News August 2010
In This Issue
Pride of Dakota Food & Wine Experience
Pride of Dakota Food & Wine Experience
The first-ever Pride of Dakota Food & Wine Experience was “fun and successful” in the word’s of Pointe of View Winery’s Jeff Peterson.
Internet Marketing and Social Media Training Dickinson Harvest Showcase Pride of Dakota Day ND State Fair Featured Company: Bessy’s Best Featured Store: 7 Trails Trading Post Natural Product Expo East Pride of Dakota Day - Capitol
Pointe of View, Maple River Winery and Maple River Distillery, together with several Pride of Dakota food companies, offered samples to more than 400 people who came to the Pioneer Village in Minot, July 28, to try North Dakota foods and wines. Each visitor received an engraved wineglass and reusable bag. Agriculture Commissioner Doug Goehring said the attendance and response to the event was very encouraging. “The Food & Wine Experience will be an annual event,” he said. “These Pride of Dakota companies did an outstanding job of showcasing the quality wines and foods produced here in North Dakota.”
Technology Tidbit: Foursquare
Pride of Dakota News Agriculture Commissioner Doug Goehring Business Development Director Chuck Fleming Marketing Specialists Sara Kelsch Stephanie Sinner Sue Balcom
A customer samples food products at the Gifts Dakota Style booth.
A wine company pours a sample into the Pride of Dakota wine glasses.
Internet Marketing and Social Media Training
Pride of Dakota members learned to use social networking to establish business contacts, attract clients and increase awareness of their products and services, thanks to a two-part course in Bismarck.
Pride of Dakota Day ND State Capitol
Pride of Dakota Harvest Showcase Dickinson
Natural Products Expo Boston, MA
Grand Forks Showcase
Taught by Pride of Dakota’s internet consultant Scott Wild, Internet Marketing and Social Networking Training covered a wide range of topics, including audience identification, search engine optimization, search engines, working with blogs and podcasting. “Scott’s basic training was easy to follow and comprehensive,” said Sonja Stromswold of Sonja’s Old-Fashioned Delicacies, Mohall. “It opened a whole new world of opportunities to explore.” Future courses are planned.
Pride of Dakota Day at the ND State Fair Despite the near-100 degree heat, more than 1,300 people lined up for the Pride of Dakota Day Lunch for $1 at the 2010 North Dakota State Fair. Agriculture Commissioner Doug Goehring, FFA members and Pride of Dakota staff served hot dogs, potato chips and milk. Proceeds from the annual event, sponsored by Cloverdale, Land-o-Lakes, Pan-O-Gold and Northern Plains Potato Growers Association, were donated to the North Dakota FFA Foundation.
FFA students help serve during the $1 lunch.
It was a little cooler under the Pride of Dakota tent, where 30-plus Pride of Dakota member companies were busy selling and sampling products ranging from barbecue to soap to wrought iron decorations. Capping the day was the second annual Kuchen Contest, drawing more than 200 people to sample and score kuchen from Grandma’s Kuchen, Westfield; Ashley Super Valu, Ashley; Lapp’s Bakery, Hebron; Karen’s Kuchens, Cavalier; and Mary’s Bake Shoppe, Edgeley. The peach kuchen from Grandma’s took first place, giving owner Lois Vander Wal her second victory in a row.
The line remained long during the lunch at Pride of Dakota Day.
