Page 1

The Essential Business Guide for Salons and Spas

INDUSTRY STUDENTS

GET A HEADSTART

Sign up with Silk

Year 10 Issue 2


Beauty Biz

Make Up By Alana Mevissen, 2016 ABIA Make Up Artist of the Year


FO O R PEN ON EN LI TR NE Y

ABIA

Australian Beauty Industry Awards 2017

2017 CATEGORIES Beauty Therapist of the Year Make Up Artist of the Year

Best Tanning Salon/Service of the Year Best Customer Care Award

NEW STATE CATEGORIES

Best Marketing Award Best Salon Training Award

AUSTRALIAN & STATE SALON AWARDS Salons/Spas will enter in their State Category for:

State Salon/Spa Of the Year

State Salon/Spa Of the Year

(4 Treatment Rooms or Less)

(5 Treatment Rooms or More)

NSW/ACT | VIC/TAS/SA | QLD | WA/NT Based on judging scores, the 2 Australian Winners will be announced from the State Winners on the Gala Night.

Salon Team of the Year Best Men’s Grooming Service/Salon Hall of Fame (Nominated) Salon Manager/Coordinator of the Year Business Director Owner of the Year Educator of the Year (Individual) Educator of the Year (Organisation) Wholesaler of the Year (Voted) Cosmetic Tattooist of the Year

IMPORTANT DATES CLOSING DATE FOR ENTRIES Monday 17th April 2017

FINALISTS ANNOUNCED Monday 5th June 2017

GALA AWARDS DINNER Sunday 27th August 2017

Hyatt Regency, Darling Harbour, Sydney

THE BENCHMARK OF BUSINESS EXCELLENCE

www.australianbeautyindustryawards.com.au by

B E A U T Y


CON TENTS

ON THE COVER 18-19 Industry Students Get a Headstart with Silk

REGULARS 06 Editors Letter 08-12 Industry News 44 Tanning 46-47 Beauty Shop

FEATURE 14 The Adam and Eve Story 16 In Therapy with Sustainable Salons Australia 20 The Impact of Toxic Chemicals 22 Crystal Therapy By Samantha Sargent

PROFILE 24 Nature’s Care open’ Hunter’s Dream Vineyard & Estate, NSW

DERMAL 26 Hydrodermabrasion By Rachel Taylor 28 Organic Beauty Market Share on the Increase By Nicole O’Sullivan 30 Tattoo Removal 101 By Andrew R. Christie

MEDI & AESTHETICS 32 Treating Scars

EVENTS 34 2017 Non Surgical Symposium 35 6th ASDC Educational Conference 36 National Cosmetics & Plastic Surgery Conference 2017 38 Beauty is Set to Explode at Brisbane Hair & Beauty Expo

BEAUTY 40 The K-Beauty Boom 42 Regulating the Lash Industry

BUSINESS 48 Specifically Tailored Payment System 50 The P’s of Business By Daniel Dickson 52 Penalty Rates for Sunday 54 Made Up Men 56 Scientific Brand Content By Nathalie Isnard 58 Four sure-fire tips for Finding Your Fabulous New Therapist By Jay Chapman 60 Your Facebook and Instagram Posts Suck… And here’s why! By Estelle Oliveri

BLOG SPOT 62 When we Loved Ourselves Enough By Julie Cross 64 The Creative Mind VS The Business Mind By Mia Connor 66 Exposure Nailed By Caroline Morgan

Silk Oil of Morocco www.silkoilofmorocco.com


DMK’s support is more than skin deep DMK supports your business to achieve the best results: Powerful education. Great incentives. Trusted mentoring. Visit joinDMK.info and secure your future today! PRE & POST SURGERY MANAGEMENT

SCARRING MANAGEMENT

5 days post surgery

Before

9 days post surgery

AGE MANAGEMENT

Before

After 16 treatments

ACNE MANAGEMENT

After 2 weeks

Before

After

Contact us today and join the brand that is the future of beauty! Call 1300 00 SKIN or email sales@danne.com.au www.dannemking.com.au

|

1300 00 SKIN

|

Building confidence from the outside in


Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

Editors Editors Note

EDITOR

April Jones april@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Samantha Sargent Rachel Taylor Nicole O’Sullivan Andrew R. Christie Daniel Dickson Nathalie Isnard Jay Chapman Estelle Oliveri Julie Cross Mia Connor Caroline Morgan

OFFICE

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING APN

PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2017 mocha publishing All rights reserved.

Putting together the 2nd issue of the magazine this year has been interesting to say the least: I set out this issue for there to be as much variety as I could, as that is what the industry has moved dramatically towards in the last couple of years. As a training beauty therapist 25 years ago I was excited about the variety I would experience in my role, moving between treatments, massage one hour a facial the next. But every would I have foreseen exactly how specialised the beauty industry has become: The month of March saw the first Brow Forum come together in Melbourne and August will be the ‘Lash Bash’ in my home town of the Gold Coast, uniting lash specialists from across the country. Dermal aesthetics are strongly at the forefront as we divulge into the world of Andrew Christie - Dr Andrew Christie now I should mention. Well done Andrew, an accolade you are very worthy of. We feature the gorgeous Hunters Dream location, much more towards the traditional spa in the day, sourcing and growing their own produce for the Natures Care brand. Our industry is SO diverse and its such a pleasure each month to put together articles and pieces that I not only get enjoyment out of but also further education in areas of beauty I did not even know existed. I find myself with a list of experts each month that I hear about via instagram, social media, at one of the many great forums and shows in Australia, tracking them down and wanting to share their stories, accomplishments and education with you. Contributions from Caroline Morgan, nail artists judge and outstanding educator is giving nail artists the opportunity to showcase and step through the work that they are doing in salons and I love this month her overview of what is happening in the nail industry. The great Mia Connor talks about branding yourself, something that she has exemplified in her business and a personal fave of mine is always the sprinkle of sparkle from the wonderful Julie Cross who always makes me laugh out loud when I read her blog contribution each issue. I hope you enjoy reading as much as I enjoy creating and putting this together and if there is anything we have missed, would like to make contributions or even offer some feedback I would love as always to hear from you. Thank you and enjoy Autumn!

April April Jones Editor


From nature comes beauty From nature comes beauty Formulated from natural ingredients the Adam&Eve Wax product range is vegan friendly, contains no palm products (orangutan friendly) or parabens. Turning every salon into heaven on earth for everyone, giving your client an experience they will keep coming back for.

For more information call 03 5943 2422 or visit adamandevewax

adamandeve.net.au


IND US TRY NEWS

DERMAPEN TATTOFF™ Dermapen TattOff™ delivers precision tattoo removal, with non-laser and non-thermolytic technology, which removes ALL tattoo inks in as little as 2-4 treatments. Suitable for the permanent removal of cosmetic, professionally applied and even amateur tattoos. For more information or to request an in-clinic demonstration.

www.Dermapenworld.com

EDUCATION, INNOVATION AND EXPANSION PLANS Ultraceuticals Australia has appointed a globally experienced CEO to spearhead growth both locally and internationally for Australia’s leading cosmeceutical brand in 2017. Karen Wilkin-Donachie comes to Ultraceuticals with a wealth of experience as a CEO within multichannel (professional, online & retail), beauty, education and consulting businesses. Her notable roles include Vice President Sales, Distribution & Education for AVEDA North America and Managing Director of Aroma Science ANZ as the exclusive distributor of AVEDA. Most recently Karen has consulted with industry leaders, and led multi-channelled beauty and beauty education businesses. In her role as CEO for a global professional beauty education business, she led the creation of innovative educational programs and tools for the beauty industry.

ENDOTA INTRODUCE LIGHTFUSION THERAPY Endota spa have added a revolutionary and sophisticated treatment to their list of signature treatments. The new light therapy facial is a high-performance facial that utilises the latest technology to deliver collagen stimulating, antiageing results. A Lightfusion (LED) mask is applied during the treatment and helps to brighten skin, soften fine lines and improve skin tone. Light therapy assists to deeply hydrate and stimulate cell regeneration by boosting collagen and elastin production. It’s a natural and non-invasive - clinically shown to improve skin structure in just one treatment. A hydrogel mask is also applied which is specifically designed to allow light photons to penetrate skin.

www.endotaspa.com.au 8

Beauty Biz Year 10 Issue 2


LUXIT CONNECTS CLIENTS WITH YOUR BUSINESS LUXit, Australia’s premier mobile beauty and wellbeing concierge, is the perfect way to add mobile services to your salon menu, increase your earning potential and provide more bookings for your staff. LUXit aligns with both salon owners and freelance beauty professionals to work with us as our LUXit Partners, offering at-home bookings for beauty services (blow drys, spray tans and makeup). For after-hours or during periods with less bookings, LUXit is the ideal platform to support your salon, offer you more jobs to accept or decline at your discretion and provide support 7 days a week. We connect with salon professionals to make the most of your business with group, individual & corporate bookings from our clients.

For more information please call 1300 724 555 or email partners@luxit.me

BENEFIT BROWS INTRODUCES WOW BROW STYLING Benefit Cosmetics has launched a new brow styling offering at all Benefit BrowBars nationwide. We’re combining our signature brow service with our brow collection to instantly transform your look. There are four on trend looks available so you can pick a style that best suits your personality. They will be offering feathered, bold and angular, straight and natural brow make overs at their Benefit Brow Bars nationwide.

www.benefitcosmetics.com/au

THE LATEST IN SKIN TIGHTENING AND LIFTING HIFU is a professional skin aesthetic treatment that uses high intensity focussed ultrasound to stimulate the deep structural support layers of the skin without damaging the surface. It uses ultrasonic waves under the skin, heating up the tissue triggering the body’s own natural healing process, in which new collagen is formed to tighten and lift sagging skin. HIFU works on the SMAS tissue, heating up and in turn contracting the SMAS. HIFU targets the same tissues as a surgical face lift but uses micro focused ultrasound to heat the skin tissue. Recently well know Industry Expert Anni Diamond had a test drive on this treatment and says the results were outstanding. “My mother who is 78 also had it done. The treatment took about an hour and was a little uncomfortable but certainly no worse than IPL. The clinician recommended that we take a Panadeine before we arrived. I didn’t of course, but I found that the treatment was very bearable. It is really difficult to describe how it felt. I could feel that it penetrated deep into the muscles and every once in a while it was just a little bit ouchy. Just when I thought I was finished, the clinician did a second pass over my face with a different treatment head that stimulates collagen production. Actually the feeling was more like an ache, but the moment the treatment was completed, the ache left and my skin felt really tight. I knew for sure that I had had a treatment done. I love that feeling.” There was no downtime with the treatment, Anni says and she wasn’t even red. “ My skin just felt taught and lifted. My mother’s results were just amazing. We put makeup on straight after the session and went to lunch.” Some clients may notice a temporary difference shortly after the procedure due to some minor and cosmetically acceptable swelling, but the natural process of the collagen and elastin regeneration will take approximately 2- 3 months and the results continue to improve up to 6 months. The results are long lasting. It certainly doesn’t replace a surgical face lift and for people with sagging skin, HIFU may not be the answer, but for those of us, that don’t want to go under the knife, HIFU could be the perfect answer for that subtle, just been on holidays, take 10 years off your face look. It gently lifts and sculpts cheeks, jowls, double chins and necks. Treatments range from $1000 - $2500

For more information contact MM Beauty Equipment 0414970019

Beauty Biz Year 10 Issue 2

9


IND US TRY NEWS

STYLE YOUR WAY TO A HOLIDAY Imagine sipping cocktails as the sun sets? JESSICA Cosmetics Australia is giving one lucky winner the trip of a lifetime or CASH alternative to $5000! Starts: 1st May 2017 Ends: 31st October 2017. How: JESSICA Salons purchase ticket books and provide a FREE ticket to every client that purchases a JESSICA product or related service. Winner Selection: The winner will be selected at random from all entries on 11th November 2017 and notified by email and/or phone. Salon: The salon that gives us the winner will also be receiving a fantastic product prize valued at $500! The competition aims to support JESSICA salons in promoting services and sales which grow their business. Full terms and conditions available from Jessica Cosmetics Australia

UK PROFESSIONAL BEAUTY AWARDS 2017 NAMES THE BEST IN THE BUSINESS AT ANNUAL CEREMONY The very best in the beauty industry were recognised this week, as the Professional Beauty Awards crowned its winners at a glittering ceremony in Tobacco Dock, London. The ceremony celebrates those who go above and beyond in the beauty, spa, nails and aesthetics markets. Even reaching the finals in one of the prestigious categories marks a business out as one of the finest beauty providers in the country; a win catapults them to the very top, providing unrivalled recognition that they are at the pinnacle of their profession. This year – the biggest awards yet – saw winners named across 11 categories, recognising all aspects of the beauty industry. Editor of Professional Beauty magazine, Eve Oxberry, welcomed guests, saying: “The Professional Beauty Awards is now in its 20th year. That’s two decades of honouring the absolute best in our diverse and ever-changing market. And 20 years of championing excellence in customer service and treatment delivery.

MAYERLING PROFESSIONAL PARTNERS CELEBRATE SUCCESS Mayerling Skin Renewal System hosted a management lunch for the Professional Partners recently at the Novotel Hotel, Brighton Beach Sydney. Mayerling’s top customers enjoyed the company of other successful Salon operators and were given some excellent advice by Salon Marketing Guru Caroline Nelson and Mayerling Managing Director Tony Hasham. The main topics of discussion were; *Learn the “Secret” to how your business can be unique in a saturated marketplace. *Discover the way to sell your high-end high-profit treatment programs and how to effectively increase your skincare retail sales. *The amazing profit opportunity that Mayerling’s DeAgeing Facial Program presents to Salons.


GET CREATIVE WITH BROW COLOUR!

4

PASTEL STYLE Rose shades

First use Blonde Brow to create a light brow shade. Then mix Red and a dot of Deep Blue to achieve a pastel rose colour.

Mix

Ratio

1:0.2 2-4 min

4N

6N

9N

WHITE

Ask for Refectocil at all leading suppliers Sole Importer Lee Fran Beauty Imports Pty Ltd www.refectocil.com.au


IND US TRY NEWS

BEAUTY EXPO AUSTRALIA SET TO SHINE IN 2017

Australia’s premier event for aesthetics professionals is preparing for its best year yet when it returns to its Darling Harbour home at Sydney’s new International Convention Centre (ICC) from 26-27 August. The largest gathering of brands and suppliers in the Australian beauty industry will inspire visitors with creative education and live demonstrations, as well as hosting the Face2Face Makeup Awards and the Australian leg of the internationally renowned Nailympia competition, recognising extraordinary creative talent in makeup and nail artistry, respectively. Popular show features will also return in 2017, including the HUB demonstration stages, as well as a line-up of relevant and independent education set to be announced in the coming weeks. Beauty brands already confirmed for the event include Dermalogica, Pevonia, Napoleon Perdis, Makeup Cartel, Pelactiv, Lycon Cosmetics, CND nail products , Inglot Cosmetics, Inskin Cosmedics, Eco Tan, and many more. More information will be revealed in the following months. Those interested in keeping up-to-date are encouraged to follow Beauty Expo Australia on Facebook and Instagram and visit www. beautyexpoaustralia.com.au

NEWCOMER SKIN CARE LINE GETS LOVE FROM OPRAH The annual list, Oprah’s Favourite Things, was recently announced, and newly created skin care line Peoni was included. The Peoni skin care line is made up of products with organic ingredients that were created for a range of skin concerns including anti-ageing. “When I first heard Peoni was going to be included in Oprah’s Favourite Things, I had to find a quiet place to process the scope of what that means,” said Jennifer Brodeur, founder and CEO of JB Skin Guru. “I have enormous respect for Ms. Winfrey and the road that she has paved for entrepreneurs like myself. In addition to her professional integrity, she has exquisite taste and there is no higher honour than her approval.”

www.jbskinguru.com

LASH BASH EVENT COMING IN AUGUST The Lash Bash Gold Coast is a 2 day event taking place on the Gold Coast 5th-6th August. The Lash Bash will feature educational seminars with award-winning lash artists from all over Australia, international guest speakers and mentors. There will be business tutorials and mentorship to better your business along with exclusive practical hands-on workshops with reputable lash artists and business mentors.


3 0 & 3 1 J U LY 2 0 1 7

ON SALE NOW

FEATURING

COME & JOIN US

RAE MORRIS / MIA CONNOR / LORNA EVANS / NATALIE ANNE / FRANCESCA WEBSTER / JONNY DIEP PHAM / EMMA HOBSON / PAPAS + PACE / JULIE PIANTADOSI / DARIO COTRONEO + many more!

