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Florida’s Only 18 Days Hispanic Fair

December 19, 2013 thru January 5, 2014

The Christmas Experience A Christmas Multi Cultural Tradition Presented by:

Reaching The Hispanic Community Produced by Frank Nieves


Fiestas Patronales A Hispanic Tradition In most Hispanic countries, fiestas are usually held in the town square, these festivals are colorful displays of pride and joy, featuring parades, games, rides, regional food, and live entertainment. Most Fiestas Patronales feature: verbenas (in Spanish-speaking cultures, a verbena is a country fair, modest amusement park, and/or a dance party, especially one held at night with live entertainment by famous international or local singers), amusement rides, and street vendors; among other things, during the celebration. The famous group “Menudo� and many others began their career by singing at these events in Puerto Rico

Now Celebrating Christmas Traditions


Presented by the Puerto Rican Hispanic Chamber of Broward County

Founded in 2000 in Broward County, FL and thru an affiliation of chambers in a round table format it is now serving business communities in six counties, The Puerto Rican/Hispanic Chamber of Commerce has become the most active Hispanic Chamber in Florida. With thousands of business participating annually in a variety of business and community events. From luncheon to business expos, grand openings, networking, cultural , and creating new leaders by recognizing them with their distinguish “Shining Star Awards” is known for the amount of business that it generates for their members visitors, and many entrepreneurs that have launched their businesses using Chamber relationships which have led to the establishment of a successful business in our community. The Chamber, now celebrating their 1th anniversary, has and continues to support various charity events and organizations through Florida. Fiestas Patronales their biggest celebration brings Chamber members the opportunity to network statewide and find contact never before possible. The PRH USA Round Table is composed of: Polk, Palm Beach, Broward, Duval, Clay, and St Lucie Counties all creating events to assist our business and community at large. A leader Hispanic chamber in the 500 years celebration of Florida. We are a big “Family” under one logo!


Producer Frank Nieves Experience Serving Our Community •Over 40 years in the entertainment industry •Has produced over 200 events including 10 Fiestas Patronales •Past VP of Puerto Rican Chamber of Commerce of the United States •Past Family Care Council Board Member •Past Broward Community College Hispanic Advisory Board Member •Past Broward County World Trade Center Advisory Board Member •Serve in the Broward County Commission Small Business Advisory Board • Member of the US Army (So. Florida) Community Advisory Board • Past Board Member of Family Network on Disability Board •Served in the WBE Broward School District Advisory Board •Broward County Sheriff’s Office Advisory Council Member


Producer Frank Nieves Distinguish Award Winner of:

•Proclamation by Commission of Broward County Florida designating December 9, 2005 as Frank Nieves and the Puerto Rican Chamber of Commerce Appreciation Day •Entrepreneur of the Year 1997 and 1999 by the Puerto Rican Chamber of So. Florida •Business of the Year 1997 by Imagen Latino Americana Hispanic Newspaper •Had the honor of throwing the first ball at a National League Game Giants Vs Marlins •Portada Magazine Recognition for his contribution to the empowerment of the Hispanic Community of South Florida •Certificate of Achievement by Ms. Latina International •Spirit Award by Seminole Hard Rock Boat Parade •Recognition by the City of Hollywood for the outstanding contribution towards the enrichment of Puerto Rican culture •Orgullo Puertorriqueños 2010 by Puerto Rican Living in Florida •Recognized for his Outstanding Service and community support 2008 by South Florida Salud al Dia Magazine


What is Fiestas Patronales? • Broward County #1 Hispanic Event • An event that our Families & Community is our # 1 Priority • A Bursting Family and Secure Event For All Ages • 12 Years of Trajectory Understanding Our Community • An event that has received over 300,000 attendees • An Event That Embraces Broward County Multi Cultural Community • An event that it’s Stage draws Crowds, Brings Legacy and Unifies Ages • A Tourism Attraction • An educational Event That Keeps Traditions and Culture Alive


Components • • • • • • • • • • • • • • •

A Stage with Grammy Winners, Nominees and World Known Performers Lighted Christmas City with Santa, The Three Kings & Giant Christmas Tree Breast Cancer Awareness Day, Fair & Concert Autism Speak Awareness Day, Fair & Concert Developmental Disability Awareness, Fair & Concert Cultural Pavilions From Various Hispanic Countries Fiestas All Stars “The Concert” with Social Media & Internet World Transmission VIP’s and Business Networking Events and Business Expos Christmas Day Multicultural Concert Guinness World Record Salsa Dancing Event Health Care, Wellness & Beauty Fair & Concert Security and Armed Forces Awareness Day, Fair & Concert New Year’s Eve Count Down Multicultural Celebration and Concert Three Kings Day Celebration Parade & Concert Over 30 Carnival Rides For The Entire Family, Food from Various Countries, Arts & Craft and much more……


Why do more Hispanics follow Fiestas Patronales than any other event in Broward? Because it is our tradition! Fiestas Patronales & Business Expo started as a Puerto Rican festival 2001, it has develop into the most popular event among the Hispanic Families & community in south Florida. As celebrated each year in Pembroke Pines, South Florida brings the Hispanic tradition to life. Now a 18 days Multi Cultural extravaganza the only of its type in the Nation, people are awaiting with great anticipation. Fiestas Patronales provides an environment suitable for infants, teenagers, adults and the business community all rolled up in one. This celebration includes: art exhibits, business products and services, carnivals rides, music and traditions. When it comes to security we use private security and local police support. Being able to create the right blend of components has made it possible for Fiestas Patronales to successfully bring families & businesses alike together in a secure, educational and enjoyable family environment.


