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Monthly

EQUESTRIAN APRIL 2013 Issue 132

Competition feeds One step ahead

Page 24

Equine passports Weather worries Paddock management

Bringing buyers & suppliers together www.ebmonthly.co.uk


www.puffacountry.com TEL: +44 (0) 115 942 4265 EMAIL: sales@puffacountry.com


INSIDE THIS ISSUE 5 NEWS 9 TEA BREAK Joanna Palmer

The industry’s finest

Pesky pests

20 PADDOCK MAINTENANCE

Taking care of the land

24 FEEDING THE COMPETITION HORSE Feed for champions

30 WORMING: PART 2 SQPs and training

33 LAUNCH IT New products

& AT THE SHARP END

38 BUSINESS ADVICE Campaigns with a difference

39 FIVE MINUTEs WITH... Fly Away

& BUSINESS OR PLEASURE Julie Butler talks tax

40 CURRENT AFFAIRS Equine passport progress

41 MY FAVOURITE Readers’ top buys

Monthly

Mike Potter gets down to business

BUSINESS

Spring & summer rugs

37 ON THE MARKET

10 SUMMER AILMENTS

EQUESTRIAN

34 LET’S TALK PRODUCTS

Editor: Kirsty Whittle editorial@ebmonthly.co.uk

Advertising Sales & Production: Allison Kemp Tel: +44 (0)1953 852946 advertising@ebmonthly.co.uk

Design: Phil Wells studio@presspoint.co.uk Equestrian Business Monthly, The Old Dairy, Watton Road, Hingham, Norwich, Norfolk, NR9 4NN, UK Tel: +44 (0)1953 850678 Fax: +44 (0)1953 851936 enquiries@ebmonthly.co.uk www.ebmonthly.co.uk Disclaimer Whilst every care has been taken to ensure that the information and reviews contained in this magazine are both accurate and up-to-date, neither Equestrian Business Monthly nor its contributors accept any liability to any party for loss or damage incurred by reliance on the information contained in this magazine or through omission or errors, howsoever caused.

If you have a Smart phone, iPhone or Android phone, all you have to do is download a QR code reader app and scan the barcode and it’ll take you directly to the Equestrian Business Monthly website where you can access the latest news stories, features and products on the market.

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Comment EDITOR’S

Wet weather worries

FORWARD FEATURES May

Worming part 3 – industry changes Feeding for intolerances Seasonal supplements Wholesaler guide

June

Preparing for the show ring – best selling feeds Rider safety – equipment from budget to bespoke Miniature marketing – stocking for kids & ponies Extending the reach – diversifying products

July

Busting a gut – low calories feeds and weight management Boots & barefoot – Wrapping up hooves Rider safety –Body protectors for all sizes Europe & beyond – benefits of global partnerships Our media pack and a full list of features for 2013 are now available. To get your hands on either of these, email: allison@ebmonthly.co.uk. Furthermore, give us a call and see what we can do for you over the next 12 months.

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April is usually associated with the start of spring and a well deserved reprieve from the wicked winter weather. However, could 2013 be following in the footsteps of 2012, and what will this mean for an industry that has already taken such a defeat at the hands of the unpredictable British climate?

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y the time Equestrian Business Monthly reaches your hands, the eventing season will be well under way. Spectators at this year’s Burnham Market International will have witnessed the entire British Silver medal winning Olympic team compete just feet away from them with, hopefully, a few more wins under their belt. Others will be preparing themselves for the event of the year – Badminton Horse Trials and other seasonal events which usually promise a great day of sport, shopping and gaity. However, while we all want to start thinking about the upcoming months, a shadow is beginning to creep over the industry as the weather continues to ravage plans and the unease of retailers and manufacturers that depend on positive sales at these events, begins to spread. While rain is no uncommon occurrence in Britain, for many years snow has been. As I write this sentence, yet another snow scattering has landed and more is predicted for tomorrow. While rain may lead to a wash out, snow will ground everything to a halt as competitors, spectators and exhibitors are restricted in travel. Cancellation insurance is set to rocket in uptake as neither event organisers or exhibitors can afford

the losses of 2012. However, as an industry that is largely based on the same thing – a true passion and dedication to equines – I hope that we will see a unity of horse lovers gather together to support these events both in attendance and product purchases. Another blow for start of the season was the recent fall of eventer Lucinda Fredericks who crashed to the ground in a rotational fall from Rovello II at Tweseldown on 7th March. While Lucinda is recovering well, she suffered a broken collarbone and six broken ribs as a result of forgetting to clip her air jacket on to her saddle. Following an accident – and more specifically a rotational fall – the safety of eventing is likely to come under scrutiny. Lee Middleton of Point Two, the company that manufacturers the Point Two jackets, revealed to Horse & Hound that forgetting to clip the jacket on is something that he has seen all too often and expressed his want for stewards at the starting box to remind competitors to clip their jackets on before beginning. Perhaps for events that continue to run despite the ghastly weather, we will see this method enforced.

Meet Jamie Hall Jamie is a Norfolk based equine and wildlife photographer specialising in 1-1 portrait sessions and studio based photoshoots. To see Jamie’s work visit his Facebook page: Jamie Hall Equine Photography or website: www. jamiehallphotography. co.uk.

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

Fond farewell As we begin to wave goodbye to winter and open the door to the start of something new, it is time for me to say goodbye. Having firmly put my stamp on Equestrian Business Monthly, I have really enjoyed my time as editor. Being part of the magazine’s new look was a really exciting time for all of us in the office and it was a real pleasure to hear all of your words of encouragement. As with all things, the end of one thing brings the start of something new and I’m sure you’ll be more than happy under the watchful eye of the new editor.


UK NEWS

If you have some news you’d like to share email us at : editorial@ebmonthly.co.uk or tweet @EBMonthly

A round-up of the UK’s equestrian trade news

National Equine Forum a success

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he 21st National Equine Forum (NEF), held on Tuesday 5th March 2013, saw Owen Paterson, the Secretary of State for Environment, Food and Rural Affairs, outlining the government’s plans for Europewide testing of meat for horse DNA and improvements to the horse passport system. The event also welcomed presentations from five of Europe’s most distinguished equine vets and played host to the launch of the Equine Disease Coalition’s new Equine Biosecurity Checklist and the new National Equine Youth Forum. The Forum was attended by over 200 of the country’s most influential members of the equestrian industry, including NEF President HRH The Princess Royal, international equine vets, riders and trainers and equestrian trade business leaders. The Right Honourable Owen Paterson presented a forthright perspective of the equestrian industry, emphasising its huge importance to the rural economy and key role in animal health. “I believe that Defra’s job is to create the right conditions for rural growth.” he says “We need

to provide help when it is needed and get out of people’s hair when it is not.” The Forum’s popular veterinary sessions saw Malcolm Morley explaining the 2011 and 2012 changes to the pre-purchase examination of horses, which provide greater clarity for purchasers. Dr Mark Hillyer discussed the risk factors, prevention and treatment of colic. Dr Richard Newton, together with Richard Lancaster, chairman of the Thoroughbred Breeders Association, discussed the important ways in which the thoroughbred industry and government are working together on the control of equine infectious diseases. Professor Pat Harris explored some of the good and not so good aspects of grass. Professor Pieter Brama discussed whether horses are ready to race as twoyear-olds or whether they can be made ready. The NEF also hosted two launches. The Equine Disease Coalition introduced its new horse care checklist to help horse and yard owners ensure good biosecurity on their stables. In addition Matthew Cobble of the Riding for the

Disabled Association announced the launch of the National Equine Youth Forum, to be held on 1st September 2013 at Aintree. An inspiring presentation from Natasha Baker, Double Paralympic Gold Medallist at just 23 years old, reiterated the importance of showcasing the determination and talent of young people in equestrianism, which is one of the aims of the new Youth Forum. The full proceedings of the 2013 Forum can be downloaded at www. bef.co.uk on the National Equine Forum page. The 2014 National Equine Forum will be held on 6th March at the Institution of Mechanical Engineers, Westminster, London. Those who wished to witness the event but were unable to attend are in luck as for the first time the NEF is to be televised. H&C TV has devoted an entire Rudall’s Round-up show to the NEF, which will include interviews with some of the equestrian industry’s influential players and famous names. The NEF Rudall’s Round-Up will be shown on Thursdays and Sundays on Sky Channel 280.

Clare Balding to attend RDA Gala Awards Dinner

F

irst Thought Equine, have launched The WOW Bounty – a dressage saddle with a deep profile seat designed to offer support and comfort to the larger rider. “This is the first saddle of its kind to hit the market,” says co-proprietor David Kempsell. “Larger riders often feel pushed forward in conventional dressage saddles, the Bounty maintains a secure and comfortable riding position. Importantly, we have designed a longer, larger seat

without making a longer saddle, as many weight-carrying horses are short-backed. The panel of the saddle measures 18”, so it is suitable for all horses.” WOW’s Pointless Panel System, which increases shoulder movement and interchangeable steel or carbon fibre headplates, is available in 11 sizes. The saddle which is rather costly, starting at £2,295 and increasing to £2,595, may receive some criticism from those within the industry who do not believe that

larger riders should be encouraged into the saddle; however for now the result is positive. “We are thrilled with the response to this saddle – and have recognised a market demand from our customers,” says David.

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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UK NEWS

A Day in Walsall

Equine National Health Survey is approaching

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he Society of Master Saddlers (SMS) organised the tour, which included visits to Abbey England’s Foundry, saddle manufacturers Vale Brothers and L & R Saddles, tree makers Lariot and Hartley’s sewing machine business for 25 members and associates. “The day was very well supported and we received a lot of very positive feedback from those who attended,” says Hazel Morley of the Society of Master Saddlers.“The various visits provided a fascinating insight into the day to day life of a foundry, saddle and tree makers and sewing machine company.”

T

he National Equine Health Survey (NEHS) takes place between 5th and 11th May. The survey is simple to complete and vital in assisting information about the types of diseases that affect the nation’s horses, ponies, donkeys and mules. The Blue Cross, which runs the survey, is keen for as many horse owners to take part and urges these owners to spread the word. To get involved visit: www.bluecross.org.uk

Move over Moonpig!

P

etGroupie.co.uk is Britain’s first dedicated bespoke greeting card website that features just pets and animals. Launched on Tuesday 5th March, the company, which is the brainchild of Gavin O’Reilly has over 2,000 images of the world’s favourite animals. The creation began when Gavin developed a Facebook page for his two cats, gaining 4,000 followers. According to research carried out by the Pet Food Manufacturers Association (PFMA) there are eight million cats and eight million dogs in the UK alone and, the main reason for 50% of respondents owning them is

The boots are on

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relawne Equine’s National Barefoot Hoofcare Survey attracted over 600 replies from owners of both shod and barefoot horses, with the following outcomes. 50% of respondents that own a barefoot horse use a farrier, while 50% use other hoofcare professionals. 56.6% of those owners that use hoofboots use them as a long term solution to maintaining their horse’s bare feet, while the remainder used them for transitional purposes only, after the horse was de shod. When asked what the biggest concerns are regarding managing a horse barefoot when compared to shod, 33% of respondents

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said that other people would judge them negatively for ‘going barefoot’. Only 4% felt there are enough resources available for lay-people on what feedstuffs, vitamins and minerals should be given to barefoot horses to maximise their diet. 36.70% were concerned about the perceived increased management required of barefoot horses, for example regarding metabolic issues, e.g. grass sugars and laminitis. When asked why they had chosen to maintain their horse with a barefoot regime, a massive 64.8% of owners of barefoot horses said they researched the pros and cons, and chose barefoot due to the expected equine welfare

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

benefits. Only 19.60% wanted to save money. Trelawne Equine’s Lucy Nicholas says the survey results highlight some interesting points: “All good farriers acknowledge that some shod horses would be better off barefoot, including consultant Farrier Haydn Price, speaking at February’s Horses Inside Out Conference. As Trelawne Equine’s representative, I believe most farriers consider horse shoes to be a ‘necessary evil’. Of course, the decision regarding hoof protection should always be taken with horse’s best interests at heart concerning its workload, welfare and management.

companionship and love. “I’ve always wanted to run my own business and thought now was the perfect opportunity to mix a great idea with a passion of mine and a passion of so many others,” says Gavin O’Reilly, founder and CEO of PetGroupie.co.uk. “There is a huge untapped market in the UK and beyond and PetGroupie plans to meet that demand. This time next year, I’d like to think there will be PetGroupie cards being sent all over the world.” Images range from dogs and cats to snakes, horses, lions, bear and even rodents. Visit www.petgroupie.co.uk to have a look.


UK NEWS

Saddle fitter opens new fitting centre

T

Martin Clunes receives commendation for welfare charities

T

he actor Martin Clunes was presented with a special commendation at the National Equine Forum (NEF) on behalf of Blue Cross, the British Horse Society, HorseWorld, Redwings, the RSPCA and World Horse Welfare. It was in recognition of the unique collaborative work that these charities have undertaken to help the horses and ponies that are suffering in Britain’s emerging horse crisis. There are an estimated 6,000 horses and ponies at risk of needing rescuing this winter and, as a direct result of this, these six charities pulled

together to ask the government and the public to help man’s other best friend in this time of great need. Martin Clunes accepted a bronze sculpture by Belinda Sillars, on behalf of the six charities. The bronze was originally to have been awarded to the late Professor Sir Colin Spedding, in recognition of his services to the equine sector – most especially for his extraordinary commitment in founding the National Equine Forum and then being such an effective and amusing Chair of the Forum for 19 years. “Sir Colin sadly passed away in

December last year,” says Miles Williamson Noble, convener of the NEF. “I know that he would have liked to have presented this commendation himself. Those who knew him will remember that, as well as Chinese proverbs, he loved Stag Beetles, and like horses, stag beetles are of course very formidable and useful creatures.” Martin Clunes was nominated to receive the commendation on behalf of the charities because of his dedication, hard work and determination to inspire a passion for and improve the lot of the horse in the UK.

he newly-relaunched Houghton Hall Equestrian Centre in Cambridgeshire is now home to WOW Saddles’ newest fitting centre. The equestrian centre, based at New Manor Farm in Houghton, is under the new ownership of businessman Mick George, and is managed by Jonathon Belcher and riding instructor Charlotte Cain. The revamped livery, training and competition venue is a new centre of equestrian excellence for the UK, and WOW saddle fitter Lorna Triggs is delighted to be based full time at the centre. “The facilities have been revamped and extended and I am delighted to be able to offer a saddle fitting and consultation service at what is a lovely venue,” says Lorna. “We will be running clinics with leading WOWsponsored riders, and holding free horse-sport performance days and saddle fitting demos.”