• NEW Sunshine Pro Lash Competition • NEW Sunshine Pro Makeup Competition • 50% Increase in expo floor space • 100+ Industry exhibitors • 6,000+ Industry professionals • 30+ Of Australia’s best educators

BOOK NOW

www.brisbanehairandbeautyexpo.com.au

Proudly sponsored by Beauty Biz


>

FEATURE

THE ADAM AND EVE STORY

Tina Copland has been in cosmetic manufacturing for over 30 years and waxing for more than 25 years, so it’s fair to say she’s passionate Geoff and Tina Copeland about waxing. In 2000, after a stint working in the USA, Tina and her husband, Geoff Copland, came back to Australia and started Jax Wax, the name behind Adam & Eve Wax, an Australianowned and Australian-made wax company specialising in professional wax. Since the launch of their revolutionary beaded hot waxes at the Sydney Beauty Expo in August 2003, Adam & Eve waxes have proved to perform as superbly as they look. Adam & Eve products are available throughout Australia and they are exported to over 18 countries including America, South Africa, New Zealand and Italy. Tina and Geoff regularly attend international trade shows and conduct workshops with their local distributors to increase the profile of the business. “Our range of beaded waxes are always well received overseas by therapists and distributors. They love the quality, range of fragrances, ease of use and the consistent performance of our products,” said Tina. The finest ingredients and heavenly aromas combined with a rainbow of colours ensure that Adam & Eve products offer salons highperformance hot and strip waxes suitable for everybody. Adam & Eve waxes and the ancillary products are not tested on animals, are vegan friendly and contain the finest natural

14

Beauty Biz Year 10 Issue 2

products including almond, coconut, olive and peach oils. “We have recently removed bee’s wax from our waxes due to a worldwide vegan trend in the beauty industry and it has been well received by all our markets,” said Tina. “We also have removed parabens and do not use any palm oil products in any of our salon products.” They also include essential oils, titanium dioxide and the finest of fragrances. The most obvious difference that Adam & Eve offer is beaded depilatory hot waxes. Beaded wax is a pliable, strip free formula that is elastic and versatile. It has a low temperature melting/ application point that provides comfort to the client. Beaded Wax ensures a cleaner process of getting the wax into the wax pot, simply open the bag and pour. Adam & Eve offer the ultimate in hair removal products and provide training around the world that is second to none. Their philosophy is to provide the finest products with exemplary service. They constantly evaluate new technologies to keep their waxes at the forefront of the beauty industry. From the beginning Adam & Eve’s main focus has been on supporting salons with professional salon only products. Tina has


a strong belief that you should be supporting the industries that support you and they do not sell direct to the public for this reason. All of Adam & Eve’s products work first time, every time, have tempting scents, are attractively packaged and offer a range of take-home products for salon operators to retail to their clients. Training is a vital part of the Adam & Eve package and they proudly offer training to their domestic and international markets. Tina said, “We find that many qualified aestheticians in Australia and around the world are competent with strip waxes but are afraid of hard waxes, so teaching them the techniques for using hard wax; especially for facial waxing, is very well received”. Adam & Eve waxes work very differently to the old fashioned honey type formulas as the new synthetic based waxes are designed to be used at low temperatures and teaching how to use them correctly is very important. Tina believes that holding training classes benefits everyone involved. From a manufacturers point of view, they get to find out first-hand what problems aestheticians may be experiencing and what new developments they are interested in. It is also an excellent means to test a new product or idea. “We find that we always learn something new – you are never too old or too experienced to learn a new technique or try a new method,” Tina said. This year, Adam & Eve will be a category sponsor of the Australian Beauty Industry Awards (ABIA). These are the only National Business Awards in the Beauty Industry with specialist, individual and

state categories and are seen as the true benchmark of excellence. 2017 sees an exciting development to the ABIA’s in that all entries are to be completed and submitted online making both the entry and judging process much simpler, easy to follow and more user friendly. Adam & Eve will be sponsoring two awards; the WA/NT salon/spa of the year for 4 treatment rooms or less and 5 treatment rooms or more. For Adam & Eve, business is about more than just making a profit. Their business philosophy is centred on the ethical treatment of all people with whom they deal with – be they suppliers, customers or staff. Simply put– they treat others as they would like to be treated. Adam & Eve Wax are very excited about 2017. As our part of their ethical business standards and following on from making their products vegan friendly, paraben free and removing palm oil they are going to concentrate on their supply chain with a focus on fair trade. Also, as part of their conscious decision to be vegan friendly, and in line with their company ethical philosophy, Adam & Eve Wax will be introducing an organic range of products.

“They love the quality, range of fragrances, ease of use and the consistent performance of our products”

Adam & Eve Wax will be partnering with Beauty Biz for the next 12 months and will be providing you with an insight into the world of Adam & Eve waxing. We are very excited to have such a reputable Australian company sharing their knowledge with us and answering all your waxing questions. For More information, please visit www.jaxwax.com.au Beauty Biz Year 10 Issue 2

15


>

FEATURE

IN THERAPY PARTNER WITH

SUSTAINABLE SALONS AUSTRALIA

In Therapy is a boutique cruelty free and environmentally aware salon located in the inner suburb of Red Hill, 5mins from Brisbane CBD. In Therapy offers a range of traditional beauty treatments and bespoke skin care solutions. Founded in 2000 at In Therapy they pride ourselves in exceptional customer service and nongenetic approach to clients’ needs. “We like to make all our clients feel like they are the centre of the universe” is our goal – says owner Nicola Le Lievre They are excited to be the first Beauty Salon in Queensland to join Sustainable Salons Australia. Nicola did hours of research and absolutely had to get on board with this very important process. The salon is very excited and honoured to be part of a sustainability movement and assisting with the transition to the beauty industry. After discovering the large amount of waste (over 2 million kilos!) salons send to landfill yearly, Paul Frasca and Ewelina Sorocko founded Sustainable Salons Australia, Australia’s 16

Beauty Biz Year 10 Issue 2

most comprehensive recycling program designed for the hair salon environment. First launched in Sydney almost two years ago, they operate now in Newcastle, Canberra and recently launched in Melbourne and Geelong. Salons, we’re feeling the love! Not only have they won multiple awards in such short amount of time, but most importantly they have made a real difference: • Collected over 3 tonnes of hair to assist in oil spill clean up operations • Recycled over 50,000kg of salon metals (e.g. foils, spray cans) resulting in valuable

donations to charities that support homeless Australians • Collected over 10,000 Ponytails, making SSA the largest donor of Ponytails for children who suffer from alopecia and cancer You can find more details for Sustainable Salons at www.sustainablesalons.com.au and the beautiful Brisbane salon In Therapy at www.intherapy.com.au


LASH LIFT M ASCARA The innovators of the global phenomenon Elleebana Lash Lift bring you their latest offering

Contains Keratin, Biotin and Arginine TO STRENGTHEN, PROMOTE GROWTH AND NOURISH EYELASHES

BY

lift your lashes to new heights Phone: (07) 5576 6388

|

We b : w w w. e l l e e b a n a . c o m

Proud Sponsors of the 2017 ABIA Awards

|

Email: info@elleebana.com

Official Products of the Worldskills Beauty Competition


PRODUCT

erever Get paid whiness. you do bus

CATALOGUE

SILK 3 OPPORTUNITIES

Join the Silk Family...

is the Go card reader credit Here Tap and rd and Visa The PayPal accept MasterCathe go. easy way to payments on and debit card ss ents. • Now contactle term commitm fees or long • No monthly

TM

TIO

LTA

NSU

CO

MER

STO

CU

lete mobile office

Your comp L cards – it’s your complete tool for NAaccept more than just ESSIO does much OF Here . You can: EPayPalPR your business • Send receipts issue refunds phone orders history and Y TRAD managing transaction payments for. • View your • Key in card

RB:

N:

TIO

INDUSTR PA

CU

:

OC

AIL

ly..

Fami Join the Silk

YES

NO

TS

NO

DUC

CO

PRO

• View and

• Send invoices payments • Track cash

withdraw your

PayPal balance

IVE

AT

NT

ESE

PR

SIGN

NA

UP

SH

WS?

FOR

E:

BIL

MO

:

/ID

ME

E:

ON

PH

K RE

SILK

E-NE

ASE

(FLA

SAL

IALL

ENT

& POT

WC

SHO

IR TYP

HA

PRODUCT

ME

TIPS & TRICKS

ES) ROC YES MO . NCH OF LAU OIL TO YOU CT E SILK ODU RIAT ? /PR T THE ERS ARD GES APPROP OFF T REW IS SUG IAL PEC E TO WHAT E HOS ES/S FRE ATIV TO R AS ENT NA RES BOX LOU Y EAR H REP E EAC SILK IR CO ND HA SEN MARK BLO EY TED E R CHO SE GR PLEA GH ND YOU HLI BLE NEEDS. BLO HIG AL SIL SILK L ENA TIC TO TUR WN TA WIL SME LIKE NA W HOS BRO CO WN YOU TO HT BELO AND G ULD LIKE LIG ETE M BRO LON LONG WO MPL R, SKIN YOU DIU GTH WN Y CO HAI ME ULD LEN VER BRO IR YOU CIFIC WO RT RK HA TION R SPE DA R Y SHO RMA YOU PPE RED VER CO INFO FOR AL RT RED E THE TUR SHO ABL M RED NA E SUIT DIU

TE:

HO

OD

STC

PO

:

ESS

DR

STA

B:

DO SUBU

TE:

E:

:

ME

AD

®

DA

EM

NA

RM

N FO

AL RM K

NO

THIC

CO

SPL T

S ERN NC IR CO LP Y SCA GE DR AKA

FLY

FLA

LL

DU

HA

AT

ULD

WO

R?

R HAI

THIN

G ON

FIN

TLY

YOU

USIN

REN

TS

AT

WH

ZY G NIN

FRIZ

IR E HA OTS Y RO OIL

BRE

WH

LOU ___ CO ___ CK R? ___ ___ BLA ___ R HAI ER: ___ ___ YOU ___ OTH ___ ___ UT ___ ___ ___ ___ E E ABO ___ ___ ___ NG ARS ___ S ___ ___ CHA ___ ___ TO IT END ___ LIKE AYS ___ AW YOU

ME

E

FIN

E TUR IR TEX HT AIG STR VY RLY WA Y CU VER

HA

DUC

CUR

YOU

ARE

NO YES

PRO

NER

TIO

NDI

SKIN

(S):

ENT

TON

N N TIO EVE NTA ME

PIG

N TYP

SKI

TYP

DU

AC

Y

OIL

VE S PLE PIM NE/ RES PO GE

SITI

SEN

E

SKIN

IES

LAR

Y

DR

ESS

FER

KIN

FLA

IES:

ERG

ALL

PLE

ASE

U SUF

DO

YO N:

LAI

EXP

ERG

M ALL

FRO

OR

Y SKIN

CO

ESS

FIN

YES NS?

GS RIN ES E LIN LES INK

E 1/3

PAG

ITIO

ND

LL

NO

RED

UN

E

WR

FRE

E

PRO

ATM

TRE

FIN

LES CK S NES

:

T(S)

DUC

ING

STYL

RK

DA

:

CO

PUF S

EYE

O:

MPO

SHA

AN

VALUE PACK BROCHURE packs AvAILABLE ONLINE THROUGH a SILK representative

RETAIL PRICELIST WWW.SILKOILOFMOROCCO.COM


WHAT DOES A SILK STUDENT RECEIVE? YOUR OWN PERSONAL WEBSITE LOGIN WHERE YOU CAN ACCESS SILK PRODUCTS AT TRADE PRICE! - (50% OFF SRP!) ACCESS TO MONTHLY TRADE DEALS - (BELOW TRADE PRICE) YOUR OWN PERSONALISED LEADS DATABASE - Silk have added a Leads database to the Resource Centre. This is under the tab “Back Office’ this is where you can start working on your new business ready for when you gain your Industry Trade Professional certificate. By adding information about your family, friends and potential client’s to this database, when you gain your certificate Silk will give you your own Personalised Website where you can make money from Silk Product Sales. Silk on your behalf will send to your database a Personalised Newsletter from you with your information on to drive them to purchase to your website! Please make sure you gain approval to add their information to this Database. No computer programming or computer costs as we have this covered! SILK PRODUCT SUPPORT - Access to the Silk’s Resource centre which contains a wealth of information and training aids on all the 200+ Silk Oil of Morocco Products including: Ingredient information, MSDS information, YouTube Video Tutorials, Tips and Tricks on all products, FAQ’s on all Products and more! SILK REPRESENTATIVE SUPPORT - When a Silk Industry Student joins they have to register under either a Silk Industry Trade Professional or a Silk Sales Representative. The Silk Representative is like your mentor and is there to help support you through your course with any information on the Silk Oil of Morocco products. They will also guide you through the Silk business opportunities. MARKETING SUPPORT - Silk have created standard documents & templates for the Silk Student to use to help promote their business. Silk Students receive insights into Social Media/Hootsuite/Canva, how to create an online newsletter, YouTube Tutorial Videos, Product PowerPoints, info on how to hold a Silk Showcase and more!

MARKETING IMAGES - Silk have added various Silk Images for you to use to promote your Silk Business such as product images, model images, editorial features, social media content, logos and more! MARKETING TEMPLATES - Silk Oil of Morocco create and share various campaign banners for you to use to help support your Silk Business! No need to waste time trying to create professional artwork and no need to invest money in a graphic designer! PAYPAL BUSINESS SUPPORT - As a Silk Industry Student you receive special PayPal Rates. Yes! Silk have teamed up with PayPal to get special rates for all Silk Representatives! We all gain! For further information on this please contact head office via melanie@silkoilofmorocco.com.au. (Please Note: An ABN is required) FREE NEWSLETTER TRAINING - Learn how to create your own newsletters. A great way to drive sales! We have video tutorials on ‘how to’ and can sign you up free of charge for one year. Ask us how... or sit back and let us do the work for you! INDUSTRY TRADE PROFESSIONAL CERTIFICATE - When you have completed your industry course, Silk Oil of Morocco will send you a certificate of congratulations and confirm your new status as a Silk Independent Industry Trade Professional. At this point you will be able to share a link to your own Silk Online Shop with customers to start earning commission!

HOW TO JOIN HOW TO APPLY A student will need to complete an online or manual Silk student application form. You can complete the form online at www.silkoilofmorocco.com. Simply find the ‘OPPORTUNITY’ tab, then click on ‘INDUSTRY STUDENT’. If you are wanting to join with a particular Silk Representative you must complete an online registration form which is linked to the Sponsor or also known as the up line. For this application simply head to www.silkoilofmorocco.com, go to the ‘CONTACT’ tab and click ‘FIND A STOCKIST’. Select the Silk Representative you would like to join with by clicking the tab ‘Become a Silk Independent Industry Student’ located under their photo. WHAT HAPPENS NEXT? Once the application has been submitted by the Silk Student, the student will be notified by email that their application is being processed. As soon as the student has been approved a welcome email with ‘how to get started’ will be sent to the student along with a text message with the Student’s Password and ID number. Silk Student’s will also receive a checklist letter with their first order to ensure they are aware of the amazing information they have available to them.


>

FEATURE The impact of

TOXIC CHEMICALS

A new study from Women’s Voices for the Earth (WVE) on the health impacts of exposure to salon chemicals on the (mostly) women who work in personal care salons is the first of its kind. The study, Beauty and Its Beast: Unlocking the Impact of Toxic Chemicals on Salon Workers, reveals that long-term exposure to products routinely used in salons leads to an array of negative health conditions frequently suffered by beauticians and other salon workers. This new report aggregates decades of research on the incidence of health problems in the beauty care workforce. “Studies across the globe have found correlations between chemical exposures in salons and adverse health outcomes in employees,” said the study’s lead author Alexandra Scranton, director of science and research for WVE. “However, until now, there has never been a comprehensive review of existing science that brings all the players onto one stage.” “Salon workers, a population dominated by women, are exposed to a myriad of chemicals of concern every day in their workplaces,” says the study. “Hair sprays, permanent waves, acrylic nail application and numerous other salon products contain ingredients associated with asthma, dermatitis, neurological symptoms and even cancer. Salon workers absorb these chemicals through their skin and breathe them in as fumes build up in the air of the salon over the course of the workday. Research shows that salon workers are at greater risk for certain health problems compared to other occupations.” The report aggregates decades of research on the incidence of those health problems in the beauty care workforce. They include a disproportionate amount of cancers, neurological diseases such as dementia and depression, immune diseases, birth defects, reproductive disorders including a high rate of miscarriages, skin diseases, asthma and other breathing problems, as the workers are exposed to chemicals such as formaldehyde, toluene, methyl methacrylate, p-phenylenediamine and ammonium persulfate, as well as toluene, ammonia and methyl methacrylate, which are often found in the air of the salons. The report covers safety precautions that can be taken to protect workers and prevent some of these problems. They include using safer products, proper handling of products, appropriate protective equipment and better ventilation. It suggests the need for legislation to require full disclosure of ingredients in beauty products and their health impacts. Lee Blackett, Director of Lee Fran Beauty Imports 20

Beauty Biz Year 10 Issue 2

which distributes products including Reflectocil agrees that there seems to be a lot of confusion in our industries covering the safety standards of hair, nail and beauty products. Originally MSDS (Material Safety Data Sheets), she explained that the newly named Safety Data Sheets should be researched and kept on file in salons. SDS are for Hazardous Chemicals, and sources for these include: www.safeworkaustralia.gov.au www.productsafety.gov.au www.nicnas.gov.au www.ascc.com.au “Cosmetics that are packaged for sale to consumers in a retail outlet and Cosmetics intended for personal use by employee’s, are generally exempt.” she explained. “Our Company has decided to provide as much information to our consumers by having a “specialist who produces SDS” to format our products into these informative sheets.This way a consumer who may have disposed of the packaging which contains ingredients, instructions and many other relevant details, can ask for this information which we supply by email”.

labelling, packaging, ingredients and conform to the rules and regulations of our country. In some areas where there is a high volume of requests for SDS, we are adding a link to the products web site to make it readily available when requested” “Our Company is usually contacted when there has been a reaction or request from the consumer/client. Or where a service was provided in a salon and the results either were not what the consumer/client expected, or the correct procedure may not have been followed and the consumer has had some form of reaction. One of the easiest answers in these kinds of situations is to “blame the products”. In all honesty any one can build up or have a reaction to ingredients, even after many, many years of use. What is needed urgently is to find the solution to the client/consumers problem so as to reassure them of the ingredients, they can then consult a medical professional and supply the information they will require to make a diagnosis.

