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The Essential Business Guide for Salons and Spas

face tan mist-ing!

Let’s it, this is the your life has been

Year 11 Issue 5


ABIA

Australian Beauty Industry Awards 2019

THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

Save the Date! OPEN FOR ENTRY ONLINE: Friday 14th December 2018 ENTRY DEADLINE: Friday 12th April 2019 FINALISTS ANNOUNCED: Monday 17th June 2019 WINNERS ANNOUNCED AT GALA DINNER: Sunday 25th August 2019

www.australianbeautyindustryawards.com.au


AUSTRALIAN & STATE CATEGORIES AUSTRALIAN Salon/Spa of the Year (4 Treatment Rooms or less) AUSTRALIAN Salon /Spa of the Year (5 Treatment rooms or more) Awarded to the best of the State winners State Salon/Spa of the Year (4 Treatment Rooms or less) NSW/ACT VIC TAS/SA WA/NT QLD State Salon/Spa of the Year (5 Treatment Rooms or more) NSW/ACT VIC TAS/SA WA/NT QLD

NEW CATEGORIES

INDIVIDUAL CATEGORIES Beauty Therapist of the Year Business Director /owner of the Year Salon Team of the Year Cosmetic Tattooist of the Year

SPECIALIST CATEGORIES Best Tanning Salon of the Year Best Customer Care Award Best In-Salon Training of the Year Best Marketing Award Best Salon Design of the Year

EDUCATION CATEGORIES Educator of the Year Individual Educator of the Year Organisation

NOMINATED CATEGORY Hall of Fame

VOTED CATEGORY

State and Australian Wholesaler of the Year

Best Business Performance of the Year Best Eco Salon/Spa of the year

www.australianbeautyindustryawards.com.au


CONTENTS

ON THE COVER 08-09 Revealing The Goddess Within 10-11 New Face Tan Mist by Naked Tan

REGULARS 06 Editors Letter 12-15 Industry News 56 Make Up Shop 58-61 Beauty Shop

AUSTRALIAN MAKE UP INDUSTRY AWARDS 2018 14-17 Winners Announced 20-21 The Temple Skincare & Spa 22-23 HUD Skin & Body 24 Hall of Fame - Riana Jen Van Rensburg

FEATURE 26 Crystals for Spirit & Skin By Cali VanAeist 28 Implementing A Maternity Policy In Clinic By Heather Kreider 30 Anti-Aging for the Well-Aging Generation 32 Seven Do’s & Don’ts When Preparing Awards Submissions By Leanne Cutler

SALON PROFILE 34 Rejuvi Body Face Beauty

EVENTS 52 Beauty Expo International 54 DMK Celebrates 20 Year Anniversary

PROFILE 36 My Journey to Skin Health By Kiri Yanchenko

BUSINESS

DERMAL

64 Tapping Client Emotions by Charlene De Haven

38 A Historial View of the Skin Microbiota By Elizabeth A Grice 40 All Eyes on Treatments By Terri A. Wojak 42 Microbiome: From Breeze to Storm By Marie Alice Dibon 44 The Way to Get Healthy Skin From Within 46 Dermaplaning By Maxie Frerick L.E.

MEDI & AESTHETIC 48 Not All Injectables Are Equal 50 Understanding Vitamin A By April Jones

62 Facebook Messenger Bots By Tahlia Shorter

66 Consumer’s Evolving Digital Shopping Habits By Tony Thrasher 67 How to Build a Salon Brand on Social Media 68 What is A Marketing Strategy By Sara Berry

BLOG SPOT 70 Paul Frasca 72 Justin Herald 74 Julie Cross

Phone: 1300 365 683 Web: www.nakedtan.com.au


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Beauty Biz

PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

April Jones april@mochapublishing.com.au

Editor’s Editor’s Note

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS April Jones Cali VanAeist Charlene De Haven Heather Kreider Leanne Cutler Kiri Yanchenko Elizabeth A Grice Terri A. Wojak Marie Alice Dibon Maxie Frerick L.E. Tahlia Shorter Tony Thrasher Sara Berry Paul Frasca Justin Herald Julie Cross

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

Hello and welcome to the first edition of Spring! Coming off the back of Beauty Expo and the ABIA awards in Sydney this is a packed issue with inclusions of some of our very worthy winners and a wrap up of both the Expo and the awards which once again shone brightly. The location for the ABIA’s this year, was the Star Casino which saw our wonderful industry gather and celebrate like only the beauty industry can! It’s always a great honour and pleasure to be part of such a prolific event and once again I was humbled to be surrounded by some amazing business owners and their teams. I have been very interested this year in following the emergence and the information behind probiotic studies and skincare and the skins microbiome which is having a resurgence in attention. The link between inner and outer health is once again being brought to the forefront and like a fashion is something that most good therapists would have linked onto very early in their careers. My own personal beauty philosophy marries somewhere between conventional beauty therapy, Ayurvedic, Chinese, chakra balancing, in fact a whole plethora of approaches to modern aesthetics as we know it. I guess the key is balance and that’s what our new generation of therapists and skincare buyers are being introduced to by the way of probiotics, balance and inner and outer health. I am sure you will enjoy reading through the couple of various articles including the piece challenging the real effectiveness of probiotic on skin.

mocha publishing

I am also excited for the upcoming issues of the magazines and a refreshed approach to some of the more ‘humanistic’ side of our business and industry. Our wonderful publisher Linda Woodhead has been great with providing some more ideas and input into some exciting profiles and features we can work on. In future issues, I would also love to include your ideas! After all, we are ‘your magazine!’. Some feedback and even stories of your own are always welcomed about your business, challenges, life, education or success stories.

PUBLISHERS OF

I would love to hear from you!

PRINTING APN

PUBLISHED BY

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.

Enjoy the issue :)

April April Jones Editor


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COVER STORY

REVEALING THE GODDESS WITHIN Founded in 2005, Naked Tan is an Australian vegan-friendly sunless tanning company designed to give women the best tanning results in the least amount of time, innovating the tanning industry in 2007, when founder, Lea Taylor launched the world’s first 2 hr wash & wear tan and it was made right here in Australia.

Lea Taylor, Founder Since then innovation has continued, launching numerous first to market tanning products designed to make every woman feel like a bronzed goddess has been the core of the business. Naked Tan can be found in over 3,000 salon stockists, in fact every 45 seconds there is a woman having a Naked Tan spray tan in Australia. Founder and owner Lea Taylor noticed a need within the tanning market for the ‘woman on the go’. A natural sunless tan for the ‘modern woman’ with a busy lifestyle that didn’t have all day to wait around for a tanning product to develop, she pioneered the tanning industry by launching the first 2hr tan. “This ‘modern woman’….She was my inspiration whom I refer to in all branding and company philosophy as The Goddess. She is in all of us. I believe this for myself, my staff, all our loyal stockists and customers and all those that endorse the Naked Tan brand,” says Lea. We caught up with the beautiful goddess Lea, to talk about her success and how sunless tanning has become the booming business it is today. 8

Beauty Biz Year 11 Issue 5

WHAT DO YOU LOVE MOST ABOUT YOUR BUSINESS? My favourite part/s of the business I love working on and growing is innovating product development and the product packaging and branding, I love setting new trends! I love the product development and giving the industry (women) something beautiful as well as ensuring its natural and good for them. Vegan is so important to me and so is the 2 in 1 aspect of our products, nourishing tanning products, the formulas have to tan the skin, but also look after the skins condition. The branding aspect of Naked Tan, so ensuring that the product packaging is stunning and something that every woman would want to put on display in her bathroom, not anything that you would hide away in your draw or cupboard. I love seeing on Instagram pics of bathrooms and spotting a Naked Tan product in the background, it always gives me a beautiful feeling inside of contentment, that I’m doing something right.

WHAT DO YOU BELIEVE YOUR POINT OF DIFFERENCE TO BE IN THE SUNLESS TANNING INDUSTRY AND WHY SHOULD SALONS CHOOSE TO PARTNER WITH YOU? Naked Tan has proven over time (13years since founded) to be leaders in innovation in the tanning industry, our salons can always be assured that they stay on the fore-front of innovation and are able to provide their clients first to market in tanning innovation every time. From bringing the fastest tanning formulations to life or creating the first water resistant and sweat proof tanning products, Naked Tan will


with a glowing bronzed complexion with all the confidence in the world. I love that Instagram quote- I go from a 2 to a perfect10 on tan-day! It’s how we all feel, right?! always ensure that their salon stockists are provided the best that the industry has to offer and first to market. Retention of client base to a salon is forefront, no salon builds a business model on stocking a product range that maybe a few dollars cheaper but has no performance and sees clients not come back for re-bookings. Naked Tan ensures retention of spray tan clients, our salons have been with us for years, some since our launching in 2007 and their clients know that they will get a good tan and consistent result every time.

HOW DO YOU ASSIST YOUR STOCKISTS IN TERMS OF MARKETING AND MERCHANDISING?

We provide our salons complimentary marketing to use in their salons. We also have displays for our salons that stock retail range. We have a stockist listing page on the Naked Tan website, this is where all our salons get a free listing to market their Naked tan services and we can direct client traffic to the salon.

WHAT DO YOU BELIEVE TO BE THE MOST INNOVATIVE ADVANCEMENTS IN THE PRODUCTS YOU OFFER?

I’m recently in love with our water resistant and sweat proof tan! Great for this time of year, about to hit the hot Summer months. No more streaky tans because of sweaty underarms. Even in Winter, it was my go-to tan on those Thursday tan-day rainy days! I loved leaving the HQ with no umbrella at all and running in the rain to the car, knowing that my tan would be perfect the next day.

DO YOU THINK OFFERING TANNING AS A SERVICE CAN HELP BEAUTY SALONS AND HOW CAN THEY DO THIS SUCCESSFULLY?

Absolutely! Tanning is a must-have treatment for your business. Its quick and easy, can be coupled with other treatments even packaged up. It’s one of those treatments that gives instant results to your client, nothing better than seeing a client walk in salon and walk out 10mins later

YOU HAVE SPONSORED THE ABIA’S TANNING CATEGORY FOR MANY YEARS NOW. HOW IMPORTANT IS THIS FOR YOU?

It’s my favourite event in our industry. I feel that these awards are a time we get to recognise, connect and congratulate all the nominees and winners out there striving to excel themselves, their teams, their businesses and their client’s experiences within the beauty industry. I am very fortunate and blessed that Naked Tan have been given this opportunity to support such a well-recognised awards ceremony each year and a way to give back and support the Beauty Industry. Also as it’s held on the weekend of International Beauty Expo, Sydney, we get to connect with many interstate salons and educators and suppliers. (and it’s great fun too!)

“WE BELIEVE IN DELIVERING EXCEPTIONAL QUALITY THAT OFFERS THE ‘MODERN WOMAN’ AN EASY AND QUICK TANNING SOLUTION.”

CAN YOU GIVE US ANY HINTS ON WHAT WE CAN EXPECT OVER THE NEXT FEW YEARS FROM NAKED TAN?

More product innovation, that’s a must and we would be lying if we didn’t say some international collaborations.

WHAT HAS BEEN YOUR PROUDEST MOMENT SO FAR?

My proudest moment would definitely be (if I cannot say my 4 handsome son’s) launching the 2hr tan a world’s first at our very first expo! The brand and product range have definitely come a long way since early days, but just that feeling when you think you have done something remarkable by innovating something brand new to the industry, but you don’t know what everyone else will think or how it will be received…I always say that those butterflies you get from being nervous are the same as the ones when your excited, so sometimes you have to ask yourself “am I nervous or excited?! Naked Tan continues to expand globally in foreign markets like, the Middle East, USA, Europe and New Zealand. For more information visit www.nakedtan.com.au Beauty Biz Year 11 Issue 5

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COVER STORY INTRODUCING…

NEW FACE TAN MIST n a t d e k a n y b

Recently launched is a new, beautiful ‘must have’ product to simply pop into your handbag for those days you just want to freshen your tan with one quick spritz! Let’s face it this is the tan your life has been mist-ing! Combine tanning with a facial mist and you have your newest handbag essential just in time for summer, thanks to Naked Tan and their latest Face Tan Mist! Infused with cucumber, the cooling spritz will leave your skin smelling and feeling amazing, while the hero ingredients of Witch Hazel, Green Tea, Aloe Vera and Chamomile will assist in refreshing and restoring your complexion. After a few spritzes, the gentle droplets will soak into your skin gradually developing a glowing, natural looking tan. This quick and convenient application will give your skin the pick me up it needs at any time of the day. For all the women on the go and multi-tasking, this

one is for you! Spray and let your tan develop whilst at work, in the car, at brunch or at the bar as you sip on your favourite cocktail. Kiss goodbye to your make-up as this faux bronze coverage will have you glowing for days. If you haven’t experienced the freshness of misting now is the perfect time to step up your beauty routine and add the Naked Tan Face Tan Mist to the top shelf in your bathroom. Meet your clients wants and needs this summer and become a stockist of this in demand beauty product. Visit www.nakedtan.com.au or phone 1300 365 683 to become a Naked Tan mist-ical salon!


face tan mist-ing!

Let’s it, this is the your life has been A glowing bronzed coverage, no need to wear make up! Simply mist & glow Dries fast & tans the skin Tightens the pores Infused with Aloe Vera & Green tea Hydrates the skin Vegan friendly & cruelty free

Visit www.nakedtan.com.au or phone1300 365 683


INDUSTRY NEWS INDUSTR ACCLAIMED MAKEUP ARTISTS COLLABORATE TO LAUNCH INNOVATIVE ONLINE TRAINING COURSE The Institute of Makeup Artistry (IMUA) has officially launched a world-class online education platform this month for aspiring makeup artist professionals interested in learning about makeup from bridal looks through to special effects. For over two years, beauty industry heavyweights and experienced makeup professionals have collaborated to create quality content and professionally filmed HD video tutorials. Designed to be completed over a six to twelve-month period, the course gives easy access to mentoring and support from highly acclaimed and talented industry professionals, clear instructions and a variety of assessments. Anthony Mondello, CEO, IMUA credits the creation of the course to an increasing demand for quality education and a lack of time to physically attend.“Our students are wanting the very best mentors and teaching, and the flexibility to complete high quality training in their own time; our course offers both. We have built an innovative course that is delivered 100% online, utilising video tuition and providing students an amazing experience that will rival conventional face-to-face learning and at a frac-tion of the cost. Author of the course, acclaimed makeup artist Rachel Dal Santo, has over 30 years’ experience in many sectors of the makeup industry. For more information visit: www.theinstituteofmakeupartistry.com.au

ALLERGAN INJECTABLE TREATMENTS TO BE OFFERED IN UK CHEMIST STORE

Global pharmaceutical company Allergan, will be offering its products in Superdrug with the launch of the retailer’s Skin Renew Service, which will provide anti-wrinkle and skin rejuvenation injectable treatments. According to Superdrug, the Skin Renew service was launched due to the high demand for treatments such as botulinum toxin and dermal fillers. Injectable treatments will only be provided to patients who are over 25 years old after a full clinical consultation from an independent nurse prescriber. Superdrug claims the nurse prescriber based at the Strand store will be a specialist in aesthetic medicine and will be registered with the Nursing and Midwifery Council and a member of the Royal College of Nursing. Superdrug is currently applying for the nurse to become registered with the Joint Council for Cosmetic Practitioners. Sharon Bennett, chair of the British Association of Cosmetic Nurses and aesthetic nurse prescriber said of the news, “Putting an aesthetic clinic within a cosmetic store normalises injectable treatments and the stigma of these may be lessened, which may be good for those of us with clinics. However, this is a medical procedure and the seriousness of what the treatment entails, particularly in relation to dermal fillers, should not be forgotten nor suppressed because it is on the high street.”

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Beauty Biz Year 11 Issue 5

V CAFFE SOLUTIONS INTRODUCES JACKSON & BROWN COFFEE V CAFFE SOLUTIONS, an associate member of the AHC, and which provides mobile bars and coffee solutions to salons and the corporate environment, introduces JACKSON&BROWN coffee! A brand dedicated to servicing salons and donating a portion of profits to charities, JACKSON&BROWN is a quality coffee blend made from carefully selected, organic beans sourced from the finest fair-trade plantations on the planet. The coffee is roasted with absolute passion to provide salons with a full-bodied flavour, with dark chocolate malt tones, and a smooth caramel finish, perfect for salon coffee machines, clients’ taste and salon experience. Their social conscience has also allowed them to commit to donating to charities. For every 1kg of JACKSON&BROWN coffee purchased, salons will be contributing to the needs of less fortunate children and families; JACKSON&BROWN will proudly donate $2 to charities from every 1kg of coffee purchased. As a director and hairstylist behind the chair at é SALON for almost 30 years, Valerio shared in many clients and their family journeys throughout the years, both negative and positive prompting him to want to make a significant difference. www.jacksonandbrown.co

PBS REVEALS 2018 SALON OF THE YEAR WINNER AT GALA DINNER AWARDS NIGHT

As the drinks continued to flow, the PBS Awards ceremony kicked into full gear with winners announced in 12 categories and runner’s up in 3 categories. This year was the first year we also recognised the outstanding achievements of salons who have been with PBS less than 12 months, with the introduction of the Best Newcomer Award! It was also the first time we announced a tie for any award, with Body Wisdom Contour Clinic and O’Hara Skin & Body (both from WA) taking home the Image Skincare Stockist of the Year Award! However, the night belonged to The Beauty Spot, an elegant and tranquil salon centrally located in the heart of Swan Hill, Victoria. With a total of 9 nominations across all categories, they took home the prestigious Salon of the Year Award for 2018. Salon of the Year – The Beauty Spot Image Skincare Stockist of the Year – Body Wisdom Contour Clinic & O’Hara Skin& Body Clinic Youngblood Stockist of the Year – Skinfit Body & Beauty Sunescape Stockist of the Year – Body Wisdom Contour Clinic Dermalux Stockist of the Year – Vaia Beauty Bestow Beauty Stockist of the Year – Oi Cosmetics


RY NEWS INDUSTRY NEWS Cherry Blooms Stockist of the Year - Bella Spazio Spa & Beauty Body Sugaring Australia Stockist of the Year – Skinfit Body & Beauty Pure Fiji Stockist of the Year – Macquarie Medi Spa Marketing Excellence – Beautorium House of Beauty Best Newcomer – Turramurra Natural Beauty Retail Therapist of the Year – Laura Browne (The Temple Skincare)

DERMAPENWORLD ANNOUNCES YET ANOTHER WIN! DERMAPEN 4 “Rat für Formgebung” German Design Council have awarded Dermapen 4 as 2019 Winner in Medical, Rehabilitation and Health Care category. Special mention Dermapen 4 was honoured with Excellent Product Design. Native German, residing now in Australia for DermapenWorld Headquarters Dagmar Roesner stated “This award is so special and touches my heart, when you consider the recognition Dermapen 4 has received from such a prestigious design council and from such a developed country with over 82 million, it is a true honour that an Australian owned, invented and manufactured Dermapen 4 has once again won on its own merits based on its technological and good design advantage.” Dermapen 4 reinvents Micro-Needling as we know it! Dermapen 4 Utilizes Digital, Bluetooth, RFID, Dual Power Turbo-cut systems, Anti-Contamination Mechanisms. Dermapen 4 is available and supported by a worldwide authorised distributor network. Backed by full 7-year warranty and marketing and training options. With a dedicated SCAR Treatment setting, Dermapen4 offers safer, faster, and more superior treatment results. www.dermapenworld.com/dermapen-4

MARGIFOX DISTRIBUTORS ANNOUNCED JANE IREDALE DISTRIBUTOR OF THE YEAR Not only did Margifox Distributors (MFD) celebrate their 15th Anniversary with jane iredale, the US based mineral makeup company, they also took out the top honour of the Iredale Mineral Cosmetics International Awards, winning the 2017 Distributor of the Year. The awards which take place annually, acknowledge the sales, promotions, innovations and education achievements of distributors from more than 50 different countries around the world. Education is at the forefront of Margifox Distributors’ dedication to stockist knowledge and their passion for jane iredale. “MFD also invested heavily in education by building a brand-new facility, the artfully designed space lends itself to the continued education of their stockists”. MFD’s dedication to clear, consistent and reliable brand communication with their 800 plus national stockists can be seen via their quarterly Marketing News magazine. “Their remarkable stockist quarterly news magazine launched in 2017 and keeps stockists up-to-date and well prepared for the events and promotions to come”. Margi Fox, Director of Margifox Distributors was thrilled by the announcement and humbled by the award.“The last 15 years have been a great privilege to work alongside a brand that I truly believe in and am proud of advocate and share with the rest of the country”.

BEAUTY SHORTLIST AWARDS The Beauty Shortlist awards have opened for entries with 18 new beauty categories including Best Vegan Beauty, Best Zero Waste, Best Anti-Pollution, Best Ayurvedic, Best HEV/Blue Light/SPF Protection & more. New for 2019 is the launch of the new Beauty Shortlist Wellbeing Awards for 2019. The new awards include 40 new categories covering gut, brain, immune, stress, sleep and women’s health, as well as vegan, hemp, gluten-free, dairy-free and plant-based health foods, tonics and supplements. The Wellbeing Awards will run alongside the 2019 Beauty Shortlist Awards, and both awards will take place in London on 1 March. For AUSTRALIA – Sydney-based eco-luxe beauty and travel blogger Shahrzad Kahrobai “The Spot Beauty” will be judging 2019 entries with Holly Spierings (Eye of Horus makeup) and beauty insider Sophie Hanson. Products will be judged by two separate health and beauty teams this year. Entries are open now @BeautyShortlist http://www.thebeautyshortlist.com/

ULTRACEUTICALS CELEBRATES 20 YEARS Beauty Expo 2018 weekend was the ideal opportunity for Ultraceuticals Australia to officially celebrate their 20 year anniversary with 180 national and key NZ salon and clinic partners at Sydney’s premier harbour venue, Cruise Bar Rooftop on Saturday 8th September. Sydney Opera House made the perfect backdrop as Founder, Dr Geoffrey Heber welcomed guests with a short speech on his company journey since 1998, accompanied with a designer Stacy Brewer birthday cake before guests danced the night away and struck their most creative poses at the 3D photo booth

INSTAGRAM FOUNDERS RESIGN TO ‘EXPLORE CREATIVITY AGAIN’ Instagram co-founders, Kevin Systrom and Mike Krieger have announced they are leaving the photosharing app they sold to Facebook in 2012 for $US1 billion. In a statement, Systrom said he and Krieger are excited to explore their “curiosity and creativity again” and that they are grateful for the last eight years at Instagram and six years with the Facebook team. While they did not reveal the reason for their departure, there are reports it could be a result of growing tensions between them and Facebook founder, Mark Zuckerberg, regarding the direction of the business. However, Zuckerberg released a public statement saying he “really enjoyed” working with the men. “Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents,” Zuckerberg said. “I’ve learnt a lot working with them for the past six years and have really enjoyed it. I wish them all the best and I’m looking forward to seeing what they build next.”. Systrom and Krieger announced their decision to the leadership team on Monday, and they are expected to depart the company soon.

