching me how I could share my creativity. In 1996, I won World Master Hairdresser and was offered a 5-year contract to work in NYC. I was ready to pick up my whole family and move to New York but Tracey said, “No way!” and reminded me that I had made a promise to the family. It was a time of real upheaval. I’d just won a multi-million-dollar contract, I still had my salon, but …. I had started to believe my own bullsh*t! With so much spotlight, you can start to believe you’re untouchable. Luckily, Tracey was and is our great equaliser. She keeps us all real and grounded and I’ll forever be grateful for that.
SO, YOU WERE NEVER TEMPTED TO GO BACK TO NEW YORK?
My goal was to open a salon in New York City and I spent a lot of time negotiating with Redken to do that but …. something happened with one of the head educators. I was told to tone my work down and I couldn’t understand why they’d picked me if they wanted me to minimise my craft. I was incensed, and I was marched out of there and on the next plane home!
HOW DID YOU REACT TO THAT ABRUPT CHANGE OF PLANS?
It made me think ‘What is this lesson in life teaching me now?’ I think it taught me to do my own thing very strongly. With the money we made, we opened the monster salon in Elizabeth Street, Brisbane City.
YOU’VE ACHIEVED SO MUCH BENNI, BUT WHAT ACHIEVEMENT ARE YOU MOST PROUD OF?
I think what I’m most proud of is winning that first Australian Hairdresser of the Year award in 1991.
It took me 5 years to chase that down and that changed what happened next for me. It gave me the job in L.A. After winning Australian Educator of the Year, my goal became the world. I said to myself: “If you’re going to judge yourself, judge yourself against the best in the world. Put yourself out there.” When the World Master Hairdresser award came, it was a wonderful thing. It proved to me that I had something and that I needed to develop that. It made me wonder how Australia compared to our heroes like Sassoon and Sorbie. In being recognised as one of the top 10 hairdressers in the world, it made me really think differently; think bigger. What’s the best piece of advice you were ever given? Be consistent and never give up. Be like a dog with a bone and chase it down. Being average scares the hell out of me. If I’m going with the flow, it’s time to change!
There’s also an exciting new development coming there as well. The boys (Jules and Kristian) have a product coming out very shortly called joebloe and it will be nothing like what will be expected. They’ll do it in a very quirky way. Rather than launching to the professional market, this one will be working more with the consumer market with the goal of lifting the profile of the industry and creating industry heroes like celebrity chefs. Their inspiration was actually ‘how do we get into people’s houses like Master Chefs?’ My response to them was “Dude, you’ve got a huge step to climb, it’s just so big’ but they are hungry for it so I know they’ll do it well. And Ssh with Robert Lobetta and Emiliano Vitale is constantly pushing us to step outside the norm creatively. I love seeing young kids coming along and seeing their eyes light up There’s so much more to do.
WHEN YOU’RE NOT AT THE SALON, WHERE WOULD WE FIND YOU?
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
Sundays used to be wig days but now, they’re spent with our grandchildren. Life is different now. Our grandchildren have definitely made me ‘smell the roses’. Now, what I really love is our weekends at Burleigh, with our feet in the water or pushing a bike, chilling with nothing to do. That’s so refreshing.
WHAT INSPIRES YOU THESE DAYS?
I think to have all of the elements of salon business balanced, like how we look after our clients and make them THE most important things, how to build a team, why training is so important, the business aspects and to have all of those balanced qualities for our next steps in supporting the boys. Lil’ off top is a game changer. I take my hat off to them. Education is really important and Lil off top is getting education into salons.
The quality of hairdressing.
IF YOU COULD INVITE 4 PEOPLE, LIVING OR PASSED, TO A DINNER PARTY AT YOUR PLACE, WHO WOULD YOU INVITE?
Robert Lobetta. You know, he has an extremely interesting mind. He challenges everything, so that as soon as you think you know it- you don’t! Trevor Sorbie is a favourite. You know, he offered me a job and I knocked him back. Chris Baron is the Global Redken Artistic Director and he taught me how to ‘skin a cat’ more than one way. He grabbed me when I walked out of Redken in LA and helped me get my head straight around that. And… Tracey. She’s always been the one. Hair Biz Year 11 Issue 5
YOUR YOUR HEALTH YOUR CHOICE Activance Professional is an innovative and effective salon-only Australian-made hair health range with a social and environmental conscience, built on the philosophy that healthy hair means beautiful hair. With that in mind Activance Professional, in an exclusive partnership with the Fashion Advocate Life Skills Program in Ku De Ta, Perth, WA, took cues from nature to create a stunning new collection – ALINGA – The Sun Goddess. Celebrating the incredible visions and colours of the season along with resort wear brand, Red Opium showcasing their resort wear adorned with original Aboriginal artwork. In a first of its kind in Australia, original artworks were transferred onto luxurious silk fabric via digital prints and then designed into long flowy and romantic dresses. Perfect for the Australia sun and lifestyle. The models of ALINGA are from Fashion Advocate Life Skills program; an empowerment program for young Aboriginal and non-Aboriginal youth in WA.
ALINGA -THE SUN GODDESS Creative Director – Simone Lee Photography – Elsa Jean Fashion Director – Catherine Birch
Models wear Red Opium Talent – Shae Camisa, Larissa Cox Hair - Renee Rundell – Tyer Reid Hair Naomie Mills Bryers –Shelly – Unique Strand Studio Make Up – Simone Lee Location – Ku De Ta Perth
Hair Biz Year 11 Issue 5
“Using fashion and art as the engagement tools, we reduce and eliminate the students’ involvement in the justice systems, giving them the knowledge and education to pursue careers in the fashion and art industry. Through our business networks, we secure apprenticeships, internships and employment for the youth groups. We are very thankful to Simone Lee of Simone Lee Creative and Elsa Jean Photography for mentoring the girls all these years. Activance has come onboard as the leading entrepreneur in hair care to educate the youth in the importance to self perseverance, self motivation and grooming,” Catherine Birch, founder of the Fashion Advocate Life Skills Program. “Inspired by global fashion trend Tropical Glitch, Activance Professional SS 17/18 campaign collection ALINGA focuses on pure innovation by mixing bright prints with cues supplied by nature such as saturated greenery rendered with sunsets. ALINGA projects and presents the fresh looks of spring/ summer with a touch of glitz, glamour and high fashion, primed to engage the next generation of decision-makers in the industry” Simone Lee, Creative Director
Hair Biz Year 11 Issue 5
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IND US TRY NEWS
THE AHFA’S ANNOUNCE TWO BRAND NEW AWARDS TO BE INTRODUCED FOR 2018 Digital Influencer Of The Year: This award celebrates those who are changing how they run their business through the power of channels such as Facebook, Instagram and Youtube etc. The judges will be looking to see how you are using social media to create engagement and ultimately influence others to help grow your business, brand or profile with unique content. AHFA Australian Hair Shot Of The Year: This digital-only category allows anyone to enter just one shot, which can either be a previously seen image or a new entry, created within the awards period May 2017 – April 2018, and- it’s completely affordable: $59 entry or two for $100 and thereafter, you can enter as many as you like for just $40 an image, no printing necessary. Entries open September 2017, closing 15th December 2017 with finalists announced 21st February 2018 and awards taking place in Sydney 15 April 2018. www.australianhairfashionawards.com
Hair: James Earnshaw, Francesco Group | Photography: Richard Miles | Makeup: Becky Hunting
GLAMPALM LAUNCH ONLINE ORDERING WITH AFTERPAY Dedicated to the continued innovation, education and ease surrounding hair tools, GlamPalm Australia have developed their website to incorporate online wholesale orders. This allows the hairdressing industry to order the brand’s extensive line of irons, hair dryers, wands and accessories online at any time. Clients will be able to view the entire GlamPalm range online, visually see what they are ordering and track their order and delivery status at any time. In combination with offering AfterPay clients will not have to forked out the whole amount upfront in once, but can pay over time at their own convenience interest-free! www.glampalm.com.au
EVOX HAIR REJUVENATION THERAPY WINS BRAND INNOVATION AWARD! Evox Hair Rejuvenation Therapy, the professional in-salon multi-tasking therapy system that rejuvenates and strengthens your hair while repairing previous damage, has been awarded the 2017 Discover Pro Beauty Award for Most Innovative Brand at 2017 Cosmoprof in Las Vegas. Distributed in Australia through AquaBaci, Evox was one of 14 exhibitors chosen to showcase within the Discover Pro Beauty section, and was judged the winner of the Most Innovative Brand by a selection of press and participating buyers due to its excellence in overall packaging, brand concept and being the brand most likely to succeed in the beauty marketplace. www.aquabaci.com.au
REFECTOCIL CELEBRATES 75 YEARS
To celebrate the grand occasion of 75 years in business, RefectoCil hosted an amazing conference Salzburg, Austria. The conference was attended by delegates representing over 65 countries around the world as well as Lee and Franchot Blackett, accompanied by Bret Andrews from Lee Fran Beauty Imports, sole importer of RefectoCil for Australia and New Zealand. Lots of new information was released with more exciting news to follow this year. The conference culminated in a gala evening at “Hangar 7” with a spectacular event to celebrate this momentous milestone. www.refectocil.com.au
IBIZA HAIR DUO STYLING FOR A WIN IN AMERICAN HAIR AWARDS! Home-grown hairdressing talents Michael Piastrino and Adrian Rotolo, the award-winning duo from Melbourne’s Ibiza Hair, have continued their creative impact globally, securing three finalist nominations in the prestigious BehindTheChair #OneShot Hair Awards for #BigShot Studio Hair by Artist Icon categories. Cultivating an astounding 251,000 entries from 26 countries worldwide, the awards announce 25 finalists in 5 categories (100 finalists in total), with Michael announced a finalist in the #BigShot Haircut category, and Adrian receiving two finalist nominations in the #BigShot Haircolour category, for their award-winning collections, Famiglia and Passione- the only two Australian hairdressers nominated in these categories. A panel of the world’s most revered hairdressers and industry icons will select the winners of each category, with official announcements to be made on August 20th, at BehindTheChair’s Cut, Colour and Style event in Austin, Texas USA. www.ibizahair.com.au
KEVIN.MURPHY STYLES MYER SS 17 LAUNCH Since 2011, Kevin.Murphy has played a key role in directing the hair for Myer’s season launches, dictating key beauty trends in the Australian market. Lead by Hair Directors James Nicholson and Nathan Gorman, this year Myer held two separate day and night events for fashion industry insiders. The first event, held during the day, was at a beautiful private residence in Coogee, where high-end designers showcased their designs up-close and personal. Models traded the runway, instead walking in front of the picturesque and dramatic Coogee backdrop. The second event, held in the evening at Bronte Surf Live Saving Club, was an uber cool gathering of fashion and beautysavvy individuals from across the country. The Myer Spring Social 2017 highlighted beauty and fashion trends from the 60’s to the 90’s in three key acts. The looks from each decade transitioned and came to life against a fun and lively backdrop of dancers and DJs. www.kevinmurphy.com.au
SALON FINALISTS NAMED FOR HJ’S BRITISH HAIRDRESSING BUSINESS AWARDS The best business brains in UK hairdressing have been named as finalists in the British Hairdressing Business Awards. The awards seek to find and celebrate the very best salon businesses in the country – an industry which contributes an estimated £7bn ($11,320,475,765 AUD) to the British economy and one which employs more than 300,000 people. With 17 categories celebrating all aspects of the business side of hairdressing, the awards are a proven platform for raising a salon’s profile. Being named a Finalist in one of the prestigious categories identifies a business as one of the finest providers in the country; a win catapults them to the very top, providing unrivalled recognition that they are at the pinnacle of their profession and raising their profile to give an edge over competitors. The awards take place on Monday 11 September 2017 at Park Plaza Westminster Bridge, London. For details of Finalists, go to www.hji.co.uk/british-hairdressing-business-awards
INFINITE STYLING by ghd The Infinite Styling campaign by ghd allows your clients to express themselves throughout the party season and beyond. Allowing clients to style their hair as often as they please, with the confidence that hair health is being respected while doing so. ghd take the concept beyond styling for every day of the week to ‘Infinite’, using a range of filmic and editing techniques that create a feeling of myriad possibilities, shown by creating several different on-trend hair looks on the same model. www.ghdhair.com.au
ELEVEN AUSTRALIA RAISES $57,457,60 THROUGH STYLE FOR LIFE FOR HAGAR Over 50 hair salons across Australia opened their doors on Sunday 30 July with all staff donating their time to cut and style as many customers as they could sit in their chairs, raising a staggering $57,457.60 for not-for profit organisation, Hagar. In its fifth consecutive year, the annual Style for Life Day event is a jointinitiative between ELEVEN Australia and Hagar to support the fight to end slavery and help transform the lives of women and children who have survived severe human rights abuse in Cambodia, Afghanistan and Vietnam. This incredible event helps provide the funds to create programs around specialist trauma counselling, intensive education programs and career training opportunities that these women and children would otherwise not have the chance to receive. By learning a skill, such as hairdressing, which is one of the most favoured trades of those participating, women are given economic empowerment, independence and a second chance at life. www.hagar.org.au | www.elevenaustralia.com
INFINITE STYLING COLOUR WITH CARE La Biosthetique have funded 10,000 emergency nutrition packs, simply by doing hair. On January 1st 2017, Brett McKinnon and the entire La Biosthetique salon network began their journey to change the word one colour at a time. Colour with Care is an on-going initiative where a portion of every colour tube sold will be donated to Medecins Sans Frontières (doctors without borders), an independent emergency medical aid organisation that provides relief for natural disasters, armed conflicts, epidemics and famines. This means that every time a colour is done at a La Biosthetique salon, clients will be helping critical support reach areas that need it the most. Whether it’s stopping the spread of infectious diseases, giving malnourished children access to essential meals or providing medical aid to those in disaster struck areas. Medecins Sans Frontières is an independent emergency medical aid organisation that spans Style, style and style again with ghd platinum®. across 70 countries and provides medical relief regardless of race, religion or With 50% less breakage* your hair stays stronger and healthier. political conviction. Unleash your style at ghdhair.com/au www.labiosthetique.com.au
SCHWARZKOPF PROFESSIONAL NAMED OFFICIAL HAIR PARTNER FOR MBFF 2017 Schwarzkopf Professional is honored to once again announce their partnership with Mercedes Benz Fashion Festival Brisbane. The 2017 collaboration celebrates over a decade of official partnership between the iconic fashion festival and equally iconic hair brand. Thrilled to partner for the 12th year running, the Schwarzkopf Professional styling team will provide hair direction and styling across all festival events, taking responsibility for all looks across the five days, including Dion Lee, Camilla, Manning Cartell and Ginger & Smart. Running 27th- 31st August, Schwarzkopf Professional’s association with the 2017 festival continues the brand’s dedication to providing fashion forward hair styling and expertise on runways across the world. www.schwarzkopf.com.au 24
Hair Biz Year 11 Issue 5
TERRI ROBERTSON KIRKWOOD FOR AVEDA Aveda Creative Director for David Jones, Terri Robertson-Kirkwood led the Aveda National Style Team recently in creating create the hair look(s) for the David Jones SS17 Fashion Launch. This season’s beauty look reflects the David Jones’ Spring Summer Campaign Theme ‘Everything Under The Sun’. The Spring Summer runway celebrates unique and individual beauty through women embracing their natural hair. “With each model, we looked at the individual and used their natural vibe and hair type to create her own unique look”, says Terri. “Hair texture has been moving away from beachy or controlled waves, we are now seeing textures that become an enhanced take on your own hair, curl is embraced but not contrived and it’s more about the movement being relaxed, healthy and more natural”. www.aveda.com.au
WELLA UNLOCKS THE ENERGY CODE WITH NEW SYSTEM PROFESSIONAL Through a ground-breaking discovery, System Professional discovered that each individual’s hair has its own “Hair Energy” profile that is as unique as a fingerprint, and that hair can be visibly transformed via a revolutionary new Energycode Complex. This major leap forward in the science of hair care has informed the creation of innovative and wholly new System Professional in-salon treatments and at-home product range with Energycode Complex, now available in selected Australian and New Zealand salons. Inspired by luxury skincare science, new System Professional Energycode Complex is a patented combination of five naturally occurring active lipids and other powerful ingredients that instantly boosts hair quality and feel and helps restore hair’s energy for hair that is strong, responsive and virgin-like with regular use. www.systemprofessional.com
NRMA CONDUCTS BUSINESS OWNER SENTIMET STUDY
L’OREAL PROFESSIONNEL ANNOUNCES I-D ARTIST COLOURIST PROGRAM TEAM FOR 2017 Now in its ninth year, the L’ORÉAL PROFESSIONNEL i-D Artist Colourist Program is pleased to announce an exciting new team for 2017. The deserving team members are: • Anne Marie Garvey, The Temple, WA • Kirsty McLennan, Zeds Salon, WA • Scott Johnston, Chipper Hair, QLD • Jason Birch | Brown Sugar, NSW • Clodagh Egan, Judena Hair, NSW • Jessica Baczynski, Cataldos, ACT • Amanda Lunedei, Xiang Hair, VIC The two-year development program was initially born out of the need to discover and foster emerging talent, and has grown into an intrinsic part of the brand’s acclaimed education initiatives. Aside from receiving support and training by L’oréal Professionnel’s Education Team and Ambassadors, the team will take part in the brand’s creative and conceptual workshops for colour-oriented topics. www.lorealprofessionnel.com.au
Hair: James Earnshaw, Francesco Group | Photography: Richard Miles | Makeup: Becky Hunting
*vs a styler working at 230°C
New research of 1,500 small business owners by NRMA Business Insurance has found: When asked to name what causes them the most stress, small business owners nominated managing cash flow (33%), balancing their professional and personal lives (30%), the increasing costs of doing business (24%), attracting new customers (23%) and managing their financial responsibilities (23%). When asked what they like most about running a small business, owners said the freedom and flexibility (62%), the sense of achievement (54%), and being their own boss (47%), all outweigh the financial rewards (27%) of running a business. However, 41% say they have missed an important family event because of work and another 43% say their work places a strain on relationships with families and friends. When it comes to their ambitions, small business owners are in it for the lifestyle with 26% happy with how their business is performing, 44% not willing to trade further financial rewards for their lifestyle and only 14% wanting to grow to become the dominant player in their industry. Less than 1 in 10 (8%) want to make as much money as possible. Following their passion and doing what they love for a living (24%) was the number one motivator for starting a business, while the desire to be the boss (22%) was a close second. The longing for a lifestyle change (11%) was the third biggest motivator. www.nrma.com.au
WELLA AUSTRALIA & DELORENZO ANNOUNCES NEW ZEALAND NATIONAL NOVACOLORIST TRENDVISION AWARD 2017 COMPETITION WINNERS In September, Wella Professionals will be celebrating the best in hairdressing and emerging talent across Australia and New Zealand with its annual TrendVision Awards in Wellington, New Zealand. Benni and Kristian Tognini (Togninis) will be bringing their skills as they host a night of spectacular creativity that will see forty of the most talented stylists from Australia and New Zealand come together to compete in two categories: Color Vision and Creative Vision. All finalists will feature on the catwalk to showcase their look, inspired by the Ultra Contouring and Past Forward trends, and will be judged by a host of industry greats including: Belinda Jeffrey (La Boutique), Bronwyn Illingworth (toni & guy New Zealand), Danny Pato (D&M Hair Design), Dennis Langford (toni & guy), Jayne Wild (Wild Life Hair), Lee Cohen (Reds Salon), Marie Uva (UVA Salon), Michel Beel (Buoy Hairdressing), Stephen Marr (Stephen Marr) and Uros Mikic (Kinky Curly Straight). The winners of the Gold award will head to London for the International TrendVision competition in October, to compete against country winners from around the world. www.wella.com
