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VOLUME 3 ISSUE 1

Jorge Aguilar is a master mixologist when it comes to custom paint colors. Read how he does it on p. 18.

THE FUTURE +

AN INSIDE LOOK AT THE INTERMODAL DIVISION

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IS BRIGHT

HOW DEVELOPMENTS AT THE SPRINGFIELD, SALT LAKE CITY AND PITTSTON TERMINALS ARE SETTING PRIME UP FOR SUCCESS


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2740 N. MAYFAIR AVE. SPRINGFIELD, MO 65803 417-866-0001 PRIMEINC.COM MARKETING COMMUNICATIONS MANAGER Clayton Brown RECRUITING AND MEDIA COORDINATOR Andrea Mueller RECRUITING AND ONBOARDING Kristi Pinckney

2111 S. Eastgate Ave., Springfield, MO 65809 PHONE: 417-883-7417 / FAX: 417-889-7417 417MAG.COM KATIE POLLOCK ESTES Editorial Director ROSE MARTHIS Editor HEATHER KANE Creative Director CLAIRE PORTER Managing Editor ADRIENNE DONICA Assistant Editor JENNA DEJONG Editorial Assistant PAIJE LUTH Editorial Art Manager BRANDON ALMS Senior Photographer & Designer ALEX WOLKEN Editorial Designer VIVIAN WHEELER Editorial Art Coordinator CONTRIBUTING WRITERS Susan Atteberry Smith, Ettie Berneking, Juliana Goodwin, Matt Lemmon, Rebekah Olson, Peyson Shields, Jennifer Johnmeyer, Robert Low, Ryan Harrington and Lacey Doyal

PRIME COMPANY STORE SHOP IN-STORE Springfield, MO Salt Lake City, UT Pittston, PA

SHOP ONLINE

www.primeincstore.com

GIVE US A CALL 417-521-3814 (MO) 570-602-4793 (PA) 801-977-5903 (UT)

Use your Prime Reward Points here!

CONTRIBUTING ILLUSTRATORS & PHOTOGRAPHERS Vivian Wheeler, Paije Luth, Wedding Creativo Photography, Amy Brazier, Mark Harrell, Alex Wolken JESSICA PYLE Finance Coordinator BERNADETTE PRY Administrative Assistant GARY WHITAKER Publisher LOGAN AGUIRRE President/Associate Publisher MEGAN JOHNSON Vice President of Operations AMMIE SCOTT Vice President of Strategy and Senior Account Executive JOAN WHITAKER Vice President of Finance PRIME WAYS

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contents

ON THE COVER Body and Paint Technician Jorge Aguilar mixes an exact paint formula for a truck.

PRIME WAYS | MARCH 2017

18 Jacob Tuft and the rest of the tractor technicians in Salt Lake City are loving their new shop.

Features

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18 THE FUTURE IS BRIGHT Terminals and campuses in Springfield, Salt Lake City and Pittston are expanding to give current drivers and associates everything they need to help the company grow.

26 PRIMED FOR GROWTH The Intermodal Division is greener and faster—and drivers and customers alike are catching on.

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Health and Fitness Coordinator Gary Danielson shares his favorite recipes for The Perfect Cooker.

LEVERAGE YOUR GENES

CALENDAR

What Prime’s partnership with Dynamic DNA can teach you about yourself.

"We’re actually helping married couples have conversations they’ve never had before." —Scott Colangelo

32 Welcome spring with dinners, galas and conventions, and don’t forget to mark your calendars for Mother’s Day!

16 THE GREAT UNKNOWN Scott Colangelo, CEO of Prime Capital Investment Advisors, shares his tips for financial planning for drivers.

Photos by Paije Luth, Vivian Wheeler, courtesy Shutterstock

HEALTHY EATING ON THE ROAD


PRIME FAMILY

Chat Whether you’ve worked for Prime Inc. for decades or only a few months, it’s natural to be curious about company happenings. Here, people in the know answer your burning questions.

THE LOW

WHAT IS THE PLAN FOR ADDITIONAL ASSOCIATE PARKING IN SPRINGFIELD?

“We now have approximately 250 additional in-house employee parking spaces. The locations of the spaces are in the new associate parking lot on the west side of Mayfair Avenue and the new mechanics lot on the east side of Mayfair. This lot is an extension of the current lot. We also have an additional 100 spaces in the current long-term lot. For our drivers, we have added an additional 120 spaces. All the additional spaces are located on the west side of Mayfair. Along with the additional parking spaces, we have a new driver transfer area at the bottom of the hill. This area allows up to three drivers at the same time to switch gear from personal vehicles to their trucks. All lots are gated, and card access is required to enter the assigned lots. We truly hope that this additional parking alleviates the past parking problems that we have experienced. We want to thank everyone for their patience during the construction period. We ask that, if you have any suggestions that you feel would improve the parking going forward, you do not hesitate to let us know your idea.” —Bill Boehning, Director of Security

Photo courtesy Prime Inc.

WHEN DID THE MILLION MILE PROGRAM AND MILLIONAIRES’ DINNER BEGIN?

“Million mile program has been in existence more than 20 years. The dinner on Monday, March 19, 2018 will be our fourth annual Millionaires’ Dinner. One of Prime’s guiding principles is to do what is right. Nothing is more right than rewarding our long term safe drivers. We want to bring to the forefront their accomplishments and highlight what safety means to the Prime culture.” —Pam Linhart, Safety Department

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down

hank you for taking a peek at this edition of Prime W ays. Although we can’t fit everything that happens at Prime inside this magazine, it’s important that we spend the time to recognize our associates and communicate the direction of Prime to you, my family. I’m excited for you to read this edition because it features our commitment to growth. Our growth starts with our people, as we strive to hire the best talent, give them the best tools and provide a solid plan that fosters individual entrepreneurial spirit on which our business model thrives. We are truly driven by the best (driving and nondriving associates). Our commitment to sustained growth through facility and infrastructure additions is just the start of the details we share in the cover story. As we strategically grow, it’s also important that we keep our family close. Prime W ays is just another avenue we use to keep important communication available for our Prime family to read. Stories about our associates and what they individually mean to our company are worth sharing. We have some important events coming up as well. Don’t forget to look at the calendar. Please take a few minutes to read about Prime. The best is yet to come.

Robert Low Prime Inc., CEO & F ou nder PRIME WAYS

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Over the years, Joey Hinkle has lived in multiple states while working for Prime before settling in Salt Lake City with his family.

LIFE | MARCH 2018

runs in the family Joey Hinkle’s childhood love for all things transportation has taken him from Missouri to Utah and everywhere in between. BY SUSAN ATTEBERRY SMITH

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Photo by Paije Luth

spotlight

oey Hinkle was only 22 years old when he started working as a technician for Prime Inc., in 2007, but he already knew he wanted more than just a job. After graduating from Longview Community College in Kansas City, the Osceola, Missouri, native entered Ford’s Automotive Student Service Educational Training Program (ASSET) and quickly discovered that working on personal vehicles didn’t give him the sense of accomplishment he thought it might. “At the end of my day, it just didn’t feel worthwhile, very meaningful,” says Hinkle, now 33 and shop manager for the Prime terminal in Salt Lake City, Utah. Although he’s comfortable in his technical role, Hinkle might have been a driver himself once. His early interest in transportation came from his father, Bill Hinkle, who owns a trucking company in Osceola and has been an over-the-road driver since Hinkle was 3 years old. Even with Hinkle’s great respect for his father’s work, he says riding along with his dad on the road as a boy during his sum-


Photos courtesy Joey Hinkle, by Paije Luth

Hinkle and his wife, Chelsea, are about to welcome a new baby to join their daughter, Raegan.

mer vacations from school made him understand how intense it is for the drivers to spend so much time out of town away from their families. As an adult, Hinkle knew a driver’s lifestyle wouldn’t suit him. He still wanted to work in the trucking industry, though, so when a job opened at Prime’s Springfield terminal tractor shop, he applied for it— and his route to Salt Lake City began. The first stop along the way was une pected. Hinkle says he will never forget the surprise that came his way six years ago when, one morning, Director of Maintenance Paul Higgins approached Hinkle while he was working on a truck and said: “Hey, Joey. When are you moving?” By then, Hinkle had worked for Prime for four years and was a tractor technician in Springfield, but the Indiana terminal needed a shop manager. “At first it was for the wash bay, and none of the mechanics were willing to go wash trailers, so then [the job] just kind of went by the wayside for a while,” Hinkle says. Finally, supervisors were asked to choose foremen for the wash bay shop manager position. “I was one of the guys picked, and I thought it was pretty neat to be thought of,” Hinkle says. “I ended up moving to Decatur, Indiana, for three years.”