Beauty Biz Year 11 Issue 5

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INDUSTRY NEWS INDUSTR LUXASIA EXPANDS

Australian Skin Clinics Townsville is located at Shop 154, Castletown Shoppingworld, Woolcock St & Kings Rd, Hyde Park, QLD 4812. For more information visit www.australianskinclinics.com.au.

LASHSTYLING BY REFECTOCIL

Luxasia, the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific, has announced its expansion plans into Australia and New Zealand (ANZ) through the acquisition of a majority stake in fragrance and beauty distributor, Pacific SMM. This brings the expanding company’s regional presence to 14 countries, in line with their strategic plan to delight consumers with an omnichannel beauty experience and transform the beauty landscape in Asia Pacific. Luxasia’s acquisition of the majority stake in Pacific SMM will be completed in October 2018, and would be renamed to Luxasia Oceania Pty Ltd. The newly established company aims to build upon Pacific SMM’s current setup with experienced team members, innovative retail concepts, e-commerce best practices, as well as an efficient back-office and supply chain management. Adding to the currently fragrance-heavy offering of Pacific SMM, Luxasia aims to bring ANZ consumers more skincare and cosmetics brands.

TOWNSVILLE’S MEDI-AESTHETICS CLINIC GETS A FACELIFT AND WELCOMES NATIONAL BRAND Well-known Townsville Injectable and Laser Clinic has rebranded to national, leading mediaesthetics brand Australian Skin Clinics, bringing a broader treatment offering to local clients.Townsville Injectable and Laser Clinic located in Castletown Shoppingworld officially made the transition to Australian Skin Clinics in August. Australian Skin Clinics Franchisee, Irene Vassilakos, said she is excited to be able to offer locals a new beauty experience under a well-known brand. “I knew when I made the decision after 10 years to align my business with a national brand that it had to be Australian Skin Clinics,” Ms Vassilakos said. “Australian Skin Clinics are a very client-focused brand who are improving all the time and always work to address client needs, which has always been a focus for my clinics, so it was the perfect fit. Adrian Raiteri, Marketing Assistant for Castletown Shopping World, said the centre is excited to welcome the national brand. “It is always great when a national brand like Australian Skin Clinics opens in a regional city like Townsville, as it shows positive steps in the retail environment locally and that national brands are continuing to invest and expand in to our city,” said Mr Raiteri. Australian Skin Clinics Castletown will continue to offer laser and injectable treatments as well as a range of new, results-driven cosmetic and mediaesthetic treatments such as Fractional RF Skin Tightening and signature High Performance Microdermabrasion. 14

Beauty Biz Year 11 Issue 5

To dispel any myths in the industry regarding lashstyling lifts and curls our friends at Refectocil give this simple guide to what both offferings can provide. NEW LASH LIFT will Lift Up even the Shortest Lashes and LASH CURL is for a Natural Curl on Longer Lashes/U Shape BOTH results last up to 6 weeks with longer shelf life. Date of expiry: Lash Perm Solution (1): 2 months after opening, Neutralizer Solution (2): 2 months after opening and Glues: 3 months after opening. It is recommended to close the tube immediately after the treatment and note the opening date on the tube! Super Quick Processing Time for both Lash Lift and Lash Curl: 8 minutes Lash Perm Solution (1) 5 minutes Neutralizer Solution (2) 2 minutes Tinting after Eyelash Lift Both the Lift and Curl offer great, thicker looking lashes in just 13 minutes. Colour lashes immediately and enjoy a shorter processing of 2 minutes. Lift GLUE is specifically formulated to be used with the Reuseable Silicone Lifting Padsthat are Clear in colour. Curl GLUE is specifically formulated to be used with the Curl Rollers. Latex emulsion and Milky White in colour Both products Form the Lashes and Tinting can proceed immediately For more detailed information, videos, tips and hints visit www.refectocil.com.au

MEDIK8 NAMES SUE BUTTERFIELD BEST BDM OF THE YEAR Medik8’s Annual International Distributor Meeting recently held in London saw an acclaimed award being bestowed upon Advanced Cosmeceuticals’ team member, Sue Butterfield. Sue was awarded Best Medik8 Business Development Manager of the Year 2018, competing against BDMs from the UK and other global Medik8 partners, totalling 30 countries worldwide. The award was based on opening new Medik8 clinics, the quality and size of new accounts, growth of existing accounts and the support given to new and existing clients. The Medik8 International Distributor Meeting held at Hanbury Country Club, in London was a two- day event for all Medik8 distributors worldwide. This exciting annual forum provides an opportunity for global Medik8 partners to come together to not only learn of exciting new product developments but to collaborate and share experiences with the best of the best receiving awards. “ It was such an honour and privilege to accept the award on behalf of Advanced Cosmeceuticals, my loyal clients and Medik8. It was amazing to receive this recognition, particularly on an international level and is very much appreciated. The distributor meeting also provided a fantastic opportunity to see and hear about the new technology and new advancements within the Medik8 range as well as to meet other international Medik8 distributors,” said Sue Butterfield.


RY NEWS INDUSTRY NEWS ENDOTA SPA OPENS SECOND WELLNESS COLLEGE CAMPUS With the successful launch of their first Wellness College in Canberra, endota spa has headed south, with the recent opening of their second campus in Victoria. With the aim to redefine, support and inspire the next generation of therapists, endota Wellness College was created to offer dynamic, new-aged courses to prepare college-leavers with transferable skills and qualifications to keep pace with fast-moving trends and advancements in the industry. “The opening is a logical step to give students and future caregivers and nurturers, the confidence and practical skills in a field which is becoming increasingly valuable, particularly as the wellbeing, health and beauty landscapes evolve,” founder and CEO of endota spa Melanie Gleeson said. A Registered Training Organisation (RTO 88123), endota Wellness College offers nationally recognised training, and provides a wide range of creative courses across beauty, makeup, massage and business. “We wanted to create a college which provides graduating students with options which will benefit their future careers, equip them with skills which have a competitive advantage and offer an element of self-care and consciousness in their expertise,” Gleeson said. Overlooking the Docklands precinct, the new Victorian campus sees three huge training rooms, with with state-of-the-art facilities and a student-run spa to open next to the college in early 2019.

MARIO DEDIVANOVIC TO LAUNCH MAKEUP LINE

Kim Kardashian West’s hairstylist, Jen Atkin, has gone on to create hugelysuccessful haircare brand “Oaui”; and now, her makeup artist Mario Dedivanovic wants a piece of the pie. Dedivanovic shot to fame as Kardashina-West’s go-to makeup guy, and has most recently collaborated with Kimmy on a four-piece KKW Beauty collection; and while that might be enough for some, the 34-year-old has revealed for the past three years he’s been developing his own makeup line. In an interview with WWD, Dedivanovic explained that while people are eager to see the products “…I honestly don’t feel rushed to do it because I’ve never rushed anything in my life and thank God because I don’t think I’d be able to handle it in today’s climate. “I like the old-fashioned way of struggling, paying your dues and slowly reaching a little bit of success, a little bit at a time. With the makeup line, it’s the same thing. I’m not in a rush.” He also commented on the current state of the cosmetics industry when elaborating on why he won’t launch right away: “Even if there’s really good stuff coming out, it’s probably overshadowed and you don’t even see it or notice it because of all the stuff that’s coming out. I’m totally OK waiting a little bit. Maybe this bubble’s gonna burst, which I think people are afraid of, whereas me, I’m not afraid of that. If it bursts, it bursts. Maybe then it will be about quality and not quantity.

NEW DEVELOPMENT FOR GLOSSIER

It looks like Glossier, AKA the cult beauty brand we are dying to get our grubby paws on in Oz, is reaching new heights as they set to enter ‘phase two’ of development. The second stage for the US beauty brand will see a website that will combine social interactions with e-commerce. Bloomberg reports that the site plans to make the most of interactive shopping features such as shoppable pins and user-generated product feedback. The move for the brand comes after they raised a further US$52 million in inward investment earlier this year from existing investors. Previously only sold through their e-store, Glossier opened a bricks and mortar store in the penthouse of its New York HQ last year and another store in LA earlier this year. And with the recent international expansion of shipping to Canada, the UK, Ireland, Sweden, and Denmark, we are waiting with bated breath until we see Australia added to that list

JAX WAX PTY LTD NOW HAVE PETA CERTIFICATION Jax Wax are delighted to announce that their products have received certification from PETA (People for the Ethical Treatment of Animals) for being cruelty free and vegan friendly. Tina Copland, owner of Jax Wax said, “We are very excited to be officially recognised by PETA for our vegan friendly and cruelty free products. PETA is the largest animal’s rights organisation in the world with over 6.5 million supporters and members. To be allowed to use their official Beauty Without Bunnies’ logo will show our customers both in Australia and around the world that we are an ethical company who are passionate and committed to our social responsibilities.” Jax Wax noticed a change in consumer behaviour moving towards vegan friendly and cruelty free products on one of their many visits to the Europe and America. “We were being approached by therapists at various trade shows wanting social responsible products for their customers,” Tina said. “We are lucky to be able to interact with our customers on such a personal level and listen to what they want,” she added. Although more than 3,500 companies have banned all animal tests, some corporations still conduct such tests although they are not required by law. Hundreds of thousands of animals are poisoned, blinded, and killed every year in archaic product tests for cosmetics, personal-care products, household cleaning products, and even fruit juices. Jax Wax are proud to be associated with such a well-known and respected worldwide organisation.

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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

WINNERS ANNOUNCED AT THE...

2018 AUSTRALIAN BEAUTY INDUSTRY AWARDS

Owner Linda Woodhead

ABIA Australian Beauty Salon/Spa Of The Year - 5 Treatment Rooms Or More, Hud Skin & Body. Sponsored By Beauty Biz

ABIA Australian Wholesaler of the Year, The Global Beauty Group. Sponsored by Australian International Industries

ABIA Australian Beauty Salon/Spa Of The Year - 4 Treatment Rooms Or Less, The Temple Skincare & Spa. Sponsored by Beauty Biz Geed Up


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

ABIA VIC/TAS/SA Beauty Salon/Spa Of The Year 4 Treatment Rooms Or Less ,Le Chic Skin & Beauty. Sponsored by Dermaviduals

ABIA Best Customer Care Award, Keturah Day Spa. Sponsored by DMK

ABIA Educator Of The Year Organisation, Box Hill Institute. Sponsored by Masters Dermal Academy

MC Will Fennell

ABIA Salon Team Of The Year, Macquarie Medi Spa. Sponsored by inskincosmedics

ABIA Nsw/Act Beauty Salon/Spa Of The Year - 4 Treatment Rooms Or Less, The Temple Skincare & Spa. Sponsored by Dermapenworld

ABIA WA/NT Beauty Salon/Spa Of The Year - 5 Treatment Rooms Or More, Eco Spa. Sponsored by Pevonia

The Star, Sydney, was the place to be on Sunday 9th September 2018, where around 600 glamorous and excited guests arrived for the annual Australian Beauty Industry Awards (ABIA’s) gala dinner. The evening kicked off with arrival champagne followed by resident host and MC for the evening, Mr Will Fennell, introducing the fabulous LED Dancers to kick of an incredible night of nights! Winners were announced in 23 categories including 2018 ABIA Refectocil Hall of Fame recipient – Riana Janse Van Rensburg. The Education Category was once again split into 2 awards for Individual and Organisation and was taken out by Elle Wilson of Brow Secrets and The Box Hill Institute respectively.

Australian Beauty Industry Awards 2018

ABIA Hall Of Fame, Riana Janse van Rensburg. Sponsored by Refectocil

ABIA Best Salon Design, Temple Day Spa, SA, Sponsored by Comfortel

ABIA Qld Beauty Salon/Spa Of The Year - 4 Treatment Rooms Or Less, Natural Beauty & Medi Clinic. Sponsored by Ex-Import/Belmacil

Recognised through an online voting system and following the announcement of the state Wholesaler of the Year winners in May, the overall Australian Winner was announced on the night as The Global Beauty Group Following on from last year and with an unprecedented spike in the number of entries, the Beauty Salon/Spa of the year categories were split into State categories for both 4 Treatment rooms or less and 5 Treatment rooms or more. In a grand finale, the two Australian Salon/Spas of the year were awarded, determined by the highest ranking amongst the State winners. Australian Beauty Salon/Spa of the Year - 4 Treatment Rooms or less was won for the 2nd year running by The Temple Skincare and Australian Beauty Salon/Spa of the Year - 5 Treatment Rooms or more by HUD Skin and Body.

ABIA Best Salon Training Award, Keturah Day Spa. Sponsored by the Box Hill Institute

“Once again we outgrew our venue from last year and hopefully have found a home for the ABIA’s for many years to come at The Star which will be able to cater for even more growth year on year.” said owner, Linda Woodhead. “The introduction of State Categories last year proved to be a successful decision with the number of entrants, this year, once again doubling in size. Having a large number of finalists, allows many salons to reap the rewards of recognition and with lots of new names this year we can only imagine the growth that the ABIA’s is still yet to enjoy. To have over 600 people attend the gala, when the awards are only 7 years old, is truly a testament to the industry and we are so honoured to facilitate such an inspiring event.” The ABIA’s are proudly owned by mocha publishing.

Beauty Biz

Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974


ABIA ABIA ABIA ABIA ABIA ABIA

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

ABIA Cosmetic Tattooist Of The Year, Katy Sullivan. Sponsored by Think MBC Cosmetic Tattoo

ABIA WA/NT Beauty Salon/Spa Of The Year - 4 Treatment Rooms Or Less, Exhale Skin Body Spa. Sponsored by Sustainable Salons Australia

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

ABIA Beauty Therapist Of The Year, Stacie Dowden, Natural Beauty and Medi Clinic. Sponsored by Dermalogica

ABIA QLD Beauty Salon/Spa Of The Year - 5 Treatment Rooms Or More, In Therapy Skin & Body. Sponsored by Spectrum Science Beauty

ABIA Best Marekting Award, Temple Day Spa, SA. Sponsored by Biodroga

Australian Beauty Industry Awards 2018

ABIA Business Director/Owner Of The Year, Leanne Condina, Cocoon Spa. Sponsored by Sothys

ABIA Educator Of The Year - Individual, Elle Wilson. Sponsored by Timely

ABIA VIC/TAS/SA Beauty Salon/Spa Of The Year - 5 Treatment Rooms Or More, HUD Skin & Body. Sponsored by Kitomba

ABIA Tanning Salon/Service Of The Year, Beach St Beauty Bar. Sponsored by Naked Tan


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 AUSTRALIAN BEAUTY INDUSTRY AWARDS WINNERS Beauty Therapist of the Year Sponsored by Dermalogica STACIE DOWDEN, NATURAL BEAUTY AND MEDI CLINIC Business Director/Owner Of The Year Sponsored by Sothys LEANNE CONDINA, COCOON SPA Cosmetic Tattooist Of The Year Sponsored by Think MBC Cosmetic Tattoo KATY SULLIVAN Best Marketing Sponsored by Biodroga TEMPLE DAY SPA, SA Best Salon Training Sponsored by The Box Hill Institute KETURAH DAY SPA Salon Team Of The Year Sponsored by inskincosmedics MACQUARIE MEDI SPA Educator Of The Year - Individual Sponsored by Timely ELLE WILSON Educator Of The Year - Organisation Sponsored by Masters Dermal Academy BOX HILL INSTITUTE Customer Care Sponsored by DMK KETURAH DAY SPA Tanning Salon/Service Of The Year Sponsored by Naked Tan BEACH ST BEAUTY BAR SALON DESIGN Sponsored by Comfortel TEMPLE DAY SPA, SA

THANK YOU TO OUR SPONSORS!! The ABIA’s are proudly owned by mocha publishing.

VIC/TAS/SA Beauty Salon/Spa Of The Year 4 Treatment Rooms Or Less Sponsored by Dermaviduals LE CHIC SKIN & BEAUTY QLD Beauty Salon/Spa Of The Year 4 Treatment Rooms Or Less Sponsored by Ex-Import/Belmacil NATURAL BEAUTY & MEDI CLINIC WA/NT Beauty Salon/Spa Of The Year 4 Treatment Rooms Or Less Sponsored by Sustainable Salons Australia EXHALE SKIN BODY SPA NSW/ACT Beauty Salon/Spa Of The Year 5 Treatment Rooms Or More Sponsored by Ultraceuticals MACQUARIE MEDI SPA BATHURST VIC/TAS/SA Beauty Salon/Spa Of The Year 5 Treatment Rooms Or More Sponsored by Kitomba HUD SKIN & BODY QLD Beauty Salon/Spa Of The Year 5 Treatment Rooms Or More Sponsored by Spectrum Science Beauty IN THERAPY SKIN & BODY WA/NT Beauty Salon/Spa Of The Year 5 Treatment Rooms Or More Sponsored by Pevonia ECO SPA Australian Wholesaler of the Year Sponsored by Australian International Industries THE GLOBAL BEAUTY GROUP

AUSTRALIAN BEAUTY SALON/SPA OF THE YEAR

Hall of Fame Sponsored by Refectocil RIANA JANSE VAN RENSBURG

4 TREATMENT ROOMS OR LESS SPONSORED BY BEAUTY BIZ

NSW/ACT Beauty Salon/Spa Of The Year 4 Treatment Rooms Or Less Sponsored by Dermapenworld THE TEMPLE SKINCARE & SPA

AUSTRALIAN BEAUTY SALON/SPA OF THE YEAR

THE TEMPLE SKINCARE & SPA

5 TREATMENT ROOMS OR MORE SPONSORED BY BEAUTY BIZ

HUD SKIN & BODY

Beauty Biz

Australian International Industries PTY LTD

Supplying the Hair & Beauty Industry since 1974


ABIA ABIA ABIA ABIA ABIA ABIA > DERMAL

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

AUSTRALIAN & NSW/ACT STATE SALON/SPA OF THE YEAR 4 TREATMENT ROOMS OR LESS

THE TEMPLE SKINCARE & SPA

2018 ABIA NSW/ACT BEAUTY SALON/SPA OF THE YEAR - 4 TREATMENT ROOMS OR LESS, The Temple Skincare & Spa. Sponsored by Dermapenworld

The team at The Temple Skincare & Spa recently took out State Salon/Spa of the Year NSW/ ACT 4 rooms or less and then as if that wasnt enough, also won the big one - AUSTRALIAN State Salon/Spa of the year in this category chosen from all State winners. We asked owner Rene Herald, what this means to the team and in her own words to give us the low down on this hyper successful business. Upon first being nominated for this award… Well to be completely honest, my initial response was “We are all winners and I am sure everyone entering deserves to win as they have also demonstrated excellence”... which is true... however, my next thought was “Hang on, we DO deserve to win because everything we do, live and breathe at the Temple is deliberate.” We, (meaning my Temple team and I), make 100% conscious effort every single day to drive the business and our awesome industry to greater heights, and to touch the souls of each and every client, on each and every visit. This is not coming from a place of arrogance or ego, and if you have met me, you will know I am extremely humble and grateful to my core. It is coming from a place of passion for what I do... it is coming from 20

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a place of acknowledgement for the hard work, drive and sacrifice that the team and I put in every day... and it is coming from a place of gratitude and pride for the Temple family we have created, and to ignore all that seems I am not valuing my dedication, hard work, sacrifice and drive. The Temple Skincare is where advanced skin treatments meet with the holistic... what does this mean...It means, we are a beautiful blend of Medi-Spa and Day Spa. We believe that to completely care for our clients (ie: our Temple family), we need to be able to offer serious results for our clients’ skin, along side nurturing their souls and bring about balance through relaxation, de-stressing and wellness. This way we completely care for our clients and can offer

a complete “whole-listic” and holistic approach to beauty and wellness. My business is based upon my personal philosophy...I believe that there is something special & healing we can offer through kinetic touch and we can truly bring about change to a client’s soul though that time we have them in our care... As therapists we are privileged to be in an industry that is actually allowed to touch another human being. I believe that if we can achieve our client’s best skin yet as well as care for their mind, body and spirit, then we have a client for life and this stops clients being bored and trying our competitors, hence the beautiful blend of Medi-spa and Day Spa. We have been in business 16 years, we have 4 treatment rooms and 10 staff members.


