Year 11 Issue 3
NEW BLONDME THE SYSTEM FOR
S Y S T E M P R O F E S S I O N A L . CO M
S Y S T E M P R O F E S S I O N A L . CO M
C 1 + X4 L + X 5 A C 1 + X4 L + X 5 A
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www.systemprofessional.com EXCLUSIVELY IN SELECTED SALONS
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ON THE COVER
A New Era of Blonde Perfection –
64 Online Course for Session & Education Leaders
10 Editors Letter 20-23 Industry News
66 Essential Glamour Ball 68 AHFA Winners Announced
86-89 Hair Shop 90 Salon Saviours
70 Brisbane Expo Ready to Smash All Records 72 2017 Schwarzkopf Professional Hair Expo Awards, Finalists
INTERNATIONAL FEATURE 12-14 Errol Douglas MBE
FEATURES 16 10 Minutes with Craig Smith 50 KJM Salons 52 Flying High 54 Fireball – Nikki Hazell, e SALON 56 Pastel Masterpiece By Kristina Russel 58 Hanging up the Scissors 60 A Sassoon Family Reunion
HAIRBIZ FORUM 2017 24-28 HAIRBIZ Forum Wrap Up
AHIA 2017 32-35 AHIA 2017 Winners Announced 36 It’s A Religion 38 Portrait of an Icon 40 Eco Warriors 42 A Team of Tigers 44 A True Craft 46 With Humility and Gratitude
HOTSHOTS 2017 48 HOTSHOTS Team Winners Announced
COLLECTION 62 Western Woman
Announced 74 Could Expo Incentivise your team to achieve their best By Belinda Craigie
PROFILE 76 Glamour in the Palm of your Hand 78 The Origin of Hair Extensions By Natoshua Johnson 80 Silk Oil of Morocco 2017 84 Nit Off
BLOG SPOT 92 The Voice of Influence By Tracey Hughes 94 Do You Love Yourself By Steve Corthine 96 And the Winner Is… By Kirstie Stafford
BUSINESS 98 Could You Save A Life? 100 ATO Targets, Cash-Only Hair & Beauty Business’ 102 How Small Thinking Can Create Big Changes in Your Salon By Lisa Conway 104 How to Manage Your Time Better in 7 Simple Steps By Jay Chapman 106 Generation X and the Key to Social Media Success By Estelle Oliveri
HAIR BIZ PUBLISHER
Linda Woodhead firstname.lastname@example.org
Kym Krey email@example.com
ADVERTISING MANAGER Nina Barbara firstname.lastname@example.org
Kellie Woodhead email@example.com
Jess Richmond firstname.lastname@example.org
CONTRIBUTORS Kym Krey Linda Woodhead Natoshua Johnson Tracey Hughes Steve Corthine Kirstie Stafford Lisa Conway Jay Chapman Estelle Oliveri Belinda Craigie
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 email@example.com www.mochapublishing.com.au
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HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2017 mocha publishing All rights reserved.
I love awards season! There’s nothing like the excited anticipation in a room filled with hundreds of people gathering to acknowledge success. There’s nothing like watching the elated, sometimes shocked faces as they accept their awards and come to terms with what has just happened. And there’s nothing like the eruption of the crowd when the winner is announced. If you didn’t attend the phenomenal AHIA awards recently… YOU MISSED OUT! Winning an award is truly exhilarating. It’s that feeling that all the hard work has been worth it. Every long day, every late night, every training session, every meeting, every no-show, every aching muscle has been endured in the pursuit of something very worthwhile…… and it’s finally been acknowledged ….. in a massive way. Accomplishing a prominent industry award is a great way to build the profile of your business and can bring new opportunities and new business your way, but as anyone who has gone through the process will tell you, it’s not for the faint-hearted! If watching our fabulous AHIA winners accept their awards has inspired you to enter next year, here are some tips to get you well and truly on your way. 1. Start early. This process takes time; usually far longer than you think! It’s not just about getting the information together; it’ also about how you get your message across and the words you use to portray your business. Remember that most of the judges may not be familiar with your salon, so they’re relying on what you say and how you say it. Don’t be modest! Don’t overpromote, but don’t hide under a bushel either- just tell your wonderful story. 2. Make it real. Don’t just copy and paste from your website. Yes, you need to be professional but your judges want to also feel your personality and get a sense of who you are. If your approach to business is a little zany or fun, show that. If your approach is premium and 5-star, show that. Whatever is unique about you needs to shine through. Don’t make this feel like it’s a carbon copy of anyone else’s. This is your moment. Tell us your story. 3. Include real data and examples. Particularly in business awards, there is a focus on financial performance, proven growth, runs on the board, if you like. You need to back up your statements with real data and examples
to demonstrate year on year growth, increase in performance etc. Graphs and visuals are also an excellent addition wherever possible. 4. Use the opportunity as a business audit. Yes, it’s a time-consuming process but it can also be one of the most valuable things you can do. The need to explain what your salon is all about really makes you think about your vision and your purpose. Your ‘why’. The requirement to submit actual financial data makes you look closely at this and determine where your business has and hasn’t grown which can highlight areas needing focus. The obligation to describe your approach to marketing or client care helps you get very clear on exactly what makes you special or different to competitors. Valuable stuff! On behalf of an entire industry, a massive congratulations to all of our winners. We are so proud of your achievements, so delighted so see your efforts recognised by your peers and so excited to see what the future holds for you. We wish you every possible success.
Kym Krey Editor firstname.lastname@example.org
Education, Design, Guidance & Excellence
ERROL DOUGLAS MBE
Hair stylist to the stars, Errol Douglas MBE has a client list that includes the likes of Naomi Harris, Charlize Theron, Erin O’Connor and Jourdan Dunn. A favourite among industry peers, he was awarded his British Order of Chivalry for education and services to the hairdressing industry and is widely considered to be one of the most influential hairdressers in the world.
Renowned for his stunning photographic and session work, Errol has won several of the world’s most coveted awards, including the Fellowship for British Hairdressing’s Hairdresser of the Year and AHFA’s International Industry Ambassador. He is a 3-time British Hairdresser Award afro category winner and has been nominated for British Hairdresser Of The Year 18 consecutive times! Ambassador and former President of the Fellowship for British Hairdressing, Errol is a champion of young industry talent and has also launched a range of Errol Douglas electrical tools sold through Boots Stores. Wanting to know more about such 12
Hair Biz Year 11 Issue 3
an iconic hairdresser, Hair Biz Editor, Kym Krey spoke with Errol recently and shares his story. You began hairdressing at just eleven years old, taking a job in a local hair salon. What lured you to hairdressing so early in life? I was always fascinated with art and design, more so the shapes in hair. My first memory of being creative was asking for magazines in my local surgery and befriending my local newsagents as I used to do a paper round to earn a bit of cash. Hairdressing was always on my mind and I know this sounds a bit crazy but I was always surrounded by female friends and I was drawn to the art of make-up. At the time when I was
growing up in the 60’s, fashion was at its height and Vidal Sassoon was all the rage! He changed everything as a pioneer.
WHAT ARE SOME OF THE BIGGEST CHANGES YOU’VE SEEN IN THE INDUSTRY OVER THE YEARS?
Some of the biggest changes for me are the innovations from all the colour brands; mostly colouring technology i.e. Inoa, Keratin, Brazilian straightening, GHD and Olapex. The most amazing thing now is that hairdressers believe in themselves enough to put their name on the shampoo bottles! Taking on the big boys. One of my friends whom I am very proud of is Shaun P – Tangle Teezer, who now has a £200 million turnover. What an incredible story.
YOU HAVE BEEN ARTISTIC DIRECTOR FOR THE FELLOWSHIPS FAME TEAM FOR 8 YEARS. WHAT DO YOU LOVE MOST ABOUT WORKING WITH ASPIRING STYLISTS?
The most stimulating experience for me working with up and coming hairdressers is steering them in the right direction. Training is everything – motivation is they key but the ultimate is to be patient. With most of the hairdressers I mentor, it’s not a 5-minute wonder; it’s over many years of nurturing. It’s very rewarding. Hairdressing has never been so good and now even more so, seeing the future hairdressers coming through. Such as the new categories “New Creative Force”, “Newcomer
of the Year”, “Rising Star”, “One to Watch”, “It Guy”,“It Girl” and “New Generation X”. The Fellowship has been a good platform and it’s helped me develop my mentoring skills. I have come full circle being in the first FAME Team with people like Antoinette Beenders and becoming president a few years ago, to now being the first Ambassador for the fellowship.
YOU’VE BEEN HONOURED WITH SO MANY INDUSTRY AWARDS. IS THERE ONE THAT PARTICULARLY STANDS OUT FOR YOU? Being awarded an MBE in 2008 for services to the hairdressing industry. Fellowship Hairdresser of The Year and London Lifestyle Awards – Ambassador for London.
YOU’VE EXCELLED AT TELEVISION, PHOTOGRAPHIC COLLECTIONS & STAGE WORK. WHAT WAS THE MOST FUN YOU’VE HAD AT WORK AND WHAT WERE YOU DOING?
Stage work and coming up with a concept is always fun. The payoff is the finish, i.e. a collection and a live show. Ultimately, it’s working with great Photographers, Make-up Artists, Models, Choreographers, clothes Stylists and the production team. Many of them over the years have become great friends which is a blessing and that’s my fun.
“I decided to go into barbering with the same interests as a hairdresser as I wanted a career that suited me as a person”
cont’d over page Hair Biz Year 11 Issue 3
cont’d from page 13
YOU OPENED YOUR FIRST SALON IN 1998 IN LONDON’S BELGRAVIA VILLAGE WHICH HAS BEEN A HUGE SUCCESS. WAS SALON OWNERSHIP ALWAYS A GOAL?
the record, every hairdresser should know how to do afro hair or at least curly hair. If I was to undertake a fashion show or a shoot and a model turned up with afro hair, no way could I say, “I don’t know how to do it!” This is fundamentally important for hairdressers to understand, the foundations of afro hair. We have been very fortunate to have a great reputation in both European and Afro hair. Moving forward with barbering, you cannot discriminate with what type of hair sits in your chair.
YOU ALSO OFFER AN INHOUSE CHEF? IS THIS A NEW INITIATIVE AND HOW DO YOUR CLIENTS REACT TO THIS?
I BELIEVE YOU MAY BE THE ONLY HAIRDRESSER TO BE AWARDED A BRITISH ORDER OF CHIVALRY FOR EDUCATION AND SERVICES TO OUR INDUSTRY. SUCH AN EXTRAORDINARY AND WONDERFUL HONOUR. WHAT DID THIS MEAN TO YOU?
We are coming into the 20th year of the brand and are always evolving as time goes on. The new generation is very evident. I have now been joined by my eldest daughter, my son and my great nephew has asked for a career, haha!
We have always had an in-house chefwe have just changed the services and menus to make it more contemporary. People like small bites such as our mushroom fritter, interesting salads like our apple and fennel salad, and tasting menus rather than one big meal. Our clients love it and some even pop by just for the food!
RUMOUR HAS IT THAT YOU ARE PLANNING TO OPEN 2 MORE SALONS IN NEW YORK & PARIS? My plan is to evolve our young brand called “EDGE” which stands for Education, Design, Guidance and Excellence. The logo would incorporate ED inside but read EDGE. The international idea will always be there but the pound is very weak at the moment. I could open up quite a few salons but just like most people reading this, it has to feel and be right! I can only be at one place at a time because I am very hands-on.
WHAT HAS BEEN THE MOST REWARDING ASPECT OF SALON OWNERSHIP?
The most rewarding aspect for me was that once upon a time I was an apprentice starting off my salon career. Now I have given many of my team aspirations to start their own companies. Two people I am very proud of are Jamie Stevens and Junior Green who once worked for me but have now gone on to create their own brands.
YOU AND YOUR TEAM SPECIALIZE IN AFRO STYLING, HAVING WON MANY AWARDS. WHAT DO YOU MOST ENJOY ABOUT THIS WORK?
Afro hair is 35% of our business. For 14
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This was a great honour and still is an honour. In the hairdressing industry, we don’t get many investitures like this, I think mainly because of different governments. It means a lot to me and my team.
YOU’VE BEEN NOMINATED FOR BRITISH HAIRDRESSER OF THE YEAR 19 CONSECUTIVE TIMES! WILL THERE BE A 20TH?
I was nominated for the 20th time in 2016. If I am nominated again it will be my 21st year running. It is always an honour to be nominated and to be at the forefront of hairdressing but ultimately this makes you create amazing collections.
IF YOU HAD THE POWER TO CHANGE ONE THING ABOUT OUR INDUSTRY, WHAT WOULD THAT BE?
Proper validation of qualification, i.e. license, so not just anybody can call themselves a hairdresser or open up their own hairdressers. We should have the same qualification or license as a Doctor or a Nurse. We are dealing with people’s crowning glory, i.e. their hair!
WHAT IS LEFT ON YOUR BUCKET-LIST TO ACHIEVE?
My wet line (shampoo range) and a possible school and of course, to see my children thrive.
10 Minutes with...
CRAIG SMITH He’s the creative prodigy with an unlikely start in the industry. A quiet, deep-thinking virtuoso with a penchant for racing bikes and motorsport which he’s managed to combine with the launch of his latest exciting project, Helmit Hair Co.
to further education, build their followings and to me, are some of the brightest lights in the game right now! A former International Ambassador for both L’Oréal Professionnel and Alter Ego, he’s been nominated for AHFA Hairdresser of the Year an impressive seven times and lead the AHFA Artistic Team of the Year, which his wildly successful salon, Fruition, won last year.
AND YOU’VE JUST LAUNCHED AN INCREDIBLY EXCITING NEW VENTURE?
A dedicated educator and mentor, he diligently creates opportunities for others to grow and excel and treasures the many friendships he’s made along the way. To write this unusual, warm and very grounded story, Hair Biz Editor, Kym Krey spent 10 Minutes With… Craig Smith.
Yes, my new salon, Helmet Hair Co has recently opened in Nundah Village. Cool hair, for cool people in a cool space that won’t break the bank. Helmit Hair Co. has a more casual vibe, with a value for money service menu that encourages clients to spend less and visit more frequently. We want this to be a local creative hub and more than just somewhere to get your hair done. I really dig our latest offering to the market and we will look to expand on the concept later this year.
TELL US WHAT YOU DO IN THE INDUSTRY TODAY:
TELL US A LITTLE ABOUT YOUR UPBRINGING, CRAIG.
I have been in the industry for 33 years! As owner of Fruition, I see my role as one of creating pathways for cool people who love their craft and are looking to become more involved within the industry. The team love to enter awards, shoot beautiful imagery, commit 16
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I grew up in Toowoomba and I started hairdressing on the Monday after school finished on the Friday! We lived on the edge of town, so we had a good balance of skateboarding and BMX as well as having access to horses and motorbikes. I raced motocross up
until my early 20’s, until I realised that broken hands and hairdressing don’t mix!
WERE YOU HIGHLY CREATIVE AS A CHILD?
I always had a leaning towards the creative side for sure. I had a go at several musical instruments at school and it’s probably fair to say that whilst maths and science weren’t my favourite subjects, I did enjoy visual and manual arts. The 80’s were a special time in fashion, if I look back at what I used to wear to work in a country town. I think it’s fair to say I’m pretty lucky to be here!
HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY AND HOW DO YOU THINK THAT HAS IMPACTED YOUR CAREER?
I distinctly remember the day I first walked past a Stefan’s salon in Toowoomba when I was 15 years old. I just stopped and stared. I was totally mesmerized by the activity, the style of the people working inside, the energy, the music and it was full of women! That was it for me. I went back the week after and asked if I could sweep up and make coffee after school just so I could be closer to it. The next year after being a total pest, I went to Brisbane for a group
interview in a room with about 50 people! I was petrified! But, I knew I wanted to do hair, and to this day I feel very grateful that I started my career with that organisation.
WHO WERE SOME OF YOUR EARLY INFLUENCERS? (WHO MENTORED/INSPIRED YOU?)
Stefan of course, but I feel my career took flight when I met Leesa Smith from Beehive Creative. She was the Education manager for SKP, and was in charge of Essential Looks. The next 10 years would be the making of me as a hairdresser, and I got to meet and work with the man himself, Tyler Johnston. For anyone who has worked with him or met him, I’m sure they will concur… he is THE man. Leesa is still my biggest mentor and one of my best friends. I worked for Oscar Oscar for 9 years and I see that time as being seminal in me grasping the idea of creativity and commercial success. My motto of “Commercial House, Creative Garden” I guess comes from that era in my career. My best mate Matt Clements has been a steady light for me as well: we have surfed, travelled, done-up Harley Davidsons and pretty much been proper lads, all without really discussing our trade! But, when we do, there’s some pretty serious dialogue about our craft and in some ways, we probably complement each other and have supported each other’s directions, even when they track on different paths. This industry has given me so much, but the friendships that will last a lifetime are my biggest trophies!
WAS SALON OWNERSHIP ALWAYS A GOAL OF YOURS?
As I “grew up” it dawned on me that if I didn’t want to find autonomy and create my own future, it’s a hard gig to raise a family on a senior hairdresser’s income. It was another terrifying decision, but after 9 years working with and for Oscar, I realised that I needed to step out and go it alone. I think all salon owners need to absorb this fact, that if you don’t create reasons for staff to stay, they will gravitate towards the next step up. My plan is for Helmet Hair Co to provide such opportunities and be their “ next step”.
HOW DO YOU JUGGLE THE BUSINESS/FINANCIAL/ OPERATIONAL ASPECTS WITH THE CREATIVE, ARTISTIC ELEMENTS OF YOUR ROLE?
I think you need to be honest about your
strengths and capabilities. You can’t take on everything. Don’t spend weeks struggling with your tax return if your maths is sub-par! I am not an accountant or a marketing expert, so I outsource all of the functions I know someone else can do better.
WHAT HAVE BEEN SOME OF YOUR GREATEST CAREER CHALLENGES?
The biggest challenge is not getting blown off course and staying true to what you are doing. I never got into creating collections to win awards for example, it’s a creative outlet that allows me to express myself and my brand in different ways. If you start thinking otherwise and getting distracted, the results are not going to be what you want them to be.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
For me, if you can get to my age and have a heap of friendships that have spanned decades, that is a richness that is never lost on me. We are all shaped by our families, me especially, and the people we allow into our lives. I consider having these relationships a great achievement and they are a cornerstone for stability and confidence, so I can go and follow my path and give my best. I am especially proud of Fruition as a brand and for the awards that span across so many categories over so many years, with most of those awards having other people’s names on them. I feel at Fruition we create pathways for people to dream and achieve and feel supported in our industry. On the creative front, I will look to secure my 8th Hairdresser of the year Finalist position when we shoot for the AHFAs later this year!
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER?
I have always loved motorsport. Racing bikes, then speedway became a really massive part of my life, but I realized that all of that was for fun, and hairdressing is just me. It’s what I do. I guess I am lucky that I am one of those people who found their groove early on and love that I am exactly where I need to be.
DESCRIBE YOUR IDEAL SUNDAY:
Sundays are usually time to break away from work, and hang out with my cars and bikes. I
am completely removed from the world when I am out riding or polishing chrome. I’m a simple man! More so these days, I hang out at home around the pool with friends enjoying food, music and a few drinks. Or, increasingly I do whatever my daughter Frankie wants to do!
WHAT’S ON YOUR BUCKET LIST?
I don’t really have one. I am a ‘here and now’ person. It probably sounds a bit hippy, but I am really comfortable in the now. I am happy in my personal and my work life and I do what I love every day. When I did Project Feelgood in Vietnam, I realised than being born in Australia, we are pretty much ticking a bucket list on a daily basis, so it seems almost tempting fate to focus on wanting stuff, when I already have so much.
WHAT MAKES YOU LAUGH?
Frankie! My friends, people’s egos, and at times, a look in the mirror. Also, I look at 2 trophies from years ago: one is QLD Hairdresser of the Year, the other is for winning QLD Speedway title. I think that’s really funny- if I was a fabric, I’d be pure flannelette!
WHAT’S YOUR GREATEST FEAR?
Not being around for my daughter Frankie, or something happening to her health. To be honest I think it’s every parent’s greatest fear. There is nothing else that comes close.
WHAT’S YOUR GREATEST (OR SECRET) INDULGENCE?
I suppose having a car collection and a few Harleys is indulgent, but life is too short to worry about how you spend money. There are no roof racks on a hearse.....
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
For me, ‘legacy’ is for people who cure cancer. It’s as simple as this: if you can earn money, travel the world and have fun with good people, you can demonstrate that we do have a pretty cool job.
IF YOU COULD INVITE 4 PEOPLE, LIVING OR PASSED, TO A DINNER PARTY AT YOUR PLACE, WHO WOULD YOU INVITE?
That’s impossible! Dinner with Wendy and Frankie suits me just fine, thanks! Hair Biz Year 11 Issue 3
A NEW ERA OF
It’s time to embrace a whole new era of blonde perfection with the re-launch of the much-loved BLONDME range. With the revolutionary patented* Advanced Bonding System now built into the BLONDME colour and care range, the hair is protected during lifting, lightening and colouring processes. Bonding technologies are taking the hairdressing world by storm, “evolving from simple trend to a must-have in all hair salons” says Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador. Instead of using products specifically for bonding services, which require an extra step during the colouring, lightening or lifting process, the new BLONDME range helps hairdressers to blonde and bond their clients’ hair in one easy step, while the advanced care range helps to maintain the hair’s repaired condition. Schwarzkopf Professional BLONDME Ambassadors, Lesley Jennison – Schwarzkopf 18
Hair Biz Year 11 Issue 3
Professional’s Global Colour Ambassador and hairdresser to Gwyneth Paltrow and Elle McPherson; and Kim Vō – Global BLONDME Ambassador and hairdresser to Katherine Heigl and Kate Hudson, have devised a series of stunning blonde looks and services for the new BLONDME range. There’s something for everyone with new BLONDME. Available for all blonde hair types and wannabe blondes, BLONDME embodies everything a blonde should be: Iconic. Powerful. Individual. Customizable. So, what are you waiting for? Discover the new BLONDME range today! Contact Schwarzkopf Professional on 1800 251 887.
NEW BLONDME THE SYSTEM FOR
PERFECT BLONDE Together. A passion for hair
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IND US TRY NEWS
CRAIG SMITH’S ALTER EGO COMES OUT TO PLAY AT HELMET HAIR CO. Seven-time AHFA / Hair Expo Hairdresser of the Year Finalist, Owner and Creative Director of multi-award winning Fruition, Craig Smith excitedly opens his brand-new salon, Helmit Hair Company. Situated on Sandgate Road in the fresh and eclectic Brisbane suburb of Nundah, Helmet is quite the departure from the renowned Fruition brand. Gone are the sleek lines and minimalist finishes, here the emphasis is on the dichotomies of motorcycle chic and industrial glamour- Helmet is just cool! The space features dark metal accents, an eye-catching steel feature screen dividing the basins from the salon and Craig’s favourite piece, the carefully curated vintage industrial tool kit that takes pride of place for Helmet’s front desk. The main point of difference here is a decidedly distinctive pricing system. To reflect the more casual vibe, Helmet’s service menu reflects a value for money proposition to encourage clients to visit more frequently and therefore truly become part of the salons’ subculture. For Craig, this is a local creative hub and more than just somewhere to get your hair done!
Hair: Anne Veck for Anne Veck salons | Assisted by: Jowita Przbylo, Morgan Lenoir, Allister Evans Make-up: Irena Rogers, Melodie Biere | Styling: Bernard Connolly | Photography: Desmond Murray Collection sponsor: Revlon Professional
35TH ANNIVERSARY ALTERNATIVE HAIR SHOW Organisers of the 35th Anniversary Alternative Hair Show are proud to announce Wella, the iconic international brand, as headline sponsor. The Show, themed Utopia, will be staged at the Royal Albert Hall on Sunday 15th October 2017. The show will feature an exciting array of hairdressing talent drawn from some of the world’s foremost salons who each stage their own theatrical interpretation of the theme. As always, all ticket monies go to charity – the Alternative Hair Charitable Foundation, fighting Leukaemia. This is made possible by the generous support of Wella, TIGI, Anthony & Pat Charitable Foundation, Revlon Professional, Linda Hair, Denman, Parlux, Sebastian Professional and the participating teams who meet their own costs. Tickets available at www.royalalberthall.com/tickets/events/2017/thealternative-hair-show
EVOLVE HAIR CONCEPTS ANNOUNCE NATIONAL EDUCATION TEAM Product company Evolve Hair Concepts, distributors of brands Pravana, Unite and Go247 has welcomed a new National Education Leader and a strong new Education Team for 2017. National Education Leader, Leslie Henshaw is head Colourist at Canberra’s Next Hair and was finalist last year for both Mocha Publishing Hotshots and AHFA ACT/NSW Hairdresser of the Year. Leslie is joined by some amazing talent across various regions including Angeli Shaw (Blue Phoenix Hair, VIC), Emily Hanley (Zabuui Hair, Regional VIC), Troy L’estrange (Access Hair, NSW), Gabi Driver (Access Hair, NSW), Grace Forman and MJ Portenski (Black Ave Hair, QLD) and Penny Burton (WAHB, WA).
