Page 1





Cutting the blade material [Cutting]

Cut the steel plate that suits the intended use of the scissors into the shape of the blades.

is hose OY! ALL we c ALT one B e O h T C II E ARIS RAM


From Development to Production Check out Leen and Bertus, the Schorem Barbers, as they make history with Mizutani Scissors. Designed with Barbers in Mind!

Firstly, holding design development meetings


Based on the intended use, we discuss and determine what type of scissors will be developed, including the handles and blades.


We wa nt the t han o adh ere dle sd esi gn!

Assembly, adjustment, and inspection


We then insert the screw and assemble the scissors. The balance is then adjusted, including the facing of the blades. For the ďŹ nal inspection, the scissors are actually used to cut a wig (26 items).


Creating an important gap between the blades

[Adjusting the gap] g? the thin lly ea rtant ! r is po Wow is Th st im mo

Then, a craftsman manually adjusts the gap between the blades on each pair of scissors based on experience. Finer tuning within several microns creates the best feel and cut.



Gap Side view of the blades

[Sharpening / Hollow grinding]

Welding the handles

Grinding the steel into a scissor shape

The handles are then welded to the blades.

We then manually grind the steel into the correct shape.



Drilling the hole for the screw A hole is then drilled to a precision of 1/100 mm.

Custom SCHOREM scissors are now complete!


[Drilling holes]

It s imp orta arm nt to tigh kee t ag p yo ains ur t yo ur b ody !

When broken down into more detail, a total of 200 steps are required to make a pair of these scissors. Many of the processes are manually done by craftsman.

ling! g fee uttin ! tac n a h ig s e !W les d Wow hand ry! The it a t Give

Heat-treating the steel to harden it [Heat treatment]

Sharpening the blades We take our time and use different whetstones to sharpen the blades. Hollowing the back of each blade is a critical step in making scissors. It requires a great deal of skill.

The steel is heated to a temperature of at least 1,000 C. This will harden the steel.

Polishing the scissors until they shine


The scissors are polished to a mirror finish.

They are so shiny!

Heat treatment We heat the steel to a temperature of at least 1,000 C to harden it.

Sub-zero treatment We then cool the steel to a temperature below ‒100 C in order to make the steel structure finer, more uniform, and stable.

Tempering Then, we heat the steel again, this time to a much lower temperature, to make the blades tough and strong.




12:02 PM

REUZEL SCHOREM MASTER STER EM MA SCHOR on! L E Z U ing so RE N, com IO IT D E BLACK SCHOREM specific preference Uses EXTRAMARISE II COBALT ALLOY, which realizes both a soft feel and long-lasting sharpness.

SCHOREM specific preference The ultimate custom SCHOREM handles fits to various cut styles.

SCHOREM specific preference The screw is flat on both sides and it doesn t get in the way.


M staff

full - scale 6.5 inch


U at MIZ

full - scale 6.0 inch

SCHOREM specific preference The finger rest perfectly supports the pinky finger.

With perfectly balanced handles and blades, these scissors feature stability and strength when cutting hair. Through collaboration with this shop, this design was created to suit SCHOREM s particular style of haircutting and allows the scissors to be easy to handle, sitting nicely in the hands. REUZEL SCHOREM MASTER


EXTRAMARISE® is a proprietary heat treatment ideally suited for haircutting scissors that was developed by MIZUTANI based on long years of accumulated data and experience. The same steel material can have totally different performance depending on the heat treatment used. Therefore, to maximize the special qualities of the rare metals (cobalt, molybdenum, vanadium, etc.) we’ve added to our products to the greatest extent possible, and achieve the ideal metal for scissors, (*hardening, tempering, sub-zero processing) and other complete temperature management procedures are essential. To bring out the distinct characteristics of materials, and manufacture a blade with the ultimate strength required for haircutting scissors, we at MIZUTANI have implemented our own proprietary heat treatment using the ideal temperature for scissors: EXTRAMARISE® processing.

Matsudo MOYO connection

Aoyama MOYO connection Showroom & Customize

Showroom & Factory

Mizutani Australia Showroom 4 Talavera Road Macquarie Park NSW 2113 Tot Aoyama Bldg.3F, 2-13-4 Kita-aoyama, Minato-ku, Tokyo 107-0061 Tel: (81)-3-6804-5932 (1 minutes’ walk from the Exit 3, Gaienmae Station) Open Mon.-Tue. 11:00 am to 7:00 pm. Wed.-Fri. 11:00 am to 6:00 pm.

+612 9813 3080 |


337 Matsuhidai, Matsudo, Chiba 270-2214 Tel: (81)-47-383-2620 Fax: (81)-47-383-3620 Open Mon.-Fri. 9:00 am to 6:00 pm









Mizutani Australia Showroom 4 Talavera Road Macquarie Park NSW 2113 | +612 9813 3080

To the ямБnish of SCHOREM MASTER


[3D]MEN 10 0% E N G I N E E R ED F OR M E N WI T H [ 3D ] CA R E E F FE C TS [ 1 ] Ac t iv a te s th e r o o t s [ 2 ] R e fr e s h e s th e s c a l p [ 3 ] S tr e n g t h e n s th e ha i r


Created by Barbers, Used by Gentlemen. Introducing the NEW Reuzel Clay Matte & Fiber Pomades.

Perfect for active men with shorter hair.

Perfect for short to medium length hair.

The Clay Matte Pomade

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Matte finish with a strong hold

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The Reuzel Clay Matte Pomade is best used to emphasize texture and separation. The sweat-proof formula creates a touchable, flexible hold with a matte finish that is perfect for manipulating hair into almost any style.

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CONTENTS ON THE COVER Schorem x Mizutani Designed By Barbers


12 Editors Letter 64-66 Snippits



14 From Builder to Barber 16-18 One for the Girls By Mel Love 24 The Power of Eight By Anthony Lolohea 36 Saving a Life By Joseph Faafetai Kolose Paiaaua 38-40 Staying True to Yourself By Wassim Baydoun 42 Through the Eyes of an Amateur By Tadhgh Stack 58 Believing in your Brand



20-22 Traditional Vibe at the Moustachery 26 Making a Difference 28 Biting the Bullet By Jaiden McKinless 30 Tang & Blades



34 The Barber Movement


44 How to Build Your Clientele


46-48 Top 10 Street Style Trends for 2017 50 Business Casual


52-53 Revival – Aiden Horwood 54-55 Notorious – Bill Tsiknaris 56-57 Suave – The Garage Barbershop


60 Roadtest - Wahl T–Wide Detailers By Bruce Sam 62 D-MAN

20 28

Mizutani Australia Showroom +612 9813 3080


Sold exclusively through salons Contact M&U Imports for full product details on (03) 9555 1533 | 662 South Rd, Moorabbin Victoria 3189 Australia



Linda Woodhead


Lance Liufau

editors letter



Kellie Woodhead


Jess Richmond


Lance Liufau Mel Love Anthony Lolohea Wassim Baydoun Tadhgh Stack Jayden McKinless Bruce Sam Joseph Faafetai Kolose Paiaaua


PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 F: 07 5580 5166


Australia Post - Print Post 100005498


PUBLISHED BY mocha publishing


HAIR BIZ, Beauty Biz, Australain Image & Barber Shop

Barber Shop is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Barber Shop does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Barber Shop are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2016 mocha publishing All rights reserved.

As we approach the last month of the year, I can’t help but look back and be grateful for so much. The barbering industry has had a surge in barbershops opening, education and the presence of barbers at all major expos and events. For this I am proud to say that I am apart of such a fast growing trade. We at Barbershop Magazine are excited to bring you the last issue of the year with some exciting pieces from barbers of all walks of life. You will feel emotions of all different kinds, as you read through articles of strength, determination, sadness, passion and many more moving moments. But I won’t get into full detail and ruin anything for you. Lol. As you read through these stories, those who have built a business and followed their passions will inspire you. Those that have just recently started their journey in barbering will give their perspective. Barbers that have faced major adversity and emotional challenges will move you. As barbers we band together because of what we have in common which is hair, but as human beings we also see the positive vibrations that we bring as barbers, even as little as a compliment about someone’s appearance or the confidence that we give our clients when we perform a good service. With Christmas just around the corner, lets try and keep that positive vibe going as it quickly draws near. In fact lets try and go one step further and perform as many random acts of kindness within our barbershops and our clients. This will only set you up for a great start to the New Year, I know for a fact that 2017 will bring great things for the barbering industry. So as a whole lets continue to work together in helping that rapid growth develop. I wish you all a happy holiday season, please be safe and don’t forget to have loads of fun

Lance Liufau Lance Liufau, Editor


14 Barber Shop Year 5 Issue 3

A lot has changed for PRINCE STREET BARBER Nathan Thompson, over the last 10 months! Born in Sydney and raised in Grafton, Nath and his wife Tahlia, along with his two beautiful kids, Laurie (3) and Tilly (15mths), have had their lives as a family take on a whole new direction...and fast! You see, up until February this year, this guy was a builder... Yes you read that correctly, Nath was a Chippy! But to see him in action on the tools full time at PRINCE STREET BARBERS you would think he had been cutting hair all his life. Building and Barbering you could say are worlds apart, but for Nath the structure he learnt as a builder has made the transition into barbering a simple one, it’s all about angles, balance and building a shape that is pleasing to the eye and suited to the client....... that and a whole lot of education about hair itself, which Nathan gets from family friend, mentor and boss Kerrie (Kez) DiMattia from DiMattia & Co and heaps of external education from industry legends like Lance Liufau and industry events such as Hair Expo and Brisbane Hair Expo. Funnily enough it all started over a few beers one Christmas, Nath who had been a model for Kez for a barbering workshop joked that he could see himself becoming a Barber, he loved the whole culture of the traditional gent and old school atmosphere of a Barbershop. Nathan may have been joking at that point, but the seed had been planted and with the building industry being a little less secure these days than it used to be especially in a rural town, maybe a change of direction was not such a crazy idea. “Kez showed real faith in my ability to learn a completely new trade and to be honest I was ready for something new. She started working with me on the tools after work and Saturday afternoons to start with, whilst I was still on the job as a builder, until we both new this wasn’t just a passing faze. Kez can often be overheard telling people that she reckons I was a Barber in a previous life as I have picked it up that quickly. Maybe that would explain my crazy obsession with old school barbering equipment and my new-found passion for a killer short back and sides!”

