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2020 -21 BUSINESS REPORT

Proudly helping families to eat well, without costing the earth


CONTENT

Proudly helping families to eat well, without costing

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TS

g the earth

01 P3 - 4 - A MESSAGE FROM OUR MD

02

P5 -6 - ABOUT MITSUBISHI CORPORATION

03 P7 - ABOUT PRINCES • P8 - OUR HISTORY • P9 - 10 - OFFICES AND OPERATIONS

04

P23 - 24 - DOING THE RIGHT THINGS • P25 - 28 - OUR PRINCES, OUR PEOPLE • P29 - 32 - ETHICAL TRADING AND HUMAN RIGHTS • P33 - 34 - THE ENVIRONMENT • P35 - 36 - PLASTIC AND PACKAGING • P37 - 38 - SEAFOOD SUSTAINABILITY • P39 - 40 - LOVE FOOD NOT WASTE • P41 - 44 - HEALTHY FOOD, HEALTHY LIFE

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• P11 - OUR VISION

P45 - 46 - LEADING INNOVATION

• P12 - BUSINESS STRATEGY

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• P13 - 14 - RESPONDING TO COVID-19 • P15 - 16 - CUSTOMER AND CONSUMER FOCUS • P17 - 18 - PEOPLE EXCELLENCE • P19 - 22 - CONTINUING MANUFACTURING EXCELLENCE

P47 - 48 - OUR FAMILY OF BRANDS • P49 - 50 - PRINCES FOODS AND DRINK • P51 - 52 - NAPOLINA • P53 - 54 - CROSSE AND BLACKWELL • P55 - 56 - BRANSTON BEANS AND PASTA • P57 - 58 - BATCHELORS AND FARROWS PEAS • P59 - 60 - JUCEE • P61 - 62 - CRISP ‘N’ DRY, TREX, FLORA, MAZOLA, U:ME • P63 - 64 - WIELKOPOLSKI • P65 - 66 - VIER DIAMANTEN

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A MESSAGE FROM OUR MD 3

‘We will c to feed m of familie keeping e other saf


continue millions es, while each fe.’

RESPONDING TO COVID-19

DOING THE RIGHT THINGS

2020 has been a year of unprecedented challenges, with the world changing rapidly in response to a global pandemic and then to the ‘new normal’ that followed. I am incredibly grateful for and inspired by our frontline workers, suppliers and all colleagues who worked tirelessly to ensure we continued to feed millions of families.

We remain committed to ethical sourcing, sustainability and reducing our impact on the planet. Which is why we’ve launched a new initiative to enhance transparency across our supply chain. Consumers can now find out about sourcing from on-pack QR codes on our Napolina canned tomatoes, Princes tuna and other fish products in the Netherlands, and our own label partners. We believe in transparency for our customers, allowing them to better understand the environmental and social impact of what they’re buying.

Our colleagues in manufacturing were incredibly committed and diligent in following the extensive safety measures at sites to keep each other as safe as possible, while employees able to work from home successfully adapted to completely new ways of working, almost overnight – a first for many, myself included. In response to the pandemic, we launched a multi-stakeholder charitable programme, which distributed over 700,000 products across the UK, Italy and Mauritius, including to the healthcare workers who have worked so hard to keep us all safe. We also supplied over 9 million cans to the UK government for care parcels for the clinically vulnerable, who were unable to shop during lockdown. As the COVID-19 situation evolves, we will adapt, support our communities, and keep each other safe.

SECTION ONE A MESSAGE FROM OUR MD

We have also published a global map of our finished goods suppliers, available on our website and within our 2020 Modern Slavery Statement.

INVESTING IN THE FUTURE We continue to focus on the future of our business, our colleagues and British food manufacturing. Innovation is critical. We’ve made a £5 million investment (over the next three years) as part of an industry-first initiative, with specialist partner Cubo to deliver fastpaced innovation on brand creation, product and packaging design, commercialisation and channel strategy.

A dedicated innovation team of six, ‘Innov8 by Princes’ has been integrated across the business and a new Innovation Kitchen opened at our headquarters in Liverpool for live product testing, demonstrations, and interactive workshops. We’ve also invested over £150 million at Long Sutton, Cardiff, Bradford and Erith, to futureproof our UK operations, ensuring long term, high-quality employment opportunities for Princes Group for many years to come. We are preparing for the UK’s exit from the European Union and changes within our industry through new packaging regulations and other legislation. While managing the challenges of the present, we are planning for the future. I look forward to delivering further success in the year ahead.

Cameron Mackin tosh MANAGING DIRECTOR

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SECTION TWO ABOUT MITSUBISHI CORPORATION

ABOUT MITSUBISHI CORPORATION Mitsubishi Corporation (MC) is a global integrated business enterprise that develops and operates businesses together with its offices and subsidiaries in approximately 90 countries and regions worldwide, as well as a global network of around 1,700 group companies. 5

MC has 10 Business Groups that operate across virtually every industry: Natural Gas, Industrial Materials, Petroleum and Chemicals, Mineral Resources, Industrial Infrastructure, Automotive and Mobility, Food Industry, Consumer Industry, Power Solution and Urban Development. Through these 10 Business Groups, MC’s current activities have expanded far beyond its traditional trading operations to include project development, production and manufacturing operations, working in collaboration with our trusted partners around the globe. With an unwavering commitment to conducting business with integrity and fairness, MC remains fully dedicated to growing its businesses while contributing to a prosperous society.

Princes is a wholly - owned subsidiary of Mitsubishi Corporation since 1989.


CONTRIBUTING TO SOCIETY THROUGH BUSINESS FIRMLY ROOTED IN PRINCIPLES OF INTEGRITY AND FAIRNESS The Three Corporate Principles - Corporate Responsibility to Society; Integrity and Fairness; and Global Understanding Through Business have served as Mitsubishi Corporation’s core philosophy since the company’s inception, inspiring us to continually improve the way we address our economic, environmental, and social responsibilities around the world. Building upon the foundation of these Three Corporate Principles, our Corporate Standards of Conduct establish the Company’s expectations with regard to how business should be conducted, while the Mitsubishi Corporation Code of Conduct provides guidance to our employees worldwide based on local laws and global standards such as the Universal Declaration of Human Rights and the ILO Core Labour Standards. Furthermore, our Environmental Charter and Social Charter also provide further guidance in relation to our sustainable business endeavours.

CORPORATE RESPONSIBILITY TO SOCIETY

INTEGRITY AND FAIRNESS

GLOBAL UNDERSTANDING THROUGH BUSINESS

“Shoki Hoko”

“Shoji Komei”

“Ritsugyo Boeki”

Strive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment.

Maintain principles of transparency and openness, conducting business with integrity and fairness.

Expand business, based on an allencompassing global perspective.

(The modern day interpretation of the Three Corporate Principles, as agreed on at the Mitsubishi Kinyokai meeting of the companies that constitute the so-called Mitsubishi group in January 2001.)

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SECTION THREE ABOUT PRINCES

ABOUT PRINCES We’ve been proudly feeding families for over 140 years.

