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Marketing

A Strong Company Just Got Stronger

about more than stabbing in the dark — it takes a clear plan, consistent execution and ongoing measurement.

We are now part of Berkshire Hathaway – giving us an immense base upon which to grow. GUARD features the same products, services, and personalized attention that marked our first three decades of success as a specialist in small- to mid-sized risks . . . but with one very important difference. We now have a new ultimate parent – Berkshire Hathaway – and BILLIONS of dollars of capital and invaluable expertise to support us.

The truth is that social media works. Agencies that are successful on social media tend to be successful, period. If you are going to put any investment (time, money, resource) into social media, you need to have a plan and clear objectives on what you want to accomplish. If you don’t, you will most likely be wasting more than just time.

To learn more, visit www.guard.com/apply.

Patrick Sitkins — partner/managing director of SiliconCloud and coauthor of “Brand Damage – It’s Personal!� — contributed this article. To learn more about SiliconCloud, a digital marketing firm, or connect with Patrick, visit www. patricksitkins.com or @patricksitkins on Twitter. a Berkshire Hathaway company

Rated A+ (�Superior�) by A.M. Best Company

Retention Strategy

#12

LIFE INSURANCE SALES

“ A life insurance sale can make a customer for life.� Nancy Tunender, EMC National Life Senior Life Underwriter The more coverages clients have with you, the less likely they are to switch agents. EMC National Life is committed to making life sales simple with easy-to-understand products and online services to speed the sales process. It’s just one of the many reasons policyholders Count on EMCŽ.

Valley Forge Service Branch: 800.333.3622

|

www.emcins.com

Home Office: Des Moines, IA

Š Copyright Employers Mutual Casualty Company 2013. All rights reserved.

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October 2013 Primary Agent DE  
October 2013 Primary Agent DE