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The Essential Business Guide for Salons and Spas

Year 12 Issue 3

A NEW ERA IN SKIN DISINFECTION ULTIMATE SKIN DISINFECTION COMPLETE SKIN COMPATIBILITY PROVEN SKIN SAFETY

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Australian Beauty Industry Awards 2019

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CONTENTS ON THE COVER 20-23 Cliniprep By Dermapenworld

REGULARS 10 Editors Letter 16-19 Industry News 48-49 Skincare Shop 50 Furniture & Beauty Shop 51 Tanning Shop

FEATURE 12 10 Minutes with Jocelyn Petroni By Janine Phillipson 14 Skin Doesn’t Lie By Clare Lamberth

AUSTRALIAN BEAUTY INDUSTRY AWARDS 2018 24 Natural Beauty & Medi Clinic 25 In Therapy Skin & Body 26 Exhale Skin Body Spa 27 Eco Spa 28 Le Chic Skin & Beauty

EVENTS 40 Beauty Expo 2019 42 Aussie Lash Game Strong at Nala Gala 46 Make Up @ Hairbiz Forum 2019

FEATURE 44 Botanical Beauty By Clare Lamberth

PROFILE 52 Restoring Lifestyle Balance Naturally

CHARITY 56 Love Your Sister 58 Tender Loving Beauties

BEAUTY BROW 60 A Thread Above the Rest 62 Brow Henna

BLOG SPOT 64 Elle Wilson 65 Paul Frasca

DERMAL 30 Acne 101 By Zoe Devine 32 To Numb or Not to Numb By Clare Lamberth 34 The Probiotic Pioneer By Clare Lamberth

MEDI & AESTHETICS 36 Baby It’s Cold in Here By Jaclyn Peresetsky 38 Wifi Eye, Is your Screen Time Ageing You Faster? 39 Detoxing. It’s The Pits

Dermapenworld www.dermapenworld.com

BUSINESS 66 How to Build A Brand That Will Stand the Test of Time 68 Messenger Marketing By Kim Barrett 70 Social Media is Not the Only Form of Marketing to Use By Sarah Gardner 72 7 Skills and Qualities of A Great Receptionist By Kai Schnitzler 74 Three Key Areas to Nail For Your Next Promotion’s Success By Sarah Bloom


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Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

Editor’s Editor’s Note

EDITOR

Clare Lamberth clare@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Clare Lamberth Janine Phillipson Jaclyn Peresetsky Kim Barrett Sarah Gardner Kai Schnitzler Sarah Bloom Elle Wilson Paul Frasca

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PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

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OMG! How is it already halfway through 2019?!! The approach of EOFY means one thing, Beauty Expo and the ABIA’s are just around the corner! And boy do we have a killer line up planned for this year’s celebrations Have you bought your tickets yet? This 2019 ABIA’s are shaping up to be the biggest and best yet. We received more entries than ever before this year from amazing individuals and business’ around Australia, not to mention the entries that have flooded in for the Australian make Up Industry Awards (AMIA) which will be brought back under the ABIA banner! We also extended our Judging panel this year, so that judges can spend even more time scrutinising and we have introduced new judges with specific skill sets and talents to assist. It makes me so proud to be a part of an industry with so much talent and passion for what they do. The ABIA’s will grace The Star Event Center in Darling Harbour again this year, and I can’t wait to see you all frocked up on the night. If you haven’t already purchased your ABIA gala dinner tickets, make sure you get in quick. It’s going to be quite the affair and the perfect way to close out a fantastic weekend of celebrating our industry and Beauty Expo. Pyjama Day is also back this year along with our aim to raise over $100K! Pyjama Day is a collaboration with the well-known charity Love your Sister, founded by Actor and Dancing with the Stars winner, Samuel Johnson, that aims to kick Cancer square in the face hole, in loving memory of his sister Connie.

APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.

Last year we raised over $40K and this year we aim to more than double this amount, but we need your help. Be sure to SAVE THE DATE for Pyjama Day, Saturday, July 20th, and check out the article inside for all the details on how you can take part and help Love your Sister vanquish Cancer. We love to see as many salons and clinics as possible take part this year. My team and I, as well as the mocha angels, will be dressing up in our Pyjama’s for the day, and I can’t wait to see your images on socials too. Make sure you tag us using #mochaPJtribe & @beautybizmagazine on Facebook and Instagram to share your Stories, Pics, Video and, of course, Boomerangs with us. Moving on to what’s inside this month. I’ve curated some great experts for you this issue. Jocelyn Petroni shares her insights into business, skin and high-end customer service. Tina Viney from APAN is our special guest and discusses the ins and outs of using topical anesthetic with numbing. We also chat with a gorgeous new Charity giving Tender Loving Beauty to women in need & hear how the Aussies cleaned up at the recent world Lash Awards, the NALA Gala... plus so much more. I hope you enjoy this issue as much as I’ve loved putting it together for you. Yours in great skin,

Clare x Clare Lamberth, Editor


Introducing

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3 Co-op marketing opportunities 3 Shared investment on business growth & your professional development with 3rd party consultants 3 Ongoing advanced education (face to face & online) 3 Opportunities for retail stock consignment & buy-back 3 Dedicated Business Development Manager

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Exclusively distributed by BLC Cosmetics. To register your interest please contact us on customerservice@blccosmetics.com or +61 2 8667 4695.


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FEATURE

10 MINUTES WITH

JOCELYN PETRONI By Janine Phillipson

Celebrity beauty therapist, luxury salon owner and visionary trainer, Jocelyn Petroni’s passion for the professional beauty industry is unwavering.

Photo credit Duncan Killick


A Jocelyn Petroni treatment is an exceptional fusion of traditional massage techniques with modern skincare practices to deliver real skin results and a visit to this oasis of pleasure.

MASTER OF… THE BASIS OF AN IMPECCABLE BUSINESS

With her magical hands and what longstanding and loyal clients refer to as a spiritual experience, Jocelyn’s bespoke treatments go further than the treatment bed. ‘Our purpose is to continually re-invent the beauty space through experience, evidence and education’, says Jocelyn.

“BEAUTIFUL SKIN COMES FROM PERSONALISATION, EXPERT ADVICE AND A DEDICATION TO DELIVER OPTIMUM SKIN HEALTH.” JOCELYN PETRONI

‘I love working as a beauty therapist - it is the best job in the world and running my own business, being responsible for my sense of success, makes me deeply happy. I am naturally a fairly excitable person with anything to do with the beauty industry - with a captive audience I could talk for days on nail painting tips or skin types and conditions. I am continually learning as a business owner and thought leader but also as a beauty therapist. I am hungry to learn how to better my craft, and my passion for the beauty industry grows with my learning’. She’s always stayed true to her beliefs in skin and nails with nurturing, results-driven treatments. Her choice of treatments and techniques draw in celebrities, models and women who love how they look and feel, and the way they are looked after – the whole luxurious Jocelyn Petroni experience.

MASTER OF…. THE ULTIMATE SALON EXPERIENCE

‘Our experience is unique to the beauty industry. Our non-invasive facial treatments offer medi-spa results without the usual recovery time, but with the added benefit of deep relaxation with our signature ‘loving touch’. This increases cortisol levels and skin healing for deeper, longer lasting results and a better feeling of wellbeing’, she explains. Attention to detail - from the salon environment and its luxurious design, to the therapist’s intensive training, unique techniques and nurturing attitude – are what set Jocelyn’s beautiful space apart. The super-charged luxury experience begins with white fluffy slippers on arrival, and personalised choice of music. The salon boasts 6m high vaulted ceilings and oversized treatment rooms flooded with natural light. The Gallery, a recent expansion, was designed to make clients feel the sense of peaceful nurturing, as soon as they walk into the beautifully designed space.

MASTER OF…. BEING A TRAILBLAZER

Keeping ten steps ahead of the game is one of Jocelyn’s strengths. She’s always searching for what’s new, but it has to have a good reason to get woven into her treatment menu. ‘I travel overseas to experience international standards, sourcing the best-ofthe-best from around the world. I pick up new methods along with what’s new, deciphering between what’s trend led and what’s truly innovative and gives results’, explains Jocelyn. As a highly experienced therapist, Jocelyn says trialing something new needs to be results-based to get her interest. ‘Most trends are marketing tools that reinvent the wheel without actually bringing value to the consumer. I see my job as an industry leader to be the person who researches beauty trends, try and test them and honestly report back to give my clients real results’. As one of Australian leading beauty artisans, Jocelyn’s passion, love and commitment to the industry goes far beyond her beautiful salon.

MASTER OF… MENTORING AND TRAINING

Jocelyn’s highly skilled team must undertake an extensive four-week training program before working with clients. They then top up with in-house training every four weeks to maintain treatment quality, and hear about new, inspiring ideas. Jocelyn’s goal is to train the best beauty experts in the industry. ‘I believe my salon is the first where all our beauty therapists are trained to be Reiki practitioners, a hands-on healing technique that comes from Japan’, explains Jocelyn. Reiki is then used in all the treatments offered. She also works with The French Beauty Academy as a mentor and sponsor, offering the Academy’s top seven students a twoweek beauty internship and signature Heart Chakra Facial with Jocelyn herself. ‘I consider myself to be a coach with all my staff and I love taking the time to mentor them while they are with my business and beyond’, she says.

MASTER OF… COLLABORATION

In 2015, Jocelyn Petroni was appointed the first official nail expert for Chanel Australia and in 2017 the Jocelyn Petroni salon became the first official Chanel polish stockist in the world, outside of Chanel. ‘Last year I took my team to Emirates One & Only Wolgan Valley, taking over the spa for the day offering Jocelyn Petroni facial experiences to guests’, says Jocelyn. ‘It was great for my team and we hope to go back this year for another collaboration’. Jocelyn Petroni is situated at:Level 1, 80 Queen Street, Woollahra, NSW 2025 Beauty Biz Year 12 Issue 3

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FEATURE

SKIN DOESN’T LIE

IT REFLECTS OUR OVERALL HEALTH IN UNIMAGINABLE WAYS By Clare Lamberth

On a mission to save peoples’ skin, self-confessed skin nerd Robyn McAlpine has delivered SKINSIDE OUT, the first book of its kind to deeply explain the intricacies of our largest organ and how we can work with nature to have the best skin of our lives. SKINSIDE OUT is a book about beauty and the science of how skin works, giving you insight into how your skin condition is a manifestation of your thoughts, stresses, diet, gut health and environment. It’s not an infomercial begging you to buy the latest ‘must have’ products, nor is it a text book guaranteed to provoke glazed eyes by the end of chapter one. Instead, you’ll embark on a fun-filled, informative journey that will empower you to make healthy skin choices for life, with a newfound love and appreciation for the humble skin cell and the skin you’re in. You’ll laugh, you’ll learn, and your body will love you from the SKINSIDE OUT. We chat with Robyn about her journey in business, and her journey to writing her first skin focused book.

HOW DID YOU FIRST START OUT IN THE INDUSTRY AND WHAT LED YOU TO OPEN YOUR BUSINESS? My first job out of college was in an urban style day spa before moving into a cosmetic clinic. They were worlds apart but having experienced both ends of the spectrum, I feel like I’ve been able to meld that into what you see today as SkintifX. 14

Beauty Biz Year 12 Issue 3

Skintifix turns 10 years old this June. A milestone that felt a million miles away when I first began. I still feel like the new kid on the block and that I have so much more to learn and give. I’m hands on with clients 4 days per week. The other 3 days are spent writing media articles, doing the business book work, figuring out marketing and trying to continually learn to run my business in better ways. Even 10 years in I still feel like I have a lot to learn.

WHAT TREATMENTS DOES YOUR CLINIC PERFORM AND SPECIALISE IN?

Skin, skin and more skin! From the start I shied away from traditional beauty services. My passion is skin and the more I learned from a skin biology perspective, the less interested I became in all the other parts of my beauty diploma qualifications. Our focus is on Corneotherapy and in always looking after the microbiome and stratum corneum. Our treatments are a little bit holistic, a lot of science and a sprinkling of intuition.

CAN YOU SHARE WITH US YOUR TREATMENT PHILOSOPHIES AND CLINIC VISION?

My skin philosophy is based on the principals of corneotherapy and in maintaining the integrity of the epidermis at all times. Therefore, it

meant parting ways with my microdermabrasion machine and removing glycolic and other barrier disrupting ingredients from my clinic. It’s been almost a decade since I switched over to this way of treating skin and I have not looked back.

WHAT DO YOU ATTRIBUTE THE SUCCESS OF YOUR CLINIC TO?

Damn hard work! That’s for sure. But mostly consistently doing the work even when you don’t feel great about it. The days you just want to stay in bed, still get up and show up. Even when you feel like none of what you are doing is working, most of the time it is, you just can’t see it straight away. I also think that holding true to your beliefs is the key. I have never followed a trend in this industry. I have always worked on how skin works and what it needs. Lessons usually come full circle and even on the quiet weeks I still find myself having a little freak out but I have learned to trust the process and know that everything has its seasons.

CONGRATULATIONS ON YOUR FIRST BOOK! CAN YOU TELL US A LITTLE BIT ABOUT ‘SKINSIDE OUT’?

Skinside Out is an enjoyable read about all things skin. Aimed at clients and the general public, it teaches how skin works, without all the


science jargon. It simplifies something that as an industry we tend to overcomplicate and create a lot of mystery around, but it’s simple biology and instead of making good skin seem like something only for the genetically blessed, I teach the why. Understanding why is skin looking and feeling a certain way, the how to fix it becomes easier. It also highlights that good skin is more than just a product someone with a lot of followers said was good. Skinside Out is about dispelling hype and busting myths and making good skin knowledge accessible to everyone.

HOW LONG DID IT TAKE YOU TO WRITE IT? I started jotting down notes for the book about three years ago but really got serious at the start of last year. I thoroughly enjoyed the process and was happy to let the book take as long as it needed but I wanted to have it to my editor be December off 2018. Running a business and being so hands on with my clients meant that I wasn’t able to write fulltime so Skinside Out was written on trains, aeroplanes, in cafes and in the early hours of a Sunday morning from the comfort of my bed! It’s been a journey of digging the gold from the corners of my brain but I promise you she is worth the wait!

WHAT INSPIRED YOU TO WRITE THIS BOOK?

I really began writing it for my clients. I have so much skin knowledge tucked into all the corners of my brain that an hour consultation and analysis simply isn’t enough time to get it all out. For me knowledge is empowerment and I wanted to empower my clients to make confident skin choices based on what skin needs and not just on what someone was selling. I hate to see people waste their time and money and effort on products and treatments that do exactly the opposite of what their skin needs so this book is how I could see a way to pour out everything I know about skin to share it with anyone who wanted to listed!

WHO’S IT AIMED AT & WHAT DO YOU HOPE TO INSPIRE IN YOUR READERS? As I’ve worked on this book I have realised it has a wide audience. Of course, the end reader is my

“I WANT YOU TO FALL IN LOVE WITH THE HUMBLE SKIN CELL. I WANT YOU TO HAVE SUCH AN UNDERSTANDING OF WHAT THIS CELL DOES FOR YOU THAT IT GIVES YOU AN UNSHAKEABLE APPRECIATION WHICH ALMOST MAKES YOU CRY AT THE THOUGHT OF HURTING HER.” EXCERPT FROM ROBYN’S BOOK SKINSIDE OUT.

clients and those who want to understand their skin on a deeper level. I wanted to dispel the myths of the beauty industry, resetting the expectations that we place on our skin. When readers understand how cells work and how skin works, it helps them to see why treatments aren’t going to work overnight but that there is a biological process that is impacting how their skin is behaving. Not one single product or treatment is going to be a miracle. The words I write in this book are exactly how I talk about skin with my clients on a daily basis. Any emerging therapists or those who want to better explain skin in a way that our clients can understand would really benefit from this book as it also teaches about skin in a way we never learned in college. It breaks skin science down into easy to understand processes and uncomplicates what we as an industry have overcomplicated and created so much hype and pressure around. Skin is skin is skin. It’s not an unsolvable mystery. This book puts the common sense back into skin and is designed to be enjoyed by anyone who has ever been curious about their skin!

WHAT MISSING LINKS DOES THIS BOOK ADDRESS FOR THERAPISTS WHEN TREATING THE SKIN?

Written for our clients and anyone with a curiosity for skin, Skinside Out gives therapists analogies and metaphors for simply explaining what can be rather complicated and complex skin functions. As it is written for someone who has never learned a thing about skin, it helps therapists to better phrase processes that are happening in the skin and helps them to teach it to their clients. I would love to see this book in every skin therapist’s library but also on the retail shelves of all great skin clinics as an added tool to help therapists educate their clients and make their job of educating clients a little easier.

HOW CAN THERAPISTS MODIFY THEIR EXISTING PRACTISES TO NURTURE A MORE CORNEOTHERAPY-FRIENDLY APPROACH?

Corneotherapy is a scientific theory in treating skin. It isn’t just a fad word, but a belief that by always caring for the epidermis and avoiding any ingredients that might disrupt the acid mantle, the stratum corneum or the multilamellar lipids, that the skin will be better equipped to function in its healthiest state. By maintaining our skins roof, the cells beneath have the opportunity to function in a state of

homeostasis, instead of always trying to repair the damage we create by removing ‘roof tiles’ and causing an imbalance to the skins microbiome. A great place for therapists looking to incorporate a therapeutic approach to their practice would be in looking at the ingredient formulations of their skin care and considering how these might be having an impact on the keratinocyte lifecycle.

WHAT CHALLENGES DO YOU SEE THERAPISTS COMING UP AGAINST WHEN TREATING CONCERNS IN THE SKIN?

A lack of in-depth understanding of skin can really hinder your results. We graduate with the best of intentions but only a small knowledge of skin and its function. One of my favourite sayings is an Einstein quote “if you can’t explain it simply enough, you don’t know it well enough”. I find when mentoring therapists that if their basic skin anatomy and physiology is lacking, it can be difficult to understand what is happening in skin and difficult to create a treatment solution to help our clients get the results.

WHAT SOLUTIONS ARE THERE?

Learning, learning and more learning. Knowledge is power and the more you know about the intricacies of skin, the more effective you can be in finding a solution. There is some great post graduate skin education available in our industry. The kind that is purely skin focused and teached about the basic function of a cell, right down to each process within the layers of our skin. Florence Barrett-Hill, Gay Wardle and Lia Trebilcock have some great education to take your knowledge to the next level. I recommend their courses to every therapist who reaches out askin me where they should start in their skin education journey.

WHAT’S NEXT FOR YOU PERSONALLY AND PROFESSIONALLY?

World domination! Mwahahah!!! I’m only half joking, I don’t need the whole world ;) Coming up for me is the launch of my book and seeing what adventures that brings. I am reopening Skinside Out, my 12 week skin reprogram. This gives me the opportunity to work with clients Australia wide from the comfort of their own homes! I started this back in 2014 and it was so well received that I think it is time for a comeback and there’s no better opportunity than with the launch of Skinside Out the book. www.skintifix.com Beauty Biz Year 12 Issue 3

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INDUSTRY NEWS INDUSTR STOP BLUE LIGHT AGEING Did you know that Aussie adults clock up more than 10 hours of screen time daily? Blue light (also referred to as High Energy Visible or HEV light) is emitted from all technology devices and poses potential harm to the skin via free radical damage. Linked to oxidative stress on the skin, particularly around the delicate eye area, blue light can penetrate the dermis and affect collagen and elastin structures resulting in wrinkling and sagging. Unlike their competitors which use a lens coating to reflect harmful blue light, EXYRA’s innovative lens technology is made using a photochromic dye that absorbs and blocks blue light from entering the retina and affecting surrounding skin around the eye. Maintaining true colour perception, EXYRA’s scratch-resistant specs also offer UV A/B protection. www.exyra.com.au

SYDNEY BEAUTY EXPO. EARLY BIRD TICKETS END SOON!

Australia’s ultimate event for aesthetic professionals is gearing up for its best year yet. Beauty Expo Australia is the largest gathering of beauty brands and suppliers in the Australian beauty industry and is set to inspire thousands of visitors in 2019 with innovative product offerings from leading brands, a plethora of new features and a line-up of superstar educators. Discounted early bird ticket prices end on the 19th of July. www.beautyexpoaustralia.com.au

JURLIQUE DRIVES GLOBAL EXPANSION PLANS WITH NEW ECOMMERCE PLATFORM Jurlique, the global natural skincare manufacturer, has launched its powerful new eCommerce platform and digital strategy, led by the team at Jurlique and implemented by digital commerce consultancy Tryzens, in a bid to take its range of natural skincare product to a broader market and improve the experience for its customers. Jurlique’s new website has a number of impressive capabilities, most notably leveraging consumer data to drive meaningful, personalised communications, enabling Jurlique to deliver targeted product and content recommendations to customers.

MY FACE MY BODY GOES VIRTUAL

MAKEUP: LUCY FLOWER

Hair: The Fellowship for British Hairdressing Colour Project 2019 Team leader: Paul Dennison @ Ken Picton Art direction: Robert Eaton @ Russell Eaton Photography: Richard Miles Styling: Stacey Jane Shaw @ Russell Eaton

MyFaceMyBody will use state-of-the-art streaming technology to open up the awards to Aesthetic businesses from around the world. In 2019 the awards program has opened its doors even further to allow entries from any country. Traditionally the MyFaceMyBody Awards event was held in the key cities of London, Los Angeles and Sydney but now clinics from remote regions, such as Antarctica, South America and Africa can enter. The virtual 2019 MyFaceMyBody Awards will be held as part of the Global Virtual Aesthetics Summit on Sunday 10th and Monday 11th of November 2019. GVAS is an innovative and pioneering two-day event, incorporating both the awards and clinical and business programs presented by some of the world’s leading industry speakers, in a virtual space. www.myfacemybody.com/awards/


RY NEWS INDUSTRY NEWS ENDOTA LAUNCHES MOTHER & BABY RANGE

Endota, one of Australia’s most loved Spa & Wellness brands, has expanded their product offering with endota Organics™ nurture, a premium mother and baby range. Endota have formulated the products with the understanding that pregnancy and breastfeeding will change a mother’s skin and takes into special consideration the importance of caring for a newborn’s skin. During pregnancy a baby’s skin is protected by nature’s skincare, the Vernix, and common wisdom is to leave it on as long as possible after birth. The range extends the role played by mother nature and preserves the delicate pH balance of a baby’s skin with products that are as close to nature as possible. www.endotaspa.com.au

AUSTRALIAN SKIN CLINIC LAUNCHES OBSERV 520 Deemed a ‘revolutionary journey beneath the skin’s surface’, The Observ® 520 is the newest skin-analysing system launched by Australian Skin Clinics in bid to deliver the most accurate client consultations, to date. The Observ® series of skin diagnosis tools clearly show skin impairments and conditions which have been previously unseen to the naked eye, clearly stand out from normal, healthy, skin tissue. Australian Skin Clinics will offer The Observ® 520 as a primary diagnostic tool as they continue to focus on their results-driven cosmetic and medi-aesthetic treatments, that put the needs of their customers at the forefront of their business. www.australianskinclinics.com.au/observ-skin-analysis/

SIX SENSES SPA WELCOMES JOANNA NEWHAM

Six Senses Fiji is thrilled to welcome Joanna Newham during the month of June, who will be joining the spa team offering LightFusion LED Light Therapy as well as specialised skin and dermal therapies into her bespoke facials and skin consultations from 4th - 30th June 2019. No treatment is ever the same and all are tailored to the individual… Guests will be no doubt blown away by the red carpet-ready results after treating themselves to a session with Joanna. Joanna already has a very loyal, devoted following and has earned the reputation as one of Sydney’s top facialists amongst the media, celebrities and influencers… what a treat for Six Senses Fiji!