13 sites worldwide Source from 40+ countries

£1.533 BILLION REVENUE 3,500 different products 2000+ direct suppliers

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*52 weeks ending March 20


OUR HISTORY 1960 1880

Opened in the Netherlands

Founded in Liverpool by William Muirhead Simpson and Frank Roberts

2005

2017

Aquire cooking oil brands, forms Edible Oils Limited (a joint venture with Archer Daniels Midland)

New Business Strategy; Customer and Consumer Focus, Operational Excellence, People Excellence

2018 Major investments at Long Sutton and Cardiff announced

2010 1915 World’s largest exporter of lobsters

1989

Open Polska office, expand edible oils to Europe

Acquired by Mitsubishi Corporation

2011

1991 Princes enters the soft drinks category through acquisition of Bradford site

1999 1946

Princes acquire Mauritian tuna operation

Opened first factory for canned foods

2019 New Vision: Proudly helping families to eat well, without costing the earth. Major investment in renewal of the Princes brand

Princes expands canning operations with acquisition of brands including Crosse & Blackwell and major production sites at Long Sutton and Wisbech

2012 Princes Industrie Alimentari S.r.L. (PIA) created. Processing factory in Foggia, Italy acquired

2020 COVID-19 global pandemic. Partnership with CUBO and invested in state-of-theart Innovation Centre

2001 Acquire Napolina and Shippam’s

2015 Princes Tuna Mauritius (PTM) enlarged tuna processing operation in the Indian Ocean region


OFFICES We have offices in Liverpool (UK), Foggia (Italy), Paris (France), Warsaw (Poland), Rotterdam (Netherlands) and Mauritius.

Our headquarters is based in Liverpool, in the iconic Royal Liver Building.

OFFICES AND OPERATIONS SECTION THREE OFFICES AND OPERATIONS

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FOOD We have three food sites in the UK, a tomato processing site in Italy and two tuna processing sites in Mauritius.

SOFT DRINKS We’re a leading supplier of soft drinks, with four production sites in the UK, a portfolio of major brands and production facilities for customer own brand products.

EDIBLE OILS Edible Oils Ltd (EOL) and Edible Oils Polska SP.Z.O.O are joint ventures between Archer Daniels Midland (ADM) and Princes Ltd. They are major suppliers of branded and customer own brand bottled oils and white fats in the UK and Europe.


We’re passionate about our manufacturing and sourcing. Princes’ heritage in production dates back to 1946. We now operate thirteen state-of-theart food and drink production sites within the UK as well as international facilities for processing tomatoes, tuna and oils which are based in Italy, Mauritius and Poland and commercial sites across the globe.

1 2 3 13 6 4 7

10

16

5

9 8

15 14

OFFICES

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DRINK SITES FOOD SITES OIL SITES 1. GLASGOW 2. BRADFORD 3. MANCHESTER 4. CARDIFF 5. WISBECH 6. LONG SUTTON

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7. *CHICHESTER 8. ERITH 9. BELVEDERE 10. SZAMOTULY, POLAND 11. PRINCES TUNA, MAURITIUS (2 SITES) 12. FOGGIA, ITALY 13. LIVERPOOL, HEAD OFFICE 14. PARIS, FRANCE 15. PRINCES FOODS B.V, NETHERLANDS 16. PRINCES POLSKA, WARSAW, POLAND *Chichester will transfer ownership from Princes at end of March 2021

MAURITIUS


BU

How?

SECTION THREE OUR VISION

Proudly helping families to eat well, without costing the earth. 11

Sustainable profit growth – we run our business responsibly, ethically and efficiently to continue to grow and thrive.

Employer of choice - we work together to create a real sense of purpose and pride, celebrating achievements.

Embracing consumer insight and evolving through innovation - our operating environment is fast paced, and we innovate to keep us ahead of consumer demand.

Serving our customers to the highest standard - our products reach millions of people. We continue to build on our strength as a trusted partner by doing things the right way.

Sourcing raw materials responsibly and ethically – we have a wealth of experience and add value throughout our Supply Chain to provide great tasting food and drink, ethically.

We’re evolv

SECTION THREE BUSINESS STRATEGY

OUR VISION

We respo dem by simplifyin in rationalisin


USINESS STRATEGY

lving our understanding of customer and consumer needs through a cycle of continuous improvement.

ensure that we’re agile to ond to changing customer mands through innovation, transforming operations; ng systems and processes, nvesting in equipment and ng assets to either remove or utilise spare capacity.

1

CUSTOMER & CONSUMER FOCUS

2

OPERATIONAL EXCELLENCE

OUR PROGRAMME STANDS ON THREE PILLARS:

Customers and consumers are firmly at the heart of everything we do. We help families to eat well, healthily. We also focus on environmental and social sustainability throughout our supply chain – “from field to fork”.

3

PEOPLE EXCELLENCE

We want existing colleagues in Princes to be proud to represent us and new people to make us their ‘Employer of Choice’. We recruit excellent people, who are customer and consumer focussed and embrace a performance culture.

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RESPONDIN TO COVID-19

FEEDING MILLIONS OF FAMILIES •

Donating over 700,000 products to communities in the UK, Italy and Mauritius and NHS Key workers.

Supplying 280,000 cases of care parcels to the UK government for the clinically vulnerable.

Inspiring consumers via our social media channels with recipes to try at home using our products.

Adjusting rapidly to working from home and the supply chain impacts of the crisis; maintaining dialogue with all our customers on stock availability, ranging decisions and deliveries.

Business continuity planning to ensure we continued to serve customers and adapted to changing circumstances.

The safety and well-being of our colleagues has always been our main priority, but as a food and drink manufacturer we have a very real responsibility to maintain production during this unprecedented time of crisis to ensure that we can continue to serve our customers well and feed millions of families.

SECTION THREE RESPONDING TO COVID 19


KEEPING OUR COLLE AGUES SAFE • •

Sharing our products across sites when colleagues were struggling to get hold of store cupboard essentials.

Providing rapid support to those colleagues moving to remote working for the first time.

Rolling out a new IT platform to help keep us all in touch while working at home.

Our manufacturing sites have been among the #HiddenHeroes of Covid-19!

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SECTION THREE CUSTOMER AND CONSUMER FOCUS

We’re an expanding international food and drink group, with extensive manufacturing and import operations and a diverse portfolio of brands. Princes supply to major retailers, UK wholesale, food service and food manufacturing customers.

CUSTOMER AND CONSUMER FOCUS

CSR To provide transparency about where our products come from and how we’re working with suppliers to address modern slavery risks, we’ve created an overview of all of our finished goods suppliers. As well as showing the location by product category, it shows the total number of workers and the gender split. We have a leading position on Italian tomatoes and have taken huge steps in transforming our supply chain and tackling human rights issues in Italian agriculture. We are engaged in Fishery Improvement Projects (FIPs) to drive global tuna fishery improvement and to attain MSC certification. We’ve taken a lead position on recycled PET, reaching 45% across all UK plastics manufacturing. In addition, we’ve replaced shrink wrap with card for some of our 4 and 8 pack can ranges.


INNOVATION

WE HAVE A PROGRESSIVE APPROACH TOWARD ETHIC AL SUPPLY CHAINS AND HUMAN RIGHTS. This year we’ve invested in our state-of-the art Innovation Centre, to enhance, drive and fast track our innovation work. We’re reimagining our approach with the launch of a strategic initiative ‘Innov8 by Princes’, partnering with Cubo Innovation Ltd, a joint venture between London based award-winning Food Innovation Solutions ltd and MMR, a global Market Research agency.