Rookies Alannah Baylis
Men’s Andrea Kuypers
Avant Garde Carol Haddad
Creative Stephanie Lee-Archer
De Lorenzo excitedly announce the Winners of their 2017 Novacolorist Competition. The competition allowed for various levels of skills and experience to be showcased and reflected the growing culture of Australian Hairdressing in four categories; Novacolor Creative, Rookie, Men’s and Avant Garde. And the winners are…… 2017 Novacolorist Winner: Stephanie Lee-Archer, Bliss The Art of Hair. Categories: Novacolor Rookies Winner: Alannah Baylis, Rogue Hair Runners Up: Maddie Chappelow, Hairazor Creations, Caitlyn Cameron, Fabrik Novacolor Men’s Winner: Andrea Kuypers, Fabrik Runners Up: Erin Charles, Zarr Hair, Michelle Dowsett, Peninsula Hair Studio Novacolor Avant Garde: Winner: Carol Haddad, Corcorz Runners Up: Stephanie Lee-Archer, Bliss The Art of Hair , Shannon Harding, Hills Hair Studio Novacolor Creative Winner: Stephanie Lee-Archer, Bliss The Art of Hair Runners Up: Crystal Ensabella, Fabrik, Susana Montero, La Unica Salon www.delorenzo.com.au
Hair: James Earnshaw, Francesco Group Photography: Richard Miles Makeup: Becky Hunting
VOLUNTEER HAIRDRESSERS JOIN FORCES ACROSS 3 CITIES ON DO SOMETHING! DAY A volunteer team of 13 hairdressers across Brisbane, Sydney and Melbourne partnered with Sustainable Salons Australia for ‘Do Something! Day’, giving 81 haircuts in just 4 hours! Founded by Sky News Channel’s Smart Money Anchor Host Jon Dee, in partnership with Your local club, Do Something! Day is Australia’s biggest celebration of volunteering in our communities as we recognise the extraordinary contributions made by our everyday locals. In Sydney, the event held at Newtown Neighbourhood Centre, provided free haircutting services for the at-risk, homeless and disadvantaged in the area. Volunteers included Lea-Ann Suthern (Toni&Guy Newtown), Adeline Franciere (Franck Provost Bondi Beach), Shaun McGrath (Sustainable Salons/Stevie English Hair Glebe), Paul Frasca (Sustainable Salons Australia Co-Founder). The Melbourne team produced their best ‘cool’ haircuts at Frontyard Youth Services, an organisation addressing the needs of young people who are experiencing homelessness, at risk of homelessness, disengaged or requiring support. The Melbourne team were Zowie Evans (Zowie Evans Hairdressing), Amanda Bowler (Copper & Grey), Michelle Meade (Rubi Hair Richmond), Monique Ursini (freelance hairdresser) and Krystina Birch (Sustainable Salons Australia) In Brisbane, the team was at Endeavour Foundation offering haircuts to the staff and supported employees to acknowledge the organisation’s dedication to partnering with people with a disability in the pursuit of genuine fulfillment for all. The Brisbane team included Luke Reynolds (Luke Reynolds Hairdressing), Emily Thoen (Elysium Hair), Kaysie Gillis (Verona Hair) and Tamara Devita (Sustainable Salons Australia). www.sustainablesalons.com.au
TURN BACK THE CLOCK ON HAIR AGEING WITH ACTIVANCE PROFESSIONAL
FOIL ME SUPPORTS BREAST CANCER AWARENESS IN OCTOBER. Australia’s pre-cut foil company, Foil Me will be supporting Breast Cancer Awareness in October, making a $1 donation from each box of their iconic #1-selling Pink Knobel and Knobel Wides sold during that month via either their website or wholesalers to the National Breast Cancer Foundation. Undeniably one of the most virulent forms of cancer – one in 8 women (and approximately one in 700 men) will be diagnosed with breast cancer in their lifetime – it was the perfect fit for the Foil Me team to utilise their pink foils to give back to the community. The Knoble Pastel Pink Pre-Cut Foils Range was designed in collaboration with brand ambassador, Sheree Knobel and has been a coincidental but ideal and pairing between Foil Me and the NBCF to raise funds. www.foilme.com.au
Hair: James Earnshaw, Francesco Group | Photography: Richard Miles | Makeup: Becky Hunting
In the modern world of today, pollutants people are exposed to, as they carry out their daily lives, can cause scalp sensitivity, create congestion in follicles and may promote free radical activity. Free radicals are reactive molecules which are able to directly damage protein, cellular membranes and the DNA of cells. The human body utilises its own defence mechanisms to protect and maintain life, such as producing anti-oxidative molecules that work towards neutralizing free radicals. With age, the production of free radicals increases, while our defence mechanisms generally decline, leading to an imbalance that may accelerate the ageing process. Activance Professional antioxidantrich formulas gently detoxes the hair and scalp, fostering ideal conditions for hair growth and total scalp health. Activance Professional (AP) anti-pollution philosophy guides the development of all lines in the “Activance is the most successful product we have had in brand, applying not only to how AP products are able to effectively treat hair and scalp conditions, our salon in 30 years to help with hair loss and hair and scalp but also in the way they treat the environment. AP ensures what goes down the drain is 100% problems, it really does work and the clients really do see biodegradable, minimising results. It compliments all of our other ranges in the salon” CLINICAL TRICHOSCOPIC CASE STUDY OF AN INFLAMED their environmental footprint Jo, Dale James Salon, Perth SCALP BEFORE AND AFTER ONE WEEKS USE OF AP without compromising the ALLEVIATE. health of your hair. • No chemical preservatives=> NO nasties • No artificial colours or fragrance • No SLS, SLES, • No silicones / plastic film forming ingredients • No parabens, No MIT, No formaldehyde RC • No hidden impurities, EO, Pathaltes, PEG • No animal testing Newly introduced to the AP scalp care line up of successful products is Alleviate. Alleviate Before Alleviate treatment After 1 week Alleviate treatment combines protective anti-oxidants with calming MSM molecule and antiInflamed scalp, cellular build up treatment - Reduced inflammation, clear scalp inflammatory Tasmanian Pepper Berry extract to naturally soothe sensitive or irritated scalps and maintain overall scalp health.
AFL PLAYERS GET BEHIND SPECIAL HAIR DAY FOR YOUNG PEOPLE IN NEED ESSTUDIO GALLERIA MOVES INTO PARRAMATTA
Hair: James Earnshaw, Francesco Group | Photography: Richard Miles | Makeup: Becky Hunting
AFL players have rallied behind a special hair day hosted by MUK haircare, in support of young people from the Ladder program, who have experienced or been at-risk of homelessness. AFL players will be dropping in as a special surprise for the participants. Players include Essendon Football Club’s Orazio Fantasia and David Zaharakis, North Melbourne Football Clubs’ Sam Wright and Mason Wood and AFLW Collingwood Football Club’s Britt Bonnici. MUK co-founder, Scott Reynolds said young people would be treated to a full hair experience, from cuts, colouring, styling and more. “We have recruited volunteer stylists from across the Muk network to provide a full suite of services to young people from the Ladder program. “When we reached out to them and told them about the great work Ladder do in supporting young people in need, they wanted to do whatever they could to help out. Ladder CEO, Elisabeth Tuckey said that there are over 105,000 people homeless in Australia on any given day. Almost half of them are under the age of 25. “The most common reasons for young people experiencing homelessness are housing crisis, domestic and family violence and relationship and family breakdown. Ladder delivers programs and provides special opportunities to young people so they can unleash their talents and build a future free of homelessness and full of possibilities. “We don’t focus on a young person’s disadvantage, rather what their assets, talents, resources and abilities are. This philosophy provides an environment for young people to thrive”. Ladder is the official charity of AFL Players. AFL players contribute $25 to Ladder from every senior match they play, accounting for over $217,000 per year. Past and present players also support Ladder as staff, mentors, advocates and volunteers. www.ladder.org.au
Leading Sydney salon Esstudio Galleria has opened the doors to their new salon in Parramatta’s Barrack Lane. Home to Parramatta’s first dedicated colour bar, the salon offers a wide variety of colour options from Dipped in Paint, Natural Blonde Not to Time for a Quickie to name a few. On the beauty menu, local residents can also treat themselves to luscious lash extension and makeup application. Set in one of Parramatta’s oldest buildings, Co-Founder and Hair Director, Aleks Abadia has completely refitted three connecting cottages to create different zones for colour, cuts, treatments and lashes while maintaining the original façade. Keeping with Esstudio’s known look and feel, leather mixed with matt black and checkerboard flooring bring a fresh look, artworks from renowned artist Sydney Ball feature throughout, furnishings are sourced from local and international designers and bespoke signage created by TJ Guzzardi. www.esstudio.com.au
TONI&GUY SEEKS FACE OF THE BRAND To help them build a base of models to be used for campaigns as well as create brand ambassadors and launch new talent in the industry, Global Hairdressing Superbrand, Toni&Guy offer a once in a lifetime opportunity to be the brand ambassador & face of Toni&Guy Australia. The brand is looking for Australian residents, both female and male aged between 18-30 with a keen interest in the brand and what it stands for. Modelling experience is not necessary but a natural confidence to be in front of the camera would be a bonus. The competition commences on the 12th of July and ends on the 10th of November, with the male and female winners being announced on the 12th of November at the night of all nights - the 2017 TONI&GUY Culture Shock 2.0 National Global Collection Launch Show. www.toniandguy.com.au
ICONIC STYLING FOR
SUPERIOR PERFORMANCE STYLING SUPER LIGHT
Together. A passion for hair
LIKE US | SCHWARZKOPF PROFESSIONAL AUSTRALIA. WWW.SCHWARZKOPF-PROFESSIONAL.COM.AU.
AHIA 2017 VIC/TAS Salon of the Year
AHIA State Salon of the Year VIC TAS Hoopla sponsored by Excellent Edges
Hoopla Salon was established to create something very unique and specific. Four years ago, they had a vision to create a supportive place for people to work and grow; an environment where team members really wanted to be, and a place that felt like you’re with friends and family. Located in thriving Brunswick, Melbourne, the salon has an earthy, natural design and an infectious vibe that literally draws people through the door. As transformation specialists, clients travel from all over Melbourne for their extreme colour corrections and restyle work, rarely having the same colour twice. All products are cruelty free and veganfriendly, and there is a strong commitment to environmentally sound practices and reducing the salon’s carbon footprint. Hoopla Salon were the first salon in Melbourne to become 30
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a Sustainable Salon and have also raised much needed funds for the Starlight Foundation as part of the AHC’s ‘Salon Select Smiles for Starlight’ program. Owners Tynne and Jesse Sanders say their greatest joy is seeing their team members succeed, so training is a huge part of their daily business and what has allowed them to grow so quickly. The salon has clear systems and processes in place to ensure consistency of client service at a very high level from the initial greeting through each stage of the salon visit, right through to their smile as they walk out the door! Proud of the fact that in only four years, the salon has grown from one to 12 team members, they were also fortunate to be the 2016 De Lorenzo ‘Salon of the Year’ and secure both first (Alison Brown) and second place (Brianna Lace ) in De Lorenzo’s Nova Colourist competition, Editorial category 2016. Winning Salon of the
Year was the team’s major goal for the year and enabled them to celebrate by taking 8 team members to the awards ceremony on the Gold Coast! Demonstrating their creativity and polished skills, the team have presented on stage at Hair Expo’s ‘Independent Artist - Launch Pad’, assisted backstage at Ssh two years in a row. Well done to Tynne & Jess Sanders and the entire Hoopla team on an outstanding achievement as AHIA VIC/TAS Salon of the Year!
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AHIA 2017 SA State Salon Business of the Year
AHIA State Salon of the Year SA Orbe North Adelaide sponsored by Matrix Orbe, North Adelaide represents luxury, experience and trust. Having quickly established itself as an awardwinning, premier hair destination in Adelaide, Orbe is synonymous with world-class colour services, beautiful, bespoke hairdressing and excellence in customer care. The range of services offered is broad and cutting edge, the product selection top-of-the-range, the team fun, passionate and exceptionally skilled and the salon environment constantly referred to as friendly and welcoming. No wonder this salon and its leading lady, Sam James-Cockayne are going from strength to strength! It’s been quite an exciting few years for Orbe. In 2015, they were AHIA national finalists for Best New Salon Design; in 2016 AHIA national finalists for Best Newcomer Salon Business of the Year and winner of the prestigious Adelaide City Award for Adelaide’s Best Salon Spa. That year also saw Director, Sam JamesCockayne, announced as one of three finalists for the 2016 South Australian Telstra Young Business Women of the Year, and now, in 2017, we celebrate Sam and her talented crew as the 32
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AHIA SA State Salon Business of the Year. Salon Director Sam James-Cockayne opened the doors in September 2014 with partners, Ida Tirimacco and Joe Cimmino and only 3 staff members, after being a part of the existing ORBE brand for ten years. After 6 years of management, Sam made the decision to become a business owner and soon after, opened sister salon ORBE North Adelaide. 25 months on, there are now 7 on the team with Sam actively looking to hire more as the business grows, and create a real sense of culture and team. Stylists come from near and far to apply for positions at Orbe due to their highly regarded reputation for their level of expertise and custom education programs. This year, the team even welcomed a dedicated stylist from Hong Kong! A key element of their success, each Orbe stylist is a Goldwell Master Colourist, making Orbe the only salon in Adelaide to offer such a specialized service. Located in the leafy premium enclave of North Adelaide, Orbe has fast become an integral part of the dynamic local community, with a rapidly growing reputation that sees its clients come from all over Adelaide and beyond.
The narrow space is just over 100 square meters, sleek, simple and welcoming, yet reassuringly stylish with the warmth and relaxed intimacy of a salon that our valued regular customers consistently come back to. With client retention between 80-90% and consistently growing, they consider this to be critical to their business growth. Sam and her team are very proud to be very active both in Adelaide and around Australia, working with leading magazines, major fashion labels, model agencies, product companies and the community, to successfully strengthen and grow awareness around the brand. Well done to such a dynamic and dedicated team. No doubt we’ll see lots more from this crew in the years to come!
UNLOCKING THE POWER OF
TO ENHANCE THE BEAUTY OF SKIN AND HAIR
For further information or for your local supplier please contact
Australian International Industries on (03) 9764 2833 firstname.lastname@example.org | www.aii.net.au Unit 7c Scoresby Industry Park, Janine Street, Scoresby VIC 3199 AIIHAIRANDBEAUTY
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
SALON INTERIOR AND EXTERIOR
AHIA 2017 WA NT Salon of Year
SALON INTERIOR AND EXTERIOR
2017 AHIA State Salon of the Year WA/NT Revampd sponsored by HairBiz
Perth’s multi-award winning Revampd Hair Studio continues to raise the bar within the hairdressing industry.
greeting desk is centred in the hub of the salon. This promotes a sense of fluidity in its design and great use of space
With a passion for learning, they are committed to continually challenging themselves to reach their full professional potential by engaging in an extensive ongoing calendar of educational events to guarantee salon guests are in expert hands. Their back room even houses a blackboard where staff are encouraged to write questions, suggestions or requests for further training to ensure that no stone is left unturned in their pursuit of excellence.
The team at Revampd are dedicated to creating a sustainable and environmentally friendly salon and promote practices that minimise the harmful impact of chemicals on the environment, their staff and salon guests. They use ammonia-free, odourless colours and sulphate-free shampoos, conditioners and treatments, as well as practicing a comprehensive recycling program in the salon.
Revampd is a 55sqm boutique style salon located in Joondalup, Western Australia. Established in February 2012, the salon is located on a busy street with brisk foot traffic and maximum exposure for passing traffic. Light and bright, thanks to high and wide windows, the French Provincial inspired décor is presented with a colour palette that best describes the culture of the salon – fashion-forward, uplifting yet relaxed. Open plan in design, the salon has eight stations, three wash basins, and stylish display and storage presentations, while the 34
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A Gold Salon Select member of the Australian Hair Council, with a client review rating of 4.75 – 5, the team continually review their systems, procedures and guest experience to further improve on the business. Evidence of their constant strive for excellence, motivation and passion for the industry, this clever crew have also achieved #5 out of 76 hair salons status rating on My Local Salon website. No wonder they’re growing so fast! Active involvement in WA IHS hairdressing competition work has seen the team placed
as finalists, as well as second place winners in three senior categories, and their fabulous first year apprentice even took out the junior session styling category! Director Nicole Bosenburg is now also a committee member of the WA IHS Team and is involved in running the various events throughout the year. The team are also regular attendees at industry events Hair Expo, HairBiz Forum, Ssh and had a wow of a time supporting the kids at the AHC Starlight Pop UP Salon at Perth’s Children’s Hospital. Revampd is a boutique salon laser-focused on quality, social responsibility and an outstanding client experience. We can clearly see why they are celebrated as our AHIA WA NT Salon of Year and wish them every future success!
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AHIA 2017 Best Salon Design
EDWARDS AND CO
2017 AHIA Salon Design Edwards and Co sponsored by Aqua Baci Edwards and Co have long been known for their unique approach to shared creative work spaces. Now, as our AHIA Best Salon Design winner, we take a closer look at the elements behind owner Jaye Edwards’ award winning 3rd design. Says Jaye, “The overall objective was to respect the original features of the warehouse space with the mystic of an off-the-street location and a quirky mix of original and new local Australian design. Key must-haves were to include natural light with communal areas, both indoor and outdoor, areas for clients to feel comfortable and relaxed and all with a luxurious twist”. The work areas operate with fluidity and are easy to navigate especially during peak trading times. Specialised areas have been created for colour services upstairs and cutting and styling services downstairs which have made the salon operate more effectively and also allowed clients processing with colour to completely relax. The overall look and feel is fun and nonintimidating which makes it inviting for clients 36
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to visit and an exceptional place for the team to work in. “The inspiration behind the total design concept was to create a multi-functional space, that was cool to work in and a delight to be in whether you are an employee or a client. There was also a desire to create a signature style that would be easily recognised and celebrated as the Edwards and Co brand.” Artistic people, design and all thing modern are the driving forces and this was achieved by engaging Australian-based business and artists who, like hairdressers, use their hands every day to create and to make things beautiful through contemporary design. Retail zones have been positioned around the salon for clients to touch, read and smell product as well as for the hairdresser to have easy access. Retail product is also displayed in key touch points such as the reception area, so it is seen on arrival and when exiting the salon, near each work station and also next to the basin area so clients notice the products used
on their hair. Retail is an important part of the Edwards and Co salon service as we believe it is important for clients to be educated to use professionally recommended haircare at home to maximise the in-salon service Cleverly, the space is multi-functional so it can be rented out for external activities, such as, private education, product launches, photo shoots, parties, exhibitions, events etc. Having the space available for these activities means extra income when the salon is closed for business and has given the salon a whole new after-hours life. Having achieved an extraordinary transformation of this warehouse-style space, we celebrate Edwards and Co for their commitment to modern artistry, local Australian suppliers and contemporary working arrangements.
