March 2020 (Vol. 34, No. 3)

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Training for Longevity WHETHER YOUR BUSINESS IS STRUGGLING OR YOU WANT TO INCREASE THE LEVEL OF PROFITABILITY, A MENTOR OR BUSINESS COACH CAN DRAMATICALLY INCREASE YOUR ODDS OF SUCCEEDING LONG-TERM. — By Michele Chiappetta According to the U.S. Small Business Administration, over 400,000 new businesses will launch this year. But statistics from groups such as SCORE and the Bureau of Labor Statistics indicate that one in five businesses will fail in their first year, one in about three will fail in their second year, and one in two will close their doors by year five. Those numbers may sound depressing, especially if

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you’re among the people who own a small business or are planning to start one. But there’s a solution that can help you avoid the pitfalls and keep going. Getting a little help by finding yourself a mentor or business coach can dramatically increase your odds of succeeding long-term. What exactly is a business coach? Margo Bush, owner of small business coaching and consulting firm Don’t

Do Business Alone, says, “We help move the needle for business owners so that the actions they’re taking, and the principles that they’re doing, will create revenue and increase their profits.” A passionate believer in helping entrepreneurs achieve their goals, Bush knows firsthand how much a mentor can help business owners succeed. “I didn’t come from a family of successful business owners,

so I didn’t see what successful business looked like,” she says. Over the years, Bush has successfully run several businesses, spurred by entrepreneurial vision. Her drive to excel has always been strong, but when she turned to a mentor for business coaching, she found herself stepping up to a higher, more productive level in business. And now, she wants to share what she has learned to help