Decatur was home base for Hinkle as he worked on tanker trailers and traveled to Shelbyville, Tennessee, to acclimate Prime techs to the computer systems and overall shop policies. It was also in Indiana that he met his wife, Chelsea, who lived in Fort Wayne at the time. Last November, Chelsea and the couple’s 3-year-old daughter, Raegan, moved with him from Olney, Illinois, where Hinkle was supervising one of Prime’s dedicated fleets for three years. “She’s a trooper, so she’s willing to go wherever Prime takes me,” he says of Chelsea, who is completing a degree in nursing as the family awaits the birth of their second child this May. “My wife loves [Salt Lake City], so I’m happy.” As his family settles down and his career grows, inkle doesn’t always find himself with a lot of free time. But when he does, he enjoys hobbies like hunting, fishing and fi ing old cars, like the hevrolet and Ford sedan he once helped a friend restore at his shop. With a new baby on the way and a much busier lifestyle in his new role, Hinkle will probably no longer be able to give the kind of wedding present a friend and associate back at the Springfield terminal once received from him, either.

“A friend was getting married, and I was the only thing standing between him and a day shift,” Hinkle says. Two weeks into his gift of trading work shifts, Hinkle realized he wasn’t a night person. “But I had to stick with it for a year,” he says with a chuckle. Since he started his career with Prime, Hinkle has seen major changes in the industry from a technician’s point of view. Now, working on trucks, technicians deal with “a fraction of the wires, and every switch has its own circuit board.” “It’s totally changed the diagnostics to where, in my opinion, it’s actually easier to get more in-depth with troubleshooting the computers,” he says. Hinkle’s drive to communicate these changes to the technicians he now supervises is one thing likely to remain the same, though. Although he wouldn’t go back to a night shift, he tries to work hours that give him the opportunity to get acquainted with all of the associates at Salt Lake City’s newly constructed tractor shop, which opened in November . “I try to work the day shift, and then I work into the night shift,” Hinkle says. “Then, everybody understands what we need to be doing.” etting to know the staff personally also matters to Hinkle “so they’ll feel more comfortable and less formal.” As a new phase of construction on an amenities building gets underway in Salt Lake City, Hinkle says he’s found satisfaction in the career he began years ago. “I feel I’m actually able to help people earn their paychecks and make their living, because we’re making their trucks work for them,” he says.

 Hinkle troubleshoots mechanical work with Ken Gowdy, Salt Lake City tractor shop foreman.

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A simple salute This issue’s spotlight focuses on Tammy Campbell and John Sample. Sample, incidentally, is Campbell’s fleet manager, and although their time in the U.S. Army was decades apart, their duty to country and passion for Prime are quite complementary. BY MATT LEMMON

Before serving as a driver at Prime, Tammy Campbell broke barriers in the U.S. Army.

John Sample Military History: John Sample was still in high school when, at the age of 17, he enlisted in the U.S. Army. In 2004 after graduating high school in Springfield, Missouri, Sample went to Fort Eustis, Virginia, for training. He wound up in logistics, specifically transport management, one of the few jobs he was eligible for due to color blindness. He served two separate deployments to Iraq in 2006–07 and again in 2009–10. His job objective was making sure cargo was where it should be for military convoys and making sure those convoys were on the safest routes. After his second deployment, he left the Army as a Staff Sergeant. “I had joined at the beginning of the Iraq war,” he says. “I defended my country, honored my family and saw the world. I felt there were more challenges on the civilian side to negotiate.”

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Prime Service: Sample went right to work at Prime’s Springfield headquarters as a night-shift fleet manager, and—at just 27 years old—got his own fleet in 2014. He oversees 81 trucks, serving as coordinator, business manager and counselor for drivers who often spend 70-plus hours a week on the road. Everything from financial advice to marital issues is on the table in the relationship between fleet managers and their drivers. Sample helps lease operators find ways to lower expenses or manage their schedules, or whether drivers can swap loads to reach certain goals or meet scheduling needs. “Each one of those trucks is an individual business entity of their own,” he says. His time as an Army transportation specialist has paid off for Prime, but Sample says the biggest benefits the military provided to his civilian career are less tangible. “In the military you work with every background possible,” he says, be it differing ethnic and so-

Military History: In the late 1970s, Tammy Campbell served in the U.S. Army repairing 24-H improved H.A.W.K. Missile Systems fire control and was responsible for upkeep on anti-aircraft defense system tech and consoles pertaining to surface-toair missiles. Campbell says she was the second woman in Army history to hold her Military Occupational Specialty (MOS) and the first woman to serve on a live missile attack site. Campbell was a member of the last division to graduate from the Women’s Army Corps before the Army instituted co-ed training. She graduated from missile training seventh in a class of 35 (all men) and credits her resourcefulness for saving her unit on a live NATO training exercise while stationed in Germany. After four years of service, in 1979 she was honorably discharged due to pregnancy, retiring as an E4 specialist.

Prime Service: After motherhood and years in real estate and auto sales, Campbell joined her husband as a team-driver for Prime in 2009. After training (Campbell calls herself the “worst student driver in the history of Prime”), she found her stride. Since 2010, Campbell has completed more than a million miles, and in 2016 she earned Prime’s first Highway Diamond Award. She also helped start a yearly program that encourages female Prime drivers to get yearly mammograms. “I still get teary-eyed to think they honored me in that way,” she says. “There are a lot of awesome women, and to have chosen me out of all of them, it was quite an honor.” Campbell and her husband live in Homosassa, Florida, when they’re not driving, and they plan to purchase their own truck this summer. The truck’s name: Mr. (or Mrs.) Last Call.

During his time in transport management for the U.S. Army, John Sample picked up valuable s ills that he uses no as a eet manager for Prime.

cio-economic backgrounds or simply a new world view. “You have to talk to [everyone] in a different manner and know what they’re accustomed to; otherwise you’re not going to be very successful helping them do anything.”

Photos courtesy Tammy Campbell, John Sample

Tammy Campbell


spotted

Bouquets of fresh flowers were delivered to Harmony House residents for Valentine’s Day.

Take your copy of Prime Ways on the road and snap a picture for a chance to be featured in the magazine. Send photos to Kristi Pinckney at kpinckney@driveforprime.com.

LET LOVE BLOOM

To promote awareness of domestic violence issues, Prime Inc. uses its resources and fundraising power to support local shelter Harmony House BY CLAIRE PORTER

Chicago

Dave Coonis works in Prime’s security department. He spent part of his Christmas holiday delivering a tractor sold by Pedigree Sales to a customer. He took a picture with the September 2016 issue in Chicago, Illinois.

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s Prime Inc.’s floral division knows, flowers are a symbol of love. But for many women and children in Greene County, Missouri, relationships aren’t always so loving. Harmony House, the county’s only domestic violence shelter, provides emergency housing to families escaping abusive relationships and provides case management, advocacy and supportive services. For the past four Valentine’s Days, to show these families some love, Prime donates flowers to every armony ouse resident. In , obert ow also served as a spokesperson for Harmony House’s annual iCare campaign promoting awareness of domestic violence. In support, Prime associates raised more than , , according to Missy andyside, spokesperson and Oasis Hotel & convention Center General Manager. Prime and the Oasis have also donated toys and toiletries to residents and have even opened up hotel rooms when the shelter is full.

LEVERAGE YOUR GENES Salt Lake City

Photo courtesy Prime Inc.