LFBI also request that their professional distributors have this information on file for their clients and salons should also make sure they can obtain this very important information.

I believe we all need to work together to provide the very best information for the products we sell and for the services we provided. By making sure we are all aware and updated on what our responsibilities are. Adding strength to our amazing industries, through constant education, discussions and reading Industry magazines”.

“As an Importer of Cosmetics it is our duty to make sure all of our products have the correct

Lee Blackett is the Director of LFBI www.lfbi.com.au


a massage has never  been more relaxing...

Experience the  Italian Fashion

Anthony Nader Salon Nancy Styling Chair

electric beauty bed nancy

lunaire

pluto

black aluminium portable beauty bed

tulip beauty bed

hydraulic beauty bed forma

*also available in white

speed up processor

*also available in white

typhoon no net dryer

black portable aluminium beauty bed atomix steamer


>

FEATURE

CRYSTAL THERAPY By Samantha Sargent

Crystal therapy is an ancient healing system concerned with treating patients holistically through the precise placement of crystals on the body and the surrounding room. This means that, unlike Western healthcare (which tends to focus on treating one symptom/ailment at a time) crystal therapy addresses the patient as a whole - paying as much attention to his or her spiritual and emotional well-being as to their physical health.

There is very little scientific evidence to support the effectiveness of crystal healing on a medical level. However, crystals have been used, revered and enjoyed for many thousands of years - both for their aesthetic beauty and for the peace, relaxation and harmony they seem to invoke. Many crystal therapists train and practice right here in the UK, bringing a refreshing new way of thinking to people dissatisfied with conventional medical treatment.

Crystal therapy is a non-invasive, relaxing, natural and enjoyable process. Whether you believe in the physical healing properties of crystals or not, the therapy itself will offer you a chance to lie back, relax and get in touch with your body’s energies so you can leave feeling refreshed, restored and de-stressed - a perfect platform for improved physical health.

AMETHYST

Body: Helps to improve the complexion of skin and moisture retention. Particularly beneficial for blemishes, acne, eczema and skin irritations. Mind: Helps to harmonise the nervous system, having a relaxing effect that is beneficial in times of stress, and helpful for promoting peaceful sleep. Spirit: Related to the crown and third-eye chakra,


amethyst promotes inspiration and intuition.

CHALCEDONY (BLUE)

Body: Has a moisturising effect on the skin that helps with regenerating dehydrated, congested and ageing skin conditions. Mind: encourages communication and selfexpression. Spirit: Related to the throat chakra, blue chalcedony is calming and peace-making.

EMERALD

Body: Helps to rejuvenate the skin. Mind: has a balancing effect on hormones, helping to balance emotions. Spirit: Related to the heart chakra, emerald is considered the cornerstone of divine inspirations.

OPAL

Body: supports the formation of red blood cells, promoting vitality. Mind: supportive in challenging situations, increasing optimism. Spirit: activates the body, mind and soul, strengthening the will to live.

TURQUOISE

Body: Helps to activate water balance, particularly beneficial for dry skin, eczema and psoriasis. Mind: Energising, turquoise helps to balance mood swings, and strengthen self-confidence and self-expression. Spirit: helps to improve intuition and creativity.

QUARTZ

Body: Particularly beneficial for the skin, with a cleansing and detoxifying effect. Mind: Helps to promote clear perception, understanding and self-awareness. Spirit: embodies clarity, purity and health The Skincare Benefits of Liquid Crystal Tinctures: • Emerald provides anti-ageing benefits. • Rose quartz helps to reduce redness. • Amethyst helps to improve moisture retention. • Turquoise helps to activate water balance and is particularly

beneficial for dry skin, eczema and psoriasis. • Quartz has a cleansing and detoxifying effect on the skin. • Opal supports the formation of red blood cells. • Blue Chalcedony has a moisturising effect on the skin that helps with regenerating dehydrated and congested skin. Samantha Sargent is the owner of AEOS Active Energised Organic Skincare which offers a wide range of award-winning formulations that are completely organic and natural with no toxic chemicals or synthetics and contain innovative harvesting of natural, organic and biodynamic plant extracts, essences, essential oils, as well as spagyric tinctures of crystals and gems. www.energisedorganics.com

ROSE QUARTZ

Body: Helps to cleanse the skin and blood, and reduce inflammation Mind: Particularly beneficial for helping to promote self-love. Spirit: Beneficial to the heart chakra, rose quartz supports our ability to love.

Beauty Biz Year 10 Issue 2

23


>

PROFILE

NATURE’S CARE OPEN HUNTER’S DREAM VINEYARD & ESTATE, NSW

Nature’s Care, one of Australia’s largest supplement and skin care companies, has officially opened Hunter’s Dream Estate Cellar Door. The boutique Hunter Valley vineyard has been created to bring Nature’s Care’s philosophy of natural health and vitality to life through fine wines and raw produce. Located in the heart of the famous Hunter Valley wine region, NSW, the estate has rejuvenated old vines and brought new beauty to the landscape continuing Nature’s Care’s obsession for developing the finest Australian made produce and products. The development of the estate has been overseen by General Manager Kees van der Scheur using his 40 years of wine industry experience in the Hunter Valley to bring Nature’s Care’s philosophy to life. The fruits of his labour have already been rewarded with the Director’s Reserve Sparking Bruit Pinot Noir Chardonnay 2014 winning a Gold Medal at the 2016 Hunter Valley Boutique Wine Show, In addition to vines producing Shriaz, Pinot Noir, Semillion and Chardonnay, the 77-hectare estate features lavender fields, olive groves, fruit orchards, tea trees and bee hives. These natural products will soon be available for sale at the cellar door, alongside being used in research and development to improve existing products and help inspire new formulas.

24

Beauty Biz Year 10 Issue 2

At the official opening Jack Wu, Director, Nature’s Care said, “At Nature’s Care we are continually looking for ways to share our dream and communicate our Australian Made and Owned credentials. With this estate we have taken our philosophy to creating Australia’s finest healthcare supplements, and applied that to developing some of the best wines the lower Hunter has to offer.” He continued, “In addition to wine, the grounds are cultivated to supply a direct source of raw ingredients used in the research and development of our supplements and skin care products. In a small way it is our version of ‘paddock to plate’ for the vitamin and skincare sector, our story and that of Hunter’s Dream Estate sits at the heart of the concept and experience we are looking to deliver in our first ever premium retail outlet, set to open in Sydney later this year. The Hunter Valley is a much loved destination for both local and international tourists, and very popular with Chinese visitors whom are a core export target market for both Australian wines and Australian Made vitamins and supplements.

Nature’s Care is Australia’s largest brand manufacture of vitamin supplements and skin care products. The company was founded in Australia 25 years ago by Jina and Alex Wu, whose strong belief in the benefits of quality natural food supplements to our health remain a guiding principle for the company today. In addition to its manufacturing facility, Nature’s Care owns and farms 77 hectares of land in the prestigious Hunter Valley wine region. The estate currently grows grape and olive vines, and lavender fields, with raw essence extraction from these due to begin in early 2016. This is the first step on a new journey for Nature’s Care to start its own raw material growth and essence extraction, supplementing their existing supply chain. Guests are welcome all year round for wine tasting and purchasing at the cellar door, in addition to wandering the grounds and absorbing the tranquillity and beauty of the location. For more information and opening times visit www.huntersdream.com.au


>

DERMAL

HYDRODERMABRASION By Rachel Taylor

THE FUTURE OF EXFOLIATION

Microdermabrasion certainly needs no introduction; to this day it remains one of the most popular non-invasive beauty treatments for renewing the skin and promoting a clearer, healthier and younger complexion. But lately the buzzword has switched – with ‘hydrodermabrasion’ cropping up more and more in the beauty sphere. If you thought it was just a fancier way of saying microdermabrasion, you would be wrong. So what, exactly, is hydrodermabrasion then? Many beauty therapists would say that it’s “like microdermabrasion, but better” – so let’s find out why.

HYDRODERMABRASION IS CRYSTAL-FREE

The central aim of both microdermabrasion and hydrodermabrasion is the same – to remove the outer layers of dead and dull skin through abrasive methods. While microdermabrasion machines spray on a covering of corundum crystals to abrade the skin’s surface, hydrodermabrasion systems use a ‘diamond-tip’ wand handpiece with interchangeable abrasive discs and vacuum aspiration, that sweeps smoothly over the skin to exfoliate. Why this is better: The abrasive discs completely remove the need for loose corundum crystals, so it’s a much cleaner and fuss-free way to exfoliate. The interchangeable abrasive discs also allow the beauty therapist to adjust the intensity of the abrasion, while microdermabrasion can only offer one level of exfoliation. This means that hydrodermabrasion is perfect for even those sensitive skin types who would normally have to steer clear of the potentially irritating effects of corundum crystals.

HYDRODERMABRASION ALSO HYDRATES AT THE SAME TIME

Hydrodermabrasion machines also double as an intensive hydrating skin treatment as it exfoliates, with strategically placed ‘jets’ in the handpiece that infuse the skin with nourishing, hydrating and corrective skincare solutions that are tailored to the client’s skin concerns – whether it be acne, pigmentation or wrinkles. Why this is better: The simultaneous exfoliation and skincare infusion delivery allows for deeper-reaching penetration of the skincare formulations, enabling the skin cells to better drink in the nourishing and hydrating ingredients for a more dramatic and radiant skin-corrective treatment result. Hydrodermabrasion perks in a nutshell: Greater exfoliation control, adjustable abrasion, non26

Beauty Biz Year 10 Issue 2

irritant, no messy crystal debris, hydrates as it exfoliates, delivers deeper product penetration, vacuums up cellular debris, treats all skin types.

RESEARCH

A recent study conducted by Bruce M Freedman MD, FACS reinforced the effects of hydradermabrasion in a controlled environment. BACKGROUND: Hydradermabrasion is a relatively new procedure that combines crystalfree microdermabrasion with the pneumatic application of an antioxidant-based serum. OBJECTIVE: This study aims to validate the safety and efficacy of hydradermabrasion for nonablative facial rejuvenation and to determine whether antioxidant levels could be increased in the skin with this technique. METHODS: Twenty female volunteers, aged 34-56 years, were randomised into two groups. Group A underwent a series of six facial hydradermabrasion treatments using a polyphenolic antioxidant serum spaced 7-10 days apart. In Group B, the same polyphenolic antioxidant serum was applied manually to the skin for a total of six treatments at 7- to 10-day intervals. Digital photographs, skin biopsies, and skin polyphenolic antioxidant levels were obtained prior to and after the treatment regimen. Patient surveys were taken following the study. RESULTS: In Group A, treated skin demonstrated

increased epidermal thickness, papillary dermal thickness, and polyphenolic antioxidant levels (P < 0.01). There was replacement of elastotic dermal tissue, collagen hyalinization, and increased fibroblast density. Fine lines, pore size, and hyperpigmentation were decreased following treatment. There were no reported complications. In Group B, there was no change in skin structure, antioxidant levels, or clinical skin attributes. CONCLUSION: Hydradermabrasion effectively improved skin quality both clinically and histologically. There were no changes to suggest that pneumatic serum application adversely affected dermal components. After hydradermabrasion, skin polyphenolic antioxidant levels were increased. In contrast, the intermittent manual application of the polyphenolic antioxidant serum without the microdermabrasion element did not result in detectable skin changes. Ref: Hydradermabrasion: an innovative modality for nonablative facial rejuvenation. Bruce M Freedman MD, FACS Retrieved 21st February 2017 from http://onlinelibrary.wiley.com Rachel Taylor is the marketing co ordinator for The Global Beauty Group which specialises in equipment and skin renewal treatment technologies. www.theglobalbeautygroup. com.au. - 1300 006 607


PR

AL

ESSION OF

SALON

& TRADE

EXCLUSIVE


>

DERMAL

ORGANIC BEAUTY MARKET SHARE ON THE INCREASE By Nicole Oâ&#x20AC;&#x2122;Sullivan

The Organic personal care market is BOOMING with reports indicating that it is expected to reach 22billion USD by 2024 â&#x20AC;&#x201C; according to a new report by Persistance Market Research. By the year 2024 Organic Skin Care is expected to have a share of 30.9% or one third of the total global beauty market. There has been a steady growth in recent years driven by the consumers rising awareness of the harmful effects associated with the cheap, dangerous chemicals used in mainstream skin care products. Consumers are more savvy when it comes to ingredient listings, they are living healthier lives, eating organic or farm fresh produce and they are concerned about what they are putting on their skin. The wellness sector is growing at a steady pace and skin care companies, beauty therapists and day spas who cater to the booming organic/ natural skin care market are gaining loyal, happy and healthy customers. We take a look at what consumers purchasing organic/natural skincare or treatments expect: They do not want products that contain nasty, cheap ingredients such as parabens, phthalates, diazolidinyl and imidiazolidinyl urea to name a few. They want products that are certified organic or made with organic and wild harvested ingredients as these contain less toxins than conventionally made ingredients. They want products that are concentrated in hero botanicals and not 80%+ water with all the good stuff underneath the preservative listing! They demand organic skin care that contains active cosmeceutical ingredients that will do a particular job and make an obvious difference to their skin. Natural cosmeceutical ingredients such as Vitamin C, Vitamin A, Co enzyme Q10, Hyaluronic acid and Peptides can achieve this. Organic skin care has come a long way in recent years and the consumer expects that the botanical ingredients have been studied and tested to prove claims made about them. Southern Cross Botanicals and the Southern Cross University 28

Beauty Biz Year 10 Issue 2

are leading the way forward in this with a strong focus on the sustainable use and preservation of natural resources, specialising in developing ingredients exclusively derived from native Australian plants. I am always raving about how good Australian Botanicals in skin care are, and it is thanks to companies like this that I can confidently formulate my skin care range with active ingredients designed to maintain the integrity of the skin and delay the signs of ageing. Last but certainly not least consumers want a skin care ritual that is as pleasing to the senses as it is effective, they want their products to contain only the purist, non sensitising essential oils that not only smell amazing but also contain healing and soothing properties. Within the booming organic skin care market there is currently a rise in artisanal, small batch, bespoke, luxurious organic skin care collections where the quality of products is beyond exceptional. Small batch artisanal brands are often hand crafted and allow skin

care formulators the freedom to use high quality ingredients at therapeutic quantities and provide a product that is fresh to the customer. Brands offering bespoke products allow the consumer to customise their skin care by choosing which concerns in particular they would like to address or what scent they prefer or even to choose to have their product made free of essential oils. The packaging of these luxury organic brands such as the beautiful miron violetglass uses biophotonic technology to aid in the preservation of the precious ingredients inside resulting in product ranges that are as beautiful and fresh as they are effective. The demand for organic and or wildcrafted products is on the rise and for good reason. We can expect to find beauty therapists and spas including an organic selection of products and treatments for their clients and we can certainly expect to see some exciting developments in the world of organic skin care. www.wildcraftedorganics.com.au


W E N

Wax Pro

200

P RO F E SSI O N A L

PERFECT FOR SMALL WORK STATIONS, MOBILE SALONS OR MAKE-UP ARTISTS

200ml

Wax Heater • High performance heating system • Variable temperature control

• Suitable for all wax types

Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia


>

DERMAL

TATTOO REMOVAL 101 By Andrew R. Christie

It was with great pleasure that I recently was invited as guest speaker at the Congreso de la Sociedad EspaĂąola de Medicina EstĂŠtica (SEME) in Malaga, Spain. As a burgeoning global trend, I presented 2 lectures on laser-free, mesotherapy tattoo removal. In this piece, I explore the Australian tattoo removal market and weigh up the options available to both practitioners and consumers.