Event riders help design new saddle Sue Carson Saddles is asking event riders for help with design features for the new Eventa Dressage Saddle. “We have been working on the design of a new style of dressage saddle specifically for event horses and would welcome input from riders about what they would like from an eventing dressage saddle,” she says. “We want to know what riders would prefer when it comes to things

like the depth of the seat, the position and size of the blocks and what helps with security on a fit, ‘bouncy’ event horse, whilst still allowing them to ride in a dressage position and correctly influence their horse.” Event riders who would like an input into the final design of the Sue Carson Saddles Eventa Dressage Saddle should email their ‘wish list’ to sue@

suecarsonsaddles.co.uk before 15th April, making sure to include a full postal address and daytime telephone number. Helpers will be entered into a free prize draw to win a ‘thank you’ prize of £100 in vouchers to spend on any item(s) from the Sue Carson Saddles range of accessories. Visit www.suecarsonsaddles.co.uk to find out more.

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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UK NEWS

CONSUMER CORNER New Research Confirms Strangles Blood Test Accuracy New research conducted by the Animal Health Trust (AHT) has confirmed that its Strangles blood test is significantly more accurate for measuring a horse’s immune response to the causative bacteria, Streptococcus equi, when compared to another test available on the market. The research, detailed in a recently published paper titled: ‘Combining two serological assays optimises sensitivity and specificity for the identification of Streptococcus equi. subsp equi exposure’ compared the effectiveness of the SeMbased blood test marketed by IDvet, with the blood test developed by the AHT. Both blood tests aim to

detect anti-Streptococcus equi antibodies in order to assist with the identification of apparently healthy, yet persistently infected carriers of Strangles. Further tests are required to confirm that the horse is infectious; however the immune response test is an important first stage in the detection and treatment of Strangles. If infected horses are identified quickly and efficiently, then the spread of outbreaks can be limited, and in some cases, prevented. The research, conducted by Robinson, C., et al. used 89 positive samples from UK outbreaks where the horses had been confirmed as infected with Streptococcus equi, and compared them with

129 negative samples from Icelandic resident horses. As there have been no horse imports in Iceland for 1,000 years the horse population in Iceland is free from Strangles, providing an ideal sample set. Strangles remains the most frequently diagnosed, infectious disease in horses worldwide, with over 600 outbreaks identified each year in the UK alone. The AHT has been researching ways to combat Strangles since 1990. The AHT is currently developing an effective vaccine against the disease, which when used alongside the blood test can differentiate infected from vaccinated animals (so-called DIVA).

news in BRIEF New appointment

Jeffries Saddlery is pleased to announce the appointment of a new managing director. David Darley is joining Jeffries on the 1st April following his relocation from Brisbane, Australia. Dave is currently working for JC Milton and Tallahesse in Queensland, Australia but is well known to the UK Equestrian trade and Jeffries in particular, having worked for Jeffries for 22 years. Dave has a wealth of experience of the equestrian market, from his early days in the Household Cavalry before joining Jeffries in 1990. “I am delighted to be appointed to this role at Jeffries and I am looking forward to the challenge of taking this company forward in a very competitive market. I can see excellent opportunities for Jeffries to make progress and increase its market share,” says Dave.

Farewell to

Neue Schule joins forces with the Gambia Horse and Donkey Trust The Gambia Horse and Donkey Trust (GHDT) has teamed up with Neue Schule in order to raise much needed funds for the charity. Heather Hyde, Neue Schule Bitting Expert will be delivering an interesting and informative talk on all aspects of bitting during a demo held at Somerford Park, Cheshire on 19th April. The evening will also include a charity raffle draw with some fantastic prizes up for grabs including a lesson with Olympic Event rider Andrew Heffernan at Somerford Park. The GHDT is a small UK

8

registered charity working to improve the health, welfare and productivity of working equines through the provision of essential veterinary services and educational programmes for Gambian farmers and children. During the run up and on the evening the GHDT are appealing

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

for donations of snaffle bits up to 5”, other bit donations that do not meet the criteria will be sold through online auctions and 100% of the profits put towards the charity. Hope Valley Saddlery are also kindly supporting the event and will be offering customers 10% off all Neue Schule bits in return for bit donations. Tickets cost £5.00, raffle tickets £1.00 or £5.00 per book. Doors open at 6.30pm for a 7pm start. To book event and raffle tickets contact anna_ghdt@hotmail. co.uk or call 01978 710292.

The former Society of Master Saddlers’ president, Roger Milner has passed away. The well known saddler, saddle fitter and craftsman, of S. Milner and Son, based in Leicestershire, was a Master Saddler and an active member of the Society of Master Saddlers’(SMS) Executive Committee for many years before his retirement. From 1993 to 1994, Roger also took up the post of SMS’ president and was an assessor on the saddle fitting courses and saddlery skill assessment scheme. “Roger was one of our most esteemed and respected members,” says Hazel Morley of the SMS. “I always valued his calm and considered advice during my first years as CE when he was still active on the committee.”


TEA BREAK

UK NEWS

Allen & Page`s Joanna Palmer Scattered across the country it can be hard to put a face to a name in this business. Tea Break takes a look at various people in the industry and finds out just how they got where they are today. Job title: Nutritionist Relevant qualifications for job: I have an honours degree in Agriculture with Animal Science from Harpers Adams University. As a farmer’s daughter and horse rider from a young age I have developed a life long love of animals and practical experience that I am able to draw on to fulfil my role. Best thing about it: Hearing success stories from our customers is always something we really appreciate. Many people contact us with serious concerns about their horses and to hear back from them with first hand accounts of our feeds and advice working so well is wonderful and it backs up our firm belief that our range of feeds are fantastic and that we have something to suit every horse – even those with really specific needs and difficult feeding histories. Seeing photographs of our customers’ horses are also greatly appreciated, we all love an excuse to look at beautiful horses every day! Worst thing about it: There never seems to be enough hours in the day and working part-time means I have a lot to cram in to my time in the office. I like to ensure that I leave each evening with every task complete so that customers aren’t left waiting for a response until my next working day. Luckily thanks to combining work with a busy family life, I like to think that I’m quite good at time management and usually succeed in completing my ‘todo’ list by remaining organised and prioritising my own workload efficiently. Advice for budding nutritionists: I would say that practical experience is as important as academic qualifications, so try to spend

as much time with different horses in a variety of situations as possible. As a horse owner I know that I like to speak to people who have shared similar experiences and being able to show genuine empathy and understanding helps to build good relationships with customers. Favourite horsey moment in history: Getting my first pony at the age of ten has to be one of the most exciting moments of my life. I’d been riding since I was five but my non-horsey parents wouldn’t let me have my own until I was capable of looking after it myself. My first pony was a 13.2hh skewbald, retired jumping pony called Lotus, he was nothing special to look at compared to the polished show ponies everyone else seemed to own but to me he was perfect! I learnt so much from him, most importantly how to hang on for dear life at break neck speed, but we had real fun together. Best horse name you’ve encountered: My own horse is called Nobby and never has there been a horse more aptly named, but despite his quirky nature he is worth his quite considerable weight in gold!! We recently had a customer with a horse called Mr Motivator – I hope that horse too lives up to his name – we could all do with a horse like that from time to time!

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Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Pesky pests

Stocking for

the summer

The ‘summer’ sector is always big business for retailers and supported with appropriate knowledge and stock, can be a good opportunity to boost those miserable winter sales. Equestrian Business Monthly provides a guide to products and regulations in this lucrative sector.

H

orses have several defence mechanisms against flies such as long tails which can be swished to swat flies away and a muscle twitch reaction which prevents the fly from staying on the skin. Some owners also believe in keeping forelocks long to prevent flies from touching the eyes. On top of this, horses can roll, which in itself will remove flies, but also coat the hair in dirt and dust which offers some protection. The irritation and distress caused by flies needs to be controlled not only for the comfort of the horse but also for health reasons. “Infectious diseases such as Equine Infectious Anaemia (EIA) or Swamp Fever and African Horse Sickness can be transmitted by the cullicoides midge, so vigilance in fly and midge control has never been so important,” says Simon Lloyd from Fly Away. However, to effectively tackle flies, equines require some human intervention. By providing shelter from the sun, deterrent applications, fly rugs and masks, customers can ensure that horses are as comfortable as possible during the summer months. “With the unpredictable British climate fly infestations can vary,” says Gillian Neill from Horslyx. “Typically when the warmer weather begins flies are more common so we would expect to see them more between the months of April to September. Fighting insects from the inside out can provide a simple and cost effective fly management system. Garlic Horslyx is a palatable lick that provides the benefits of natural garlic which help to deter bugs, while also balancing the horse’s diet. It contains pure garlic oil alongside a package of

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nutrients, oil to improve coat condition and antioxidants to support the immune system. The lick is effective as the high sulphur compounds found in garlic are released through the horse’s skin via natural body secretions such as sweat. This produces an odour which flies find repellent and though flies may still be present around the horse, they seldom land on the skin.”

Lifting the lid Making fly repellent claims on products that are not HSE registered is against the law therefore manufacturers need to be on the ball. “All fly repellents have to go through a HSE approval process under the Food and Environment Protection Act 1985 and The Control of Pesticides Regulations 1986,” explains Simon. “Once attained,

“There are a number of statutory requirements and instructions that should be on each bottle by law, including stating the active ingredient.” this authorises the sale, supply, storage, use and advertisement of the product; there are a number of statutory requirements and instructions that should be on each bottle by law, including stating the active ingredient. This includes both natural and chemical repellents.” An ‘active ingredient’ is essentially the substance within the product that makes it work. As a literal

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

definition it is the substance that is biologically active. “There are different strengths of active ingredients and to make matters more complicated all active ingredients are not necessarily of the same quality or strength, even if they have the same name,” states Simon. “Some medications and pesticide products may contain more than one active

ingredient.” Fly sprays contain a mixture of ingredients; however one name that repeatedly crops up is Diethyltoluamide (DEET). “There is no hard fast rule to the most effective ingredient, however DEET based products appear to be very popular and have very good repellency properties depending on the level of actives within


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Pesky pests the product,” says Serena Kidd from Nettex. “It is not the DEET alone that repels but also the combination of other actives that complement the success of the formulation working.” Natural remedies, such as those produced by Fly Away contain P- Menthane-3, 8-Diol which is an extract from the Lemon Eucalyptus plant. “Unlike many natural fly repellents that mix active ingredients with plain water, we mix ours with our own special herbal brew which we believe gives even greater strength,” says Simon. “We have two ranges which contain citronella oil (Defleqt and Max Strength) and one range that has no citronella in it at all for sensitive skinned horses (Citronella Free).”

Home vs shop “Scientifically controlled trials have been carried out to prove that natural active ingredients are capable of providing strong cover while being safe for continued use throughout the fly season,” explains Simon, “however homemade products – whether natural or not – can be harmful.

“As responsible horse owners we take great care of our four legged friends but despite best intentions homemade recipes can cause harm.” “At Fly Away it takes years of research, trials and investment

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in high performing raw materials to ensure that our fly sprays really work,” says Simon. “As responsible horse owners we take great care of our four legged friends but despite best intentions homemade recipes can cause harm. For instance, the quality of common ingredients such as lemon eucalyptus, citronella and neem can vary massively. Many off the shelf oils can be contaminated, vary in strength, are not cleaned or processed for safe use and are inconsistent in quality. This can limit effectiveness and can cause irritation to the horse. Having the

Equestrian Business Monthly | Apr 2013

balance wrong in a formula can cause discomfort and, in addition, water does not mix with oil, so, the contents of each spray will again differ causing the same problems. At Fly Away the manufacturing process is monitored from start to finish through a proven process to guarantee active ingredient levels are safe and effective. If it could be done just as well from Aunt Maud’s old recipe we would not be in business!”

Sweet itch April is Sweet Itch Awareness

Month (SIAM) and a time when manufacturers and retailers should be promoting the cause. Aiming to raise awareness of the preventative measures that will help alleviate sweet itch and the importance of management of the condition before the start of the midge season, SIAM is supported by Elanco Companion Animal Health, The British Horse Society (BHS), World Horse Welfare (WHW), Redwings Horse Sanctuary and Blue Cross. The initiative has been running for three years and has so far been successful. Research conducted


“My 11 year old Fell pony has suffered with itchy skin every year, particularly around his face and mane. How does Think Itch work and when is the best time to introduce it to his diet?”

Aimee says...

“The principle behind Think Itch is to help deter biting midges whilst soothing skin reactions. It incorporates our Think Fly formula together with key nutrients, such as high levels of niacin and linseed oil to effectively support the horse through midge attack. I advise that you introduce your pony to our Think Itch a month prior to and throughout the months when midges are more prevalent to help build and maintain an effective level.”

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Pesky pests by Elanco has revealed that nearly a third of horse owners consider sweet itch to be a very serious condition with nearly a quarter believing that it causes serious distress to horses. Moreover, over half of those questioned by the company stated that they would be unlikely to buy a horse with sweet itch with 82 percent of owners of horses with sweet itch feeling concern, frustration and/ or worry at the start of the sweet itch season. A distressing condition caused by an allergic reaction to the bite of the tiny cullicoides midge, sweet itch is prevalent from March through to October – so encourage your customers to start early. “Applying a cream based formulation, such as Fly Away’s Midge Away, that is specifically targeted at repelling midges offers good protection and longevity of cover,” says Simon. “Pay particular attention to the mane, tail, rump and belly, applying at dawn and dusk when the midges are most active.” Fly rugs are a necessity for sweet itch prone horses and can provide a protective layer between the horse and midge. “Choosing fly sheets that are coated with insecticide such as ‘The Flug’ (Countrywide) means that flies and midges will be killed on contact,” says Simon. “Always remember to apply repellent cream to those areas that the fly rug cannot reach, typically elbows, stifle, belly, sheath or teats. Next, take a look at the environment and keep it midge free – insecticides such as Fly Free Zone kill insects, including midges, on contact. Use on rugs, stables, bedding, tack rooms, lorries and trailers to keep

“What people tend to forget is that it does not have to be incredibly hot for midges to be present which is why we encourage early use of products so owners are not caught out when the weather warms up slightly in early spring.” the environment fly and midge free, and at the same time reduce the risk of the spread of diseases

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caused by flying insects.” Many shoppers will associate sweet itch with certain weather, however this is not always the case. “What people tend to forget is that it does not have to be incredibly hot for midges to be present which is why we encourage early use of products so owners are not caught out when the weather warms up slightly in early spring,” says Serena. “Itch stop salve, if used as early as February with a once weekly application, can help to prevent the onset of sweet itch before the weather warms up and midges start to bite as it will provide a protective repellency barrier on the skin to deter midges.” As the horse gets hot and secretes natural oils through the skin it becomes more prone to flies and midges. Dried sweat can also block the pores of the skin and cause the horse to become very itchy which in turn causes them to rub and irritate the skin which then attracts more flies and midges. While ordinary fly sprays will help to deter midges, for skin that has already been broken it is advisable to use a soothing lotion to prevent further irritation. “Itch Stop Salve contains Calamine Lotion and other natural ingredients all combined to soothe, repel, sanitise and heal,” adds Serena. Products are available with a variety of applications, which can cause confusion among shoppers. “Ideally a combination of treatments is best to create maximum effect. Before application of Itch stop Salve it is better to wash the coat to remove the build-up of dirt and debris to allow the cream to absorb into the skin effectively. Sprays can be useful but if skin is broken and

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

sore you need to ensure that they will not irritate the condition and make it worse so always check the chemical actives before applying. Remember every horse is different so what may work for one may not always work for another so methods of application will vary for effectiveness,” says Serena.