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Our Medi-Spa employs skin aestheticians who are experts in their field with an in depth anatomy & physiology knowledge & an understanding of cell function & ingredient technology, to completely understand how to effectively treat different skin conditions. This area of our business needs knowledge; skill and latest cutting edge technology to be able to confidently treat our clients skin concerns. We have over a million dollars in the latest technology and machinery within our medi-spa... ranging from four different types of lasers, LED light therapy, Hydrabrasions, RF natural face-lifting, Oxygen therapy, Skin needling, computerized skin analysis machines & more... We use medical grade cosmeceutical skincare in our medi-spa such as, Image Skincare & Germaine De Cappuccini. Our skincare and machinery is sourced from all over the world to bring our clients only the best of the best! Our results orientated skin treatments in the MediSpa enable us to confidently achieve the results our clients deserve. Our Day Spa employs spa therapists that excel in the client experience with an emphasis on all the

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

little things that make a spa experience special. Its not simply about the touch, its about the feeling and love that goes into everything we do from beginning to end. The Temple Skincare & Spa is nestled down by the pool inside a boutique hotel, The Hills Lodge at Castle Hill. As you walk down the jasmine lined steps, a feeling of tranquility will surround you. If you need a little pampering for the soul...our day spa packages are designed to alleviate stress & tension and nurture your soul to bring about balance to your mind, body, spirit. Our spa therapists take you to a deeper level of relaxation with their attention to detail and their desire to exceed your expectations with your ‘Temple’ experience. Let us guide you to having the most amazing skin you dream of, whilst taking you above and beyond relaxation! In our Day Spa, we use an Australian made luxury spa range called IKOU. This is a divine organic, aromatherapy product hand made in the Blue Mountains, Leura. IKOU stimulates all the systems of the body with its melting textures & its nurturing aromas. Using IKOU helps us take the client above and beyond relaxation, on a journey for their skin and their

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

soul. Coupled with the healing hands and the loving intent from our therapists, we are blessed to be able to take our clients to that next level of relaxation, allowing them to emerge from their room on cloud to float their way home. There is nothing worse than in-consistency as that leads to disappointment and your brand and integrity becomes weakened. Inconsistency leads people to feel like they have no control over a situation and this makes them feel uncomfortable. It also makes them feel that they are being devalued when their experience is either falling short from their expectations, or different to their last one with us. This becomes a powerful motivation not to return; something we need to avoid at all costs. We have introduced and implement our Temple Service System, to avoid this at all costs. At The Temple, we have CONSISTENCY in what we do and CONSISTENCY in the way we do it, so our clients feel comfortable and we are more likely to have met and actually exceeded their expectations on each and every visit. Beauty Biz Year 10 Issue 5

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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

AUSTRALIAN & VIC/TAS/SA

STATE SALON/SPA OF THE YEAR 5 TREATMENT ROOMS OR MORE

HÜD SKIN & BODY

2018 ABIA Australian Beauty Salon/ Spa Of The Year - 5 Treatment Rooms Or More, HUD Skin & Body. Sponsored by Beauty Biz

2018 ABIA VIC/TAS/SA Beauty Salon/Spa Of The Year - 5 Treatment Rooms Or More, HUD Skin & Body. Sponsored by Kitomba

HUD Skin & Body has taken out this coveted award and who best to tell us more about their salon success than the beautiful owner Gry Tomte! HÜD is an independent, multi-award winning skin clinic located in St Kilda, Victoria. But we’re also so much more. We believe in providing clients with solutions, not driving sales. We coach our clients to achieve healthy skin using sustainable and cutting-edge solutions. This means that our treatment times are longer, but provide substantially more value to each and every client. And we genuinely invest in our staff – for us to be the best clinic in the State, our staff have to be the best therapists. And I’m proud to say they are. Our approach is different, and the results we deliver are different. And this is what makes us 22

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excel in a competitive industry. For me, running a successful business hasn’t come from a drive to maximise profits at the expense of quality or client care. It’s been about providing incredible treatments that I can be proud of – treatments that genuinely change the lives of our clients. Undoubtedly this customer-centric focus is what has driven our success. How it began... I’m a native Norwegian who calls Australia home. With a combination of stress from being so far from home and the harsh Australian climate, I suffered full-blown Acne and Melasma by age 25. I searched desperately for help, but solutions were limited. So I became immersed in the industry, reading every bit of research I could and searching for safe and effective treatments that went beyond quick fixes.

I met an aesthetician in Toronto who not only helped with my skin (albeit temporarily), but also suggested I take my interest further to make skincare a career. I’m happy I listened! Years later, after having worked for others, I decided it was time to invest in myself in order to help people suffering like I had. And so HÜD was born. Fast-forward three years... Since HÜD opened in 2015, I’ve had incredible success. We’ve been featured on many Top 5 lists, blogs, magazines, and famously treat some of Australia’s best-known social media personalities. I’ve also been fortunate enough to partner with DMK who has recognised us with a


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

number of awards including: • Social Media Campaign of the Year 2017 • VIC/TAS Clinic of the State 2017 • VIC/TAS Therapist of the State 2017 • VIC Therapist of the State 2016 • VIC Clinic of the State 2016. We’ve physically expanded from two levels with five treatment rooms to three levels with nine treatment rooms, and from seven staff to 16. Financially, we’ve delivered consistent year-on-year growth averaging at 100%. Client retention is consistently over 85%, staff retention is incredibly high at 90%, and social media and referrals are our only form of marketing – it’s all word of mouth. And all of this by reducing our focus purely to skin, which is 90% of our business. Quality over quantity; it’s the only way.

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

BUSINESS SUCCESS HÜD has enjoyed incredible success since inception, and particularly between April 2017 and March of this year. As a small business owner, one of the most crucial planning tasks for me to consider when starting HÜD actually evolved around how I would define success. Yes, profit is one definition, and it’s certainly necessary for a business to survive long-term. But to me, success also means solving our clients’ problems. It means getting the results. It means changing lives. It also means enhancing the careers of my team through training, support and innovation. And it means that we’re in high demand because

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

of our skills, knowledge, integrity, and industry leadership. These are my key motivators. And this is why, since inception, there’s been no compromise with quality. That’s because I’m very much driven by my past – I needed genuine, and not false, help with my skin. I needed authenticity and solutions from others, not marketing hype and empty sales spiels. It’s what I believe we all deserve. And it’s undoubtedly this approach that’s given HÜD incredible success. From client referrals and retention rates through to staff growth, being recognised in the media as Victoria’s go-to clinic and everything in between, we’ve continued to gain momentum. And with the recent expansion of the clinic, we’re ready for the next stage of our evolution. Beauty Biz Year 10 Issue 5

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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 ABIA HALL OF FAME

RIANA JENSE VAN RENSBURG

2018 ABIA HALL OF FAME, Riana Janse van Rensburg with Lee Blackett, sponsored by Refectocil

One of the most coveted awards in the Australian Beauty Industry, as part of the ABIA’s, is that of the Hall of Fame. The recipient of this award, sponsored by Refectocil, is chosen by owner of the awards, Linda Woodhead, from the many nominations received and is based on their overall outstanding contribution to the beauty industry. This year’s recipient was honoured with a video tribute to an eager crowd, many of whom had experienced first- hand working with none other than the 2018 ABIA Hall of Fame Winner - Riana Jense Van Rensburg Riana has been in the health and skin care industry for over 30 years opening her first salon in 1988. Her family owned a Pharmacy in South Africa, where at the age of 14 she started her career as a pharmacy assistant. She later qualified in beauty technology at the age of 20 and opened 24

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her first clinic in 1989. In 1998 she opened her first training academy in South-Africa which was awarded with “School of Excellence” and her clinic continued to evolve not only in name but also in location when she relocated from South Africa to Australia in 2010. Not satisfied with being a Beauty Therapist and Clinic Owner, she has gone on to study and become a Paramedical Cosmetic Tattoo Therapist, an Enrolled Nurse, a Cosmetic Injector, a trainer and product distributor. She achieved accreditation to train and teach for ITEC International, commencing her academy ‘The Dermal Technology Institute of Canberra’ in 2014. She has served on the board of many beauty therapy organisations in South-Africa and here in Australia, and in March 2016 she completed a certificate in Cosmetics in Texas,

America, to use when she qualifies as an Endorsed Enrolled nurse at the end of this year. If that wasn’t enough in March of 2017, she bought her own commercial site in Greenway ACT decorating every room with her own painted artworks and murals. She has won countless awards and is a walking encyclopaedia of knowledge in skin care, a wife, a mother, a woman of passion and a true inspiration for the beauty industry. Huge Congratualtions to the 2018 Australian Beauty Industry Awards Hall of Fame recipientRiana Jense Van Rensburg Proudly Sponsored by


Helena

The Helena Collection is seductive, bold and pays homage to Spring Inspired by the strength of feminine beauty, a floral paradise in Berry tones with delicate strokes in an intense and vibrant blue tone. A glowing and protected skin, matte lips and strategic points of light for a dewy skin. Perfect tones for this season. Matte lips, bright and long lasting colours, creamy textures, and a high gloss shine for summer nights are this seasons trends.

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FEATURE

CRYSTALS FOR SPIRIT AND SKIN

By Cali VanAelst

Incorporating crystals into your skin care menu is brilliant. To add crystals to your repertoire of services, you need to understand what they are and how to infuse them into your treatments. So, how do crystals improve the skin? Let’s go back to science 101.

CRYSTALS AND THE SKIN

We know vitamins and minerals nourish the body, so where do crystals fit in? Vitamins are antioxidants that provide protection against the harmful effects of free radicals to the cells in your skin. Vitamin C, A, E and K are highly effective for skin preservation, cell renewal, brightening and exfoliating the skin. Simply stated, we know vitamins are good for the skin. This is a no brainer for aestheticians and why so many facial treatments incorporate vitamin-rich chemical peels, serums and masks. On the other hand, a mineral is a naturally occurring chemical compound that grows in a crystalline form, making crystals minerals. Crystals carry a negative charge, while toxins and free radicals carry a positive charge, which 26

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is important in the removal of toxins and free radicals from the skin. Negative ions magnetically draw out positively charged particles to detoxify, cleanse and heal the skin. Some crystals have such a powerful charge that you can feel them actively tingle in your hand. Adding crystals into a facial treatment is a great idea that can increase revenue and benefit your client’s skin and spirit.

CRYSTALS AND THE SPIRIT

Crystals emanate vibrational energy, and different crystals relate to different types of healing and wellness. Crystals have been used in healing since the beginning of humankind. The oldest crystals are amber, dating back as long as 30,000 years ago and some discovered in Britain from 10,000 years ago.

Crystal healing is a technique in which crystals are used to repair the body and protect against disease, allowing positive, remedial energy to flow into the body as negative, disease-causing energy is released.

SELECTING A CRYSTAL

In crystal healing, stones are assigned certain properties. Some of these properties are good for the care of skin. Selecting the right crystal out of many for skin conditions and spirit healing is easy with the right information. Amethyst. This beautiful purple gem is a rare form of quartz that can be found within geodes around the globe. Amethyst crystals bring inner spiritual harmony and are a powerful purifying gem. The calming properties are excellent for


the spa setting. Have you heard of a crystal room? It exists. Amethysts may be beautiful for home décor, but they are also a go-to for many facial treatments. It packs a heavy punch by gently increasing the surface body temperature, which increases blood circulation and oxygen to the skin’s cells; this translates to anti-aging and rejuvenation for sluggish skin. The cleansing, antibacterial and detoxifying properties make this gem ideal to keep acne at bay. Rose quartz. Associated with the heart chakra and feelings of love, rose quartz can help to release stress and tension. It is a powerful healing crystal that emits a soothing vibration. A popular gem for skin care, this crystal can stimulate cells called fibroblasts to make more collagen, which is important for wound repair. It stimulates blood circulation and brings more oxygen to the skin, clearing away toxins and impurities. The natural exfoliating and healing properties make it excellent for facial treatments. Rose quartz will literally rock your world. Diamond. Diamonds are clear, typically colourless crystals of light and illumination. This precious stone has benefits of balance, exfoliation and radiance. The luxury of the diamond transposes the skin from dull to bright. Used in the form of diamond powder, ash or diamond tipped microdermabrasion, this crystal is excellent for exfoliation and stimulating collagen. A diamond facial brings thoughts of indulgence and luxury, making it a great addition to your spa menu. Sapphire. The sapphire is the most precious and valuable blue gemstone. Often referred to as the wisdom stone, this crystal is associated with spirituality and the divine. It releases mental tension and spiritual confusion. For the skin, it aids in stimulating the pituitary gland, which regulates pigment, making it ideal to assist in treating hyperpigmentation. The sapphire’s antiinflammatory and antibacterial properties paired with its soothing and calming abilities, make it perfect for rosacea or irritated skin. Warm, red, irritated skin can be soothed by the cool blue sapphire. It is the perfect solution and a great upsell, add-on or specialised facial. Lepidolite. Known as Cleopatra’s favourite beauty stone, lepidolite is believed to help reverse the ageing process. Lepidolite works as a natural anti-depressant and pain-relief crystal, providing peace and tranquility. Belonging to the same group as lithium, lepidolite is highly reactive and creates vibrations that respond to our body in an effective and positive way, and many say they “feel high” when interacting with it. It stimulates and purifies the skin and connective tissues, helping to aid in skin preservation. When you hold it in your hand, you will feel the electrical charge that it emanates, like a battery. Lepidolite is a shimmery light purple to pink gemstone that can be found in Brazil, Russia, Africa and the United States. It is great for clients who have mature skin and are going through menopause. Citrine. This golden gem aids in directing personal power and creativity to enhance the physical body. Known as the success stone, it helps to manifest goals, wealth and abundance; it is a powerful cleanser and regenerator. Providing the skin a healthy dose of cell renewal, the citrine is perfect for a light exfoliation and anti-aging treatment. It can brighten the skin like a beaming ray of golden light.

CRYSTAL ON THE SPA MENU

Our being is comprised of body, mind and spirit. When caring for the skin, consider the body as a whole. New findings reveal factual evidence to back up claims that crystals can benefit the skin and the entire body. In skin care, there are various treatments that can be added to your repertoire of services.

HERE ARE A FEW WAYS TO INCORPORATE CRYSTALS INTO YOUR TREATMENTS. Crystal facial. After a thorough client consultation, choose crystals that correspond with the needs of the client for skin and spirit. Create a crystal map or grid. Typically, one crystal would be placed on the chin, one crystal on each cheek, one crystal for the third eye (area between the eyes) and one crystal for the centre of the forehead. Cleanse your space both physically and energetically. The environment of the room should be very calming. After you cleanse the client’s skin, apply the crystals according to your map, and let them remain for 15 minutes. Remove and cleanse the skin. Follow normal facial procedure or offer the crystal healing as a stand-alone service. Crystal massage. Adding a crystal tool, like a massage stone or massage pen, to your facial protocol can be a lucrative add-on service. The rose quartz roller has become an Instagram sensation. Used for lymphatic drainage and massage with all the added benefits of the rose

quartz, this tool is a great upsell. A rose quartz heart shaped tool is another option. During the massage portion of the facial, massage the skin for 10 minutes with the gem for healing and calming. Another option is to chill the crystal and massage post waxing, as well. Crystal water. Soak the desired crystals in purified water for 15 minutes or longer prior to any facial service. Use the water for cleansing or add it to a spray bottle that will lightly mist the skin to hydrate it. Other options are to wrap the feet with warm towels that are dampened with the crystal water or add it to a pedicure tub. Crystal skin care. The number of professional skin care products formulated with crystals is numerous, but one thing is for sure, the audience loves them. Products using ruby, tourmaline, quartz, rose quartz, sapphire and diamond reveal the most radiant skin. There is a reason diamonds are a girl’s best friend—beautiful skin. Smart combinations such as a diamond exfoliator paired with quartz calming masks will leave any client feeling revitalised inside and out. Cali VanAelst, L.E. has been a licensed and practicing cosmetologist and esthetician since graduating from Pivot Point in 1989. She is currently the training director for Cirépil by Perron Rigot. She was selected by New City as the “Best Waxer in Chicago” and has been featured in both Allure and Chicago magazines as one of Chicago’s best Beauty Biz Year 11 Issue 5

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FEATURE

IMPLEMENTING A MATERNITY POLICY IN CLINIC By Heather Kreider

From my observations, the aesthetics specialty is predominantly female; currently throughout my clinics we employ 75 members of staff, of which 96% are female. In the last ten years, at least 20 of my staff have been on maternity leave and whilst it is undeniably a very exciting time for the staff member, there are implications to the company that any business owner will need to consider. The crux of the matter being, in about four to five months’ time, this valued member of your team will be leaving you and you are going to need someone to fill their position; for how long will be hard to gauge. From experience, I would say it is unlikely they will be back within six months and there is also the possibility they choose to not return to work. It should be noted that the new mother cannot return to work for a minimum of two weeks after giving birth (industry dependant as factory workers have a longer mandatory requirement), this is known as ‘compulsory maternity leave’.

THE FIRST STEPS

The first time a member of staff tells you that they are pregnant, there will be a number of things you will need to consider and potentially put in place if you haven’t already created your maternity protocol. Don’t panic if you haven’t created one prior to being informed of the pregnancy, you can advise the employee that you will be providing them with information about what to expect, what their rights are and what you, as the employer, are obliged to do. Employees are eligible to maternity leave and pay but some companies may offer a more generous packet which could be dependent on your business’s financial status. Personally, I would advise hiring a specialist consultancy in human resources (HR) and employment law. It is also worth me just pointing out that I am not a HR specialist and this article is purely designed to give you an idea of factors to consider, all of which is correct at the time of publishing. A third party can prove to be a very valuable aid that will advise you appropriately on all HR matters, not just implementing maternity policies. As legislations change and new laws are brought in, it helps to have a specialist company that are up 28

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to date with what your legal obligations are, so as to advise you appropriately instead of you trying to keep up with the changes, while also focusing on the day-to-day running of your business. If however, this is not an option, there are many useful websites that you can call upon to ensure that you are abiding by correct laws and policies. Employees are also entitled to adoption or surrogacy leave (as well as maternity, paternity and shared parental leave, which I primarily focus on in this article) so it is worth familiarising yourself with this policy or asking your HR consultancy for advice should this arise in your clinic.

WHEN CAN MATERNITY LEAVE BEGIN?

Your employee can choose when they want to start their maternity leave, which will most likely be as close to the birth as possible, as this will usually be in their best interest in order to have longer off with the baby. They can’t begin their maternity leave until they are within three months of their due date. If your employee wants to take advantage of their right to maternity leave they will need to notify you of their pregnancy or intention to take maternity leave at least 15 weeks before the beginning of the week the baby is due. Most women choose not to announce that they are pregnant until after their first trimester, however, depending on their role within your company they might choose to inform you sooner because of a concern about working with pieces of equipment whilst pregnant, for example. They may ask that you keep their situation private for a certain amount of time. As a supportive employer, you should respect their privacy and do everything you can to work with them until they feel comfortable for you to make the announcement, or recommend that they personally tell their work colleagues when they are ready.

PROTECT AND SUPPORT

As much as it is important to protect your business, it is also vital that you support your employee; both should work in tandem. One of the first things you should do as the employer is a general risk assessment of the working environment for your records to identify the potential risks to both the employee and their baby, advised under the Management of Health and Safety at Work Regulations act.7Depending on their role within the company, you may highlight things like certain cleaning products, perhaps because of particular chemicals in them, however if you are unsure you should check your COSHH (Control of Substances Hazardous to Health) register. Not only that but there may be advisories on some of the machines which are used for treatments, such as radiofrequency machines or a particular laser and, although there is no hard and fast rule on this, it is always best to check with sales representatives whether it is suitable for pregnant women to operate that particular machine. It is also worth your employee mentioning this to their GP. The risk assessment should document your health and safety walkthrough and you should provide your member of staff with a dated and signed copy of the findings, measures to be put in place, as well as details of what has been discussed.7 Be sure to file a copy in your employee’s staff file. A properly documented risk assessment will be a helpful tool, especially if you find yourself in a situation where your pregnant employee has an accident.

As much as it is important to protect your business, it is also vital that you support your employee; both should work in tandem There will come a point where you will need to provide your employee with regular breaks. It is advised for every six hours of working, pregnant employees are entitled to at least 20 minutes of uninterrupted rest breaks.It may also help to offer seating options for pregnant front-of-house staff and, for practitioners, if your clinic has a lot of stairs, you suggest that the employee simply meets the patient in the treatment room instead of the normal meet and greet. I have found that patients are very understanding and usually don’t mind too much in situations such as these.

OTHER CONSIDERATIONS

When finding a replacement employee to cover maternity leave, whether this be temporary or an additional position that you decide to make permanent, it is important to remember that it is a legal requirement to keep the employee’s position available for them when they return from maternity leave.It also makes sense when advertising for the position that you mention it is maternity cover, as a maternity contract will differ from a full-time employee’s contract. There are cost factors to consider when arranging maternity leave for an employee too. These can include; paid time off during normal working hours in order to attend antenatal classes (where you will pay the employee their normal hourly rate), doctor check-ups, the overlap of pay for the employee and their replacement, recruitment fees should you wish to hire a recruitment agency and training costs for new employees.

