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The Essential Business Guide for Salons and Spas

Year 12 Issue 2

OTTO MITTER SHARING THE VISION!

Australian Born, Globally Loved


Y E R T IN D! L EN D DE EA EN D T EX

ABIA

Australian Beauty Industry Awards 2019

THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

Save the Date! OPEN FOR ENTRY ONLINE! ENTRY DEADLINE: Friday 3rd May 2019 FINALISTS ANNOUNCED: Monday 17th June 2019 WINNERS ANNOUNCED AT GALA DINNER: Sunday 25th August 2019 www.australianbeautyindustryawards.com.au


BACK BY POPULAR DEMAND!!

PART OF THE ABIA GALA FOR 2019

CATEGORIES AMIA Overall MUA of the Year Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year

AUSTRALIAN & STATE CATEGORIES AUSTRALIAN Salon/Spa of the Year (4 Treatment Rooms or less) AUSTRALIAN Salon /Spa of the Year (5 Treatment rooms or more) Awarded to the best of the State winners State Salon/Spa of the Year (4 Treatment Rooms or less) NSW/ACT VIC TAS/SA WA/NT QLD State Salon/Spa of the Year (5 Treatment Rooms or more) NSW/ACT VIC TAS/SA WA/NT QLD

NEW CATEGORIES

Best Business Performance of the Year Best Eco Salon/Spa of the year

Fantasy/Special Effects Make Up Artist of the Year

INDIVIDUAL CATEGORIES Beauty Therapist of the Year Business Director /owner of the Year Salon Team of the Year Cosmetic Tattooist of the Year

SPECIALIST CATEGORIES Best Tanning Salon of the Year Best Customer Care Award Best In-Salon Training of the Year Best Marketing Award Best Salon Design of the Year

EDUCATION CATEGORIES Educator of the Year Individual Educator of the Year Organisation

NOMINATED CATEGORY Hall of Fame

VOTED CATEGORY

State and Australian Wholesaler of the Year

www.australianbeautyindustryawards.com.au Beauty Biz

Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974


CONTENTS

ON THE COVER 10 Australian Born, Globally Loved Elleebana

REGULARS 08 Editor’s Note 12-16 Industry News 58-59 Beauty Shop 60 Make Up Show

FEATURE 18 A Little Bit of Fairy Dust 20 There’s No ‘I’ in Team 22 Home Sweet Home 24 Integrating Sustainability, Enhances Trust in Brands By Kristel Mile

AUSTRALIAN BEAUTY INDUSTRY AWARDS 2018 24 Macquarie Medi Spa 28 Box Hill Institute 30 Elle Wilson

DERMAL 32 What is Jade Rolling and is it Worth the Hype?

AESTHETICS 34 On the Nose 36 A Golden Girl Gets a Face Lift 38 The Case For and Against Botox By Noosha Anzab

PROFILE 40 Taking Skincare to the Next Level By Emma Hobson 42 ‘New Microdermabrasion’ Of Skin Treatments 44 Success on the Inside

CHARITY 56 Love Your Sister

BLOG SPOT 62 Elle Wilson 64 Paul Frasca 65 Will Fennell

TANNING 48 Baby, It’s Bronzed Outside

BUSINESS 66 Show Queen By Vanessa Main

WAXING 50 Inked and Waxed By Michele Hetherington

EVENTS 52 Beauty Melbourne Wrap Up 54 Cosmoprof Bologna 2019

68 Seeing the Stars through the Fake By Clare Lamberth 70 Stop, Collaborate & Listen By Vanessa McDonald 72 Thriving Not Surviving Through the Cooler Months Ahead By Jay Chapman 74 4 Killer Facebook Post Ideas for Salon Owners By Estelle Oliveri

Australian Born, Globally Loved www.elleebana.com


elleebana E S TA B L I S H E D I N AU S T R A L I A F O R OV E R T WO D E C A D E S , E L L E E B A N A H A S B U I LT A G LO B A L F O L LOW I N G A N D A R E P U TAT I O N A S WO R L D L E A D E R S I N T H E P R O D U C T I O N O F E Y E L A S H E N H A N C E M E N T A N D B E AU T Y P R O D U C T S . E L L E E B A N A I S AVA I L A B L E I N 4 0 P LU S CO U N T R I E S A R O U N D T H E WO R L D A N D G R OW I N G D U E TO T H E S U P E R I O R Q UA L I T Y O F T H E P R O D U C T S , O U T S TA N D I N G R E S U LT S

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Australian Beauty Industry Awards 2019

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Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

Editor’s Editor’s Note

EDITOR

Clare Lamberth clare@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

Welcome to my first issue of Beauty Biz Magazine as Editor.

ART DIRECTOR

I’m Clare Lamberth, a Dermal Therapist, Lecturer, Social Media Nerd and Clinic Owner with over 18 years in our beautiful industry. You may be wondering “Where did April go?”. April has moved on to accept the role as National Injectables Development Manager for Australian Skin Clinics and we send her so much love and wish her all the very best in her new role.

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Clare Lamberth Kristel Mile Noosha Anzab Emma Hobson Elle Wilson Paul Frasca Will Fennell Vanessa Main Vanessa McDonald Jay Chapman Estelle Oliveri

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

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PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.

I’m really looking forward to bringing you the latest industry news, education and business advice to help you stay abreast of what’s happening in our industry. As a salon owner myself I understand the impact the Winter season can have on business. Clients hibernate, or go on their European holidays, they extend the time between services, there’s school holidays, and often ditch the regular tans and pedi’s till Spring. Sound familiar? This issue I’ve gathered together a panel of experts to help you overcome the Winter business blues, so you not only survive but THRIVE during the coming cooler months. Vanessa Main from Loft Studios and Jay Chapman from Zing have some great insights and actionable inspo to share with you around boosting business, getting your mindset in check and how your team can help. Vanessa McDonald, The Salon Marketing Coach, shares how to effectively collab with other local business for mutual growth. Award winning Gry Tomte from HÜD shares how she manages life with a large team and what her secrets to success are. We also celebrate Mums this issue, with Mother’s Day right around the corner. We chat to Carmen, “The Skin Fairy”, about being a first time Mum, her new Claremont Clinic and growing on Instagram. Angela Sanchez from Beautorium House of Beauty also shares her insights into her award-winning Home Salon & how she juggles family life & business under one roof. Plus, we have your top products for Mum in our Shop section. One of my goals as Editor at Beauty Biz is to break down the walls of shame that surround being a small business owner. We all have our ups and downs during our business journey, there’s a lot of “keeping a brave face” in our industry, when really we’re suffering behind closed doors feeling like we’re the only ones failing in business. I’m here to tell you YOU ARE NOT ALONE! I’ve been there too and clawed my way back out of that dark, scary place. Know that help is out there. I hope in this issue, and the coming issues you find hope, courage and inspiration from the stories and advice we have to share with you as despite things sometimes being a challenge, we can all celebrate being in such a wonderful industry together. I look forward to sharing with you the people and experiences that helped me to a much more comfortable and profitable place in business & how you can do it too.

Clare x Clare Lamberth, Editor


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COVER STORY

AUSTRALIAN BORN Globally Loved

Once upon a time, in the land down under there was a family. This family who were just like any other family, making their way through the journey of life finding their niche and following their dreams. This story is about the journey of this family, Australian born, who set out with a mission to lift the standards of the beauty industry throughout the world. We get some insight about this story from Otto Mitter the managing director of Australian beloved brand turned global phenomenon - Elleebana. We all get asked that question “What do you want to be when you grow up?” Otto recalls “The funny thing is a lot of us don’t really know that answer right away. Along our travels we may try lots of different things to see how we fit in the world, see where our talents may lay, what excites us and all of a sudden along your way, you stop for a moment and look around and realise you have end up in the place that you’re meant to be.” “I think back to how my journey started in the beauty world, it was Gold Coast 1994, I was riding my bike back from school to my mother’s beauty college - Gold Coast Training Academy. I had grown up either at my mother’s salon or at the college and I spent most afternoons there, after school hanging around, cleaning the stock cupboards and wiping the notes from the teachers blackboards, subliminally immersed in both products and beauty knowledge and by the end of high school I was at a crossroads of where to go in life, not uncommon to many others at that age.” The suggestion to study at the college while I found my feet seemed a little strange at first. “Shouldn’t I be working on cars or building houses?” but I was also at the age of pushing boundaries and expanding my horizons so instead of following the masses - I took up my mother’s offer and enrolled for the Cert 4 in makeup shortly followed by a variety of other modules of the beauty diploma finding more enjoyment that I had anticipated and quickly sharing the passion for the industry that was ingrained in my household. My family completely occupied themselves within the beauty industry from writing the first competency-based beauty courses in Australia, running a successful beauty college, to the production and distribution of professional use only beauty products ranging from skincare, wax supplies, massage tables, equipment and 10

Beauty Biz Year 12 Issue 2

Otto Mitter eyelash and brow products. I grew up being surrounded by very influential people, experiencing tradeshows and industry associations from their inception in Australia and observing and absorbing all of what I could from the industry greats. Being a naturally creative person, my makeup studies saw me drawn towards the world of lash and brow and pursued this avenue and met with the producers of various lash and brow tint brands. Exposing me to the world of production – something I found exciting and challenging. It seemed again another natural progression for me to study personal care formulation and cosmetic chemistry to further help the development of my knowledge, skills and my family’s brand Elleebana. Our family’s company, producers of Elleebana, started before the internet really took off, it was modest business that had all the challenges that most companies face. I do have to attribute a portion of the company’s expansion to the world of social media and how international relationships became much easier thanks to the internet. Before that travelling to tradeshows internationally was the only way to build international relationships, which was a costly affair for companies and time consuming since Australia is so far from the rest of the world. Suddenly, I could forge industry relationships with international connections without leaving the office and it wasn’t long before my social media

presence helped to spread the news of our brand from Australia called Elleebana. Exportation for our company seemed like a pipe dream when I first considered it, the cost of production is so much higher here so this was a challenge and I was unsure of if we could make that work or seem enticing to both international distributors as well as viable for our


business. The overseas market was starting to see Australia as holding a solid reputation for quality products, good ethics, reliable and trustworthy people to do business with and the international word spread of how good the results were with our products and our popularity grew. The offer of being a guest speaker at various global conferences and competitions around the world started to flood in. My schedule just got busier and busier and in 2018 I was away for over three months of the year touring internationally. This in addition to my local commitments and performing many classes. The schedule just got busier and busier and the feedback from my classes got better and better, which inspired me to push further and harder than ever before. In 2017 I was very fortunate to be able to take home the title “Educator of the Year” at the ABIA’s which was quickly followed with Educator of the Year at the 2018 NALA Awards in Canada. This was such a highlight in my career and saw a lot of internal reflection on my years as an educator. Education has always been a huge focus for our brand, our products require specialised education so that you can obtain optimum results for your clients. Writing courses and educational content is something that we do regularly and when I first started teaching, I had some moments where I struggled. I questioned whether this was something I even wanted to do with my life. Early in my teaching days I recall a class where I lost all train of thought and froze. I had to take a fiveminute break, regain composure and walk back in and finish the class. It was a tough moment for me personally, I was seriously asking myself if I had what it takes to be an educator. At the end of the day I apologised to my students, told them honestly how I was feeling and questioning my place in the world as an educator - the support I received in return from these glorious students was and still is my inspiration to keep going. Nothing quite like a moment of raw truth to keep you humble but also nothing like the compassion of others in the industry to inspire you to be better. I shared this experience with each trainer that comes to work with me as I feel it’s a good lesson – failure is how we learn, encouragement is when we strive for more and thanks to the support of my family and my wonderful team I am always motivated to keep going and working on my professional development as an educator and as a business mentor.

thoughts. Together we bring them to fruition and together we watch them fly. Many days this can be a challenge, and people I have met have said that they wouldn’t be able to do it, but we continue to defy the odds and we make such a dynamic team in turn inspiring many along the way, it really has been truly enlightening for myself, challenging not only my business mind and my creative nature but also my marriage has only ever meant we needed to work harder than others and I’m so proud of what we have achieved. We have expanded into product development on many levels with professional use only products and cosmetics related to the world of lash and brow and we are now expanding into online education and continued professional development for educators around the world.

In 2015 we launched the industry’s first global Elleebana trainers’ symposiums, another significant moment in the brand’s journey. Sharing the pictures and the videos of all our global trainers and distribution teams coming together, at our symposium, saw the lash and brow industry inspired and other brands started doing it also. It gave me a great feeling knowing that we must be doing something right and helping to set trend of education betterment within our industry. Fast forward to January 2019, I sat down and assessed our company’s growth and had to pinch myself. Elleebana is now distributed to 57 countries around the world and growing with millions of treatments being performed per year using our brand. A big part of our success and growth is not only the great products but the people within our team and their dedication and work ethic. I’ve said this time and time again you can have amazing products, but you really need a team of amazing people working with you, sharing your vision to help a company and brand reach its full potential. My wife Zoe, General Manager of Elleebana Global, has been such an influence for me and my pillar of strength, I say that she is my voice of reason! My role in the company is the visionary and developer, Zoe helps me make sense of my ideas, tames them when they need taming or boosts my creativity when they are viable

Our goals are ambitious but at the same time a simple philosophy, we strive towards being a brand that is innovative with integrity and being supportive to our industry. We are not all about success for our brand only, but also helping others to succeed in this industry. Over the last 12 months we have been key sponsors with over 30 different lash conferences and competitions and major beauty events around the world. Many of these events are put on by our competitors, but we get a real kick out of seeing up and coming lash and brow artists succeed in their careers. Yes, we are very fortunate that with all the hard work it started to pay off and we can now afford to invest back into our community, and we are more than happy to do so, as we really want the world to know that we give back to our industry. 2019 is going to be one of the biggest years yet in the history of the company, 23 years in business we are pushing harder than ever before to be innovative and influential and continue to lift the standards to new heights around the globe and importantly spread the word that Australian brands can stand out in the crowd and make difference.

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INDUSTRY NEWS INDUSTR AUSTRALIA SAYS YESS TO THE LGBTQIA COMMUNITY

Introducing yess, the world’s first, innovative mobile app designed specifically to help the LGBTQIA community find non-discriminatory service providers for their next event. yess will help users to plan the perfect wedding, using businesses that love working with people of all walks of life. Founder and Managing Director of yess, Jill Burgess says, “The idea of yess came to me back in December 2017 when I was starting to plan my own wedding after the ‘YES’ vote went through. I drove past the church my parents were married in and thought, “Wow, now for the first time in my life, I can get married.” I then wondered if anyone in the LGBTQIA community wanted to get married in a church and how you would find out which churches would actually do it. From starting at churches we now have 22 provider categories and are launching with over 60 approved providers. I am now planning my wedding next month and I am already using the app to locate services and plan the event,” said Jill. yess is available at the app store and google play today. It is free to download and providers are also welcome to register.

THREADING QUEEN ADDS NEW RETAIL LINE.

Australia’s first threading Brow Bar, Ottoman3 has launched a range of premium and innovative brow and face products to market, designed and developed by renowned entrepreneur and business owner, Mini Latif who has a decade of experience in the Australian beauty industry. The custom-made Ottoman3 product range is highly pigmented and created in the reflection of its clientele’s needs. The high-quality range embodies the traditional values of threading whilst offering luxurious yet affordable product to ensure your brows are always on point. The line includes the Clear Brow Gel, Brow Powder Pencil (made in Germany, famous for its top-class cosmetic pencils), Tinted Brow Gel, Brow Bone Concealer, Brow Bone Highlighter and revolutionary new Matcha Face Gel. 12

Beauty Biz Year 12 Issue 2

MEDIK8’S ZIPPER FOUNDATION LAUNCHES

Medik8 has announced the launch of a brand-new foundation set up by the brand’s founder, Elliot Isaacs. The Zipper Foundation is a new charity initiative with 4 separate funds dedicated to making positive changes around the world and will be funded by the brand’s company profits. Its first act is a £10,000 donation to save 200 dogs from death row. Inspiration for the foundation sadly came when Zipper, Medik8’s much-loved office dog, recently passed away. He had been with the company since it was merely an idea on a scrap of paper. Elliot, the brand’s founder, felt they had to do something in his name. Medik8 are therefore proud to announce that a minimum of £15,000 a year will now be used to make big impact in lots of small areas.

SENATE CLOSER TO BANNING ANIMAL TESTING IN OZ

The Australian senate has inched close to sealing the deal on banning animal testing for good in Australia. A representive from PETA Australia said “This bill, designed to prohibit reliance on new animal testing data for chemicals introduced in Australia for use as cosmetics ingredients, is a wonderful step forward. It’s high time that experimenters stopped conducting cruel tests on defenceless animals, which have proved time and again to be ineffective. We have some concerns regarding loopholes that may still exist, including an exception for animal testing in China, so we urge consumers to remain vigilant even after the law comes into effect and to consult the PETA US “Beauty Without Bunnies” database in order to verify that products are truly cruelty-free.”


RY NEWS INDUSTRY NEWS PINTEREST TO HELP SHOPPERS FIND BRANDS BETTER

Today Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences. And for retailers, Pinterest has built solutions to help put their products in front of people who are on a path to purchase across Pinterest. With Catalogs, businesses can automatically create Product Pins featuring up to date pricing and stock information from an online catalog. This new feature includes a catalog manager dashboard that allows retailers to easily upload their product catalog, organise products and have them discovered and purchased by Pinners.

#NOFILTER SHOPPING: INSTAGRAM UNVEILS IN-APP CHECKOUT

Instagram has introduced its Checkout on Instagram program, which allows for in-app purchases of beauty products. “When you tap to view a product from a brand’s shopping post, you’ll see a ‘Checkout on Instagram’ button on the product page,” the company explains, “Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram.” First-time users need only input their name, email, billing information and shipping address to check out. Instagram stores that information for future purchases. Shipping and delivery notifications are delivered to users in-app as well. Current participants only include brands and retailers at this beta stage, including: Anastasia Beverly Hills, ColourPop, H&M, Huda Beauty, KKW, Kylie Cosmetics, MAC Cosmetics, Nars, Nyx Cosmetics, Ouai Hair.

ALPHA-H OPENS IN SEPHORA USA.

NON SURGICAL SYMPOSIUM RETURNS TO SYDNEY

It’s that time of year again! Registrations are open for Australasia’s Premier Educational Event for Non-Surgical Aesthetics, the 2019 Non-Surgical Symposium, 14-16 June 2019. The NSS returns to Sydney to the newly renovated International Convention Centre with a program that boasts a stellar line-up of international and local leading experts from right across the non-surgical cosmetic medicine spectrum. This Australasian Society of Aesthetic Plastic Surgeons (ASAPS) educational event provides Continuing Professional Development Points (CPD) for Specialist Plastic Surgeons and Registered Nurses / Nurse Practitioners. This event sells out year on year, so register early.

Alpha-H is proud to announce an exciting new partnership with Sephora USA. This partnership will see the critically-acclaimed Australian brand available throughout the United States of America, exclusively with Sephora USA. “Over the years we have experienced some amazing growth within the retail sector. That said, we will always remain committed to being a cosmeceutical brand which delivers clinical results for specific skin concerns first and foremost. Our professional salon products, alongside our salon-exclusive range Liquid Laser Prescriptive offer trained therapists next generation products formulated from over 25 years of research. For reasons such as this, we have always kept a loyal following in the salon space, particularly within Australia. Our salons are excited to be part of the expanding brand, and love seeing Alpha-H become a globally recognised company.” - Jamee Parker, Global Brand Manager. Alpha-H is currently available online and in-store in Sephora Australia, New Zealand and South East Asia (Thailand, Philippines, Singapore, Malaysia and Hong Kong). However, it was in January 2018 that the Sephora USA team first identified that Liquid Gold was the missing product within their “Clinical Skincare” assortment, and Alpha-H’s Global Brand Manager, Jamee Parker has been working on getting the range in their top doors as well as online since then. Beauty Biz Year 12 Issue 2

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INDUSTRY NEWS INDUSTR JURA HELPS YOU MAKE YOUR CLIENTS COFFEE FROM AN IPAD.

SEPHORA LAUNCHES FIRST OWN-BRAND CREDIT CARD

Now, thanks to JURA you can not only personalise each client’s coffee order at the touch of a button, but save your business time and money. JURA’s range of professional fully automatic coffee machines is the smart and environmentally friendly solution when it comes to coffee machines. George Liakatos, JURA Australia’s General Manager says, “Our machines are a great solution for the salon or clinic environment. They not only look professional and premium but produce coffee that you will be proud to serve, every time, no matter who presses the button.” JURA’s products stand for innovation, ease of use and sustainability. JURA believe in the perfect cup of coffee, using fresh beans, freshly ground and extracted at the touch of a button. The product range includes both machines for domestic use and professional models for the office and food service industry. In recent years the long-established Swiss brand has grown to become a global player, operating in around 50 countries. www.au.jura.com

Sephora has announced the launch of its very own credit card, allowing consumers to earn points as they shop. The credit cards will come in three different options, Sephora Credit Card, Sephora Visa Credit Card, and Sephora Visa Signature Credit Card and are set to be released this spring. Launching initially in select markets, the cards will eventually be available in the U.S. and on the online site. Writing in a press release, Andrea Zaretsky, Sephora’s Senior Vice President of CRM and Loyalty, said, “The launch of the Sephora Credit Card exemplifies Sephora’s loyalty philosophy in every sense; it considers all the most-loved aspects of Sephora — the amazing product, services, experiences and personalization — taking our client experience to the next level through special access, rewards, and perks.” The first of its kind for the U.S. retailer, consumers that sign up for the card will automatically register for the company’s in-house Beauty Insider Program, while Visa Signature customers will get extra benefits such as travel perks. Sephora is yet to release information regarding interest rates and card limits and while it currently seems as if this initiative will only be available in the US, you’ll be the first to hear from us if we find out otherwise

IN-COSMETICS GLOBAL 2019 LAUNCHES GLOBAL BEAUTY DAY

MYFACEBODY GLOBAL AESTHETICS SUMMIT GOES VIRTUAL.

