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PRIMITIVE RESERVE

PAUL R OD R I G UE Z / S H ANE O’ NE I LL / NI CK T UCK E R / CAR L OS R IB EIR O B AS T I E N S ALAB ANZ I / D E V I NE CALLOW AY / B R I AN PEACOCK D I E G O NAJE R A / T R E NT M CCLUNG


HARDFLIP


TRENT


SWITC H FR O NTS ID E BO AR DS LID E

CARLOS


DIEGO NAJERA - OLLIE


Since Primitive Skate’s inception, each Primitive pro’s first board has had a graphic that represents their spirit animal. Don Pendleton has been one of my favorite artists for as long as I can remember; his artwork has always been iconic and usually centered around the animal kingdom, so when we started talking about having a guest artist reinvent our animals, Don was the first person who came to mind. I’m excited to announce that initial idea has come to life with the Pendleton Zoo. We caught up with Don and asked him some questions about skateboard art, animals and seeing the two out in the wild. -Paul Rodriguez

Your art work has been featured on most mediums invented, where does a skateboard rank in all of those? I think that it’s changed over the years, but when I first started doing graphics seeing it on a board was all that I cared about and I actually turned down some gallery shows just because I didn’t feel like that was a place I was comfortable. To have my work on a skateboard was where it felt like it belonged and that was all I wanted, I didn’t have ambitions to be a fine artist, I just wanted to be able to do graphics. When was the first time you saw one of your boards being skated in a magazine or video? I’d say it was probably 1999 in a 411 episode, Josh Kalis was skating a board graphic that I had done for him. It was awesome at the time because having grown up as a skateboarder watching so many videos and having been a part of skateboarding for so long - I mean I started in 1985 and my first skateboard wasn’t produced until 1998 - there was a really long period of time where I was just skating, so when I finally saw one of my graphics in the wild it was really cool. When I was at Alien I liked the idea of designing boards in Dayton, Ohio that would then be sent out all over the world. Seeing photos of graphics on boards that I had a hand in creating out in the farthest corners of the world from when these guys go out on tour was fascinating, just the idea of how these things are produced and where they end up. To have your art work seen in places where galleries could never reach is great, you’re on the streets all over the place and every socio-economic

“PEOPLE JUST SAW MY WORK ON THE STREETS AND IN PARKS ALL OVER THE WORLD.”

demographic gets crossed with a skateboard, so that really was my gallery for the first ten years of my career, people just saw my work on the streets and in parks all over the world. Having invested so much into creating a graphic, are you ever bummed to see them getting scratched or buried in a sticker job? I mean as a skateboarder I feel like that’s the way that they need to be used. For a while I was against skateboards being hung on a wall because as a skater I couldn’t justify the idea of buying this handmade product that had been hand screen printed, hand cut and hand sanded and then it gets put on the wall? Skateboards needed to be ridden.

INTERVIEW

DON

You’ve consistently referenced the animal kingdom in your art, is there an animal that you either particularly relate to or that you enjoy illustrating? What would you choose if you had a Primitive pro board? I like to make my own animals, I have a combination of different types of characters, but I really like the capybara. It’s like a dog sized hamster that’s considered a rodent but it’s comfortable in the water and on land. That’s my favorite animal. I would probably choose that but I would want it to have robotic aspects, like some mechanical parts to it. Do you have a specific approach when you’re designing a board series? Usually I start off with one character, I have an idea of how I want it to look and I base the others off it – the style, the shapes and line work so that there’s consistency between the first one that I do all the way to the last. With this series I started with Nick Tucker’s wolf. A skateboard is quite an unusual shape for a piece of art, is it hard to design for? A lot of people design skateboards horizontally but I’d say that 95% of the boards I’ve ever designed were vertical. Since I started designing boards in 1998 I’m way more comfortable with a vertical orientation than a horizontal one. Even with paintings, my natural instinct is to start one where there is more height than width. I think that there’s something more dramatic to a vertical crop of the art work. How do you feel about print vs digital? I think that print is something that’s forever and what I’ve noticed is that people are starting to turn back to it because they want something that they can hold in your hands, something they can touch and see. It seems like there is a lot more respect given to something in print, print was around a long time before the internet and smart phones and e-books, I think people value something a lot less when there is nothing more in front of them than bites and bits, I think that when something gets printed there’s more value ascribed to it. Photographs have always looked the best when they’re printed as opposed to seeing it on a screen or on a phone, there’s just something about the process of printing and photography goes hand in hand, a photograph was designed to be printed.