Photos courtesy Tammy Campbell, John Sample

On a recent visit to the Salt Lake City terminal, Tiffany Houseman and Bayley Smith snapped this shot with the December 2016 and September 2017 issues. Behind them, the scenic mountains and equally scenic new shop building are visible.

Atlanta

Mia Anderson’s mother, Nakita, works at Prime and snapped this precious picture with the December 2017 issue in downtown Atlanta right before an Atlanta Falcons game.

A new health initiative at Prime Inc. puts associates in touch with their DNA. BY ADRIENNE DONICA

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new partnership between Trinity Healthcare and Springfield-based ynamic NA empowers Prime Inc. associates to control their health.“The testing we’re offering in conjunction with ynamic NA is a nutrition and fitness panel,” says r. ohn Abraham, the Trinity physician who initiated the partnership in August . The test analyzes nutrition, e ercise and fitness traits. “It allows you to essentially have an owner’s manual that lets you know what you should be doing for your diet, what you should be doing in regards to exercise and what’s going to make the most impact for you,” Abraham says. He says studies show weight loss is two-and-a-half times more effective when people use diets custom to their bodies. After receiving a DNA cheek swab, Dynamic DNA sends you a -plus page report detailing your genetic traits and suggesting how to capitalize on your innate tendencies. Talk to Trinity Healthcare to sign up today—Prime associates get a discount. PRIME WAYS

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day in the life

spring into action Kevin Bergman works in flower transportation, a less than truckload (LTL) that relies on time-sensitive products and a shrinking customer base. Despite industry challenges, Bergman is tasked with helping the company outgrow the competition from his seat at the helm of Prime Floral.

Kevin Bergman came to Prime from Comfort Inn Hotel, where he was a bellhop. Now he helps lead Prime s oral division.

BY REBEKAH OLSON

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hen Prime, Inc. purchased a Comfort Inn hotel in , the company also received an employee in then-bellhop Kevin Bergman. Now the administration manager for Prime Floral, Bergman implements efficiency strategies, organizes logistics and makes sales projections for the $25-million company. Along with a small team at the corporate office, Bergman spends his days assisting the floral division’s operations. users.” In fact, one of Bergman’s favorite projects involved implementing an automated system for Prime’s floral orders. “We used to manually enter every single order that came in, but now, percent of our orders are completely automated, from tendering orders all the way through to imaging the orders. That’s a real return on investment.”

Evening The official workday ends for Bergman at p.m., but he’s on call , including twice a week in the evenings to submit Emanifests to Canadian customs. “Our trucks driving to Canada go through customs, and we only have a short period of time to subAfternoon mit Emanifests and get acceptances from Canada,” he says. “This process usually starts Bergman is also responsible for big-picture strategy. He dedicates time in the afternoon at 7 p.m. and can go until the wee morning for these projects. “From about to p.m., hours.” Somebody must complete the paI work on finding company inefficiencies, and perwork for drivers during this time. These I make decisions on where we want to lead long days don’t get Bergman down, however. the business,” he says. This is Bergman’s fa- “Everyone puts in their hours at Prime,” he vorite part of the workday. “Project planning says. His biggest challenge on these nights and implementation is what I enjoy most,” he is getting his three children to bed on time. says. “I love coming up with solutions, imple- “They’re , and ,” Bergman says. “So, you menting and testing processes and training can imagine my struggle.”

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Lean, Green Business Prime Floral has five locations in four states, including the corporate office. And although each warehouse functions similarly, the types of flowers each receives, sorts, loads and hauls vary by holiday. SPRINGFIELD, MISSOURI Springfield is home to the corporate office, where logistics, customer service and sales forecasting are planned. MIAMI & PIERSON, FLORIDA Miami and Pierson receive thousands of boxes of roses, ferns, hydrangea and other flowers from South America. Their busiest holiday was last month: Valentine’s Day. OXNARD, CALIFORNIA Oxnard gets its flowers from up and down the west coast of California. This office ships tulips, cut flowers and potted plants, so it’s busiest during Mother’s Day. WILSONVILLE, OREGON Wilsonville ships hardy evergreens like fir, garlands and curly willow branches for Thanksgiving and Christmas.

Photo by Brandon Alms

Morning rivers make flower deliveries overnight, which means customers aren’t always there to check the product. Bergman spends his morning checking emails and answering phone calls. “I’m checking to see what issues we’ve had overnight, answering customer questions, getting back to our associates in other states and making sales calls” Bergman says. This work takes up most of his morning routine. He receives orders from shippers, matches product volume for trucks and oversees employee satisfaction, too. “Driving for Prime Floral is a difficult role,” he says. “It’s part of my job to lend support.”


close to home

love is

patient With the help of Prime’s Driver Health and Fitness and his fleet manager, Driver Tony Szalay was able to save his wife’s life. BY PEYSON SHIELDS

Photos courtesy Tony Szalay, by Wedding Creativo Photography,

Photo by Brandon Alms

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or many couples, a common phrase is, “They have a little piece of me, and I have a little piece of them.” While a metaphor for many, that phrase is literal for company driver Tony Szalay and his wife, Mary Sinkovec. “After we started dating, she got Sinkovec’s really sick and had lots of cold and flu body had symptoms and couldn’t shake it,” says rejected her sisSzalay, who lives in Round Lake Beach, ter’s kidney after Illinois, with Sinkovec. three years, and she With Sinkovec’s blood pressure soaring quickly returned to stage 5 kidney failure, above 200 and her test results coming back but with one kidney, not two this time, inconclusive, the couple ended up at the forcing her to begin dialysis in . Mayo Clinic in Rochester, Minnesota. After “[Dialysis] sucks,” Szalay says. “That’s three days of testing, Sinkovec was just a about as mild as I can put it. She had to go few ticks away from stage 5 kidney failure. three times a week, four hours at a time.” “Her only options were either a transplant In addition to hours per week on dialyor dialysis,” Szalay says of the incident. sis, Sinkovec continued to work full-time as “Fortunately for her, she has five siblings, the manager of a local optometrist office and her older sister, Karen, donated her the largest grossing store in the northern kidney in March .” Illinois region. And that was that. Sinkovec and her sis“Dialysis wiped her out,” Szalay says. ter recovered well, and beyond being on a “And I was just sitting back absolutely helpslew of pharmaceuticals, including an an- less. I’m on the road all the time. What can ti-rejection medication, for the rest of her I do? So, I started doing research to see if I life, Sinkovec was back to feeling like her could donate.” old self again. In anuary , Szalay’s BMI was too “ She was doing fine,” Szalay says. “ ne high to qualify him as a donor, so he startyear goes by, two and three. Then, all of a ed implementing the principles of driver sudden, she goes to the doctor, they take fitness coach, Siphiwe Baleka. e dropped her blood and she wasn’t doing well at all.” about pounds throughout the year.

After Mary Sinkovec’s body rejected her kidney transplant, her husband, Prime driver Tony Szalay, donated his own kidney to her.

Fast forward to anuary , and Szalay learned about the paired kidney exchange program—or kidney swap for short. “My fleet manager was so accommodating to get me home for the series of tests that took a better part of eight months,” Szalay says. “But in ctober , I got a call that I could donate, which means Mary would get a kidney. Two days later, they called me back and told me that I was a perfect match for my wife.” So, on November , , Szalay donated one of his kidneys to his wife. “I have a lot of satisfaction in knowing I don’t have to worry about the clock ticking, or that dialysis is ruining her life,” he says. “I was on the sidelines for so long, and this time, I was directly involved and able to help her. Last week she had to get an ultrasound, and I actually saw my kidney in someone else’s body. That was pretty cool.” * At the time of this w riting (Decemb er 2 0 1 7 ), S z alay and S ink ovec w ere recovering w ell, and S z alay w as look ing f orw ard to g etting b ack on the road doing w hat he loves f or Prime. PRIME WAYS

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TRUCKS & TECH | MARCH 2018

Alfred and ErikaJo Hincks love to tell people that their niece, Kristina Rolerson (top), helped design the truck.

how we roll

His Roots

Driver Alfred Hincks honors his family and his past with his brightly colored tribal-inspired truck, which won the People’s Choice award in Pittston’s Pride and Polish competition in 2017. BY ROSE MARTHIS 10