“My family and friends have also been incredible, all have inspired and supported me to take the leap of faith and walk away from all that I knew as a builder and start back at the beginning as an apprentice Barber. I am very grateful to each and every one of them, especially my wife Tahlia who has also had to make quite a few adjustments for our family to fit in and around my new schedule as you can imagine the hours and lifestyle of that of a Barber are very different to that of a builder.” “I started doing my certificate of attainment at Grafton TAFE to begin with and as soon as the Cert 3 in Barbering became a reality I signed on the dotted line. At this point Kerrie was also in the process of doing a whole new fit out and re-branding of her salon and it was the perfect opportunity to incorporate a separate area for a very cool new Barbershop.” PRINCE STREET BARBERS was then established! An authentic space, with cool old school hand painted art on the walls and vintage cinema seats as the waiting chairs that were part of Grafton’s heritage Saraton Cinema before their refit a few years ago. Nath is the main Barber on board at this point but has the back up of Kerrie’s rad young apprentice Rueben or Scoobs as he is affectionately known who grabs any chance he can to jump in and do what he loves in the Barbershop which is also fast becoming his specialty! Between them they are reviving the art of grooming for the local lads! And Nath’s advice?...”If you are looking for a cool new career change… go for it, if you want something then chase it, work hard, aim high and don’t let doubt cripple you. To be honest I’ve never looked back! I am doing what I love, and I am living the dream and the coolest thing about it all is that my son Laurie tells anyone who will listen now ‘my dad does Barber stuff and I want to be like him!’

15 Barber Shop Year 5 Issue 3

One for the Girls BY MEL LOVE

My first introduction to the hairdressing industry was when I was 8 years old and my mum studied full-time at Brisbane School of Hairdressing. Fast forward 4 years and we had moved back to Cairns and my mum had opened her first hair salon. I was a tea and tidy and got my first experience in the salon working for her. From 12 my mum started to colour my hair crazy colours, my personality was born and from that moment I knew I wanted to have a creative career.

At 19 I went to Hairdressing College, but college and I did not agree. Fast-forward to 25 years old and I finally decided to do my hairdressing apprenticeship, better late than never right? I knew I was going to be a barber eventually as I loved everything oldskool. I loved classic cars and the rockabilly lifestyle and barbering was just another part of that. But back in the day it wasn’t as available and nowhere near as big as what it is today. I studied my barbering subjects through my apprenticeship and my love for barbering was born. From the clipper work to the cutthroat shaves, short creative cutting was for me. There’s something about making a man feel a million bucks just by giving him a haircut and a shave. I loved it. My boss at the time, Nadine, started to teach me barbering techniques and fading and it was a whole new world to me, I completed my apprenticeship and it was time to push my cutting skills. When Rokstar Salon sold, Brodie-Lee (the new owner) got me my own barber chair. It was amazing. I had my own little barber corner and that’s when I knew I wanted to do it fulltime. I stayed on and managed the salon for another year and a half but after I went to the USA, visited some barbershops and fell in love, I came back and resigned. This is where I started to learn of the troubles females would have getting into barbering. I tried to apply at barbershops but I kept getting “we have no jobs available” when I knew they did but they just didn’t want a girl working in their shop. It made me so angry. Is this what it was going to be like for females forever? I knew from experience of going with my boyfriend to get haircuts in US barbershops that girls weren’t allowed in the barbershop and I accepted that but I didn’t know it would be hard for me to become a barber as well! I know it is a very male driven world and barbershops are boys clubs but can’t I be a boy too? I’m not a girly girl, all my best

mates are boys, I have the mouth of a sailor and I just want to fit in! I finally found a barbershop willing to take me on. I worked there for 6 months and learnt every new skill I possibly could. Forgetting everything hairdressing and swapping over to barbering was a skill in itself. I learnt how to cutthroat shave all over again, fade properly, razor fade, cut in part-lines, do line-ups and point sideburns and it was amazing. I was pumping out awesome haircuts but I wanted more. I was too independent. After learning of the struggles a female barber would have in a male driven industry and discussing this with my boyfriend and partner in crime Allister, we decided to open our own barbershop. I felt like I had to do this. To stand up for females in a male world. To dominate and show girls everywhere that they can be what they want and it’s up to you to decide what you want and to go out and get it. I am very lucky that my boyfriend Allister had a successful commercial flooring business, Royal Crown & Co, and so we decided to go ahead with it. A massive risk, as I wasn’t sure how it would go with a female owner as the main barber. Everything fell into place though. We got a shop in the heart of Fortitude Valley on Brunswick Street; we demolished the old empty shop and started from scratch. Working fulltime and building a shop ourselves was the hardest thing we’ve ever done but it paid off. A month later Crown & Co Barbers was born and we had the raddest Kustom Kulture barbershop with a coffee bar called Cutthroat Coffee. Everything in our shop was oldskool. Barber chairs from the 40’s and 50’s, a tiki bar with a gold metal flake La Marzocco coffee machine, Tiki’s and skulls everywhere, tool trolleys as benches, hot-rod style lowbrow artwork, bamboo lounges and all in all, a very unique shop to Brisbane. I put my first barber on, whose name is Matt. He had recently completed the Brisbane School of Hairdressing Barber Course and I took him on as cont’d on page 18

17 Barber Shop Year 5 Issue 4

cont’d from page 17 an apprentice. Training him up to be an amazing barber. He completed his apprenticeship and just moved to London to do barbering over there. I’m so proud of him. I had a friend Evan who was a barber help me out for a few weeks and I learnt a lot off him while he was there. I felt confident and from the start we boomed. I thought men wouldn’t want to come in and see me for a haircut cause a barber should be a man but that wasn’t the case. I had clients coming back every 2 and 3 weeks to see me for a haircut. It felt good. And I still have the same loyal clients 2 years later coming back. It’s been a wild 2 years and we now have 5 barbers on in total. 3 girls and 2 boys. After speaking to many clients over the years, it turns out that ex-hairdressers make excellent barbers. We know how to cut different to barbers, which means we can confidently cover all aspects of cutting. I am aware that a lot of barbershops are all girls and some are all boys but a good mix is the key. And I am aware that men still do want to see boy barbers in the shop so I always make sure to have a good combo on every shift. I still do encounter problems though with having girls on. My male barber was on lunch and so on this particular day there were 3 girls working together and a male client came in and obnoxiously said “Where’s all the boy barbers at?” It’s annoying. Why can’t it just be a barbershop with barbers on? We have all sorts of clients coming through this barbershop and if they want to see a male barber then they can wait, or

if they want to see a girl barber they can wait for her. Anything goes in this barbershop. We have the loudest biggest conversations sometimes and sometimes we have D&M’s with our clients. No matter who you get to cut your hair in here, we all care about the quality of haircuts and shaves. I have the best barber team on I’ve ever had and we all have amazing customer service. We treat you like the king you are. You get a beer included with your cut so as soon as you walk in you can relax in our lounges. The main thing I’ve learnt in all of this is to never stop teaching and learning. I’ve done quite a few barber courses over the years with Lance Liufau and The Schorem Barbers and I loved the Look ‘N’ Learns at Brisbane Hair Expo just to see what other barbers do (since I’m not allowed in their shops haha, Jokes). I’ll never stop going and watching and learning. I learn off my barbers I have here and I teach them all what I know. Instagram is amazing for looking at other barbers work, to see worldwide what the new styles are and the amazing skill level that some barbers have. As long as you are passionate and keep growing your skills and do amazing haircuts, then it doesn’t matter if you are a male barber or a female barber, in the end you are a Barber. Instagram: @mellilove.barberdoll Facebook: crownandcobarbers Website:

18 Barber Shop Year 5 Issue 4


M. 0412 266 957 E. W.


THE MOUSTACHERY With three Queensland locations in Bulimba, New Farm and Paddington and fifteen skilled barbers, the vibe of THE MOUSTACHERY barbershops is a traditional, vintage, 1800’s one.

“Cutting hair is easy, it’s the ins and outs, and things customers don’t see that are the real struggle.”

