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YEAR 6 ISSUE 2

THE TRIMMING GAME HAS CHANGED...


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BARBER SHOP PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Lance Liufau lance@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

editors letter

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS Lance Liufau Theo Petrou Anthony Staltari Ross Charles Estelle Oliveri Jay Chapman Lee In

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PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 F: 07 5580 5166 mail@mochapublishing.com.au www.mochapublishing.com.au

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Barber Shop is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Barber Shop does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Barber Shop are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2017 mocha publishing All rights reserved.

There has been so much concern lately about the abilities of barbers qualified and nonqualified. Also with the Cert 3 in barbering being re-implemented back into the system, barbershop owners have spoken out about barbers being signed off but still not being able to perform the basic tasks of a qualified barber. In my experience, this has become quite the sensitive subject, mainly because people are so passionate about their craft and only want to protect. This is totally understandable, but my question is, how do we solve this problem and still remain a united industry. Countless times I have heard people speak about the divide between Hairdressers and Barbers, but it is becoming more and more evident that there is a divide forming between barbers, which saddens me so much. This is an industry that I care about dearly and to see it being torn apart with ill feelings and negativity weighs down on my heart. I do however strongly believe that there is positive outcome at the end of the tunnel, where barbers can band together as brothers and sisters and be a united industry once again. I encourage all of our readers to strive to be optimistic and positive within our own barbershops and especially towards our fellow barbers within the industry. “Never stop learning, stay on your Grind and keep it TopShelf”. Much Love,

Lance Liufau

Lance Liufau Editor – Barbershop Magazine Instagram: @lance_topshelfbarber


CONTENTS Wahl www.wahlpro.com.au www.wahl.co.nz

ON THE COVER

WAHL – The Trimming Game Has Changed

REGULARS

08 Editors Letter 56-58 Snippits

BARBER PROFILE

12-14 AHIA Winner Best Barber Business 16-18 In the Right Area 22 Barber’s Before the Revolution 24 Brother Wolf

COMPETITION

26 2017 Wahl Artistic Master Barber

FEATURE

20 In the Footsteps of my Forefathers By Theo Petrou 28 On The Road to Conneticut By Anthony Staltari

COVER 16

EVENTS

30 Hair Expo 2017 International Barbers on the Bill 32 Barbering to take centre stage at Brisbane Expo 34 Analyse This! 36-42 Finalists announced for Schwarzkopf Professional Hair Expo Mens Hairdresser/ Barber of the Year

20

COLLECTIONS

44-47 Psychedelic Soldiers By Ross Charles

BUSINESS

48 Blueprint for Grooming Success 50 Generation X and the Key to Social Media Success By Estelle Oliveri 52 How to Manage Your Time Better in 7 Simple Steps By Jay Chapman

BLOGSPOT

54 Unity Amongst Barbers By Lance Liufau 55 From Painter to Barber By Lee In

37 47


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2017 AHIA WINNER BEST BARBER BUSINESS SPONSORED BY WAHL AUSTRALIA

A True Craft

Best Barber Business, Barber Boys with Honie Paterson, Wahl Australia

Founder and Barber of two decades, Don De Sanctis believes that the high quality of barbering skills and culture derived from Barber Boys sets a benchmark within the industry and is symbolic through the meaning of the Barber Boys crest; two lions representing strength and leadership.

With multiple stores in operation across South Australia, a new, fully accredited Barber Academy, and the title of Best Barber Business in Australia at the 2017 AHIA’s, this organisation is without doubt ahead of the pack. Don has witnessed many changes through the industry, and has said that it has really taken off again in the past couple of years. “It’s become a cultural thing - men are starting to look after themselves again and take pride in the way they look. Barber Boys policy ensures that all team members are registered within the Australian National Training Authority, taking no risks in allowing a person offering a specialised service in Barber Boys without holding the appropriate Australian recognised certification. Barber Boys apprentices all train weekly in-house and have a passion for the industry. We caught up with Don to talk about the incredible growth of his group of barber shops as well as the motivation behind setting up and recently opening the doors of Barbery the Craft of a Barber Academy

Barbershop: How did you first get into barbering? Don De Sanctis: I initially honed my barbering craft as an apprentice under one of SA’s most renowned hairdressers, Oscar Trevisian from Norwood’s OV Hair Studio, before working with Adelaide’s Mavericks Men’s Barbershop. From there I started managing the Mavericks group of hairsalons, and then decided to jump in the deep end and purchased my first store in The Adelaide Central Markets. From there I bought 2 more shops from the Mavericks groups and re-branding it Barber Boys’. From there the business has grown into what it is today. BS: In terms of the shops, what made you want to open multiple stores and what have been the challenges in doing this? DDS: I saw an opportunity to open up in a niche market, a market that was underdeveloped and high in demand. When I started Barber Boys, barbers shops were scarce. Gone were the days of having a barber in every neighborhood with a walk in service – hairdressers were everywhere and I saw an opportunity to develop and reestablish the traditions of barbering in South Australia. 12 Barber Shop Year 6 Issue 2

What I really wanted to cater for is not just the cool, hip youngster wanting the coolest new buzz cut; but a collection of shops that catered for everyone. Barber Boys was to be a hsop where you could bring your son for their first cut, a place that offers the elderly gentleman their no mess or fuss haircut, and everyone in-between – the cool youngster, professional businessman, and the tradesman. I decided to start opening multiple stores because I believed that every suburb need this – there were no barbershops anymore, as it was in the 60’s and 70‘s, and I saw a demand for the old school, corner store barber and I wanted to bring that to every corner in Adelaide. One of the biggest challenges in opening up multiple stores is trying to find properly educated and trained barbers to fill the role. We have always wanted to be able to ensure a basic standard of barbering in all of our stores not matter which Barber Boys store you visit – you should be guaranteed to walk out with a cut your happy with, but when we started this wasn’t possible as barbering didn’t have a minimum level of raining or accreditation.


This is why we opened our newest venture, Barbery, The Craft of A Barber, Australia first 100% dedicated barber-training facility. It is alloingw us to ensure that there is a basic standard across all of our stores, but it also allows us to offer training for other barbers in the industry and promotes the correct training for the next generations of barbers. BS: How did you chose your suppliers and retail partners and how important are these relationships to the overall success? DDS: Quality is key - the most important thing for us is to ensure that all the products and equipment we use have a proven benefit for the customer and our customers enjoy using the product. If it works well for the customer it’s likely that it will work well for us too. Secondly a lot can depend in the relationships with the suppliers and the mutual benefits that are developed over time – One example is Muk Haircare. Muk have been with us since our inception and we have grown our brands simultaneously in South Australia. As a product our

customers have always enjoyed their range and as a company they have been a source of support for us and have opened many doors and opportunities in the industry for us as we were developing, as we have for them. We have mutually assisted each other grow our brands locally and nationally and we have developed a true professional relationship which has benefited both companies. BS: Are there plans for more shops and if so when and where? DDS: Yes, with many of them already in the pipeline. We are currently looking at opening four more Barber Boys stores over the coming six month. Two will be in Adelaide’s south, and another one each in Adelaide’s Western and northern suburbs, with many more to follow over the coming year. BS: What made you decide to launch Barbery the Craft of a Barber Academy? DDS: The need for a concise training platform as to develop a basic level of standards in the industry. Barber throughout SA were not up to scratch and didn’t have adequate access to barber specific training, so we 13 Barber Shop Year 6 Issue 2

went about creating our own culture, where experienced veteran barbers would teach new barbers and pass on their specific knowledge to the new generation of barbers coming through the industry. There was also a need to develop a connected and concentrated barber culture in South Australian, where we could revamp and reinforce the traditions technique and culture of Barbering. Barbery, being the first of its kind in Australia, is something that we see as paramount to revitalization of the industry and culture on a national level, while also setting a bench mark across the industry and skills and expertise. BS: Who are the other key people behind the brands? DDS: Our Mentors comprise of Master Barbers, Educators and Industry Experts who are predominant in the field of Hairdressing and Barbering, bringing real world expertise to guide students on their own journey to mastery. From our young star Anthony Staltari, who has just returned from his first US trip, who encourages his peers and inspires the new young barbers in the business that they