More than 7,000 visitors from all sectors of this fast developing industry came from across the country to enjoy a selection of products, treatments, trends and new techniques from both industry heavyweights and new up-and-comers.

LOCAL STATS AND FIGURES

Current statistics state that 14.5% of all Australians currently have at least one tattoo. 40% of the population got their first tattoo between the ages of 25 and 40 and 10% of the population got their first tattoo in their mid-40s or over. Of the 15.4% of men and 13.6% of woman who have tattoos, 23% of this group have 2-3 tattoos and a further 15% have 5 or more. Behind New Zealand, Australia is the second most tattooed nation in the world, followed closely by the USA, The Netherlands and Finland. Statistically, the most common areas for men to get tattooed in Australia are their biceps and backs. For females, the most common areas are the face (eyebrows, eye liner and lip liner), neck, arm, ribcage and feet. In 2016, over AUD$94 million was spent on tattoo application (including both body art and cosmetic tattoos). With over 2000 official tattoo practitioners operating in Australia at this moment, there are over 1000 registered tattoo parlours and cosmetic tattoo clinics currently in operation. Of course, unofficial and unregistered numbers are estimated to be almost double. Industry experts argue that up to 40% of tattooed individuals regret at least one of their tattoos and seek treatment to alter or remove one or all their tattoos. 30

Beauty Biz Year 10 Issue 2

What now results is a tattoo removal industry worth tens of millions of dollars that can barely keep up with consumer demand.

WHAT IS A TATTOO?

By definition, a tattoo is the implantation of any pigment into the skin to create a long- lasting colour change. The pigment may be applied using a tattoo needle or gun or can be scratched into the skin using a sharp tool such as wood, glass or metal. Whilst an array of professional tattoo pigments offer procedural efficacy, safety and durability, any pigment (such as pen ink, shoe polish, paint, vegetable dyes and mineral oxides) have the capability to be implanted into the skin to create a tattoo effect. The location of pigment placement within the skin determines tattoo sharpness, longevity and appearance. Typically, cosmetic tattooing is placed around basale epidermis and body art a little lower in the epidermal junction. As tattoo application is practitioner dependant, this means tattoos can commonly be placed as deep as reticular dermis or as superficial as granulosum epidermis. Signs of incorrect pigment placement include pigment fading, a lack of sharpness, shadowing or complete absorption.

WHAT IS THE DIFFERENCE BETWEEN BODY ART & COSMETIC TATTOOING?

The obvious difference between tattoo types is location. Cosmetic tattoos are most commonly

applied through the eyebrows, as eye or lip liner, full lip colour or even as a beauty spot. Corrective camouflage (often called medical tattooing) is used to disguise scars, uneven skin tone (such as hypopigmentation) or to replicate the appearance of areola (following a mastectomy or breast reconstruction). Cosmetic tattooing can also be popular with men experiencing androgenetic alopecia (male pattern baldness). Receding hairlines or bald patches are tattooed to replicate the appearance of hair growth. Cosmetic tattoos or corrective camouflage work with a palette of natural pigments and hues to create a realistic effect. To promote a natural result, the pigment is generally placed more superficially in the skin (basale epidermis) which gradually fades out over a 7-10 year period. Body art refers to any other type of tattoo that is applied to the face, scalp or body for cultural, religious or artistic purposes. The pigment palette consists of more intense, vibrant and colourful hues that are typically deposited into the epidermal junction or superficial papillary dermis. This creates more intensive colour with sharper pay-off and precision. The effect is greater durability with colour lasting up to a lifetime.

TATTOO REMOVAL CHALLENGES

There is no method of tattoo removal that removes all evidence of a tattoo. Whilst the pigment may be removed, typically there are textual changes with the skin where the tattoo was once applied. Patients undergoing any form of tattoo removal


Treatment Treatment

Treatment Treatment

TattOff Treatment Results must have realistic expectations – the skin will never return to its pre-tattoo quality or appearance. Patients with a Fitzpatrick Skin Type of mid-4s and over present a higher risk of post-inflammatory hyperpigmentation, hypopigmentation, hypertrophic and keloid scars.

Before Treatment

In order, the highest risk heritages with a genetic predisposition for post-inflammatory hyper and hypo pigmentation are those from Indo / Pakistani, South East Asian, Middle Eastern and Mediterranean backgrounds. The highest risk heritages with a genetic predisposition for hypertrophic and keloid scars are those from African (Fitzpatrick 5&6) and Scandinavian (Fitzpatrick 1) backgrounds.

Post Post22TattOff TattOff TATTOO REMOVAL OPTIONS – Treatments Treatments THE PROS & CONS EXCISION

Process: The tattoo is surgically cut out and the tissue is either stitched back together or a skin graft is applied. Risk: Guaranteed scar and hypopigmentation, not just where the tattoo has been removed but also where the skin graft has been taken. There is a high infection rate. Types of tattoos treated: Body art only. Procedural comfort: Sedation and anaesthetic is required when performed under medical supervision. Colours removed successfully: All. Treatments required: 1 Treatment surface area: Limited to 1-2 hand spans. Treatment intervals: n/a Results: The skin is left permanently disfigured where the tattoo has been removed. Patient satisfaction: Very low. Procedural popularity: Though this technique may be performed out of desperation in a nonmedical setting, it is not commonly performed by a medical practitioner.

DERMABRASION / SALABRASION

Process: The tattoo is mechanically removed via steel rasps or a strong exfoliating medium such as salt. The pigment and tissue is essentially ‘sanded’ away. Risk: Guaranteed scar and pigmentary imbalances where the tattoo has been removed. As this technique is not precise, surrounding tissue is often affected also. There is a high infection rate.

1 Treatment

Post Post22TattOff TattOff Treatments Treatments

Types of tattoos treated: body art only. Procedural comfort: Sedation and anaesthetic is required when performed under medical supervision. Colours removed successfully: All. Treatments required: 1 Treatment surface area: Limited to 1-2 hand spans. Treatment intervals: n/a Results: The skin is left permanently disfigured where the tattoo has been removed. The tissue in the surrounding area is also affected. Patient satisfaction: Very low Procedural popularity: Though this technique may be performed out of desperation in a non- medical setting, it is no longer commonly performed by a medical or aesthetic practitioner.

TattOff TattOffWound Wound

LASER (Q-SWITCHED ND-YAG)

Process: The pigment is shattered by the laser into microscopic particles. These are then initially processed by macrophages and the lymphatic system before being filtered through the liver and kidneys. Risk: Low Types of tattoos treated: Body art and some eye brow cosmetic tattooing. Due to the risk of pigment turning black, it is not recommended to treat lip cosmetic tattooing. Procedural comfort: More painful than having the tattoo applied. Patients report the process is painful even when a topical local anaesthetic is applied. Colours removed successfully: Black, dark grey, dark blue. Laser is unable to successfully treat red, green, light blue or yellow. Treatments required: Multiple. Treatment surface area: Limited to 1 hand span per session. Treatment Intervals: 4-6 weeks Results: Bright, pastel or fluorescent colours cannot be treated successfully. If white ink (titanium dioxide) is targeted, it can turn black. If the tattoo is over treated, shattered ink can create shadowing which cannot be removed by laser. The shattered pigment is systemically absorbed, this can be a problem if the ink quality is unknown or toxic. Patient satisfaction: medium - high for treatment of dark tattoos. Procedural popularity: High.

Tattoo Tattoo Tattoo Dermabrasion Dermabrasion Dermabrasion Tattoo Removal by Results Results Results Excision

Tattoo Removal by Excision

Tattoo Dermabrasion Results

2 Treatments

3 Treatments

CHEMICAL MESOTHERAPY

TattOff TattOffWound Wound

Process: The pigment forms a reaction with a mild lactic acid that is infused into the skin via an automated micro-needling device. A syringe pump and specialist needle cartridge correctly and precisely dose the mesotherapy solution. Risk: Low Types of tattoos treated: All types of tattoos in all locations, including eye and lip liner. Procedural comfort: Less painful than having the tattoo applied. Patients report a scratching sensation. A topical local anaesthetic may be used. Colours Removed Successfully: All. Treatments required: 1-3 Treatment surface area: 3-4 hand spans per session Treatment intervals: 6-8 weeks Results: Effortless removal of all tattoo types and all colours. As the pigment is drawn upwards as a healing eschar forms, the tattoo pigment is not systemically absorbed through the body. Patient satisfaction: High.

Post Post33TattOff TattOff Treatments Treatments

The two most common tattoo removal options that exist on the Australian market include laser (Q-switched Nd-Yag) and chemical mesotherapy. Whilst laser continues to be an option for the removal of black-inked body art, chemical mesotherapy has developed over the last decade to deliver a highly versatile solution for the safe removal of all tattoo types and colours with minimal risk and downtime. This technique is of particular interest for the removal of light colours and semi-permanent make-up. Unlike outdated free-hand techniques, refinements to mesotherapy tattoo removal technology reduce collateral damage, or the destruction of surrounding healthy tissue. Pricing is a huge factor to consider when investing in tattoo removal treatments. With many lasers costing up to hundreds of thousands of dollars, chemical mesotherapy delivers a far cheaper alternative for both practitioner and patient alike. Nonetheless, now is the prime time to be offering your clients tattoo removal treatments. N.B. On a personal note, it with great pleasure to share my recent completion of my PhD in biochemistry at the University Of Southampton. It has been an incredibly long journey (that I did not think I’d ever complete). I want to personally thank Prof. Chris Snowden, my family and my colleagues for their unconditional support.

Laser Removal ResultsResults Laser Removal

ser Removal Laser Removal Results Results Direct Closure

Laser Removal Results Skin Graft

Paris based, Dr. Andrew R. Christie is the Managing Director of Lipservice Consulting, world experts in technical writing and training manual content for the medical aesthetics market. An industry specialist with over 19 years’ experience, Andrew has recently completed his PhD in biochemistry. As the Global Medical Trainer for DermapenWorld, Andrew has trained over 40,000 practitioners globally. Ph 0405 145 514 andrew@lipserviceconsulting.com

Beauty Biz Year 10 Issue 2

31


>

MEDI & AESTHETICS

TREATING SCARS

Skin is a seamless organ, like a fine cloth protecting valuable assets. Imagine a piece of silk. Just one small tear can make a big difference in how it looks. And itâ&#x20AC;&#x2122;s the same with skin. Any burn, injury, or other trauma, such as surgery, can cause a scar.


Now a scar isn’t bad if it’s small or in a location that’s easy to conceal. But when it’s not, you may wonder if there’s a way to treat it, other than hiding it under your clothes, that will make it go away or at least change how it looks. The truth is the scar will never completely go away. But there are some methods that can help reduce its size and change its appearance.

HOW DOES SCARRING HAPPEN?

Scarring is a natural part of the healing process after an injury. Its appearance and its treatment depend on multiple factors. The depth and size of the wound or cut and the location of the injury matter. So do your age, genes, sex, and ethnicity.

WHAT ARE THE TYPES OF SCARS?

These are several different types of scars including: • Keloid scars. These scars are the result of an overly aggressive healing process. They extend beyond the original injury. Over time, a keloid scar may hamper movement. Treatments include surgery to remove the scar, steroid injections, or silicone sheets to flatten the scar. Smaller keloids can be treated using cryotherapy (freezing therapy using liquid nitrogen). You can also prevent keloid formation by using pressure treatment or gel pads with silicone when you are injured. Keloid scars are most common among people with dark skin. • Contracture scars. If your skin has been burned, you may have a contracture scar. These scars tighten skin, which can impair your ability to move. Contracture scars may

also go deeper, affecting muscles and nerves. • Hypertrophic scars. These are raised, red scars that are similar to keloids but do not go beyond the boundary of the injury. Treatments include injections of steroids to reduce inflammation or silicone sheets, which flatten the scar. • Acne scars. If you’ve had severe acne, you probably have the scars to prove it. There are many types of acne scars, ranging from deep pits to scars that are angular or wavelike in appearance. Treatment options depend on the types of acne scars you have.

WHAT ARE POSSIBLE TREATMENTS FOR SCARS? • Over-the-counter or prescription creams, ointments, or gels. These products can be used to treat scars that are caused by cuts or other injuries or wounds. If you are under the care of a plastic surgeon and your scarring is from cosmetic or plastic surgery, ask your surgeon if over-the-counter treatment is an option. If not, there are prescriptions that may help. Often, treatments can include steroids or certain antihistamine creams for scars that cause itching and are very sensitive. Likewise, if you have scarring from severe acne, ask your dermatologist for advice. Your doctor can also recommend or use pressure treatment or silicone gel sheeting to help treat scars or as preventive care. • Surgical removal or treatment. There are many options to treat deeper scars depending on your particular case. These include skin grafts, excision, dermabrasion, or laser surgery. In a skin graft, the surgeon uses skin

“If your skin has been burned, you may have a contracture scar. These scars tighten skin, which can impair your ability to move.” from another area of your body. This is often used with people who’ve had burns. If you’ve got scarring that impairs function, surgery can help address the functional problems. If you’ve recently had surgery that has caused scars, it is best to wait at least one year before making a decision about scar treatment. Many scars fade and become less noticeable over time. • Injections. You may get steroid injections to treat scars that stick out, such as keloids or hypertrophic scars. Your doctor may use this on its own or with other treatments. • Other types of injections, such as collagen or other “fillers,” may be useful for some types of pitted scarring, although these are not usually permanent solutions.

Beauty Biz Year 10 Issue 2

33


>

EVENTS

2017 NON SURGICAL SYMPOSIUM

22nd-25th June 2017 | Gold Coast Convention Centre

The Australasian Society of Aesthetic Plastic Surgeons (ASAPS), Cosmetic Physicians College of Australasia (CPCA), the Australasian Society of Cosmetic Dermatologists (ASCD), and the New Zealand Society of Cosmetic Medicine (NZSCM) invite you to join them at what is undoubtedly the premier educational event for non-surgical aesthetics in Australasia – the 2017 Non-Surgical Symposium, 23 to 25 June at the Gold Coast Convention and Exhibition Centre. Mark Magnusson, ASAPS Chairman of Education & Program Convenor, ASAPS President detailed to us the line up and details of the upcoming event: “For the first time this year we are excited to welcome members of the ASCD as official partners of the meeting. This is a multidisciplinary field and to combine all of the key elements into the one symposium is what gives this meeting its vibrant feel and outstanding program”

SAFETY & SCIENCE

The meeting continues to grow and both the 2015 NSS and 2016 NSS in Melbourne were sold out.This year we move to the Gold Coast 34

Beauty Biz Year 10 Issue 2

and our focus will be Safety and Science. The doors will be opened to all medical practitioners performing non-surgical rejuvenation and their staff. We will be welcoming plastic surgeons, dermatologists, cosmetic doctors and other doctors performing medical aesthetic treatments. We will also welcome your staff as well including the nurse aestheticians, dermal therapists and practice staff. The primary ingredient ensuring ongoing value and relevance is unchanged: independent presentations by a long list of international and leading local presenters on state of the art concepts and practice in the non-surgical rejuvenation sector.

WHAT WILL WE COVER?

The Non-Surgical Symposium will again cover the entire spectrum on appearance medicine, from injectables, through to skin care, including laser/light devices and non-surgical body contouring tools. A lot has happened in the last year to bring you up to speed on. We have an extraordinary array of speakers many who haven’t been to Australian meeting previously. We are going to work hard to make our

program interactive, focus on expert discussions. In 2016 we introduced video injecting (rather than live injecting), so that we can make the process more efficient with better images and a more interactive learning experience.

ANATOMICAL DISSECTION AND LIVE INJECTING WORKSHOP

On the day prior to the Symposium, Thursday June 22, ASAPS will run the Anatomical Dissection and Live Injecting Workshop There will be a lecture program on the anatomical changes of ageing and how this affects facial aesthetics and guides treatment selection. The workshop will have a combination of anatomical dissection and live injecting, and the program is modified each year according to feedback. Introduced last year, we demonstrated retrobulbar injections in the anatomical dissections. We will again use the keynote presenters from the Non-Surgical Symposium as guest faculty for the workshop in both the anatomy and injecting areas alongside our local experts. Visit www.asapsevents.org.au for more information


>

EVENTS

6TH ASDC EDUCATIONAL CONFERENCE 15th-17th July 2017 | Rydges Hotel Melbourne

The ASDC represents Dermal Clinicians that are dedicated to ethical and evidence based practice, as well as maintaining on-going education. The ASDC is a collaborative network of members that are clinical practitioners, educators, academics, researchers and industry representatives or associates. The ASDC encourage research and evidence based practice to achieve optimal outcomes for clients, as well as advocating on the behalf of industry and consumers in maintaining standards in safety in all aspects of dermal practice. This years conference will explore the topic of “Acne Management” with speakers from Dermatology, Cosmetic Medicine, Nursing and Dermal Therapy Practice presenting the current research and clinical techniques to manage this condition. This topic will be of great interest to prospective delegates and sponsors alike. Acne is an extremely common skin disorder affecting up to up to 85% of the population at some stage within their lives. Approximately 70-90% of teenagers experience acne symptoms and although acne severity decreases with age, according to some sources up to 40-50% of adults from 2540 still present with low grade persistent acne symptoms.