During 2020 we have continued to evolve our branded offering and bring new products to market. Napolina has launched a first to market range of drained pulses and we launched a new range of U:Me oils from our Edible Oils Limited joint venture with Archer Daniels Midland (ADM).

BRAND 16


PEOPLE EXCELLENC As part of our People Excellence strategy, we have created the ‘Our Princes - Our People’ employer brand because now, more than ever, we want our colleagues to feel part of one team. No matter where our people are in the world, we have a common purpose in striving to achieve our vision to ‘proudly help families to eat well without costing the earth’. By doing this, we ensure that Princes maintains its place as a leading food and drink manufacturer. Not only do we want every colleague to achieve excellence for Princes, we also want them to

achieve excellence for themselves and each other. Being part of the Princes team really matters. It means working together, supporting one another, continually striving for excellence and taking professional pride in the job we do. It means always practicing the company’s values. In return, we continue to build on the learning and development, culture and support, and benefits and rewards that come with being part of a successful global business. We do this through our 6 pillars of People Excellence. It is this inclusive, diverse and innovative culture that makes Princes a great place to work. A place where every one of us matters and can make a difference and where our colleagues feel inspired and engaged to achieve great things. An Employer of Choice.


SECTION THREE PEOPLE EXCELLENCE

CE

18


CONTINUING MANUFACTURING EXCELLENCE

Princes specia drink product deliver produ by millions of

WISBECH

WE PRODUCE OVER ONE BILLION C ANS OF FOOD A YE AR. 19

Home to our food produ site in Cambridgeshire, producing canned produ including baked beans, s pulses, pasta, vegetable sauces. The site is also a purchaser of locally grow produce.

ACCREDITATIONS: •

OHSAS 18001

BRC Global Standard fo Safety AA+

Laboratory Accreditati CLAS

Member of SEDEX


SECTION THREE CONTINUING MANUFACTURING EXCELLENCE

alises in sourcing quality products and ingredients from around the world. We also produce food and ts across our state-of-the-art production sites. Through an efficient international supply chain, we ucts to retail, wholesale, food service and industrial customers and our brands and products are enjoyed f people every day.

uction

ucts soups, es and a major wn

or Food

ion

LONG SUTTON

CHICHESTER

RICHE TERRE

MARINE ROAD

FOGGIA

Located in rural Lincolnshire, this is our largest food production site in the UK. They produce baked beans, vegetables, fruit, pulses, pasta and meatballs in can sizes from 145g to 3kg. The site is also a major purchaser of locally grown British produce from independent farms.

Opened in 2002, this site can supply pastes and spreads, canned ready meals, canned pies, stocks and gravies, cooking sauces, and sandwich fillings, provided in a variety of pack formats from cans and jars to pouches and microwavable pots.

Princes Tuna Mauritius (PTM) is one of the most technologically advanced tuna processing facilities in the world. It was the first global supplier of canned tuna to hold the SA8000 certification for social accountability, marking an international standard in working conditions and practices.

PTM Marine Road produces tuna loins for export to canneries and pouches for foodservice and industrial customers. The PTM sites provide a strong base from which to compete in the global tuna market and drive sustainability initiatives in the Indian Ocean region.

This site is one of the most modern tomato processing facilities in Europe. The 120,000sq metre factory has the capability to process in the region of 300,000 tonnes of fresh tomatoes annually. The vast majority of fresh tomatoes used at Foggia are picked locally.

ACCREDITATIONS:

ACCREDITATIONS:

ACCREDITATIONS:

ACCREDITATIONS:

ACCREDITATIONS:

OHSAS 18001

OHSAS 18001

MSC Chain of Custody

ISO 11233:2009

BRC Global Standard for Food Safety AA+

ISO14001

MSC Chain of Custody

SA8000 certified

SA8000 certified

ISO 2205:2008

BRC Global Standard for Food Safety AA+

IFS – Higher Level

IFS – Higher Level

Kosher Food Certification

Laboratory Accreditation CLAS

BRC Global Standard AA+

BRC Global Standard AA+

Member of SEDEX

COFRAC Laboratory Accreditation

Member of SEDEX

Organic certification

Member of SEDEX

Member of SEDEX

BRC Global Standard AA+

Member of SEDEX

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Proudly helping families to eat w on strong corporate governance

21

WE SOURCE LOC ALLY GROWN PRODUCE, FROM INDEPENDENT FARMS, WHEREVER POSSIBLE.

GLASGOW

BRADFORD

Glasgow supplies major retailers with canned soft drinks through the use of a high speed efficient production line. Our team in Glasgow has expertise in UK and international markets. The site has achieved a range of accreditations as a high quality and efficient factory.

Bradford is home to our UK soft drinks producti site. Bradford is our cen excellence for fruit squa manufacturing product our Jucee, Geebee and W brands. We also produc range of customer own squash and bottled carb drinks.

ACCREDITATIONS:

ACCREDITATIONS:

OHSAS 18001

OHSAS 18001

ISO14001

ISO14001

BRC Global Standard for Food Safety A+

BRC Global Standard f Safety AA+

Laboratory Accreditation Exova

Laboratory Accreditat

Member of SEDEX

Member of SEDEX


SECTION THREE CONTINUING MANUFACTURING EXCELLENCE

well, without costing the earth, Princes’ international scope is combined with a focus e and technical compliance as well as a dedication to quality and customer service.

MANCHESTER

CARDIFF

ERITH

BELVEDERE

SZAMOTUŁY

Our Manchester juice and drinks facility produces a large variety of fruit juices in bottle and carton formats. It is also our centre of excellence for chilled juice products. The site manufactures products for our market-leading Princes brand as well as a wide range of customer own brand juice.

Our Cardiff site is a centre of excellence for one litre cartons of ambient fruit juice and drinks, manufacturing both our Princes brand and customer own brand contracts. It produces juice products in one litre cartons, multipacks and ready to merchandise display units

This site forms the hub of our cooking oil production and is located immediately adjacent to one of the largest seed oil crushing and refining establishments in Europe. It bottles Crisp ’n Dry, Flora products and Mazola Corn Oil, and customers own brand products.

Recognised as the UK’s leading olive oil production facility. The majority of our customers own brand products are blended and bottled here. These products are olive oils, balsamic vinegar and speciality oils in a range of packaging. Belvedere is the largest producer of olive and speciality oils in the UK.

Located in the Polish North West region of Wielkopolska, Szamotuły is the newest addition to the Edible Oils portfolio, producing branded and customer own brand rapeseed oil. The site is fully integrated with an adjacent refinery complex. The site serves customers across Eastern Europe.

