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News In Brief

UK News

Sponsors return to BETA

A round-up of the UK’s equestrian trade news

BETA Feed Industry Conference a recipe for success The first BETA Feed Industry Conference was hailed a success by organisers and 70 delegates who gathered to hear some of the equestrian sector’s most prolific speakers discuss a wide range of nutrition-related issues. With a guest list reading like a Who’s Who of the feed industry, the conference welcomed leading lights from across the world of equestrian feed manufacture and distribution, including British Horse Feeds, NAF, Spillers, Baileys Horse Feeds, Mitavite UK, Dodson & Horrell, Friendship Estates and Chestnut Horse Feeds. An informative programme of nutrition topics was rolled out by speakers such as Mars Horsecare commercial director Robert Clegg, who explored the outlook for raw materials; Professor Tim Morris, from the British Horseracing Authority, who put medication control in British racing under the spotlight; James Pheasant, of Burges Salmon, who discussed the highprofile case of the FEI v Christine Yeoman; and Joseph Nicholas, of the FSA, who delivered a legislation update. “We were really pleased that the

Petplan Equine offering retailer rewards In recognition of the important role equestrian retailers play in the care of their customers’ horses, Petplan Equine has launched the Petplan Retail Rewards scheme which rewards retailers for promoting Petplan and Petplan Equine policies to customers, explains Stuart Geeves, Petplan Equine’s marketing development manager. As part of the scheme, retailers

BETA Feed Industry Conference was able to provide a much needed forum for a combination of really useful talks covering a wide range of topical issues, as well as delivering a prime networking opportunity,” said BETA executive director Claire Williams. “The feedback we have received has been extremely positive. Some really interesting ideas have been raised and we are certainly planning to do this again.” Mitavite UK agent Cam Price added: “The concept was brilliant, the topics were good – particularly the Sportswise stats, which had some great-quality content and everybody hanging

on every word, and the NOPS update, which created a very active forum. It was amazing to have all those people in one room for one day only. It was specific to our industry and there is nothing else quite like it!” The BETA Feed Industry Conference, on 25th May, was held at the British Horse Society Lecture Theatre, Abbey Park, Kenilworth, and organised following consultation between the association and its members. It was aimed at those working in the feed and supplements industry, such as manufacturers, distributors, retailers, nutritionists and university lecturers.

are encouraged to display or hand out leaflets that give their customers their first month’s insurance free when they buy horse insurance or a rider plan policy. Petplan Retail Reward Credits are awarded when customers take out full Petplan Equine policies and can be exchanged for Love2shop vouchers. These vouchers are accepted by over 85 leading high street names and in over 18,000 outlets nationwide, including Boots, Comet, House of Fraser, River Island, HMV, Homebase, JJB, WHSmith, Matalan and Iceland. Retailers receive 200 credits for

every horse insurance or rider policy sold, and a further 25 credits are earned every time a policy is renewed. If you are interested in being part of the scheme, you can register free of charge at www. You will be given a unique number, and can order free promotional material to display in your outlet. All you need to do is add your unique number to each leaflet, as this will help Petplan identify sales that come from your business. To find out more, contact +44 (0)8001 976270.

July 2011

TopSpec will sponsor the Coffee Shop at BETA International for the third consecutive year in 2012, and Redpin Publishing, with its portfolio of regional monthly equestrian titles, will take up the New Product Gallery’s sponsorship mantle for the second time. BETA International 2012 will take place at the NEC, Birmingham, from 19th to 21st February. For further information about exhibiting at the show, contact James Palmer on +44 (0)1937 582111 or email

Mackey APPOINTED distributor for Horse Quencher Mackey Equestrian Wholesale Ltd has been appointed distributor for Horse Quencher in Ireland. This completely natural product has been formulated to get horses to drink, and is suitable for use under FEI rules, making it ideal for equines that are reluctant to drink when at competitions or events.

EquiAmi granted US patent EquiAmi, a small Shropshire based company that has developed unique equine training aids, has been granted a full patent in the United States of America. This follows just over a year from the granting of a full UK patent and increased recognition for the products. Equestrian Business Monthly


July 2011  
July 2011  

July 2011 issue featuring Summer Horse haelth including supplments, grooming, hoof care, etc. Business feature is on building a website