ADRIAN ROTOLO IBIZA HAIR A sought-after colour specialist with fine attention to detail, Adrian is a master of his craft. The 2016/17 Hair Expo Colour Technician of the Year, he began his career in Adelaide and has since brought his experience and expertise to Melbourne, quickly developing a loyal following at Ibiza Hair.
“Always take the opportunity to learn new techniques and be open to learning about the business you work in and how it runs.” 38
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Adrian thrives on his ability to create beautiful work that inspires others and cultivates curiosity. His passion for colour and creative technique stems from creating hair colour that has a commercial wearability and appeal, something that is perfect for salon clients.
I was focused on colouring, working with Michael’s flawless haircutting and styling skills. You’re a 2-time consecutive winner of the Hair Expo Colour Tech of the Year award. Give us an insight into the preparation and dedication required to achieve such an honour.
Recognising Adrian as one to watch, Hair Biz Editor, Kym Krey caught up with him recently to find out more.
WHAT INSPIRES YOU MOST ABOUT YOUR WORK?
TELL US HOW YOU GOT STARTED IN HAIRDRESSING, ADRIAN?
I began my career in Adelaide over 10 years ago. When I was growing up, I was a dancer, attending an artsfocused high school in Adelaide. I tried out some visual arts and found I was really interested in painting and colour. A family friend owned a hairdressing salon called Yellow Strawberry and they were a colour specialist salon, specializing in French Balayage techniques at a time when Balayage was almost forgotten about – (mid-2000s). I quickly developed a talent for the technique and mastered it. Upon making the decision to move to Melbourne in 2008, I was fortunate to team up with close friend (or brother from another mother as we say) Michael Piastrino, and grew Ibiza Hair together as a business.
Creating beautiful work that inspires others and cultivates curiosity is perhaps one of the greatest gifts my hairdressing career has given me. My passion for colour and creative technique stems from my ability to create hair colour that has a commercial wearability, something that is touchable yet is still intriguing. This flows over into my educator/technical roles with both Schwarzkopf (past) and L’Oréal Professionnel where I can share my capacity to influence colour direction, and encourage a new wave of hairdressers to be inspired by colour and experiment with it. I am committed to my leadership role in the salon as Technical and Education Director, deriving enjoyment from watching my team learn and grow, challenging them to look beyond what is in front of them and imagining what could be. A creative colourist I thrive on taking something from what we see or perceive
to be ordinary and making it extraordinary
YOU’RE A 2-TIME CONSECUTIVE WINNER OF THE HAIR EXPO COLOUR TECH OF THE YEAR AWARD. GIVE US AN INSIGHT INTO THE PREPARATION AND DEDICATION REQUIRED TO ACHIEVE SUCH AN HONOUR.
I can really only speak from my perspective, but for me it’s about being true to your work, your own style and staying true to the vision that you have created for your collection. I don’t think you ever really ‘prepare’ to achieve the honour of winning an award; you are presenting the best part of your creative work in the hope that this may be what the judges are looking for, coupled with presenting an honest representation of yourself and your work through your submission.
TALK US THROUGH YOUR CREATIVE PROCESS LEADING UP TO A COLLECTION SHOOT OR MAJOR AWARD ENTRY.
Preparing to shoot collections takes a lot of work behind the scenes. Firstly, I always research and take note on what others (photographers, hairdressers, stylists etc.) are doing, particularly overseas. I often save several photographs, even if they’re black and white or a fashion shot. I then take bits and pieces of what I like most about each shot and see if there is a common theme, and there usually is. This forms the base for the collection. I then choose my colour palette. This is the most enjoyable part for me. I often have many more colours chosen than what you see in my collections but some just don’t make the final cut. However, a lot of these shots are my favourite ones and are on display on our collection wall in the salon. Once colour is chosen, we then cast models and the hairstyle/cut is chosen last. We choose style based on each individual model’s facial features. This is the most important part of the shooting process, as style enhances colour and vice versa. Usually Michael and I will do process of elimination.
WHAT DO YOU THINK IS UNIQUE ABOUT YOUR METHODS OR APPROACH TO COLOUR?
For me, it’s all about my attention to detail. I always take note on the movement of the hair, how it reflects the light, and the texture – and this happens even before reaching for the bleach. My theory on colour is that the best results are hit the first time. I try to avoid using toners or glosses unless absolutely necessary. Let the natural undertone of hair do all the talking.
FROM WHERE DO YOU DRAW INSPIRATION TO KEEP YOUR WORK FRESH AND EVER-EVOLVING? Inspiration can arise from so many different places – Milan, Japan... but for me lately it’s been my nieces and nephews! My 5-year-old niece has the most beautiful hair colour I have ever seen. Natural chestnut with sun-kissed highlights! I noticed the way her hair would reflect in the sunlight. I want to create that exact look
for my clients. That is the colour I look for when I’m about to rinse my colours after processing.
WHAT COLOUR TRENDS HAVE YOU WITNESSED IN YOUR CAREER THAT HAVE HAD THE MOST IMPACT ON HAIR FASHION?
Over the past decade, ombre and balayage have made the biggest impact on the hair colour scene. I’ve worked hard to perfect both techniques, however I feel balayage has emerged as the most requested hair colour service in most recent years. This is because many women desire to have a more natural, lived-in look. Balayage is customised to each individual client. A hand painted colouring technique, used to create a naturally highlighted, sunkissed look. The technique creates great depth and dimension throughout the hair, as opposed to just the tips, which is common with Ombre application.
IS THERE A METHOD OR TREND THAT YOU PREDICT WE WILL SEE MUCH MORE OF IN THE COMING YEARS?
There’s an updated and punchier version of balayage. New forms of metallic hair and specific shades of natural hair colours are in store for this year. At Ibiza, we’re looking to ‘effortless style and colour’; natural dark bases warmed up with fiery pieces and accent tones, bringing to life the more natural styles and accentuating these through colour.
WHAT ADVICE WOULD YOU GIVE TO AN ASPIRING COLOURIST WHO AIMS TO MAKE THEIR MARK IN THE INDUSTRY?
Do not get complacent! It is the worst thing you could do for your career. Every client at a “boutique” salon goes to that particular salon because they know the money they spend there invests in their stylist’s training. Always take the opportunity to learn new techniques and be open to learning about the business you work in and how it runs. Aim to be a leader in your team. Network with other hairdressers and get your work out there. Give and receive constructive criticism. Be humble, but confident at the same time. Hair Biz Year 11 Issue 5
STEPH MEYER Talented, dedicated, driven, committed, ambitious, focused. Just a few words to describe the emerging powerhouse that is Steph Meyer. Completely absorbed in the career that has become her passion, Steph is not only an avid consumer of industry education, but now also an impassioned educator herself with a mission to impact others along her journey.
Knowing this gal is bound for big things, Hair Biz Editor, Kym Krey spent time with HotShot Rising Star Female Finalist, Steph Meyer to check out what’s happening in her world.
DID YOU ALWAYS KNOW THAT HAIRDRESSING WAS GOING TO BE THE CAREER FOR YOU?
I always had a passion for hair I was going to leave school when I was 16 to start an apprenticeship but the teachers talked me into staying and doing accounting/ business management. I started doing year 11 classes in year 10 and year 12 classes in year 11 to fully prepare me for an easy year 12 and work on getting a good score to go to Uni. At the end of year 11 I went to see Jo about a summer job in the holidays. Jo offered me an apprenticeship, I did a week’s trial and loved it. I left school and never looked back. I am very glad I didn’t drop out at 16 because doing them extra years I learnt extra skills with the accounting/ business classes.
STEPH, TELL US HOW YOU FIRST BEGAN YOUR HAIRDRESSING JOURNEY.
I started hairdressing in 2010 at D’coco Hair Studio in Horsham, Victoria, working alongside 13 team members and one very supportive employer in Jo Buford. Eventually, as well as working on the floor fulltime, I also had the roles of Salon Coordinator, Salon Educator and also Social Media and Marketing Manager which I loved.
YOU WERE SELECTED IN 2015 TO BE PART OF THE MATRIX H.O.T TEAM. WHAT DID THAT EXPERIENCE DO FOR YOU?
Yes! The Matrix H.O.T team (House Of Talent) was a two-year development program and I was asked to represent Victoria. I travelled to Melbourne as well as interstate to assist the Design Team for the amazing Matrix Playground hair shows. This gave me exclusive access both behind the scenes and on stage and an opportunity to be mentored by extraordinary artists like Uros Mikic, Stevie English, Lores Giglio, Andrea De Deugd, Mat Johnson and Paul Ricupito. This experience inspired me to want to share all my knowledge and inspire others.
YOU EVEN TRAVELLED INTERNATIONALLY WITH MATRIX?
I’ve been fortunate enough to attend Matrix Destination Imagination in Florida (2016) and Spain (2014) and both were tremendously inspiring and amazing experiences. Meeting people from all around the globe who share the same passion was a constant inspiration and a true think tank of knowledge. I am extremely passionate about the wonderful opportunities our industry provides, and what we can take away from them if we remain open-
minded and curious and always deliver our best effort.
WE OFTEN SEE YOU POPPING UP AT PHOTO SHOOTS AND ALL SORTS OF INDUSTRY EVENTS. YOU CLEARLY LOVE TO GET INVOLVED IN LOTS OF NEW PROJECTS!
I am passionate about using my inspiration, knowledge and creativity out of the salon as much as I can. Quite often, I travel to Melbourne to collaborate with some great people, working on both editorial and commercial shoots so I can not only continue to polish my own skills but also inspire other hairdressers and create some aspirational images salon clients and others around the world. It’s fun and challenging to work across so many different aspects of the industry and it has definitely fuelled my love for the industry and my desire to keep achieving.
YOU’RE ABOUT TO MAKE A MAJOR CAREER MOVE? TELL US MORE ABOUT THAT
This month I’ll be starting a new adventure and moving to Melbourne! I’m so excited to be joining the team at Debarge Hair and Cafe led by the fabulous Paul and Marie Ricupito.
TELL US WHY YOU’RE SO PASSIONATE ABOUT EDUCATION STEPH.
I believe education is the key to remaining relevant within our industry. Through educating myself and focusing on continuous learning, I can then share my knowledge with others, helping them to reach and achieve their goals. I also love the fact that we have access to such great education and through this, we have the chance to interact and learn from our idols and mentors. I have so much admiration for Andrea de Deugd, Uros Mikic, Adam Ciacca and Kobi Bokshish who have been such inspirations and have helped me so much in my career to date. I aspire to be like them; to inspire, help others the way they have influenced and helped me; they push me to recognize my goals and work hard to achieve them
YOU’RE ALSO DELIVERING COLOUR WORKSHOPS, I BELIEVE?
The second half of this year I have jumped on board with Westcoast Education and am delivering some Balayage workshops. I’ll be going into regional salons and sharing not only how I do Balayage, but also to inspire and teach confidence. In 2018, we’re planning further workshops, adding blondes and long hair styling. I’ve delivered 3 out of our scheduled 10 workshops so far and I am absolutely loving it! The best thing ever is when I receive a message from an attendee thanking me for sharing my knowledge and telling me how much more confidence they have in their colour application.
YOU’VE QUITE SUCCESSFUL ENTERING COMPETITIONS, WINNING THE LIVE HBIA TOTAL LOOK BEAUTIFUL BRIDES IN 2015 AND BEING A FINALIST IN OUR VERY OWN HOT SHOTS AS RISING STAR FEMALE 2017. WHAT DO YOU ENJOY MOST ABOUT COMPETITION WORK?
With competition work I mostly love to have fun with it, the planning/ preparation, learning new skills, meeting new people/ networking and growing. winning/ finalist is just a bonus (obviously my aim is to win but as long as
I have fun it doesn’t matter if I don’t win, it’s a learning curve) With live competitions, I love the adrenaline and pressure I think it really pushes you as a stylist. I enjoy getting out of the salon seeing what other people do and be inspired.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF SO FAR?
The achievement I am very proud of is Hot Shots Rising Star finalist because in 2014 I flew up to Brisbane hair biz forum to assist Andrea de Deugd, at the awards night while the hot shots finalists were being announced Andrea said, “that will be you one day” 3 years later I did it.
WHAT’S AHEAD FOR YOU IN THE NEXT FEW YEARS, STEPH?
I have so much more to learn, and so much more to give; my future in this career really excites me and I can’t wait to see what amazing experiences lie ahead. I am in the process of organizing my next collection for competitions in 2018 and my main goal with that is to have fun with it and really enjoy the experience. I aim to continue to produce relevant, inspirational work; to travel locally and internationally and to be able to combine education, business and pleasure, all the while being inspired by whatever and whoever are around me.
ARE THERE SPECIFIC CAREER GOALS YOU’D LIKE TO ACHIEVE?
One of my goals is to educate and share my knowledge as much as I can to help inspire other stylists, keep them motivated and enjoying working with hair. I love traveling so I want to do more traveling. share my knowledge. Shoot collections. Enter competitions.
WHERE DO YOU SEE YOURSELF IN THE NEXT 5-10 YEARS? In 5-10 years’ time, I see myself flying around the world, educating and doing hair for designer/campaign fashion shoots/ fashion week. (So, more session styling)
Naturally Organic Salons are not your average shopping centre salons and founder, Amanda Thompson is anything but average, in oh, so many ways. After a successful corporate career, Amanda faced a health challenge and realised that she needed to change her habits. In fact, her whole life! Faced with the problem of finding a salon that could cater to her need for toxic-free, organic products and cover her greys, she did what most non-hairdressers would never even consider. She opened her own! With their core focus to investigate, research, source and trial the healthiest products on the market, Naturally Organic Hair Salons offer hairdressing on a holistic level. It is a place where you’ll not only look beautiful and feel great but can also be comfortable knowing that the products used are the healthiest available and that the salon is being kind and considerate to the environment. Aligning with their values, the company supports brands whose sole purpose is to create and improve products that are healthier and greener and who are searching for constant improvement in their production methods and product toxicity. All waste is recycled including foil and colour bottles and the clothes dryer is avoided unless absolutely desperate! Says Amanda, “We will freely give ingredients lists on products we use and will not stock anything unless the manufacturer gives us the ingredients list”. Behind this unique brand is a woman with a message. After twenty years of being a highachieving career woman, wife and mother, Amanda heeded the call from her body to slow 42
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down. Not wanting to rely on medication for the rest of her life, she was forced to find solutions to improve her health. Hair Biz Editor sat down with Amanda to learn more about her incredible story:
AMANDA, TELL US ABOUT YOUR CAREER PRIOR TO OPENING YOUR FIRST SALON.
Prior to my first salon, I worked in the car industry. The great thing about that industry is that you can move around into different roles easily and your prior knowledge always helps with the next role. I started in admin & accounting, moved to Marketing & PR roles and also HR Manager for a large group. They were always corporate roles in Senior Management and taught me amazing things that have helped me with my current journey.
HOW CONFRONTING WAS THE IDEA OF LEAVING YOUR SUCCESSFUL CAREER AND EMBARK ON A JOURNEY INTO THE UNKNOWN?
Extremely! However, I wasn’t well and knew I needed to change my lifestyle. I was on what I call “the treadmill” and knew I had to get off. You know “the treadmill”, where you make good money, kids at good schools and just keep going to pay for “stuff” even though you’re exhausted mentally and physically. I used my hairdressing journey to get me off the treadmill
TELL US ABOUT THE EARLY STAGES OF YOUR LIFE-CHANGE AFTER YOUR HEALTH SCARE.
We sold the house, then found another where I could have my veges, chooks and ducks. I left full time work and then began the journey of a less toxic lifestyle believing my body was working so
hard to eliminate those toxins first, that I had nothing left to repair my immune system and restore my health.
WAS ELIMINATING ALL TOXIC OR HARMFUL PRODUCTS DIFFICULT AT FIRST?
Changing all my food and products wasn’t too hard. There are many great toxic free and organic products on the market these days and there is great information everywhere. However, when it came to my hair I found it very difficult to find anyone that knew anything about hair colour and its impacts on health and the thought of going grey was inconceivable. Hence the birth of Naturally Organic Hair Salons: the creation of a salon that I wanted to be able to visit.
WAS IT WAS YOUR NEED TO FIND A HOLISTIC SALON FOR YOUR OWN HEALTH THAT INSPIRED YOU TO CREATE YOUR BRAND?
Yes. I went in search of a salon that could answer my questions and couldn’t find one. It just made sense to start my own, as I knew there were more people just like me. With my experience in branding, people and systems, I knew I could create something unique.
WITH SHOPPING CENTRE RENTS ESCALATING, WHAT MADE YOU CHOOSE MAJOR SHOPPING CENTRE LOCATIONS FOR YOUR SALONS?
I chose shopping centres as I wanted to bring healthy, environmentally friendly products and services to everyone. I observed the rise and
fall of other salons and groups and I noticed two things. The salons which have the owner as the ‘name’ also means that everything revolved around the owner and their awards etc. The goodwill and value is with the owner, not the business. Also, stylists are encouraged to build clientele that seems exclusively theirs which can, of course, move on when they do. Our business model is about our culture. The business and culture are the hero and we are here to grow and protect it.
YOU’VE GROWN TO 5 SALONS NOW AROUND THE BRISBANE AREA. HOW FAST WAS THAT EXPANSION?
It was slow to start with. We will celebrate 10 years in February 2018. It was three years after starting our first salon before we opened our second which was at Carindale and the others quickly followed after that. Growing people fast enough is the greatest challenge. It takes time to grow people. Our most successful staff are those we have grown ourselves. Our culture is one of a family, we are open, supportive and demanding. It is not everyone’s cup of tea but one that creates a great foundation for growth.
WHAT WERE SOME OF THE CHALLENGES YOU FACED ALONG THE WAY?
The first twelve months were horrible. I had no idea what I was doing and had to learn quickly. I employed hairdressers who educated me on what the industry was about, and quickly realized I was able to make their job and mine easier by implementing more systems and processes. The hardest thing was the lack of education in the industry, not on technique but on science and health; things we have had to develop and learn as we went. I am constantly challenged every day with new problems. Luckily, I like solving problems!
YOU HAVE ONE SALON LOCATED WITHIN A MAJOR BRISBANE HOSPITAL. TELL US WHAT PROMPTED YOU TO DO THAT.
The hospital is a unique environment that I feel everyone should find the opportunity
to experience. It is where your purpose as a hairdresser becomes very clear. You would think that it was an environment of doom and gloom, but it is completely the opposite. You are just there to make everyone’s lives better and in return they are so appreciative. The clients face unthinkable challenges and it helps to clarify why we are here, as individuals and a business. Our apprentices do a short stint there to give them a holistic view of what we do and why.
We secured the distribution for Oway twelve months ago and it has been one of the hardest things we have done. I am in love with the brand and the products but only now are we exposing our thoughts and ideas to the rest of the industry, which has been very insular until now. The thing that drives me is finding likeminded salon owners who are just like me in creating a community so that we can support and encourage each other.
NOT HAVING A HAIRDRESSING BACKGROUND, WHAT HAS BEEN YOUR APPROACH TO SELECTING AND TRAINING YOUR STYLISTS TO DELIVER YOUR PREMIUMLEVEL SERVICE?
ARE YOU FINDING MORE AND MORE SALON OWNERS KEEN TO LEARN MORE ABOUT REDUCING TOXINS IN THEIR ENVIRONMENT?