ACCREDITATIONS:

ACCREDITATIONS:

ACCREDITATIONS:

ACCREDITATIONS:

OHSAS 18001

OHSAS 18001

OHSAS 18001

OHSAS 18001

ACCREDITATIONS:

ISO14001

ISO14001

ISO14001

ISO14001

IFS – Higher Level

for Food

BRC Global Standard for Food Safety AA+

BRC Global Standard for Food Safety A+

BRC Global Standard for Food Safety AA+

BRC Global Standard for Food Safety AA+

Member of SEDEX

tion Exova

Laboratory Accreditation CLAS

Laboratory Accreditation CLAS

Member of SEDEX

Member of SEDEX

Member of SEDEX

Member of SEDEX

r largest ion ntre of ash, ts for Wells ce a wide n brand bonated

22


DOING THE RIGHT THINGS Princes fully supports the UN Universal Declaration of Human Rights and the International Labour Organization (ILO) Declaration on Fundamental Principles and Rights at Work. The SDGs have been developed to make the world more sustainable by 2030. 23

Corporate Social Responsibility (CSR) is fundamental to our business. Our efforts are focussed under three pillars: CLIMATE CHANGE & THE ENVIRONMENT We remain committed to ethical sourcing, sustainability and reducing our impact on the planet.

FAIR PARTNER & GOOD EMPLOYER Improving the lives of workers in our supply chain and developing a performance culture that inspires people.

HEALTH & WELLBEING Our core products are key components of a balanced diet. We are committed to improving their nutritional content.


SECTION FOUR DOING THE RIGHT THINGS

UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (SDGs)

WE ARE MINDFUL OF ALL OF THE SDGs BUT HAVE IDENTIFIED 8 SPECIFIC GOAL S WHERE WE HAVE LE VER AGE OR INFLUENCE AND C AN MAKE A RE AL DIFFERENCE

END HUNGER, ACHIEVE FOOD SECURITY AND IMPROVED NUTRITION AND PROMOTE SUSTAINABLE AGRICULTURE.

ENSURE INCLUSIVE AND EQUITABLE QUALITY EDUCATION, PROMOTE LIFELONG LEARNING OPPORTUNITIES FOR ALL.

ENSURE AVAILABILITY AND SUSTAINABLE MANAGEMENT OF WATER AND SANITATION FOR ALL.

PROMOTE INCLUSIVE AND SUSTAINABLE ECONOMIC GROWTH AND DECENT WORK FOR ALL.

ENSURE SUSTAINABLE CONSUMPTION AND PRODUCTION PATTERNS.

TAKE URGENT ACTION TO COMBAT CLIMATE CHANGE AND ITS IMPACTS.

CONSERVE AND SUSTAINABLY USE THE OCEANS, SEAS AND MARINE RESOURCES FOR SUSTAINABLE DEVELOPMENT.

PROTECT, RESTORE AND PROMOTE SUSTAINABLE USE OF TERRESTRIAL ECOSYSTEMS, SUSTAINABLY MANAGE FORESTS, COMBAT DESERTIFICATION, AND HALT AND REVERSE LAND DEGRADATION AND HALT BIODIVERSITY LOSS.

26


OUR PRINCES, OUR PEOPLE We have evolved our People Excellence strategy and developed 6 pillars that bring to life the Our Princes – Our People Philosophy. Together they embed a culture of mutual respect and responsibility. We want everyone to feel they belong to something special at Princes and share a commitment to long-term excellence in everything we do. 25

SECTION FOUR OUR PRINCES, OUR PEOPLE


OUR PRINCES - OUR PEOPLE PHILOSOPHY Our People Philosophy - we want everyone to feel they belong to something special at Princes.

OUR VALUES To be an employer of choice and a high performing business, it’s essential to have a strong set of values. Our Pride in Princes Recognition Programme demonstrates these values.

OUR PERFORMANCE Everyone’s performance really matters at all levels of our business. A high performance culture is important to us if we are to continue attracting and retaining the best talent.

OUR HEALTH & WELLBEING Our health and wellbeing has never been more important and the pandemic has given us a push to check our strategy.

OUR REWARDS We aim to attract and retain great people. We expect a lot of our colleagues and we recognise their excellence by providing a suite of rewards and benefits.

OUR COMMUNITY Our Inclusion and Diversity Programme that focuses on accessibility, social mobility, LGBT+, gender diversity, multicultural and age diversity creates a strong community.

EMPLOYER OF CHOICE ‘Tested to the extreme by the pandemic, our colleagues have proved themselves to be resilient and dedicated. We really couldn’t be prouder.’

Joe Den t

GROUP HR DIRECTOR

OUR JOURNEY Colleagues are encouraged to take ownership of their learning and development, deciding what’s right for them at different stages of their time at Princes.

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GENDER % Male 53% Female 47% 34.94% MAURITIAN 29.17% BRITISH

ETHNICITY %

17.08% BANGLADESHI 6.22% INDIAN 5.74% ITALIAN 3.40% REST OF THE WORLD 2.13% POLISH 1.32% LITHUANIAN *THESE FIGURES ARE CORRECT AS AT 5TH NOVEMBER 2020 AND ARE BASED ON OUR GLOBAL HEADCOUNT. PLEASE NOTE: 2019/20 FIGURES WERE BASED ON UK ONLY HEADCOUNT FIGURES. ALL HEADCOUNT FIGURES FOR BUSINESS REPORTS GOING FORWARD, WILL BE BASED ON GLOBAL HEADCOUNT.

27

SECTION FOUR OUR PRINCES, OUR PEOPLE


TESTIMONIAL:

Camila Densa IT VENDOR MANAGER

‘It was important to me that I joined a business that shares the same socially responsible views as me – and since joining Princes in July it has become clear to me that the business is taking ambitious steps to promote inclusion in the workplace. I’ve learned (and also became very excited) about a number of new initiatives; Princes is committed to excellence and innovation. Starting a new role during a pandemic was a challenge but a carefully designed onboarding programme means that I have already had the chance to meet people from across the business - just remotely. With technology becoming more and more critical for businesses my brand-new role is even more exciting and as an IT Vendor Manager I will focus on establishing an IT vendor management process that ensures our IT team will be able to back Princes’ continuous success. There are exciting times ahead and I can’t wait to start seeing the results!’

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ETHICAL TRADING AND HUMAN RIGHTS WE ARE LE ADING IN OUR INDUSTRY IN THE FIGHT AGAINST MODERN SL AVERY, SOMETHING WE’RE VERY PROUD OF.

29

We firmly believe tha working with our sup chain partners, and b open about our prog we can help to end m slavery and human trafficking risks in ou supply chain.

We take a partnershi approach with our ke suppliers, seeking lon supply agreements in to provide the securit integrity and quality both us, customers a consumers are lookin OUR VALUE CHAINS

Our suppliers provide finish ingredients, packaging and materials.

FIND OUT MORE


SECTION FOUR ETHICAL TRADING AND HUMAN RIGHTS

at by pply being gress, modern

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ip ey ng term n order ity, which and ng for.

hed goods, raw

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PROTECTING WORKER CONDITIONS

‘I come from Senegal. I joined Princes in 2019. My life has been transformed by being given the opportunity to work. My team supports inspections in the tomato fields, ensuring workers are getting the help and support they need.’