“Barber Boys will be there from the first hair cut right up until the last, and that’s what I hope to instill in my kids; loyalty, good faith an longevity.” Don De Sanctis

can achieve great things in Barbering and there is a true career path their in both the shop floor and national and international competitions. One of our longest standing staff members is Lou Fimmano, who has been with the business for over five year buts brings more than more than 32 years in the industry, is a crucial part of the team and not only offers the type of authority to training and the shop floor that achieved after so many year in the business but is also a fantastic mentor to all as he lives and breaths barbering. Moving in to the future, some of the key people we are developing relationships with are those companies and industry icons we recently met on our trip to the US , as we look to develop Australia’s industry connections with The USA and bring elements to their business structure back to Australia – In many essences, Barbering in the US is the pinnacle of the industry and the more we as an industry can learn from the US the more we will see our culture grow. BS: You must be extremely busy! How do you achieve work/life balance? DDS: To be honest, it’s not easy and we are a family run business where my wife works with me everyday on the business and together parent two beautiful children and run a business at the same time. We achieve a manageable balance because we have developed a core managerial team around the business, and we are only

as good as the team around us. With a solid foundation of team work and all individuals in the business pulling their weight and getting their own jobs done means that we are left to grow and develop the brand, but more importantly, it allows me time to spend important time with my wife and kids. BS: If there was one thing you would change about the industry what would it be? DDS: The one thing that we are trying to change, and think is key to the industry’s growth, is a basic standard in barbering. As an industry we need to be able to ensure that if someone walks into any barbershop around the country, they should be able to expect a minimum level of cut. Education in the sector is key to the industry growth. Certification without education won’t work, we need to develop a level of certification for all barbershop but also develop training and education platforms to reinforce these standards and offer career pathways into the industry by registered trainers and facilitators. BS: And finally, what advice do you give to individuals wanting to become Barbers? DDS: You must have a love for barbering and everything you put into it, is exactly what you will get out. Do your research and select the right training organization to gain the right skills - the 14 Barber Shop Year 6 Issue 2

right academy will offer you in-depth training and mentoring throughout your studies and apprenticeship. At end of the day, you will get out what you put in, so if you want to be the best you will be the best. Barber Boys are situated throughout South Australia For more details visit www.barberboys.net.au Barbery, the Craft of a Barber Academy offers the following courses recognised nationally in Australia under the Australian Qualification Framework fulltime or part time. Certificate III in Barbering Certificate III in Hairdressing Certificate II in Salon Assist Diploma of Business For more information contact:B www.barbery.com.au 20

BARBERY

16

82 Hindley Street, Adelaide S.A 5000 T HPh: E C R 08 A F T 8221 O F A B5452 ARBER enquiries@barbery.com.au


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In the Right AREA We speak to 25-year-old Barber/Men’s hairstylist, Jordon McKenny, originally from Hertfordshire, UK and now the proud owner/manager of Area Studio in Melbourne.

16 Barber Shop Year 6 Issue 2


Moving to Melbourne 5 years ago he originally started cutting hair in 2009/2010 practicing on friends and family at home like most barbers. He then went on to study at his local college and gained the relevant industry qualifications. “There was only one barbershop in my town that I could see myself working in called Mademen”, says Jordan, “I persistently asked to work in that shop until they finally gave me an opportunity. Mademen specialised in Afro Caribbean hair and this is where I really learnt how to fade, line up and also picked up some scissor work. I still believe I wouldn’t be where I am today without that opportunity, so thank you.” Fortunate enough to now call Melbourne his home, Jordan has successfully opened his own business, gained an enormous clientele and catered for over a dozen celebrities. Here’s his story… What inspired you to become a barber? This particular question is interesting to me, as initially I didn’t have any inspiration to become a “barber”. One of the main reasons I believe I steered towards doing hair was the feeling I got from getting a good haircut. I really enjoyed getting my haircut and the feeling of being a fresher version of myself was a feeling that stuck with me and I enjoyed the confidence a fresh cut gave me. When I started my career in barbering, I always tried to provide my clients with the same feeling and it gave me a sense of great worth and satisfaction, which was addictive and propelled me to become the best barber I could be.

Coming from overseas, what are some of the differences of barbering here in Australia compared to the UK? I think at the moment there isn’t a great deal of difference between the two countries barbering scenes, especially as we are all able to share so much of what we do through social media and take inspiration from all over the world. I feel as though the UK are leading the way when it comes to merging traditional barbering and contemporary men’s hairdressing. I think longer hairstyles are maybe more popular in the UK at the moment and I find a lot of people in Australia want very short hair, that can be attributed to the different climates or maybe that Australia is always a little bit behind when it comes to styles etc., for example we’ve only recently had clients requesting crops and tapers. Generally speaking, the Europeans are the tastemakers and trendsetters for our industry. How long has Area Studio been up and running, how many staff do you have and what is your favourite thing about owning your own shop? We opened the doors for business at Area Studio on the 8th march 2016. We currently have 5 experienced stylists on deck, including myself. I would say the thing I value most about owning my own shop is working alongside people that inspire me day to day and being able to inspire and lead a team myself that share my unique vision. It’s been amazing to be able to envision something and then witness the actualisation of that. If there were anything you would recommend or suggest to change in the industry, what would it be? It would be to change the general publics perception of our industry. cont’d on page 18

17 Barber Shop Year 6 Issue 2


cont’d from page 17

There seems to be a massive gap in the market between hairdressing and barbering, especially when it comes down to how much we are able to charge for our time and the services we provide. I feel the difference can be attributed to people’s lack of understanding of what we do and our capabilities as barbers. Because of this I feel that a lot of people in our industry are undercharging and therefore undervaluing themselves. Not all barbershops offer particularly good haircuts or service for that matter and with what we charge at Area Studio we strive to offer a salon quality experience and an exceptional haircut that is tailored to that individual. Considering that most premium high street salons charge over $100 for a 45 minute haircut appointment, why is it that a shop specialising in men’s hair offering the same if not more than those salons can not charge the same or even close to that amount? What sets Area Studio apart? Firstly, I believe it’s the team we have and the unique skill sets that each member brings. I truly believe that we currently have one of the most talented and versatile teams in Australia. Our clientele is so diverse, we have men and women from all backgrounds come into the shop and we strive to be able to cater for any individual and their unique requests. Secondly, it’s the amount of time that we allocate for our services. We spend more time than other shops on each client so as to provide them with a service that doesn’t feel rushed, which in turn allows us to give a thorough consultation, exceptional haircut and a relaxing wash and hot towel service. We wash the clients hair at the end of the service once we have completely finished the haircut so we can remove any hair debris and the client can leave clean and fresh, that is very important for us. If there were one piece of advice that you would give an aspiring barber, what would it be? There are a lot of things to bear in mind to become successful in this industry. I think that to start with when you’re first picking up the tools and starting to cut

hair, it’s really important to visualise the end result and then break the haircut down into sections. For example, consider facial anatomy, hair type, density, growth patterns etc. Then section away all the different parts of the haircut and complete one section at a time until the haircut is complete, then you can refine the whole look. I feel like working pragmatically like this, you can achieve a better result in a timelier manner and it’s just altogether less bewildering to a beginner. Where do you see yourself and Area Studio in the next 5 years? Well, we are about to celebrate one year of business and I feel that personally and as a team we have achieved a lot in a short amount of time. My main focus now is to stay on this upward trajectory, keep achieving the goals we set and to maintain the original vision of the shop, which is to provide exceptional haircuts and service. It’s important to me that as a team we continue to elevate the standard of work within our industry and be innovative and creative with our craft and our approach to our work and services. Area Studio is on the lookout for apprentices, male hairdressers/stylists/ barbers and are now hiring. So if you’re looking for your next journey in the hair industry, don’t hesitate to contact Jordon down at Area Studio. http://www.area-studio.com.au Instagram: @barbersdream

18 Barber Shop Year 6 Issue 2


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In the Footsteps of My Forefathers BY THEO PETROU

My career in the barbering industry began when I was aged just 15 years old. It was 1986 and I was failing high school. My father, a 2nd generation barber and a Greek, demanded that I find something worthwhile to do with my time. I thought about doing a trade but nothing really appealed and it was difficult finding someone to take on an apprentice. So that just left one thing, follow in my old man’s footsteps. I told myself at first that it’ll just be for a few years. Then I’ll know what I want to do, and do that.

20 Barber Shop Year 6 Issue 2


So I began my four year apprenticeship at Dad’s shop in Carina, formerly known as Hair Crest for Men. Now if you know anyone that is Greek or Italian or… let’s face it, any European, you’ll know what I mean when I say that taking instruction from your dad is tough. We have giant egos and there was one too many clashes of wills. This led to me continuing my apprenticeship at a barber shop in Toowong. This wasn’t without its challenges but I learned a lot over the next three years and was exposed to opportunities I may not have had otherwise. I entered and won a number of competitions through QMH (Queensland Master Hairdressers) which boosted my confidence and gave me an understanding of the discipline and precision required to be a good barber. But most importantly, working with the team at Toowong taught me that I’m definitely better as a ‘one-manshow’. Consequently, I returned to the family business with my father where I had more freedom. My learning however, had not ceased. Dad, with his extensive experience, taught me the art of old-school razor techniques, fading (no lads…it’s not a new thing) and precision scissor work. Throughout the 90s, through to 2005, I began to experience a downturn. The highs of winning competitions, feeling confident in my skills and what I had to offer was slowly being stripped away as the public perception of our industry was that we were second rate. Hairdressers were the preferred option for many men. Think of the time period, today we have the hipster, back then it was the metrosexual man. They certainly wouldn’t have felt comfortable in our old style barber shops with the crude jokes, nudie mags and politically incorrect banter. We seemed to be rapidly becoming a dying art. I literally had a ‘concerned’ family member, who will remain nameless, ask me what my plans were when barber shops phase out. As a large majority of our client base was