20 Barber Shop Year 5 Issue 4

Laid back and happy to share a whiskey or a beer with clients, owner Rob Harding is a well respected Barber with a passion for his craft. His long standing clients range from highschool guys to the older generations of gentlemen…And one of the greatest assets to The Moustachery shops is that they are dog friendly! For Rob, barbering is his passion, his art form. Everyday he gets the opportunity to talk to great genuine people, loving everything about the industry he is in; the clothes, the people, the music and the cuts. Rob and his barbers pull most of their inspiration from Europe. Instagram is their main channel. “I’m originally from England – so I watch what my friends are doing over there. Australia is never far behind.” With all of The Moustachery marketing being channelled through social media, such as Facebook and Instagram, word of mouth is key. “Cutting hair is easy”, says Rob, “it’s the ins and outs, and things customers don’t see that are the real struggle.” Rob believes there is an obvious difference between “barbers who own barbershops and business men who own barbershops”. His main goal will always be customer satisfaction. He is not interested in pushing products. “We are here and we are ready. We have good products on our shelves, if you want it we have it.” Having said that it’s important to have a great relationships with suppliers and Rob works closely with Barber Brands International. Barber Brands caters to Rob’s business. “They don’t push any one brand and there is minimal paper work. Ordering is just a quick phone call or email any time of day, which suits how cont’d on page 22 21 Barber Shop Year 5 Issue 4

cont’d from page 21

“The belief that anyone who can cut hair can run a barbershop is ridiculous. It is hard and takes a lot more than people think.”

my barbershops operate.” Says Rob. “David is a great guy. Just the other day I was completely out of my Layrite. I called up, put in my order and I got it by the next day.” ROB’S FAVOURITE PRODUCTS INCLUDE:-

Bluebeards Revenge Post Shave Balm: It is just the best post shave product available. Layrite Natural Matte Pomade: It’s bang on trend. It is exactly what it says on the pack. The Natural Matte pomade is great for the slightly longer, more relaxed styles that are in trending upwards right now. Everything is about texture – natural looks, full fringes, textured crops. Not being the biggest fan of recent changes to Barber Qualifications, Rob believes that while you can teach technique, barbering is ultimately an art form. And some things just can’t be taught. And when it comes to owning a shop Rob believes there is certainly more to it than meets the eye. “The belief that anyone who can cut hair can run a barbershop is ridiculous. It is hard and takes a lot more than people think.” Rob would also love to see changes to the competitive nature of the industry. “I think it is far more valuable to focus on your own shop and how you are adding worth to the industry. It is all about supporting and growing the Barber industry – helping each other out and working together.” And so what does the future hold for this passionate individual? “I just hope that The Moustachery continues to do what they do best – Giving clients awesome haircuts every day.” Rob is also crossing his fingers that 70’s fashion doesn’t make a comeback and men stop wanting their hair styled! Instagram @themoustacherybarbering Facebook TheMoustacheryBarbering

22 Barber Shop Year 5 Issue 4


24 Barber Shop Year 5 Issue 4

Tongan born kiwi raised in South Auckland, Otara, Anthony Lolohea aka AntsTheBarber is just 22 years old but has already been barbering for around 6 years and is the owner and head barber of Eight Brothers Barbershop.

In his family upbringing, Anthony’s parent’s expectations of him were to gain a higher education in terms of having a successful future. Trying to follow this path he fund it wasn’t for him. “It’s funny how things fall in to place though”, says Anthony. “One day I just picked the clippers up and I haven’t looked back since then!” From that very moment his passion for Barbering grew and he has taken every opportunity to challenge himself to be better. “From back yard cutting in Otara, to my very first job at my uncles Barbershop in Melbourne (Phresh Barbers), then becoming barbershop manager of the Gold Coast & Perth Culture Kings, to experiencing a mining town Barbershop at Notorious Cuts, W.A., I feel so grateful for the opportunities that have crossed my path and the barbers I have worked alongside.” he says. These opportunities have certainly given Anthony a valuable set of skills and helped him to achieve his dream of opening his very own Barbershop. “The barbers I have worked with have assisted me to refine my skills, not only in the industry and the business side, but life in general.” Located in Ballina, far North Coast Northern NSW, Eight Brothers Barbershop doors have been open for 8 months, and Anthony says he is still overwhelmed of how consistently busy the have been. Being one of eight brothers gave him the idea for the name of the shop, a powerful and relevant name in relation to his family and how they have inspired him along the way. We spoke to Anthony more about his journey so far.

What got things started for you in terms of owning your own shop? From working in cities where the barbering population is rapidly growing, to a small coastal country town where there are minimal skills and a lack of knowledge in the Barbering industry, I always had the intention of opening my own barbershop one-day. When my partner told me she was pregnant, this gave me the instant kick of realisation that this dream needed to become a reality and it wouldn’t just affect me, but my soon-to-be growing family. We moved to Ballina because it is my partner’s hometown. Without knowing the area, I had a lot of doubts in the move and if I would be just working for someone else again. It wasn’t until we actually moved, that I realised, this is where my niche market was and where my dream of becoming a business owner would begin. What ideas did you have to set you apart? From witnessing the shortage of Barbering expertise in the area, my aim for Eight Brothers Barbershop was to bring a new dynamic, trendy and family friendly barbershop to town. We are known for our fresh cuts, hair design work, hot towel cut throat shaves, contemporary vibes and exclusive styling products. We cater for both the old boys and young lads, alongside the alternate hair designs for women. With a fresh beverage, a game of pool and Foxtel sports, 8BB welcomes the brotherhood into the man cave; where ‘boys can be boys’. What’s it like being the boss? From day one, working as a oneman barbershop was challenging but rewarding. Since then, I now have two of my brothers working for

25 Barber Shop Year 5 Issue 4

me as apprentices and a young high school aged junior. I feel blessed to provide my brothers with a career that gives them longevity, where they can enjoy what they do and take pride in themselves. I love to see them all making a difference, while learning and delivering a service to make another individual feel good. What success have you enjoyed and what do you see in the future? In the short time we’ve been open, Eight Brothers Barbershop have been voted People’s Choice award winners in the 2016 Ballina and Hinterland Business Excellence Awards. With the support we have received from our local community, Eight Brothers also strive to give back to the community. So far we have sponsored local sporting teams including touch footy, indigenous rugby league, rugby union and rugby league teams, youth events and various fundraising events. Within the time that my barbershop has been open, I have had the privilege of becoming an ambassador for I-Candy Scissors Australia. I have completed extra-curricular TAFE studies by completing training and assessment certificate 4 as well as certificate of attainment and cert 3 in Barbering, with the intention of eventually become an educator and teacher. What do you enjoy most about being a Barber? From the day I picked up that first set of clippers to now and everything in between, all are my greatest achievements. I can look back and learn from the failures and move forward with the success. I can teach my son and any aspiring barbers the values of persisting through hard times. That is what I enjoy most about Barbering.

Making A Difference

Starting initially in hairdressing, then realising that his strength was in men’s cutting and styling Arthur Kantarias clearly made the right choice being in the industry now for over 32 years. With two shops in South Australia, Hair by Joe in Ridgehaven and Mario’s in the city of Adelaide, Arthur believes personal service and consistency to be the two key factors in running his successful business’. “Giving each customer the time to be heard,” says Arthur, “to listen and have a laugh while in the chair is so important.” Having completed work experience at Steve & George Hair Creations while he was still at school, Arthur thought being paid to talk all day was the perfect job for him. His father, however, was not as excited at the prospect of his son’s plans to leave school in Year 10 and become a hairdresser. We spoke to Arthur about his point of difference, staying up with the times and plans for the future BS: What do you love most about Barbering? AK: I love that we can encourage and offer our clients the opportunity to change – to challenge their comfort zones. There’s nothing better than seeing a mess of hair walk out with a smooth vintage style or even better, a man who lived the 1950’s going back to a rockabilly look. I enjoy being able to apply my knowledge and skills learnt over the past 32 years in the industry and the feeling of making a difference to someone’s day. Seeing your customers return time after time is so rewarding. Recently I’ve started doing a number of ‘pop up’ barber spots in pubs and at events. It’s a great way to introduce the next generation to visit to a barber, plus getting your hair cut while having a beer in the front bar is pretty cool too. 26 Barber Shop Year 5 Issue 4

BS: How do you keep up with new trends and skills? AK: I watch the trends out of Europe and the States closely. I’ve built a great relationship with barbers from around the world and love seeing what they’re doing with their clients. I’m also a social media junkie - Instagram is such a great visual medium. BS: How important is the relationship with your suppliers? AK: Vital. My suppliers are integral to my business. Being able to call on them for advice and recommendation of their products is important. BS: Who are your partner suppliers? AK: Some of my preferred suppliers are: American Barber, Universal Barbers Australia, Milkman, Falling Axe Beard Balms and iCandy Scissors Australia. BS: What do you like most about the American Barber products? AK: The American Barber range is a breath of fresh air to the shop. They are easy to use and their fragrance is masculine but not overpowering. As a product, I don’t find them sticky or leaving a residue. The Clay Styler is long wearing and a great everyday hold and I use the Deluxe Pomade to hold pomp’s and those classic rockabilly styles. BS: And finally, where do you see yourself in 5 years time? AK: I’d like to continue my work as product ambassador for a few of the products I work with and I’d also like to be working in education to inspire and motivate the next passionate barbers.

Biting the Bullet


Growing up I have always been hands on looking for an occupation where I could be myself and express my passion in my work. During my time as a yacht rigger I decided to go check out 1 on 1 Sports Barbershop where I was greeted by a small Cambodian man with a sick beard and a killer moustache (BRUCE LEEROY). He worked his magic and I was hooked by the amount of confidence and boost of self-esteem I received from something so simple as a hair cut.