PRIME WAYS

Photos by Amy Brazier

REMEMBERING


“I’m proud of where I am, what I’ve done and how I got here. It’s not just about me, it’s about Maine, it’s about Prime, it’s about everything that surrounds me.” —Alfred Hincks places on the lobster dock, and the Maine design is his tribute to his fellow fishermen who helped him get through rehabilitation. “They could have just thrown me to the wayside and said, ‘We don’t care about you,’ but they took care of me,” he says. “If it wasn’t girl did it,” he says. “I just wanted it to be a for them, I probably wouldn’t have gone personal thing that made me not miss my back to work.” Alfred wanted to get back to family when I’m away from home.” the dock to move bait, but his doctor told him it would be bad for his arm. That’s and drive The “Powered by uskys” design on the when he decided to get his for Prime. “ very move I made the fisherhood is another family tribute—to the incks’ dogs, heyanne and Tundra. “We men] supported me,” he says. “I’m still respoil our huskies like they’re our kids,” he ally close to them, and that’s why I wanted says. The husky design was rika o’s re- to get my pictures in Maine,” Alfred says, quest. This is Alfred’s second lease truck referring to where these photos were taken. with Prime, and he says if ErikaJo has “This is about them helping me along my her way, the couple will buy it. “My wife is journey to get where I am at Prime.” Alfred calls himself a simple Maine boy. proud enough of this truck and what we’ve done with it that she really wants to buy it.” “The celebrity part of it—I can leave it at the front door,” he says. “I’m proud of where I am, what I’ve done and how I got here. It’s Before Alfred drove for Prime, he managed not just about me, it’s about Maine, it’s a lobster wharf and worked in the bait busi- about Prime, it’s about everything that surness in Maine. He broke his arm in four rounds me.”

Alfred and ErikaJo Hincks love their huskies, Cheyanne and Tundra, and as a tribute to them, the hood of Alfred’s cab reads “Powered By Huskys.”

Photos by Amy Brazier

ONE-OF-A-KIND DESIGN

Every detail on Driver Alfred Hincks’ truck represents his family and where he came from. The first thing people notice is the tribal design on the sides of the cab. This is very special to Alfred, and when people ask him about it, he gets to share the story about his niece Kristina Rolerson. For Christmas in 2016, Rolerson asked Alfred what he wanted for a gift. e knew she liked drawing and that he was getting a new truck that needed to be designed, so he asked her to draw a tribal design for it. e challenged her to come up with something he had never seen before, he says. “She came up with three designs, and I picked one but didn’t show her,” he says. After the truck was completed, Alfred and his wife, rika o, took the first chance they could to surprise Rolerson at her school. “The first time she saw it was out in front of her friends,” he says. “I think that made her very proud.” Alfred and ErikaJo don’t have children, so they spoil their nieces and nephews. “ riving across the country with something she drew makes me very proud,” Alfred says. And the other bonus of the tribal design It makes it stand out against other lime green trucks. After debuting the truck at olerson’s school, Alfred put photos on Facebook. That’s when other Prime associates saw it, he says, and spread the word on the company’s page. “That gave us the bright idea to showcase this truck at Pride and Polish in Pittston,” he says. Thanks to his fellow drivers, the truck took home People’s Choice. While Alfred does get stopped and asked about his truck, he never wants it to be about him. “I always point out that a 14-year-old

HUSKIES AT THE HELM

REMEMBERING MAINE ROOTS

Before his driving career began, Alfred Hincks worked in the bait business in Maine. He is still close with his friends there and wanted to memorialize that community as well as his former career.

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r 0 monito Doran 36 tes with a ic n commu tire on each sensors er v ri d e to keep th tire safety f o d e inform issues.

tech update

Success Leasing is Already a Success A new website allows drivers to easily customize their trucks. BY JULIANA GOODWIN

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news with nick

Tires that Never Tire The Doran 360 helps drivers identify critical air pressure levels before it’s too late. BY JENNA DEJONG

Photos courtesy Doran Manufacturing, LLC

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econd only to fuel, tires are the most expensive maintenance item of a driver’s profession. Four wide-based tires are used on each tractor, and each can cost an average of , , sometimes , if the tire deflates on the road. Si years ago, Prime decided to install The oran , a tire pressure monitoring system, into every tractor with the intent of adding e tra safety precautions and driving down the cost of maintenance for drivers. According to Maintenance Manager Nick Forte, the equipment assists drivers in keeping their tires properly inflated. Proper inflation can create a longer lifespan for tires and minimize the chance of deflation or a blowout while on the road. “If you start having loss of air, the system will alert the driver and beep loudly, and the driver will know to get over to a safe spot and stop,” Forte says. “It will allow a driver to know when a rapid loss of air pressure is happening and alert them rather than having a blowout a couple miles down the road.” The system is made of three parts. In each tire, there is a tire sensor that continuously measures the air pressure. Each

tire should be between roughly psi and psi. The sensors send a signal to an antenna resting ne t to the fifth wheel, which then sends a signal to a monitor on the dash of the cab. The oran monitor rotates through every tire to show the air pressure of each. If at any point one of the tires starts losing air, the monitor goes directly to that tire and shows the driver what the current air pressure is. If a tire has a reading of psi or lower, a driver should immediately pull over in a safe spot and re-inflate the tire. “If you’re driving down the road and happen to pick up a nail, you wouldn’t know you’re losing air until it is too late,” Forte says. “Before you start driving and after, you can use the system to check the air pressure and visually observe the tires without having to get out a tire gauge every time.” In the future, Prime hopes to integrate tire pressure information into the Prime app and use the screen already installed in the dash of the cab instead of having an additional screen. No new models have been selected yet, but stay tuned for updates down the road.

rdering a new truck is easier than ever, according to Kylah Irey, Business Development Specialist for Success Leasing at Prime Inc. In October 2017, Success Leasing rolled out a new feature on its website that allows drivers who have leased for at least three months to order and customize their trucks. Even better, the site is mobile-friendly. “We used to do all the truck ordering manually,” Irey says. “We had drivers fill out a spreadsheet, and everything was done over the phone. They didn’t have a clear idea what they were ordering. They couldn’t look at the colors or extras, so we moved it all online.” Now, drivers fill out their personal information and can choose between Freightliner or Peterbilt brands. Then the driver selects what division they are in and if they are interested in doing the lease-to-purchase option. There are custom graphics, striping, color selections and more. Between Freightliner and Peterbilt, there are 25 to 30 color options for drivers to choose. Already, there’s been an increase in the extras drivers are ordering. “They can order a refrigerator, privacy curtains, upgraded seats [or] upgraded lighting packages,” Irey says. “Those are the most popular options.” If drivers have a budget they need to stick to, they can see a running total as they browse different options. This makes it easy to go back and adjust choices to stay on budget. One of the very last options is how drivers prefer to pay, whether it be through payments, an emergency fund or by check. Currently there is not an online payment option, but it is something Prime is looking at adding in the future. For drivers who need assistance, a leasing associate at the Springfield office can walk them through the ordering process, Irey says.

Where to Order

Visit successleasing.com. PRIME WAYS

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WELLNESS | MARCH 2018

Just because you’re on the road doesn’t mean you have to miss out on healthy delicious meals like Gary Danielson’s shepherd’s pie recipe.

be well

on the Road The Perfect Cooker is a great tool when trying to cook healthy food on the road, and it’s cost effective. BY JULIANA GOODWIN

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Photo courtesy Shutterstock

HEALTHY EATING


Gary Danielson is the health and fitness coordinator located in the Springfield terminal.