RETURNING TO WORK

As mentioned previously, you have a legal requirement to hold the employee’s current position open so that they can return to the same role. Some employees choose to come back to work before their full maternity entitlement is complete. In this case the employee will be required to give you ample notice of their intention to return, which is no less than eight weeks’ notice. When your employee returns to work, there is a possibility they will need to familiarise themselves with the job and clinic again. It would be sensible to provide a return-to-work refresher as systems and policies might have changed If they are taking the full 52 weeks, then there is no requirement to notify and they should return to work on the predetermined day. It is possible that your employee might not want to come back to their full-time position and requests a part-time

position. You have no obligation to accommodate this,17 but I believe it is good business practice to formally consider the request and, if there is no position available, thoroughly explain the reason for your decision. There are a few other things that you may want to consider for your maternity policy, such as keeping your employee informed of any new opportunities at work, such as new position openings. Bear in mind, however, your employee might not want to be contacted during their maternity leave, which is their right, in which case they can indicate this to you prior to taking leave. When your employee does return to work, there is a possibility they will need to familiarise themselves with the job and clinic again. It would be sensible to provide a return-to-work refresher as systems and policies might have changed. Your clinic might have a new piece of equipment or technology and they might need to be trained in these. Remember it is in the company’s interest to make sure your employee is the best they can possibly be, so providing them with the appropriate training and support makes sense. To recap, once your employee has informed you of their pregnancy you should provide them with a document that details their rights, which will include information on maternity leave/pay, their notice requirements, keeping-in-touch days, vacancies or opportunities, annual leave and returning to work. You should also determine whether or not your employee would like to be contacted while they are on their leave, prior to them having the time off and have a record of this to refer back to should you need to. This is an exciting time for employees and as an employer, I believe it is so important to be supportive throughout the whole process; so let them know that you are there to assist them whilst still ensuring your business is not being affected. You employed this person for a reason and I think it is important to communicate with them that this break in their career will not have an impact on their future career with you, something which may be a significant concern for new parents. Heather Kreider, along with her husband Nathan, is co-owner of Make Scents Natural Spa Line. She has 19 years of experience in the spa industry and specialized in European skin care as an esthetician. Her educational background includes a postgraduate certification in Advanced Skincare at the International Dermal Institute. She’s also an RN (rehabil¬itation and orthopedic trauma) with a National Personal Trainers Certification. Beauty Biz Year 11 Issue 5

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FEATURE

ANTI-AGING FOR THE WELL-AGING GENERATION The evolution of the well aging, anti-aging or post-aging is a science story wrapped in a wave of shifting consumer perceptions. First, the science... At the dawn of the DNA-age, it was widely thought that chromosomal factors were the leading determinants of aging. Today, however, research is finding a more comprehensive array of factors impacting the process. In 2017, a team of researchers published an influential paper, “The skin aging exposome,” which sought to lay out which factors impact the visible, if not chronolo¬gical, perception of agea. The authors defined the “exposome” as “the totality of exposures to which an individual is subjected from conception to death. It includes both external and internal factors as well as the human body’s response to these factors.” These exposures include UV and IR, air pollution, lifestyle factors such as tobacco use and nutrition, stress and sleep deprivation, cosmetics and more. In total, these insights point to a more nuanced mindset on what contributes to age perception. As the scientific focus around aging has broadened, consumer perceptions and demographic realities have shifted signific¬antly. By 2022, 32% of the U.S. population will comprise women aged 55-plus, according to a summer 2018 briefing by Sharon Kwek and Sarah Jindal, both senior global analysts, innovation and insights, beauty and personal care, for Mintel (www.mintel. com). It’s no surprise that mature women are therefore critical for the beauty industry because they represent an affluent and growing demographic. These older consumers have more money than their younger counterparts, but they’re also working longer, dating more frequently and remarrying later in life. This revamped sense of vitality among older consumers has reshaped thinking on aging and self-esteem and requires new approaches by beauty product developers and marketers to offer clear benefits and relevance to a vibrant population that would rather enhance than mask its natural look.

BEAUTY INDUSTRY & SOCIETY HAVE A LONG WAY TO GO A December 2015 survey of 6,800 women in 11 countries conducted by Olay found that, “eight out of 10 women worldwide believe chronological age will continue to be less relevant [and that] women 30

Beauty Biz Year 11 Issue 5

are no longer defined by their chronological age.” However, all this positive talk shouldn’t mask the very real challenges regarding aging. For instance, the 2017 Philips Global Beauty Index (www.philips.com) found that 61% of surveyed women agreed that the beauty industry puts pressure on women to look a certain way, while 31% believed the beauty industry was not at all focused on well-being.” An additional 38% of participants said they expect the industry to provide a more holistic approach to beauty with a strong connection between health and beauty. While older consumers are redefining aging by decoupling chronological age from specific lifestyles, a recent study from the U.K. Royal Society for Public Healthb shows just how entrenched unhealthy attitudes toward growing older remain. For instance, 50% of women and 25% of men reported feeling pressure to stay looking young. While publications such as Allure may do away with the term anti-aging, there’s still a long way to go. The study declared, “The gendered nature of the fears surrounding growing ‘old’ was reflected in our research—both anecdotally within focus groups, but also with the survey finding that perceptions of when ‘old age’ begins are significantly higher among women than men, suggesting the women feel more pressure to

stay ‘young’ for longerc.” The report also found a significant—though perhaps not shocking—disconnect between younger respondents and older participants, likely due to the fact that two thirds of the public have no friends with an age gap of 30 years or more, per the report. For instance, 25% of 18-34-year-old respondents believed it is “normal for older people to be unhappy and depressed, while 30% believe “being lonely is just something that happens when people get old. Additionally, 40% of 18-24-year-olds believed “there isn’t any way to escape getting dementia as you age.”

TARGETED PRODUCTS & MESSAGING

According to the Mintel report, 70% of women aged 55+ want beauty brands to discuss the ageing process, while 64% of this same group look for products designed for people of their specific life stage. Sixty-four percent of U.K. women 45-54 said they weren’t put off by brands discussing menopausal skin and hair issues on packaging. SK-II recently took these lessons to heart with its #INeverExpire campaign, which featured women speaking to the age-related societal biases and women’s own self-imposed barriers and expectations.


LESSONS FROM ASIA’S ANTIAGING TRENDS Asia’s fast-aging populations are a significant challenge, particularly in mature markets such as Japan and Singapore. How the beauty industry responds as consumers move through life’s unique stages could offer lessons for other global markets.

Kwek and Jindal’s FIT presentation revealed that Asian consumers of every generation have concerns about the signs of aging: • 20% of Indonesian urban-dwelling metro male consumers aged 16-24 consider anti-aging claims important when buying facial skin care products for themselves • 87% of female consumers aged 20-39 use anti-aging skin care; 74% started using antiaging skin care in their 20s • Chinese female consumers age 20-49 consider the top three signs of aging to be: • Fine lines (63%) • Loose skin (61%) • Dull skin (56%)

HOW ASIAN BRANDS ARE RESPONDING

Skin care brands in Asia have targeted the silver generation by providing products designed for specific life stages, such as women experiencing menopause, as seen with Japan’s Kobayashi Seiyaku Inochi No Haha Moisturizing Essence, which comprises herbal extracts, fermented hyaluronic acid and egg yolk lipoid to prevent dryness, boot firmness and leave the skin moist, translucent and plump. Key claims include skin barrier strength¬ening, pH balance of the skin and improvement of skin tone, according to the Mintel data. Relevant ingredients in the space include rice milk and Centella asiatica, an ingredient known for its skin repair and circulation boosting properties.

ANTI-AGING’S TERMINOLOGY DISCONNECT

clear communication of product aspects and benefits, he added. In a world in which many consumers are beginning to search for products by ingredients or benefits, these consider¬ations could have real-world impacts on discover¬ability and sales.

ANTI-AGING VOCABULARY: BRANDS VS. CONSUMERS

While BASF’s in-depth research touches on the media and ingredient suppliers, this report will focus on language disconnects between brands and consumers. When it comes to describing anti-aging benefits, brands and consumers are roughly speaking the same language. Both groups commonly use terms such as “antioxi-dant”, “plump”, “smooth”, “aging”, “moisturize” and “wrinkles” to describe product benefits. When it comes to environmental stressors such as sun exposure and pollution, there are some minor discrepa¬ncies. For instance, consumers use terms such as “atmospheric aging” and “ozone” in their reviews of products, while brands often do not. However, the variations are far more pronounced in other sectors. Consumers and brands are experiencing a more pronounced difference in facial anti-aging sensory descriptors. For instance, brands may use terms like “glittery”, “gentle” and “silky”, while the consumer may use terms that brands do not, including “relaxing”, “sticky” and “light”. Brands describe the relaxing effect of facial antiaging products using terms such as “calming”, “soothing” and “relaxation”, while consumers use terms such as “refreshed”. For glittering effects, brands might use terms like “gloss”, “shine”, “shimmer” and “brilliance”, while consumers are prone to terms such as “gloss”, “shine” and “illumin¬ating”. Interest¬ingly, consumers use “viscosity” to describe product thickness more than brands.

Journalists, consumers, beauty marketers and formulators, and ingredient suppliers are often using divergent terminology to scope out antiaging product benefits, according to recent BASF research presented to Global Cosmetic Industry by Kumar Kunal, Ph.D., marketing manager, skin care North America. While some variations are minor, others are striking.

5 WAYS ANTI-AGING INNOVATION IS CHANGING

Reviewing sensorial terms in facial anti-aging, the BASF researchers collated a master list of face care sensorial words used by blogs and established media outlets, top U.S. prestige brand and retailer product descriptions, consumer product reviews, and ingredient supplier formulation and end-user descriptions. The group then identified the language trends among the various sources, ranking terms by frequency.

BASF recently surveyed more than 200 women to decode attitudes toward aging. The company found that 60% of respondents wished to look five to 10 years younger—rather than decades or more—while 80% expected “high-quality” skin care to support this goal. Diving deeper, BASF found that leading needs for facial care included firming effects, moisturi¬zation and the minimization of the appearance of wrinkles, while leading emerging claims include improving skin aging effects and speed of results. These were the insights behind the company’s Replexium dual-peptide skin anti-aging bioactive, which claims to address several wrinkle types—crow’s feet, forehead and smile lines—while restoring seven years of firmness to the skin in three weeks. The technology’s dual peptides, acetyl tetrapeptide-9 and acetyl tetrapeptide-11, boost lumican, collagen I, syndecan-1 and collagen XVII, per in vitro data, thereby supporting denser and firmer skin.

Manasi Chavan, marketing manager for BASF, explained in a recent interview that terminology is critical for ingredient suppliers to understand the goals of its customers and to help brands better communicate technical claims in the consumer’s language. Kunal added that terminology analysis can help brands better assess how they should describe product facets such as texture in ways the consumer both understands and values. While using novel terminology isn’t necessarily wrong, the focus must always remain on

Anti-aging technology has historically been one of the hottest innovation areas for cosmetics actives, but the chemistry and attitudes behind applications are changing.

1. RAPID RESULTS

2. EPIGENETIC INSPIRATION

Lipotec USA, Inc.’s Reproage peptide modulates the levels of microRNA-145, which may support cellular reprogramming in the epidermal basal layer, helping reactivate the regenerative abilities of the skin, which are lost with age. Inspired by epigenetics, this peptide can improve the appearance of mature skin, according to the supplier.

3. CLEAN TECHNOLOGIES

Addressing several exosome concerns, Sederma’s Venuceane anti-aging active reportedly provides protection against both UV and IR damage, as well as other issues. The natural ingredient is produced via bioferme¬ntation and provides anti-aging, hydrating, repairing smoothing and environm¬ental/pollution defense in a range of applications, including face and neck care, body care, leg and foot care, sun protection products, and even nail care and color. In addition to its function¬ality, Sederma has highlighted its organiza¬tion’s “super-clean processes.”

4. BREAKTHROUGHS IN WRINKLE HYDRATION & SKIN SAGGING

Shiseido was recently awarded for a trio of research papers on the subject of anti-aging. “New Insights into the Development of Anti-aging Skincare Cosmetics Focusing on the Primary Causes of Wrinkles” by Yusuke Hara of the Shiseido Research Center found that wrinkling caused by facial expressions mechanically deteriorate the stratum corneum. By using a hydration-dehydration process, Hara found that the stratum corneum could be regenerated with skin care ingredients such as polyoxye¬thylene/ polyoxyp¬ropylene dimethyl ether. The technology is also thought to suppress the formation of new wrinkles by keeping the stratum corneum hydrated.

5. WHEAT GERM INNOVATION

Laboratoires Expanscience hopes to put skin aging through its paces with α-Lupaline (INCI: Lupinus Albus Seed Oil (and) Triticum Vulgare (Wheat) Germ Oil Unsaponi¬¬fiables), a botanical antioxidant intended to protect skin from everyday environmental aggressors at the cellular level in anti-aging skin and sun care applications. This protection includes the inhibition of ROS generation from UV, infrared (IR) and blue light. To do so, the ingredient is reportedly designed to limit lipid peroxidation, DNA degradation and protein oxidation. The active is also meant to prevent premature structural aging in skin tissue via the regulation of both UV-stimulated protease activity and uncontrolled synthesis of the MMP-1 gene after IR radiation. Courtesy of Global Cosmetic Industry References and Notes a Jean Krutmann, Anne Bouloc, Gabrielle Sore, Bruno A. Bernard, Thierry Passeron, “The skin aging exposome,” J Dermatol Sci. (2017) Mar;85(3):152-161. b “That Age Old Question,” www.rsph.org.uk/our-work/ policy/older-people/that-age-old-question.html c Aging attitudes are not universal across all ethnic backgrounds, according to the study; for example, among people from black ethnic backgrounds, attitudes to aging and older people are nearly three times more positive than average.

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FEATURE

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SEVEN DO’S AND DON’TS WHEN PREPARING AWARDS SUBMISSIONS

By Leanne Cutler, Siren Marketing

Preparing for awards submissions can be a tedious task in the timelines set, if preliminary preparation is not done sooner rather than later. Now 10 years in business, submission consultant and awards judge Leanne Cutler of Siren Marketing gives her tips and tricks on how to stay on top of the task to make your submission the best it can possibly be, in the most organized way possible.

1. DO - BE PREPARED EARLY

Get a copy of last year’s questions and make a plan. Set up folders for each question, then save information and images as activities and achievements occur.

DON’T WAIT UNTIL THE LAST MINUTE

The time allocated to get your submission just right varies between awards. If all of your information and images are collated early, the preparation time can be used for crafting the submission, not chasing up essential material. Irrespective of whether you are named a finalist or not, you still have an excellent summary of business activity in the past 12 months to analyze and this is integral to future planning.

2. DO ASSESS YOUR NEEDS

Can you do the writing and editing yourself? Or should you get help with the task? If writing is 32

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not your thing, then look for the right person to help you now. Ask someone who works in the field of writing to help. It could be a teacher, a journalist, a student or a PR professional.

DON’T DECIDE THAT YOU NEED HELP WHEN IT’S TOO LATE

Your plan needs to include who is going to be part of your team and have them ready from the start. For instance, who is going to screen snap relevant social media posts? Who is going to tally achievements e.g. the number of publications your collection has received across how many countries or how many people attended your seminars or how many clients gave you positive feedback etc? Who is going to write? Who is going to proof read? Who will layout any visuals required? Who is going to edit the copy to the word count? Who is going to post and format the submission online?

3. DO PUT TIME ASIDE TO GET THE JOB DONE If you get in professional help, you must fully commit to be part of the process for information, passion and to give the work ‘soul’.

DON’T THINK THAT HIRING A SUBMISSION PROFESSIONAL MEANS THAT THEY CAN JUMP INSIDE YOUR HEAD, WAVE A MAGIC WAND AND DO IT ALL FOR YOU.

You must be involved to give the submission guts and integrity. It’s amazing that many believe that ‘paying someone else to do it’ will remove the need for involvement. This is absolutely incorrect. The entrant must to be involved ‘boots and all’ to make the submission unique, meaty with facts and have personality. In my experience, an organised entrant with


full information at their fingertips can have their submission created in about 10 hours. Those who need guidance on how to answer questions and when to find evidence can have a consultant spend up to 30 hours on the task.

4. DO BACK UP ALL CLAIMS WITH EVIDENCE

Use statistics, images, social media posts, survey results or other endorsements to back up what you have achieved. This should show that you work from a solid business plan and that you have a complete handle on your business and photo shoots.

DON’T BE VAGUE

The more specific your answers, the better. Add substantial facts, express your business’s uniqueness and provide interest and entertainment. Here is a fictional example: “We were really successful this year in getting loads more regular Skin Therapy clients” is not as good as saying: “We increased our skin therapy business by 12% by targeting local business with a dual targeted social media and letter box drop campaign in the month of August. Over the four-week period it attracted 92 enquiries with 63% booking for an initial appointment within 6 weeks. Of that, 48 became new ongoing clients. Their average spend was $134 and they booked six times in the year. We consequently turned over an additional $38,592.”

5. DO MAKE THE WRITTEN WORDS SOUND LIKE YOU.

One way of doing this is to speak your answers and record it, then write it down. If you are engaging a submission consultant, spend time talking so that your speech style can be understood. You might have particular turns of phrase and way of expressing yourself, so use it.

DON’T MAKE THE SUBMISSION SOUND COPY-WRITTEN LIKE A BROCHURE, PROSPECTUS OR SOME OTHER CORPORATE DOCUMENT.

This may seem inauthentic, despite being clever. You need to sound like the unique personality that you are talking to the judges. The judges don’t want to be ‘sold’ to, they want it to be more like one side of a conversation.

6. DO WATCH YOUR WORD COUNT

This is where it gets tricky. Once it sounds like you, the answers have to fit the word count (if the submission is online and this is a requirement). Editing and keeping personality and professionalism takes skill. Engaging an experienced editor often helps to keep the answers genuine but concise.

DON’T WRITE TOO MUCH.

The online submission forms usually cut the text off at the exact word count. Use dot points to hit the judges between the eyes

with your achievements and facts.

only take about an hour to get it right.

7. DO USE ALL FORMATTING TOOLS ALLOWED BY THE RULES.

All in all, the way to present a strong submission is to load it with facts in dot point format. Leadership in business, innovation in the industry and overall success play a big part in selecting the winners.

If it’s an online form, make sure you space out the lines of text. Make each sentence a new paragraph. Bold key words. Use headings and sub-headings to highlight important sections and to break up blocks of text.

DON’T ONLY CUT AND PASTE TEXT INTO AN ONLINE SUBMISSION FORM.

Dumping cut and pasted text into an online awards form is a big ‘no-no’. This will appear as a large block of greyness to the judges. After hours of reading submissions, their eyes will physically tire if all they are doing is reading big blocks of grey. The trick is to format, format, format. It’s so much better for the judges to work with and it appears professional too. If you don’t know how to format the online submission form, ask a friend for help. Someone who knows how to do this will probably

If you’ve done a solid amount of work in your salon or spa, industry and community, and communicate this really well, you are in with a chance. Good luck with the 2019 round of submissions! Leanne Cutler is a Business Communications professional specialising in award and grant submissions, integrated marketing in hairdressing and education and international hairdressing PR through the Hair Shots 2 The World brand. She is regularly asked to judge hairdressing awards including judged the NAHAs (USA), Contessas (Canada), Behind the Chair (USA), AHIA & ABIAs (Australia). For more information, please contact Leanne Cutler on 03 9583 2001 or leanne@sirenmarketing.com.au Beauty Biz Year 11 Issue 5

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SALON PROFILE

REJUVI

BODY FACE BEAUTY

Based in Mt Ommaney, Rejuvi Body, Face & Beauty is a leading Brisbane salon and an exclusive Dermalogica distributor. We talked to salon manager Claire Kelly about what makes Rejuvi so unique. Rieta Mistry is the business owner of Rejuvi and loves to empower women in business. Prior to embarking on Rejuvi 5 years ago she successfully ran a body corporate management business for 7 years and her end goal is to open a day spa in Brisbane. We specialise in skin treatments with our favourite treatment being Dermapen. We have been achieving amazing results targeting fine lines, wrinkles, acne scarring and overall rejuvenation. We love our eyebrow shaping and perform a lot of body massage treatments. Our team are highly skilled and have learned many different techniques of massage to help find what’s right for each client when they come in. Our Indulgent Hot stone and paraffin pedicure is another popular service. We love to warm our clients shoulders with heat packs, wrap them up with a blanket and soothe and relive aches and pains from feet using our peppermint soak while finishing with fresh cuticles and soft heels and freshly painted toes. Lash extensions are on the rise and we now offer hybrid and Russian lashes at the salon. We love using Dermalogica as it is a brand that is supported by scientific backing and knowledge. It has business consultants who help you strive for the best results for your salon and always help to keep you driven with goal setting and VIP event planning. The best thing about Dermalogica is their student education training. It inspires our girls to come back and perform the new treatment and to use the latest product that’s hot on the market. They have the confidence to deliver the best results with the best attention to detail and gaining confidence with clients each time they return for a treatment or product purchase. Dermalogica has been our main product line at Rejuvi and always will be. It has a wide variety of products and I find people who may have left it always come back to what’s best. The most challenging aspect of running the business is always improving on what you have already achieved. Setting your own goals and trying to perform better year after year is our goal. It can be hard to get ourselves 34

Beauty Biz Year 11 Issue 5

and our style of salon out there into the world. We aim to deliver the best treatment to each client from the time they walk in to the time they leave. We feel word of mouth and a regular client is gold. In the beauty industry online sales have dramatically increased for clients using skincare. Its easier, more convenient and generally offers large discounts with free shipping. We try to encourage our clients that by coming into salon we can look and touch their skin. We can use our expertise to guide them to the right products and also help get them onto the best skin treatment to enhance their overall skin look and feel. We hope by building a relationship with them we can help their skin coming up to change in seasons, hormonal issues or life events get the best results so they look and feel their best. Social media has helped gain a following and also creates a style of who we are. Social media is a fun platform to help showcase some of what we do. We try to include pictures of each service that we perform and to show clients before and afters so they can get a real insight about different services. Facebook is our main platform we find Instagram is for the younger followers. We are all about results and good client therapist relationship. Without our amazing staff we would not achieve our goals and our salon culture would be as strong as it is today. Education externally and Internally is the key with regular team meetings and training sessions. I like to have the girls perform treatments on me and also on each other as I find the best way to understand someone’s style and how to improve it is to experience it for yourself. We do this a lot. Our team also have staff treatments each month on their days off and we like to use this as another way to learn from each other and gain tips and tricks to help benefit our clients experience. Communication about how we are performing and honesty on our monthly goals and KPI’s means the girls can see face value what the business needs to be successful and to be aware when we are running on a low performance month. It helps us focus as a team on ways to improve our end of month figures. www.rejuvisalons.com.au


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PROFILE

MY JOURNEY TO SKIN HEALTH by Kiri Yanchenko

If you met me today, you probably wouldn’t guess that only a few years ago my skin was one of my biggest concerns. At times it ruled my emotions and took over my life. During the most severe flare-ups I couldn’t bring myself to leave the house. It’s great to be on the other side of that dark time in my life – to be able to reflect on the past few years and feel grateful for where I am today. The challenges I faced while trying to find solutions to clear my skin are what drove me to develop a skin care range. I want to share my story with you so that you can understand why I put so much passion and thought into developing my skincare range and why I believe that a holistic approach including the right diet and lifestyle is the key to skin health.