DATES & DETAILS 2017 A BIG YEAR OF ROYALS HAIR EDUCATION FOR KINKY, ACADEMY CURLY, STRAIGHT LAUNCHES 2017 EDUCATION CALENDAR DATE
FEB 20TH MONDAY
$200 + GST
FEB 21ST TUESDAY
$200 + GST
MAR 6TH MONDAY
$200 + GST
MAR 13 MONDAY
TAPE EXTENSIONS 101
$70 + GST
APR 3RD MONDAY
TAPE EXTENSIONS 101
$70 + GST
APR 4TH TUESDAY
$200 + GST
APR 10 MONDAY
MEN'S BARBER PRO
$250 + GST
$200 + GST
$200 + GST
APR 11 TUESDAY It’s been another busy MAY 8 MONDAY start to the year for MAY 9 TUESDAY MAY 15 MONDAY the team at Kinky MAY 16 TUESDAY Curly Straight hair MAY 22 MONDAY salon from Adelaide MAY 23 TUESDAY MAY 29 MONDAY and their creative MAY 30 TUESDAY JUNE 5 MONDAY director Uros Mikic, JUNE 6 TUESDAY proving why they are JUNE 19 MONDAY JUNE 20 TUESDAY in such high demand JUNE 26 MONDAY JULY 3 MONDAY for delivering exciting JULY 10 MONDAY education classes. JULY 17 MONDAY JULY 24 MONDAY Presenting a AUG 7 MONDAY Look’n’Learn event AUG 14 TUESDAY as well as an intimate AUG 21 MONDAY AUG 28 MONDAY Workshop at this SEP 4 MONDAY SEP 5 TUESDAY years reinvented SEP 11 MONDAY Pop Up Hair Expo in SEP 12 TUESDAY SEP 18 MONDAY Melbourne, Uros and SEP 19 TUESDAY the team showed the latest trends and tips in men’s hairdressingSEPand 25 MONDAY OCT 9 MONDAY grooming. The audience got a look behind the scenes of Uros’ latest OCT 10 TUESDAY OCT 23 MONDAY men’s collection and learnt how he and his team at Kinky Curly Straight OCT 24 TUESDAY build and maintain an impressive male clientele. OCT 30 MONDAY NOV MONDAY Throughout April, Uros will travel around the country delivering his everNOV 13 MONDAY 14 TUESDAY popular About the Boys 2.0 class for Matrix Australia, before joiningNOVthe prestigious GHD Education team with 5 dates across Australia and New Zealand before being back on stage at Hair Expo in Sydney. www.kinkycurlystraight.com.au
INTERMEDIATE/ADVANCED CUTTING $200 + GST
BEGINNER CLASSICS AND CUTTING FUNDAMENTALS
$200 + GST
STYLING & FINISHING TECHNIQUES
$150 + GST
$200 + GST
VINTAGE & UPSTYLING
$200 + GST
TAPE EXTENSIONS 10
$70 + GST
Sydney’s Royals $200 Hair Training and + GST SHANNEN BALAYAGE PRO $200 + GSThas TRAVIS Education Academy launched STYLING & FINISHING TECHNIQUES $150 + GST SHANNEN innovative$200 2017 Education FOILtheir PRO + GST TRAVIS TAPE EXTENSIONS 101 $70 + GST JESS Calendar encouraging Sydney and INTERMEDIATE/ADVANCED CUTTING $200 + GST SHANNEN C.P.R $200 + GST MARYto interstate hairdressers take FOIL PRO $200 + GST TRAVIS advantage of an $150 array education STYLING & FINISHING TECHNIQUES + GST of SHANNEN PRECISION CUTTER $200 + GST SHANNEN classes, including their unique and BEGINNER CLASSICS AND CUTTING $200 + GST SHANNEN FUNDAMENTALS popular CPR and braiding workshops. STYLING & FINISHING TECHNIQUES $150 + GST SHANNEN Filled with BALAYAGE PRO to the brim$200 + GST value-loaded TRAVIS TAPE EXTENSIONS 101 $70 + GST JESS education that will most definitely FOIL STARTER $200 + GST TRAVIS VINTAGE & UPSTYLING $200 +impact GST SHANNEN have an immediate on skills C.P.R $200 + GST MARY onBARBER thePROsalon floor,$250the MEN'S + GST2017 GUESTCalendar ARTIST STYLING & FINISHING TECHNIQUES $150 + GST SHANNEN places emphasis on practical handsBRAIDMASTER $200 + GST MARY C.P.R $200 + every GST MARY on workshops, with workshop PRECISION CUTTER $200 + GST SHANNE designed to improve skillsJESSrelative to TAPE EXTENSIONS 101 $70 + GST FOILaPRO $200 +and GST to TRAVIS salon environment maximize INTERMEDIATE/ADVANCED CUTTING $200 + GST SHANNEN benefits STYLING & FINISHINGversus TECHNIQUESinvestment. $150 + GST SHANNEN BALAYAGE PRO $200 + GST TRAVIS www.royalshair.com.au BALAYAGE PRO $200 + GST TRAVIS
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DCI EDUCATION LAUNCHES AUSTRALIAN CUTTING TOUR Winner of the AHFA Excellence in Education Award, DCI Education are celebrating with a Classic Cutting Tour around Australia. Dates are: Melbourne – April 30, Perth – May 3, Sydney – May 7, Wollongong – May 10, Newcastle – May 14, Brisbane – May 17, Canberra – June 6 and Auckland – June 8. Also excited to launch first ever Master Balayage Workshop throughout Australia and New Zealand, these dates are: Brisbane – June 18; Melbourne – June 25; Perth – June 26; Canberra – July 23; Newcastle – July 30; Sydney – August 14; Wollongong – August 15; Auckland – August 20. www.dcieducation.com
INTERNATIONAL ICONS HEADING DOWN UNDER FOR HAIR EXPO He’s worked the tresses of Lady Gaga; set global hair trends on the runways of fashion houses like Chanel, Louis Vuitton and Stella McCartney; and worked on editorial campaigns for designers like Calvin Klein, Jil Sander and Giorgio Armani. Lauded as a true visionary of the industry, hairstylist Eugene Souleiman will grace Australia’s shores in June for a rare appearance at Hair Expo Australia, where he will take stylists through his unique approach to cutting and styling during a masterclass in partnership with Mizutani Scissors. Joining the stellar line-up at Hair Expo 2017, Hollywood colourist and social media superstar Guy Tang will return to Australia on the Olaplex World Tour, following his celebrated appearance at Hair Expo 2016 in Melbourne. The
illustrious Scumbags of Rotterdam, the Schorem Barbers, will showcase their unique approach to classic men’s barbering in partnership with Reuzel and Haircare Australia. Aussie hairdressers will also get the chance to participate in intimate workshops with hair legends Mark Hayes and Edward Darley of Sassoon who will lead three exclusive technical skills workshops, limited to just 12 people and reality television star Tabatha Coffey will take four roundtable classes limited to just 12 people where she will consult on key business considerations from staff motivation and leadership to how to best use social media to reach the right customers. www.hairexpoaustralia.com Hair Biz Year 11 Issue 3
DELORENZO CELEBRATES 30 YEARS 2017 marks 30 years in the Australian haircare industry for De Lorenzo; a company proud to provide uncompromised quality. Remaining fiercely proud of their core philosophy for hair health, providing natural, sustainable haircare solutions alongside educational programmes to aid the growth and development of hairdressers, De Lorenzo has grown from its early roots in the Delva brand, to be a multi-million dollar success story. And what’s ahead for the distinctly Australian brand? “Our philosophy will not change. We are Australian made. We are committed to the ethical manufacture of natural-based products that contain no animal ingredients and our products are focused on the health of the scalp and the hair. Our Research and Development team continues to explore technical innovation, new ingredients and the needs of the hairdressing industry both here and overseas. We will both refine and expand our range to meet the demands of the future.” Anthony de Lorenzo, Joint Director www.deorenzo.com.au
TRACEY HUGHES DELIVERS SHOW STOPPING PERFORMANCE AT IBS Global educator, Tracey Hughes, shared the secrets of capturing timeless beauty with the latest in hair trends at the NYC International Beauty Show. Presenting on the Main Stage to a jam-packed crowd, Tracey dazzled the crowd with her creative presentation receiving a roaring standing ovation from a tough New York audience. With a holistic approach to beauty with stunning hair and striking fashion, Tracey presented 8 models. Focusing on the art of technique, Tracey has the rare ability to produce the highest quality work, set trends and fully engage an audience. That in itself is a fine art indeed!. www.traceyhughes.com.au
GREECE IS THE WORD Hooker and Young share Schwarzkopf Professional’s smart blonde message around the world. International show and seminar favourites Hooker & Young continue their European and World BlondMe tour for Schwarzkopf Professional and take their Made in England meets BlondMe on the road from Europe to Australia this is one BIG roadshow! Just returned from Greece, Gary and Michael were inspiring, training, demonstrating and wowing their audiences with cutting, colouring and styling work. With two fully sold out auditoriums of Schwarzkopf salon owners and teams in both Athens and Thessalonika, where Hooker & Young took their own brand of accessible, engaging hairdressing. Recently wowing the crowd at our own Hair Biz Forum, the duo will now head to London to open the show, presenting to thousands for Schwarzkopf Professional’s Essential Looks Global Launch in London this year. www.schwarzkopf-professional.com.au
HAIR EXPO POP UP DELIVERS SUCCESSFUL DEBUT IN MELBOURNE Held for the first time alongside Beauty Expo Melbourne (formerly known as Salon Melbourne), the education-driven, pop-up-style event was designed to provide a taste of Hair Expo Australia for those who cannot make the main event in Sydney this year. Over the course of the weekend, there were more than 5,000 visits by hair and beauty professionals to the Melbourne Convention and Exhibition Centre (MCEC) for the event, which provided an opportunity for Victorian professionals to connect face-to-face with suppliers and learn about the latest product trends and technologies in the hair and beauty industries. Highlights included demonstrations from Caterina Di Biase, Kobi Bokshish, Uros Mikic, Joey Scandizzo and Marie Uva; business education from Julie Piantadosi, Justin Herald and Kate Engler and a continuous schedule of education on the Pop Up Main Stage. www.hairexpoaustralia.com 22
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TONI&GUY LAUNCH NEW DRY STYLING MENU Toni&Guy are excited to announce the launch of their new dry styling menu which boasts quick dry styling services that you can now pick and choose from and be styled to perfection in 30 minutes for your next event. The Fashion Fix menu boasts 24 key dry styling looks from bouncy blow-drys to statement up-dos with a new offering of intricate braids. The nine new looks offer a wide variety of styles for any occasion. Whether is a party, festival, wedding or even just for the fun of it, the new menu has a style to fit all client needs. www.toniandguy.com.au
ENTRIES ARE NOW OPEN FOR THE DE LORENZO 2017 NOVACOLORIST OF THE YEAR AWARDS This photo-based competition gives hairstylists across the nation the opportunity to showcase their creative talent and technical skills. Entrants must use the Novacolor range and provide a detailed list of the De Lorenzo products used to achieve the final look. The categories available for this year’s participants are Novacolor Creative, Novacolor Avant Garde and Novacolor Men’s; open to all hairdressers and barbers, and Novacolor ‘Rookies’ (with less than 3 years’ experience in the industry). Entries will be judged on colour selection, technical skill, composition and the overall aesthetic look. A winner will be chosen from each category. From this, the 2017 Novacolorist of the Year winner will be selected. Each category winner will receive a $500 travel voucher and a colourists tool pack valued at over $250. The Novacolorist of the Year winner will receive: A De Lorenzo certificate and trophy, window transparency for the salon announcing the winner and a beauty press PR drive announcing the winner. www.delorenzo.com.au
EVY PROFESSIONAL IQ-ONEGLIDE IS AUSTRALIA’S MOST INNOVATIVE STYLING TOOL She’s the styling superstar that not only straightens hair to sleek and silky perfection, infusing it with hydration and moisture to leave it looking super shiny and healthy, Evy Professional’s iQ-Oneglide Styling Irons are also the 2017 Australian Hair Fashion Awards WINNER of the Most Innovative New Styling Tool award! Showing that it can happen for ‘smaller’ brands, the styler was judged a winner of the coveted award by a panel of Australian Beauty Media, due to the OneGlide’s consistent performance, design, user-friendliness, functionality and value for money. www.evyprofessional.com
FELLOWSHIP FOR BRITISH HAIRDRESSING ANNOUNCES NEW PRESIDENT The Fellowship is delighted to announce that Karine Jackson has been appointed as the new President; a tenure that runs from April 2017 to April 2019. Karine is the third female President to take this esteemed role. A popular choice for President, with a unanimous vote from the AGM, Karine brings a multitude of skills to this role: business owner, visionary and creative talent in her own right and of course her own brand of energy. With a passion for taking the highest levels of education, inspiration and connections to The Fellowship membership that is formed of top hairdressers in Britain, having just completed a two-year role as Chancellor, Karine is an ardent advocate for British hairdressing and this passion comes through in all that she embraces. www.fellowshiphair.com
INTRODUCING CHAD WIJAYATILAKE PUREOLOGY is delighted to announce Chad Wijayatilake as Australia’s premiere PURE Artist. Based at two of Sydney’s most acclaimed Salons - A&H Salon in Newtown and District Salon in Surry Hills - Chad is an expert cutter and colourist with an avid interest in beauty, fashion and visual style. Propelled by a passion for life and his craft, Chad is a celebrated educator who inspires colleagues and clients alike, with boundless positivity and creativity. He has collaborated with acclaimed Australian Designers including Anthony Capon and Dion Lee, and his expert hair care and styling tips have featured across an array of leading publications. “I am so excited to be appointed as a PURE Artist! I am passionate about colour and PUREOLOGY is dedicated to beautifying colour-treated hair. The gentle, AntiFadeComplex formulas create ultimate colour endurance and brilliant shine, and my clients adore the aromatherapy-inspired scents. I love PUREOLOGY’S high-performance products, 100% vegan philosophy and environmentally conscious packaging... what’s there not to love?”
AQUABACI ANNOUNCES DISTRIBUTION IN WA WITH ULTIMATE SALON SUPPLIES Australian company AquaBaci, home to the incomparable Evy Professional thermal styling tools, is thrilled to announce the appointment of Perth’s Ultimate Salon Supplies (USS) as their official AquaBaci partners servicing WA with all the AquaBaci brands. This partnership comes at a very exciting time for CEO Tracey Bazzano Lauretta and the AquaBaci team, following on from the announcement of the talented Sam James-Cockayne as the new Creative Director of Evy Professional and preceding the launch of brilliant new tools and further global expansion. www.aquabaci.com.au
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HAIR BIZ Forum 2017
By Kym Krey
Held once again in Brisbane in March and now in its 7th Year, Hair Biz Forum did not disappoint with a full day of education from some incredibly talented international teams complimented by business expertise and iconic interviews. Unlike any other day on the Australian Hairdressing Calendar, Hair Biz Forum annually pulls out all of the stops for over 350 business owners, mangers and industry trailblazers, all coming together for networking, learning and generally just enjoying this uniquely exciting full day event. Following arrival tea and coffee, Master of Ceremonies, Paul Frasca, welcomed the excited crowd, giving a rundown on the day’s events. First up, Matrix General Manager, Alishia Smart conducted a panel interview with The Cool Kids in The Playground-The Matrix Playground, that is.
THE COOL KIDS IN THE PLAYGROUND
Sponsored by matrix Alishia introduced the team of in-demand Matrix Educators who travel the globe inspiring and educating stylists and colourists on behalf of the brand. With each quite unique in their approach to business, the group shared their knowledge, their learnings and their mindset to the approval of the crowd. Matthew Johnson, Owner MJ Hair, Adelaide Matthew explained how he has created a very unique and flexible business. “I needed to make my business less complicated to allow me to do more of the things that I want to do. My business needed to support my goal,s not get in the way of them. The business now only opens 4 days a week, Wednesday to Saturday, with late nights Wednesday, Thursday and some Fridays. My staff love having a 3 day weekend every week but to allow that, it’s hard core for those 4 days!” The changes to the business’ as a result of implementing the new trading hours has been incredible. Wednesday is now our busiest day of the week and Saturdays aren’t as busy as they used to be. Our wage bill is lower because we save
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some wage costs by not opening on Tuesday so it’s been a great success.” Jenni Tarrant, Owner of Bond Hair Religion Sharing her philosophy around client care, Jenni shared: “The biggest thing that I think people crave is to be heard. If you actively listen to people, repeating what they’re saying in your mind, your consultations will improve, your relationships will deepen and your business will grow”. One of our greatest successes has been our client loyalty program, the Big Wig club. Through this initiative, 98% of clients rebook for at least 1 year in advance. We also have a Big Wig film night where we invite Big Wig members & their partners, serving drinks & nibbles on arrival, then watching a new release blockbuster movie. Our biggest turnout so far was 500 people! On another lovely note, I just celebrated 30 years with one male client. The relationships built in this industry are incredible.” Adam & Nicole Ciaccia, Axis Hairdressing, Canberra “Systems and processes are key” says Adam, “we are constantly looking at how we do things
and looking for ways we can evolve. Structures are vital and staff need to understand what is flexible and what is not flexible. Part of our structure is flexible working arrangements and we actually give our stylists every 2nd Saturday off! Everyone thought we were crazy initially, but we recognized that in Canberra, so many stylists left the industry for the public service to achieve work life balance. Hairdressers just don’t get Saturdays off and we saw that this was hurting us, so, with their input and collaboration, we made that decision.” On implementing a major change in their colour policy, says Nicole: “Dario Cotroneo told us about this idea and it was such a bold idea. We were finding that, with 14 chairs constantly booked and colour being such a huge part of our business, 1 in 4 colours would turn out to be a colour correction but most of these had not been allowed for in the appointment schedule as clients had not been completely forthcoming when booking their appointment. This was causing havoc in how our days ran and often resulted in chaos, so we decided to make a change.” “We now insist that everyone who wants to become an Axis colour client needs to be interviewed and this is a cost-free interview to consult, discover, prescribe and clarify. Adam’s wife Michelle is almost completely booked out
every day conducting these interviews, where she’ll tell them what they need, what it will cost and the home care maintenance required. Then they get a goodie bag to take away with samples and chocolates. Of course, they use the samples before their visit so on the day, retail is easy. If they want to make an appointment to proceed with the colour service, they pay a $100 deposit to secure that appointment.” “The best part is that clients feel like it’s a really big deal and staff are less stressed because they know that a bomb isn’t going to go off at work that day!” Simone Lee, Simone Le Creative, Perth As a Hairdresser, Makeup Artist, Trichologist and Educator, Simone has such a diverse career and wears many hats. “I teach my staff to express themselves in a constructive way. We build our team based on trust and, being inclusive”. Alishia asked: “How do you sat motivated when you’re changing hats so often?” “I’m actually a naturally curious person so my curiosity keeps me motivated. Years ago, I took a direction to specialize in Hair Science but I’m also a very creative person. When I’m working on a film set, I’m not just looking at the hair, I’m also interested in the lighting and how the lights will hit the hair. There are so many elements which fascinate me”.
Paul and Marie Ricupito, De Barge Hair & Café, Victoria Marie: “Rebooking is a primary focus of our business. We see it as our duty of care for our clients to rebook them. We all go to the Doctors, right? We walk out and the Doctor says:” Book in another 2 weeks}, so that’s exactly what we do!” “We book our clients for their next 3 appointments which means that our rebooking sits at 91%. We have 2 coordinators who are very well-versed on exactly how this should be done and they ensure that the client doesn’t only rebook once, they rebook 2-3 times. Even our male clients will rebook for a whole year. They know when they want to come and they get annoyed when they can’t get in when they want! Why did they decide to combine a salon and café? Paul: We were waiting for a space in this particular area for a long time and when one finally became available, it was only seven metres wide, but it was forty metres long! I just thought that would never work and that we’d have to wait for another site to become available. Then, while I was driving home, I had an idea. What about combining a salon with a café? So, our café seats 50 people and instead of walking in each morning smelling chemicals, we smell coffee and toast! Plus, around 60-70% of our clients purchase from the café. It’s a win-win and it’s been a huge success for us.
additional service has seen an average of $100 increase in price of all colour services but the benefits to the clients are enormous. We now believe in this so much that it is factored into the cost of every colour service in the salon”. “Also vital to our success is our philosophy around home car after colour services. Using the correct product is part of the proper care of coloured hair and we are responsible for giving that to them so our staff are educated to share their knowledge and recommendations with every client.” And…..How do so many big personalities work so well together in the Playground? Says Matthew Johnson: “Matrix have a ‘no asshole policy!’ Everyone is there for the same reason, to create something extraordinary and they are all just so willing to give, so there’s no competition”.
CHRISTOPHER DOVE & JOHN SIMPSON INTRODUCE COCRE8 Sponsored by L’Anza
Marie: To be consistently successful over a long period, you must ensure that you roll out the red carpet for every client, not just new clients. Paul: Your staff need to understand exactly what you want them to deliver, so to help them experience premium service and know what that was like, I took the entire team to a Melbourne Day Spa, which cost me a bomb, but I was investing in my team’s knowledge, understanding and development. Mel Corthine, Stevie English Hair, Sydney “I noticed how much waste there was in this industry. One of our core values is sustainability and our clients love our focus on this as well. It’s become a key aspect of our marketing”. “An important recent innovation for the salon has been the new plex products. This has simply revolutionized our business, allowing us to really push the boundaries with what we do. The
The incredible duo, Christopher Dove and John Simpson from the USA charmed and delighted the crowd, winning themselves a room full of devotees by the end of their presentation. Introducing their education brand, CoCre8, the pair explained: “CoCre8 is a brand of education like no other. It’s non-manufacturer driven Hair Biz Year 11 Issue 3
keep her fringe and grow out her length very comfortably. What an absolutely delightful pair! So warm, so generous, so willing to share their knowledge, and so…. hilarious!
ICON INTERVIEW ANDREW O’TOOLE INTERVIEWED BY LEE COHEN
education. It’s intense, it’s informative, it’s raw and it’s real! It’s education which drives you to generate profit through inspiration, taking you on an educational journey which will enhance your thought process and enlighten your approach to hair as a craft and art form.” Showcasing his philosophy around placement of colour for striking effect using L’Anza Colour, John explained: “A light is only as strong as the dark that sits beside it. You can’t have light without dark and not dark without light”. Models featured looks with deeper contours of raspberry blended with bolder copper as an interesting way to add texture. Others showed blue sitting next to violet, sitting next to teal, sitting next to magenta for an incredibly bold yet beautiful result. To achieve pastel tones, the boys used direct glazes buffered with conditioner, which were ideal on porous ends where we often get too much colour uptake. Demonstrating how to transition from a bob shape to longer length, Christopher used a razor to soften and blend a heavy fringe into length, removing the disconnection. He then worked through in vertical radial sections using the same razor technique, softening, breaking up the heaviness of the previously solid form with softer, moving layers. This allows the client to 26
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Sponsored by HairBiz Andrew O’Toole is one of the world’s most in-demand hair photographers working with leading hair stylists such as Angelo Seminara, Trevor Sorbie and Errol Douglas. His work has been published in international editions of Vogue, Harpers Bazaar, Glamour, Oyster and more. Andrew explained how he grew up in central Victoria in a town called Maryborough on a farm with sheep and horses. “I hated where I grew up. I felt very isolated, like I was in a twilight zone. I knew there was a whole other world out here so I convinced Mum and Dad to send me to boarding school”. “When I left school, I wanted to go to Melbourne to study. I started getting my pilots license, doing work experience at the RAAF base, because I wanted to be a fighter pilot. My eyesight, however meant that was not to be. I then went to university and began studying criminology, finishing with a degree in law but wanted to travel. I picked up a camera, travelled to Nepal and India and thoroughly enjoyed taking photos of everything I experienced. My Uncle offered for me to come and work with him as a photographer, which meant throwing in my law degree. My parents weren’t happy with that decision at all!” “I soon realised that in photography, all the big stuff was happening overseas, so that’s where I wanted to be. I worked with a guy who actively pushed me in the deep end so that I learned. He was shooting planes for Qantas and commercial projects. When I arrived in London eventually, I applied those techniques and skills to the work I was doing there. My ‘big break’ came when I was assisting on an Umberto Giannini photoshoot and he was my first big client. Umberto was not happy with the results of the photographer who had been hired. He decided to take the shots himself and asked me to just set up the lights. I took a few shots and he liked what I did so I ended up shooting that whole day and the next!”
What advice would you give a hairdresser wanting to create the perfect image? It’s a massive transition from being a great Hairdresser with a big clientele who usually wants things to be perfect, to being someone who can translate their skills to the screen or to images. Also, it’s important to remember that a great shoot is made up of a Stylist, Photographer, Makeup Artist, Hairstylist and Model and all elements have to be excellent. You can’t do it all on your own Who was the most extraordinary Hairdresser you’ve worked with, so far (apart from myself, of course!)? Eugene Souleman; he was the most amazing person to work with. What work are you most proud of and why? My greatest personal satisfaction is helping someone grow. If I’ve got feedback like: “This has changed my whole business or my whole life, I’m incredibly moved. I’ve had situations where clients have said “We’ve actually saved our salon because my people now have confidence in what they’re doing and are listening and responding. The salon is transformed! I can also get that kind of feedback from models. A photoshoot is all about seduction. I still find it quite bizarre. Models turn up and you have a very intimate interaction, there’s a sense of control and release. The model gives you their trust and afterwards they’ll often say ‘No one has got a photo of me like this before How did your involvement in the product range, Eleven Australia come about? I was in Australia, working with Joey Scandizzo, doing an editorial shoot in Sydney for a magazine. We had a conversation about product on the plane back to Melbourne, saying “Why don’t they do it better?” Well, after a few more beers, we thought “WE can do it better!’ After we sobered up, we still thought there was a gap in the market and an opportunity. It’s easy to see what people are doing well and what they’re not doing well from an outside perspective sometimes. How did name eleven come about? When our first product was first delivered, Miracle Hair Treatment, it had 11 benefits. When we wrote out the name, everyone thought it was really cool- so it stuck!
What’s in store for Andrew over the next few weeks? Until June, it’s crazy! On a typical week, I’ll fly to Milan at midnight, wake up and do a shoot for a Sicilian company the next day, jump on plane that night to London, have an early breakfast before getting straight into a shoot starting at 8am. I’ll shoot 5 days in a row, up at 6am, on the set by 8; finish a production meeting at midnight, and try to fit a few beers in somewhere!
SUSTAINABLE SALONS AUSTRALIA
On his quest to revolutionize the hair world and teach an entire industry how to become sustainable, Paul Frasca of Sustainable Salons shared his enormous knowledge with a fascinated crowd, speaking all things environmental. Paul explained how SSA can collect up to 95% of a salon’s waste to be used toward recycling projects and 100% of all proceeds from recycling salon waste are donated to charitable organizations helping humanity. In fact, when SSA can recycle and sell salon waste metals, 1 bale can feed 200 homeless people!
Thank you on behalf of hairdressers, for taking Australian Hairdressing seriously and helping them become established globally. I really think you have had a massive influence on many careers and the industry in general.