Photos by Vivian Wheeler, courtesy Perfect Cooker

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ating healthy on the road can be a challenge for drivers, but the Perfect Cooker might help, says Gary Danielson, Coordinator for Driver Health and Fitness at Prime Inc. “The thing I like is it allows portion control for our drivers and is low-maintenance,” Danielson says. “It is bonehead cooking for me, that is what I need, and it’s e cellent. It’s cost effective it’s on Amazon I’ve seen it at ohl’s for less than .” While technically classified as a rice cooker, the device can cook an assortment of meats, seafood, produce and one-pot meals. It has a thermo-sensor, which calculates cooking time so you don’t have to. Simply push a button, and when it’s done, the device switches over to a heating element. It’s that simple. It has a removable, nonstick pot, so clean-up is easy. Cooking in the truck allows drivers to avoid temptation at a restaurant. “Once it smells good and looks good, you are going to eat it,” Danielson says. “That is for everyone, not just a driver.” Because his work is focused on driver health and fitness, anielson has noticed more drivers are interested in cooking. In response, the company is working on developing a recipe exchange in the Prime App. rivers seems to be hesitant to share recipes via Facebook or other social media, so Prime leadership wants to find a secure place where drivers can trust the source, Danielson says. In , Prime began selling Perfect Fit Meals, which are high-protein, healthful microwaveable meals. The meals are sold in Kroger’s locations in Texas; Costco locations across the country; Schnuck’s in the St. ouis area and in Springfield at Prime headquarters.

GARLIC PARSLEY SHRIMP 20 small shrimp (peeled, deveined, tail removed) ½ cup of uncooked brown rice Half a lemon, juiced 3/4 cup chicken broth 3 cloves garlic, chopped Salt and pepper to taste

Place all ingredients in the Perfect Cooker in the order they are listed, placing the shrimp on the bottom and then topping with all remaining ingredients. Secure the lid, hit the cook button, and your meal will be ready to eat at your next stop. Recipe provided by Gary Danielson.

SHEPHERD’S PIE *1 cup cooked instant mashed potatoes made according to package directions ¼ pound lean hamburger (85 percent lean) 1 cup frozen peas and carrots (mixed) 1 tablespoon Heinz 57 Steak Sauce 1 tablespoon Sriracha sauce Salt and pepper to taste

The Perfect Cooker can cook an assortment of meals. Try a couple of Danielson‘s recipes.

*Note: Instant mashed potato directions vary by brand. Cook one serving of instant mashed potatoes according to package directions and set aside. Place the hamburger in the Perfect Cooker and turn it on. Once it clicks over to the heating mode, remove the meat and drain any excess fat. Place meat back in the cooker. Stir in frozen peas and carrots, Heinz 57 Sauce and Sriracha sauce. Place the cooked mashed potatoes on top and hit the cook button again. When it clicks off, the meal is ready. Add salt and pepper to taste. Recipe provided by Gary Danielson.

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After pinpointing the destination, olangelo tackles the route to get there. e asks clients if they need a straight, flat road the whole way. Can they handle some dips, or get back on course if they swerve off of the beaten path ou have to start with the end point in mind, he reiterates. “People tend to rely on us to tell them what they should do with their money, without identifying that end goal,” he says. “It’s interesting to me that one of the least-asked questions is how we can help them achieve what they ultimately want. If you don’t know the finish line, it’s hard to help you.” When a driver comes in to see Prime apital Investment Advisors for the first time, olangelo’s first recommendation is that the clients invite their spouses if they are married. Colangelo says they both need to be part of these questions they ask.

$

“WE’RE ACTUALLY HELPING MARRIED COUPLES HAVE CONVERSATIONS THEY’VE NEVER HAD BEFORE.” —SCOTT COLANGELO

The great unknown Financial planning intimidates his clients, but Scott Colangelo transforms their stress into a road trip. BY JENNIFER JOHNMEYER

Scott Colangelo, CEO Prime Capital Investment Advisors

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cott olangelo doesn’t take anything for granted. As the of Prime apital Investment Advisors, he handles the topic of financial planning with ease. What sets him apart from many CEOs in the investment world is his understanding of his clients’ fear. (Editor’s Note: Despite the name, Prime Capital Investment Advisors is an independent company and not affiliated with Prime Inc.) “Clients come to us and say, ‘I have this money, what should I do with it today?’ It’s intimidating. Most people don’t know where to begin,” Colangelo says. Simply put, clients must start with a timetable, which Colangelo likens to a road map. “On a road trip, what is your end point?” he asks. “Is it college for your children? Is it your retirement?”

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scolangelo@primecap-ia.com | 913-491-6226 ext. 113 Springfield office: 3259 E. Ridgeview Road Springfield, MO 65804 Phone: 417-447-3500 Fax: 417-447-4610

Overland Park office: 6201 College Blvd., Seventh Floor Overland Park, KS 66211 Phone: 913-491-6226 Fax: 913-491-3214

Photo courtesy Scott Colangelo, Illustration courtesy Shutterstock

financial health

“It’s interesting, because most of the time, married couples haven’t talked about it first,” he says. “But it’s important, because if you’re super aggressive and your spouse is ultra-conservative, we need to factor in those things. Many times, we act as the counselor to foster that dialogue. We’re actually helping married couples have conversations they’ve never had before.” Second, Colangelo asks new clients to bring in any documentation that would be helpful in getting them started. Bank account information, for example, can help an advisor get the investment process started more easily. Colangelo doesn’t fault new clients for not being prepared ahead of time, stating that everyone is guilty of this procrastination to some extent. “When people just get through each day doing what they need to do to get through that day, there’s not much planning,” he says. “With a plan, it’s like, ‘Well, at least I know where I stand.’” eady to start planning your own financial road trip ontact Prime Ways Financial at .


the workout

The Drive Within You don’t have to have a fancy gym to sculpt a fancy gym body. Trainer Josh Luttrell has workout tips that allow drivers to exercise anywhere. BY JENNIFER JOHNMEYER

CIRCUIT 1

STEP UPS – Find a chair, a box or a step. Step up with one leg, then raise the other to hip height with the knee at a 90-degree angle. PUSH UPS AIR SQUATS – Place your feet hip-width apart with toes pointing slightly outward. Keep your weight on your heels and your torso upright with your shoulders pulled back. Raise your arms while squatting down, and bring your arms back to your side on the way up, keeping your shoulders back. On the downward portion of the squat, aim to drop your bottom below parallel to the floor. INVERTED ROWS – Think of these as doing a standing push-up against a wall. REVERSE LUNGES – Rather than lunging forward, step back, keeping the same movements as a typical lunge.

CIRCUIT 2

BAND SQUATS – Place a band around your thighs for additional resistance.

BAND MILITARY PRESS – Hold the band steady under your foot, grip the band in each hand and pull arms apart. Raise and lower arms, pulling band apart with each repetition as if you were holding a bench-press bar. BAND ROWS – Stand on the middle of the band, gripping one end in each hand. Pull the band out and back, flexing your back as you do so. JUMPING JACKS DIPS – Assume a table stance on the ground or propped up against a wall or ledge, propelling your torso upward to act as the table top. Bending your elbows, lower yourself down, and then raise back up.

With a tool as simple as a band, Josh Luttrell amplifies typical bodyweight exercises like band squats.

Photos by Brandon Alms

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dopting a workout routine is difficult, regardless of your profession. When you factor in a job on the road, however, that difficulty is multiplied. Prime Ways Trainer Josh Luttrell understands the unique challenges that drivers face. uttrell knows that fully stocked, affordable and accessible gyms are few and far between on the road. Although he recommends weightlifting as a primary workout to his clients, he also knows that not everyone has access to weights. “A great alternative to weightlifting is body weight exercises,” Luttrell says. “Examples of those are push-ups, pull-ups, lunges or air squats. Those four exercises are my top picks for movement. They can be performed at any time using very little space.” Expanding upon those initial four moves, Luttrell put together a two-circuit set of exercises that he recommends to those beginners but also to those who are looking to mix up or add to their existing workout routine. Luttrell recommends performing the following exercises in four sets, with repetitions per e ercise. The e uipment needed are a large resistance band, a debris-free area and your motivation to complete the Luttrell Challenge. Consult a physician before beginning any exercise program.

Flex your back for band rows. Pro tip: The farther apart your feet are on the band, the more resistance you can use to your advantage.

In band military presses, position the band underneath the arch of your foot or shoe so it stays firmly in place as you stretch the band.

If you can find a ledge, step or wall, use it for dips. But, when in need, assuming a bridge position on the floor works just as well.

Staying in shape doesn’t always require equipment. Bodyweight moves like reverse lunges make simple yet effective exercises.