now going to the hairdressers, customer service had to be overhauled and at a premium. “Yes sir, no sir, how is your day sir?” Now there’s nothing wrong with being polite but I missed the old days when you could have the debates, crack the jokes and tell-it-like-it-is without fear of losing another customer. On top of this, older barbers nearing retirement were slashing prices making it difficult for younger barbers to make a decent living as raising prices would have been career suicide. It’s no surprise then that I spiralled into a slump, my self-esteem was bruised. What did I have to offer anymore? Changing careers was going to be difficult with a young family and bills to pay but I felt so angry and trapped. Fast forward to the mid 2000s. Suddenly we noticed the clientele was changing. Thanks to notable public figures starting to wear different styles (think footballers with their new age mullets that everyone had to have regardless of whether they should) the tracks and hard parts. Hairdressers, generally speaking, couldn’t master these but the barber, with his expertise in clippering and blades was the way to go. Barbering was making a comeback! The hipster movement came in the late 2000s and suddenly, along with a coffee shop on every corner, visiting the local barber was cool. And get this, being a barber was actually considered cool. Gone are the drab, backroom salons with the few dusty pots of gel on the laminex counter and the the box of NuBrushes and combs. Nowadays, barber shops have morphed into a destination. Pool tables, beer on arrival, tins of pomade displayed prominently. Most importantly, we are back to the classic barber shop banter that makes visiting a barbershop so unique. Consequently, the earning potential has increased as we can finally charge what is a reasonable amount for providing a quality service. Social media has been another game changer in our industry. Instagram pages 21 Barber Shop Year 6 Issue 2

are showcasing talent, inspiring barbers to better themselves and most importantly, leading to more clients in the chair each day. What is good to see is here is that overall, there is a mutual respect amongst barbers and a willingness to learn from each other. For all this, I am grateful. On the flip side, because everyone wants to be a barber and Gen Y are not known for their patience or persistence (“I want it all, I want it now”), unfortunately many young barber wannabes are turning to short intensive courses that promise great results but rarely produce the quality and experience that, in my opinion can only be achieved after four years of methodical training and a willingness to be told. I’m not sure what the solution is here, possibly a mentoring program? From first-hand experience I have observed that an 8 month course does not produce the level of expertise required to meet the standards expected from today’s clientele. While I enjoy working alone and have been told by others that they prefer the personalised one-on-one experience (you know what you’ll get every time), I have also found satisfaction in having opportunities to impart some of my skills. You’ll just have to make sure you can handle the proverbial ‘clip around the ears’ that comes with it. So I’m glad I never gave up the game when all around told me it was fruitless. Persevering in this business has resulted in a renewed sense of pride and improved self-worth. I no longer feel second rate. I am proud of the service I provide and particularly thankful for the lifelong friendships that have formed and been forged in my humble little shop in Carina, Carina Barbers My father Tony just recently retired after 65 years in the industry. I sincerely hope I can continue for as long as he has…31 years and counting. Carina Barber sis situated at 85 Old Cleveland rd, Carina, QLD


BARBERS BEFORE THE REVOLUTION Established in 2004, Corinda Barber has a rich Barbering heritage dating Back to the 1950’s. Chris and Sam have barbering in their blood. Chris’ Grandfather was a Barber in the Hunter Valley in the 1950’s and Sam’s Barbering mentor has been in the hairdressing industry since the 1970’s. Sam received his apprenticeship in 2006 and has been in the shop for 11 years to date. Sam also worked for a time as an educator in barbering at the Brisbane school Of Hairdressing. Chris has lived a colourful background and has an absolute love of Barbering to renewing his lease on life. What makes the team at Corinda Barber unique? It’s the understanding of the psychology of the importance of a good haircut and service. “Our ability to make all people feel comfortable and welcome during their haircut and leave feeling rejuvenated and confident is paramount” says Chris and Sam. Corinda Barber services all types of men and boys from babies to senior citizens, conservative to wild and eccentric. Corinda Barber have a natural ability to be able to communicate and make all people feel welcome, taking take pride in being a social barometer for our community and servicing over three generations of men. “It is humbling to hear stories of some of the lives that our clients have lead. “ Corinda Barber Plans to expand with another shop in the near future, one that stays true to promoting the culture of traditional Barbering Encompassing men being allowed to be men and focusing on making all men feel comfortable, with themselves and each other. Corinda Barber is situated at 619 Oxley Rd, Corinda, QLD


Brother Wolf

24 Barber Shop Year 6 Issue 2


Brother Wolf, Melbourne is home to a unique bunch of guys who live and breathe barbering. Coming from different corners of the world, each barber possesses different strengths, some have a lot of hairdressing experience and others more the strict barbering kind. Combining both helps each member of the team step their game up in all areas and with 12 staff members in total across the two shops in Greville St and Carlisle St, this is a serious brotherhood! We spoke to Pauraig Whelen about this melting pot of talent. How has Social media helped you? Since day one our team have encouraged each other to take pictures to document their work. Using social media has helped us showcase the BW brand and the services we provide, which has enhanced global visibility and built brand awareness. It takes time and effort but its amazing to have people from America, Canada and all over Europe be aware of Brother Wolf. What do you specialise in? We are very versatile, I can’t say we specialise in one particular area, fades are probably the most popular right now but we love to see long hair walking through the door too. Afro hair is also something we get a lot of, we like to mix the old classic styles with a modern take. What changes have you seen in the Barbering Industry? The Barbering industry has grown exponentially since I started my career; it’s so exciting to be apart of it right now, people are taking it a lot more serious than I have seen before. I believe social media has changed and influenced the profession. It allows barbers and barbershops to showcase their work and abilities graphically & creatively. These days you can scroll through Instagram or YouTube and watch tutorials for hours gathering tips and ideas then putting it to practice in work. What do you love about the industry? I don’t think you get involved in barbering unless you are passionate about it. There are more and more young people coming 25 Barber Shop Year 6 Issue 2

to the shop and asking how to become a barber, I believe it’s a solid career choice because you are always learning and growing, it never feels like work to me. I have been cutting for 10 years now and I still get excited to get into the shop and get on the clippers, I am very grateful for that. I am loving what is happening with Brother Wolf right now, we are constantly growing and getting busier everyday. Future goals for you? My main goal is to keep it on the right track, keep getting the right people on board, which align with the Brother Wolf brand and aspire to create and innovate in the Barbering industry. Our shop is just a baby; however, we employ a team that can and will continue to contribute positively to the Barbering industry. Hopefully in 5-10 years we can get more shops open and perhaps start to teach what we have learned along the way. What would be your advice to others? If I had one piece of advice for beginners or aspiring barbers, it would be to take your time. So many up and coming barbers just want to cut hair straight away. Get the best training you can. It’s also very important not to skip out on your scissor work. Another big mistake people make is learning how to fade and neglect the art of how to use scissors properly, both are equally important. Instagram: @brotherwolf_ & @brotherwolf_stkilda


2017 Wahl Artistic Master Barber

WINNER: MICHAEL DASKALAKIS

Winners of the Wahl Artistic Master Barber Competition were recently announced with the quality of this years online entrants at an all time high. With a record number of entries and entrants this annual online competition grows year on year and Congratulations go to:-

WINNER: MICHAEL DASKALAKIS 1ST RUNNER UP: JAKE PUTAN 1ST RUNNER UP: JAKE PUTAN

2ND RUNNER UP: JASON LAGAALI Judged by Wahl Australia and Barbershop Magazine, winners received prizes including Wahl Gear, Hair Biz Forum Tickets and a Subscription to Barbershop magazine. Huge shout out to all those who entered and well done on putting yourself out there for your incredible work to be shown. The industry is in talented hands!

2ND RUNNER UP: JASON LAGAALI 26 Barber Shop Year 6 Issue 2


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FOR BARBERS


On the Road To Conneticut BY ANTHONY STALTARI

I’ve always had a distinct curiosity for cutting hair and what started as an interest soon grew into an obsession, developed through imagery and videos of my hair heroes on Instagram and YouTube. At school I was the go-to guy whenever my mates needed a hair tidy up. At one stage my handiwork became so in-demand, I opened a salon in my parent’s garage, which turned cutting my mates hair for fun into an actual business. The garage barbershop quickly grew in popularity, and before I knew it all my family, friends and friends of friends started flocking in to have their cut. From here my passion grew, and although I never had any ‘official’ training or mentoring in the early days to speak of, it was through social media that I honed my skills. Watching different barbers from around the world strut their stuff on YouTube videos and Snapchat feeds, through studying these I quickly built a small repertoire of cuts and fades. From here I just keep cutting hair and I slowly made a bit of a name for myself in his local area and grew a following online and social media. The biggest problem I quickly had was that the home garage barbershop was quickly getting too small. I left school in 2014 to take up a barbering apprenticeship with Barber Boys, It was the best move I made – It was what I wanted to do in life and I just had to chase my dreams. Since I started

at Barber Boys I have grown as a barber, with the help from the whole team at Barber Boys including my now mentor and Barber Boys owner Don De Sanctis. From here as I grew as a barber. I started entering local competitions around Adelaide and loved every minute of it – some of my biggest awards include winning the Barbering Category at the SA Hair and Beauty Awards and also scored first place title at the Barber Battle in Sydney in October, beating dozens of competitors with years more experience than I. I love barbering because I really get a kick out of people looking good, and to be able to be apart of that. Making people feel good about themselves is the part I enjoy so much. If I take pride in the work I do for my clients, then that work becomes my own unique calling card – I won’t let a customer walk out of the store unless I would be happy to have their cut. Whilst still being relatively new in the industry, I’m only a third year apprenticeship, I have really grown to enjoy the industry/business element of barbering. Going to competitions and events where I get to meet some of the biggest veterans

