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Voice and Tone Based on the headline, “When was the last time YOU took a field trip?�, the voice should be slightly humorous and thoughtful, intuitive and playful.

The body copy and music alike should make the audience go to an unlimited and magical place of wonder.


02 - VOICE AND TONE

The tone should be childlike, talking to the child at heart in the audience, whether young or old.

“When was the last time You took a field trip?�


Fonts Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut adipiscing pharetra metus nec adipiscing. Duis at lectus tincidunt nulla porta aliquam. Sed lacus dolor, ultrices id sollicitudin ut, laoreet at enim. Morbi vel dictum nisi. Etiam vitae eros urna.Vestibulum eleifend sem id nisi feugiat molestie. Fusce pulvinar porttitor arcu, ornare porta lorem facilisis a. Ut nisi metus, ultricies at laoreet pellentesque, pharetra in tellus.

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02 - FONTS

Ad Headline Filmotype LaSalle

Subhead / Body copy Gill Sans Regular

Headers / Navigation Gill Sans Light


Color Palette Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut adipiscing pharetra metus nec adipiscing. Duis at lectus tincidunt nulla porta aliquam. Sed lacus dolor, ultrices id sollicitudin ut, laoreet at enim. Morbi vel dictum nisi. Etiam vitae eros urna.Vestibulum eleifend sem id nisi feugiat molestie. Fusce pulvinar porttitor arcu, ornare porta lorem facilisis a. Ut nisi metus, ultricies at laoreet pellentesque, pharetra in tellus.

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02 - COLOR PALETTE

Style 1 - version 2  

I cleaned up my text in this version.