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the

futureis b BY ETTIE BERNEKING

Photo by Brandon Alms

WITH ADDITIONAL REPORTING BY ROSE MARTHIS

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IT’S NOT JUST PRIME’S FLEET OF DRIVERS THAT’S EXPANDING. ACROSS THE COUNTRY, THE COMPANY’S FACILITIES ARE GETTING AN UPGRADE, AND THAT MEANS NEW AMENITIES FOR DRIVERS AND IN-HOUSE ASSOCIATES.

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s Director of Facility Maintenance, Mark Piley has a perpetually booked calendar. Over the past several years, Prime Inc. has enjoyed company-wide growth. For Piley, that means juggling construction projects for truck and trailer shops, driver lounges, IT centers, new wash bays and training facilities as Prime updates existing terminals and boosts its campus amenities. “They keep me hopping,” Piley says. “I’ve got projects in Springfield, Salt ake ity and Pittston, Pennsylvania.” With 2018 underway, Piley’s to-do list is already a lengthy one, and it’s one drivers and associates can get excited about.

The Plaza Building houses multipurpose rooms for trainings, meetings and classes, like this one on automated transmissions taught by Stan Kasterke.

SPRINGFIELD

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PRIME WAYS

Photos by Brandon Alms, Mark Harrell, Paije Luth

Prime Campus Development

The original Prime campus was built in the 1980s when the company moved from rbana, Missouri to Springfield. As the company’s fleet of drivers, trucks and inhouse associates has grown, so has the campus itself. Multiple expansions have brought in new wash bays, driver lounges, training centers, bunk rooms, in-house day care centers and workout facilities. When the campus Millennium Building opened in 2000, the multipurpose facility loomed over the sprawling Springfield campus and was one of Prime’s most ambitious renovations at the time. “A lot of people refer to the Millennium Building as a home away from home,” says Paul Smith, Prime’s plaza and trailer rebuild manager. It’s been 18 years since the Millennium Building sprung up, but it remains a central hub for everyone on the Prime team. It’s home to a spa, movie theatre, doctor’s office, childcare facility, laundry facility and general store. There’s even a basketball court and post office. But with nearly 1,300 trucks passing through the Springfield terminal each week, this home-away-from-home was starting to feel cramped and finding enough parking for that many tractor trailers was becoming a struggle. When the Prime team began brainstorming how to use the Springfield campus more efficiently, they set their sights on the west side of the campus. Plans for new landscaping, solar panels, wash bays and driver rest areas made it onto the drawing board. By the end of 2017, many of the projects on the team’s list were completed, including plenty of new parking and the grand opening of the new Plaza Building.


The Plaza Building is equipped with energy-efficient lighting and features so it’s as ecofriendly as possible while still getting trucks in and out of the 14 bays with ease.

Plaza Building

Photos by Brandon Alms, Mark Harrell, Paije Luth

With more than 62,000 square feet of space, the three-story edifice is now home to administrative offices, locker rooms with walk-in showers, laundry facilities, driver training staff and new bays dedicated to inbound and outbound tractor trailers. Thanks to skylights and vision-paneled overhead high-speed doors that go up and down in a New York second, the bays are flooded with natural light. The overhead lights are synced to dimmers, and all that sunshine means Prime can cut back on its energy consumption. The transparent doors allow the team inside to see trucks

as they pull up, which helps the crew operate with the same speed and efficiency you’d e pect to find at a Formula I race. Since bumping up the number of inbound and outbound bays, the maintenance crew is able to get trucks back out on the road much faster. “That’s what it’s all about,” Piley says. “We get the trucks in and out as quickly as possible.” Once a truck pulls in, it’s fueled up and inspected, and thanks to a new in-ground tire monitoring system, technicians automatically know the condition of a rig’s tires. A camera at the entrance captures each truck’s license plate, so the maintenance crew can match the tire report to the correct vehicle and trailer. If everything goes smoothly, a driver can be back on the road within 20 minutes. If a driver is sticking

 Solar panels installed at both Springfield and Salt Lake City terminals help offset energy costs. Cameras that read license plates are connected to in-ground tire pressure sensors to send information about each inbound truck to the shops for more accurate and efficient maintenance.

around, they can park their rig and head inside to one of the break rooms or driver lounges stocked with vending machines and rows of coffee pots. ven student drivers have a place to gather now that training facilities and meeting rooms are housed inside the Plaza Building. PRIME WAYS

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Running Trails and Frisbee Golf

Trails surrounding the Springfield terminal promote healthy activity and wellness for associates all year round.

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around the perimeter of the campus and in and out of the tree line. When the crushed gravel trails are finished, the associates and drivers will have almost 3 miles of manicured trails. Add in new sidewalks that interconnect the new buildings and parking lots, and it will be easy for any associate to stretch their legs. “Trucking is not an 8-to-5 gig,” Smith says. “Our drivers are out there hours a day, so driver and associate satisfaction is really important.” Providing green spaces where team members can enjoy the outdoors is a big part of that. “We have strict guidelines when doing design projects,” Piley says. “We focus on includ-

Photos by Brandon Alms

After polling associates on what type of outdoor recreation they’d like to have, one winner stood out: Frisbee golf. In fact, the development team discovered a number of Prime associates have picked up the sport. Some even travel for competitions, and the Springfield campus has the perfect location for a nine-hole course a grassy stormwater runoff basin across the street from the driver training pad and Plaza Building. Up until now, the plot had been undeveloped, but by the spring of 2018, it will be the site of Prime’s new Frisbee golf course and outdoor pavilion, complete with an outdoor kitchen, four charcoal grills, restrooms and covered seating. The campus is even expanding its existing network of walking and hiking trails by developing the tree-lined sinkhole into additional walking paths. Some of the new trails were completed last spring and can be seen snaking


HOW FAR WE’VE COME 2000: Springfield’s Millennium Building is finished

2002: Prime launches its in-house driver training program

2002: Denver terminal is purchased 2006: Savannah Kleen is purchased 2007: Pittston terminal is purchased 2010: Prime launches its Intermodal Division 2012: Decatur Kleen location is built 2017: Salt Lake City shop expansion is completed

Photos by Brandon Alms

 Increasing the wash bays in Springfield from two to five allows drivers to get in, get out and get squeaky clean.

ing an appropriate amount of grass and landscaping.” Even with the new parking lots and Plaza Building, the split between paved and green spaces is almost even. The Springfield campus has . million s uare feet of grass and landscaping and some . million s uare feet of pavement. But it’s not just the campus that Prime works hard to keep in pristine condition. The trucks themselves get just as much attention.

New Wash Bay

“Nothing feels better than driving a clean truck,” Smith says. To help drivers keep their rigs looking great, the Springfield

campus built a new truck wash bay as part of its most recent redevelopment. The new washing station houses five wash bays a jump from the original two. “We do this for two reasons,” Smith explains. “For one, this keeps our trucks and trailers looking nice, but secondly, it keeps maintenance down.” Regular trips through the wash bay and watchful eyes on a rig’s tires and fluids means drivers spend less time tending to routine maintenance issues.

Packer Road

Despite over a thousand of tractor trailers passing through the Springfield campus

each week, drivers only had one road in and out of the terminal. To make matters worse, Mayfair Avenue is a narrow, two-lane road with little in the way of a shoulder. Not surprisingly, morning and evening rush hours were a headache for in-house associates and over the road drivers. To alleviate traffic and prevent accidents, Prime worked with the city of Springfield, M T and its neighbors to turn the dead-end road off Packer Road into a new entrance for tractor trailers. The new route features turning lanes and traffic lights and leads drivers to the hub’s new Plaza Building on the west side of the Prime complex. PRIME WAYS

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SALT LAKE CITY In Salt ake ity, the Prime terminal is about one-third the size of the Springfield campus, but just like in Springfield, driver traffic is steadily increasing. But for many years, there’s been one big difference between the two campuses. In Salt ake ity, the Plaza Fuel and Inspection Bays were outdoors under a canopy. “It was chilly for sure,” says Brian Singleton, operations and terminal manager in Salt ake ity. “We have really long winters and a lot of snow out here. These men and women worked really hard outside in the elements.” So when Prime began construction on a new 100,000-square-foot complex, which included a new tractor shop, trailer shop, paint and body shop, parts room and 10bay fueling and inspection shop, it was welcome news. esigned like Springfield’s, the bays have skylights for natural light and an light system to reduce energy consumption. rivers will also find similar in-ground tire monitoring systems that communicate with the tire shop for ease. The crew moved into the new facility the week before Thanksgiving in 2017. The shop now houses the hub’s parts room, driver lounge, a body shop, paint booth, driver training room and locker rooms. With some 500 trucks passing through each week, the hub is also gearing up to build a new amenities building starting this spring. Mirroring the Millennium Building in Springfield, the new structure’s list of features include an on-site gym, general store and lounge areas.