MY SKIN PROBLEMS DEVELOPED AT THE HARDEST TIME OF MY LIFE

When I was 30, my father developed a serious illness. He deteriorated rapidly and I became his sole carer. Until he passed away he was unable to do anything for himself and the responsibility of having his physical and mental health in my hands quickly took a toll on my own well-being. I was prescribed some medication to help me deal with the situation, but the medication led me to drop over 15 kilos in weight and develop pustular acne. My face was so sore that I couldn’t sleep at night.


As if the acne wasn’t enough, I then developed perioral dermatitis, a common facial irritation that shows up as spots and flaky skin around the mouth and chin. I was given a topical steroid, which was meant to help. Instead it caused the condition to spread and pretty soon the whole bottom of my face was covered in it. Because I had no idea what to do and what it was (I hadn’t even heard of perioral dermatitis at that stage), it got worse and worse. I was already in an extremely fragile emotional state and having to deal with sore, inflamed skin was the last thing I needed. All I wanted to do was hide. I was desperate to find a solution, even if I had to make it myself.

GOING BACK TO BASICS

At first I tried pretty much every therapeutic skincare product on the market, but nothing seemed to work and lots of products made it worse. I found that my skin reacted to many common irritants including sulfates, parabens and synthetic fragrances. I threw away every skincare product in the house, along with my shampoos, conditioners and hand soaps, which also contained some of those irritants. I did a lot of research into medical studies about skin health and acne and found out that some strains of bacteria can trigger acne, while other strains can actually help to prevent it. I also discovered that probiotics can be helpful for skin health and that there were new skincare ranges in Europe using probiotics as a key ingredient and people were raving about them. I stripped back my diet and thought about every piece of food I ate, knowing that some food items could be contributing to my skin woes. This was the start of my healing process.

ADOPTING A HOLISTIC APPROACH TO SKIN HEALTH

Regaining healthy skin became important enough to change my entire approach to life including diet, exercise, beauty products and mental health.

DIET

I knew from past experiences that my skin felt less irritated when I ate lots of good fats. While doing my research, I came across the antiinflammatory diet, which recommends foods high in essential fatty acids such as salmon, broccoli and almonds. I started to focus my whole diet around antiinflammatory foods and removed any foods considered to be inflammatory (including sugar, trans fats, processed meats, refined carbohydrates). I increased my consumption of water and swapped caffeine out for green tea.

TREATMENTS

I spent a lot of time online investigating topical acne creams and reading through forums to find out which ingredients had been most helpful to others. I found out about the benefits of glycolic acids and had some success treating my spots with regular chemical exfoliation (using glycolic acid). I picked a lightweight moisturiser that wouldn’t clog my pores – if I didn’t moisturise, my skin would erupt again because it was crying out for oil.

SUPPLEMENTS

After reading about the benefits of Zinc on skin health, I started to take zinc daily and it really seemed to make a difference. I also read that copper and zinc contain important anti-bacterial properties I knew that probiotics were a good idea after taking a course of antibiotics, so I looked into gut health and introduced probiotic tablets permanently to my diet. I also noted the benefits

of Vitamin B (which is anti-inflammatory) and Vitamin C (which has antioxidant properties).

AND EVERYTHING ELSE…

I started going for walks to clear my head and learnt how to meditate to clear my mind. I washed my hair with natural shampoo and conditioner and replaced all of my household cleaning products with natural versions. I became obsessed with sun protection and made sure I applied sunscreen and wore a hat or carried an umbrella wherever I went. My journey to good skin health took a while. I will probably have to deal with the odd bout of perioral dermatitis from time to time, but due to the changes in my lifestyle and the products I created, I’m so happy to be able to say that I very rarely have major flares these days and I haven’t seen a sign of my acne for years.

MY BIGGEST ‘AHA’ MOMENT

The best discovery of my journey and probably the most beneficial to my healing was how probiotics can help our bodies both internally and externally. There are billions of microflora (made up of both good and bad bacteria) living on the surface or our skin. When these bacteria are out of balance, they can contribute to chronic skin problems. It turns out that probiotics, when applied topically, can help to promote good bacteria and fight bad bacteria on our skin, just as probiotics that we ingest can balance out our internal bacteria. Owned by Kiri, AMPERNA® is an Australian owned, ethical skincare brand, dedicated to creating revolutionary and unique formulas to help rebalance and transform the appearance of skin.

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DERMAL

A HISTORICAL VIEW OF THE

SKIN MICROBIOTA

By Elizabeth A Grice

The skin is the human body’s largest organ, colonised by a diverse milieu of microorganisms, most of which are harmless or even beneficial to their host. Colonisation is driven by the ecology of the skin surface, which is highly variable depending on topographical location, endogenous host factors and exogenous environmental factors. The cutaneous innate and adaptive immune responses can modulate the skin microbiota, but the microbiota also functions in educating the immune system. The development of molecular methods to identify microorganisms has led to an emerging view of the resident skin bacteria as highly diverse and variable. An enhanced understanding of the skin microbiome is necessary to gain insight into microbial involvement in human skin disorders and to enable novel promicrobial and antimicrobial therapeutic approaches for their treatment. The skin is an ecosystem composed of 1.8 m2 of diverse habitats with an abundance of folds, invaginations and specialised niches that support a wide range of microorganisms. The primary role of the skin is to serve as a physical barrier, protecting our bodies from potential assault by foreign organisms or toxic substances. The skin is also an interface with the outside environment and, as such, is colonised by a diverse collection of microorganisms — including bacteria, fungi and viruses — as well as mites. As we describe, many of these microorganisms are harmless and in some cases provide vital functions that the human genome has not evolved. Symbiotic microorganisms occupy a wide range of skin niches and protect against invasion by more pathogenic or harmful organisms. These microorganisms may also have a role in educating the billions of T cells that are found in the skin, priming them to respond to similarly marked pathogenic cousins Microorganisms colonising the skin have long been of interest to dermatologists and microbiologists; our knowledge of these microorganisms has, until recently, been gleaned through culture-based studies. Historically, Staphylococcus epidermidis and other coagulase-negative staphylococci have been regarded as the primary bacterial colonisers of the skin. Other microorganisms that are generally regarded as skin colonisers include coryneforms of the phylum Actinobacteria (the genera Corynebacterium, Propionibacterium and Brevibacterium) and the genus Micrococcus. Gram-negative bacteria, with the exception of some Acinetobacter spp., are generally

not isolated from the skin, but are thought to arise in cultures owing to contamination from the gastrointestinal tract4. Non-bacterial microorganisms have also been isolated from the skin. The most commonly isolated fungal species are Malassezia spp., which are especially prevalent in sebaceous areas. The Demodexmites (such as Demodex folliculorum and Demodex brevis), which are microscopic arthropods, are also regarded as part of the normal skin flora. Demodex mites feed on sebum and are more prevalent following puberty, preferring to colonise sebaceous areas of the face. Demodex mites may also feed on epithelial cells lining the pilosebaceous unit, or even on other organisms (such as Propionibacterium acnes) that inhabit the same space. The role of commensal viruses has not been studied, and investigations are limited by the available molecular and microbiological means to identify and characterise viruses. Historically, culture-based approaches have been the standard for characterising microbial diversity. It is now evident that only a minority of bacteria are able to thrive in isolation. Culture-based techniques essentially select for laboratory ‘weeds’: species that flourish under the typical nutritional and physiological conditions that are used by diagnostic microbiology laboratories. These are not necessarily the most abundant or influential organisms in the community. This bias is especially apparent when attempting to isolate skin microorganisms, which are inherently adapted to a cool, dry and acidic environment. Furthermore, hair follicles and sebaceous glands are anoxic environments and harbour anaerobic microorganisms. Isolation of anaerobes is particularly problematic using routine culture-based approaches. These organisms are often slow growing and require special conditions for growth and during sample transport and processing. Elizabeth A Grice kindly allowed for this article to be shared from the US National Library of Medicine. Elizabeth is involved with creating articles for the Genetics and Molecular Biology Branch, National Human Genome Research Institute, National Institutes of Health, Bethesda, Maryland.


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DERMAL

ALL EYES ON TREATMENTS By Terri A. Wojak

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MEDICAL TREATMENTS Microneedling. Microneedling is a procedure commonly done in aesthetic medical settings. A medical provider uses an automated device or a roller with several fine needles to create micro-channels in the skin. The micro-channels create minor injuries in the skin that trigger a wound response, causing it to repair itself. This treatment is especially helpful for crow’s feet, as it stimulates collagen growth reducing the appearance of fine lines and wrinkles. Neurotoxins. Neurotoxins or neuromodulators work by stopping muscle contraction in specific areas of the face. For the eye area, it is most commonly used to reduce the deep furrows between the brows (the “11s”), as well as softening the appearance of crow’s feet. They can also be used in specific points of the Orbicularis oculi muscle surrounding the eye to give the eyes a more open, inviting appearance. Neurotoxins are popular due to the dramatic effects they have on the appearance quickly. It typically takes about five days to work and lasts about three months Fillers. Loss of subcutaneous fat is a major side effect of ageing skin, which like everything else is even more apparent in the eye area. This loss of volume in the eye area, especially underneath, not only makes the skin look more mature but can give the illusion of dark circles. The best way to combat this is to replace volume in the area where it once was with facial fillers. Most facial fillers are made up of hyaluronic acid, which we have naturally occurring in our skin. This makes the result look soft and natural. The provider must be careful to not use too much filler, as hyaluronic acid draws water to itself to cause the under eyes to look swollen. PRP. Platelet rich plasma (PRP) is a treatment that rejuvenates the skin with the patient’s own blood. It has become popular due to the term “vampire facial.” The procedure is simple and often gives an immediate benefit, although there is continual improvement since it stimulates growth factors increasing collagen production. During the procedure, the medical provider draws the patient’s blood and spins it in a centrifuge to separate the platelet rich portion that is then injected into areas of concern. It is now being utilised under the eyes, similar to filler, to reduce the signs of ageing. Radio frequency. Radio frequency is a treatment that tightens and rejuvenates the skin. Since the thin skin around the eyes is prone to laxity, radio frequency is a great option. It uses radio waves to heat the dermis to 41-43° C, which seems to be the magic temperature for stimulating collagen production. The skin typically appears tighter right away, and collagen continues to build in the area for up to a year depending on the aggressiveness of the treatment. Micro-focused ultrasound. Like radio frequency, ultrasound stimulates the deeper layers of skin to tighten and trigger collagen production. This modality uses sound waves that are focused deep in the skin where the fibroblasts, cells that produce collagen and

elastin, are abundant. This treatment also heats up the skin, which may cause some discomfort, but users say that the results are worth it. Resurfacing lasers. Laser treatments are a staple when it comes to anti-aging procedures. Resurfacing lasers, those attracted to water, can be specifically done for the eye area with the use of intraocular eye shields. The lasers create a wound response in the skin, triggering the body to remove damaged proteins and make new healthy proteins. The results can be significant if the patient cares for the skin diligently by applying topical occlusive agents and protecting the skin form the sun.

AESTHETIC TREATMENTS Microcurrent. Microcurrent delivers electrical energy to specific points designed to retrain the muscles. This is especially helpful in the eye area, as it loses tone more rapidly than other areas of the face. Performing microcurrent around the eyes can be an adjunct to any facial, as it typically gives an immediate lift for a great option before a big event. It is important to note, however, that long-term results are cumulative and may take several treatments. LED. LED utilises photo-therapy to revitalise the skin. Light energy at varying wavelengths can help to stimulate circulation, reduce inflammation and trigger collagen production. LED also works to energise cells, making the skin work at full capacity. Although you do not put the light directly over the eyes, which are covered with small goggles, it works well in softening the fine lines and wrinkles surrounding the eye, especially crow’s feet. Chemical peels. Chemical peels are great treatments for the eye area, as they exfoliate dead skin cells and stimulate the production of new, healthy cells. The peel should not be applied within the infraorbital rim by aestheticians, but the acid will travel slightly which is all that is needed due to the thinner skin in the area. Medical professionals may apply certain acids to the entire under-eye area, making the peel much more aggressive. The patient has to be diligent about caring for the skin following a deeper procedure. Enzymes. Exfoliating with enzymes can be a gentler approach to removing dead skin from around the eye than a traditional chemical peel. Enzyme peels can stimulate cell turnover and give the eye a brighter, smoother appearance. There is also the added benefit of better product penetration and absorption. Hydra-dermabrasion. This procedure utilises a diamond-tip along with suction and a liquid serum. There are several different devices available on the market that utilise a variety of infusions containing beneficial ingredients. Hydra-dermabrasion treatments remove dead skin cells while immediately infusing hydration into the skin for a smooth and plump appearance around the eyes with no downtime. Lymphatic drainage massage. Manual lymphatic drainage (MLD) is a specific massage technique intended to improve the circulation of lymph throughout the body. A popular use for

this technique is to reduce puffiness in the face or eye area, as this can be caused from buildup of lymph fluid. The lack of circulation around the eyes can cause more swelling than other areas of the face. A specialised eye treatment using MLD can be an add-on for many procedures.

HOME CARE Sun protection. Home-care products are of the utmost importance when it comes to keeping the eye area looking healthy and youthful. The best way to stop age-related skin conditions, such as fine lines and wrinkles around the eyes, is to prevent it from occurring in the first place. First and foremost is protecting against future damage, which is where protective sunglasses and broad-spectrum sunscreens come in. There are not many eye products available that contain sunscreen. Due to the higher chance of sensitivities in this area, ingredients must be chosen carefully. A simple formula containing zinc oxide tends to be the best option, as chemical sunscreens are known for their potential skin irritation. Moisturisers. It is also important to keep the skin surrounding the eyes moisturised since it has fewer sebaceous glands. The decrease in oil production can lead to dryness and dehydration, creating fine lines. Moisturisers not only attract and hold moisture, but commonly have other beneficial ingredients to enhance the eye area. Antioxidants. Antioxidants are a must when it comes to eye care as they fight off harmful free radicals that can damage proteins in the delicate eye area. Peptides. Peptides are a great ingredient for the eye area due to the low chance of irritation and their ability to trigger collagen production. Vasoconstriction. Products containing vitamin K or arnica can reduce the appearance of dark circles caused by vascularity. Skin lighteners. Skin lighteners such as kojic acid and licorice root can also be incorporated to reduce dark circles caused by hyperpigmentation. Cosmetic needling. Cosmetic needling can be done by the client at home using a stamp or a roller with fine needles. Cosmetic needling is approved by the U.S. Food and Drug Administration up to 0.3mm and should not be confused with medical microneedling, mentioned above. The client can target the fine lines around the eyes. Cosmetic needling is similar to aerating a lawn before applying fertiliser. The small needles are making pathways for products to penetrate more effectively into the skin. Terri A. Wojak, a licensed esthetician of 20 years, is an authority on skin care in a medical setting, education and business. She is director and educator at True U Esthetics, co-author of Mastering Medical Esthetics and author of Aesthetics Exposed: Mastering Skin Care In A Medical Setting and Beyond. She is also a member of the Skin Inc. Editorial Advisory Board.

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DERMAL

MICROBIOME: FROM BREEZE TO STORM By Marie Alice Dibon

It is here, all settled, not ready to disappear. And it seems it has become the darling of the cosmetics world. It arrived on tiptoe about five years ago. The microbiome found itself a place in our brands - even the greatest and most prestigious - and peacefully settled in indie brands too. It even wormed its way into our investors and corporate funds. It established itself so well that it has started looking like a tidal wave many players have been riding without really taking precautions… Since the first papers I wrote on this subject, the small microbiota has become an adult and conquered many audiences, including that of beauty. And it is a good thing. LVMH was the first prestige/luxury brand to jump ahead when they launched LIFE in June 2017 with a campaign focused on “prebiotics”. Earlier this year, Unilever invested 600,000 euros in very young start-up Gallinée: as a reminder, they were the first to associate the terms “good bacterium” and “skin” in a marketing mix in such a deliberate, freed way. Pushing boundaries even farther, Beiersdorf has just invested in another start-up, S-Biomedic, also focused on the Microbiome – only this time, they have been trying to develop living bacteria for treating acne. When they are launched, S-Biomedic will be the third brand to have placed living organisms for dermatological purposes on the market. The scope of possibilities is broadening, concepts are getting more mature, and the industry is adapting. Among our suppliers, after BASF, Givaudan, and Greentech, Silab has implemented a study platform dedicated to the microbiome. Givaudan offers a catalogue entirely focused on the claims related to it. And Vytrus has just launched an ingredient to target the sensors of the quorum, the communication (and often virulence) device of bacteria.

UNREASONABLE CLAIMS

However, growth spurts rarely come without pain. Obviously, if they remain sensible among major brands and dermocosmetology brands, claims are going pear-shaped in many marketing campaigns. All sorts of contradictory statements are made. Once again, many players promise the moon. The least well-informed are often the boldest. All this has caught the attention of the authorities. In September, FDA will organise their very first consultative meeting on the microbiome in cosmetics. Two months before the date announced, the meeting was already sold out. In Europe, EMEA set up working groups and discussions have been launched. Also, our lobbies are sceptical. Their presentations in the different seminars I attended, or which were reported to me, just show how 42

Beauty Biz Year 11 Issue 5

doubtful they are – beyond what seems essential to keep in mind. I heard conservatism, more than anything. As a matter of fact, the microbiome is not a science that allows us to hope we can keep doing the same thing over and over again. We are going to need to bring about a deep change. Listen to Larry Weiss, a former AOBiome executive and one of the most visionary scientific entrepreneurs I have had the pleasure to meet: “The microbiome is to Biology what Quantum Physics used to be to Newton’s Physics when it emerged. It is just a scientific revolution with the usual implications.” A scientific revolution is an earthquake with repercussions on the whole societal structure. Our industry is no exception. “We do not know anything about anything,” reminds Larry. “Our top priority is to explore and understand these extraordinarily complex systems.”

ONLY FEW STUDIES

So, indeed, in a field - the skin microbiome where the vast majority of scientific publications only deal with damaged skin, there are hardly any studies published on healthy skins and the industry players, although they do get equipped, have difficulties carrying out very costly research, because it addresses complex systems. Apart from Givaudan, BASF, Greentech, and more recently Silab, hardly any suppliers made the effort of getting the means to launch studies. Among cosmetics brands, all heavyweights have been working a lot, but shared little.

And yet, global research has been making progress, because people share things and researcher networks are connected, buzz, and exchange on a constant basis. Our industry should reach a consensus to provide for protocols that systematically study the impact of ingredients and finished products on the skin microbiome, along with standards to compare the results obtained and not to demonstrate anything brands want: it is an emergency. If we do not do that, the authorities will do it for us. And they will be right to. Marie Alice Dibon currently heads of Alice Communications Inc. a consulting company, servicing the biotech, pharma and beauty industries on business development, communication, regulatory and innovation and established in 2000. Before the creation of Alice Communications, Marie Alice spent 15 years in France and the United States in the beauty, pharmaceutical and medical device industries. Her experience ranges from product development to marketing, through regulatory affairs, business development and manufacturing. Marie Alice holds a Masters in Industrial Pharmacy Institute of the Industrial Pharmacy Institute in Lyon and a Doctorate in Pharmacy from the Institute of Pharmaceutical and Biological Sciences of Lyon. www.alicecommunications.com


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DERMAL THE WAY TO GET

HEALTHY SKIN FROM WITHIN

Unlike most cosmetic treatments that only act on the surface of the skin, DMK Enzyme therapy treatments are designed to rebuild the skin’s core strength to make it healthier and more vibrant. The DMK signature Enzyme therapy enhances optimal skin functioning by working with internal systems to increase circulation, oxygenation and lymphatic drainage. Reverse osmosis flushes through the cells helping to clear toxins and free radicals while stimulating collagen production.

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For over forty years DMK’s unique enzyme formulation has remained unchanged, and the core of the DMK concept is: remove, rebuild, protect and maintain. Since enzymes are nature’s biological catalysts, DMK utilise them to mimic the way the skin functions in order to help recreate the ideal environment for healthy skin to thrive. The therapy allows the skin to work at its peak and aids in firming and tightening.

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DMK Enzymes are a unique formulation and are used to strengthen the structural integrity of the skin to create a healthy environment for cells to thrive in. The treatment takes 45 minutes to evoke capillary dilation, reverse osmosis and a plasmatic effect. It can aid in removing dead skin cells, flushing fresh blood and nutrients throughout the skin network, oxygenation of skin tissues and improving lymphatic drainage to detoxify the skin. Debbie Dickson, Director of Education at DMK, said, “Whatever skin condition that presents itself on the surface of the skin is in direct relation to the internal functions of the skin. A cosmetic style facial will work topically on the skin, so it may exfoliate, hydrate and temporarily plump out fine lines, but DMK treatments work with the internal functions and structures of the skin. So, we address the surface of the skin and work on internal skin functionality.”

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DMK’s signature Enzyme therapy steps: 1. The treatment begins with a thorough cleanse using a hydra louffa face wash, which is both a cleanser and exfoliant in one. 2. DMK Epitoxyl is applied to the skin, which acts like a liquid magnet, drawing out and vaporising toxins from the skin. 3. DMK Pore Reduction Drops are massaged into the skin to help calm, tighten and purify the area. 4. DMK Desquamate, which is an amino acid exfoliant that loosens and desquamates rough surface cells, is applied to the skin. 5. DMK Enzyme Masque is applied to the skin and left on for 45 minutes during which time it becomes tight and creates a pulsing sensation. 6. The masque is removed and at this point there will be a plasmatic effect, which is where the capillaries and blood vessels are visible. Although the appearance of the skin returns to normal after just a few moments, what can be seen is the effect of newly oxygenated blood rushing from the skin to the capillaries, which have been dilated from the masque. 7. After the DMK Enzyme therapy treatment a DMK skin technician will issue a mixture of DMK Home Prescriptives tailored to individual skin conditions. DMK Home Prescriptives are cleansers, crèmes, masques, serums, oils, spritzes and supplements which work in collaboration with treatment, to help protect and maintain skin at home.