Ibrahima Mbaye Mame, PIA AGRONOMY TEAM FIND OUT MORE

31

WATCH VIDEO SECTION FOUR ETHICAL TRADING AND HUMAN RIGHTS


BEST PRACTICE APPROACHES

We recognise the benefit in collaborating to drive real change and address some of the root causes of modern slavery in supply chains. As part of these efforts we are: •

Listed on the Chartered Institute of Procurement & Supply (CIPS) Corporate Ethics Register, demonstrating our respect and awareness of international standards against criminal conduct. Registered as a Stronger Together Business Partner, recognising our commitment to tackling hidden labour exploitation and modern slavery. Member of Food Network for Ethical Trade (FNET), a collaborative initiative with UK supermarkets and large food suppliers to improve human rights in global supply chains.

Part of GRASP (Risk Assessment on Social Practice), which requires good social management in primary production, helping farmers establish good social practice on their farms.

Member of the Seafood Ethics Action Alliance; established to share information on emerging issues and agree best practice solutions.

Member of the Sedex Stakeholder Forum (SSF), bringing together leaders in ethical trade and responsible sourcing to solve shared challenges.

Member of the Indirect Procurement Human Rights Forum, working collaboratively to drive positive change and reinforce human rights of workers.

In addition to being a member of Ethical Trading Initiative (ETI) – a leading alliance of companies, Trade Unions and Non-Governmental Organisations - we are also Board representatives of the Food, Farming & Fishing Corporate Members.

BRIGHT FUTURE

THIS YE AR, WE ANNOUNCED OUR BUSINESS PARTNER STATUS WITH THE BRIGHT FUTURE SCHEME. THE SCHEME OFFERS PAID WORK PL ACEMENTS AND JOBS IN OUR FOOD BUSINESS TO THOSE WHO HAVE BEEN RESCUED FROM MODERN SL AVERY IN THE UK. WE HOPE TO CONTINUE LE ADING BY E X AMPLE.

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There is no planet B

At Princes, we recognise the significant challenge that climate change presents. We are ever mindful of our impact on the global environment. We work hard to reduce the environmental impact of our business. We constantly review our production and sourcing methods, revise targets and move our commitment forwards – this is both a moral and commercial imperative for our business. We’re cutting carbon in our operations and implementing new technologies to maximise energy efficiency. We’re also working hard to reduce food waste or re-use it positively.

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Progress against our targets TYPE

SECTION FOUR CLIMATE CHANGE AND THE ENVIRONMENT

All companies have a responsibility to minimise the impact their operations have on the environment locally, nationally and globally.

TARGET

STATUS

ENERGY

REDUCE PRIMARY ENERGY FROM OUR (GROUP-CONTROLLED) MANUFACTURING SITES BY 10% BY 2020

AHEAD OF TARGET - REDUC 12%

WATER

REDUCE TOTAL AMOUNT OF MAINS WATER USED MEASURED BY CASE (BASELINE 2014/2015)

ONGOING. REDUCED BY 17%

LANDFILL

ZERO UK FOOD WASTE TO LANDFILL BY 2020

PET

MAINTAIN RECYCLED MATERIAL WITHIN OUR PET SOFT DRINKS BOTTLES AT 25%

ZERO FOOD WASTE TO LAN FROM OUR UK SITES

UK SITES 100% COMPLIANT, OVERSE AT 98.6% RECYCLED WASTE

51% RECYCLED CONTENT IN DRINKS AND OILS BOTTLES

CLIMATE CH THE ENVIRO


CED

%

NDFILL

EAS SITES

N OUR

HANGE AND ONMENT

OUR GREENGOAL S 2030 Zero Carbon emissions from our manufacturing sites 50% internal energy generation Transition away from fossil fuels to self generation and renewable

25% less water wastage Reduce & re use

30% less general waste And everything recycled

50% less food waste Prevention & reduce at source

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SECTI

PLASTIC AND PACKAGING

All our consumer packaging will be recyclable, reusable or compostable by 2025.

W EN SA QU PR CO W US SU PA

Across averag our pa We’ve non-re of our PVC (P Expand which remov


ION FOUR PLASTIC AND PACKAGING

E WANT TO NSURE THE AFET Y AND UALIT Y OF OUR RODUC TS FOR ONSUMERS HILE AL SO SING USTAINABLE ACK AGING.

s our UK sites, the ge recycled content of ackaging is 45.82%. e taken steps to remove ecyclable plastics; none packaging contains Polyvinyl Chloride) or ded Polystyrene (EPS), have been totally ved from our business.

99.87% of the plastic that we use is recyclable.

A key future focus is plastic pouches. They are convenient, lightweight and popular with consumers, but the barrier properties to enable cooking in the pouch means they are not recyclable. We are already in trials with a potential solution. In 2019 we achieved the significant milestone of ensuring that all our PET drinks and oils bottles had 51% recycled content. We are scoping now how we can move this figure on for our brands and the own label we produce. All our product packaging should be widely recyclable, use the minimum materials necessary, be durable for supply chain movements, and help families reduce food waste in the home. When we consider new packaging, we take the overall environmental lifecycle, and supply chain impact of materials into account to make the best decision for our customers and consumers.

Key facts PLASTIC TONNAGE 32,210 TOTAL RECYCLABLE TONNAGE

32,168

TOTAL RECYCLED CONTENT TONNAGE 14,758 RECYCLABLE PLASTIC 99.87% RECYCLED CONTENT 45.82% ALLÂ CARTON BOARD AND CORRUGATED BOARD FOR UK MANUFACTURING IS FSC CERTIFIED. ON-GOING LIGHT-WEIGHTING TO BOTH CANS AND BOTTLES, WHERE POSSIBLE. 36


SEAFOOD SUSTAINABILITY

WE CAN TRACE EVERY CAN OF PRINCES FISH RIGHT BACK TO ITS ORIGINAL BOAT. FOUNDED IN 1880 Initially trading solely in canned fish including Lobster, few businesses have a heritage as rich as Princes in the procurement of seafood. Even though we don’t own any boats, our commitment to sourcing seafood sustainably is a key part of our corporate responsibility.

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OUR APPROACH TO SOURCING We source a range of fish species from around the world. Where possible, we aim to source from Marine Stewardship Council (MSC) certified fisheries or those that are actively involved in Fishery Improvement Projects (FIPs) with the aim of achieving MSC certification.

TUNA

INDIAN OCEAN

Our goal is to source all of tuna from MSC certified fisheries or in a FIP. In 2019, we achieved 94%. In the UK, all of our Princes brand tuna meets industry agreed Responsibly Sourced criteria.

Princes is a founder member of the SIOTI FIP (2017). We also source MSC certified skipjack tuna from the Echebastar purse seine fishery and Maldives pole & line fishery.

INDONESIA We source pole & line tuna from Indonesia’s AP2HI FIP which entered into MSC assessment in 2020.


Princes is a founder member of the Senegal pole & line FIP. We also source from the Eastern Atlantic FIP and AGAC MSC assessment.

SARDINES Our sardine supplier is a member of the Moroccan sardine FIP. They aim to enter into MSC assessment in 2021.

BEST PRACTICE APPROACHES

Princes is one of the founding partners of the International Seafood Sustainability Foundation (ISSF), helping to advance global tuna sustainability through science-based practices, collaboration and advocacy.

SECTION FOUR SEAFOOD SUSTAINABILITY

ATLANTIC OCEAN

SALMON Princes sources MSC certified pink, red and keta salmon from the Alaskan fishery.

