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SeoulBiz 01 // FEB 2013

Creative Ideas for VDay

Tired of giving the same old chocolates? Check out Cake Studio’s new creations.

the man behind the cake studio Meet Hong In Joo, pâtissier from Daegu.


Creative Ideas for Order before 8 February and receive a 10% discount!

01 Cake pops bouquet, from ₩50,000 for a bouquet of 10

02 Iced cookies, ₩20,000 per design. Minimum 5 per pack.

03 Macaron biscuit, from ₩30,000 for a pack of 5

Valentine’s Day

Valentine’s Day is known for women to confess to men with chocolates. But apart from the usual plain chocolates, there are several more creative gift ideas that could be given! Pâtissier Hong In Joo shares with us some of the new creations Cake Studio is offering this year.


Having joined only a year ago, In Joo now leads a small team in the Cake Studio. Majority of the cake and pastry designs were conceptualised by him. The 22-year-old graduated Le Cordon Bleu Korea with a degree in Patisserie in 2009. SeoulBiz sneaks in a few questions before the shy Daegu citizen escapes. What made you decide to become a pâtissier? I was very close to my late grandmother growing up. She was an excellent baker… her passion for baking rubbed off on me. One of her dreams was to own a bakery. I guess I’m trying to fulfill that dream for her. What are some of the difficulties you faced moving to Seoul? My accent for one. It took me a while to get used to speaking in the Seoul accent. I was initially studying medicine in Seoul but I didn’t like it. My grandmother was the one who made me realised I was better off studying culinary. What is your favourite creation? I love making cupcakes, in particular red velvet. Lately the studio has been getting a lot of requests for cake pops, which is another favourite of mine.

In the spotlight Hong In Joo


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SeoulBiz Issue 01