HAIR & BEAUTY TAKES OVER BRISBANE The third annual Brisbane Hair and Beauty Expo certainly grabbed the attention of the industry, with over 6,100 visitors streaming through the doors across the two days.
Staged on Sunday 30th & Monday 31st July 2017 at the Brisbane Convention & Exhibition Centre, the event saw visitors travel from near and far, including regional Queensland, Darwin, Sydney, Melbourne, Perth and New Zealand. With over 6,120 industry visitors attending this year’s Expo, up 20% on last year’s figures (and more than double the inaugural Expo), Brisbane’s hair and beauty community is certainly alive and well. The Expo attracted a first-class list of leading industry experts and educators, including Lorna Evans, Rae Morris, Dmitri Papas, Justin Pace, Dario Cotroneo, Jules Tognini, Mia Connor and American Crew – all as part of its Extended Education Program, which saw 479 people (up 27% on last year) learn valuable techniques, skills and information across a variety of topics. Another focus of activity on the Expo floor was the newly launched Sunshine Pro Series Competitions – Nail (sponsored by Emendee) and Hair plus the newly introduced Lash (sponsored by LashJoy) and Make-Up Competitions. With a total of 331 competition entries received (up from 179 last year), these competitions attracted intense attention as peers went head-to-head for great prizes and most
importantly, the prestigious titles. The enormous amount of included entertainment and education on the Expos’ three stages was tremendously supported. The Centre Stage provided immense talent in a range of different disciplines. A new addition to this year’s stage program was the Rising Stars Showcase, directed by the award-winning Laura MacLeod. The showcase featured eight apprentices from around SouthEast Queensland, spending six weeks developing their best look for the Expo catwalk. The results were spectacular and well received by the crowd. The Spotlight Stage and Barbershop also hosted a range of enthralling presenters including American Crew, Jimmy Rod’s Barber Shop, Inglot, Julie Piantadosi, Dermalogica and Silk Oil of Morocco. With over 89 companies on show over 145 sites (up 30% on 2016), the Expo featured a range of quality industry brands and suppliers, with deals and special offers galore. Just some of the many brands on show at the event included Milk_Shake, Silk Oil of Morocco, Girlie, Inglot, Salon Support, iCandy Scissors Australia, France Medical, Scissor Empire,Young Nails, Comfortel Furniture, GirlBoy Hair Candy, Pulp Riot, Spring Spa Wear, Dessata, Eco Tan, Excellent Edges, plus many more. 38 Barber Shop Year 6 Issue 3
Expo Founder and Manager Jason Greenhalgh was extremely excited with this year’s Expo feedback and the event’s future potential. “The response to the 2017 Brisbane Hair and Beauty Expo by attendees and exhibitors alike was extraordinary, and we are so excited about the potential of this event. “The increases we experienced in every aspect of the event are phenomenal. The day after the event we received numerous new enquiries from significant brands wanting to exhibit at next year’s event. “As Queensland’s premier hair and beauty event, we have some exciting plans for 2018, and look forward to moving towards our goal of achieving 10,000 visitors by 2020,” stated Greenhalgh. “We are grateful to all those who supported this year’s event – our sponsors, partners, exhibitors, educators and visitors. The event will only be as strong and the support that the industry can provide.” The 2018 Brisbane Hair and Beauty Expo will be held on Sunday July 29th & Monday July 30th 2018.
Published on Sep 2, 2017
BarberShop is a trade magazine specifically for mens barbers and mens hairdressers. Keeping up with trends and fashion as well as business a...