New Rutland File (200) MANDY.qxp 28/01/2019 13:29 Page 160
BUSINESS & FINANCE
Women lead the search for new homes COUPLES IN THE AREA KEEN FOR NEW HOMES SAYS DEVELOPER LARKFLEET OAKHAM Research carried out by housebuilder Larkfleet Homes and a number of media partners has revealed that, when it comes to finding a new family home, if there is one person ‘in charge’ it is women who take the lead. A survey found that in the majority of households there is shared responsibility for the search for a new home, with even the children playing a role in some cases. In almost 70 per cent of households there is no clear leader in the property search. However, where there is one individual leading the search it is likely to be a woman. This is the case in more than 30 per cent of households. In only a very small number of mixed gender households is it a man taking the lead. The research also identified a strong role for extended families in both searching and
decision-making by first-time buyers with parents (in particular) being heavily involved. Larkfleet CEO Karl Hick said: “It is important that we understand our customers,
Lottsofwine, lotts of pleasure, from online wine business... “A PASSION FOR SOURCING EXCELLENT WINES THAT DON’T COST THE EARTH!”
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what they are looking for in a new home – and who is doing the looking.” “As with any business, our success comes from meeting the needs of our customers.”
“And the first step is to find out what those needs are.” n Larkfleet Homes has developments in 10 locations including Oakham, and Peterborough. For details see www.larkfleethomes.co.uk.
OAKHAM “Lottsofwine is a new online business based on the Leicestershire & Rutland border, with a passion for sourcing excellent wines that don’t cost the earth and are a little different to most on the market.” “For many years I have been fascinated with the huge choice this industry offers, and the advances in winemaking which an mean improved quality of wine at affordable prices.” “I’ve used my WSET knowledge and passion for wine to source a selection of great combinations of ‘old and new world’ to share this ethos with you. Having met the producers
over a glass or two of their delicious wines, this has given me the insight to understand what drives them, their approach to conscientious viticulture and why they love doing what they do.” “The wines selected each have their own personality and perfectly demonstrate how the same grape in the same country and climate can taste so differently. I do hope you enjoy our wines as much as we do, says Stephen Lott.” n Finally, we have a beautiful venue where we do fun wine tasting events. For more information please contact us; hello@lottsofwine.com; 07810 71859.