Acne can be debilitating and in some cases can cause significant problematic scarring. According to statistics approximately 90% of sufferers have felt depressed about their condition, 46% say it affects their self esteem and 30% report it affects their decisions to socialise. The acne treatment market is a multi-billion dollar industry with choice of over the counter and prescription Acne treatment products, low and high tech treatment modalities. In the U.S statistics demonstrate that only 10% of acne suffers seek help from a dermatologist, 20% will see a skin care specialist such as beauty therapist or dermal clinician to help with the condition. Whilst 40% of acne sufferers will do nothing at all, or manage themselves (30%) with over the counter products. The ASDC will be launching the “Love the Skin you’re in” campaign for 2017 and will be raising awareness of the benefits of receiving specialist advice and recommendations for acne treatment among other skin conditions. These benefits include reducing the likelihood of severe and problematic scarring as well as managing symptoms including inflammation, comedones, sebaceous hyperactivity, hyper keratinisation, hyper pigmentation, loss of skin integrity and barrier function.

KEYNOTE SPEAKERS

Dr R Glen Calderhead has over 30 years experience in research and development of Laser and Light based therapy devices and protocols. Dr Calderhead is internationally recognized as the authority on all aspects of phototherapy. Proudly sponsored to present at the ASDC conference by Advanced Cosmeceuticals. Dr Calderhead is a Keynote speaker at both the Scientifc presentations on the 16th of July and Keynote Speaker at the Acne and Laser/Light Therapies Workshop on 17th July. Dr. Elsa Gladigau is an inspired General Practitioner with a special interest in nutritional and environmental medicine. She aims to achieve optimal wellness in her patients by seeking to understand and address the root cause/s of their condition, assisting them to reach their full potential. Dr Elsa enjoys seeing a wide range of conditions; such weight problems, diabetes, fatigue, pain, mental health and gut / digestive issues to name a few. She works heavily with core lifestyle areas (diet, exercise, sleep, stress) as optimisation in these domains is required for ideal overall health. She also works a lot with a low carbohydrate dietary approach. Dr Elsa will be discussing Acne Management from an integrative approach. Tickets can be purchased from www.asdcconferenceevents.com


>

EVENTS

NATIONAL COSMETICS & PLASTIC SURGERY CONFERENCE 2017 18th-20th August 2017 | Sydney Harbour Marriott Hotel Australia’s cosmetic surgery industry is booming with latest spending figures exceeding $1 billion a year. In order to maximize revenue captured and maintain your organisation’s competiveness, it is vital for any organisation within the cosmetic surgery industry to align their current practices with the latest cosmetic and plastic surgery trends, best-in-class techniques and technology innovations to succeed and sustain. In addition, rising safety concerns and new regulatory requirements are posing stricter and tougher guidelines for doctors. Therefore, it has never been a more transformational time for industry professionals to gain key insights and advisory from industry experts on how to effectively and efficiency manage clients’ requests while ensuring safety compliance to protect you and your organisation from potential legal risk, consequences and liabilities. The conference aims to assist delegates in the following areas: • Build and envision a world class cosmetic and plastic surgery experience with valuable insights from real life international case studies – Thailand and Korea • Effectively improve surgical efficiency and minimise recovering time with latest development in breast implants, laser lipolysis techniques, 5D face-lifting and more • Address and resolve surgical and nonsurgical risks and emergencies in today’s cosmetics and plastic surgery clinic • Up-skill both invasive and non-invasive treatment techniques focusing on face, body and breast • Tap onto expert legal advices to protect

practitioners from potential legal liability and consequences • Yield maximum ROI and business profit in an ethical way Featured speakers at this years 2017 conference include Dr. David Topchian, Cosmetic Surgeon & Managing Director of The Doctor’s Studio. Dr. Kyung Chun An, Professor & Director of the Korea College of Cosmetic Surgery and Dr. Mahyar Amjadi, Plastic & Cosmetic Surgeon at Wollongong Plastic and Cosmetic Surgery, Luxe Clinic.

DAY 1 – MAIN CONFERENCE

• Not the Machine, But the Treatment End Point: Achieving Best Outcome with Laser Treatment • Skin Health: Preparing the Canvas for Surgical and Non-Surgical Management of the Ageing Face • 5D Liposculpture For Artistic Sculpture of Human Body: Meticulous and Lively Liposuction

DAY 2 – MAIN CONFERENCE

• New Frontiers In Facial Remodelling Surgery • Achieving Best Outcome for Thread Lifting – The No-Surgery Face Lifting Alternatives for Forehead, Nose & Lower Face • Advancement and Precise Assessment for Breast Implants Design and Contouring Planning • Latest Cosmetic Trends & Effective Application of Microfat & Stem Cell Fat Transfer

Workshop A – Innovative Non-Invasive Techniques in Collagen and Elastin Stimulation For Amazing Facial Outcome Workshop B – Advanced Cosmeutical Formulation Practices to Ensure High Medical Performance, Safety and Stability For tickets and further information visit www.claridenglobal.com/conference/ cosmeticssurgery2017


CALL US to arrange in-clinic presentation

All Colour Tattoo Removal

Removes all ink colours More effective Less pain than laser Safer methods

For more information contact us at t: 1300 668 755 w: dermapenworld.com Or your local INSKIN COSMEDICS BDM

DPWTO60004

e: info@dermapenworld.com


>

EVENTS

Beauty is set to explode at

Tickets are now on sale for the 3rd annual Brisbane Hair and Beauty Expo to be held on Sunday 30th & Monday 31st July, 2017 at the award-winning Brisbane Convention & Exhibition Centre. With last yearâ&#x20AC;&#x2122;s Expo floor space a sell-out, this yearâ&#x20AC;&#x2122;s event will see an incredible 50% increase to the floor plan.

38

Beauty Biz Year 10 Issue 2


An expected 6,000+ industry professionals will attend this year’s Expo making it one of the largest hair and beauty events in the country, with numbers doubling in 3 years. An amazing range of beauty industry and business experts will feature at the event including Rae Morris, Mia Connor, Jonny Diep Pham, Francesca Webster (Brazilian Beauty), Emma Hobson (Dermalogica) and Julie Piantadosi. In addition, major brands will be exhibiting such as INGLOT, Crown Brush, Emendee, Young Nails, Lash Joy, Designer Makeup Tools, Techno Tan, Beaute Internationale, Certified Organic Eco Tan, Lycon, THink MBC, France Medical, The Global Beauty Group and many more. The Expo’s awe-inspiring live competitions will also be expanding in 2017, with the introduction of the new Sunshine Pro Series. The Sunshine Pro Series will feature not only the ever popular Emendee Nail Competition and Hair Competition; yet it will also consist of Australia’s first ever live Lash Competition as well as the highly anticipated new Makeup Competition – all to be held live on the Expo floor across the two days! The Expo’s new Lash Competition Manager Joy Crossingham from Brisbane Lashes is extremely excited by the announcement of a live lash competition.

“Lash stylists can show off their skills and really test themselves in an unbiased arena”

‘What excites me most about this competition is that in over the ten years since eyelash extensions have been available in Australia, there has not been a live competition like this where lash stylists can show off their skills and really test themselves in an unbiased arena.’ Entry Tickets, Extended Education Program sessions and your competition spots in the Sunshine Pro Series at www.brisbanehairandbeautyexpo.com.au – Tickets are now on sale. www.beautyexpoaustralia.com.au


>

BEAUTY

THE

K-BEAUTY BOOM

K-beauty represents a booming market opportunity in the United States that is slowly making its way into the Australian market. Its influence could be much larger for U.S. brands, according to Priya Venkatesh, VP/DMM skincare/haircare and merchant product innovation at Sephora. 40

Beauty Biz Year 10 Issue 2


Speaking at a recent K-beauty forum in New York, the executive noted that Western brands could learn a lot from their counterparts in Seoul, namely: • Clear messaging • Sensorial product design and marketing • Creating millennial-friendly skin care • Engaging consumers with skin care education According to Kline Group in the U.S, K-beauty sales rose 27% between 2015 and 2016, with 80% of sales coming from skin care, and another 17% coming from makeup. Through 2021, the U.S. K-beauty market is expected to expand by a further 16%. While Americans may never adopt 15-step skin care rituals, said Venkatesh, they will be open to easy, quick-acting solutions such as essences, if presented with the right opportunity. Venkatesh noted that Sephora’s merchandising teams make careful judgements about what to launch, when and whether the market is ready. In the case of K-beauty, she said, makeup-ready skin care, milk peels that take the scare out of peeling and primers are easy bets. While the category is certainly robust, what takeaways can other brands use to make themselves more competitive?

1. SKINTERTAINMENT AND MILLENNIALS: MAKE IT FUN, EASY AND EFFECTIVE

Young people in particular lack proper skin care education. K-beauty offers solutions, particularly by clearly communicating benefits, making promises the brands can keep, and by offering quick results and engaging education via tutorials and other social media assets. Glow Recipe has helped bring K-beauty to the masses via packaging, communic¬ation, and the use of unusual ingredients and formats— all of which adds up to an attractively unusual proposition that renders skin care highly visual and creates easy-to-tell stories that let consumers have fun while caring for their skin. This concept has been coined as “skinter-tainment.”

K-beauty enhances its appeal further by offering affordable, quality and engaging products that easily convert consumers, and by producing products that are formulated for the general market, making many of them universally safe for a diverse array of consumers.

2. VISIBLE INNOVATION

As J.One’s Black Jelly overnight rescue mask showed, K-beauty does a great job of pushing the visibility of its ingredients. From snail mucus (?) to maple syrup to charcoal to artichoke (the latter for pore refining), the category is rich with highly sensorial components. Many K-beauty brands employ fermented ingredients (in line with the country’s cuisine heritage) to render smaller molecules that can penetrate deeper into the skin and, simultaneously, require fewer added preserva¬tives. According to a 2016 report from Mintel’s Sarah Jindal, only 1% of beauty launches are making anti-pollution claims, representing a huge opportunities for brands to step into the breach. Lee noted that K-beauty can offer pollution defence, protection from free radicals, as well as anti-UV activity. K-beauty products photograph well, magnifying their impact for young social media-savvy consumers.

3. SENSORIAL BOOM

One of K-beauty’s market advantages is its sensoriality, which can communicate both function and ingredients to consumers. Korean consumers are looking for increasing levels of ease and efficiency in their routines. Unique, sensorial formats such as jarred BB creams, aqua balms and puddings have been a big hit with Sephora’s consumers because product names tend to “say what they are” in a highly evocative way.

4. CLOSING THE RITUAL GAP

sunscreens and more, many Koreans don’t commit to the full regimen. Like their American counterparts, Korean consumers are looking for increasing levels of ease and efficiency in their routines, primarily through hybrid or multihyphenate products that don’t force them to sacrifice efficacy for convenience. Products include masks that hydrate and peel the skin, multitasking priming moisturisers and products that can be applied in the show and hydrate, balance and tone the skin simultan-eously. Korean consumers, like their American counterparts, are looking for highquality ingredients and visibly natural skin care that makes its claims visible on its label and packaging.

5. THE 7 SKIN METHOD

K-beauty fanatics are always experimenting and self-creating new rituals that catch fire on social media via photos and tutorials. The latest is the 7 Skin Method, which, according to Glow Recipe, can be summarised as: “seven layers of your toner are patted on and layered in succession.” And, just like that, the user is reportedly left with healthy, hydrated skin that may not require any further moisturi¬sation. The method, good for oily skin since it does not require creams or oils, was featured by Glow Recipe, which shared a tutorial and review, generating extensive consumer engagement. Glow Recipe’s favoured toner for the 7 Skin Method sold out multiple times in one month on the basis of this trend alone. According to K Beauty experts the recipe was simple: introduce something disruptive, fun and effective and let the consumers run wild with it.

6. SLEEPING K-BEAUTY

Beautifying while asleep is a major K-beauty opportunity. These products, such as multifunctional overnight eye and lip masks, fit easily into people’s busy lifestyles.

While the conventional Korean beauty ritual involves 15 steps, including toners, serums, Beauty Biz Year 10 Issue 2

41


>

BEAUTY Regulating the

LASH INDUSTRY

With eyelash extensions being around for a little bit more than a decade, we have seen everything: Poor or non-existent training, a competitive market and big demand, resulting in clients getting their eyelashes completely destroyed and eyes infected due to poor hygiene and knowledge.

The market in Australia is completely unregulated and there’s no law stopping anyone from purchasing the material and start performing “lash extensions”, or even worse, training people in eyelash extensions without any type of qualification. Emely “Mimmi” Ebbersten is one of the founders of Lashia Eyelash Design, a company that focuses on safety in Eyelash Extension training. When she first started working with Eyelash Extensions in 2006 it was a case of the blind leading the blind. “I have seen everything, and I still get as angry every time I see a client suffer from a poorly done eyelash extension.” says Mimmi. Mimmi owns and works in a successful eyelash extension business on the Gold Coast. Lashia is originally a family business from Sweden started by Mimmi’s mother Ebba. Together with daughters Mimmi and Jessica they were some of the first technicians to start doing eyelash extensions in 2006. Today they have built a world leading company with thousands of Lashia Eyelash Designers spreading the word of good quality eyelash extensions applied in a safe way. Mimmi explains that it takes months of practice to master the art of eyelash extensions with a mentor by your side. She emphasizes that it is a profession on its own and should not be taken lightly. You cannot just learn this job in 1-2 days, or in a 2-3 hour courses that some establishments are offering. “This is just a pure rip-off. There is no way you can cover anything in that amount of time. All you do is confuse the poor students, sending them out in the blue with a “Certificate”. And it is these “lash techs” who will glue peoples lashes together. “ A great deal has happened in the world of eyelashes in the last 10 years and there is more

to come: The first lash techs had to learn the hard way, with their own research, developing techniques and lash designs, sourcing new products and being innovative in all aspects. Some of these lash techs are still around and are so passionate about their profession. Thanks to them, the lash industry will soon be taking a turn for the better. ANZEI - Australia & New Zealand Eyelash Standard is a new association created by some of the leading lash artists in Australia and New Zealand. Aleena Maney, franchisor from Just Lashes took the initiative to start ANZEI. “ANZEI aims to contribute to the lash industry by defining standards, educating consumers and raising awareness by implementing accreditation of industry professionals.” 5-6th August will see the elite of lash techs in Australia coming to Queensland to better their skills at Lash Bash Gold Coast. Organisers Mandy Jeffrey, Julia Mann and Mimmi Ebbersten have invited leading international and domestic lash artists to come to the Gold Coast and share their techniques and secrets. Mandy Jeffrey is excited to see there is so much hunger in Australia to learn more about her beloved lash industry. “Our vision for Lash Bash is to unite the industry, have some amazing training with the most sought after international and Australian trainers and celebrate all the hard working

amazing artists, trainers, mentors and suppliers we have here in Australia.” Another great talent on the board of ANZEI is Kimberley O’ Bernie from Elleebana, who is hosting the Lash Vision conference in New Zealand, Korea and Melbourne. “Lash Vision has been set up to bring a community of eyelash artists together in a supportive and educational environment. We are looking to break down the isolation that is often felt in the eyelash industry & welcome all skill levels to a day of networking.” The next few months we will see a big change in the eyelash industry in Australia. For more information:www.lashia.com.au www.anzei.org

42

Beauty Biz Year 10 Issue 2


SPECIALISED COURSES OFFERED HANDS-ON LEARNING IS ESSENTIAL

LEARNING BY DOING

CLINICAL THERAPIES L A S E R

I N S T I T U T E

Learning by Doing.

PASSING ON 30 YEARS OF CLINICAL EXPERIENCE

Experts agree that effective, advanced post-graduate courses must be based on practical, hands-on experience. Training with practical, hands-on experience for advanced laser treatments is essential for safety & results. At the Clinical Therapies and Laser Institute we understand that a person’s future is determined by their passion and propelled by excellence, confidence and commitment. Students are taught using practical, hands-on strategies, emphasising a face-to-face relationship between trainer and student. A focus on excellence in safety and results allows our students to be supported in their commitment to educational superiority, quality service and career advancement.