“We are barbers who love our craft!� 28 Barber Shop Year 5 Issue 4

Each visit I made to the shop I noticed that these guys actually loved what they did and clearly enjoyed being at work. It wasn’t just their job it was there passion. After a lot of thinking I then decided I wanted to become a barber. I wanted to make people feel the same way I had felt after my first barber experience. I then reached out to my father in-law who was a barber at Maloney’s Barbershop in Auckland city for advice. He said, “Go for it it’s an amazing trade with endless opportunities”, so I bit the bullet and here I am today. In early 2015 I opened my first barbershop by the name of Cutthroat Barbershop in Tingalpa, Brisbane. It started as a one-man shop but soon turned into four, business was booming. I have 3 experienced loyal workers:Cooper - A barber who travelled Europe learning all aspects of traditional barbering, Afa - A bubbly Samoan with amazing talent who can brighten a shop on the darkest day Mike - Aa very experienced barber of 30+ years. I’ve put my heart and soul into this shop and I wouldn’t change a thing. It’s the best thing I could have possibly done for myself and my family.

“This industry comes with endless opportunities so grab it with both hands! 29 Barber Shop Year 5 Issue 4

Advice for barbers wanting to go into business for themselves? Going into business can be a big leap and can involve a lot of risks. A few major aspects I focused on when starting was location, foot traffic, exposure, promotion and business knowledge. There’s a lot more you need to know then just cutting itself. I would recommend anyone wanting to start their own shop, to go check out a first business seminar. It will really open your eyes and show you the whole picture. Just remember the only way to learn from your mistakes is to create them yourself it’s definitely a risk worth taking. Advice for young barbers wanting to join the industry? A small piece of advice I can offer the younger generation wanting to join our industry is to come in open minded and always be willing to listen and learn. You will never stop learning new styles and techniques. This industry comes with endless opportunities so grab it with both hands and make the most out of our trade. What sets us apart? Cutthroat Barbershop is a modern classic barbershop. We offer a variety of services catering to everyone. Cutthroat is a gentlemen’s shop where we are striving to bring the memories back with solely the clientele in mind. People pay for quality and Cutthroat is where you will get it. Above all we are barbers who love our craft providing a top notch service that will help me stay sharp.

Tang & Blades

Tang & Blade is the Barbershop at Ruby Spa located within the Surfers Paradise Marriott Resort & Spa. Brett Farmer, who was introduced to barbering at the age of 17 and has now been working in the barber industry for 11 years, runs it. His years of experience have allowed him to learn many different techniques, and he now specializes in traditional and modern haircuts as well as face shaving techniques. There is always something new to learn within the industry and Brett believes in the importance of educating yourself in many different styles and techniques to improve your style of cutting. In the past Brett has taught student apprentices and helped to set up the Certificate of Attainment in barbering which is now leading into a Certificate 3. Tang & Blade is tucked away within a spa environment, which has allowed Brett to cross paths in new industries such as managing a spa as well as the barbershop. “In an area that was once a female dominant zone, we are finding that more males are willing to accompany their partners to the spa as they have an opportunity to relax with a beer and to walk out with a new haircut and or face shave.” Says Brett. There are many advantages of having a barber located within a 5 star hotel such as the large variety of people from around the world that one has the pleasure of meeting. “Although some clients may only be at the resort for work, you still get to show them what the art of barbering can offer, be it a classic traditional cut with a taper or a modern blend to a high and tight fade.” Brett says. “The location could be considered a disadvantage as the barbering industry normally relies on word of mouth and walk-ins however we do have repeat clients who work in the hotel; this then creates the effect of word of mouth with new and current guests.” BRETT EXPLAINS A LITTLE ABOUT THE CHALLENGES HE HAS HAD:Advertising

This is required in order to build up the business, as there is not the same passing foot traffic that you would get within a shopping strip or Centre. Time allocation

Can also be a challenge in barbershops as there is usually a time limit as to how long you can spend on one haircut. I see this as a negative and a positive. Within the resort environment, I have the opportunity to take more time with each client as most of the clients are there for a short break from everyday life and may not return again for a few months/ years. There are also many advantages says Brett.“One of the main advantages that I have found of being the only barber is that I have been able to improve my cuts by taking the time to get to know my clients and learn about the different cultures that the world has to offer.” 30 Barber Shop Year 5 Issue 4

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The Barber Movement

As barbers we have a responsibility and obligation to our clients to give our absolute best, we must do all we can, to help our clients look and feel like a million bucks. In order to do that we continue to learn and evolve with the times, and as new trends and styles come into fashion.

To our loyal clientele we are the best at what we do, after all they return every two to three weeks and they pay us with their hard earned money for our services. But in a way of measuring ourselves and our skill sets against our fellow members of the industry, there hasn’t been too many events held in order to showcase your talents. On Sunday 11th of September 2016, an organised group of barbers who go by the name of The Barber Movement (TBM), from the Sydney region put together an amazing event, which gave barbers from around Australia the opportunity to unleash their talents, and showcase them to a conference room packed with fellow barbers and hairdressers, and also friends and family that were there to cheer them on. TBM consists of Max Laban, Charles Lomu and Ignatius Tevaga. Thirteen barbers in total were competing against each other in hopes to be crowned the First, Second or Third placed winner who received a great deal of prizes and recognition for their outstanding work. Being a male dominated industry I have to hand it to the one female barber (Samantha Jade) who entered and held her own against the other twelve male contestants. What set this event apart was not only the great organisation of it but what TBM had planned for the contestants, TBM wanted to add value to the event by organising a workshop on the Saturday for all the contestants to attend free of charge. Lance Liufau was the educator who had the privilege of sharing his knowledge with the contestants, with questions being asked which covered a wide range of areas, the conversations and ideas being bounced around really broke the ice between those competing, and really set the mood for the entire event. After which the contestants were wined and dined at a restaurant

organised by TBM also, this ended the evening with good food, good company and good old barbershop banter. The barber competition itself had different categories that the contestants were judged on, among them was your classic comb over and hair art. The intensity in the air was evident before the event, the look on every contestants face proved exactly that. But when things kicked off, everyone was in their element, working as if they were back in their barbershops doing what they love doing. A mixture of experienced barbers were present and competing, from your barbershop owner with ten years plus experience to your apprentice who had only been on the floor for six months. But still the love was there, no one put themselves above anyone else and no one made anyone feel like they didn’t deserve to be there. This is what shone through the most, was the unity between barbers, their peers congratulated everyone at the end and no one was left with a feeling of being excluded. A great example that should be passed on to the next generation of barbers entering the industry. The overall winners of the night was not an easy choice to make, as everyone’s work was brilliant, but coming in at Third Place was Masii Panapa, Second Place was Jake Putan and First Place Winner was Anthony Staltari. All three were outstanding in every category and showed a level of professionalism that was a standard to strive for. The event itself could not have happened without the awesome sponsors that were there in full support of The Barber Movement, among them were companies such as Wahl Australia, Auss One Training and Education and HairBiz and Barbershop Magazine. The future definitely looks bright for The Barber Movement as they plan for their next barber competition, so if you are a barber that wants to push through your own boundaries and test yours skills against some of the best Australia has to offer then keep an eye on The Barber Movement. Instagram: @thebarbermovementnzaus Facebook: The Barber Movement








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Saving A Life Joseph Faafetai Kolose Paiaaua aka Taye aka @Tayezfadez is a 33 year old barber and father of 3 beautiful children. In this very candid story, Joseph shares his story of how he believes barbering saved his life… literally!

I’ve been barbering for a few years now but only taken it seriously in the last two years. In order to understand how I got here; you need to know where I came from. Back in 2014 I announced I was resigning from the mining industry, which was a huge deal, as during that period a lot of people were being made redundant and trying to hold onto their jobs. I was determined to pursue a network marketing business that had taught me a lot of lessons in resilience, drive and motivation. I continued to cut hair in my sisters shed, where I had setup a nice little studio for myself, complete with a barber chair, pool table and a whole lot of blank canvases and paints for when I felt like being creative. Life was looking good, no more 4am starts, I was booking in cuts and things were going well until one day, where I think the pressure of life had taken its toll, I started to question whether I had made the correct decision in leaving a good paying job to pursue my own passions. I started hating myself and found myself sitting in my car with it still running and the garage door closed, windows down waiting for the carbon dioxide to take over and slowly leave this world. I was awoken by the classic iPhone ringtone of my friend and regular customer, Mole aka Adrian who was calling me to ask if his 12:30pm appointment was still good because he was waiting at the shed, which is what we called my studio back then. So I quickly snapped out of what I was attempting to do, thinking I’d finish it off after the haircut, that way no one would know I was gone until it was too late. Then an incredible thing happened! I was cutting his hair and our conversation started flowing. The satisfied and grateful reaction he gave after we had finished, made me realise why I really loved barbering. When he left I texted him to say thank you for calling and that he probably had no idea how much that meant to me. I also told him that he probably wouldn’t understand why I was talking like this but one day you will. He replied, “All good bro

see you next week.” So as I sat there again in my studio contemplating what to do next and scrolling through Facebook I came across an ad saying Culture Kings Perth opening soon. I thought, I might as well hit them up to see if they needed any barbers. I didn’t like my chances as they were opening in 2 weeks and I lived in Kalgoorlie, a 6hr drive from Perth. But to my surprise they replied straight away asking for photos of my work etc. This got me excited and I went from the lowest point I have ever felt to complete joy and anticipation. 2 weeks later I found myself at the grand opening of the new CK store pursing a passion that had literally saved my life. I left CK after about a year and went to Next Level Barbershop in Perth where I believe I grew even more passionate about my craft. They taught me so much more on how to be a barber, different techniques and skills; they really took me to the next level. I was working 10hr days but it never felt like it, I would miss lunch breaks sometimes but we loved it that much we didn’t mind. The environment was awesome, and the barber banter was real. Unfortunately my marriage of 14 years fell apart during the pursing of my passion, but I believe everything happens for a reason. As long as the both of us love our kids, and I can be a great example to them in terms of showing them that they can achieve their dreams and passions no matter what life throws at them. Almost 2 years on from that day, my journey continues. I find myself back in the mining industry but for a purpose, to be able to 1. See my kids more often and 2. To save enough money to open my own barbershop. Life is full of surprises and you never know where it will take you, trust yourself and pursue your dreams as one day you may just be living it.

