SNIPPITS SCRATCH/BURN AND IRRITANT FREE After years of hearing from customers how stale and unpleasant their daily shave was, the team at Milkman Grooming Co decided to do something about it by making the post shave experience something to look forward to. “We know that many men don’t enjoy shaving but it’s something they have to get done,” said Milkman CEO Ben De Campo. “We thought why not get a little boost after shaving with a product that has some really special properties.” And Milkman certainly has delivered. Their all new “Spring Rider” fragranced After Shave Serum combines a daily moisturizer to hydrate, protect and nourish with an alcohol-free after shave to soothe, tighten and tone the skin. With ingredients like witch hazel, aloe vera and allantoin, it contains some of the most sought- after post shave ingredients. But it’s also packed with the kind of high-end
moisturisers and anti-oxidants you would usually expect to see in a much more expensive day creams including hyaluronic acid, kakadu plum extract, beta glucan plus vitamins E and B5. To bring even more excitement, Milkman opted to create a special Spring fragrance especially for this After Shave Serum so you’re reminded of this wonderful, most optimistic of seasons while your skin is gently scented in a way that’s relevant to Spring. Other seasonal fragrances will be launched throughout this year and next to coincide with Summer, Autumn and Winter. The first release “Spring Rider” has an intriguing scent with manly notes of leather and musk combined with light floral notes that are characteristic of Spring time. “We wanted this fragrance to feel like you’re riding a motorbike on the open road through fields of flowers as the sun shines overhead,” said Ben. www.milkmanaustralia.com
PREMIUM SNACK BRAND TARGETS (HEALTHIER) BEER & LIQUOR AFICIONADOS Tiger Buck Beef Jerky has launched nationally at all good bars and quality retailers. Tiger Buck uses no artificial flavours or colours, and is made from 100% raw, unprocessed Australian Beef. It’s low in fat, it’s a great source of protein, and has also been endorsed by Coeliac Australia as a certified Gluten Free product- making it the perfect ‘drinking snack’! Tiger Buck’s progressive branding and iconic packaging has been influenced by saloon bar games of the American frontier, and traditional playing card design. Tiger Buck is a medium-soft, approachable Jerky... the signature flavour is its smokey bbq notes, and the more you chew, the more it shines through. Tiger Buck Jerky was born of the idea that premium pre-packaged bar-snack options are almost nonexistent. Venues and retailers focus endlessly on constructing wine-lists, beer-lists, and back-bars, with snack options almost always forgotten. A premium bar-snack can be an important addition to a customer offering, often leading to an increased spend-per-head on drinks… (Tiger Buck is best enjoyed with flavoursome beers and/or neat dark spirits).
healthier option than other traditional snacks. In the US, ‘Jerky has grown 61% in dollars over the past five years’ says David Lakey, VP of Marketing at Oberta Jerky- #2 Jerky in the US (Food Navigator USA, ‘Jerky in the Ultimate High Protein, Low Fat, Low Carb, Healthy Snack’ by E.Watson, 20/08/15). In the US, the Meat Snacks Category is now worth over $2.8 Billion USD, and is growing at twice the rate of crisps (Washington Post, 10/04/2017 M. Judkis) Creator, Benjamin Cairns has had over 15 years experience working with local and global liquor & FMCG brands. The lack of quality ‘drinking snacks’ at bars and liquor retailers was the inspiration behind the Tiger Buck brand. W: tigerbuck.com.au Facebook & Instagram: @TigerBuckJerky
Consumers view meat snacks as a convenient and
57 Barber Shop Year 6 Issue 3
Published on Sep 2, 2017
BarberShop is a trade magazine specifically for mens barbers and mens hairdressers. Keeping up with trends and fashion as well as business a...