From the Skincare Workshop Dr. Michael Tick, PhD, FACMT, CTN

In an environment where questions are answered, talents are enhanced and excellence made achievable, a Learning by Doing approach is emphasised. Our students are equipped with a superior skill set to ensure that they can become experts in their field of passion.

RTO# 41476

CLINICAL THERAPIES & LASER INSTITUTE

ACCREDITED COURSES: BECOME A CERTIFIED CLINICIAN •

SHBBSKS003 - Design and provide cosmetic tattooing

SIB70110 - Graduate Certificate in Intense Pulsed Light and Laser Hair Reduction

HLTINF005 - Maintain infection prevention for skin penetration treatments

• • • • • • •

Chemical & Enzyme Peels Dermal Skin Needling Fat & Cellulite Reduction Fractional Laser Rejuvenation Fractional Radio Frequency Laser Tattoo Removal Laser Wrinkle Reduction

LASERINSTITUTE.EDU.AU

• • • • • •

Microdermabrasion Photo-facial Skin Rejuvenation Pigmentation & Melasma Treatment Stretch Marks & Scar Reduction Ultrasound Cavitation Removal of Vascular Irregularities

CALL NOW

1800 628 999

RF & CRYO BODY SCULPTING

DERMAL SKIN NEEDLING

LASER TATTOO REMOVAL

IPL /LASER HAIR & VEIN REMOVAL

CO2 FRACTIONAL LASER

PIGMENTATION & MELASMA

LIFTING SCULPTING ANTI-WRINKLE

MICRODERMABRASION

COSMETIC TATTOOING

CLINICAL FACIALS & PEELS

LASERINSTITUTE.EDU.AU

Students of the Clinical Therapies and Laser Institute will become valued and capable members of the industry and leaders in various fields of aesthetic practice.


>

Melanotan II sold illegally online to people desperate for a tan

TANNING

PEOPLE obsessed with having a tan are injecting a scary drug that could slowly kill them. Melanotan II, known as the “Barbie drug”, is being illegally imported into Australia and sold online on sites like Gumtree. The drug promises a deep, long-lasting tan all year round but it can accelerate cancer and have damaging side effects, including nausea, vomiting, bloating, flatulence and back, liver and kidney pain. According to VicHealth, Melanotan II, which costs about $60 a bottle, is similar to the substance in our bodies that increases the production of skin-darkening pigments. Potential moles and lesions on the body are at high risk of turning into skins cancers and melanomas. Aaliyah Johnson used the injections previously when she was in remission for skin cancer she got from using tanning beds. After using Melanotan II, she was sick and put in hospital, where she nearly died. “It was like a constant sickness and my mum kept thinking that I had alcohol poisoning because she didn’t know I was doing the tanning injections,” she told Channel 4 News. “I didn’t tell anyone because I thought what I was doing is kind of wrong if it’s illegal and I was already told off by my family because I had skin cancer from doing sun beds so I was still kind of like chasing, wanting to be brown still.

Sun Care Hair & Body Cleanser by Aveda

Solar Defense Booster SPF50 by Dermalogica

Aveda Sun Care Hair & Body Cleanser is a colour safe fomula that gently and effectively removes chlorine, salt and product residue from the hair and body while helping to maintain moisture balance. Corn-derived chelator removes discolouration from chlorinated pool water while a babassuderived cleansing system cleans the skin. Tamanu oil and certified organic coconut oil maintain moisture balance on the hair and body.

www.aveda.com.au

Post Procedure Fast Skin Repair by Mesoestetic Mesoestetic Post Procedure Fast Skin Repair is a cream with anti-edematous and anti-erythematous properties that enhances the healing of tissues damaged by sun exposure or treatments.

www.advancedcosmeceuticals.com.au

Dermalogica Solar Defense Booster SPF50 features Dermalogica’s UV Smart Booster Technology, a customised microcapsule that safeguards active vitamins, then bursts open upon contact with UV rays, releasing an active ingredient complex of vitamin C and E for maximum free radical protection. UV Smart Booster Technology actively diffuses free radicals when protection against them is most needed. The powerful vitamin complex, when formulated with sunscreens, also provides enhanced protection against UV-induced damage without the need for higher concentrations of potentially irritating sunscreen ingredients found with high sun protection factors. The formula is not chalky or greasy.

www.dermalogica.com.au

Peptide Sun Tanning Oil By Melanoboost Melanoboost Peptide Sun Tanning Oil is a tanning oil that increases the skin’s ability to tan by more than 250 per cent. The oil is formulated to provide a tan that develops without sun exposure, however once skin is exposed to the sun, the tan will significantly intensify. The formula contains an exclusive biomimetic peptide complex to mimic the natural processes of a-MSH (alpha Melanin Stimulating Hormone) and increase melanin for faster, darker tanning results. a-MSH activates the skin’s MC1 receptor, which is directly responsible for controlling tanning cells called melanocytes.

www.melanoboost.com

Minx Masterclass The Minx Masterclass will take place on Monday 22nd May and cover skin science in relation to spray tanning, prescriptive spray tanning, prescribing retail, business marketing, Industry Insights & much more. Participants will receive their updated manual, a goodie bag & specials will be available on the day. Morning Tea & Lunch will be provided. The day will run from 9am -2.30pm at Twin Towns, Coolangatta with limited places. This will be the only Minx Masterclass that will run this year. for more details visit their website. 44

Beauty Biz Year 10 Issue 2

www.missmbyminx.com.au


AFTER AFTER

BEFORE

AFTER 20 MIN

4 4

FREE FREIGHT WHEN YOU CALL US!

THE WORLDâ&#x20AC;&#x2122;S FIRST 20 MIN TAN!! Get your clients tanned in a flash with our 20 MIN RAPID TAN! Go to nakedtan.com.au to find your nearest wholesaler or call 1300 365 683


Beauty Shop

2 3

1. Soy Candles for Mothers Day from Aromatherapy Associates An overworked mind at the end of a hectic day needs peace and tranquillity to help recharge and restore balance. This beautiful collection of candles has been expertly blended to create a sanctuary of blissful relaxation in the comfort of your own home. The candles are hand-poured in the United Kingdom and made from the highest quality soy wax with unbleached cotton wicks. 100% GM free. Elegantly designed and beautifully embellished, this candle will create the perfect ambience in any room. www.aromatherapyassociates.com.au 2. Raw Sugar Body Scrub by Chateau Ambiance Indulge in luxury with the Raw Sugar Body Scrub from Chateau Ambiance with organic coconut oil, rice bran oil & Tahitian Vanilla. From the humble kitchen began a hobby. One that involved mixing oils and other wholesome ingredients to form luxurious products that indulge the senses.. www.chateauambiance.com 3. White Balance® Cleanse by Medik8 Medik8 has just launched their new White Balance® Cleanse, a dual brightening cleanser and micro-exfoliator that leaves skin brighter, smoother and deeply cleansed. White Balance® Cleanse consists of a unique power texture that transforms into a light foam and combines into a daily gentle exfoliating cleanser. It can be used as part of a daily skincare regime and/or weekly for deeper exfoliation merely by adapting the amount of powder to suit. www.medik8.com.au

4 5

1 4. Super B Complex by ASAP B is better than ever before! ASAP’s number 1 selling serum, just got better with the next generation Super B Complex. Now with two new ingredients that offer quick, visible results: The complex visibly reduces pores, resulting in a flawless, super-even complexion whilst brightening and calming skin for an even-toned, soothed complexion. www.asapskinproducts.com 5. Sisal Body Brush by Aromatherapy Associates The sisal body brush promotes healthy skin circulation and removal of dead skin cells. Before bathing or showering, dry brush gently all the way up the body towards the heart to stimulate circulation. Use either short or long strokes and cover whole body for maximum effect. www.aromatherapyassociates.com.au 6. BLAQ Face Mask The signature BLAQ facial mask contains a unique formula to remove impurities deeper than the skin’s surface. Upon removal of the hardened mask, blackheads are lifted from the skin, leaving it fresh and smooth! www.blaqmask.com

6


8 7

7. Protein Masque by Pure Hair Food A repairing and revitalising protein treatment to intensely nourish the hair, packed with maca-damia oil, wheat protein, soy protein and African shea butter. The ingredients work together to reconstruct weak or damaged hair from within, leaving it shiny, strong and more resistant to breakage. Perfect for in salon hair treatments combined with beauty services www.purehairfood.com.au 8. Skincare starter kits by Medik8 Medik8 has launched three new starter kits targeting primary skin concerns to help simplify skincare routines. Ageing Starter Kit is for those concerned with signs of ageing.Blemish Starter Kit consists of key products targeting blemish prone skin.Redness Starter Kit consists of key products to help minimise symptoms of redness prone skin. www.medik8.com.au 9. Urban Deodorant Paste by Woohoo Following the success of the Urban scent, Australia’s own Woohoo Body have created a part-ner scent – Woohoo Wild Deodorant Paste, which boasts an extra strength formula for longer lasting protection. Created using 100% natural, organic and vegan ingredients, Woohoo Wild maintains low skin irritation for all those out there with sensitive skin (while providing extra strength, long-lasting protection due to increased amounts of odour fighting ingredients. www.woohoobody.com.au

13

10. AquaGlo Facial By Comfortel Comfortel introduce AquaGlo Facual, A new kind of gentle facial rejuvenation using an all-liquid, natural, non-invasive, relaxing and painless skincare procedure with outstanding results. An AquaGlo Facial intensively exfoliates and deeply cleanses to remove impurities. Using the unique spiral tip, it infuses an antioxidant-rich serum to promote elasticity and hydration. It leaves skin beautifully smooth and refreshed. Totally gentle, it delivers instant results with no discomfort or downtime. www.comfortel.com.au

12

9

11. Quattro Treatment Table by Comfortel The highly adaptable treatment table that is designed to deliver any treatment, Comfortel’s Quatro is the perfect clinical treatment table. Includes Electric height adjustment suitable for massage, facials and advanced beauty treatments while the retractable castors that can make moving the table easy.The Quatro can be tailored to suit any style of treatment with removable face cradle at the end of the table, removable arms, face pillow and plug. www.comfortel.com.au 12. Skin EssentiA® Range by Environ Beautifully radiant and health-looking skin has the right levels of vitamin A. Part of Environ’s in-dustry-leading Vitamin STEP-UP SYSTEM, the new Skin EssentiA® Range contains a combi-nation of vitamin A, C and E, powerful antioxidants and other essential ingredients to assist in revealing the skin’s natural beauty. www.environskincare.com 13. Brow Styling Strips by Refectocil Forget plucking! Refectocil Brow Styling strips only take 2 minutes to create perfectly shaped WOW Brows! Wow Brows make any look eye-catching. Eyebrows frame faces, giving struc-ture and reflecting individual styles. Fuller brows are trendy and look fantastic when shaped well. WOW Brows gives an ideal result. The patented and unique wax strips are suitable for any brow shapes. Giving perfect proportions: 2/3 rising, 1/3 falling, leaving an optical lifting effect. You can shape and tint in 2 steps as the wax strips act as stencils. Troublesome hairs are re-moved at the root. 30 Applications per pack. www.refectocil.com.au

10

11


>

BUSINESS

SPECIFICALLY TAILORED

PAYMENT SYSTEM

We look at BeautyPay an exciting Australian business taking the beauty industry by storm. BeautyPay offers a payment solution customised for beauty businesses helping them stay at the forefront of payment technology.

BeautyPay offers an easy to use payment solution allowing beauty businesses to offer treatments and beauty programs that are affordable for their customers. We found out 9 reasons why BeautyPay is a Game Changer for beauty businesses

HELPS BUSINESSES INCREASE REVENUE AND TREATMENTS

beautyPay provides clients with an alternative way to pay for their beauty treatments. Customers are able to make weekly payments on their treatment program rather than a one off upfront payment.

EASY TO RUN REPORTS INCLUDING SCHEDULED (FUTURE) REVENUE

As a business owner you can run reports including a report on scheduled (future) revenue so you can see what revenue is scheduled through BeautyPay in the next week/month/ quarter.

FEES ARE NEUTRALISED SO NO COST FOR BEAUTY CLINIC There is no cost for the beauty business to use the service. Itâ&#x20AC;&#x2122;s free to use and very low cost to the beauty businesses customers.

48

Beauty Biz Year 10 Issue 2

RECURRING REVENUE

Be paid on time and generate future and reliable revenue streams.

EASY STRUCTURE TO SET CLIENTS UP

It is quick and easy to setup your clients on BeautyPay.

HELP WITH CASHFLOW MANAGEMENT

With a portion of your revenue coming in through recurring payment it can help you budget and manage cashflow.

PROFESSIONALLY MANAGED PLATFORM

BeautyPay offers a professional payment platform to manage your payments so that you can focus on your business and customers.

INTEREST FREE

BeautyPay is simple and fast for your customers. As this is a direct debit service and not a credit service, there is no need for messy and confusing credit checks or application processes.

ARTIFICIAL INTELLIGENCE

Following up customers for payment is the last thing you want to do. BeautyPay puts this work

on autopilot with its Artificial Intelligence doing the follow up. We recommend that you look at BeautyPay as this could be a game changer for your beauty business. For full details visit: www.beautypay.com.au 1300 766 198 info@beautypay.com.au


Beauty Pay BeautyPay is a payment solution tailored specifically for the beauty industry to assist clinics in growing their business

Why is BeautyPay a game changer? Free for you Increase revenue and treatments Recurring revenue Professionally managed platform

Help with cashflow management Interest free Artificial intelligence Easy structure to set clients up

Helping business owners sleep easy by creating future and reliable income streams

Full details at

www.beautypay.com.au

1300 766 198

info@beautypay.com.au


>

BUSINESS

THE P’S OF BUSINESS By Daniel Dickson

In all my time walking in and out of skin businesses, I often wonder what is the “X-Factor” that makes a business more successful than another. I begun to look at specific re-occurring complaints or challenges that owners would discuss with me. As I recalled so many conversations, I started to see patterns that became very obvious. “I never have enough money to pay my bills”, “my staff are busy but we don’t seem to hit targets”, “I don’t get paid”, “I don’t feel confident in talking to my staff about that”, “my staff are not accountable in their role – they do what they want”… and so on. All of these (and there are so many more as you can appreciate) can be huge barriers that stop businesses from succeeding and realising what I call their “business genetic potential”. Upon reflection, I realised that so many of the important Problems (and you note the capital P) begin with a P. The biggest for me an obvious issue is Pricing. Pricing often is decided on emotions and “feel” rather than actuals and true expenses. We often make business harder than it really needs to be, and in the case of Pricing, if you have not created your Pricing on a formula related to your expenses for your business that take into consideration what your actual capacity (maximum amount in which you can earn if your business is booked every hour of every day for each hour you are open – this is your capacity), then you are not setting your business up to Profit and succeed. I now introduce another P Profit. Profit is not a dirty word. Especially when I see very dedicated, hardworking business owners who work crazy hours – and often do not take home a wage. This really hurts me when I discover that your risk and stress is in a business where Pricing has not been addressed to help you make money. My goal is to take emotion out of the Pricing and help you to deliver a Profit, and ensure that you can afford to run a healthy business and sustainable that employs happy People (another P) who are accountable for their targets. People – an important P that can be the real game changer when you can master the People 50

Beauty Biz Year 10 Issue 2

challenge in business. There are several People challenges. One question I receive is whether to increase the number of People in your business? Sometimes I find that there are decent customer numbers yet I review the Pricing of services to discover that they are Pricing to lose money (hence no Profits). If you lead customers into services that we love to provide as a skin clinic, the shift in revenue is amazing. For example; an average therapist seeing 35 clients a week may have an average sale of $55 per client, and we shift 10% of his/her weekly clients (3.5 clients) into skin treatments at an average of $160 per client without Product (another P), then it is like creating 10 new clients grow your revenues. We don’t need to move all clients into our Passion for skin (another P) but a small number of client conversions doing things differently can make a huge difference. How to work best with your People is easy to identify once you look at the statistics in your business, and it’s clear to see where you need to shift your energy. People can present us a raft of challenges and complexity in business however I truly feel privileged (I’m not calling privilege out as a P just yet, but it is nice to see another P) to be able to

employ People. I believe that when we give the appropriate vision and direction as the Primary leader (and this is a big P), we allow People to operate in a Positive (yes that’s right, another one) environment that allows them to Perform to their true Potential. I will expand on People and other P’s in my next article. I encourage you to come on this journey with me to find your P that is limiting your business’s Potential Profit. It promises to be quite a ride, but one that surely will be life changing!! Daniel Dickson is the Managing Director of DMK Australia and New Zealand. www.dannemking.com


ivy

Professional

MAKE UP CHAIR

• Foldable • Portable

Experience the  Italian Fashion

nancy

pluto

Anthony Nader Salon Nancy Styling Chair

lunaire

*accessories not included

FEATURES: • • • • • • • •

Foldable Portable Lightweight 2 x Folding Side Tables Removable Brush Holder Organiser Flat Reinforced Aluminium Tubing Washable Polyester Fabric forma speed up Width: 600mm OPEN 1140mm Length: 560mm Height: 1100mm processor

typhoon no net dryer

atomix code: 452102 steamer


>

BUSINESS

PENALTY RATES FOR SUNDAY A recent hot press item this last month has been the slashing of Sunday penalty rates for weekend workers. Whilst a large majority of our salons do not open on a Sunday there are still a number of retail based clinics and spas who customers rely on weekend opening. So what will this mean to those workers, and businesses? Hundreds of thousands of Australians who work on Sundays will have their take-home pay slashed after a landmark ruling by the national workplace umpire. The Fair Work Commission announced recently that penalty rates paid in retail, fast food, hospitality and pharmacy industries will be reduced from the existing levels, which, in some cases, are as much as “double time”. Most of the pay cuts take effect from July, and some will be phased in over time. Hospitality employees will face a reduction in Sunday pay from 175 per cent to 150 per cent, while casual hospitality workers’ pay will remain unchanged. Who gains, and who will be hit hardest? The controversial decision to cut has angered Australia’s union movement, which has invested heavily in a massive campaign to safeguard weekend penalty rates across the country. “This is a bad day for working Australians,” said Australian Council of Trade Unions president Ged Kearney. Struggling workers “won’t be able to survive on a 25 or 30 per cent pay cut”. “We are on the way to seeing a whole class of working poor in this country,” she said. “We are talking about people who do not earn a fortune. The retail industry made a very healthy operating profit last year. They can afford to pay people decently.” With rising inflation, falling wage growth and unaffordable house prices, Victorian Trades 52

Beauty Biz Year 10 Issue 2

Hall Council secretary Luke Hilakari warned the decision would push working families into severe hardship.”There will be thousands and thousands of families sitting around the dinner table tonight, working out how to make ends meet. Are they going to have to take a second job, or a third job? Are they going to have to do extra shifts?” he said. “This is going to be the greatest cut to working people’s wages since the Great Depression.”

higher level of inconvenience for employees than on Saturdays, even if it wasn’t as pronounced as in the past.