36 Barber Shop Year 5 Issue 4

Staying True to Yourself BY WASSIM BAYDOUN

I started my Passion for the barbering industry at the start of 2012. Barbering has always been extremely significant in my life from an early age. I was a street boy from a Middle Eastern war zone, disowned by my mother at 9 years old and at the same age met my dad for the first time. My dad wanted me to have a better life, so my sister and I were migrated to Australia when I was only 11 years old. I learnt to speak English at the age of 12.

School from very early on wasn’t for me and I attended multiple schools until I got to high school and I still disliked it. I would get home from school, and instead of doing my home work I would start cutting my own hair and lining myself up, So when I would go to school the next day my friends at school would laugh at me and say, why don’t you go to a barber to get your hair done? I would reply to them, “why would I go to a barber when I can do it myself the way I want it cut”. I had stopped going to the local barber because he didn’t listen to what I wanted, so that’s what got me cutting my own hair. As the year went by I started cutting my friends and cousins for free before and after school. I used to skip school to cut local friends hair. One day I got a phone call from a local barber shop when I was 17 asking me if I wanted to work for him, I said I couldn’t because my dad wouldn’t let me leave school even though I wasn’t good at school. I would get suspended every year in high school because school wasn’t for me and I knew that from year 7.

I had the drive to prove to my dad how serious I was about barbering as I knew I could work hard at it, and really loved the industry. I also felt that this way he wouldn’t see me as a drop out by not wanting to be at school. Unfortunately he had no faith in me at all so I started working on the weekends at the local barbershop. After I finished year 12; I started fulltime at the barbershop. At the start I didn’t think I would be able to progress through the industry but with a lot of drive and persistence I am proud of the barber I am today despite all of the up’s and downs as well as doubts because of my dads expectations. I didn’t get paid for the first 6 months, because no one would teach me the right way of cutting so the boss felt he didn’t have to pay me straight away, so I went and got a secondary job as a security guard on Thursday, Friday, Saturday evenings to make a living and so I could follow my passion. Some days I would only have 3 hours of sleep and wake up to go to the barbershop by 8:30 am and start a 9 hour day, I did that for a year and I can safely say barbering changed me for the better and I wouldn’t be where I am today without it. 38 Barber Shop Year 5 Issue 4

I started cutting by the 8th month of being in the shop, and I was put on a weekly wage of $650 first year because I picked it up really quickly. I went home and did my research on YouTube every night, to better my skills and myself. I would stay awake late at night and research how to cut hair or how to fade or how to do beards and I would try everything that I watched the night before and put it in practice as the months went by. I started to see good results through teaching myself how to become a great barber at my job. After working for two years I opened my own shop at 19 years old and it was called Clean Cuts Hair Studio, located on the south coast of Australia in a suburb called Warrawong. I worked so hard to build my clientele at such a young age and I found that many people wouldn’t give me a go at my new shop because I was so young and thought I didn’t know how to do my job. Months went by I started cutting a few St George Dragons Players and some of the up and coming players. After that, a lot of the locals and young school kids started coming to get haircuts. cont’d on page 40

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cont’d from page 38

“Everyday and every haircut is a new learning experience and another great haircut to hit the street.” So a year into my business I entered the first live barber battle in Australia in Sydney, run by Barber Konnect. Going into this event I didn’t know what to expect because there were 3 different haircut categories being, best comb-over, best fade and best hair design. I was confident with the first two cuts but the hair design I had no idea what I wanted to do. We had 3 months to practice but the time to complete the design wasn’t enough for me being such a perfectionist. I wanted the complete look to be 100 percent, and it was killing me because I hadn’t done any hair designs at that point before but I knew I needed to do it to be able to score points. On the 14th May 2014 it was game on for Australia’s first Barber Battle. As I walked into the event my heart was racing I looked around I was like wow I’m up with the big boys, everyone was older then me and looked like they had been barbering for a lot longer than me but I didn’t let that discourage me. We then started the barber battle, it wasn’t the best lighting for a barber battle so I got my friends to hold phone torches as I was cutting, I ended up doing the fade and the comb over but I didn’t feel like I had done

well because I always doubted my work. Then it was the time to start on our hair designs and I said to myself just do your best so at least I can say I tried my best. They started calling from the barbers that didn’t place to the barbers that placed. I was lucky enough to come 2nd !! I was over the moon I didn’t know what to feel because I had done this without having any kind of support network. After the barber battle I was talked about as one of the better barbers in the local area. Two years after having my first shop I started looking into my second shop in Wollongong CBD. I was still running my first shop as I was trying to start my second and it was very hard to keep all my clients happy while I was building something bigger and better for them. My wait time could be up to 6 hours, sometimes having 22 people in one line and with this amount of people in one shop I had to expand. The space I had would not accommodate having a lot of people at one time so I closed my first shop and opened in the CBD of Wollongong which was only 15 min drive from my Warrawong shop. The second shop was 100 square meters in size and I had a pool table in the shop and a 3-meter projector to play PS4 or Movies on the wall while the clients waited for a haircut. Unfortunately I was only at the new shop for 6 months and I had to close the business due to high rent and the fact I was only charging $25 a cut. I was just making rent some weeks and not even covering my own wage. Another contributing factor was that people didn’t want to risk getting fined $100 for a haircut as street parking was limited. Still, I never gave up and I had the same passion as I did in the beginning of my barbering career. I worked alongside some of the best barbers in Australia for a while and then I was contacted through Instagram with a job offer to work in the U.K for a local barbershop. I wanted to get a sponsorship to stay in the U.K and went over for 2 months but found that I couldn’t live away from Australia, the country I called home. I came back to Australia and worked around Australia backpacking this beautiful country just for a short period of time. While I was doing that I was lucky enough to cut 40 Barber Shop Year 5 Issue 4

hair for the homeless living on the streets out of work hours. I linked up with a local cafe to donate left over food to the homeless, this was one of the best experiences of being a barber because I was able to use my craft to help the people in need and to put a smile on their faces. A few months after I attended two different barber battles the first barber battle was with The Barber Movement that was a great experience but unfortunately I didn’t place but it was the experience that counts. The second barber battle was by Barber Konnect and that was for the Australian Title. BK organised a Barber Battle involving the top 3 barbers that were placed in their states, and had them attend this event at the Ultimo TAFE Sydney. I was pretty nervous about this event due to the task of showcasing your work with the best barbers in the country. I didn’t know what to expect but I met a lot of different people from all over Australia and it was great to network with them. I was also lucky to come 3rd place in the event. Barbering has taught me a lot about the person I am today. Barbering has guided me for the better and helped me focus on life goals. When no one had faith in me, barbering was my answer. All I can now say to the up and coming barbers is to have faith in yourself and believe in yourself and never give up on your dreams. Never tell yourself you can’t do something, the only thing that can stop you is the person you look at in the mirror every day. My advice to any emerging barbers is to follow your dreams, the key to having a successful barber shop is to be passionate about the industry, customer service is very important, location is a major factor, the shop fit-out has to suit the location of the shop, getting the shop ‘vibe’ right to begin with, marketing and just be yourself. My point is that you are powerful and have full control of yourself, so never give up and have faith in your dreams, there were times when I wanted to quit but I remembered that I was pursuing my dreams. I never missed an opportunity to learn. Everyday and every haircut is a new learning experience and another great haircut to hit the street.