On the surface Prolonged periods of very hot weather are unusual in the UK, however not unheard of. Horses with particularly thin coats and lots of grey hair are prone to sunburn and need these areas covered with a thick layer of strong (factors 30-50) sun cream before being left in the field all day. Ultraviolet light exposure can also have a negative effect on skin immune mechanisms, which is why horses with white legs tend to suffer with bacterial infections and mud fever. Sunburn is painful and can result in red blotches, which should be treated with a soothing aloe vera gel to remove the sting. Keeping the area well moisturised is important to avoid further soreness of the skin. If skin is blistered or oozing, veterinary

attention should be sought. Generally, treatment will involve gentle topical bathing, emollient creams and antibiotics if there’s evidence of secondary infection. With so much time spent worrying about legs, it’s easy to forget about the horse’s hooves. In the summer, the dry ground – while good for the hooves after prolonged periods of wet muddy fields – can dry the feet out to the point of splitting. Poorly conditioned hooves will struggle to hold shoes, so for those looking forward to a season of competing, taking good care of the feet is important. Supplements that promote healthy hoof growth and contain ingredients such as biotin, sulphur and zinc will be at the top of shoppers’ lists. Further to supplements, hoof conditioners can be applied directly to the hoof, which may suit those whose horses live out or are fussy about supplements. With such a variety, retailers and manufacturers need to work together to ensure that the former is suitably informed about the product – after all, no one is going to buy something from someone who doesn’t know what it does and how you should use it!


KILL FLIES

FooT

PerFeCT

DEAD Kills the carriers of

African Horse Sickness, West Nile, Lyme Tick, Swamp Fever and Piroplasmosis

The Very BesT in horse Care www.kevinbacons.co.uk Tel: 01296 662473

HSE# 9215

Distributed in the UK by Handmade Shoes (UK) Ltd

Make sure you stock all three D

A

E

LS

IL

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sizes of Tri-Tec 14

Available from: Battles, Trilanco, Henry Schein and STS-Walsall

LS Sales (Farnam) Ltd. Bloxham Mill, Barford Road, Bloxham, Oxon OX15 4FF • 01608 68 38 55 • email: orders@lesliesutcliffe.com

www.lesliesutcliffe.com


Pesky pests PRODUCT

PRODUCT

Get prepared

Sweet itch help

UltraShield, is the ultimate insecticide for use around horses to protect against irritating and biting insects. It provides instant ‘knock-down’ for insects and a long lasting protective ‘shield’. UltraShield offers protection in equestrian premises, stables and barns, and dog sleeping quarters. The UltraShield brand Fly Mask is made from new Rip-Sheild material which is tear resistant, providing protection against all types of flying insects. It has two adjustable safety-release closures to ensure a good fit. The Mitt and Miss Mitt – designed for applying fly control, grooming and leather care products.

No Rub is an effective lotion for the mane and tail, it removes dandruff and relieves itching. Willow Bark serves as an exfoliate and renews skin, while urea reduces itching, has an antibacterial effect and moisturises the skin.

Absorbine: +1 4135 269999 www.absorbine.co.uk

Agrihealth: +44 (0)800 269180 www.agrihealth.co.uk

PRODUCT

PRODUCT

Itchy Problem?

Beat the flies

Think Itch is a ground-breaking feed supplement recommended for horses and ponies prone to sweet itch. It incorporates the internationally renowned Think Fly formula together with ingredients for a healthy immune system, effectively combining the benefits of two products into one. The principle behind Think Itch is to deter midges from biting the horse, whilst at the same time helping to support the immune system and soothe the irritation. It therefore offers a unique dual approach to sweet itch and is the first product of its kind. A 4kg container will last a horse for 33 days. Now available in larger 9kg tubs.

Defleqt Fly Spray is a 100% natural insect repellent. The nonstaining, invisible formula can be applied to all exposed areas of coat, improving condition and shine. The product is HSE approved as effective as chemical alternative and contains no DEET. Defleqt Midge Away Cream a super strength natural formula that is proven to work. It stops the itch rub cycle by repelling midges, biting insects and flies. Use on mane, tail, belly, rump, face and ears. Aids problems caused by midge bite reactions, reduces rubbing, hair loss and skin soreness related to these reactions. HSE approved for safety and effectiveness, contains no banned substances.

Brinicombe Equine: +44 (0)8700 606206 www.brinicombe-equine.co.uk

Fly Away: +44 (0)1384 877857 www.flyaway.ltd.uk

PRODUCT

PRODUCT

Natural ingredients

Pest products

FlyFree, the in-feed formula, helps the horse to cope with flies while also helping with general skin condition. It keeps the breathing clear and soothes the membranes around the nose and eye. This product is part of the Sophisticated Food Supplements range developed by Stephen Ashdown MRCVS. The range fuses ancient wisdom from Asia and Africa with the very best of modern science.

Garlic Horslyx is a palatable lick that provides the benefits of natural garlic to help deter bugs, while also balancing the horse’s diet with the addition of important vitamins, minerals and trace elements. The high sulphur compounds found in garlic are released through the horse’s skin via natural body secretions such as sweat. This produces an odour which flies find repellent and though flies may still present around the horse, they seldom land on the skin. Every tub of Garlic Horslyx contains the optimum level of pure garlic oil alongside a package of nutrients. Garlic Horslyx is available in 5kg and 15kg weatherproof tubs.

Global Herbs: +44 (0)1243 773363 www.globalherbs.co.uk

Horslyx: +44 (0)1697 332592 www.horslyx.com

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Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk


For strong healthy hooves Keratex hoofcare products – complete care, protection and treatment for equine hooves. Our comprehensive range of hoofcare products build up strength & improve the condition of hooves.

Available through farriers, tack shops, equestrian centres & online

www.keratex.com 01373 827649

For advice call 01373 827649 or email info@keratex.com. All emails are answered within one working day.

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Pesky pests PRODUCT

PRODUCT

Hoof protect

Squeaky clean

Keratex Hoof Gel promotes consistent hoof moisture by protecting hooves against the damaging effects of the wet-dry cycle with a breathable, intelligent waterproof system. The UK climate can cause hooves to crack and break up as they expand to accommodate excess moisture throughout rainy spells or in morning dew, then contract rapidly as the moisture escapes hooves on sunny days. Keratex Hoof Gel will prevent this excess moisture from soaking into the hooves, keeping the moisture content of the hooves consistent and therefore strengthening them. With only two or three applications a week needed for 24/7 protection, this is a clever and convenient product, whatever the weather.

Kevin Bacon’s Active Soap contains super strength essential oils to ward off biting insects plus soothing sapronic palm, olive, coconut and canola oil to ease aggravated skin. To use to best effect apply to wetted area of effected part of animal. Leave in for 10 – 15 minutes to allow the Active Soap to take effect and then rinse. Active Soap is powerful enough for all types of skin problems for horses and dogs, but gentle enough to soothe and protect. Avoid the itch, scratch cycle this year with Kevin Bacon’s Active Soap. It really works!

Keratex: +44 (0) 1373 827649 www.keratex.com

Handmade Shoes (UK) Ltd: +44 (0)1296 662473 www.kevinbacons.co.uk

PRODUCT

PRODUCT

Kevin Bacon’s Hoof Dressing

American fly control

Ideal for the unpredictable British climate Kevin Bacon’s Hoof Dressing is formulated to apply moisture in dry conditions and protect the hooves from becoming saturated in wet conditions. Maintaining consistent hoof moisture content will help to keep feet supple and elastic, assisting in the prevention of splits and cracks. Added laurel helps keep the hoof free from bacteria in turn promoting healthy horn growth. Available as a solid and a liquid. Used by leading equine professionals in all disciplines! Kevin Bacon’s has a loyal client base which continues to grow as it consistently achieves great results.

West Nile Disease, Lyme Tick Disease, Swamp Fever, Scottish midge and many more are arrested by TRI-TEC 14 killing its carriers! TRI-TEC 14 spray is a unique formulation approved by the HSE as an insecticide spray, and used in the USA for years as an ‘on horse spray’. Efficacy tests prove TRI-TEC 14 to kill horse, stable, house, face, horn, deer flies, mosquitoes, deer ticks, gnats, lice, and the Scottish Midge. The unique formula contains cypermethrin, pyrethrins and strong polymers to keep it in place for 14 days, making it very effective and economical. New sizes available for 2013. Available direct from LS Sales(Farnam), Battles, Trilanco, Henry Schein-Sotland, STS-Walsall.

Handmade Shoes (UK) Ltd: +44 (0)1296 662473 www.kevinbacons.co.uk

LS Sales (Farnam) Ltd: +44 (0)1608 683855 www.lesliesutcliffe.com

PRODUCT

PRODUCT

Get the whole range

Bye bye bugs

Nettex Fly Control offers an extensive range to cover a complete fly control regime. With advanced formulations offering up to 24 and 72 hour protection fly repellents, creams, wipes, shampoos and sun block, customers are covered for every eventuality that the hot weather brings. Ideal for amateur to professional use and does not contravene F.E.I or Jockey club rules. Range includes Fly Repellent Standard, Fly Repellent Advanced, Fly Repellent Wipes, Summer Fly Cream for Horses, Fly Repellent Shampoo and Sunblock.

The Rockies Bug:go! is a high-quality salt lick containing pure garlic, which can help to naturally repel flies during the spring and summer months. The lick is available in 5 kg blocks and contains 10% pure garlic, in addition to salt. To make the lick, the ingredients are compressed in high-pressure presses to ensure longevity and to prevent the lick from crumbling and degrading as some inferior products do. Bug:go! can be used indoors or in a sheltered position outdoors, should be offered in a free access manner, and is ideal during the spring, summer and sweet itch season, to help repel flies and biting insects.

Nettex: +44 (0)1634 257150 www.nettexequine.com

Rockies: +44 (0)1606 595025 www.rockies.co.uk

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Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk


LOOKING FOR ACRES OF PRESS COVERAGE?

SPEAK TO PRESSPOINT When it comes to Equestrian PR and Marketing, PressPoint has been helping its Clients to stand out from the field for a very long time. Working with Clients who have both big and not so big budgets, we’ve been devising successful marketing and PR campaigns since 1984. During that time we’ve built the sort of relationships with the equestrian consumer and trade press that will really help to get your product noticed. And along the way, we’ve developed all sorts of other clever skills too, like producing websites and highly successful e-marketing campaigns, to add to our experience in graphic design and marketing. But perhaps the best thing of all, we still don’t cost the earth.

To find out more, please call Mark on 01953 852942

enquiries@presspoint.co.uk

Apr 2013 | Equestrian Business Monthly 19 www.presspoint.co.uk www.ebmonthly.co.uk


Paddock management

What lies beneath Upkeep of paddocks can seem like a big task to horse owners, however given the many hours that horses spend out to pasture, it is a necessary and ultimately rewarding requirement.

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any irritant conditions experienced by ponies and horses can be minimised and even avoided by good paddock management. The type of care that a paddock needs will vary from season to season, but must be carried out regularly in order to ensure good grazing. The spring – and more specifically mid March – is a good time to have the fields fertilised as the fertility of the soil and the balance of nutrients can affect the health of the grass and in turn the horse. Soil analysis will help to identify the levels of nutrients within the grass, allowing the appropriate fertiliser to be applied. A further application later in the year may

20

be required too. It’s important to note that fertiliser will only help established grass, bare of poached areas will need to be reseeded prior to fertilising. With a variety of products on the market, choosing a reputable one is a good place to begin. Look out for ingredients such as Nitrogen, Phosphate, Potash, Magnesium and Sodium, which all play an important part in soil fertility. Nitrogen encourages steady growth of herbage, which is low in nitrate and avoids lush grass that might contribute to laminitis. Magnesium and Sodium can help to improve grass palatability and Sulphur assists in the uptake and conversion of the Nitrogen into

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

true protein thereby maximising the feed value of the grass. New products on the market such as G-uppp are likely to be popular with shoppers. The liquid foliar fertiliser, manufactured by AgriBio Ltd., offers plant health, environmental and cost benefits. To help retailers capitalise on the product, AgriBio is offering a sales display unit which holds 12 packs for in-store POS. “There’s also a huge saving in storage space over conventional fertilisers. The pack is very easy for customers to pick up and take home,” explains product designer Chris Wilton. The product contains a combination of organic freezedried N-fixing and P –solubilising microbes and natural, liquid foliar nutrition fertiliser that delivers controlled grass growth throughout the season. Application is via a knapsack or mounted boom sprayer from quad bike or amenity tractor, which is simple and very manageable for one person to apply. “It works in symbiosis with the grass avoiding the lush growth spurts that most horse owners

want to avoid,” says Chris. “It is also safe for horses, so animals do not need to be removed from any paddock being treated. Being a foliar feed also means that after application G-upp quickly spreads into the leaves and roots without the need for rain. It also stimulates good root growth, and we know that what goes on underground is reflected above ground!”

Good grazing Weeds such as thistles, docks and nettles, can have a negative impact on the quality of grazing that the horse is being exposed to. Although not directly poisonous, the weeds take the nutritional goodness from the soil, discouraging grass to grow. It is better to keep on top of the problem. However, if the field is of a size where widespread infestation has developed and manual removing cannot be carried out, then a chemical weed killer should be applied. Owners should remember that horses will need to be kept out of


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serious tools for serious work

M

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CM

MY

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Ragfork - Asked for by name!

Ragwort & Weed Remover

• • • • • •

It’s as easy as...