Employer groups have been pushing for years for a reduction to penalty rates on Sundays, which they say are too high, no longer reflect community standards and are forcing businesses to close their doors on weekends and public holidays. They claim a higher wage for Sunday staff is no longer justified in a 24/7 economy, where workers see no difference in working Sundays compared to Saturdays.

Creating more jobs?

Handing down the decision, Fair Work Commission president Iain Ross said the existing weekend and public holiday penalty rates did “not achieve the modern awards objective, as they do not provide a fair and relevant minimum safety net”. He said the Fair Work Commission had decided against employers’ requests to drop Sunday rates to the same level as Saturdays though because working on Sundays still came at a

Greens workplace relations spokesman Adam Bandt promised to introduce legislation to protect penalty rates for retail, fast food, hospital and pharmacy workers.”This is a body blow to the hundreds of thousands of people who depend on penalty rates to make ends meet,” he said.

James Pearson, chief executive officer of the Australian Chamber of Commerce and Industry, argued, saying penalty rates had to be cut to make it easier for employers to take on new staff at a time when 725,000 people were out of work, including 259,000 young people. “Reducing penalty rates for businesses in retail and hospitality will give them greater capacity to open their doors longer, take on more staff and give them more hours. The Restaurant and Catering Association found it could create 40,000 jobs,” he said. However, some employers in the hospitality industry who gave evidence at the Fair Work Commission hearings admitted it was unlikely they would put on more staff if penalty rates were reduced.


W E N

Wax Pro

500

INCLUDES

500ml INSERT

P R O F E SSI O N A L

500ml

Wax Heater • High performance heating system • Variable temperature control • Suitable for all wax types

• Easy fit drip ring – easy clean • Includes 500ml insert

Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia


>

BUSINESS

MADE-UP MEN

Manny Gutierrez, who has 2m YouTube subscribers, is the second man to be chosen as the face for a make-up ad: Maybelline’s Big Shot mascara campaign features a model with impeccable eye make-up, thick eyelashes and . . . well-groomed stubble. Manny Gutierrez last month became just the second man to be chosen as the face for a make-up advertisement, the first being cosmetics aficionado James Charles, whose Instagram posts caught the eye of Covergirl last year. Mr Charles, who has more than 1m Instagram followers, and Mr Gutierrez, who has 3m, believe that make-up should not be restricted to women. Make-up is “genderLESS and has no rules!”, Mr Gutierrez tells his 2m YouTube subscribers. That men can be the face of a global makeup brand underscores how large consumer goods companies like L’Oréal and Coty, which respectively own cosmetic brands Maybelline and Covergirl, see diversity as an increasingly powerful market. This market includes men using traditionally female cosmetics or a growing array of new products aimed at men. It is an extension of a male grooming industry worth close to $50bn last year — with moisturisers, pomades, body hair removal products and blemish concealer populating increasing areas of physical and digital shelf space. Retail sales of male grooming products at Procter & Gamble, including its Gillette brand, are more than $11bn, while Unilever, which sells the Axe and Lynx brands, sold nearly $5bn in 2015, the latest figures available, according to Euromonitor. Graeme Pitkethly, Unilever’s chief financial officer, noted on a recent earnings call that male grooming was a business he expected to grow “above the personal care average for many years to come”. But sales growth in the male grooming market slowed to 3.1 per cent last year from a compound annual growth rate, or CAGR, of 5.7 per cent in the five years to 2015, according to Euromonitor. Nicholas Micallef, a beauty and personal care analyst at Euromonitor, says the men’s grooming market will not match the women’s market anytime soon. “Scope for growth exists in dynamic markets such as the US, India, and Brazil in the longer-term. It is a key area for all industry players, and their

focus is now to understand what motivates men to use beauty items, and what makes them comfortable to shop.” Underscoring the gap between men and women, globally men’s per capita spend on grooming products was $6.50 in 2015, compared with $58.50 for women, Euromonitor says. Although that is a large gap, the boundaries separating male and female-specific products are not always clear. Some products are unisex, some men use products — such as concealer — that are found in the women’s sections of retail outlets, while some women, in Brazil for example, use men’s razors for shaving their legs. The slowdown in growth for male grooming products is partly explained by lacklustre economic growth, analysts say. Unlike women, who count beauty products as essential items, for many men, particularly those with families, male grooming items — with the exception of razors — more easily drop off the shopping list when money gets tight. Brazil, a top male grooming products market, had been a particularly bright spot, having enjoyed a 16 per cent CAGR increase in the five years to 2015. But as the nation’s economy struggles in a deep recession, growth in 2016 is estimated at 4.6 per cent to $6.79bn. In western Europe, where high youth unemployment in Mediterranean countries such as Spain persist, growth has decelerated to a 0.7 per cent rise to $12.5bn. Mr Micallef says the UK is bolstered by high income earners. They have fuelled the growth of small companies such as Beast, which sells men’s grooming products, including shampoos retailing for as much as £27, compared with Unilever’s Lynx brand shampoo, priced at about £5. However, many lower to middle income men cannot afford such products. Andrew Snavely — founder of US online magazine Primer, which writes about practical style and grooming advice for young men — believes that this demographic is being sidelined.


“Traditional men’s magazines almost completely ignore the grooming needs of the average guy,” says Mr Snavely, who says his online magazine, founded in 2008 as an alternative to established brands such as GQ and Esquire, has 1.5m monthly page views. Male grooming brands such as Unilever’s Axe has broken from its far more conservative approach to lure consumers. It has attempted to reach a more diverse audience by focusing on individuality over gender identification or sexuality. Its “Find your Magic” campaign features men of all shapes, sizes and sexualities and has generated 10m YouTube hits over the past year. The introduction of new products, such as L’Oréal’s male deodorant for shaved armpits, combined with acquisitions such as Unilever’s purchase of Dollar Shave Club, the online razor subscription service, as well as the growth of small niche companies, all point to confidence in the longer-term success of the male grooming market. A home grown brand that is emerging in the increasing male grooming arena is Solid State for Men, an Aussie brand redesigning mens cologne. We chatted to their owner and creator Anthony Nasr about the changing industry:

DO YOU SEE THE MENS GROOMING MARKET AS GAINING IN POPULARITY?

Definitely! I think the renaissance in mens barbering has had a lot to do with this. Men in Australia have never been better informed about personal grooming and thanks to social media and the modern day barber shop it is no longer taboo for gents to take pride in their appearance. We feel we have created a product that considers they way gents operate and connects with them on a really primal level - men love functionally and efficiency and these are the foundations for how we build our products.

WAS IT A CONSCIOUS DECISION TO JUST OFFER A MENS PRODUCT?

We wanted to create something that men could call there own. We weren’t looking to make another spin off range for

men, our products have been designed from the ground up with gents in mind. Men and women have different needs when it comes to personal care and need products that are designed specifically with them in mind.

HOW HAVE YOU DRIVEN THE MARKETING OF THE PRODUCT TOWARDS THE MALE MARKET? We have tried many things, social media influencers was how we went about things early on but realised quickly that men didn’t like to be told what to do by other men. This made us realise we needed a bigger retail footprint, an omnipresence, Men like to really understand things before they purchase so having them in store for them to touch and smell is a big part of our marketing plan.

WAS THERE ANY RESEARCH INTO THE MENS GROOMING MARKET THAT YOU DID BEFORE LAUNCHING THE PRODUCT?

Certainly was, about 12 months of research & design went into designing each fragrance, and perfecting the formula for the Australian climate. I had a pretty good handle of beauty products after working as a hairdresser for nearly a decade i had a pretty good understanding on the ingredients and how we could produce the best quality product possible.

WHAT SORT OF OUTLETS DO YOU HOPE TO SEE THE PRODUCT IN? Currently we are selling in a few different spaces, barber shops, Salons, apparel and clothing stores, homewares and gift stores. The product only leaves a small retail footprint and this seems to please most buyers. Whether ladies are buying as gifts or gents are buying for themselves its clear that people see this as something that can enhance their daily routine and simplify their carry on.

More details about Solidified Scent can be found at www.solidstateformen.com


>

BUSINESS

SCIENTIFIC BRAND CONTENT By Nathalie Isnard

Brand content is the production of content that contributes meaning to a brand. In the technical and scientific universe of a cosmetics company, the objective of scientific brand content is to create value, increase visibility, and strengthen storytelling for the brand, so that it can seat its expertise and establish its position in the marketplace. More than 7,000 visitors from all sectors of this fast developing industry came from across the country to enjoy a selection of products, treatments, trends and new techniques from both industry heavyweights and new up-and-comers.

BRAND CONTENT TO CREATE AND MAINTAIN A BOND BETWEEN THE BRAND AND THE CONSUMER

Brand content is a rapidly growing communication methodology. It is classically defined as a tool enabling a brand to create a lively and strong relationship with the consumer through the creation and distribution of high-value 56

Beauty Biz Year 10 Issue 2

content that goes beyond product-centered communication. The interest for the brand is thus to capture the attention of consumers and develop their loyalty by providing them with a variety of content within which they find a world that they can adhere to and identify with. Generally, the adoption of this form of marketing by brands gives rise to a deployment of analogous means independent of the universes to which they belong. However, cosmetics brands must integrate certain specificities in the form and orientation of the deployment of brand content due to the particularities of their market.

IN COSMETICS, BRAND CONTENT IS SCIENTIFIC BY NATURE

The cosmetics market has a number of particularities. First, the brands that compose it are continuously creating increasingly technical products, bringing innovations to their form, their active ingredients and even to their targeted biological actions. Furthermore, these innovations and the science behind the products continue to be a major impetus for the preferences of consumers and their choices in the cosmetics market. Thus, brand content in cosmetics must be scientific, at least in part, to address this important desire for science among consumers.


“We are not miracle workers and a lot of what we do can not be helped with just one appointment. Your client will appreciate your frankness and it is your job to educate them!” However, in this atypical market, before creating brand content disconnected from specific product communication, it is essential to construct a brand dialog, built upon scientific subject matter, to define a brand’s position and promote the attributes of its products. Scientific brand content therefore appears to be a necessity for cosmetics brands, contributing to these latter its specific capacity to fuse brand content in its original definition—service and information—with that more directly related to classic product communication, both vectors for brand affinity.

SCIENTIFIC BRAND CONTENT: WHY?

To stand out: In a hyper-competitive market where new companies appear continuously, it is imperative for brands and products to differentiate themselves from the others. For a new hyaluronic acid anti-ageing product, this could take the form of leveraging its singularising characteristics: micronisation, encapsulation, production methods, associated compounds, etc. If these intrinsic aspects do not suffice, differentiation could be accomplished through an visual, suggested through a graphical representation. However, simply being unique is not enough; it is also vital to enable the perception of the interest of using the product among consumers, to arouse their desire. To seduce and convince: Although it is not impossible to communicate the promise of a cosmetic product or brand through its constitutional science, this task is often better served by an inspirational approach. Nonetheless, in the increasingly technical and scientific cosmetics environment, scientific brand content plays the primordial role of affirming the expertise behind the product. It establishes the brand’s legitimacy on the market. To teach and win over opinion makers: Opinion makers must understand and appropriate a product to provide a recommendation. Scientific brand content provides these influencers with information they need to understand the complex biological, medical and technical aspects of today’s cosmetics.

SCIENTIFIC BRAND CONTENT: HOW?

In substance: As is reflected by the current rejection of retouched photos vaunting unattainable ideals and perfection, today’s consumers are no longer looking for overdone promises; they desire truth, or at least sincerity. Scientific brand content must thus be exact and credible. It needs to be expressed clearly and simply to remain accessible, and fairly and unpretentiously to ensure unfettered adhesion. The discourse of brands is evolving as is the expression of the science behind them. In form: Scientific brand content is expressed through different means (claims for a product, expressions of technologies, visualization of a mode of action) and modes (text, graphical representation, images, videos etc.) to enable

the deployment of the range of content throughout the brand’s points of consumer contact (websites, mobile applications, social networks, stores, etc.). Nathalie Isnard is scientific director and an associate at Effiscience. Having obtained her doctorate in biology and cutaneous pharmacology, she spent several years working in dermo-cosmetology before joining the world of medical communication in 2005. Effiscience, an agency specialized in scientific communication for health and beauty products, builds upon this creativity to accompany numerous cosmetics and pharmaceutical brands. www.agence-effiscience.fr

Beauty Biz Year 10 Issue 2

57


>

BUSINESS

Four sure-fire tips for

FINDING YOUR FABULOUS NEW THERAPIST By Jay Chapman

It’s like they’ve shut the doors and stopped manufacturing beauty therapists all together! Remember when you’d advertise a position and get a deluge of applications? You’d have so many candidates to sort, you’d run another add just to let the world know you’d filled the vacancy. Times have changed. Our industry is no longer a go-to for schoolleavers or career-changers. Schools and parents are pressuring young people to keep studying, to go on to university. There’s a flawed perception that you can’t shape a great career in hair and beauty. Dwindling numbers of people are entering our industry and our drop-out rate is higher than ever. When therapists are thin on the ground, you need to get proactive and position your business as salon of choice. How? Kick-off with my four sure-fire tips.

1. START WITH YOU

You need to work harder on yourself than anyone else. Ask yourself the hard questions. Why would anyone want to work for you? What do you have to offer that the salon down the road doesn’t? Is your mindset letting you down? If you honestly believe you’ll never find anyone because there are NO potential team members out there, guess what? That’s exactly what you’ll get. Zilch.

58

Beauty Biz Year 10 Issue 2

Shift your mindset to positive. When you believe it’s possible, you open the door to all sorts of opportunities. Maybe things you haven’t even though of yet. No one wants to work for someone who whinges and constantly thinks below the line. Step up to being the sort of salon owner or team leader you’d enjoy working with yourself.

2. PLAN AHEAD

If you’re hiring to fill an unexpected gap, you’re under pressure and not in control of the process. It’s stressful and frustrating. Before you know it, you find yourself pulled back onto the floor to plug the hole. Understand that everyone on your team is leaving. Some day. Even you have an expiry date. It’s not if, it’s when. So plan for it. Don’t let it be a taboo subject. If you talk openly with your team about the future, you’re more likely to know when they’re making plans of their own. This week, ask each team member where they see themselves in six months, a year or longer. Give them the confidence to be honest. Share with them that although you don’t want to lose them, you’d much prefer having six months


notice to a couple of weeks. Always, always be looking for fresh talent. Never stop. When you do need to fill a gap (in a hurry or not) you’ll have a pool of possibilities to work with, rather than having to make a desperate decision based on whoever answers your ad first.