In-cosmetics Global returns to Paris on April 2-4, 2019. This year’s edition will be remembered for the launch of Global Beauty Day—a celebration of diversity in the beauty industry—on the second day of the event. This year’s show promises to deliver a greater focus on ethnicities, gender, LGBT/ identity and different skin types, making it the perfect time to celebrate diversity. As part of Global Beauty Day, which will recur annually on the second day of incosmetics Global, a Diversity in Beauty social campaign will run. The campaign will highlight brands and professionals who are challenging traditional beauty standards and promoting beauty for all within the industry. Exhibitors at the incosmetics Global event who are launching products with a focus on diversity, will also be highlighted, helping R&D professionals identify brands that are making their mark within the sector.

In a groundbreaking, first, of its kind event, MyFaceMyBody will host the inaugural Global Virtual Aesthetics Summit on Sunday and Monday 10th and 11th of November 2019. GVAS is an innovative and pioneering twoday event, incorporating everything to do with Aesthetics, new beauty and product technology, clinical and business programs presented by some of the world’s most leading industry speakers in a virtual space. The conference program has been designed to cover content from the fundamentals right up to advanced techniques and groundbreaking innovations. Professionals can achieve credits and be rewarded when attending workshops over the two days. This continuous, 48-hour Global Aesthetics event, will feature some of the world’s most prominent industry experts. The event will host over 100 leading speakers across a multi-specialty program with a business program showcasing successful practice owners from around the world.

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Beauty Biz Year 12 Issue 2


RY NEWS INDUSTRY NEWS AUSTRALIAN BEAUTY INDUSTRY AWARDS DEADLINE EXTENDED TO MAY 3RD 2019!!

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EYELASH EXTENSION TRAINING With the ABIA’s enjoying unprecedented growth, it has become apparent that more judges are required to take on the mammoth task of reading and adjudicating all of the submissions. With that in mind and having enlisted double the number of judges for 2019, the judging period will be shorter this year so to give salons more time to enter the deadline for entry has been extended to May 3rd 2019. All entries are to be submitted online and details can be found at www.australianbeautyindustryawards.com.au

TOM FORD HONOURED WITH THE FRAGRANCE FOUNDATION’S HALL OF FAME AWARD.

ü Training courses in single extensions, volume & pre-made fan lash extension and eyebrow extensions

ü Partnered with schools, beauty, hair & makeup academies across the country.

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JODIE WATKINS GLOBAL TRAINER & OWNER

Graft A Lash is owned by nationally accredited educator Jodie Watkins who has over 16 years training in the beauty and lash industry globally. With a national qualification for eyelash extensions as well as training and assessing certification, in 2017 Jodie trained over 2000 students, beauty therapists & upskilling educators across 35 schools/ academies throughout Australia, the USA & Indonesia

The Fragrance Foundation has announced Tom Ford will be honoured with its Hall of Fame Award at the 2019 Fragrance Foundation Awards on June 5, 2019, in New York City. After serving as the creative director for Gucci and Yves Saint Laurent, Ford started his luxury brand in 2005. Shortly after the creation of the brand, he created Tom Ford Beauty and launched its Black Orchid scent in 2006, which went on to receive separate Fragrance Foundation Awards. In addition to his work in fashion, Ford also wrote, produced and directed the Academy Award nominated films A Single Man and Nocturnal Animals. Previous Hall of Fame recipients include Donna Karan, Marc Jacobs, Carolina Herrera, Estée Lauder and others.

Bringing you the most up to date premium-quality products, exceptional service, extensive knowledge and education. Visit our website for all supplies online and training info.

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INDUSTRY NEWS INDUSTR HOW THE BEAUTY INDUSTRY CAN KEEP UP WITH A CHANGING SOCIETY

EVENTS: HOME AND AWAY 2019 APRIL Local Colour Tour Educational Experience Shanghai - 12th-14th April Cosmetic Surgery & Medical Expo Sydney - 5th-6th April China International Beauty Week 22nd-24th April

Society is changing in regard to what “beauty” really means and, as a result, the beauty industry is facing new challenges when it comes to marketing. One of the biggest evolutions in the beauty industry is the drive toward more natural ingredients from sustainable sources. Buying products that are all-natural, environmentally friendly and cruelty-free is important to many consumers today, and it’s a way that people identify themselves—they feel proud to use products they believe in. And it’s not just natural ingredients that consumers are craving—it’s all things relating to natural beauty, from hair care to skincare and everything in between. Brands that move toward greater inclusivity, where products are tailored to meet the needs of more diverse communities, simply better reflect the society and culture we live in today. But “natural” isn’t the only driver. We’re also seeing new definitions of masculinity changing how brands appeal to modern consumers. On top of more genderless beauty products, you can now find men’s bronzer, concealer and more. And with the global male-grooming market projected to grow at a rate of 5.23% during the forecast period 2018 to 2023, according to Orbis Research, it’s no wonder beauty brands are scrambling toward gender inclusivity.

QUEENSLAND GOVERNMENT WARNS BAN OF OCTINOXATE AND OXYBENZONE IN SUNSCREENS ON GREAT BARRIER REEF.

MAY Skin Cancer Congress - Gold Coast 24th -25th May BeautyWorld Japan- 13t-15th May Beauty UK - 19th-20th May PBS Skin Summit 19th - 20th May International Beauty & Spa Expo - India 6th - 7th May

JUNE Hair Expo - Sydney - 8th-10th June Professional Beauty Delhi - 4th-5th June Non Surgical Symposium 14th -16th June

JULY Brisbane Hair & Beauty Expo - Brisbane 28th-29th July Cosmoprof North America - 28th-30th July

AUGUST The Queensland Government could soon be following suit after Hawaii passed a bill to ban the sale of sunscreen containing oxybenzone and octinoxate, which have been found to cause coral bleaching when the sun cream washes off the skin in the ocean. Now it is confirmed: the sunny beaches of the Florida Keys will also no longer allow the use of sunscreens containing these harmful benzene chemicals, in a bid to save the largest living coral reef in North America. A Queensland Department of Environment and Science spokeswoman said international research has shown many sunscreens contain chemicals that can be “harmful, or even fatal” to coral. “The Great Barrier Reef Marine Park Authority advises visitors to wear envi-ronmentally friendly benzene-free sunscreen,” she said. “This can include sunscreens containing titanium oxide and zinc oxide, as these chemicals are not as harmful to corals as oxybenzone, octinoxate and butylparaben.

Beauty Expo - Sydney 24th-25th August ABIA Gala Awards – Sydney 25th August Natural & Organic Asia - 28th-30th August

OCTOBER Professional Beauty Dublin 20th-21st October


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A Business in a Box!


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FEATURE A LITTLE BIT OF

FAIRY DUST Carmen McNamara is The Skin Fairy. Quite literally skin obsessed, Carmen is passionate about long term skin health, citing Skin Is A Holistic Approach, and Progress Before Perfection as a goal of The Skin Fairy Clinic.

Carmen McNamara

A career aspiration, an accumulation of years of study and endless hours of experience Carmen’s vision for Skin Fairy Clinic was to create a space which encompassed all she believes in and stands for. A space of calm, modern and to the minute but never trendy nor intimidating Skin Fairy Clinic is a clinic for all things skin. After 14 years in the industry, Carmen continues to remain true to her vision and that of The Skin Fairy Clinic, she offers discrete, personal and truly caring services to loyal and new clients, taking great pride in the progress path of every skin she treats. Speaking to Carmen, we learn all about her journey thus far, her new venture and the magic she brings to the industry.

“DON’T SIT AND WAIT FOR CLIENTS TO COME WHEN YOU ARE QUITE, USE WHATEVER MEANS POSSIBLE TO GET BUSINESS.” CARMEN MCNAMARA 18

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CONGRATS ON YOUR NEW CLAREMONT SKIN FAIRY CLINIC! TELL US A LITTLE ABOUT THE CLINIC & HOW IT DIFFERS TO YOUR PREVIOUS CLINIC?

This clinic is what I have been working towards for four years! It’s our big mummy clinic as I like to say! We finally have room to breathe, grow the business further and I can accommodate the growing demand of clientele walking through our doors. The clinic consists of eight treatment rooms, private parking, separate client & team areas, two bathrooms (which we are thrilled over) It may seem so simple but, to my team & I we appreciate it immensely. My first clinic was three treatment rooms with no doors, no sinks in rooms it was

tiny, I think it was 35 square meters if I remember correctly. We had a tiny kitchenette which was the size of a boogie board that we would all stand in to eat our lunch which was behind a curtain. I am so proud of the humble beginnings because having bathrooms or air con and a comfortable place for clients means its more enjoyable for everyone, and shows how far we have come. We are so happy to finally be able to offer our clients more of a lux experience with this new space.

WHAT’S HAPPENED BEHIND THE SCENES TO BRING YOU TO WHERE YOU ARE TODAY AS A BUSINESS?

Hard work and a lot of it, I work on my business 7 days a week. Every day and every night, and yes, EVERY weekend. I love it! I am obsessed really. Watching it grow is so enjoyable because I live and breathe it and setting goals and forecasting the coming months & years is exciting to say the least. I have a lot more in stall so stay tuned!

HAVE YOU FACED ANY CHALLENGES ALONG THE WAY & HOW DID YOU DEAL WITH THEM?

Many many mistakes, & many many hard times (that’s business though). But I enjoy them because they have forced me to grow as a person. Going through anything hard at the time is awful but there’s always a silver lining. To be honest I expect things to not work or not happen the way I want them to, the fun comes when you have to pull yourself out of it OR change direction. Everything I have achieved has been extremely challenging, nothing has come easy and that’s the truth. Having a strong support network is amazing, but ultimately, I have had to stay true to my vision and my brand, and push forward regardless if there’s bombs going off around me, I am extremely determined and I always listen to my gut.


WHAT ROLE HAS SOCIAL MEDIA PLAYED IN THE GROWTH & SUCCESS OF YOUR BUSINESS?

Social media has been a free marketing platform in which I have been able to show case my passion and my work! In four years, though Instagram has changed so much, I think the market for the skin business is saturated like many others but if you stay authentic that’s the trick I think especially in this fickle industry. The general public can ultimately decide whether they want to be apart of the business and if they like what they see before walking through the doors, and I think that’s amazing! With or without social media my business would be successful as I wouldn’t ever stop pushing forward to make things happen.

WHAT’S THE BIGGEST MISTAKE YOU SEE THERAPISTS AND SALON OWNERS MAKING ON INSTAGRAM?

Therapists bullying other therapists and businesses bullying other businesses it’s disgusting. I say stay in your own lane and focus on what you are doing, everything else should be

white noise. I think this is a huge mistake to be concerning yourself in someone else business, do you, focus on you. Instead I see nasty comments and forums with people who seem so disconnected to what they are meant to be focusing on in the first place, what they should be doing is putting energy into their team and clientele and themselves.

WHAT ADVICE WOULD YOU GIVE OTHER SALON OWNERS WHO FEEL GETTING “INSTA FAMOUS” IS THE SOLUTION TO THE SUCCESS OF THEIR BUSINESS?

If you have 10 followers or 1 million, it doesn’t mean your changing lives, or pulling a profit. Sure Instagram you can market your business and show what you are about, but what if social media all of a sudden disappeared? Have you made connections with your clients? Do you know who your client’s area? Do you have a mailing list? How do you treat your team? Are you equip to survive if that all went away?. Insta famous doesn’t mean money in the bank or happy clients who are getting results.

YOU’VE HAD A MASSIVE YEAR FILLED WITH AWARDS, MOVING, EXPANDING, NEW TEAM MEMBERS, CELEBRATING YOUR SALON’S 4TH BIRTHDAY AND HAVING A BABY. HOW HAVE YOU MANAGED IT ALL & WHAT HAVE YOU FOUND TO BE MOST VALUABLE DURING THIS TIME?

Wow reading that all seems like a lot doesn’t it! (Haha). I am a hundred miles an hour and I am just so determined to achieve my goals and I work really hard to make them happen and push even when I feel like falling in a heap. I really value who I surround myself with. They are very important to me, I have an army of support, which I never take for granted and I married a prince of a man, who is my rock and we run the business together behind the scenes.

WINTER IS JUST AROUND THE CORNER. WHAT HAVE YOU FOUND HAS WORKED WELL TO KEEP YOUR BUSINESS THRIVING DURING WHAT WOULD NORMALLY BE CLASSIFIED AS THE “QUIET TIME OF YEAR”?

At Skin Fairy Clinic we are always fully booked, I wouldn’t even say we have a

quiet time of the year, the clinics client booking retention is always quite high. It’s the busiest clinic I have ever worked in, and thankfully its my own. I would recommend jumping on your Instagram stories and interacting with your followers to bring more business, you could even do a mail out for clients you have seen, sending an email can remind clients more then you may realise. Or hand your business cards or treatment menus, in 2016 I walked the streets of Dalkeith where my first clinic was with my husband on as 38-degree day for 3 hours so that the surrounding streets to my business all had a service list of what we offered. Don’t sit and wait for clients to come when you are quite, use whatever means possible to get business.

WHAT’S ONE MANTRA YOU LIVE BY?

Just keep swimming

HAPPY FIRST MOTHER’S DAY (COMING UP)! WHAT DO YOU LIKE TO DO FOR YOUR MUM ON MOTHER’S DAY, & HOW WOULD YOU LOVE TO SPEND YOUR FIRST MOTHER’S DAY?

Oh wow this is so special to me when I sit back and think about it. I have so much love to give and I have always wanted my own children, I’m sure my gorgeous husband will surprise me with something from bubs. And my mother and I are extremely close so ill have to organise something to spoil her, she also works within the business now so maybe I will give her the day off and we can go to lunch or have a spa date (Haha). Beauty Biz Year 12 Issue 2

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FEATURE

Gry Tomte

THERE’S NO ‘I’ IN TEAM! Having the right team is pretty much as important as it gets when it comes to running a successful salon, so we thought we would have a chat to Gry Tomte, owner of HÜD, the 2018 ABIA Australian Salon Business of the Year for an insight into her successes and challenges that all result in overall salon success.

YOUR SALON & TEAM HAVE GROWN SO MUCH OVER THE LAST 18MTHS. HOW HAVE YOU GONE ABOUT GROWING YOUR TEAM?

We were literally bursting at the seams, so I decided to make use of our basement and built 3 more rooms, which meant we needed more hands on deck! I started recruiting in the lead up to opening the rooms so that we could hit the ground running as soon as they opened. I knew we had the demand as we were fully booked months in advance, so it was a natural progression.

WHAT’S YOUR SECRET TO RUNNING A LARGE TEAM?

There’s a secret? Please tell me if you find it! Honestly, I learn new things every day about how to run a business with a big team. The difference be-tween a small and a big team is actually a 20

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lot bigger than I ever thought. It’s not just double the person-alities and double the numbers it completely changes the way you need to approach the business. Protocols, inductions, check in’s development plans, rosters - it’s all much more complicated with a big team. I think after 6 it completely changes the way you have to approach business and leadership. At the end of the day though it’s about having a shared vision and “being on the same bus”.

WHAT CHALLENGES HAVE YOU FACED WITH STAFFING AND WHAT STRATEGIES HAVE YOU DEVELOPED AS A RE-SULT?

In the past 4 and a half years I have learnt so many lessons! A lot of them have been around staff. Most clinic owners I talk to all know the constant struggle with hiring, training and keeping staff long term as it’s such a transient industry. Especially in a bigger team, simply due to the law of averages.

Having 12 girls on my team and no background in leadership, training or management experience has definitely not been easy. I found myself struggling with the balance of keeping the team accountable whilst making sure our cul-ture was supportive, friendly and safe and also looking after my own mental health! For a while we had the wrong team environment and it really took a toll mentally as I really resented coming into my own business, which is really sad to say. As caring, nurturing therapists who become business owners we often take things way too personally in business. And one thing I know for sure is that as driven women in business we need to acknowledge that we don’t always have all the answers. That’s a really tough job sometimes and that most of us (if not all!) feel like a complete failure at times. I knew I had to change things up if I were to keep growing and reach my goals. So, when a client of ours, who is the founder of a


hugely successful international cosmetic brand, men-tioned that she had similar struggles until she sought help - I took note. She gave me the details of an incredible business mentor who builds leadership strategies around mindfulness. It was exactly what I needed for both me and my business! We’ve been working closely together now for 6 months and we have made some incredible changes to the way we run the business and the way I lead and develop the team. It has also made me realise and appreciate that I now have some incredibly passionate, talented and driven people on my team who were just waiting for a chance to step up into a leadership role. It has reignited my passion for my business and what I do. We are on a really amazing path and are only just getting started! I’m so excited for the future of HÜD and the future of my team!

WHAT QUALITIES DO YOU VALUE MOST IN A ‘HÜD TEAM MEMBER’? Being aligned to our values. Being positive, honest and a team player. And last but not least they have to be in it to change people’s lives. It’s our Purpose. Anyone who wants the job just to make some extra cash need not apply.

HOW IMPORTANT IS IT FOR A SALON TO OFFER INCENTIVES TO THEIR STAFF?

I think it depends on the business model and how you structure it. I hear of a lot of incentive structures that in my opinion drives a wedge between individual team mem-bers and makes for a competitive culture where everyone is out for themselves. As a business we have always had incentives in place, but the structure has changed along the way. It has taken us a lot of trial and error in order to find the right balance between incentivising and really maintaining a great culture where team members are supportive of each other and help lift others’ per-formance instead of tearing each other down. It is also important to remember that incentives should never be an expected thing then it simply doesn’t work. It’s just the cream on top. We are still fine tuning our system as we speak but so far it is proving to be much more motivating and fair than anything we’ve trialed in the past. But rewarding excellence isn’t just about dishing out extra cash - it’s also about giving praise and cele-brating wins along the way.

HOW DO YOU FIND THAT BALANCE BETWEEN A PROFITABLE BUSINESS & HAPPY STAFF?

I live by the approach that if your team knows and buys into your Purpose and believe in what they do and what they’re “selling” then profit comes as a result (if of course you as a business owner manage your expenses properly that is)! For us, we are lucky enough to partner with a brand we truly believe in - and it’s easy to reach the num-bers if you’re honest with clients. When it comes to performance management in my business there is a more gentle approach. If you don’t hit your targets there is no “hit your targets next month or you’re out”.

It’s sad to say but I hear of these kinds of structures all the time. These businesses have forgotten about the human element and WHY we do what we do. And instead of targets working as a motivator for its most valuable resources, the staff, it does the opposite. Instead, at HÜD we try and coach team members in why they find it hard to reach their targets. It’s usu-ally a mental block (“how can my clients afford these products?”) - or a training issue. Inevitably the penny drops and we get happy productive team members who feel valued, and a thriving business who can afford to pay great wages and great incentives. It’s important that the team under-stands their contribution to the business and what that looks like. Everyone sees the money coming in but no one pays attention to the enormous bills that comes with a high turnover. From time to time though you do have a team member who just isn’t motivated to keep improving or doesn’t understand our Purpose - and I’ve had to make some tough decisions around freeing them up to pursue other things they feel more aligned with.

“FIND YOUR PURPOSE. YOUR ‘WHY’. AND REMEMBER THAT AS YOU ENTER INTO THE INDUSTRY AND ALONG THE WAY.”

- GRY TOMTE

WHAT CHANGES HAVE YOU NOTICED IN STAFFING OVER THE LAST 5 YEARS AND HOW HAVE YOU ADAPTED YOUR HIRING PROCESS?

5 years ago I only just started hiring my first team as were just opened. Back then I placed an ad, crossed my fingers and hoped for the best. I had no idea who I was looking for - I always thought the therapist with the highest level of education was the best pick. It made for some interesting personality clashes! Today I have a much clearer idea of who I want on my team. It’s been trial and error, and it wasn’t until we clearly defined our values and what our Purpose is that it clicked for me. Now I only hire therapists who align with those. I have a fantastic training manager who can train anyone with the right attitude. One of our very best therapists is someone who did work experience with us and is now well ahead of her peers and a fantastic driven therapist who

strives to be better every day. I am so incredibly lucky to have team members like that. Another change in staffing in the industry is that more and more there seems to be a favour towards hiring casuals only. I recently interviewed a girl who said she would just never know if she had a full shift or not until she rocked up to work. They would otherwise keep her for the minimum 3 hours then send them home if cli-ents canceled or the books weren’t full enough. This is such a foreign concept to me! How can you ex-pect commitment when you as an employer don’t commit back? Everyone has bills to pay and other commitments - I’d hate it myself to be used in that way so I’d never do it to my team.