MACKEREL Princes sources mackerel from the North East Atlantic’s MINSA fishery.

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3


SECTION FOUR LOVE FOOD NOT WASTE

LOVE FOOD NOT WASTE

39

99% OF OUR FOOD AND DRINK DOES NOT GO TO WASTE. None of our UK food waste goes to landfill. We’ve also reduced UK food waste by 6%, from 17,911 tonnes in 2018/2019 to 16,631 tonnes (1.0% of food handled) in 2019/2020.

All of manu are ta reduc We’re about

In addition also startin seek ways t value in it. established better use for resale b consumptio

We convert into fuel (re WRAP guid

Our total fo drinks, food treatment, landfill.

CHAMP INITIAT

We have ap suppliers to initiative an Measure an


our ufacturing sites asked with cing food waste. e passionate t it.

n to reducing waste we are ng to view it differently and to re purpose it and find the In Italy and the UK we’ve d food bank partnerships to stock that is not suitable but is perfect for human on.

WE HAVE DONATED OVER 81,000 C ASES OF FOOD AND DRINK TO FARESHARE*

t 18,397 tonnes of food waste ecorded as waste in line with delines).

We’re keen to focus on fruit and vegetable waste next as it makes up 30% of our total waste. We’re already exploring better options for its use. * FareShare is the UK’s leading charity in tackling hunger and food waste. All food and drink that we produce at our UK sites but cannot sell for whatever reason and is fit for human consumption is donated to them and has been since 2013. ** We cannot directly compare this year’s food waste figure with last year’s due to the change in reporting scope from ‘Production’ to ‘Handled’.

ood handled incorporates soft d and edible oils.3% water , 7% (outside of UK) goes to

***Excludes waste delivered for human consumption (charity donations) or animal feed.

OUR FOOD WASTE IN NUMBERS

PIONS 12.3 TIVE

pproached some of our o join the Champions 12.3 nd find ways to Target, nd Act on their waste.

WE CAN DO BETTER

TOTAL FOOD HANDLED

OVERALL FOOD WASTE

%

UK SITES

1,655,667

16,631

1.0%

OVERSEAS SITES

384,828

5,518

1.4%

2,040,495

22,149

1.1%

TOTAL GROUP

****Champions 12.3 is a coalition of executives from governments, businesses, international organizations, research institutions, farmer groups, and civil society dedicated to inspiring ambition, mobilizing action, and accelerating progress toward achieving Sustainable Development Goal Target 12.3 by 2030.

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HEALTHY FOOD, HEALTHY LIFE WE ARE COMMIT TED TO PROVIDING SIMPLE, NUTRITIOUS FOOD AND DRINK TO OUR CUSTOMERS. Consumers are

more conscious than ever of how food and drink 41

Latest data from the UK National Diet and Nutrition Survey shows a decrease in sugar intake by children and teenagers, due to a decrease in drinking sugary drinks. However, they are also drinking less fruit juice, which is concerning given that fruit juice remains the most common part of the UK’s five a day consumption target.

None of our branded soft drinks contain any added sugar


Consumers are more conscious than ever of how food and drink contribute to a healthy lifestyle. Products from both our brands and own label products can be important parts of balanced diets and we are committed to both making them more nutritious and ensuring that packaging and communications is clear. Childhood obesity is a significant issue in the UK and the NHS body Public Health England (PHE) is focusing its attention on the level of calorie intake in children, regardless of whether the product is marketed towards them or not. We are working to reformulate, and increase communication of healthier alternatives, in line with PHE recommendations.

Both consumers and the government are focused on carbohydrates, and specifically sugar. Historically our biggest use was in soft drinks, but between 2011 and 2016 recipes were changed both for our brands and own label products. No branded soft drink manufactured contains any added sugar and in the own label range there remain only a handful of products with added sugar. Reducing sugar does mean that sweeteners are used in soft drinks, particularly in dilute to taste squash, and we carefully follow the advice of regulatory, trade and scientific bodies on this use. The range of healthy foods across all brands has been increasing year on year with the addition of barley and spelt products, great sources of lowfat protein and used by many consumers as an alternative to meat in casseroles, stews and soups.

SECTION FOUR HEALTHY FOOD, HEALTHY LIFE

42


OVER 200 BR ANDED PRODUC TS WE SUPPLY COUNT TOWARDS 2 OF YOUR 5 A DAY

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5 a day

You can find out more in the NHS Eatwell Guide.

If you’re looking to eat well, we offer a wide variety of delicious fruit and vegetables. Canned food is a great way to enjoy healthy food as part of your 5 a day. Our range of food and drink supports a healthy balanced diet with oily fish, fruit, vegetables, meat, juice, olive oil and pulses among our core products. The NHS recommends the health benefits of a Mediterranean style diet in its EatWell Guide and many of our products are included. Canned food is a great way to get 1 of your 5 A Day* and the airtight seal means we don’t need to use any preservatives. *We never make any claims about 1 of 5 A Day on canned fruit in syrup, only in natural juice

FIND OUT MORE

SECTION FOUR HEALTHY FOOD, HEALTHY LIFE

44


We’ve made a significant investment, with specialist innovation agency Cubo. Innov8 by Princes has a six strong team including our Senior Development Chef. The focus is on brand creation, product design and development, packaging, commercialisation and channel strategy. This rapid end-to-end innovation process places our consumer at the heart of new product development. An online community of c1300 UK consumers will be part of qualitative and quantitative research, providing immediate insight that we believe will support successful new product launches.

Innovation is critical to the future of our business. That’s why we’ve invested in our state-of-the-art Innov8 Centre.

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The Innovation Centre will be used for live product testing and demonstrations, as well as interactive workshops with internal and external participants. We expect the first product launches from Innov8 to reach market within the next 12 months.

TAKE A 3D TOUR

LEADING INNOVA


*Phil Vickery at the Love Canned Food Festival 2020, hosted in our Innov8 kitchen’.

ATION

OUR INNOVATION KITCHEN IS A STATEOF-THE-ART FACILIT Y, WITH A PREP ARE A , SHOWC ASE SPACE AND INTER AC TIVE IDE ATION AND BRE AKOUT SEC TION AT OUR HE ADQUARTERS. SECTION FIVE LEADING INNOVATION

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OUR FAMILY OF BRANDS As well as being one of the UK’s leading grocery brands, Princes owns a portfolio of other household food and drink brands in addition to producing and distributing others under licence. In this section, you can find out more about what we’re doing with our brands. Today’s consumers interact with businesses and brands in a much more personal way. We must appeal to consumers not only on a rational level but also to their emotions. They need to feel good about the products they buy. Consumers also expect the products they buy to reflect their own unique values and they want to know more about what is in their food and drink.

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Proudly hel eat well, wi the


lp families to ithout costing earth.

Take a look at our brands… 1

08/10/2020

09:02

SECTION SIX OUR FAMILY OF BRANDS

A68582 PR Corporate Family Tree Poster A1-paths.pdf

Flora ® and the sunflower device are registered trademarks of Unilever and used under licence. Batchelors ® is a registered trade mark of Premier Foods Group Limited and used under licence. Branston ® is a registered trademark of Mizkan Euro Limited and used under licence.