3. DAZZLE ‘EM WITH YOUR AD

Lacklustre job ads – one of my pet peeves! “We’re looking for a passionate and enthusiastic … blah, blah, blah.” Does every salon owner use the same bland and boring template when they sit down to compose their ad? Because if your ad’s bland and boring, it will attract bland and boring applicants. Trust me: there’s much more to it than simply tacking your salon name and contact details on the end of an ad you copied from goodness-knows-where. These days, our target audience for job ads is generally millennials and Gen Ys. Any marketing guru will tell you those target groups are motivated by one key factor: What’s in it for me? They don’t care what you’re looking for – only about the benefits to them of joining your team. So tell them! Sell the position to them. Sell your salon culture. Sell your training commitment. Sell your beautiful salon environment. Your friendliness. Your supportive team. Your quirkiness and your creativity. Whatever you stand for, sell it to your potential applicants. They’re potentially going to spend more waking hours in your business than they spend with their loved ones, so give them a reason to believe it’s

“Haul in a big, diverse catch and sort through it to find an awesome, just-right-for-you therapist who’ll help you WOW your clients!” worthwhile. In fact, give them lots of reasons to believe. Tell them how your salon’s different to others. Think about what might be making them dissatisfied at their current or previous salon and show them you’re the opposite. Stand out from the crowd, loud and proud of who you are. Want to really connect with potential team members? A picture tells a thousand words, and video makes it a whole new ballgame. Yes, I want you to push beyond your comfort zone and create a video job advertisement. Don’t tell them, show them – who you are and where they’ll be working. Get your team members to share their thoughts on what they love about working with you. Feeling fearful about being filmed? Get over it and ask yourself whether or not three minutes of discomfort is worth the joy of finding an awesome team member.

4. CAST YOUR NET WIDE

Don’t box yourself in by narrowing down the field before you even begin. If your job ad stipulates jumping hoops like “minimum 5 years experience” or “fulltime only” you’re denying yourself the opportunity to meet a perfect potential new team member with a star-studded 4-year background seeking a 4-days-a-week position. In my role as a salon coach, I meet many team members with little-to-no experience who respond beautifully to training, fit into the salon like they’ve always been there and end up surpassing all expectations. Cast your net wide and broad. Don’t limit your “catch” by being over-specific. If a person is the right fit for you and your salon, is teachable and has passion for our industry, they’ll be an asset to your business whether they end up working parttime or fulltime, and whether or not they have bucketloads of experience. People can tick all sorts of boxes without having the personality or the attitude to get on with your clients and team members. Cast away. Haul in a big, diverse catch and sort through it to find an awesome, just-right-for-you therapist who’ll help you WOW your clients and take your salon to the next exciting level. Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at jay@zingcoach. com.au, visit the website, find video tips on YouTube or read ZING leader Lisa Conway’s brand new book: Your Salon Team – the salon owner’s guide to finding, motivating and keeping great staff. www.zingcoach.com

Beauty Biz Year 10 Issue 2

59


>

BUSINESS

YOUR FACEBOOK AND INSTAGRAM POSTS SUCK…. AND HERE’S WHY! By Estelle Oliveri

Algorithms, algorithms, algorithms…. If you haven’t come across this word in social media workshops, articles and online resources then you’ve been living under a rock.

Everyone feels the effects of the algorithm. It’s when you get excited about posting something you think is great… and yet not one of your clients or followers engage with the content. *Sad trombone….* This can be deflating and disheartening. Or it’s when you post something that rewards your business in online engagement, sales and new clients. Hooray! When this happens, it feels like you’ve won the lottery! And just like a drug, the idea of winning the lottery 60

Beauty Biz Year 10 Issue 2

again is addictive! And yet this happens few and far between non-successful posts. Less than 2% of your followers see your posts initially when uploaded online. The reality is less than 2% of your followers see your post initially when uploaded online. If the first 2% do not engage with your post, than the rest of your followers will not see it. Period.

This can mean a few things: 1. You post did not stand out in the newsfeed. 2. Your post was boring. 3. Your post did not push a call-to-action. 4. Your post was uploaded at an odd time of day. 5. Your post shared no relevance with your audience. Facebook and Instagram algorithms exist to block out disengaging posts from everyone’s


newsfeeds, so the social media channels are not clogged with rubbish. As marketers become more savvy in creating engaging posts for businesses, Facebook changes the algorithm. This is becoming more frequent and at the time of writing this article, a change occurred that needs to be considered in post uploads. These changes are implemented into my salon clients’ social media promptly. Algorithm changes confuse businesses to make them work harder to reach target audiences online. Ultimately, Facebook (now also the owner of Instagram) does not want businesses to understand the algorithm, because they want businesses to PAY for Facebook advertising to reach their target audience quickly and effectively. The reality is that proper Facebook advertising DOES work. As a digital marketing expert, I strongly recommend proper Facebook advertising for salons, as this avenue does engage with a highly targeted audience and deliver you measurable results. You cannot do this as effectively with boosted posts.

“Less than 2% of your followers see your post initially when uploaded online. If the first 2% do not engage with your post, than the rest of your followers will not see it”

Every post uploaded on Facebook (or Instagram) can be interacted with your client in the salon.

staring you in the face. Literally. The answer is staring at you in the mirror in your salon chair. Your EXISTING client. Facebook cannot control your ability to engage with clients directly in the salon chair. This works to your advantage as a location based business. Every post uploaded on Facebook (or Instagram) can be interacted with your client in your salon.

Thankfully, outside of Facebook advertising there are other things you can do to combat the Facebook algorithm. One of these things is

The best posts to encourage your clients to engage online whilst in your salon are promotional posts that require a CALL-TO-ACTION. These are the

posts that prompt your client to do something on social media as part of the salon experience. For example, a promotional offer on a flyer handed to your client whilst in the salon should have a clear call-to-action that requires the client to do something on social media to attain the offer. I.e. Want to enjoy $30 blow waves in March? To redeem this offer follow these steps – 1 - Book an appointment with us. 2. Comment on our Facebook post “BLOW WAVES” and 3. Prepare to flip your glamorous new do around town! By encouraging existing clients to participate in your social media promotional offers whilst in the salon, you are able to track measurable results whilst increasing your online exposure beyond the 2% algorithm reach. Make sense? Social Media Experts continue to push the limits of the algorithm. We are constantly testing, analysing and brainstorming new ways to achieve post success and ultimately attain more clients through your door. If you want your social media to start working effectively for you, get the help you need to make your salon shine. Estelle Oliveri, formerly of Eternally Eve has rebranded with an exciting new name HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or go to her Facebook Page @HairpinDigital to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.

Beauty Biz Year 10 Issue 2

61


WHEN WE LOVED OURSELVES ENOUGH By Julie Cross

I know, I have a simple approach... and I really do believe so many ‘issues’ would be solved if we loved ourselves enough... You give so much loving every day to your clients, so what are you doing to love yourself up? Because it is important, and it will affect everything that we do. Loving yourself is about having strong selfesteem, and self–esteem is located in oneself, not in the opinion of others. Our self-image affects our projected-image, and our projected image is what our clients buy from us. It affects our confidence, our courage, our resilience, our giving and our ability to believe we deserve success and our happiness. When we loved ourselves enough we didn’t starve our bodies, when we loved ourselves enough we didn’t overeat and burden our bodies, we love ourselves, why would we do that, we would look after ourselves and exercise. When we loved ourselves enough we knew we could ask for what we want and dream big and know that we deserved it, we didn’t know the fear of failure because we knew what we thought of ourselves was far more important than what other thought of us. Our deserving of achieving our dreams far outweighed any fear.

When we loved ourselves enough we taught people how to treat us and we accepted nothing less, we didn’t have to desperately hang on to negative relationships or situations because we knew our worth and it was within ourselves not out there. When we loved ourselves enough as a teenager we said no to that boy without the fear of rejection or as adults we said yes to that beautiful relationship that was too good to be true, because we knew we deserved it. When we loved ourselves enough we spent time on what was really important sometimes risking time spent on the accumulation of more stuff, money or titles...but we knew these were just the trimmings and the costumes and we were more than ‘our stuff’ and that is not what really fills us up. When we loved ourselves enough we knew we did not have to ‘take’ from anybody else to fill ourselves up and we couldn’t be bullied by anybody because we knew we could walk away and we knew ‘self-esteem’ means located within oneself and not in the opinions of others. When we loved ourselves enough we were courageous, courageous enough to step outside of our comfort zones, to grow, to risk failure, to ask for the sale, to handle the rejection and to take personal responsibility. Oh yes we did. When we loved ourselves enough we took time for ourselves to care for and look after and nurture us, sometimes at the risk of hurting others or appearing selfish, but we knew that was ok. Because some of the most exhausting people to be around are those who have little self-regard. They need constant reassurance, they often find it hard to freely give love, support, compliments, praise and respect... because if you can’t give it to yourself then how on earth can you give it freely to anybody else. So it is more selfish NOT to love yourself up and expect everybody else to do it for you... and in the end nobody can EVER love you enough to make up for you not loving yourself! So, go love yourself up this morning.... and then watch how you start to treat yourself, you are worth it; you are lovable! And you are doing a service to your work, and your world in doing so and knowing so! When I loved myself enough... it all looked and felt better!


W E N

Wax Pro

1000

P R O F E S SI O N A L

INCLUDES

1Litre INSERT

1Litre

Wax Heater • High performance heating system • Variable temperature control • Suitable for all wax types

• Easy fit drip ring – easy clean • Includes 1litre insert

Contact M&U Imports for full product details on (03) 9555 1533 sales@muimports.com.au | www.muimports.com.au 662 South Rd, Moorabbin Victoria 3189 Australia


THE CREATIVE MIND VS THE BUSINESS MIND By Mia Connor

It’s a wonderful thing when the creative mind has an equally strong business component. It’s what assists a “creative” to reach their peak of success. However, unfortunately us artists usually prefer, and more so enjoy the creative side, and why wouldn’t we!

I have learnt a few valuable business lessons in the last decade as a full time makeup artist:-

NAMING YOUR BUSINESS

I encourage all artists to trade under their own name rather than a made up name that uses generic beauty or makeup terms. Why? Because it gives you authenticity and people will remember your name (yes even if they can’t pronounce it!) over a generic name such as e.g. “Makeup Creations by Mia” (off the top of my head). When you look at the artists you look up to in our industry they are all using their own names. It gives you an identity that people want to get to know. It personalizes your business as well. Your name will never really date – unlike for example your first Hotmail address (cringe!) The only instance I would not include your name in your business would be if you actually had a physical salon etc. and possibly may sell down the track – therefore you would not want your name attached to something you no longer owned. Ensure that all platforms are in line with your name – e.g. – website, email, social media accounts are all the same name in order to avoid confusion and to make it simple for a client to find you.

CLIENT CONTACT

Whilst we all can get completely swamped in work, we must not forget to reply to our enquiries as promptly as possible otherwise that client may just move on to the next. Personally I like to communicate via email so that I have everything in writing, especially when quoting prices and finer details – it makes it much easier to keep track of bookings and there is no doubt over what has been agreed upon. I try to direct all my enquiries to the one platform (email) so that I am not overwhelmed as to the number of different ways a client can contact me – its endless these days with social media. I have taken my mobile number off my website to reduce the volume of calls as I know I will email everything to reiterate verbal conversations anyway. However, my contact details are on every email I send so a client can easily contact me if they need to.

SOCIAL MEDIA IS OUR BEST FRIEND

Embrace it! It’s a free platform that has endless reach and is perfect for us makeup artists as its visual! Luckily what we do as artists is aesthetically pleasing and can easily gain likes and followers. It is my recommendation that you post quality over quantity and if you have either changed your style or dramatically improved since you opened your social media business accounts (Instagram and Facebook) – go through and delete all your old content if it is not a true representation of your skills to date.


INSTANT FIRMING ANTI FATIGUE SHINE REDUCER

Anti ageing power from BIODROGA MEN, with instant firming action and all day shine control. www.biodroga.com.au


EXPOSURE NAILED!

By Caroline Morgan

The struggle is real when it comes to ensuring that your nail services stand out from the crowd. With the introduction of so many brand new systems and clients being more aware of what to ask for, staying ahead means standing out. So how do you stand out with the 45738874 other nail artists vying for the attention of clientele? Social media is one platform which enables you to #hashtag your way to the top. Smart, regular posts with standout hashtags are a way to make sure your work stands out from the rest. Lauren from the nail Lab in Queensland believes there is more to social media than just a snap and post. “there’s more elements than just posting a picture, nowadays its all down to posing and positioning, editing to an extent however one of the biggest things I have witnessed is over editing, with too much focus on photoshop and other editing apps, which can have negative impact. Its giving potential clients a false indication of the standard of your work and can also make the image look rather fake or false.” “I always try and post at least once daily, its keeps your pages relevant and will ensure your audience has content to follow as well as building media traffic flow which will increase followers, likes and potential clients. Hashtags are also an important factor of social media posting and using relevant hashtags will increase the number of views and likes and instantly connect people of similar interests to your page.” The hashtags Lauren most recommends are: #Location and #nailtech e.g. #goldcoastnails or #goldcoastnailtech #nails #nailswag #nailpro Using relevant hashtags and ensuring you use hashtags which are most used for your industry and location will ensure growth of clients and good exposure as well as industry recognition. However, Social media also has a lot to answer to! When a nail blogger posts a beautiful set of nails on a beautiful pair of hands, it makes it extremely difficult when a client with 2mm nails arrives for her appointment and wants a beautiful 2 inch set of stiletto chrome with Swarovski and bling. The truth is they won’t look the same, they won’t last as well and they won’t be up to her expectations. Let’s be real here, by posting a variety of nails with full explanations as well as before and after photos it keeps your work realistic, relevant and ensures clients have an understanding of the possible outcomes. To be involved in your industry is of huge importance as well. Competitions, expos, events and by keeping relevant will maximise your knowledge and ensure clients are comfortable in what you do and know. The Perth Nail Extravaganza is a wonderful Nail associated event which organiser Pia Williams has gone above expectations to ensure many companies are represented and visitors can have maximum exposure to various techniques and technologies. Held at the pagoda resort in Perth, April 30th this event is opened to all qualified and enrolled techs.

Information regarding the even can be found at: ht t ps: // w w w.eve nt b r ite.c o m. au /e /p e r t h - nail extravaganza-2017-tickets-31210224622 To stay ahead, it might be worth a while looking into the Professional Nail Technicians Association. Headed up by Mindy Richards and other committee members: Tracey Boyle, Samantha Goddard, Sarah Ison, Gina Hendriksen and Myself. Plus our wonderful New Zealand Representatives Rachel Stevens and Katey Laurenson, the PNTA is dedicated to raising standards for professional nail technicians within Australia and New Zealand. We are in the process of setting standards to ensure our industry is held at a high level of health and hygiene whilst also keeping well up to date with events, suppliers and industry icons to give nail technicians in Australia and New Zealand the best code of ethics to follow and maintain excellent practices. The PNTA are very excited to be able to offer our New Zealand and Australian professional nail technicians the chance to join our newly formed association. It has certainly been a long time coming. Many of us have realised that something was missing from our industry, and that is why President Mindy Richards selected a group of women from all over Australia and New Zealand to get together and discuss what could be done to fill that gap... We are all unique. We all have different skill sets and talents. We all have things we can give back to the industry. If our industry thrives, so do we. Our aim is to be educated to the best of our abilities, paying particular attention to the safety and wellbeing of ourselves and others whilst maintaining an ethical and professional clinic at all times. When we help others, we are helping ourselves. We believe there is power in numbers and appreciate your support. There has already been such a positive response, and we think that’s a reflection of how much the association is needed right now. We want you on board and would love your input. Please get in touch if you think you may have something to contribute. For a full list of benefits to members, join us on face book @pntaaunz or email us at enquiries@pnta.com.au The cost of joining is minimal at $50 to $80 it’s a fair investment for the future. With every possible aspect of the nail industry being exposed via many different media sources, staying ahead is imperative to ensure you are keeping your spotlight shining. Clients love and respect those professionals who keep involved and keep ahead. Its why we LOVE our industry RIGHT?


MAKEUP CHAIR III WHITE

MAKEUP CHAIR III BLACK

ERICA BROW CHAIR

HELENA MAKEUP CHAIR

MAKEUP CHAIR - ALUMINIUM

Reclining chair

Reclining chair

Reclining chair

Extended height up to 90cm

Portable chair


WHATâ&#x20AC;&#x2122;S YOUR COVER? SUPREME EYE CREAM Murumuru Butter native to the Amazon rainforest - Sodium Hyaluronate - Coconut Oil - Vitamin E Squalane - Lanolin - paraben and fragrance free PROUDLY AUSTRALIAN MADE AND OWNED FAMILY BUSINESS. DESIGNED FOR AUSTRALIA.

Beauty Biz Year 10 Issue 2  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...

Read more
Read more
Similar to
Popular now
Just for you