SEAFOOD SUSTAINABILITY Whether it’s for Tuna, Salmon, Mackerel or Sardines – we know and trust our fishing partners. In fact, we can trace every can of Princes fish right back to its original boat. FOUNDED IN 1880 Initially trading solely in canned fish, few businesses have a heritage as rich as Princes in the procurement of seafood. Even though we don’t own any boats, our commitment to sourcing seafood sustainably is a key part of our corporate responsibility.
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PRINCES’ GLOBAL APPROACH TO FISH SOURCING Princes source a range of fish species from around the world. Where possible, we aim to source from Marine Stewardship Council (MSC) certified fisheries or those that are actively involved in Fishery Improvement Projects (FIPs) with the aim of achieving MSC certification.
TUNA Our goal is to source all of our tuna from fisheries that are MSC certified or in a FIP by the end of 2019. At the end of 2018, 94% of our tuna was from FIPs, MSC certified fisheries or well managed pole and line or FAD free purse seine fisheries. In the UK, all of our Princes brand tuna meets industry agreed Responsibly Sourced criteria.
As one of the founding partners of the International Seafood Sustainability Foundation (ISSF), Princes helps to advance the sustainability of tuna stocks and their ecosystems through research – for example improvements to fishing practices; ensuring transparency and compliance throughout our supply chain; and influence, calling for fishery managers to set the rules needed to improve sustainability.