HOOKER & YOUNG
Sponsored by Schwarzkopf Professional
Colour Technician of Year, North Eastern Hairdresser of the Year and nominated for British Hairdresser of the Year multiple times! The show opened with a presentation of models depicting an interestingly textured colour technique. “We found ways of pressing colour onto hair, rather than painting. It gives a more ‘patchy’ result like when using printing blocks. As we developed this technique, we would use
sticks or other random tools, just to explore different textures and see what was possible. We just found that this was a really nice way to get creative with hair”. The boys spoke about the need to really come up with something unique when they knew they were coming to Australia. “You guys really know what’s going on in terms of technique and fashion. We know we need to have our act together when we’re presenting to Australian audiences! We really need to come up with something very different for you!” Sharing their experience on the TV show- ‘Second Chance Salon’, Michael and Gary explained what they most loved about being part of such a wonderful production. “People get to experience the very best version of themselves by having a full makeover and throughout the various stages of the show, viewers get to hear about their story. Often, the people featured will be off to something special and you see the transition, right before your eyes. It’s amazing! One of the challenges of travelling as a hair artist, however, is being stopped at customs with bags full of high heels and wigs! That always gets a reaction and a few strange looks! Some countries are quite OK with it but others are not happy at all!” From there, it was all about long hair as they used padding and back-brushing to roll long hair under and into a faux bob look. Jumbosized doughnuts were used to create a long tube in the hair, purely as padding for hair pieces that would be attached over the doughnuts later. Tiny pencil-sized tongs were also used just through the mid-section, leaving roots and ends out, then brushed out and softened into beautiful waves. A final tip from the boys? If you’re looking for volume, avoid straightening the hair as it will respond to your backcombing far better if it is not smooth, so just blast dry and leave the texture wherever possible.
A few interesting facts: • 68% of our salon waste bin is metal, yet aluminum is 100% recyclable • SSA recycle chemicals, hair, metals, paper, plastics, ponytails, razors, tools & more • Every dollar donate to OzHarvest through recycling provides 2 meals for people in need. SSA donated over 4000 meals just by recycling salon metals and paper. • Hair Booms, made from hair clippings we’d normally discard are ideal to soak up oil spills • SSA is funding a university student to research hair and the recycling of hair for the first time. • Hair has several uses in construction and could be the most renewable resource on the planet. • SSA collected 10 000 ponytails in 2016 mainly for charities to assist children suffering with alopecia. This is a truly powerful initiative with a real opportunity to create change in the world. get behind this, folks!
MIA DE’VRIES INTERVIEWED BY LINDA WOODHEAD
Sponsored by HairBiz ON SOCIAL MEDIA: How have you achieved the numbers you have in such a short space of time? I started on FaceBook in 2010 and actually, when I got there, I was about 3 years late and I was playing catch up. I’m not a tech savvy person, I just recognized that this was important for my business. What kind of content were you posting in those early days and is it different to today? Yes, back then, it was mainly celebrity hair Hair Biz Year 11 Issue 3
Underground Media to create specific tiles for me. She’ll make me an image, which says ‘emerging colour package’ or something similar.
images but when we started posting images of our own work, things really took off! These days, video is trending more and certainly gives a higher level of interaction. Videos would be king, then images, offers and promotions and finally, articles in that order. We mix up our feed a little bit. We’ll load a few pictures of beautiful hair, then maybe special offer or a service we want to sell, etc. Something we noticed that is very interesting, is that if we get a lot of likes for a particular image, the next week, we’ll get a lot of people coming in asking for that look. We always know the things that trend very heavily for us and the number one topic is going from black to blond. One such post was shared over 10,000 times and was viewed by 6 million people! That clearly polarizes people and really gets attention. How does that actually get people onto the salon for commercial success? My social media pages are a virtual diary of my salon, so you’ll see a mix of everything we do. Clients or followers can see the quality of hair they’ll walk out with, they’ll meet my team, they’ll get a taste of the salon and our personality before they even visit us so they feel very comfortable- like they’ve known us for quite a while. We’ll also get personal requests for individual stylists based on social media posts. They’ll call and say: “I want to book with Hayley. I saw her on insta!” Another fun thing we do is to encourage clients to take a selfie in our crazy hot pink flamingo bathroom. It’s become quite a ‘thing’ now with clients posting: “I made the wall!” We love it! It hasn’t all been plain sailing though. We haven’t had a great deal of success with paid ads, despite having tried several campaigns. One thing we have learned, however, is to change our Facebook ads every 72 hours for best results. Are there better times to post to maximise engagement? Well, definitely not on a Sunday! Everyone has a life, I guess, so Sunday posts fall flat. Mornings are better. We find that people check their social media feeds first thing in the morning then again at lunch and then in the evenings before bed. Have you ever considered having someone else do your postings for you? No. This way, I have control of everything that happens. I have worked with Hayley Mears of Six 28
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So, you feel that a social media presence is essential for salons these days? Oh absolutely. We don’t have a choice on whether we do social media. The question is how well we do it. I believe that your website is your professional look, whereas your social media is fun. It has a very different energy about it. In our industry, we can have heaps of fun with our social media whereas I know friends who are in professional services like law and they don’t have the license to have as much fun as we do. So how do you manage negative feedback? Well, when you get bad feedback, that’s something you need to be aware of. It exposes us but it’s how you respond that can determine whether a potential client will like or dislike you. If a client says something nasty how do you respond? I just cry and get over it, really. We need to tread very carefully here. Your answers need to be very professional, unemotional and definitely not retaliatory or sarcastic! If you don’t like having to deal with negative reviews, then turn your reviews off. Final piece of advice? I would say to be consistent in your brand and make sure that what you’re posting is inspiring. You need people to see your posts and think: “I really like that. I want to come in and try that out”. And if you want results, you’ll to commit time in your day to ensure you have a lot of content and that the quality of your content is good. And definitely only post your best work!
THE BARBERS ARE BACK! (BUT NOT LIKE YOU’VE SEEN THEM BEFORE!)
Sponsored by Wahl Our favourite Barber Extraordinaire, Lance Liufau, of Top Shelf Barbers and Barber Shop Magazine fame took to the stage to close the show- and this year, he did something completely different. Instead of the 6 singing Barbers the crowd expected to see, Lance featured 3 talented female Barbers, whom we felt deserved
the spotlight for their dedication to their craft. To kick off the segment, Lance recited a poem he’d written specially for the occasion, to voice his support for his female colleagues who, he believes, have a harder time than men navigating their way through such a male dominated industry. The talented ladies on stage dazzling us with their fades and hair art were Samantha Jade, Lani Pickering and Amanda Quade- definitely 3 gals to watch! Lance spoke on why the industry is seeing some amazing, young emerging superstars and how he feels social media has allowed new barbers to progress very quickly. “You can watch a tutorial on your smart phone from anywhere and access to this level of education has allowed barbers with only a couple of years’ experience to have the confidence to get on a stage and educate. Special Thanks to Cameron Jane Make Up Design, Official Make Up Partner for Hair Biz Forum. All in all, a spectacular day of learning, laughing and networking with rave reviews all ‘round from our biggest crowd yet. It’s official. HairBiz Forum 2017 was a roaring success!
OTS TEAM H S T O H 7 201 IVE AT... L G IN R A E P AP
t x e N
1 JUNE SUNDAY 1 RBOUR THEATRE A RE DARLING H AL CONVENTION CENT N IO T INTERNA 0.00PM 7.30PM - 1
Featuring Cherie Falco Anthea Allen Dion La Bella & Idy Duong
mocha publishing is proud to present…
HOT SHOTS EXPOSED!
‘EXPOSING THE TALENTS OF THE 2017 AUSTRALIAN HOT SHOTS TEAM, THIS SHOWCASE BRINGS YOU A COLLABORATION OF AWARD WINNING INDIVIDUALITY, FORECASTING HAIR FASHION AND VISIONARY EXCELLENCE THROUGH THE EYES OF 4 RISING STARS. WITH PRIZE PACKAGES WORTH OVER $20,000 PER TEAM MEMBER, AND A STAY IN THE INFAMOUS HOT SHOTS HOUSE, THE HOT SHOTS INITIATIVE HAS BEEN RUNNING NOW FOR 6 YEARS AND THROUGH SPONSORSHIP AND SUPPORT, EACH TEAM MEMBER HAS GONE ON TO GREATER THINGS IN HIS OR HER CAREER. THE 2017 HOT SHOTS TEAM HAVE ONCE AGAIN BEEN INVITED TO APPEAR ALONGSIDE 7 OTHER TEAMS TO PRESENT THE 2017 GEN NEXT GALA.
Tickets available now at www.hairexpoaustralia.com
CHANGE IS COMING...
HAIR BIZ Forum
...WATCH THIS SPACE
AHIA WINNERS ANNOUNCED
4th Annual Australian Hair Industry
AHIA 2017 Winners
Bond Hair Religion Brett McKinnon
Linda Woodhead Will Fennell
A record crowd of over 500 guests celebrated in style in the Grand Plaza Ballroom at the Brisbane Convention and Exhibition Centre at the 2017 Australian Hair Industry Awards (AHIA) Gala Dinner. Following arrival drinks and entertainment by Puzzle Dust Glow Show, resident MC Mr Will Fennell, guided the evening’s festivities with finesse and charm introducing each individual presenter representing their respective company for this multi-sponsored event.
“Each year we see such a high calibre of entrants and the gala dinner is a combination of celebration & entertainment that I feel honoured to be a part of.” ~ Linda Woodhead
Winners were announced in 22 categories including recipients of the 2017 Special Recognition Award – Sustainable Salons Australia and 2017 Vidal Sassoon Humanitarian – Brett McKinnon. The AHIA Hall of Fame Award was presented to Andrew O’Toole following a heart felt video compilation of congratulatory messages from Errol Douglas MBE, Angelo Seminara, Joey Scandizzo, Frank Apostolopoulos and Lee Cohen, In just four short years, the AHIA’s have cemented their position as the only business awards in the hair industry and this year introduced online submissions and judging This resulted in almost double the number of entrants all wanting the coveted title of WINNER in the AHIA’s which are now clearly seen as the benchmark of excellence for hair salons and in Australia.
“This year we have seen unprecedented growth both in the number or entrants, sponsors and guests to the gala dinner. Being recognised for business success is something salons are very proud of and the title of AHIA Winner allows them to enjoy great publicity bringing more business back into their salons,” said Linda Woodhead, owner of mocha publishing and founder of the AHIA’s. “By going online this year, we were able to include many more judges both here and overseas. A Sustainable Salons Australia great move forward and something we are very excited about. Each year we see such a high calibre of entrants and the gala dinner is a combination of celebration and entertainment that I feel honoured to be a part of.” The 2017 HOT SHOTS team were also announced on the night following all finalists receiving their recognition trophy. The evening ended with all guests taking to the dance floor to the sounds of the band “Virtuosity” and then it was off to the afterparty at the Charming Squire Bar.
Australian Hair Salon of the Year Bond Hair Religion sponsored by mocha publishing
State Salon of the Year QLD Rokstar sponsored by Wella Professionals
Salon Director Owner of the Year Brodie Lee Stubbins sponsored by Goldwell acecpted on her behalf
Special Recognition Award Sustainable Salons Australia sponsored by Reeves & Co
Salon manager of the Year Kelcie Murray sponsored by Wella
State Salon of the Year WA/NT Revampd sponsored by HairBiz
2017 Hot Shots with sponsors
Best Barber Business Barber Boys sponsored by Wahl Australia
Salon Stylist of the Year Leslie Henshaw sponsored by Matrix
Best Marketing Woohoo sponsored by Schwrazkopf Professional
State Salon of the Year SA Orbe North Adelaide sponsored by Matrix
National Wholesaler of the Year Salon Hair Care SA sponsored by Affinage Professional accepted on thier behalf
Salon Design Edwards and Co sponsored by Aqua Baci
Mel Corthine accepting Lousie Willimasonâ€™s trophy for Junior Apprentice of the Year Sponsored by Redken
Salon Team Elysium Hair Brisbane sponsored by Lâ€™Oreal Professional
2017 AUSTRALIAN HAIR INDUSTRY AWARDS WINNERS THE AUSTRALIAN SALON BUSINESS OF THE YEAR Bond Hair Religion Junior/Apprentice of the Year Louise Williamson, Stevie English Hair Salon Stylist of the Year Leslie Henshaw, Next Hair Salon Manager of the Year Kelcie Murray, Dare Hair Business Director/Owner of the Year Brodie-Lee Stubbins, Rokstar
Humanitarian Award Brett McKinnon sponsored by Beauty Gives Back
State Salon of the Year VIC/ TAS Hoopla sponsored by Excellent Edges
Salon Design Edwards & Co Best Customer Care Elysium Hair Brisbane In Salon Training Rokstar Best Marketing Award Woohoo
Best Franchised Salon Toni&Guy Newtown sponsored by muk haircare
State Salon of the Year NSW/ACT Bond Hair Religion sponsored by Manhattan Couture
Salon Team of the Year Elysium Hair Brisbane Best Barber Business Barber Boys Best Franchised Salon Toni&Guy, Newtown Newcomer of the Year Tigerlamb Portside State Salon of the Year NSW/ACT Bond Hair Religion State Salon of the Year QLD Rokstar State Salon of the Year SA Orbe North Adelaide State Salon of the Year VIC/TAS Hoopla Salon
Hall of Fame Award Andrew O’Toole sponsored by Refectocil Best Customer Care Elysium H air Brisbane sponsored by Silk oil of Morocco
State Salon of the Year WA/NT Revampd Hair Studio National Wholesaler of the Year Salon Hair Care SA Special Recognition Award Sustainable Salons Australia Hall of Fame Andrew O’Toole
In salon Training Rokstar sponsored by Brisbane School of Hairdressing
Vidal Sassoon Humanitarian Award Brett McKinnon
AHIA AUSTRALIAN & NSW/ACT Salon Business Of The Year
IT’S A RELIGION
“Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence - that will enable you to attain the success you seek.” Mario Andretti. Adopted as their mantra, this quote, from racing legend, Mario Andretti, captures the essence of Bond Hair Religion culture and outlines their key to success. Australian Small Employer of the Year, Australian Business Owner of the Year and now, for the second time, AHIA Australian Salon Business of the Year, Bond is a proven powerhouse, being recognised at the pinnacle of business performance both within and outside the hairdressing industry. When a business achieves at this level so consistently over a sustained period of time, you can be sure that something very special is going on and whilst we’ve covered many of this team’s honours and accolades, we couldn’t let this opportunity pass us by to learn even more. As your AHIA 2017 Australian Salon of the Year, we know you want to know what makes these dynamos tick, so we’ve taken a closer look inside the day-to-day life at Bond Hair Religion to uncover the secrets of their unbelievable success. First up, of course, is the selection of the highest quality candidates to join the team. Bond crew members are recruited carefully to ensure each one is driven by an internal desire to be the best at what they do and value teamwork so highly that there is never a diva in sight! Guidance and direction is also paramount and fearless Bond Leader, Jenni Tarrant, models 36
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a business and life approach of the highest standards. Her leadership skills and ability to communicate allow her to direct her team’s professional dreams and desires with laser focus on organisational goals that also naturally align with their own personal goals, creating powerful shared values and a strong sense of purpose.
“Bond Hair Religion was up against the best of the best nationwide, and it was a complete shock to win.” With a vision to be passionate, innovative, creative, consistent, excellent and known, an appointment at Bond is a true ‘experience’, never just a haircut. Consistent winners at both State and National levels in training, leadership, customer care and business acumen, with 5-star average online reviews across all platforms, Bond earns their unmatched reputation every day, hour after hour, by treating every individual guest as the most important person in their day.
Understanding the need to give back, the salon invested over $26,000 in the last year on complimentary services to pamper clients on their birthday, as well as hosting their annual VIP Big Wig event, which treats loyalty club members to a red-carpet experience and screening of a new-release blockbuster movie with drinks and canapes on arrival to ensure they feel like the celebrities they are to the team. Big Wig members are clients who have attended the salon at least every six weeks, for a minimum of two years and, as well as their complimentary shampoo and blowdry in their birthday month, they also receive priority booking on the salon’s cancellation/waiting list. Most, however, book well in advance, with many clients securing their preferred appointment times up to 18 months ahead! And this will melt your heart… ….’Senior’ Big Wig members enjoy extra special care with those aged 90 or older invited to enjoy a weekly blow dry/set and, should they find themselves in hospital for an extended period, the team will even visit the facility to do their hair and help them feel better. Now that’s care in action! With their client’s physical comfort and relaxation top of mind, salon fitout and design is an important consideration. Intent on creating the physical environment to take them into the future, the salon underwent significant recent renovations, now featuring 18 stations divided into cutting and colour areas, new
flooring and ceiling and a revamped reception and retail area to create a more modern and visually appealing space. Avid guardians of the environment, Bond recycle all chemicals, hair, metal, paper, plastics and tools through Sustainable Salons. A former winner of the ACTSmart Business Sustainability Award, they were recently reaccredited by the ACT Government as a leader in environmental practices, reflecting their commitment to recycling, reducing waste and reducing their footprint. You’ll no longer find fluorescent lighting or paper based forms, with these replaced by LED and online options and if you have an old handbag you no longer use, the team will gladly re-purpose it, fill it with essential items and donate it to homeless and women in refuge accommodation under the Share the Dignity program- along with the 300 they’ve already distributed! So, how have Bond managed to nurture such a committed, high performing team, you ask? The answer is continual investment on many levels. From fortnightly team meetings where staff share ideas and learnings, discuss training opportunities and refine their processes, to the massive financial investment in developing each stylist’s professional, creative and personal skills to the opportunity to crew at major industry events like MBFW, photo shoots and the Australian skills forum, team development is a critical priority. When a junior team member graduates to senior stylist level, the salon pays for a Gala Night to showcase their skills in cutting, colouring and styling, complete with models. Friends, family and educators are invited to celebrate this significant event in their career in glamorous style. The entire team even enjoyed a Pacific cruise together! Definitely a costly investment, but according to Jenni, the return on that investment is their consistently high client feedback and their ability to work like a well-oiled machine each and every day. But beneath this thriving business beats a heart of gold, with the team being active champions of those without a voice, raising over $40,000
for Bravehearts and Lifeline just in the last 12 months. To achieve this, Jenni climbed Mount Kilimanjaro in Africa, paying all expenses herself to ensure that every dollar raised went directly to the people who needed it most. As a result of Jeni’s heroic efforts, children of sexual abuse will have counseling with qualified psychologists and Bravehearts will visit schools to educate children on what is appropriate with their bodies. LifeLine Canberra will take $20,000 worth of calls at $26 per call helping hundreds of people cope with mental health issues and suicide prevention. That’s an incredible ripple effect from the efforts one one incredible woman and her team. When asked how the idea of climbing Kilimanjaro first arose, Jenni answered: At the time I conceived this idea I was clearly in need of more prescription medication! Once I completed the Kokoda Track and returned to work and family everyone wanted to know what was next. That’s when Kilimanjaro popped into my head. I think the two arduous journeys I have undertaken are quite symbolic of all difficult journeys in life – be it every day struggles or massive hurdles. The journey may be extremely challenging and seem steep, muddy, slippery and insurmountable. In the end you are stronger. You can stand at the top and look back at what you have overcome. This sense of achievement truly changes you; it helps you grow and gives you the strength to welcome the next mountain. How would Jenni describe the extraordinary moment when she reached the summit? It was surreal, overwhelming and the feeling is humbling. To take on one of Mother Nature’s beautiful masterpieces, to push yourself beyond what you could have ever imagined and conquer it…I struggle to find the words. I am changed by the strength she gave me and my life will never be the same What pushes Jenni to such physical extremes for the causes she so passionately believes in? I will push and drive myself so far outside of my comfort zone to educate and raise funds to help make a difference to the 50,000 Aussie kids
who are sexually abused in Australia every year. I have a first-hand understanding of the mental scars that are the legacy of being sexually, physically and emotionally abused. These experiences change your life forever – to never really know the feelings of innocence, complete trust, joy, safety and what it means to be a child without fear. Bond was also major sponsor for the Lifeline ‘Women of Spirit Awards, which celebrate women who have overcome adversity to contribute meaningfully to their community, helping to organise, judge and even present the awards on the night! What has winning the AHIA NSW and Australian Salon Business of the Year meant to Jenni and her team? “Winning 2017 State Salon of the Year NSW/ ACT along with 2017 Australian Salon Business of the Year is incredibly overwhelming. To be a part of an industry that supports each other to grow in all facets is something to be extraordinarily proud of. Bond Hair Religion was up against the best of the best nationwide, and it was a complete shock to win. I am truly humbled by those who support all I do and thankful to those whom I lead.” And what’s next for the talented and oh-socommitted Bond Hair Religion team? From a community perspective, Jenni is undertaking a week of silence to break the stigma associated with mental illness and promote awareness around suicide prevention. In addition to this, Jenni will be at the helm as Hair Director for FashFest in Canberra, in between shooting creative collections and presenting on behalf of MATRIX Australia. With such an extraordinary leader, bringing to life an extraordinary vision with the support of an extraordinary team, we can clearly see why Bond Hair Religion is so…… extraordinary!
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AHIA 2017 Hall Of Fame
PORTRAIT OF AN ICON
The 2017 AHIA Hall of Fame recipient is quite possibly the most recognised and awarded photographer in the hairdressing industry both here in Australia and internationally.
Having shot winning collections for the likes of Frank Apostolopulos Joey Scandizzo, Damien Rinaldo, Caterina Di Biase Ken Picton, Beverly C, Errol Douglas, Trevor Sorbie, Mark Leeson and Toni&Guy not to mention highly sought after photography for international fashion magazines and product companies, to a standing ovation the 2017 AHIA Hall of Fame inductee was announced as Mr Andrew Oâ€™Toole.
Hall of Fame Award Winner, Andrew Oâ€™Toole with Lee Blackett, Refectocil
An honorary video was shown to a spellbound audience, which included a body of work that is unlike any other and personal video messages from Errol Douglas, Angelo Seminara, Frank Apostolopulos, Lee Cohen and Joey Scandizzo.
A popular inductee indeed, Andrew took to the stage to make his acceptance speech, notably blown away with such recognition but well-deserved. Back in the day, Andrew after finishing his criminology degree, he started a law degree but was not particularly passionate about it. Returning from a trip to Nepal and India with a camera he had been struggling to use properly, he got talking with a professional photographer to find out more. And the rest is history. He actually kicked off his career photographing fast cars, aeroplanes and a little fashion. Thank goodness for us he discovered a whole new world shooting hair collections When he moved to London, he ran a studio in Shoreditch where Anthony
Mascolo, a team from Clynol, and Umberto Giannini came to shoot collections. “It was a boutique luxury studio and as there was only one room I had lots of time on my hands to chat to people! Soon enough I was invited to be second assistant to a photographer, and started shooting beauty.” Says Andrew. “Hair has always been secondary to the whole image and the intensity of the beauty. Whether photographing a man or a woman, this becomes the most intense relationship you can have with someone for 20 minutes. It’s amazing and it’s exhausting, quite addictive and it’s challenging too.” Known internationally, Andrew is responsible for a minimum of 25-30 collections a year with fewer in the UK and a lot more here in Australia. Most hair collections he says he treats more like an ad campaign for a company where you ask, ‘What’s the core essence of your brand?’ “If you do that well, and you represent it well then you will get the best results. “ Andrew has recently being doing more video work and find’s this area really interesting both inside
and outside the hair industry. “I love the challenge of being way out of my comfort zone but it takes so long to do – if we do a shoot tomorrow, we can retouch it a day or two afterwards. But with video it goes on for months and it drives you nuts. I’m not sure if I’m ready for the headspace it takes!” Without a doubt, Andrew is definitely the sum of every visual thing that he sees. Whether it’s graffiti he noticed while travelling, the pictures he was taking of the rain in the cab to pictures taken out of a plane. At the end of the day, Andrew O’Toole’s name is synonymous with arguably the most beautiful and award-winning photography in hairdressing. He works prolifically particularly in the UK and Australia. As well as being artistically gifted, he has the reputation of being a pretty nice guy too so all in all, who else could have possible been inducted into the 2017 AHIA Hall of Fame!
Sustainable Salons Australia with Carl Reeves, Reeves & Co
AHIA Special Recognition 2017
Each year mocha publishing chooses one stand out business or salon to be recognised with the AHIA SPECIAL REGOGNITION Award. This year, the business honoured was one that had shown unprecedented growth and success, not to mention an incredibly positive outcome on the overall salon environment and green policies. A very passionate hairdresser, Paul Frasca and a Belgian environmentalist, Evelina Soroko arrived in Australia in 2010 and after tireless research, an extensive survey and the launch of a recyclable foil, Sustainable Salons Australia (SSA) was born. Fast forward to today and SSA are a fully comprehensive resource recovery service with the ability and infrastructure to collect up to 95% of the contents of a salon’s waste bin and redirect into innovative resources. With over 1 million kilograms of aluminium foil, 500,000 kilograms of colour tubes and 400,000 kilograms of hair sent to landfill yearly, SSA are determined to solve the ever growing waste problem not to mention their collection of ponytails for Variety children’s charity, an organisation who support children suffering from alopecia and cancer. Member salons are rewarded for doing the right thing and 100% of recycling proceeds are donated to local charitable organisations that do a killer job in helping humanity everyday. The SSA concept takes a holistic approach to solving the waste problem. The business model was developed with the triple P (People – Planet – Profit) bottom line in mind encouraging social responsibility and sustainability in the salon. 40
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The Program enables the salon to achieve zero waste, supporting the business to grow within the sustainability model. By marketing the service to the salon client, everyday consumer perception of sustainability is raised to understand the problem, and the salon becomes the local ‘eco-warrior’, positively contributing to the local community.
“SSA is now Australia’s largest collector of ponytails donations for charitable organisations.” The SSA resource recovery services consist of: • A customized bin separation system for the following waste materials: • Excess chemicals from hair colour and shampoo • Hair clippings, ponytails
Paper: cardboard, product packaging, magazines, coffee cups • Plastics: used hair care bottles, bags, plastic film • Metals: aluminum foil, cans, colour tubes, razors • Any hand held electrical hair tools • Glass •Door-to-door pick up service It all started in Amsterdam, The Netherlands, where the co-founders, Paul Frasca and Ewelina Soroko met. Paul was foiling over eight heads a day and was concerned with all the foil waste the salon was producing. When they came to Australia in 2010 they went on a trip around the country. It was then that they decided to find solutions for the salon waste problem. There were no statistics on salons’ waste and recycling habits. So they decided to find out. They asked over 170 salons to bag their foil separately for a week. This resulted in their first business, Refoil, the industry’s first foil brand made from recycled aluminum and 100% recyclable. Refoil was groundbreaking because it offered salons for the first time a better choice and a real solution to the ever-growing foil waste problem. But the two could not sit still on their laurels so in 2014 they did some more research in recycling pick up and drop off systems for the salon. The report resulted in the birth of Sustainable Salons Australia.