When recruiting, I look for people with big hearts. Technique is trainable, attitude is not. I want people who genuinely care for others and want to make the world a better place. When it comes to training, we push for high intensity in a short period. One of our apprentices may do 6-7 free haircuts in one day to practice, every week for months. We have taken the approach to allocate one day a week for free services in the salon for the apprentice to give them reallife pressures and experience to get up to speed. All our training is done in-house.
YOU MADE THE DECISION TO SECURE THE DISTRIBUTION RIGHTS TO SUPPLY YOUR ORGANIC PRODUCT LINE TO OTHER SALONS. TELL US A LITTLE ABOUT YOUR EXPERIENCE NOW AS A DISTRIBUTOR.
Like everything I do, I had no idea what I was committing to. I had this lovely image in my head of popping home at lunch time and packing a few orders for product that I kept in my garage. We weren’t really happy with the products we were using and spent over 5 years looking for alternatives. In February 2016, we went to Bologna to visit the Oway factory and the moment I entered the showroom I felt at home. Having very high standards and a checklist a mile long of the requirements for the new brand we wanted, I wasn’t sure we would ever find something that shaped up.
Absolutely. Watching the likes of organisations such as Sustainable Salons and others starting to explode just shows the demand. We still, however, find that consumers are one step ahead and salon owners are trying to catch up. We have consumers asking for salons and we can’t bring them on fast enough to satisfy our consumers.
WHAT ARE YOU MOST PROUD OF SO FAR ALONG YOUR JOURNEY?
That is easy, it has to be my staff. There are not too many things you can do in life that is as satisfying as hiring an inexperienced teenager who blossoms into an amazing stylist, and earns a living to help support a family, buy a house and have children. All this while improving other people’s lives. It is an amazing industry that is sometimes not given the credit it deserves.
WHERE DO YOU SEE THE COMPANY IN FIVE YEARS?
Hmmmm….. I wish I knew. I just hate to waste opportunities. It isn’t our aim to dominate or take over the world, we just want to make it better for those people in it. We need to develop stronger education platforms and support systems for those who want to join the movement. I would never have guessed 5 years ago that we would be here, so the next 5 are going to be really exciting. I just know we have a lot to do. We don’t have all the answers but we are definitely asking all the questions. Hair Biz Year 11 Issue 5
TONIPink&ScissorGUY Program There’s no denying the confidence boost of a ‘good hair’ day- yet many of us take our hair for granted. While we nay not appreciate it on a daily basis, it’s easy to imagine how difficult it would be to lose your hair.
Toni & Guy are launching a one-of-a-kind initiative to support clients through the emotional process of hair loss associated with cancer treatment. The Pink Scissor Program provides clients with specialised support and hairdressing services to help them transition through hair loss with dignity and compassion, ultimately helping them maintain a healthy body image throughout this challenging period. Specially trained and experienced hairstylists known as ‘Pink Scissor Specialists’ will provide a 44
Hair Biz Year 11 Issue 5
range of complimentary services to clients who go through the Pink Scissor Program. As well as guiding clients through chemotherapy induced hair loss, these specialists are trained to handle the unique physical and emotional needs of clients at this time. On the initial visit, the Pink Scissor Specialist will provide a complimentary consultation to help minimise frustration and anxiety associated with hair loss, then a complimentary cut or shave, depending on the client’s needs. The program will also offer a free wig touch up
which includes slight adjustments to the fringe, side and back for clients who purchase a wig from an approved supplier. Finally, the program will offer a complimentary consultation during the hair regrowth stage to keep in touch with clients and all participating clients will receive 20% off their first haircut afterwards. As supporters of Look Good Feel Better and the National Breast Cancer Foundation, Toni & Guy have partnered with these charities for the Pink Scissor Program in their joint fight against cancer. Clients can choose to support either charity by adding $2 to their bill.
HAIR DONATION + TRANSFORMATION By Kristina Russell
Recently I had an interesting request at the salon and wanted to share this with HairBiz readers. A new client at the salon requested me to do her first ever haircolour. Yes! She had virgin hair and wanted a new look to enter the work force after studying for years. During her initial consultation, she revealed a personal reason as to why her hair was so long and lacking any style. Cancer had touched her family and inspired her to grow her own hair, with the goal to donate lengths to cancer sufferers needing a natural hair wig. I work at the Surry Hills Edwards and Co salon 4 days a week seeing my loyal regulars and new clients attracted to the salon profile. As a Haircolour Specialist I attract a lot of haircolour corrections and clients seeking (at times technically difficult) hair transformations. This donation client was a first-time experience for me and I relied on her research for how and where to send the bundle of hair. I felt motivated to share her experience with Hair Biz magazine to help spread the word throughout our amazing industry. Pantene Beautiful Lengths is the first campaign in the USA to create free, real-hair wigs for women with cancer. Bravo! Hair provided by generous volunteers will be used to craft beautiful, highquality wigs by our partner, HairUWear®. Then it will go to a woman affected by hair loss from cancer.
IF YOU OR A CLIENT WANTS TO DONATE THEIR HAIR TO THIS CAUSE, YOU NEED TO FOLLOW THESE STEPS:
1. Clean, shampoo, and/or condition hair, without any styling, hairspray, or additional hair products. 2. Gather hair at the nape of the neck. 3. Create a ponytail with an elastic band. Make sure the band is tight around the hair to keep the hair together after cutting. If it comes out of the band, it won’t be included in the donation. A second hair band can be placed 46
Hair Biz Year 11 Issue 5
around the middle of the ponytail to keep the hair together. 4. Ensure that the elastic band is just below where you want to cut your hair. 5. Measure the length of the ponytail from the elastic band to the tips, making sure it’s at least 8 inches long. Donations shorter than 8 inches will not be used, because this is too short for making a wig. If your hair is not 8 inches, continue growing it out. There is no maximum length requirement. 6. Cut the hair just above the elastic band so that the elastic band remains on the ponytail after cutting and keeps cut hair together. Do not wash or style the ponytail in any way after it has been cut off 7. Place the ponytail, kept intact with the elastic band, in a zipper-lock bag and seal tightly. Please ensure that the ponytail is completely dry before sending. 8. Place the plastic bag with the ponytail in a padded or plastic envelope and send to: Pantene Beautiful Lengths Attn: 192-123 806 SE 18th Ave. Grand Rapids, MN 55744 For more information on this Donation campaign go to site https://pantene.com/en-us/brandexperience/ make-the-cut
HOW TO RECREATE THIS CLASSIC HAIRCOLOUR: 1. Analyse the hair to check if it is virgin or has existing dye. The steps below will work on natural or virgin hair. 2. Section the hair into 4 quarters 3. Full Head of Foils using 45-degree diagonal slices 4. Avoid a stripe hairline by weaving fine foils around the face 5. Select permanent oxidative tints in opposing reflects and different lifting developers (eg: 6 level mahogany red + 6% alternating with 7 level gold + 9%)
6. Foil Me ‘Extra Wide’ Foils are my favourite tool for wide sectioning through back of head. Fast and efficient!
HOW TO RECREATE THIS CLASSIC HAIRCUT:
1. Cut the base line to desired length of LOB (long bob) 2. Hair is layered when wet to create softness and encourage movement 3. Dry hair 4. Personalise the hair that frames the face by slicing out weight 5. Style with an irregular wave to expose haircolour I would love to see Hair Biz colour lovers in the final Colour Queens workshop for 2017. All programs are delivered in a fun, safe learning environment that encourages attendees to develop their own creative methods. Join the revolution of creative “anti-establishment” education at one of our events. Date: Monday 9th October in Melbourne Price: $495 Discount code: I will reveal a 10% discount code on my @ColourKristina Instagram posts Further information and booking information can be found on websites www.kristinarussell.com Lets stay connected ! https://www.instagram.com/colourkristina/ https://www.facebook.com/ColourKristina/ Photo credits - Colour by Kristina Russell + Hairstyle Charlie Gauci Location - Edwards and Co salon, Surry Hills
PROFESSIONAL CERAMIC CURLING IRON Curls are here to stay on both long & short hair. Diva Curls incorporates ceramic and digital technology to create magnificent curls for all hair types. Choose your own style with Diva Curls and create luscious long lasting curls, volume & waves â€“ guaranteed to turn heads!
R LIN G I
R LIN G I
R LIN G I
662 South Rd, Moorabbin Victoria 3189 Australia T: +613 9555 1533 F: +613 9555 3998 E: firstname.lastname@example.org W: www.muimports.com.au
Hairdressing and Beauty Supplies
IT’S A FAMILY AFFAIR T
Australian International Industries have been importing and distributing Hair and Beauty product brands, servicing the industry throughout Australia and New Zealand since 1974.
ORIGINAL and BEST SINCE A family owned and operated business the owner Charlie Cayzer and son, Stuart have been travelling globally for many years attending International Cosmoprof’s in Bologna Italy, Hong Kong and Las Vegas, to ensure that Australia gets the most exciting innovative products that are on the professional hair and beauty markets. National Sales are covered by Stuart Cayzer, who looks after wholesalers across Australia. He’s really got his feet on the ground, listening to the wants and needs of the wholesalers and hairdressers. Janine Moses, covers the phones, all things office, website and Expo, and holds the magic bag of fairy dust to make the impossible possible, so should you need a little magic she is your woman.
Crazy Color, the first of the direct dyes was first released in 1977 and brought into the Australian market by A.I.I. back in the same year and is still used in Australia today to create some of the most fabulous visual unicorn and mermaid hair we see today. Crazy Color is celebrating its 40th Year from punk to today and it still rocks!
ORIGINAL and BEST SINCE It is their passion and character to choose boutique brands where quality, sustainability and innovation are transparent. Their final selection processes also include the ladies of the Cayzer family who are both qualified hairdressers, so really it is truly a family business in every sense of the word. Through this process they have been most fortunate to work with some of the industries top brands and establish them in the Australasian region, you would instantly recognise such names as Crazy Color, and Joewell.
A.I.I where the first company in Australia to bring in a Japanese made scissor back in 1978 and today are still supplying this premium product. The brand was no other than Joewell who’s, Rooster trademark is recognised and so highly regarded in the industry globally. Joewell celebrates their 100th Year this year and is still placing the “Cutting Edge to Your Creativity” in the hands of stylist’s today
Moving forward and evolving further, last year A.I.I expanded into education which brought the wonderful knowledge and talent of Marie Nieuwoudt on board. Marie loves all things that bring innovation to the industry and Colour Placement Systems, One Step Colour and One Step Crème Bleach are her first loves. Having spied the other fabulous ranges Charlie carries such as Marrakesh, Power Tools, Murrays and Colorissimo she is now creating fabulous Facebook pages, Instagram and educational videos for all. Currently working on the launch of Marrakesh into the Australian market, this beautiful range of products holds to the ethos of sustainability,
Hair Biz Year 11 Issue 5
“A.I.I is right there to support salons every step of the way with brilliant education and high-quality products which are meeting today’s consumer’s needs.”
is Leaping Bunny Certified means No testing on animals and they do their best to be vegan friendly…what does this mean? Well it’s a fabulous product with no nasties, that loves animals and the environment. The key ingredients are Argan oil, supplied exclusively from all female Argan co-operatives in Morocco and Hemp seed oil, a sustainable crop which grows without pesticides, herbicides fungicides and thrives on less water than most crops. These two oils nourish the hair and withstand the harsh Australian sun and the results using this beautiful range leave the hair silky, shiny and feeling soft to the touch. It’s just beautiful.
TT Y Y
E E Y Y
ORIGINAL and BEST SINC
This year also welcomes in the very first Australian Crazy Color Ambassador, Holly Sharpe. Holly recently placed at the Brisbane Hair and Beauty Expo in the futuristic colour category. This is very exciting as Holly is part of the A.I.I education team, and will be showcasing her beautiful colour work and sharing her colour techniques as a guest teacher at the Brisbane School of hairdressing for 20 students covering “Key elements of understanding the use of direct dyes what level to lift and colour choices and application.” Holly has also been recognised by Crazy Color UK and has been invited to London to showcase at Salon International in October. Congratulations Holly we are very proud of your success! 2018 sees A.I.I getting ready for the Expo season which includes Melbourne and Brisbane as well as once again organising their support for the Australian Hairdressing Industry Awards, of which
A.I.I have been proud sponsors three years running. “We absolutely recognise the importance of these awards, which celebrate the fantastic hairdressers and the incredible businesses they have”, says Charlie. “A.I.I is right there to support them every step of the way with brilliant education from Marie Nieuwoudt and her team and supplying high-quality products which are meeting todays consumer’s needs.”
NAL and BEST SINCE 1977 With social media the new forum for education for both consumer and hairdressing A.I.I are embarking on a series of free information videos on how to use their amazing brands, so both the hairdresser and consumer can get the very best from their products. “Whether that be the latest cocktailing for Marrakesh, great cutting techniques with Joewell, the latest colouring system from Colour Placement System and lift and deposit One Step Colour or the new vivid Metallic collection from Crazy Color we want to empower the hairdresser to get the maximum results from all of our products” When it comes to A.I.I, it really is all about teamwork! www.aii.net.au
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974 Hair Biz Year 11 Issue 5
Once again ghd proves to be
at the forefront of hair trends!
“This AMAZING tool is powerful enough, yet soft enough to create beautiful textured, bouncy hair.”
ghd global ambassador
Hair Biz Year 11 Issue 5
“IT’S TIME TO LOOK BACK TO THE FUTURE AS HAIR IS ALL ABOUT AN OVERDOSE OF TEXTURE THIS SEASON...”
jayne wild ghd ambassador
freestyle feather plumped up braid
In continuation from last season’s obsession with curls, SS17 is big on texture, with 80s-inspired looks taking centre stage on the catwalks.
“I think that everything can be altered and modified to look current, which is the case for the crimping trend.” Says Jayne Wild, ghd Ambassador.
In response to these trends, ghd proudly introduces the new ghd contourTM, a limited edition tool launching in September and available for a limited time only.
ghd contour TM key features • ghd advanced ceramic heat technology (heats to 185°C) • Maximum size with multidimensional plates • 2 year warranty • Sleep mode: switches off after 30 minutes • Universal voltage • Includes protective plate guard
Featuring advanced ceramic heat technology and multi-dimensional plates, with ghd contourTM you can add depth and bold texture to any look, to instantly enhance shape and volume. “Texture and crimping is definitely back, but not as you know it. It’s now a lot softer and more subtle than it used to be, and it’s certainly more wearable. Bring the trend up-to-date by avoiding crimping all of your hair. Instead, experiment with different sections for a dual texture effect. Crimping is one of those trends that everyone is scared of but it never goes away” says Adam Reed, ghd global ambassador
“Avoid crimping your entire head of hair from roots to ends, instead taking random sections to add casual texture throughout.”
jayne wild ghd ambassador
This season, in fact this year, hair seems to be taking another direction, away from last year’s curls to this year’s texture and this past couple of seasons VOLUME with Texture, say hello to the ghd Contour™ This AMAZING tool is powerful enough, yet soft enough to create beautiful textured, bouncy hair. Its slender comfortable design makes for comfortable handling, when creating great hair, while still caring for the Health of your hair with the Ultimate temperature.
ADAM’S TOP TIP:
“Crimping is a session stylist’s secret to creating incredible volume and big hair. We all carry a crimper in our kit as they’re incredible for adding volume and texture, so I’m thrilled to be involved in creating this new super tool for ghd!”
JAYNE’S TOP TIP:
“Avoid crimping your entire head of hair from roots to ends, instead taking random sections to add casual texture throughout. As a general rule of thumb, the sections should be around one-inch thick and make sure you coat them with a heat protectant such as ghd unplugged® Heat protect spray before you start to use. Once you’ve reached your desired level of kink, resist the urge to brush out, as this will create too much volume. Instead, break up the sections with your fingers. You want it relatively flat and sleek.” Available from September 1st 2017 www.ghdhair.com.au
Hair Biz Year 11 Issue 5
Discover the Autumn Winter’17 Trend Collection
THE NEW NORM Wella Professionals introduces THE NEW NORM COLLECTION by Past Forward featuring ILLUMINA COLOR. Hand-crafted hair techniques in colour and cut that draw on iconic looks from the past that have been revived, refreshed and brought forward to become the new norm today. Breathing new life into some of the most iconic styles of bygone years, the cut and styling direction for THE NEW NORM COLLECTION is about embracing the strength of the haircut, but enhancing and softening it with shadows and lightness to create camouflage effects that make the hair look as good as it feels. To showcase the breadth of THE NEW NORM COLLECTION, Wella Professionals Global Creative Artists Renya Xydis and Darren Ambrose created beautiful looks using ILLUMINA COLOR. “Illumina Color already imbues hair a natural luxurious shine and our NEW NORM COLLECTION plays with the palette to create new luxe colours where cool tones and warm tones combine to create depth and lightness capable of softening even the strongest of three-tiered bobs. Combining warm and cool tones in a copper is something that we’ve never really seen before, and it gives a classic cut like Birkin’s swooping reversible fringe a unique edge. We wanted to replicate the effect of light refracting off different natural surfaces to show how colour can reboot and modernize even the most classic, normal styles from past eras.” Renya Xydis Wella Professionals Global Creative Artist and ANZ Creative Director
THE NEW NORM COLLECTION BY WELLA PROFESSIONALS SHOOT TEAM: Colourists: Ash-Leigh Jade Croker & Clayde Baumann Stylists: Renya Xydis & Darren Ambrose Photographer: Gregory Harris Makeup: Peter Schell Location: Hanko, Finla
“NEW NORM COLLECTION revisits functional colour techniques in a modern way to allow you to put glow in your hair the way you put glow in your skin. Pockets of light create a new twist. Different focal points where vertical sections of lightness go through horizontal shine bands using beautiful muted tones illustrate how you can achieve really creative, even pastelised colours seen on the streets, but with a luxury finish.” Darren Ambrose Wella Professionals Global Creative Artist
*vs. non conditioning shampoo
THE NEXT DIMENSION IN HAIR RECOVERY
FOR UP TO 95 % MORE RESILIENCE AGAINST BREAKAGE* With Silksteel, the fusion of silk amino acids and micronized lipids Coming soon. Contact your Wella Sales Consultant or call 1300 885 002 to find out more. WELLA THE HEART OF HAIRDRESSING
KOBI BOKSHISH INTERSHAPE
We spoke to three salons who use and love Glampalm and aksed them what they thought about the brand, the technology, the looks achieved and what their clients think too! Generally speaking it was a he thumbs up all round!
KOBI BOKSHISH INTERSHAPE
KRISTEN HORTON NRG HAIR ROOM
Compared to other irons on the market that we have used, the Glampalm seems to be the absolute perfect shape for beautiful waves and curls. Pair that with the healing stone infused into the plates, it produces smooth, shiny perfectly shaped waves every time. Durability is a huge plus as well. Even with intense daily salon use, the iron outlasts many that we have used in the past. This makes it very easy to recommend to clients for at-home use. The fact that it is not in every second salon also makes the sale easier. The most important thing to me is that I love and trust the brand. At intershape we seriously care for our guests and the quality of their hair and with Glampalm the quality is guaranteed. The healing stone technology and temp control minimises damage and controls the result. I love to be a leader not a follower and when I have a tool like the Clinic with the nano vibration technology, not only do I get a better result but I actually make more money through the add on service of infusing treatments into the hair at a 60 degree temp.