MAKEUP: LUCY FLOWER

Hair: The Fellowship for British Hairdressing Colour Project 2019 Team leader: Paul Dennison @ Ken Picton Art direction: Robert Eaton @ Russell Eaton Photography: Richard Miles Styling: Stacey Jane Shaw @ Russell Eaton

CND CELEBRATES 40 YEARS Founded in 1979 and based in San Diego, California, CND (Creative Nail Design, Inc.) is the global leader in professional nail products and services — including CND SHELLAC® Brand 14+ Day Nail Colour. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education and customer support. Only CND delivers high performance nail colour on the cutting edge of fashion and technology. In celebration of the ruby anniversary, CND has chosen Swarovski® crystals as its exclusive nail embellishment for all 40th anniversary events. In bringing together two world-renowned names in colour and ingenuity, CND is adding substantial sparkle to this year’s happenings. Celebrations include Premiere Orlando, an annual event where the worldwide beauty industry gathers in Orlando, Florida to showcase new offerings to professionals, industry insiders and global distributors, a plethora of consumer and press events, as


INDUSTRY NEWS INDUSTR well as creating a unique Ruby crystal mix for CND’s 40th special prepack to be sold exclusively for nail professionals to share in salon. The brand will also host CND “Tiny Canvases – The Art of Nails” exhibit at the Oceanside Museum of Art in Oceanside, California, the birthplace of CND. www.pacificnail.com.au

ARTISAN CLINICS LAUNCH IN AUSTRALIA

DERMAENERGY RELEASES PUMPKIN PEEL Creator of the Dermaenergy skincare brand Sean Abel, proudly introduces the NEW Pumpkin Protein Peel. The peel is ideal to treat all skin. Acneic and mature skins will benefit immensely, as the peel is refining and restorative, delivering results in a smoother appearance, equally improved colouration and a fresh glow. Did you know, Pumpkin has the highest concentration of the active antioxidant vitamin A of all vegetables, naturally? Pumpkin increases cell turnover, stimulates the rejuvenation of collagen and elastin as well as having antibacterial properties. Naturally rich in Vitamin A + C and enzymes, when applied in a topical application, can help to soften the skin. The enzymes will help dissolve dead skin and ensure an immediate softening. Pumpkin increases cell turnover, stimulates the rejuvenation of collagen and elastin as well as having antibacterial properties. Pumpkin has the highest concentration of the active antioxidant vitamin A of all vegetables, and therefore it is the preferred choice amongst beauty professioanls. www.cliniccare.com.au

Led by a medical board and offering a range of progressive state-of- the-art treatments, Artisan Aesthetic Clinics is quickly establishing itself as Australia’s leading provider of medically-driven treatments that deliver real results. Artisan Aesthetic Clinics launched in late 2018 and currently operates 14 clinics across Queensland, the Australian Capital Territory and New South Wales with plans to establish a premium national network of 70 to 90 clinics. The successful growth of Artisan Clinics is due to the bespoke, medically- driven treatment plans that are tailored to each individual. As well as the latest medical-grade skin rejuvenation treatments from leading Australian skincare brands, Artisan Clinics also offer cosmetic injectables, natural rejuvenation treatments through PRP, laser and light therapies, and dermal and body contouring treatments. They are among the first in Australia to offer the latest Profound non-surgical facelift, which produces a 100% response rate in reducing the appearance of fine lines and wrinkles. www.artisanclinics.com

INTELLISHADE WINS!

Intellishade by Revision Skincare has just been announced the 2019 NEWBEAUTY® Award Winner for Best Tinted Moisturiser with SPF. This 5-in-1 age-defying moisturiser with 100% all-mineral broad-spectrum sunscreen SPF 45 corrects, protects, conceals, brightens and hydrates skin through a proprietary blend of over 20 age-defying, skin enhancing ingredients that have been master-formulated into one of the most robust daily anti-aging moisturisers available. www.revisionskincare.com

L’OREAL EXPLORES REFILLABLE PACKAGING

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As demand for environmentally friendly products is increasingly growing, refills are gradually conquering the skincare category, up to the luxury sector. Several examples illustrate this trend, strategically associating premium codes with a new conception of packaging. L’Oréal views the concept as the next market reality, and suppliers have been diversifying their offerings. Ranges like Absolue by Lancôme and Or Rouge by Yves St Laurent recently adopted this principle, confirming the alliance between luxury and the concept of product refillability.


RY NEWS INDUSTRY NEWS ORGANIC NATION JOINS PBS FAMILY PBS is very proud to announce that they have acquired the salon distribution of Organic Nation. Taking Pure, Australian & Organic skincare to the next level, Organic Nation uses Certified Organic ingredients in their range of cleansers, scrubs, serums, and face and body moisturisers, that are grown, harvested and processed to avoid contamination from pesticides, fertilisers and toxins. This ensures the plants and the final ingredients they produce are 100% pure - just as nature intended. www.organicnation.com.au

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COVER STORY

INTRODUCING CLINIPREP INTRODUCING INTRODUCING CLINIPREP CLINIPREP Rewriting Skin Disinfection Practice

TM TMTM

Rewriting RewritingSkin SkinDisinfection DisinfectionPractice Practice

Offering higher levels of cleansing, a non-hazardous safety Human cells are not affected because they are 10 times profile and better patient outcomes, CliniPrepTM issafety setting larger and much more robustbecause than those ofare pathogens. Offering Offering higher higher levels levels of of cleansing, cleansing, a non-hazardous a non-hazardous safety Human Human cells cells areare not not affected affected because they they are 10 10 times times TM TM a new benchmark in aesthetic skin disinfection practices. It is and also worth noting that because of CliniPrep’s oxidising profile profile and and better better patient patient outcomes, outcomes, CliniPrep CliniPrepis setting is setting larger larger and much much more more robust robust than than those those of of pathogens. pathogens. method of action, itthat is that not subject antimicrobial a new a new benchmark benchmark in aesthetic in aesthetic skin skin disinfection disinfection practices. practices. It is It also is also worth worth noting noting because because oftoof CliniPrep’s CliniPrep’s oxidising oxidising Over the decades we have seen amazing advancements in method resistance and therefore it subject is notto possible for pathogens method of of action, action, it is it not is not subject to antimicrobial antimicrobial aesthetics skincare, including the introduction of hyaluronic to become tolerant of it it is –it anot bonus this heavily Over Over thethe decades decades wewe have have seen seen amazing amazing advancements advancements in in resistance resistance and and therefore therefore ismajor not possible possible forin for pathogens pathogens acid and the rise of Botox and dermal fillers. reliant world. aesthetics aesthetics skincare, skincare, including including thethe introduction introduction of of hyaluronic hyaluronic to antibiotic to become become tolerant tolerant of of it –ita–major a major bonus bonus in this in this heavily heavily acid acid and and thethe rise rise of of Botox Botox and and dermal dermal fillers. fillers. antibiotic antibiotic reliant reliant world. world. However, when it comes to the products we use to disinfect GENTLER AND SAFER FOR SKIN patients’ skin little changed since the GENTLER AND AND SAFER SAFER FOR FOR SKIN SKIN However, However, when when itvery comes it comes tohas to thethe products products wewe use use tointroduction to disinfect disinfect GENTLER of chlorhexidine gluconate way back in the 1950s. Until now! Cliniprep is safer to handle and use than other skin patients’ patients’ skin skin very very little little hashas changed changed since since thethe introduction introduction cleansers disinfectants, many of which carry Cliniprep is safer isand safer to to handle handle and and use use than than other other skin skin warnof of chlorhexidine chlorhexidine gluconate gluconate way way back back in the in the 1950s. 1950s. Until Until now! now! Cliniprep ings of toxicity and eye damage. Following six years of research and development, Clini- cleansers cleansers and and disinfectants, disinfectants, many many of of which which carry carry warnwarnTM Prep introduces a completely new stabilised hypochlorings of of toxicity toxicity and and eye eye damage. damage. Following Following sixsix years years of of research research and and development, development, CliniClini- ings TM skin TM ous disinfection to the aesthetics sector. hypochlorThe release It is also incredibly gentle on the skin and doesn’t contain Prep Prep introduces introduces a completely a completely new new stabilised stabilised hypochloralcohol or parabens eliminating any stinging, sensitivity, It also is also incredibly incredibly gentle gentle onon thethe skin skin and and doesn’t doesn’t contain contain of this ground-breaking cleanser heralds a new era in skin It is ous ous skin skin disinfection disinfection to to thethe aesthetics aesthetics sector. sector.The The release release irritation orparabens dryness of the skinany and eyes. Norsensitivity, does it cause alcohol alcohol or or parabens eliminating eliminating any stinging, stinging, sensitivity, disinfection efficacy and skin compatibility. of of this this ground-breaking ground-breaking cleanser cleanser heralds heralds a new a new eraera in in skin skin respiratory irritation. irritation irritation or or dryness dryness of of thethe skin skin and and eyes. eyes. Nor Nor does does it cause it cause disinfection disinfection efficacy efficacy and and skin skin compatibility. compatibility. respiratory irritation. irritation. As CliniPrepTM products are bactericidal, fungicidal, virucidal respiratory However, what really sets CliniPrep apart from almost every TM TM it delivers far better and quicker protection and sporicidal, AsAs CliniPrep CliniPrep products products areare bactericidal, bactericidal, fungicidal, fungicidal, virucidal virucidal other available skin cleanser, is that itfrom isfrom non-cytotoxic to However, what what really really sets sets CliniPrep CliniPrep apart apart almost almost every every against infection when compared to traditional skin cleansand and sporicidal, sporicidal, it delivers it delivers farfar better better and and quicker quicker protection protection However, regrowing skin –skin itcleanser, kills the pathogens that inhibit skin to to other other available available skin cleanser, is that is that it is it non-cytotoxic is non-cytotoxic ing products, such as iodine and chlorhexidine gluconate. against against infection infection when when compared compared to to traditional traditional skin skin cleanscleansrecoveryskin but interfere withthat cell regrowth. As a regrowing skin –does it– kills it not kills the the pathogens pathogens that inhibit inhibit skin skin itsuch isas also skin and neutral pH, and non-irritant to regrowing ingSignificantly, ing products, products, such as iodine iodine and chlorhexidine chlorhexidine gluconate. gluconate. result, itbut isbut especially beneficial inwith applications where treated recovery recovery does does not not interfere interfere with cell cell regrowth. regrowth. As As a a skin because the human immune system actually uses the Significantly, Significantly, it is it also is also skin skin neutral neutral pH,pH, and and non-irritant non-irritant to to areas are vulnerable to infection whilst the skintreated recovers result, result, it is it especially is especially beneficial beneficial in applications in applications where where treated same hypochlorous chemistry to fight infection. skin skin because because thethe human human immune immune system system actually actually uses uses thethe suchare as micro-needling procedures or chemical peels. areas areas are vulnerable vulnerable to to infection infection whilst whilst thethe skin skin recovers recovers same same hypochlorous hypochlorous chemistry chemistry to to fight fight infection. infection. such such as as micro-needling micro-needling procedures procedures or or chemical chemical peels. peels. Recognising the importance of this new technology, who is on the Dp Dermaceuticals has launched CliniPrep within the Aes- Micro-Needling Specialist, Dr Andrew Christie Recognising Recognising thethe importance importance of of this this new new technology, technology, TM Anti-Contamination Management (ACM ) Advisory Micro-Needling Specialist, Specialist, DrDr Andrew Andrew Christie Christie who who is on is Board, on thethe market as part of its commitment to Micro-Needling Dpthetic/Dermatological Dp Dermaceuticals Dermaceuticals hashas launched launched CliniPrep CliniPrep within within thethe AesAesTM TM said the product’s ability to disinfect without damaging reAnti-Contamination Anti-Contamination Management Management (ACM (ACM ) Advisory ) Advisory Board, Board, providing the highest quality and safest products for use thetic/Dermatological thetic/Dermatological market market as as part part of of its its commitment commitment to to generating skin is a tremendous advantage in aesthetic apsaid thethe product’s product’s ability ability to to disinfect disinfect without without damaging damaging re-repre-, during and postskin rejuvenation procedures. providing providing thethe highest highest quality quality and and safest safest products products forfor use use said plications, where intentional damage is often being caused generating generating skin skin is a is tremendous a tremendous advantage advantage in aesthetic in aesthetic apappre-, pre-, during during and and postpostskin skin rejuvenation rejuvenation procedures. procedures. to the dermal layer. plications, where where intentional intentional damage damage is often is often being being caused caused According to Director of Dp Dermaceuticals, Corri Matthews, plications, thethe dermal dermal layer. layer. CliniPrep creating safety protocols not only for to to According According toisto Director Director ofimproved of DpDp Dermaceuticals, Dermaceuticals, Corri Corri Matthews, Matthews, He believed it will set a new benchmark in Aesthetic and skin needling, but also for injectable, laser, hair restoration, CliniPrep CliniPrep is creating is creating improved improved safety safety protocols protocols notnot only only forfor Clinical Infection Control Protocols. HeHe believed believed it will it will setset a new a new benchmark benchmark in in Aesthetic Aesthetic and and and all aesthetic procedures. skin skin needling, needling, butbut also also forfor injectable, injectable, laser, laser, hair hair restoration, restoration, Clinical Clinical Infection Infection Control Control Protocols. Protocols. and and all all aesthetic aesthetic procedures. procedures. “For any aesthetic practitioner, limiting the risk of infecOFFERING SUPERIOR PROTECTION AGAINST INFECTION tion in patients should be a fundamental focus of deliv“For “For any any aesthetic aesthetic practitioner, practitioner, limiting limiting thethe risk risk of of infecinfecOFFERING OFFERING SUPERIOR SUPERIOR PROTECTION PROTECTION AGAINST AGAINST INFECTION INFECTION tion ering treatment. CliniPrep woundfocus healing to occur tion in in patients patients should should bebe a allows fundamental a fundamental focus of of delivdelivHow can something so lethal to pathogens be safe for more quickly, reduces facial redness in healing sensitised skin and ering ering treatment. treatment. CliniPrep CliniPrep allows allows wound wound healing to to occur occur humans? The key is its method of action. Although is non-cytotoxic. This is important I treat many facial How How can can something something soin so lethal lethal to to pathogens pathogens bebe safe safe forforit more more quickly, quickly, reduces reduces facial facial redness redness inas sensitised in sensitised skin skin and and injectable patients who with sensitised skin and is a very weak acid, CliniPrep is of strongly oxidising so humans? humans? The The key key is in is its in its method method of action. action. Although Although it itit is non-cytotoxic. is non-cytotoxic. This This is important is struggle important as as I treat I treat many many facial facial rosacea, which will become irritated and inflamed followreadily penetrate and break down oxidising the cell walls injectable injectable patients patients who who struggle struggle with with sensitised sensitised skin skin and and is acan isvery a very weak weak acid, acid, CliniPrep CliniPrep is strongly is strongly oxidising so so it it ing skin disinfection using alcohol-based skin preparation of pathogens. rosacea, rosacea, which which willwill become become irritated irritated and and inflamed inflamed followfollowcan can readily readily penetrate penetrate and and break break down down thethe cellcell walls walls solutions,” Dr Christie said. inging skin skin disinfection disinfection using using alcohol-based alcohol-based skin skin preparation preparation of of pathogens. pathogens. solutions,” solutions,” DrDr Christie Christie said. said. A NEW APPROACH – STABILISED HYPOCHLOROUS ACID

Hypochlorous acid–(HOCI) has long been known as ACID anACID effective disinfecting chemistry with the British Medical Journal A NEW A NEW APPROACH APPROACH STABILISED – STABILISED HYPOCHLOROUS HYPOCHLOROUS 1 However, in its natural state it is also highly unstable and therefore, until first publishing a paper on its benefits in 1915. Hypochlorous Hypochlorous acid acid (HOCI) (HOCI) has has long long been been known known as as anan effective effective disinfecting disinfecting chemistry chemistry with with thethe British British Medical Medical Journal Journal recently it has been possible to successfully harness benefits into available product. 1 However, 1 However, first first publishing publishing a not paper a paper onon itsits benefits benefits in 1915. in 1915. in its initsits natural natural state state itais itcommercially also is also highly highly unstable unstable and and therefore, therefore, until until recently recently it has it has notnot been been possible possible to to successfully successfully harness harness itsits benefits benefits into into a commercially a commercially available available product. product. CliniPrep contains a unique high purity, stable version of hypochlorous acid, which instead of lasting a matter of hours, has a proven shelf life of over two years, whilst fullyof retaining its multi-pathogen efficacy. CliniPrep CliniPrep contains contains a unique a unique high high purity, purity, stable stable version version of hypochlorous hypochlorous acid, acid, which which instead instead of of lasting lasting a matter a matter of of hours, hours, has has a proven a proven shelf shelf lifelife of of over over two two years, years, whilst whilst fully fully retaining retaining itsits multi-pathogen multi-pathogen efficacy. efficacy. Although only recently introduced to the aesthetics sector, this technology is already well proven within ear-piercing environments, where it introduced has beento used as an aftercare lotion on more thanistwo million ear piercings to ear-piercing date with zero Although Although only only recently recently introduced to thethe aesthetics aesthetics sector, sector, this this technology technology already is already well well proven proven within within ear-piercing incidence of reported infection, and a reported reduction in claimed healing time from six weeks to three weeks.² environments, environments, where where it has it has been been used used as as anan aftercare aftercare lotion lotion onon more more than than two two million million earear piercings piercings to to date date with with zero zero There are severalinfection, studies that demonstrate the disinfecting and dermatological benefits of HOCI particularly related incidence incidence ofalso of reported reported infection, and and a reported a reported reduction reduction in in claimed claimed healing healing time time from from sixsix weeks weeks to to three three weeks.² weeks.² 1,3-7 to wound care and studies legstudies ulcers. There There areare also also several several that that demonstrate demonstrate thethe disinfecting disinfecting and and dermatological dermatological benefits benefits of of HOCI HOCI particularly particularly related related 1,3-71,3-7 to to wound wound care care and and legleg ulcers. ulcers.


CLINIPREP TRANSFORMATION TM

Skin is transformed using CliniPrep: Pics 1-3. Chronic cystic acne prior to treatment. 4. CliniPrep used PRE-DURING & POST DermapenTM Treatment. 5. After 2 Dermapen treatments and Dp Dermaceuticals personal skincare program including daily use of CliniPrep. Photos courtesy of DermapenWorld. A SUPERIOR ALTERNATIVE FOR INFECTION CONTROL

CLINICALLY TESTED FOR EFFICACY AND SAFETY

We all know how important effective skin cleansing is to patient safety throughout the delivery of aesthetic procedures. Any penetration of the dermal layer no matter how small can allow the ingress of infection, and lead to complications such as longer healing times, antibiotic treatment or even permanent scarring.

CliniPrep has been comprehensively tested by independent laboratories to prove its efficacy and safety. Highly effective antimicrobial cleansing.

And unfortunately, there has been a recent increase in the incidence of reported aesthetic infections. In January 2017, Public Health England investigated three separate cases of blood-borne viruses being transmitted by micro-needling.8 An issue with the traditional forms of disinfectants, such as iodine and chlorhexidine gluconate is that they are weak poisons that strike a fine line between being a high enough concentration to kill harmful bacteria, fungi or viruses, but a low enough concentration to avoid damage to the tissue. This is why, unlike CliniPrep very few of these chemistries are safe for contact with the eyes, mucous membranes or on broken tissue. And they may even cause more serious reactions. In February 2017, the Food & Drug Administration (FDA) issued a warning regarding an increasing incidence of an allergic reaction to chlorhexidine gluconate resulting in hospital treatment, with some of these resulting in anaphylaxis.⁹ CliniPrep offers a safer and more effective skin disinfectant alternative.

OUR CLINIPREP PRODUCTS CliniPrep is available in two formats:

CliniPrep for in-clinic use in commercial size 500ml bottle for use pre-, during and post-treatments CliniPrep in handy spray 100ml bottle that can be use for aftercare and maintenance by the patient to use two to three times a day at home. The spray head of this bottle delivers a finely atomised mist, thereby enabling CliniPrep to either be sprayed onto a cotton wool pad or sprayed directly onto the treatment area.

QUALITY STANDARDS: CliniPrep has been comprehensively tested by independent laboratories to prove its efficacy and safety. Highly effective antimicrobial cleansing: ∙ BS EN 1040 ∙ BS EN 1275 ∙ BS EN 1276 ∙ BS EN 13727 ∙ BS EN 1650 ∙ BS EN 13704 Manufactured to ISO13485 Medical Standards of quality reliability and assurance. REFERENCES: 1. Lorrain Smith, A. Murray Drennan, Theodore Rettie and William Campbell, Experimental Observations on the antiseptic action of Hypochlorous Acid and its application to wound treatment, Br Med J, Jul 1915; 2:129 – 136. 2. Data on file at Medical Health Technologies and AestheticSource. 3. L. Wang et al. Hypochlorous Acid as a Potential Wound Care Agent: Part I. Stabilized Hypochlorous Acid: A Component of the Inorganic Armamentarium of Innate Immunity, Journal of Burns and Wounds, April 2007. 4. Martin C, Robson et al, Hypochlorous Acid as a Potential Wound Care Agent: Part 2. Stabilized Hypochlorous Acid: Its Role in Decreasing Tissue Bacterial Bioburden and Overcoming the Inhibition of Infection on Wound Healing, Journal of Burns and Wounds, April 2007. 5.Selkon JB, Cherry GW, Wilson JM, Hughes MA., Evaluation of hypochlorous acid washes in the treatment of chronic venous leg ulcers, J Wound Care, 2006 Jan;15(1):33-7. 6. Serhan Sakarya, Necati Gunay, Meltem Karakulak, Barcin Ozturk, Bulent Ertugrul, Hypochlorous Acid: An Ideal Wound Care Agent With Powerful Microbicidal, Antibiofilm, and Wound Healing Potency, Wounds, 2014;26(12):342-350. 7. Mimi Mekkawy & Ahmed Kamal, A Randomized Clinical Trial: The Efficacy of Hypochlorous Acid on Septic Traumatic Wound, Journal of Education and Practice, 2014, 5:16.  8. Health officials investigate the risk of blood-borne viruses transmitted from microneedling, Aesthetics Journal, 20 January 2017. Available online: https://aestheticsjournal.com/news/health-officials-investigate-the-risk-of-blood-borne-viruses-transmitted-from-microneedling 9. FDA: Chlorhexidine Gluconate May Cause Allergic Reactions, Medscape, February 2, 2017. Available online: https://www.medscape.com/viewarticle/875307


COVER STORY

DID YOU KNOW? DID YOU KNOW? CliniPrep is safe on normal and sensitive skin? CliniPrep is safe on normal and can sensitive skin? This ground-breaking cleanser be used This in theground-breaking following ways: cleanser can be used in the following ways:

PRE-TREATMENT Use to remove make-up and oil and to prepare skin treatment to PRE-TREATMENT

reduce the risk make-up of bacterial and potential formation Use to remove andinfection oil and to prepare skinbiofilm treatment to reduce the risk of bacterial infection and potential biofilm formation

DURING TREATMENT To ensure complete skin disinfection and minimise irritation, apply DURING TREATMENT CliniPrep each stage the procedure To ensureat complete skinofdisinfection and minimise irritation, apply CliniPrep at each stage of the procedure

POST-TREATMENT Use to disinfect the skin following a procedure to encourage a faster POST-TREATMENT wound healing, tothe speed recoverya time and minimise post-treatment Use to disinfect skinup following procedure to encourage a faster erythema. Also recommended for patient use, two to three days wound healing, to speed up recovery time and minimise post-treatment following treatment, or ongoing whilst acne or two problematic skin erythema. Also recommended for patient use, to three days conditions are present. following treatment, or ongoing whilst acne or problematic skin conditions are present.