28 Barber Shop Year 6 Issue 2


in the business – It not only shows me what is possible as a barber but also drives my creativity and enthusiasm to the next level, I it challenges me to continue to improve. I was really looking forward to the recent trip to the US that Barber Boys owner Don de Sancti and myself shared together. Barbering in the US is another complete game in itself – the prestige and traditions that exist in the US are mind-blowing; and the level of expertise and barbering is out of this world. Travelling to the U.S for the CT Barber Expo was by far one of the greatest experiences of my life. Participating in an international competition, being educated by the worlds best barbers and learning new barbering techniques were amongst many highlights of the trip. During my time at the Expo, I was able to meet many of my idol barbers such as m.r.k the Barber, Rob the Original and MC Barber, just to name a few. It was also a privilege to be given the opportunity to work at Mikes Custom Cuts, where I was exposed to the way in which American barbershops operate. Overall, the trip

really opened my eyes to the talent and expertise of American barbers and being able to experience it all with the support and guidance of my boss, Don De Sanctis, made it a trip to remember. This trip has really made me realise how beneficial travelling is for exposure and for expanding my career opportunities. In the next 5 - 10 years I’d love to see how far I can get with a pair of scissors, and visit many more locations all around the world. My advice to aspiring barbers would be to dream big and work hard and if you have goals, do every you can to achieve them. In the words of my ultimate Idol, MC the barber; “Every champion was once a competitor who refused to quit”, anything is possible if you put in the time and effort.

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International Barbers On The Bill

Hair Expo 2017 Leen & Bertus Schorem

Josh Lamonocapic

Charlie Gray

Julius Cvesar

In an ode to the increasing popularity of barbering, Hair Expo Australia has announced a line-up of global barbering talent for its 2017 event, which will take place over the Queen’s Birthday long weekend (10-12 June) at the new International Convention Centre (ICC) Sydney in Darling Harbour. Joining the 2017 education bill are the Schorem Barbers from Rotterdam; Josh Lamonaca and Charlie Gray from the MENSPIRE team in the UK; and Julius Cvesar from Los Angeles. Some of the brands that barbers can expect to see at Hair Expo 2017 include Wahl, Mizutani, Reuzel, Excellent Edges, Andis, Layrite, Baxter of California, Burly Fellow, Truefitt & Hill, Mühle, Feather Razors & Blades, Dushi Australia, and Comfortel Furniture.

SCHOREM BARBERS, NETHERLANDS

Exemplifying the demand for classic barbering styles, the Schorem Barbers will come Down Under for a creative seminar at Hair Expo presented by Reuzel and Haircare Australia. The subjects of social media fanfare, the barbers are known to have queues lasting up to five hours outside their small Rotterdam barbershop, as men from around the world wait for a turn in one of their coveted barber chairs. At Hair Expo, they’ll be engaging the crowds in their endless jibber jabber about classic barbering, subcultures, and Reuzel, their men’s grooming line.

MENSPIRE, UK

Direct from the UK, team MENSPIRE will take to the Hair Expo stages to present The Elevation Barber Seminar, followed by a hands-on workshop for just 20 people. In their Look ‘n’ Learn seminar, team members Charlie Gray and Josh Lamonaca will showcase an on-trend short haircut, where attendees will be able to see their fading techniques; as well as a long length haircut with technical scissor work and sectioning patterns. Those wanting to get hands-on can also attend their afternoon workshop, where there will be an opportunity to practice the styles presented in the seminar. All workshop attendees will be given access to the Look ‘n’ Learn session as part of their workshop ticket – don’t miss this opportunity to train with these internationally renowned barbers.

JULIUS CVESAR, USA

Californian barber Julius Cvesar will also be on the Look ‘n’ Learn stage at Hair Expo to teach attendees all about the differences between barbering tools and their application to achieving the style your client wants. Julius travels the world 30 Barber Shop Year 6 Issue 2

educating his peers as a member of the Layrite Band of Barbers, and this special session at Hair Expo marks his first Australian appearance, proudly sponsored by Layrite and Barber Brands International.

LIVE COMPETITIONS

To add to the excitement, Hair Expo and the Hair and Beauty Industry Association (HBIA) will also host the final of the Australia’s Live Hair Challenge competition at Hair Expo, where the winners of the Melbourne and Sydney heats will battle it out for the national title. The Men’s Open Cutting Competition category (Open to Qualified Hairdressers, Apprentices & Students) will take place at the Sydney heats, to be held at the Hair Expo Awards finalists’ announcement, 1 May at the ICC Sydney. Last but not least, the most prestigious men’s hair title will be crowned – the 2017 Schwarzkopf Professional Hair Expo Men’s Hairdresser of the Year – at the Schwarzkopf Professional Hair Expo Awards Gala on Monday 12 June.

All tickets available at www.hairexpoaustralia.com


(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia


BARBERING TO TAKE CENTRE STAGE AT BRISBANE EXPO The excitement within the barbering industry is building as we approach the lead up to the 3rd annual Brisbane Hair and Beauty Expo to be staged at the award-winning Brisbane Convention and Exhibition Centre on 30th and 31st July.

Some of Queensland’s biggest names in the barbering business will be in attendance at the event – either on the ever-popular Barbershop Stage or as part of the Expo’s Extended Education Program. Following on from its amazing success of last year, the Barbershop Stage will be allocated significantly more space at this year’s event. One of the highlights will be American Crew All Stars’ Lino D’Adderio, of King Louis IX, and Mark Rabone, of Esquire Male Grooming (Esq), who will return to share some of their valuable tips and tricks from a lifetime of international barbering. In addition, an exciting array of South East Queensland’s top barbers will showcase their skills right across the two days. For those barbers who want to take their craft to the next level, the American Crew All Star boys will be running an Extended Education session – MMG – Master of Men’s Grooming, on Sunday of the Expo. Attendees will have the chance to take their barbering skillset to a new level using progressive techniques on classic shapes. This ‘look & learn’ event will give you an insight into the American Crew method of mens grooming and is not to be missed. Also part of the Extended Education Program will be Jimmy O’Brien – The guy behind the brand Jimmy Rods. Not seeing the value in staying on in school when he clearly knew what he wanted to do, he was offered an apprenticeship and

grabbed the opportunity. Fast forward 12 years and you can see the results of his self-belief and hardworking ethics — 13 barbershops, a team of talented barbers and a name that is beginning to become synonymous with style and swag. Add to that, he has inspired a loyalty in customers that is rarely seen today. Jimmy will be joined by Francesca Webster (Brazilian Beauty) and Jaye Edwards (Edwards and Co.) and will present on ‘Are You Ready To Build a Salon Empire?’ In this session you will learn what it takes to expand your business from one salon to multiple sites. What a great opportunity to learn from the best in the business. The newly launched Sunshine Pro Series Hair Competition will also provide barbers with the opportunity to test their skills and flair against their peers. One of the 11 categories will be Traditional Barbering (Open). With some great prizes and trophy on offer, this live competition will take place right on the Expo floor – totally action packed. So as you can see July’s Brisbane Hair and Beauty Expo will be THE place to be for barbers! Can you really afford not to be there?

Tickets are now on sale for the Expo at www.brisbanehairandbeautyexpo.com.au See you there! 32 Barber Shop Year 6 Issue 2


3 0 & 3 1 J U LY 2 0 1 7

ON SALE NOW

DEDICATED BARBERING AND MEN’S CUTTING HIGHLIGHTS AT THE EXPO WILL INCLUDE: • Education seminars presented by American Crew All Star Team with Lino D’Adderio & Mark Rabone, Jimmy O’Brien, and Papas + Pace • The Barbershop featuring “jam” sessions with some serious industry movers and shakers.

NEW IN 2017

• Hair Competitions (Limited Spots Available) • Men’s Cutting Senior / Apprentice • Traditional Barbering Open

Entry Tickets, Competition Entries and Extended Education Program bookings are available at: www.brisbanehairandbeautyexpo.com.au


Analyse This!

The Analyse Barbering Workshop is an in-depth, 4-hour workshop that will showcase modern and traditional barbering techniques involving fading, styling, hair art, customer service, social media marketing and more.