BIANCA LAUAKI ORGANIC HAIR STUDIO
BIANCA LAUAKI ORGANIC HAIR STUDIO
I love that in the salon, I can use and educate my clients about a brand I can confidently say, is the leading brand in styling tools. The Superior technology and forward thinking has Glampalm at the top of the heat styling tool game and I am always so impressed with the
latest technology they are continuously launching. My Glampalms are 3 years in and have never skipped a beat. I have been using Glampalm on a daily basis, both in my salon and personally. Never has my styling lasted so long and my hair feels and looks healthy. The Healing stone technology used in the Glampalm plates is something you need to see to believe. The way it seals the hair and adds shine as well as protects is truly phenomenal. I can transform my AfricanAmerican clients afro from a frizz ball to a sleek and shiny bob effortlessly, not to mention how well my brides hair will last from morning to evening. Because the Glampalm magic series has 11 temperature settings I can customise the temperature each individual clients hair needs knowing I am leaving their hair in optimum condition.
KRISTEN HORTON NRG HAIR ROOM
After using and stocking multiple, different brands over the years, finally we are super excited about stocking Glampalm’s Clinic Styler. Right from the first time I tried one out at 2017 Hair Expo, I felt the smoothness and effortless pass through my hair, instantly seeing results; straight & shiny hair. It was love at first sight, especially when it held that shine and smoothness all day long, not needing to redo again that night. It didn’t take much convincing that I needed this in my life and salon. I first ordered 5 Clinics and one professional use (plus one for me at home!). This new styler is making our work look amazing and making our client’s hair feel silky smooth. The Clinics pretty much sold themselves and walked out the door pretty quick. It didn’t take long before I had to re-order. Personally at home in my bathroom, I enjoy the time factor, it doesn’t take as long as it has done beofre to style my own hair. The nano-vibrating technology seems to radiate the heat through thicker sections, which I love as it doesn’t flatten my thin hair. Curling with the Glampalm is going to be the biggest seller for us, it glides down the hair shaft and can turn smoothly around to create gorgeous curls that we know our clients can recreate at home. For more information www.glampalm.com.au or call 1300 652 797
T H E FEEL IN G O F FALL IN G IN LOVE A G AI N . IN TRO DU CIN G THE NE W
Gla mPa lm
C LI N I C
Ever dr e am t o f cr e ati n g th e m o s t be auti f ul h ai r that l as t un ti l th e n e x t w as h ? Ge t s upr e m e r e s ul ts w i th th e N an o -V i br ati n g Te c h n o l o g y. Th e Cl i n i c cr e ate s h e al th i e r s ty l i n g as h e at pe n e t r a t e s dee pe r th r o ugh th e h ai r f as te r i n co m bi n ati o n w i t h t h e He al i n g Sto n e Te ch n o l o gy â„¢ r e s ul ti n g i n n e v e r- s ee n lon g-l as ti n g r e s ul ts .
Its Cl i n i c Mo de m ake s th i s s ty l e r a m ul ti -pl ay e r t h a t c an pr o ce s s tr e atm e n ts an d l e av e -i n co n di ti o n e r s t o enh an ce r e s ul ts to r e ach th e ul ti m ate s ty l i n g l e v e l .
ABSOLUTE STYLING w w w.gl am pal m .co m .au | 130 0 6 5 2 7 9 7
HAIR & BEAUTY TAKES OVER BRISBANE
The third annual Brisbane Hair and Beauty Expo certainly grabbed the attention of the industry, with over 6,100 visitors streaming through the doors across the two days. Staged on Sunday 30th & Monday 31st July 2017 at the Brisbane Convention & Exhibition Centre, the event saw visitors travel from near and far, including regional Queensland, Darwin, Sydney, Melbourne, Perth and New Zealand. With over 6,120 industry visitors attending this year’s Expo, up 20% on last year’s figures (and more than double the inaugural Expo), Brisbane’s hair and beauty community is certainly alive and well. The Expo attracted a first-class list of leading 56
Hair Biz Year 11 Issue 5
industry experts and educators, including Lorna Evans, Rae Morris, Dmitri Papas, Justin Pace, Dario Cotroneo, Jules Tognini, Mia Connor and American Crew – all as part of its Extended Education Program, which saw 479 people (up 27% on last year) learn valuable techniques, skills and information across a variety of topics. Another focus of activity on the Expo floor was the newly launched Sunshine Pro Series Competitions – Nail (sponsored by Emendee) and Hair plus the newly introduced Lash (sponsored by LashJoy) and Make-Up Competitions. With a total of 331 competition
entries received (up from 179 last year), these competitions attracted intense attention as peers went head-to-head for great prizes and most importantly, the prestigious titles. The enormous amount of included entertainment and education on the Expos’ three stages was tremendously supported. The Centre Stage provided immense talent in a range of different disciplines. A new addition to this year’s stage program was the Rising Stars Showcase, directed by the awardwinning Laura MacLeod. The showcase featured eight apprentices from around South-East
Queensland, spending six weeks developing their best look for the Expo catwalk. The results were spectacular and well received by the crowd.
Medical, Scissor Empire,Young Nails, Comfortel Furniture, GirlBoy Hair Candy, Pulp Riot, Spring Spa Wear, Dessata, Eco Tan, Excellent Edges, plus many more.
The Spotlight Stage and Barbershop also hosted a range of enthralling presenters including American Crew, Jimmy Rod’s Barber Shop, Inglot, Julie Piantadosi, Dermalogica and Silk Oil of Morocco.
Expo Founder and Manager Jason Greenhalgh was extremely excited with this year’s Expo feedback and the event’s future potential.
With over 89 companies on show over 145 sites (up 30% on 2016), the Expo featured a range of quality industry brands and suppliers, with deals and special offers galore. Just some of the many brands on show at the event included Milk_Shake, Silk Oil of Morocco, Girlie, Inglot, Salon Support, iCandy Scissors Australia, France
“The response to the 2017 Brisbane Hair and Beauty Expo by attendees and exhibitors alike was extraordinary, and we are so excited about the potential of this event. “The increases we experienced in every aspect of the event are phenomenal. The day after the event we received numerous new enquiries from significant brands wanting to exhibit at
next year’s event. “As Queensland’s premier hair and beauty event, we have some exciting plans for 2018, and look forward to moving towards our goal of achieving 10,000 visitors by 2020,” stated Greenhalgh. “We are grateful to all those who supported this year’s event – our sponsors, partners, exhibitors, educators and visitors. The event will only be as strong and the support that the industry can provide.” The 2018 Brisbane Hair and Beauty Expo will be held on Sunday July 29th & Monday July 30th 2018.
Hair Biz Year 11 Issue 5
A SEAMLESS MIX OF WORK & PLAY
The education extravaganza Destination i.salon was recently held at the spectacular Grand Sheraton Mirage Resort on the Gold Coast. The event included a combination of colouring, cutting and the latest techniques in the hair industry. Guest artists Mazella & Palmer, Rebecca Taylor, Ben Mollin and business presenter Julie Piantadosi were overjoyed to be a part of the event showcasing the latest trends. Salon owners, stylists and apprentice hairdressers made up the guest list for the event. Pravana Colour Authority and Salon Support artistic educator Stevie Vincent from Stevie Vincent Hair Artistry was assisting on a number of hair shows over the course of the event as well as Mia De Vries, one of Australia’s best hairdressers and owner of Fox & the Hair 58
Hair Biz Year 11 Issue 5
Guests were welcomed with an offering of Pravana and i.color themed cocktails on the opening night as they watched the extravagant hair show presented by cutting sensations Mazella & Palmer. The highlight of the night was the recreation of the renowned Mazella & Palmer collections ‘Forgotten Circus’ and ‘De meure’. Attendees were delighted to mingle with special guest Ben Tognini, the man who has inspired a generation of Australian stylists. The following day included a 5 hour informative masterclass on the foundations of cutting, taught by Mazella & Palmer. Attendees were then left with a free night to explore the wealth of beauty that the Gold Coast has to offer. Next up was a back to back day with Master Barber Ben Mollin presenting one of the most requested workshops. The workshop was a Look n Learn hands in masterclass which allowed
attendees to perfect their barbering skills. This was then followed the self-proclaimed creative colourist Rebecca Taylor who took delegates through step by step unicorn colouring techniques and an Instagram photo shoot to finish. The results of the class were insta worthy! The Tuesday night was one of the most memorable with an exclusive White Night Party. Attendees danced the night away with 90’s- early 00’s performers Geed Up and were entertained by the GIF taking selfie station. The extraordinary event was brought to a close by Australia’s own business presenter Julie Piantadosi, hosting a three hour session on customer service supremacy. For more information and upcoming events please head to the Salon Support website www.salonsupport.com.au
HAIR: CRAIG CHAPMAN MUA: CAROLINE JAMES STYLING: KATE JEFFERY PHOTOGRAPHER: BARRY JEFFERY
Harry Boocock & Chris Horsman
Hair: Harry Boocock & Chris Horsman Photography: Richard Miles Make Up: Leanne Shaw Clothes Styling: Sarah Hills Smith
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1. TWINTURBO 3900 BY M&U The new TwinTurbo 3900 Light Ceramic & Ionic has landed in Australia, regarded as the #1 professional salon brand in the world, TwinTurbo dryers are made to last and last! www.muimports.com.au 2. HI LIFT ZERO YELLO BY HI LIFT New Pureology Clean Volume shampoo and conditioner have been designed to promote maxi www.muimports.com.au
3. DIAMOND OIL GLOW DRY COLLECTION BY REDKEN Redken’s best-selling style enhancing blow dry oil, Diamond Oil Glow Dry, now has an accompanying haircare collection to achieve manageable, silky locks with diamond-like shine. The new Glow Dry oil-infused collection has been designed to achieve the silkiest blow-out with a weightless ‘no product’ feel. Lightweight oils buff, gloss and detangle to create a luxurious, brilliant glow. The new haircare regime offers an effortless 3 step shine-system to achieve the perfect,glossy blow-dry: 1. BUFF- Prep the hair with Glow Dry Gloss Scrub to gently eliminate build up and remove impurities from the scalp, enhancing shine. 2. GLOSS- Cleanse and condition with Glow Dry Gloss Shampoo and Detangling Conditioner to lightly hydrate and create silky, manageable hair. 3. GLOW- Create a glowing finish and experience a quicker blow dry with Glow Dry Blow Dry Hair Oil. www.redken.com.au 4. CLEAN VOLUME BY PUREOLOGY New Pureology Clean Volume shampoo and conditioner have been designed to promote maximum body and bounce with a weightless feel, creating the ideal haircare system for even the finest hair types. The range features sulfate-free and silicone-free formulas, antioxidants and full spectrum UVA and UVB suncreens
to protect vibrancy along with aloe water, soy protein and sunflower seed oil for strength, brilliant shine and frizz reduction. www.pureology.com 5. MARULAOIL LIGHT BY PAUL MITCHELL Elevate your style with Marulaoil Light, a new collection designed to create lush volume and boost body. Perfect for those with finer strands, these replenishing products feature featherweight formulas that are serious about style. The range includes Rare Oil Volumizing Shampoo and Conditioner, Dry Mist and Oil Perfecting Serum. Volumize, strengthen and add shine with do-it-all ingredients that work wonders without weighing hair down. www.paulmitchell.com.au 6. EIMI SHAPE ME, GLAM MIST AND BODY CRAFTER BY WELLA PROFESSIONALS Wella Professionals introduces three new innovative products to the Australian and New Zealand EIMI styling collection: Shape Me, Glam Mist and Body Crafter. EIMI Shape Me - 48hr Shape Memory Hair Gel. A heat-activated hair gel formulated with memorising polymer complex that helps to shape or blow-dry hair the way you want and keep the look for up to 48 hours. EIMI Glam Mist – Shine Spray. Finish your style with dazzling shine thanks to this luminous shine spray. Formulated to help protect hair from the effects of humidity and UV. EIMI Body Crafter – Texture Spray. Build volume with a workable texture. Craft your style with smooth, flexible control and natural movement. www.wella.com
7. COLORFUL HAIR BY L’OREAL PROFESSIONAL Go colour crazy without the commitment thanks to new L’Oréal Professionnel Colorful Hair vibrant to pastel temporary colours. With a palette of seven high pigment Colorful Hair shades available for colour professionals, the personalisation is clear…literally. The range includes Pink Sorbet, Sunset Coral, Hypnotic Magenta, Electric Purple, Navy Blue, Caribbean Blue and Iced Mint and the Colorful Hair Clear formula allows your colourist to tailor the pastel effect to suit any unique look. www.lorealprofessionnel.com.au
8. THE BOSS HAIRDRYER BY EVY PROFESSIONAL Evy Professional announces the Boss, the newest, powerful hair dryer to hit the market! The Boss puts you in charge of your blow dry, every time, ensuring easy, effortless styling featuring 2500 watts of super-hydrating power technology. The Boss also contains the patented Evy Mineral technology to lock in inner hydration for faster drying, and maximizes your styling prowess and provides easier maneuverability for styling success. Each blast from the Boss leaves hair smoother and more hydrated. www.evyprofessional.com 9. WHITE ICE BY AFFINAGE PROFESSIONAL New Affinage White Ice Blonde Bombshell Shampoo is ideal for chemically lightened, natural and sun-bleached blondes or grey/white. Increased violet pigment tones undesired brassy/yellow effects. The unique diamond blend adds shine,
strength and the UV filter protects and safeguards against colour loss. www.affinage.com.au 10. SOLAR BY SYSTEM PROFESSIONAL System Professional have announced the addition of the Solar collection to protect hair from damage through sun exposure. Specialist ingredients Helioguard and Heliorestore Complex technology, when combined, protect hair during and post sun exposure. Helioguard complex includes highly effective broadband UV filters that protect the hair fibre to its inner alpha helix, whilst the Heliorestore complex penetrates into the hair and builds up the structure to give hair added moisture. In addition, the presence of the brand’s exclusive Energycode Complex re-energises and transforms hair’s energy to instantly feel virgin again with regular use. The range includes Hair & Body Shampoo, HydroRepair Conditioner, Sun Oil, Sealing Cream and Helio Spray. www.systemprofessional.com 11. STEAMPOD BY L’ORÉAL PROFESSIONNEL L’Oréal Professionnel’s iconic SteamPod has returned to Australian salons with a new generation guilt-free heat styling tool which can be used every day without the fear of harming your hair. A partnership between L’Oréal Professionnel and Rowenta (inventors of the first clothing steam iron), L’Oréal Professionnel SteamPod uses breakthrough technology found in the power of steam to instantly hydrate and smooth hair. Likened to a soft natural blow dry finish, L’Oréal
Professionnel SteamPod is a ‘steam styling’ system with a zero-guilt factor when heat styling and can be used on all hair types to improve manageability and texture and create a variety of finishes from smooth and supple looks to soft, gentle waves. www.lorealprofessionnel.com.au 12. BOND ULTIM8 BY MATRIX The bonds forming the structure of healthy hair are constantly under attack from lighteners, permanent colour, waving and smoothing services, thermal tools and environmental aggressors, leading to damage. New Matrix Bond Ultim8 Bond Protecting & Strengthening System takes on the challenge, protecting bonds, preventing further breakage and remarkably transforming the outcome of salon services with no extra time or reformulation needed. The range includes Step 1 Amplifier, Step 2 Sealer and Step 3 Weekly Sealing Treatment. Colourists can lift, colour, correct and style with complete confidence and without fear of pushing their clients’ hair integrity too far. Clients can rejoice knowing that their precious locks will be protected and strengthened during colour transformation. www.matrixprofessional.com.au
13. E-CURL BY EVY PROFESSIONAL Creating loose, tousled curls, enviable waves or voluminous, defined curls has never been easier! The new generation in thermal hair tools, Evy Professional introduces the E-Curl, the newest digital curling tool to ‘heat up’ the market with Evy’s unique patented -Japanese mineral technology. The unique rotating cool tip allows fast and safe styling control without fear of accidentally burning your fingers and the dual-purpose curling clamp allows you to easily achieve salon-finish curls with a quick twist. Available in a 25mm barrel size, the Evy Professional E-Curl has a maximum temperature setting of 220°C - rapidly reaching 160°C in 1 minute, and 200°C in 2 mins. Like all Evy products, the E-Curl features 32 natural negative ion-generating minerals which inject hydration and moisture into the hair as you style. The end result is hair heaven – silky, smooth, healthy hair every time. www.aquabaci.com.au 14. ULTRA LUXURY COLLECTION BY AMAZING HAIR Amazing Hair proudly launch the Ultra Luxury Collection, a high-end, ultraluxurious range of hair extensions for those wanting the ultimate in luxury and quality. A revolutionary new premium-grade luxury tape-in hair extension collection manufactured from hand-selected, 100%-real human hair, the range offers three new products: • Integra Tape- ultra thin and ultra-flat extensions, each hand-tied transparent skin weft is designed to mimic the way in which the hair grows naturally from the scalp; making them almost weightless and virtually invisible from every angle. • Mystique Tape- double drawn, with a super thin top, each strand of Mystique-Tape is hand applied to a purpose designed, double-sided tape that is ultra-thin, virtually transparent, totally undetectable and extremely natural looking when applied correctly. • Amazing Wefts- suitable for various application techniques, they can be attached with beads or sewn into the hair, used for hair up-styling or made into clip-in hairpieces www.amazinghair.com.au 15. LUXE BRUSH RANGE BY EVY PROFESSIONAL Making the search for the perfect brush so much easier, Evy Professional introduce new Schima mixed bristle brushes and the luxe Crystal shine paddle brush for superior quality and performance. The brushes feature unique Mineral
Infused Technology, with 32 minerals generating negative ions and far infrared energy for the ultimate styling experience. The result is pure inner hydration that leaves hair healthy, shiny and lustrous looking. Schima mixed bristle round brushes are available in 3 sizes; 25mm, 30mm and 40mm, with a comfortable ergonomic hand grip for smooth handling and comfort. Evy Crystal shine paddle brush features ion-generating luminous crystals for extra luxury and shine, along with a convenient finger/hand grip for your comfort and smooth, flexible bristles that are kind to your hair and soft aircushioned base for gentle control on sensitive scalps. www.evyprofessional.com 16. ALLEVIATE BY ACTIVANCE PROFESSIONAL Healthy hair starts with a healthy scalp. That’s why our advanced, fast-acting, fragrance-free Alleviate treatment combines protective antioxidants with the calming MSM molecule and anti-inflammatory Tasmanian pepper berry extract to naturally soothe your scalp. By rapidly relieving irritation and sensitivity, Alleviate promotes and maintains scalp health. Recommended for those with: • sensitive or irritated scalp • dry scalp or dandruff • eczema • psoriasis. ALLEVIATE is available in 100 ml www.activancepro.com.au
17. HANDYBAND BY HANDYBANK With over half our population using hair ties daily, Handyband launches an innovative design which doubles as both fashion wristband accessory and comfortable hair tie. The multiuse unisex hair tie hosts quality rebound stretch and comfort, an easy transition straight from the wrist to hair. Pair with your dressy outfit or go casual to the beach, Handyband designs are versatile including 22 unique patterns, many inspired by the Kimberley region, along with modern designs and a petite range for youth. Developed after one too many hot and humid Broome wet seasons searching for an easily accessible, stylish and quality hair tie, the product was awarded an IP Australian Paton for the new design. www.handyband.com.au
18. METALLIC BLUSH - NEW BRONZE TAPWEAR FOR HAIRDRESSING BASINS BY COMFORTEL With stunning eye-catching Bronze tap wear, why not add something that makes you blush and feel pretty inside, inside your salon that is. For those looking for a little luxury in the salon or adding your own signature style, what better way to do that by adding a little extra detail of bold tapware to your hairdressing basin. Bronze & Rose Gold has become a fast growing trend around the globe, adding a sense of minimal luxury to both traditional or modern salon interior styles. Comfortel’s Bronze hairdressing tapware looks smooth and sleek, boosting a feminine neutral blush statement on any hairdressing basin. The inherent elegance of a streamlined bronze tap and shower head against a neutral basin is just about as stylish as you can get. • Bronze finish • WELS-rated 4 star, 7.5 litres p/m • Watermark approved; AS/NZS 3718:2005 • Includes Showerhead, Flick Mixer, Black Braided Hose with Hot & Cold Outlets www.comfortel.com.au 19. ANDERSON SEK BY COMFORTEL A naturally inviting reception desk for your salon. A refined beauty with its natural build, retail storage space and pure, contemporary design. Naturally inviting, and with heaps of storage space, the salon reception desk is perfect for displaying your retail or keeping essentials at hand. When first impressions count, it’s ash timber look finish with high gloss shelving gives your salon the natural look. Designed by Comfortel as part of our new Natural Scandi inspired salon furniture. Each piece will work well on its own, but with complementary ash timber finishes they’re designed to look even better as a full collection. www.comfortel.com.au 20. NEW HAIR PIN RETAIL SHELVES BY COMFORTEL These minimalist retail shelves are not only a practical storage solution but also a beautiful, modern piece of furniture to display your salon retail on. With timber look shelves in ash and matte white metal hair pin frame, this statement retail shelving is perfect hair salon or beauty salons. The rich textures of the warm wood balances the bold geometric stand, creating depth and interest. It can be placed against a wall or be a freestanding unit. For a light and bright #Salon Style, combine lots of sleek white metals and greenery. Ross Hair Pin Retail Shelves in Black are also available. www.comfortel.com.au
21. TRUEBLONDE HYBRID CRÈME COLOUR BY HI LIFT The new colours recently launched have created some noise in the industry with results to match. Hi Lift have designed a stunning array of new Toners, Ice Blondes and Ash Violets for the Australian market. www.muimports.com.au 22. MEGA MASKS BY REDKEN Renowned for offering high-tech, prescriptive haircare solutions, Redken 5th Avenue NYC has recently reformulated its best-selling haircare collections - All Soft, Extreme and Color Extend Magnetics to showcase the game-changing RCT Protein Complex. A smart, targeted delivery system which delivers the appropriate treatment to each level of the hair, RCT Protein Complex combines 3 key ingredients: soy protein to create structure by sealing in moisture and boosting body, Arginine to condition the hair by gently stimulating the scalp and Sepicap to deeply nourish and moisturise the vulnerable ends. www.redken.com.au
new ghd nocturne collection
Blurring the boundaries between night and day, and delivering infinite styling opportunities without damage, the ghd limited edition nocturne collection allows your clients to express themselves throughout the party season and beyond. Allowing them to style their hair as often as they please, with the confidence that hair health is being respected while doing so. Choose from the ghd nocturne range of tools including the innovative ghd platinum styler which gives 50% less breakage and 20% more shine for you and your clients “We have a range of great gifting ideas throughout the collection, including our bestselling Platinum® styler which features the beautiful Nocturne design.” Says Nadine Johns-Alcock, National Education Manager ANZ. “We are very excited about our Nocturne Flight™ travel hairdryer, which will be great for people travelling around during the holidays. The collection is perfect for gifting to a loved one who needs a fresh new styling tool, or even as a luxe treat for yourself!” As an added cup of Christmas cheer, celebrate with gorgeous glossy hair thanks to the ghd advanced split end therapy limited edition bauble. This luxurious wonder treatment works instantly to fortify ends, leaving hair feeling sleek, smooth and super shiny, plus it’s packaged in a beautiful
INCLUDED IN THE NOCTORNE RANGE IS:nocturne collection ghd platinum® STYLER GIFT SET
Create a myriad of styles this Christmas with the 70
Hair Biz Year 11 Issue 5
help of the award winning ghd platinum® styler. Delivering 50% less breakage* and 20% more shine**, the ghd platinum® styler has smooth plates and a wishbone hinge to make straightening on all hair types quick and easy, while the contoured edges help to create the perfect curls and waves. Includes: limited edition ghd platinum® styler with heat-resistant bag & two OPI nail polishes.