WHAT ROLE HAS SOCIAL MEDIA PLAYED IN GROWING YOUR TEAM? (HAVE YOU EVER HIRED SOMEONE WHO HAD INITIALLY REACHED OUT TO YOU ON SOCIAL MEDIA?)

Yes we have - people do approach us on a regular basis via social media. It’s a great tool to showcase the clinic and what we as a team are all about. I think showing what we do and giving people an insight into what it’s like to work at HÜD means that a therapist can see if it really is for them or not. Just last week I found that all 3 therapists I interviewed were active followers / fans on our instagram.

IF YOU COULD GIVE ONE PIECE OF ADVICE TO AN UP AND COMING THERAPIST, WHAT WOULD IT BE?

Find your Purpose. Your “Why”. And remember that as you enter into the industry and along the way. If your passion is nails, then know why it is and go for it whole heartedly. If your passion is skin, then think about the reason why it is every day. It means you’ll never stray from your goals and that you will always do something you enjoy. Because the industry is laden with long hours, weekend work, evening work and high expectations from clients and bosses. But if you truly love what you do then you will always have a great career and experience this industry for the life changing industry it is… Beauty Biz Year 12 Issue 2

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FEATURE

HOME SWEET HOME! Home Salons are on the rise and an undeniable part of our ever-growing industry. As salon own-ers take the conscious step to build their dreams, & businesses from home, in an effort to include a better balance between family and home life, many Commercial Salons have been left feeling the sting. Especially by ex-employees jumping ship. But is it possible that a Home Salon can be just as good. or even better, than a traditional salon? Angela Sanchez of Beautiorium Hub is a shiny example of how it can be done right, and still maintain the professional clinic environment that couldn’t be further from the “wax bed in a spare bedroom” belief which many have.

comfortable from the first point of contact and start to build their trust. I am always completely honest and authentic and that makes me feel confident in my communication and educational recommendations for the client to commit to a professional series of treatments or homecare.

WHAT MADE YOU DECIDE TO START A SALON FROM HOME OVER A TRADITIONAL COMMERCIAL SALON?

HOW DOES YOUR BUSINESS DIFFER TO A THERAPIST WHO DECIDES TO JUST PUT A WAX BED IN THEIR SPARE BEDROOM?

After coming off working on the cruise ships for 4 years and making the decision to settle back in OZ with my new Colombian Husband, we were on a clean slate with no belongings and while bunking back in with my parents I started working as a QLD Business Consultant for Dermalogica. We ended up buying a block of land that I drove past every day and started to design our home. I knew that I wanted to have a back up plan for starting a family and earn my own income from client’s so I had the benefit of building a side entry, 2 room salon with a sink into the plans – I did not expect it to turn into what it has today and replace my full time income.

WHAT SERVICES DO YOU PROVIDE AND WHAT RESULTS DO YOU DELIVER FOR YOUR CLIENTS (TREATMENT PHILOSOPHY)? I call Beautorium your Ultimate Beauty Destination, because I am a full service salon. I love hav-ing the variety in my day. Lashes and Spray Tans are the most popular service and are very much the reason for the word of mouth referrals I receive, which then eventually turns them into Skin clients. Results come from my dedication in delivering an exceptional customer experience and building client relationships. I make my clients feel extremely 22

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When I worked for Dermalogica I use to have to site visit home businesses that wanted to stock the brand. We had a checklist that needed to be ticked off, and some places I walked into were just a straight NO. I realised that we all have to start somewhere but if you are serious about designing a business around your home life, and growing a profitable professional business you have to do it properly. I knew when we were building from scratch that it was my opportunity to create the space that would tick any product companies boxes that I wanted to partner with and honestly I believe in quality work being created in a quality space. I love going to work every day and every new client that comes through my door always compliments me on my set up.

HOW LONG HAVE YOU BEEN OPEN AND WHAT ACHIEVEMENTS HAVE YOU MADE SINCE FIRST OPENED?

Fast Forward 7 years, I now have a 3 year old, am growing my team in salon and virtually, I won the 2018 Marketing Excellence Award from Professional Beauty Solutions and was nominated for an Ausmumpreneur Award (let’s face it we all deserve an award being a mum even without a business ) My biggest

achievement to date is launching my 2nd business Beauty Business Co which is an online platform supporting Beauty Bosses just like me with tools and resources that save them time and overwhelm so they can thrive and become successful. I am so passionate about empowering others to believe in themselves and honestly love having my helping hat on and seeing others succeed.

WHAT DO YOU CLIENTS LOVE ABOUT COMING TO SEE YOU AT HOME?

My clients love my flexibility and after hours appointments. I also love keeping my clients interest-ed with new and innovative treatments and retail displays. My clients constantly tell me I should be so proud of what I’ve achieved…. My response back is usually this is just the beginning.

WHAT BENEFITS DOES IT HAVE FOR YOUR FAMILY? I will be completely honest here and the reason I built the business from home was always so that I could be a mum and work around my husband’s schedule. He’s a singer and fortunately is at home a lot and every day is a constant juggling act as I like to keep business as professional but I certainly have 100% support and understanding from my clients when it comes to being a mum and running the salon. I do struggle a lot with boundaries because I am a work-a-holic. I know I will look back on these years thinking how incredible it was to have the business and see my son grow. For now though I’ll keep working at a bit of work life balance.

IS IT HARD WORKING FROM HOME


& NOT GETTING DISTRACTED BY OTHER AROUND THE HOUSE? This is a flat out YES. I always have to work on my mindset with this one as sometimes the guilt factor will creep in if I only have 20 minutes to eat dinner with the boys, or I miss out on the good night kiss because I’m working till 9pm. I don’t tend to lock myself away from start time to close time. I’ll pop out in between clients to play or help my husband with the bed time routine. That’s probably why I’m in work mode all the time though, and just feel that everything is intertwined at the moment. A lot of people always say I don’t know how you do it…… I just do, its different when you live, breathe and love what you do. It doesn’t feel like work.

WHAT CHALLENGES HAVE YOU ENCOUNTERED?

The biggest challenge about being a solo owner operator is letting go and realising that for my business to grow I am going to have build my team that can help me get off the floor so I can spend more time on other projects. This also means having systems, and policies in place to fol-low. Something you don’t necessarily think of when you dive straight in and just get started.

HOW HAVE YOU GONE ABOUT MARKETING AND FINDING NEW BUSINESSES?

For my first 4 years I was lucky to have a full time wage and I was able to reinvest every $$ back into the salon. This meant I was able to get a professionally designed website, salon video and marketing material created to show I wasn’t just “any home business”. Word of mouth and having a referral program in place worked wonders when I first started out. Social media has changed a lot in 7 years but I have to say have been incredible for connecting with my ideal client, and communicating my brand message to my clients. My main platforms are Facebook and Instagram. I have a client only facebook group as well as a blog. Keeping con-sistent with my marketing strategy on these platforms has been incredibly beneficial.

WHAT BRANDS DO YOU CHOSEN TO PARTNER WITH AND WHY DID YOU CHOOSE THEM?

It is very important to me that the brands I stock

are of high quality ingredients that deliver client satisfaction. I do so much research before I decide on a product partner and on top of achieving results the company support has to be there. Most of the brands that I stock are under Professional Beauty Solutions. I’ve gone from stocking Image Skincare to housing 8 of their 11 brands. They really are the complete beauty solution for a salon and not only do I love their products, their marketing is out of this world. So many salons struggle with content for their social media. PBS actually have a whole marketing team that de-sign a campaign each month for their stockists. This includes email, Instagram, Instagram stories, facebook posts and facebook banners!!!! Talk about time saving solution!!

WAS IT DIFFICULT TO FIND BRANDS WHO WOULD PARTNER WITH YOU IN THE BEGINNING, TO PROVIDE THE CLINICAL EDGE YOU DESIRED?

Its very interesting when you are speaking with brands and as soon as you say the words home business their tone changes from big lead to oh its just a small fish. Remembering I had been on the other end of that phone before, and I knew the difference in a company that couldn’t care less or one that saw in my potential. I knew exactly what I was looking for in a brand and for the ones that took the time to listen to my vision would’ve realised that their follow up phone call should been on their priority list.

DO YOU HAVE PLANS TO EVER EXPAND INTO A TRADITIONAL COMMERCIAL SALON PROPERTY ONE DAY?

Have you heard the saying Make Your Vision So Clear that Your Fears Become Irrelevant? Those who know me, know I like to dream big. For now, I have a few changes happening with a location change however we have decided to keep the business from home at this stage while my son is still young. However, in future plans I can’t wait to purchase a beach front property and turn it into an Ultimate Beauty Destination that also houses events, workshops and space to rent. Leasing a space at this stage doesn’t actually interest me, it’s not to say that won’t change but I prefer to stick to my clear vision of being my own landlord.

WHAT ADVICE WOULD YOU GIVE THERAPISTS CONTEMPLATING SETTING UP FROM HOME, ESPECIALLY AROUND THE POTENTIAL COSTS INVOLVED?

• Check with your council first and see if there are any requirements that you need to abide by. • When designing your layout, take yourself on your client’s customer journey. How will they feel if they have found you through true local and you are taking them to a back room of your house…. • Create a professional set up from the beginning, you don’t have to have it all figured out but a separate entrance, with a small waiting area and a sink in the treatment room with good ventila-tion and lighting is a must. • Set up tap and go eftpos – Square is a great device minimal transaction fees and really easy to set up. • Don’t under charge just because you are a home business. You can always do and opening special and flash promotions in your quiet periods but please don’t put $5 eye brow waxes on your menu. Charge your worth and take pride in your work.

WHAT WOULD YOU SAY TO SALON OWNERS WHO “POO POO” HOME SALONS? I would say if it’s bothering them, they need to get back to staying on their own path and focus on how they can deliver an exceptional USP for their own business. There is enough Beauty Business Pie for everyone, and you have no idea the circumstances of the owner of that home business. This goes for any business owner, beauty therapist, product brand or coach. As an industry we need to stop thinking about each other as competition and worrying about who is doing this and launching that. Let’s start coming together and making a conscious effort to empower each other and share what’s working and what’s not. This Beauty-preneur Journey is no walk in the park, and we all have a place here to succeed, whatever that may look like from one person to the next.

What are your thoughts on Home Salons? Have your say over on the Beauty Biz Magazine Facebook page. Beauty Biz Year 12 Issue 2

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FEATURE

INTEGRATING SUSTAINABILITY, ENHANCES TRUST IN BRANDS By Kristel Mile

To Frédéric Dreux, R&D Packaging Leader of Unilever’s Prestige Division, eco-design has become an integral part of the cosmetics industry, although it is not the only way to innovate in packaging. In its own way, every brand in the Prestige Division of the Anglo-Dutch giant (REN Clean Skincare, Living Proof, Dermalogica, Murad, Kate Sommerville and Hourglass) integrates the environmental pillar within their packaging developments for enhanced recyclability, use of recycled materials or alternatives to plastic and ultimately zero waste. In line with this ambition, the ‘LOOP’ platform is viewed as a great additional opportunity.

WHAT ARE THE IMPROVEMENT DRIVERS IN COSMETICS PACKAGING IN 2019?

The main driver that should keep enhancing innovation is related to the functionalities of 24

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packaging, i.e. delivering the product in a more luxurious, surprising, and safe way. The objective is also to improve the benefit provided by the formula by means of the delivery system. It is an important aspect, although it is not always salient in the current packs, but it is very well conveyed by the customisation trend. Of course, real innovation is about achieving this delivery performance following a sustainable approach. That is the main challenge today – the improvement that is most needed. The cosmetics industry is aware of it, and everyone understands it should be done without changing the main functions of packaging. There has been a significant acceleration in this field in the cosmetics industry, as can be seen with the recent product launches and

manufacturers’ offering, increasingly based on recycled or recyclable materials. It is interesting to see how this shared environmental responsibility reinforces relationships between brands and manufacturers. We share this common goal no one can achieve without the others.

CAN YOU THINK OF ANY OTHER CHALLENGES RELATED TO PACKAGING INNOVATION?

There is a challenge related to customisation, not only in terms of delivery, but also in terms of more individualised packs. A step has been made, in particular thanks to digital printing. As for connected packaging, it will become a real trend when there is a real benefit for consumers. I do not think that this point has been reached yet.


LET’S GO BACK TO SUSTAINABLE PACKAGING. IS IT POSSIBLE TO COMBINE ECO-DESIGN WITH ECONOMIC PERFORMANCE?

It is a mistake to oppose them. In the short and medium term, a sustainable positioning actually results in stronger economic performance. Brands with an authentic purpose grow much faster. Economic performance is related to sustainability. I am even tempted to say that if a company cannot combine them, it really takes a risk in the short or medium term. At Unilever Prestige, we see this as an opportunity. If you manage to create a premium consumer experience integrating sustainability, you develop a long-lasting model which enhances trust in the brand and removes the guilt consumers may feel when they use a product that cannot be recycled.

HOW DO YOU MANAGE THIS ASPECT FOR ALL THE DIFFERENT BRANDS IN THE GROUP?

There are many different ways to offer consumers sustainable experiences. Every brand in our Prestige segment remains independent and keeps their own identity: the same principles are applied differently, whether in packaging or communication. It is the same common goal, but execution is adapted to each brand. They share common points, like plastics recyclability or the use of recycled materials, but what changes is how we convey this. We also consider offering an alternative to plastic by introducing other materials, like glass, wood, metal, or other new materials emerging on the market. We need to play on all levels: these possibilities represent different sources of inspiration, so we have to use them as an innovation driver.

“YOU DEVELOP A LONG-LASTING MODEL WHICH ENHANCES TRUST IN THE BRAND AND REMOVES THE GUILT CONSUMERS MAY FEEL WHEN THEY USE A PRODUCT THAT CANNOT BE RECYCLED.” AMONG THE GROUP’S BRANDS, REN CLEAN SKINCARE IS SEEN AS A SPEARHEAD, GIVEN THEIR STRONG ZERO WASTE POSITIONING. HOW IS THAT CONVEYED IN TERMS OF PACKAGING?

in our portfolio, REN Clean Skincare is an activist brand, from formulas to packaging. This zero waste positioning is a real inspiration, a guidance that provides a framework to all the decisions made by the brand, in practice and on all levels. As regards packaging, it is conveyed by a recyclability and material reuse requirement. When a brand asserts this position, it strengthens its communication arguments and does not hesitate to show it uses an important percentage of recycled materials, in particular with Ocean Plastic, despite the aspect or colour. Rather than see it as a constraint, we integrate it in the packaging design. It is also important to stay connected to trends, in particular in chemical recycling, which is accelerating. In the future,

we all hope to be able to use fully transparent recycled materials for example. What we are working on does not just involve what we have, but also what we will have tomorrow.

HAS LOOP, THE ZERO WASTE PLATFORM, BEEN POSED AS A SOLUTION?

It is an excellent opportunity to fulfil our objective. The main way to adopt a zero waste strategy is to no longer consider packaging as waste, but as something that can be reused, without getting out of the chain. That is what LOOP offers. It is the first time we have gone that far in packaging reuse. It is an innovative packaging model: the high-end packs are sustainable, delivered, resent and refilled for our consumers. This packaging collection or reconditioning approach is aimed to reoffer the product: it helps enhance the consumer refill experience and keep the premium quality of the packs through e-commerce and home delivery. Not only does it differ from the usual waste management models, but it provides packaging with a real functionality over time. It is no longer a linear, singleuse model.

DO YOU CONSIDER ADOPTING THIS SOLUTION FOR THE OTHER BRANDS IN THE GROUP?

Starting from this summer, we are going to participate to the test in real life with REN Clean Skincare. Then, the model will be enhanced based on this first experience to become self-sustainable. The keys will be things such as consumers’ reactions, compliance and logistic fluidity aspects for example. If you want to give a chance to this type of model, you should not give up when the first obstacles arise, and instead push for continuous improvement. It is the sort of initiatives that can fundamentally change things. Beauty Biz Year 12 Issue 2

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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 NSW/ACT STATE SALON OF THE YEAR (5 TREATMENT ROOMS OR MORE) & BEST SALON TEAM OF THE YEAR

MACQUARIE MEDI SPA The Macquarie Medi Spa success story has been built on a foundation of honesty, integrity, education and innovation. These assets are at the core of their DNA and filter through to every single touch point of their business. The award winning team collectively shares a passion for helping and caring for their clients and peers and with consistent growth year on year, month on month, the salon and team can be very proud of being recognised at the ABIA’s as a force to be reckoned with.

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ABIA ABIA ABIA ABIA ABIA ABIA

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 ABIA NSW/ACT BEAUTY SALON/SPA OF THE YEAR - 5 TREATMENT ROOMS OR MORE, Macquarie Medi Spa Bathurst. Sponsored by Ultraceuticals

Setting consistent premium benchmarks across all elements of the business and as a group is an integral part of the ongoing success, with the team always looking for ways the raise the bar and deliver innovative and results-driven products and services for their guests. 2018 ABIA SALON TEAM OF THE YEAR, Macquarie Medi Spa. Sponsored by inskincosmedics

The business invests heavily into the skills and career paths of the entire team and owner Karla McDiarmaid endeavours to build and grow each individual on a personal and professional basis. “Our aim is for them to be happy, productive and successful at work and at life. As a team and business we are achieving success and are continually improving ourselves and completing postgraduate training. Each year we learn new treatments, we set new goals and so far we are reaching all of them in a very short amount of time,” she says. The business relies heavily on client retention for growth so retaining staff, ensuring they are happy and motivated, and investing in their skills, are high priorities. The combination of innovation, expertise, customisation and a five-star guest experience is exactly what people want and part of the success of Macquarie Medi Spa Bathurst has been assuming a trailblazing attitude to business and leading the way. “We’ve won a multitude of local, national and international business awards and as such, Macquarie Medi Spa is renowned as a superior business model and brand around Australia and globally in the beauty world. These are outstanding achievements, particularly for a regional business,” says Karla.

Staff sees working for Macquarie Medi Spa as a pleasure rather than a chore, where every individual is highly valued and appreciated. The Spa create careers, not jobs, and love to see team members grow and succeed. Investment in education benefits not only each team member, but also clients, the sustainability of the business and the future of the industry. Macquarie Medi Spa Bathurst boasts seven multi treatment rooms, separate tan and makeup areas and employs 13 local team members, providing guests with a relaxation suite to unwind in whilst they enjoy herbal teas, fruit, water and healthy tasty treats. A large amount of time is invested into the education of the team not to mention how passionate the salon is about the environment, constantly looking for ways to improve green policies and make the beauty industry more environmentally friendly and sustainable. The consistent and increasing growth of the Macquarie Medi Spa business is most certainly a highlight when it comes to milestones of success. Having started the business from scratch at 20 years of age with no experience, Karla has worked incredibly hard over the years to make it a medi spa of international standards. With an outstanding rebooking rate of 75%, the success of the business has been evident in the investment of new equipment including a state of the art laser system and facial technology, continuing to upgrade the spa with the latest technologies to keep up with client demand and support the strong reputation as an industry innovator and leader the Medi Spa enjoys. Beauty Biz Year 12 Issue 2

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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 EDUCATIONAL ORGANISATION OF THE YEAR

BOX HILL INSTITUTE

2018 ABIA EDUCATOR OF THE YEAR - ORGANISATION, Box Hill Institute. Sponsored by Masters Dermal Academy

Box Hill institute have responded impeccably to industry demand for a holistic beauty therapy educational model reshaping their existing beauty programs. The concept was phased and included the restructure of current programs to include two distinct streams in wellness and cosmeceutical studies and extended to the development of specialist facilities, with the construction of an industry standard training and commercial skin-clinic. To revive the area, all programs were redeveloped to allow flexibility in study modes and electives/specialisations introduced allowing for students to build their own programs of study, which included full qualifications, skills sets, customised post trade qualifications, extension programs or a combination. As the beauty sector rapidly changes, the Skin Clinic @BHI (Box Hill Institute &CIOA) will be at the forefront of these necessary changes and available training programs will align with emerging trends and treatments. Box Hill’s key strengths in the Beauty & Cosmeceutical area is its quality training partnership with CIOA Cosmetic Institute of 28

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Australia breadth of qualifications, programs, resources and facilities as well as being the only RTO in Victoria offering such a large range of customisable programs giving BHI a unique platform to market and promote their programs. The newly constructed state of the art Skin Clinic (training and commercial salon) includes eight treatment rooms, two consultation rooms, two beauty therapy salons, general learning and office spaces, an online training room, seminar room and reception area. An electronic client program has been implemented for appointments, stock control, staffing and client loyalty programs which will ensure a seamless approach from the student / practitioner’s treatment rooms to the commercial training clinic. The reception area is also comprised of retail products allowing student / practitioner’s to learn and practice vital retailing skills. Dermalogica, ASAP, Osmosis MD and Medik 8 are endorsed as the skin clinics products of choice, and students receive specialised product knowledge and retail training for these brands. Box Hill Institute’s priority is to make sure that educators, products and services are fresh and

relevant in order to meet student and industry expectations and the team have consistently met with industry markets and community stakeholders to gain an independent fresh perspective for their needs, so we can meet them. Box Hill is committed to ensuring that Beauty and Cosmeceutical training maintains a high level of industry relevance with industry advisory groups being a key component in this process involving a continuous improvement cycle for direct consultation with industry on the quality, effectiveness and efficiency of all programs and services. Box Hill Institute’s Beauty Department has seen exponential growth in recent years and has certainly caught everyone’s attention more recently. As a well-deserved ABIA winner, they have measured their success by the amount of students and industry participants who have successfully completed their programs and how each year he combination of specialised programs and facilities which covers every aspect of Beauty delivery as grown beyond all anticipated stages. Congratulations to BHI.


