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Face

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Fashion

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Art Direction

Digital s Direction


the

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Fashion

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Art Direction

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Digital Direction Hello. My name is Kathryn Ciara Easthope & i am currently in my 3rd year at the Liverpool School of Art & Design studying Graphic Arts. The area od work i am most passionate about is fashion photogaphy and lyout design for fashion editorial. With this as my main area of interest, for my final major research project for my degree I am creating a publication, exploring the different aspects of tradionally art directed fashion photography vs the more recent development of creating the scene on a purely digital basis, which, for the sake of my publication i will be terming “digial direction� As one of the most popular outputs of fashion imagery, i was hoping you may find the time to look through these images & answer a few short questions related to art direction vs digital direction found on the last page If you are able to contribute to my research, your publication will be credited in my dissertation and any information you give will be quoted to you. thank you in advance for taking the time to read this document, and i really hope you find the topic of interest enough to respond Yours Kathryn Ciara Easthope


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Digital Direction

1. Do you think these images - in the context of

editorial content - were more successful because of the fact that they were traditionally or digitally directed?

2. Do you think they would have been more/less successful if done the other way?

3. as part of a major out-putter of fashion

photography do you think there has been an increase in the amount of digitally directed shoots?

4. why do you think this is? time/money/ease etc? 5. in your own opinion which type of direction makes for the more iconic image?

6. Do you think it is worth the extra effort/money/

time to do a fashion shoot in the traditionally directed way? do you think this adds to the experience, is evident in the image and appreciated more by the viewer? Or do you think the advancements of the digital mean that viewers just automatically assume an image is digitized if the outcome is remotely fantastical?


thank you


The Face of Fashion l publications