ghd air® PROFESSIONAL HAIRDRYER
Be blown away with the salon-quality and precision of the ghd air® hairdryer. With its professionalstrength motor and advanced ionic technology, ghd air® delivers exceptionally fast drying and styling, while also helping to reduce frizz, leaving hair soft and silky. Whether you’re looking for quick, sleek and smooth results or fabulous volume, ghd air® puts the power of a salon blowdry in your hands.
nocturne collection ghd V® GOLD STYLER GIFT SET
Embrace new styles and hair possibilities with the ghd V® gold styler. From straight and sleek locks to a more undone beachy texture, the ghd V® gold styler is your go to for multiple styles. Includes: limited edition styler with heat-resistant bag & OPI nail polish
ghd flightTM TRAVEL HAIRDRYER
Push your style limits with the ghd ightTM travel
hairdryer; the ultimate combination of portability and powerful performance. Includes: limited edition travel hairdryer & protective travel case
ghd air® PROFESSIONAL HAIRDRYER & ghd V® GOLD STYLER GIFT SET
In nite styling doesn’t require an in nite number of tools, so indulge in this lust-worthy duo for non-stop styling. Includes: limited edition V® gold styler with heat-resistant mat & limited edition air hairdryer
ghd curve® SOFT CURL TONG WITH HEAT RESISTANT MAT
The ghd curve® soft curl tong has a 32mm large barrel with spring activated ergonomic lever to give volume at the roots and tumbling soft waves. Containing patented tri-zone® technology that guarantees the optimum temperature is delivered constantly and evenly all along the barrel of the wand; this tool delivers lasting curls that are formed fast and stay locked-in, while respecting the health of your hair. www.ghdhair.com.au
THE HIGHEST OF QUALITY. SLAVIC REMI LUXURY HAIR EXTENSIONS. Longest lasting extensions on the market
NO NASTY SILICONE COATINGS
EACH SET OF EXTENSIONS CREATED FROM ONE HEALTHY VIRGIN PONYTAIL
ALL CUTICLES REMAIN IN ONE DIRECTION FOR REDUCED TANGLING HAIR CAN BE CURLED, TONED, AND DYED LIKE YOUR OWN HAIR
MULTI DIMENSIONAL TONE
FULL AND THICK NATURAL LOOKING ENDS
INDULGE YOURSELF. VISIT OUR WEBSITE
DIGNITY THROUGH TRANSFORMATION Big hearted Brisbane pair donate 1000 haircuts to support our homeless
“My son died of a drug overdose My wife and I struggled to cope with the loss A year after his death she took her own life I walked out of the house and never went back.” “My brother gave me a pair of scissors He asked me to cut his hair instead of cutting myself”
Hair Biz Year 11 Issue 5
“I think I might like to be a hairdresser.”
“I used to run a busy childcare centre I had a breakdown and couldn’t cope anymore. I lost my job, my partner, my friends and my home All I have left of who I used to be is the car I live in.”
Every now and then, you meet someone who makes you stop and realise how many wonderful folks are out there just quietly doing their thing, but in the process, making a massive contribution and lifting humanity through their kindness.
of the Barbering trade, with every aspect of their services guided by their four key values: authenticity, simplicity, style, transformation. Their vision is to provide dignity through transformation, offering one thousand haircuts, absolutely free.
This is a story about two rockabilly fans from Redcliffe who stepped away from their community housing and aged care careers to open a retro-styled mobile barber shop and offer free haircuts to the homeless.
“When you’re living in a hostel, sleeping rough or sleeping in your car, a haircut is often not high on your list of priorities. Your focus is usually on finding food and shelter for the day, but a simple haircut has the power to restore a sense of dignity”
Jack Reed Barber Shop is the sea-change dream of Teresa Reed and Danielle Hannah, two Brisbane locals who wanted to bring back the simplicity of a bygone era when grooming was about style and a trip to the Barber was about the experience and the opportunity to “shootthe-shit” with the Barber. The girls work every day to help their homeless clients feel good about themselves and maybe consider a fresh approach to life. With a $73,000 grant from a Queensland government policy called Dignity First, they turned a van into a retro-styled mobile barber shop with a hotrods and motorbikes theme, installed air conditioning, two very comfy barber chairs, even a Nespresso machine, and hit the road to help the homeless get their mutton chops styled to perfection! Taking the history of their profession seriously, they pay respect to the traditions and skills
“Not only does how we feel influence how we look but the reverse is also true; how we look influences how we feel. The face is the feature most important in terms of first impressions and hair, as the framer of the face, is the major visual component of the first impressions we form of others. These impressions influence our behaviours and interactions with that individual”. There are over 25,000 homeless people just in Queensland alone. Each night they struggle to find a safe place to sleep with homeless shelters full long before night falls. 30% of our homeless are under the age of 18 and 20% are sadly under the age of 12. There are many and varied shared stories of family breakdowns, domestic violence, drugs, alcohol, mental health issues and financial hardships among the most marginalized in our society. For many, dignity is a notion long since forgotten.
Danielle said, “The first person to have their hair cut in the van was Hermi, a Peninsulabased homeless man who lives out of his car. Hermi said it was not often you were able to get anything for free. “I don’t ever get my haircut, I usually do it myself with a razor blade, but I can’t reach all the places that need cutting. It just isn’t a priority.” Often, what their clients most enjoy is the conversation and human interaction; they just love having a chat while their hair is cut.
With a goal to offer 1000 free haircuts in a 12-month period, the van moves around the north Brisbane and once a month, visits the Royal Brisbane Hospital, to cut the hair of those in the mental health ward. They’re currently 350 cuts down and closing in on their 400th. Relying mainly on sponsors to provide product and basic suppliers, the project has been supported by Uppercut Deluxe, AMR and Boho Balm; Trending Media Australia have literally followed them with a camera from the very beginning and even their local Signarama helped out! Search 1000 haircuts on Facebook and Instagram and check out their webpage www. jackreedbarbershop.com/1000-cuts-for-thehomeless to follow their journey.
Hair Biz Year 11 Issue 5
AMERICAN BARBER PROUDLY AUSTRALIAN OWNED!
M&U Imports has designed a styling range specifically targeted to the mens barbering trend and American Barber now exists to support the growing industry of male grooming and styling. The demands have never been so great and Australia continues to successfully lead a male dominated demand. This proudly Australian owned and designed product includes a selection of three Styling aids, Styling Paste, Clay Styler and Deluxe Pomade. They are all intermixable and also stand alone as exceptional styling tools. They are all water soluble, with no flakey residue and what is great news for the Australian market is that they are humidity resistant. All three products can be used in wet or dry hair giving greater flexibility for the desired result. Styling paste is a strong yet pliable hold product that is suited for short to medium length hair. It has a low sheen matt finish similar to that of Clay Styler. The difference between the two is Styling paste has a more creamier texture when working through your hands and Clay Styler is more for guys that are used to the hard wax feel. The Deluxe Pomade gives a total option and with medium hold it can be used in wet or dry hair that gives a high shine finish. The amount of shine depends on how much product is used. The products transcend from Barber to home, giving guys a really great chance to maintain their look into daily routines, but also allowing the chance to mix it up a little for those gents more confident with varied styling options. M&U imports 03 9555 1533 www.muimports.com.au
“What I love about American Barber is the enormous options available within just a small easy to use product line. It’s vital in my salon or photographic sessions that I have a product that I can rely on in the creation of many varied looks on different hair lengths”. Gregson Gastar, Director of BG’s Lounge - It’s All About the Hair
100ml & 50ml Duo Packs* *Contains: 1x100ml & 1x 50ml
Sold exclusively through salons Contact M&U Imports for full product details on (03) 9555 1533 email@example.com | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia
D E S I G N E D BY BA R B E R S FOR BARBERS
BARBERS ARE WAXING TO THE MAX WITH JAX!
Jax Wax Australia teamed up with DBC Hair & Beauty, Winner of the 2017 ABIA NSW State Wholesaler of the Year, and distributor of Jax Wax Australia products, to investigate the ever-growing popularity of Jax Wax Australia products within the Barbering world. The ManCave Barbershop was founded by Abbas Maqbool who, inspired by sophisticated European grooming trends, created his own concept suited to the Australian market. ManCave Barbershop is located on Level 2 in Westfield Shopping Centre Burwood NSW and he has another four locations in Bondi Junction Westfield, Miranda Westfield, Rouse Hill Town Centre and Oran Park ManCave Barbershop love working with Jax Wax Australia products and ManCave Barbershop Business Manager Shadi Sysan and Senior beauty therapist Tara Stephens were happy to spend some time talking about why they chose Jax Wax Australia products and how they are changing the way men interpret waxing treatments. The ‘barber’s code’, is an unspoken understanding of mutual trust between client and barber which has been in place since barbering began. The ManCave Barber’s educates clients on the benefits of facial waxing and looking after their skin. Waxing is available in the fully equipped treatment room, 76
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in the barber’s chair or at the hair basin. Tara Stephens says, “Once men are introduced to facial waxing, they are more likely to book regular waxing treatments than women”. I asked Tara what it was she liked most about Jax Wax Australia waxes, her response was simple, “Jax Wax Australia waxes are the only waxes that will remove male facial hair properly”. “Male beard patterns vary; some men can shave in the morning and have a 3-day growth by the afternoon. Most of these men wouldn’t go to a beauty salon for facial waxing but are happy for a beauty therapist to wax them at a Barbershop which makes perfect sense to me,” Tara said. Tara works with Jax Wax Australia’s Lavender and Original Sin Hot Waxes for waxing above the beard, full face, eyebrows, nose, ears and forehead. Tara said, “men enjoy the long lasting cleaner look that waxing provides and they comment on the improved texture of their skin.” Jax Wax Australia’s Original Sin Hot Wax is great for removing blackheads and tiny hairs
that are trapped under dead skin build up on men’s noses. Jax Wax Australia Cocoa Butter & Vanilla After Wax Lotion has a natural subtle fragrance and when it is applied to sensitive areas after waxing it immediately soothes and reduces redness. Jax Wax Australia Lavender Tea Tree After Wax Lotion is recommended to applied in-between waxing treatments to reduce the formation of ingrown hairs and protect against breakouts. Male waxing requires an experienced therapist, a great wax, customised aftercare products and proper client consultation. Jax Wax Australia offer training and support in advanced waxing and are committed to providing quality, Australian products on a global scale. I would like to thank Tara Stephens and Shadi Sysan from ManCave Barbershop for taking the time to speak with me and for using and recognising the superior quality of Jax Wax Australia products. ManCave Barbershop adds a refreshing twist to the red and white pole!
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When business hits a slump whether it be from economic down turn, staffing issues, or perhaps a new salon has opened up next door to you, many salon owners sit back too long and hope for the best. Taking strategic action, such as offering exclusive niche services in your salon, can assist in business growth.
Hair thinning cosmetics is one of the fastest growing retail markets in the world and is estimated to be worth 35 Billion Dollars. This is not surprising considering recent statistics which show 50% of the population will experience some form of hair thinning or hair loss throughout their life, 40% of women by the age of 50 will show signs of hair loss, by the age of 80 less than half of all women will maintain their natural hair, 30% of men by the age of 35 will experience hair thinning, and by the age of 50, 85% of men will have noticeably thinner hair.
suggested by salon owners and hair stylists included: - Hair loss is a difficult topic to start communicating with clients about. - Lack of necessary hair and scalp science knowledge by the stylist - Hair loss products can be confusing and complicated - Need for products that actually work - Need for products that don’t leave the hair feeling coarse and ‘straw-like - Need for an advanced but simple solutions to address thinning hair concerns.
Hair loss can be a psychologically devastating occurrence, which often catches both men and women unaware. In a recent survey 500 women likened hair loss to losing a limb. Some common concerns of people who suffer from hair loss conditions can include:- Depicts the end of youth - Inability to style hair - Dissatisfaction with appearance and body image - Low self esteem - Loss of personal attractiveness - Embarrassment / social teasing and humiliation - Feelings of depression and introversion - Subconscious emotions of envy - Work related issues - Negative effects on social life
Designing a plan to create a hair and scalp health department in your business does not need to be hard work and the most important step starts with undertaking study of appropriate hair and scalp science from a reputable education provider. Forming a list of all of the things you will need to do is also vital. This list should include a summary of potential startup costs such as marketing, location, facilities, manpower, the scale you wish to incorporate trichology practices within your salon, your target clientele and most importantly research if there is any existing market competition in your area.
While touring nationally and internationally teaching the AIT Associate Trichology Program recently, I discovered after questioning many salon owners and product company technical educators, that hair loss retail service strategies rate amongst the lowest offerings in professional hair salons, which was surprising news to me. The most common reasons 78
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Guests who suffer hair and scalp complaints such as hair thinning can become the most loyal of clients, as they generally TRUST the advice from a qualified practitioner. This type of guest is willing to spend money on products and services that can help them. There are millions of people out there that desperately need advice and can feel embarrassed to approach the topic with their hair stylist. Hair thinning and hair loss affect each individual differently and we need to start talking about it more openly in our salons.
DID YOU KNOW? THE HAIR GROWTH CYCLE
The average person’s scalp contains up to 150,000 hair follicles and each individual follicle has its own life cycle, meaning each hair grows independently to the hair next to it. Hair is made up of the protein Keratin, which originates in the follicle papilla situated beneath the skins surface. As Keratin is being produced, old cells become hardened and are pushed upward through the follicle forming strings of dead Keratin cells, which we call hair. Generally, hair on the scalp is growing approx. 90% of the time. The loss and replacement of scalp and body hair is maintained by the hair growth cycle, which consists of a series of phases (Anagen, Catagen, Telogen, Neogen) that are repeated over and over again throughout the course of our lives. The medical term for hair loss is Alopecia. Hair loss is the result of a disruption to one or more of the hair growth cycle phases and the most common cause of hair loss is a hereditary condition known as Androgenic Hair Loss also referred to as Male Pattern Hair Thinning.