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Princes food and drink Princes has been caring about taste, quality and families since 1900. The complete Princes range includes a diverse selection of over 200 food and drink products including canned fish, meat, fruit, sandwich fillings and soft drinks.

fish

Meat

Princes is one of the market leading brands in the UK canned fish market. Its heritage dates back to 1880 when the company founders, Simpson & Robert began trading in canned salmon and lobster. Now the fish range includes tuna, mackerel, salmon and more. Following the successful launch of Princes Mackerel Sizzle NPD last year, Princes has recently introduced plastic free tuna multipacks as part of an ongoing journey to becoming more sustainable.

At Princes, our meat range is ma beef, hot dogs, ham, canned rea pastes. All of our canned meat p trusted by our consumers for th quality. Due to our expertise in s production, we can guarantee th canned meat range provides con best quality cuts and their long that they are ready when you ar

In 2019, the brand underwent a significant redesign which provided the framework for a new advertising and communications campaign, “there for you, all ways”. The packaging design brought in a new look and feel across the full range of products. The marketing campaign draws on the brand’s rich heritage whilst also showcasing the role Princes plays in modern day mealtime moments.

FIND OUT MORE

THERE FOR YOU, ALL WAYS


ade up of corned ady meals and products are heir taste and sourcing and hat our ambient nsumers with the shelf life means re.

Juice

fruit

Princes produce a large variety of fruit juices in both carton and mini carton formats. As part of the brand re-launch, the new pack format offers a more premium design and shape. This new carton format and vibrant design is intended to encourage purchase from new and younger shoppers.

Our canned fruit range is made up of our core fruit products- peaches, mango, pineapple etc. and our fruit fillings and toppings range which is used more for baking and creating. Home baking has increased significantly in 2020 and Princes fruit fillings and toppings range is ideal for bakers of all abilities.

SECTION SIX OUR FAMILY OF BRANDS

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SECTION SIX OUR FAMILY OF BRANDS

FOOD CRE ATE D WITH

LOVE NAPOLINA, THE UK’S NO.1 ITALIAN COOKING BRAND, HAS HAD A GREAT 2020, WITH RECORD MARKET SHARES AND MARKET-BEATING GROWTH. FIND OUT MORE

51

Market leaders and pulses, an a have bought Na and the brand’s 57% of UK hous were eaten on 3


in tomatoes, dried pasta additional 2m consumers apolina over the past year, penetration now stands at seholds. Napolina products 3.5 billion occasions in 2020.

This growth has been driven by the successful “for the love of Italian food” campaign which has been showing the public how to effortlessly make great Italian food. This has been through a series of tv ads, social media activity, and a broad partnership with BBC Good Food which includes advertorials and a Good Food hosted microsite showcasing recipe ideas. Additionally an influencer campaign was executed to focus on innovation including our unique Drained and Ready to Serve canned pulses.

A key theme for our progress to date is sustainability. In addition to the market leading work already done on tomato supply chain transparency, we’ve launched on-pack QR codes telling the Napolina story of quality and sustainability and we are switching to cardboard packaging for Napolina pasta, saving almost 200 tonnes of plastic from landfill each year. WATCH VIDEO

IT’S NOT JUST THE PASTA AND TOMATO KEYSTONES WHICH HAVE LED THE GROWTH - SUCCESSFUL LAUNCHES OF NEW PRODUCTS DURING 2020 INCLUDED GLUTEN FREE PASTA, PREMIUM SAUCES AND GNOCCHI. 52


Fie go

FIND OUT MORE

Jimmy Doherty BRAND AMBASSADOR

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The Crosse & Blackwell brand was boosted through the 2019/20 soup season by a successful TV campaign. Backing up the catchy ad was a PR push featuring TV presenter and farmer Jimmy Doherty. Jimmy was very active through both traditional and social media in his role as a brand ambassador, helping new product launches with press and radio interviews as well as with his social media presence. SECTION SIX OUR FAMILY OF BRANDS

Launching into the nation’s cupboards during the coming soup season will be three new recipes - Cream of Roasted Mushroom, Scotch Broth and Chicken Broth. Made with British ingredients, these three have real potential to be very popular with consumers. We will build on the success of last year, for this year’s soup season, partly through wider distribution of the well-received TV advert. Jimmy Doherty’s popular appeal will continue to be a vital part of this campaign. His message will shift to the importance of shoppers buying British produce to support the nation’s farmers, which emphasises Crosse & Blackwell’s heritage as a British company. In addition, we will do more to raise our social media profile. The campaign for this year will be complemented by promotional work both online and in store.


eld to bowl goodness Field to goodness Field to bow goodness


WE BELIEVE OUR BEANS ARE THE BEST. We’ve challenged the nation’s other beans in blind taste tests. Consumers prefer Branston. FIND OUT MORE

The Branston Bean challenge will continue - where we challenge the nation’s other beans in blind taste tests. We’re confident that consumers will once again prefer the rich, thick tomatoey taste of Branston beans. During 2020, Branston worked closely with social media influencers to create new recipes where Branston beans are the star.

BRANSTON RECENTLY (2019) LAUNCHED A NEW VEGETARIAN SAUSAGE. Branston ® is a registered trademark of Mizkan Euro Limited and used under licence. Branston ® is one of the UK’s most iconic food brands and has been a firm favourite with consumers since 1922.

ARE TH BEAN


SECTION SIX OUR FAMILY OF BRANDS

HE OTHER NS TOAST?

LOVE CANNED FOOD FESTIVAL In August 2020 a host of top chefs, well-known foodies and wellness experts teamed up to talk all things canned. Our Love Canned Food ambassador Phil Vickery spoke with Oli Mannion about their shared appreciate of canned food while Lily Soutter and Mira Manek shared amazing tips on how canned food can be eaten as part of a balanced diet. And MOB Kitchen made quick, and irresistible, Baked Bean Tacos. The festival was THE place for can-spiration. Branston Beans is proud to be part of the Loved Canned Food initiative. During the COVID-19 pandemic, we teamed up with other Princes brands to provide a Family Essentials Box, delivered straight to our consumers’ doors. As part of the Love Canned Food Festival we partnered with FareShare to raise money to help support the work which they undertake. We were able to donate £20k as a result of the activity.

FIND OUT MORE


We aim to show just how versatile (canned) peas can be. Consumer shopping habits changed in the outbreak of Covid-19 in 2020. Canned foods became much more popular as consumers look for healthy, quality, nutritious foods to stay safe in your cupboards and avoid many trips to the shops. Batchelors Peas have led the way in meeting that demand, making peas the celebratory centre of the plate in 2020, rather than veg on the side. As consumers continue to show interest in vegan and veggie food, we developed an #insPEArational range of recipes to celebrate peas: from marrorwfat pea and ham soup, to mushy peas hummus / fritters.

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Brighten up your plate FIND OUT MORE

Batchelors ÂŽ is a registered trademark of Premier Foods Group Limited and used under licence.

B bee pea si W a e


Batchelors Peas has en a leader in canned as for over 100 years, ince its founding by William Batchelor and innovation and expansion under his daughter Ella.

In 2021 we will partner with England Rugby League’s Super League and the England team for the 6th consecutive year.