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

EDUCATOR OF THE YEAR INDIVIDUAL

ELLE WILSON

2018 ABIA EDUCATOR OF THE YEAR INDIVIDUAL, Elle Wilson. Sponsored by Timely

Elle Wilson began in the beauty industry at the age of 21 when she purchased her own business and went on to build a strong team steadily growing over the next 9 years.

to more than 150 salon owners throughout Australia, United States, New Zealand, Canada, Ireland and UK, with many more having completed the training in years gone by.

At the age of 25, she followed through on one of her dreams to distribute a French skincare line in Australia. At the age of 30, she exited working behind the chair and began further studying, which later turned into researching and developing skincare solutions for women.

Additionally, she is also educating over 55 team members within those salons.

Following lots more study, in 2001 Elle fell madly in love with the creative aspects of world-class brow design and rehabilitating and transforming brows naturally for women, offering them often what was previously considered impossible.

She was recently invited as a guest speaker to the International Beauty Congress in Moscow, Russia and has also also contributed via live stream at other international events.

Within 12 months she had created an extensive database and opened up a larger salon with a team, which she later sold to concentrate more on the TrueBrowTM System of Brow Management and Brow Secrets International. In 2018 Elle published her first book “The Power Shift” and she continues to stay committed to further education and personal growth. She is currently licensing the training programs 30

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To date, over 500 beauty professionals have been trained in the use of the TrueBrowTM System.

“My companies collectively offer 5 online live training classes every week, spanning from both beginning students all the way through to advanced. In these classes, students and graduates present their work weekly for continuous live and personal evaluation and The Business Acceleration Programs for licensees is another string to Elle’s bow and quite frankly we can only see this power house continuing to play an integral role in the beauty industry.

“I have built our entire educational model around mastery, offering the industry a new way to uphold industry standards. Even though my focus has been with brows, somehow, this influences those I mentor in all areas of their business.”


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DERMAL

WHAT IS JADE ROLLING AND IS IT WORTH THE HYPE?

Jade rollers are certainly having a moment and it seems everyone from your local salon through to A-class celebrities are jumping on the bandwagon. Despite the recent surge of popularity, Jade Rollers and the use of jade for its beauty benefits have been around for thousands of years.

In ancient times, the naturally cool properties of jade were used by Egyptians and Mayans to aid with muscle relief in massage. This time honoured, traditional practice has been handed down through generations, standing the test of time due to its highly effective skin benefits. Often referred to as the ‘Stone of Heaven’, jade is a sought after cool green stone loved both for its aesthetic beauty and practical usefulness. Whilst they might seem gimmicky, they are in fact an incredible beauty tool if used in the right way. Today Jade Rollers are more traditionally linked back to the Chinese who have long since used the tool for anti-wrinkle and anti-aging benefits, promoting smooth skin and youthful appearances. Often hand carved from real slabs of jade, Jade Rollers will leave your skin feeling brighter and renewed, by clearing fluid, improving skin elasticity and boosting circulation. Some Jade Rollers will contain higher levels of white Jade than green Jade. This is still Jade crystal and does not affect the effectiveness of the Jade. By gently massaging a Jade Face Roller over your face, your skin will be left feeling relaxed 32

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and refreshed, giving those overworked muscles a chance to rejuvenate. Hailed as the new skinplumping and dark circle reducing best kept secret, Jade Rollers are renowned for world over for the following benefits: ▪ Clearing fluid ▪ Boosting circulation ▪ Improving elasticity ▪ Promoting cell turnover for a brighter, healthier look ▪ Lymphatic drainage Jade Rollers truly are like a massage for your face and whilst they can have great skin benefits, they’re also a great night-time ritual for destressing too! Firstly, try to keep your Jade Face Roller in the refrigerator. Start out by cleansing your face. Next, apply a small amount of serum or oil to your face. Then slowly roll the Jade Roller in an upward motion over the face, ensuring not to be too aggressive in your movement. It is best used slowly, taking the time to rub away any tension and stress and allowing the jade to cool the face. Apply gentle pressure while rolling the jade over the surface of your skin, which will assist in sweeping away toxins and balancing excess fluid.

Touching jade increases the lustre and richness of the stone, so don’t feel like you have to clean your Jade Roller every time you use it. Instead, wipe it with a soft cloth after using and clean it only when you feel a clean is necessary (best cleaned without any chemicals, just a bit of soap and water). This beautiful stone can be damaged by some materials and situations so to ensure you’re protecting your roller, you’ll want to be aware of these. Never use chemical cleaners on jade. Instead, mix together warm water and a small amount of a mild soap in a bowl. You should have a few suds but not overly soapy water. Don’t use a jewellery cleaning solution to clean jade; many contain chemicals that might damage the gemstone. Dip a soft cloth into the soapy water and gently wipe your jade until it is clean. Do not scrub at it, as scrubbing can scratch the surface. Also, do not immerse your roller in the soapy water. Dip the cloth in clean water and remove any soap from the jewellery. Dry your jade off with a different soft cloth. Make sure to remove all traces of soapy water but do not immerse the jade to rinse it.


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AESTHETICS

ON THE NOSE

Non-surgical Rhinoplasties are on the rise and getting some big exposure thanks for the power of social media. The results, when done properly, are instant and beautiful, and a solution to avoid going under the knife, but this seemingly harmless injectable treatment carries some pretty heavy risks. We chat to Dr Joseph Hkeik from All Saints Clinic to get the inside scoop on this trending injectable treatment.

the complexity of the anatomy, the occurrence of major blood vessels in this region and the proximity to the eyes.

CAN YOU EXPLAIN WHAT’S INVOLVED WITH A NONSURGICAL RHINOPLASTY?

WHY WOULD A CLIENT OPT FOR A NON-SURGICAL RHINOPLASTY?

A non-surgical Rhinoplasty is a medical, yet artistic procedure where dermal fillers are placed under the skin of the nose to enhance and harmonise its appearance.

WHAT ARE THE BENEFITS OF THIS PROCEDURE?

It is an effective procedure to enhance the nose without the downtime or the discomfort of surgery for the suitable candidates

THERE ARE A LOT OF SERIOUS RISKS INVOLVED IN WHAT SEEMS TO BE A SIMPLE PROCEDURE, INCLUDING BLINDNESS & NECROSIS, WHY ARE THESE RISKS SO MUCH MORE AGGRESSIVE THAN TRADITIONAL LIP OR CHEEK FILLER TREATMENTS?

The risk of necrosis and blindness can occur anywhere you inject on the face, especially when injecting the Nasolabial fold region when a needle technique is being used. This risk of complications is the highest in the nose area and the glabellar (between brow) area due to 34

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It is effective with results see almost straight away. It is done in the clinic making it very accessible for the client and can be done without much downtime. And we can give them beautiful results.

WHAT SHOULD CLIENTS LOOK FOR WHEN SELECTING AN APPROPRIATE INJECTOR FOR THIS PROCEDURE?

Firstly look for someone that specialises in this procedure and secondly that they perform this treatment regularly and has lots of examples of their work they can show you. I recommend someone who already has performed many successful nose treatments and is comfortable helping you manage any complications. Be sure to ask lots of questions during your consultation.

WHAT SYMPTOMS SHOULD THEY BE AWARE OF TO INDICATE SOMETHING HAS GONE WRONG?

The doctor should know at the time of the injection if something is going to go wrong. However, pain (sometime severe), whitening of the skin around the nose, motley skin appearance, are some of the symptoms to be wary off. Always return to the

injector who treated you for immediate attention if you suspect something has gone wrong.

WITH LIP AUGMENTATION A PRODUCT LIKE HYLASE CAN BE INJECTED TO DISSOLVE. IS THIS THE CASE FOR THE NSR ALSO, TO REVERSE THE PROCEDURE?

Yes but is more complex as we might need to inject behind the eye to remove any filler that traversed to behind the eye depending on the symptoms.

WHAT TREATMENTS CAN A CLIENT HAVE AFTER AN NONSURGICAL RHYINOPLASTY & WHAT SHOULD THERAPISTS BE AWARE OF WHEN TREATING A CLIENT WHO’S HAD AN NSR?

You need to handle the nose with care and avoid any treatments which put pressure anywhere on the nose for few weeks. Especially Microdermabrasion and massage. You juts need to let the procedure fully heal and settle in first.

WHAT OTHER TRENDS IN INJECTABLES AND COSMETIC MEDICINE DO YOU SEE UNFOLDING IN 2019?

I see body injectables becoming a bigger trend, with dermal fillers being injected or body skin concerns such as sagging skin correction and stretch marks.


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www.dermaplanepro.com.au | zip-money available | ABIA HALL OF FAME WINNER 2018 DermaplanePro is the premier resource for skin care professionals interested in advancing their careers with dermaplaning. We provide a complete Dermaplaning Certification package that includes online learning, live hands-on coaching, all course materials and a complete kit with supplies for over 25 treatments. Your Certification begins here with Part 1: Online Learning. Part 2: Hands-on Coaching takes place at a live class near you or one-on-one with our Certified Online Trainer. During this course you’ll watch a series of short videos on Exfoliation Techniques, Skin & Hair Biology, Client Consultation & Skin Analysis, Live Dermaplaning Demonstrations and details about Part 2 of the course. Materials include Training Manual, Forms & Face Diagram (PDF). Upon successful completion of this course, you will receive your first of two certificates. Your training doesn’t end when you leave the class. We are here to support you via e-mail, phone, live video conference and access to our private Facebook group DermaplanePro Professional Forum to help you through any challenges as you work your way toward mastery.

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Dermaplaning and Exfoliation

Consultation & Skin Analysis

Dermaplaning & Exfoliation Quiz

Client Consultation & Skin Analysis Quiz

Biology of the Skin

DermaplanePro Demo Video - Right

Skin Biology Quiz

DermaplanePro Demo Video - Left

Biology of the Hair

Part 1 Course Exam

Contact Director: Riana Janse van Rensburg via email: dermaplaneproaus@outlook.com or visit our website: https://dermaplanepro.com.au


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AESTHETICS

A GOLDEN GIRL GETS A FACE LIFT Thermage has long been hailed as the “gold standard” of Skin Tightening treatments, an icon of our industry, yielding incredible results, minimal downtime, only 1 treatment per year and a premium price point to match. Now the “old gal” gets a facelift thanks to some new generation technology. BEFORE

Thermage FLX boasts a new optimised energy delivery algorithm, known as AccuREPT™ technology, which automatically measures and precisely tunes the amount of energy delivered to the patient and treatment area. We chat with Sylvia Down, Practice Manager at Skin Renu to get the full low down on this industry leading treatments.

age our existing collagen fibres loosen hence the sagging we see and feel in our skin. The body’s own natural production of collagen slows from our mid-20’s and continues to decrease dramatically after the age of 30 compromising the structural integrity of our skin.

HOW IS THIS UPDATED TECHNOLOGY DIFFERENT TO PAST THERMAGE® TECHNOLOGIES?

With a larger treatment tip, treatment time is now reduced. A 900 pulse tip the ideal size for the face and neck now takes a little over an hour.

Thermage FLX is the latest technology from Thermage. A beautiful new machine that delivers a faster treatment with enhanced patient comfort. The most significant development is AccuREP™ technology, which allows biofeedback with every pulse giving consistent optimal energy from one pulse to the next. The vibrating handpiece has become multidirectional and available with both the facial and body treatment. The cryogen delivery system has also been enhanced. Both these developments ensure greater patient comfort.

WHAT ARE THE PRIMARY INDICATIONS OF THIS TREATMENT?

It’s designed to improve skin laxity, it contours and tightens the skin. The appearance of fine lines is softened and crepey skin is smoothed.

HOW DOES THIS NEW TECHNOLOGY WORK ON THE SKIN?

It utilises a Radio Frequency (RF) treatment. It works by delivering energy to the layer of skin where collagen is formed (the dermis) stimulating the body’s own response to build new collagen and tighten existing collagen. While the energy is delivered to the dermis cooling cryogen is simultaneously delivered to cool the uppermost layer of the skin to ensure patient comfort. Collagen is the skin’s building blocks. As we 36

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HOW LONG DOES THE TREATMENT TAKE?

AFTER

HOW LONG DOES IT TAKE TO SEE RESULTS?

With the AccuREP™ technology we are seeing a more dramatic and immediate visual improvement as the existing collagen is tightened. New collagen, however, does take time to grow. Continuing improvements are visible from around three months and continue to improve for up to six months.

WHAT SKIN TYPES WOULD THERMAGE FLX BE SUITABLE FOR? It’s suitable for all skin types.

WHAT AGE RANGE WOULD BE BEST SUITED TO EXPERIENCING THIS TYPE OF SKIN TIGHTENING TECHNOLOGY?

We recommend treatments from mid to late 30’s, as a prevention treatment, and from 45 onwards for those serious about preserving and building on their skin’s appearance. Thermage has always been the Gold Standard for those seeking to improve their skin’s laxity, contouring and tightening through harnessing their bodies own responses.

WHY WOULD YOU EXPERIENCE A THERMAGE FLX INSTEAD OF AN ALTERNATIVE LASER

RESURFACING SKIN TREATMENT?

Thermage FLX is not a laser resurfacing treatment, it works with RF (Radio Frequency). It has no downtime, it does not exclude any skin types from treatment and with over two million treatments world wide it continues to be the Gold Standard in skin tightening. The improvements with this technology guarantees its preference for those serious about skin tightening.

DO I NEED TO HAVE A CONSULTATION PRIOR TO TREATMENT?

We always recommend a consultation prior to treatment. However, many patients are very informed and do not have unrealistic expectations as they have come to us really having done their research. With Thermage FLX you will get tightening, but it is more subtle than a face lift. It strengthens and tightens your existing collagen and promote the development of new collagen.


AESTHETICS

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THE CASE FOR & AGAINST BOTOX

By Lysn psychologist, Noosha Anzab

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Botox is the kind of thing that often polarises people’s opinion - you’re either an avid fan or totally against it. If you have tried it, chances are you’ll go back for more and if you haven’t tried it, chances are you have some reservations. Financial obligations could be one of them or perhaps you’re even a little worried about the medical and physical side effects. Either way, Botox has been around for some time and has been used for both medical and cosmetic purposes. The use of it has become more and more creative and widespread. With its growing presence means we can really start investigating the long-term effects of its use – particularly in dissecting it’s correlation to psychology. Mainly, there is one important aspect that hasn’t been explored as much – What Botox actually does to your emotions. Most people would assume that Botox makes you happier and that is certainly true for most cases. ‘Look good, feel good’ is a philosophy we’re aware of and it definitely applies here. Botox and other cosmetic procedures boost self-confidence due to perceived improvement in looks and can help to diminish insecurities. Botox has also been touted to help depression and anxiety, as a result of the way our physical expressions are linked to emotional reactions. We spoke to Lysn psychologist Noosha Anzab to understand how Botox can actually change our emotions, making the case for and against getting those injections.

BOTOX CAN HELP WITH ANXIETY & DEPRESSION

Like most things, botox can influence how we feel internally. Researchers have hypothesised that Botox can help individuals who are suffering from Anxiety and Depression. The idea behind this is relatively simple – if you can’t frown, then you are less likely to experience emotions that are negative and often associated to the mere act of frowning (anger, sadness etc). Negative emotions are usually expressed by the muscles between the eyebrows, and many Botox injections are focussed on this area (which is often where wrinkles form). The trial was actually done with this theory in mind - using Botox and a placebo. The results found that more than half of the depressed subjects who received Botox had a major improvement in their mood. This shows us that the fact that we don’t have frown lines means we can’t experience the mood associated to it. It’s simply about inhibiting emotions rather than improving appearance. The results also found the depression was often improved after treatment and positive effects on mood were observed in the subjects who underwent treatment of frown lines with Botox. This supports the concept, that the facial musculature not only expresses, but also regulates mood states. Although the research for Botox is out there, there is significant evidence out there that other forms of therapy such as Cognitive Behavioural Therapy and are the most successful modalities to treat Depression, Anxiety and much more.

BOTOX FREEZES OUR EXPRESSIONS, BUT MIGHT ALSO FREEZE OUR EMOTIONS

This is the flip side to the coin. Although similar to the theory about, Botox might also freeze some of our emotions. A particular study found that whilst feedback from facial expressions is not necessary

for emotional experience, it has the potential to influence emotional experience in some circumstances. Our face is the most expressive part of our body and these expressions are linked with our ability to feel our emotions. Because Botox actually inhibits our ability to display some facial expressions, the area of the brain where meaning is decoded doesn’t receive all the signals of our emotions. So someone that has injections on their smile lines can actually lessen their feelings of happiness. Basically our outer expressions affect our inner moods so the theory says that we might lose our ability to really feel our emotions (good and bad) and understand them properly.

BOTOX CAN AFFECT OUR ABILITY TO FEEL EMPATHY

We mimic other people’s facial expressions as a way to display some of our empathy towards another person. We often do this subconsciously, but it generates a signal in our brains which enables us to understand the other person’s meaning or intention. If we have Botox and can’t show some of these facial expressions, studies have shown that we have the potential to then lose our ability to experience the right signals which allows us to have the right feelings. Our failure to mirror the faces of those we are talking to can rob us of our ability to understand what other people are feeling.

BOTOX CHANGES HOW WE ARE PERCEIVED BY OTHER PEOPLE

Again, this is linked back to our facial expressions and to put it simply – if we aren’t displaying facial expressions that are associated with certain emotions, then other people can’t pick up those signals either. Think about Poker – the person with the best Poker face hides their emotional reaction to their cards the best. By over-injecting Botox and developing this ‘Poker face’- we lose some of our ability to outwardly express our emotions and this effects how other people perceive us. Other people can no longer read us properly and thus perceive us differently compared to if we were able to display our emotions fully through facial expression.

BOTOX POSITIVELY IMPACTS FIRST IMPRESSIONS

Whilst this one might be solely superficial, studies have found that Botox positively impacts first impression judgement when it comes to dating success and attractiveness. Research found that the first impressions we form of a person are influenced by facial appearance and are in fact improved by cosmetic surgery and Botox. So whilst it is a little shallow, looking good can actually help you seem more attractive to a potential mate or people you are meeting for the first time. It’s important to note that there are other contributing factors to first impressions, and whilst Botox might be a great alternative method in treating various conditions, it is important to seek the help of a professional first before determining what type of treatment will work for you. A General Practitioner, Psychiatrist and Psychologists are best at providing you with efficacious treatment options for your mental health concerns. Beauty Biz Year 12 Issue 2

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PROFILE

TAKING SKINCARE TO THE NEXT LEVEL By Emma Hobson – Dermalogica Education Manager

Technology is part of our everyday lives. Smart phones, smart homes and even smart cars technology has transformed the way we live. The world of skincare is no exception with innovation taking skin care products to the next level. Emma Hobson Always strides ahead in skincare innovation, Dermalogica has launched a NEW lightweight multi-tasking moisturiser that amps up the skin’s daytime defences. Say hello to the NEW Prisma Protect, moisturiser. During the day our skin is in work mode, ready to fight against environmental aggressors and UV light. It’s not just UV rays we need to protect against, ever increasing pollution causes havoc for the health of our skin, resulting in more noticeable lines, wrinkles, dull uneven skin tone. In fact, research has shown that pollution can increase pigmentation spots by more than 20%. Prisma Protect has been created to fight against the modern causes of skin ageing and damage and research shows it blocks out 85% of skin irritating pollutants. If we’re serious about preserving the youth and health of our skin, we need a moisturiser that defends against our hostile environment. Harnessing the latest ingredient technology, the NEW Prisma Protect features revolutionary ingredient technology that not only protects the skin it also supercharges the skin’s luminosity and hydration.

LIGHT ACTIVATED INTELLIGENT DRONE TECHNOLOGY

Along with supporting the skin to defend itself during the day, Prisma Protect features Intelligent Drones that travel deep within the skin where they deliver light-activated Algae to targeted skin cells converting natural light into cellular energy to increase skin radiance and luminosity.

ADVANCE MOISTURE MAGNETS FOR LONG LASTING HYDRATION

Dehydration is a common skin challenge. Air conditioning, central heating, wind, UV exposure, poor water intake all contribute to a lack of moisture in the skin, having a big impact on how our skin functions. Dehydration causes dullness, flakiness 40

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and fine lines to appear; the skin can also become congested, plus, it weakens the skin’s barrier. Whilst the Intelligent Drones are working hard to deliver the glow, plant-derived moisture magnets attract and bind water to the skin providing longlasting reservoir of moisture keeping it hydrated and smooth all day long. Japanese Matcha Tea has been chosen for its amazing ability to neutralise free-radicals as it boasts 100 times more antioxidant power than Green Tea. A powerful ingredient to protect the skin from premature ageing and environmental damage. Sage: A brightening booster and companion to the Intelligent Drone Technology. Avobenzone, Homosalate, Octisalate and Octocrylene: Provide Broad Spectrum SPF15 protection screening out 94% of UV rays. Dermalogica has developed a unique online tool to accompany Prisma Protect and educate on how best to work with your skin’s natural defence and repair mode. Check it out at www.myskinclock.com A daytime moisturiser unlike any other, Prisma Protect is you’re all-in-one for healthy, glowing skin. It’s a staple for busy socialites, savvy skincare users and anyone who wants to slow down the ageing process, plus it’s suited to all skin conditions. To really sync your skincare pair up with Dermalogica’s Sound Sleep Cocoon. This gel-based moisturiser supports the skin at night to reverse damage and deliver a youthful glow come morning. Light activated skin defence has landed – protect, preserve and illuminate your skin! For more information visit dermalogica www.dermalogica.com.au or call 1800 659 118

“IT’S NOT JUST UV RAYS WE NEED TO PROTECT AGAINST, EVER INCREASING POLLUTION CAUSES HAVOC FOR THE HEALTH OF OUR SKIN”


x a platform for change for female photographers

prisma protect defends against visible light, free radical damage and pollution moisture magnets hydrate for visibly smooth skin all day long intelligent drone technology boosts the skin’s natural luminosity

For more information, call 1800 659 118.