DIEGO

ELIZAR

RARAS

@juliuscaesar

JULIUS

CVESA

R

@diego_djdgaf

34 Barber Shop Year 6 Issue 2


@lance_topshelfbarber

LANCE

Demonstrations by Julius Cvesar (Los Angeles), Diego Elizarras (Los Angeles) and Lance Liufau (Brisbane), this will be a collaboration not to be missed. With inspiring stories and experiences that will be sure to motivate, no matter what level you are in, this is an event not to be missed.

DIEGO ELIZARRARAS

Diego Elizarraras aka Diego_DjDgaf is the owner of House Of Fade, which is a Los Angeles based barbershop, which is well known across the country and also across the world. Because of Diego’s hard work and efforts in promoting not only his own profile but also the profile of his barbershop, they have both become recognised names within the industry. Having entered and won many awards, from various barbering competitions, Diego now focus’ a lot of his energy, on sharing his knowledge and gifts with others in the industry. One of Diego’s most recognised achievements was won on America’s national TV show Cedric’s Barber Battle hosted by none other than Cedric The Entertainer. Diego went head to head with some of the USA’s finest barbers and came out on top for his particular episode. Diego is an ambassador for a number of brands such and Pacino Signature Line and Motiv Pro, he also travels to many different countries spreading his knowledge to the masses alongside some of the barbering industries most talented barber’s. Making Australia his upcoming destination in June 2017 Diego will be blessing our shores with his positive outlook and his words of inspiration to help motivate those that have yet to ignite the fire within or find the love for what we do as barbers. He will also be showcasing his techniques, tips and tricks that he uses in the daily environment of the barbershop. Follow Diego Elizarraras on Instagram: @diego_djdgaf

LIUFAU

JULIUS CVESAR

Julius Tanedo aka Julius Cvesar, is a Bay Area Californian native who now resides in the big City of Los Angeles. Julius is not your average barber by any means; he is a trendsetter to say the least. Working with some of the most elite brands within the barbering industry such as LayRite, Wahl Professional and Mizutani, Julius has also collaborated with some of the fashion industries most well known brands, his most recent photo shoot with the Jordan Brand (Michael Jordan that is). With many tattoos and a wide range of styles, he has his own uniqueness about him that really sets him apart from others. Julius has also mastered the art of social media and has utilised that to his full advantage. With energy levels that shoot through the roof, Julius also loves to educate others and showcase what he does best which is being a barber/stylists. Having kept up with today’s styles and trends Julius offers a fine blend of traditional and modern style of barbering, while doing it in the most fashionable way. Julius is also passionate about motivating and inspiring fellow barbers to reach for their dreams and to not give up, which he shares with his own experiences. He has also travelled internationally as an educator touching down in many different continents and his next stop will be Australia in June 2017 Follow Julius Cvesar on Instagram: @juliuscaesar

LANCE LIUFAU

amounts of energy on creating masterpieces. Because of Lance’s unique interpretation on barbering, his work has become recognised within the industry and has aligned him with companies such as Wahl Australia, iCandy Scissors Australia, HairBiz Forum, Hair Expo and various product companies. As of about 4 years ago, Lance decided that it was time to share his talents with others and that he was not blessed with these gifts to keep to himself, and has found a new passion for helping fellow barbers/hairdressers up skill and add value to their lives. He now teaches workshops around the country, at the same is the co-owner of The Loft Barbershop in Brisbane where he spends majority of his week. Lance hopes to not only help grow the barbering industry in the Southern Hemisphere but also strives to make it known to the world that barbers of the Southern Hemisphere are recognised for the great work that they produce. If you would like to view more on Lance Liufau feel free to follow him on Instagram. Instagram: @lance_topshelfbarber

ANALYSE BARBERING WORKSHOP JUNE 18TH 2017 MANTRA HOTEL, SOUTHBANK, BRISBANE 9:30AM-1:30PM

Lance Liufau aka TopShelf Barber was born and bred in West Auckland, New Zealand. But now resides in Brisbane, Australia and has done so for the last 13 years, where he picked up the clippers for the first time and has never looked back since.

INCLUDES LIGHT REFRESHMENTS.

With Lance’s passion for the arts, he has been able to combine this with barbering and has focused endless

To purchase your tickets, visit the website and search for Analyse www.eventbrite.com.au

35 Barber Shop Year 6 Issue 2

TICKET PRICE: $194.32, ARRIVE AT 9AM FOR A 9:30AM START.


Asuka Aoki Hair - Asuka Aoki | Photography - Shift Creative Make-up - Lexi Thomson | Styling - Luke Meakins

Hair Expo Australia: 10-12 June 2017 ICC SYDNEY, DARLING HARBOUR

www.hairexpoaustralia.com www.hairexpoawards.com


Finalists Announced for Schwarzkopf Professional Hair Expo

Mens Hairdresser/Barber of the Year

Joe Ribera Hair - Joe Ribera Photography - Simon Everiss Make Up - Alex Grbas

A judging panel of 12 international and 12 local judges, consisting of prominent hair and fashion icons from across the industry, anonymously assessed the photographic collection entries across 14 creative categories for the 2017 Schwarzkopf Professional Hair Expo Awards. The category of Mens Hairdresser/Barber of the Year was extremely competitive and all finalists will now submit their written submissions with the overall winner being announced at the Hair Expo Gala awards night on June 12th at the ICC, Darling Harbour, Sydney. www.hairexpoaustralia.com.au


Finalists Announced for Schwarzkopf Professional Hair Expo

Mens Hairdresser/Barber of the Year

Jules Tognini Hair - Jules Tognini Photographer - Adam Finich Make up - Tracey Tognini Stylist - Sarah Birchley

Hair Expo Australia: 10-12 June 2017 ICC SYDNEY, DARLING HARBOUR

www.hairexpoaustralia.com www.hairexpoawards.com


Kaleb Pritchard Hair - Kaleb Pritchard Photographer - Jock Robson Makeup - Nicole Gordon

A judging panel of 12 international and 12 local judges, consisting of prominent hair and fashion icons from across the industry, anonymously assessed the photographic collection entries across 14 creative categories for the 2017 Schwarzkopf Professional Hair Expo Awards. The category of Mens Hairdresser/Barber of the Year was extremely competitive and all finalists will now submit their written submissions with the overall winner being announced at the Hair Expo Gala awards night on June 12th at the ICC, Darling Harbour, Sydney. www.hairexpoaustralia.com.au


Melissa McAuley Hair - Melissa McAuley Photographer: Victor Low Make up: Felicia Yong Styling: Jessica Chan

Hair Expo Australia: 10-12 June 2017 ICC SYDNEY, DARLING HARBOUR

www.hairexpoaustralia.com www.hairexpoawards.com


Finalists Announced for Schwarzkopf Professional Hair Expo

Mens Hairdresser/Barber of the Year

Michael Johnson Hair - Michael Johnson | Photographer: Winston Ang & Victor Low Make up - Lydia Reid & Shannon Key | Styling - Paris Donnelly & Jessica Chan A judging panel of 12 international and 12 local judges, consisting of prominent hair and fashion icons from across the industry, anonymously assessed the photographic collection entries across 14 creative categories for the 2017 Schwarzkopf Professional Hair Expo Awards. The category of Mens Hairdresser/Barber of the Year was extremely competitive and all finalists will now submit their written submissions with the overall winner being announced at the Hair Expo Gala awards night on June 12th at the ICC, Darling Harbour, Sydney. www.hairexpoaustralia.com.au


Uros Mikic Hair - Uros Mikic Photographer: Andrew O’Toole Make up: Kylie O’Toole Styling: Vas Aravantis Finalists Announced for Schwarzkopf Professional Hair Expo

Mens Hairdresser/Barber of the Year Hair Expo Australia: 10-12 June 2017 ICC SYDNEY, DARLING HARBOUR

www.hairexpoaustralia.com www.hairexpoawards.com


10 - 12 JUNE 2017

HAIR: FR ANK APOSTOLOPOULOS

PHOTOGR APHER: ANDREW O’TOOLE

MAKE UP: K YLIE O’TOOLE

ICC SYDNEY, DARLING HARBOUR

R E T U R N I N G

DARLING I N

T O

HARBOUR 2 0 1 7

T I C K E TS O N S A L E N O W AT W W W. H A I R E X P OA U ST R A L I A . C O M


PSYCHEDELIC SOLDIERS

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ROSS CHARLES OF ROSS CHARLES HAIRDRESSING

45 Barber Shop Year 6 Issue 2


PSYCHEDELIC SOLDIERS

46 Barber Shop Year 6 Issue 2


HAIR: ROSS CHARLES OF ROSS CHARLES HAIRDRESSING PHOTOGRAPHY: DAVID CHARLES PHOTOGRAPHY

47 Barber Shop Year 6 Issue 2


Blueprint for Grooming Success Is it time for a sartorial overhaul? Then save some enthusiasm for switching gears on your grooming routine – after all, it’s a much simpler way of enhancing your appearance than hours spent curling barbells and cycling carbs!

That is, of course, provided you ignore all the marketeers’ noise, demanding you become your best self in an effort to shift a face cream chock full of ingredients that sound like sci-fi characters. Ditch the nonsense and get back to basics with this, our blueprint for grooming success in 2017.