WHAT OTHERS ARE SAYING WHAT OTHERS ARE SAYING

“I would definitely advise all colleagues to place focus on preparing skin for cosmetic You want to thefocus best on product that “I would definitelyprocedures. advise all colleagues to use place preparing is going to deliverprocedures. the best results, withtothe recovery time, in skin for cosmetic You want usebest the best product that order to minimise the risk of infection. CliniPrep represents an revois going to deliver the best results, with the best recovery time, in lution and is a game to skin disinfection.” order to minimise thechanger risk of infection. CliniPrep represents an revo- Cosmetic Tijion Esho, London, UK lution and isDoctor, a gameDrchanger to skin disinfection.” - Cosmetic Doctor, Dr Tijion Esho, London, UK

ADVANCED INNOVATIONS FOR OVER ADVANCED INNOVATIONS FOR OVER 40 YEARS

40 YEARS CliniPrep is brought to you by Dp Dermaceuticals

TM , part of the TM family — developers of the original trusted DermapenWorld CliniPrep isTMbrought to you by Dp DermaceuticalsTM, part and of the TM Dermapen technology. DermapenWorld family — developers of the original and trusted

DermapenTM technology. Reflecting our commitment to delivering innovative skin science, Dp Dermaceuticals products have beeninnovative developed consultation Reflecting our commitment to delivering skininscience, with leading dermatologists, and developed aestheticians around Dp Dermaceuticals products doctors have been in from consultation the world. with leading dermatologists, doctors and aestheticians from around

the world. When used in conjunction with our design-winning Dermapen technology, our extensive range of skincare offers real results that go When used in conjunction with our design-winning Dermapen beyond the skin’s surface. technology, our extensive range of skincare offers real results that go beyond the skin’s surface. Our commitment to best protocols has established the ACMTM (Anti-Contamination Management) Advisory Board.the It utilises Our commitment to best protocols has established ACMTMthe most advanced methods to establish the ultimate in hygiene safety andmost best (Anti-Contamination Management) Advisory Board. It utilises the treatment outcomestofor both treatment providers and patients. advanced methods establish the ultimate in hygiene safety and best

treatment outcomes for both treatment providers and patients. Our parent company, Equipmed, was established in Australia in 1976, and grown into a significant distributor of innovative Our has parent company, Equipmed,independent was established in Australia in 1976, medical equipment well as an established and has grown into anationally, significantasindependent distributormanufacturer of innovative with global reach. nationally, as well as an established manufacturer medical equipment with global reach.

Dermapenworld.com Dermapenworld.com FOR MORE INFORMATION or to purchase CliniPrep, contact your MORE Authorised DermapenWorld distributor or visit contact FOR INFORMATION or to purchase CliniPrep, www.dermapenworld.com your Authorised DermapenWorld distributor or visit www.dermapenworld.com


COLOURS & FINISHES


ABIA ABIA ABIA ABIA ABIA ABIA > DERMAL

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

STATE SALON/SPA OF THE YEAR QLD 4 TREATMENT ROOMS OR LESS

NATURAL BEAUTY & MEDI CLINIC

2018 ABIA QLD Beauty Salon/Spa of the Year - 4 Treatment Rooms or Less, Natural Beauty & Medi Clinic. Sponsored by Ex-Import/Belmacil

Natural Beauty & Medi Clinic (NBMC) is an award-winning clinic located in the remote Queensland town of Mount Isa, nestled amongst the red dirt and spinifex. NBMC prides itself on bringing the latest and best treatments and technologies to the outback, while helping guests understand the importance of skin and body health. Known for its soaring temperatures and harsh but picturesque landscape, Mount Isa is a mining town with a transient population. Running a business in Mount Isa can be challenging but whilst Mt Isa has experienced sluggish economic growth, NBMC has demonstrated excellence by constantly reinventing, transforming and streamlining the way they operate. With many attributes to be proud of NBMC has pioneered specialised, tailored skin care packages and pro-dermal treatments in the region, being the first to introduce a variety of specialised treatments, including IPL, SHR, 24

Beauty Biz Year 12 Issue 2

brow feathering, eyelash lifting, henna brows and RF skin tightening.

also gave over $18,752 in prizes, raffles and donations.

Being the first rural clinic to release its very own makeup brand, Face by R, formulated by our owner, Reegyn McElligott adds another string to the bow not to mention an expansion in services provided now offering ‘skin coaching’. A skin coach provides a much more personal guest experience through one-on-one consultation and relationship-building with an aim for guests to achieve their skin goals and for NBMC to provide the support required to get them there.

They are always innovating having renovated the clinic, transforming it from a spa environment into an advanced medi clinic, fully equipped for all dermal skin treatments, advanced facials and IPL/SHR hair removal.

Every fortnight, team members visit remote communities, including Cloncurry (121.1km away) and Julia Creek (258 km away), providing waxing, tinting, facials, massage and education to these communities and in the award period last year they helped raise over $36,000 for their local aged care home. Continually strengthening partnerships with the local community and supporting other small businesses, they

Looking after staff and guests is paramount. The incentive program rewards regular guests with specials on skin treatments, one-hour birthday facials and LED after every skin treatment and a new staff incentive program was released where therapists receive a percentage of their weekly earnings, on top of their salaries. Dedicated to ensuring Mount Isa and its surrounding communities have access to the best beauty treatments and the latest technology, trends and resources, Natural Beauty and Medi Clinic are to be congratulated on their ongoing success.


ABIA ABIA ABIA ABIA ABIA ABIA

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

STATE SALON/SPA OF THE YEAR QLD 5 TREATMENT ROOMS OR MORE

IN THERAPY SKIN & BODY

2018 ABIA QLD Beauty Salon/Spa of the Year 5 Treatment Rooms or More, In Therapy Skin & Body. Sponsored by Spectrum Science Beauty

When visiting In Therapy guests receive a warm welcome and are made to feel like the centre of the universe, with a mission to give each one the most consistent service and level of care from the minute a booking is made until even after they have left the salon. Strongly positioning themselves in the Beauty Industry, In Therapy stay true to their core values. Sustainability is paramount and their green policy has been an integral part of their value and success being the first Beauty Salon in QLD to join Sustainable Salons Australia and become eco-friendly Their Ethical approach is demonstrated by not using any products tested on animals or sold in China and the salon is dedicated to raising awareness and funds for animal cruelty with the

RSPCA being one of their charities of choice. Giving back to the local community by supporting small businesses has also been an important focus and a strong vision of development is set in place to focus on what guest needs are and industry trends. The ‘inHEALTH’ series is all about creating health and wellness programs for clients and working more with gut health, which not only affects the skin but general wellbeing. Owner Nicola Le Lievre strongly believes that knowledge is power and with the upgrade of services, education is always key. “We have put a training programme into place so ensure our therapists are advancing in their knowledge and skills. The appointment of an Operations Manager is a clear demonstration of how we strive for excellence with a role of coordinating training and implementing protocols. We have a comprehensive calendar of trainings set out

for the year to ensure our team’s skills are kept current”, says Nicola. This dynamic team are offered regular incentives with a monetary reward which line up with their KPI targets and Flash incentives, a fun way to keep staff upbeat, promoting good moral among the staff. What comes across most from this salon is the unity of both staff and guests where everyone is made to feel like part of the family and all members as important as one another. With a strong focus on the environment, community wellbeing, sustainability, financial success, education vision, In Therapy has all the boxes ticked and a worthy winner of the 2018 ABIA State Salon of the Year – QLD.


ABIA ABIA ABIA ABIA ABIA ABIA > DERMAL

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

STATE SALON/SPA OF THE YEAR WA/NT 4 TREATMENT ROOMS OR LESS

EXHALE SKIN BODY SPA

2018 ABIA WA/NT Beauty Salon/Spa of the Year - 4 Treatment Rooms or Less, Exhale Skin Body Spa. Sponsored by Sustainable Salons Australia

Exhale Skin Body Spa is owned by Marie and Sara who met at beauty school fifteen years ago. After traveling the world and working in some prestigious Day Spas and Salons they felt that Perth needed something more. “We knew we had the expertise, devotion and loyalty to people to provide them with a taste of everything we enjoyed and excelled in as therapists, so, we have come back with a passion for the industry and are inspired to change people’s lives through our talents gained along our beauty journey. We feel truly blessed that we get to do this together and in our very own Day Spa.” Exhale has a range of treatments to suit a diversity of clientele. Treatments ranging from massage to dermal correction, entice clients to often travel long distances. Every client that walks through the doors leaves as a friend. Caring about clients concerns and working with them to help achieve their personal goals is paramount. Whether its regular relaxation or skin correction, Exhale care what their guests care about, allowing them to meet and exceed 26

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expectations which can often set salons and spas apart. Regular fortnightly visit s from an amazing Registered Nurse who provides exceptional results with wrinkle relaxers and fillers is on the menu and owners Marie and Sara believe that her technique and professionalism works in tandem with their own extensive list of treatments, ensuring clients have all aspects covered to give them the best results. While retreating in the ‘Relax Lounge’, clients ae given the opportunity to write a note about their experience, both positive and negative and any improvements they feel can be made. It’s testament to this beautiful salon that all have been positive comments and a beautiful touch is to have them attached to a wall for the staff members to be continually be inspired. Through a well thought out referral program, vouchers to used towards a treatment or product of one’s choice allowing the salon to praise the effort and time a client has taken to refer

services and products. Rebooking and retention is of equal importance, offering enticing specials for subsequent bookings, provided booking are made at the time of the first appointment. “Once a new client has come for 2 treatments they realise our services and standards are at the highest quality EVERY time. They then become a regular and loyal client and friend.” A hero treatment has to be the facials as clients are always so surprised with all the extra special touches provided such as a beautiful hand and arm massage with organic oil infused with essential oils. Warm towels that envelope the client and immediately put them at ease. Whether you’re coming in to Exhale for an Eyebrow wax or a Full day package, you will leave feeling relaxed, loved and cared for. This truly is a place to often retreat from the outside world and is an absolute sanctuary for self-love and care.


ABIA ABIA ABIA ABIA ABIA ABIA

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

STATE SALON/SPA OF THE YEAR WA/NT 5 TREATMENT ROOMS OR MORE

ECO SPA

2018 ABIA WA/NT Beauty Salon/Spa of the Year - 5 Treatment Rooms or More, Eco Spa. Sponsored by Pevonia

The commitment to growth, demonstrated delivery of exceptional customer service and uncompromising passion to supporting the environment are certainly among the reasons why Eco Spa took out one of the State Salon Awards in 2018! Presenting a unique conceptual experience on every service, Eco Spa consistently delivers innovative, tailored and exceptional experiences for all guests with the utmost luxury. This is further underpinned by the ecological awareness and effort to reduce the footprint impact regardless of treatment and the refusal to compromise is acknowledged and supported by our guests. Retail and treatment products must meet our own criteria including Australian owned, natural and organic, vegan friendly and animal cruelty free. Eco Spa is the largest day spa in the Peel

region and success is attributed to excellence in service, team morale and continuous growth A strong management team enforces policies and procedures ensuring smooth operations of every aspect of their service. The Spa trainer assists in training and consistency of treatment procedures; international training programs and related equipment. Every aspect of a treatment is thought about including matching an organic herbal tea to compliment and finish every spa treatment and over 145 wonderful 5-star reviews and not 1 negative in 4 years is indicative of their outstanding reputation. Eco Spa has steadily grown from 2 staff, 2 rooms to 16 staff & 13 treatment rooms and more importantly, the motivated therapists, love and appreciate what Eco Spa is all about, extending their own commitment to share the vision. Committed to growth, the expansion has

delivered the vision of a sophisticated organic feel without compromising Eco Spa’s commitment to the environment and commitment to continuous education and expansion of skillset as also been integral to this smooth transition of growth. From the spa trainer travelling to Indonesia to learn traditional Balinese massage to train the team, to the spa coordinator studying a bachelor of commerce and the spa owner completing a selfdevelopment program and intense marketing course, there is a stong belief that a good beauty business is more than great services, it’s about mastering all aspects of business and staffing too! With Eco Spa’s ability to consider, expand, deliver and continue to push the usual perceived boundaries of the beauty service industry, they have proven a sound foundation upon which they have grown to date, and more importantly, will continue to expand upon in the future.


ABIA ABIA ABIA ABIA ABIA ABIA > DERMAL

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

STATE SALON/SPA OF THE YEAR VIC/TAS/SA 4 TREATMENT ROOMS OR LESS

LE CHIC SKIN & BEAUTY

2018 ABIA VIC/TAS/SA Beauty Salon/Spa of the Year - 4 Treatment Rooms Or Less, Le Chic Skin & Beauty. Sponsored by Dermaviduals

Le Chic Skin & Beauty pride themselves in offering a range of professional skin revision and beauty services in a warm, friendly and intimate clinic. Individually tailored to each client and done with the aim of providing a holistic solution to a range of aesthetic concerns and offering excellence in customer satisfaction is an integral part of their success. Even though they are situated in a small rural town, in Ballarat Victoria, they are doing big things! Operating for 6 years this year, in a short time, they have won many awards for excellence in business, customer care, and customer service. Growing from a 3 room salon to a 4 room skin clinic, excellence is something Le Chic take very seriously, and strive to demonstrate this day-in, day-out. Clients are everything, and every staff member make it a priority to ensure that their Le Chic experience exceeds their expectations by the way they feel, every time, without exception. 28

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“We believe that a holistic approach which incorporates a combination of modalities is best as a result orientated clinic”, says owner Amanda Di Cesare. “Sometimes we may need to refer clients to a medical professional to deal with a concern that is out of our scope or need to pull on their skill sets to achieve the result that the client desires. We have our own in clinic Registered Nurse and General Practitioner that we can refer our clients to for further age management in conjunction with their regular skin treatments.” Importantly, Le Chic have opted to only stock professional level products that support their ethos with products that are health conscious and address internal and external concerns. They’re also Internet protected. “From a consumer perspective this stops clients from self-prescribing skincare which isn’t suited to their skin condition.” Says Amanda. Le Chic believes that having a range only offered inclinic keeps clients coming back to them so that they can assess their needs and keep the

service personal and results on track. Building rapport with clients is of the utmost importance along with gaining their trust. Ensuring that clients feel valued and aren’t seen as ‘Just another client’ is a concept that Le Chic take very seriously, achieving this through ensuring clients don’t feel rushed, and spend time going through their prescription, ensuring they don’t feel overwhelmed. Clients are always welcome to relax in a beautiful space before and after their treatments resulting in an above average client retention rate of 84% per week! Le Chic certianly give extraordinary service with a caring and nurturing approach making sure a high standard of quality is met, with tried and tested protocols for all treatments. “We have a sequence to ensure quality is maintained and clients receive consistent service every visit. This ensures loyalty to the business.”


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DERMAL

ACNE 101

THE INSIDE & OUTSIDE FACTS ON BANISHING BREAKOUTS By Zoe Devine


Acne can be stubborn and hard to treat if only tackled from the outside. We chat with Skin Expert, Zoe Devine, to answer everything and anything you need to know about clearing acne.

WHERE ARE THE MOST COMMON AREAS FOR ACNE?

Acne is most commonly seen on the face, shoulders, upper back or chest. These are the areas that contain more sebaceous activity than other parts of our body as they have 9 times more sebaceous glands than any other areas. Some people may experience acne on the body and not on their face, or vice versa, this is completely normal. Statistically, males experience higher volumes of body acne compared to female, yet there is a higher percentage of females that experience adult acne on their face. In terms of location of acne on the face, this can vary from person to person. Acne experienced as a teen can be seen widespread over the face (eg. cheeks, forehead etc.) and is more common through the T-zone. Whereas adult acne is more localised to the lower part of the face; such as the chin and along the jawline.

WHAT DOES ACNE DIFFERENT AREAS OF FACE MEAN?

ON YOU

As a teen, it’s likely that they’re experiencing a surge in hormones (androgens) that are stimulating widespread oil production. This increase in oil production (along with other factors in acne progression) results in widespread acne lesions across that face, particularly in areas of higher oil flow such as the T-zone. Some mild acne can present within certain areas of the face due to external triggers such as talking on the phone (presenting on the cheeks), comedogenic make-up such as bronzer and blush (presenting on the cheeks), hats or hair products (occurring around the hairline), lipsticks or balms (along the lip line). This type of acne is often referred to as acne cosmetic. It’s also believed that acne which persistently presents within one location on the face can be a sign of internal imbalances within the body, as explained via Holistic Skin Analysis. Accordingly to Holistic Skin Analysis it’s believed that the each part of the face corresponds to an internal body system and if that system is out of balance you can see changes in the skin. For example the chin relates to elimination, if bowels are sluggish, of the diet is very high in inflammatory foods such as caffeine and sugar (with little hydration) some people may notice acne in this area. Commonly seen is also acne along the jawline, this area is very hormonal and can be linked to excessive stress also. Another reason for recurring acne is trauma to the follicular wall itself. Due to inflammation, squeezing or ongoing trauma (repeated breakouts) there may actually be a weakness in the wall of the follicle. This means that the follicle that was once shaped like a tube is now misshapen and branches out making it much more difficult for the normal flow of oil from your sebaceous glands to reach the surface of the skin, providing an ideal environment for acne bacteria to thrive and multiply resulting in repeated acne breakouts within the same area.

WHY DO OILY SKIN TYPES HAVE AN INCREASED TENDENCY FOR ACNE? Acne occurs due to several alterations in normal skin functions: · Buildup of dead skin cells (retention hyperkeratosis) · Altered sebaceous activity · Bacteria proliferation · Inflammation

Having oily skin does not mean that you are doomed to a life of acne, and on the flipside, if you have dry skin this does not mean you are immune from developing acne. That said, if your hormones are overproducing sebum (and a poor-quality sebum at that), this can create the ideal environment for acne to thrive. Sebum is colonized with the bacteria p.acnes (this is completely normal), however, sebum itself is a great feeding ground for the p.acnes and it’s possible in this feeding process that inflammatory byproducts are produced, contributing to acne development. Having oily skin alone is not an acne death sentence; other factors must be present such as buildup of dead skin cells that accumulate within the follicle forming compactions when combined with sebum.

WHAT FACTORS CAN LEAD TO ACNE? DO LIFESTYLE FACTORS INCREASE YOUR SUSCEPTIBILITY TO ACNE?

There is no one single cause for acne; it is a multi-factorial skin condition. However, there are number of internal and external factors that can contribute. · Genetics · Medications · Stress · Hormones · Health · Diet /nutrient deficiency · Pregnancy · PCOS · Hormonal imbalance · Gut dysbiosis · Alcohol · Comedogenic ingredients · Spray tans/ some make-up · Oil based products · Over exfoliating · Build-up of dead skin cell

HOW CAN YOU PREVENT ACNE?

It is difficult to completely prevent acne in susceptible individuals and there is no one ‘cure’ for acne. Despite this, there are many things you can do in your daily lifestyle to help reduce the likelihood of acne by ensuring your body is in balance as best it can be. Try adopting a diet rich in vegetables, lean protein, wholegrains, nuts, seeds, oils and fruits. Especially foods rich in: · Vitamin A · Vitamin C · Vitamin E · B Vitamins · Zinc · Selenium · EFA’s (Omega-3) · Water

Try limiting high glycaemic index (GI) foods such as high sugar foods, refine carbohydrates etc. Frequent consumption of high GI foods can increase the hormone insulin which has a knock on effect to other hormones (elevates androgen concentrations thereby increasing sebum production, all of which can contribute to acne development. Lifestyle tips to help promote clearing: · Assess all make-up products being used on the skin, consider a light mineral powder instead of a heavy liquid foundation · Avoid smoking · Be aware of personal hygiene (e.g. using clean face towels & pillows, washing hats if worn regularly) · Take up stress reduction activities such as yoga and practice deep breathing · Avoid a high intake of processed food, refined carbohydrates and sugar · Increase your intake of fresh vegetables, fruit, nuts and seeds to ensure you are providing your body with plenty of vitamins and minerals · Consider a low glycaemic index and balanced diet to ensure blood glucose levels are kept stable · Eat plenty of foods rich in essential fatty acids (e.g. fish, avocado, nuts etc.) as this may help with excess inflammation

WHAT ARE KEY INGREDIENTS CAN HELP PREVENT AND IMPROVE THE APPEARANCE OF ACNE?

· Glycolic or L.Lactic Acid – alpha hydroxy acids act as chemical exfoliators that help to break dissolve the intracellular glue that traps old dead skin cells that could ultimately lead to congestion. · Papain Enzymes – also an exfoliating ingredient that breaks down excess dead skin cells due to its proteolytic acid, though papain is much gentler in action and can be used in sensitive areas or more compromised skin as compared to alpha hydroxy acids. · Vitamin B – Niacinamide (B3) is a fantastic ingredient for acne-prone skin as it helps to strengthen the skins barrier function, repairing skin damage, helps fade unwanted discolouration in the skin, acts as an antioxidant plus helps alleviate redness and inflammation. Vitamin B3 is also great to act upon the sebaceous glands. · Vitamin A – (particularly retinol) assists to normalise the cellular chemical process that produces energy and growth, attempting to correct any imbalances. Vitamin A assists with cell renewal and cell turnover while also helping to balance sebaceous secretions. · Canadian Willow Herb – a plant extract that has anti-microbial action against the p.acnes bacteria. This soothing extract exerts anti-inflammatory action and assists to calm the skin.

Zoe Devine is from Skinstitute Learn more at www.skinstitute.com

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TO NUMB OR NOT TO NUMB By Clare Lamberth

For as long as skin needling has been around the debate around topical anesthetic use has existed. With the evolution of technology and electrical devices no longer requiring number like the rollers of days gone by, this topic has heated up even further. We sit down with Tina Viney, Head of APAN, to discuss this hot topic and get some clarity into the legal implications of clinics using topical anesthetics for skin needling on their clients.

Tina Viney

WHAT ARE THE BENEFITS FOR AND AGAINST APPLYING A NUMBING CREAM TO A CLIENT’S SKIN BEFORE A SKIN NEEDLING TREATMENT?

Any painful procedure will require some level of numbing. I believe that every practitioner has a duty-of-care to assess the clients’ pain threshold and to ensure the treatment is delivered in a professional manner with the appropriate pain management. When pain is not appropriately managed, consumers will move to a medical practitioner. Also, poorly managed pain will contribute to fear and tension and this will also be challenging for the practitioner and can increase potential risks.