Stay tuned for more on this important subject in future editions of Hair Biz… Until next time… Keep your hair healthy Simone x
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We live in a world where having more followers means you are better … But does it really ? Now you can follow me @stevieenglish on insta or Stevie Fucking English on Snapchat… but should you or shouldn’t you follow me? WARNING! My insta and snap stories are boring! Most peoples are! You will see my dog, the surf, my kicks, me at the gym (because obviously if you didn’t take a pic, where you actually there?!), the salon and of course my life travelling around the world educating for Matrix (that’s the good bit). Follow, don’t follow… My thoughts are you should never follow the herd… especially in business. In a world where there is so much white noise, everybody is on Facebook, Instagram, Snapchat … Everybody wants to know the social media secret! Ultimately it’s pretty simple! DO STUFF THAT PEOPLE LIKE. That’s The Secret! I see so many salons copying what other salons are doing on social. And I’m sorry but I DO judge you! Sure, imitation is the highest form of flattery, but when it comes to business I really struggle when everybody wants to do the same thing. When I’m doing something ‘social’ I always think do I like the image or the idea of what I’m doing/posting/marketing. Does it look 80
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good? Is there something wrong with it? Is it funny? Is it on brand? Now don’t get me wrong I do get ideas from other people all the time. I get something that already exists, talk with my tight crew and then make it better. I don’t struggle with looking at what someone else is doing and then figuring out how I can make it better and suit my brand Stevie English Hair. What I do struggle with is seeing salons doing exactly the same shit! First time was good/funny/clever second/tenth time… Yawn Also you have a DIFFERENT business. Sure you both colour hair, you’re in the same industry, but what looks good on social media actually might not be working in their till! But you post the same thing?! Also… who are you posting for? Other hairdressers? Or potential clients? There is definitely a fad of posting something that all the hairdressers in your feed will like but will the consumer? I think as hairdressers we are all good at copying. But is copying creative? Is the idea of a group where everybody does the same thing a good idea? When I looked at what to charge in my salon, I started my prices based on what my last employer charged. No rhyme or reason other than what was learnt/copied behaviour. My bad!
WHY YOU SHOULDN’T FOLLOW
When choosing a website did you look at what your competitors are doing and copy?… I’m guilty of looking…. but for reference only. I also look at all sorts of websites, not just hairdressing. I have a list of things I love and things I hate. I find this helps me. If you copy others exactly… at best you are going to do the same… Don’t you want to do better? Food for thought…imagine a place where every high street looks the same with the same shops… are we destined to have the same look, same fashions, same styles? Same businesses? A homogenous society… the peoples society. Even the same business coaches who offer the same products? DON’T YOU WANT TO BE DIFFERENT? IN BUSINESS DIFFERENT IS GOOD! I believe the people that disrupt ‘normal’ behaviour, the people that don’t copy, that change things up, that question the status quo or at least question WHY… Are the best people, and also the better business owners. Maybe follow those types. It’s interesting to note that as soon as the herd starts to follow these types of people… they have changed tact! By all means watch and follow but stay original and true to your brand! Big love, Stevie
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CATAPULT YOUR VALUE Your business exists to make you money.
Whether you are a stylist or salon owner; whether you sell goods or services, ultimately you need to make a profit.
I had a conversation with a very successful salon owner recently. She works servicing clients full time and is booked out 3 months in advance herself. When you are in demand this much, this is when you should be increasing your prices.
How much value are you providing your clients? Do you deliver the wow factor to your clientâ€™s experience when they interact with your salon? Maximizing the spend of each and every client is an area many stylists struggle to maintain consistency on. In particular, retail is a key area of opportunity for revenue growth in most salons. Sales has changed dramatically as we are now in the age of the buyer. Thanks to the Internet, buyers are confident they can discover the right product for their needs without your help. Therefore, in this new sales environment, relationships are more valuable than ever. Another area to think about is your pricing. In tough economic times, it can be scary to take the leap to bump up your prices, yet it comes down to basic supply
You will be able to offer better service and greater value, plus deepen the relationships. Remember, that the price is simply what they pay, but value is what they get! Implementing a regular price increase is purely a systemâ€Śand systems are imperative to keep a business running smoothly. Plans are an important foundation, but you also need to ensure implementation and follow through. So are you offering value for what you charge? What can you do to increase your client spend? And how can you improve your service to provide greater value? Regardless of how well you believe your quality of customer service is, by having an attitude of seeking to be better, you are always seeking to improve. This mindset and deploying followthrough execution will deliver breakthrough results. Execution is the sweet spot where strategy translates into success.
ME, MYSELF AND I! Each month that I get to write for you I reflect on the month prior and what has happened? What is interesting in my world that you would want to hear about? What bit of wisdom can I pass on to other salon owners that will uplift them and help guide them on their way… With 3 kids, 2 salons and 28 staff I can say A FREAKING LOT happens month to month.. How do I keep my sanity? I have been wondering if its “cyclone season” inside the salon? We have had the flu season upon us, so like dominos, down everyone goes, one after the other till everyone’s had a turn and then, guess what... they start all over again! Telstra cut our phone line off, a stock order was lost. We have had an injured worker, right as we have been made to change to a national ordering platform called ICARE - I love doing paper work.. twice. We have our superstar apprentice pregnant, oh wait I forgot- throw in a resignation, a client complaint and negative Facebook review - you really want my life don’t you?! My life sounds super easy right? Business is a breeze that’s what you are thinking I’m sure… All of these things are just things that “happen” when you run a business that employs people, the more people, the more things. As a business owner you can do everything right and
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things go wrong. ALL THE TIME. In small business we don’t have an HR department, Marketing Department, Finance Department, they are all Me. Me and My favourite way of running our salon - PHONE A FRIEND! Hopefully I pick the right one with correct knowledge and experience that can get me the help I need. Life is crazy but it’s exactly how I like it. Full! Full of knowledge. Full of choice. Full of laughter. Full of people chasing THIER dreams. Discovering lives FULL of LIFE. My business represents my dreams coming to fruition - I love having people along for the ride be it for a little or be it a lot. To be able to add value and enrich people’s lives is why I’m here. To train, coach and grow our apprentices into worldclass stylists… now that is my passion. To watch the synergy of the team when it’s working in FLOW… now that’s what keeps me turning up day after day,& when the things happen that rock my world I really have to take a step back and remember people are on their own journeys, living their own lives chasing their own dreams.
THE BUSINESS OF WELLA One of the key benefits of being part of the Wella Family is the partnership they provide to support and grow salon business’ through coaching and education. Educators work with salons to map out bespoke education sessions specifically tailored to suit them, to not only inspire and educate but also reflect on the opportunities available for each individual stylist. We spoke to Gina Thomas, Head of Education, about the many ways Wella Professionals can work with salons to achieve their creative and business goals.
WHAT DO YOU BELIEVE THE WELLA POINT OF DIFFERENCE IS WHEN IT COMES TO EDUCATION?
Wella Education is a combination of our talented in-house Education Team and the best and brightest artists, working with world-renowned brands, such as Wella Professionals, Sebastian Professional, Nioxin and Clairol Professional. For more than 130 years, Wella Professionals has been dedicated to serving the salon industry with exceptional colour products, technological innovations and most importantly strong education support to ensure the best results. Wella Education offers three mastery levels – Essential, Exceed and Expert -, catering for all learning styles and skill levels. Our ‘Master Color Expert’ program one of the most remarkable, sought after and well recognised colour accolades in the industry, both locally, nationally and globally. This program provides a great pathway for the colourist/stylist in their career development. We believe that Wella Education has assembled one of the most creatively diverse, artistic, collaborative forces/ ambassadors in the Australian and New Zealand salon industry.
WHAT PLATFORMS ARE USED FOR WELLA EDUCATION?
Wella Education provides an extensive calendar of learning; our seminars cater for all levels of skill and craftsmanship. These are held at our Wella Sydney studio and at prestige location across Australia and New Zealand throughout the year. Each session encompasses a combination of 86
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fundamental knowledge presentations and hands on work – we believe the best way to learn is through interaction and experience. We have also started exploring more personal, luxe education sessions with some of our top artists. This allows our salon partners to get up close & personal with some of the best artists in the industry, which is a really unique experience. In addition we have our online learning platform, Wella eEducation, www. education.wella.com, which is the ultimate discovery destination for our iconic brands and accessible to all of our salons and stylists anytime, anywhere. This platform offer free access to world-class education, interactive ‘Look & Learn’ Webinars, showcasing the latest trends, ’how-to’s and fundamental knowledge of Wella products and quick, easy interactive learning 24/7 to elevate your craftsmanship. We also have our Technical Support line available to assist our stylists and salons with any technical queries.
DO YOU HAVE TECHNICAL EXPERTS/EDUCATORS IN ALL STATES TO ASSIST SALONS?
Yes, we have a large team of Educators based in all states across Australia and New Zealand. We have a super talented team who consistently deliver engaging and creative sessions, both in salon and studios, to grow the knowledge and skills of our hairdressers. We embrace the future of education by consistently evolving our content and delivery to capture our creative audience and learning styles. We also recognise the need to have experts in some areas who can help challenge and guide our thinking to really deliver the best service to our salon partners. We’ve seen this work really well with the new System Professional range, which launched earlier this year. We believe in the importance of
continuously building the capability of our team. We have created our unique Wella education program (EdAC). There are four competencies, which we validate through our unique Education Academy. I am very proud of my Wella Education Team who continue to go above and beyond to bring our exceptional brands to life in our market.
HOW DO YOU LOOK AFTER REGIONAL AREAS WHEN IT COMES TO EDUCATION?
All of our salons receive Education as part of their partnership with Wella. Our team of educators travel to regional areas as part of their travel plans. We also drive our eEducation platform, as it is accessible for everyone and the content is incredibly diverse and thorough.
HOW DO YOU KEEP ON TOP OF WHAT SALONS REQUIRE WHEN IT COMES TO EDUCATION?
Communication is key! We talk to our salons and community of Education Artists frequently to ensure we are developing and delivering above and beyond what is required for our industry. We also work closely with Marketing to understand the trends and innovations coming to market and plan our education program to best service these. Sales also play an important role to brainstorm and sense-check ideas that will best serve the industry. For more information on Wella Education, please contact 1300 661 488 or head to www.education.wella.com
A NEW WAY TO PAY!
Ever wondered how much more business you’d get if clients could pay off their salon service in instalments rather than one big hit? Well, you’re about to find out. Services like Zip Pay and After Pay have hit the retail world by storm, enticing customers to buy now and pay later with their purchase price spread over several easy-to-afford instalments. When we noticed a few innovative salons jumping on board, we were on the case. Giving you the lowdown is Hair Biz Editor, Kym Krey chatting to Elysium’s Kate Henderson, Woohoo’s Kirstie Stafford and Om Shalom’s Michelle Parsons with a sneaky little announcement from Secret Salon Society’s Kristy Mckenzie.
HOW IT WORKS: HOW DO YOU GET STARTED?
You apply online to Zip Pay to become a merchant. They’ll need simple information like your ABN, a bank statement etc and it takes less than 30 minutes to set up. We were approved within 2-3 days and were ready to go. You then set it up as a payment method in your POS system (like credit card or cash etc).
HOW DO YOU PROCESS A TRANSACTION?
When you want to process a transaction, your client uses the Zip Pay app on their smart phone and selects ‘shop in store’; the salon logs in separately to the website and generates a purchase order. The client’s app produces a security number which they give you to add to your purchase order. The purchase is approved and you get the money in around 2 days.
WHAT FEES APPLY?
Zip Pay charge 4% plus 15cents per transaction Michelle Parsons
IS THERE ANY RISK?
Zip Pay assume all risk for non-payment or credit card fraud. Once the transaction is approved, your payment is guaranteed. You do need to account for the fees in your cashflow planning but there is significant potential to increase turnover by offering this service.
WHAT DO YOU LOVE ABOUT THE ZIP PAY SERVICE?
MP: It’s so simple. No interest, easy repayments over 8 weeks. You can choose weekly, fortnightly or monthly and the process the process takes no longer than an eftpos transaction.
HOW DID YOU ORIGINALLY DISCOVER ZIP PAY?
Kate and Oscar Henderson
KH: A client was talking about it and asking if we offered anything like this. I did some research and asked the AHC Facebook group to see what others were doing. I saw Kirstie discussing it and others already doing it, so I did as well. KS: I’d been watching the hype of After Pay type services being promoted by retailers and wanted to know of this was something we could use as well. I did some research,
got in touch and signed up as a merchant. It was super easy.
WHAT HAS BEEN THE BEST THING ABOUT INTRODUCING ZIP PAY?
KH. We have predominately a professional clientele who get paid on a monthly basis. They want their hair to look great but don’t always want to wait for payday to come around. They can see us every 6 weeks as needed but spread their payments equally between visits. It’s also saved us a lot of last-minute cancellations when a client has an unexpected expense come up. Now they don’t have to cancel. MP: It’s the new currency in our salon! It’s most popular with millennials.
WHY DO YOU THINK IT HAS WORKED SO WELL FOR YOU?
KS: Our salon tends to do a lot of colour correction services where the bill can exceed $500-600. Once we’ve done the consultation and done the quote for them, instead of them going home and saving for a few weeks, they can go ahead immediately. They’re happy to book on the 88
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spot. It’s also great for hair extension services and adding on additional services or full home care ranges. We recommend a lot of Kerastase products so a regime can easily exceed $100. With Zip Pay, they don’t need to be concerned about that and can take whatever they need on the day.
HOW DID YOU PROMOTE IT TO YOUR DATABASE?
KH: We did an initial rollout to our existing database of 6000 within the first week just to test the waters, really. KS: We also sent an email to our database and added a banner to our Facebook page. We’ll also use paid ads on Facebook and Instagram so it’s great to promote via those as well. We also have in-salon TV which is a great way to promote to or remind existing clients while they’re actually in the salon. We’re about to launch an 8-week radio campaign so we’ll make sure this features prominently in that message.
HOW ELSE DO YOU FORESEE USING ZIP PAY IN YOUR BUSINESS?
KH: I’d like to send out a promotional offer to our database offering a $1000 gift voucher or membership offer. Zip Pay customers are preapproved for $1000 so this would be an easy transaction fr them to arrange. I can definitely see clients taking advantage of a great package offer if they can secure is immediately but pay it off over a number of payments.
HAS THIS TOOL BEEN HELPFUL FOR CLIENTS HESITATING AT THE COST OF A LARGE SERVICE?
KH: Oh absolutely. We now offer this whenever we see that someone is hesitant or unsettled over the price of a major service. It’s also great to offer those clients who’ve been dreaming about the new ghd or other premium styling tool. They can take it home today!
HOW HAS ZIP PAY GROWN YOUR BUSINESS?
KH: We’ve seen an increase in our average sale amount as it encourages clients to have additional services or purchase all of the retail regime they need, rather than limiting themselves to their current budget. We can actually see this taking over from credit cards
as the client incurs no fees at all with this method. MP: Yes, I have had an increase in new clients because we offer this, increase in average client spend and an increase in frequency of visit.
IS THERE ANYTHING SALON OWNERS SHOULD KNOW OR CONSIDER BEFORE DECIDING TO GO AHEAD?
All: Authorise payment at the beginning of the service, just in case a transaction is not approved or they’ve exceeded their approved limit. Just say “Let’s get that authorised now so it’s out of the way.” MP: I have heard from other business owners that trying to get in touch with Zip Pay can take a very long-time due to its popularity. Your business needs to have a minimum turnover now to be approved and accepted. KS: Go for it!
A NEW OPTION IS COMING! SALON PAY:
Salon Pay, a new after-pay system specially designed by Secret Salon Society’s Kristy McKenzie for the salon industries, is set to officially launch in October. Over 150 Salons are already registered and using the service.
TELL US ABOUT SALON PAY AND HOW IT WORKS:
KM: Salon Pay combines a direct debit ‘gym style’ membership service with a credit facility like ZipPay. The client can apply for credit for larger services, but then the opportunity is there for them to establish a long-term program with the salon allowing them to budget more easily for their services, and be rewarded for their loyalty. Think of it like a gym membership for your Hair!
WHAT GAVE YOU THE IDEA TO CREATE THE PRODUCT?
KM: We have been using our current provider for 2 years now, and people ask all the time about a credit option. We heard about some frustrations with other providers and understand how busy and not tech savvy we typically are in our industry. Having our own gateway that handles both purchases specific to the Hair & Beauty Industry, designed by a
previous Salon Owner is game changer, as we understand how this has to work in the salon exactly. It has to be easy.
HOW DO SALONS BECOME INVOLVED?
Register interest on our website www.salonpay.com.au and we will have you started as soon as we launch, OR get started right away on our existing program and be the first to use.
WHAT FEES ARE INVOLVED?
SalonPay can be used in 2 ways: 1. Purely as a gateway. The Direct Debit option starts at a capped fee of 2.2% (this will be subject to potential slight changes), and the credit facility starts at 4%. 2. Having access to extra features and being part of the Secret Salon Society Membership Program will cost $49 per week ongoing plus transaction fees and you get SO many extras. 3 different legally compliant contracts for use including a bridal party contract, ongoing loyalty program contract and colour correction contract. You will receive a web page for your packages, and access into our business education program Secret Salon High Society. We work with you to structure your packages to suit you, and there are no limits to the support you will receive.
HOW DOES IT DIFFER FROM OTHER PROVIDERS?
Salon Pay can securely store your clients CC or bank account info for use over and over again. You can essentially use the portal to process once off booking fees, cancellation fees, or your client can simply pay for their service as a once off and not even have to get their purse out of their handbag.
WHAT ELSE DO WE NEED TO KNOW?
In an age of instant gratification, having the option to apply for credit and allow your clients the opportunity to spend more is fantastic, but at the end of the day it is an impulse purchase. Giving your client with the opportunity to pay via direct debit in advance for their services is a longterm commitment to your salon. I am all for the impulse purchase, but Salon Pay’s speciality will always be in long term client retention. Hair Biz Year 11 Issue 5
OPEN THE FLOODGATES TO GROW YOUR BUSINESS THE FAST WAY By Jay Chapman
Marketing…. Now there’s a topic I could write a book about! There are literally thousands of different ways you can market your business to attract new clients. Some work, some certainly do not. What I would like to share with you today are some of the common mistakes that we make when marketing our salon business, and my wish for you to shift your thinking so you are well equipment with a great starting point to opening the floodgates to your salon. Firstly, look after the ones you’ve already got! Makes sense, right? It’s much harder (and much more expensive) to attract new clients to your business than what it is to look after your existing clientele. It’s human nature to take the path of least resistance and the easiest way out of everything. Sometimes we do get too relaxed, complacent and just plain lazy. Every client that you have in your chair this week you need to WOW like you did on their first appointment. Making suggestions and showing your clients fresh ideas is a great starting point. Sounds too simple, yet it is very effective. Treat all clients as if they are new. Most salons lose as much as they gain. When I first start working with a salon business client, I get them to go back in the appointment book 16 weeks ago and look at the clients who were in that week but have not returned since. You might be very surprised! We don’t want to be filling up a leaky bucket- pouring some in the top and it leaks out the bottom! You can often see trends after doing this process for a few weeks: Suzy (stylist) loses more than Karen. What is the reason for this? The list is very long and varied, however if you have a good understanding of your salon numbers, you may be able 90
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to pinpoint that leaky hole and make a plan to plug it up. You need to be realistic about the outcomes of your marketing campaigns and what is actually possible. I find there are a lot of marketing companies making huge claims about how many clients they can ‘throw’ at your business. If it sounds too good to be true…. well you get the point. If your salon is currently looking after an average of 5 new clients per week and you are able to increase that number to 7 that’s a 40% increase! See it for what it is and be realistic in your expectations: quality not quantity is the key here. Before you decide where to invest your time and money, you need to ascertain who is your ideal client. If your ideal client is a successful mid-30’s female who has 5-weekly trips to the salon to maintain her blonde locks, you need to make a plan for how your marketing is going to best ‘talk’ to this type of client. What will they look for? Are they bargain shoppers or do they value expertise and experience? We can’t be all things to all people which is why I recommend to brain storm with your team about your ideal client avatar. Create a solid picture of the type of person that you want your chairs to be filled with and stick to a theme that best resonates with that person. I was speaking to a client a few months back about what services she wanted to promote and what direction she wanted to take with her business. She could quickly tell me that if she never had to do another set of nails again that she would be very happy. However, scrolling through her social media feeds later that day, I quickly discovered that her posts were predominately nails, nails and more nails.