1. LEARN TO WASH YOUR FACE

A fat bar of Coal Tar might seem like the only legitimate way for a real man to clean his face, but – and we hate to break it to you – your dad was wrong. Most bar soaps strip your skin of the oil it naturally produces, leaving it flaky and feeling like sandpaper. To remove surface dirt but retain moisture, use a large pea-sized amount of mild gel or foaming face wash. Do this twice a day, in the morning and at night, before drying your face with a towel and moisturising. Bonus point: Use running water to lather your face wash (using a wash basin full of water only leads to splashing grime and product residue back onto your skin) and rely on your clean fingers (rather than the germ-breeding ground that is a wash cloth) to do the dirty work.

2. MOISTURISE YOUR FACE

Still think moisturising is embarrassingly metro? Then brace yourself for a face more lined than Mick Jagger’s because, unlike the Stones, time really isn’t on your side on this one. Moisturising your skin is essential to keep it looking and feeling smooth, supple and healthy.

To moisturise properly, always wash your face first (see above), and then use a generous fingertip-sized dollop and dot around your face and neck before rubbing in gently but thoroughly. More importantly, find the moisturiser that’s right for you: sensitive skin types will want to steer clear of any potential irritants like alcohol, fragrances and colours, while oilier skin types can benefit from ingredients such as salicylic acid.

3. AND YOUR BODY

Unless you’re bionic, the skin on your body needs moisture just as much as your face. In fact, many areas, especially the knees, calves and elbows, need a great deal more as they have considerably fewer oil glands. Try applying a vitamin E-rich moisturiser after you shower. And don’t skimp – this isn’t as quick a paint job as moisturising your face.

4. STOP SOAKING UP THE SUN

While the winter months might not be overly sunny, UVA (longwave) rays can still pose a threat to your skin. Although less intense than UVB (shortwave) rays, UVAs penetrate the skin more deeply, often causing photoaging (i.e. the wrinkling of skin) and the development of skin cancers. That isn’t cause to go full Edward Cullen and avoid the outdoors altogether though – your skin relies on the sun to produce calcium-absorbing, bone-strengthening Vitamin D. So, rather than shun sunlight, put the brakes on photoaging and protect your skin using a SPF. While a traditional SPF cream works, a SPF15 or SPF30 daily 48 Barber Shop Year 6 Issue 2

moisturiser makes guarding your skin even less of a hassle.

5. FLOSS

Yes, it’s about as fun as finding yourself at a free bar when doing Dry January, but it’s also essential for your oral health. Often overlooked, daily (or better yet, twice daily) flossing removes food and plaque trapped between your teeth where your toothbrush – no matter how deftly you handle yours – simply can’t reach. Not only will your breath be fresher, but you’ll give gum disease-causing bacteria the boot too.

6. CARE FOR YOUR FACIAL HAIR

There’s never been a better time to reform your facial fuzz. Whether you’re going shorter, longer, or even giving sideburns a whirl, remember that hair on your face needs TLC, too. Prefer a clean shave? Then start shaving with, rather than against, the grain. Although shaving against the grain might seem like it makes perfect sense when looking to achieve the smoothest possible finish, it actually roughly pulls the hair up and away from the face, resulting in the increased likelihood of nicks and ingrown hairs. Not a good look. Currently cultivating a beard? Use a facial scrub twice weekly over your entire growth area to remove dead cells and flakes of skin, and release ingrown hairs. Similarly, washing your beard with a specialist shampoo every couple of days helps retain moisture, preventing flaking and dandruff, while a quality beard oil will keep it moist and smelling great throughout the day.


INSTANT FIRMING ANTI FATIGUE SHINE REDUCER

Anti ageing power from BIODROGA MEN, with instant firming action and all day shine control. www.biodroga.com.au


Generation X and the key to social media success BY ESTELLE OLIVERI

Millennials or Generation Y (23-36 year olds) always seem to be in focus when it comes to social media. With over 5.2 million Millennials in Australia, this generation certainly do have a firm grasp on digital media. This group prefers to do their research on businesses online to find what they can before initiating contact. They read reviews on multiple platforms and, generally speaking, would much rather have a conversation via a digital interface than talk to a person directly.

When considering your business’ appearance, information and interaction on social media, this group certainly are a great target audience to engage with. However, what about the other 10 million people aged between 37 – 71 who also require hairdressing/barbering services? Where do they fit in the scheme of things and how can you connect with them digitally? Not every salon/shop has only Generation Y clients. Understanding how to engage effectively with different generations on social media requires looking deeper into the way each generation responds to traditional and digital marketing.

BABY BOOMERS

“As a locationbased business, you have the luxury of asking existing clients to engage with your business digitally… and Generation X are the best advocates to help do this.”

Baby Boomers (aged between 53 – 73ish) respond well to traditional marketing. This group are more likely to respond to a brochure/flyer, radio, TV advertising, billboards and static imagery. In recent years Baby Boomers have adopted social media, enjoying the opportunity to reconnect with long lost friends from the past. They don’t really understand digital advertising - they see advertising as a disturbance to the newsfeed of images and communication with friends and are less likely to take up an offer presented via social media channels. At the same time, this group are very loyal to businesses they love and respond well to upsells.

GENERATION X - THE LOST GENERATION

Not many people talk about Generation X. This group have managed to slip through the fingers of marketing discussions as they form a hybrid between the Baby Boomers and Generation Y. Aged between 37-52, Generation X are also known as “the bridge”. This generation are receptive to flyers, radio, billboard and TV advertising, yet were also the first generation to attain a Hotmail account, enjoy Skype, purchase from eBay and surf the World Wide Web. Generation X are most likely to pick up a flyer from your salon/shop and follow your business on social media. Being aware that Generation X moves fluidly between traditional and digital marketing approaches provides us with 50 Barber Shop Year 6 Issue 2

insight on how to use social media to expand your business to ultimately reach Baby Boomers and fellow Generation X, and connect with Generation Y. As Facebook and Instagram algorithms change and impact on the number of people viewing your business and posts online, it is important to include a hybrid (combined) approach of traditional marketing and digital marketing to drive engagement online. As a location-based business, you have the luxury of asking existing clients to engage with your business digitally… and Generation X are the best advocates to help do this. Every time Generation X walks into your salon/shop and sits comfortably in your chair, this is a prime opportunity to provide them with a hand-held flyer with a promotional offer that prompts them to DO SOMETHING in a post on your social media page to redeem the offer. Two things happen when this approach is followed: 1. The promotional offer on the social media page receives engagement from Generation X, which boosts the reach and shows the post to a wider audience online, prompting Generation Y to join in and participate. 2. The hand-held flyer is shared with Baby Boomers and Generation X outside the salon/shop. If Baby Boomers are unsure of how to redeem the offer with the required call-to-action on social media, salon/shop staff are there to show them how during their appointment. This approach works, time and time again. It also produces MEASURABLE results. Try it for yourself! And if it’s all too hard, get professional help. It’s never too late to start growing your business digitally. Estelle Oliveri, formerly of Eternally Eve has rebranded with an exciting new name HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Contact her on 0498043064 or go to her Facebook Page @HairpinDigital to learn more. Hairpin Digital is aligned with Geoffrey Herberg Education.


HOW TO MANAGE YOUR TIME BETTER IN 7 SIMPLE STEPS BY JAY CHAPMAN

It’s the only commodity we can’t get back or get more of. Once it’s gone it’s gone. In my line of work as a business coach, I quite often experience the salon/shop owner and even the team give the old age excuse of “I don’t have time”. Time needs to be respected just as much as we do our money.

So why is it that some people seem to have more hours in the day than others? Most salon/shop owners spend 45+ hours working on and in their business, so, let’s look at the hard facts. The average Aussie sleeps 8 hours per night, 7 days a week, right? So that totals 56 hours; add the 45 hours working and that equals a total of 101 hours out of our week already! My question is ‘What are you doing with the other 67 hours in the week that you have left over? Yes, there’s some huge variables here; travel times, children, sport and extracurricular activities- I even have a client that spends 30 hours per week on dialysis and still manages to work full time and run a very successful business. I would like to share with you my advice on how to reclaim the time to have true balance.

1. A SOLID FOUNDATION:

Laying the foundation for positive time management isn’t just all work and no play. A healthy body and mind is where we need to start to get the best performance out of us. Setting out the right amount of time to get adequate sleep, maintain a healthy diet and exercise are crucial steps to make sure you set yourself up for success. Starting with a healthy lifestyle that is balanced both physically and emotionally is paramount.

2. WORKING ON AND IN THE BUSINESS:

In my experience the golden number that allows a salon/shop owner to achieve a quality life balance and headspace is a total of 28 hours total working on and in the business. That in my opinion in the MAXIMUM that a salon/shop owner with a team of 3+ on team should be working towards. Some of you are thinking ‘yeah right!’ But what I will tell you next is a starting point. Start by scheduling in at least 5 hours per week of working on your business, in business hours and you have to respect this time as much as you would if you were cutting hair or doing facials. Schedule tasks in your diary or even your salon/shop appointment book as appointments. It might read something like this: • 9 to 9:45 am stock count and ordering • 9:45 to 10:15 am social media planning • 10:15 to 10:45 am in-salon/shop marketing and promotions, etc The truth is that most salon/shop owners do not group their tasks together and it is very difficult to gather and maintain momentum when these tasks are scattered throughout the week in-between clients or resentfully executed on a Friday night after work. It does not work!