WHAT ARE THE DOWNSIDES OF USING NUMBING CREAM DURING A SKIN NEEDLING 32

Beauty Biz Year 12 Issue 3

TREATMENT?

Here are three considerations: 1. Check the pH of the cream. If it is alkaline, it should not be used near the eyes as it can cause a corneal burn. An example is the commonly used over-the-counter numbing cream Emla, which is alkaline and should not be applied near the eyes. 2. When using a compounded formula, be careful with epinephrine. Epinephrine or adrenaline is sometimes popular because it causes constriction of the blood vessels and decreases bleeding and swelling. However, bleeding is one of the desired outcomes with CIT as the treatment is designed to stimulate the production of new collagen and elastin fibres in the skin. Restricting the blood flow is, therefore, counterproductive. 3. When applying topical anaesthetics, quantity per square centimetre is essential to remain at safe levels. Topical anaesthetics are systemically absorbed into the bloodstream and overdosing can be toxic to the body. The dose is, therefore, an important consideration, this is why education is so important.


The guidelines around numbing cream used in a clinic are quite strict. What are the current guidelines and are Therapists & Salons legally allowed to provide and apply a numbing cream to patients skin? Anaesthetics are legally classified as drugs and therefore carry risks. For this reason, most states stipulate in their Drugs and Poisons Act that a medical practitioner can only apply topical anaesthetics. There is slight lenience with some states, but the best way to find out what applies to you is to contact an industry body such as APAN for clarification and interpretation of your state’s laws, as they are sometimes not straight forward to understand them, as well as challenging to operate under their restrictions. APAN submitted a 68-page report last August with our recommendations and a “case for change” when the Drugs and Poisons Bill in Queensland was up for review. I understand our submission is now with the Queensland Parliamentary Committee for consideration. These matters can sometimes take 1-2 years to reach an outcome; however, we are optimistic about a favourable outcome for us.

WHAT SHOULD A CLINIC DO IF THEY ARE CURRENTLY NUMBING BUT NOT MEETING THESE RECOMMENDATIONS? We can’t endorse anyone who is operating outside of regulatory requirements as they are breaking the law. At the very least, contact your state’s Health Department and check the appropriate skin penetration requirements as each state is different, e.g.

Qld requires a personal license, while WA requires the premises to be licensed. If you are performing any skin penetration procedure, we strongly recommend you undertake the on-line topical anaesthetic course. We have submitted this course for regulatory approval, and we are optimistic that it will act as a catalyst for regulatory changes.

HOW CAN THERAPISTS STAY UP TO DATE OF THE EVERCHANGING GUIDELINES?

Every therapist has a duty-of-care and an obligation to ensure they are both informed and compliant with regulatory requirements. You can reach out to your local Health Department and your local council. For compliance, you need to be up-to-date with both interpretation as it applies to you, as well as updates on changes. Your industry association should be your first point of call for this. One of the areas that APAN is highly committed is standards and regulations. Members can access their state health regulations and licensing requirement as well as receive advice and support in understanding the best way of staying compliant within their practice. We also fight for fairer regulations, and while this is a robust and lengthy process, we believe persistence will eventually pay off. Find out more about Topical Anaesthetic rules in your State by contacting the Therapeutic Goods Administration (TGA) www.tga.gov.au or APAN www.apannetwork.com

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THE PROBIOTIC PIONEER By Clare Lamberth

Long before our industry widely started treating skin from the inside out, and more recently recognising the microbiome of the skin, Dr Tiina Meder, founder of Meder Beauty Science skincare was using pre & probiotics instead of AHA’s or Enzymes in her skincare formulations, strengthening the skin’s microbiome.

Tina Meder recently visited Australia for the APAN Aesthetics Conference and VIP Education Event with Spectrum Science and Beauty and Beauty Biz was especially invited to come along.

R&D and managing Meder Beauty International, she published two well-received books, Urban Myths of Beauty, 2014 and The Science of Beauty, 2015, along with hundreds of articles in aesthetic magazines worldwide.

Launched in 2009, Meder Beauty Science has since earned recognition in many countries of the world. Bearing the name of its creator, Dr Tiina Meder, Meder Beauty Science embodies both a bold, no-nonsense, strictly scientific vision, and a firm belief in natural, pain-free beauty.

With a passion for innovation and progress, and as a medical professional, Dr Meder can distinguish a real breakthrough from a commercial gimmick. Her extensive experience and uncompromising ethics steer Meder Beauty Science clear from dubious solutions. Safety, stable results and skin health are our priorities.

Dr Meder is the original pioneer of pre & probiotics in skincare, having first used them in her formulations back in 2009, for which she was laughed at by her peers. Her Double-action Enzyme Peeling Enzy-Peel Mask is a trueinnovation using six different pre & probiotic cultures as a keratolytic to assist desquamation and the exfoliation process, in place of traditional AHA/BHA or fruit-based enzymes. She’s also the creator of 12 original massage techniques, one of them hailed World’s Best Massage Technique in 2000 by Les Nouvelles Esthetiques (France). Today, prebiotic and probiotic-based cosmetic ingredients are found in professional and homeuse cosmetic solutions. Skincare with probiotics and prebiotics were previously offered to care for sensitive or damaged skin; however, numerous studies have shown that prebiotic and probiotic therapy can be universal and generally beneficial for the skin, and even provide an anti-aging effect. Dr Meder has also worked for a variety of cosmetic establishments, such as Thalgo (France), Cellap Lab (Switzerland), Takano Yuri Clinic (Japan) and others before starting on her own. Between 34

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It’s the belief of Meder Beauty Science that cosmetic skincare should be used to maintain each person’s unique beauty, instead of altering their appearance in pursuit of the latest trend. Newly developed research methods have allowed Meder Beauty Science to identify the skin’s microbiome, which describes the collective genome of microorganisms harboured by a human body. The microbiome is a very complex and diverse interaction among various microorganisms, including interspecies relations between viruses, fungi, bacteria and parasites. The skin is an ecosystem, a live biological complex of various microorganisms actively interacting with tissue cells. Meder Beauty Science approach to skin care relies upon microbiome-friendly non-traumatic impact with a focus on the restoration and maintenance of the skin’s barrier function and local immunity. Microorganisms are identified using genome analysis based on sequence analysis of the 16S ribosomal RNA gene. This in-depth study

has revealed that most of the skin microflora belongs to one of the four phyla: Actinobacteria, Firmicutes, Bacteroidetes and Proteobacteria. Knowing that the skin’s functions are primarily performed by a complex of mutually-active cells and a live biological conglomerate of microorganisms, we are faced with a necessity to reconsider our treatment of many skin diseases. We may be able to correct the skin’s condition (such as psoriasis, acne, atopic dermatitis) by changing the microbiome and actively restoring the balance of microorganisms, which make up the skin’s healthy flora. Agents that can affect the microbiome are probiotics and prebiotics. Probiotics are cultures of live microorganisms found in a healthy microbiome. Prebiotics are various agents that can serve as a nutrient medium for commensal and symbiotic microbes, increasing their growth and promoting successful colonisation. Meder Beauty’s first professional treatment, released in 2009, contained microbiomefriendly products and now boasts formulations form cleansers, exfoliants, serums and face creams that non-invasively correct the skins function without the harsh stripping or downtime associated with traditional peels and skin rejuvenation modalities. To find out more on the probiotic innovations Meder Skincare has to offer your clinic, contact Meder Distributors Spectrum Science & Beauty directly on www. spectrumsciencebeauty.com.au or 1300 766 198.


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Meder Beauty Science is a brand of professional cosmetics. We offer topical, non-invasive, very effective solutions to beauty professionals. We provide the best training experience so anyone can become a Meder Specialist. Certified professionals use Meder Beauty Science solutions in their daily practice with visible results and ultimate customer satisfaction.

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MEDI & AESTHETICS

BABY IT’S COLD IN HERE! By Jaclyn Peresetsky, Skin Perfect Wellness Spa

Cryotherapy has been gaining popularity with athletes, celebrities and spa clients, as cryo-centers are popping up everywhere. People are willing to stand in -240+ “space portals” for a two to three-minute session to drop their core body temperature. I am sure you are asking, “but why?” The cold triggers blood vessels in the skin’s surface and muscle tissue to constrict, forcing inflammation away from the surface tissue and revving the body’s immune response. In simple terms, this process reduces inflammation, and less inflammation slows down the ageing process. That is why this treatment makes a great addition to any spa menu.

CRYO ORIGINS

Cryogenics has been used for hundreds of years. In fact, any type of treatment with cold application is referred to as cryotherapy. In the 1970s, cryotherapy was popular in Japan as a treatment for sclerosis and rheumatoid arthritis. Eventually, cryotherapy spread to western countries and became known as a treatment for muscle soreness and inflammation. Dermatologists have been using the clinical benefits of cryotherapy for some time. Cryotherapy is a common procedure that dermatologists perform to remove warts and treat skin lesions. The sudden and intense cold freezes and kills the skin cells on contact. Cryotherapy chambers or booths have been gaining popularity to those seeking fat reduction, reduction in joint and tissue inflammation and muscle recovery.

THE CRYO FACIAL

The cryo facial uses similar principles to cryotherapy for the body but focuses on the face and neck. It has only recently gained popularity as a facial treatment, The cryo treatment also is known for vasoconstriction (tightening of blood vessels) and dilation of blood vessels and capillaries, which helps to flush toxins and impurities away from the skin. During the vasoconstriction, cryo also contracts the skin and accelerates microcirculation, which supports better oxygenation of dermal cells, encouraging collagen production and helping to detox and rejuvenate the skin. Since cryotherapy facials are new, there have been few studies conducted to truly understand all the benefits. It is safe to say the skin benefits from increased circulation, oxygenation and lymphatic drainage to fight inflammation.

THE BENEFITS OF CRYO

The immediate results are a glowing and rested appearance and after multiple sessions, improved skin quality, less wrinkles, firmer skin and more radiance. It helps to rejuvenate fatigued skin and improve skin texture and tone. Since cryo reduces inflammation, it can be helpful with acne and lightening scars. For quick, tangible client results, it is great for reducing swelling caused by jet lag and next day puffiness from too many glasses 36

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Every clinic uses a slightly different process for facial cryotherapy, but the overall approach remains the same. The Therapist will clean and exfoliate, treat with peels, serums or masks, then follow with cryotherapy and postcare moisturiser and sunscreen. The cryo facial treatment is noninvasive and pain free and works through the idea of “freeze therapy.” During cryotherapy facials, a Therapist will blow the subzero air with exfoliation. This results in the client looking more awake without even having coffee. Increased blood flow also gives skin the powerful push it needs to nourish the skin. Also, inflammatory conditions such as eczema and histamine reactions can improve with cryo treatments. “Because Cryo reduces inflammation, it can be helpful with Acne.” Also, you may have heard of people referring to cryo treatment’s ability to be “frotox.” This is due to the immediate smoothing of the forehead lines as the skin shrinks and contracts, making this a great pre-event treatment. The best thing about cryotherapy is it can be conducted as a standalone treatment or as a series of treatments done once or twice a week for four to six weeks. Once clients experience the cold, refreshing sensation on their skin, they feel exhilarated. The cooling experience is such a treat toward the end of any treatment, thereby reducing any post-treatment downtime or after effects.

THE SAFETY OF CRYO

Cryo treatments are non- invasive and generally very safe. Many people are concerned about frostbite and exposing their face to low temperatures. During a cryo treatment, the Therapist waves a small directed stream of freezing cold nitrogen around in circular motions, so it is not in any one spot long enough to cause any damage. This creates a quick constriction and dilation of blood vessels. If you are working with a darker skin type or a skin type that is naturally pale but has a tan, you can create discolouration. Also, beware if a client is on an aggressive retinol, glycolic or salicylic acid. He or she should discontinue use before and after the cryo treatment. If your client has existing skin conditions such as rosacea or atopic dermatitis, exposure to any extreme temperatures typically worsens the condition. Therefore, I would advise not doing cryotherapy treatments on these skin types.

THE BUSINESS OF CRYO

When bringing on a new service to your salon or clinic practice, you always need to think about your return on investment (ROI). When researching the best cryotherapy methods, consider how much you are charging currently and how quickly you would pay back your investment. Also, consider the space a large cryo tank or

device would take up in your facility. Having three spas and building my fourth currently, I think about the pros and cons when bringing a new piece of equipment on, as it’s not just the initial cost of the machine to consider but also having adequate space. I also think how it can be adapted to our menu and our client base. For example, we offer cryotherapy in our spas as an add-on service to an existing facial as well as a cryotherapy facial that can be sold individually or in a package or series. Consider how you can network with other businesses that may have body cryotherapy but do not have the facial cryotherapy unit. This is an easy cross-sell and a great way to get likeminded clients in your facility.

CRYO ALTERNATIVES

A simpler way of freezing that many people know is taking a quick, cold shower after breaking a sweat at the gym. Doing so can delay onset muscle soreness. While hot showers may be more soothing, there are obvious skin soothing benefits for incorporating cold showers into a daily routine. Even cold cucumbers on the eyes apply the same basic therapy as cryotherapy. Many health-conscious individuals are jumping into cold water to increase their metabolic rates, which causes shivering. This activates the immune system and white blood cells to shock the system while also kicking the cardiovascular system into high gear to increase metabolism. If your spa does not have these bath and showertype amenities, a cryotherapy device is great therapy and treatment to introduce to your clients.

EDUCATE CLIENTS

Overall, the experience and results will be there with any cryotherapy method you choose. Just make sure you give your clients proper education including pre- and post-care, so they feel secure and enjoy the beauty freezing service.


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HEAD-OFFICE - CANBERRA Director: Riana Janse van Rensburg | Trainer & Distributor. Sole Ownership of DermaplanePro Australia

www.dermaplanepro.com.au | zip-money available | ABIA HALL OF FAME WINNER 2018 DermaplanePro is the premier resource for skin care professionals interested in advancing their careers with dermaplaning. We provide a complete Dermaplaning Certification package that includes online learning, live hands-on coaching, all course materials and a complete kit with supplies for over 25 treatments. Your Certification begins here with Part 1: Online Learning. Part 2: Hands-on Coaching takes place at a live class near you or one-on-one with our Certified Online Trainer. During this course you’ll watch a series of short videos on Exfoliation Techniques, Skin & Hair Biology, Client Consultation & Skin Analysis, Live Dermaplaning Demonstrations and details about Part 2 of the course. Materials include Training Manual, Forms & Face Diagram (PDF). Upon successful completion of this course, you will receive your first of two certificates. Your training doesn’t end when you leave the class. We are here to support you via e-mail, phone, live video conference and access to our private Facebook group DermaplanePro Professional Forum to help you through any challenges as you work your way toward mastery.

Visit us at Stand F137 Beauty Expo Australia – 24-25th August – ICC, Sydney

What’s Included? DermaplanePro Certification Course in Dermaplaning Part 1 Welcome to Part 1 Waiver of Liability - Please Print, Sign & Bring to Class Training Manual (Printable PDF) Face Diagram (Printable PDF) Prepare for Training Dermaplaning and Exfoliation Dermaplaning & Exfoliation Quiz Biology of the Skin Skin Biology Quiz Biology of the Hair

Hair Biology Quiz Consultation & Skin Analysis Client Consultation & Skin Analysis Quiz DermaplanePro Demo Video - Right DermaplanePro Demo Video - Left Part 1 Course Exam

Contact Director: Riana Janse van Rensburg via email: dermaplaneproaus@outlook.com or visit our website: https://dermaplanepro.com.au


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MEDI & AESTHETICS

WIFI EYE! IS YOUR ‘SCREEN TIME’ AGEING YOU FASTER?

We live in a digital age where we unwind, shop, play and work from our phones, lap-tops and IPads. With “screen time” in Millennials and Gen Z higher than ever before, an emerging trend of technology induced ageing is now on the rise. We chat with internationally renowned Brazilian dermatologist, with Dr Juliana Sarubi, who is currently in Australia, on the incidence of ‘Wifi Eye’, and how you can help your clients prevent it.

INJECTABLES HAVE BEEN AROUND FOR A FEW DECADES NOW, WHAT EMERGING TRENDS HAVE YOU NOTICED AROUND THE INJECTABLE TREATMENTS YOU’RE PERFORMING?

In the injectables market we are seeing a rise in injectable treatments around the eyes. Aesthetically speaking, in Australia anti-wrinkle injections are approved for use in adults with moderate to severe glabellar lines (frown lines) and / or lateral canthal lines (crow’s feet). Recent data highlighted that just over half (51%) of all anti-wrinkle injections in Australia include the treatment for lateral canthal lines, otherwise known as crow’s feet.

WHAT ROLE HAS TECHNOLOGY PLAYED IN THIS?

With Australian’s using technology more than ever, dynamic movements around the periorbital region, consisting of the eyelids and the surrounding areas, are occurring more frequently. Emerging concepts like WiF-EYE help us to investigate environmental factors, such as technology use, and how this might contribute to premature ageing.

WHAT IS WIF-EYE & HOW IS IT FORMED?

Nowadays, environmental factors such as digital screen use and exposure to high energy visible light (blue light) may contribute to the development of fine lines and wrinkles around the eyes. The development of crow’s feet is well known to be connected to repetitive squinting of the eye. The concept of WiF-EYE helps to explain that an increase in dynamic movements, as a result of increased technology use, may lead to the development of crow’s feet sooner, also referred to as premature ageing. Furthermore, there is some preliminary evidence to suggest that blue light from digital screens may also contribute to photo-ageing, including wrinkles and worsening skin laxity.

HOW DOES THIS DIFFER TO TRADITIONAL CROW’S FEET?

The WiF-EYE concept suggests that an increased use of digital technology may result in the development of crow’s feet sooner, due to an increase in dynamic movements, such as 38

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blinking and squinting. Not all crow’s feet patterns are the same, depending on age, muscle mass and gender and may include central fan, full fan, lower fan and upper fan. A full fan extends from the outside corner of the eye, both upwards towards to eyebrow and downwards across the top of the cheek. A central-fan pattern is just the centre section of the full fan pattern. Whereas the lower fan is in the bottom section and the upper fan is the top section of the full-fan pattern. Treatment of crow’s feet should be adapted to each particular pattern. WiF-EYE, as a concept, does not suggest that a specific type of fan pattern will occur as a result of increased technology use.

WHAT TREATMENTS ARE AVAILABLE TO TREAT WIFIEYE?

In Australia, there are now three products approved for the treatment of crow’s feet, with anti-wrinkle injection Clostridium botulinum type A toxin, recently receiving regulatory approval.

DOES THIS DIFFER TO TRADITIONAL INJECTABLE CROW’S FEET TREATMENTS?

Anti-wrinkle injections work by relaxing the muscles involved in the formation of dynamic wrinkles, such as crow’s feet. Botulinum toxin therapies are derived from Clostridium botulinum bacteria. It inhibits neurotransmission between peripheral nerve endings and muscle fibres which weakens or paralyses the muscle. The effects of botulinum toxin therapies are temporary and muscle function usually returns within a few months. The onset of action of toxin therapies can vary between 3 – 7 days. It is important to note that treatment schedules vary according to the individual patient characteristics, preferences and the product selected.

HOW CAN THE NON-INJECTING SKIN THERAPIST HELP THEIR CLIENTS ADDRESS THIS CONCERN?

Patients have a growing aesthetic consciousness, and with this, comes a heightened level of awareness and education for aesthetic injectable treatment options. It is important that aesthetic practitioners administering anti-wrinkle injections have a strong understanding of facial anatomy and are able to execute a detailed facial assessment,

tailored to each patient’s needs. Aesthetic practitioners should spend time with their patients to develop a treatment plant that is right for them.

WHAT OTHER TECHNOLOGY RELATED SKIN CONCERNS HAVE YOU FOUND ARE EMERGING?

There is some preliminary evidence to suggest that blue light from digital screens may also contribute to photo-ageing, including wrinkles and worsening skin laxity. Whilst the research on blue light and photoageing is inconclusive, the development of crow’s feet is well known to be connected to repetitive squinting of the eye. This may be exacerbated by digital screen use and exposure to blue light.


MEDI & AESTHETICS <

DETOXING. IT’S THE PITS! More than ever before clients are making healthier choices about the products they use, the foods they eat and the chemicals they choose to put or not put into their bodies. Armpit detoxing helps clients transition from traditional deodorants to healthier alter-natives, as well as helping to care for the delicate skin under the arm. We chat to Kind-ly founder & CEO Lisa Raciti about how you can help your clients embrace this new trend in healthy living.

WHAT TRENDS HAVE YOU NOTICED IN UNDERARM CARE OVER THE LAST 5 YEARS?

There has been a major shift towards natural and organic products in the beauty indus-try over the past few years. Consumers are seeking more transparency with ingredients and becoming more aware of the nasties that are typically found in mainstream brands. This natural focus has extended to underarms as well, as more people become aware that natural deodorant exists and that there’s great all-natural options available.

WHY DO YOU FEEL CONSUMERS ARE MOVING AWAY FROM TRADITIONAL DEODORANT?

Regular antiperspirants contain aluminium and a number of other questionable ingredi-ents, which block the sweat glands to prevent sweating. After many years of using anti-perspirants, the body becomes reliant on these chemical nasties, essentially forgetting how to naturally correct any bacterial balances on its own. Consumers are becoming increasingly educated on ingredients and their potential effects on the body, especially ones being applied to a very sensitive part of the body, which is why they are seeking to switch to natural deodorant. Many would consider deodorant an everyday essential and it makes sense to switch those products that are used the most and have the most ben-efit to our routine.

WHY IS DETOXING THE UNDERARM AREA IMPORTANT?

Our armpits are home to around 20-40 lymph nodes, which are responsible for protect-ing our immune system; consider them the ultimate filter, which expels toxins and cools our body. By using antiperspirants that contain aluminium you are blocking the sweat glands, which prevents the armpit from being able to function in the way it was designed. Sweat by itself does not smell - it’s the build up of bad bacteria in the pits which causes B.O. Which is why with continued use of aluminium antiperspirants you’ll often see visi-ble signs that something is not quite right in the pits. Body odour, excessive sweating, rashes, redness, irritation and pimples (which discharge a white powdery substance) are all obvious signs that the sweat glands are blocked. The Armpit Detox helps to draw out any impurities, clear the skin and in-turn assists in the transition to natural deodorant and overall armpit happiness.

WHAT INGREDIENTS ARE

IMPORTANT TO CONSIDER WHEN DETOXING THE UNDER ARM AREA AND WHAT’S THEIR BENEFITS?

The Armpit Detox contains key ingredients of activated charcoal and Australian benton-ite clay, which draw out impurities whilst helping to balance the body’s pH levels. Col-loidal silver is a potent anti-fungal and can benefit many skin conditions, and ginger and lemongrass grass essential oils contain antiseptic properties which can help to eliminate bacteria and provide a refreshing aroma.

WHAT RESULTS CAN A CLIENT EXPECT AFTER A 7 DAY UNDERARM DETOX?

It is recommended to use The Armpit Detox once a day for seven days, or up to 14 days if needed. Following this, application can be continued once per week for maintenance or whenever a freshenup is desired. The transition to natural deodorant should be much easier after completing The Armpit Detox, and any natural deodorant applied will be much more effective when working from a clean base.