A Sustainable Salon will never lack stories to tell their customers of how their waste is benefiting our community:• Every full head of foils recycled through SSA provides a quarter of a meal to a hungry Australian via our alliance with the OzHarvest charity. This organization rescues food and are able to serve over 400 homeless shelters and refuges in Sydney, Canberra, Melbourne and Brisbane. • The Ponytails donation initiative revolutionized how hairdressers donate and the quantity of ponytails donated to the Variety children’s charity, an organisation who support children suffering from alopecia and cancer. • Collected hair clippings are used for the hair boom project to protect the Great Barrier Reef. But also for local composting projects, Australian artists who make art installations with hair and Aboriginal communities who use hair as a primary material to make hats and other ritual dress making. • All collected plastic bags, shampoo and conditioner bottles are given a second life via the award-winning Plastic Forests. They create underground cable cover for Australia’s national broadband network. • Salon chemicals have never before been able to be collected from individual salons for recycling. SSA has formed the connection between the individual salon and the chemical recyclers. All collected chemicals are recycled back into water to be used in road works and manufacturing. • Give back to the community while utilizing your hairdressing skills - SSA give Member salons opportunities to volunteer their time
to worthy causes via a collaboration with Rough Threads, a community driven not for profit, hosting free events for disadvantaged Australians in Sydney providing them with a more hopeful future and a positive sense of self. Most recently SSA have launched similar hair cutting volunteering project with Frontyard Youth Services offering Member salons in Melbourne the opportunity to give back with their skills too. • Business Development Managers (BDMs) provide new Members with a one-hour education session on how the Program works within the salon and also how every SSA bin benefits the wider community. These installations have become a social media sensation. Every salon who joins the Program is photographed and promoted across our social media channels. • Salons are also eqipped with marketing tools to promote the sustainable business in local press, online and social media platforms. SSA believe it is not only important to walk the talk but to talk the talk too. The SSA Marketing kit and visual merchandise have proven to be an asset for many Member salons. As a result many Member salons have won local business awards, received local, industry and national press coverage plus attracted new clientele in the salon. • Reap the financial benefits - The SSA Rewards Program saves Member salons money in purchases of essential salon products such as aluminum foil and gloves for colour services, water-saving taps and eco-cleaning products. Member salons can choose what is on offer in the shop, so that they can maximize value on otherwise costly items.
The only requirement is that the product or company benefit the salon environmentally, socially or contribute to business growth. Within the 12 month awards period SSA services have made following contributions: • Diverted 42,000 kilograms of salon metals waste from landfill, resulting in 24,000 meals for our community’s most vulnerable • SSA is now Australia’s largest collector of ponytails donations for charitable organisations. We have collected over 10,000 ponytails in one year alone, which can make 500 wigs for children with cancer and alopecia. • 3 tonnes of hair collected to assist in oil spill clean up efforts (hair booms) • 18,000 kilograms of plastic has been diverted from landfill for second use • By recycling tools, we prevented toxic heavy metals from leaching into the environment • 2 tonnes of excess chemical waste has been collected and recycled • Recycled over 7,200 kilograms of paper • We saved enough water to fill 96,200 baths; recovered enough energy to power a TV for 88,665 days and saved the same amount of Co2 as a return trip from Sydney to London. For further information on getting your salon involved contact Sustainable Salons Australia www.sustainablesalons.com.au
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Newcomer of the Year Tigerlamb Portside with Marie Nieuwoudt, CPS
AHIA Newcomer of the Year
A TEAM OF TIGERS!
You know you’re doing something right when your new business takes out the AHIA Best Newcomer award twice in only 2 years! That’s right…in just 24 months, Tigerlamb Portside have become one of the happiest, most passionate and productive new salons in the industry, building their team of ‘Tigers’ to thirteen in that very short space of time. Top Tiger, Helen Owens sure has her ducks in a row when it comes to achieving consistent success, with Portside her third salon to open under the brand, and…a little bird tells us… possibly another one on the cards! Impressed at such an explosive start, we wanted to get the low-down on what it takes to go from zero to thirteen staff in under 2 years, so Hair Biz Editor, Kym Krey caught up with Helen recently to learn more about this rapidly rising star. What’s the secret to growing such a successful team so quickly? We only employ Tigers who are engaged, talented, of the highest quality and who naturally fit with our happy culture, all of which are essential in looking after our guests. Then, we nurture that talent with regular inhouse training events, daily ‘huddles’, weekly pow-wows, one-on-one mentoring, goal planning sessions, vision board work, an annual staff training plan, fun team building exercises, 42
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and the encouragement to follow their own dreams. Staying fresh and up to date is an important priority and new trend information is vital to us, so we have a passionate, designated staff member in charge of ‘fashion forecasting’ who relays their intel in an exciting way back to the team, to keep them enthused and on trend. To nurture our bond and ensure we’re continually growing stronger, once a week we put our heads together and announce ‘moments of glory’ from the past week. We also discuss our wins and losses and workshop all of it. We make our plans for the week ahead and see where we have opportunities to improve what we do and make us better! We listen to each other and respond with respect. Your approach to client feedback is quite special. Tell us more about that. We are so committed to excellence when it comes to communicating with our guests, we ‘guarantee’ it! Our consultation tools/techniques are world class and our ‘Communication Card’ gives guests access to every conceivable contact point to communicate with us how they choose to – we make it extremely clear that we want to hear from them! After each appointment, the guest receives
a warm, text message from me as the owner, asking if they are 100% happy with their salon experience, and if there’s anything more we can do for them. I will always ensure I personally respond to each message within the day, and of course, act on any issues immediately, however the number of warm, glowing reviews I receive make this an absolute pleasure.
Your location is quite unique being situated in an entertainment precinct and cruise terminal. It’s wonderful. Portside Wharf is a glittering cruise ship port situated just a few kilometres north of the Brisbane CBD, and is a destination centre with award winning restaurants, fabulous fashion and specialty shops, a great boutique cinema and now, our beautiful Tigerlamb salon. It’s quite an energetic strip now and is in the midst of a dynamic growth boom, however, it was a huge risk to open with no clientele here two years ago. We’ve worked very hard but we are very proud of what we have created together. And this is your third salon in the Tigerlamb family? Yes, our Tigerlamb Teneriffe salon was the
first to open 13 years ago, followed by our New Farm salon which opened its doors in 2012 and now Portside in 2014. Although the thought of expanding to a third salon was extremely daunting, the timing felt right and with the support of our amazing team, we jumped in and turned the dream of Tigerlamb Portside into a reality. Were there some challenges along the way? Sure. While the location is fantastic and reflects everything we try to embody as a brand - fashionable, sophisticated and with a focus on quality – it doesn’t offer a huge amount of foot traffic or walk-ins, so we needed to be very clever with our marketing strategies and work hard to build our client base initially. When we opened, the area was still developing and actually it still is, so reputation was extremely important. We were very careful to ensure we got it right from the beginning because a tarnished reputation would be hard to regain in an area like this. For those who aren’t familiar with the décor of your salon, describe it for us. We have created a beautiful, light-filled space that floats over 90 sqm and that our clients absolutely adore. We’ve used exquisite artwork, gorgeous white gloss finishes throughout, punctuated with deep rich oak features, and a shampoo basin area tucked away from view where the clients can just relax and enjoy their divine head massage. We’ve ensured that we kept the windows as clutter free as possible to maximise natural light and clients often remark on just how open, clean and modern our salon feels as you
walk in. The back wall of our salon is also one of the design elements we love most as it is a lovely clean panelled wall from floor to ceiling, but it also gives us over 18m2 of hidden storage space which keeps our stock neatly away and our salon looking clean at all times. Tell us more about your legendary Masterclass evenings! Our VIP guests are invited to our Masterclass styling session evenings where they are greeted with bubbles and canapes before we embark on a one-on-one session with each client about all aspects of hair. From brushing to the final shine, tips, tricks, tools and products to use, our guests feel very special and form a greater relationship with the salon through coming along to these nights. We also use these evenings to hone our consultation skills and keep them sharp. It’s a great refresher for our culture that our conversation is all about the guest and their hair. And we need to hear about these Love Bombs! We just love doing this! At random times we will send gifts throughout the year to say thank you to special guests. We’ll always choose something that is unique to that person and personal to them like maybe movie tickets to a film they said they’d love to see, a voucher to a favourite restaurant, or maybe a book you know they would like to read. Clients are just blown away by the thoughtfulness and we have so much fun doing it!
channels. Our social media houses more than 2,600 organically grown fans, who make it a fantastic, online digital hangout, giving us another channel to communicate with our clients via the public page or our frequently used Facebook messenger service. We’re also very active on Instagram and Pinterest of course, being perfect mediums for showcasing the work we do in the salon and giving followers a taste of Tigerlamb life. Expand on your charitable activities for us. The Tiger team have strong charity connections, particularly with our adopted Tiger ‘Rogue’ who is cared for in India, the Starlight Foundation, Kelly Carlton Legacy and the Mater Little Miracles and Worlds Greatest Shave. We donate, raise funds and give our time to all of these charities and their events, our favourite being the 24-hour hair marathon! We also love to join in and help out local events like school fundraising to support our local kids and that really makes us feel part of the community and gives back to the people who have supported us. And, taking a moment to pause and reflect, what are you most proud of? We are so proud of our salon and culture and how we have turned an empty salon space into a wonderful place, where our clients love to go to and our staff love to work. We call it Tiger love.
You’re quite the savvy social media marketer as well. Tell us your approach to your online Hair Biz Year 11 Issue 3
Best Barber Business, Barber Boys with Honie Paterson, Wahl Australia
AHIA Best Barber Business
A TRUE CRAFT
Founder and Barber of two decades, Don De Sanctis believes that the high quality of barbering skills and culture derived from Barber Boys sets a benchmark within the industry and is symbolic through the meaning of the Barber Boys crest; two lions representing strength and leadership. With multiple stores in operation across South Australia, a new, fully accredited Barber Academy, and the title of Best Barber Business in Australia at the 2017 AHIA’s, this organisation is without doubt ahead of the pack. Don has witnessed many changes through the industry, and has said that it has really taken off again in the past couple of years. “It’s become a cultural thing - men are starting to look after themselves again and take pride in the way they look. Barber Boys policy ensures that all team members are registered within the Australian National Training Authority, taking no risks in allowing a person offering a specialised service in Barber Boys without holding the appropriate Australian recognised certification. Barber Boys apprentices all train weekly in-house and have a passion for the industry. We caught up with Don to talk about the incredible growth of his group of barber shops as well as the motivation behind setting up and recently opening the doors of Barbery the Craft of a Barber Academy How did you first get into barbering? I initially honed my barbering craft as an apprentice under one of SA’s most renowned hairdressers, Oscar Trevisian from Norwood’s OV Hair Studio, before working with Adelaide’s Mavericks Men’s Barbershop. From there I started managing the Mavericks group of hairsalons, and then decided to jump in the deep end and purchased my first store in The Adelaide Central Markets. From there I bought 2 more shops from the Mavericks groups and rebranding it Barber Boys’. From there the business 44
Hair Biz Year 11 Issue 3
has grown into what it is today. In terms of the shops, what made you want to open multiple stores and what have been the challenges in doing this? I saw an opportunity to open up in a niche market, a market that was underdeveloped and high in demand. When I started Barber Boys, barbers shops were scarce. Gone were the days of having a barber in every neighborhood with a walk in service – hairdressers were everywhere and I saw an opportunity to develop and reestablish the traditions of barbering in South Australia. What I really wanted to cater for is not just the cool, hip youngster wanting the coolest new buzz cut; but a collection of shops that catered for everyone. Barber Boys was to be a hsop where you could bring your son for their first cut, a place that offers the elderly gentleman their no mess or fuss haircut, and everyone in-between – the cool youngster, professional businessman, and the tradesman. I decided to start opening multiple stores because I believed that every suburb need this – there were no barbershops anymore, as it was in the 60’s and 70‘s, and I saw a demand for the old school, corner store barber and I wanted to bring that to every corner in Adelaide. One of the biggest challenges in opening up multiple stores is trying to find properly educated and trained barbers to fill the role. We have always wanted to be able to ensure a basic standard of barbering in all of our stores not matter which Barber Boys store you visit – you should be guaranteed to walk out with a cut your happy with, but when we started this wasn’t possible as barbering didn’t have a minimum level of raining or accreditation. This is why we opened our newest venture, Barbery, The Craft of A Barber, Australia first 100% dedicated barber-training facility. It
is alloingw us to ensure that there is a basic standard across all of our stores, but it also allows us to offer training for other barbers in the industry and promotes the correct training for the next generations of barbers.
How did you chose your suppliers and retail partners and how important are these relationships to the overall success? Quality is key - the most important thing for us is to ensure that all the products and equipment we use have a proven benefit for the customer and our customers enjoy using the product. If it works well for the customer it’s likely that it will work well for us too. Secondly a lot can depend in the relationships with the suppliers and the mutual benefits that are developed over time – One example is Muk Haircare. Muk have been with us since our inception and we have grown our brands simultaneously in South Australia. As a product our customers have always enjoyed their range and as a company they have been a source of support for us and have opened many doors and opportunities in the industry for us as we were developing, as we have for them. We have mutually assisted each other grow our brands locally and nationally and we have developed a true professional relationship which has benefited both companies. Are there plans for more shops and if so when and where? Yes, with many of them already in the pipeline. We are currently looking at opening four more Barber Boys stores over the coming six month. Two will be in Adelaide’s south, and another one each in Adelaide’s Western and northern suburbs, with many more to follow over the coming year.
What made you decide to launch Barbery the Craft of a Barber Academy? The need for a concise training platform as to develop a basic level of standards in the industry. Barber throughout SA were not up to scratch and didn’t have adequate access to barber specific training, so we went about creating our own culture, where experienced veteran barbers would teach new barbers and pass on their specific knowledge to the new generation of barbers coming through the industry. There was also a need to develop a connected and concentrated barber culture in South Australian, where we could revamp and reinforce the traditions technique and culture of Barbering. Barbery, being the first of its kind in Australia, is something that we see as paramount to revitalization of the industry and culture on a national level, while also setting a bench mark across the industry and skills and expertise. Who are the other key people behind the brands? Our Mentors comprise of Master Barbers, Educators and Industry Experts who are predominant in the field of Hairdressing and Barbering, bringing real world expertise to guide students on their own journey to mastery. From our young star Anthony Staltari, who has just returned from his first US trip, who encourages his peers and inspires the new young barbers in the business that they can achieve great things in Barbering and there is a true career path their in both the shop floor and national and international competitions. One of our longest standing staff members is Lou Fimmano, who has been with the business for over five year buts brings more than more than 32 years in the industry, is a crucial part of the team and not only offers the type of authority to training and the shop floor that achieved after so many year in the business but is also a fantastic mentor to all as he lives and breaths barbering. Moving in to the future, some of the key people we are developing relationships with are those companies and industry icons we recently met on our trip to the US , as we look to develop Australia’s industry connections with The USA and bring elements to their business structure
back to Australia – In many essences, Barbering in the US is the pinnacle of the industry and the more we as an industry can learn from the US the more we will see our culture grow.
“Barber Boys will be there from the first hair cut right up until the last, and that’s what I hope to instill in my kids; loyalty, good faith an longevity.” ~ Don De Sanctis You must be extremely busy! How do you achieve work/life balance? To be honest, it’s not easy and we are a family run business where my wife works with me everyday on the business and together parent two beautiful children and run a business at the same time. We achieve a manageable balance because we have developed a core managerial team around the business, and we are only as good as the team around us. With a solid foundation of team work and all individuals in the business pulling their weight and getting their own jobs done means that we are left to grow and develop the brand, but more importantly, it allows me time to spend important time with my wife and kids.
Education in the sector is key to the industry growth. Certification without education won’t work, we need to develop a level of certification for all barbershop but also develop training and education platforms to reinforce these standards and offer career pathways into the industry by registered trainers and facilitators. And finally, what advice do you give to individuals wanting to become Barbers? You must have a love for barbering and everything you put into it, is exactly what you will get out. Do your research and select the right training organization to gain the right skills - the right academy will offer you in-depth training and mentoring throughout your studies and apprenticeship. At end of the day, you will get out what you put in, so if you want to be the best you will be the best.
Barber Boys are situated throughout South Australia For more details visit www.barberboys.net.au Barbery, the Craft of a Barber Academy (logo) offers the following courses recognised nationally in Australia under the Australian Qualification Framework fulltime or part time Certificate III in Barbering Certificate III in Hairdressing Certificate II in Salon Assist Diploma of Business For more information contact:B www.barbery.com.au 20
82 Hindley Street, Adelaide S.A 5000 THE CRAFT OF A BARBER Ph: 08 8221 5452 | email@example.com
If there was one thing you would change about the industry what would it be? The one thing that we are trying to change, and think is key to the industry’s growth, is a basic standard in barbering. As an industry we need to be able to ensure that if someone walks into any barbershop around the country, they should be able to expect a minimum level of cut. Hair Biz Year 11 Issue 3
WITH HUMILITY & GRATITUDE 2017 AHIA Vidal Sassoon Humanitarian Humanitarian Award Winner, Brett McKinnon with Kym Krey, HAIRBIZ
When awarded the 2017 AHIA Vidal Sassoon Humanitarian Award, a very surprised and humble Brett McKinnon paid tribute to the many charities he is involved with and even gave a special mention to someone he admired and wanted to share the accolade with, namely Jenni Tarrant from Bond Hair Religion. His selfless acceptance speech validated why he had been chosen this year by AHIA organisers mocha publishing, and an emotional audience watched as a short video honoured this beautiful man. Over the past 3 years, Brett has led a team of hairdressers to provide hundreds of haircuts for the homeless through Sydney Homeless Connect, Rough Threads , Mission Australia / Matthew Talbot Hostel and for St. Vincent de Paul / Homeless Women.
Life, an Eleven Australia initiative in support of Hagar Australia. The salon alone has raised over $40,000 for the Hagar Foundation, an organisation that supports women and children who have been victims of slavery and abuse in Cambodia, Vietnam and Afghanistan.
regular HIV testing and more recently a Love is Love Brand Campaign. With a fighting belief in Equality, the latest Collection from Murphy Gozzard, entitled ‘Love is Love’ reflects the hope that soon, all relationships will be considered equal, no matter of sexual orientation.
Giving up time on a regular basis, with his partner Brett Albury, their salon, Murphy Gozzard opens its doors and provides haircuts to those in need, not to mention the many hours spent coordinating and planning teams to assist with various charitable organisations.
As the newly appointed La Biosthetique Colour with Care Ambassador Brett has found himself to be the spokesperson for an initiative that provides funds to Medecins Sans Frontiers with a percentage of every colour tube sold going directly to MSF.
Over the last 6 years Brett and Brett have been foster parents to Joey, with a long -erm arrangement through the benevolent Society’s program ‘Fostering Young Lives’.
Close to his heart is also Hagar Australia and thanks to Brett’s passion and leadership, Murphy Gozzard has participated in Style for
Driving Societal change is also close to his heart as Brett participated in the ACON Advertising Campaign encouraging gay men to undergo
Hair Biz Year 11 Issue 3
As the well-deserved recipient this year, lives positively impacted by this generous individual are quite simply countless.
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g, Sloans of Lane Cove The Fashionista: Idy Duon co, Kinky Curly Straight The Visionary: Cherie Fal a Allen, Helmet & Co. Rising Star Female: Anthe Bella, Blow It’s a Hair Thing Rising Star Male: Dion La
The 2017 HOT SHOTS Winners were recently announced at the 4th Australian Hair Industry Awards (AHIA) Gala Dinner event.
Professionals, Pete Walstab - Excellent Edges and Shannon Williams representing Manhattan Couture.
Now in its 6th year and judged by members of the media and award winning national and international hairdressers and educators the standard once again was inspiring. Exclusively for hairdressers under the age of 30, judges were looking for talent, creativity and unrivalled passion.
Each member of the Hot Shots team wins a full range of Electrical products from ghd, $4000 worth of Excellent Edges Scissors, a $10,000 hair extension session styling kit, coverage in Hair Biz Magazine and an invitation to appear at hair Expo’s Gen Next gala and finally to attend the famous HOT SHOTS House following Hair Expo to spend coveted one on one time with iconic mentors. Over the past 6 years the Hot Shots House has hosted invited guests that have included Anthony Mascolo, Errol Douglas, Eden Sassoon, Vince
All finalists received a recognition trophy and the four winners were announced by sponsors Ludovic Dellazzerri, ghd, Jerome Toulza – Wella
Piccolotto, Stacey Broughton, Dennis Langford, Tracey Hughes, Sharon Blain, Brad Ngata, Sarah Laidlaw, Sam Overton, Lee Cohen, Stevie English, Dario Cotroneo, Geoffrey Herberg and Uros Mikic. 2017 welcomes a new sponsor, Manhattan Couture, joining this great initiative allowing founders mocha publishing to once again take the competition to its next level with an even bigger prize package.
A HUGE CONGRATULATIONS GOES TO ALL OF THE FINALISTS AND WINNERS!
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KJM SALONS BHA Salon Team Of The Year 2016 Established in 1990, British Hairdressing Business Awards 2016 Salon Team of the Year, KJM Salons has just celebrated 26 years in business. With their four core values of Honesty, Excellence, Passion and Consistency central to their success, the team has strengthened its reputation as a superior salon reflecting the team’s total commitment to customer care, their in-depth technical knowledge and their warm, welcoming attitude. The longest-standing hairdressing salon in Fleet, Hampshire UK, KJM have also been finalists of the British Hairdressing Awards and was a L’Oréal Colour Trophy Grand Finalist. The Salon has seen many facelifts over the years but nothing as beautiful as the recent refurbishment last September, to boast a stunning contemporary environment, to relax and enjoy. Hair Biz Editor, Kym Krey spoke with KJM owner and Super Stylist, Kerry Mather to learn the secrets of her success.
KERRY, TELL US ABOUT YOUR CAREER IN HAIRDRESSING AND WHY YOU INITIALLY CHOSE THIS AS YOUR PASSION.
I started hairdressing at 16, straight from school and attended Farnborough Technical College doing a full-time course. A year into the course I managed to nail an apprenticeship at a great salon called ‘Bumbles’ and completed my ‘City & Guilds’ day release. To be honest, before I began the course I wasn’t sure if hairdressing was for me but by the second day, I was totally hooked!
YOU OPENED YOUR FIRST SALON AS THE VERY YOUNG AGE OF 23 YEARS. WAS THAT DAUNTING AT THE TIME OR DID YOU HAVE FULL CONFIDENCE IN WHAT YOU WERE ABOUT TO DO? 50
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I have never lacked in confidence and when I opened my first salon at 23, I was almost arrogant. I never contemplated failing; I was hard working, talented and young so I couldn’t see why I wouldn’t succeed!
WHAT HAVE BEEN SOME OF YOUR GREATEST ACHIEVEMENTS OVER THE YEARS?
I have had some fantastic moments in my career so far including opening my second salon aged 24 and buying out my business partner in 1996 and finally ‘going it alone’. My first nomination for Southern Hairdresser of the Year in the
British Hairdressing Awards was so exciting, along with being nominated for Manager of the Year and Director of the Year in the British Hairdressing Business Awards, winning Southern finals at L’Oreal Colour Trophy and attending the Grand Final. However, my biggest achievement has to be building an incredibly successful, highly energized team and salon.
CONGRATULATIONS ON YOUR BHA SALON TEAM OF THE YEAR WIN IN OCTOBER. TELL US MORE ABOUT YOUR MAGNIFICENT TEAM.
Winning Salon Team of the Year was the pinnacle for my team. It simply confirmed what they already believed – that they are a strong team. I have 21 team members and each one contributes to the client’s experience. There are two managers who look after the wellbeing of the team and customers and a tiered structure of cutters, colourists and apprentices. Every single team member takes responsibility and ownership of the salon, each other and the client, no matter what their job role is. They are very united and inspiring to be around.
WHAT DO YOU THINK MAKES YOUR CREW AN AWARDWINNING TEAM?
This is a question I am constantly asked. Firstly, I would say ‘recruit carefully, invest wisely and involve them in your goals and dreams’. Ensure they all work towards their own goals and facilitate opportunities for them.
WHAT IMPACT HAS WINNING THE BHBA AWARD HAD ON YOUR TEAM AND YOUR BUSINESS? Self-esteem has become very high amongst the team and this projects itself as confidence to our clients. We massively involved our clients in our team entry and our win so they feel they have been part of the journey.
WHAT DO YOU DO TO BUILD COMMITMENT, ENGAGEMENT, MOTIVATION ETC?
I motivate the team by using all the tools and
outside influences that are available to me. I bring in guest stylists, business speakers and regularly take them out of the salon for events. I ensure they are paid fairly and appropriately for the work they do and the business they bring to the salon.
DO YOU HAVE ANY FAVOURITE TEAM BUILDING ACTIVITIES THAT YOU UTILIZE? I run incentive schemes and promotions and I promote full inclusive goal settings. Some of the most successful social activities are GoKarting and bowling. We also hold creative nights and ‘hair quiz nights’ – these always prove to be fun and bring us together.
WHAT DO YOU DO TO HELP YOUR STAFF BE THE BEST THEY CAN BE? Regular meetings with the team help them to open up and articulate their wants and needs. I try my best to make their dreams come to life so that they don’t search elsewhere. Ensuring their training needs are constantly met is a challenge too.
WHAT IS YOUR PHILOSOPHIES AROUND EDUCATION AND STAFF DEVELOPMENT.
I never ever take my team for granted! They are the reason my salon is so successful. I myself still attend training courses and academies, setting an example for my team to strive and be a better hairdresser. This sets the culture of the
“Recruit carefully, invest wisely and involve them in your goals and dreams.” salon. I always wanted to be a secondary school teacher and the need to teach and educate is very high on my agenda. There isn’t any room in our salon for anyone who thinks they have ‘learnt it all!’
WHAT ARE YOUR TIPS FOR SUCCESSFULLY JUGGLING SUCH A LARGE TEAM? I rarely try to motivate my staff as a whole team. I tend to break the team into sub-teams such as managers, senior stylists, junior stylists and assistants. Even then I try and keep it as personal as possible as they don’t all have the same requests and their journey needs to be tailored for them individually.
WHAT IS ON THE HORIZON FOR YOURSELF AND KJM SALONS IN THE FUTURE?