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For more information on how to become a stockist please contact www.dannemking.com.au Beauty Biz Year 11 Issue 5


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DERMAL

DERMAPLANING

By Maxie Frericks. L.E.

In professional skin care, we are lucky to have so many forms of exfoliation to keep pores clean and promote quicker skin cell turnover for younger looking skin. There are three types of exfoliation: chemical, manual and mechanical. Chemical exfoliation, of course, is referring to peels, whereas manual exfoliation includes the use of an abrasive such as a scrub. There are a couple of mechanical exfoliation methods that are used today, one of the most popular being dermaplaning, which we review in this article.

CELL TURNOVER

The goal of exfoliation has always been to remove dead skin cells and encourage cell turnover. Skin cells turn over every three to four weeks in young skin. With age, this process moves at a slower rate, making monthly exfoliation more important. Exfoliation “tricks” the skin into turning over at a faster rate than it normally would. To trick the skin, a controlled injury (exfoliation) is created. When the skin is injured, new skin cells are sent to replace the old ones, and collagen and elastin are produced. Loss of collagen and elastin is the biggest contributor to wrinkles. While collagen can be put back into the skin, elastin is too big of a molecule. So, with all the methods of exfoliation that exist, what makes dermaplaning so special?

WHAT IS DERMAPLANING?

Dermaplaning is a lot like microder¬mabrasion, another popular mechanical exfoliation technique. Both mechanically exfoliate the skin, but dermaplaning also removes the vellus hair from the skin. In this method of exfoliation, a sterile, surgical scalpel is used to complete the process. It is definitely not as scary as it sounds. However, this method of exfoliation should be 46

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done by a licensed professional and definitely not at home. While the scalpel used is in a way “shaving your face,” you can think of it as shaving your skin. The technician will use small upward strokes around the entire face to remove any impurities, clogged pores and facial hair.

BENEFITS OF DERMAPLANING

Dermaplaning has numerous benefits, and this list will show you some to get you, or potentially your clients, on the dermaplaning train. 1. Cell regeneration. As mentioned earlier, dermaplaning will trigger the cell regeneration process to improve the appearance of fine lines and wrinkles. 2. Hyperpig¬mentation. Dermaplaning will exfoliate the top layer of your skin, taking off dead skin cells. Therefore, it can help lighten pigmented spots. 3. Immediate results. Other exfoliation processes sometimes take more time to show the results, but dermaplaning shows immediate results. 4. Safety. Dermaplaning is safe for everyone and there is no downtime involved. 5. Smooths rough skin. Dermaplaning is especially beneficial for people with rough, dry skin. The scalpel is effective in smoothing out skin and evening skin tone. 6. Hair removal. If clients are using this for hair removal, it is fine if they only have peach fuzz or vellus hair. It easily removes this hair without any problems. 7. Product penetration. Dermaplaning is good for letting products such as peels, strong serums or skin remedies penetrate deeply into the skin, as results are improved after

exfoliation. 8. Mildness. Dermaplaning is a gentle form of exfoliation, and it can be more gentle than a peel or microder¬mabrasion for sensitive clients. It is also great for new clients who want to start with gentle anti-aging treatments before jumping into more. 9. Frequency. Dermaplaning is safe to do every three to four weeks, which is the target range you would want to get those cells turning over faster. 10. Catalyst. This is a great catalyst to deeper exfoliation procedures, as it preps one’s skin gently rather than harshly. 11. Makeup. Clients will notice that their makeup will go on better after a dermaplaning service.

CONTRAINDICATIONS

The only time one would not want to dermaplane is if there is pustular acne involved. The surgical scalpel could easily rupture one of the pustules, and the bacteria could then spread across the face. Anyone with hirsutism or excessive facial hair growth may want to rely on waxing, laser or electrolysis for the hair removal, as these forms remove hair from the root and not at the skin level like dermaplaning. Maxie Frericks is a licensed esthetician specializing in medical esthetics and waxing. She is an aesthetics educator, having taught for Heritage College and the European Wax Center.


The Spectrum eDerm Impresses With Safe, Fast And Effective Treatments For Your Clients. Add Customised Treatments To Your Service Offering & Create Extra Revenue Streams For Your Clinic

Spectrum eDerm Micro-Needling Device utilises medical grade surgical stainless steel and has been designed to deliver treatments at varying adjustable depth and speed, allowing treatments to be customised to specific skin concerns and specific areas of the face and body. Micro-Needling is suitable for all areas of the body. Popular treatment areas include the face, neck, dĂŠcolletage and areas of apparent visible scarring.

Spectrum eDerm Box Set eDerm Pen Spectrum Micro needling Pen eDerm Silk Hyaluronic & Peptide Serum 50ml eDerm Barrier Recovery Adv Bio Therapy 30ml eDerm EGF HA EGF+Peptide Growth Serum 30ml eDerm Mask Accelerated Healing Complex 30ml

Spectrum Success Academy Purchase equipment from Spectrum and receive access to the Spectrum Success Academy The Spectrum Success Academy is exclusive for Spectrum customers and is setup to allow beauty businesses to focus on different areas that they want to drive growth in their business. Areas include: marketing, sales, operations, business tips and tricks, customer experience and many more. It’s about learning from those who have walked the path before you and using their strategies and tools that work.

Call 1300 766 198 Today And Ask For BeautyBiz Offer! Visit the Spectrum website today www.spectrumsciencebeauty.com.au


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MEDI & AESTHETIC

NOT ALL INJECTABLES ARE EQUAL

The pursuit of plump cheeks, smooth foreheads and perfect pouts has seen a massive surge in the number of cosmetic injectable procedures being performed. While these procedures are very much now considered the norm, there still remains a great deal of confusion among patients as to the differences between these non-surgical procedures and the telltale signs to look out for to ensure patient safety. The Cosmetic Physicians Australasia (CPCA) explains.

College

of

Anti-wrinkle injections work by blocking nerve stimulation to wrinkle-causing muscles, which prevents the muscle from contracting and significantly reduces wrinkles and fine lines. As a muscle relaxant, it is commonly used to treat crow’s feet, frown lines between the eyebrows and worry lines across the forehead. These anti-wrinkle injections are used by thousands of women and an increasing number of men to help rejuvenate the appearance of the face by softening dynamic facial lines and to help prevent the formation of new ones. Dermal fillers, on the other hand, are used to counter the loss of collagen and elastin in the skin by plumping out lines, restoring volume to areas where tissue commonly degenerates with age, fill in pockmarks and acne scars, contour or reshape facial features and add volume to the lips. Fillers are gel-like in consistency, and the type of filler, the area of injection and the depth of injection all influence the final result, and how long they last. Over the years, there have been significant improvements made in the technology of injectables, which has contributed to their increase in popularity. While they may have come to be considered commonplace, the CPCA warns it is important for patients to understand these procedures are still medical procedures and, as such, carry inherent risk of side effects and complications. However, there has also been an increase in the number of unregistered, unqualified people administering cosmetic 48

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injectables, resulting in unsafe practice. Cosmetic Injectable is a broad term used to cover any treatment that involves injecting a product into or under the skin for cosmetic enhancement. Currently the two most popular procedures are anti-wrinkle injections, probably the biggest player in the field of cosmetic enhancement, followed closely by dermal fillers. However, it’s important to understand that both work by an entirely different mechanism. “As per recent media reports, the influx of non-approved Schedule 4 drugs into Australia is a huge issue regarding patient safety and therefore is a major concern for the CPCA. The illegal importation of these Schedule 4 drugs for cosmetic use is happening now all over Australia, with potentially dire consequences,” said Dr Michael Molton, President of the CPCA. So how does a patient safeguard themselves against these unsafe and high-risk practices? “The most important consideration is to ask about the qualification of the person performing the injecting. It is vital to know what experience they have, how long they have been doing this for and do they have the knowledge and skills to firstly prevent or secondly manage any complications,” explains Dr Michael Molton. The CPCA also stresses the importance of confirming with your health professional which brand of product is being used and to ensure it is an Australian distributed product, not one that has been purchased from an overseas website or illegally imported. “It is important to remember, while non-surgical,

this is still a cosmetic medical procedure and the final decision should not be based on price, so avoid clinics that exercise aggressive marketing tactics to attract patients. The competence of the injector should always remain the primary concern, as is the product they are using. It is also vitally important that a patient has a faceto-face consultation with a medical practitioner to discuss potential side-effects as well as posttreatment follow-up and any other questions they may have. I highly recommend that someone seeking an injectable procedure visit a member of the Cosmetic Physicians College of Australasia. These doctors focus on non-surgical cosmetic medical procedures. Our physicians put patient safety first at all time and members must follow our code of conduct, ensuring that a high standard of care is provided to the patient to deliver the best outcome,” said Dr Molton. leading representative body for medical practitioners practicing non- or minimallyinvasive cosmetic medical treatments in Australasia. The College, which evolved from the Cosmetic Physicians Society of Australasia, provides education, training and ethical practice standards for its Fellows and Members who are required to have relevant training and experience as prerequisites for admission to the College. Members are also required to keep abreast of the most up-to-date, relevant information and latest medical and scientific advances Overall, the key role of the CPCA is to develop and maintain the highest standards in cosmetic medicine, which helps safeguard the public. http://www.cpca.net.au/


IT

S NO 2N W D IN YE AR !

A

IA

AUSTRALIAN MAKEUP INDUSTRY AWARDS

OPEN FOR ENTRY ONLINE: Friday 16th November 2018

ENTRY DEADLINE:

Friday 22nd March 2019

FINALISTS ANNOUNCED: Friday 10th May 2019

WINNERS ANNOUNCED AT COCKTAIL EVENT: Sunday 28th July 2019

PHOTOGRAPHIC

Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year Fantasy Make Up Artist of the Year Best Make Up Photographic Collection (Voted from Photographic Categories on display at BHBE)

SPECIALIST

Screen/TV Make Up Artist of the Year (this may be extended to additional categories) Special Effects/Simulation Make Up Artist of the Year

BUSINESS

Best Make Up Business Thinker of the Year Best Make Up Educator of the Year – Individual Best Make Up Educator of the Year - Organisation Best Self Created Make Up Brand of the Year

ICONIC Make Up Icon – Nominated

www.australianmakeupindustryawards.com.au


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MEDI & AESTHETIC

UNDERSTANDING VITAMIN A

BREAKING DOWN OSMOSIS’ LIPOSOMAL RETINALDEHYDE It is no secret that vitamin A is a key ingredient in skin care. Its remarkable ability to reverse ageing, increase nutrients and encourage the production of collagen and elasticity in the skin is unmatched. With so many different forms of the vitamin A molecule, it can be difficult and overwhelming to decipher what is best for our skin. Not to mention the stigma that comes along with vitamin A serums that can make us hesitant to use them. From sun-sensitivity, to redness and irritation, finding the right form and the right product becomes even more important. In the body, we convert Beta Carotene into Retinol, Retinol into Retinaldehyde and Retinaldehyde into Retinoic Acid. All of these vitamin A derivatives have important and proven activity in the skin, but because of the size of the molecule, they struggle to penetrate the epidermis when applied topically, resulting in the irritation and sun-sensitivity that can come with using certain forms of vitamin A. However, research has shown that Retinaldehyde and Retinoic Acid are 500 times more active than their vitamin A counterparts (Beta Carotene and Retinol), meaning smaller amounts can be used and absorbed into the skin to achieve those skin-smoothing results.

WHY RETINALDEHYDE OVER RETINOIC ACID?

Once the skin converts Retinaldehyde to Retinoic Acid, it cannot be converted back into a form of vitamin A that can be stored. So, though it may penetrate the epidermis, the skin converts only enough to perform the desired function and leaves the rest in storage forms, and Retinoic Acid cannot be stored by the body, which means applying topical Retin-A can result in two things: irritation from over-stimulation and over-exfoliation. Retinald¬ehyde, in addition to having its own receptor activity, is the immediate precursor of Retinoic Acid, so the skin will convert a significant amount to that form upon application without the overstim¬ulation because the skin is able to regulate the conversion, making only what it needs and storing the rest in adipose tissue.

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Beauty Biz Year 11 Issue 5

By April Jones


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EVENTS

BEAUTY EXPO INTERNATIONAL CELEBRATES ITS 15 YEAR ANNIVERSARY IN STYLE.

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Beauty Expo Australia has closed off its 2018 event following a huge weekend of discovery, innovation and education in all things beauty at the International Convention Centre Sydney (ICC), Darling Harbour. The event celebrated its 15th anniversary in style this year and early indicators show an increase in attendance from 2017, with more than 7700 visits recorded over the two days. Event Director Cory Watson was elated at the show outcome in 2018, saying “Beauty Expo is Australia’s number one national beauty industry event and this year’s edition was our largest in several years. We had a 45 per cent increase in exhibitors from 2017, which exemplifies the extent to which the industry is booming. Beauty brands are looking to connect with all facets of the industry and Beauty Expo provides an environment that is conducive to business – whether it be connecting with new clients or maintaining existing relationships. We would like to thank everyone who contributed to Beauty Expo being such a success this year”. Beauty Expo’s educational offering saw more than 35 dedicated seminars and workshops take place over the weekend, covering a range of topics from henna brows to radio-frequency aesthetics technology; wing liner makeup to the latest waxing techniques; and business topics relevant to beauty professionals. “I always like to spend two days at Beauty Expo... As both a skin practitioner and a business owner, I think Beauty Expo provides great education classes. And that’s because it’s not just the skin industry talking, it’s different industries that come to Beauty Expo which gives it a really great diversity of topics for your business... I’ve got to meet some really great people on the stands and learn about what’s new in the industry”, said Sarah Hudson who led a seminar on RF Micro-needling technology at the event. Big beauty brands attending Beauty Expo Australia previewed new products and treatments to visitors, with many new brands also introduced to the market. Among those at the event were MAC Cosmetics, which exhibited for the first time in 2018; along with Mancine Cosmetics, Ultraceuticals, INGLOT Cosmetics, Murad, Pelactiv, France Medical, Lycon Cosmetics, MODELROCK Lashes, Crown Brush, Caronlab Australia, Makeup Net, TechnoTan, The Global Beauty Group and many more. Professional Beauty Solutions (PBS) returned to the event with a portfolio of industry-leading brands like Dermalux LED, Image Skincare, Youngblood Mineral Cosmetics, Pure Fiji, Sunescape Tan, Bestow Beauty, Body Sugaring Australia, Luk Beautifood, ECOCOCO, and Cherry Blooms lashes. “The Global Beauty Group have been really happy with Beauty Expo Australia 2018, it’s been one of our most successful expos so far. The people who have visited

are really our kind of market; they’re ready to buy, they’re decision-makers, which is really good for us coming all the way from Melbourne! The set-up, the team who helped us to put the show on have been exceptional”, said Rachel Taylor, Digital Marketing Specialist for The Global Beauty Group. Some of the innovations in beauty that were launched at the event included: • Nouveau Lashes, a brand from the United Kingdom which launched into the Australian market at Beauty Expo 2018 with its revolutionary LVL Lash Lift treatment. • Green Habit, a new lifestyle brand by Aussie skincare brand, Skin Juice that ticks all the boxes for those seeking ecologically responsible and naturally-derived products. • Murad Outsmart Blemish Clarifying Treatment, combining five active ingredients that are clinically proven to reduce overall blemishes in one week. • Youngblood Mineral Cosmetics Illuminator, designed to provide a dewy glow with ingredients like black diamond dust to manipulate light. • AMPERNA, a new line of active probiotic skincare products from Australia emphasising natural ingredients. “As a new brand, getting the name out there, getting some foot traffic and being able to expose people to our brand was really awesome. For us it was amazing, we got some good sales and followers on Instagram,”said Kiri Yanchenko, founder of AMPERNA skincare. The show floor was buzzing with free educational presentations across two stages dedicated to topics in Makeup & Grooming and Anti-Ageing. Two live competitions, the Face2Face Makeup Awards and Nailympia Australia, showcased outstanding skills in makeup and nail artistry, respectively. Beauty Expo Australia will return in 2019 for another exceptional weekend of everything beauty from 24-25 August at the ICC Sydney. Victorian beauty professionals can look forward to the state’s dedicated boutique event, Beauty Melbourne, which will take place at the Melbourne Convention and Exhibition Centre (MCEC) from 23-24 March 2019. www.beautyexpoaustralia.com.au

Beauty Biz Year 11 Issue 5

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EVENTS

DMK CELEBRATES 20 YEAR ANNIVERSARY AT ANNUAL AWARDS NIGHT

Streamers and lights of all colours were the bright and fun back drop to DMK’s Annual Awards Dinner and 20 year anniversary celebration on the 8th of September. DMK Skin Revision Technicians came from all over Australia and New Zealand dressed in their best get-up from 1999, the year Daniel and Debbie Dickson became the distributors of DMK Australia. There were Spice Girls, Destiny’s Childs, Leather clad Matrix agents, Bananas in Pyjamas, Marios and Luigis, lots of double denim, animal prints and plaid skirts, but there was only one Prince in the room. DMK royalty Danné Montague-King founder and formulator of DMK who had flown out from America to attend. Everyone was ready to be transported back in time and ‘Party Like It’s 1999’. Daniel and Debbie Dickson know how to throw a party. Strutting in matching ‘his’ and ‘her’ sweat bands and tracksuits with a caricature of themselves on the back, the couple’s cheekiness as always was present. It was their incredible 54

Beauty Biz Year 11 Issue 5

generosity as hosts, business owners and friends and their pride for all the passionate DMK Skin Revision Technicians and Clinic owners that really shone through though. Owner of Mocha Publishing, Beauty Biz Magazine and the Australian Beauty Industry, Linda Woodhead and Event manager and Art Director, Kellie Woodhead were amongst the VIP invited guests, dressed in matching embellished leather and denim jackets to enjoy the night and celebrate with this iconic brand, its salon partners and educators. The night was not just a celebration of Daniel and Debbie’s own DMK journey over the past 20 years but also an acknowledgement and

big thank you to all the DMK Skin Revision Technicians and clinic owners that believe in, commit themselves to and share with others the life changing DMK concept. ‘The DMK Awards are a celebration of the dedication and drive our DMK clinics and technicians have for helping their clients, using professional skin revision. This year being our 20 years of DMK celebration as well, I can honestly say to all our DMK winners that the level of expertise, care for clients and results is unparalleled. Congratulations!’ – Daniel Dickson, DMK, Managing Director, Australia & New Zealand.


‘It was great to be invited once again to the annual DMK Awards night, always a fun and inspiring night that we are honoured to attend’ – Linda Woodhead, Mocha Publishing owner

20 YEAR ANNIVERSARY CELEBRATION

Daniel and Debbie Dickson have built their company to over 200 hundred clinics across the nation. Often Daniel and Debbie say, that actually DMK Australia and New Zealand is an education company, committed to knowing and learning about skin, that just happens to sell products and services. This as well as working with people who are as passionate about skin revision as they are, creates a company culture that inspires loyalty and dedication. The DMK family might have grown from a 20 people ‘bring their own plate to the party’ to a Gala Dinner Awards Night with 400 guests, but the support and drive for everyone to be the best they can be has never lessened.

DMK LAUNCHES THEIR BEFORE AND AFTER COLLECTION BOOK

In addition to the awards and anniversary celebration was the launch of the highly anticipated DMK Collection Book - ‘B&A a Celebration’ “This book truly celebrates an inspiring collection of the ‘Best of the Best’ DMK Before and After stories from around the world”, said Danné MontagueKing. DMK uses ‘Before & After’ as well as progress photos to keep clients engaged and motivated as they work towards revising their skin’s function. There is no better way for clients and their DMK Skin Revision Technicians as well to see the incredible transformation. Nor is there a better way to celebrate 20 years of DMK Australia than with the release of this luxurious book. It will be gracing DMK clinic waiting rooms in Australia and New Zealand this Spring.

Winners Skin Fairy

Advanced Body Image

Gry from HUD

Winner Skin Correctives

Skin+Wax

Winner Monique Universal Advanced Skin

Over forty DMK Awards were presented including the Clinic of the Year 2018 shared by Skin Fairy Clinic and HÜD Skin + Body. The top honour is awarded for high achievement and excellence in delivering the DMK Skin Revision concept of; Remove, Rebuild, Protect & Maintain. This includes exhibiting a dedication to ongoing education to drive high-quality services and standards that deliver lifechanging and long-lasting results.

Rewind Skin

Regul8 Ambassador of the Year was announced as Val Roche from Skin$u and Regul8 Clinic of the Year was HÜD Skin + Body. Other outstanding awards included The DMK Legacy Award given to Kaye Owens – Quietspace, Marketing Excellence award going to Karen Meiring De Gonzalez – Skin Correctives, the DMK Ambassador for Social Media 2018 awarded to Euphoria Skin and the Rising Star for 2018, Monique Smythe-Gormley from Universal Advanced Skin and Body. CONGRATULATIONS TO ALL!