HOW DOES A CLIENT THEN CARE FOR THEIR RESULTS AFTER A DETOX?

We recommend switching to KIND-LY 100% Natural Deodorant at the same time as starting The Armpit Detox. After completing The Armpit Detox it is also recommended to continue using natural deodorant and not switching back to antiperspirants.

HOW CAN SALONS AND CLINIC INCORPORATE THIS PROCESS INTO THEIR EXISTING SERVICES?

The Armpit Detox may be incorporated into a salon’s existing services as part of a well-ness package. By combining several face or body treatments along with The Armpit De-tox, a client can have their first application of The Armpit Detox in salon, and then take home the product to continue application themselves over 7 days.

ARE THERE ANY CONTRAINDICATIONS TO AN UNDERARM DETOX?

The Armpit Detox should not be applied to

broken or inflamed skin. Do not shave prior to application. If irritation occurs, discontinue use.

IS IT SAFE FOR PREGNANCY?

The Armpit Detox contains essential oils of lemongrass and ginger. We recommend seeking medical advice as to the suitability of using essential oils or other treatments during pregnancy.

IS IT VEGAN, CRUELTY FREE OR CONTAIN ANY ‘NASTIES’?

The Armpit Detox and KIND-LY 100% Natural Deodorant is made with only natural and organic ingredients, as well as being vegan, crueltyfree and Australian made. Our 100% Natural Deodorant is free from aluminium, parabens, alcohol and nasties. It’s also uniquely enriched with probiotics and magnesium and uses only pure essential oils for scent.

WHY IS IT IMPORTANT FOR A CLIENT TO USE A MORE NATURAL DEODORANT AFTER A DETOX AS OP-POSED TO RETURNING TO THEIR TRADITIONAL DEODORANT?

We recommend switching to KIND-LY 100% Natural Deodorant at the same time as starting The Armpit Detox. After completing The Armpit Detox it is also recommended to continue using natural deodorant and to not switch back to antiperspirants. The Armpit Detox helps to draw out the impurities that have built up from using antiperspi-rants, and ideally you don’t want to be undoing the effort you’ve gone to by putting all those nasties back in!

HOW CAN A CLIENT COMPLIMENT THEIR ‘IN CLINIC’ UNDERARM DETOX TREATMENT?

After starting The Armpit Detox it is recommended to also start using natural deodorant to complement the treatment. During the ‘detox’ period it is also helpful to wear loose fitting breathable clothes to allow the underarms to breathe and be mindful of the food and drink going into your body that can have an effect on body odour. Discover more about Lisa’s work at www.kindly.com.au


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EVENTS

UNMISSABLE FEATURES AT

BEAUTY EXPO 2019 Australia’s ultimate event for beauty professionals is gearing up for its greatest year yet! Beauty Expo Australia is the largest gathering of beauty brands and suppliers in the Australian beauty industry and is set to inspire thousands of visitors in 2019 with innovative product offerings from leading brands, a host of new features and a line-up of superstar educators. Get out your red sharpie and circle 24 & 25 August in your diary because this is one event no beauty guru should miss! Visitors will be spoilt for choice on the Beauty Expo show floor with a bevy of exciting local and international brands bringing their latest and greatest products and technologies to see, sample and shop. Several industry favourites will be returning to Beauty Expo and Beauty professionals will also be treated to innovations from a number of skincare heavyweights as well as some new exhibitors for 2019. Limited floor space remains as exhibitors are rapidly being added to the bill for Beauty Expo’s 2019 edition, and local and international brands are encouraged to seek information on exhibition opportunities. Exhibiting at Beauty Expo exposes brands to over 8,000 potential new clients over two days and through the associated marketing campaign assists in promoting products, brands and services to the beauty industry at large. The beauty industry of today is forward thinking. Beauty Expo will shine a light on exhibitors bringing Aussie made, cruelty-free, and natural products to expo, through their ‘Proudly’ initiative whereby ‘Proudly Australian’ and ‘Proudly Natural’ decals will line the show floor highlighting these innovative exhibitors. To help visitors get their hands on must-have new products and technologies, Beauty Expo is introducing a ‘New launch’ initiative which highlights exhibitors launching new products at expo, or products that have launched within the past six months. Visitors will have no trouble sourcing the latest and greatest trends from leading brands on the expo floor. New to Beauty Expo for 2019 is the invaluable Advice Hub, offering visitors free, confidential one-on-one support from qualified professionals

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on business topics including tax, bookkeeping, accounting, workplace relations and salon insurance. The 20 minute consultations can offer solutions and guidance to salon professionals on what can often be tricky topics to navigate. Whether you’re a business owner, manager, or are wanting to open your own salon but have no idea where to start, the Advice Hub has you covered. Like every year, education is at the forefront of the Beauty Expo experience. Celebrated experts will bring their insights to Sydney to showcase their styles, tips, techniques and talents to the industry’s eager professionals. Live demonstrations in makeup, grooming and anti-ageing will take place over two stages on the show floor, which are free for all visitors to attend. Beauty Expo’s highly anticipated education program is a must-see for beauty professionals wanting to expand their skillsets. The program features insightful sessions such as Bernadette Beswick’s Consultation Champion Look ‘n’ Learn which provides visitors with strategies to refine their brand and business goals, engage clients through building and maintaining rapport, and

understand client motivators and needs. Business growth mentor Justin Herald’s Creating a Customer Culture: Be the Salon of Choice Look ‘n’ Learn is set to be a highlight of the Beauty Expo weekend, giving visitors an understanding of what their clients need in order to stay loyal to their salon, and providing practical methods for salon growth that visitors can seamlessly implement in their businesses. Back by popular demand, the Face2Face Makeup Awards will reward extraordinary makeup artists for their craft, creativity, courage and passion and with so much action packed into a single weekend, Beauty Expo Australia proves year and year again that it is the ultimate beauty event for Australian industry professionals. Early bird tickets will be available from 27 May – 19 July 2019. Beauty Expo Australia takes place on 24 & 25 August 2019 at the International Convention Centre (ICC Sydney). Visit www.beautyexpoaustralia.com.au for more details.


8,000+ Beauty Professionals

250+

Leading and Boutique Brands

25+

Education Sessions

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Hairstylist: Shane Henning, Photographer: Troyt Coburn

Your Premier Professional Beauty Event

Free Live Shows

2 4 + 2 5 A u g u s t 2 0 1 9 ICC Sydney EARLY BIRD E

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EVENTS

AUSSIE LASH GAME STRONG AT NALA GALA By Clare Lamberth

7 Aussies came home with their hand luggage weighing a few kilos heavier, after taking out the Lash Industry’s top gong at the National Association of Lash Artists (NALA) Gala Awards & Con-ference. Proving Australia’s lash game is strong not only at home but on the global stage too. Held in Ed, Canada, the inaugural National Association of Lash Artists Gala Awards & Conference was created in 2018 to celebrate all of the incredible things happening in the Lash Industry and to support lash professionals around the world through Membership, Educator Certificates, Course Accreditation, and Industry Awards. NALA, in a short time, has been instrumental in improving professional standards for lash artists, lash educators and most recently, product manufacturers and suppliers. Run by industry peers for the industry with all awards based on merit, so as long as a Technician is qualified, they can enter. “The lash industry is not regulated, which means no one is held accountable for their actions or decisions,” said NALA President Levi Shepard. “The NALA Awards were created to celebrate all of the businesses and individuals who showed professional integrity and chose to follow the highest standards in their daily practice. We want to give a big shout-out to the lash artists, educa-tors, and product companies who are doing everything at the top level. You don’t have to be a big name or have a huge social media following to win a NALA Award. The awards judged on mer-it. If you qualify, you can win; even if no one has ever heard of you before.” The 3-day event kicked off with a VIP Cocktail Party which was exclusive to NALA Members, event speakers, media, and event sponsors. The conference then followed, which is open to everyone, and consisted of a 2-day educational event and included hands-on training, business42

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building presentations, and valuable takeaways for all attendees. The conference has a unique twist and is elegantly crafted to keep attendees interested and actively learning through the entire function. The event culminated in the, now infamous, NALA Awards Gala (Nala Gala) which is streamed LIVE on YouTube for families back home to watch and share in the excitement as it happens. This formal soiree was the icing on the cake after two great days of fun, learning and forging new relationships. Nominees from 26 categories, including Lash Artist, Lash Studio & Lash Academy of the Year, Manufacturing, Product Integrity, Ethics, Media and more are recognised at the event, with entrants coming from around the world to attend the Gala. This year’s nominees were a line up of some of Australia best talent, with 8 Aussies taking home awards in their category including: Otto Mitter Ex-Imports - Product Integrity Award Mandy Jeffery - Fox Cosmetics - Ethical Practise Award Joy Crossingham - Lashjoy - Best Lash Video Media Julia Mann - Lash Tribe - Lash Academy of the Year & Mentorship Award Dee Moore - Moore Beautiful - Lash Studio of the Year Fiona Moloney - The Lash and Brow Directory - Best Blog Media Award Jessie Griffith - Australian Lash Academy The Good Earth Award Special Mention also to Lauren Lappin from Allure Lash & Beauty Bar who also made it into the top 5 Lash Studio Finalists in the world. Levi, said “The NALA Awards Committee receive

hundreds of global nominations each year. We diligently process and investigate every single nomination that we receive. The Australians really stand out for their professional integrity, ethics and high standards. The Australian lash communi-ty is blessed to have so many genuine mentors, quality lash artists and great education options available. The Aussies should be very proud! “ Otto Mitter of Ellebana said of his Product Integrity Award win “We have been in the industry for over 20 years now manufacturing and producing beauty products and this job comes with great responsibility to so many people on many different levels. This win is not only for our brand and company but for everybody that works with or uses Elleebana products, as it is a reflection of our values and visions in the beauty industry and that we will always push ourselves to have high standards and set the example where possible.” Dee Moore of Moore Beauty, Lash Studio of the Year winner said “ It was an honour to be recognised on an international stage for all our tireless efforts. It was humble beginning from a small bedroom in Brisbane to a custom built salon to suit the services we provide, and it’s the only salon of its kind in the Northern Territory, and we must be doing it right to take out the top award of Lash Studio of the Year. We vow to be the most exclusive and the best, and this win has shown the WORLD that this Northern Territory business is the one to watch.” Lash industry celebrities like Mandy Jeffery of Fox Cosmetics, Mimmi Ebbersten of Lashia, and Kelly Storer of Enchanted Spa were among the presenters at the awards, with winners announced on the night of the awards ceremony. The NALA Gala was aired live on the NALA YouTube Channel for the world to watch and cheer. Like any good event, the night closed with a DJ and a dance floor where the industry can party the night away. Would you love to enter the 2020 NALA Awards? Visit www.nalagala.com/nominate


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FEATURE

BOTANICAL BEAUTY By Clare Lamberth

Known in the industry as the “Prince of Makeup”, Rob Tamburro, is also a family man. After the birth of his son put everything into perspective, Rob moved on from his prominent role in makeup brand Bodyography and now he’s back with his new venture, Bellezza Australia, distributing a number of brands including Palladio and Gorgeous Cosmetics, and promising to take the industry by storm yet again. HOW DID YOU FIRST GET STARTED IN THE INDUSTRY?

It was 2001 when I made the transition from working in the IT department at Crown Casino into the Hair & Beauty Industry. I entered a family business and turned the business around, focusing on one brand. In a short time, we saw rapid growth, and that began my love for the beauty industry. It was September 2008 when I had left that business to start my first Cosmetics company.

WHAT DREW YOU TO COSMETICS? At first, it was the business side that drew me to the industry. However, I quickly learnt that my passion for fashion and everything beautiful gave me a new found love for my job. It also allowed me to work with my creative side for the first time. Something that surprisingly came naturally to me. I’m very blessed to have worked with so many creative people, not only in Australia but around the world. The industry allows me to travel to some fantastic places and meet some incredible people. It is a fantastic industry to be involved in, but we do work hard and many sacrifices are often made. Unfortunately, so many people only see the glamorous side.

WHAT DO YOU LOVE MOST ABOUT MAKEUP?

I think the first thing that comes to mind is the people and just how many industries our business connects with. Meeting so many people 44

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from all over the world and working on so many significant events. To be involved in these from a creative perspective and work alongside some superstars, I am truly blessed. Take me back 20 years, and I would never have imagined that the boy from the West side of Melbourne would be working in the beauty industry. The people are amazing, and I love watching my brands grow. I am so lucky to have some great people in my life.

the contacts around the world and had some great brands at my disposal that were making significant impacts in the beauty industry.

OUR READERS MIGHT RECOGNISE YOUR NAME FROM BODYOGRAPHY, WHAT BROUGHT YOU TO BELLEZZA?

I always knew that Bellezza would be a company with Multiple brands; what I didn’t realise was just how fast we would find them. Our first and primary brand is Palladio Beauty. For many years Palladio had approached me to bring the brand and represent it in Australia. When I visited the US to meet with Palladio Head office, I found that the brand ticked all the boxes in what I was looking for in a brand. Palladio is a brand like my previous brand, based on Botanical & Vitamin-infused Extracts, Paraben-Free, Vegan, Gluten Free and CrueltyFree formulas. An extensive range which has products for everyone. Most of all is the price. I have priced Palladio to be much more affordable for the everyday consumer. In a retail climate where we see competition for multinational retail stores and online shopping, I believe I have found a brand that will keep more people coming back to the Professional Salon industry. More affordable means more people and more stock on the shelves. Gorgeous Cosmetics was a brand that I had seen over the years, more as “the competition”,

They sure will. In fact, I have spent the first six months correcting people. After ten years of building my first baby Bodyography, I felt it was time for a change. My first and most important reason was to take some time off to spend with my first child Roman, born Jan 2018. Ten years building Bodyography saw me sacrifice a lot, and once Roman was born, I felt it was time to focus on Family. I spent the first eight months of Romans life playing daddy day care and loved absolutely every second of it. Not many people can say they were able to do something like this, and I feel lucky I had that opportunity. After eight months of changing nappies and thinking about the industry I loved so much, it was time reboot and recharge. To build a brand that was current with the times. It allowed me to start over again and make changes to the business. Find new brands that meet today’s retail climate. I had

CAN YOU TELL US A LITTLE BIT ABOUT THE BRANDS YOU STOCK AT BELLEZZA AND WHAT THEIR POINTS OF DIFFERENCE ARE?


but always had a love and respect for what they did and how they did it. When I was seen by them as an opportunity to distribute the brand in Australia, it was well matched and I also believe that it’s a great fit as a second choice of makeup for salons. A more boutique and niche brand that fits in a different category to Palladio but also at the same time compliment the Palladio range. Enzo Milano is our first step in the Hair Industry with the SX Hot Comb. A straightening iron designed more for the consumer rather than the professional. A great tool easy to use and unique to the industry. It’s all about being unique and having products that our competitors do not offer. That’s where our last brand comes in and also my most exciting brand at present, our Sumita Colour Perfect Contact Lenses. Influences have changed the way we shop, and thanks to the Kardashians and Jenners of the world, Cosmetic Lenses has made a comeback in a big way. We are excited to be the first beauty company to be offering lenses and marketing them as your new eye makeup. Starting with 12 brilliant shades, we are looking forward to having such a unique new product we are bringing to the Professional salon industry.

WHAT KIND OF CLINIC OR SALON DO EACH OF THESE BRANDS APPEAL TO AND WHAT WOULD CLINICS LOVE MOST ABOUT THEM?

Palladio will appeal to all salons large and small with a wide range of products covering all makeup categories, Palladio products are on trend and will ensure clients will keep coming back to buy from your salon. Palladio will also appeal highly to schools and colleges having many products that will appeal to students and up and coming artists. Gorgeous Cosmetics will appeal more to the boutique salon wanting a smaller focused range based on Cosmetics designed by makeup artists for makeup artists. Sumita will appeal to all salons and clinics looking for a unique point of difference for their salon. It’s a new category we are bringing to the industry, and we are confident salons, and retail stores will jump on board with our lenses.

HOW IMPORTANT IS EDUCATION TO YOU & YOUR TEAM AT BELLEZZA?

Education has always been the centre focus of all my brands. Knowledge Is power and the more we teach and is involved with our clients, the more our brands grow. We are lucky to have partnered up with Rokk Ebony as our creative team for Bellezza Australia. Having 150 creatives at our disposable will bring a whole new level of knowledge and experience to our brands. Our team has its finger on the pulse in what’s happening in the industry and around the world. Have on-trend products and people to share that knowledge makes education the central focus of our brand. Only this week we Welcome Dylan Peck to the team who has worked with me over the years as a lead makeup artist for two Miss Universe competitions, Fashion aid and fashion week only to name a few. It’s great to have Dylan on board in a full-time capacity.

Already this year alone Bellezza has been involved in Fashion Aid, The Portsea and St Kilda Polo, Hair Biz Forum, Miss Grand Australia, Miss Globe Australia and the ABIA Makeup Artist of the year awards. We are an active company who supports the industry and puts back into the industry that supports us. Best of all, our Clients get the opportunity to work backstage on all these events.

Palladio Beauty Meeting at Cosmoprof – The Deal is signed. Left to right – Monica Morley Palladio Export Manager, Rob Tamburro & Palladio Beauty CEO

HOW DO YOU DRAW ON THE WEALTH OF KNOWLEDGE YOU HAVE GATHERED FROM YOUR YEARS IN THE INDUSTRY TO HELP YOUR CLINICS AND SALONS?

This so-called reboot if you like, is an opportunity to start a new brand and delivery precisely what the industry needs. Times have changed, the brands have changed, and our client’s needs have changed. This business is built upon all that knowledge gathered and watching those changes over the years. What Salon owners want and what they look for in a brand and its philosophy. We know what works and see the industry. Twenty years of knowledge is a long time to recognise what salon owners are looking for in a brand. We understand makeup and your needs. We are not a waxing, tanning or hair brand trying to break into makeup, learning along the way. This is what we specialise in.

WHAT AFTER-SALES SUPPORT DO YOU OFFER CLINICS?

Education will be the key feature of what we offer salons. We specialise in constant support to our clients. We understand how important it is to be present in our clients business journey, and we’re here to help guide them in building our brands together, with both salon owners and their staff. We also strengthen teams through our education program, which we develop across the country & we help clinic owners to success through our specific events and launch nights to promote our brands to their clients.

WHAT’S NEXT FOR BELLEZZA IN THE NEXT 12 MONTHS?

Bellezza will focus on building our network over the next 12 months. Having secured our brands now is the time that we develop our team and network around the country. Already we see vital influencers and celebrities using and promoting the brand, and this will continue throughout the next 12 months as we bring more influencers to

Palladio Australia Sponsors of the St Kilda Twilight Polo 2019. Left to Right – Tony Torcasio Rokk Ebony, Sonia Petrevski Eyebrow Artistry Australia & Rob Tamburro

our products. Without giving away too much keep a lookout Bellezza on your television sets also with an endorsement of a 13 part series that is in the works as we speak.

IF YOU COULD OFFER ONE PIECE OF ADVICE TO A CLINIC OWNER, WHAT WOULD IT BE?

As much as we sometimes fear change, come to look outside the box at your business. Facing your fears and making changes to your business can truly be rewarding. The definition of insanity is doing the same thing over and over again, expecting different results. Business today is different from how it was yesterday, Ask yourself, have you changed with the times? Many have, but many also many are stuck in the same repetitive cycle. How can you innovate? www.bellezza.com.au

COLOR PERFECT

TM

YOUR NEW EYE MAKEUP

COLOR CONTACT LENSES

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HAIR BIZForum 2019

MAKE UP SPONSOR

GET THE LOOK WITH BELLEZZA AUSTRALIA

KRISTINA RUSSELL

MAKE UP ARTIST SUZI DENT

MATRIX


SHARON BLAIN

COLOR PERFECT

TM

YOUR NEW EYE MAKEUP

COLOR CONTACT LENSES

At the recent Hair Biz Forum event, held annually on the Gold Coast to showcase the best in hair artists and education as well as business speakers, Bellezza Australia were the proud make Up sponsors of the day. Using Palladio and Gorgeous Cosmetics, Make Up Artist and show director Suzi Dent, lead her team of artists to create all of the makeup looks, working with top hair artists to achieve the overall package presented to over 500 hair industry delegates.

