73% of attendees purchased food/drink in Rose Street whilst attending events.
Burns & Beyond
This innovative partnership event produced by Unique Events, saw a packed programme including traditional Burns Night celebrations and ceilidhs mixed with music, spoken word, comedy, busking, trails and theatre. This new week-long event incorporated the previously successful Red, Red Rose Street. The audience was predominately from Edinburgh (68%) and Lothians (16%) with 91% of attendees rating their overall experience of Burns & Beyond as very good or good and 100% of attendees to Red, Red Rose Street activities rated it an excellent or very good experience with 73% purchasing drinks or food in Rose Street businesses while attending events. The spotlight will once again be on the BID with the 2020 event set to be even bigger. With Burns night and Chinese New Year falling on the same day, there is a double opportunity for your business to benefit. To find out how your business can get involved with Burns & Beyond 2020 please get in touch with our marketing team.
84% AUDIENCE 91% VERY GOOD OR GOOD 100% OF 85% OF ATTENDEES ATTENDEES 73% 50% SAID BURNS PURCHASED & BEYOND FOOD/DRINK
FROM EDINBURGH & LOTHIANS AREA
RATED RED, RED ROSE STREET ACTIVITY AN EXCELLENT OR VERY GOOD EXPERIENCE
IN ROSE STREET WHILST ATTENDING EVENTS
OF BURNS & BEYOND ATTENDEES RATED IT
WOULD NOT HAVE CELEBRATED BURNS NIGHT AT ALL OR WOULD HAVE CELEBRATED AT HOME IF THEY’D NOT ATTENDED
WAS THEIR ONLY OR MAIN REASON FOR VISITING THE CITY CENTRE
ESSENTIAL EDINBURGH Annual Review 2018 - 19 | 19