Pride of Dakota Featured Company
When the Bismarck Century High School newspaper, percent. Just think of Bessy’s milk as 3 percent, and remember, that not many things we consume are 97 Century Star, asked a handful of students, “Who is your hero?” most named famous athletes, presidents percent fat free. and military personnel, but one answer was quite So what’s in Bessy’s Best that makes different. The hero was Bessy, the it taste so good? It’s cream! “All of namesake cow for Bessy’s Best. The the vitamins and nutrients are in the student said Bessy’s chocolate milk cream,” Blaine said. The cream is was the best he’d ever tasted and that what competitors take out and substiBessy must be one heck of a cow. tute with additives. Blaine and Kathy Goetz in Sterling Bessy’s Best milk must be consumed started their family-owned and opersoon after it’s made—as we know, ated company two years ago by sellmilk spoils. At the Goetz’s farm, the ing their cows’ milk to local stores milk that’s bottled today will be in like Cash Wise Foods and Dan’s the stores tomorrow. “We bring the Supermarket in Bismarck. And yes, farm to the city,” Blaine said. they named the company after their favorite and most personable dairy Right now, Blaine and Kathy ofcow. fer chocolate milk, yogurt and plain cheese curds, but soon, they’ll introduce cheddar Bessy’s Best milk is considered an all-natural prodcheese and pepper cheddar cheese curds that Blaine uct, unlike its competitors. All-natural milk doesn’t said make a great snack. contain any added vitamins, minerals or hormones. Some people shy away from all-natural milk because it is rumored to be high in fat. But look at it this way: For more information about Bessy’s Best, visit the Pride of Dakota website at www.prideofdakota.com, Bessy’s Best is 97 percent fat free. As Blaine Goetz and type in Bessy’s Best. explained it, people drink skim, 1 percent, and 2
Pride of Dakota Featured Store You might say the 7 Trails Trading Post in Stanton is carrying on a long tradition in the area. It is located very near site of the René Jusseaume Post, established in 1795, the first trading post in what is now North Dakota. Owned and operated by the Knife River Indian Heritage Foundation, the trading post is the principal fundraising effort of the foundation whose purpose is to “promote the preservation, development, and public understanding of Knife River Indian Villages National Historical Site.” That National Park Service site, is on the location of Mandan and Hidatsa earthlodge villages, visited by Lewis and Clark in 1804 and 1806. The business started selling North Dakota t-shirts and postcards and later added Pride of Dakota prod-
ucts, which have become some of its most popular offerings. Store employees also attend trade shows and other events where they sell Pride of Dakota products. They say the store has had “tons” of out-of-state and foreign visitors who love the local products. Located a quarter-mile north of Stanton, just outside park entrance, the 7 Trails Trading Post is open summer months, Friday through Monday from noon to 5 p.m. Rose Laning, the foundation’s secretary/treasurer, says they are always looking for more products. You can contact her at 701-355-0364 or rlaning@bis. midco.net
Don’t Miss Natural Products Expo East
Dickinson Harvest Showcase
Wanted: Pride of Dakota members to go to Boston, Oct. 13-16, for the Natural Products Expo East, one of the nation’s largest trade shows.
Don’t forget that the Dickinson Harvest Showcase is right around the corner.
The North Dakota Department of Agriculture (NDDA) NDDA will give up to 10 Pride of Dakota member companies who have not exhibited at Natural Products East in the past three years, $500 towards expenses of going to the show. NDDA staff will meet the companies in Boston, walk the show together, attend educational sessions and learn all about exhibiting at a large trade show. To determine if your products qualify, visit www.expoeast.com. Natural Products Expo East features more than just food. Buyers come all from all over the world to see pet products, health and beauty products, natural living products, vitamins, minerals and supplements and more. If you are interested in attending this show, please contact Sara at (701) 328-4766 or email@example.com as soon as possible or fax in the attached registration form. Please RSVP no later than Aug. 31, 2010.
The Harvest Showcase will be held, Sept. 18-19, at the Dickinson Recreation Center. Times are 10 a.m. to 5 p.m. on Saturday and 11 a.m. to 5 p.m. on Sunday. Last year, shoppers from across western North Dakota were eager to shop from 95 Pride of Dakota vendors. We had a great, first year turn-out with more than 3,000 people. This year, we anticipate even more. Information about the Dickinson Harvest Showcase registration and details was sent out a few weeks ago. Please return your registration with the $75 booth fee as soon as possible to secure your spot. Questions? Contact Sara at 701-3284766 or firstname.lastname@example.org.