I’m going to continue to work on keeping everyone in the team happy so that they look after their clients and deliver a top service. We’d love to win more awards and work hard to get to the top and make a name for ourselves in this exciting, fast moving industry. Hair Biz Year 11 Issue 3
It’s the seriously stylish salon in a rapidly growing North Brisbane suburb that has caught everyone’s attention. Modeled on the Business Class service levels of her former career as a Flight Attendant, Samantha Jones Hair Company has really struck a chord with fashionable locals and, at only 3 years old, is growing like wildfire. With an unusual approach of offering all services in packages, this salon caught our eye during the AHIA judging process and we wanted to know more. Hair Biz Editor, Kym Krey caught up with Samantha Jones to learn her exciting story.
SAMANTHA, TELL US A LITTLE ABOUT YOUR CAREER BEFORE OPENING YOUR CURRENT SALON.
I have had a variety of careers that I feel have all contributed to where I am now. Dance was my first love; I trained in London and later worked on cruise ships where I had my very first hair colour! I’m still friends with that hairdresser 20 years later and will never forget the wonderful feeling of transformation! Returning from the ships, I really needed a job and saw an advertisement for Flight Attendants in the local paper. I applied and was on a training course within a week. While flying I put myself through a certificate in Nail Services and Beauty Therapy (UK) and my love for the industry began. After 7 amazing years of flying I opened my first Hair, Nail and Beauty Salon in the UK but just after we signed the lease, we found out we were eligible to apply for Australian residency, so 18 months later I sold my salon and off to Australia we went. 52
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WHAT LED TO YOU OPENING YOUR CURRENT SALON, SAMANTHA JONES HAIR COMPANY?
After 1 year in Australia, I opened a salon in a small run-down shop in an outer Northern suburb of Brisbane. My vision was to model my service on the standard I used to offer in Business Class and this has definitely fuelled our success and growth. After 18 months, it was clear we that we would outgrow our location so I targeted North Lakes as an area of rapid growth and Samantha Jones Hair Company had a complete fresh start in May 2015.
TELL US THE PHILOSOPHY BEHIND YOUR UNUSUAL APPROACH IN ‘PACKAGING’ AND THE BENEFITS IT HAS ON YOUR BUSINESS.
I used to offer my services like most other salons, but I quickly saw issues with this. It was so hard for guests to work out what their hair would actually cost; prices were confusing and often the finish of the service would not be budgeted for. I have a rule that all services are finished beautifully and some people didn’t want to pay for this so under the tutelage of my first business coaches, I introduced 3 simple packages that you could fit any service into. These package prices were calculated with a ‘cost-per-time-slot’ in mind and included
everything from glossing to finishing. My packages are not a ‘discount’ system at all - they have been designed to ensure we are making a profit, but they’re specifically designed with the guest in mind. I have since introduced more packages to cater for different services and my business has flourished since introducing this pricing structure. My guests love booking in for ‘The Cosmopolitan’ or ‘The Liberty’ which are all New York themed and match our brand perfectly.
WAS BUSINESS OWNERSHIP ALWAYS PART OF THE PLAN FOR YOU?
I never in a million years dreamed I would be where I am now: living this amazing life in Australia, growing this amazing business with a wonderful team behind me. I don’t think I actually even thought about being a business owner, I thought about the need for quality service and my passion to deliver it! Business ownership just happened to me really but I had to learn quickly once I signed on the dotted line!
HOW DID YOU FEEL WHEN YOU OPENED YOUR DOORS ON DAY ONE?
Exhausted! It just so happened that the settlement of our first home happened on the day we had to vacate our old salon, so I had
to move home and salon on the same day! But seriously, this is my dream salon; I have never been so excited and scared all at once!
WHAT WOULD BE SOME OF THE BEST DECISIONS YOU’VE EVER MADE IN BUSINESS?
Hire a coach! My life and my business changed when I realised I could not continue to do this all alone. Moving to a new country in your mid 30’s is very lonely and I had no contacts or help whatsoever. Hiring a coach has given me a clear direction and a new respect for the numbers!
WHAT HAVE YOU FOUND TO BE THE MOST REWARDING PART OF THIS JOURNEY?
I’m not sure I can put my finger on any one thing because I am growing and evolving all the time. When I had my little salon, I told my husband: ‘If I ever start talking about another salon, tell me No!’. Three months later my current landlord walked in and made an offer I could not refuse, my husband told me to go for it and I have never looked back! I am rewarded daily because I feel my business is growing in momentum and this is what drives me to keep working hard.
TELL US ABOUT YOUR BEST DAY SO FAR IN BUSINESS?
I have had so many wonderful experiences but I have to say being nominated a finalist in the AHIA’s for ‘Best Newcomer’ has to be the absolute highlight! To gain recognition for all you want to achieve is an amazing feeling and in that moment, I felt so proud of my salon and my amazing team!
WHAT SETS YOU APART FROM OTHER LOCAL SALONS?
I have two Unique Selling Points: the first is our all-inclusive, no-hidden-costs packages which remove the fear of an unexpected bill for our guest. I hear all the time of people going for a $149 package and walking away with a $400+bill! Our second is our complimentary ‘style-check’ service. We invite all new colour and cut guests back after 7 days for a complimentary shampoo, blowdry and styling workshop. This has improved our client retention and insured that if anything is ever not quite right the guest knows they have an opportunity at this visit to adjust it.
WHAT ARE YOUR PHILOSOPHIES FOR BUILDING A STRONG, HAPPY AND SUCCESSFUL TEAM?
My team are what makes us special. I have grown my team slowly and we all have a genuine regard for each other. I hire based on personality first, skills second as skills can be improved. Work/Life balance is important for us all and I try to ensure my team have this so they can enjoy their time at work as much as they can. I am now growing my team from within and currently have three amazing apprentices. I really do feel like a proud Mum watching them grow!
HOW DO YOU APPROACH STAFF EDUCATION AND DEVELOPMENT?
This is such an important aspect of any successful business. I have weekly team meetings where we ensure our systems and practices are consistent. I also close the salon for 4 hours each month for in-salon training and the team have input as to what they would
like to focus on. We regularly attend external training and aim to do much more now we are finding our feet as a business. Of course, my aim is to grow our own stylists through apprenticeships and our first apprentice is now in Second Year so we’ve hired another first year and will hire again in the next 6 months.
WHAT IS THE MOST VALUABLE LESSON YOU’VE LEARNED ALONG YOUR JOURNEY?
Trust your instincts! I almost had my business wiped out by a staff member in the beginning and I let her do this to me by not trusting myself. In the end, I picked myself up and moved on, but at the time it was seriously devastating. I laugh about it now but I learned to believe in myself and to stay true to my vision.
IS THERE ANYTHING YOU’D DO DIFFERENTLY IF YOU DID THIS ALL OVER AGAIN?
No way! I have had my ups and downs, even nearly lost everything but I am still learning and I know there will be so much more to learn along the way. This journey has made Samantha Jones Hair Company what it is today and the strength and determination I have will ensure we continue for years to come.
WHAT’S AHEAD FOR SAMANTHA JONES HAIR COMPANY?
I read a book in January called the E-Myth. Seriously, if you haven’t already, download and read it. This book has completely changed my life! At the begin of April, I pulled off the floor and am now dedicating my time to running and growing my business. I have made a plan and hope to open a second location sometime this year. Hair Biz Year 11 Issue 3
FIREBALL! Nikki Hazell, é SALON Always keen to spotlight our up and coming superstars, our attention was caught recently by the particularly talented Nikki Hazell, a 3rd Year apprentice Stylist at award-winning Wahroonga team, é SALON.
This rising meteorite, was the winner of #instahoty17, a nationwide Instagram competition for apprentices which rewarded her brilliance with an allexpenses-paid photo shoot to enter AHFA 2017. Whilst she braids like a demon, we also hear that this young lady has a heart of gold, volunteering regularly for the Starlight Foundation at Westmead Children’s Hospital where she braids, cuts & styles the hair of critically ill children and also cuts and styles the hair of homeless people in her local area through her TAFE. We thought these achievements warranted further attention so Hair Biz Editor, Kym Krey caught up with this delightful young lady recently to learn a little more about this girl with magic fingers. 54
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NIKKI, TELLS US HOW YOU FIRST GOT STARTED IN THE HAIRDRESSING INDUSTRY.
It’s not really a traditional story! I had finished Year 12 and needed a fulltime job to be able to live and enjoy adulthood. I applied for anything and everything and my first job interview was for a salon in Terrigal – that’s where it all started! I had always enjoyed playing with my own hair
and friends’ hair so thought it couldn’t be too bad a job. Little did I know that it would turn into a career that I would fall in love with.
SO, HAIRDRESSING WAS NOT ALWAYS GOING TO BE YOUR CAREER AND FIRST LOVE?
I probably would say no, but it was the first job I was given and I genuinely fell in love with it. I stayed with the salon in Terrigal for almost
1.5 years as an apprentice. It was the creative side of hairdressing that drew me in. I loved not having to sit on a chair all day and watch the clock tick over. I actually enjoyed the hard work and time that went into my apprenticeship.
YOU’VE ATTENDED SOME WONDERFUL EDUCATION PROGRAMS, WHAT ADVANTAGE DO YOU THINK ACCESS TO SUCH EDUCATION HAS GIVEN YOU?
Being able to learn from some great hairdressing icons offers fantastic opportunities for me. It’s always great to open your mind to different ways of hairdressing and it allows you to have your own take on things by taking bits and pieces from each educator. As a hairdresser, it has made me more knowledgeable and confident in and out of the salon. I’m lucky enough to observe Emiliano and Lisa daily so it allows my standard to grow even more.
YOU ARE QUITE THE EXPERT BRAIDER! HAS THIS ALWAYS BEEN A LOVE OF YOURS?
Braiding hasn’t always been a love of mine. I guess it all started when I became a member of the é SALON family and had the opportunity to see firsthand the magnificent braiding work from Lisa. That’s when I set myself the challenge of teaching myself how to inside-out braid and I’ve loved braiding ever since!
WHEN YOU WON THE OPPORTUNITY FOR A FULLY-PAID SHOOT TO ENTER AHFA, DID YOU KNOW BRAIDING WAS ALWAYS GOING TO FEATURE IN YOUR COLLECTION?
My collection, ‘Intertwine’ was inspired by a Balmain collection where varying types of rope were used for their garments and styling and I wanted to challenge myself by attempting to replicate that sense of raw elegance in the hair. Most braids are normally threestranded but within the collection I used weaving, braiding and threading techniques to construct more complex versions of braids and create a collection that I am so absolutely proud of.
WHAT DO LOVE MOST ABOUT BEING PART OF THE É SALON CREW?
Working as part of the é SALON team, I am truly grateful that I
get to experience a different side of hairdressing that the average hairdresser isn’t necessarily exposed to. The opportunities é SALON has to offer; the shoots, the seminars, the education and training, the events- it makes the commute to work worth it. Every. Single. Day. é SALON is a family and it’s amazing to be a part of this team. The quality and standard of what we do is out of this world and it’s the team and individuals that really cemented that this is what I’ll be doing for my career.
TELL US MORE ABOUT THE VOLUNTEER WORK YOU DO WITH STARLIGHT FOUNDATION AS WELL AS YOUR WORK WITH THE HOMELESS.
I’m a member of the AHC Youthworx, so to be able to be involved with the Starlight Pop Up at the Westmead’s Children’s Hospital is such a great thing to do. There’s a group of us who go along and spend a day with the sick kids, braiding, cutting & styling their hair and putting smiles on their faces. Through TAFE I have also volunteered to cut and style the hair of homeless people in my local area. It was so eye opening seeing the large volume of people who are struggling in my local area so it was great to give back to the community - a really rewarding thing to be able to participate in.
WHO INSPIRES YOU TO BE THE BEST YOU CAN BE?
My mentor; Lisa Muscat-Vitale. Lisa is so dedicated and passionate about ensuring the next generation of hairdressers has the best education that is available and are exposed to it. Lisa’s Avant Garde styling is like nothing I’ve ever seen. The amount of detail and effort she goes to is insane and really makes me want to better myself and open my eyes to more creativity.
WHAT CAREER AND LIFE GOALS DO YOU HAVE FOR THE NEXT FEW YEARS?
I want to continue to grow as an integral creative force of the é SALON Artistic Team; pushing myself technically and creatively in the quest to grow as an artist. One day I hope to be traveling the world for hair shows, participating in them, assisting on them and learning from them and the people involved.
“é SALON is a family & it’s amazing to be a part of this team.”
Pastel colours are usually tints of any hue, usually in full saturation, but in their lightest values, as paints become when they are mixed with a great deal of white. The colours of this family are usually described as “soothing”, “soft”, “near neutral”, “milky”, “washed out”, “desaturated”, and lacking strong chromatic content. Pink, mauve, and baby blue are typical pastel colours in Fashion and Design. To create a Pastel Haircolour on a client, it is necessary to analyse the hair and 56
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then create a suitable blonde base, or as I like to say “Canvas” for your “Masterpiece”. Peach Hair is trending and works well on a warm blonde base with texture. My personal approach is to create dimension with different colours mixed and painted throughout the head, because I have discovered painting pastels require some hair to be brighter to hold the colour for more longevity. Hair is a fibre or canvas that doesn’t stand still, and therefore painting different strength (or varied brightness of pastels) will allow hair to
By Kristina Russell
stain strongly and some strands, whilst fading to expose the underlying blonde faster on other hair strands. Recently I had the pleasure of transforming an aspiring Sydney model from school girl to fashion forward. Each step was based on universal Colour Principles that can be used with any brand of haircolour that you love, plus my knowledge of Colour Theory as learnt in studying Textile Design + Printing.
HOW TO GET THE WARM BLONDE CANVAS: 1. Virgin High Lift Tint Application - My approach was to do a traditional virgin application, which means I applied the haircolour to mid-shaft and ends first to avoid getting hot roots from the body temperature. 2. I used lengths of cotton wool around the convex or curved areas of the head to allow the hair sections to lay flat and avoid colour oozing down to the roots. 3. Extra wide Foil Me foils were used as an Anchor Foil! Avoid clipping hair that is lightening or brightening with an oxidative clip to prevent banding. The colour needs air to penetrate through the sections to allow the oxidation process. This anchor foil also protects your client skin from direct contact with haircolour. Looks super professional too!! 4. The Midshaft was processed for > 30 minutes 5. I remixed a fresh batch of haircolour and applied to the 1.5cm root area & processed according to manufacturer’s instructions 6. My final step was to shampoo, condition and then blast dry and to add finesse with heavy “Foilyage” using Bleach and 30vol scattered in diagonal slices. This final step creates the varied texture and porosity that is ideal for Pastel Haircolour.
HOW TO CREATE THE PERFECT PEACH: 1. Shampoo and set up the hair with your preferred treatment or plex 2. Apply custom blend of pastel Haircolour or your
favourite pre-mixed direct dye colour 3. Hot tip!! Try not to comb the colour through the hair, because the pastel pigment is very gentle and can be disrupted when trying to stain the cuticle. Comb the hair before application and then paint your hair dye down the hair shaft for an even result. 4. The artistic results can be varied by using different formulas throughout the head… or my fave results are darker roots melting into pastel ends, and it’s as easy as adding a clear or conditioner to your original root colour. 5. Have fun! Remember pastels are a temporary haircolour and should be frivolous and fun for both you as a Haircolour Artist and for your fashionconscious client Kristina trained at Sydney salon Blondes Brunettes and Redheads, with renowned Vidal Sassoon NYC Colour Director Alyson Schoer. Together they explored creative colour concepts and shared a love for education. Kristina’s creative technical skills led her to then be aligned with Redken for 13+ years as a Global AmbassadorKristina has injected colour mixing and theory from a different perspective to the hairdressing norm, presented in her ‘pure’ education approach. Follow Kristina IG: @ColourKristina | FB: ColourKristina www.kristinarussell.com Photo credits: Haircolour: Kristina Russell Hairstyle: Charlie Gauci Model: Katie @the.mgt Salon: Edwards and Co, Surry Hills Hair Biz Year 11 Issue 3
HANGING UP THE SCISSORS EDWARD BEALE - It’s a name many of us grew up hearing and one synonymous with the heydays of the celebrity hairdressing scene. Known as one of Melbourne’s Kings of Coiffure in the 1970s and ‘80s, establishing a successful group of salons and a highly successful range of consumer haircare tools and products, Edward recently announced his retirement from the hairdressing industry. After a return to the industry with the opening of a new salon last year, Edward has come to the decision that it’s time for him to hang up his scissors. Not wanting such a moment to go unrecognized, HairBiz Editor Kym Krey caught up with Edward for one last chat. Edward, is it true? You’ve decided to hang up your scissors once and for all? Yes, the time has come after 59 years.
WHAT ARE YOUR STRONGEST MEMORIES OF THE EARLY DAYS?
I was 15 years old, 5 foot 2 tall, 49Kg and qualified when I applied for a position at Melbourne’s trendiest department store, Hicks Atkinson’s on Collins Street. I got the job! I started the first week after finishing my 14-month course and within two years became the youngest salon manager in Australia. I then went on to work in Lt Collins St where I teamed up with Bob Leopold and we introduced the Vidal Sassoon London look as early as 1963.
I UNDERSTAND YOU HAVE HAD SOME HEALTH CHALLENGES RECENTLY? HAS THIS IMPACTED YOUR DECISION TO RETIRE?
Yes. Over the June Hair Expo weekend last year (ironically), I suffered a stroke. Although that was part of my decision to retire, it wasn’t the main factor. The main reason was that just last week I did a haircut in the Edward Beale Hawthorne salon and while I was cutting, I actually thought…..’I’m not enjoying this.’ I can honestly say I have never ever felt that before. I have done haircuts that I didn’t like or wasn’t happy with, but I always enjoyed doing them. That got me thinking. 58
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DO YOU HAVE MIXED EMOTIONS ABOUT TAKING THIS STEP OR ARE YOU FULLY CONFIDENT IN YOUR DECISION? I did have mixed emotions initially and it’s a bit of a cliché but…. you can tell when it time.
DO YOU HAVE ANY PASSING WORDS YOU’D LIKE TO SHARE WITH OUR FUTURE GENERATIONS OF HAIRSTYLISTS?
The new generation of crimpers are so good that I look forward to watching the stars of tomorrow emerge. It’s a great industry. I put a post on the Australian NZ Facebook page and received over 200 likes. I was humbled and honoured by that.
EDWARD, AFTER SO MANY YEARS, HOW ARE YOU GOING TO MARK THIS OCCASION?
Neil Mitchell, 3AW 693 Melbourne’s top morning radio host and my good friend is going to interview me prior to Easter and auction the very last Edward Beale haircut with all the money raised going to the Royal Children’s Hospital appeal.
AND WILL THIS GIVE YOU LOTS OF TIME FOR GOLF?
Maybe, but I’ll still be out there. I do a lot marketing for salons and still get asked to talk at seminars and events now and then.
ANY FINAL COMMENTS, EDWARD?
I’d like to thank my family, the EB staff and the thousands of people who have been involved in my fantastic life of hair hairdressing. It’s been a blast!
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A SASSOON FAMILY REUNION
On The Edge - a brand new show inspired by Vidal Sassoon and presented by Tribu-te magazine, launched in London this week. Presented at the grand Cadogan Hall venue in London’s Sloane Square, the show reunited on the same stage some of the most fantastic hairdressers who share a Sassoon heritage.
An audience of 600 hairdressers – many themselves part of the Sassoon family – watched spellbound as six leading hair artists both revisited what they learned from Vidal, and revealed how it informs their work today. With each artist limited to just three models each and a short time on stage, the focus was firmly on cut and colour as the foundation of hairdressing. Tim Hartley – who helped devise the show with Tribu-te publishers Nicky Pope and Mike Vincent – led an illustrious roster of erstwhile colleagues, including Trevor Sorbie, John Vial, Neil Atkinson, Jay Mahmood, and Silvia Salerno. But the night wasn’t only about honouring Sassoon’s place in hairdressing history. It was firmly forward-looking as each presenter reminded us that keeping one foot in the past, and one foot in the future gives balance and vision. They were reflective and progressive at the same time. Exciting times for the Trevor Sorbie team as Trevor was back on stage cutting hair for the first time in 12 years! Trevor introduced
his artistic director at Trevor Sorbie international, Tom Connell, and the pair worked side by side. Rewarding us all with two models. Trevor even recreated his signature ‘wedge’ cut. Tom’s model gave us a haircut within a haircut, that moved to reveal a new take on the firefly... simply wonderful. “My look for On The Edge was a development of an image from our UNIFIED collection, we created an image which had a graduation through the back of the head flowing into a longer length. For the show, I developed it into a 360° look. I sourced a blonde model with large roots to create fade of colour around the graduation area and to give a bit of extra punch for the stage. To be sharing the stage with Trevor was a real privilege, coupled with the fact that it was an evening honouring Vidal made for an evening I won’t forget.” Tom Connell, Artistic Director. This won’t be the last time Trevor takes to the stage this year as he confirms his appearance at Salon International, “On Sunday 15th October at Salon International, I’ll be back on stage heading up a show once again. My core philosophy has always been to push the limits of what’s possible with hair. We aim to bring the audience into our world, show them our creative process and make them excited to go to work the next day. I will be back on stage cutting hair alongside my Artistic Team, who will be demonstrating Avant Garde dressing, a completely new approach to colour and forward thinking haircuts.
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Born in Sydney in 1967, Jacqueline Mckenzie is well known and respected for her roles both on stage and in film. She has been described as ‘an actor who is both delicate and magical’ and in her ‘nothing short of stunning’ film debut in Romper Stomper, McKenzie was described as “especially shining in her courage, truth and skill.” Recently winning the AACTA award with Russell Crowe in the Water Diviner and currently working with Cate Blanchett in NYC, Jac recently met well known Hairstylist and Trichology expert Simone Lee through her role as key hair and make up expert on her latest feature film. In building her new look, Jac saw some of Simone’s photographic work specifically resonating with some of Simone’’s recent shoots with Aboriginal models in Western Australia. These two like-minded souls quickly made the decision to create a photographic series of their own and to capture Jac, under the hair and make up guidance of Simone. In a collection of images showing the journey of the cowgirl from vulnerability to warrior and then arriving at matriarch. “I was excited to collaborate with Jac on this series as I saw the collection unfold much like the journey many women experience today – I guess we are all cowgirls to some extent.”
Hair - Simone Lee, Naomie Mills Bryers - Shelley Photographer – Elsa Jean Post Production Co - Ordinator - Carlo Fernandes Creative Direction - Simone Lee Creative Styling - Priera Russell Leather bags - Janna Jones Australia Set/props - Naomie Mills Bryers - Shelley Make Up - Simone Lee
Hair Biz Year 11 Issue 3
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Online Course for Aspiring Session and Education Leaders
NOW OPEN FOR ENROLMENT
Sarah Laidlaw Traci Sakosits & Mark Hayes
In a world first, Australia’s highest qualification in hairdressing, the new Creative Collaborators course is now open for enrolment. The breakthrough course is one of the most exciting innovations in hairdressing education for qualified hairdressers, preparing them for careers in sessions and stage presentation. According to TAFE NSW Ultimo (formerly Sydney TAFE) Director of Tourism, Hospitality & Service Industries, Jane Trewin, this was the first time a course would provide management training of the creative process as well as platform education for the hairdressing industry. Jane said that those enrolling may be from anywhere in the world as the course was done completely online. She said that the course provides professional skills development in three series or segments: 1) Image Makers –the process of creating shoots for still and moving images, 2) The Presenters – presentation skills for platform artists and educators 3) The Event Directors – the process of managing the production of events like 64
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TV, ad campaigns, editorial shoots, fashion weeks, weddings, private functions and any other special occasion. Those completing all three series will graduate with a Graduate Diploma of Creative Hairdressing Leadership. Program Developer for Creative Collaborators, Julie Hagney said that some of the biggest names in hairdressing share their insights and guidance by video throughout the course.
work is commercial, requiring a brief to be met. The course is all about the process which leads to getting the end result right for the client. “Confident communication with other professionals as well as demonstrating stamina and skill is imperative,” she said. The full qualification will run over nine months; assessment is by set projects completed in the student’s own creative space.
“Until now, hairdressers have mostly learnt these skills on the job from a senior mentor,” Julie said.
The course teaches students how to build their own projects including how to set up their own creative spaces and networks.
This course is a new method of learning, combining meticulously designed training with the wisdom and experience of outstanding collaborators including Sharon Blain, Lucie Doughty, Peter Gray, Tim Hartley, Mark Hayes, Sarah Laidlaw, Traci Sakosits, Gerard Scarpasci, and Jules Tognini.
It is important to note that this course does not include hairdressing skills as students and industry should already be confident in those, but it provides the next set of professional skills needed for careers mostly beyond the salon chair.
“We’ve interviewed the best in the business to find out what works for them in a variety professional, out-of-salon roles,” Julie said. She said that most usually session and platform
The Creative Collaborators course intake will commence in May 2017. To enrol, please call Donna Colombini at TAFE NSW Ultimo (Formerly known as Sydney TAFE) on 02 9217 5169.
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ESSENTIAL GLAMOUR BALL
From left, Pia Jeffries - Essential Glamour Studio, Linda Woodhead-mocha publishing, Craig Sheppard & Anita McQueen – Schwarzkopf Professional & Kellie Woodhead – mocha publishing.