What to expect from this event: • • • • • • • • • • • •

Over 50,000 visitors Reasonable Admissions Fees, All admissions include Concerts and Fairs, and children under 11 years are free A Multi Cultural Christmas Extravagance Safe Family event Community Safety & Healthcare Fair Grammy and world known performers drawing consumers of all ages Business Expo to bring the best of the business community Authentic Multicultural Food, Arts and Crafts Over 30 carnival rides for all ages Multi Cultural folklore & traditions shows Youth and Community education exhibits Business receptions to network with our sponsors, business community and other organizations (Chambers , Charities, etc) Red Carpet VIP Reception for our dignitaries, sponsors and exclusive VIP guests


Creating Proceeds To Help Our Community Part of the proceeds go to help various non for profit and community organizations to assist them reach their mission, goals, awareness and to educate our community in the various services offered


December 19, 2013 thru January 5, 2014 Subject to change without notice


Safety and Armed Forces Awareness Day A displays from the US Army and Various Police Departments as well as other Federal, state and local agencies

December 21, 2013 A full day of community safety expo, will feature crime prevention vehicles, safety demonstrations, educational displays, children’s activities, child fingerprinting and informative activities for all ages.


Broward County Breast Cancer Awareness Day December 22, 2013


Health Care, Wellness & Beauty Fair December 28, 2013 • Health Care Component

Since Hispanics are the group in this country with the most proportional uninsured, we want our Hispanic Community to have the opportunity to learn about the various alternative for their health. A full day of showcasing those companies that want to give out health information to the Hispanic community in Broward County. The major component will be to promote new programs, alternative services and their impact on Hispanic populations.

• Wellness & Beauty Component

Find your personal balance in mind, body & spirit at our 2012 Fiestas Patronales Wellness and Beauty Expo. Our vendors will be set up to offer you the best in goods and services in all areas of wellness and beauty. There will be tons of activities, demonstrations, free wellness checks, mini spa & beauty treatments, healthy and yummy concessions, prizes every hour & enter to win our Grand Prize which will be two round trips and hotel stay to Puerto Rico.


Autism Awareness Day December 29, 2013 Autism Speaks is the world’s leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments, and cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Since its inception, Autism Speaks has committed over $180 million to research and developing innovative resources for families. Each year, Walk Now for Autism Speaks events are held in more than 95 cities across North America.


Uniting Our Families        

A Multi Cultural Fair & Amusement Park New Years Eve Count Down Celebration. With today’s economy in to consideration we are bringing to South Florida’s Community for the first time an event to unite the family in this so important celebration. A New Years Family Celebration for the entire family. A Disney World type New years celebration with carnivals like the best County Fair, all type of food, entertainment for all ages, the right musical show and at the right price to make it the New Years Eve alternative for family to unite.


January 4, 2014


Three Kings Day Fest January 5, 2013

It marks the end of the biblical journey of the Three Wise Men, who followed a star to Bethlehem to see baby Jesus and bring him gifts. This is a very popular tradition among the Hispanic community, especially for kids as they get their last opportunity to receive their holiday season gift. Back in the old days children would place grass mostly inside of a shoe box and slide them under their beds so when Three Kings arrive, the camels will have some to eat while the Kings deliver their gifts to the children.


January 5, 2013 The first edition of Fiestas Patronales of Pembroke Pines Florida was held in 2001. Since, well over 300 thousand people have visited this family oriented event full of culture, tradition, Hispanic food, carnivals and some of the best Latin Music in the world. This year, to celebrate its 13th anniversary we are gearing up to revive the Golden era of Salsa, Fiestas Patronales brings you Fiestas All Star, “The Concert”. An ensemble of handpicked first line performers selected from those who have performed during the past 12 years of the Fiestas Patronales. This 20 piece orchestra has been especially assembled to bring you the best Latin concert you have attended in many years. This concert will bring you the best Salsa sounds from both New York, Puerto Rico, Cuba and the world; it will take you back in time to the golden era of the salsa explosion. Featuring salsa top performers such as Herman Olivera, Mario Ortiz, Chino Nunez, Larry Harlow, Andy Harlow, Sal Cuevas, Melena, Juan Rivera, Yoko, and many other virtuoso players and vocalists. Directed by Grammy Winner Marlow Rosado. This concert will be captured on film; we know that with time, this recording will become a collector's item. You need to be part of history, “The Reborn of The Salsa Era”.


Crowd after Crowd… 2003

2007

2004

2008

2006

2009


Some of Our Sponsors in 2012


Media Partners


Media Partner Mobile Media

The Right Solution


Mobile Coupons get

10 times the redemption rate of traditional coupons Source: Borrell Associates

The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Nielsen

91% of all U.S‌.

95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. Source: Google IPSOS

Citizens have their mobile device within

reach 24/7 Source: Morgan Stanley


Park Layout Over 40 acres of Entertainment

Fiestas Patronales & Biz Expo 2013  

Florida's 1st Hispanic Family Fair

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