KRISTINA RUSSELL LOOK

FOUNDATION - Palladio Beauty powder finish liquid foundation with Gorgeous Cosmetics powder perfect to set EYES – Palladio matte blush in berry pink with Gorgeous Cosmetics shimmer dust in antique pink over the top. Inner eye shimmer Gorgeous Cosmetics pro eye shadow in ivory light with crushed mettallic in zodiac over the top. Palladio 4D boost mascara CHEEKS – Palladio baked blush in rosey HIGHLIGHTS Palladio I’m glowing highlighter palette LIPS - Palladio lipstain in rose

OSCAR OSCAR LOOK

FOUNDATION Palladio powder finish liquid foundation EYES – Gorgeous Cosmetics colour pro eyeshadow champagne. Palladio Winged liner and liner obsessed waterproof gel eyeliner intense black. Palladio mascara curls rule black LUMINIZER – Palladio I’m glowing creamy stick luminizer stunner CHEEKS – Gorgeous Cosmetics colour pro blush peaches and cream LIPS Palladio dreamy matte lipstick - scarlet

MATRIX LOOK

FOUNDATION – Palladio build and blend foundation EYES – Palladio sunkissed mirage eyeshadow and highlighter palette natural colour. Palladio immortal kajals lasting crème eyeliner in dynasty.Palladio mascara – aqua force mascara black CHEEKS - Palladio baked blush – blushin LIPS - Palladio lipgloss pink souffle FRECKLES – Palladio lip liner pencil tickle me pink and rose

SHARON BLAIN LOOK

OSCAR OSCAR ANDREW BARTON

FOUNDATION - Gorgeous Cosmetics base perfect liquid foundation HIGHLIGHTER – Palladio I’m glowing highlighter palette - champagne and pearly pink EYES - Gorgeous Cosmetics shimmer dust – steel shimmer. Palladio eye ink – black CHEEKS – Palladio baked blush – blushin’ LIPS - Palladio lipstain pinky with lipgloss clear and retractable lipliner – naked

ANDREW BARTON LOOK

FOUNDATION – Gorgeous Cosmetics base perfect liquid foundation EYES – Gorgeous Cosmetics colour pro eyeshadow – DMC black. Gorgeous Cosmetics liquid eyeliner pen – black. Gorgeous Cosmetics glamalash mascara and on brows. Gorgeous Cosmetics eye pencil highlight CHEEKS - Palladio matte blush- peach ice Gorgeous Cosmetics colour pro eyeshadow silver hue as contour LIPS - Palladio dreamy matte lipstick – regal cafe For more information on salon packages to these beautiful brands contact www.bellezza.com.au


Skincare SHOP CRYSTAL RETINAL - 1 BY MEDIK8

Clinical-grade vitamin A, otherwise known as retinoic acid, is a powerful skincare ingredient that helps trigger skin regeneration in order to effectively fight all visible signs of ageing. Unlike retinol, which must first be converted to retinaldehyde and then to retinoic acid within the skin, Crystal Retinal only requires one conversion to retinoic acid. This means it can deliver results comparable to clinical-grade vitamin A up to 11x faster than classic forms of retinol. www.medik8.com.au

C+ CORRECTING COMPLEX 30% BY REVISION SKINCARE

Revision Skincare is pleased to announce their latest generation Vitamin C treatment â&#x20AC;&#x201C; C+ Correcting Complex 30%.This scientific breakthrough technology reduces melanin production in the skin and regenerates the production of Vitamins E and C. www.envogueskincare.com.au

HA DENSIMATRIX BY MESOESTETIC

Mesoestetic Pharma Group has developed ha densimatrix, a revolutionary moisturising, anti-ageing treatment that helps provide firmness and elasticity, as well as helping to minimise the appearance of wrinkles. The purity of hyaluronic acid in multiple molecular forms provides the skin with an effective moisturising, anti-ageing and plumping action. This concentrate is indicated as a daily moisturising anti-ageing treatment or, following a medical-aesthetic treatment with hyaluronic acid, to help prolong the results achieved. www.advancedcosmeceuticals.com.au

GUT PRIMERâ&#x201E;˘ BY THE BEAUTY CHEF

Gut Primer is a gentle restorative powder, containing carefully selected herbs and nutrients which are traditionally used in treatments to help heal leaky gut. It is a medicinal herbal and superfood powder designed to help repair and soothe the gut, and contains ingredients which help calm and repair the lining of the gut. Slippery elm, milk thistle and turmeric, for example, are traditionally used in Western herbal medicine to relieve digestive discomfort. www.thebeautychef.com


RADIANCE BAK BY BIOLOGI

Australian skincare brand Biologi introduces its revolutionary new serum – Radiance Bqk. Radiance Bqk is a 100% active, water soluble plant extract serum aimed at reducing pigmentation, improving skin tone and refining skin clarity. This active-ingredient serum has a profound effect on the skin, changing it on a cellular level and delivering on the promise that the product truly works. www.biologi.com.au

WELL SPRAY BY THE BEAUTY CHEF

Well Spray is formulated with the intention of cultivating an integrated approach to health, beauty and wellness, this sage and peppermint herbal spray is bio-fermented with probiotics to nurture your belly and overall wellbeing. Well Spray’s nourishing herbal blend contains a unique combination of nutrients, bio-fermented superfoods and selenium, a mineral essential for normal immune function as well as the maintenance of healthy hair and nails while the addition of biotin is important for nutrient metabolism, hair and skin health. www.thebeautychef.com

NEW! ORGANIC SKINCARE BY MAAEMO

A unique certified organic skincare range that has been developed through careful selection of each element, ensuring every drop has been effectively formulated to create a harmonious balance of ingredients that have the power to purify, protect and nourish the skin. MAAEMO is grateful for nature’s gifts and give back to the environment by using exclusively eco-friendly and recycled packaging. www.maaemo.com.au

NEW RANGE! SKIN REGIME BY BLC COSMETICS

Skin Regimen is the new skincare brand for urban dwellers, who want to look and feel at their best every day. Designed to be totally functional, the formulas are concentrated in powerful botanicals and high-tech molecules, formualted with a reinvigorating natural aroma and cooling massageable textures and they do not contain any unnecessary ingredients for the skin. The natural, genderless aroma is a modern blend of four essential oils with rebalancing, reinvigorating properties. Juniper, Copahu, Rosewood and Cedarwood extracted from resins and berries, known for providing the strength and endurance needed to face life’s challenges. www.blccosmetics.com


Furniture SHOP BENNET RECEPTION DESK BY COMFORTEL

For a sleek, clean welcome area – one that doesn’t present distractions, just good design, Bennett is the welcome reception desk you need. Stylish and practical, this salon front desk modernises any salon space with its minimalist design. Designed with heaps of storage space, the salon reception desk is perfect for keeping essentials at hand. When first impressions count, it’s high gloss finishes with ‘Parisian inspired’ or ‘Hamptons Look’ wood panelling, makes it easy to match any salon style. You could pair it with any of our furniture for the ultimate salon set-up. www.comfortel.com.au

QUATTRO BEAUTY BED BY COMFORTEL

An adaptable treatment table that is designed to deliver any treatment, Comfortel’s Quattro Beauty Bed is the perfect clinical treatment table. Featuring ‘medical grade’ electric height adjustment conveniently operated by a foot control, the quiet motor effortlessly raises and lowers the table. The solid steel frame ensures stability with the added bonus of a manual back adjustment, which can easily allow clients to sit up-right. With the option of removable flexible armrests, this beauty bed offers incomparable quality and value for beauty treatments, massage and clinic practitioners. www.comfortel.co.nz

Beauty SHOP LIPPLUMP

Australian women now have a non-invasive alternative to lip fillers - and the best news is that, along with it’s instant plumping properties, it’s also a lip treatment too! lipPLUMP is a divine little pout in a pot, is proudly Australian-made and contains absolutely NO NASTIES and is cruelty free! lipPLUMP was created by a 50-something Australian woman who wanted to provide a non-invasive solution to getting the perfect pout - but it also had to have long term rejuvenating benefits too! It contains a magical plumping combination of ingredients - which all add up to a miracle pout in just 5 minutes Aussie women are already going crazy over! Developed and made on the Gold Coast, lipPLUMP will instantly create fuller lips, and it also increases collagen production giving your lips long term results with regular use. It has divinely nourishing ingredients, which will instantly hydrate lips and continue to improve lipe condition with regular use. lipPLUMP offers salons and clinics a 100% profit margin, making it a highly desirable addition to retail shelves. Salons meeting minimum order requirements will also benefit from having access to a comprehensive digital marketing library, as well as an exclusive stockist listing on the lipPLUMP website. www.lipplump.com.au

YES, I DO BRIDAL COLLECTION BY CND

Illuminate the aisle with classic colours. Enhance the classic beautiful bride with a youthful air of self-expression using four sophisticated shades designed to elevate any wedding look. Just in time for bridal season. CND introduces limited edition Yes, I Do collection, featuring four romantic shades in neutral, milky and semi-sheer tones for wedding season 2019. cndshop.com.au


Tanning SHOP

SOLVE SKIN LETHARGY... WITH AN ENERGY PEEL by Dermaenergy

The Power of a Energising Pumpkin Peel

• • • •

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Energising Refreshing Refining Rebuilding

Strengthening Smooth & Supple Instantly Softer Skin Energy Enhancing

Active Ingredients:

TANDRY BY MISS M BY MINX

Every salon & client wants a faster processing spray tan, clients want a drier feeling spray tan & most clients want a darker spray tan or self tan! TanDry by Miss Minx makes skin feel dry straight away, so the client can go to bed or get dressed with minimal rub off, leaving the skin velvety smooth after tan wash off. TanDry can be used all over your body or inside elbows, under boobs and behind knees. Best of all it won’t affect your final tan colour or make you look ghosty. 100% vegan ingredients. www.missmbyminx.com.au

DON’T RAIN ON MY PARADE BY NAKED TAN

The Naked Tan ‘Don’t rain on my Parade’ solution keeps your customers looking amazing- rain, hail or shine! This innovative product is the world’s first water-resistant solution. Its unique formula protects against sweat marks, smudges or streaks from the rain. This means no loss of business to bad weather! With 14% DHA, this 2-hour wash and wear solution is perfect for a mediumdark tan. The Water-Resistant solution is formulated from organic and vegan friendly ingredients; Aloe Vera, Jojoba and Argan Oil. Featuring Naked Tan’s signature scent, it not only leaves the skin nourished and hydrated, but smelling incredible too www.nakedtan.com.au

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Pumpkin 30% Lactic Acid 10% Glycolic Acid 10% Salicylic Acid 2%

• • • •

Pulp: Carrot + Pumpkin Protein: Pea + Rice Peptide: Matrixyl Energy: ATP

Enquiries, please visit: dermaenergy.com.au 1300 799 709 or email care@cliniccare.com.au

REQUEST A FREE SAMPLE TODAY @DermaEnergy #PumpkinProteinPeel Created and distributed by Clinic Care Established 2007


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PROFILE

RESTORING LIFESTYLE BALANCE NATURALLY

Scentered® is a line of 100% natural, essential oil-based balms and candles providing solutions to support life’s every day journey. Scentered is positioned at the intersection of Wellness, Beauty and Mindfulness. These portable balms and candles provide a wellbeing ritual as you transition from moment to moment and navigate the mindset transitions required in our daily activities.

The aromatherapy balms and candles are uniquely blended from the finest ingredients sourced from around the world to deliver need-based solutions. When applied to pulse points, the balms provide an instant, personal sensory experience, while the candles create a shared sensory moment through ambience and mood-setting. The six unique, award-winning blends provide purposeful solutions to the most commonly desired emotional states Sleep Well, DeStress, Focus, Be Happy, Escape and Love. Include these with the Scentered ritual where we encourage you to Stop. Inhale. Reset. The Scentered journey began in 2011, inspired by British entrepreneur Lara Morgan’s experience using aromatherapy to enhance her wellbeing and keep her balanced whilst she built a global hotel amenities business and raised a family. Frustrated by the impracticality of aromatherapy products on the market, Lara wanted to create a solution-led, lifestyle-focused brand, that delivered wellbeing benefits through a range of portable mood therapy products. Every piece of Scentered packaging can be recycled, re-used or re-purposed into something new and the highly complex, 100% natural blends of essentials oils are extracted with timeless traditional methods to ensure premium quality scents.

INGREDIENTS

The 100% natural, portable aromatherapy products are formulated from the finest quality flowers and herbs, from which are extracted therapeutic essential oils. These precious oils are blended with moisturising natural moringa and shea butters to create innovative, travelfriendly aromatherapy balms. 52

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No Parabens, PEGS, SLS, glycols, petrochemicals, phenoxyethanol, silicones, synthetic fragrances or colours, or any other synthetic ingredients are used, and products are not tested on animals. For complete indulgence, balms are complemented with luxurious 100% natural therapy candles, made with a sustainably sourced, non-GM pure vegetable wax blend which produces a powerful fragrance and therapeutic experience.

AROMATHERAPY BLENDS

The Scentered range of products help you take control of your life, enhancing mindful thinking, supporting every day rituals and bringing a sense of clarity. Each of the six blends contain unique ingredients to help you be the best you and each Scentered balm has been tested and retested to ensure it is of the highest quality and usability:Sleep-Well Drift off into restful sleep with SLEEP WELL, a soothing blend to relax your body, clear your head and quiet your mind with Palmarosa, Ylang Ylang and Lavender. Be-Happy Bring a smile to your face with this ‘sunshine in a stick’, guaranteed to lift your mood, boost positivity and brighten your day with Pink Grapefruit, Green Mandarin, Neroli, Lemon Myrtle, Spearmint and Aniseed. Escape Relax and unwind at the end of a busy day with this inspiring scent that will free your mind and lift your spirits with Oud, Sandalwood and Cedarwood, Frankincense, Amber, Vanilla, Patchouli, Rose Birch, Clove and Cinnamon.

Love This heartwarming balm that is deeply comforting, sensual, woody and oriental with Orange and Clove, Rose and Jasmine, Patchouli, Vanilla, Cedarwood and Cabreuva. Focus Prepare for the day ahead with this invigorating balm that will focus your mind and boost concentration levels with Peppermint, Rosemary Leaf, Clary Sage, Spearmint, Bergamot, with a woody herbaceous base of Cedarwood, Patchouli and Thyme. De-Stress A remarkably soothing blend to help you deal with the demands of modern life with Chamomile, Neroli, Mandarin, Rosemary, Sweet Brazilian Orange, Jasmine, Rose, Mimosa, Lavandin and Cedarwood.

HOW TO USE SCENTERED BALMS AND THE MINDFULNESS RITUAL The Scentered ritual is as important as the proven therapeutic qualities of the essential oils our products contain. It’s about simply making a few moments for yourself in your busy day. Apply our balms to your pulse points, inhale deeply and reset your mood. Stop - Apply chosen balm onto your wrist, neck and temples Inhale – Place your wrists in front of your nose Reset - Deeply inhale the Scentered therapeutic natural aromas Exclusively distributed in Australia by BLC Cosmetics Pty Ltd. Ph: 02 8667 4695 www.blccosmetics.com www.scentered.com.au customerservice@blccosmetics.com


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TANNING

HOW TO RETAIL TO A SPRAY TAN CLIENT

THE NAKED TRUTH

By Lea Taylor, owner of Naked Tan

Sales can feel hard, particularly in a salon where your customers are usually coming in for a service. However, if you can learn the trick to it, selling retail is an amazing way to boost business and help ensure that your client leaves the salon with a longer lasting tan. The perfect place to make these sales is in the spray-tan room! Your clients can often feel naked and nervous, but this is an ideal time to build rapport with your client and sell them products in an authentic way. We have the perfect five step process to making sales in the tanning room, and keeping your clients returning for more!

SMALL TALK

While spraying a client it is always important to build a relationship and make a lasting impression. Just like everything in life, we are much more likely to gravitate towards someone that is friendly and engaging, so make sure to ask plenty of questions. During this time ask your client questions such as; · what are your plans for the weekend · do you fake tan at home · do you have any events coming up 54

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· do you participate in sports or gym activities regularly · and even do you use a sulphate free body wash at home. These little bits of information are natural paths to selling your products.

PROBLEM-SOLVING

The next phase of our method involves using all the information you have learned and figuring out how you can problem solve for your customer. The most authentic sales come when the seller offers a solution to an issue the client has, rather than suggesting a product that may have no relevance to them. For example, if your client has events two weekends in a row you can suggest an exfoliator to help buff away the tan, in between their 2 appointments to get the best tanning results for both events. Travelling customers are also great to sell to, you can recommend a gradual tan to extend their spray-

tan over the length of their trip or let them know about any travel sized products you might stock so they can easily pack in their carry on. If you notice their skin is a little dry in certain areas, you can recommend to them to increase their daily water intake and use a moisturizer daily to bring back the hydration in their skin. A client that says the spray tan wears off their face fastest and they find that they end up with a white face 2 days after their spray tan. This is a perfect opportunity to upsell a Face Tan product. Naked Tan has developed an amazing Face Tan Mist for this exact problem faced by most spray tanning clients! You can list the features and benefits of the product i.e. cucumber for soothing the skin, witchazel to tone the pores with an active to tan the face back up! The possibilities are endless, as long as you listen carefully to your customer and make sure you are recommending what would best suit them.


NATIONAL & INTERNATIONAL EVENTS 2019 JUNE Non Surgical Symposium, Sydney, AUS 14 -16 June

JULY Love Your Sister Pyjama Day, AUS – 20 July Pure London, UK – 21-23 July Asia Pacific Dermatology & Cosmetology Conference, Melbourne, AUS – 24-25 July Brisbane Hair & Beauty Expo, Brisbane, AUS – 28-29 July Cosmoprof North America, Las Vegas, USA – 28-30 July There is no use selling them a product they don’t need, this will make you appear ingenuine, and lessen your chances of a repeat customer.

RETAIL

Another technique we use at Naked Tan is introducing the retail in the treatment room. Our hero seller Crème de la creme, with it’s enriched shea butter it is used as an all over body moisturizer, this product is also used during the spray tan technique at our stockist salons for best results of tan application. It is applied on the hands, elbows, knees and feet before the client is spray tanned. For 2 important reasons, the first to add moisture to areas of the body that tend to be dehydrated and need some TLC moisture applied prior to tanning active. The second, the clients love the smell and feel of this on their skin and will enquire, you can then upsell it as a take home body moisturizer. You can use the service time as a time to shine to your client with your product knowledge. When you bring up a product the client will usually ask about it, which gives you the opportunity to show them how well you know the product, and why it would be perfect for them. List off the key features, talk naturally, and be sure to ask relevant questions to discern what product would be ideal for them. For example, if you were talking about a tanning product, find out what their skin type is, how often they tan or how dark they like to go. These questions enable you to figure out what product would work best for them. If you choose wisely your customer will value your opinion and will be more receptive to trying other products you suggest next time they come for an appointment.

DISCUSS

Once the clients spray-tan is over, if you have followed the previous steps, you are in the perfect position to make a sale! Once your client leaves the spray-tan room, and heads to the counter, show them the products that you have discussed. Let them test, smell and feel the product. If you spoke about your retail earnestly and with consideration of their needs, they will, likely, follow through with a purchase.

FOLLOW UP

One often ignored, but vitally important, part of sales is the followup. Next time your client comes in remember to ask them how they liked the product. Not only does this provide you valuable feedback on your retail, but it shows the customer that you care and value them as a part of your business. We would suggest keeping notes of what clients purchased on their card, or on your scheduling app. Once they come in you will be able to give suggestions on other products based on what they did or didn’t like about the one they purchased last time. Follow these tips and not only will your retail fly off the shelves, but you will build stronger relationships with your customers. There is nothing wrong with making sales, so long as you put them first. And best part for the customers, their tanning results will look amazing! For more information and assistance in retailing contact www.nakedtan.com.au

AUGUST APAN Aesthetics Conference, Melbourne, AUS – 12 August International Beauty Show, Atlanta, USA 17-19 August Beauty Expo Australia, Sydney, AUS 24-25 August ABIA Gala Awards, Sydney, AUS - 25 August Natural & Organic Asia – 28–30 August OCTOBER Salon International, London, UK – 5-7 October Professional Beauty, Dublin, Ireland – 20-21 October Aesthetic Medicine & Dermatology Conference, Sydney, AUS - 21-22 October NOVEMBER Cosmoprof Asia, Hong Kong – 13-15 November

2020 JANUARY International Salon and Spa Expo, Long Beach, USA – 25-27 January

MARCH IBS, New York, USA – 2-10 March Cosmoprof Worldwide Bologne, Italy – 12-15 March Beauty Expo Melbourne, AUS – 28-29 March Professional Beauty London, UK – 29-30 March


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CHARITY

HAIR AND BEAUTY INDUSTRY JOIN FORCES WITH Sister!

Love your

Mocha Publishing, owners of Beauty Biz, Hair Biz and Barber shop magazines have once again aligned with LoveYourSister for the second year running, As an official affiliate fundraiser, in 2019 and a goal of raising $100,000, we have enlisted our incredible network of hair salons, beauty salons, spas and barbershops to help reach this worthwhile goal! We are asking the hair, beauty and barber industry to join in this campaign!

WHAT IS LOVE YOUR SISTER? It all started with the most absurd dare you could imagine. Connie Johnson, young mum of two, was told that she was terminal with breast cancer and to arrange her affairs. Instead, she sent her brother, actor Samuel Johnson (best known as the guy who just won Dancing With The Stars!), to ride around the entire country on a unicycle to personally remind every young mum in the land to check their boobs. Love Your Sister was born. Samuel kept his promise. After 364 days, over 1000 media calls, 450 community fundraisers and 40 school visits, Samuel finally returned to Federation Square and Connie’s waiting arms. And the scientists at the Garvan Research Foundation found themselves $1.4M richer. While Samuel’s insane uni-cycling adventure is done, Love Your Sister is not and this year he has embarked on a 2 year trip around Australia stopping off at all sorts of events in a freshly donated mobile home and trailer, to once again raise awareness and much needed funds to reach his goal of $10 Million! In Memory of Connie 56

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Connie Johnson loved her PJ’s and socks and her nick name has always been Connie Cottonsocks to her well know brother, Samuel Johnson, who was known to her as Sammy Seal! With this in mind, July is perfect timing for our special fund raising activity, being mid winter and PJ weather! This special fundraising month will continue throughout the month of July, with the industry Pyjama Day being on Saturday 20th July 2019 All salons/shops are encouraged to raise money for the whole month and can do this any way they choose, culminating in Pyjama Day. On this day it is traditional for all staff to wear Pyjamas to work and raise as much as they can. In previous years the Pyjama Day campaign has seen individual salons between $100-$6000 each!!! Let’s see what the entire hair, beauty and barbershop industries can do together! All salons, shops and spas within all 3 industries are encouraged to participate this year and join salons, who have embraced this in the past. What to do next! FIRSTLY AND MOST IMPORTANTLY Complete the Registration form! VISIT THE LINK BELOW AND COMPLETE THE ONLINE FORM TO REGISTER Once you have registered we will send you all the information and links you need for marketing collateral, fundraising ideas,

dates, details social hashtags and more. YOU CAN THEN START PLANNING HOW TO RAISE AS MUCH AS YOU CAN THROUGHOUT THE MONTH OF JULY! Create your own Pyjama Day and dress up for the cause on 20th JULY 2019. Get all of your clients and staff involved! Choose any day or days throughout the month to accommodate your own event activity! AND on behalf of LYS and mocha angels, thank you for your support! REGISTER HERE www.surveymonkey.com/r/LYS2019


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Our velvety-smooth, long lasting, Precision Brow Pencil has been formulated to offer you precision brows from soft & subtle to bold & fierce. 3 buildable shades for ultimate brow perfection.

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CHARITY

TENDER LOVING BEAUTIES Clare Lamberth

Tender Loving Beauties (TLB) is the creation of Nicola Le Lievre, of In Therapy, Brisbane, and is a not-for-profit volunteer group which started in April 2019. TLB is a group of Beauty Therapists offering their services to those within their community, who wouldn’t usually have access to the benefits a simple touch can bring.

“Everybody needs somebody to brighten their day,” says Nicola, “and we want to be the ones who, with just a smile, tender loving touch and a bit of beauty can change someone’s life in a small way.” For Nicola, this is the beginning of a dream, vision and life-long mission. “I feel grateful that I am giving back through the industry I love and have dedicated my life to. I have felt the calling to give back to the community for quite some time now and love making women feel better about themselves. As Beauty Therapists, we have a unique gift of nurturing and touch, that needs to extend into our community. I remember giving Tender Loving Beauty to anorexia patients when I was studying Beauty Therapy back in 1997 and the gratitude, I felt stuck with me over the years.” Nicola originally had the idea of going into hospitals and giving treatments to patients, before more recently, sponsoring an event for Hummingbird House, Queensland’s only children’s hospice located in Chermside, Brisbane. The wheels were set in motion after Nicola connected with Hummingbird House and we spoke to her recently about her journey and the birth of Tender Loving Beauties.

HOW DOES YOUR TREATMENT PARTNERSHIP PROGRAM WORK WITH HUMMINGBIRD HOUSE?

Each week two therapists volunteer approximately 2 hours giving parents at Hummingbird House some TLC. At this point, we are offering basic beauty treatments. Preparing to become a volunteer takes a few weeks, and there is a step by step process, such as applying for a Blue Card (arranged by HH) and doing an induction training.

WHAT’S THE BIGGEST ‘TAKE AWAY’ YOU GET FROM YOUR WORK WITH TENDER LOVING BEAUTIES & HUMMINGBIRD HOUSE?

Each week we can potentially work with up to 5 families at Hummingbird House. The feeling of giving back makes my soul overflow with gratitude. When you see a mum who is exhausted, close her eyes and nod off while giving a hand massage, you know you are making a difference in her life, albeit small.

CAN YOU TELL US ABOUT YOUR RECENT MOTHER’S DAY HIGH TEA EVENT, AND WHAT THE OUTCOME WAS OF THAT?

We officially launched TLB at the HH high tea. I gave an introduction to the attendees. It was a beautiful morning raising funds via a silent auction and raffle. Together $25,000 was raised while enjoying superb food and company. TLB had a touch-up station set up and was selling a few items with proceeds going to HH.