Skin Reveal

Winners HUD Skin+Body Beauty Biz Year 11 Issue 5

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MAKE UP SHOP

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1. MAGIC AWAY CONCEALER BY CHARLOTTE TILBURY

Charlotte Tilbury has been working on the holy grail of concealers for years; a trusted miracle stick that is the solution to help cover skin issues in one swipe. Introducing Charlotte’s NEW most magic concealer, Magic Away! It reduces the appearance of dark circles, pigmentation, redness, blemishes and imperfections. Full coverage, long lasting up to 15 hours. www.charlottetilbury.com/au/

2. X FIX LIPS BY STAGELINE

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Matte Lips - X Fix Lips New Season Trends for Spring Summer! Matte lips in coral, peach, and nude tones. Stageline has created a long matte lasting liquid lip colour with high coverage. Once X Lips Fix is dry, lips remain perfectly made up for hours without transferring colour to glasses, napkins, etc.. Parabens free. Tone 07: An outstanding orange red. Perfect for those looking for an intense coral look and that suits almost all Lips, from the most pale to the darkest. Tone 08: A delicious peach tone with an imposing pink undertone and soft finish. Tone 09: The nude tone of the collection to create more natural looks. Ideal for those who prefer to draw attention and highlighting other features of the face. www.lookforbeautyonline.com.au

3. BEAUTY WINNERS GIFT SET BY INIKA

INIKA Organic Beauty Winners Gift Set is a gift set that contains two award-winning, luxurious products. Add colour and intensity to the lips with the Certified Organic Vegan Lipstick in Pink Poppy, and create panoramic lashes with the best-selling Long Lash Vegan Mascara in Black. Comes in a handbag sized pouch. www.inikaorganic.com

4. #LIPCONTOUR GRACE BY NAPOLEON PERDIS

Napoleon Perdis #lipcontour Grace is a make-up gift set for Christmas. It contains the Mattetastic Lipstick Grace, Luminous Lip Veil Cocoa and Lip Pencil Hot Mocha, and is housed in a clear cosmetic bag www.napoleonperdis.com

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5. LIPSTICK BY LOU LOU LIPS

Lou Lou Lips has three ranges of PETA certified cruelty free lipsticks; The Goddess range - a collection of seven semi-matte, hydrating lipsticks, and ALIAS which consists of four creamy matte, long lasting lipsticks. “The Goddess range is named after powerful female deities but when I came to creating a new range I wanted to tell a bigger story. In a post #MeToo world I wanted to examine the strength of women in a different way, and that’s how the ALIAS range was born. Each lipstick in the ALIAS range is inspired by women who challenged the status quo with intelligence and strength whilst under the guise of a man. These women had to fight to have their voices heard, and while we’ve come a long way, #MeToo has shown just how many women still feel silenced. Our mouths were made for talking and ALIAS was made for women who have the confidence to speak up.” louloulips.com

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6. METAL CRUSH BY KAT VON D

Kat Von D Beauty gives you an all new way to highlight with new Metal Crush Liquid Highlighter and new Metal Crush Extreme Highlighter. Inspired by the original Metal Crush Eyeshadow, Thunderstruck (which doubled as an amazing highlighter), these weightless formulas provide a glimmer finish in two super-versatile and buildable formats. Kat Von D Beauty Metal Crush Liquid Highlighter: Ethereal. Buildable Dimension. Ultra-Fine. With a convenient click-pen applicator designed for precise, targeted application, you can apply a little or a lot, then blend a little or a lot for total control over your level of intensity. Rock any of the 4 dimensional shades on their own, or blend and layer them together for an ultra-fine glimmering finish. Highlight everything – eyes, lips, face, body – with this futuristic formula that applies smooth and creamy and blends out seamlessly to deliver weightless glimmer for an instant, mesmerising high-light. katvondbeauty.com

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7. INSTAGIRL CONTOUR KIT BY GARBO & KELLY

Garbo & Kelly Instagirl Contour Kit is a blendable, easy to apply, powder and cream contour kit. Start with the Perfect Brows and use Garbo & Kelly Instagirl Contour Kit to shape the rest of the face. Blend with Garbo & Kelly Contour Brush. www.garboandkelly.com

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Shop online & open wholesale account


BEAUTY SHOP SUPER C30 BY MEDIK8

Solidifying their position as the leaders in vitamin C, Medik8 launches its most powerful vitamin C serum to date. Boost luminosity and fight signs of ageing with Super C30 ultra-stable 30% ethylated ascorbic acid, Medik8’s most powerful vitamin . Featuring C, it fights environmental and sun-induced damage, while boosting collagen levels to smooth and brighten the complexion. Skin is noticeably supple with fine lines and wrinkles visibly diminished and skin texture refined. medik8.com.au

BLACK MASK BY REVISION SKINCARE

Follow up by using Revision’s renowned Black Mask, with unique properties of Silt derived from European freshwater lakes help purify by drawing out impurities and toxins. and soothe skin. It also contains two natural clays, Kaolin and Bentonite, which detoxify and absorb excess sebum from the skin, while clever time-released Salicylic Acid microspheres act as a mild exfoliator and keep working, even after being rinsed off. Use Black Mask 1-2 times a week, depending on your skin type. envogueskin.com.au

WILD AT HEART BODY SCRUB BY LUX AESTIVA

Boost skin appearance & texture with natures own ‘botox plant’ – the hibiscus flower and utilise natures most effective, yet gentlest exfoliant, natural sugar crystals. Natural sources of glycolic acid/alpha hydroxy acid (aha’s), oligomeric procyanidin (strong antioxidant found in grapeseed oil which can provide protection against cellular and tissue damage caused by free radicals.) Rich in beta-carotene and vitamins d, c, e. luxaestiva.com

C.PROF RANGE BY MESOESTETIC

The current c.prof facial range consists of c.prof 210 depigmentation solution and c.prof 211 photoaging solution; two cocktails of active substances designed to help treat ageing, dark spots and facial flaccidity. The body solutions include c.prof 220 draining solution, c.prof 221 lipolytic solution and c.prof 222 body firming solution.There is also a solution that helps slow hair ageing and helps prevent hair loss – c.prof 230 hair loss solution. www.advancedcosmeceuticals.com.au


RENEW+ BY JEUNEORA

Renew+ is formulated with 6000mg of pure marine collagen to help support healthy hair, strengthen nails and reduce fine lines and wrinkles. The elastin and peptide-rich supplement powder also contains negatively charged volcanic detox mineral, Zeolite (2000mg) and vitamin C (1000mg), to support healthy immune function, provide antioxidant support from free radical damage and optimal absorption of active ingredients. Naturally flavoured with pineapple, Renew+ also contains Bromelain, a pineapple stem extract that acts as a digestive enzyme and antiinflammatory for inflamed joints and muscles www.jeuneora.com.au

SOCIAL MEDIA PHOTOGRAPHY MADE EASY WITH COMFORTEL’S RING LIGHT

Every salon professional in the industry knows just how essential photography is for their social media and marketing. If you want to showcase your best work, take stunning photos in your salon, or even enhance the overall look of your salon space, Comfortel’s Ring Light is for you. The Comfortel Luma Ring Light is a professional Ring Light with tripod and smartphone holder that gives you the best light, so you can take photos using your Smart Phone. With adjustable Bi Colour temperature controls, this Ring Light can adjust to warm or cool light by just one dial, without the use of swapping filters. Simply turn the dial to adjust the lighting from a warm candlelight of 3200K to cool daylight of 5600K. With this much control, it allows you to select the right settings for the perfect look and showcase your work and share it to your followers with just a click of a button of your smart phone. Branding Tip! Create a back wall with your logo for maximum social media exposure www.comfortel.com.au

NIGHT MOVES COLLECTION BY CND

Featuring four gorgeous shades, the Night Moves collection colours suit all skin tones and are the ideal accompaniment to seasonal party looks. CND’s Night Moves shades are available in both CND Shellac 14+ Day Nail Colour and CND Vinylux Weekly Polish systems. www.cndshop.com.au

HERB GARDEN BASIC SKIN CARE LINE BY STYX NATURCOSMETICS

Incorporating over 50 years’ experience combining tradition and scientific knowledge, new technology, quality raw materials along with the use of renewable energies is the basis of Styx Naturcosmetics to produce quality products available in more than 40 countries. The NEW Herb Garden Basic Skin Care Line combines traditional recipes with certified organic raw materials and natural ingredients to create a basic skin care line for your face, tuned to your individual skin type. This enables protection and care for the skin with the best nature has to offer. Featuring Cleansing Milk, Toner, Scrub, Mask, Face Cream, Face Sprays and Shampoo this line is a complete skin care regime. The products of the Styx Herb Garden Basic Skin Care Line are Eco Cert, Cosmos Natural Certified and Vegan. www.lookforbeautyonline.com.au


BEAUTY SHOP A ‘TOTALLY CHIC’ SALON STAPLE, INTRODUCING COMFORTEL’S INGRID BEAUTY TROLLEY

Ingrid with its minimalist aesthetic, curved lines and premium materials of high pace durable metals will add a wow factor and future proof chic styling to your salon space. Drawing inspiration from the popular Scandi inspired looks, this beauty salon trolley makes the salon staple now a fashionable, show stopping piece we would be happy to store and cart around our essential (and often expensive) equipment. The seamless integration of study frame and easy rolling wheels is a unique feature providing both enhanced stability and a fashionable, modern looking to your beauty salon or clinic. www.comfortel.com.au

BREAKOUT PREVENTION CREAM BY DERMATONICS

This natural breakout prevention cream is revolutionary. It contains Nutridermaceutical Technology™ and an impressive list of natural ingredients so you can have clear skin and be acne free. Formulated with affective, natural botanical ingredients to stop acne breakouts and help prevent future breakouts. A world first, that actually works. Dermatonics Clearskin® helps maintain a clear complexion without drying skin.Based on scientific and biomedical evidence to support visible, clear skin. www.dermatonics.com.au

AWAKENING MIST BY HANAKO THERAPIES

Sydney-based Hanako Therapies has proudly announced its all new product called Awakening Mist; an organic essential oil blend for elevated self-care, therapeutic relief and sacred ritual. The high vibrational formulas boast crystal infused spring water, gem and flower essences and organic essential oils of Lemon Myrtle, Blue Cypress, Lavender, Lemon Eucalyptus, Neroli, Geranium, Grapefruit, Clary Sage and Australian Sandalwood to create a citrusy-fresh scent that allows one to awaken, revitalise and reconnect their whole being, igniting the senses and nourishing the soul. www.hanakotherapies.com

ESSENCE EX BY SASS

Plant-based collagens and hyaluronic acids are added to stimulate collagen generation, hence to restore skin elasticity and as well fight against free radical assault and enhance detoxification, which in turn improves overall skin quality and luminosity. www.sassou.com.au


FIRMING EYE LOTION BY LA MAG

Smoothing lines and wrinkles around the eye, this potent bioactive formula visibly rejuvenates and transforms this delicate area, leaving you looking fresh and reducing the appearance of fine lines and wrinkles. Suitable for all skin types the lotion nourishes to enhance the skins natural glow. www.lamav.com.au

LIPID-BALANCE CLEANSING OIL BY MEDIK8

Solidifying their position as the leaders in skincare technology, Medik8 introduces this ultra-gentle, nourishing oil cleanser. Purifying. Moisturising. Revitalising. This ultra-gentle oil cleanser gently dissolves impurities and waterproof make-up to reveal radiant, refreshed skin. Perfect for even the most sensitive skin types, the nourishing formula features an optimised ratio of essential lipids to replenish the skin’s natural defence barrier. This leaves the complexion soft, supple and protected from everyday irritants while removing the build-up of daily pollutants, leaving skin perfectly purified. www.medik8.com.au

BESPOKE ALGA MASK TREATMENT BY DERMAVIDUALS

The alga treatment mask provides the perfect level of hydration and regeneration for all skin types, especially in Winter. The Alga Mask Treatment is a fantastic option for winter skin as it contains high levels of alga spirulina maxima which has many benefits for the skin and is super versatile. In addition to the alga spirulina maxima, the dermaviduals Alga Mask Treatment mask also contains a high concentration of chlorophyll, which contains a vast array of skin nutrients, proteins and large concentrations of vitamins and minerals, including B Complex and vital amino acids. Alga is also high in gamma linolenic acid www.dermaviduals.com.au

HI LIFT STRIP WAXES

Formulated to make waxing as painless as possible are New Hi Lift Strip Waxes which remove the shortest of hairs, leaving the skin perfectly clean and smooth. The creamy formula and highly flexible texture gives exceptional waxing results. Great for waxing soft skin areas like underarms, bikini lines, face and body, this professional, easy to use, contains titanium dioxide to help reduce redness and inflammation. Designed for use with the Hi Lift Wax System. • Enriched With Titanium Dioxide • Suitable For Sensitive and Delicate Skin • Reduces Redness and Inflammation • Ultra Flexible • Spreads Super Thin • Ideal For Whole Body Waxing • Made in Italy Also available: • Hi Lift Mediterranean Azure Strip Wax, Hi Lift Bianco Strip Wax, Hi Lift Tuscan Olive Oil Strip Wax www.muimports.com.au


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BUSINESS

FACEBOOK MESSENGER BOTS AND WHAT THEY MEAN FOR YOUR SALON

By Tahlia Shorter

Social media is becoming a major customer service tool and companies small and large are saving time whilst still creating awesome customer experiences by using Chatbots on their Facebook Messenger. And if you’re wondering what a Chatbot is… Chatbots are the best virtual assistants you could ever want! They take the repetition out of customer service tasks, get vital information to clients more quickly and can help improve your personal marketing strategy.

WHY FACEBOOK MESSENGER? Fully-automated instant responses, 24/7. No more waiting around for a reply, with a Chatbot your clients will get immediate information regarding directions, opening hours and services – they could even book an appointment right in Messenger without anyone from the salon having to type in a reply. If you’re running Facebook ads, then you’re probably getting the same few questions over and over. You can’t ignore those messages, but it can become time consuming for someone to answer them all. Even 30 minutes a day responding to messages adds up to thousands of dollars in appointments over the year. Quick responses make clients feel engaged and valued – Chatbots are quick, effective and informative without seeming impersonal; they’re coded with your unique responses after all!

WHAT CAN THEY DO? Chatbots can do a lot depending on what you want them to do and what you teach them. One of the best advantages of a Chatbot is how quickly it can answer the questions you are most commonly asked and some of the basic tasks it can perform. Your Chatbot could answer questions like “What are your prices?”, “What are your opening hours?” or “Do you do tattoo removal?”. Enquiries like “I want to book an appointment” can be handled inside the Messenger conversation. Imagine that your salon has recently moved location or is a bit tricky to find for first-time visitors. If, when booking an appointment, your Chatbot asks if this will be their first visit and they say ‘yes’ then it can send them a map or photos of nearby landmarks. This not only helps the client feel valued but makes the customer 62

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experience much smoother which helps build brand loyalty. Or if a potential client asks to see examples of your salon’s work, they get an instant response with your latest Instagram photos and videos.

PERSONAL MARKETING OPPORTUNITIES There are so many additional benefits to using Chatbots and practical applications beyond responding with opening hours and prices. Anyone who has commented on your posts or messaged your page could be sent a discount code or details of your latest promotion by your Chatbot. Clients can engage with you immediately after seeing your content and are more likely to book immediately if the option is right there, rather than waiting for a follow up message. Your Chatbot can even follow up with customers who have used it to book an appointment by offering discounts for them and a friend. Recommend a Friend promotions are a great way to expand your customer base. Chatbot promotional marketing messages could also help fill up empty slots on slow days. Facebook Messenger messages are far more likely to be opened than emails so Chatbots are a great source of lead generation and revenue

through personal marketing.

WHAT CHATBOT SHOULD I USE? There are plenty of Chatbot providers out there but whichever one you choose, it’s important to ensure your bot is done well and is written with your voice. Remember, it’s not there to replace anyone – a Chatbot should be able to answer basic questions and take bookings, handing over to a human if the client needs anything complex or specialist advice. We’ve used ManyChat because it’s free to start with, simple, easy-to-use, and the pro accounts are competitively priced. With this service, you can create a bot in minutes without coding knowledge. It uses an intuitive drag`n`drop builder and only needs to be connected to your Facebook to set it up – perfect if you want something that just works with no faff! Get started on your own Facebook Messenger chatbot for your salon and start reaping the benefits! If you would like to hear more about where social media and Chatbots can take your salon, you can learn more at Scene It Social. We’ll help you with your digital marketing strategy, so you can focus on running your salon and taking care of your clients! Contact by email at hello@sceneitsocial.com.au or learn more by visiting www.sceneitsocial.com.au


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BUSINESS

TAPPING CLIENT EMOTIONS FOR BETTER BUSINESS Charlene DeHaven M.D.

Decision making, both by ourselves and our clientele, has huge implications for our success as practitioners and business owners. It may be surprising to learn we do not have as much control over our decision-making processes as we like to think. However, neuroeconomics, the science of how brain function impacts decision-making, sales and purchasing behaviour, reveals ways we can use decision-making principles to benefit both our clients, ourselves and our business practices. The first step in using this knowledge to help in client care and business development is to understand it. We can then begin to use this knowledge in empowered interactions with others.

EMOTIONAL, NOT RATIONAL

Some groups—including doctors, scientists, lawyers, business owners, managers and engineers — envision themselves to be rational and impartial decision-makers. This couldn’t be further from the truth. Research shows that everyone arrives at decisions emotionally. Rational evaluation of situations is unable to explain many aspects of decision making. People preferring to think of themselves as making decisions only “rationally” have an emotional investment in thinking of themselves in this way. Therefore, these groups, like all others, are swayed by their emotions in the final analysis. Although the accepted dogma has been that decisions are made rationally, they are actually made emotionally and then justified rationally. Two new disciplines have explored and revealed these and other principles tied to decision-making: affective neuroscience, as pioneered by Jaak Panksepp; and neuroeconomics, as pioneered by Paul Glimcher. These fields discovered that behaviour governing decision-making is seated in deeper and more primitive areas of the brain than was once thought and not in the rational prefrontal cortex.

LEFT, RIGHT AND WHOLE BRAIN

Another misconception involves how we believe the brain works when making decisions. The concept of emotional, artistic, non-linear thinking residing in the right brain and rational, mathematical, spatial and impartial thinking belonging to the left brain has developed in recent years. Lateralisation: Left Vs. Right Brain illustrates how we have come to divide the brain into left and right pieces.This is called lateralisation, but there are truly no hard and fast rules of lateralisation that impact our behaviour.

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The common practice of lateralising brain function, behaviour and decision-making into left and right divisions is incorrect. The actual neural connections among the neurons in the human brain viewed from the front can be seen in Neural Connections In the Brain. Seeing real-time impulses traveling between these brain neurons looks like a mini lightning storm and illustrates how all areas of the brain communicate with each other.Not only is this photo beautiful, but it illustrates that there is no real left-right division. All areas of the brain are connected and communicate with other areas. There is no left brain separate from the right brain. There is only one whole brain.

PRIMARY HUMAN EMOTIONS

There are seven primary human emotions that were discovered and described by Jaak Panksepp as governing behaviour. Humans also share these emotions with animals. These primary emotional reactions were developed through evolution and are physically and chemically hard-wired into the brain. All emotional reactions and behaviour can be condensed into these core emotions. 1. Seeking: Anticipation, curiosity, hunting behaviour in animals, desire to discover and learn, vigilance 2. Rage/Anger: Frustration, body surface irritation, indignation, unwanted restraint 3. Fear: Pain, threat, foreboding 4. Pain/Loss: Separation distress, social loss, grief, loneliness 5. Play: Joy, rough-and-tumble carefree play 6. Lust: Mating behaviour, sexual desire 7. Care: Maternal nurturing (behaviour not restricted to females only)


Some of these emotions are pleasant and some very unpleasant. During all connections with others, including those in the aesthetic practice, all involved parties experience one or a mix of the above emotions. Experiencing the positive emotions obviously leads to better and more pleasant outcomes than sharing the negative emotions during interaction. Those emotions resulting in avoidance behaviour are fear, rage/ anger and panic/ grief. The emotions leading to approach, interest and further interaction are seeking/ curiosity, care, lust and play. Be aware of which emotions you evoke in your client. These will determine if further positive interactions are desired such as becoming a patient/ client, purchasing treatments, following instructions or divulging important clinical information that could impact treatment outcomes.

HAPPY OUTCOMES AND LASTING BUSINESS CONNECTIONS

Neuroeconomics reveals ways in which we can develop positive and lasting interpersonal relationships with patients, clients and business associates. Some of these are shared below. Establish an emotional connection. Businesses

that have an emotional connection with their customers have higher repeat sales, are more likely to be recommended and are 86% higher in sales growth than competitors. A 2003 Gallup study discovered customers found no real value in a business interaction lacking an emotional connection. Introduce yourself on the first meeting when the client walks in the door. Be friendly and openly answer questions. Dress appropriately and professionally. Tell the client briefly about yourself and the practice to increase their comfort and sense of connection with you and your business.

client with similar concerns who benefited from a treatment (while protecting confidentiality) can greatly increase emotional comfort.

Be thankful. People love to be recognised and appreciated.

Find the positive. Find something positive in every client. The decision to consult with an aesthetic professional originates from a perceived skin problem that is often associated with insecurity and negative self-concepts. It is amazing that even the most beautiful clients can be quite insecure about their appearance. While offering constructive suggestions for resolving the presenting complaint, also give feedback about a client’s aesthetic strengths. This could be good bone structure, a warm smile that increases attractiveness or good skin texture.

Engage social media. Humans are social animals and are heavily influenced by group choice. Thus, there is great power in using the internet, Facebook and other social media platforms to advertise your business and services.

Loss aversion. During assessments of the client’s situation, realise that people are more attracted to perceived gain than potential loss. Be supportive but still realistic in discussing possible outcomes.

Tell stories. We are all hard-wired to be receptive to compelling stories. Stories help establish emotional connections and verify that you, as a service provider, share common emotions with your clients. Shared stories hold great power in the decision-making process. A story of another

Charlene DeHaven, M.D., is the clinical director of Innovative Skincare. She is board certified in internal and emergency medicine and is a fellow of the American College of Emergency Medicine.