MAREK

KICKFLIP BACK TAIL


SWITC H HEELFLI P

BASTIEN


180 NOSEGRIND REVERT


DIEGO


SECOND DELIVERY - 8/1

THIRD DELIVERY - 9/1

ALL DELIVIRIES O’NEILL STRAWBERRY Size: 8.125”

RIBEIRO BANANA Size: 8.0”

SALABANZI CHERRIES Size: 8.25”

NAJERA ORANGE Size: 8.5”

O’NEILL POP ART Size: 8.25”

TEAM POP ART Size: 8.0”, 8.5”

CALLOWAY FIVEHEAD Size: 8.125”

NAJERA VICTORY Size: 8.0”

CLASSIC P BLUE FOIL Size: 7.8”, 8.1”, 8.25”

NUEVO BLACK / GOLD TEAM Size: 8.0”, 8.25”, 8.75”

RODRIGUEZ CYN Size: 7.8”, 8.0”, 8.25”

CLASSIC BLUE Size: 8.0”, 8.25”, 8.75”

RODRIGUEZ POP ART Size: 8.1”

CLASSIC P SILVER FOIL Size: 8.0”, 8.125”, 8.5”

CLASSIC RED Size: 7.0”, 7.8”, 8.125”, 8.5”

PRIMITIVE RESERVE FALL 2017

NUEVO WHITE/ GOLD TEAM Size: 7.8”, 8.125”, 8.5”

FIRST DELIVERY - 7/1 RODRIGUEZ GOLD FOIL EAGLE Size: 7.3” Mini: 7.8”, 8.0”, 8.25”

O’NEILL AUSSIE Size: 8.125”

PEACOCK AIRLINES Size: 8.5”

TUCKER OOPSIE Size: 8.25”

RIBEIRO LIPS Size: 8.0”

CALLOWAY CLEANSE YOURSELF Size: 8.25”

TUCKER KING OF POP Size: 8.0”

RODRIGUEZ PRIM NATION Size: 8.125”

O’NEIL LONELY HEARTS Size: 8.25”

NAJERA PENDLETON ZOO Size: 8.25”

PEACOCK PENDLETON ZOO Size: 7.8”, 8.0”

CALLOWAY PENDLETON ZOO Size: 8.5”

RIBEIRO PENDLETON ZOO Size: 7.8”, 8.5”

TUCKER PENDLETON ZOO Size: 8.0”

SALABANZI PENDLETON ZOO Size: 8.125”

O’NEILL PENDLETON ZOO Size: 8.0”, 8.125”

RODRIGUEZ PENDLETON ZOO Size: 8.0”, 8.1”


PENDLETON ZOO EAGLE TEE

NUEVO DOT TEE

NUEVO DOT L/S TEE

PENDLETON ZOO JAGUAR TEE

PENDLETON ZOO SPIDER TEE

CLEANSE YOURSELF TANK

WE FLY HIGH TEE

CLEANSE YOURSELF TEE

FRUIT SALAD L/S TEE

FRUIT SALAD TEE

OOPSIE TEE

PENDLETON ZOO LOGO L/S

PENDLETON ZOO ELK SPAPBACK

PENDLETON ZOO TEAM WHEEL

PENDLETON ZOO RODRIGUEZ WHEEL

PENNANT ARCH TEAM WHEEL

CHANNEL ZERO TEAM WHEEL

PENNANT BLOCK WAX

PRIMITIVE HARDWARE

ICE TRAY WAX

PRIMITIVE BEARINGS

PENDLETON ZOO RODRIGUEZ GRIP

PENDLETON ZOO TEAM GRIP

NUEVO PENNANT GRIP

PENNANT LOGO GRIP

FOUR BLOCK GRIP PACK


P R IMI TI V ESK ATE.COM @ P R IMI TI V ESK ATE

Primitive Skate Fall 17 Catalog  
Primitive Skate Fall 17 Catalog