IS TENDER LOVING BEAUTIES EXCLUSIVE TO YOUR CLINIC OR CAN OTHER SALONS COME ON BOARD ALSO?

TLB is for all Beauty Therapists. I have 6 Therapists working within my clinic so it was naturally the first point of call to invite them to join. We currently have three other salon owners in the process of joining. I welcome any Salon Owners or Training Colleges interested in supporting to reach out.

WHAT ADVICE DO YOU HAVE FOR OTHER SALON OWNERS WHO WOULD LOVE TO DO SOMETHING FOR THEIR LOCAL COMMUNITY? Think outside the box, talk to the community and

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find out who needs the most support with the skills you have.

WHAT’S NEXT FOR TENDER LOVING BEAUTIES AND HUMMINGBIRD HOUSE?

Our goal is to recruit many more therapists to donate their time to Hummingbird House. This selfless act will enable us to volunteer more days of the week, as well as support more families. TLB is also in the process of expanding and partnering with Sustainable Salons Australia to support the charity 3rd Space. They help the homeless and people doing it tough in Brisbane. Our partnership with Hummingbird House is just the beginning. It is inspiring that as we grow, we can reach more organisations such as Cancer clinics, nursing homes, anywhere we there are women who would benefit from a little extra touch of kindness.

WHAT EXTRA SUPPORT DOES TENDER LOVING BEAUTIES NEED?

We are looking for Therapists to volunteer their time, even just 1 hour of their week and suppliers to offer products and consumables to use during our complimentary services. Tax-deductible monitory donations would also help and are processed directly through Hummingbird House. If you’d like to get involved with Tender Loving Beauties in your town contact Nicola directly at nicola@intherapy.com.au, or search Tender Loving Beauties on Instagram and Facebook.


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BEAUTY BROW

A THREAD ABOVE THE REST Turkish born, Mini Latif, swam against the family traditions of working in the Food Industry and coming home every day ‘smelling of oil’ to pursue her love & passion for beauty and fashion. This choice would result in a whole new world of opportunities including opening the first ever chain of middle-eastern inspired Threading Clinics, in Melbourne.

WHAT FIRST DREW YOU TO THREADING?

I was about 4 years old when our neighbour would do it on my mums’ arms and l just remember thinking it was something quite magical. Fast forward 20 years and l was living in London & would get it done in the department stores there and realised that no department stores did it in Australia. Nor was there any real Brow Bars that were specialised in threading. Back then, if you could find it in Australia, it was either done in hiding in the back of the hair dressing salon or in your friends’ garage, it certainly was not a career.

WHY DO YOU PREFER THREADING OVER WAXING?

Waxing takes off between 2-4 layers of skin and threading takes off none. Now waxing skin can be a great exfoliation on parts of your body like legs and arms. But your face is so sensitive and extremely delicate. How woman are spending hundreds and sometimes thousands of dollars on skin care and then go rip it off in one fell swoop blows my mind. The area around your brow bone is very thin and so after years of pulling it with wax, you are also preliminarily aging it. Now that is the science side of it. From a vanity side, Threading allows us to be more precise, as each row of hair removed is as thin as the thread we use. Chunks of wax just cannot recreate the linear movements we use. This precision allows us to follow our 3-point measure to ensure the ultimate goal is reached. Symmetry. 60

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WHY DO YOU THINK THERE’S BEEN SUCH A BIG SHIFT TOWARDS THREADING OVER WAXING OR LASER TREATMENTS?

We entered the market 10 years ago as the first in Australia to do this as a premium service and the first few years was spent simply educating the market. Our first location was out in the open of the cosmetics floor of a Myer department store. People would walk past and literally say “What the f#ck are they doing?” in horror. Now the market is educated as the ancient technique has become a more known beauty treatment. With that comes a much easier entry to the market allowing more people to make careers out of it.

WHAT CHANGES HAVE YOU SEEN TO THE PRACTISE OF THREADING DURING THIS TIME? Simply where threading is done. The old school Lebanese Barber has been threading his male customers ears, upper checks and foreheads for decades in Australia, men just weren’t telling their wives about it! For the most part, the changes have been positive in the sense that more people are now exposed to this gentle form of hair removal. But like any service, there will be those under qualified performing the service and giving it a bad reputation.

WHAT CHALLENGES HAS THE PRACTISE OF THREADING SEEN IN RECENT TIMES?

If l had a dollar for every time someone said to me “l find threading more painful than waxing’ l’d be driving a Maybach! It simply doesn’t make sense. Waxing is ripping off your skin and then the hairs. Threading is just taking out the hairs, but a row at a time, so it may take longer, but shouldn’t be more painful. The pain does come in however if your Brow Artist is not doing it properly and the skin is sagging or the thread is lose. Therefore, their technique can hinder your experience, let alone shape. This is all comes with experience and experience comes at a price. Brows is not where you should


be budgeting people, it’s the first thing you see on someone’s face!

WHAT SOLUTIONS DO YOU SEE?

Education. We have been working on an academy for years to help bring the training to the greater public, but each time we have gone to launch, the government makes another change in the education system. But ultimately, good education.

YOU’VE BUILT YOUR BUSINESS AROUND OFFERING A PREMIUM THREADING EXPERIENCE CAN YOU TELL US WHAT MAKES IT SO SUCCESSFUL?

Passion for Brows, not money. On day one, people asked me for a Brow pencil to take home after they had their brows threaded and l was like, ‘no, l’m not qualified enough yet to make pencils’. It was only after our 110,000th Brow did we launch our first 3 pencils. We did not just enter the market to be another beauty brand, we built ourselves organically with real people, not Instagram people. When

you touch and feel them brows 110k times, then you work out what formulas actually work. This white labelling way of starting make up brands in really insulting for us people who have do it the authentic way and quite frankly, product talks for itself. Our Pencils have sold out of each batch, not because l have the largest amount of customers, but because my same customer keeps buying it over and over again. Once you meet us, you stay.

“IF YOU ARE CONFIDENT YOU CAN MANAGE THIS SKILL SET AND UNDERSTAND THE ART OF THE BROW, BRING ON THE COMPETITION. THERE ARE PLENTY OF EYEBROWS FOR EVERYBODY!” MINI LATIF

HOW IMPORTANT IS ONGOING TRAINING AND SUPPORT TO A THERAPIST’S SUCCESS IN REFINING THE PRACTISE OF THREADING?

It is the key and heart to our company. We follow a 3-point measure which is the 3 in Ottoman 3 and with that begins the brow dance.

WHAT MISSED OPPORTUNITIES DO YOU SEE THERAPISTS WHO THREAD MAKING?

Mis-pricing the service. If you charge $10, then honey, you’re worth $10. At time of print, we charge $34 and for that you don’t just get a clean-up, you have an experienced Brow Artist (she does approximately 4k brows per year), in a beautiful & sanitised environment that enjoys your company with a 100% satisfaction.

WHAT ADVICE WOULD YOU GIVE OTHER SALONS WANTING TO OFFER THREADING?

Know your craft. I have advised many high-end salons not to include threading as the management team was

unable to police it. If you are going to include it in your menu, then you need to learn it in order to manage it. Like all services, skills need constant massaging in order to keep it at a high quality. So, if you are confident you can manage this skill set and understand the art of the brow, bring on the competition. There are plenty of eyebrows for everybody! Discover more of Mini’s journey through her Instagram @minilatif. Beauty Biz Year 12 Issue 3

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BROW BEAUTY

BROW HENNA AIN’T NO PASSING CRAZE Brow Henna is the hottest Brow Service right now & is set to grow even stronger in 2019 with the advancement in formulations and application techniques. We sit down with Brow Henna Queen, Mandy Jeffery of Fox Cosmetics to chat about the Brow Trend why it’s here to stay. COULD YOU TELL US WHAT IS HENNA & WHERE DOES IT ORIGINATE?

Henna is a plant grown mainly in India, Egypt and Morocco. To create Henna to use on hair and brows the plant is harvested, dried, crushed and baked to a powder.

HOW DOES THAT BROW HENNA OF TODAY DIFFERENTIAL TO THE HENNA USED IN TRADITIONAL INDIAN WEDDING CEREMONIES AND HAIR DYE? Brow Hennas today will have an additive of PPD, or a derivative (also found in hair dye), that makes the product work faster and have darker shades and Browns. Indigo and cocoa can also be added to change the colour outcomes as pure traditional Henna is brick red/orange. Traditional Henna needs to be mixed about 24 hours before use with warm water, oil, essential oil and lemon juice and left in a warm place and then applied & left on the hair for about 5 hours and body till it dries and falls off leaving the skin stain.

CAN YOU SHARE WITH US HOW YOU FIRST CAME ACROSS HENNA AS A BROW TINT ALTERNATIVE?

I invited an international trainer to Brisbane to teach a brand new lash technique at the time called ‘Russian Volume’. I noticed she also offered Advanced Brow Training, which we didn’t have here at the time, so I asked if she could stay on to teach that as well. During this class, she demonstrated brow extensions, semi-permanent brow colour and Henna. Being someone with very sparse, fair brows who never got exceptional longevity on my own eyebrows, I was so excited and started importing that product. I only had one colour to work with at that stage, so I had to learn to use it on many different skin and hair types. Gradually new colours came out to make that job a bit easier.

Mandy Jeffery

HOW HAS HENNA CHANGED SINCE THEN?

The formulations have changed and colour options. There are quite a few brands on the market, and many are available to the consumer via platforms like E-bay and training isn’t mandatory. Being a salon owner, as well as a trainer and owning a product line, I wanted to make a new henna line that focused on brow training, quality ingredients and salon-only products.

WHICH CLIENT IS BEST SUITED FOR A HENNA BROW TREATMENT?

Henna results vary from person to person due to the clients’ individual biochemistry and their home care routine. Everyone can have Henna (other than those with allergies to the ingredients of course) it’s up the brow artist to do a thorough consultation so that each client can get their ideal outcome.

HENNA ORIGINATED IN INDIA. HOW DOES HENNA PERFORM ON DIFFERENT FITZPATRICK SKIN TYPES AND SKIN CONDITIONS?

Henna will respond differently on everyone, and naturally, develop into a deeper colour outcome on the darker Fitzpatrick skin types than on lighter skin. Skin undertones will also come into play with colour selection as will any existing cosmetic tattoo.

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Drier skins will generally get a longer lasting “skin stain”, but oily skins will struggle to keep the “skin stain”. Skin’s with sun damage often won’t get the best results if the areas of damage and age spots are through the brows, the Henna will catch on them or not colour at all. Anyone with acne through the brows or eczema, psoriasis or dermatitis are not candidates for Henna.


WHAT MAKES AN EXCELLENT HENNA SERVICE & A LONGLASTING HENNA STAIN?

A thorough consultation is the best way to start, just like with skin services we need to find out what the client wants and what we can realistically create for them. Many clients will come in for a Brow Wax, but using products like Henna means that we can help our clients change the shape of their brows. We then turn a simple wax into a long-lasting connection with our client. Henna is perfect for clients wanting to re-grow their brows from the ’90s as it creates that skin stain which can work like a template for our customers to be able to practice drawing their new eyebrows on at home in between appointments. To Maximise the longevity of the skin stain, I recommend keeping the brows dry for 24 hours after a Brow Henna Service and having your client cleanse around their eyebrows for the first week. I also recommend lightly wiping over them and applying a protective oil before showering will significantly increase the longevity of the skin stain.

HENNA HAS NOW EXPLODED AS THE HOTTEST BROW TREND, IS THIS JUST ANOTHER PASSING PHASE IN OUR INDUSTRY? Henna has been around for thousands of years,

with Brow Henna for about 7 years. Henna was introduced to Australia almost 6 years ago, so I don’t believe it will fade out of fashion. Clients want a more natural product that delivers longer lasting results than traditional tint. As we learn more and evolve with different henna applications for different looks, I think it’s here to stay.

WHAT QUESTIONS SHOULD A SALON OWNER OR THERAPIST ASK WHEN LOOKING TO BRINGING IN A NEW HENNA LINE & DETERMINING IT’S QUALITY?

I would first ask if just anyone can buy it. Professional Henna needs training, as it’s not exactly like a tint, and there is a lot to what seems like a straight forward treatment. I would want to know what training is available and how to have all my current and further staff trained? What ongoing support does the product line offer and what are they doing to keep clients coming back to salons? Also knowing how consistent the colour outcome is, where was it manufactured and how much Henna is in the product (some I looked at were only 1% henna and the rest traditional dye) would all be things I would want to know. Finally, I would want to see real untouched before and after photos.

IF YOU COULD BUST ONE MYTH ABOUT HENNA, WHAT WOULD IT BE? That skin stain is a guarantee, and it lasts 2-4 weeks. Knowing the skin cell turnover cycle, this tells us it isn’t possible as Henna only attaches to the stratum corneum, which can be sloughed away with skincare ingredients and even the act of washing our face twice a day. The hair colour retention is where Henna shines - especially on white and grey hairs that are typically so hard to colour with traditional tints.

YOU RECENTLY WON A PRESTIGIOUS AWARD AT THE NALA GALA IN CANADA. CONGRATS! CAN YOU TELL US ABOUT THE GALA AND THE AWARD YOU RECEIVED?

Thank you! The NALA Gala is a two-day conference finishing with an awards ceremony. It is a Lash Extension industry conference, I was asked to speak at the conference on Brow Henna, and it introduced my new line,

Fox Cosmetics to the world. Fox Cosmetics was nominated and made the finalists for the Manufacturer Ethics Award which we won! Very exciting being only 10 months old as a new product line to win an international award! We had three speakers from Australia at the conference and a multiple of Australians as finalists. 9 awards on the night were taken out by Australians out of about 26 awards sections, we all did so well! I was very proud to be amongst such a strong Australian presence at the event held in Canada.

WHAT ADVICE WOULD YOU GIVE OTHER LASH & BROW TECHNICIANS WANTING TO ELEVATE THEIR PRACTICE?

To never stop learning and go to as many training and conferences that they can. I recommend Technicians to also step out of their comfort zone, as I see so many Technicians who don’t know how to run a business (I didn’t!). This will polish not only their skill set for services, but also their skill set for running their businesses.

WHERE DO YOU SEE THE FUTURE OF HENNA GOING?

I see it only getting more significant, as more brands come on board it can get a bit daunting, but I think those who take the time to attend training and practice will always be ahead of the game. Brows have always been a loss leader for many salons, but now we can make a good profit from them with the introduction of advanced brow design featuring Henna. Beauty Biz Year 12 Issue 3

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BLOG spot

END YOUR SUFFERING… FIND YOUR FREEDOM. By Elle Wilson

As a woman, I always found myself divided. In my twenties, I was a successful entrepreneur (it all happened by ‘mistake’ by the way) but I didn’t ever think of myself as an entrepreneur. I was just trying to cope with life for most of my teenage years and early twenties. Before I knew it, there I was, an owner of a beauty salon for goodness sakes! I wondered in the beginning; how did this happen? It’s a long story, but I don’t want to bore you. Instead, I would rather offer you a few awesome ‘a-ha’ moments that will change your inner flow and bring you joy and happiness as you grow your salon or your career in our ‘proud-to-be-a-part-of’ industry. You see women, purely because of the way we are constructed within, are quite complicated. That, by the way, is a compliment. We have access to our feelings, deep nourishing, nurturing feelings, and our energy centres are numerous. This is where it gets tricky. Honestly, if you are feeling fatigued, lacking joy, happiness, always looking forward to that glass of wine and are finding that your once-upon-a-time, great life is now a burden and you are wondering why you? It’s really simple... Now I didn’t say it was easy, but you either want to spend the rest of your life wondering why your life sucks or you want to find the real answers. Firstly, let me say that it took me over three decades to decide one day… I am going to end my suffering. When you are not experiencing joyful, happy feelings on a very regular basis without a crutch or because something good happened, you are missing out. 64

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You see, I had to hit a big wall a few times in my life. I mean walls like the Great Wall of China. The one thing that made me look for the real answers were my children. I didn’t want to pass on my messy life to them. I mean, my messy inner life... where I blamed others, I reacted to situations when what I really wanted was to know how to be a beautiful person. I felt afraid of my competition and envious of other’s successes. I was afraid of intimacy, not sex by the way, but real intimacy. I yelled, I screamed, I was agitated, I felt unworthy. One big mess! The harder I tried the messier I got. My children were my world. I looked at them and wondered how do I end the suffering inside of me, the mess and offer them a new mother, demonstrate to them a woman that had deep knowledge about life? How do I do that? My new global movement is just an extension of decades of deep inner transformation. Why? Because I know without a shadow of a doubt that no one can be truly successful in anything in this life if they don’t first elevate their feelings, their thoughts, their knowledge, their heart and most importantly, the inner critic within; to know how to wave it goodbye forever! All joyful success starts when fear, suffering and mental agitation aren’t the driving force of your choices, your dreams, your life. This is undeniable. For me, my transformation had nothing to do with mindset. That is the poor man’s answer to real

transformation. I don’t want to sound awful; I just want you to stop wasting your precious time and go right to the source of your freedom. When we want money, happiness and power we always want it for something. When I have enough money, we will be happy... free to do what we like... we will have time to rest. When we have self-esteem and reclaim our power, we will not be afraid anymore. All of the beliefs above keep us driven. It is as if we are running towards something other than our current life. The force behind these beliefs is what leads us astray. We make bad choices, say things and do things we wish we hadn’t, and it makes us emotional and fearful because it isn’t true. Money will never give you happiness or fulfillment. How many wealthy people are on antidepressants, commit suicide or take drugs? If we are going to ever create a life we love living where each day is an adventure a joy to behold and if we are ever going to end suffering and agitation within and influence the lives of others, including the lives of our children, we have to release the false ideas and look into the future like an innocent child filled with wonder and curiosity. Join my new global movement Women Ending Suffering. First, let us begin within to create a powerful, healthy, joyful inner life and allow its goodness to flow outward wherever we go. www.ellewilson.com.au


BLOG spot LOCAL MATTERS By Paul Frasca

I got my hands on a very interesting report the other day; some of you might be familiar with the psychics at WGSN, the global trend-forecasting agency best known for its fashion predictions… well, it also delivers impressive retail analytics and consumer insight. The report, Sustainability and the Consumer 2019 by Duncan Baisley, dives into how the consumer’s relationship with sustainability is set to evolve in the next 12 months – what will their expectations become? How will brands need to develop in order to deliver and retain market share? What current trends are influencing the sustainability attitudes of tomorrow? Baisley first sets out a trend checklist – the top seven items that suggest “brands will need to move beyond simplistic messaging and token gestures and embrace systemic change, as consumers seek meaningful relationships that reflect their own progressive values”. Harsh, right? But fair. One of these items jumped off the screen at me. “Rethinking local systems: creating opportunities at a local level by leveraging local talent and knowledge.” Reading further, it was explained like this: “As companies begin to set growth targets for expanding into emerging markets, investing in local knowledge and stakeholders to keep this growth sustainable will be critical.” And let me tell you, this is right up our alley at Sustainable Salons! We’re always harping on about the ‘People’ part of sustainability, mostly because it’s still the least-known element of the sustainability model (which is People, Planet and Profit just to catch you up), and building strong local communities is a big driving force in our network. Since the beginning of the program, Ewelina and I have been adamant that we want to keep operations local regardless of where we service, and once we started actioning this, we discovered some incredible benefits… for the community AND our movement!

LOCAL MATTERS TO THE COMMUNITY

The really exciting thing we first realised when Sustainable Salons began to grow was that while everyone else around us seemed to be taking operations overseas, we were able to create new jobs here in Australia (and now in New Zealand) all thanks to items (literally, garbage!) that people thought there was no use for. We’d just made opportunities in our community that didn’t exist before, and that was an awesome impact that we strive to continue every day. When you decide to only source locally – whether it be products, people or services – the community automatically becomes more connected and more aware of each other. When the blinkers are off, there’s room to see and help solve problems on your doorstep; you’re in a better position to reach out a directly and provide for each other. This is how we started working with Endeavour Foundation. I met one of their Managers at a conference in Brisbane and we got chatting about their amazing material processing facility, but he also told me how unstable the job market is for their supported employees – Endeavour was having trouble providing guaranteed, long term employment for them. Oh man, my brain went into overdrive at that moment! Sustainable Salons could provide stable jobs for people with a disability (because our processing workload wasn’t going to evaporate anytime soon!) while having our Brisbane salons’ recycling processed locally at the same time. This partnership has since connected both us and Endeavour to so many other purposeful business opportunities – we now have supported employees packing The Green Chair newspaper ready to post to our member salons each issue, which solved a huge problem for us when our network increased beyond our current circulation process. So how might this apply to you, when you rely on client visits not logistics? Here’s a possible scenario… let’s say you purchase the salon’s

coffee supply from a local roastery and while you’re in collecting the next order, the owner mentions that the charity up the road that they’re donating coffee to is looking for more products to add to a fundraising raffle. Voila! Here’s your opportunity! You now have the power to solve a problem, help raise funds for a valuable community service and increase your brand awareness in your local community exactly where potential new clients could be. The old ‘you scratch my back, I’ll scratch yours’… it’s a beautiful thing! LOCAL MATTERS TO YOUR BUSINESS Speaking of being great for business, having a local ethos brings an extra level of confidence and transparency to your brand. When you can show, not just tell your story, you solidify the connection with your community and your clients. Maybe there’s a story behind that local coffee roastery that will give your clients even more reason to love you because they love the thought-process behind your choices! We built relationships with local recyclers for this reason exactly and decided not to work with big dump truck companies. Instead, the person employed by us to pick up from the salon in most cases is likely the person that’s also reprocessing the materials in the depot and handing them over to the local recycler. Good for creating jobs, great for creating confidence in our brand because we can be transparent at every step of our process. We’re an industry of trendsetters, right? So why not vow to apply this WGSN forecasted style to your next business update and watch your salon brand become even more fashionable. Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org!

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BUSINESS

HOW TO BUILD A BRAND THAT WILL STAND THE TEST OF TIME. Maggie Eyre is an internationally recognised expert in personal presence and leadership motivation, with over 30 years’ experience in business, public relations and performance. She focuses on training her clients to harness their maximum potential and shine with authentic voice and action. Her book, Being You offers advice about how to identify your core values and present an authentic personal brand online.

WHY IS A STRONG PERSONAL BRAND IMPORTANT TO YOUR BUSINESS?

A personal brand tells the world who you are personally and professionally. It should drive your business brand. In the current business climate, where social media is so influential, people look at you holistically; you can’t hide behind a curtain, a logo or a bill board, people expect transparency. If you look after your reputation people will want to work with you. It’s all a matter of trust.

HOW DO YOU CREATE A PERSONAL BRAND?

Start by living your values, because living your values will help you live your life more fully. Make a list of your five most important values e.g. compassion, gratitude and integrity. Write down why each value is important to you: example: integrity means honouring my word and keeping promises to myself and others.

WHAT’S INSPIRING ABOUT A STRONG PERSONAL BRAND?

“GET YOUR NAME OUT THERE, INTO THE COMMUNITY. INVITE JOURNALISTS TO YOUR SALON FOR A COMPLIMENTARY TREATMENT IN EXCHANGE FOR PRESS COVERAGE.” MAGGIE EYRE 66

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It’s important to know who you are and what you stand for in the world. If you want your customers to be inspired by you and the work you do, you need to be inspiring. Example: I called my company Fresh Eyre because my surname is Eyre. I also want to bring a dose of fresh air into everything I do. The Latin word ‘inspire’ literally means to breathe life into something.