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PROFILE

‘NEW MICRODERMABRASION’ OF SKIN TREATMENTS! Dermalplaning is fast becoming the ‘New Microdermabrasion’ of Skin Treatments. Known for its minimally invasive technique and unique scalpel hand-piece, it’s one of the hottest treatment trends to watch in 2019. We chat to Katie Pryor, trainer for Dermalplane Pro Australia about why you should be considering this innovative treatment for your clinic. Riana Janse van Rensburg

HOW DID YOU DISCOVER DERMAPLANING?

I stumbled across it when researching peeling systems & came across a YouTube video by an American beauty blogger. I was intrigued by the process, the amount of control the therapist has performing the level of peel & that it also had a benefit of removing vellus hair. I then saw Riana Janse van Rensburg and her Dermaplane PRO Australia stand at the Sydney Beauty Expo in 2015 and promptly jumped on her treatment table as a model. As I have particularly sensitive skin that didn’t tolerate deep peels, I was absolutely sold after having my first deep peeling treatment that didn’t result in an adverse reaction.

WHAT ARE THE KEY BENEFITS?

The fact that the therapist is in control of every square centimetre of skin they are working on, the level of peeling can be adjusted to treat each area specifically. Like other effective peels the benefit of deeper Trans Dermal Delivery of serums & active ingredients. Also the benefit of removing the vellus hair, aka peach fuzz, makes the skin feel super smooth & polished. Clients love that they experience all the benefits of a thorough peel & for weeks afterwards their makeup glides on smoothly & their skin looks flawless.

WHY WOULD A CLIENT CHOOSE THIS SERVICE OVER OTHER TECHNIQUES LIKE PEELS, MICRO OR LASER?

It’s ideal for sensitive skin that can’t tolerate chemical peels, older more fragile skin that Microdermabrasion might drag & it can be used on all Fitzpatrick skin type classifications 42

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with reduced risk of post inflammatory pigmentation as inflammation during the treatment can be avoided. Also this is a great solution for anyone that dislikes the look or feel of vellus hair.

IS IT CHALLENGING TO MASTER THE CORRECT TECHNIQUE?

Like any practical skill it is different to learn but I wouldn’t say tricky. Most students pick it up quite well by the end of our workshop. We also offer training via Skype for those in remote areas, this is how I learned the technique from Riana and it took around three 1hr sessions before I was ready to sit the exam in my 4th session. Of course with practice my treatment time is now considerably faster. DermaplanePRO Australia has grown since 2014 after Riana introduced it to the beauty industry and now offers exclusive online training for the members with professional demonstrations and theoretical education before practical one-on-one with the trainer.

DERMAPLANING IS AN EMERGING SKILL GAINING MORE & MORE TRACTION, HAVE YOU FOUND THE DEMAND FOR THERAPISTS & SALONS HAVE INCREASED?

It is definitely gaining momentum. Like anything in the Beauty industry once clients are experiencing the great results word gets around & the demand is greater. Many of our clinic owners are now enlisting us to upskill their staff as they keep up with the demand. This is definitely the next Beauty Industry fad but I also think one to stay around for years to come. There are just too many benefits for it not to last.


“CLIENTS LOVE IT & AS MORE SKIN THERAPISTS EMBRACE IT IN OTHER CLINICS IT WILL TAKE THE BEAUTY INDUSTRY BY STORM.” KATIE PRYOR

Katie Pryor

HOW IMPORTANT IS ONGOING TRAINING & SUPPORT IN PERFECTING THE SKILL OF DERMAPLANEPRO AUSTRALIA?

We consider it critical in maintaining standards and not picking up bad habits. The DermaplanePRO Australia technique is specific, as are using the right tools and support products to minimize cuts and abrasions or skin sensitivity, while increasing effectiveness of the treatment. In saying that the system also works very well with other professional ranges & their peels & also our equipment especially LED therapy so having ongoing coaching & mentoring in how best to incorporate it with other services your salon offers, ensures continued success.

WHERE DO YOU SEE THE FUTURE OF DERMAPLANING EVOLVING?

As it has in my clinic, we are incorporating dermaplaning in just about every skin treatment as the exfoliation phase. Clients love it & as more skin therapists embrace it in other clinics it will take the beauty industry by storm. It is also a very costeffective treatment to perform without the huge outlays for equipment so it is ideal for new salons starting up. Minimal outlay, fantastic results without downtime & a treatment that has a higher value than just your “regular” facial. I am looking forward to where the beauty industry is taking us in the way that we can charge more for our treatments because clients are happy to pay more for the results they can see. It gives us more worth & credibility as therapists.

WHAT WOULD YOU SAY TO THERAPISTS OR SALON OWNERS THAT ARE INTERESTED IN DERMAPLANING AS A SERVICE BUT INTIMIDATED BY THE EQUIPMENT INVOLVED? There is no need to be intimidated, there is actually less likelihood of damage to the skin than with chemical peels & laser. Of course it is important to have a good knowledge of the skin which is why we only train those with qualifications of Diploma in Beauty Therapy or higher. With thorough training of the technique & ongoing support we are here to help you in your DermaplanePRO Australia journey.

By training with a reputable brand like DermaplanePRO Australia you can be assured you will be a part of a great supportive network of Skin Therapists & also following protocols that maintain the integrity of the Dermaplaning process. For more information on Dermaplaning including Orders, Training & Support contact DermalplanePro Australia on www.dermaplanepro.com.au, E: dermaplaneproaus@outlook.com P: (02) 6166 2265

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PROFILE SUCCESS ON THE OUTSIDE BEGINS WITH

SUCCESS ON THE INSIDE

Beauty Melbourne was over in a flash. What a great experience! One of the highlights for us was the Spectrum presentation about growing a profitable clinic, which was the buzz of the show. We got great feedback from exhibitors, beauty clinic owners and guests of the show. It turns out everyone found the info really useful so we want to share some of the key takeaways and action items so you can implement them into your beauty business. As an industry we are lucky to have suppliers like Spectrum that partner with you and help grow your business.

5 TOP TIPS FOR GROWING A PROFITABLE CLINIC

• Innovation is our lifeblood – New service ideas, concepts, inspire and create interest • Improve is to change, to be perfect is to change often • Success on the outside begins with success on the inside • If you don’t look good, we don’t look good – Make sure your client knows your Why • We buy with emotion and justify with logic – Key skills

Spectrum help businesses implement ALL 5 of these top tips in their exclusive, client only, online portal, The Spectrum Success Academy. But here, for FREE with no obligation are two tips explained and the action points you can use right now! Remember if you want further information contact Spectrum Science & Beauty. If we don’t innovative we are going backwards. Even small things can make a huge difference to your business and to your customers. Here are three things you can action into your business today: • Challenge the team each week for just 1x new idea each that will excite & inspire existing clients & attract new ones – stakeholder engagement will encourage adoption & the BIC execution of those ideas • Introduce a new service or combined therapy treatment to your menu based on a new market such as hair loss/male pattern baldness • Look at what’s not being offered by the competitors or existing market (e.g., non 44

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injectable wrinkle correction or non invasive anti age treatments There is a famous quote “CFO says what happens if we invest in people & they leave us?” and the ”CEO says what happens if we don’t & they stay”. The most successful beauty clinics invest in developing their teams and this in turns allows them to attract the best talent to develop their business. To build your team and allow your team to build your business action the following tips into your business: • Upskill your team - broaden staff capability by training on new modalities that they ordinarily do not practice. Develop a Work Development Plan (WDP) • Introduce business building training plus sales & marketing training that really focuses on driving customer service, loyalty & developing staff towards incredible productivity • Introduce staff ambassadors or key owners of certain areas within the business – encourage a sense of responsibility & accountability outside of just the day to day work regime Spectrum is always very excited to share even more knowledge through the Spectrum Success Academy. It allows beauty clinics

to build the foundations of their business including: marketing, sales, operations, business tips, customer experience and more (and is accessible 24/7). It’s about learning from those who have walked the path before you and created strategies and tools that work. We have seen nothing like to in the beauty industry.

SPECTRUM SCIENCE & BEAUTY

Spectrum Science & Beauty are a developer and full support supplier of IPL Machines, laser and light based aesthetic devices, beauty equipment and skincare. Spectrums products include IPL Machines, LED Light Therapy Devices, Hair Removal Lasers, Hydrodermabrasion Machines, Micro-Needling Pens, Tattoo Removal Lasers, Skin Tone Sensors, Fractional RF for Anti-Aging, Laser Technologies, Professional and Home Skincare, and BeautyPay Payment Solution. If you want to find out how Spectrum can support your beauty clinic contact the team. Spectrum Science & Beauty 1300 766 198 sales@spectrumsciencebeauty.com.au www.spectrumsciencebeauty.com.au


SKYROCKET YOUR CLINICS PROFIT INCREASE YOUR CUSTOMER BASE CHARGE MORE FOR YOUR SERVICES Purchase your equipment and skincare from spectrum and receive FREE access to the Spectrum Success Academy *Terms and conditions apply.

WE HAVE WORLD CLASS EQUIPMENT AND SKINCARE FOR EVERYONE - NO MATTER WHAT YOUR BUDGET OR SIZE You may think your clinic is too small, or our class leading equipment and skincare are out of your budget. But you’ll be pleasantly surprised to know we have a solution for everyone. We have products in a range of different sizes and functionality that are priced competitively. From IPL Machines, Tattoo Removal, Laser Hair Removal, Fractional RF, LED Light Therapy, Body Contouring, Professional Skincare through to Hydrodermabrasion machines, we have a solution and support for you.

HOW MUCH WOULD YOUR BEAUTY CLINIC GROW IF YOU HAD ALL THE TOOLS, TRAINING & SUPPORT THAT YOUR BUSINESS NEEDS? Sales and Marketing Training Business Building Training Training by Experts Easy to Implement

As a Spectrum customer you get class leading equipment, skincare, training based on the latest clinical research/proven methods, high quality clinical support, and unparalleled service support. We are also here to partner in growing your business with access to the Spectrum Success Academy. It’s about learning from those who have walked the path before you and using their strategies and tools that work. There is nothing like it in the beauty industry and we can’t wait for you to see it.

Call 1300 766 198 Today! Visit the Spectrum website today www.spectrumsciencebeauty.com.au


The next evolution in Chemical Peeling Post Micro Needling Treatments 2 Peels For Specialised Solutions

ÜBER \ˈü-bər, ˈᵫ-bər \ 1. 2. 3. 4. 5.

Above all All in one solution Next evolution Future generation Dp Dermaceuticals ÜBER PRO & MD peels

An innovation in chemical peeling, Dp Dermaceuticals presents ÜBER – the world’s first anabolic meso-peel with patented peel-mulsionTM technology. Expertly engineered for immediate application following micro-needling procedures, peel-mulsionTM ingenuity suspends water and oil soluble actives to unlock their most potent potential. The biphasic solutions deliver effortless absorption and activation without de-greasing the skin. With buffered depth control, the ÜBER system ensures the ultimate in fractional regeneration and predictable procedural outcome. With 2 specialised peeling products, they may be used individually or in combination to enhance micro-needling treatments. Procedural versatility enables superior focus to treat rhytids, dyschromia, acne and all forms of atrophic scars. A Pharmacological Innovation The bioavailability of hydrophilic agents reduces in effect due to the skin’s waterin-oil acid mantle. Limited absorption deactivates chemical potential and subsequent results. Whilst traditional prepeel prep such as de-greasing the skin have tried to increase ingredient delivery, follicular lipids block deeper penetration. Only the ÜBER peeling system combines dimethyl isosorbide, an emulsifying carrier to precisely blend hydrophilic actives into an oil soluble emulsion. This peel-mulsionTM technology offers a pharmacological innovation to unlock and maximise the potential of each active element. A buffering compound including a b-lipoxy acid encapsulates the peeling actives to promote dosed release. This capsule effect manipulates molecular weight and decreases viscosity for predictable and safe administration. The poly-active formulae turn ‘on’ the skin’s switch without aggressive percentages or unnecessary patient downtime. Dermapen micro-needling physically facilitates effective absorption to anabolically deposit and active ingredient actives - this fractional delivery system leaves the epidermis in-tact. With a self-neutralising effect, downtime and discomfort are significantly reduced or removed.

• ÜBER PRO

Containing mandelic, lactic, pyruvic, ferulic and kojic acids, the peel-mulsionTM formula is fortified with potent retinaldehyde, copper peptides, niacinamide and hyaluronic acid. Characterised by a vibrant yellow hue, the jelly consistency delivers controlled application for superficial penetration. With re-texturising, tyrosinase-inhibiting and keratolytic properties, ÜBER PRO is suitable for post-needling application that treats and targets: · Aged complexions · Dyschromia · Hyperpigmentation · Melasma · Milia · Acne Stages 1-3 Simply apply with a brush or gauze following a Dermapen procedure. Activate for 30 seconds to 3 minutes. • ÜBER MD A revolutionary innovation blends b-lipoxy with trichloroacetic acids. Retinaldehyde, pyruvic and salicylic acids further enhance predictable, medium-depth delivery and release. The peelmulsionTM formula creates micromeso delivery to ingeniously fill and regenerate atrophied tissue. Auto-frosting reliably denatures cellular protein for single-application reliability. An immediate self-neutralising effect delivers the ultimate in procedural control. ÜBER Stick administration removes the risk of collateral damage. ÜBER MD is suitable for post-needling application to treat and target: · Deep rhytids · Post-acne rolling, boxcar and ice pick scars · Atrophic striae · Dilated pores Simply apply with an ÜBER Stick following a Dermapen procedure. This unique application ensures the ultimate in localised precision. ÜBER PRO & MD: bio-chemical warfare against imperfections.

Safety ÜBER peeling system may be applied to most skin types and ethnicities. Patients should prepare and maintain their skin daily with Dp Dermaceuticals. visit: www.DermapenWorld.com or Contact an Authorised DermapenWorld Distributor


Introducing ĂœBER

ĂœBER Peels may assist in treating Fine lines & wrinkles

Hormonally imbalanced

Sun damaged/aged

Uneven texture

Deep lines/advanced ageing

Scar revision

Acne

Striae

Pigmentation

Dull skin

visit: www.DermapenWorld.com or Contact an Authorised DermapenWorld Distributor

Recommended and Approved post Dermapen treatment peels


TANNING

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BABY, IT’S BRONZED OUTSIDE! Tanning can be a very lucrative area of a salon business, but what happens during the cooler months? Melanie Corlis, from Bronzalicious Neutral Bay, tans 365 days a year & shares her secrets to growing a success tanning business, especially during winter.

“PROMOTE WARM HEATED TAN ROOMS, AND OFFER/MARKET RAPID TANS TO GET IT ON AND OFF IN THE SHORTEST AMOUNT OF TIME POSSIBLE.” MELANIE CORLIS

WHAT SETS BRONZALICIOUS APART FROM OTHER BEAUTY SALONS?

We specialise in tanning, seeing over 20,000 clients annually in spray tanning services alone. Most salons offer a light, medium and dark option - tanning is often seen as a small add on service, rather than a core menu item. Tanning is the core of our business, so we created a custom tanning system with over 64 different tanning outcomes, fully tailored to a client’s Fitzpatrick skin type, preferred wash off time, and desired result.

WHY DID YOU CHOOSE TO SPECIALISE IN TANNING?

After getting a skin cancer on my breast as a late teenager, it gave me a huge wake up call about sun safety, and really opened my eyes to what other tanning options were out there. I had spent much of my late teenage years sun baking and using solariums to achieve a tan – (hard work as a fitzpatrick skin #2!). When I found spray tanning in 2001, I knew this new safer solution for tanning would be life changing. I wanted to give other women the confidence of tanned skin without the risks of the sun, so that’s how the journey started and Bronzalicious was born.

WHAT CHANGES HAVE YOU SEEN TO THE TANNING MARKET SINCE YOU’VE BEEN IN BUSINESS? In 2003 when I started out, people would be embarrassed and lie to their friends and family about getting a spray tan they would pass it off as a real sun-tan. Now, it’s so cool and modern to get a fake tan, real sun-baking/tanning is the embarrassing option and often frowned upon. The tanning market has absolutely exploded- these days we have rapid tans - which you can wash & wear in 1-2hrs, organic tans, fitness tans that don’t budge, literally every option you could think of.

HOW IMPORTANT IS RETAIL FOR A SUCCESSFUL TANNING BUSINESS?

Very. Home care tan products add another layer to profitability and don’t take away from professional services. Great add ons include: Tan extender creams - to prolong a spray tan, tan remover mitts & tan applicator mitts, and tan mousses, creams 48

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or spray tans that clients can do at home when they can’t get in to see us.

WHAT ARE YOU TOP 3 TIPS FOR A LONG LASTING PROFESSIONAL TANNING SERVICE?

1. Preparation is key. Spray tans are airbrushed on ( rather than rubbed in ) so the surface texture of the skin and presence of moisturisers or oils makes a huge difference to the end result and longevity of the tan. Don’t use moisturising or oily body washes prior to coming in i.e. Dove soap & body washes, Palmolive’s, goat’s milk soap, oils, exfoliators that have oils in themthey all add a layer that makes it hard for DHA to penetrate through easily. If in doubt, use water and a mitt only before having a professional spray, and or do your exfoliation process the day before. 2. Moisturise after your first shower post tan, it’s the key to slowing the skins natural exfoliation process. The more you do at the beginning of the tan, the longer you will get out of it. If you really want to extend the life of a spray tan, use an extender moisturiser once a day (it has DHA in it) to top your tan up. 3. Limit baths/ or extended periods in the water if you want your tan to last a long time. If you are swimming, just get in and out rather than staying in the water. Avoid chlorine or spas as tans come off very fast in these highly chlorinated environments.

WHAT STRATEGIES DO YOU IMPLEMENT TO KEEP TANNING SERVICES UP DURING THE WINTER SEASON WHEN TANNING ISN’T NORMALLY AS POPULAR? So mean options to market tanning over the winter months, and keep your salons

busy and revenue coming in with tanning services. Winter is the peak time for European holidays, as well as charity balls and often school formals. These are great opportunities to market to clients re tanning. i.e. “Tan up before you Turn up on your next holiday” It’s also the time when everyone often feels BLAH, and a tan is an instant fix to feeling BLAH. Take off 5KG’s in 15 minutes with a tan. It’s important to keep tans on the lighter end and more realistic over the winter months (unless clients are heading away on holidays and want a deep dark tan). If you want a great winter tanning market each year- increasing your tanning numbers in the Summer months is obviously key once you have a large pool of tanning clients keeping them coming over winter is not as hard as it seems. The key is to offer great deals at the end of summer to keep those clients on board. We always run a 3 month unlimited tan pass over winter (at $200 off the normal summer time price) and/or combo deals to keep clients engaged with us.

WHAT ADVICE WOULD YOU HAVE FOR SALON OWNERS WANTING TO GROW THEIR TANNING SALES & TANNING RETAIL DURING THE COOLER MONTHS? Tie tanning to other services- facials can be finished with a tan, as can body scrubs (as long as they aren’t oily), or after a lash lift service, offer it as an upgrade option to other treatments when clients are booking, for a slightly reduced price. Promote warm heated tan rooms, and offer/ market rapid tans to get it on and off in the shortest amount of time possible.

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WAXING

INKED & WAXED By Michele Hetherington

In the past Tattoos in Australia were just for the young and the rebellious. These days you’d have to live under a rock not to notice an increasing number of ‘inked’ Australians and a vibrant growing community of tattoo artists (and tattoo removal clinics). Australia is experiencing a growth in the proportion of the nation becoming ‘inked’, with 20% of Australians in 2018 admitting they have a tattoo. This growth has been particularly evident among women, with the proportion of Australian women with a tattoo now exceeding that of men (21% of women have a tattoo compared to 19% of men). The global tattoo industry revenue is estimated at over 50 billion dollars annually and growing with double digits. In many cultures, the practice of tattooing the skin is an extension of ancient rituals or traditional aesthetics. People get tattoos for different reasons, it could be to express individuality, a cultural or tribal tattoo that shows as a mark of affiliation, a memory of a loved one, or simply an artwork adorned on the body. Making the choice to wax your tattooed skin may seem like a bad idea at first, but honestly it isn’t. Waxing occurs by removing hair from the root, and exfoliating (or removing) the top layer of the skin known as the epidermis. As tattoos exist in our second layer of skin, the dermis, waxing doesn’t really affect the look of your ink, if that tattoo is completely healed.

