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02 - VOICE AND TONE

Voice and Tone

The tone should be childlike, talking to the child at heart in the audience, whether young or old.

Based on the headline, “When was the last time YOU took a field trip?”, the voice should be slightly humorous and thoughtful, intuitive and playful.

The body copy and music alike should make the audience go to an unlimited and magical place of wonder.

“When was the last time You took a field trip?”

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02 - COLOR PALETTE

Color Palette

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02 - FONTS

Fonts

Ad Headline Filmotype LaSalle

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut adipiscing pharetra metus nec adipiscing. Duis at lectus tincidunt nulla porta aliquam. Sed lacus dolor, ultrices id sollicitudin ut, laoreet at enim. Morbi vel dictum nisi. Etiam vitae eros urna.Vestibulum eleifend sem id nisi feugiat molestie. Fusce pulvinar porttitor arcu, ornare porta lorem facilisis a. Ut nisi metus, ultricies at laoreet pellentesque, pharetra in tellus.

Subhead / Body copy Gill Sans Regular

Headers / Navigation Gill Sans Light

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Updated version 2  

Here is a better idea of what I mean about being photography based, but not competing with copy.

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