Essential Glamour proudly hosted the 2nd Annual Essential Glamour Ball in March to raise funds for Shaping Futures, a global initiative that introduces the craft of hairdressing to disadvantaged youths around the world. Following the success of last year’s event, Pia Jeffries and her team at Essential Glamour Hair Studio raised over $5200 for the Schwarzkopf Professional charity. Everyone in attendance enjoyed a delicious dinner, dancing, photo booth, and great raffles – with special presentations about the charity by Anita McQueen, Schwarzkopf Professional Queensland, and Laura Hudson, Laura Hudson Hair. This year was a more personal endeavor as Pia is heading off to the Philippines in May to experience firsthand the fantastic work that Shaping Futures do. Shaping Futures offers a brighter future to disadvantaged youngsters by teaching them the craft of hairdressing. What started in 2008 as a local Japanese project with Cambodian street children, evolved into a global initiative in 2010 when Schwarzkopf Professional partnered with SOS Children’s Villages - a leading non-profit organization – to launch Shaping Futures. Voluntary teams from partner salons have been bringing their 66
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hairdressing knowledge and expertise to disadvantaged youngsters in twenty-five countries. For the poorest communities, any education at all can seem out of reach, with children often working rather than attending school. Shaping Futures gives these young people the opportunity to learn a valuable vocation, for free, instead of a life of unfair working conditions and low wages. Linda Woodhead, owner of mocha publishing/HairBiz and Kellie Woodhead, mocha publishing art director/event manager were also there to enjoy the night which continued on downstairs at the beautiful ‘Cloudland’ venue in Brisbane to the wee small hours. A big shout out to the event planner Kylie Bell-Somers, for her incredible effort on the night
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AHFA WINNERS ANNOUNCED
The Australian Hair Fashion Awards (AHFA’s) took place recently at Sydney’s iconic Luna Park. The AHFA’s are the ultimate celebration of the synergy between hair, fashion, beauty and culture and this year’s list of winners features a roll call of some of Australia’s finest exponents of hair, fashion and beauty. AHFA Australian Hairdresser of the Year, Damien Rinaldo
At the glamorous gathering, guests were entertained by the MC for the night, TV presenter Faustina Agolley as well as a very special performance by supercool Melbourne DJ Havana Brown who then continued to rock the crowd with a set at the exclusive after party. US singer Mya made a surprise guest appearance at the party to delight of the crowd! L’Oréal Professionnel Australia ambassador Dannii Minogue and special guest Pia Miller were on hand to add their own brand of style to the already fabulous evening, culminating in Dannii presenting the trophy to the newly crowned Australian Hairdresser of the Year. “We are delighted to support the most exciting night in the Australian Hair Fashion industry.” Said General Manager of L’Oréal Professionnel, Olga Zanetti. “In
Hair Biz Year 11 Issue 3
order to build on the events success and celebrate our artistic community, it’s crucial that we work with local talent and help place them on a world stage, enabling them to be recognised at the highest level. This is something both L’Oréal Professionnel and the AHFA’s believe in. Once again, the event itself was an amazing success and we congratulate all of the winners and finalists.” The photographic categories for 2017 were judged in London by UK hairdressing royalty including Anthony Mascolo, Akin Konizi, Bruce Masefield, current British Hairdresser of the Year Angelo Seminara, catwalk favourite Eugene Souleiman and hairdressing legend (creator of more Vogue covers than Kate Moss and former hairstylist to Princess Diana, amongst a host of others) Sam McKnight. The results were verified by an independent adjudicator.
CONGRATULATIONS TO ALL OF THE WINNERS!
AHFA AUSTRALIAN HAIRDRESSER OF THE YEAR
DAMIEN RINALDO BORIS THE CUTTERY
AHFA Creative Colourist of the Year DANIELLE SOLIER – XIANG HAIR AHFA Men’s Hairdresser of the Year TORI GILL – KING’S DOMAIN SOUTH YARRA AHFA Artistic Team of the Year INTERSHAPE ARTISTIC TEAM AHFA Avant Garde Hairdresser of the Year CHERIE FALCO – KINKY CURLY STRAIGHT AHFA NSW/ACT Hairdresser of the Year MARIA UNALI – SALON KIIN AHFA Victorian Hairdresser of the Year MICHAEL PIASTRINO – IBIZA HAIR AHFA Queensland Hairdresser of the Year BRODIE-LEE STUBBINS - ROKSTAR AHFA SA/TAS Hairdresser of the Year SAM JAMES-COCKAYNE ORBE NORTH ADELAIDE AHFA WA/NT Hairdresser of the Year PAULINE McCABE ROCK PAPER SCISSORS HAIR STUDIO AHFA Apprentice Hairdresser of the Year MICHELLE NGUYEN – OSCAR OSCAR SALON AHFA Newcomer of the Year NATHAN CHERRINGTON TONI&GUY CONCORD
AHFA Australian Hairdresser of the Year, Damien Rinaldo WINNING COLLECTION
AHFA Session Stylist of the Year RENYA XYDIS AHFA Make-Up Artist of the Year SARAH LAIDLAW AHFA Fashion Stylist of the Year LETICIA DARE AHFA Hair Fashion Video of the Year KOBI BOKSHISH AHFA Excellence in Education DCI EDUCATION AHFA Salon of the Year EDWARDS AND CO Best New Professional Haircare Product Revlon Uniq One Hair Treatment Best New Professional Styling Product L’Oréal Professionnel French Girl Hair Messy Cliché Best New Professional Packaging & Design Evo Hairmuda Triangle Most Innovative Hair Tool EVY IQ OneGlide Styler
O T Y D A E R O P X E E N A B BRIS
S D R O C E R L L A H SMAS Jules Tognini
Dmitri & Justin Papas
Get ready to be educated at the biggest hair event ever to be staged in Queensland! The 3rd annual Brisbane Hair and Beauty Expo will be held on Sunday 30th & Monday 31st July, 2017 at the awardwinning Brisbane Convention & Exhibition Centre. With last year’s Expo floor space a sellout, this year’s event will see an incredible 50% increase to the floor plan. An expected record 6,000+ industry professionals will attend this year’s Expo making it one of the largest hair and beauty events in the country, with numbers doubling in 3 years. The number of amazing educators attending this year’s Expo Extended Education Program from all around Australia is remarkable, and some of the highest profile presenters are ‘home-grown’ right here in Brisbane. One of the stars of the education program will be one of Brisbane’s best known hairdressers and educators – Jules Tognini. Jules is a multiaward winning professional with titles such as Educator of the Year 2016/15; Men’s Hairdresser of the Year 2015/14/13; Photographic Collection of the Year 2015; Digital Magazine AwardsAdvertising Campaign of the Year 2016 and Online Video Awards - Best New Talent 2015. On top of cutting hair and educating around the globe, Jules has also recently found the time to birth well-known ‘Lil’ Off the Top’, which is quickly becoming one of the best education workshops in the country. One of the hottest young talents in the industry, Jules has always been destined to style the trendiest of heads with his laidback edge. Jules will be joined on stage at the Expo by a cast of local hair legends including Mikey Forster Horse Meat Disco - master of freehand colour; Brodie Lee - Rokstar – Multi-award winning hair style and braid babe; Ryan King - Togninis - king of the cut and Nathan Yip - District Salon - connector of youth. This talented team will educate all attendees about a whole range of the latest ‘short stuff, colourful stuff and men’s stuff’. Another highlight of the same Education Program will be 2015 Australian Hairdresser of the Year, Dmitri Papas and his Papas and Pace business partner, Justin Pace - 2014 Australian Colourist of the Year. Dmitri is an icon in the 70
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industry and is instantly recognisable for his highly-stylised, technical cutting and his uncompromising aesthetic. His fusion of hair, fashion, and contemporary art and culture means his work is highly sought after and he regularly features in the latest hair and fashion journals. Justin Pace is regarded as one of Australia’s leading colourists and his expertise stems from his 23 years of experience in the industry. Justin is passionate about his craft and blends unparalleled finesse with an exceptional eye for colour and detail. Following on from a busy year travelling the world, educating thousands of students and professionals in the world’s leading hairdressing academies, the dynamic duo have saved the best for their home town audience. Dmitri and Justin will break down the latest trends and techniques in a way that can be instantly integrated into salon work. Attendees will discover how you can stay motivated and keep their clients inspired. Laura MacLeod is a highly acclaimed educator within the Australian hairdressing scene, this popular hair artist and colour technician has a rising following as a national platform artist. Having won AHFA QLD Hairdresser of the Year, 2016; Hair Expo Australian Hairdresser of the year finalist and AIPP International Visionary Award Finalist with 20 years of wisdom and experience behind her, Laura has created a consistent and perfectly balanced equilibrium of commercial and creative success. Her natural ability to connect and communicate in front of large audiences has seen her present in brand and trend education as well as national platforms at Hair Expo and HairBiz Forum. Laura will be presenting on the art of Balayage at the Expo. Attendees will gain clear
balayage-specific skills for those that are new to the salon floor or perhaps wanting to add this skill to their colouring portfolio. Laura will firstly breakdown the consultation of Balayage to ensure you feel comfortable knowing what best suits a client and how to communicate the end result, along with 3 demonstrations covering free hand painting, ombre and colour melt. Other hair educators to feature at this year’s Expo will be Lorna Evans, Dario Cotroneo, American Crew All Star Team, Natalie Anne, Jimmy O’Brien and Julie Piantadosi. And the opportunities for hair professionals does not stop there with the newly re-launched Sunshine Pro Series Hair Competitions to be staged on both days of the Expo. Up to 300 competitors are expected to compete in 10 categories including Upstyling (Traditional and Avant Garde), Traditional Barbering (Open), Ladies Cutting (Senior) and Colour Futuristic (Senior & Apprentice). Sunshine Pro Series Hair Competition entries, Extended Education Program registrations and general Expo tickets ($20) are all now on sale at www.brisbanehairandbeauty.com.au. For information about exhibiting, sponsoring or the event itself please contact Major League Marketing on 07 3217 9347 or firstname.lastname@example.org or visit www.brisbanehairandbeautyexpo.com.au.
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FINALISTS ANNOUNCED IN SYDNEY!!
More than 300 of the industry’s most influential names in hair from across Australia and New Zealand gathered at the new International Convention Centre (ICC) in Sydney’s Darling Harbour recently for the much-anticipated finalists’ announcement of the esteemed 2017 Schwarzkopf Professional Hair Expo Awards. For more than 30 years, the coveted awards have been elevating those in the hair industry by recognising and celebrating excellence in creative vision, advanced technical skill, and business acumen – the complete picture of what exceptional hairdressing is. A judging panel of 12 international and 12 local judges, consisting of prominent hair and fashion icons from across the industry, anonymously assessed the photographic collection entries across 14 creative categories, as well as the written submissions of four business categories. The 2017 awards received 235 entries, a huge 40 per cent increase from 2016, meaning tougher competition in some categories. “The 40 per cent increase in entries this year is extraordinary and attests to how those in the hair community crave to be recognised for the entirety of their achievements. The Schwarzkopf Professional Hair Expo Awards represent exactly this; they are the complete picture of what exceptional hairdressing is, and
we couldn’t be more proud to be celebrating our 2017 finalists this evening!” said Julia Erben, Event Director for Hair Expo Australia. “It was great to see that there were so many impressive entries, and there is always exceptional work – in many categories, the bar has really been raised. I think that Apprentice of the Year and New Creative Force were a really big stand out for me this year. It’s really good to see that people are entering on that level, because this is the generation of the future... It’s also good to see so many entries in Australian Hairdresser of the Year, because that keeps competition tough at the top.” added Caterina Di Biase, one of the Hair Expo Awards judges for 2017. “I’ve been deeply impressed by the quality of all the entries this year. Australia/New Zealand continues to prove that it is right up there with the best in the world. Creativity and the ability to build and drive a sustainable business are the key attributes of a strong hairdresser. These
qualities are what is being recognised in the Schwarzkopf Professional Hair Expo Awards judging process and are eventually driving the growth and success of the industry we all love. That’s why we continue to recognise the Schwarzkopf Professional Hair Expo Awards as the premier awards in Australia and New Zealand.” said David Hahn, General Manager of Schwarzkopf Professional ANZ, which has been a sponsor of the awards for many years. The winners of the 2017 Schwarzkopf Professional Hair Expo Awards will be announced at a lavish gala ceremony in the Grand Ballroom of the new International Convention Centre (ICC) Sydney in Darling Harbour on Monday 12 June 2017. The illustrious gala night is the pinnacle event of Hair Expo’s three days of trend showcases, world-class education and Australasia’s largest hair show performances, leading it to be known as ‘The Festival of Hair’.
Hair Expo Australia: 10-12 June 2017 ICC SYDNEY, DARLING HARBOUR
2017 HAIR EXPO AWARDS FINALISTS CREATIVE CATEGORIES AUSTRALIAN HAIRDRESSER OF THE YEAR
Dave McCulloch Frank Apostolopoulos Jason Fassbender Joey Scandizzo Jules Tognini Kobi Bokshish Shane Henning Uros Mikic
NEW ZEALAND HAIRDRESSER OF THE YEAR Ann Marie Young Danny Pato Kylie Hayes Natasha King
COLOUR TECHNICIAN OF THE YEAR Adrian Rotolo Chinney Yeap Christina Charalambous George Giavis Kristie Kesic Mathias Te Moananui Sanja Scher Steve Corthine Kobi Bokshish
MEN’S HAIRDRESSER/ BARBER OF THE YEAR Asuka Aoki Joe Ribera Jules Tognini Kaleb Pritchard Melissa McAuley Michael Johnson Uros Mikic
NEW CREATIVE FORCE
Brooke Hayward Cherie Falco Hermiz Daniel Hiroko Okada Kiri Roberts Nicole Bosenburg Phoenix Ly Teagan Cousins Travis Bandiera Yuki Kano
APPRENTICE/STUDENT OF THE YEAR Amy Motteram Jo Woon Liana King Mario Fioravanti
Mary Millsteed Nathan Smith Nicolas Reyes Nikki Hazell Sharne Rizzo Tima Tagoai
SALON TEAM OF THE YEAR
• Buoy Salon and Spa, Wellington New Zealand • D&M Hair Design, Auckland New Zealand • Dharma, Auckland New Zealand • Dharma Ellerslie, Auckland New Zealand • é SALON, Wahroonga NSW • Ella&Jade, Algester QLD • IBIZA HAIR, Albert Park VIC • Joey Scandizzo Salon, South Yarra VIC • Noddys On King, Newtown NSW • Revolution Hairdressing, Teneriffe QLD
SESSION STYLIST OF THE YEAR • Daren Borthwick • Koh Sataporn Tanyawanichapong • Sarah Laidlaw
BEST SALON DESIGN • Allure Hair Bar, Terrigal NSW • Barbery, Marcus Beach QLD • BIBA Eastland, VIC • BIBA St Kilda, VIC • Blonde, Henley Beach SA • Elliott Steele, Eaglemont VIC • Rixons 343 Newtown, VIC • Salon Kiin, Penrith NSW • Sweeney Todd’s, Brighton VIC • Tao of Hair, Perth WA • The New Black Industries, Newcastle NSW
CREATIVE STATE CATEGORIES NSW/ACT HAIRDRESSER OF THE YEAR • Adam Ciaccia • Craig Rhodes • Scott Sloan • Travis Bandiera • Zoe Wilde
SA/TAS HAIRDRESSER OF THE YEAR • Cherie Falco • Sam James
VIC HAIRDRESSER OF THE YEAR • Alexandra Newman • Hermiz Daniel • Joe Habbaki • Mariam Enegd • Michael Piastrino • Sanja Scher
WA/NT HAIRDRESSER OF THE YEAR • Daniel Yap • Hayley Keep • Jo Banks • Michael O’Dowd • Pauline McCabe
QLD HAIRDRESSER OF THE YEAR • Brodie Lee Stubbins • Laura Hudson • Sandra Faiva • William Webb
BUSINESS CATEGORIES EDUCATION BUSINESS OF THE YEAR
• DCI Education • Sharon Blain Education • TONI&GUY Education
EDUCATOR OF THE YEAR • Caterina Di Biase • Dario Cotroneo • Jules Tognini • Katy Reeve • Lauren McCowan • Lyndal Salmon
INDUSTRY BUSINESS PERFORMANCE OF THE YEAR • EcoHeads • Excellent Edges
SALON BUSINESS OF THE YEAR
• Elysium Hair Brisbane, QLD • Luke Reynolds Hairdressing, New Farm QLD • Pierrot’s Hair Studios, Kalamunda WA • Prema, Darlinghurst NSW • Rubi Hair, Windsor VIC
COULD EXPO INCENTIVISE YOUR TEAM TO ACHIEVE THEIR BEST? By Belinda Craigie
Giving your staff a sense of purpose in what they do, outside of the day-today at the salon, can really motivate them to contribute even more to your business, as well as helping them grow as professionals. If you’re a salon owner or manager wanting to lift team spirits and stimulate their interest in their industry, why not use an industry event like Hair Expo to fuel and reward their success? You can create important team building exercises that will lead to a strong sense of enthusiasm and belonging, and at the same time boost their skills, meaning your salon will reap the benefits of a happier team AND happier customers. There are many ways that you can engage your team in incentive programs, no matter the size of your team or what your business objectives may be. Hair Expo’s huge variety of programs means that there’s the option to give a prize to everyone – be it an Expo pass, an education session, or a bigger prize like an evening Gala ticket or a ticket package. Kate Henderson from Elysium Hair in Brisbane, the 2016 Schwarzkopf Professional Hair Expo Salon Business of the Year, frequently runs salon incentive programs for her staff members who are interested in attending Expo, and even uses the opportunity to attend as a strategy for recruitment and staff retention – noting that even if they don’t take up the opportunity, it’s a mark of the salon’s investment in their growth as hair professionals. And for the salon, it is a cost-effective and timely way to create rewards. As opposed to staff members attending multiple educational courses throughout the year, Kate says that the appeal of Expo, as a salon owner, is that it’s all in one go, over a weekend where her staff will willingly attend in their own time. Additionally, its convenient placement in June means staff will come back to the salon feeling inspired and ready to take on the busy part of the calendar year. Elysium Hair currently has an incentive running for five team members who want to go to Hair Expo this year. Kate says that Look ‘n’ Learn passes to Hair Expo have proven a great-value option in the past, where she has given her team members a budget and let them pick the specific courses that they’re interested in. Another added benefit is the flow-on effect from her senior staff attending 74
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Expo, who then impart what they’ve learned to their apprentices back in the salon. Sharlene Lee from Circles of Subiaco salon in Perth brings new clients through the door by using Hair Expo as an incentive for her team of 25 staff. Sharlene offers a variety of different prizes in a pool – be it education sessions or Gala night tickets – for her team members who book new business and do other productive activities for her salon. She says that despite the cost involved investing in Hair Expo tickets, her team members always come back from the show inspired and more motivated, which contributes to the growth of her business and the satisfaction of her clients. “You’ve got to spend money to make money and we have to invest in our staff”, says Sharlene. “You’re definitely going to get it [the investment] back to the salon, it creates a good culture and it’s all about the team”. Hair Expo prizes can also be all-inclusive, to further excite your team members – think accommodation for the weekend, meal vouchers, and, if necessary, even flights, as well as Hair Expo passes and Gala tickets. In this way, an event ticket instead becomes a whole experience that they can look
forward to and be proud to achieve. Hair Expo Australia will be back in Darling Harbour in 2017 at the new International Convention Centre (ICC) Sydney. Tickets are available at www.hairexpoaustralia.com and are tax deductible.
10 - 12 JUNE 2017
HAIR: FR ANK APOSTOLOPOULOS
PHOTOGR APHER: ANDREW O’TOOLE
MAKE UP: K YLIE O’TOOLE
ICC SYDNEY, DARLING HARBOUR
R E T U R N I N G
DARLING I N
HARBOUR 2 0 1 7
T I C K E TS O N S A L E N O W AT W W W. H A I R E X P OA U ST R A L I A . C O M
GLAMOUR IN THE PALM OF YOUR HAND When you own a mountain in South Korea, which produces a Healing Stone that has the ability to prevent heat damage in hair, you must be on to something pretty exceptional. After stopping the manufacturing for ghd in 2008, this innovative Korean organisation started their own brand in 2008 and called it GlamPalm Glamour in the Palm of your Hand. With seven factories producing tools for many brands worldwide, it didn’t take long before the majority of Asia started to embrace GlamPalm. And with a 98% market share in South Korea, winning the International Good Design Awards - one of the top 3 awards in the world – in both 2009 and 2010, this previously hidden Gem became a well known and respected name across the globe. HairBiz spoke to Koen Verelst about how he first became partners in the brand here in Australia, and what exciting things are ahead.
Hair Biz Year 11 Issue 3
“In combination with having the best tools in the world - we call GlamPalm the Mothership of all tools. It’s a very strong and solid ~ Koen Verelst
HOW DID YOU GET INVOLVED WITH GLAMPALM?
With a background in setting up bars and restaurants in luxury hotels, working in Paris and USA, I arrived in Sydney with only $50 back in 2006. I bought myself a used bicycle and helmet (Australia is one of the only 2 countries in the world where you have to wear a helmet by the way!) and for a week only ate instant noodles. Slowly I started to save money. During this period I met my-now-wife, who is Korean and is an awarded hair stylist. We decided to move to South-Korea for two years as we were waiting for our Australian permanent residency. In Korea we immediately opened a hair salon but
focussed on a Western clientele. In Korea there are many Western people teaching English and with my wife having the knowledge of how to style Western hair it was a no-brainer… and a gap in the market! We had 10 stations and 7 staff. After a short period of time, people were travelling 200-300km just to come to us and our customers kept on asking what we used for styling because the result was amazing and felt so good… It was GlamPalm.. After two years we returned back to Australia and purchased a couple of irons for some friends. After their amazing feedback and many sleepless nights, I decided to take the leap and exclusively distribute GlamPalm. Since then life has been a rollercoaster but a good one. What I already knew from the hospitality industry regarding customer service has proved to be invaluable and a huge asset for GlamPalm. This, in combination with the best tools in the world - we call GlamPalm the Mothership of all tools – is a very strong and solid marriage.
WHAT DO YOU SEE AS THE MAIN POINT OF DIFFERENCE OF GLAMPALM?
Quite simply, we are the one that invented the hair iron as we still know it today. We were the first one to develop the world’s first ceramic-coated plate, the world’s first tilting & cushion heat plates, the first to introduce freevoltage, automatic shut-off, 3D swivel pivot cord, 5 sec heat up time, clinic mode, vibration technology, but the
WHO CURRENTLY ENDORSES THE BRAND AND WHY?
most important area that sets us apart is the Healing Stone Technology™. The Healing Stone is derived deep in the mountains of SouthKorea (GlamPalm owns the mountain so Healing Stone is a very good kept secret) and we are the only one in the world with this. Apart from leaving the hair amazingly shiny and glossy the main advantage of the Healing Stone is that it prevents the hair from heat damage. Yes, we tell our customers no heat-protector is necessary, that’s something from the past!’ From our point of view, hair stylists use an iron on customers’ hair and it can look fabulous. What they don’t realize is that although after this one time it looks fabulous, the real question is…what are the effects when using a certain iron everyday on the same hair. With many irons, you will still notice damage. With GlamPalm this is different. It is scientifically proven from testing women in their twenties for 4 weeks with amazing results time and time again.
WHY HAS IT TAKEN SO LONG FOR YOU TO TELL YOUR STORY AND REALLY START MARKETING THE BRAND?
One of the reasons is that our products are expensive to make. Quality is expensive and we still need to be competitive. If I had made our pricing known, people would have thought we were crazy even starting the business. Our margins are not big, so to put the word out there so we mainly have had to rely on word to mouth. Another reason is, as manufacturers we invest heavily in being the first ones to introduce new features. Having said that, our growth has been steady and good and so it’s time now to shout from the hills. The Australian industry will start to hear more about us in many ways.
We are lucky to name Kobi Bokshish, Brad Ngata, Geoffrey Herberg, Daniel Yap as some of our proud ambassadors. They all approached us after trying the irons and spontaneously wanted to become an ambassador for GlamPalm. It says a lot about the quality of the brand.
WHAT ARE THE BENEFITS ON RETAILING GLAMPALM FOR A SALON OWNER?
The benefits for the salon owner to retail GlamPalm are imeasurable. You really are giving your customers the Ferrari of hair irons - an iron with a long history and the best quality made in Korea. All the tools are made with screws so if something goes wrong, even outside the warranty period, we can just replace the component instead of you having to purchase a new iron and be out of pocket again. Looking at it from this point of view the GlamPalm tools are not expensive at all. The life of our irons is approximately 8 years. I wonder how many times and how much money hairdressers have spent on irons in 8 years.
WHATS NEW IN THE WORLD OF GLAMPALM?
It’s a definite Game Changer and it’s called The GlamPalm Clinic. Lots of research has gone into creating this beautiful, top-of-the-notch iron. Finally we can offer an iron that not only styles hair but also let any treatment or leave-in work better with superior results.” With expert craftsmanship, prestigious design and effortless handling,
The GlamPalm Clinic, our Signature styler with Clinic Mode and Nano-Vibrating Technology will shorten styling time and leaves hair looking flawless. Thanks to the ground-breaking NanoVibration Technology, this styler ensures heat is radiated inside the hair instead of drying out its external structure. This creates a healthier finish that is touchably soft and ultra-shiny. The Nano-Vibration Technology massages the even heat distribution into hair by way of 8,000 vibrations per minute resulting in perfectly straight hair in just one swipe. This in combination with the minimalistic direct friction of the hair to tighten the cuticle, results in smooth, shiny hair without causing hair any damage through pulling or snagging. This Nano-Vibration Technology enables our Healing Stone Technology™ to style at a lower heat, keeping your hair at optimal health. The Clinic Mode or Low Temperature Treatment (LTT) will help to apply any treatment better and intenser to damp hair to master sleek-straight and flawlessly voluminous styles with minimal effort and maximum precision. GlamPalm’s Clinic Mode is set at an automatic balanced 60°C and will not damage hair, even on damp hair!
AND ONE FINAL COMMENT?