Waxing involves the removal of hair at different stages of growth, in the anagen stage the root of each hair extends down into the dermis and sometimes a short distance into the hypodermis. It is therefore recommended to wait approximately 3 months for the healing process to be complete before waxing over a tattoo.

WAXING PRE-TATTOO

TATTOO REJUVENATION WAXING

The skin is the canvas for the tattoo artist and waxing the area a few days prior in preparation for your tattoo will make it easier for the tattoo artist to work. Including this service to your salon menu is a great way to get new clients, you may have a local tattoo studio that is interested in cross promoting.

WAXING POST TATTOO

Tattoo application uses a mechanised needle to puncture the skin and inject ink into the dermis or second layer of skin just below the epidermis, it is important that the skin is fully healed before you resume waxing over the tattoo. The top layers of the epidermis will heal within to 2 to 3 weeks after a tattoo, though it can take up to 3 months for the final stage of wound healing to be complete in the dermis. 50

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Most of our skin is covered in hair and although it may be short, fine and lightly pigmented it can still hide the vibrant colours or intricate detail of a tattoo. Tattoo artists recommend light exfoliation and hydration to keep the skin healthy and the tattoo vibrant. This is what waxing offers. Ensure you choose a high quality wax and after wax products to ensure the perfect combination. Because of the gentle exfoliation and hydration, the tattoo will have brighter colour definition. Andrew Hopgood, who specialises in body modification and tattoo removal from New Zealand’s Award Winning Sinatra’s Custom Tattoo’s said, “I wax my legs, as do a lot of others (I know with tattoos) in summer or before a show and sometimes might do my arms. My legs are all dot work, so it stands out a hell of a lot better (and) makes them more vibrant.”

WAXING OVER A TATTOO

Waxing over a tattoo is no different to a regular waxing treatment. Some clients want to wax the hair to show off their tattoo, while others want to wax the actual tattoo. Be sure to check for contraindications, select a hot/hard for sensitive and delicate areas, or strip/soft wax for larger areas. Advise your client on correct aftercare and recommend the appropriate Jax Wax Australia After Wax Body Lotion to be used at home to maintain skin hydration and barrier protection. Consider a lotion enriched with organic ingredients for extra hydration and skin protection.

PROTECTING THE TATTOO

UV exposure will damage the look of any tattoo. A physical broad-spectrum sunscreen SPF 30 is recommended to protect the tattoo against fading, ingredients such as zinc oxide and titanium dioxide are natural compounds that sit on the surface of the skin. They absorb and deflect sunlight so that UV radiation doesn’t penetrate the epidermis, this protection will ensure that your tattoo remains bright and intact. Special thank you to Andrew Hopgood. www.jjaxwaxaustralia.com


W E N

Wax Pro

1000

P RO F E SSI O N A L

INCLUDES

1Litre INSERT

1Litre

Wax Heater • High performance heating system • Variable temperature control • Suitable for all wax types

Hi Lift Professional Products

• Easy fit drip ring – easy clean • Includes 1litre insert

hi_lift_professional

(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia


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EVENTS

BEAUTY MELBOURNE

Wrap UP

Beauty Melbourne, Victoria’s premiere professional trade show for the beauty industry has wrapped with a bang. Held at the Melbourne Convention and Exhibition Centre (MCEC) on Saturday 23 and Sunday 24 March, thousands of visitors were welcomed to a fantastic weekend of shopping, networking and leading education. “It’s been an incredible weekend at Beauty Melbourne! It’s fantastic to see our visitors and exhibitors connect under one roof and we’re thrilled with the new and improved experience we’ve delivered this year. The education sessions under the new All-Access Education Pass have exceeded expectations and it’s brilliant to hear feedback that people are feeling motivated and excited about their profession, and all the possibilities for what they can achieve in the year ahead. The team has worked hard to ensure this weekend delivered everything and more for our customers, and we’re thrilled to see it wrap up so successfully”, said Cory Watson, Event Director for Beauty Melbourne. A world-class line-up of industry experts led education sessions on the latest beauty trends for professionals with topics like the clean beauty movement, lash techniques, brow henna, the gut’s influence on skin conditions, the hottest makeup techniques, and microblading. Business sessions also 52

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proved popular, with sessions on effective marketing strategies, team training skills, and mindset strategies available for visitors wanting to elevate their businesses. There was plenty of live-action for visitors to experience on the show floor, with free presentations and demonstrations on the Beauty LIVE Stage on topics in Anti-Ageing and Makeup & Grooming. Makeup artist to Hollywood’s A-list, Tanya Guccione was delighted to lead her sixth session at Beauty Melbourne that forecasted upcoming trends in the makeup world and demonstrated looks hot off the runway. “I love coming to Beauty Melbourne every year because you get to see what’s trending, there’s free education, and you get to see the people that you know and love who are working in the industry. It’s an opportunity to learn from and meet real working makeup artists and real professionals who are making waves in the industry. I always take away learnings at Beauty Melbourne and it’s amazing to meet so many like-minded people and form long-lasting relationships”, she said.


More than 100 exhibitors offered their innovations in beauty on the show floor for visitors to explore, with offerings like the Global Beauty Group’s MediLUX LED device. “Having launched so many new devices into our range and being able to have feedback from our clients in a one-on-one setting here at Beauty Melbourne is so important to us. A range of different clients have been able to engage with our technology and all our new devices at once and it’s been really valuable and rewarding for us”, said Eliza Murray, Manager of Marketing and Design at the Global Beauty Group. The Proudly Natural and Proudly Australian initiatives returned to Beauty Melbourne, highlighting brands and products on the show floor that were Australian made, cruelty free or free of nasty chemicals. The beauty industry is shifting towards supporting local businesses and choosing products with natural ingredients, making this a successful initiative supported by the Victorian beauty industry. Making a welcome return in 2019 to Beauty Melbourne, the Skincare Sanctuary displayed innovations from professional skincare providers like Dermalogica, Clinical Pro, Murad, PAYOT, and Pevonia. “The experience has been great,

there’s an awesome vibe and it’s been a really high energy day today which is fantastic. The education theatre has been a highlight for us, there’s a really high quality of presenters who have provided lots of industry insights on ingredients and technology which is really important to us at Dermalogica”, said Sarah Harman, Trade Marketing Manager at Dermalogica. The Advice Hub was a great addition to the Beauty Melbourne program. Offering visitors free, confidential one-on-one support from qualified professionals on a wide range of topics including salon insurance, tax, bookkeeping, and workplace relations, it was utilised by many visitors who were able to walk away having gained guidance and expert advice on what can be tricky topics. A family violence training initiative by EDVOS was an important program at beauty Melbourne. Teaching salon professionals to “Recognise Respond and Refer” (also known as the HaiR3R’s), the interactive workshop gave attendees the tools and knowledge on what to do and say if faced with clients in need of further support. Beauty Melbourne will take place in 2020 from Saturday 28 to Sunday 29 March at the MCEC.

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EVENTS

COSMOPROF BOLOGNA 2019

Beauty Biz Industry Insider, Karla McDiarrmid, from Macquarie Medi Spa, took us along on her very first Cosmoprof Adventure in Bologna, Italy. COME ONE, COME ALL…

it’s definitely a must-see

This expo has been on my radar for many, many years, but as it’s held in March, between two peak times Valentine’s Day & Mother’s Day, it is not the ideal time for me to take leave. However this year I made the exception and travelled to Italy for my very first Cosmoprof.

Comparing this expo to the U.S & Hong Kong Cosmoprof’s - it is different in many ways but also similar. Many suppliers do cross over but also each location seems to specialise & have more exhibitors reflecting the trends from their region more. In Bologna, I noticed a lot more professional skincare brands & lots of spa body treatments (lots of bare bodies having cellulite treatments etc). Body equipment was also very prominent & very good quality spa tables - most are so expensive you can only dream about having them. I even saw Solariums, which I hadn’t seen for a very long time.

Cosmoprof Bologna is HUGE! You’ll definitely get lost. Over 20 hall areas & external marquees as well as educational rooms & areas showcasing the latest product innovations & awards finalists. This expo combines skin, spa, hair, makeup, cosmetic tattooing, perfumery, nails, education all into one. Cosmoprof has entire halls dedicated to manufacturing your own skincare & makeup as well as all of your packaging requirements. If you’ve ever dreamed of creating your own range 54

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At Cosmoprof itself the language barrier was not an issue, as most people can speak English. The Expo is cash only, but most stands


don’t sell direct. Food at the Expo is very expensive & there was not enough food stands which meant long take some snacks and water. Accommodation I had booked 6+ months ahead. To stay next to the expo was very expensive, but the taxi situation & car parking on this particular week in Bologna was a nightmare. I’m glad we were grateful to be staying next door at the Novotel in walking distance as traffic did not move in peak expo hours.

EDUCATION.

I undertook a variety of seminars in the ‘Cosmo Trends’ area such as ‘Bespoke Beauty is the Future’, ‘Leading Spa Trends for the Future’ & ‘Tips for a Successful Spa’.

THE BIGGEST TRENDS I SAW BEING TALKED ABOUT IS: The Experience - Scents & Sounds. These often cost minimal but make a huge difference to the guest’s experience.

Virtual Reality Experiences - this is an area we will see grow tremendously in the next few years. Masculism - beauty has no gender- it’s now the norm for men to wear makeup, so make sure you are promoting men’s skin treatments & makeup. Anti Anxiety - I heard speakers share that we will continue to see more product formulations for anti-anxiety, but also the experience with scent and sounds / virtual reality will all link together, so we have to remember it’s all about the experience. Men links to this topic too, as more men are having treatments & buying products to help make them feel better also, when surveyed men prefer to use a ‘men’s specific range’ Skin Defence Warriors & Anti-pollution Ingredients - many skin care companies have been incorporating these ingredients for several years now. This will only continue to develop and grow.

Intimate Care - not stopping at just our faces. Check with your current skincare companies if your skin care can be used on all areas of the body. We will start seeing more brands specifically targeting the intimate areas. Sustainability - always a big topic. Our questions need to go out to our suppliers ‘What are they doing for packaging sustainability?’ Overall I am very glad I’ve ticked this Expo off my bucket list. Education is the real reason I attend Expos. I always gain new business ideas, and as a manager or owner I feel it’s important to constantly be refreshing my vision & getting new ideas to help drive my team and business forward. My business has thrived after each educational seminar I attend demonstrating the importance of education & networking in our industry. Next Expo? I’m an ambassador for Melbourne Expo, before the Sydney later in the year. Beauty Biz Year 12 Issue 2

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CHARITY

HAIR, BEAUTY AND BARBER INDUSTRIES UNITE TO RAISE MUCH NEEDED FUNDS!

Committed to finding one charity to align with, publisher of Hair Biz, Beauty Biz and Barber shop, Linda Woodhead, met with Samuel Johnson, the man behind the charity Love your Sister in late 2017. Mocha Publishing aligned with LoveYourSister for 2018 as an official affiliate fundraiser enlisting their incredible network of hair salons, beauty salons, spas and barbershops to help raise money for research. Jenni Tarrant trekking through Mongolia

Urban Chic

Royals hair

The Australian Hairdressing Council officially supported this initiative as well and recommended to hair salons that the preferred annual recipient of their Pyjama Day/month fundraising would be Love Your Sister in May 2018.

IN 2018 81 SALONS JOINED TOGETHER TO RAISE:-

$43,030.80 WHAT IS LOVE YOUR SISTER?

It all started with the most absurd dare you could imagine. Connie Johnson, young mum of two, was told that she was terminal with breast cancer and to arrange her affairs. Instead, she sent her brother, actor Samuel Johnson (best known as the guy who played ‘Molly’), to ride around the entire country on a unicycle to personally remind every young mum in the land to check their boobs. Love Your Sister was born. Samuel kept his promise. After 364 days, over 1000 media calls, 450 community fundraisers and 40 school visits, Samuel finally returned to Federation Square and Connie’s waiting arms. And the scientists at the Garvan Research Foundation found themselves $1.4M richer. While Samuel’s insane uni-cycling adventure is done, Love Your Sister is not. Not while there’s still no cure. Not after Samuel promised the 380,000-strong LYS Village that he would up the fundraising goal to TEN million dollars. There is now a new Breast Cancer Lab at Garvan, headed by the Connie Johnson Fellow, Professor Elgene Lim. This costs about 20K per month to operate. Any further monies are directed into general 56

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Chroma Hair Studio Salon to Salon fundraising walk

cancer research, including rare cancers. Cancer is cancer and whilst Love Your Sister started as a breast cancer advocacy group, they are now a village that fights all cancers.

IN MEMORY OF CONNIE

Connie Johnson loved her PJ’s and socks and her nick name has always been Connie Cottonsocks to her well know brother, Samuel Johnson, who was known to her as Sammy Seal! With this in mind, May was perfect timing being that LYS will be releasing CJ’s (Connie Johnson’s) PJ’s at this time. A fundraising page was set-up as an affiliate page to the official LYS page for the entire annual activity so that all donations through-out the year would go directly to LYS and not be held by Mocha or any other third party. Hair and Beauty salons were encouraged to raise money for the whole month of May, culminating in Pyjama Day on Saturday 26th May. On this day many staff wore Pyjamas to work and raised much needed funds. Some salons chose other times of the year for their activity and others made the month of May a full dress up month! Mocha Publishing also promoted the initiative throughout the year at various events including the AHIA’s ABIA and hair Biz Forum. With a first year of raising over $43,000 the goal for 2019 is $100,000 with more and more salons pledging their support. “Whether salons raise just a few hundred dollars or a few thousand, it all helps, and I have been so humbled and honoured to be involved in this initiative”, said Linda Woodhead. “Sam was so

happy when I called him to give him our final results and has committed to helping us in anyway he can in 2019 to hit our new goal!” Special thanks to Jenni Tarrant, Bond Hair Religion, who nominated LYS as one of the recipient charities from her Trek across Mongolia and donated $6074, Chroma Hair Studio who spend the month of September raising money including a walk from salon to salon across the Story Bridge in Brisbane and who donated $2364, The Royals Hair group who collectively donated $3300 from their 3 salons, Stevie C Hair who raised $3227, Sandy Chong, CEO of the AHC who not only assisted Mocha by encouraging AHC salons to jump on board but also raising $3527 through her salon Suki and all of the other salons who dressed up, baked cakes, and generally had fun while supporting this worthy cause! 2019 will see more salons join the fundraising efforts in the hope for the $100,000 goal to be met with a HUGE expected increasein beauty salons and spas joining in on the fun. Stay tuned for some special announcements soon with Pyjama Day coming in 2019 in July.

“ON BEHALF OF LYS, SAMUEL AND CONNIE JOHNSON, THANK YOU FOR YOUR SUPPORT!”

LINDA WOODHEAD


SHOP Beauty Mother’s Day Edition

Skincare & gifts that will make Mum glow on her special day, and beyond.

CINDY RECLINING SALON CHAIR BY COMFORTEL

Well recognised for its soft, curved lines and stunning profile, this salon chair is great for applying makeup or defining the ‘on point’ brow, the leather look upholstery and brushed aluminium base combination creates an impressive profile that will add to your ‘ultra-modern chic’ salon interior. To get the Boho Beauty look, start with a neutral backdrop and combine an earthy colour pallet and natural textures that ignites the senses and creates a laid back style that’s earthen luxury. www.comfortel.com.au

EPI NOUVELLE+ NATURELLE FACIAL MASK BY DERMA AESTHETICS

Containing no preservatives and no nasties, this mask has been formulated in Germany with the principles of Corneotherapy in mind. epi nouvelle+ naturelle, is suitable for all skin types and conditions. It’s also suitable for people with perioral dermatitis, acne, allergic skin reactions and sunburn. epi nouvelle+ naturelle can be applied directly to the skin after microneedling, peels, microdermabrasion, laser, IPL, skin resurfacing treatments and anti-wrinkle injections. www.dermaviduals.com.au

VITIS VINIFERA REJUVENATING ESSENCE BY ENBACCI

Responsible for protecting, maintaining and regenerating the epidermal barrier, the Vitis Vinifera Rejuvenating Essence contains phenolic compounds such as anthocyanins, proanthocyanidins, and antioxidants, which are 20 times more effective than vitamin C, and 50 times more effective than vitamin E. Combined with proven botanicals the essence offers an instant dose of nourishment and serves to stabilise collagen, reduce redness and inflammation, even skin tone, combat acne and reflect harmful ultraviolet light. www.enbacci.com

CLINIPREPBY DP DERMACEUTICALS

CliniPrep from is a ground-breaking technology which brings significant benefits over existing medical skin disinfectants and pre-procedure cleansers. Ultimate skin disinfection, Complete skin compatibility, Optimal hygiene, and patient safety. Provides ideal conditions for rapid skin recovery. Using the latest hypochlorous technology, CliniPrep by Dp Dermaceuticals is the latest protocol for Dermapen and many more rejuvenation treatments. www.dermapenworld.com

ABC SERUM SET BY ULTRACEUTICALS

Spoil your mum (or yourself) this Mother’s Day with the ABC Super Serums set presented in a luxe designed nude clutch, lined with midnight blue satin and gold zipper detail. Each limited-edition pack contains an Ultra A Skin Perfecting serum to help refine and smooth the skin, a Ultra B2 Hydrating Serum to restore vital moisture and hydration and a Ultra C Firming Serum to visibly firm and smooth. This set packages up the essential super serums your skin needs to help it look its best at every age. www.ultraceuticals.com

EYE COMPOST BY ECO BY SONIA DRIVER (ECO TAN)

This supercharged luxe eye cream EYE COMPOST packs a punch, is as blue as the ocean and has a habit of turning the darkest of circles into smooth shining beacons of light! Made with Only Certified Organic and natural ingredients EYE COMPOST is literally brimming with Vitamin C and active botanicals from Kakadu Plum and Spirulina to brighten, plump and help reduce the appearance of dark circles and fine lines and wrinkles. Eye Compost also features a Jade Stone applicator for added skin benefits. www.ecotan.com.au

PROFESSIONAL SICILIAN BERRY XXX STRIP WAX BY HI LIFT

Formulated to make waxing as painless as possible, removing the shortest of hairs, leaving the skin perfectly clean and silkysmooth. Available from leading wholesalers Australia wide. Contact M&U Imports 03 9555 1533

PRISMA PROTECT SPF15 BY DERMALOGICA NEW

Dermalogica’s NEW Prisma Protect SPF15 is a master multi-tasker. Its advanced formula does more than simply defend the skin against UV light. It actually uses it to the skin’s advantage – light-activated intelligent drone technology converts visible light into increased skin luminosity for a truly natural glow. Meanwhile, breakthrough antioxidant technology helps protect the skin against free radicals and pollution – and advanced moisture magnets deliver all-day hydration for smooth, radiant skin. www.dermalogica.com.au


Restores vital D.E.J RANGE BY REVISION

The new D.E.J range features NEW Prebiotic skin Innovation, Alpha-Glucan Oligosaccharide, which works by providing the necessary nutrients to the skin’s micro-organisms, that helps diversify and balance the natural Skin Microbiome. The new DEJ range comprises of 3 products: DEJ Eye Cream, DEJ Day Cream and DEJ Night Cream. www.revisionskincare.com

NEW NATUROPATHIC SKINCARE RANGE BY CLEMENTS ORGANICS

Clémence Organics was created by Naturopath, Bridget Carmady (BNat, BHSc Hons), in 2016 whose experience in clinical practice and university research, as well as her own personal health journey, led her to formulating functional skin care made from 100% natural and organic ingredients. All Clémence Organics products are based on naturopathic formulations, designed to support the health of the skin and stimulate the body’s innate healing response. www.clemenceorganics.com

AHA/BHA SKIN PREP SOLUTION BY DERMAPLANE PRO

This gentle anti-inflammatory, antioxidant and anti-microbial solution gently preps clients skin for exfoliation with the perfect blend of lactic and salicylic acids, herbal hydrosol witch hazel, yuzu & honeysuckle. It loosens and releases impurities and excess oil. Skin remains hydrated, but is surface dry for microdermabrasion or derma-file. www.dermaplanepro.com

5 Masks $18.95 O f o x o B The Aquarius Beauty Bed features an electric height adjustment conveniently operated by a hand control. The quiet motor effortlessly raises and lowers the table. The solid steel frame ensures stability with the wwWithw.DermaplanePro.c added bonus of a manual back and leg adjustment, which can be easily converted into a chair position.

