MOTION
Then we arrived at the destination of our trip: the headquarters of Maserati at Viale Ciro Menotti 322. We were already expected by the sales consultant, Alessandro Conte. With passion and impressive detailed knowledge, he led us through the various areas of the modern and airy showroom, where he only gave advice and never tried to sell us anything. “Anyone who comes to us for advice gets a very analogue experience,” he explained to us in the corner where there were leather samples. “Maserati needs to be experienced. You must be able to touch the different fabrics and leathers, see the wooden covers in the right light and combine them.” In addition to the full range of rims and equipment options, the two-track history of Maserati is dipicted under a glass display cabinet with small model cars: on and off the racetrack. All important models are lined up in chronological order.
PRODUCTION IN THE CRADLE OF THE BRAND Behind the modern office wing with the showroom still lies the Maserati factory of Modena. While the Ghibli, Quattroporte and Levante models produced in disproportionately large quantities are being rolled off the production lines at Turin, the two sportiest models, GranTurismo and GranCabrio, are still being built in the cradle of the brand and in the immediate vicinity of the engine supplier Ferrari – exclusively 13 units per day, and so it should remain. This journey has shown us: The Maserati myth has much to do with passion for what one makes, craftsmanship, love of perfection and tradition. All this is omnipresent in Modena and the province of Emilia Romagna. Rich with impressions and culinary delights, we make our way home to the north.
With his collection in the Maserati Museum in Modena, Umberto Panini created an aficionado’s dream.
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