At the end of the day it is all about quality and performance. You can have a pretty iron in a nice box, but the components in the iron have got to work and perform! For further information on becoming a GlamPalm Stockist P: 1300 652 797 E: email@example.com W: www.glampalm.com.au FB: www.facebook.com/glampalmaustralia
Hair Biz Year 11 Issue 3
THE ORIGIN OF HAIR EXTENSIONS By Extension Expert, Natoshua Johnson
When you think of hair extensions what are the top priorities you consider when fitting a client with new hair? Technique? Color? Length? These tend to be the most talked about topics I hear, but I feel there is one more matter that is of equal or greater importance — The Origin of the Hair. The hair extension market is truly a global market resulting in numerous combinations of colors and textures. There are so many options that it can be very overwhelming to a consumer and even the professional trying to navigate the marketplace. I’ve traveled the world, visited the villages and communities growing hair-for-purchase, tested every style, country and brand on the market and have found that while this is a competitive industry with a large supply of options not many are of a standard that I would use or recommend. Before we dive in, why is the country of origin so important? Because mis-matched texture, is as obvious to the eye as putting platinum wefts on a brunette. And individual hair density that is too far from the client’s natural thickness won’t process or style the same way, causing separation and clear lines of demarcation. Aside from the visible problems there is the issue of durability, chemical processing, and ethical sourcing. The most common origins for natural hair extensions are Brazil, India, Peru, Burma, Malaysia, Mongolia, China, Vietnam, and Russia, with India and China being the most popular in the marketplace. First lets’ take a look at Chinese, Indian, Burmese, and Malaysian hair. While ponytails from these countries have a vast range in characteristics, from very straight and shiny, to coarse and wavy, the one feature they all have in common is colour. These countries produce natural hair colours ranging from very dark brown to black, leaving extension manufacturers with only one option to get a full offering of hair shades — bleach, bleach, and more bleach. We all know how damaging chemical processing is, then add to it that the hair no longer receives the natural oils produced by the scalp to nourish the lengths, this hair is seriously compromised. As stylists we don’t want our clients to have a product that isn’t going to perform, as that reflects poorly on us and our businesses, so these countries of origin are a non-option for us. 78
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So let’s look at the alternatives; Brazilian, Peruvian, Mongolian, and Vietnamese hair. These ponytails are less expensive and are commonly used because of their color variation. Brazilian and Peruvian hair are very curly so to get a more desired straight or body wave texture they are again heavily chemically processed to alter the hairs natural attributes. Mongolian and Vietnamese hair are versatile with colour but lack in quality and robustness. Again a non-option for us. Now we bring you to the Gold Standard of hair — Russian or Slavic hair. Slavic hair has the lightest range of colors varying from very light blonde to medium brown allowing the less compromising alternative of depositing pigment to create a full range of colors. It is finer than others and blends well with clients of European descent. It also has a range in texture from straight to wavy, has natural body and bounce, and responds very well to low-heat styling. Due to a regional diet rich in nutrients and vitamins, and low in sugar, salts and processed fats the hair is healthier, stronger, and has the longest lifetime of use, so if the “fine” trait scared you fear not it is extremely resilient and durable.
Also keep in mind that brands love to use targeted key words to distract from the greater issue of hair origin — “Remy Hair”, “Virgin Hair”, and “Human Hair” are used to give an allure of a luxury product while the origin and amount of processing of the hair is hidden in the fine print or not offered at all. So we highly recommend doing your research and finding a brand that is upfront and straight-forward with their country of origin — because if it’s good, why would you hide it? The lesson I hope to express here is that you get what you pay for. Slavic hair may be the highest price tag but it also guarantees to be the most dependable and longest lasting option available. You and your client are guaranteed the highest level of satisfaction when using Slavic hair and your business will reflect this.
For expert advice and all ranges contact Natoshua Johnson, Director of Manhattan Couture www.manhattancouture.com.au firstname.lastname@example.org Ph: 0406 529 060 Proud Sponsors of the
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ALL CUTICLES REMAIN IN ONE DIRECTION FOR REDUCED TANGLING HAIR CAN BE CURLED, TONED, AND DYED LIKE YOUR OWN HAIR
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Silk Oil of Morocco 2017 2017 New Products & NOW...
Yes purchase now and pay later! Are you an Industry Trade Professional, whether you are Mobile or in a Salon and would like to purchase at 50% off of SRP Are you an Industry Student currently studying at a RTO/TAFE you too can have 50% off of SRP
ARGAN INFUSED ROSE GOLD TITANIUM INTERCHANGEABLE CURLING WAND
PRODUCT DESCRIPTION: Silk Oil of Morocco’s Argan Infused Rose Gold Titanium Interchangeable Curling Wand elevates style performance and hair protection. MCH Triple Zone Heating and Multi-Layer Ultra Technology work together to increase heat up time and reduce styling time while Nano Ionic Ceramic Particles polish hair strands to a high-gloss, buff away imperfections and eliminate frizz whilst helping to protect hair strands from multiple types of damage. The wand’s Titanium Barrels dipped in a lustrous Rose Gold Argan and Keratin Solution ensure the fastest heat transfer speeds and allow a smooth, even finish every time as they shape exquisite curls that reflect dazzling shine. Each wand has been developed with precision to emit the perfect amount of far infrared heat, heating curls from the inside out, leaving the hair full of natural bounce and vitality - the utmost in professional power and healthy hair protection. • 12 Month Warranty • LED Digital Technology with Auto Safety Shut-off • Adjustable Heat Settings suitable for all hair types: 82°C (180˚F) - 232°C (450˚F) • Interchangeable Wand with 3 Barrel Sizes to provide a variety of curls: 9/19mm Small Tapered, 13/25mm Large Tapered, 32/32mm Large Spiral • Cool Touch Heat Resistant Barrel Tips • 2.5m Heat-Resistant Swivel Cord • Heat Proof Glove included • Heat Proof Travel Bag included • Velcro Tidy Strap • Click & Lock Barrel Switch Technology • Ergonomically designed for Professionals • Dual Voltage KIT INCLUDES: • 1 x Interchangeable Curling Wand • 3 x Rose Gold Titanium Barrels • Infused with Argan/Keratin Solution (9/19mm Small Tapered, 13/25mm Large Tapered & 32/32mm Large Spiral) • 1 x 60ml Silk Oil of Morocco Argan Thermal Protection & Shine Spray 80
Hair Biz Year 11 Issue 3
• No Contract • No Min orders • Pay by After Pay – (Add Logo here) ( over 4 - 2 x weekly payments) • Get stock in make money and Pay later • Have a free online Silk Shop make money from Social Media Sales • Buy from an Australian Company
• 1 x Heat Proof Glove • 1 x Heat Proof Pouch • 1 x Product Manual
ARGAN VEGAN HAIR SPRAY
PRODUCT DESCRIPTION: Silk Oil of Morocco Argan Hairspray is a lightweight fine mist that provides a medium hold, instant shine and volume. Formulated with Soy Protein that helps protect, strengthen and improve hair styling, this versatile nonaerosol and alcohol free hairspray creates a flexible hold without the sticky residue. Enriched with the nourishing and moisturising properties of Cold Pressed Certified Organic Argan Oil and Aloe Vera Juice it is the ideal product to create and set a range of styles. SUITABLE FOR: • All Hair Types BENEFITS: • Infused with Cold Pressed Certified Organic Argan Oil for hair moisture & hydration • Enhanced with Certified Organic Aloe Vera to help nourish hair • Uses Soy Protein to helps protect, strengthen and improve hair styling • Provides a medium hold • Adds instant shine • Creates volume • Lightweight fine mist spray • Helps control frizz and fly-aways • Can be used on wet hair to create body and texture • Beautiful Coconut, Mango & Orange Fragrance
ARGAN VEGAN PADDLE BRUSH
PRODUCT DESCRIPTION: The Silk Oil of Morocco Argan Infused Paddle Brush combines the moisturising benefits of Cold Pressed Certified Organic Argan Oil that delivers instant shine, anti-frizz and hydration to your hair and scalp. The heat resistant nylon pins stimulate the scalp that may help improve the health and growth of hair. For quick and effective styling on medium to long hair use the Paddle Brush in conjunction with Silk Oil of Morocco’s Argan Hair & Skin Treatment to detangle long lengths. A vegan friendly and ergonomic product that leaves hair feeling silky smooth.
• Full 100% mark up • Have access to over 200+ Products at 50% including Haircare, Cosmetics, Skincare & Styling tools (for your personal use also) • 30 day money back guarantee
Come join the #Silk Squad No joining Free | Free Trade Log in BENEFITS: • 100% Synthetic Bristles Infused with Cold Pressed Certified Organic Argan Oil • Helps to detangle and manage unruly hair • Promotes sleek and shiny healthy looking hair • Large surface area ideal for styling large sections • Can be used on wet or dry hair • Soft Vegan Friendly bristles • Rubber air cushion made from 100% virgin plastic • Ergonomic design • Perfect for a variety of hair types • Heat resistant 150-170ºc • 100% Virgin Wood Schima Superba
ARGAN INFUSED VOLUME HEATED BRUSH
PRODUCT DESCRIPTION: Silk Oil of Morocco’s digital Argan Infused Heated Volume Brush is a unique patented design with Argan/Keratin Ceramic Technology to provide instant volume and lift. Heated ceramic plates infuse hair with Argan Oil and Keratin particles during styling to create huge lift and volume whilst leaving hair nourished and silky smooth. KIT INCLUDES: • 1 x Silk Oil of Morocco Argan Infused Heated Volume Brush • 1 x 60ml Silk Oil of Morocco Argan Liquid Volumizer • 1 x 60ml Silk Oil of Morocco Argan Thermal Protection & Shine Spray • 1 x Silk Oil of Morocco black satin heat resistant travel bag • 1 x Operating Instruction Manual FEATURES: • Unique patented design and double heat technology for bigger volume • Argan Oil/Keratin coated Ceramic Technology - Heated Ceramic Plates infuse Argan and Keratin particles into hair whilst styling • Creates huge lift and volume to hair • Leaves hair nourished and silky smooth • Tri-Zone Heating Technology for even heat distribution • Heats to 200ºC (400˚F) • 5 temperature settings:
• Nylon bristle technology, easily absorbs the heat with tourmaline antistatic, reducing frizz, locking in moisture and leaving hair Silky smooth. • Ergonomic design with soft touch salon professional handle • 6 rows of nylon teeth for easy detangling and control • Ridged heat resistant cool tip for easy handling • Perfect for short, medium, and long hair • 3m Professional Salon Length Swivel Cord • Velcro strap to keep cord tidy and in good condition • Lightweight (340g) • 1 Year Full Manufacturer Warranty • Unique Authentication Number
ARGAN VEGAN HIGHLIGHTING TRIO
PRODUCT DESCRIPTION: Silk Oil of Morocco’s Argan Vegan Highlighting Trio’s lightweight illuminating powders instantly brighten the skins complexion making it appear radiant with a luminous finish. The trio contains three silky smooth shades designed to diffuse light and enhance the features of the face for naturally glowing skin. This beautiful highlighting trio has been formulated with Cold Pressed Certified Organic Argan Oil which is rich in Vitamins, Antioxidants, Omega-6 and Omega-9 Essential Fatty Acids and includes shades suitable for all skin tones. BENEFITS: • Infused with Cold Pressed Certified Organic Argan Oil • Vegan Friendly • Finely milled mineral formula • Mica helps create a light reflecting finish • Brightens skin radiance • Illuminates complexion • Lightweight • Provides a natural, healthy glow • Versatile – Can be used on the face and body • Long wearing • Suitable for all skin tones
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HAIR EXPO STAND F160
FOR FANTAST IC TRADE DEALS Check out our other 190+ products online www.silkoilofmorocco.com.au For more info on how to sign up either email: email@example.com or call 0738803380
ARGAN INFUSED ROSE GOLD TITANIUM INTERCHANGEABLE CURLING WAND 3 BARREL SIZES TO PROVIDE A VARIETY OF CURLS:
9/19mm Small Tapered | 13/25mm Large Tapered | 32/32mm Large Spiral
KIT INCLUDES: 1 x Interchangeable Curling Wand 3 x Rose Gold Titanium Barrels Infused with Argan/Keratin Solution (9/19mm Small Tapered, 13/25mm Large Tapered & 32/32mm Large Spiral) 1 x 60ml Silk Oil of Morocco Argan Thermal Protection & Shine Spray 1 x Heat Proof Glove 1 x Heat Proof Pouch 1 x Product Manual
32/32MM (1.3”) LARGE SPIRAL WAND
13/25MM (1”) LARGE TAPERED WAND
9/19MM (0.5”) SML TAPERED WAND
Curl Type: Large/ Loose/Voluminous/ Wavy/Natural/Soft
Curl Type: Tight/ Loose/Small/Large/ Natural/Wavy
Curl Type: Small/ Tight/Coiled/ Spiral
A curling wand with training wheels! Silk’s large spiral 32/32mm barrel is great for creating wavy hairstyles. Also known as a “waver” this spiral textured design gives users a template in terms of hair placement, guiding hair between the creases to produce even, perfect waves.This type of wand works well on long hair and helps produce larger more voluminous loose curls.
Silk’s large 13/25mm barrel has been specifically designed with a tapered design to help users achieve a variety of curls from tight to a more natural wave. This 1 inch size barrel is known as the ‘universal size curling wand’ as it is great for achieving any type of curl on any hair length. If you are new to curling, this barrel size is perfect for you.
Silk’s small 9/19mm barrel has been specifically designed with a tapered design to achieve tight, coiled or spiral locks. This barrel is great for thin, straight or short hair. This wand also works well with naturally curly hair to help prolong curls. While it may take some time using this wand to create tight curls, the result is simple stunning.
Create amazing up styles with the waves and curls you have created from using the Argan infused Rose gold curling wand.
Beauty Tip: Always use Silk Oil of Morocco’s Argan Thermal Protection & Shine Spray which helps protect hair from damage caused by heated appliances and provides brilliant shine. This lightweight formula infused with Vitamin E and Cold Pressed Certified Organic Argan Oil which is rich in vitamins, antioxidants, omega-6 and omega-9 essential fatty acids, smooths and conditions hair leaving a lustrous soft, glossy and healthy appearance.
ATTACKING NASTIES HEAD ON! Julie Piantadosi from Total Salon Solutions has recently announced the launch of her new anti-lice system, NIT OFF.
“I identified a gap in the market for a professional quality, natural antilice prevention and treatment system that salons could offer their clients. Nit OFF fills this market gap.”
The new range is the first launch in a series of product offers for Total Salon Solutions, who have been working on the development of a professional haircare range for several years.
anti-lice trio contains the active compound Pyrethrin (Pyrethrum Daisy), combined with 100% natural oils to create a gentle haircare system to prevent and treat lice and their eggs.
Explains Julie, “I have been working behind the scenes on this product range for some time now. Fortunate to work with and visit salons all around the world, I identified a gap in the market for a professional quality, natural anti-lice prevention and treatment system that salons could offer their clients. So many products available on the current market are highly chemical and this is not consistent with the move we are seeing towards parents wanting natural product solutions for their children. Nit OFF fills this market gap.”
NIT OFF KEY SELLING POINTS:
Now Available nationwide exclusively to professional hair salon, the Australian Made
Hair Biz Year 11 Issue 3
• No nasty chemicals • Made with 100% natural oils • Cruelty free • Daisy Flower, Tea Tree, Lavender & Aloe Vera • Use daily to prevent and kill lice • Australian made & owned
STEP 1 : Nit OFF Shampoo Size: 250ml | RRP $23.95 inc GST Banish nasty nits with this naturally derived anti-lice shampoo, enriched with pyrethrum daisy, aloe vera and lavender oil. Suitable for daily use to prevent or treat lice, hair is left lice free and beautifully cleansed.
STEP 2 : Nit OFF Conditioning Spray Size: 250ml | RRP $23.95 inc GST Keep nits away with this naturally derived antilice conditioning spray, infused with pyrethrum daisy, tea tree oil and keratin protein. Suitable for daily use to prevent or treat lice, this hydrating leave in conditioner effectively repels nits. Hair is left lice free and incredibly soft. STEP 3 : Nit OFF Oil Treatment Size: 100ml | RRP $24.95 inc GST Say goodbye to nasty nits with this naturally derived anti lice-removal oil treatment, formulated with lavender oil, citronella and tea tree oil. Reapply daily until lice are gone. For opening order offers contact: Total Salon Solutions 08 8330 4020
1. ZERO YELLOW PURE SILVER SHAMPOO BY HI LIFT TRUEBLONDE Eliminates unwanted yellow and brassy tones from blonde and grey hair. Available from leading wholesalers, contact M&U Imports on 03 9555 1533 for your nearest distributor. www.muimports.com.au
2. DOO-OVER BY KEVIN MURPHY Give hair luxurious volume, lasting hold and a fresj appeal with Doo-Over, an innovative new dry powder and finishing spray in one from Kevin Murphy. www.kevinmurphy.com.au
4. SPECIFIQUE BY KERASTASE Kérastase Paris has pushed the limits of science and revoluntionised its iconic scalp care collection, SPÉCIFIQUE, unveiling a new scalp specific in-salon ritual, four new at-home haircare solutions and the opening of the brand’s first scalp health destination in Melbourne - The Sinclair Kérastase Scalp Institute, later in the year. www.kerastase.com.au
3. SMOOTH AGAIN SHAMPOO AND RINSE BY KEVIN MURPHY Expanding on the success of Smooth. Again anti-frizz treatment, this shampoo and conditioner set marries nature and science to transform haircare. The specific biomimetic technology creates an intuitive range that senses, seeks out and repairs specific areas of the hair, resulting in luxuriously soft hair with a deep shine. www.kevinmurphy.com.au
5. CUREPLEX NO. 4 BY M&U IMPORTS CurePlex have introduced the No 4 into the range, this leave in moisture treatment is the ultimate strengthening product on the worldwide market. Available in 250ml take home and 500ml salon size. Contact M&U Imports on 03 9555 1533 for your nearest distributor. www.muimports.com.au
7. SUGAR SHINE BY MATRIX Inspired by skin care to create exceptional shine with sugar- a natural humectant that prevents moisture loss and buffs away dullness. Sugarshine is a professional, threestep system that provides lightweight, 48-hour shine, showcasing a captivating scent that fuses Grapefruit, Orange, Jasmine, Sugarcane and White Musk. www.matrixaustralia.com
6. DRY POWDER VOLUME PASTE BY ELEVEN AUSTRALIA Eleven Australia’s new Dry Powder Volume Paste removes excess oil whilst providing natural shine, taking your hair from ordinary to lived-in chic. Featuring coconut oil to help retain protein, sunflower extract to moisturize and soybean oil with Vitamin E to condition, Dry Powder Volume Paste recreates second day texture by lifting the roots and adding volume and grit for the perfect dine-but-undone hairstyle. www.elevenaustralia.com
8. SMARTBOND BY L’OREAL PROFESSIONAL L’Oréal Professionnel launches its new bond protecting and strengthening service, specifically designed for use during all technical services such as lightening and hair colour. A breakthrough combination of Maleic Acid & Ceramide, the formula actively works to protect & strengthen the bonds in the hair during technical services with no difference in texture. www.lorealprofessionnel.au
9. BLONDE WAND BY PRAVANA Pushing to revolutionise blonding as we know it, Pravana has announced the launch of the Blonde Wand, a unique, patent-pending thermal lightening tool and Pure Light Creme Lightener. Used together, The Blonde Wand and Pure Light Creme Lightener aim to aid hair professionals in creating breathtaking blondes in record time. A unique thermal lightening tool, the Blonde Wand allows colourists to fully process foil highlights in seconds with less damage than a comparable lightener processed at room temperature for 40 minutes. Combined with Pure Light Creme Lightener, colourists can lift up to seven levels in as little as 12 seconds. www.evolvehairconcepts.com.au
10. LEAVE IN REPAIR BY KEVIN MURPHY A no-fuss, easy to use treatment, Leave-In Repair is the latest must-have product to combat damaged hair from colouring, harsh sun or every day pollutants. The fourth step in the Repair Me System, along with Repair Me Wash, Rinse and Re.Store, Repair Me utilises breakthrough scientific technology and the latest in anti-aging skincare research to nourish and protect hair without weighing it down. www. kevinmurphy.com.au
12. NIGHT DENSITY RESCUE BY NIOXIN Nioxin introduces Night Density Rescue, the brand’s first night treatment clinically proven to stimulate hair density by reducing hair fall. Inspired by premium skin care and harnessing the body’s nightly regeneration process, the treatment contains powerful antioxidants including Biotin, Vitamin E Acetate, Ginger Root Extract and Caffeine, that target and neutralise oxidative damage at the scalp surface. www.nioxin.com
11. GET FOILED WITH…FOIL ME One of the newest companies to place a unique spin on the business of pre-cut foils for the hairdressing industry, Foil Me is the brainchild of Adelaide-based husband and wife duo, Emily and Iliano Ciardiello. Foil Me creates pre-cut foils specifically designed to save time for hair colourist professionals. The technology of the signature embossing and clever ‘tissue box’ design in their world-renowned Grip Me range has been specifically developed to cater for the latest trends in ombre, balayage and hair contouring, whilst still meeting the needs of the more traditional colouring methods. www.foilme.com.au
13. DARK OIL AND SUBLIMATE BY SEBASTIAN PROFESSIONAL The result of five years of research on hair oil, Sebastian Professional has discovered DiffusX technology, which allows new Dark Oil to apply evenly and disappear in seconds, leaving nothing more than its effect: hair 2x as smooth for up to 48 hours. Sublimate is an invisible finishing crème that combines a lightweight emulsion system and a flexible polymer, resulting in cashmere-smooth shine. www.sebastianprofessional.com
14. MAXI BRUSH BY DESSATA The Dessata Maxi now offers 30% longer bristles made from a firmer compound, allowing the brush to penetrate the hair deeper to facilitate knots and tangles while gently massaging the scalp. With 12% greater spacing between bristles, the new Dessata Maxi detangles a greater amount of hair simultaneously with less effort, gliding easily through both wet & dry hair and making it ideal for curly hair. www.dessata.com.au
16 16. URBAN MOISTURE BY SHU UEMURA A collection of four hydro-nourishing hair care products, to detoxify, protect and hydrate hair. Fragranced with notes of Soft Camellia, the Urban Moisture collection is enriched with precious Moringa Extract to thoroughly remove pollutants from the hair; and Red Algae Extract to moisturise, nourish and stimulate cell regeneration thanks to its antioxidant properties. www.shuuemuraartofhair.com.au
15 15. COLOUR FANATIC MULTITASKING HAIR BEAUTIFIER SPRAY BY PUREOLOGY Can be used pre-blow dry for smoothness and heat protection, or simply treating hair when time is short. Equipped with 21 essential benefits to prime, protect and perfect colour-treated hair, this Summer essential is anchored by the brand’s signature AntiFadeComplex, 100% vegan formula and a potent blend of antioxidants and full spectrum UVA/UVB sunscreens. ww.pureology.com.au
17. PH BONDER BY REDKEN Taking professional In-Salon care to the next level, new Redken pH-Bonder works from the inside out to promote bond integrity during professional hair colour or lightening services. Inspired by Redken’s heritage as a pH Science pioneer, pH-Bonder protects hair’s bonds, balances pH levels and preserves fibre integrity. www.redken.com.au
SALON SAVIOURS INTRODUCING COMFORTEL’S NEW CONDOR BARBERS CHAIR
Driven by the sleek curves of a well-designed motorbike, this barbers chair is for the journey man. Inspired by things that go fast, the design features a lean, nimble frame with fast red upholstery while the comfortable and supportive seat is firm and well supported. The adjustable height range is this barbers chair is perfect the tall and even short barber. Traditional styling is met with the highest grade of durability, finish and of course maximum comfort (nothing is more important). With a combination of matte
and chrome finishing and white details, this barbers chair is a striking accent piece to any barbershop. • 360º (lockable) rotation • Reclining backrest • Adjustable, integrated, removable headrest • Upholstered padded armrests • Recline lever • Upholstered and padded footrest • Raised leg support • Lockable hydraulic lift • Round white and chrome base
ERICA SALON CHAIR
Meet Erica. Whatever you knew about stylish salon chairs before, forget it. The Erica represents a changing tide in salon chairs. A bold statement, it speaks for its self. This chair combines black on black matte metal with generous foam cushioning to give your clients’ toosh a little love. You won’t understand how comfortable the Erica is until you sit in it for yourself. Customise your base: With 10 Base options, including the Matte Black Luna Base pictured, call your local showroom to upgrade or customise the look of your salon chair.
THE AVIATOR HYPE – THE ULTIMATE INDUSTRIAL SPACE.
Meet the Hornet. Solid, robust and full of authority. This is about bringing out industrial metal inspiration throughout your salon and nothing does it better than this hairdressing basin. The sleek polished pieces give a new look to traditional salon furniture. Delivering quality and luxury, the aerodynamic curves are hugged in riveted metal, inspired by the famous furniture collection. Pairing it with raw, natural materials including concrete and stone - creates the ultimate industrial salon space. Part of Comfortel’s Aviator range, with matching Aviator Styling Chair and Raptor Stool also available.
All Salon Saviours and full range of furniture are available from Comfortel www.comfortel.com.au Showrooms Australia Wide & New Zealand.
PUCCINI Styling Chair
PETERSON II Salon Workstation
L O C K A B L E 3 D R AW E R Hairdressing Trolley
EMERSON Reception Desk
DESIGNER Cutting Stool
BLOG SPOT. TRACEY HUGHES
THE VOICE OF INFLUENCE The term ‘leadership” gets used frequently. What does it truly mean? Last edition I spoke about disruption in trends and the business model so following on from this theme I analyze what does leadership stands for…it is being disruptive? The hardest thing for an individual, or a company, to do is to change when it doesn’t seem like change is necessary. Change is always the catalyst for growth. Trust me I have experienced this personally so many times! I’m a person who takes risks and embraces change head on no matter how scary it may seem. I’ve dedicated my energy to helping others and yes there are times it’s not always appreciated. However, I believe that leadership is not a title. Leadership is simply the ability and willingness to influence people in a positive way. Leaders who ask questions and encourage those around them to find the answers are more effective than those who try to know and do it all themselves, or just tell others what to do. Leaders
are change agents. They understand that change is a necessary part of life and business. Leaders are empathetic, selfaware, curious and have emotional intelligence. The hallmark of this is that they relate to others (even if others don’t relate back) which makes them essential in the workplace and a delight to be around. So what’s your leadership style? Do you attract others like you around you? Or do you prefer to attract opposites? Leading a team requires you to engage all personality types and generations within your environment. So are your personality types and generations balanced within your team? How well do you communicate with your team? It’s not our differences that divide us, it’s our inability to recognize, accept and celebrate those differences. Problems only occur when there is an illusion that communication has taken place. So I question is Communication is the Language of Leadership? Remember motivation determines what we do, yet attitude determines how we do it!
Brisbane School of B A R B E R I N G
Educating creative artists for 37 years
APPRENTICESHIP TRAINING DESIGNED FOR YOUR SALON. - Workplace Delivery - Campus delivery - Block training Call 3229 2999 to discuss your training needs.