AQUARIUS BEAUTY BED IN BLACK BY COMFORTEL

the option of removable flexible armrests, this beauty bed offers incomparable quality and value for beauty treatments, massage and clinic practitioners. www.comfortel.com.au

AGELESS STEM CELL AND PEPTIDE MASK BY DERMAPLANE PRO

Ageless Stem Cell & Peptide Mask contains soothing, hydrating and DNA repair properties which provides quick healing after laser, micro-needling, chemical peels and microdermabrasion. The advanced cellulose mask with dual stage infusion increases penetration of active ingredients by over 14%. www.dermaplanepro.com

HYDR8 B5 INTENSE BY MEDIK8

Harnessing the power of Medik8’s best-selling original Hydr8 B5 Serum, this super charged formula amplifies skin’s natural hyaluronic acid levels and helps prevent its breakdown to deliver immediate and long-term hydration for all-day moisture. www.medik8.com.au

MICROBIOME MICELLAR WATER BY SKINSTITUT

Acts as a gentle makeup remover that helps promote a balanced skin microbiome. Containing minute sized surfactant molecules that collect together when placed in water to form micelles enables dirt and pollution to be gently removed from the skin whilst surface moisture levels are replenished. www.skinstitut.com

TOTAL CLEANSING CREAM BY DERMAVIDUALS

This all-over body cleanser can be used to effectively remove makeup, cleanse the body and can also be applied to the hair as a shampoo. With natural essential oils and free from allergy-causing preservatives, the cleansing cream will leave the entire body feeling soft, calm and soothed. www.dermaviduals.com.au

BOTANICAL BEAUTY GIFT SET BY IMAGE SKINCARE

Image Skincare have put together the very special Botanical Beauty Kit so you can give her (or yourself!) major glow on her special day. Ormedic Balancing Facial Cleanser 177mL, Ormedic Balancing Antioxidant Serum 30mL, Ormedic Balancing Bio-Peptide Crème (trial size), Prevention+ Daily Matte Moisturiser (trial size). www.imageskincare.com.au

3D HYALURONIC SERUM + MULTI FUNCTIONAL PEEL BY O COSMEDICS

New to O COSMEDICS and perfect for Mother’s Day, 3D Hyaluronic Serum and Multi-Functional Peel combine for the perfect base for healthy, radiant skin. Purchase 3D Hyaluronic Serum and MultiFunctional Peel and receive a set of 3 beautiful O COSMEDICS travel bags. www.ocosmedics.com


Make Up SHOP JANE IREDALE PUREGLOSS ® LIP GLOSS

Ultra-glossy never-tacky PureGloss Lip Gloss shades in sheer tints of coral and pink hydrate, condition and put the luxe on lips. Three New Shades include Blossom–hot pink, Pink Glacé–sheer cool pink with shimmer, Spiced Peach–coral www.janeiredale.com.au

REAL TECHNIQUES REBEL EDGE TRIO SET.

Real Techniques announces the release of new and unique brush collections to kick off 2019, adding to their hugely popular range of existing makeup brushes, sponges and accessories. With cropped head that puts you in control to define + blend powders your way. Includes a fine brush (for eyes), a medium cut brush (for cheek highlighter or blush) and a broad brush (for foundation or bronzer). www.realtechniques.com.au

ELLEEBANA SQUEEZE TUBE ADHESIVE.

A new spin on the best-selling lash adhesive you already know and love. The Larger 10ml Tube gives you the ability to work closer to your clients. The squeeze tube reduces the chance of air being pushed in and oxidizing the adhesive, allowing you to get more product and applications, increasing the shelf life after opening. www.eximport.com.au/elleebana

IVY PROFESSIONAL MAKE UP CHAIR

This foldable, portable, lightweight Make Up chair includes 2 x folding side tables, removable brush holder organiser and come in washable polyester fabric. www.joiken.com.au

SUGAR CRUSH MIRACLE COMPLEXION SPONGE

Just like the original, but with extra sparkle! Now available in three new colours with a touch of colours: Pink, Peach & Berry. www.realtechniques.com.au

YOUNGBLOOD ON POINT BROW DEFINING PENCIL

Fill, shape, and define for perfectly On Point brows. Vitamin E & C with skin conditioning agents deliver pigment rich colour to build and intensify brows. Specially formulated for hot-climates, this twistup pencil design delivers 10 hours of sweatproof, smudge-free and waterproof brows with a natural matte finish. Available in Blonde, Soft Brown or Dark Brown. www.youngbloodmineralcosmetics.com.au


BLOG spot

BUSINESS AND PARENTING; HOW TO MAKE IT WORK. By Elle Wilson

So, you have a business and you most likely have children or want to have children some time in the future… but how do you create the balance between being a thriving female entrepreneur, someone who loves being in business, and being a mum? It’s hard... That’s the reality and we have to accept that. To be a great mum we have to be available, present and the way that we see our children also has to shift. Why can I talk to you about these things? Because I’ve been there. I’ve done it. I’ve made mistakes, many of them, and I want to help you not to make those same mistakes. I know you want to feel present with your children, even though you want to go out and live this dream, this vision that lives on in your heart. However, this really is a right and a wrong way. First up, let’s look at guilt. Not to make you feel “bad” but because often it is trying to tell us something. When we look at guilt without fear, we can get a sense of what it is telling us. Let us not throw guilt out just yet! We can check in and see, are we out of balance, is it telling us something we can take care of differently? It’s uncommon to see guilt this way, more often than not we beat ourselves up for having it and fear it. Now, you can take action if any is necessary and guilt will quietly go away. Whether you have children now or want to in the future, there are certain things you need to get right in order for both to thrive, meaningfully. Consider honestly, the ‘real’ time that you’re spending with your children. How often are you sitting next to your children while they are playing, reading, coloring in and you’re on your iPhone or tablet looking at social media, creating posts, working on your business… Do you think that by being near them, that you are being 62

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present with them? Let me tell you something. If guilt is coming up while you’re doing this or thinking about this, it’s because you know deep down that you’re not really “with” them. In fact, how often are you thinking about your business in your mind while you are spending time with your children? Let me guess, often. This is not a stab at you or to make you feel “bad”. Remember, I’ve been there. My purpose is to make sure you live a meaningful, powerful and happy life. A child’s soul is nourished by the time a parent spends with them, and by with them, I mean completely with them. Through this, we find that the child does not feel so agitated, frustrated or closed off but instead opens completely and is much more fulfilled; happy. If guilt is coming up and in all your honesty you can see that your business, your salon, is so distracting and is causing you so much mental anxiety, then you need to sit down and see that this is a problem. It’s actually a real problem. The beauty of it is that it’s something that can be fixed! So, the next step is to really begin to understand what it means to nourish your child on a soul level. This in turn nourishes yourself and makes for a happier life, better business, But how can you do everything, right?! You want to build big things… Make lots of money… Live your dream, your passion.

The reality of it is you are the one who creates your destiny. When you bring a child into the world you are saying a very deep YES to profoundly and meaningfully taking care of another human being. You’re busy and your world is crazy and in the midst of that you have to fulfill your duty as a mother. When we feel things getting out of control in our business life, our children tend to get pushed to the back, if not physically, mentally. We don’t prioritize them. It sounds terrible, but it happens. Your entrepreneurial dreams should definitely be there, but if you put your deep relationships, both your with your partner and your children, below that they will suffer and you will suffer, internally. Be really honest with yourself. We need to have this deep level of honesty so that you cannot deny when are you with your child and when are you really not. Don’t justify or make up reasons. If you want to be happy and not riddled with guilt constantly, draining yourself, going home and feeling exhausted, getting sick, finding yourself in your negative self, then you need to know how to nourish your children’s souls and in return, nourish your own. I know you can do it. It may feel overwhelming or difficult now, but really, how can a little difficulty prevent a powerful woman of making things right?


unleash the

Goddess LED Selfie Ring light

Goddess LED Selfie Ring light

Introducing our latest and hottest Professional LED ring light, “Goddess”. What makes this ring light so unique is that it features both adjustable brightness and temperature (warmth) controls. That means no more filters needed! The easy-to-use controls allow you modify the lighting from a warm 3200K all the way to a cool 5600K, giving you the freedom to select the appropriate temperature setting for the perfect look you are aiming for. Simply rotate clockwise and you are good to go! “Goddess” features a detachable double-sided mirror (Standard and 5x Magnification). These additions give #selfie a whole new meaning! “Goddess” contains everything beauty needed to create flawless material, photos and videos.

*NOTE: phone & camera are not included

For further information or for your nearest call 02 8781 0123 or email sales@joiken.com.au

distributor


BLOG spot WHAT DO YOU STAND FOR? We need to talk about the pink elephant in the room. I’m pretty sure this will be a surprise to no one, but we seem to be deathly terrified of talking about money… specifically, asking for it in return for a service. Why is this? Lately I’ve been thinking a lot about how economic factors impact positive, long-term change (I swear I’m not talking about how to upgrade from a Prius to a Tesla), and I find myself starting the conversation now whenever I get an opportunity to chat about sustainability. So, I have two thought bubbles I want to float with you.

becomes the norm. We encourage our salon members whenever we can to adopt this model too, all in the name of building robust communities via local employment, supporting charities and those doing it tough, while striving to minimise the salon industry’s impact on the planet.

Firstly, and I’ve touched on this before – costs are part of modern life, and when we pay and receive true value, we’re contributing to the dream of a healthy economy that sees abundant employment and strong, self-sufficient communities. Your business is no good to you, your staff or your clients if it’s not making enough money to support outgoings AND improvements. Yep, improvements. Continued positive changes or maintenance that contribute to personal and community stability. It may not feel like it, but your small piece of the puzzle belongs to the big picture of a truly sustainable society.

In line with industry-standard sustainability thinking, we believe that we (the consumer) are each responsible for the ethical disposal of any waste produced by a product or service we’ve chosen to consume. Yes, manufacturers should also play a role in how they deliver their product and the range of choices we have available to us is a factor (sometimes our hands are tied!), but overall, we should all be striving to ‘do no harm’ whenever we make a materialistic choice.

Here at Sustainable Salons, our bleeding hearts sink for some of the amazing charitable organisations we come across – they offer incredible services that could have a huge impact on the community, but because the charitable fundraising model isn’t enough to continually pay for the work they do, their reach remains limited, they can’t grow and people in need of their help miss out. That’s where the term ‘social enterprise’ comes in… “a purpose-driven organisation that applies commercial strategies to maximise improvements in financial, social and environmental well-being.” (Wikipedia). Sustainable Salons is 100% for this – it’s the perfect way to action sustainability until it 64

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When it comes down to it, it’s about taking a stand and standing strong. And that comes at a cost… but to who? This is the thought bubble I really want to talk about.

At the moment, the consumer is sitting in the dark about the ‘end of life’ cost of their product choices. Mostly, they’re not contributing to this cost at all because businesses haven’t figured out how to add it to the bill like they do any other outgoing like electricity, water or labour. Or worse still, businesses haven’t even put a sustainability plan in place because they’re afraid they have to be the one to foot the bill. It’s a vicious cycle. If it was included in the budget just like rent, my guess is it might start to become just another factor in the cost of modern life. Businesses would plan for it and implement it as standard practice, consumers would understand their part it in, and the true circular economy could really kick in. And that’s exactly the principle behind the $2 Sustainable Salons Fee. The Sustainable Salons program backs the salon to make a

By Paul Frasca sustainability commitment and provides them with all the tools they need to ensure they have recycling and repurposing solutions for up to 95% of the materials used in each client’s service. Then, each time a client chooses a service at a Sustainable Salon, a small $2 Sustainable Salons Fee is applied to their final bill to contribute to these solutions. However, instead of incorporating it into the final bill as I’ve talked about so far, we’ve chosen to add it separately (a little like a surcharge that shows on a receipt) simply so our Salon Members get the chance to start the sustainability conversation. And it’s a good one, too (if we do say so ourselves!). Every year we launch a collective Footprint of the impact our network is having on the reduction of materials sent to landfill, and we’ve just released our latest figures. So far that tiny gold coin from each client has saved more than 358,000kg of materials from landfill, provided 95,000+ meals to those doing it tough in our communities, helped us collect upwards of 43,000 ponytails towards wigs for cancer and alopecia sufferers and offer purposeful work for people with a disability, and give our salon members a strong voice in their communities to fight for a better future for all. In order to one day make sustainability actions the ‘everyday’, not only do we have to have solutions that become the norm, but we have to talk about them until everyone just accepts it as standard practice… almost to the point of it being boring (like taxes, but with a glowing reputation). So try not to ignore the pink elephant… paint him green and stand him at the front desk. Pretty soon he’ll just become part of the décor. Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org!


BLOG spot CAN’T GET YOU OUT OF MY HAIR! By Will Fennell - Grooming Expert

“Have you ever put any colour in your hair”? Yes, that was the question I was asked in an interview recently, that sent horrifying memories flooding back to me. Fortunately, I remember very little of my teenage years it is now just a blur of Kylie remixes and secret crushes on the football captain. But my first hair colouring experiment I do remember vividly. It’s the reason I am now grey(ing) gracefully with not a bottle of Just For Men in sight. It was one day in early summer of 1989. I was home from school sick, I was in my room, Kylie at full volume, screeching into my hairbrush in front of the mirror (yes, my life is a cliché) when I had an epiphany: if I added a little bit of the peroxide that my mother kept in our medicine cabinet to use on cuts and grazes to my mousy-brown hair I too could have golden curls (well, waves at least) like my Kylie. I have always been from the “more is better” school of thought, so by the time I’d finished my little home hair experiment, the bottle was empty and my hair saturated. An hour later I had gone from my natural blondish brown to, not so much “Singing Budgie”, but more canary yellow. From the reflection screaming back at me from the bathroom mirror, I knew this was bad - very bad. My heart raced. What was I going to do? In less than two hours my family would be home and I would be facing the music and I assure you, I would not be “lucky, lucky, lucky”. Frantic, I rummaged through the bathroom cabinet looking for some of my mother’s hair dye. No luck. But maybe Kylie had been looking out for me after all: my desperate eyes fell upon a bottle of my mother’s fake tan. On the side of the bottle was a notice jumping out at me, which read, “May darken light hair, avoid contact or wash immediately”. I had an idea: what if I was to put the fake tan onto my hair to make it return to brown? It was the perfect solution. Two minutes later, the Le Tan was in my hair and my head wrapped in Glad Wrap the way I had seen my mother doing when she was colouring her own hair. Then I went out and lay in the sun (I had no idea that the sun did not make fake tan work, however the heat obviously increased the intensity of the colouring process) and waited patiently for my brown hair to return. Things obviously went from bad to worse! My mouse brown hair that had turned canary yellow was now a clown-ish orange! The tears began. All of this trouble, and I looked nothing like fricken Kylie, I looked like poor little orphan Annie. The thought of running

away came to mind, but where was I to go - Broadway? I knew I would have to wait and rely on my understanding mother and the unconditional love she had for her last-born “special” child to help me out of this mess. A cap is a wonderful thing; it actually bought me two extra hours before the humiliation. As I sat down to my curry meatballs my mother as usual asked me to remember my manners and remove my cap at the dinner table. I slowly pulled it down off my head. Running my hands through my waves, smoothing it down, trying to make it sit and behave less conspicuously. Slowly each member of my family stopped talking, staring at my head. My mother rarely lost for words, said nothing…mouth agape, shaking her head. Then her shrieks began. I love my mother and I will try not to let what she did influence which retirement home I leave her in, when the time comes, but she flatly refused (no matter how I begged and promised to try out for the football team) to buzz cut my flaming locks that evening and the next day, as punishment for my ludicrous behaviour, she made me go to school looking like Bozo the clown. It was possibly the longest, most ghastly day of my life, never to be forgotten. The jeering and screams of “Who’s a pretty boy” left me scarred for life, ensuring there will be no dye jobs for me, like ever! But it doesn’t matter today, I am very happy to be grey. I was grey at forty, I will be even greyer at fifty and I will go to my grave grey. I do think it’s ironic though; as I sit here writing this, there is a picture of Kylie in a magazine beside me. You know she doesn’t have a strand of “ashen” hair on her head and I look like fricken Santa Clause That lucky, lucky bitch! Beauty Biz Year 12 Issue 2

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SNOW QUEEN

HOW TO MAKE WINTER YOUR MOST PROFITABLE YET By Vanessa Main

Winter has been dubbed by many Salon Owners & Therapists as “the quiet time of year”. This doesn’t have to be the case any longer. We chat with Vanessa Main of The Loft Studio on how Salons can proactively empower themselves to change this starting today.

Dedicated to the growth of the industry, Vanessa has over 20 years experience in the beauty, spa and hotel industry and helps businesses develop and execute sustainable business strategies. Known as the “Queen of the Profit per minute” structure, and for her ability to challenge the status quo, she encourages people to think differently, define their focus and stretch their mindset. What are some of the biggest mistakes you see salon owners making during the Winter season? We see salon owners making 3 primary mistakes during the winter period:They accept that winter will be quieter for them, either because clients are travelling to Europe for the Summer or because their clients are not looking for certain services during the cooler 66

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months such as waxing, tanning and some facials because they have their bodies covered up and feel colder and more lethargic than normal. The second mistake we see is that salon owners are not as active in their business during this time - often they have staff on leave and if the salon is less busy than normal, they find it hard to really motivate themselves to take action and drive the business forward with momentum. The third mistake is lack of strategic marketing during the winter season. Sometimes this may simply be a case of them not really knowing what to focus on or how to grow their revenue during this time. In this case we often see owners default to what I call quick-fix marketing which is where they throw a cheap offer out just to get bums on beds – they seem to be chasing volume at this time when they should be more focussed

on doing more with less – making more money with less clients. What do you think drives this? Fundamentally I believe that the Beauty industry in Australia has become extremely noisy with a huge volume of different voices delivering a stack of different messages telling business owners what they need to do - the challenge with this is that every business is different and as such needs different strategies to grow – in a way I feel like the industry is becoming more generic and less bespoke. The market is super competitive now so generic offers just don’t work - business owners need to differentiate to get cut-through with the consumers. They shop differently now, they are more educated and their expectations are much higher so the same old marketing offers just don’t work anymore – consumers are on the search for truly compelling value and


they are seeking an authentic connection to the businesses and brands they spend money with. What should salons be doing instead? I recommend that they focus very heavily on profit during this time and less on revenue and client numbers. We work with hundreds of business owners and winter has become some of the biggest profit months their business has over the course of the year, but it requires smart strategies and clear focus to deliver effective implementation. Most business owners are extremely time-poor and this means that they look for the quick-fix and spend less time on planning. In order to do this well, I believe that there should be a heavy focus on your existing clients as opposed to trying to attract new clients. This keeps client acquisition costs low during this period and allows you to do more with less – essentially make more money with less clients. We’ve all had those moments where we see a quiet week and send a quick offer out to our entire database only to have 2 people reply. Can you share why it’s important to not be reactive when it comes to marketing and what salon owner should do when the appointment book becomes “gappy”? A lack of forward planning makes business owners very reactive – if they are operating on a week-to-week basis, when they see a slow week they tend to throw out a quick offer without much thought behind it and this means they are not focused on any particular client segment, they don’t put much thought into the offer itself or how they are actually going to get it out in front of clients. When your in this situation, unfortunately most people try and compete on price because it is the easiest thing to drive a reaction with consumers. But all too often in this situation we see that the actual offer doesn’t get much of a result and this is primarily because it is not targeted, specific or valuable to the client. We encourage business owners to take a much more pro-active approach and spend time being strategic with their marketing so they can futureproof the business and protect profit. There are 4 steps to follow to do this really well:1. Identify the ideal client for the offer (and this is not everyone) 2. Create an offer that solves a problem for these clients and make it Compelling value 3. Work out which channel you need to market

the offer on for maximum impact (email, sms, facebook ads, Instagram etc) 4. Do NOT discount the offer – make it impossible for the client to trace any form of discount Can you describe the concept of “going internal” when it comes to filling your appointment book during quieter times of the year? I feel that this is a completely under-used tool by a lot of business owners. Every business builds a strong database of clients over the course of their operation but fail to convert much revenue from it on a consistent basis. Clients that already buy from you regularly, have an established level of trust and appreciate the value and impact your services make on them, so they are the best people to speak to when your in a quiet time. They are the easiest client segment to grow spend with and they are the quickest purchase conversion for any business but they just need to be led. The biggest mistake we see businesses making out there is that they are not utilising their existing client database well and they are not creating a solid client journey that actually leads buying clients to spend more money with you and in return will achieve greater results with their skin or body. Leading a customer on a journey allows you and your team to have a much greater impact on their overall experience and engages the team to deliver serious solutions to your best clients problems – when you do this well people will talk, they will refer you to their friends and family and they will continue to buy from you regularly and stay loyal to you as a brand – if you don’t do this they have the opportunity to stray to other brands as they become bored, disengaged and the value of your brand starts to diminish for them. How can Therapists get involved (if at all)? Therapists can make a massive contribution to keeping clients engaged, taking them on a journey and consistently elevating the experience your clients have with your business, but they just don’t know what they don’t know. Communication is everything when it comes to team and unfortunately, we see a lot of business owners out there that are just simply too busy to have regular team meetings or communicate effectively with their team.

“MOST BUSINESS OWNERS ARE EXTREMELY TIME-POOR AND THIS MEANS THAT THEY LOOK FOR THE QUICK-FIX AND SPEND LESS TIME ON PLANNING.” We encourage business owners to make this a priority. As a business owner myself, I know that if I invest time and energy into providing my team with tools and resources they need to do their job effectively they will make a much bigger impact on each and every client they deal with. Mentoring, development and communication can be a game changer for any business but it needs to be consistent, engaging and effective to get the results. If you could give a Salon Owner one piece of advice coming into Winter what would it be? Change your mindset – open yourself up to new opportunities and consider doing it all differently. Challenge yourself to make significant change, throw yourself out of your comfort zone by giving yourself a bigger target – and then work hard to find new ways of delivering that to your business. Seek to learn new strategies around marketing and building profitable promotions that really capture the attention of your clients – don’t just continue doing the same old stuff that isn’t working anymore…play a bigger game and reap the rewards! Visit www.theloftstudio.com.au E: info@theloftstudio.com.au or P: 0448 358 302 for more information about improving your salon’s profitability year round.