Pride of Dakota Day
Sue Balcom Bids Farwell
The fourth Annual Pride of Dakota Day at the Capitol sponsored by the Council of State Employees (COSE) will be held September 16 from 9 a.m. to 4 p.m. State employees, as well as people from surrounding communities, are able to shop from over 50 Pride of Dakota vendors throughout the day. As in the past, the event will be held in the Legislative Hall, Memorial Hall and ground floor of the Capitol building.
We are sad to announce that Sue Balcom will be leaving the North Dakota Department of Agriculture at the end of the month. She has accepted a position with FARRMS. She will continue to be heavily involved in the local foods movement in North Dakota in her new position.
Our Local Foods Initiative has come a long ways since its inception two years There will be a Pride of Dakota lunch in conjunction with the ago thanks to Sue’s outstanding efforts event put on by the Capitol Cafeteria. In the past, the Pride of Da- and it now has a solid foundation. We kota lunch has been a huge success in driving people to eat Pride all wish Sue the very best in her new of Dakota food in the State Capitol Cafeteria and then shop from career and thank her for her contribuPride of Dakota vendors. tion to the State of North Dakota. If you have any questions regarding this event, please contact Sara at 701-328-4766 or email@example.com.
Technology Tidbit: Foursquare As new social networking sites emerge every day, Pride of Dakota likes to keep you informed about the ones that could improve your business and keep you ahead of competition. Working with Pride of Dakota’s social networking specialist, Scott Wild of WildInspire, we have discovered a new tool to generate activity for our members. Foursquare is an application designed for your phone that allows you to “Check In” at locations letting people know where you are. Foursquare tracks your Check Ins and gives you badges based on the frequency, time and mission of your visits. If you visit a certain location more than anyone else does, your designated the Mayor of that location thus earning you a badge for your Foursquare profile. Foursquare uses GPS signals from your cell phone to automatically generate lists of venues in your area so that you can officially “Check In” to a location. If a destination is not generated, you can add it by clicking on “Add a venue.” To add a venue, you must include its name and address. This application could benefit Pride of Dakota members because you can direct people to locations where your products are being sold. Here are a few examples: 1. If you sell products at Home Sweet Home in Minot, you can tell your customers that if they “Check In” using Foursquare on a certain day, they can receive a coupon for 10% off your product. Please be sure to communicate your promotions with your retailers prior to offering them. 2. If you have your own retail store or you sell your products from your manufacturing location, en courage shoppers to visit your store and use the “Check In” feature to receive discounts off product. Promotions like this are valuable because they keep shoppers actively searching for a chance to receive discounts on the Pride of Dakota products they love. Using the “tips” and “to do” features when shoppers check in, they are able to share reviews and “must try” actions with other Foursquare members. We encourage you to visit www.foursquare.com to learn more about Foursquare and to sign up for a free account. This is a social networking site on the verge of becoming the next biggest thing since Farm Town— As always, Pride of Dakota is keeping you ahead of the game (so go ahead and hit a home run).
Pride of Dakota Social Networking Pride of Dakota is working with social networking consultant, Scott Wild of Wild Inspired, to increase marketing opportunities for our members. Pride of Dakota now has a Facebook© page, Twitter™ account, WordPress blog, Ning network and YouTube account. Our Facebook fan page reaches nearly 3,400 people daily with feature stories about our members, little-known facts about the program, status updates and feature videos. If you want your company to be featured on Facebook, please take the following steps: 1. Call or email us and ask to set up an interview to be the featured company of the week. Pride of Dakota retail stores are welcome and encouraged to do the same. 2. Fill out the “Tell us about you” form and email, fax or mail it back to us so we can share some “Little known facts…” about your company. 3. Let us know if your company has been in the news. If you have questions on social networking, email Sara at firstname.lastname@example.org.
Published on Aug 10, 2010