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Available from all leading equestrian wholesalers and direct from Rag-Fork

• Ideal for use in the field or garden • Easily removes the most difficult and toxic weeds eg. ragwort, thistle and dandelion • Removes the whole weed – disturbs the minimum of soil • No need to use harmful chemicals

Easy to use Removes the whole plant Reduces chance of re-growth Saves your back Lifetime guarantee Great profit margins for retailers

Registered Design No. 2106448

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Tel: +44 (01427) 884394 Visit: www.ragfork.co.uk The Rag-Fork is part of the eazitools range of stable, yard & paddock tools

By Appointment to Her Majesty The Queen Manufacturer & Supplier of Humber Palmers Fertilisers PB Kent & Co

Organic Based Fertiliser Specifically Designed for Horse & Pony Paddocks feed value of grass ✓Maximises calcium for healthy bones ✓Contains nitrates avoid causes of Laminitis ✓Low & skin benefit from trace elements ✓Hooves sulphur vital for hair cells, skin & hooves ✓Includes ✓Safe for both horse and it’s environment

Made in the United Kingdom

TOP PADDOCK by Humber Palmers 21

AprTel: 2013 Business Monthly | Equestrian Humber Palmers, PB Kent & Co, Alexandra Road, Immingham Dock, North Lincolnshire, DN40 2QW 01469 563980 Web: www.top-paddock.co.uk www.ebmonthly.co.uk


Paddock management the paddock prior to application in order to allow the weeds to grow to a sufficient height before they can be eradicated. Once the weed killer has been applied, the area will need to remain without rain for at least four hours – so choosing an appropriate time of year such as early spring should be taken into account. Again, horses won’t be able to graze on the treated areas some weeks after – the product label should be able to advise on the time required. Stockists should warn customers that selective weed killers are available which will not harm clover though all weed killers are likely to harm other ‘desirable herbs’. Common poisonous plants to look out for include: acorns (when green), bracken, buttercup and yew. Some of the symptoms of a horse ingesting these are colic, diarrhoea, weight loss and weakness.

Removing Ragwort There are several reasons why it is important to remove ragwort from fields,” explains Rebecca Ball from Eazitools. “The first is that it is a highly poisonous weed to horses and other livestock. Ragwort is highly toxic to all grazing animals and is one of the most frequent causes of plant poisoning of livestock in Britain. If eaten, ragwort causes liver damage which can lead to death of the animal. Even eating a small amount can cause poisoning.” Ragwort poisoning symptoms

include weight loss, poor and staring coat, staggering gait, impaired vision followed by circling, blindness, colliding with obstacles, severe abdominal pain, inability to swallow and ultimately complete paralysis, collapse and death. “By law you are required to remove ragwort if ordered to do so according to The Ragwort control act, which was passed in 2003 and amended the Weeds Act of 1959,” says Rebecca. All parts of the ragwort plant are poisonous all year round. “Ragwort is biennial with a rosette stage in the first year and flowering in the second year. To prevent the spread of ragwort it is important to dig the whole plant out before it flowers. Each plant can produce up to 150,000 seeds with a 70 percent germination rate. Ragwort seeds can lay dormant in the soil for 20 years,” explains Rebecca. When clearing Ragwort it is important to always wear gloves as it is poisonous to humans as well. Using items such as the specially designed Rag-Fork can help to make this job a lot easier.

Simple solutions Electric fencing has been used by horse owners as an effective addition to typical post and rail fencing or as a standalone perimeter for many years. The cost and labour time taken to set up an electric fence is minimal compared to that of traditional, permanent fencing – not to

mention easier. Retailers wishing to stock this as a product would do well to remember the purpose behind it. Many customers who buy electric fencing are likely to either purchase it on the day in an attempt to repair a damaged area of fencing or a day or two before if choosing to separate paddocks for a new arrival or injured horse. During the right season, this type of fencing can be a good seller; however stocking minimal levels that are not useful to customers will have a detrimental effect on sales. If space is a real problem, then a packaged paddock starter kit should provide ample materials in a relatively small

22

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

space. Product material leaflets with ‘how to’ guides could also be displayed next to the product as further promotion. Some customers who are using electric fencing as a quick fix may not be aware of how to set up or connect the energizer. Durable PVC fencing is also popular within the equestrian sector. Installed into earth, concrete, tarmac or sand, the fencing, which is designed to bend under the horse’s pressure reducing the risk of snapping, is easy to transport and erect. The fencing is also maintenance-free and customers won’t have to worry about them being chewed.


Paddock management PRODUCT

PRODUCT

Light work

Fenced in

The Stubby Shifter wheelbarrow from Abbey England is a formidable workhorse with a galvanised frame and reinforced steel tipping edge. It is light to handle and perfectly balanced with a large capacity and high sides, the Stubbythene body can accommodate big loads including bales and feed sacks. The Stubby Shifter has a single 40cm pneumatic wheel, built to last and available in Blue, Green, Pink and Black.

CP250 12v 0.25j – The CP250 is part of the Constant Power range from Fenceman. The energisers have a constant power output, which ensures the maximum amount of energy for each pulse. The CP250 is easy to use with a self supporting stand and carrying handle, output indicator and battery low indicator, complete with earth stake. It will power up to 4000m of single strand fencing or 2000m dual strand. B430 9V 0.43j – This highly portable unit is suitable for strip grazing and paddocks. It uses the latest microprocessor based circuitry for high efficiency and has a high power and battery conserving feature. It will power up to 5000m of single line fence. Comes complete with earth stake and leads.

Abbey England: +44 (0)1565 650343 www.abbeyengland.com

Agrihealth: +44 (0)8002 69180 www.agrihealth.co.uk

PRODUCT

PRODUCT

Easy fencing

Ridding Ragwort

Earlswood Supplies has now added to its large range with the introduction of PATURA electric fencing. This premium German brand has unrivalled no quibble warranty and merchandisers are available to attractively display the products. If you already stock electric fencing why not give your customers a choice? We have experience to show that every time this improves your retail sales. Add electric fencing to your regular orders of equestrian equipment, tools and hardware avoiding carriage charges and the necessity to have more trade accounts. Full product training and point of sale literature is available with your first order. Quality without compromise, enquire today.

Eazitools are proud to announce that from this year the Rag-Fork will be manufactured back in the UK. “As part of our ‘Dig British’ campaign we are delighted to have the Rag-Fork manufactured back in the UK,” says Becky Ball, managing director of Eazitools. “To be able to put the ‘Made in UK’ label back on this product is great.” Now in its fourteenth year, the Rag-Fork continues to be asked for by name. “Ragwort continues to grow whatever the weather and each year we continue to see an increase in sales for this tried and trusted tool,” says Becky.

Earlswood Supplies: +44 (0)8450 171351 www.earlswood-supplies.com

Eazitools: +44 (0)1427 884394 www.eazitools.co.uk

PRODUCT

PRODUCT

Easy weeding

Pasture fertiliser

The Fyna-Lite Multi-Weeda Fork is the perfect tool for removing problematic weeds effectively with minimum damage to the surrounding ground and without the use of harmful chemicals. It easily removes the most difficult of weeds by removing both the weed top and root ball. This tool is manufactured in Britain and extremely easy to use. Simply place the tines of the fork parallel to the tap root and push down using the foot step. The sharpened prongs dig easily into the ground – even when the ground is hard or stony, and the user simply pulls back on the tool. The fork is available in blue and pink.

Top Paddock Organic Based Fertiliser has become one of the leading brands for safe and efficient application to all equine pastures. The unique organic base is combined with mineral raw materials providing the correct balance of nutrients being released in a phased way for steady growth throughout the season. Trace elements are included contributing to the overall health of horses and paddocks. Supplied in 20kg bags with full usage directions. Retailer support available backed by national advertising.

Fyna-Lite: +44(0)1789 764848 www.fynalite.co.uk

Top Paddock: +44(0)1469 563980 www.top-paddock.co.uk Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Feeding the competition horse

Simply

the best For serious competitors suitable feeding can be the difference between a victory and a loss, putting retailers and manufacturers in a position of trust. Equestrian Business Monthly talks to some of the industry’s best to find out why competition feeds are big business and how knowledge is the best sales tactic that a retailer can have.

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oday’s market of competition feeds can be as confusing as the supplement market with lots of choice for both retailers and customers. Many manufacturers that have cashed in on this market now offer a range of competition feeds, which are individually suited to various disciplines and temperaments of horse. Dodson & Horrell currently has six products in the range of competition feeds; Saracen nine and Baileys six, including two balancers. Over time, these feeds have evolved to provide energy and sustenance without erratic or uncontrollable behaviour. “Our first high energy mix was Microfeed and so the development has been to provide a medium energy range of products with a choice of fast releasing energy and slow releasing energy to suit the individual temperament and the discipline,” says Dr Cuddeford from Dodson & Horrell. “We have also increased the inclusion level of the micronutrients to accommodate lower feeding rates;

24

Staypower provides optimum levels of minerals and vitamins when fed at 500g per 100kg body weight (2.5kg for a 500kg horse) whilst many competition feeds on the market have to be fed at a minimum of 4kg (500kg horse) to provide the same levels. Consequently our nutrition team often comes across competition horses that are undernourished with minerals and vitamins.” Bailey’s Top Line Conditioning Cubes were, as the name suggests, originally developed to promote weight gain and condition but “have always been a popular choice for competition horses that need controllable energy for work, plus increased levels of other essential nutrients to support performance,” according to Jane Buchan from Baileys Horse Feeds. “Baileys later developed an oat-based Performance Mix and Allrounder Mix, which contained just a few oats. These two mixes have now been superseded by No.6 All-Round Endurance Mix and No.9 All-

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

Round Competition Mix. All-Round Competition Mix is again oat-based, to provide quick release energy alongside reasonable levels of oil and performance levels of protein, vitamins and minerals. All-Round Endurance Mix is high oil and high fibre to deliver slow release energy and, for a competition mix with a Digestible Energy (DE) of 13 MJ/ kg, is relatively low in starch (22% compared to 32% in All-Round Competition Mix) so ideal for excitable or stressy types.”

Market demand With such a high population of horse owners competing, there is a fruitful market to be accessed with these specialist feeds. “There is a growing market for competition feeds that are specifically designed to provide appropriate energy, protein and micronutrient levels when fed at the recommended amounts to enable the horse to perform to his optimum level,” says Dr Cuddeford. “All disciplines

continue to be well supported at both affiliated and grass roots levels and horse owners should be

“There is a growing market for competition feeds that are specifically designed to provide appropriate energy, protein and micronutrient levels.” feeding a feed suitable for a horse in work that is manufactured in a BETA NOPS (Naturally Occurring Prohibited Substances) accredited mill to help avoid the risk of failing a dope test. A low cost leisure feed will not provide sufficient levels of energy, protein and micronutrients and is unlikely to be NOPS approved.” Baileys has always found that there is a healthy market for feeds which produce the sorts of


For more info and nutritional advice

01622 718487

www.saracenhorsefeeds.com

“QUALitY nUtritiOn iS A hUGe fActOr in the cOnditiOn And PerfOrMAnce Of MY teAM, frOM the nOVice tO 4 StAr hOrSeS, Which iS WhY i cOntinUe tO feed And recOMMend SArAcen hOrSe feedS” feed the difference

frAnciS WhittinGtOn

saracen Horse Feeds brand ambassador

re-LeVe®

a cereal free, low sugar, low starch performance ration, designed for horses in work that have a nervous disposition or react adversely to high starch levels

endUrO-100

a high oil and fibre, energy efficient mix designed to meet the specific requirements of the modern equine athlete

facebook.com/pages/Saracen-Horse-Feeds For product reviews and more inFormationtwitter.com/saracenfeeds about tHe saracen perFormance youtube.com/saracenhorsefeeds ranGe please visit our website www.saracenhorsefeeds.com

Mar 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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Feeding the competition horse results that competition riders are looking for. “We find that easily digestible energy sources that fuel performance and promote or maintain optimum condition, along with quality protein sources, for muscle tone, and vitamins and bioavailable minerals to support performance are the best sellers,” says Jane. “The last 12 months have seen sales of these feeds grow as, we believe, horse owners are seeing that the switch they made to “cheaper” feeds, at the beginning of the recession, has not maintained their horses as they would like. Those who have managed to keep their horses are, perhaps, also feeling that they might as well get out and enjoy them so need the right feed to give them the results they are looking for.” Saracen puts the increased demand down to recent developments. “We have found that the sports and performance horse market is growing due to the number of people competing, and the improvement in educational resources relating to the importance of nutrition on performance,” says Lizzie Drury from Saracen Horse Feeds. “Growing trends to feed a slightly cheaper pencil rather than a mix has led to strong sales of Sports Horse Pencils, a medium energy feed. With the huge success of the Olympics here in the UK we have also noticed a rise in the sales of competition products, which has been helped by the magnificent results that our brand ambassadors, dressage riders, Carl Hester, Charlotte Dujardin and Natasha Baker achieved at Greenwich.”

A cause for concern “The most common issue that customers face is determining which product to choose for their horse. Common issues include temperament, overweight, underweight, lack of top line, lazy, hoof condition, stiff joints,” says Dr Cuddeford.

26

Jane believes that the problem depends on the level of knowledge that the owner/rider has. “At the lower competition levels or among less experienced riders, it will always be a fear of causing excitable behaviour in their horses coupled with the belief that fibre alone should be able to keep horses looking good and performing well,” she explains.“Whilst some horses thrive on fibre alone, most working animals will do a lot better with, at the very least, a balancer, fed alongside forage, to provide those nutrients which are lacking. Many horses, however, require more digestible energy and quality protein than forage can provide and the most effective way to provide these is via a specially formulated competition feed.” Lizzie explains that many people look for a feed alternative when a problem arises. “Many people look to change their competition feed because they’re having an issue with the current performance of their horse,” she says. “This can include problems such as premature fatigue during exercise, prolonged

“There are no problems with high energy diets so long as one is sensible and follows normal feeding guidelines.” recovery time in-between training sessions, and competition behaviour or temperament problems. We are also known for helping manage horses that have more complicated performance issues such as muscle myopathies and gastric ulcers etc.” While there are now many different types of feed specifically designed for competition horses, it is understandable that retailers and their customers may feel that these types of diet could come with risks. “There are no problems with high energy diets so long as one is

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

sensible and follows normal feeding guidelines,” says Dr Cuddeford. “It is recommended that horses should not be fed more than 1g starch per kg body weight (BW) in one meal. This means no more than 100g starch for 100kg BW which equates to 500g feed per every 100kg BW meal for a horse based on a product containing 20% starch. D&H Competition Mix is recommended to be fed at the daily rate of 600g per 100kg BW so it should be obvious that it is necessary to feed at least two times a day. In this way, starch intakes will be well within recommendations and thus very safe. For those competition horses that can become excitable and require a low starch intake, oil and fibre can be used to provide the calories. For example Staypower Cubes contain 13% starch and are recommended to be fed at 500g per 100kg BW which only provides 65g starch! Thus by regulating the size of meals and using an appropriate source of calories feeding high energy diets is free of any complications.”