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SOCIAL SPOTLIGHT

INFLUENCERS: SEEING THE STARS THROUGH THE FAKE By Clare Lamberth


Instagram influencers are a powerful marketing tool to elevate the exposure of the brand. Because the content is created by a real person outside your business, their opinion with their audience has “social proof”. Influencers can yield a higher return on investment & conversion rate than Facebook ads, and are a powerful tool to grow both your business & your social following. But, in an age of bots and bought followings, how do you know who’s real and who’s fake? How do you know what to look for in your next influencer. An Instagram influencer is a person who shares their genuine experiences of your business’s products and / or services through their social media, mainly Instagram. In sharing your business with their audience it extends your brands reach and exposes new potential clients to what you do. This relationship is mutually beneficial. Generally there’s an exchange of salon services or products for posts. Their role is to champion your brand and become an ambassador for what you do and stand for. They offer you a platform to share your brand and you offer them the opportunity to be able to develop new and exciting content to share with their audience. Here’s my 6 tips on finding an Instagram Influencer for your salon, spa or clinic.

1. VALUES & DEMOGRAPHIC

Knowing what you stand for is as important, when finding an influencer, as knowing your client demographics. Its easy to say “I want the most popular person in my local area!” but will that bring you new clients? When scouting for an influencer start following them and get an idea of what you can expect from them in terms of daily content. What do they stand for? What activities do they interact in regularly? What do they love to share on their accounts & how often? Who are their followers? Go and actually check and see who’s following them. This will be the audience who could be your new salon clients after all. Are these followers your ideal client? Choose an influencer who share values that align with your business. It doesn’t have to be a celebrity. It could be a mummy blogger, a fitness expert or a foodie who frequents your local cafe. Think outside the box.

2. LOCATION

Your ideal influencer shops, eats and plays in your town or near by suburbs. You want someone who interacts with other businesses in your local area, that visits the places your clients, or potential clients do. Gyms, Cafes, Festivals, Kids Activities, Entertainment, Cultural Events etc. Tip: Use the PLACES search feature in Instagram to bring up a feed of posts in your local area. Go through the list of posts and make a short list of accounts that catch your eye, to investigate further.

3. REAL OR FAKE

Picking a fake influencer from a real one can be tricky. Especially when the lure of a large following can blind you from what’s lurking in the background. Followings can be easily bought. The biggest mistake I see salons making is they go straight for a Macro Influencer (10K+ followers). The truth is Macro influencers (2k10K followers) are more powerful because often they have a high rate of engagement. The proof isn’t in the followers, it’s in their engagement. Is it genuine. Does it feel like there’s followers interacting in their account every day. Or just an empty room with one person on the mic? Genuine engagement means how many comments their posts get vs the number of post likes? If a post is all likes and no comments (or full of spammy “Great pic!” comments), this could be a sign that they don’t have a very engaged audience, or they may have something else going on behind the scenes like buying likes or using a bot. A bought following benefits no one as it’s like talking to an empty room, or a room full of people who aren’t listening. Look for an influencer who knows how to engage with their audience by asking questions in their posts and their audience actually responds with comments and interactions. Also check if they respond to comments on posts. If i’m talking to someone I’d like to think they’d talk back, especially about my brand or service.

4. STORIES

Instagram Stories can reach up to 2 - 3 times more people than a post can. An influencer understands the power behind this and utilises it to their advantage to share the brands and experience they encounter in their daily life with their audience. Storie is a way to speak directly to your audience and share parts of your life that you may not see in a post. To be real and honest. Its a great place to share your business. Down side is that unlike a post, they disappear in 24hrs. Tip: An ideal influencer partnership should involve an agreement of posts per visit with the addition of stories as optional. Be wary of an influencer who only want to share you on their story and not post about you.

5. PAST COLLABS

Have they worked with brands before? Who were the brands? Do these brands align with your own business? Were they a once off collab or ongoing? Do the past collabs make sense or does the influencer collab with every brand who comes along? These people are mostly in it for the free stuff and generally don’t care about building meaningful brand relationships, unless they’re getting paid for it.

6. TRANSPARENCY

An influencer / business relationship is built on trust. Find out if they have a Social Media kit or expect to be paid in cash for posts, or if a service/ post swap is agreeable. It’s also fully acceptable to ask an influencer, once an initial introduction has been made and above points checked), to send you a screenshot of their Instagram insights to see exactly where their popular content, activity and audience are. This includes where their audience is located, their age groups and gender also. You can take this data and compare it to your own insights to see how compatible your audiences are and how genuine theirs is also. The right influencer relationship can take your business to new heights, but it can also cause a lot of heart ache and financial loss. Always keep a level head. It’s business not a popularity contest. The goal is for everyone to win, the influencer, your business, and most of all your clients. Beauty Biz Year 12 Issue 2

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STOP, COLLABORATE & LISTEN! HOW TO BUILD A RECIPROCAL RELATIONSHIP WITH OTHER SMALL BUSINESS OWNERS TO GROW By Vanessa McDonald

Do you have a good relationship with other small business owners in your local area? If you don’t, well, I’m going to teach you how to approach them and build a relationship, so it can open up doors moving forward and you can help each other grow.

If you do have good networking in the local community, chances are you’ve approached other business owners a few times in hopes of striking up a collaboration. But it can be hard to make it stick. It’s great in theory—you will introduce your clients to this other business, and in return, the other business will introduce new clients to you. But in practice, it’s hard to find a business owner who’s actually willing to invest time and resources to make it work. Even if you do manage to find this dedicated business owner, the program often simply stops working after a while.

PREPARATIONS TO BUILD A RECIPROCAL RELATIONSHIP TO ATTRACT NEW CLIENTS So, what’s the best way to build a reciprocal relationship with other small business owners which will work for the long terms and help you both attract new clients through reciprocal referrals? Follow these steps: 70

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#1: SET THE GOAL You need to know how many new clients that you’d like to receive from your partner each month. Let’s say your business needs 40 new clients per month to grow. Set a goal to get 10% of that number from your partner—that means 4 new clients from your partner every month.

#2: HAVE THE RIGHT MINDSET Don’t think that you’re doing this just for you; you’re supporting another brand in the local community plus your salon. If you go into this with the attitude that you are there to be of service to other small business owners—when you give from a place of sincerity—it will come back to you tenfold.

#3: BE REALISTIC Developing these relationships takes time, like any relationships in your life. So be realistic with how much time you can invest and be smart with your time management.

Also, be realistic about the effort you need to invest. This is not about getting a heap of gift vouchers printed and then driving around to local businesses and saying: Hello. Can I please leave this here? It’s about going deeper—taking it seriously and showing up with a proposal of what you can do for the other business and what you would like them to do to reciprocate. In any relationship, there is always one person who has to step up and really drive the relationship. Don’t wait for the other party. Be that motivated person. You’re probably going to have to push a little bit more than the other person to keep everybody accountable for what you agree on, and that’s okay.

#4: PLAN IT OUT You’re limited on time, so you’ve got to work smart. Start by shortlisting five businesses, but looking to only work with two. Find two golden eggs in that five.


CHOOSING THE RIGHT RECIPROCAL PARTNER Step #4 above brings us to the next question: How do you know if a reciprocal partner is right for you? There are a few criteria: · They need to be like-minded – so that you can connect · They want to attract the same clientele as you – so you can help each other get new customers. It’s really important that your clients would be attracted to what they have to offer · They need to be action takers – the way that you can tell if someone is or is not an action taker before you even approach them is to go on their email list and see if you ever get an email. Plus, have a look at their social media. How often do they post? What is the quality of the content? If they come across as being more active and more knowledgeable than you, that’s even better

you do when you actually go and have this oneon-one to propose that you start working together and referring clients to each other.

· They have a brand – you can see there’s a consistency with their brand. They have a clue about marketing and they’re trying to grow a brand, just like you

· Lead with questions about their business and then explain your own business. You’re making it about them initially. It’s not just about you trying to get their clients. What’s their vision/mission? Who is their ideal client? What’s their niche?

· They have a database – a good indicator is that they have a website, Facebook page, and Instagram account with opt-ins to join a list, and, they use a POS System in their business

· Show them that you’ve put some effort into this. Perhaps have a proposal ready to leave with them.

“INTRODUCE YOUR CLIENTS TO THIS OTHER BUSINESS, AND IN RETURN, THE OTHER BUSINESS WILL INTRODUCE NEW CLIENTS TO YOU.” So, for example, you could create a package with the local florist for a special event such as Mother’s Day or Valentine’s Day, or with a fitness centre to promote your skin fitness programs or your skin workouts.

HOW TO APPROACH A POTENTIAL RECIPROCAL PARTNER The easiest thing you can do is to approach a business owner that you already know or have a relationship with. If you don’t know the business that you’re interested in, perhaps one of your clients or one of your friends could introduce you. If you don’t know anyone that can introduce you, the best thing you can do is go to their business and become a customer. It’s killing two birds with one stone. Not only are you potentially meeting the owner, but you are also testing the business out to see whether or not they treat their customers like gold the way you do. I’m going to give you some tips on what I suggest

· Work out ways you can talk about the other’s business with clients in a respectful way that will not overwhelm the team. You need to keep it very simple for your team and theirs to avoid confusing the team or the clients.

5 TIPS TO GET A NEW RECIPROCAL RELATIONSHIP OFF ON THE RIGHT FOOT Finally, I’ve also got some extra tips here that are more in-depth and practical, so you know exactly where to start in approaching another business owner to start a reciprocal relationship! After all, the first step is always the hardest. 1. Have regular catch-ups; at least one catchup every 8-weeks. Schedule them at the first meeting. Don’t let them forget about you and your proposal

will be proud to hand out to their clients. I’ve got some ideas to share here. o Insert a voucher into Foundation Marketing new client thank you gift packs. o Display the product in the salon, for example, flowers at the front desk with a counter card explaining why you love the florist and asking clients to mention the salon when placing an order to receive bonus flowers in their bunch. o Add a page to the website for each business, explaining that you’re a partner/ friend of this other business. o Include a feature about the business in a promotional campaign similar to what we do at Salon Marketing Coach (SMC) for beauty salons who participate in our Target Growth Marketing program (this is where we do their campaign marketing for them) 5. Decide on at least one event to do together on social media. I’ve got 3 ideas here. o First, you can interview each other, and then share the interview on each other’s pages. o Second, announce the reciprocal partnership on social media. o Third, run a competition on social media. Whatever you decide to do, keep it simple.

2. Personally experience each other’s businesses. Invite that person into your business to experience your best, most requested skin treatment. Also, experience their service or buy some of the most popular items so that you can understand what it is they’re offering

WRAP UP

3. Organise for the staff to experience the business. Decide on the dates and add it into your appointment book, so it happens. This will get the staff involved and excited to work with the new business

With these tips, you can turn a slow day at the salon into a busy one through the help of a reciprocal partner. One example is Valentine’s Day. I’ve always believed Valentine’s Day is about flowers & chocolates rather than gift vouchers for beauty, and although it’s very feminine, it’s not the best marketing event for a salon. With the help of a partner, though, it can be turned into a success for your salon.

4. Decide on what type of marketing collateral you will give to each other and the best approach to ensure the collateral gets in the hands of each other’s customers. I highly recommend that you have something generic that is very simple but with a professional design. You may need to exchange brand identity style guides for that. Make sure the collateral is something the business owner

Okay! I’ve given you all you need to know to start a successful reciprocal relationship with another business owner in your local area. It can be very profitable and is certainly possible for the longterm—you just need to work it.

Visit www.salonmarketingcoach.com.au for more information on Marketing your Business better & watch the Salon Marketing Coach LIVE on Facebook every Tuesday at 12 noon AEST. Beauty Biz Year 12 Issue 2

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THRIVING NOT SURVIVING THROUGH THE COOLER MONTHS AHEAD! By Jay Chapman

If we only had a crystal ball to predict the dreaded winter downturn of business! It’s almost like you work for the summer season just to get through the cold months. Sound familiar?


If you could take on a large chunk of clients in the middle part of the year you really need to keep reading. You need to have a plan and today is all about what are or are not doing to break the status quo of the dreaded “quite patch”. I’m going to give you the solution served up with a good dose of reali-ty, and please don’t expect to read anything you haven’t already heard before. The truth we know what to do, but we are attracted by the bright and shiny’s and want a quick fix NOW. I am just as guilty as you. Let’s break that cycle with 6 areas where you can make headway in your business today.

LOOK UPSTREAM

The facts about what is happening today in your business are just a little upstream. The truth is in the figures and the figures never lie! If you are experiencing quieter periods in business you can find the answers in your numbers. Here is where to look: -Average client spend -New client numbers -Lapsed client numbers -Retention rates -Rebooking The first thing I start to unpack when working with a coaching client is looking at the numbers. If you don’t know your numbers on the above KPI’s, how will you know that the needle is moving for growth or de-cline? You don’t! Prevention is better than cure and when you know your numbers you can fix a crack before it becomes a gaping great big hole!

MARKETING IS NOT THE ANSWER GAHHH! My pet peeve, Seeing beauty salons scrape the barrel with heavily discounted promotions on social media just to make ends meet. Let’s get one thing explicitly clear, Marketing is not the long term solution.

Sure, it gives you a quick cash injection to help get you across the line and I do believe that marketing like this can serve a purpose, However I want you to slow down to speed up. What I mean by this is con-sider what you need to do to fix this problem once, the answer is al-most always NOT in discount marketing. Your marketing plan needs to be consistent throughout the year, not just ramped up to fill quite patches.

HISTORY REPEATS

Don’t keep making the SAME mistakes over and over again. Face up to the mistake, learn the lesson and move on to the next thing. How’s stressful is it to even think about a business downturn over the cool months? The fact that you know this is a trend means that you can put a plan in place to reduce the risk! Think about it, grab a pen and paper right now and write down three things that you could do to mitigate this risk. I bet you won’t be able to stop at three.

TRACK LOST/LAPSED CLIENTS

I’ve never met a salon owner who was on top

of their lost clients the way we teach it at ZING. Strategic monitoring means you know ex-actly what is going on with the traffic coming in and out of your busi-ness. What’s the point of bringing new clients in the front door while you’re letting them slip out the back? Doesn’t make sense does it?!

WOW the socks off your existing clients and watch that queue form out your salon door. It’s so simple we miss it.

Track your lost clients weekly for each team member. Truth be know, the reason your quite now is most like because of decreased client numbers. What are you doing to invite these clients back?

Clients who have facial services are interested in ongoing, long-term care of their skin. They value having great skin and are more likely to enter into packages that give you and the client lasting results.

“THE DEFINITION OF INSANITY IS DOING THE SAME THING OVER AND OVER AGAIN, BUT EXPECTING DIFFERENT RESULTS.” ALBERT EINSTEIN THE RAVING FAN

Engaging your clients one at a time is the secret. It’s so simple that we can blink and miss it. Your clients should and need to be raving fans, and you only achieve this when you are delivering A1 service every. Client. Every. Time. They want you to explain things in language they can understand. They want to feel your genuine excitement. Question, How well does your salon really deliver the basics in service delivery? be honest! If you

Brain storm with your team what a ‘celebrity’ service level looks like in your salon.

SKIN FOCUS

So why isn’t your salon or spa bursting at the seams with clients having facial treatments? Because not all therapists do their job of educating clients. Your role is to look for problems to solve, make suggestion and share what is possible for your clients. Give advice, give options, give samples. You need to show how you really care about outcome for your client. The facial client not only keep coming back, but rave about your salon to their network of friends and family, Who doesn’t want that? So many of you are recommending a ‘meh’ number of products, and a ‘meh’ amount of services. If you don’t have an appointment book bursting with clients then this is just business madness! It’s very common that when I meet a beauty salon owner for the first time and I ask them what is it that you want to grow, they almost al-ways say ‘facials’. This is a big plan, one that takes time to implement, time to see results and time to master. if it was easy wouldn’t everyone be doing it? Slow down and fix this stressful problem once. You deserve it! For more salon wisdom email ZING Coach Jay Chapman at jay@zingcoach.com.au or visit www.thezingproject.com.au Beauty Biz Year 12 Issue 2

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4 KILLER FACEBOOK POST IDEAS FOR SALONS OWNERS By Estelle Oliveri

One of the greatest struggles when managing social media is coming up with content to create buzz and spark conversation with existing fans and followers. Whilst Mark Zuckerberg is steering businesses towards PAID advertising on the platform, there are still free ways to increase engagement and exposure. The following Facebook post ideas are suggestions to help you get your creative juices flowing to come up with fun posts for your salon Facebook accounts.

IDEA 1: POSE A PROBLEM AND ASK FOR ADVICE

Your Facebook followers follow your beauty salon because they absolutely love what you do. These individuals are your raving fans - so when it comes to decisions within a salon why not get your fans involved? Make your fans feel part of a community - not just as the beloved client who visits every few weeks. Create posts that pose a problem or asking for advice: A. What would you do if…….. B. One of our clients has a question about [… something local related]. Can you help? C. We need to make a decision and are looking for your feedback…. D. What advice would you offer to a person who is struggling with….

IDEA 2: RUN A POLL OR SURVEY

Polls and surveys work as an extension of IDEA This is great way to gain valuable information from your clients to help serve them better with focused promotional offers, whilst allowing them to contribute and learn more about others within your community. Examples for polls and surveys: A. What is your biggest challenge? B. What strategy has worked best for you when it comes to______? C. What are you favourite tools and products to help you with ______? D. What is the #1 issue you’re currently struggling with? How to create a poll on Facebook: Step 1: Select Create Post Step 2: Select Create Poll Step 3: Write your question Step 4: Enter options for your poll Step 5: Add photos Step 6: Select date you wish your poll to end Step 7: Finish and post.

IDEA 3: FACILITATE A DISCUSSION OR DEBATE

In 2018, Mark Zuckerberg shifted the direction of the social media platform to encourage more “conversations and meaningful interactions between people”. Whilst most beauty salons share images of the work they do throughout the 74

Beauty Biz Year 12 Issue 2

day (don’t stop doing this as it’s critical for your business page!), this style of imagery does not encourage conversation. Experiment with some of your imagery by including text that provokes conversation: A. Share your expertise and views on a hot topic and ask your clients to weigh in. B. Share breaking news regarding products and technology within the industry that your clients will care about. C. Directly ask for feedback or thoughts via a call to action. (i.e. Share your thoughts and comments below)

IDEA 4: TELL STORIES

People LOVE stories. Stories are what make individuals connect at a deeper level to you and your business. Beauty Therapists constantly hear amazing stories from their clients regarding the impact of change a treatment has made. These are the stories that should be shared to inspire others. Stories about the beauty salon journey and experience should also be shared. Posts that

contain long, lengthy stories always receive high engagement. Stories are the hardest type of post to write, because they are always personal. However, when you write a long, lengthy story accompanied by a great image you a guaranteed to receive the engagement you desire. Create some stories to include the following: A. How and why you got started in your business B. How a certain product has helped you (or a particular client) overcome a problem C. Personal accolades increase the beauty salon’s “know, like and trust” factor D. How a client’s life changed or achieved success after a treatment. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective digital marketing solutions for businesses focused in Hair and Beauty. Join Hairpin Digital’s Facebook Group – SALON SOCIAL MEDIA GROUP and keep up with the latest with every social media for salons. Hairpin Digital is aligned with Geoffrey Herberg Education.


EVERYTHING YOU NEED TO KNOW ABOUT SKIN Gay Wardle

With Gay Wardle

2 Days of Power Packed Education! Gay Wardle is an independant educator, mentor and speaker. There will be absolutely no promotion of any skin care or equipment brands during the courses.

DAY 1 - Advanced Skin Anatomy Ageing skin, acne, pigmentation, immune system, impact of hormones on the skin and much more.

DAY 2 - Skin Disorders Rosacea, hyper-proliferative DNA, ROS and skin barrier disorders + more.

COST 2 Day Package: $590 UPCOMING DATES Adelaide

30th April & 1st May

Auckland

5th & 6th August With the evolution of treatments that are being performed, it is critical that we possess a comprehensive understanding of the skin and skin disorders. It is essential that we understand skin at both the anatomical level and the cellular leven in order to treat skin conditions successfully.

These courses are designed to meet the individual needs of all participants. Post collegial discussions and mentoring is provided to all workshop participants.

Gay Wardle’s workshops and courses are designed to provide the participant with this knowledge and confidence in advanced treatment planning, delivery and successful results for the client.

Online: www.garwardle.com.au Phone: 0418 708 455 Email: gay@m-da.com.au

To reserve your place www.gaywardle.com.au For further information contact Gay Wardle Email: gay@m-da.com.au | Phone +61 418708455

BOOKINGS


Get The Look

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Berrywell Eyebrow and Eyelash tint is designed to enhance the lashes and brows - creating more expressive eyes and voluminous brows. Available in 7 vivid and intense colours: Black 15ml Blue Black 15ml Brown 15ml Light Brown 15ml Blue Blue 15ml Graphite 15ml Chestnut 15ml

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Activator 61ml Papers 96 Pieces Eyelash Mixing Bowl

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Contact M&U Imports for full product details www.muimports.com.au | Phone (03) 9555 1533

Hairdressing and Beauty Supplies

Profile for Mocha Publishing

Beautybiz year 11 issue 2  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...

Beautybiz year 11 issue 2  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...