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Through the eyes of an amateur


Barbering has exploded onto our high streets over the past few years, and now it’s hard to imagine the shops going away any time soon. People not involved in the industry might have been surprised by the seemingly sudden rise in popularity of shops offering traditional barber services – but it was certainly a gap in the market that was needing a revamp. Growing up as a ‘90s kid meant my options of getting a haircut were limited. The old man barber offered cheap, clean haircuts – but explaining that you wanted anything edgier than a short back and sides proved difficult. The salons were triple the price and accompanied with an overtly feminine vibe. This is no longer the case and the movement is here to stay – barbershops are popping up all over and collaborating with coffee, drinks, fashion, tattoos, and music to provide the client with a place to hang out, rather than just get their hair cut. My career is still less than a year old and began when I wandered into a shop and had a super casual chat with the owner over a new beer from Belgium he had started serving. In the weeks following I’d come in and help out, chat with guys who’d had rough days at work, argue about why the referee had to be a complete idiot to make that offside call, or hear about the new burger shop down the street that this dude claimed what the best he’d ever had. One guy even came in on a tinder date so we swung the chairs around so the potential couple could get to know each other (needless to say the next time he came in we heard that his date night bombed). Options to get into the industry are few and far between. As the resurgence of traditional barbering is so recent, schools and academies are struggling to provide the courses required with the dramatic increase in demand. BIBA Academy in Melbourne is one of the few ‘Barber’ courses offered and while it is a great way to start building your foundations of how to cut hair, it still needs some fine tuning. The course, which runs for 17 weeks, shows you the basics of cutting men’s hair and provides students with the clientele to complete as many as 100 haircuts by the end of the course. No one would expect to be a master barber by the time the course is done – but you do graduate with a platform to build on. However, calling it a ‘barber’ course is misleading. There was an extreme lack of shaving training (a key differentiator between barber and a men’s hair stylist). Practicing shaving a balloon is all well and good – but when you’re wielding a blade that can slice through skin (literally easier than a knife through butter), surely training on a human being is essential. On the other hand, training at a well-known hairdressing academy has its perks – for example, cutting hair on stage at hair expo just six months into your career.

As the course is still in its infancy, I know the BIBA team are still working out the kinks and are open to feed back and suggestions from graduates. The shaving aspect of the course is certainly something that both needs to be and will be addressed as they add more components into the training they provide. Understanding the cutthroat shaving process is a key skill required in barbering and is perhaps why some barbers distance themselves from being labelled hairdressers or hair stylists. The process is more than just reclining the chair and shaving and everyone has something different in their service. After researching cutthroat shaving, asking the older generation of barbers questions, and spending time observing in Alpha Barbers Melbourne Central, I’ve been able to start putting together my own service. The Nomad barber also has several video tutorials available online that showcases his style that was built throughout his travels. Shaving is like a science in that you have to understand the importance of preparing the skin and hair before shaving - with the use of oils and creams to soften the hair, and hot towels and shaving cream to soften the skin and raise the hair cuticle. According to most Barbers I’ve spoken to, the pre-shave is just as important as using the cutthroat in order to get a great result. Luckily I’ve been able to regularly do shaving training on my boss’ cousin and friends. This works well for me because the first time I shaved him and was trying to keep my nerves in check, he started talking about Wrestlemania – a topic I could talk about for hours, so that calmed me down. I am still perfecting the actual process and am offering more and more shaves. The future of barbering is bigger than my mate Ryan’s nose. It’s something truly exciting to be apart of, and uniquely this industry lets you express yourself through your clothes, your attitude and most importantly your work. It’s awesome being able to experiment with your own hair – trying new things and influencing how people view themselves. Learning every day, with every single haircut is invaluable and it never stops. The amount of barbershops around is pushing everyone to be the best barber they can be, and adds a sense of community in the industry that I haven’t seen in any other job. Long may it continue.

42 Barber Shop Year 5 Issue 4

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How To Build Your Clientele Here is a few top tips for those trying to build clientele. It can work for both new and experienced barbers.


This may seem dated but it works! Have some PROFESSIONAL business cards AND fliers made. Full color, glossy, double-sided; trust me, people hold on to these. If you are at a new shop, you must spend at least 1.5 hours a day passing out fliers and business cards. I know that this gets old and sometimes you get disrespected; however, it works. For every 10 people that throw away a flyer, you got 1 client. Check the percentage on that; 100 fliers equal 10 clients. If you have been at a shop for a while and you just want to increase your existing clientele, try 30 minutes a day; every day. Do this for 3 months. By the end of those 3 months you should have at the very least 35-50 new clients. Obviously it goes without saying that your social media is also instrumental to success so if you cant keep posting on Facebook, Instagram or Twitter, get someone to do it for you!

150 V.I.P. RULE

As a Master Barber, you should have at least 150 regular clients. I don’t mean clients that come to you when their barber is busy. I mean every week or bi-weekly clients. These are loyal clients that will follow you to any shop. You should have the following information on these 150 V.I.P. clients: mobile, email, and possibly their home number. NO ONE changes 44 Barber Shop Year 5 Issue 4

their mobile, email, and home number unless they’re being stalked. You should always be able to connect with these clients at any given time. Here is a test for you; on a slow day (we all have them), text 20 of your clients and tell them that your chair is open. In 1 hour or less, you should have at least 15 of those clients setting appointments with you either that day or sometime that week. If less than 10 call you back to setup an appointment, you need to build your clientele. If you are a part-time barber, you should have 75 V.I.P. or more.


If you can do a fade in 6 minutes, 38 seconds. This doesn’t mean that you need to do this all the time. Many times, young barbers see that line in the shop growing and they go faster. Remember this, it doesn’t matter how long you take; if your cuts are quality, people will wait. They may complain, call you a slow barber; but they will sit their butt right in your chair. Of course every one’s speed varies.


If you have a request for just a simple cut, maybe also offer a razor line, hot towel, massage chair, and a facial. Dude is getting a bargain. Even if they did not have it that day, they came back knowing these services are on offer.


If you are impatient you are in the wrong field

Top 10 Street Style Trends For 2017 Menswear Spring/Summer 2017 Fashion Week brought us a lot of inspiration from the latest designer runway collections and the streets. The street style was vibrant as ever, with the stylish civilians and visitors of London, Paris and Milan pulling out lively hues, childhood-inspired pieces and a few traditional staples. We have scouted the streets for the latest men’s fashion trends and narrowed them down to ten most beloved looks and items


Bandanas are perhaps the easiest street style trend to pull off, and they are boyishly brilliant. What makes this trend even better? All you will need is a humble bandana that could very well cost you a few dollars. An instant boost to the simplest of silhouettes, neckerchiefs are playful and can be an excellent opportunity to bring more colour to your wardrobe if you are a little hesitant to rock brighter shades. A great cherry red, cobalt blue or monochrome patterned bandana will do the trick, but ensure your knots are neat.


Street Style from Spring/Summer 2017 Fashion Week also saw a sartorial throwback to the evocative seventies. The most appealing element from the seventies trend that emerged from street style was the rich colour palette. Try harnessing a rusty brown or rich Bordeaux as the focal point of your outfits. Loose fitting button downs in gloomy tans or amber oranges are also great. Some attendees also saw the shows as an opportunity to bring out their suede and velvet clothing. The key to pulling off this trend is to find pieces that pay tribute to the seventies, but also complement your features and colouring. Oh, and refrain from donning bell-bottoms.


What’s not to love about a great pair of pyjamas? This trend is yawn inducing but in all the best ways. We can thank the attendees for showing us that there is a perfectly respectable way to reconcile sleepwear references with our everyday wear. Baby blue teamed with warm beige featured prominently as did striped and plaid pieces in pastel tones. Don’t think you can pull off this comfy trend? Try a loose-fitting chambray shirt in a lighter blue or a striped linen shirt for a simple incorporation of the trend.


Head to toe white prevailed as a favoured street style trend that was certainly bold. While most gentlemen that harnessed this trend went for more elaborate oriental-inspired silhouettes, there are simpler ways to channel elements of this trend for your weekend wear. Team white jeans with a humble white t-shirt, but throw on a navy or emerald baseball cap for a more grounded look. Roll up your jeans for a relaxed adaptation of the trend. Throw on some dark sunglasses to bring a bit more dimension to the plainness of all white.

cont’d on page 48

cont’d from page 46


A more playful trend that emerged from the European streets during fashion week was the novel childhood references that were emblazoned on shirts, jackets and baseball caps alike. Gents saw this fashion week as an opportunity to play off youthful imagery. Astronauts, spacecrafts, zoo animals, surfboards, and the like were the fun style statements with references from our younger years. To incorporate this trend in your everyday wear, opt for boyish accessories for a simple boost to the simplest of casual pieces. Think baseball caps, over the ankle knitted socks and youthful prints.


Light blue was certainly a preferred colour of choice on the streets of Europe, with the powder blue trend sustained with the favoured denim for the Spring/ Summer 2017 Fashion Week attendees. Light and bright were the denim jackets that featured heavily on the European streets. The light wash denim trend didn’t stop there, with some guests interpreting their light wash denim in edgier pieces, including light denim short sleeve mechanic coveralls and distressed jeans. The ultimate for casual wear, invest in some slightly baggy denim jackets for easy over the shoulder accompaniments to white t-shirts or striped sweaters.


Attendees thought outside of the box with the colour choices of their bomber jackets at Fashion Week. Yes, black and navy bombers featured prevalently in street style, but bolder, more vivid shades also played a major role in distinguishing attendees from other guests. Light-toned emeralds and bright pinks were unexpected and were attention-grabbing. For gentlemen wanting to keep things conservative, opt for versatile colours, but ensure that your fit is youthful, and your accompanying pieces are streamlined.


While some gents went for true light blues, others went for more lavender versions of powder blue button downs. Undoubtedly, there was a sea of classic silhouettes, but other powder blue shirt wearers also went for more modern adaptations. These came in the form of asymmetric shoulders, dimensional detailing and skinnier fits. For corporate wear, adapt powder blue shirts with ties in the same colour family; think navy and cobalt. Reds and burgundies are also great colour accompaniments. For casual wear, a great fitting powder blue shirt with streamline chinos is ideal. Team with loafers or white sneakers for a relaxed aesthetic.