Lizzie goes on to say: “Just because a feed is high in energy does not mean that it is bad and is going to cause a behaviour change or complications to the horse. Determining the potential effects of a competition feed on the digestive health and temperament of the horse will depend upon the ingredients that are contained within the feed but most importantly, the actual feed management that is in place.” Jane agrees and stresses that it is important not to under feed as a result. “It is always essential to make forage the basis of any horse’s diet and not to scrimp on it to reduce “bulk” in the competition horse. Forage/fibre levels should never fall below the equivalent of 1-1.5% of bodyweight. If it can’t be fed ad lib, then small-holed nets and small frequent meals of forage must be given to make the forage ration last the horse as long as possible so he is kept chewing to ensure gut, and mental, health. “As with any compound feed, they must be fed at recommended levels, according to bodyweight and


Feeding the competition horse workload, in order to ensure the horse is getting all the nutrients he needs to meet his requirements,” she says. “Under-feeding, usually to control calorie intake, results in a shortfall of quality protein, vitamins and minerals and resultant loss of performance. The recommended amount of any compound feed should then be fed in as many small meals as is feasible to keep meal sizes manageable. Over-sized meals result in feed being pushed out of the stomach and small intestine before it has been fully digested. This results in undigested feed, including cereal starch, reaching the hindgut where it can cause disruption to the resident bacterial population. At best, this represents a waste of feed as it passes out before the horse has been able to extract all the nutrients and, at worst, leads to fractious behaviour as a result of gut discomfort and other upsets, like colic or even laminitis.”

Ingredients “Many competition feeds contain Alfalfa, a key source of quality protein and fibre, which is often combined with other slow release energy sources such as sugar beet and vegetable oil,” says Dr

Cuddeford. “To provide some faster releasing energy sources cooked cereals will be added along with oats in selected feeds. Additional quality protein and energy sources include

“For horses in hard work, cereals are necessary to provide a readily available source of glucose, which is the primary energy source for the brain and other vital organs.” soya and linseed with oat fibre (oatfeed) added as an additional fibre source. Check that the feed has a comprehensive mineral and vitamin package including good levels of vitamin E.” Glucose also plays an important role in these feeds as Jane explains: “For horses in hard work, cereals are necessary to provide a readily available source of glucose, which is the primary energy source for the brain and other vital organs. The key is to ensure that cereals are cooked (micronized) to ensure that the starch content, which is broken

down by enzymes in the stomach and small intestine to glucose that is then absorbed straight into the blood stream, is as digestible as possible. At Baileys, we pride ourselves in achieving maximum gelatinisation (cooking) of the cereal starch to ensure digestibility.” Jane continues: “Oil is also useful to provide stamina and as a source of slow release calories. Where this is of particular importance, Baileys No.6 All-Round Endurance Mix is the feed of choice. Since oil is energy dense, it is useful for providing considerable levels of calories but in a small volume. Baileys Outshine high oil supplement is a messfree way to add oil to an existing balanced diet without significantly increasing meal sizes. It also contains the necessary additional antioxidants required by the body to utilise increased levels of oil in the diet.” Quality protein sources are vital to provide essential amino acids to build muscle and support the natural repair to tissues, which is ongoing in the working horse. “Soya is one of the best sources of good quality vegetable protein and is included in all Baileys Performance, Stud and Racing feeds,” says Jane. “In our experience, the difference

between feeding a quality branded feed and feeding an “own label” or “unbranded” feed, or no supplementary feed at all, can often be seen by the lack of muscling, despite correct training, due to poor or insufficient quality protein in the diet.” Vitamins and minerals are also essential for competition horses as these are involved in all body processes, including metabolism. Without sufficiently high levels of these essential nutrients, the horse is likely to under-perform and not be able to extract the full goodness from the rest of its diet. “Vitamins and minerals, like vitamins A and E and the mineral selenium, also have antioxidant properties so are in greater demand in horses whose increased workload produces more free radicals that require countering with antioxidants,” adds Jane.

As fed by Mary King

Feeds that make the difference to your customers ...and your sales

Competition Range Top Line Conditioning Cubes & Mix All-Round Endurance Mix, All-Round Competition Mix Performance Balancer, Outshine high oil supplement

Baileys Horse Feeds Tel: 01371 850 247 (option 1) www.baileyshorsefeeds.co.uk Apr 2013 | Equestrian Business Monthly

www.ebmonthly.co.uk

27


Feeding the competition horse

Balancers:

what are those?

Equine feeding and nutrition can be complex, especially when alternative items such as balancers are brought in. Equestrian Business Monthly asked four feed manufacturers to explain the difference between a feed and a balancer and provides the answers below. “All manufactured horse feeds are designed for a particular purpose,” explains Dr Derek Cuddeford from Dodson & Horrell. “A Balancer is designed to supply proteins, vitamins and minerals in a small volume. This is in order not to oversupply calories but to complement certain feeds to ensure that the horse that is fed receives the nutrients it requires in an overall balanced ration.” Jane Buchan from Baileys agrees: “Balancers have an insignificant calorie element and provide the quality protein, vitamins and minerals which are likely to be lacking in forage. This makes them ideal for working horses whose calorie requirements are met by forage alone or by reduced levels of mix or cube, when the addition of a balancer will ensure that nutrient levels are topped up to meet requirements but without adding unwanted calories. Balancers are also ideal for those who choose to

28

feed straights, usually oats, as their chosen energy source, as they will provide nutrients which are lacking in straight cereals.”

Choosing a balancer “The first thing to remember is that not all balancers are equal,” says Dr Cuddeford. “This is because they are produced to balance different foodstuffs. For example Racehorse trainers that wish to feed a lot of oats (5+kg) can buy a so-called oat balancer such as D&H Racing Balancer to be fed at just 400g/100kg BW. Alternatively, those owners who need to feed very little concentrate (100g/100kg BW) to largely forage-fed horses can use a balancer, such as D&H Ultimate Balancer to ensure their horse gets all the vitamins, minerals and proteins to meet daily requirements.” Ingredients vary in balancers with some offering unique formulas.

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

“All balancers provide probiotics, but some may not provide enough to actually make a difference,” says Clare Blaskey from Blue Chip Feed. “Blue Chip is unique with its products and produces the only feed balancers to incorporate Nucleotides. Nucleotides are the building blocks for DNA and RNA and have many benefits including increased nutrient absorption, reduced recovery times and increased oxygen transportation. Blue Chip Pro is also the only feed balancer to have the blood building formula, RedJuvinate included in its nutrient dense formulation.”

Passing on advice Retailers should be careful when advising customers on suitable options, as although they may know the product, they are unlikely to know much about the horse. “A retailer can only advise a customer on the use of a general horse feed or a balancer when they know exactly the type of horse they are dealing with, its usage and whether or not it is an ‘easy keeper’ or, a horse that has difficulty holding condition,” says Dr Cuddeford. “An ‘easy keeper’ will usually get by on forage and a balancer. Other horses fed very high quality forage may be alright with just a balancer but horses fed average quality forage should be fed feeds appropriate to their usage.”

Jane echoes the point saying: “Retailers should always establish the workload and body condition of their customers’ horses before recommending a feed or balancer. Retailers should always follow manufacturers’ recommendations and, if in doubt, call the relevant helplines while the customer is in the shop, if possible, to ensure the right choice is made. When a customer is not getting the results they hoped for with a particular product, check how much they are feeding, as well as condition, bodyweight and workload; we often find that they may have chosen the right feed but are simply not feeding enough or are feeding too much or over-sized meals.” Dr Cuddeford concludes by explaining how other feeds are provided. “In contrast to balancers, other horse feeds are designed to be fed in combination with forage (the exact ratio of concentrate to forage depending on activity) and in much larger amounts. For example, Racing Diet should be fed at 1.2kg/100kg BW whereas Competition Mix should be fed at 600g/100kg BW. Thus, the protein, vitamin and mineral concentrations of these feeds will be much lower than in a balancer and this is why they should be fed at the recommended rates to ensure appropriate nutrient intakes.”


Feeding the competition horse PRODUCT

PRODUCT

Feeding for Performance

Champions’ Choice

As part of the Barley & Molasses Free Range, Calm & Condition is not just for those who need to put on or maintain condition. Calm & Condition is also an excellent feed for those working hard, providing energy mainly from fibre and oil. If even more energy is needed, then Power & Performance could be the perfect solution, as it provides fast and slow release energy to give a horse that extra stamina needed for higher level activities.

Baileys Competition Range has always been one of the most credible on the market and is the choice of Olympic Champions and amateur riders alike. All feeds contain Alltech’s Bioplex chelated minerals and Sel-Plex organic selenium, which are more easily absorbed and utilised by the horse’s body. Baileys never scrimp on protein quality either so, whether eating low calorie, Performance Balancer, or higher energy All-Round Competition Mix, horses can build the rounded muscular physique and top line they need, whatever discipline they compete in.

Allen & Page: +44 (0)1362 822902 www.allenandpage.com

Baileys Horse Feeds: +44 (0)1371 850247 www.baileyshorsefeeds.co.uk

PRODUCT

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Happy tums

Be the best

This new nutritionally complete fibre feed is perfect for any horse involved in competition and the subsequent stress that it brings. Healthy Tummy is made with alfalfa, which is low in sugar and starch, and a natural buffer to acidity in the stomach. It includes Protexin In-Feed Formula with prebiotics and live yeast to encourage good bacteria in the gut to flourish, as well as oregano, cinnamon and ginger. It also features high-specification vitamins and minerals. Available in 15kg bales.

Are your customers prepared for the competition season? As a brand you can trust, Dodson & Horrell have it covered! Dodson & Horrell Competition Mix is the most popular formulation for serious competitors – providing fuel for optimum performance. Using only the highest quality cereals and oats from locally sourced British farmers, this iconic muesli diet is packed full of quality protein for muscle development and strength. Dodson & Horrell Competition Mix contains increased levels of electrolytes to enable optimum hydration and recovery after training and competition.

Dengie: +44 (0)8453 455115 www.dengie.com

Dodson & Horrell: +44 (0)1832 737333 www.dodsonandhorrell.com

PRODUCT

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Winning formula

All rounder

Saracen ENDURO-100 is a high-oil, energy efficient performance mix, designed to meet the specific requirements of the modern equine athlete. Alternative energy sources (oil and ‘super fibres’) are used in the formulation to reduce the reliance on cereals in the diet, avoiding the metabolic consequences associated with starch overload in the hindgut. Valegro, Charlotte Dujardin’s Olympic goldmedal partner was fed on ENDURO-100 to provide the power and stamina required to compete at an Olympic level, over a prolonged period.

SPILLERS Competition Mix contains a perfectly balanced supply of both slow release and instant energy to support stamina and excellent condition. It is the only competition mix to contain boosted levels of B vitamins to support optimum energy release and vitamin C to support respiratory health. “The right feeding regime, coupled with a properly planned fitness and training programme will make sure that horses consistently deliver their best,” says Clare Barfoot nutritionist and research and development manager at SPILLERS.

Saracen Horse Feeds: +44 (0)1622 718487 www.saracenhorsefeeds.com

Mars Horsecare: + 44 (0)1908 222888 www.spillers-feeds.com Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

29


Worming: Part 2

The importance

of training The Suitably Qualified Person or SQP plays a vital part in effective parasite control for both retailers and customers. Virbac Animal Health – a company that actively encourages and rewards training – explains how to become an SQP and why the industry should promote their use.

A

ll members of the equine community have a responsibility to do everything they can to sustain the efficacy of the currently available drugs by using them conscientiously; SQPs have an enormous role to play by providing sound and well balanced advice to horse owners. The basic role of an SQP is as an animal medicines adviser. All SQPs have passed through a training system regulated by the Animal Medicines Training Regulatory Authority (AMTRA) and can supply products from registered premises only. Virbac is a respected international company well known for its commitment to responsible worming and education and as such recognises that the trade needs companies that they can work in partnership with to build their businesses, based on sound principles of worming management and the vital role played by SQPs in advising and guiding horse owners on the correct principles of worming.

Training SQPs are constantly maintaining their knowledge base and have to have a structured programme of Continuing Professional Development (CPD). This provides the ideal opportunity to gain insight into the most up to date information. An SQP must pass a set of exams to demonstrate animal health knowledge and an understanding of the legal system, and be registered with AMTRA. The standard process of becoming an SQP requires a significant commitment in terms of learning. Training to become an SQP can be undertaken as homebased learning using the AMTRA training manual with 13 months from enrolment in which to qualify. Taught courses are offered by some colleges and trainers on a commercial basis, and although they are highly advantageous for most people they are an “optional extra”. Industry awards SQPs have a huge responsibility to provide members of the

Your horse...

equine community with sound, knowledgeable and responsible advice on horse worming, whilst being aware of their wider obligations under the Veterinary Medicines Regulations. The aim of the Virbac Equine SQP of the Year Award, which is presented at the British Equestrian Trades Association (BETA) annual event

BETA International, is to recognise the work undertaken by those SQPs who go the extra mile to achieve a high level of competence and support to their equine customers. Simon Wetherald, owner of Bardsey Mills Ltd and www. wormers-direct.co.uk was crowned the winner of the prestigious 2013 Virbac Equine SQP of the Year on Sunday 17th February 2013. The title and award was presented to Simon, who is based in Leeds, on the BETA International Fashion Show Stage by BBC Countryfile presenter, Ellie Harrison. Simon has had his shop for 38 years and has been running his online business for 15 years. Simon originally started the business with his father and was one of the early adopters of trading horse wormers and pet products online. Simon explained that he had to adapt to market trends with his website and finds he is asked for his advice on horse worming more via his website than from people who come into the shop. Simon has a free phone line for users to call for advice and has adopted his

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...at your fingertips! Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

Further information is available from: PFIZER ANIMAL HEALTH Walton Oaks, Tadworth, KT20 7NS

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EQUEST & EQUEST PRAMOX are registered trademarks of Pfizer Ltd. EQUEST contains moxidectin. EQUEST PRAMOX contains moxidectin and praziquantel. Advice on the use of this or alternative medicines must be sought from the medicine prescriber. Use medicines responsibly: www.noah.co.uk/responsible/ POM-VPS


‘Think twice before prescribing anthelmintics’ *

* BVA advice

Offer your customers a complete, e professional worming programm good profit margin results returned to your shop easy to do

“An SQP must pass a set of exams to demonstrate animal health knowledge and an understanding of the legal system, and be registered with AMTRA.” his decision support tool method. Simon has been an SQP since the inception of the scheme in the late 70s and is regularly inspected by the VMD, who Simon says are very rigorous. “This is the first award I’ve been presented in my life,” says Simon. “I am delighted to accept this award on behalf of all SQPs who work so hard; we all work to the benefit of all in the equine community.”