3. URGENT, IMPORTANT, NICE:

Every single business owner chooses what and when they are going to do 52 Barber Shop Year 6 Issue 2

their day-to-day tasks with a different line of thinking. Most of this decision making is unconscious. I want to challenge you to bring your schedule to life by categorising your weekly task in the following categories: ‘urgent’, ‘important’ and ‘nice’. Urgent tasks can be seen as the nonnegotiable things that need to be scheduled at the same time, same place every week. For example, they may be things like wages, stock ordering, paying accounts etc. Without completing these tasks, the business (or your home life) simply cannot run. Important tasks are exactly that: important, however, if these tasks are not completed on that exact time and day the world will not fall apart and you might have a bit more room to move with these. Nice may be watering your lawn, date night, washing your car, walking your dog or going to gym. Whatever it is that you enjoy doing with your free time. Book it in the diary now as there is more chance this will become a reality.

4. DELEGATE LIKE A PRO:

I have published content on this topic before as it is something I am very passionate about, and good at too! It wasn’t always like this. I often thought that if you could win an award for hogging the ball, I would have a wall of accolades. A starting point is to keep a list of all


the tasks you complete for at least 2 weeks. The list might include, stock take, grocery shopping, cleaning the salon/shop etc. What is it that you can delegate to other team members to spread the load? And more importantly, why haven’t you done this already? It will take you time to write up systems to follow, but in the long run you will be much better off. Make the S.M.A.R.T.

tasks

you

delegate

S- SPECIFIC M- MEASURABLE A- ACHIEVABLE R- REALISTIC T- TIME FRAMED I often hear “it is quicker and easier to do it myself”, however this mindset will not change the situation you are in now. I challenge you to think bigger and past today to fix this problem for the last time. Where do you see yourself in 6 months’ time, once you have delegated those tasks evenly across your team? How much time would that free up for you?

5. PICTURE PERFECT:

They say a picture is worth a thousand words and this advice is going to save you a lot of time. Your team don’t wake up and think “what can I not do right to annoy the boss today?” They need direction and this tip will cut out so much work for you. If you like your front desk area to be left

certain way when they day is finished simply take a picture of how you would like it to look and place the picture inside the desk drawer. Simple! This isn’t just for reception either. My clients apply this concept for the colour room and how they want all the developers and tints to be put away and ordered. It saves so much time and frustration for you and your team. Take the guess work out of the simplest of tasks by taking a picture and showing your team how you want things done. They will appreciate it just as much as you do.

6. LEARN THE ART OF SAYING NO:

Saying no is harder for some than others. Firstly, don’t make up rubbish reasons why you have to say no in the first place. I love the saying that you have to have an excellent memory to be an exceptional liar, and it is very true! After you have weighed up in the first place if it is in your favour to say yes or no to an opportunity, be completely honest and reply with something such as the following “To be honest my plate is full at the moment, so I will have to say no. If I take anything else on, I won’t be able to do everything I need to do well” The person asking for your help will respect you for being honest and not making up some longwinded story. If you are not able to think on your feet and give an answer right away, 53 Barber Shop Year 6 Issue 2

buy some time by saying “Can I get back to you on that?” This will allow you some time to think clearly on the decision you are going to make so you don’t regret the outcome and miss opportunities.

7. DISCONNECT TO CONNECT:

We live in a very connected society. The average Aussie spends 12.5 hours per week on Facebook alone! Wow! In our pockets, we have devices that can access any information super-fast which can save us time, however a quick glance at our phones can soon turn into precious minutes and hours out of our day. Practice not answering the phone, emails texts or messages just because they pop up on your screen. When you say yes to instantly getting back to people right away, you say no to what you are working on right now. Instead, schedule a time in your day answer emails, texts and phone calls. As Jim Rohn Quotes -You can run the day, or the day runs you. Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at Jay@zingcoach.com.au, visit the website, find video tips on YouTube or read ZING leader Lisa Conway’s brand new book: Your Salon Team – the salon owner’s guide to finding, motivating and keeping great staff. www.zingcoach.com


BY LANCE LIUFAU

BLOG SPOT.

UNITY AMONGST BARBERS A barbershop is very rarely made up of just one person; there is usually a team of barbers. To make this team work everyone must be on the same page and their personalities must align with each other or there will be conflict. So if this were the case for a barbershop to work, would it not be the same for the barbering industry as a whole?

This is my question to all barbers, because what I have been witnessing lately has been appalling. Barbers talking badly about other barbers, slandering each others names on social media and hanging each others dirty laundry out to dry for the entire world to see. I know that there are always going to be differences between people and people won’t always see eye to eye, but to challenge people’s business’ on social media is just outright wrong. I feel that no one should be a victim of this, regardless of the situation. If there is an issue between 2 parties then a face to face meeting or a phone call should be the only way that these things are brought to light. This isn’t aimed at anyone in particular because this isn’t just something of recent times, in fact this has happened many times over the years, I have been a victim of this myself. But what I 54 Barber Shop Year 6 Issue 2

learnt from my own experience is that if you can’t pull someone aside and tell them exactly what is on your mind then maybe it should be left unsaid, because the affect that it will have by telling others and then putting it on social media platforms is bound to get out of hand as did my own situation. As a result I chose to ignore all negativity aimed at myself and just got on with it, and that was probably the best thing I could have done because it made me focus on what I had to do and made me realise that I have an obligation to make a positive impact on this industry that I love so much. We all have so much to offer as individuals; everyone is unique and has gifts that they have been blessed with. But imagine what could be done if we all came together as an industry, we could improve not only our own situations but we could improve the entire barbering industry for the future barbers that are yet to come. Just like anything there is always strength in numbers so I challenge all of our readers to try their best to be helpful to their fellow barbers. Share with one another in a way of knowledge and experience, if we do this, the industry will have no choice but rise up and become better for all. Keep the dream alive for yourselves and especially for others.


BLOG SPOT. FROM PAINTER TO BARBER BY LEE IN

Graduating from high school in 2012 I was unsure of what career path I wanted to take, the only real interest I had was Barbering. My first Barbering experience was from my cousin Bruce Sam aka ‘The Barber Bandit’. I grew to love getting clean haircuts which made me feel like a million bucks, the feeling I got from each haircut was priceless and I wanted to give that same feeling to others. For a year I bounced from one laboring job to another, and in the mix of things I was seeking a career in barbering which never transpired. The pressure of having full time employment and financial income forced me to put my plans on becoming a Barber aside. Therefore, I started a Painting and decorating apprenticeship, which I then continued with, for 3 years. Up until January 2017 I was an apprentice Painter and decorator. I was never satisfied with the path I had fallen into. I constantly found myself searching for the ‘right’ career not taking Barbering into consideration as I had brushed it aside. Instead it became more of a hobby, I would spend the majority of my time painting and my spare time practicing Barbering on willing friends and family. I figured my passion for it never ceased so my urge to become a Barber resurrected. After many months of reasoning, I decided I would withdraw from painting to fulfil my aspirations of becoming a Barber if I was given the opportunity. Even though the trades are worlds apart, the transitioning from construction site to barbershop was pretty comfortable. Being a relative and longtime client of Bruce ‘The Barber Bandit’ Sam, I was familiar with the Barber scene. If you were to compare the trades, there would be some similarities. It requires attention to detail. Also like painting, Barbering is an art and a finishing trade, cutting in straight paint lines is similar to trimming crisp straight edges of a hairline, 55 Barber Shop Year 6 Issue 2

refurbishing the old to make it look new like you were to give someone a makeover with a haircut or face shave. But as a painter I did not deal with customers. Instead I was disciplined by work ethic and resiliency which I apply to my work now as a Barber. Always giving 100%. Three years into my painting apprenticeship I was given an opportunity to become a full time barber at Clippy T’s Barbershop, I jumped on board and so far my experience as an apprentice Barber has been exciting, I have met and created relationships with people who inspire me to become great at what I do. I’m surrounded by a very talented and dedicated team of apprentices who strive to be great, senior barbers who are more than willing to help and also mentored by industry legends like Lance Liufau, Bruce Sam, Shella Thornton and Lorenzo Savea. Through this short journey I have met many people through different walks of life with their own unique story, each playing a role in mine. One thing I’ve learnt so far is that as a Barber you do more than just grooming. Your chair becomes a space where clients can feel welcome, where they can open up about how their day is or even on a personal level and share their more intimate life experiences. I remember one man in particular, he opened up about his wife battling cancer. There wasn’t much I could say to make matters better for him but what I could do was give him my best and attempt to endure a long and interesting conversation and free his mind while he was in my chair. To say the least, the responsibility of being a Barber is way more than just a haircut, the impact you can have on one as to how they look and feel can impact them in an extremely positive way. We as Barbers have a skill that we can carry with us no matter where we go. With that being said, I aspire to travel many parts of the world, equip those skills with me and share that passion with other Barbers in a foreign Barbershop. To pin point how big the future is for the Barbering industry would be near impossible, as it seems to get more and more popular as time goes by. The bigger it gets the bigger the window of opportunity and I’m grateful to be apart of it.