Location Matters

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WHY SPRINGFIELD?

WHY SALT LAKE CITY?

WHY PITTSTON?

Practically in the middle of the country, Springfield has been an ideal location for Prime. Land is affordable and available, which is a big bonus as Prime continues to grow as is Springfield’s proximity to major interstates including I-44 and I-65.

Prime has focused on growing and updating the terminal that it bought from Swift Transportation several years ago. Part of the terminal’s success is thanks to its Prime location near several major highways and interstates including I-15, I-80 and I-70.

When Prime purchased and began revamping the Pittston terminal, its access to the East Coast immediately expanded. The central location connects drivers to numerous interstates, and the campus is next to major shipping and rail yards.

PRIME WAYS


Before the Salt Lake City Plaza Building was built, associates worked on trucks under covered shelters. This new shop makes work easier than ever.

PITTSTON

Photos by Paije Luth, Brandon Alms

Prime’s terminal in Pittston, Pennsylvania, is also enjoying an upgrade thanks to a new 12-acre driving pad for student drivers. Springfield’s hub has long housed Prime’s Student river Program, and Salt ake ity adopted the program in the past three years. The Pittston hub, celebrating 10 years in 2018, will be the latest training facility. The new pad is several years in the planning, as Pittston facility manager Richard arborough says it was a challenge to find a property that was the right size and distance from the terminal. The training pad is about a quarter of a mile from the terminal on the same road, making it accessible for

Body and Paint Technician Jorge Aguilar sprays truck parts inside the Salt Lake City paint booth.

 Richard Yarborough presents plans for construction of new training pad at Pittston Terminal.

students and trainers and supporting company-wide growth, arborough says. “A lot of folks that want to join Prime are hesitant to travel all the way to Missouri to train,” he says. “Getting recruits from the Northeast who only have to go to Pennsylvania will be a huge benefit and add to the recruiting classes in Pittston, which will, in turn, grow the company as a whole.” While the new training pad helps future drivers and trainers, it is also an immediate benefit to the current drivers in the Northeast. If a trainer is running freight on the ast oast, he or she is at the mercy of finding empty parking lots or other appropriate places to train, Yarborough says. The Pittston training pad creates a guaranteed place for trainers and student drivers to practice safe driving, with the added amenities inside the terminal. Yarborough says there is a lot of buzz about the new training pad within the terminal. “Drivers come in and ask about it all the time,” he says. Increased traffic through the terminal helps all departments—growing teams for fleet managers, more work for technicians and higher volume through the cafeteria, company store and salon. In addition to the pad, there will be a training building to house classrooms, meeting spaces, small offices and a kitchen area. The Pedigree department will also utilize space in the new building for equipment sales when complete. PRIME WAYS

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adventures on the road

PRIMED FOR

“I REMEMBER THE FIRST TIME WE HIT 400 LOADS IN A WEEK. THAT WAS A BIG DEAL, AND NOT LONG AFTER THAT, WE HIT 500 LOADS THEN 600; NOW WE’RE CONSISTENTLY DOING MORE THAN 600 LOADS PER WEEK.” —JOHN HARDIN, EAST COAST OPERATIONS MANAGER 26

PRIME WAYS

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he objective for Prime Inc. when it jump-started the Intermodal Division in 2010 was the vision of being able to offer a different capacity solution to its customers. The theory of a one-stop shop became a reality as intermodal joined the over the road (OTR), rail, regional, dedicated and brokerage divisions, which all now work together to meet the needs of even the toughest customer. John Hardin, the East Coast Operations Manager for Prime, has worked with the company since 2003. It wasn’t long after Prime launched its intermodal division that the new division caught Hardin’s interest. After 10 years of working on the OTR side,


GROWTH With customers looking for cheaper and greener shipping options, Prime’s littleknown Intermodal Division is enjoying some deserved growth and attention. BY ETTIE BERNEKING, RYAN HARRINGTON AND LACEY DOYAL ILLUSTRATIONS BY ALEX WOLKEN

Hardin slid over to intermodal in 2014. “I thought there was a lot of potential in intermodal and a lot of opportunities that were going to be available over the next several years,” he says. “Intermodal was growing before I got here, and it’s continued to grow, and that’s really exciting because I remember the first time we hit loads in a week,” Hardin says. “That was a big deal, and not long after that, we hit 500 loads then 600; now we’re consistently doing more than 600 loads per week.” This is the kind of positive movement that will likely be attracting more attention. The intermodal sector offers many customer benefits in an ever-changing market, and that makes it a diverse and

Another factor pushing customers torobust growth engine for Prime. The cost ward intermodal: A forecasted driver shortsavings and delivery transit times are comparable to OTR, which appeals to cus- age. As a large section of the driving fleet’s median age inches toward retirement and tomers as well. Intermodal loads also have new Electronic Logging Devices technology reduced emissions—every load that travels regarding how miles and hours are logged by rail is one less truck on the highway. That went into effect this past ecember, ardin reduces fuel costs, carbon emissions and congestion and contributes to safer roads. and other industry insiders have heard rumors that veteran drivers might choose Every load converted to intermodal results in a 60 percent carbon footprint reduction, to retire before welcoming a new system. according to the Intermodal Association of Although some trucking companies might find such rumors worrisome, Prime is North America. “Intermodal consumes less already ahead of the game. “We’ve been usfuel, so that makes it greener than other ing e-logs for some time now,” Hardin says. available transportation options, but also allows customers to ship hundreds of trail- “We’ve already worked out all the bumps in the road, and that’s a huge advantage ers on one train,” Hardin says. “There are for us.” Prime started using ELDs in April cost advantages to that.” PRIME WAYS

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“WE ARE CONFIDENT THESE EXPANDED SERVICES AND EQUIPMENT WILL BENEFIT BOTH OUR DRIVERS AND OUR CUSTOMERS.” —JOHN HARDIN, EAST COAST OPERATIONS MANAGER 28

PRIME WAYS

, and the entire fleet was on s as of April 2011. “But no one can predict what the e-log mandates will do to the available driver pool throughout the industry,” he says. “There might be a lot of opportunity for intermodal moving forward.” With the unclear conditions of the industry, there is a high probability of capacity fluctuations, which occur with economic cycles and can wreak havoc on transportation strategies and budgets. This uncertainty can leave shippers scrambling for cost-efficient options. Prime Intermodal Division is an ideal solution for shippers who need reliable, ready capacity to address market opportunities without being exposed to spot-market freight rates. This


kind of consistency is also mutually beneficial for today’s driver in an ever-changing market. Prime’s intermodal services provide the fle ibility of T transport and the efficiency of moving freight along noncongested railways. But more importantly, it allows Prime to increase service options to customers while still offering the reliability that comes with five decades of superior experience in time and temperature transportation. “We’re adding hundreds of railprepared trailer models to our fleet, which has grown from 225 to more than 1,500 in early 2018 and is equipped with satellite tracking,” ardin says. “We are confident these expanded services and equipment will benefit our drivers and customers.”