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BUSINESS

CONSUMER’S EVOLVING DIGITAL SHOPPING HABITS By Tony Thrasher

Ask any parent of teenagers how hard it is to keep up with their teens’ ever-changing habits: favourite music and TV shows, favourite video games, and even their friends. All of that will change from week to week and even day to day, and the parents feel like they’re constantly running after their teenagers just to keep up with all these changes. Now imagine you’re a retail brand, and your consumers are your “teenagers” with their ever-changing digital shopping habits: They want a local brick-and-mortar experience. Now they want an online experience. Now they want to buy on a mobile app. Now they want video reviews. Now they want, now they want, now they want. Essentially they want it all, plus the cake and eating it, too. For retailers to keep up, it’s not enough to just build a platform that matches the consumers’ habits, they need to have an organisational structure in place that’s broad enough and flexible enough to pivot with their consumers’ expectations. Customers are looking for a unified retail experience between mobile, online and real-world channels from their favourite brands, and they want great customer service to boot. These are just a few of the changes in digital shopping habits we have seen over the last few years, as well as a few of the new changes we’re already starting to see. • The Amazon Effect has changed consumer expectations of product details, pricing, shipping, and product availability. People have figured out they can find things for less money when they shop on Amazon, they can get free two-day shipping with Amazon Prime, and if Amazon itself doesn’t have a product, the third-party marketplaces just might. • Mobile has become important to researching, browsing, and shopping. Sometimes consumers will do what’s called show rooming: browsing physical stores for the things they want, and then buying them on their mobile phones, often while they’re still in the store. Mobile has also opened up the door for “webrooming” – the reverse of showrooming, where they can find the item they want in a nearby store and drive there to buy it (or utilize “buy online pickup in store”). • Voice shopping is increasing, thanks to Amazon’s Echo and Google Home. Imagine being able to say “Alexa, order more coffee” or “Okay Google, order peanut butter and paper towels” and having those items show up a few days later. 66

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• Artificial intelligence is learning to make recommendations to consumers based on what they’ve purchased in the past, what their friends have bought, and what complete strangers have purchased based on other purchases. Amazon has found that 35% of their sales come from their recommendation engine. • Customers are fiercely loyal and become brand advocates once they find a company or a product they like. The Internet makes it easy to shop around and find new products and prices, but it also makes it easy to share their experiences via their social networks. • On the other hand, Hell hath no fury like a customer scorned. And they’ll burn up their social feeds with their unpleasant experiences. This can be a social media and PR nightmare, especially if the person in question is well-connected or the mistake was especially egregious. All of these changes are happening so fast, it’s sometimes hard to keep up. Retailers that don’t want to deal with these developments are trying to stop the growth or slow down the changes. For example, some retailers were so unhappy

with show rooming, they tried blocking mobile signals in their stores. What happened is that the show roomers just stopped going to those stores altogether. If you want to keep up with your consumers, then you need to master the fundamentals: providing thorough product details and information, having photographs and visual content, having fast access to drop ship-capable suppliers, and the ability to find and add new products to your inventory in days, not months. With all of this in place, you can fit everything into whatever system or technology your consumers decide they want now. You can adapt to the ever-changing digital landscape, because you’ve got the right content and system already in place; you only need to plug it into the new tools. Group Product Manager at SPS Commerce As an expert in retail fulfillment, Tony offers a unique viewpoint on using the latest retail technologies, including the SPS Commerce Retail Network, RFID and more to drive innovation and growth. At SPS, he is responsible for using graph-based architecture to drive meaningful insights and expand the value of the SPS Commerce Platform to customers and partners.


BUSINESS <

HOW TO BUILD A SALON BRAND ON SOCIAL MEDIA Start-up and well-established salons alike need to stay on top of trends and believe us when we say that social media is essential to building a hair and beauty brand. Successful modern salons promote a lifestyle as much as a hairstyle!

Many salon owners are overwhelmed at the idea of branching out into social media however it is becoming increasingly important for connecting with new customers, building brand loyalty and creating a community of advocates. Social media is the modern word of mouth in an age where everything is digital, even conversations with friends. And with so many salons killing it with their social presence, boosting their branding and business goals through social media anyone not going social risks becoming obsolete. Building with Social Modern salon users, especially Millennials and Generation Zers, want to go to a salon that follows the latest trends but also where they recognise their values. As much as any other brand they want to connect with the people behind the salon brand and that’s why it is so important to create a relatable identity for your brand. Social media is there to show off your products and services and the best platforms for salons are Instagram and Facebook. Instagram is about aspirational imagery and that lends itself wonderfully to the storytelling element of salon services. Instagram posts with lengthy captions suggest something worthwhile is being said and will get higher rates of engagement. This is a great way to show off a new style or introduce a new member of staff and showcase their work.

Meanwhile Facebook is great for building a community, posting videos, photos, surveys and more. A healthy mix of video and photo with thoughtful captions and complemented with a copy strategy will help increase your social media profile and naturally promote you on the feeds of your followers and in the “suggested follows” recommendations. Don’t worry about over-posting; two or three posts a day won’t overwhelm your followers but it will build your feed and optimise the social algorithms.

USING VIDEO

Think about what your brand stands for and the voice you wish to curate. Choose words, tones and looks that accurately describe your values and make them synonymous with your brand across your content. Visual content is the future, specifically videos, and this is where salons really come into their own on social media. How to videos, teaching viewers to create a salon look at home, how to properly use home dye kits etc. are great for building an audience. It may seem counterintuitive to give away these tips but far from losing business it’s more likely to win new customers. People don’t go to the salon to get ready for work or to fix their hair for the weekend; they go for an experience. Giving them something to help between salon visits builds trust and loyalty that will be repaid with bookings.

Always end your posts with a call to action where possible to encourage the engagement that ultimately builds the brand as your audience is identified and catered for.

BRAND FOR THE AUDIENCE

Entertaining and engaging is precisely what your brand should be if it is to appeal to potential customers. Followers become customers when they trust a brand, are invested in the story, and are entertained. If you want your audience to be in it for the long-haul and to emotionally (and financially) invest in your brand you’ve got to create authentic content that is about building long-term relationships not turning a quick buck. Great content will get an audience engaged and that may be a share, a comment, or tagging a friend. And the more engagement you get the more informed your strategy becomes as the metrics put out more useful information from repeat viewership and times of views to engagement rate. The more you know about how, when, who and what is gaining traction the easier it becomes to create more successful content in the future. If you’d like to know more about making your salon kill it on social media we’d love to hear from you. Check out our digital marketing consulting services on https://sceneitsocial. com.au/consulting/ and let us help you workshop a plan of attack to achieve your salon goals!


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BUSINESS

WHAT IS A MARKETING STRATEGY AND WHY YOU NEED ONE By Sara Berry, founder of Marketing Sense

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A marketing strategy is a business process which is centred on driving growth. If you have a marketing strategy for your business, you are better able to actively anticipate, create and deliver the services your clients want, the way they want them.

A clear strategy is integral to the future of your business as well as ensuring that you are making the most of your resources - your valuable dollars and precious time. When I was putting this article together I googled marketing strategy for salons and there was not one single article that outlined a strategy; they were all focused on social media campaigns, websites, customer loyalty programs and SEO – all of which are important – but they are not a marketing strategy - they are the tactics that deliver on your marketing strategy. A good marketing strategy starts with a marketing objective. You may want to increase your number of clients by 10% for example. The easiest way to do this would be to attract clients similar to the clients you already have. Therefore, understanding why your existing clients come to you is very important, which leads us nicely to step one - understanding your core client. Why do your clients come to you? What do they love about your salon? What makes you different from all the other salons in your area? If you were to start marketing without knowing your ideal client - where they live, what they love about what you do and where they get their information - your marketing tactics may be all wrong! For example, if your ideal client is a city professional for whom time is money and whose expectation is for you to offer the latest techniques and technology, if you try to attract them through a voucher offer program offering a junior therapist appointment, you are going to be wasting your marketing dollars and attracting the type of clients who will likely never become an ideal loyal long-term client for your business. Sometimes by understanding who your ideal client is you can also better understand who they are not! Another reason to undertake a marketing strategy is to understand your offering. Why are your loyal customers loyal? What makes them keep coming back? Do you understand what makes your salon valuable to your clients? Sure, they like how you give them a facial – but what does that actually mean? That you take the time to understand their skin? That you are across all the latest techniques? That all staff are trained to a certain industry standard and have an extreme sense of style and understand a client’s lifestyle and what will work for them after they have left the salon…? You need to: ● Observe your clients, ask great questions and work towards understanding what it is they are trying to achieve through your services. ● Stand in your client’s shoes and look at their decisionmaking process, their full range of choices (which includes you, but also your competitors). Then you need to start living that. From the receptionist to the apprentice to the owner, if you are all about the

latest technology then that needs to be demonstrated through the customer experience, the brand and every single member of staff. From how you answer the phone, to what coffee you serve - how the salon is decorated, what magazines you carry, how the team dress and speak and behave. This is all part of delivering on your marketing strategy. But where the value lies in truly understanding your client and the value that you bring them, is really about building your marketing capability. You will start to appreciate that to achieve sustainable profitable growth, you need to know this stuff; as a business owner, you and everyone in the salon need to understand the marketing process and ensure everyone is focused on the road to profitable growth which is to attract the right customers and KEEP them! It’s essential to be very familiar with your salon’s strengths, weaknesses, opportunities and threats so that you can find ways to minimise weaknesses, leverage from strengths to make the most of opportunities and keep abreast of threats. So, using the example above, if your salon wants to attract city professionals who are seeking style and understand their corporate lifestyle, then ensuring even the most junior members of the team are well trained on providing exceptional service levels efficiently, can help to minimise any weaknesses around service. If you have a great city location near all the corporate offices, then a major strength to leverage from and market would be your location. A threat could be clients using supermarket colours, so an education campaign on why salon colouring is beneficial would help you to overcome this. You need to refine your marketing strategy and work on building your business intelligence from client data on an ongoing basis – figure out your goals and the type of brand and client experience you would like to offer and continually measure your success across key KPIs, so that you understand what is working and what is not working. With a marketing strategy in place, you have a roadmap that sets out the vision of where you want to be and what you want to create. Your marketing strategy creates the foundations from which you can create sustainable profitable growth with your various integrated marketing activities. If you would like to learn how to save time and money on your marketing sign up to the free 7 Day Marketing Challenge https://www.marketingsense. com.au/7-day-marketing-challenge/ Sara Berry, Founder of Marketing Sense, is an internationally experienced marketing professional with 25 years’ experience. Since opening their doors in 2012, Marketing Sense has worked with businesses to develop cost effective strategies for growth.

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CHANGING THE COST OF BEAUTY By Paul Frasca

Bubbling beneath the beautiful faces and flawless skin of the beauty industry is an ugly truth. It might be the ultimate cliché, but it’s true – and my bet is that you see it, too. When it comes to the cost of being massaged, tweezered, tanned and waxed, Mama Earth is actually paying the highest price. So far, I’ve written to you about what true sustainability means, explained what the closed loop ethos can do, and even encouraged you to start thinking about how you and your business can positively impact your local community… but now I want to talk to you about action. Is it crunch time for the beauty industry? Hopefully your answer is a big, fat YES! We’ve been working with a number of beauty salons, dermal and cosmetics clinics for a little while now in an effort to learn more about how you do what you do. Plus, we recently had the opportunity to jump head first into Beauty Expo, and let’s just say, the Sustainable Salons team now feels suitably initiated into this industry… what an awesome eye-opener! So, what did we discover on our beauty industry odyssey? There are two elements at play here; first, there are truckloads of materials coming out of salons and going straight into landfill when they could actually be recycled, repurposed or reused. Solving this part is easy because we’ve got that covered here with the Sustainable Salons program, and we’ve been successfully recycling and repurposing salon metals, paper, plastics, razors, tools and chemicals for more than three years now. Tick! The second issue – and this one is where our attention is focussed right now – is that there are even more products coming out of beauty salons that can’t yet be recycled, repurposed or reused because they’re made from mixed materials. The biggest culprits? The single-use disposables. Now, we know that sanitary hygiene requirements and best business practices make these little suckers unavoidable for you… we feel your pain! And the fact that these are often only used for a few minutes (or even seconds sometimes!) before they’re thrown away makes this issue even more urgent. In order to do their job quickly and effectively, these products are manufactured using several different materials (e.g. a mix of nylon, cotton, plastic and paper), which means each material needs to be separated in order to be recycled into a new version of itself. The problem is, these materials are so tightly intertwined during manufacturing that separating them is either insanely costly or seems just plain impossible. But that doesn’t mean there isn’t a solution! So far, we’ve managed to find answers for a few of these one-use products such as wooden spatulas, and we’ve spent time researching how to pull apart some select products. But there’s still SO much work to do in this space, and we need your help. Every salon that chooses to join Sustainable Salons is not only reducing their landfill contribution, but via their membership, they’re actively contributing to vital research that’s helping us find repurposing solutions for these mixed materials items.

It goes like this: the bigger the movement gets, the faster we can work and the sooner we find answers. Speaking of, we have a few of the trickiest items on our hit-list right now actually and we’re excited to say that we’re making progress… WAX I mentioned wooden spatulas earlier… you can scrape the wax off these while they’re hot and then pop them into our paper bins; we recycle the wood pulp with our paper. So, what about the wax? Well, there are already ways to clean and recycle wax, but like our chemical recycling process, we need to provide volume to make it cost-effective for a wax recycler to accept and process. Individually, salons are sending hundreds of kilograms of wax to landfill every year, but if we just pooled it together, we’d be saving Mama Earth from the ultimate nightmare waxing experience! (Don’t worry, the recycled wax won’t necessarily be used for beauty purposes again – we’re searching for innovative new avenues for this, so stay tuned!) SHARPS Did you know that when you pop your sharps in the sharps bin, in many areas they’re not even treated or sterilised, let alone recycled? Often, they just end up going straight from your bins into landfill because they’re such a specialised product. Never fear, Sustainable Salons is on the hunt for ways to collect sharps from you safely, sterilise them, break them down into recyclable parts and then give them a second life! We’re also constantly adding sustainably-minded alternatives to these single-use disposables to our Members Only Rewards Shop, all in the name of making it easy for salons to make greener choices for their business; think biodegradable wax, towels, wraps and even gloves! So, what do you think? Is it crunch time? Your decision has the power to effect real change… will you put your best face forward and help eliminate the real cost of beauty? Keen to join the movement? Register your salon details at www.sustainablesalons.org!


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BE THE REASON FOR CHOICE NOT CHANGE!

By Justin Herald

We are constantly told that the customer has one thing more than ever before… CHOICE, but why is it that a lot of businesses are ignoring the signs and still treating their current and potential customers with contempt? It seems these days that there is a mentality of “burn and churn” with a lot of businesses as trying to retain their customers is an afterthought. With the amount of competition in the marketplace, one would assume ensuring that we are looking after our customers would be paramount, but sadly that doesn’t seem to be the case. Customers these days are constantly looking to change where they spend their money due to not getting the service they desire. At a recent staff training day for a large corporate client, I asked a question which seemed to have a lot of answers but, to be honest, the answers received were too stock-standard. The question was…. Why would your company be the first choice for a customer? Now, the answers were: “because we are good”, “because we are cheaper than our competitors”, “because we have a good marketing plan” and so it went on. Whilst all of that may be somewhat important to the customer, in reality, most times all of that will not even matter if the customer’s needs are not being met when there is an interaction and touch point. Below are 6 areas that customers these days are craving. If we do not provide at least some of these, what we have done is facilitated a sense or need to “change” within our customers. 1. Consistency Your clients want to have a consistent experience every time they deal with your business. If they are getting great service one time and then no service experience the next, then that will ensure they start looking elsewhere. Delivering consistent service has to be a deliberate action. You cannot just “hope” that your staff will make sure this will happen. It has to be part of your company’s culture. It needs to be imbedded. 2. Heart People not only buy into the product or service that you are selling, they also and more importantly, buy into people. That is why we all need to ensure that there is a “heart aspect” to how we treat our clients. We all have experiences every day, every week, where we just get treated like a number. When we get treated like a valued asset to a business, that resonates with us and we have a sense of loyalty to that business. Your staff play a major role in the client’s experience. Their interactions need to be meaningful and not just robotic. That is why online shopping is increasing. If we are not going to get a great, heartfelt experience face-to-face, we may as well go online and shop. It has become the exact same experience! 3. Ownership It would be an interesting experience if some businesses actually tried using the processes that they expect their clients to go through. Common sense seems to be gone these days. We all need to own the processes our clients go through. It needs to be easy and simple. Your clients want to know that whatever experiences you are going to give them, good or bad, have been tried and tested by you. There does seem, these days, to be a lot of untested procedures being thrusted upon the consumer. How often do you or your staff experience

what you are selling from a client’s perspective? 4. Individuality Personality sells, yet it is hard to find when dealing with a lot of businesses these days. There is this “cookie cutter” approach that makes no sense whatsoever. Yes, I understand that there are ways to ensure the same level of service is being applied to each customer, but it does seem that we have taken the human aspect out of things by trying to ensure everything is “uniform”. A few years back, there was this one worker at Thornleigh McDonalds drive through. He used to be rostered on really early in the morning. Now no matter how tired or crappy you felt, when you got to his window, he made sure you left smiling. HE WAS MEMORABLE! Are your staff being remembered for the right reasons? 5. Competent Your clients are desperate for your staff to know what they are doing. I recently had to buy a new microwave, as I blew ours up. Now, I have no idea about what would be a good, or bad microwave. I did a bit of Google research but that was about it. I went to a major retailer and asked for the person in that department. I was introduced to (and I am serious) “the most sought-after microwave sales person”. Well yeeha, I was now in great hands! Ummm… no! After asking a few questions, the sales person read the side of the box out to me to give me the answers. Now I could have done that. I was after someone with more knowledge than me. This seems to be a bit of an issue these days. Recently for a retail client, we were asked to survey random customers for their stores. The client wanted to know, what was their biggest frustration the customers had. 78% of people stated that lack of product knowledge was their biggest issue. Lack of product knowledge is a great way to lose customers to your competition. 6. Engagement If you want to ensure that your business is the number one choice for your clients and not the reason they are searching for a change, make sure you engage with them. Have fun with them, get to know them a little. Sure, you may only have a short time with them each time, but you never get a second chance at a first impression. You want your clients raving about your business in a positive way and that can be easily achieved by good old-fashioned conversation. We all want to be the first and only choice, not only for our current clients but future ones as well. That is why we all need to ensure all aspects of our business are in line with the bigger picture. Your clients are screaming out for amazing experiences. Just make sure you give them some. Justin Herald is the Managing Director of Customer Culture, a customer service and sales training company with clients around Australia and overseas. He is the Author of 8 international best-selling books and speaks at over 80 conferences each year. www.CustomerCulture.com.au


THE POWER OF LAUGHTER!

By Julie Cross

When was the last time you had a big belly laugh? So often after my SHOWS people leave saying that was the best laugh they had had in ages… and I have to wonder if that is the case, what have they been doing? We know that babies and toddlers laugh so much more than adults, and some would say it is because they are unaware of dealing with life and all its responsibilities but I suggest to you that the adults that still embrace laughter don’t do it because they don’t have any challenges they do it despite those challenges, and in fact they know that laughter can be the foundation that gives you the energy, the hope and the courage to get back up through tough times. Research tells us how important laughter is, it is important for our emotional well-being. Think about how much better you feel after you have had a big laugh, you feel re-energised, lighter, brighter and in the next conversation you have will be at your most authentic self, because laughter relaxes you back into who you really are. Laughter releases endorphins into our system and that is why we get that natural high. Haven’t you been so tired that you found yourself hysterically laughing at something that wasn’t really funny and when you tell somebody what you are laughing at they give you ‘that’ look… like it is really not that funny, but you just can’t help yourself! Well that is your body knowing you needed a release of endorphins to life your energy so it finds something to laugh at and the magic happens. The American Activist Clarence Darrow said, ‘When you lose your ability to laugh, you lose your ability to think.’ So laughter is also good for business. Laughter and lightness is where creativity and flow is found and sometimes it will be in this state we come up with our most brilliant business ideas and marketing strategies. Laughter connects people and in fact we crave it. Dating sites (not that I have been on them too often, lol), now have an acronym that is one of their most used. ‘Must have GSOH’ (Good sense of humour), yes, it seems we are activily seeking this in our lives. A team that laughs together achieves together and also creates a winning vibe, a vibe that attracts clients so find ways to connect your team and have them laughing together and you will have a happy, high achieving workplace. And how about connecting with your customers,

laughter forms a great connection and people buy from people they feel connected with, so find ways to share some moments of lightness and joy with your clients. If they go out with not only their skin and body looked after but their soul lit up with the gift of laughter then you will be winning them back every time. Having a great sense of humour all starts with having the ability to laugh at our selves. Don’t take yourself to seriously and don’t let us be too precious about seeing the funny side of ourselves and the things we say and do. It is difficult to share fun and laughter with people who take everything personally or who are constantly thinking people are ‘having a go’ as opposed to just having some fun. With the focus on ‘political correctness’ (and I agree there has to be an awareness of what is appropriate, respectful and kind), but with that focus it seems, and it is usually what happens, it goes to far the other way and now people don’t know wether to laugh in case it offends somebody, hurts somebody or will be seen as ‘unprofessional’, and then everybody just stopped laughing, and that is about the worst thing we can do. In times of increased stress, depression and anxiety, laughter has an amazing ability to heal. Not all antidepressants come in a blister pack. I know for sure that I would not have been able to deal with my husband having a stroke, my son being diagnosed with Autism, and then my husband passing away, and being a single Mum, still dealing with Autism and grief… well I would not have got through it all without my sense of humour. On a recent trip to Africa my safari tour leader introduced me to the locals like this, ‘This is Julie, she is from Australia and she is the happiest girls in the world’. And I was pretty happy to hear that is what I was projecting into my world, because we collect what we project. And remember I am happy not because I have not had any problems or challenges, pain and hurt… I am happy despite them. You deserve laughter and joy in your life and lots of it! So go laugh it up. See you soon!


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Beautybiz year 11 issue 5  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...

Beautybiz year 11 issue 5  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...