SNIPPITS NEW CONDOR BARBERS CHAIR BY COMFORTEL

Driven by the sleek curves of a well-designed motorbike, this barbers chair is for the journey man. Inspired by things that go fast, the design features a lean, nimble frame with fast red upholstery while the comfortable and supportive seat is firm and well supported. The adjustable height range is this barbers chair is perfect the tall and even short barber. Traditional styling is met with the highest grade of durability, finish and of course maximum comfort (nothing is more important). With a combination of matte and chrome finishing and white details, this barbers chair is a striking accent piece to any barbershop. • 360º (lockable) rotation • Reclining backrest • Adjustable, integrated, removable headrest • Upholstered padded armrests • Recline lever • Upholstered and padded footrest • Raised leg support • Lockable hydraulic lift

BARBERSHOP FINDS SUCCESS IN OUT-OF-THE-BOX IDEA

• Round white and chrome base See this barbers chair and the full range at Comfortel www.comfortel.com.au Showrooms Australia Wide & New Zealand

The children who visit one particular barbershop in Michigan, USA get more than just fresh cuts when they visit; if they want to, they can receive lessons in reading, in African-American history and in self-confidence.

For a year, the Fuller Cut barbershop in Ypsilanti, Michigan,USA, has been offering a Read to a Barber program. The deal is simple: The child reads to the barber and he gets $2 off his cut. The catch: He also has to explain what he’s read and answer some questions from the barber or his caretaker. “It really has taken off, better than expected,” said Fuller Cut owner Alex Fuller. “It’s hard to explain when you see these kids reading, learning about, you know, African-American heroes, and just seeing their faces light up - and I think the money’s a good incentive too.” Fuller, born and raised in Ypsilanti, has owned Fuller Cut since 2002. It was Ryan Griffin, another barber at the shop, who came to Fuller with the idea. Griffin said that he’d gotten inspired after reading about some barbers doing a similar program in Harlem, New York; Tampa, Florida; and Iowa. “The first thing that came to my head was, ‘That’s responsible!’ ... I just realised that was so responsible,” Griffin said. “That’s how a barbershop can become a pillar of the community.” He said the idea seemed like an easy task to pull off, so he brought it to Fuller, whose reaction was, “Let’s get some bookshelves!” 56 Barber Shop Year 6 Issue 2

“I went down to the thrift store, found two shelves, two shelves for $10 bucks, spraypainted them, you know. Got my wife involved. She was excited. She made some posters and the kids, it’s just been great,” Fuller said. Griffin said the first books came straight from his home. Keith Jason explained how his son, Joseph Jason, 7, had been coming to Fuller for about five or six months. “My wife and I are both very committed to education,” Jason said. “My wife is an elementary school teacher, by trade, and I work for the University of Michigan and so we just absolutely love the vision and what they’ve got going on here.” Jason said that although Joseph did not like to read a lot, at times, the program had helped nudge that desire along. “The incentive that the reading here provides and the friendly environment and the support that they get while they’re trying to read - and getting their hair cut at the same time - I think helps them enjoy the process a lot more,” Jason said. “I mean, my son has come a long way with his reading. ... When he tests at school, his scores are up.” Griffin said he hoped that other barbershops adopted the program. He said the program was not just about reading, but about teaching comprehension, building vocabulary and providing an environment for children to read without fear. “The objective is to have every kid in the city to have a book in their hand. ... We want kids to think it’s cool to read,” Griffin said. “Sometimes you have to do out-ofthe-box things to get kids to be productive. ... It’s going great.”


WAHL CORDLESS DETAILER

Your favorite barber trimmer has gone cordless! The Cordless Detailer features an adjustable T-Wide blade (38mm) to produce quicker and more precise cutting results. The multi position adjustable blade is capable of achieving anything from a soft trim to a hard line with a simple flick of the lever.

AN UPTURN IN THE COST OF A HAIRCUT

The lever adjustment (fine to zero overlap) along with the three attachments enables blending and tapering for high quality results and satisfied clients every time.

Men are paying more for a haircut and also happy to fork out more for a range of services, according to the latest Beautiful Britain report from Sally Salon Services.

Lithium Ion battery power ensures quick charging and a 60 minute run time on full charge.

Prices for men’s treatments are higher across the board than they were this time last year. This has pushed the cost of treatments closer to the peak prices witnessed back in 2012.

www.wahlpro.com.au

Men now account for one in five (23%) customers at salons, and 63% of salons (not mobile professionals) have seen an increase in male customers over the last year. When it comes to visit frequency, barbershop customers leave less time between haircuts compared with the industry average – from just 2.9 weeks for a clipper cut to 3.5 weeks for a wash, cut and finish. Barbers aren’t just offering shaves and haircuts. Many are offering additional services to their discerning male customers; 38% offer eyebrow shaping, 23% offer facials, 22% offer facial waxing and 20% even offer massage. May be worth looking at these trends if not already offering!

iCandy

tm

SCISSORS AUSTRALIA

ELITE SERIES www.icandyscissors.com.au

1300 790 450


SNIPPITS SPECIAL HEARTS AND MINDS

What do you do after a career in the military involving stints with the Australian Army and the Royal Marine Commandos? Danny Banford, 32, who was born and raised in Northern Ireland before coming to Australia with his wife Laura, struggled with that very question before having an epiphany in the middle of a tour of duty. “I was looking at leaving the military and I was looking at all the different avenues like surveillance, private bodyguarding and it just didn’t feel right,” he said. “I was cutting guys’ hair literally in the desert of Oman and from there it just spiralled into a passion. I was struggling, I didn’t know what to do, then I woke up one day with barbering on my mind. I didn’t tell anyone though because, you know, commandos don’t cut hair.” Mr Banford has recently taken over long-time barber Dave Daniel’s shop in the Toukley Mall , renaming it Hearts and Minds Barber. Having cut locals’ hair for almost 20 years Mr Daniel, 64, is looking for a reverse seachange and is heading to Gulgong, where he grew up, to be closer to family. He said hair styles had come and gone over the years but the most important thing was how he interacted with his clients. “I’ve been a barber since I was 16, nothing’s changed over the years, you find the haircuts come back to what they used to be anyway,” Mr Daniel said. “You just have to be friendly and treat people the way you want to be treated yourself, then you’re halfway there. After time they’re more of a friend than a customer. You get to know their life, at our age guys have lost their wives ... you nearly start bawling yourself, but they also share the good times with you too like getting married, having grand kids or great grandkids, you’re not just a barber to them.” Mr Banford has big plans for the business but wants to be respectful to Mr Daniel’s existing customers. “If I can be here half the time Dave has, I’ll be happy,” he said. “Hopefully I can win them over, not just respect cutting their hair but as men. I came to a decision this is what I wanted to do, but I didn’t want to work in a girlie atmosphere. I kind of fell upon a love for barbering not just the cutting and the styles but making guys feel good and providing a manly atmosphere. “I want to create a fun environment for men to hang out and create a bit of buzz in Toukley, the Central Coast and around this area.”

AN ANSWER FOR EVERY MAN

A specific ritual, slow and delicate or with simple gestures that become faster with practice, SHAVING accompanies us throughout life, from the first moment that the facial hair appears until it becomes a full beard. The Art of Shaving is a very personal world and for this reason and to satisfy individual needs, DEPOT have created a product for every preference. From pre-shave specifics including Skin Protecting Cream + Emollient Fluid to shave solutions that allow for cutting in or clean shaves- with or without brush.. To a crisp, refreshing Aftershave Lotion + ultra Hydrating Aftershave Balm. More then just providing a sophisticated haircare + hairstyling solution for today’s modern man, DEPOT also caters to each individuals unique shaving ritual. www.depotmaletools.com.au

100 _ HAIR CLEANSERS 200 _ HAIR TREATMENTS   300 _ HAIRSTYLING   400 _ SHAVE SPECIFICS   500 _ BEARD & MOUSTACH SPECIFICS

58 Barber Shop Year 6 Issue 2


Brisbane School of B A R B E R I N G

YOUR GATEWAY TO BARBERING Enrol now in the new Barber Qualification via Apprentice or Vocational Pathway. Certificate III in Barbering - SHB30516

Dual Qualification Skill Set Training Talk to the Brisbane School of Barbering today. 3229-2999

admin@brishair.com.au

www.brishair.com.au

Brisbane School of Barbering is a division of the Brisbane School of Hairdressing - RTO 32488


USE THE RIGHT TOOL, FOR THE RIGHT JOB, IN THE RIGHT WAY.

Barbershop Year 6 Issue 2  

BarberShop is a trade magazine specifically for mens barbers and mens hairdressers. Keeping up with trends and fashion as well as business a...

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