On the topic of childhood memories, the monochrome prints featured on the European streets of fashion week were a little reminder to our memories of ‘101 Dalmatians’. Bold, graphic and unusual, Fashion Week attendees weren’t afraid to make daring statements in the most humble and basic of all the colour combinations. If you aren’t as brave, incorporate black and white in more traditional patterns, like bold stripes or ginghams which will read more classic yet perpetually stylish.


Certainly one of the most attention-grabbing colour trends, vermillion red stood out as a sartorial favourite on the streets of Fashion Week. Be careful to cherry pick which red pieces you go for; this shade of red is very bright and can read conspicuously over the top if done wrong. Vivid red t-shirts can be a nice change to our beloved white t-shirts and red sweaters are a great accompaniment to dark denim. For corporate wear, channel the trend with red socks or a preppy striped tie featuring the shade for a subtle interpretation of the trend.

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Business Casual Personal style should never be underestimated, and workwear clothing is certainly no exception. Clothing defines us as people and not just as workers. It is only natural for gentlemen to want to wear office attire right, no matter the degree of formality. We typically acknowledge the need to dress well in a formal sense for the office, particularly with our culture’s love of tailored suits. But what about business casual looks? This dress code shouldn’t be overlooked, but rather celebrated for its mix of formal and casual wear. The dress code, after all, provides excellent opportunities to showcase personal style. From shoes to shirt choices, we’ve compiled a no fuss style guide for owning business casual. So, what is Business Casual Attire for Men? Business casual is one of those dress codes that doesn’t have a strict definition. It can be loosely defined as an office dress code that is distinguished as more casual than typical corporate wear, yet not casual enough for everyday wear. All in all, it is attire which is neat and presentable enough for a professional work look but is not too full on when it comes to formality. This dress code’s ambiguity should thus be met with enthusiasm. It’s up to you how you want to interpret it, but embrace this dress code with the same eagerness that you would with any of your formal, corporate or casual looks. That’s the key to perfecting this workplace style of attire – make it youthful and tailor it to flatter your features and build. We’re just putting it out there – business casual is no excuse for careless and certainly not dull dressing. Business casual is one of those dress codes that doesn’t have a strict definition. It can be loosely defined as an office dress code that is distinguished as more casual than typical corporate wear, yet not casual enough for everyday wear. All in all, it is attire which is neat and presentable enough for a professional work look but is not too full on when it comes to formality. This dress code’s ambiguity should thus be met with enthusiasm. It’s up to you how you want to interpret it, but embrace this dress code with the same eagerness that you would with any of your formal, corporate or casual looks. That’s the key to perfecting this workplace style of attire – make it youthful and tailor it to flatter your features and build. We’re just putting it out there – business casual is no excuse for careless and certainly not dull dressing. Chinos Chinos are great because they boost the appeal of casual looks, but they are still quite laid-back. The usual materials of chinos also make them quite adaptable for the workplace. You will want chinos in all the classic colours for maximum versatility. Black, navy, khaki and beige are recommended. These colours are super adaptable and will also be great

investments even for your personal wardrobe choices. They also register quite professional for the office, so you won’t feel totally underdressed. You can dress them up and also dress them down. Also, make sure your chinos are a slimmer fit and aren’t too long or too short. Once you find a style or brand that works well for you, invest in several pairs and colours so you can ensure all your looks are consistently polished and fit appropriately. Shoes The great thing about adapting your personal style into business casual is the fact that you can use much of what already exists in your wardrobe. Brogues, monkstraps, loafers and oxfords are good shoe choices but think about changing the types of materials you go for. Suedes and matte leathers are adaptable and will lend more of a relaxed vibe to your look. Also, ensure you are opting for conservative colours. You shouldn’t forget that there should always be a professionalism to your business casual looks. Black is classic and works well with crisp white shirts, but use business casual as a way of introducing more colour to your looks. Dusty brown is recommended as it works well alongside other neutral tones like beiges and tans and also complements navies, emerald greens and rich burgundies. Blazers Blazers for business casual shouldn’t be too formal, yet should still have a dressed up element to them. Opt for blazers without to much structure as this will read professional but not overly conservative. The fit is important, and you do not want something baggy or that overwhelms your look. Keep in mind that blazers in staple colours will ground your looks and lend a classic edge to your clothing choices. Remember to uphold a youthful look when it comes to choosing a blazer as it will register stylish. Cardigans and Sweaters The greatest tip for perfecting business casual lies with great sweaters and cardigans. These clothing pieces work well because they bring a relaxed element to your office looks without looking too underdressed. Most importantly, be conscious about the type of knitwear you want to go for. Opt for round neck cable knit sweaters for a clean, classic aesthetic that reads Americana and preppy but still sophisticated. For cardigans, shawl neck versions should be in every man’s wardrobe and not only for business casual attire. Ensure these cardigans fit well and are of good quality because they can be worn countlessly. On top of that, they’re super comfy. If you want something more relaxed, opt for grandpa-style cardigans which are minimal but still work well for your office looks.

50 Barber Shop Year 5 Issue 4



REVIVAL is collection inspired by two overlapping trends, the retro futurism movement and manga. It is an artistic collision of past, present and future, that challenges what ready to wear can be for men. Horwood researched the world of fashion, architecture, design, music, literature, film and video games where the strong undercurrent of retro appears time and time again. This sparked the inspiration for this collection. The retro futurism cuts are inspired not by the time but by the futuristic anticipation of hair design from the past. The fusion of anime manga influence sees exaggerated shape and texture giving a unique perspective on men’s hair fashion that is bold, confident and masculine. Retro futurism is directly inspired by the imagined future that excited the minds of artists, writers and film makers such as Ralf Metzenmacher, a painter and designer with a retrospective masculine perspective. A pioneer of retro-art, he revived 17th Century still life painting with a distinctly Pop Art flavour. The global influence of Manga and the subtle, bizarre aesthetics of the Japanese manga animation design style is increasingly responsible for the world’s most famous trends. It brings uniqueness, exaggeration and fun to hair culture. The REVIVAL collection features disciplined and graphic precision skill that is expressive and a fashion forward men’s statement. It revives elements of our culture and salon ready-to-wear world, but pushes the boundaries to challenge what ready-to-wear can be. A strong and confident revival.


Notorious Bad boys; It’s the confidence…..they don’t care what anyone thinks. It’s the reputation. In this collection I wanted an air of self-worth and confidence to run amongst the men. Pairing this with strong sharp cuts & bold colouring techniques amplifies the ‘bad boy’ vibe. From teal blue tones to deep matte black, these enhance the crisp lines and textures incorporated within the collection. Precision classic barbering work & fading techniques bring a unique and skilful approached to the shorter styles. More natural elements and longer composition of hair are also integrated into crucial components of the collection.






Believing in Your Brand We catch up again with Rex Silver a 32year industry veteran to chat about his line of products. You might remember our feature on Rex AKA “Big Dog” (gotta have a barber name #barberlife!!) and ‘The Garage Barber Shop’, Gladstone, Queensland, last year in Barbershop Issue 4.4. Rex started hairdressing in Surfers Paradise in 1984 moved on to Melbourne’s Toorak Rd and Chapel St where he worked with Industry legends Eddie Beale and Paul Whitehead before heading to Sydney where he opened his 1st SILVER SALON in Victoria St Kings Cross and later Oxford St Bondi Junction. Rex moved back to his home town of Gladstone Queensland, where he grew up, 3 years ago and opened his hairdressers dream, a 2 storey business featuring SILVER SALON, an 18 station luxury womens salon upstairs, and The Garage Barber Shop, a 5 station mens salon downstairs. Both of Rex’s businesses we’re finalists in last years AHIA’s, The Garage Barber Shop opens it’s 2nd store in Bundaberg early 2017 with plans to continue expanding throughout regional - Central to North Queensland. What made you decide to launch your own retail brand? I’ve been playing around with products, mostly shampoos and conditioners since my first SILVER SALON in Kings Cross in 2000. I used to mix them up in 100 litre

batches and bottle them myself in the back room. I’ve always been drawn to natural ingredients and essential oils. How did you go about creating the brand? I already had a small range of products for my women’s salon which I named and branded rex silver haircare, however The Garage Barber Shop logo is very strong and the industry has clearly and definitively separated itself into “this is women’s” and “this is men’s” so I had to give the men’s range it’s own identity. What research did you do regarding imagery, aroma etc? After I decided on the name of my shop I set about designing a logo, I was researching images on the net and came across one of those ghost towns in the desert in the US, there was an old gas station with a broken sign that was hanging off it’s pole, it had a star and the word Garage on it, I combined that with Soviet Propaganda Art and voila!! the logo. I did an essential oil/aromatherapy course with Aveda back in 2001 and bought heaps of books and started blending oils and numbering my ‘greatest hits’ haha. How has the brand been adopted by your clients? Here is my whole philosophy on the matter… Your client’s have already bought into your brand, they are in your chair having you do their hair. Let them take you home too! As professional operators we should know that 58 Barber Shop Year 5 Issue 4

our in store services are only the ‘hands on’ services we offer our customers, they are relying on our professional knowledge and expertise to educate, prescribe and recommend take-home products and aftercare advise on how to maintain their image day to day. Failing to provide this to your customers is failing them. Oh....and my beard oil is the best they’ve used they say!! Do you have other plans for more products? I most certainly do, the range needs a couple more products to be complete on a basic level (by end 2017) and the plan is that The Garage Barber Shops will only stock its own brand. What advice would you give to others from what you have learnt? Stay with it, believe in ‘yourself’ and ‘your brand’ (same thing!) and don’t be afraid to push the parameters of what is deemed to be the norm. Good luck! All Rex’s products are formulated and packaged in Australia, are free from sulfates, parabens, ethoxyates, propylene glycol, petrochemicals, silicones. phthalates, DEA and artificial colour. They are colour safe and not tested on animals. FACEBOOK: ThegarageBarberShopGladstone






Barbers Chair

Barbers Chair

Barbers Chair

Barbers Chair

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The Wahl T-Wide Detailers are the perfect tool for precise cutting for edging up hairlines, beards and hair art.