3229-2999 Image Â© Wella
DO YOU LOVE YOURSELF? This year, so far, I have been out of the country a whopping 45% of the time. Matrix keep me busy! Being part of the Matrix Global Team means I spend a lot of time on planes, and yes my air miles are good! There are 2 things I do on planes. 1. Watch movies and cry! Apparently it’s a thing, I googled it, I cry at things I would never cry about on land… I become the soppiest bastard ever at 40,000 ft! 2. I contemplate what I have been doing, the things I have learnt, the things I have done well, and the things I could improve on. So lets talk about no.2, I’m happy to admit I cry but it would be a pretty average blog post! I spend specific time, thinking about what I have valued most about each trip and what was the most important experience gained. I sometimes struggle with and deliberate over what I did or did not do in terms of helping the project I was involved with. I guess the idea of facing my own mistakes and reflecting on what I have done well allows me work on ways I can improve. Matrix has me with really clever people, not just amazing cutters, colourists and stylists… have you met Jamie Stevens, Paul Faultrick or Mila Belova?..., but the whole management team are clever, and they always challenge my thinking. I’m prone to say the wrong thing at the wrong time because I find it funny, but to be a leader I need to work out when is the right time for this and I believe I have a long way to go! What I love about my work trips, and yes… I 94
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love creating amazing colour and educating in amazing places, but what I really love is the people and the internal dialogue I have in my head, which is key to my own personal and vocational growth. I do also think it’s really important to make peace with your decisions, to know you made whatever decision at the time, right or wrong, makes us who we are. Looking back on this and evaluating my contribution is paramount. Without a doubt, it helps me get better. The things I’m working on… I’m not naturally empathetic. I was sent to boarding school at a young age, and I believe through this my coping mechanisms have made me a little un-empathetic. When you own a business or are in the business of dealing with people, empathy is paramount. But one of the things I have been working on is loving myself… not in a narcissistic ‘I’m amazing’ kind of way, but loving the person I am, and the decisions I make. I believe this has helped me be a better husband, father and boss. If I can feel empathy towards myself and recognize this (like crying on a plane), I can be better with other people. I’m a YES man, I want to be known as Mr. Positive. I want to breed positivity and share my love for life. I don’t always succeed but it is something I’m definitely trying to bring to every facet of my life! Positive affirmations - I see all sorts of people re-posting quotes on Facebook instagram etc. There’s pages full of them. It’s as if posting them makes it happen. The most positive thing I want people to do is try! People are scared of failure,
I have failed more than I have won, however attempting success yet meeting failure, that’s where I learn. You cant be a better person if you don’t try or never fail! Try not to be a c%*t! I do my best to be a kind person, I do make too many jokes, I do like to tease people but I never mean to upset anyone. The world is full of <insert most political leaders here> people, happy to see people in misery. I want people to do well and you can guarantee I will say the same thing to your face as I would behind your back! I guess what I’m saying is that I’m growing. Expectations are a difficult thing to live up to, and we often move through life with preconceived ideas of what they are as a boss, a global artist or father/husband. I think we spend most of our lives living up to or doing the wrong things. So, I’m asking you to think, reflect and self analyze. I’m far from perfect and I say the wrong thing almost everyday but I want to get better and I love the person I’m becoming. I’m better than I was (unless you are talking about my surfing and then… probably not) , I do my best to not judge…. And I love myself for both me and my faults. The weird thing is I’m now looking at my business like this with a similar analytical outlook. Your business and hopes for it are just as important! Look at it, step away and look and if you see me crying on a plane, smile and wave. Big love Stevie
What Colour will you wear tonight?
AND THE WINNER IS… Hairdressing awards - There are now so many to choose from. AHIA, AHFA, HAIR EXPO just to name the big ones. We seem to now have an array of platforms to be able to choose to enter. We are so lucky to have choices, to be able to win titles, to be able to recognize our successes, to showcase our work, to be able to bring clients in. Everyone wants an award winning hairdresser right? I purchased my salon at a young age, 21 and taught myself how to be a business owner and mentor to others. One of the things I credit our success to. way back then, was entering IHS HAIR competitions. Years and years of competing in local, state and national levels. We always looked at it like a sport, sometimes you won, sometimes you lost and one time, I think even someone lost part of an ear under the pressure! Our team always had fun cramming in so much training into a few short weeks… sourcing models, creating total looks, WINNING so many trophies. Those titles like Salon of the Year meant so much then. So I think for us at Woohoo salon it was only a natural progression for us to keep entering awards. The meticulous putting together a submission really categorises all the hard work we, as a Team, do all year. It keeps us accountable to results, it makes us reflect on what we have achieved, or in the case of marketing awards, it can even make you see what didn’t work. Direct linkable results to the bottom line of or business. To build a team around you, to make a successful business, you have to have common values and goals. As a salon owner my role in our business is making sure that our sales goals are always being met. Marketing plays a major role in this. So the things we focus on to make our marketing a success are:-
1. Referals. Have a process in place to recognise the clients who recommend. Most computers systems have these built in. If not Check out referus.com 2. Get amongst other business owners in your area to make a network of contacts. 3. Make your salon entry and window inviting and offer consultations 4. Quality of work. You cannot grow if your work is crap! Mystery shop your staff to find out the quality they are delivering, Consistency is the key. 5. Cross promote with Gyms or Real Estates. Offer free services in quieter times 6. Advertise your trading hours if they vary from the norm such as different late nights, which may work for busy professionals or families. 7. Send a birthday offer to EVERYONE! Our clients love this! 8. Facebook & Instagram. We use this to show our personality. Fun a bit cheeky, with stunning, current well finished hairdressing. Clients love “how to’s” so hare content with information if you do not have your own. 9. Always be looking for opportunities to meet new clients. 10.Training, learning a new skill or updating what you know is something your clients want to know about. Training your apprentices in new massage techniques or the latest seasons colours. Tell everyone. Position yourself as an expert and your clients will love it. Marketing really isn’t something that’s online, or in the post. It’s every way you do business and touch your clients. Your message needs to be clear and consistent to deliver results So I highly recommend entering ANY awards Creative, Business, Training, Environmental…Whatever you want to reflect on for the year. JUST DO IT! www.woohoosalon.com.au www.facebook.com/woohoosalon instgram/woohoosalon
COULD YOU SAVE A LIFE?
Hairdressers can play an important role in early skin cancer detection. Each year more people in Australia die of skin cancer than they do on our roads. In fact, 2 out of 3 Australians will have been diagnosed with skin cancer by the age of 70 and, as hairdressers, we are in a unique position to help our clients remain vigilant by spotting changes and abnormalities.
Skin cancers can appear anywhere on the body, including the scalp; an area that is difficult for many people to check themselves. Stylists, however, have an excellent view of the head and scalp and can often be the first to spot something unusual. Skin cancer is an uncontrolled growth of damaged skin cells, mostly due to overexposure to ultraviolet (UV) radiation. Finding skin cancer at an early stage significantly increases the chance of successful treatment, whereas when left untreated, some skin cancers can prove to be fatal. There are three main types of skin cancers named after the skin cells they start developing in: • basal cell carcinoma (BCC), • squamous cell carcinoma (SCC), and • melanoma.
WHAT CAN I DO?
Here are some things to look out for whilst working with clients:
WHAT DO I DO IF I NOTICE SOMETHING IRREGULAR ON A CLIENT?
Don’t be alarmed- not every suspicious spot is a skin cancer. The best approach is to calmly mention to the customer that you noticed a spot on their scalp, neck or ear and ask if they knew it was there. Perhaps they have already had it 98
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checked and have been advised that it is not skin cancer. If they are not aware of the spot, you could point out the location of the spot and suggest that they might want to get their doctor to check it out next time they’re at the surgery. Only a qualified doctor or dermatologist can determine if the spot is cancerous or not, so it’s best NOT to mention that they may have skin cancer! If you do notice something, don’t ignore it. It’s better to raise the issue and have a false alarm than not mention it and have it turn out to be skin cancer. Your client would no doubt be incredibly grateful if you alerted them early, allowing them to achieve a successful treatment outcome. Early detection is the key to reducing the impact of the skin cancer, so if you see something, say something!
• Australia has the highest rate of skin cancer in the world. • 2 in 3 Australians will be diagnosed with skin cancer before the age of 70. • More than 2,000 people die of skin cancer each year in Australia- more than the national road toll. • Skin cancer accounts for about 80% of all new cancer diagnoses in Australia. • Skin cancer is the most common cancer in 15-29 year olds. • Ultraviolet (UV) is the cause of most skin cancers. UV radiation has been categorised as a class one carcinogen, the same as both asbestos and tobacco. • Skin cancer is also one of the more preventable cancers, simply by consistent sun protection when the UV level is 3 or higher. • The earlier a skin cancer is found and treated, the more likely of a positive treatment outcome.
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ATO TARGETS CASH-ONLY HAIR & BEAUTY BUSINESS’
Every year, the ATO focuses resources on certain sectors of the economy which are seen as hotbeds of tax non-compliance. This year, driven by push from government to bring in extra tax dollars, the ATO has firmly set its sights on the cash economy, and the hair and beauty sector has been earmarked for particularly close attention.
So, why does the ATO have a problem with the cash economy? Quite simply, in this day and age, when the use of debit and credit cards is pervasive and the use of cash as a means of payment is declining rapidly, the ATO regards cashonly businesses as having only one reason to exist from an economic perspective and that is as a way of avoiding tax. So, although it isn’t illegal to operate a cash-only business, the ATO consistently finds that amongst cash-only businesses, 100
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there are often endemic problems with the under-reporting of takings, leading to failure to pay the right amount of income tax and GST. In addition, cashonly businesses often fail to account for tax and superannuation properly on their employees’ wages. Amongst hair and beauty businesses, the problem is regarded as particularly acute because around 58% of such businesses are cash only and the industry has the third
highest number of reports about potential tax evasion.
HOW DOES THE ATO KNOW WHETHER I’M REPORTING MY TAXES CORRECTLY?
The ATO has a substantial arsenal of compliance weapons at its disposal which it routinely uses to monitor cash-only businesses. At its simplest, that could mean unannounced drop-in visits from tax auditors, whilst at the more sophisticated
end of the spectrum, the ATO may – unknown to you – be obtaining data about your business from suppliers, which it can use to calculate (based on your purchases of hair and beauty products) what your turnover should be. By matching that figure with your actual turnover based on your income tax and GST reporting, the ATO can spot discrepancies for further investigation. One of the most commonly used methods to spot businesses which might be avoiding tax is the use of the small business benchmarks. Based on information it collects from every business in Australia, the ATO is able to build up a profile of a typical business in any industry in any geographical area, including a picture of what the takings, costs, profit margins and profitability should be for a particular business in that area. So, if your salon reports figures which fall outside the small business benchmark figures for hair salons in your area, you might find that the ATO will ask you detailed questions about why that might be. The use of the small business benchmarks has been criticised in the past; they can be a blunt instrument which fail to take into account any number of legitimate reasons why a business might be underperforming, such as family troubles or staffing issues. Nevertheless, they can also be highly successful at spotting businesses where the owners are failing to record all their sales; the ATO estimates that 10% of hair and beauty businesses are reporting
amounts significantly outside the key small business benchmark ratio for the industry. To illustrate how the ATO deals with noncompliance in the hair and beauty industry, the ATO has highlighted some examples where it has successfully identified problems using the techniques outlined above. In one, a nail salon business with a number of outlets was selected when data matching indicated anomalies. Initial investigation confirmed the owner kept incomplete records and declared income that didn’t support the owner’s lifestyle and assets. The ATO uncovered more than $2 million of undeclared income, imposed penalties for reckless behaviour of over $241,000 and in total brought in underpaid GST, income tax and penalties of more than $728,000.
WHAT CAN THE ATO DO IF MY BUSINESS GETS IT WRONG?
In the first instance, you’re likely to be audited by the ATO. That can be a lengthy, timeconsuming and stressful process which will distract you from running your business and can require substantial investment in professional help from qualified accountants and lawyers. At the end of that, if you’re established to have done the wrong thing, you’ll be faced with a bill for underpaid GST and income tax. In addition, as the example above highlights, you can face stiff penalties of anywhere between 25% and 75% of the underpaid tax, which might increase by a further 20% if you’re a prior offender.
WHAT SHOULD I DO TO KEEP OUT OF TROUBLE? In the first instance, you should be questioning why you operate on a cash-only basis in the first place. As noted at the start of this article, the ATO has a well-founded suspicion that businesses are run on a cash-only basis to deceive the taxman. If that picture rings a bell for you, you need to expect that the ATO will catch up with you and you should be taking proactive steps to get your taxes in order, including considering making voluntary disclosures of past misdeeds in order to mitigate any penalties. If, on the other hand, you have good reasons to be cash-only and are confident that everything is in order, you simply need to go through your books and records and make sure that they will stand up to scrutiny. The very fact that you are a cash-only business will put you on to the ATO’s radar but if all your takings are properly recorded, you can substantiate all your purchases and your payments to yourself and your staff are correctly documented and taxed, you should be able to deal quickly and efficiently with any questions that come your way. Finally, the best advice for any hair and beauty business is to get regular help from your accountant or tax adviser in order to ensure that you stay on the right side of the law and if you don’t currently have professional help, consider speaking to H&R Block’s business services team for assistance. Hair Biz Year 11 Issue 3
HOW SMALL THINKING CAN CREATE BIG CHANGES IN YOUR SALON By Lisa Conway
You don’t have to think big and complicated to create significant change in your salon. If you’d gladly take on a few extra clients a week (say ten) you don’t need to reinvent the wheel. You just need to be consistent, do your job and impress your clients. One by one. I’m surprised by how many salons settle for mediocre when the step up to fabulous is within reach. So many of you are recommending an average number of products, suggesting a so-so number of basin services and ending up with mediocre returns. If you don’t have a brimming appointment book and a queue out the door and up the hill, ask yourself this: Why not? I’m going to give you the solution in plain English. You’ll probably be disappointed that it seems so basic, but stay with me. A lot of you think you already do it. You don’t. Not properly. Not consistently. Here’s the good oil: Your clients want your undivided attention. They will pay for consistent, expert advice, and for the basics like running on time and quoting upfront 102
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– the things many of you find too hard to manage and relegate to the “too hard basket”.
Fact: Salon owners and salon teams very often overlook the things for which clients will pay a premium.
Engaging your clients one at a time is the secret. It’s so simple, we blink and miss it. Your clients want you to listen to them. They want you to explain things in language they can understand. They want to feel your genuine enthusiasm. How well does your salon really deliver the basics? It’s a bit like tradies. If you’re my electrician or plumber, this is what I want from you (and what I’m willing to pay to get). I want you to do what you say you’ll do. If you say you’re coming on Wednesday, then come on Wednesday. Give me a time window (within an hour) and call me when you’re 15 minutes away. Take off your boots and wash your hands properly (with soap) before you touch my white walls. Clean up after yourself and, when you’re done, don’t call me “lovie” or tell me what your missus reckons. Do it right and I’ll call you next time and I’ll tell my friends all about your cont’d on page 94
“I see a scary number of salon owners whose hair looks like they don’t give a damn. You should represent your brand every day. Walk the walk and talk the talk.” above-average service. Same goes for the salon chair. Be on time. Call me if you’re going to be late. Don’t tell me it’ll take one and half hours and keep me for three. Quote the job upfront and accurately. Don’t put product in my hair without telling me what it is and why it’s right for me. Teach me to look after my hair at home, and make suggestions about what my options are, rather than what they’re NOT. Explain things to me so I get why I need a treatment. Talk less about yourself and more about the reason I came to your salon – my hair. Spoil me like you mean it. Like you care. Don’t make me a coffee then take me to the basin so it’s cold before I get to it. Lower the back mirror so I can see properly for more than 10 seconds. Stop telling me what you can’t do. Instead, tell me what you can do. Get me excited! Tell me what I need and why I need it. You’re the expert; act like one. It’s the best game of connect the dots you’ll ever play. You might think it’s difficult to deliver this. Truth bomb: it’s very do-able and has enormous potential benefits for you and your clients. It’s simpler than you think to stand out in your industry. Over the years, I’ve had the pleasure of working with many different stylist. Some super talented (technically speaking) and others who
I call “meat and potato” hairdressers. Nothing wrong with their work but it’s not going to win dish of the day on MasterChef. Yet some of these meat and potato hairdressers have the most amazing client followings. They can make a phone call or three and everyone moves to another day. The loyalty is there and the client/stylist relationship is rock-solid. Part of the problem is we don’t understand what it feels like to be a salon client. Sure, we get our hair done, but usually after hours by our mates. Often, we don’t even buy what we sell. I see a scary number of salon owners whose hair looks like they don’t give a damn. You should represent your brand every day. Walk the walk and talk the talk. Somewhere along the journey we lost our way and let “near enough” seep in. You need to start with your own physical appearance. If you or anyone on your team is not ready to have your photo taken at a minute’s notice, you are not the real deal.
Once you’re all looking the part, focus on connecting to your clients one at a time. Think small: one chair at a time, one prospect at a time, one opportunity at a time. Hand out your cards (one at a time) to everyone – from the girl who serves you at the bakery to the other mums at school pick up. Remember how lovely it feels when someone takes interest in you. Try saying, “I’d love to get my hands on your hair. It’s fantastic hair. I’d love to make an appointment for you to be in my chair one day.” It’s that simple. Spruik your talents and your gusto to new prospects, WOW the socks off your existing clients and watch that queue form out your salon door … and up the hill. For more salon team wisdom, email me at firstname.lastname@example.org, visit my website, find my video tips on YouTube, join Cub ZING or read my latest book Your Salon Retail: the nononsense, no-hype guide to kick-arse retail in your salon business. www.zingcoach.com
HOW TO MANAGE YOUR TIME BETTER IN 7 SIMPLE STEPS By Jay Chapman
It’s the only commodity we can’t get back or get more of. Once it’s gone it’s gone. In my line of work as a business coach, I quite often experience the salon owner and even the team give the old age excuse of “I don’t have time”. Time needs to be respected just as much as we do our money. So why is it that some people seem to have more hours in the day than others? Most salon owners spend 45+ hours working on and in their business, so, let’s look at the hard facts. The average Aussie sleeps 8 hours per night, 7 days a week, right? So that totals 56 hours; add the 45 hours working and that equals a total of 101 hours out of our week already! My question is ‘What are you doing with the other 67 hours in the week that you have left over?
“Take the guess work out of the simplest of tasks by taking a picture and showing your team how you want things done.” 104
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Yes, there’s some huge variables here; travel times, children, sport and extracurricular activitiesI even have a client that spends 30 hours per week on dialysis and still manages to work full time and run a very successful business. I would like to share with you my advice on how to reclaim the time to have true balance.
2. WORKING ON AND IN THE BUSINESS:
In my experience the golden number that allows a salon owner to achieve a quality life balance and headspace is a total of 28 hours total working on and in the business. That in my opinion in the MAXIMUM that a salon owner with a team of 3+ on team should be working towards. Some of you are thinking ‘yeah right!’ But what I will tell you next is a starting point. Start by scheduling in at least 5 hours per week of working on your business, in business hours and you have to respect this time as much as you would if you were cutting hair or doing facials. Schedule tasks in your diary or even your salon appointment book as appointments. It might read something like this: • 9 to 9:45 am stock count and ordering • 9:45 to 10:15 am social media planning • 10:15 to 10:45 am in-salon marketing and promotions, etc The truth is that most salon owners do not group their tasks together and it is very difficult to gather and maintain momentum when these tasks are scattered throughout the week inbetween clients or resentfully executed on a Friday night after work. It does not work!
3. URGENT, IMPORTANT, NICE:
1. A SOLID FOUNDATION:
Every single business owner chooses what and when they are going to do their day-to-day tasks with a different line of thinking. Most of this decision making is unconscious. I want to challenge you to bring your schedule to life by categorising your weekly task in the following categories: ‘urgent’, ‘important’ and ‘nice’.
Setting out the right amount of time to get adequate sleep, maintain a healthy diet and exercise are crucial steps to make sure you set yourself up for success. Starting with a healthy lifestyle that is balanced both physically and emotionally is paramount.
Urgent tasks can be seen as the non-negotiable things that need to be scheduled at the same time, same place every week. For example, they may be things like wages, stock ordering, paying accounts etc. Without completing these tasks, the business (or your home life) simply cannot run.
Laying the foundation for positive time management isn’t just all work and no play. A healthy body and mind is where we need to start to get the best performance out of us.
Important tasks are exactly that: important, however, if these tasks are not completed on that exact time and day the world will not fall apart and you might have a bit more room to move with these. Nice may be watering your lawn, date night, washing your car, walking your dog or going to gym. Whatever it is that you enjoy doing with your free time. Book it in the diary now as there is more chance this will become a reality.
4. DELEGATE LIKE A PRO:
I have published content on this topic before as it is something I am very passionate about, and good at too! It wasn’t always like this. I often thought that if you could win an award for hogging the ball, I would have a wall of accolades. A starting point is to keep a list of all the tasks you complete for at least 2 weeks. The list might include, stock take, grocery shopping, cleaning the salon etc. What is it that you can delegate to other team members to spread the load? And more importantly, why haven’t you done this already? It will take you time to write up systems to follow, but in the long run you will be much better off. Make the tasks you delegate S.M.A.R.T. S- SPECIFIC M- MEASURABLE A- ACHIEVABLE R- REALISTIC T- TIME FRAMED I often hear “it is quicker and easier to do it myself”, however this mindset will not change
the situation you are in now. I challenge you to think bigger and past today to fix this problem for the last time. Where do you see yourself in 6 months’ time, once you have delegated those tasks evenly across your team? How much time would that free up for you?
5. PICTURE PERFECT:
with something such as the following “To be honest my plate is full at the moment, so I will have to say no. If I take anything else on, I won’t be able to do everything I need to do well” The person asking for your help will respect you for being honest and not making up some longwinded story.
They say a picture is worth a thousand words and this advice is going to save you a lot of time. Your team don’t wake up and think “what can I not do right to annoy the boss today?” They need direction and this tip will cut out so much work for you.
If you are not able to think on your feet and give an answer right away, buy some time by saying “Can I get back to you on that?” This will allow you some time to think clearly on the decision you are going to make so you don’t regret the outcome and miss opportunities.
If you like your front desk area to be left certain way when they day is finished simply take a picture of how you would like it to look and place the picture inside the desk drawer. Simple! This isn’t just for reception either. My clients apply this concept for the colour room and how they want all the developers and tints to be put away and ordered. It saves so much time and frustration for you and your team.
7. DISCONNECT TO CONNECT:
Take the guess work out of the simplest of tasks by taking a picture and showing your team how you want things done. They will appreciate it just as much as you do.
6. LEARN THE ART OF SAYING NO:
Saying no is harder for some than others. Firstly, don’t make up rubbish reasons why you have to say no in the first place. I love the saying that you have to have an excellent memory to be an exceptional liar, and it is very true! After you have weighed up in the first place if it is in your favour to say yes or no to an opportunity, be completely honest and reply
We live in a very connected society. The average Aussie spends 12.5 hours per week on Facebook alone! Wow! In our pockets, we have devices that can access any information super-fast which can save us time, however a quick glance at our phones can soon turn into precious minutes and hours out of our day. Practice not answering the phone, emails texts or messages just because they pop up on your screen. When you say yes to instantly getting back to people right away, you say no to what you are working on right now. Instead, schedule a time in your day answer emails, texts and phone calls. As Jim Rohn Quotes -You can run the day, or the day runs you. Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at Jay@zingcoach. com.au, visit the website, find video tips on YouTube or read ZING leader Lisa Conway’s brand new book: Your Salon Team – the salon owner’s guide to finding, motivating and keeping great staff. www.zingcoach.com Hair Biz Year 11 Issue 3
GENERATION X AND THE KEY TO SOCIAL MEDIA SUCCESS By Estelle Oliveri
Millennials or Generation Y (23-36 year olds) always seem to be in focus when it comes to social media. With over 5.2 million Millennials in Australia, this generation certainly do have a firm grasp on digital media. This group prefers to do their research on businesses online to find what they can before initiating contact. They read reviews on multiple platforms and, generally speaking, would much rather have a conversation via a digital interface than talk to a person directly. When considering your business’ appearance, information and interaction on social media, this group certainly are a great target audience to engage with. However, what about the other 10 million people aged between 37 – 71 who also require hairdressing services? Where do they fit in the scheme of things and how can you connect with them digitally? Not every salon has only Generation Y clients. Understanding how to engage effectively with different generations on social media requires looking deeper into the way each generation responds to traditional and digital marketing.
Baby Boomers (aged between 53 – 73ish) respond well to traditional marketing. This group are more likely to respond to a brochure/flyer, radio, TV advertising, billboards and static imagery. In recent years Baby Boomers have adopted social media, enjoying the opportunity to reconnect with long lost friends from the past. They don’t really understand digital advertising - they see advertising as a disturbance to the newsfeed of images and communication with friends and are less likely to take up an offer presented via social media channels. At the same time, this group are very loyal to businesses they love and respond well to upsells.
GENERATION X - THE LOST GENERATION
Not many people talk about Generation X. This group have managed to slip through the fingers of marketing discussions as they form a hybrid between the Baby Boomers and Generation Y. Aged between 37-52, Generation X are also known as “the bridge”. This generation are receptive to flyers, radio, billboard and TV advertising, yet 106
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were also the first generation to attain a Hotmail account, enjoy Skype, purchase from eBay and surf the World Wide Web. Generation X are most likely to pick up a flyer from your salon and follow your business on social media. Being aware that Generation X moves fluidly between traditional and digital marketing approaches provides us with insight on how to use social media to expand your business to ultimately reach Baby Boomers and fellow Generation X, and connect with Generation Y. As Facebook and Instagram algorithms change and impact on the number of people viewing your business and posts online, it is important to include a hybrid (combined) approach of traditional marketing and digital marketing to drive engagement online. As a location-based business, you have the luxury of asking existing clients to engage with your business digitally… and Generation X are the best advocates to help do this. Every time Generation X walks into your salon and sits comfortably in your chair, this is a prime opportunity to provide them with a hand-held flyer with a promotional offer that prompts them to DO SOMETHING in a post on your social media page to redeem the offer. Two things happen when this approach is followed: 1. The promotional offer on the social media page receives engagement from Generation X, which boosts the reach
and shows the post to a wider audience online, prompting Generation Y to join in and participate. 2. The hand-held flyer is shared with Baby Boomers and Generation X outside the salon. If Baby Boomers are unsure of how to redeem the offer with the required call-to-action on social media, salon staff are there to show them how during their appointment. This approach works, time and time again. It also produces MEASURABLE results. Try it for yourself! And if it’s all too hard, get professional help. It’s never too late to start growing your business digitally. Estelle Oliveri, formerly of Eternally Eve has rebranded with an exciting new name HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or go to her Facebook Page @HairpinDigital to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.
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Published on May 22, 2017
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...