If you want to grow a specific area or service in your business, it needs to be the star of your marketing, not just another option on your price list. Most clients don’t have any idea of what you have to offer until you tell them. Awareness is half the solution here.
• Monthly internal and external promotions • A budget for every campaign • Systems to track the results of your marketing • Set times to brief your team about the plan and outcomes
We need to understand that there are 2 types of marketing: internal and external. Internal marketing is all about letting your current clients know of any services that you want to grow, and it also allows more of your clients to sample more of your menu. This pushes client loyalty through the roof because they have more reasons to return, not to mention the ultimate by-product; an increase in client average spend.
Use this as a starting point and get your team onboard. A great suggestion is to use one of your staff meetings to brainstorm your ideas. When I had my salon, I would to a ‘brain dump’ session and write on butcher’s paper when we were in the planning phase. When you team are involved in the decision making, they have more ownership of the plan and will run with it.
So what service should you choose? When you break down each service category on your menu and do a thorough cost analysis, you may find the services you have been promoting only have a very skinny profit margin. We can’t have that can, we? It’s obvious that we need to be doing the services we love doing but if you were booked back to back with this service would you make any money? if the answer is ‘No’, I suggest you go back to the drawing board. This is business and a business needs profit to survive. Me: “Show me your marketing plan please” Client: “I don’t have one!” Me: “How’s that working for you?” Client: “Well it’s not….” You HAVE to have a plan. Constantly chasing your tail and pushing out promotions at the last minute for Mother’s Day or because you are quiet does not work. Stop it! You need to set aside time to make a solid plan for where your newbies are coming from and how you are going to achieve this. So, what should my plan include?
Once you have your marketing plan in place, who do you give the clients to? It is commonplace to want to fill up the newly qualified stylist in your salon however this may not be the smartest move. You see, they need training on how to retain new clients and if you compare retention with your other team members, you may find that you are completely wasting your time and money marketing if your stylist is barely retaining any new clients. Marketing is process where you cannot just rely on one medium to grow your business and one avenue doesn’t necessarily completely outperform the other. You need to layer your plan and as one campaign finishes, another starts. This is key to how you get maximum results in a shorter period of time. Send me an email at email@example.com. au for a Marketing planner document that you can download and fill out to perform an appraisal as to where you are at with marketing in your salon business Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at jay@ zingcoach.com.au, visit the website, find video tips on and live feeds on our private Facebook group ‘Inspired salon Collective’ www.zingcoach.com
FROM HAIRDRESSER TO PR PRO
HAYLEY MEARS OF SIX UNDERGROUND MEDIA SHARES PR AND MARKETING TIPS FOR SALON OWNERS As the old saying goes, “Any publicity is good publicity.” Nowadays, however, the incline in popularity of social media makes it more important than ever for businesses to establish and maintain a positive image online. From my experience as a hair stylist, salon owner and now specialist beauty PR pro, here are my top tips to help you do exactly that:
1. ESTABLISH AN ONLINE PRESENCE.
Think of your online presence as your first impression on a customer. An attractive, user-friendly and efficient website including a list of services, prices and a section for booking appointments should translate to a similarly smooth in-store experience. Make the transition from online to in-store as seamless as possible. When a consumer Googles your business, the first things to pop up should be the official website, followed by your company’s social media platforms.
2. WORK WITH A PR OR MARKETING AGENCY ON BRANDING.
More people have access to more great content creation tools than ever before, so simply having an online presence for your business is not enough. With an abundance of content on the web, you need to make sure your content stands out from the crowd. An easy way to do that is to work with someone to establish your brand. Your brand should be coherent across all platforms, from your website to your Instagram profile.
3. ENGAGE YOUR AUDIENCE.
Now, all it takes is one negative post or comment to turn a potential customer away from your services and towards someone else. Receive a negative review or comment on one of your social media platforms? Respond in a courteous and professional manner and in a timely fashion. Even if potential customers read the negative review, taking the time to respond on that platform on behalf of the business shows you care about your clients and their experiences. It’s all about communication.
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4. USE SOCIAL MEDIA TO NETWORK AND GAIN CLIENTS.
Many consumers turn to social media to find their next haircut or style. Showcase your salon’s talent and abilities by sharing images or short videos. To increase local visibility, tag your location each time you post an image, as consumers will often search for local hot spots through tags and hashtags. Develop relationships with brands by tagging the ones used in the salon in each post.
5. USE IMAGERY AND UPDATE IT FREQUENTLY.
The human attention span is getting shorter and more impatient. The key is getting repeat attention. In order to keep your audience, you need to keep your images new but consistent. Images used repeatedly will fade to the background. Mix up your Facebook banner pic every month and refresh your logo every couple of years. If you have a logo or theme that you want to use across your marketing, incorporate it differently in each campaign. Work with slideshows, stills, GIFs and change the size and order of the images each time you use them. Experiment with creative artwork that embody your brand.
6. WEAVE YOUR BRAND INTO EVERYTHING YOU DO.
You control how your business is perceived.
Use the same font or series of fonts in all of your materials. Develop a theme of brand colors and stick to them online, in print and in email correspondence. The more thought that goes into the development of the brand, the more it will become noticeable that it’s your signature trademark.
7. SHOWCASE YOUR TALENT.
Does the talent at your salon specialize in a specific hairstyle or cut? Encourage continued education and creativity in your employees, remain abreast on social media hair trends and offer the hottest services at your salon. If a client can come to their appointment and leave with their favorite celebrity’s cut or style, all while having experienced excellent service, they will be a walking advertisement for your business.
If you wait for everything to be perfect before starting, you may never begin. Let your brand authentically evolve as you do over time. It may sound cliché, but no business is built overnight. Hayley Mears is a hairstylist turned social media guru who has helped salon owners and some of Australia’s top beauty brands shout their story and promote their business through social media channels. Check out all of Six Underground Media’s services at SixUnderground.net.au or reach out to Hayley directly at Hayley@sixunderground.net.au
THE TRUE COST OF APPOINTMENT SPACING... By Kelly Kent
I have been talking about this very topic since the GFC hit us back in 2009 which is funny as some of you reading this may not have even been hairdressing then! Allowing your clients to space out their visits is not only making it difficult to fill your column, it’s costing you clients and it’s costing the salon money!
What do I mean by ‘It’s making it difficult to fill your column?’ Pre-GFC in the 1990’s until around 2005, we were still trying to see our clients every 4-6 weeks but there was already a shift that was seeing about 70% of clients now visiting every 6 weeks. That 4-week visit was slowly but surely becoming a thing of the past. During the financial crisis and still today, it is now more likely that your clients have started to space their appointments 94
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as far apart as every 8 weeks...but what does that mean for you? Let me show you some numbers so you can see for yourself. Full time Stylist (38 hours) does 30 clients per week times 5 weeks = 150 clients Full time Stylist (38 hours) does 30 clients per week times 6 weeks = 180 clients Full time Stylist (38 hours) does 30 clients
per week times 7 weeks = 210 clients Full time Stylist (38 hours) does 30 clients per week times 8 weeks = 240 clients to fill your column. Have you ever really thought about this as you book your client’s next visit? Did you realise the true implications of how many more clients you need to have when you space out their appointments? By spacing their appointments just 3 more weeks apart
(go from 5-8 weeks) each stylist needs another 90 clients to fill their column! Immediately! In addition to needing more clients, the clients that are still coming are not as happy with their hair. They don’t think…”Oh that’s my fault as I am not going as often”. What they think and feel is “I’m not that happy with my hair anymore; maybe I’ll try somewhere else?!” Let’s be honest: it’s way easier to manage and maintain 150 clients than it is 240! Have you found that there is a lot of “movement” in your columns each week? We were experiencing around 30-35% at one stage which is huge! Why do you think this is? Here’s what I believe: If we go back to my earlier years of hairdressing, clients always stayed true to their appointments I believe this was because it was really difficult to move to another appointment time. With appointment spacing, there is now more opportunity to move so the clients anticipate that you can accommodate their requests. Let’s be honest; we don’t want to upset or risk the client going elsewhere so we usually do accommodate them wherever possible. This reinforces to clients that moving around is the “norm”! With this movement, it can mean that some clients are only visiting every 9 -10 weeks! Now that means a whole lot more clients to fill your column! But what do you do? This is when the clients want to come and who are you to force them to come any sooner? Heads up my friends; you CANNOT force anyone to do anything they really don’t want to do - our clients are too smart for that. I was presenting to a group the other day when I reminded them that we are our clients’ HAIR ADVISORS! It is our job to advise our clients on all things hair! It is up to you to recommend and advise your clients about many things during their service and one of those things is when the right time to return is and why! Is it becoming clearer why some of you have empty spaces in your columns but are still seeing the same clients? I think a lot of us rack our brains when the answer is right in front of us, in our booking schedules. A client who visits every 8 weeks attends your salon 6.5 times per year, however a client who visits every 6 weeks is in your salon 8.6 times per year! Depending on your Average Client Bill (retail and service total divided by the number of clients you do - really important to watch in terms of your team’s productivity if you aren’t already), you can imagine what the cost of this is to you and the business! Let’s do some more numbers… Your salon has 3 Stylists all doing 30 clients per week. They spend $220 (inc GST) per visit and they come every 6 weeks (each Stylist has 180 clients in that 6-week period). That means that these Stylist are doing 30 clients x $220 = $6600 per week! Cracking good Stylist; keep these ones on! Multiply this by 3 and the salon is doing $19,800 per week.
Now that these clients are coming every 8 weeks, those stylists are only doing 22.5 clients per week (180 clients divide by 8 weeks = 22.5 clients per week)! As well as gaps in your appointment books, now you have less income: 22.5 clients x $220 = $4950 x 3 Stylists = $14,850 per week. That is a drop of $4950 per week or $257,000.00 per year!!!! Now do you understand the huge financial implications of appointment spacing? Again, client numbers could likely reduce even more as these clients are not that happy with their hair due to time between visits. They will also likely run out of what they need to use at home and purchase products elsewhere, which will eventually see your average client bill reduce. HIDEOUS! The good news is- this is really easy to fix! Recommend to your clients when you are solving their hair issues at consultation, when the best time to revisit the salon is and give them a reason why! Typically, this would be by repeating back the issues you have discussed and your advice on how to solve them. It’s seriously that simple!
Ideally, each and every week, in every shift you work, your column would be 80-90% booked. This way you are not waiting for the phone to ring, for clients to walk through the door, spending your hard-earned dollars on what can be “hit and miss” advertising and marketing, offering specials or discounts for quiet days and stylists (we all know how much I love those ones!). This helps to retain great clients, as they will be more likely to refer you and the salon because they are loving their hair. You will see them more, so the “relationship” side of looking after your client is now easier too! This one simple action will see your salon busier and more profitable in a matter of weeks...6 not 8! If you want a little more help, I have just created a template to my latest consultation helper called “My Hair Goals”. It is a sensational way to help you to meet your clients’ hair desires. If you are after a copy, go to the Cranium Concepts facebook page and see my post “My Hair Goals” and you can download it for free. Until next time trade well lv KK xox
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OUTSOURCING SOCIAL MEDIA IS IT WORTH IT?
By Estelle Oliveri
The last few weeks have been very interesting at Hairpin Digital. We are seeing more and more Hair Salons attempt to take control of their social media which is great! With the introduction of the latest craze – the almighty ring light, we are seeing more quality images of hairdos popping up in our newsfeed. However, the lack of consistency in uploads is certainly an issue, branding is minimal or nonexistent, inspirational quotes re-shared from other salon accounts and photographs of the back of people’s heads are still being uploaded like no tomorrow.
Social media is ultimately your channel to connect with the world and show that you are a professional, busy and thriving business worthy of your next prospective client’s attention. So why are salons investing in ring lights yet continuing to fail in other critical areas required to make their social media sing? TIME. Time is what we find most salon owners struggle with - the time and energy required to consistently upload to social media when the business requires your exceptional skills elsewhere. A lot of salon owners do not allocate a percentage for social media in their annual marketing budget. This is becoming increasingly an issue as the online world is where your business is awake 24 hours a day, and is the primary place for Generation X (age 37ish – 52ish) and Generation Y (age 23ish – 36ish) to congregate.
IS IT WORTH ALLOCATING FUNDS TO A SOCIAL MEDIA AGENCY?
Let’s talk about first what a social media agency CANNOT do for you first. FACT 1: No social media agency can take photos of your clients. Only you can do this, which is where the ring light has proved its value. Uploading these in-salon photos by you and your team is great and you can create an authentic message associated with these posts. In-salon images generate a heart-toheart connection with the viewer. FACT 2: A social media agency cannot respond to all your messages and comments. They can do so to a certain extent, but only you know the true answers to what your clients and prospective clients ask. This is once again the authentic connection the viewers need from you. 96
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However, this is where it stops. The skill-sets involved in social media marketing are more complex and takes many years to master. Not all hairdressers have the TIME to take on a marketing degree, spend 1000s of hours online understanding the world-wide-web or have the TIME to consistently generate quality posts on a weekly basis. Furthermore, as social media platforms introduce new features and updates, they do not have the TIME to make updates on cue. If every hairdresser could do the job effectively, social media agencies and marketing companies would not exist. It’s the same for skill-sets in other industries – would you trust a social media agency to cut your hair?
SO, WHAT CAN YOU EXPECT FROM A SOCIAL MEDIA AGENCY?
Accountability, beautifully crafted branded posts, consistency, a sales mindset to engage existing and prospective clients, fresh ideas and ultimately the agency’s TIME on your business. When you start paying a social media agency to do the work for you, you get your time back to focus on the areas of the business you exceed in. The most successful salon social media accounts we work with stay engaged in what we do. We work together each month to ensure all promotional campaigns, branded messages and in-salon photos work seamlessly together. We discuss upcoming events, brainstorm ways to trigger social media engagement from inside the salon and craft beautiful imagery to suit. We ensure consistent content is uploaded every week - every month.
We’ve had salons decide to take the reins where they believed they could handle their social media on their own, only to return when they realise the TIME involved to craft posts, attain access to an expert to bounce in-salon marketing ideas and make their social media sing.
IS ENGAGING A SOCIAL MEDIA AGENCY EXPENSIVE?
Let’s define expensive. How many hours would it take you personally to craft and brand one post? 1 hour? 2 hours? Some salons take 4 hours. What do you value your TIME at per hour? How many more salon appointments could you fill in this TIME? Could you be spending more TIME at home with family and friends? Are you prepared to spend this TIME on social media every week? Is the content unique? Or copied from the internet? Do you have someone to bounce off in-salon social media marketing ideas that are guaranteed to work? It’s not until you see what an agency can do for your business, that you will start to truly feel and see the rewards. It’s not expensive, especially when your business is “open” 24 hours a day online. If you want to learn more about how we can help your salon’s digital presence reach out! We are here to help your salon’s social media sing. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or go to www.hairpindigital.com to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.
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HOW EMAIL MARKETING CAN WORK TO THE BENEFIT OF YOUR SALON By Tahlia Shorter
Far too often we dismiss some of the most effective strategies to retain clients to attract new ones, but it’s only because our focus is on everything else surrounding the salon. When we’re busy throwing all our passion into the chair, we forget about staying in touch with our clientele once they walk out the door. So how can we keep those relationships going and be at the forefront of our clients’ minds? You know you need to attract new clients and keep your existing ones coming back with marketing tactics, but sometimes the time and effort, and in many cases the investment, just isn’t something you can focus on. This mindset needs to change! Reaching out beyond the salon is just as important as interacting with your clients face-to-face, but it doesn’t need to be as irritating as spam or as extensive as a billboard. Email marketing is one of the most costeffective and powerful solutions to reach clients quickly, efficiently, and in the comfort of their own homes. It has the potential to be the bread and butter of your external communications, having one of the highest ROI (return on investment) of any marketing activity. Put simply, email is more accessible than ever, with many, if not most, people having settings on their smartphones ‘pinging’ every time a new message is received. The generations of today are addicted to smartphones, with an astonishing 50 per cent of users grabbing them first thing in the morning, and when your client subscribes to your emails, they’re giving you permission to communicate directly to the device that rarely leaves their hands. Convenience to access your clients has never been easier. It’s effortless to get your salon messages across with emails – well placed, meaningful links and calls to action will lead clients back to your website or social media platforms, and most importantly, back through your doors and into the salon chair. Salon software is amazing and dynamic, but platforms available online like MailChimp specialise in sending out mass newsletters that convert to beautifully designed directives, and can exceed basic text emails that most salon software uses. There are some programs out there which integrate seamlessly with email marketing platforms, so you can track bookings and conversions all from the one place. Another benefit of using an email marketing 98
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platform is that you have access to professionally-designed templates, which are fashioned to make it quick and easy to get your message out. It also ensures you look professional when it lands in inboxes. As many as 96 per cent of click-through rates occur within the top third of an email, and it’s why layout and design is vital to focus on – you need to ensure pertinent information never gets situated toward the bottom, or you’ll be doing a huge disservice to your strategy. Some may think email marketing a bit of a gimmick, but people have gotten wise about it all, and they know click bait when they see it. It’s important to think like a client, and ask yourself what you would like to see come through, but at the same time, segment your audience to create tailored campaigns. For instance, a brilliant way to avoid spamming those who may not be interested in particular hair services provided by your salon is targeting only those who appear relevant. If you’re having a special on extensions, don’t waste time connecting with those who have long locks already; the same can apply for foils and brilliant colours. Knowing your clientele is a part of being in the industry, and you can truly make email marketing a personal experience by segmenting this way. Privy subject lines connect more with readers and stimulates curiosity, and make your clientele-only offers and promotions available via email. Social media is incredible for reaching beyond your direct demographics, but it can attract those who are simply after an offer. Using email marketing means you are talking straight to your client base, which means you can be highly exclusive and reward loyalty. But that’s not to say you should send emails ‘just because’. Your clients believe in you, your salon, your team and the products you
supply, so ensure they are receiving relevant, useful information that doesn’t come across as monotonous and tedious. What’s amazing about the hair industry is that there is so much out there to share with clients, peers and suppliers, it would be difficult to not come up with interesting topics that bring discussion to the forefront. Email marketing to your clientele is one of the best ways outside of a direct sale to promote services and products that you provide. It’s here you can attach links to online articles, informational pages, and include videos and photographs of what you and your salon does best. Perhaps getting more technical, you can include a link to allow readers to book their next appointment straight from the email. The possibilities are endless with how far you can take your email marketing strategy! Sending emails that come across as a conversation between friends over coffee will go a long way towards building trust with your salon audience. Keep your content friendly and relevant, but most of all valuable. This form of marketing is rarely done in the hair space, so now is the perfect time to get innovative and be seen at the cutting edge of new communication skills to your clients. There’s no need for concern, however, if you find yourself with limited time or knowledge to dedicate to email marketing. Services by digital marketing agencies can assist with your strategies to connect beyond the salon or take the responsibility on altogether, and you can find one that will easily fit in with your brand. Tahlia Shorter Digital Marketing provides tailored email marketing services to the hair industry, and can work with you to get your messages out there. They can be easily contacted on 0413 546 493 or visit tahliashorter.com.
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HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...
Published on Sep 2, 2017
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...