“they are precise, crisp and powerful, all in one, which absolutely contributes to the detail of the haircut”

The Detailers are definitely a ‘go-to’ in my barber arsenal. Something I am very particular about with my haircuts is the lining up of the hair line and with these detailers being so precise, they assist in giving it a sharp, crisp look to make the haircut stand out even more. Being a corded clipper, obviously you have to work with the cord but having the 100% power all day especially in a busy barbershop definitely helps with time. Having the T-wide blade added to the new Detailers is definitely a bonus, covering more surface area and making it easier to line up around the tricky areas for example around the ears. Being such a close cut, I definitely utilise these as much as I can. Whether it be to line up the hair/beard or hair art. I also use it to fade, as it would be in barber terms a “00” (double zero) and can even erase any existing lines from using the “Wahl Finales”.

SPECIFICATIONS Professional precision chrome-plated WAHL T-WIDE BLADE. Adjusts to zero overlap.

Wahl Professional have done it again and in my book the T-wide Detailers are definitely an important tool to add to your existing range of Wahl Pro tools and will undoubtedly add more value to your haircut.

Designed for all trimmer and blending work and ideal for small hands. Powerful heavy-duty rotary motor, corded trimmer, ideal for continual use.

Simply put they are precise, crisp and powerful, all in one, which absolutely contributes to the detail of the haircut.

Cord Length: 2.4m Cutting Length: 0.4mm Adjustable blade length 0.4mm-0.6mm

For more information

Cutting Width: 35mm 60 Barber Shop Year 5 Issue 4

Kit includes: 3 attachment combs #1/2, #1, #1 1/2, cleaning brush, oil, blade guard.

DMAN According to a recent survey, the male grooming sector continues to grow from strength to strength. Since 2012, beauty and personal care launches specifically targeted at men have increased globally by more than 70%!

Within grooming, the men’s skin care segment (including body care and facial care products) has experienced the most significant increase, with sales gains of 57% from 2009 to 2014. 52% of men consider their appearance either important or very important 29% of men touch up their look throughout the day 39% of men between the ages of 15 and 17 touch up their look throughout the day* These figures indicate that personal appearance is still very high on the agenda – so with this in mind, De Lorenzo have launched a new men’s essentials range called DMAN. Offering simple yet functional haircare, men can feel fresh and ready to face the day. The grooming collection incorporates Squalane, a renewable ingredient derived from olives and used in high end, luxurious products for it’s soft skin touch with no greasy after-feel. Staying true to the brand ethos ‘inspired by nature™’, the ingredients also include Olive Leaf Extract, Eucalyptus Oil, Lemon Tea Tree Oil and Peppermint Oil. DMAN Shampoo A peppermint deep cleanser that can be used daily to remove oil and product build up in the hair. The peppermint formulation provides cooling and calming effects to the scalp. DMAN Shave Cream A deluxe cream that allows the razor to glide for a close shave, leaving the skin smooth and hydrated. Containing eucalyptus, menthol and lemon tea tree oils that provide antiseptic properties for blemish control. DMAN Pomade A water based pomade that moulds and controls and is ideal for side parts, quiffs or slicking back hair. Provides added shine and a light to medium hold without the greasy look and feel. *Data source: Datamonitors



For more infoformation contact 62 Barber Shop Year 5 Issue 4




The Burly Fellow Flask Beard Pack by Barber Brands is a new classically Australian range made using organic ingredients. Your choice of Beard Oil (Lavender & Pine; Black Pepper & Citrus, Lime & Mint) in a very suave flask, with the burly yet buttery Beard Balm and specialty wooden beard comb. The Burly Fellow himself recommends oil at night, and balm throughout the day. It will leave gentlemen smelling like a dreamboat, with smooth as silk facial hair.

The Aussie Brand Redefining the State of Men’s Cologne For years, the humble male has dabbed, splashed and sprayed their cologne with little or no change. Foregoing the antiquated and redefining the standard in men’s fragrance, Solid State Cologne for Men has reinvented the sweet-smelling game by creating a range of Australian-made and highly concentrated wax based fragrances. Crafted for the urban voyager at heart, Solid State Cologne offers 6 unique scent profiles, including the Drifter, Cruiser, Journeyman, Aviator, Wayfarer and Freshman, in an easy-to-apply balm like wax. As simple as swipe, apply and go, the clear scent evolves upon contact with the skin and can be applied to pulse points, behind the ear or on the wrist; providing a sense of confidence and freshness anytime, anywhere. Portable, long-lasting and travel-friendly, the solid cologne is housed in a sleek sliding vessel and is available nationally via


THE CLAY STYLER BY AMERICAN BARBER The Clay Styler by American Barber is fast becoming the #1 Matt Clay styling product on the market Become an American Barber stockist by calling 03 9555 1533 or visiting the website:

BEEF is a big dog in more ways than one. A fully-grown French mastiff, his not-so-subtle frame can be a little on the intimidating side, but he’s made it large in business too. The gentle giant has become something of a local celebrity since he became the face of his very own brand, Beef’s Barbers in Richmond. “Every day is a good laugh with Beef around,” said owner Shaun Ash, who opened the store with his business partner Dean Robertson this year. “People are just so intrigued by him. Everywhere we go, Beef gets an incredible amount of attention. They’re constantly stopping at the window to take photos of him — it’s amazing.” Contrary to what you may think, Beef wouldn’t hurt a fly. He spends much of his time cosying up to patrons and falling asleep at the front door. “At the end of the day he usually jumps straight into bed,” Ash said. “He’s had a hard day, after all.”

64 Barber Shop Year 5 Issue 4

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For years, bearded fellas have subjected women and men alike to unpleasant pash rash, unfavourable follicle odours, and unacceptable bathroom grooming routines; but, with the rise of the yuccie – that is, the young urban creative – facial whiskers are shaving goodbye, with millennials now opting for a cleaner, sleeker and more streamlined look. Enter, Dear Barber – the British grooming brand for Aussie men that merges the traditional barbershop experience with modern hair innovation for gentlemanly results. Offering salon-quality grooming products for men who are ready to abandon the facial fur, the Dear Barber grooming range includes a deeply soothing and non-greasy Shaving Oil; a rich and lathering Shave Biscuit ; deep conditioning Moustache Wax ; and, a vintageinspired EDT aftershave.

Today, barbering is experiencing a renaissance, and the demand for learning the techniques of the old school and modern day barber have never been higher. The Brisbane School of Barbering successfully developed and started delivering a pathway program three years ago after consultation with industry leaders, this intensive program equipped successful graduates with a range of skills that enabled them to fill a void and jump start their new career. While still successfully operating, the announcement of the new Certificate III in Barbering – SHB30516 is a game changer, for the first time in many, many years the barbering profession has its own standalone qualification. The Brisbane School of Barbering was the first school in Queensland to offer the new Certificate III in Barbering and had its first intake in July and while the Vocational delivery will continue and thrive an apprenticeship pathway is now available. Our highly skilled and experienced educators combine the latest teaching techniques with a wealth of industry knowledge and experience. Brisbane School of Barbering will continue to provide the most distinctive quality educational delivery to prepare its students with the necessary skills to occupy professional employment in the industry. With classroom and practical assessment being delivered on a Monday, Tuesday and Wednesday the Brisbane School of Barbering can offer the best in vocational pathway, apprentice training, RPL, Gap Training and refresher courses to its students.

CLEANER! CLOSER! COOLER! Shaving is a mundane task, and for many part of a daily routine. You would think that repetition would lead to a perfect shave. Yet most men are left feeling raw, irritated and marked with a series of nicks and rashes. They shave with soap in the shower or aerosolized creams that dry the skin by stripping away natural oils. Rather than seeking an alternative, men have learnt to deal with and accept this as an unavoidable consequence of shaving. Milkman Grooming Co. have redefined what it means to have a clean, close shave with a cool, new “Clear Shave Gel”. The gel is soap free and moisturises as you shave! It’s designed to reduce friction, allowing the blade to glide across the face. Many men are time poor, and have more important things to get on with. Simply apply the shave gel, shave and wipe your face with a towel. There’s no need to wash your face or apply moisturiser as this gel will leave your skin feeling smooth and hydrated. 66 Barber Shop Year 5 Issue 4

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AAB FASHION 2 Ardena Crt, Bentleigh East VIC 3165 Australia Phone: + 61 3 9575 0600 Fax: + 61 3 9575 0699 Web:

Barbershop Year 5 Issue 4  

BarberShop is a trade magazine specifically for mens barbers and mens hairdressers. Keeping up with trends and fashion as well as business a...

Barbershop Year 5 Issue 4  

BarberShop is a trade magazine specifically for mens barbers and mens hairdressers. Keeping up with trends and fashion as well as business a...