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Nominations are now open for the 2014 Virbac Equine SQP of the Year; please visit www.3dworming. co.uk for more details.

trusted award winning service

Becoming an SQP To qualify as an SQP a person must undertake relevant training and pass examinations approved by AMTRA at Higher Education Level 4 or higher, and pass a viva (oral exam) conducted by an AMTRA Assessor. The AMTRA website www.amtra.org.uk gives budding SQPs all the information they need to enrol and find out about courses in their area and booking an exam. As of October 2012, there are almost 5200 SQPs. They include over 600 working in veterinary practices, increasing numbers of registered pet shop staff, suppliers of equine products, and those working in agricultural merchants and country stores.

ine clients’ ‘positive interaction with your equ ‘builds great client loyalty’ shop’ ‘brings customers back into your

WESTGATE LABORATORIES

approach to online horse worming advice within the shop applying

Westgate Laboratories worm count service is second to none, a name already trusted in the industry, with a reputation for speedy, accurate results, reported back within 24 hours. Now you can offer this service directly to your customers. The direct-to-merchant service is easy to set up and supplies you with all the materials you need to start a faecal egg count service, printed with your own logo. Leaflets, control sheets, sample pots and pre-paid return bags are supplied free of charge. You sell the test, the customer sends the sample to the lab, the results come back to you. Pay only for tests done, by itemised bill at the end of the month. Don’t miss out on your share of this rapidly growing market.

To order contact: info@westgatelabs.co.uk or Tel: 01670 791994 www.westgatelabs.co.uk Members of BETA • AHDA associate foundation partner

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

31


Worming: Part 2 PRODUCT

PRODUCT

Bucket loads

Contains moxidectin

The new Eqvalan Duo SMART Worming Yard Bucket provides a simple starter pack and includes ten tubes of Eqvalan Duo Paste for horses, five tubes of Eqvalan paste for horses and five free Worm Egg Count Vouchers to be redeemed via www.smartworming.co.uk. Combined with a new range of marketing materials for 2013, the easy-to-use website and the new mobile app, customers can manage their worming more effectively than ever before. Eqvalan and Eqvalan Duo contain ivermectin.

EQUEST is an oral gel containing moxidectin for single dose control of roundworms – including encysted larval stages of small redworms, and bots. EQUEST PRAMOX is an oral gel containing moxidectin and praziquantel for single dose control of all three species of tapeworm, roundworms – including encysted larval stages of small redworms, and bots. EQUEST and EQUEST PRAMOX are the only equine wormers to contain moxidectin.

Merial: +44 (0)845 6014236 www.smartworming.co.uk

Pfizer Animal Health: +44 (0)1304 616161 www.wormingyourhorse.info

PRODUCT

PRODUCT

Natural Regime

A tailor made service

Made from a 100% non-synthetic herbal formulation Verm-X has found that the herbs and plants used in its production have many superb benefits to offer. Garlic, Peppermint, Common Thyme, Cinnamon, Echinacea, Quassia, Tansy, Elecampane (Horse Heal), Fennel and Nettle are some of the herbs used in the careful production of all Verm-X products. Each 250g box contains five individual sachets (one sachet to be used every day for five consecutive days every 12 weeks), also available in powder and liquid form.

Westgate’s team of SQPs are working hard to implement sustainable worming programmes in line with BVA guidelines. This means only prescribing wormers when they are really needed, using fewer doses. It is the responsibility of all SQPs to do the same, imperative when the role is once again under threat. If you don’t already offer a worm count service then we can help with tailor made paperwork for your business, a quick and easy to use service with all results returned to your shop and absolutely no set up charges. If you aren’t sure about how to use counts then just ask as we are happy to support. You could be under way by next week! Contact us today.

Verm-X: +44 (0)8708 502313 www.verm-x.com PRODUCT

Twice annually As well as being infected with roundworms and bots during summer grazing, horses also become infected with tapeworms by eating forage mites, present in summer pasture and in hay and bedding over the winter. In a trial (Coles et al 2003) Equimax, the original combination wormer that contains Ivermectin and Praziquantel, demonstrated 99% efficacy against bots and 100% efficacy against tapeworms, making it an excellent choice for the treatment of roundworms, tapeworms and bots.

Saracen Horse Feeds: +44 (0)1622 718487 www.saracenhorsefeeds.com

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Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

Westgate Labs: +44 (0)1670 791994 David@westgatelabs.co.uk


LAUNCH IT PRODUCT

Bye bye bugs The Rockies Bug:go! is a high-quality salt lick containing pure garlic, which can help to naturally repel flies during the spring and summer months. The lick is available in 5 kg blocks and contains 10% pure garlic, in addition to salt. To make the lick, the ingredients are compressed in high-pressure presses to ensure longevity and to prevent the lick from crumbling and degrading as some inferior products do. Bug:go! can be used indoors or in a sheltered position outdoors, should be offered in a free access manner, and is ideal during the spring, summer and sweet itch season, to help repel flies and biting insects. Bug: go! is available in one size only.

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Mike Potter provides sales & retail ct him on mpotter@talktalk.net Conta training for equestrian retailers.

I

wrote some time ago that in my view the internet was neither the villain that would put shops out of business nor the saviour that would save a shop that was in trouble. Sadly several shops have closed down recently, one of which long established, and the owners have laid the blame squarely on the internet. The internet has an adverse effect on retailers undoubtedly but it is a hyena not a tiger, it can only finish off a weak shop not bring down a strong healthy one. The shop in question was tired, untidy, un-inviting, short staffed, had little advertising or marketing activity and most importantly short stocked. So it is no surprise that it has gone. It would not have

found it easy to survive in the current climate with or without the internet, which may have finished it off, but did not strike the fatal blow. The internet is an easy scapegoat. So let’s look at the other end of the scale. Another retailer I know of has spent tens of thousands of pounds on an internet site which it believes is going to transform the business. The owner needs to increase turnover but can’t see anything wrong with the shop and so believes there is nothing else to do but go down the internet route. In truth it is a shop which could have a lot going for it, but it is inefficiently managed and the staff are not motivated. It’s poorly merchandised and the customer flow is awful because it’s very

cluttered and untidy. Now the tens of thousands spent on internet start up costs has got to generate a lot of turnover before it even breaks even – possibly even as much as 50k +. If the owners chose to, they could sort out the shop problems themselves for free as there is plenty of free advice out there, or even bring someone in for a few thousand pounds worth of consultancy and make a dramatic impact on the shop, exceeding any likely turnover and profit from the internet. And that is really the problem with equestrian retail and the internet; some retailers fail to understand the effect that well trained, motivated staff in a well laid out and merchandised

shop can have on turnover. It’s easier to turn to the miracle of the internet because that appears easier to put in place, rather than having to acquire the retail and management skills needed to run a profitable shop. If the internet is putting tack shops out of business, why are they not all going bust and how are some actually growing and increasing turnover? There will always be external threats to any business, it is how you respond and compete with them that matters – giving in and rolling over is not the answer. Before you blame something else for your problems have a good look at your own game and make sure you are making the most of what you have!

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

33


What to stock for Successful Sales

Summer rugs Fly rugs, fleeces, coolers and lightweight turnouts are just some of the rugs that are needed throughout the summer. With spring well underway, now is the time to get the summer stock in and ready for customers.

T

he arrival of summer does not automatically translate to perfect weather – a fact demonstrated by the last two British summers in particular. A light stable rug will help to keep stabled horses warm on cooler evenings, whilst most horse owners should have a least one lightweight turnout on hand; waterproof to keep off the rain, but light, breathable and without fill so as not to render the wearer too hot. A 600-denier rug made with strong polyester makes a good option – there are several examples profiled here, in nice, bright summer colours – and will still be durable enough to withstand the rigours of turnout. For when the weather really warms up, coolers and moisturewicking fleeces come into play, being great for use on sweaty horses after exercise to avoid the horse from cooling too fast and catching a chill. They can also be used during travel to shows to keep horses clean and protected from scrapes, or as light stable rugs, and as an added bonus also make handy under-rugs when the colder weather rolls in – not only providing an extra layer of insulation but also keeping the heavier outer rug lining cleaner for longer. A good light summer rug should provide a level of protection against flies and midges, particularly when combined with a fly mask or fringe. However, for horses that are particularly vulnerable to insect bites a specifically designed fly rug is a better solution. These will provide a greater amount of coverage, for example around the neck and

34

belly, and are cool enough for the horse to wear in the sunshine; indeed, many also protect the horse from potentially harmful UV rays. The technology behind fly rugs is becoming more and more advanced, utilising more ‘intelligent’ fabrics, such as the silver interactive or treated fabrics in fly rugs. Permethrin is a man-made insect control treatment based on pyrethrin, which is found in certain types of chrysanthemum flower. Used to coat the rug is deters the fly from coming near the horse. Whilst high-tech fly rugs might be more expensive, the benefits to the sweet-itch sufferer are likely to well outweigh the initial cost. Cotton is often used in coolers and sheets or as a lining for turnout rugs, and being a natural fibre is it soft, lightweight and breathable, with intrinsic cooling properties. It can also be combined with polyester – making polycotton – to give it added durability. Nylon meanwhile is another popular fabric for lining rugs. The smooth surface of this synthetic material helps to reduce friction, and so many rugs include nylon anti-rub panels over the areas most vulnerable to rubbing, for example over the shoulders. Satin can also be used to the same effect. Acrylic is a man-made material, and being soft, lightweight, warm and wrinkle-free it is perfect for summer coolers and stable rugs, providing, as with all fabrics, that it is of high enough quality and of breathable weave.

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

Bucas Buzz-Off Rug

Zebra Products Ltd The Buzz-Off fly rug from Bucas is made from a specially developed, lightweight, fine mesh fabric that blocks entry from even the smallest of insects and offers UV protection. Featuring a sewn on full neck and an innovative detachable belly flap, the rug offers protection to the whole body. The Bucas Buzz Off fly rug comes with leg straps and a padded and lined front. The additional matching Buzz Off fly mask is securely fastened with an elasticated hook and loop strap.

Bucas Buzz-Off ZEBRA

Zebra Products Ltd Researchers have discovered that horse flies hate stripes, which is the reason behind Bucas’ latest fly rug design. A first of its kind, the rug with thin zebra-like stripes, is the same design as the Bucas standard Buzz Off fly rug and has shoulder darts for extra room and movement, a stitched on neck, which overlaps in front and a belly flap. Made from a fine mesh fabric, the rug ensures that even the smallest of flies won’t have access. Matching fly mask available.

Bucas Power Cooler

Zebra Products Ltd The Power Cooler is a high performance, light weight multipurpose blanket that is ideal as a sweat blanket, travel blanket, competition and light stable blanket. With no surcingles or belly straps, the rug can easily be embroidered. The Single layer Stay-Dry fabric wicks moisture away and ensures that the horse is always dry, while the shoulder darts ensure an excellent fit. fillet string and attachments for leg straps included.

Sizes: 5’6”-7’2” Colours: Silver-blue Materials/bindings: Fine mesh

£82.0

0

Sizes: Rug 5’-7’ Mask sizes: XXXS-XL Colours: Zebra Materials/bindings: Fine mesh

£96.0

0

Sizes: 3’6”-7’2” Colours: More than four Materials/bindings: Stay-Dry, low friction outer

£47-6

3.00


LET’S TALK PRODUCTS

BUCAS Rain Protector

Zebra Products Ltd A Waterproof, breathable and lightweight sheet designed to keep the horse and tack dry in the rain. Perfect for competition days, it is made from a lightweight and waterproof fabric and has is secured with one strap at the chest, three hook and loop straps at the neck and pole of the horse and a further belly-strap. The corresponding stirrup slits allow tack to remain in place, while the horse and saddle remain completely dry. Perfect for those wet competition days.

EQUI-THÈME Tyrex Standard summer sheet Ekkia

Sizes: S-L Colours: Silver-blue Materials/bindings: Lightweight/waterproof

£60.0

EQUI-THÈME Sweet Itch sheet Ekkia

0

Sizes: 6’3”-7’0” Colours: Brown, grey Materials/bindings: Polyester

£74.9

0

Made from 100% woven polyester, the Sweet itch sheet is dense and absorbing; venting sweat and reducing the damaging effects of UV rays on sensitive skin. Close fitting to the body, it fully protects from the neck to the tail. It is equipped with adjustable flaps at the base of the neck and adjustable elastic straps on the extremities. The belly is entirely covered with a wide removable flap. Machine washable at 30°C.

Sizes: 4’3”-7’3” Colours: Purple, choco, navy Materials/bindings: Teflon

£66.9

0

JHL Lightweight Plus Turnout Rug Westgate EFI

Sizes: 5’6”-7’ Colours: Black/red Materials/bindings: Nylon

£61.9

9

The rug is made from teflon coated 600 denier ripstop polyester and has taped seams. It is highly waterproof and breathable and has an antistatic and anti-chafing polyester taffetas lining. The rug also has a synthetic sheepskin withers pad and tie ring for optional neck cover. Featuring ease gussets, low cross surcingles and adjustable elastic thigh straps, the rug also has an adjustable chest closure with straps and quick release clips with dual fastening.

A new addition to the Jumper’s Horse Line range, this competitively priced rug has an 80g insulation layer which makes it ideal for cooler summer days, as well as those transitional periods between seasons. Manufactured in 600 denier with an anti-rub nylon lining, the rug has reflective piping, double quick-release chest fastenings, cross surcingles, leg straps and a generous tail flap. The matching neck cover is sold separately and has no additional insulation.

Masta Turnoutmasta 100

Thermatex UF T2000

Matchmakers International

Sizes: 4’6”-7’3” Colours: Navy Materials/bindings: Ripstop polyester

£74.9

9

This lightweight rug is waterproof and breathable with 600 denier ripstop polyester outer for added strength and 100g of thermal insulating filling for warmth. Made to a generous S-shaped self righting pattern with shoulder gussets, for improved freedom and fit, it features buckle and clip front fastenings, cross surcingles, six rear pleats, an extended gusset tail flap and removable rear leg straps.

Vale Brothers Ltd

Sizes: 4’0”-7’3” Colours: Navy Materials/bindings: Knitted

£139

.95

This patriotic design is a new version of the ever popular T2000, with the Union Flag pattern designed by Stella McCartney. The rug retains all of the original features associated with Thermatex cooler rugs and includes the highly effective three layered wicking fabric. During this process the knitted fibres will gently relax and interlock with the coat, allowing the rug to mould perfectly around the shape of the horse.

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

35


LET’S TALK PRODUCTS

WeatherBeeta

Contacts

Sizes: 5’0”-7’0” Colours: Blue/grey Materials/bindings: Waterproof

Ekkia: www.ekkia.co.uk

£89.9

9

Featuring a cupped shoulder dart that is shaped around the shoulder to help prevent rubbing, combined with a forward positioned gusset to allow natural movement, the rug offers total comfort. Complete with a full wrap tail flap with gussets that wraps around the quarters for full weather protection, adjustable twin chest straps, low cross surcingles and removable web/elastic leg straps the rug is great for spring showers.