Although there is a lot of talk about the up-and-coming Prime intermodal opportunities and how much there is to offer to customers and drivers, moving freight in this manner is nothing new in the transportation industry. However, Prime is still educating veteran OTR drivers about the division. During intermodal’s infancy, it had zero drivers. For the first three months, all product was shipped by outside carriers. The first intermodal drivers started in January of 2011, and since then, its fleet has nearly doubled in size to 40 drivers stationed across the country near the main rail yards. Instead of drivers hauling cargo across the country, they’re dropping and hooking five to eight loads a

day. That’s because drivers are assigned to dedicated routes that send them from one rail yard to another. Drivers hook a load at one yard, drive to the next assigned rail system, drop their load, and send the cargo on its way to its next destination. The railroad accomplishes this with their trailer on flat car T F program, wherein a rail trailer or container mounted on a chassis is transported on a rail car, also known as piggyback. Prime receives priority service only, which means Prime freight runs exclusively on expedited trains and class 1 railroads. This system is very appealing to many drivers and the company hopes to grow the Prime rayage driver fleet, which specifically transports product from rail PRIME WAYS

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INTERMODAL HUBS

Want to learn more about intermodal and opportunities within the division? Contact John Hardin at 417-521-3713. Prime currently has intermodal drivers stationed at the following hubs:

FONTANA, CA SAN BERNARDINO, CA STOCKTON, CA JACKSONVILLE, FL CHICAGO, IL KANSAS CITY, MO HARRISBURG, PA MEMPHIS, TN DALLAS, TX SALT LAKE CITY, UT SEATTLE, WA

yards to warehouses or customer destinations, in 2018. One veteran driver who is enjoying the benefits of intermodal transportation is Robert Gilley. With 7 years of driving under his belt, Gilley is a gold member at Prime and has safely driven more than 1 million miles for the company. Most of those miles accumulated while Gilley drove OTR and crisscrossed the country from Canada to Mexico; it was during those years that Gilley was away from home for long stretches of time. When his fleet manager reached out to him and he learned about the opportunity that could await him as a Prime intermodal driver, it was an oppor-

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tunity that he couldn’t resist. This was the chance to be stationed in Pennsylvania, just 50 miles from his home. Little did he know just how much impact the change would have on his life as he now spends almost every Wednesday with his wife and daughters and can be home more often. But proximity to his family isn’t the only highlight for Gilley—the other big draw is consistency in the schedule. “[The majority] of intermodal work is done during daytime hours,” he says. Compared to OTR where drivers can be tethered to their cargo for days at a time, Gilley’s usual route is 90 miles one way. On a good day, he can hook and drop five to si times, which means he’s at the rail yards

often enough to get to know the folks on the ground and his clients. “The customer is first in my book,” he says. “If you don’t have a customer, you don’t have a load.” After a crane has scooped up the next trailer on his schedule, Gilley can back up, hitch, inspect his load and be on his way within 30 minutes. If a trailer isn’t ready or if the train is delayed, the fleet managers back in Springfield are ready to redirect illey, or any of the other drivers on the intermodal team, to the next available load. “We talk a lot,” Gilley says. “We’re on the phone problem-solving. If I have a problem, they fi it. If I get stuck somewhere at night, they will call.” When Gilley got stuck in New York


City with a broken-down trailer one night, tunity would move him closer to his two daughters. Five years later, Martinez is still his fleet manager kept calling to make a Prime intermodal driver, and he’s dissure he was safe. “I respect that,” Gilley covered the main draw for drivers in this says. “When you have a fleet manager who growing sector in the trucking industry was doesn’t go to bed because he’s worried having a central location. about you, that’s something.” f course, there are differences Unlike Gilley, who has several years’ exIntermodal is much more physically perience with OTR, it took only six months demanding than OTR. For some, like for Cesar Martinez to realize that he was Martinez, the rigorous work of hooking, interested in a more consistent schedule dropping and securing multiple loads each and a home base. He was actually planning day makes the day go by faster. And when to uit the industry when Prime offered you get to go home at the end of the day, him a spot with the Intermodal Division “it’s worth it,” he says. A bonus for him is in California as Prime’s only driver on the that on a slow day, he picks up his girls West Coast. At that time, he didn’t even from school. “Every job has its good and know what intermodal was but this oppor-

bad,” he says. “With intermodal, the bad part is that it’s more physically demanding, but the good is that you’re home every day.” Although the main focus of adding intermodal to Prime’s arsenal of transportation options was to ensure additional capacity solutions, it is not hard to see the many other benefits it offers to Prime’s customers, to the folks that have chosen a driving career for Prime and to Prime as a whole. Prime intermodal is the only dry, refrigerated and flatbed intermodal company in North America and provides superior economics and lower emissions, all while delivering truck-competitive speed and reliability, keeping customers and the company happy. PRIME WAYS

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Prime calendar

Family Ties

LESSONS LEARNED

Stay up-to-date on industry and community events.

What started as Barry Broussard helping his daughter with math turned into a lesson for both of them on the importance of communication. BY ROSE MARTHIS

MARCH 19

Millionaires’ Dinner Springfield, Missouri

MARCH 22–24

Mid-America Trucking Show The Kentucky Exposition Center, Louisville, Kentucky

MARCH 25–28

Truckload Carriers Association Annual Convention Gaylord Palms Resort & Convention Center, Kissimmee, Florida

APRIL 10

Highway Diamonds Gala Ramada Plaza Hotel & Oasis Convention Center, Springfield, Missouri

APRIL 25–28

Customer Advisory Board Big Cedar Lodge, Ridgedale, Missouri

MAY 13

Mother’s Day

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PRIME WAYS

Photo courtesy Jason Clemons

MARCH 17

38th Annual St. Patrick’s Day Parade Historical Commercial Street, Springfield, Missouri

Photos courtesy Shutterstock, Barry Broussard

MARCH 2

Driver Advisory Board Meeting Springfield, Missouri

L

ike most drivers, Barry Broussard was in another career field when he decided it was time to fulfill his dream of driving across the country. But before he could commit to a place in Prime Inc.’s fleet, he had to talk to his three children about how it would affect their family dynamic. “We talked about how we can still function,” he says. “They need to have influence until they’re out on their own,” says Broussard, who is a single dad to three children. Barry admits it was challenging for him and his family to maintain a personal connection without physically being together. But he learned to transition from doing tasks for his kids to talking them through how to do things on their own. He sees this the most with his youngest daughter, Sarah. A couple of years ago, when Barry was in a training period before being able to drive on his own, he had to reevaluate how to help Sarah with her math homework. Math was always his favorite subject, and the two had established a routine at home of him helping her when she ran into difficult problems. “We figured out a way where I could help her and still be as real as possible,” he says. “She tried to persuade me to get into Snapchat, but I said I wasn’t going to do that.” A self-proclaimed Android fan, Sarah finally convinced Barry to switch to an iPhone to use FaceTime. Now Sarah sends him pictures of the math problem, he looks at it and FaceTimes her, and they work through it together. This was a daily routine when Sarah was a junior in high school, but now she’s a senior and graduates in May. “We still communicate daily, but as far as math, it might be when she’s about to take a test and we’ll review,” Barry says. “We’re more so talking college now because she got a full scholarship to a college in southern Alabama.” Beyond math problems, Barry realizes the importance of being there for his kids and keeping a relationship with them when he’s on the road. And technology is a big help with that, he says. “The physical aspects aren’t there, but the visual is important for a sense of closeness,” he says. “It makes a big difference.”


View From the road

Photo courtesy Jason Clemons

Photos courtesy Shutterstock, Barry Broussard

What awe-inspiring landscapes have you seen from behind the wheel? Submit a highresolution photo (usually 500 KB or higher) of your truck to primeinc@primeinc.com. Include your name and caption information about where and when the photo was taken.

Driver Jason Clemons took this shot of his truck while on his way to Long Beach, California. The load of air conditioner units on his truck bed was headed to Hong Kong, which was the load’s final destination. “I love the scenery that I get to see thanks to Prime!” Clemons says.

PRIME WAYS

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Profile for Prime Ways

Prime Ways | Volume 3 Issue 1  

The future is bright. Learn how developments at the Springfield, Salt Lake City and Pittston terminals are setting Prime up for success. Plu...

Prime Ways | Volume 3 Issue 1  

The future is bright. Learn how developments at the Springfield, Salt Lake City and Pittston terminals are setting Prime up for success. Plu...

Profile for primeways