WHAT ADVICE CAN YOU GIVE ABOUT BEING YOURSELF ON SOCIAL MEDIA?

Pretending to be someone you’re not is the biggest mistake you can make, personally, and professionally. Don’t air your dirty laundry online, it may

seem funny at the time but it’s highly likely you’ll regret it especially if future employers or customers see it. The golden role is: if you wouldn’t put it on a billboard or want your family to see it don’t put it on social media. Good social media is about you telling your story thoughtfully and authentically; it’s your narrative so take control and manage your reputation online showing your best and most authentic self.;70% of people look for brand stories before they look for brand marks. Make this work for you.

YOUR BOOK FOCUSES ON THE IMPORTANCE OF TELLING PERSONAL STORIES ON SOCIAL MEDIA, HOW CAN SALONS AND SALON OWNERS DO THIS?

Carry the inspirational stories you tell in the salon across into social media. Note them down and write them up as short social media posts. Think about what makes your salon unique and different. Are you focused on organics, or right into competitions? How do you give back to the community, what are the charities and causes you support and why? What are your staff passionate about: fitness, sport, keeping animals, cooking, the arts? These things can inspire customers and show them that your business is way more than “the bottomline.” Salon employees need to know the core values of your brand and be encouraged to live by them. Going to a Skin Clinic or Salon is an intimate, personal experience: frequently people open up to their Skin & Beauty Therapists, as if they’re real therapists. An inspirational Therapist can transform a person’s outlook on life; humanising your brand will grow your brand identity as well as your customer base. Providing training to help employees feel more confident in the digital sphere is an important first step.


HOW CAN SALONS GAIN CUTTHROUGH IN THE DIGITAL MARKET?

Post content that will intrigue customers you want to target; content needs to be surprising engaging and interesting. It should be refreshed often and reinforce what makes your salon unique. Encourage staff to talk about why they love working at your salon and give your audience a behind the scenes insight into the salon and how it works. Showcase the work you’re most proud of. Social media is a cost-effective way of promoting your personal brand, make the most of it. What tips can you give owners wanting to use video to connect with customers on-line? Rehearsal and preparation will always be key to your success. The salon owner should get ball rolling, set up a rehearsal and help staff to try out ideas and take risks. Take turns at interviewing each other, play back the interviews and give each other feedback, remembering there is no such thing as failure. I don’t recommend posting directly to social media until you are 100% confident, especially if there is someone in the team who can do the video editing. The more you get used to seeing yourself on screen the easier it is to accept how you come across. By having a trial run, you can take time to think about your message.

WHAT IS THE “IMPOSTER SYNDROME” AND HOW DO YOU OVERCOME IT?

Imposter Syndrome is when people doubt their talent or accomplishments and have a fear of being revealed as a fraud. An estimated 70% of people experience imposter syndrome according to the International Journal of Behavioural Science. I experienced it 17 years ago after releasing my first book Speak Easy - the essential guide to speaking in public. I overcame these feelings when my book was listed as a top ten bestseller at Whitcoulls in Auckland. Imposter Syndrome affects all kinds of people from all walks of life. Even critically acclaimed poet and author, Maya Angelou suffered from imposter syndrome.

WHAT ROLE, CAN YOUR TEAM PLAY IN THE CREATION OF A PERSONAL /BUSINESS BRAND?

There is a fantastic opportunity for employees to be a part of creating a reputation for the business. By sharing responsibility for social media, they will hopefully attract loyal customers who will return for many years. Have your team take part in running your social channels and sharing parts of their day and ‘wins’ with your social audience.

WHAT CAN SALON OWNERS DO WHEN THEIR BRAND HAS PLATEAUED?

Refresh your website, make sure your social media credentials are on your website and make sure you upload all the videos you’ve created to your site. Your website links should be visible on all your social media channels.

WHAT ADVICE CAN YOU GIVE NEW OWNERS WANTING TO CREATE A STRONG BRAND PRESENCE?

First off, write a strategy/plan and develop a social media calendar. Learn to start small. For example, share your story with local media, radio and newspapers. Get your name out there, into the community. Invite journalists to your salon for a complimentary treatment in exchange for press coverage.. First impressions matter, so look after yourself and your appearance, it’s all about having more self-confidence and looking and feeling your best. Organise a low-cost event in your salon inviting loyal customers to bring along a friend and invite a guest speaker to talk for 20 minutes. Run a competition on social media and have one of your staff assigned to making this happen.

WHAT MISTAKES DO PEOPLE MAKE WHEN DEVELOPING THEIR BRAND?

There should be 10 commandments on what not to do! Have your own salon policy on how everyone lives your brand values. Here are mine: · No racism · No stealing client lists · No sexism

· No homophobia · No exploitation of females · No fraud · No dishonesty · No ageism · No lack of integrity · No jokes about people with disabilities

HOW CAN SALONS MAINTAIN GREAT BRAND VALUES?

Write the traits you hold dear as a business and streamline them into a few core values. Stick your core values, praise and recognise staff who walk the talk. They don’t always need a reward, sometime the praise is enough. Find out what drives your team and incentivise around that.

WHAT’S THE ONE PIECE OF ADVICE YOU’D GIVE SMALL BUSINESSES ABOUT BRAND VALUES?

There is a social responsibility for all profit-driven businesses to give back. I’d like to see more salons choose one not for profit NGO, or charity and support that cause publicly without expecting anything in return. I’ve seen many salons globally do this and it generates meaningful media content on and offline. My experience in business has taught me that morale is lifted when people know they are working to make the world a better place. “Walking past a visually stimulating shop window in any part of the world will stop me in my tracks, especially if it’s bold, interesting, and beautiful. Going online or into any digital space to learn more about someone’s brand is no different to me.” Maggie’s book Being You is available from www.exislepublishing.com and wherever good books are sold.

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MESSENGER MARKETING By Kim Barrett

Messenger marketing is proving to become more and more powerful through the use of messenger BOTs in this industry when executed strategically and effectively. Nowadays it is common to hear about BOTs, however not many people are familiar with the true powers of these digital minions. In its most basic form, a BOT can be defined as something that automates a process or task. BOTs are more common than you think in our everyday lives, virtual assistants such as Apple’s Siri, Amazon’s Alexa or Google’s home assistant can all be considered BOTs. Here are just some of the reasons as to why to implement Messenger BOTs in your business and how to implement them. • Problems and Questions don’t work 9-5 – Customers’ questions and problems can arise at any given time and ideally your business should be able to provide solutions and/or answers sooner rather than later. By utilising BOTs, 24/7 assistance can be provided to your customers and this is of great value since 46% of people want businesses to answer their questions 24/7! • More Bots More Free Time – Bots can be really helpful at reducing the amount of countless hours you spend personally answering routine customer questions. The hours you spend dealing with customer enquiries can be redirected towards more 68

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important areas of your business. • Messenger vs. Email – Another factor that makes Messenger BOTs an attractive option is the fact that open rates for Facebook Messenger messages range from 80 to 100%. In addition, click through rates for messenger messages vary from 30-50%. Comparing messenger’s open and click through rates with the rates of conventional digital communication channels such as Email, it is clear to see that sending messages through Messenger Bots is drastically more efficient at generating both awareness and leads. • The True Power of Bots – The true power of Messenger Bots lies in their ability to capture leads and build a list of subscribers. Every single person that messages the Bot you have integrated within your Facebook page, will automatically be placed in a captioned database. Once they are placed in the database you will be able to send them messages, broadcasts, or updates of your other social media profiles at any given time through messenger. This function is extremely useful when it comes to crossselling and promoting product updates but also to just nurture relationships with your current and prospective clients with

educational information on your products and services. • Implementing a Messenger Bot – In the digital environment, Messenger Bots can be integrated to either your website or your Facebook Page. Messenger Bots add a high degree of interaction, which is deeply appreciated by customers, to your FAQ page. A QR Messenger code print out or sticker is the key to implementing your Messenger Bots in a physical environment such as a Brick and Mortar store. • Bot Building Tools – The two main tools we recommend to build Bots are ManyChat and Chatfuel. These two Bot building platforms are very efficient at constructing Bots, we recommend you get the pro versions of these websites so as to remove their branding from your bots. Now the next question is, how do you effectively drive traffic to your messenger to build your list? Well, there are various ways but here are our top three ways to do so; • Through running a competition, that your new sparkly BOT facilitates for you and runs fully automated


• Through a chat feature installed on your website. Yup, those little ‘chat now’ or ‘chat in messenger’ pop-up in the corner of your website can actually drive potential customers straight through to your messenger to be able to answer their questions right away! • By running Facebook Ads with an objective to drive your leads through to your messenger to learn more about your services! Now as a Salon owner, nothing is more frustrating in your hair and/or beauty salon than having an influx of clients either cancel or reschedule their appointment, leaving you with a salon full of employees to pay for empty appointments and no bums on seats. We are all getting busier and clients are booking last minute appointments more and more often - this brings us to what you need to be doing when you have days like the above! We like to give real life scenarios so here are two for you from salon owners we have recently worked with on how we were able to use their Messenger BOT effectively to generate them business;

SALON 1

Salon owner took over a Salon in Perth, WA and wanted to automate the business processes and remove administration time from her receptionist so she could not only assist on reception but around the salon too. This salon owner starting working with us to build an effective sequence first of all and then we moved into phase 2, formulating an [epic] offer and launching their competition. Our competition formula is very meticulous and has one main focus, after it has ended - we want you to be able to tell us you had more bums on seats and you have either a) increased the life time value of a current client or b) acquired new clients. We ran a competition for 14 days ($140 ad spend in total) and it was facilitated completely through the BOT. End result? 2,100 subscribers into their Messenger BOT (subscribers = individuals you can now market to from your page directly to

their messenger at any time - unless they opt out of course). Next? We sent an offer to all those who participated in the competition. And then? Hundreds of new bookings in the next 3 hours. [while keeping in mind that the BOT also answered all of those hundreds of questions about their services, prices and diverted them to either book through the BOT, phone or online]. Pretty cool huh?

SALON 2

Similar to Salon 1, Salon 2 worked with us on a sequence and competition. They also had great results from their competition and then a couple of weeks later had that exact day above I spoke of. Everyone wanted to reschedule their appointments all of a sudden leaving the

salon with empty appointments for a whole day the very next day. The salon called us around 2:00pm and said ‘HELP!’, and with the ability to reach so many current and potential clients through their BOT subscriber list, we were able to pull together a great one day only offer and send this out within the hour. The result? They were fully booked for the next day within two hours! Allow yourself to step away from your phone and have the latest social media tools do the work for you! Kim Barrett is from Your Social Voice. Visit www.yoursocialvoice.com.au for more info on Facebook Bot Messenger Marketing. Beauty Biz Year 12 Issue 3

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SOCIAL MEDIA IS NOT THE ONLY FORM OF MARKETING TO USE! By Sarah Gardner

There seems to be a common misconception not just amongst the hair, beauty and fashion industries, but amongst a great deal of small business owners when it comes to marketing. So many of our clients when they first start working with us will often say “I posted my latest offer on Instagram and it didn’t do well, marketing doesn’t work for my business...” or they say “I boosted our last post of Facebook and the only packages we sold in our last promotion, were to our team members friends…” Here’s the thing…A MARKETING CAMPAIGN ISN’T ONE POST ON SOCIAL MEDIA OR TWO OR THREE! I mean don’t get me wrong, social media is extremely powerful - look at Kylie Jenner for instance, she skyrocketed to over one hundred million insta fans in under three years but let me ask you this, did you know her brand also promoted on Facebook, Pinterest, cross promotion through other brands, in magazines, billboards, flyers, affiliate programs and the list goes on…? Truth of the matter is, you really need to put the work in to get the results you want out of it. This approach of posting it on social media and hoping for the best is like having the gravy without the roasted meat, potatoes, carrots, and everything else (sorry to our vegan and vego friends...) it’s not the whole shebang! The big picture of our clients marketing campaigns cover off on three key areas and I’m about to share some insight on how you can totally slay your next campaign!

1. PRINT MEDIA IS NOT DEAD

Thinking about your ideal audience, what kinds of print marketing do you have or could you create? I mean if you had a local salon or spa or fashion boutique in a regional area chances are you have a better chance at a letterbox drop campaign. If you’re in the heart of a bustling cbd, a letterbox drop over a billboard installation probably isn’t a good idea. We encourage you to have at least one piece of printed marketing every single time you run a campaign and here’s the catch.., you don’t need a hundred different design pieces to distribute (although that would be amazing), just have one piece commissioned and print it in all different sizes. You might have a poster in the window, mirror talkers, DL flyers to give to clients or hand out around the area, or even put them in the cafe across the road, you might have a reception counter sign, an a frame sign etc.

2. DIGITAL MARKETING GOES BEYOND SOCIAL MEDIA... (HUH NO SHE DIDN’T...YES SHE DID!) 70

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Let’s think about the power of media for a second, then I want you to think about the power of technology and the internet, in what other ways can you speak to your ideal clients if I were to wipe Facebook and Instagram out of your life? Nada, zilch, gone - social media is not a thing... how would you use the web to do it? Remember that thing that was created called email? Are your scared of spamming your audience? Think again! Just because you send one or two emails per month isn’t necessarily spam if it’s full of tips, tricks and education is it? “What about if my audience isn’t really an email type crowd?” No sweat! Everyone has a mobile phone these days, send a bulk text message - again not spammy if you only send 1-2 texts per month and those text messages have actual value and intentional purpose behind them.

3. SOCIAL MEDIA IS THE ICING ON THE CAKE.

If you haven’t noticed by now, we are really into big picture thinking and we like to look at the entire pizza before dissecting it into slices (is it obvious I love my food?). Social media is like the cheese that gets melted on top of that pizza - without it the pizza is a little dull. You do need social media but it’s important to utilise it as a platform to educate. Educate your audience on your brand, your values and mission, the services and products you offer etc. The key is to educate them without sounding salesy, rather educate them as if you are speaking from their heart. Utilise the ads manager and stop boosting those Facebook posts, actually head on over to business manager for your page and create a proper Facebook ad- you will thank yourself for it, believe me. But more on that a little later (it’s so great, it deserves its own separate blog post). Now these ideas aren’t going to suit every type of audience, it’s up to you to really get crystal clear on your ideal audience and identify which platforms they are on. There’s no point in marketing on Pinterest if you target demographic don’t hang out there. The aim of the game is to spread your message and cover off all touch points to ensure that you audience can see and hear your campaign. Sarah Bloom is the Creative Director & Founder of Digital Bloom www.digitalbloom.com.au/


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BUSINESS

7 SKILLS AND QUALITIES OF A GREAT RECEPTIONIST By Kai Schnitzler, The Zing Project

Every successful salon, spa or clinic knows that as the face of the salon, the receptionist or salon coordinator holds the key to a booming business. This can be dangerous if you’re working with the wrong person. A friendly smile and a warm personality at the front desk will work to the benefit by making clients feel comfortable and welcome. A salon receptionist is responsible for making quick decisions, solving problems and keeping the day running smoothly -- all while multitasking in front of clients and coworkers. How much skill does this role really require? Quite a bit, it turns out. Receptionists must be skilled at much more than answering the phone and greeting clients in order to be effective. The typical duties of a receptionist can vary at a beauty salon, day spa, or hair salon, but generally they handle the following: • Answering the phone, booking and confirming appointments for clients • Performing transactions for client services • Greeting clients and accepting deliveries with a friendly smile and walking them to the station, beauty room or waiting area • Keeping the salon front clean, professional looking and inviting • Selling retail to clients leaving • Serving clients refreshments and beverages • Data entry, research and updating social media Considering this range of important duties, you want someone who can make an immediate impact. The right qualities from the start can save you from unnecessary stress and problems. Let’s look at the 7 skills and qualities you’re looking for in a receptionist.

1. POSITIVE ATTITUDE

A salon receptionist should enjoy being around people. Whether over the phone or in person, the receptionist’s attitude comes through loud and clear. It’s been said that callers can tell when a person is smiling over the phone, and they can surely tell when she is not. A receptionist’s positive attitude tells potential and current clients that the business is interested in them and their needs.

2. PROFESSIONALISM

As the first person that your clients encounter, the receptionist needs to make a great first impression. She will need to become familiar with the services that the salon, spa or clinic offers in order to answer various questions that clients will have. Individuals with an interest in the beauty industry with good administrative skills make excellent salon receptionists. A neat appearance is also important because of the nature of the business. The receptionist needs 72

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to have impeccable manners and the ability to keep a positive attitude in the face of challenges.

3. MULTITASKING

Receptionists have multiple responsibilities, which they must often juggle simultaneously. These could include handling incoming calls, scheduling appointments for all stylists or beauty therapists while running a busy reception area. Handling money and being able to operate a cash register is required and even folding towels might be part of a salon receptionist’s duties.

4. HANDLING PRODUCTS

Hair and beauty products are sold near the front desk. A receptionist’s duties include keeping merchandise clean and orderly, dusting shelves and replenishing products. The receptionist also fields product inquiries and makes product suggestions based on a client’s needs. Therefore some training in product knowledge is necessary. In addition, the receptionist might do regular product orders, change pricing and keep meticulous sale records.

5. COMMUNICATION

People call a hair or beauty salon for a variety of reasons -- to book appointments, ask questions about products and team members, reschedule appointments, and to find out about pricing and services. The receptionist answers these questions efficiently, and in a respectful and helpful manner. It is also crucial that a receptionist is notified when an employee is on vacation or sick, so that she can book appointments accordingly. Naturally, a receptionist should have excellent verbal communication skills as well as active listening and great customer service skills. A talented receptionist can connect callers and visitors with the right team members, as well as handle basic customer service problems and requests. Taking the time to listen is essential to the receptionist’s role. Good receptionists listen closely as clients are talking so they can be efficient in solving their problems or answering their questions.

It’s best for receptionists to speak in a soft tone to put clients at ease. These are vital keys to providing good customer service.

6. ORGANISATIONAL ABILITIES

An organized receptionist makes everyone’s job easier. She knows where to find the documents and phone numbers that are needed. She must also be able to work independently, keep herself on track and accomplish her tasks without direct supervision. Great receptionists show a lot of enthusiasm for your business. Depending on the salon’s size, the receptionist is responsible for light cleaning. She dusts product shelves daily, keeps magazines organized and waters plants. In addition to these tasks, the receptionist empties bins, replenishes snacks and restocks drinks. Other duties include sorting the mail, maintaining client records, and typing correspondence.

7. TECHNOLOGY SKILLS

Technology is constantly changing, and receptionists must be able to operate a variety of equipment and systems, and computer skills are a must. Any receptionist should be comfortable using a phone, copier and printer. And the more experience they have, the better. Familiarity with social media is an asset. Consider doing a one-week trial with your new receptionist before hiring full-time to protect your company from hiring someone who isn’t a good fit. Hiring a receptionist that knows how to complete these tasks efficiently will make your salon, spa or clinic run smoothly from the start. Look for these important receptionist qualities when hiring, and you’ll ensure you don’t end up with someone who isn’t up to the task! 5 years of experience in the Hair and Beauty industry has seen Kai own 3 salons back in Germany and a salon in Sydney. Kai Schnitzler is a Business Coach for the hair, beauty, salon and spa space at The ZING Project. For more wisdom email me at kai@ zingcoach.com.au


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BUSINESS

THREE KEY AREAS TO NAIL FOR YOUR NEXT PROMOTION’S SUCCESS! By Sarah Bloom

How did your last promotion go? No seriously, we want to know…

DO THIS RIGHT NOW! 1. Pull up your last promotion’s sales on your salon software and actually COUNT the dollars made. 2. Now, bring up the expenses associated with organising that campaign, we’re talking printing, ad spend on Facebook and the ‘Gram, any discounts you gave as part of the promotion etc. 3. Lastly, check out HOW many clients that took you up on your offer actually RE-BOOKED? Truth is if you don’t know these numbers, how will you know if your last promotion was a raging success or something to improve on for your brand’s future marketing? How would you change up your campaigngame next time? Because really the promotion that you’re offering, is only a small piece of the puzzle. We want you to think about… WHO are you actually promoting to? Yes, we’re talkin’ your ideal audience because at the end of the day if you’re giving off all the vibes and the RIGHT people aren’t picking up what you’re putting down, your promotion doesn’t stand a chance - and we all know there’s no point in all the effort to see minimal to no dollars walkin’ through that door. WHAT problem are you solving in providing a promotion, we want you to imagine BEYOND THE DISCOUNT. What NEED are you catering to your ideal audience that they would struggle to achieve on their own? HOW are you bringing awareness to your campaign? What did you do to promote your last 74

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offer? Did you post on social media and then hoped for the best? Did you do a letterbox drop? Did you send a branded text message to your current clientele? Let’s look at three key areas to Nail it next time if you haven’t quite mastered this.

1. WHO

You truly are talented enough to serve potentially anyone in your market, however your business will always be a better fit for some people and not so much for others and guess what? That’s absolutely ok! It’s like trying to paint a house with a sample pot of paint, you spread yourself too thin trying to cater to all walks of life when really you could make a bigger impact catering to just one room and painting with the same level of consistency. Your brand must be relevant to your potential clients and create an emotional connection with them. Knowing who they are and what aspirations, challenges and needs they have can help you create a brand that will easily connect with your market, grab their attention and create a positive perception of your business in their minds. From here, you need to find a gap in the market (your potential clients), identify their problems/ needs, research your competitors in this niche and develop unique strategies to set yourself apart from everyone else!

2. WHAT

Most of the time when a product of service is purchased it’s designed to meet the needs of a client, solving that niggling problem they have and they can’t do it on their own. When you think about it, determining the problems your ideal clients have can sometimes be so obvious that they smack you in the face and other times they can be tricky to identify. Often the problem you could be solving might be helping a client to achieve an aspiration they are striving for.

If you know your ideal audience really , eally well, it allows you to create killer content that resonates with them 110%. Put it this way, if you were to put together a special package or promotion that met the needs of this target audience, you could educate them on the WHY as the messaging that you use will talk the talk and walk the walk because it solves their NEED. You’re more likely to convert the sale because they feel the messaging resonates with the need they want to solve.

3. HOW

Yes, Facebook, Instagram and Pinterest are wonderful tools to market your business and grow your community. But those alone do not form your whole marketing strategy, it is important to remember that social media goes hand in hand with branding and other forms of marketing to achieve a successful marketing campaign for your brand. You will still need to invest in high quality printed collateral, email campaigns, online ads and even the occasional text message campaign. Of course, don’t forget one of the most impactful business-growing tools available – exemplary customer service. We’re talking the whole shebang, the more you spread your message on an array of platforms not only to market your promotion, but also your business! Print marketing IS NOT dead, it’s becoming a rarity, jump back on the bandwagon and cover all bases - one design flooded everywhere isn’t that hard is it? Get your messaging right, your look on point and speak in VOLUMES to your ideal audience. Sarah Bloom is the Creative Director & Founder of Digital Bloom www.digitalbloom.com.au


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Beautybiz year 11 issue 3  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...

Beautybiz year 11 issue 3  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...