Freestyle 600D Standard Neck Lite WeatherBeeta

Matchmakers International: +44 (0)1274 711101 www.matchmakers.co.uk Vale Brothers: +44 (0)1239 614648 www.valebrothers.co.uk WeatherBeeta: +44 (0)1295 226900 www.weatherbeeta.com Westgate EFI: +44 (0)1303 872277 www.wefi.co.uk

Sizes: 5’6”-7’3” Colours: Navy/red/white, new royal plaid Materials/bindings: Waterproof, diamond weaved

£89-94.99

The WeatherBeeta Freestyle system includes unique features all designed to achieve the best fit and freedom of movement for the horse. The full wrap tail flap is gusseted to allow full tail movement and wrap around the quarters for the ultimate in weather protection and the cupped shoulder dart is shaped around the shoulder and works with the forward positioned gusset to allow natural movement. A custom shaped wither relief pad adds comfort and helps prevent rubbing.

Zebra Products: +44 (0) 1352 763350 www.zebraproducts.co.uk

Riding club interv iew: Finn Valley

G a W T me IN Ic k Fa eT I s R

Ben Mayer Exclusive Interview! Norfolk’s Rodger Howe:

Course Building Secrets

Top Studs in East Anglia

The best selling Equestrian magazine in East Anglia.

Transport Special

A great Suffolk ride

Pony Power

Feb 2013 £2.99

www.eqlife.co.uk

Equalize Combo

Saddle shots & Pawtraits

Suppliers: support your retailers by promoting your brands to East Anglia’s thriving equestrian community.

Freestyle 600D Standard Neck Lite

Sizes: 5’6”-7’0” Colours: New grey/iris, red/navy, new royal/black Materials/bindings: Waterproof

WeatherBeeta

£42.9

9

Strong WeatherBeeta quality and protection featuring a tough, waterproof and breathable 600 Denier outer shell with Ripstop to help control and limit tears, and no fill to make this lightweight rug perfect to keep your horse cool and dry in warmer weather. The WeatherBeeta Genero 600D also features a standard neck and a 210T Nylon lining to help keep the horse’s coat clean and shiny. Additional features include a tail flap for weather protection, adjustable twin chest straps and adjustable web leg straps.

36

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

Retailers: sell more stock by letting readers know who you are and what you’ve got!

EQ Life – better business all round!

Call Allison Kemp on 01953 852946 or email allison@eqlife.co.uk


ON THE MARKET PRODUCT

Skin irritation

Activ Wash from Robinson Animal Healthcare helps to prevent skin problems. Activ Wash is a mild, antibacterial cleanser which gently removes scabs and debris caused by mud fever or rain scald. Available in a 500 ml bottle, it can be easily applied with a damp sponge.

PRODUCT

Stylish and Chic

Strawberry, Pineapple and Mango Likits are now available. Designed to be used in conjunction with Likit Stable Toys, Likit refills are a great way of reducing stable boredom by keeping the horse interested and occupied; the Little Likits are also useful to feed by hand as a distraction in stressful situations. The limited edition flavours will be available throughout the summer in both the 650g Likit and 250g Little Likit refills.

Purveyor of irresistible Irish country and lifestyle clothing, Jack Murphy, has once again set the standard for winter country fashion. A key piece in its new Autumn Winter 2013 collection, the company proudly presents Philomena, a distinctive and exceptionally snug quilted wax jacket, featuring faux fur lining and collar for the ultimate in functional, yet stylish, luxury this season. Available in the new Port colourway (pictured) the Philomena is finished with a flattering elasticated waist panel at the back providing cosiness without the added bulk that you might expect from a full faux-fur lined jacket. The Philomena is just one among Jack Murphy’s many winter designs in which current trends are fused with traditional, functional fabrics in contemporary colourways. Thoughtful details provide finishing touches to each and every item in Jack Murphy’s Autumn Winter 2013 Collection that will take you from field to fireside. RRP: £174.99

Likit Products: +44 (0)1655 750523 www.likit.co.uk

Jack Murphy: +44 (0)1768 867590 marketing@jackmurphy.ie

Robinson Animal Healthcare: +44 (0)1909 735000 www.robinsoncare.com PRODUCT

Get fruity

PRODUCT

Restore the balance

PRODUCT

Natural support

No Moody No is a fast-acting herbal tincture that effectively combats moodiness caused by hormonal upsets. The palatable formula can be added to feed to provide mares with support during their ovarian cycle, as well as reducing the instances of stallion-like behaviour in geldings. The active ingredient is Chastetree Berries, (Vitex agnus-castus) which is offered at 1:2 strength, making it the strongest concentration on the equine market, with no risk of toxicity or risk of contraindication with other feeds.

X-Lam Aid Pellets is a complementary feed for horses and ponies, providing comprehensive nutritional support for equines susceptible to, or recovering from, the effects of laminitis. X-Lam Aid contains 11 beneficial active ingredients. It contains high levels of Omega 3 to support optimum health, fertility and performance. X-Lam Aid is a non-GM soya free formulation and a natural and powerful antioxidant that supports the normal antiinflammatory action of the body.

Battles: +44 (0)1522 529206 www.battles.co.uk

GWF Nutrition: +44 (0)1225 708482 www.gwfnutrition.com

PRODUCT

Saddle up

PRODUCT

Itch free

Made to exacting standards, the Optima showcases the latest technological advances in saddle design and manufacture. Key features in this bespoke saddle include a knee roll which can be placed exactly to the preferred position of the rider and is custom-made for each individual, a close contact flap and uniform weight distribution. Available in 16-19 inches in black, brown and oxblood.

Z-itch is a pour-on product designed to aid the control of sweet itch in horses. Containing permethrin, it should be applied once a week. To use, fill up the integral dosing chamber as per the directions and pour equal proportions across the horse’s mane and rump, avoiding the saddle area. Ideally, treatment should begin before sweet itch season for maximum benefit however, if this time is missed, treatment can be started at any time.

Black Country Saddles: +44 (0)1543 578243 www.blackcountrysaddles.com

Trilanco: +44 (0)1253 888188 www.trilanco.com Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

37


BUSINESS ADVICE

More than just a campaign Last year Dublin made quite a storm when it launched the Dare to be Dublin campaign. Complete with dancing horses and patent blood red boots and chaps, the campaign was a huge success and caught the eye of every equestrian going. Gill Powers from Dublin explains how the campaign was designed and the thought behind the big plan.

T

he Dublin Clothing brand was first launched in the UK in 1996. The emphasis was on providing quality, practical clothing to riders. Footwear development started in 2005 with the launch of the Dublin Rider Comfort System and the Dublin footwear range has grown significantly ever since. In 2012, after 18 months of development, Dublin were ready to launch an exciting new range, both technically engineered and with podiatry designed footbed

systems for comfort, support and cushioning and featuring the colour ‘red’ to add vibrancy and challenge the traditional and conservative equestrian industry. The pinnacle of the new collection was the Dublin Patent Red Intensity Zip up Jodhpur Boots and matching Dublin Patent Red Intensity Gaiters, daring riders to be confident enough to stand out from the crowd and be different. The ‘Dare to be Dublin’ campaign was created becoming one of Dublin’s largest ever marketing investments to date.

How they did it The daring campaign moved away from traditional equestrian styles and stepped towards a more fashionable focus. The campaign integrated across multiple marketing channels for maximum impact and awareness: ■ Trade launch Event – with a fun, fashion style: Red carpet, red drinks on arrival, catwalk presentation with models styled to match the marketing campaign photoshoot. ■ Viral Video – fun twist on rider being in control and training her horses ■ On page advertising in all national equestrian magazines ■ New Facebook page to engage with consumers and share experiences ■ New look website to

38

showcase the range and featuring technical videos to explain the footbed systems ■ E-mail shots to the biggest national publication databases to drive the campaign to the widest audience ■ Red Riders Club – for Dublin riders to get updates on new product launches and offers ■ PR kits for the media ■ Store staff training packs and in store point of sale and merchandising solutions to help retailers set up an impactful display

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

The launch was a great success for the Dublin brand with 60 stockists nationwide and 45,000 hits on the viral video. The Dublin Patent Red Intensity Jodhpur boots were so successful with consumers that Dublin has just launched the new Dublin Intensity Zip Jodhpur Boots in Patent Black and Limited Edition Blue with matching Dublin Patent Intensity Gaiters, as well as the new Renegade Yard Boot.


5 MINUTES WITH...

Fly Away This month we caught up with Fly Away to find out about plans to dominate the equestrian market. When was Fly Away established?

Fly Away was established in 1994 by Helen Dolisznyj, specialising in Fly and Midge Repellents and often used as an ‘industry expert’. Renewed focus and direction was brought to the company by the current owner Simon Lloyd in 2008. Fly Away specialises in manufacturing, investing heavily in the quality of the raw materials and production to ensure that products are the highest performers in the market; traditionally selling to wholesalers in the UK who in turn supply the retail network.

How has it grown over time?

The Groom Away brand was introduced in 2009, initially to aid the horse owner in easy identification of the products use, and with the longer term aim of fulfilling the complete needs of the grooming and showing areas of the equine market. During the last three years, Fly Away has turned its expertise to product development, ensuring that current Fly Repellents remain the strongest natural repellent on the market, whilst testing tweaking and successfully launching several new “best in class” products over the last 12 months. Fly Away has looked at the needs of the horse and rider, grooming, first aid, bio security and targeted insect control have all been catered for within the new range of products. During recent magazine product tried & tested, Fly Away has won “best buy awards” for the top selling Everyday Tangle Away, Coat Shine & Mud Repeller, Max Strength Fly Repellent and most recently Clean & Restore Saddle Soap. The professional grooming range concept has been developed to show the horse to their full potential and stand out from the competition. Fly Away is striving to be the leading supplier for horse and rider of all disciplines.

GRAZING HORSES There has been much debate over the decades as to what is actually farming and what is agriculture with regard to various activities involving the horse. The breeding of horses qualifies as agriculture as set out in section 115 IHTA 1984, but is the horse livestock for agricultural purposes?

Why has Fly Away become such a loved brand?

Fly Away’s increasing popularity is not only due to excellent, growing range of products, but the quality and affordability of products that really do work, proven by the above mentioned awards. As part of the commitment to product awareness it is continuing to invest through use of, IT media, advertising and presence at several trade shows throughout 2013.

What’s in store for Fly Away?

Fly Away will continue to ensure that the fly repellent range and active ingredients are continually tested to ensure they remain the strongest on the market, maintaining where possible the use of natural chemical free ingredients. The continued expansion of products into the grooming and showing range is anticipated to be the greatest area of growth. The company will strive to develop and maintain award winning products, using proven tried and tested methods. European and Middle Eastern markets continue to show interest in Fly Away’s comprehensive product range, developing the need to increase the number distributers in these locations.

Horse Liveries Qualifying as Agriculture The importance of such defining of horse activities, i.e. a livery business providing grazing where those horses are then used in the food chain, could be very important with regard to an Agricultural Property Relief (APR) claim for the farmhouse and an APR claim for the farmland. As the horse is clearly so prominently used in the food chain and the passport can be signed for human consumption, this does point towards the ability to claim the grazing of horses as agriculture for tax purposes. It would appear that the commercial grazing of horses for livery should now qualify for agriculture including APR, as there is the combination of the growing of a grass crop for the horses to eat together with the majority of horses ultimately being used in the food chain. The Growing of Grass It has been argued that with the decision in Wheatley which said that horse grass liveries do not qualify as agriculture, too much emphasis has been placed upon the nature of the horses that grazed the grass (they were not working farm horses) rather than upon whether the main purpose of occupation of the land was to grow the crop of grass for grazing (as opposed, for example, to the purposes of recreational activities connected with the horses that grazed). Activities connected with the growing of a crop of grass are an agricultural operation. The decision in Wheatley has been criticised on the grounds that the act of growing grass,

which can properly be regarded as a ‘crop’, should be treated as farming, irrespective of the way in which the crop is exploited or utilised, provided the land is occupied for the purposes of those husbandry operations and not mainly for another purpose. Declared for the Food Chain Guidance is given from the Inheritance Tax Manual “IHTM 24068 – Agricultural purposes: Stud farms”. Here the manual sets out: With any other horses, there will need to be a link with agricultural use, for example, where horses are used as draught animals on a working farm, the grazing of such horses will constitute agricultural use. This will also be the case where the horses being grazed are declared to be part of the food chain under the horse passport scheme introduced at the end of November 2003. The grazing of horses used for leisure pursuits will not constitute occupation for agricultural purposes. If the tax man can be persuaded to treat the grazing of horses as agriculture then there will be deserved tax benefits for the equine industry.

Julie Butler F.C.A. is the author of Tax Planning for Farm and Land Diversification, Equine Tax Planning, and Stanley: Taxation of Farmers and Landowners.

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

39


CURRENT AFFAIRS CURRENT AFFAIRS CURRENT AFFAIRS CURRENT AFFAIRS

Passport progression Following the recent horse meat scandal, horse owners could be looking at a new central database for horse identification and stricter rules for issuing and managing equine passports.

O

wen Paterson, Secretary of State for Environment, Food and Rural Affairs has confirmed, during a meeting on 21st February that a number of measures to help protect the food chain and provide greater protection and identification for horses is necessary. Representatives from the Equine Sector Council for Health & Welfare, which includes among its members the British Equestrian Federation, the Thoroughbred Breeders Association, Local Government Trading Standards, the British Equine Veterinary Association and horse welfare charities attended the meeting. “We are very encouraged that Defra has recognised the inherent

“We need to seize this moment to implement radical changes to the whole system of equine identification in the UK that is both proportionate and easy to enforce.” weaknesses of the current passport system and by its openminded approach to exploring practical solutions,” says Jeanette Allen, chair of the Steering Group of the Equine Sector Council for Health and Welfare. “We need to seize this moment to implement radical changes to the whole system of equine identification in the UK that is both proportionate and easy to enforce.” Passport law EU Law states that all horse owners need to obtain a passport for each horse they own. This includes ponies, donkeys, and other equidae, with foals and adult horses identified after 31st July 2009 requiring a mandatory microchip prior to passport applications being made. Passports should also contain details of any administered medication that may make the horse unsuitable for human

40

consumption. Random tests conducted in recent years showed that 2-5 percent of horse carcasses tested positive for the drug phenylbutazone, which is banned from entering the human food chain. However, among the UK’s 75 authorised issuing organisations which among those managing studbooks also includes British Driving Society, British Equestrian Federation, British Horse Society, Farmkey and Veteran Horse Society among others, it has become clear that standards of documentation varies wildly. Heading for change As there is little scope to change the EU Regulation requiring horse passports soon, all parties agreed the focus must be on changes to its implementation to deliver the widest possible benefit to the equine sector and it was agreed to jointly develop proposals over the next six months for rapid implementation. A central database of all horses in the UK was also agreed as a necessity for any effective system of horse identification to work. Among talks was the topic of amending the Tripartite

Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk

Agreement which permits the free movement of horses without health certification between the UK, Ireland and France. The agreement, which in 2005 was extended to cover all horses from its initial introduction of only sport horses, has seen a huge increase in the movement of lower value horses among the three countries. In order for the passport system to provide an effective service, horse owners themselves need to be reminded that passports should be carried with horses at all times, including when travelling to shows and information should be updated appropriately. Failure to show a valid passport for your horse could result in a £5,000 fine. Bell Equine Veterinary Clinic in Kent is taking charge of the situation by asking that all passports be ready and waiting for vets upon arrival. The practice

“Failure to show a valid passport for your horse could result in a £5,000 fine.” is also advising owners to check SECTION IX of the passport which should be signed by the owner or keeper to confirm whether the horse is intended or not intended to enter the human food chain. Older passports may

not have these pages, however as the practice advises: “You need to go back to the passport issuing authority that produced that passport and ask for them to be attached.” The practice is suggesting that horse owners sign to say that horses are NOT suitable for human consumption as this will allow the use of bute to be administered if required. The horse industry’s gross output is worth approximately £4 billion per year, and attracts around 4.3 million riders; directly or indirectly employing up to a quarter of a million people.