Farrows Marrowfat Peas have been Britishgrown and packed since 1929. They’re grown and packed with care to bring you the tastiest Marrowfats you can put on your plate. Fantastic with fish and chips, perfect with pies and you haven’t had proper pea and ham soup until you’ve had it with Farrow’s.

SECTION SIX OUR FAMILY OF BRANDS

The launch of our Instagram page @ Batchelorspeas has enabled us to connect with a younger audience and share innovative recipe ideas.

Half a can makes up one portion towards your 5-a-day. Farrows peas have been part of Princes since 2011.

All our peas are grown and harvested in the UK

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G G The Jucee brand of Squash and Juice remains a firm favourite with shoppers and is available in Iceland, discounters and wholesale retailers with the brand being the second biggest in the wholesale sector of the Squash market. Jucee has now successfully launched into the Chilled Juice market which is a great addition to the longstanding ambient Juice and Lunchbox categories. The expanded range includes a choice of no added sugar flavours all of which are made from real fruit and has the added benefit of no artificial colour or flavours. Jucee Squash retains its market position as a good quality and value alternative to the brand leader.

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FIND OUT MORE

SECTION SIX OUR FAMILY OF BRANDS

GREAT TASTE, GREAT VALUE, GREAT FUN

Jucee has a role to play in our wider commitment to sustainability - as part of this all the plastic bottles used are made of 51% recycled plastics and these bottles are then 100% recyclable.

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SECTION SIX OUR FAMILY OF BRANDS

Through our Edible Oils Limited (EOL) Partnership with Archer Daniels Midland (ADM), we are a major supplier of branded and customer own-brand seed, olive and speciality oils as well as white fat products into the retail and food service trades.

Seed Oils We supply sunflower, rapeseed and corn oil for both our brands and customer own-brand.

Olive oils We supply extra virgin olive oils as well as other olive oil grades, flavoured oils and infused variants.

Speciality oils We source a wide variety of oils, such as sesame, cold pressed rapeseed, groundnut oil and coconut from around the world.

White fats Perfect for baking and cooking, our brands include Trex, Crisp ‘n Dry and Britannia.

FIND OUT MORE

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Crisp ‘n Dry is the UK’s number one brand of cooking oil and, in 2020, reached its 50th birthday. To celebrate, Crisp ‘n Dry is being relaunched with new artwork and a new national TV campaign with the message to ‘give it 100%’. Crisp ‘n Dry is 100% rapeseed oil, and helps home cooks put 100% into perfecting, cooking and serving wholesome, delicious clean their plate classics that everyone loves.


EOL launched U:ME to the UK market – a new brand of speciality cooking oils.

Trex remains an icon of British home baking.

Launched in April 2020, the range meets consumer demand for delicious blends and sprays which have clear guidance for home cooks on how and when to use them.

Growing +15.7% in the L52W1as consumers bake more during the pandemic. First launched in the 1930s as a dairy-free alternative to butter, it continues to provide a solution for dairy free baking and cooking.

The range includes oils for frying through to drizzling to demystify the question of ‘what oil should I use to really make that dish sing’. To disrupt a functional fixture, the bright on-pack colour paired with delicious food photography, challenges the ‘norms’ found in the category. The partnership with Masterchef finalists, Billy and Jack, brings to life the purpose of inspiring confidence in the kitchen, and is the ideal way to grow brand awareness in the UK market. With a strong innovation pipeline, it has the potential to expand in to further categories – all working to inspire confidence in the kitchen.

Given that it has no water, consumers can use 20% less than when using butter! 1. Kantar World Panel. 9th Aug 20. Value Growth Total Market White Fats.

Flora is a highly recognisable food brand – with its heritage in chilled spreads. As 100% sunflower oil, Flora is the only sunflower brand to drive value into the oil category. Flora and the sunflower device are registered trademarks of Upfield and are sold under license.

Mazola has both a corn oil and rapeseed oil, both sourced from specially selected farms to give a high quality range of pure oils.

Olivio offers consumers a touch of the Mediterranean. Olivio is made from a blend of vegetable oil with 15% pure olive oil. Olivio is a registered trademark of Upfield, and is packed under license.

Mazola is very active on social media with channels on YouTube and Pinterest

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The Wielkopolski brand was launched in October 2010 and has become one of the most recognisable in Poland’s edible oils category, improving its market share and brand awareness every year. This progress is driven by the quality of the product, which offers consumers quality cooking oil that they trust to bring out the best in their dishes.

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Some of these dishes are inspired by our brand ambassador, Polish Master Chef Winner Damian Kordas. He and his grandma Fela, feature heavily in our in-store and social media campaigns, inspiring people to cook and experiment in their kitchen. At the beginning of 2019 Wielkopolski launched its first mayonnaise made from first press rapeseed oil. In 2020 the product was relaunched in two sizes: 310ml and XXL490ml. A sustainability drive has been begun, starting with a new bottle design using 51% recycled plastic content - with an aspiration to transition to a 100% recycled material bottle as soon as possible.

Summer 2020 saw a new social media campaign with introduction of Chabot for Wielkopolski messenger and a Crossword puzzle campaign contest. Almost 7000 people took part, which was a successful outcome. Additionally, the Wielkopolski Lottery is running until January 2021 with cash prizes or three cars for the whole period of the lottery - one car per month.


SECTION SIX OUR FAMILY OF BRANDS

64


Vier Diamante been one of Au most popular c tuna brands si 1963, a position well placed to on to.

The brand’s long-term success is driven by the supply of premium quality fish combined with imaginative marketing alongside innovations in flavours and packaging to keep in tune with consumers’ tastes.

FIND OUT MORE

Combining quality, convenience and value, the range includes canned tuna and mackerel. Vier Diamanten’s loyal customer base gives it a strong platform to grow through new product innovations. Its website is packed with recipe inspiration to expand usage and new flavours of tuna based recipes have been added to the range. The range offers products in different pack sizes and in various formats such as tuna in sunflower oil, in brine, olive oil and in a piquant salsa. The brand echoes the wider group commitment to sustainability. Vier Diamanten aims to source its Skipjack Tuna from Marine Stewardship Council (MSC) certified fisheries or those that are actively involved in Fishery Improvement Projects (FIPs) with the aim of achieving MSC certification.

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SECTION SIX OUR FAMILY OF BRANDS


en has ustria’s canned ince n it is hold

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GROUP HEAD OFFICE (UK) Princes Ltd Royal Liver Building Pier Head Liverpool L3 1NX UK

CONTINENTAL EUROPE HEAD OFFICE Princes Foods BV Boompjes 40 PO Box 19157 3001 BD Rotterdam Netherlands

POLAND OFFICE Princes Polska Warsaw Metropolitan Pl. Piłsudskiego 3 00-078 Warszawa Polska

www.princesgroup.com

ITALY OFFICE Princes Industrie Alimentari S.r.L (PIA), Zona Industriale Localita Incoronata 71121 Foggia (FG) Italy

FRANCE OFFICE Princes France 3 Avenue Hoche 75008 Paris France

MAURITIUS OFFICE Princes Tuna (Mauritius) Limited, PO Box 131, New Trunk Road, Riche Terre, Port Louis, Republic of Mauritius

Profile for princes6

2020/21 Business Report