Notifiable diseases Equine passports provide many uses including the containment of horses carrying disease that are not permitted to cross from one country to another. In line with The Infectious Diseases of Horses Order 1987, the following diseases are compulsorily notifiable, which as DEFRA states: “Gives an inspector powers to declare an infected place where disease is suspected; to

carry out a veterinary inquiry, prohibits the movement of horses carcases and other things onto or off the premises and requires cleansing and disinfection.” Diseases include: African Horse Sickness, Contagious Equine Metritis, Dourine, Equine Infectious Anaemia, Equine Viral Arteritis, Epizootic Lymphangitis, Equine Viral Encephalomyelitis, Glanders (including Farcy), West Nile Virus.


My favourite... This month readers are loving supplements, wellies and riding hats.

Ed’s pick

Natalie Staple

Shires Tempest Plus 400 Combo

Toggi Wanderer Classic

As we have once again been hit by extreme weather, I have been eternally grateful for my Shires rug, which has kept my horse warm 24-7. Great value for money considering the quality and fit, this rug has an extra large tail flap so even in the recent blizzards, my horse hasn’t been subjected to a tail flap which is lifted into the air at the first hint of wind.

My wellies are bright pink and I love them! I wear them in the field, which recently has been the wettest that I’ve ever known it, and they’re great. They’re also surprisingly comfortable for wellies and are really easy to pull on and off.

RRP: £99.99

RRP: £63.90

Lizzy Cole

Horze HaloRider Helmet

Mark Brown

Global Herbs Laminitis Prone Supplement I have used Global Herbs products in the past and have always been happy with the result, so when my pony developed laminitis, Global Herbs was my first port of call. It’s easy to feed and the horses don’t seem to mind the taste so it’s win, win. It’s not too expensive either! RRP: £28.50 – 1kg

I didn’t want to spend too much on a hat as I only poodle around the lanes on my old boy once a week if that. This hat is great for its price. It’s comfortable and looks the part, which isn’t always the case with cheaper alternatives. It also has ventilation at the front and back so in the summer it’s nice and cool. RRP: £44.60

Sarah Jeffrey

Equilibrium Equi-Chaps Hardy Chaps My mare is a real pain in the field and has had several injuries from bashing herself and now wears these all the time. She doesn’t mind having them on and I now don’t worry all the time when she’s in the field. They sit just below the knee and cover the hoof so it stops her from over reaching as well. Each night I brush them off and once a week I soak them in an antibacterial wash to make sure that they don’t irritate her. So far she’s had no cuts, grazes or rubs. RRP: £44.95

Apr 2013 | Equestrian Business Monthly www.ebmonthly.co.uk

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SUPPLIERS DIRECTORY Abbey Diagnostics +44 (0)1638 552122

Classic Showjumps 0161 765 2010 / 2014

Faulks & Co. +44 (0)1455 848184

Horse Haylage +44 (0)1562 770088

Merial Animal Health Ltd +44 (0)1279 775858

www.abbeydiagnostics.co.uk a

www.classicshowjumps.com

www.wmfaulks.com a Fly Away +44 (0)1384 877857 www.flyaway.ltd.uk

www.horsehaylage.com a

www.merial.com

www.horseswithattitude.co.uk

www.mirrorsfortraining.co.uk a

www.abbeyengland.com a

Acorn Developments +44 (0)1432 276600

www.acorndev.co.uk

Allen and Page +44 (0)1362 822900 www.allenandpage.com a Andis Company +1 262 884 2600 www.andis.com Andover Healthcare, Inc. +1 978 4650044 www.andoverhealthcare.com a

Animal Health Company Tel - 01787 476400

www.equinehealthandherbal.co.uk a Arden Wood Shavings +44 (0)1675 443 888 www.ardenwoodshavings.co.uk

Aubiose +44 (0)7739 165083 www.aubiose.co.uk

B Jenkinson & Sons Ltd +44 (0)1924 454681 www.elico.co.uk a

Baileys Horse Feeds +44 (0)1371 850247 wwwbaileyshorsefeeds.co.uk a

Barnsby +44 (0) 1922 621676 www.barnsby.com

Bedmax Shavings +44 (0) 1922 621676 www.barnsby.com a

Black Country Saddles +44 (0)1668 213 467 www. bedmaxshavings.com

Brinicombe Equine +44 (0)8700 606206 www.brinicombe-equine.co.uk a

British Horse Feeds +44 (0)1765 680300

www.britishhorsefeeds.com a

Buffera Ltd +44 (0)1707 852244

www.buffwear.co.uk a

Burlerrow Farm Miscanthus +44 (0)1208 841264 www.burlerrowfarmmiscanthus.co.uk

cdVetuk +44 (0)845 512 0423 www.cdvet.org.uk

Champion + 44 (0)113 2707007 www.championhats.co.uk

Charles Owen +44 (0)1978 317777 www.charlesowen.co.uk

Clarendon Equestrian Ltd +44 (0)1825 733361

Clipper Sharp +44 (0)1823 681076 www.clippersharp.comt

ComfyBed +44 (0)1202 593601 www.ecocomfybed.co.uk

Cox Agri +44 (0)845 600 8081 www.coxagri.com a

Creative Equine Marketing +44 (0)780 3728646 www.creativeequinemarketing.co.uk

Dodson and Horrell +44 (0)1832 737300 www.dodsonandhorrell.com a

Dog Rocks +44 (0)1628 822 243 www.dogrocks.co.uk a

Duralock +44 (0)1608 644988 www.duralock.com

Durango +1 740-753-1951 www.DurangoBoot.com a

Earlswood Supplies +44 (0)8450 171351

www.earlswood-supplies.com a

Friendship Estates +44 (0)1302 700220 www.friendshipestates.co.uk a

Fynalite +44 (0)1789 764848 www.fynalite.co.uk

Gain Horse Feeds +44 (0)7912 197000 www.gainhorsefeeds.co.uk

Girbau UK +44 (0)1462 427780 www.girbau.co.uk a

Global Herbs +44 (0)1243 773363 www.globalherbs.co.uk

a The Grand Plan Consultancy Limited (GPC) +44 (0)1608 654040 www.thegpc.co.uk

Grays of Shenstone +44 (0)1543 483344 www.graysofshenstone.co.uk

Griffin Nuumed +44 (0)1458 210324

ww.eqlife.co.uk

www.nuumed.co.uk a Harold Moore +44 (0)114 2700513 www.haroldmoore.co.uk a Haybar +44 (0)1723 882434 www.haybar.co.uk a HaySoft +44 (0)1277 375647 www.haysoft.co.uk

Equi-Ads +44 (0)1738 567700

HeadStart Media Ltd +44 (0)1449 722505

www.equiads.net

www.headstartmedia.co.uk

Equimat +44 (0)1536 513456

Hemp Technology Ltd + 44 (0)1986 835678

Eazitools Equestrian +44 (0)1302 746077 www.eazitools.co.uk a

eGlove +44 (0) 1491 280089 www.eglove.co.uk

EQ Life Magazine +44 (0)1953 852946

Horses with Attitude +44 (0)1274 852139

Natural Animal Feeds +44 (0)800 373106

Horslyx +44(0)16973 32592

www.naf-uk.com a

www.horslyx.co.uk

Hucklesby Associates +44 (0)1362 696309

Hunter-Outdoor (K & K CLOTHING) +44 (0)121 555 8334 www.rockall.info

Jack Murphy +44 (0)1768 867590 www.jackmurphy.co.uk

Jamie Hall Photography +44 (0)7717 476792 www.jamiehallphotography.co.uk

Kate Negus +44 (0)1249 740590 www.katenegus.com a

Keratex +44 (0)1373 827649 www.keratex.com a

Kevin Bacon’s +44 (0)1296 662473 www.kevinbacons.co.uk

Kozi Kidz +44 (0)1302 746680 www.kozikidz.co.uk a

Lets Talk Horses + 44 (0)1953 850678 enquiries@letstalkhorses.co.uk a

Life Data Labs Inc +1 256 3707555

www.LifeDatalabs.com a Likit For orders Westgate EFI +44 (0)1303 872277 www.likit.com a

Littlemax +44 (0)1668 213467

www.equinespeedskip.com a

www.lpdlpd.co.uk a

www.hiltonherbs.com a

www.lesliesutcliffe.biz a

www.equestrianvision.co.uk a

EquiAmi Ltd +44 (0)1584 891049 www.equiami.com

Equine Management +44 (0)1825 840002 www.equineman.com a

Equisafety Ltd +44 (0)1516 787182

www.equisafety.com a

Exo2 +44 (0)1335 372600

www.clarendon-equestrian.com www.exo2.co.uk

Honeychop Horse Feeds +44 (0)1359 230823 www.honeychop.com a Horse & Jockey Ltd +44 (0) 1981 550467 www.capcover.net a Horsebedding.co.uk Ltd. Tel: 01476 585 973 www.horsebedding.co.uk a Horsefair +44 (0)1264 811425 www.horsefair.co.uk a Horse First Ltd +44 (0)2830 848844 www.horsefirst.net

New Equine Wear +44 (0)1172 303700 www.newequinewear.co.uk

Parkgate Equestrian +44 (0)1306 631374 www.parkgateequestrian.co.uk

Pellet Beds +44 (0)1789 761333 www.pelletbeds.com

PelGar +44 (0)1420 80744 www pelgar.co.uk

Pfizer Animal Health +44 (0)1304 616161 www.wormingyourhorse.info a

PressPoint +44 (0)1953 851513

www.presspoint.co.uk a

Pro Mats +44 (0)121 308 6662 www.pro-mats.co.uk

Rima Exports +91 972 1504005 rimaexport@gmail.com a

Robinson Animal Healthcare +44 (0)1909 735000 www.robinsoncare.com a

Rockall +44 (0)121 5558334 www.rockall.info a

Rockies +44 (0)1606 595025 Rugs R Us +44 (0)7969 659894

www.heavenlyhorse.co.uk a

Hilton Herbs Ltd +44 (0)1460 270700

www.mydayfeeds.co.uk

LPD Tel: 0121 580 0880

www.hemptechnology.co.uk a

Equestrian Supplies +44 (0)1254 831645 a Equestrian Vision +44 (0)1403 865320

My Day Feeds +44 (0)845 6023782

www.rockies.co.uk

www.equimat.co.uk a

Heavenly Horse +44 (0)1724 721872

Nedz +44 (0)1254 677762

www.nedz.co.uk www.hucklesbyassociates.co.uk a

www.littlemaxshavings.com

Equine Speedskip +44 (0)1989 769435

Mirrors for Training +44 (0)1902 791207

www.equirugsrus.co.uk a

LS Sales (Farnam) Ltd +44 (0)1608 683855

Saracen Horse Feeds + 44 (0)1622 718 487

Spoga + Gafa +44 (0)208 6818166 www.spogagafa.com

Sportmark by Signam +44 1926 417300 www. sportsmark.co.uk a Stable Safe +44 (0)7500 091650 www.stable-safe.com Stormsure +44 (0)3333 441500 www.stormsure.co.uk

Studsafe +44 (0)28 406 22658 www. studsafe.com a

Taurus Footwear and Leathers Ltd +44 (0)1328 851432 www.taurusfootwearandleathers.co.uk a

Tirus Equestrian +44 (0)1603 720148 www.plod.co.uk

Toggi +44 (0)113 2707007 www.toggi.com

Tony Fernandes +44 (0)1142 620899 www.tonyfernandesdesign.com Top Paddock +44 (0)1469 563995 www.top-paddock.co.uk a

Trelawne Equine Ltd +44 (0)8442 578585

www.trelawneequine.co.uk a

Unicorn Leather +44 (0)1883 382310

www.unicornleather.co.uk aa

Vale Brothers +44 (0)1239 614648 www.kbf99.co.uk a

Verdo +44 (0)1264 342 009 www.verdorenewables.co.uk a

Virbac Animal Health +44 (0)1359 243243

www.equimax-tabs.com a

W F Young, Inc

www.saracen-horse-feeds.co.uk +001 413 526 9999 a www.absorbine.co.uk Seaquim a Magic Brush +353 (0)8623 64609 Wahl info@magicbrush-online.com www.seaquimequine.net +44 (0)1227 740555 www.magicbrush-online.com a Showing World www.wahl.co.uk a Maquien Design +44 (0)5601 301216 Westgate EFI Ltd +44 (0)8000 925699 www.showingworldonline.co.uk a +44 (0)1303 872277 www.maquiendesign.co.uk a a Silvermoor

Maxavita +44 (0)8450 752754 www.maxavita.com a

Mears Country Jackets Ltd +44 (0)1922 476930 www.mearsjackets.com a

Measom Freer +44 (0)116 2881588

www.measomfreer.co.uk

+44 (0)1665 602587 www.silvermoor.com a Smart Cart www.smartcartsuk.com a Smart Grooming +44 (0)1823 681076 a Solocomb +44 (0)1235 511358 www.solocomb.co.uk

Westgate Labs +44 (0)1670791994

www.westgatelabs.co.uk aa

Worklite Ltd +44 (0)1279 418052 www.work-lite.com a

Your Gift Horse +44(0)1454 202033 www.yghtrade.com a

EQUESTRIAN

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Abbey Saddlery and Crafts Ltd +44 (0)1565 650343

Spartan Equestrian Products +44 (0)1474 705065 www.spartanequestrian.com

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Equestrian Business Monthly | Apr 2013 www.ebmonthly.co.uk


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April issue  

Equestrian Business Monthly April 2013 issue

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