SEEING SEEING RED RED
Why Mark Bendell gets wound up about design I’ve been a freelance designer / artworker for the past two years. I recently took on a design job for a client in London and even before I’d started, I knew it was a bad idea . . . “Mark, did you know I can design as well? I want my brochure to look like this,” holding everything that was wrong with design. The worst layout I had ever seen in my entire life, the colour was as if Willy Wonka had vomited on the page. Fonts that dated back to the 1980s and images looking like they had been taken on a 10-year-old mobile phone. “I want a lot of copy on every page with lots of colourful clipart. What do you think?” I have @businessactionm | Winter 2014
always been taught to say the customer is always right, but in this instance I said, “Well that’s nice, but what if you did it this way?” “I’m not paying you to tell me what to do. I want it to look like this,” he said. To say he was paying me was an understatement. After my expenses, I’d be lucky to afford a Pot Noodle and a Kit-Kat. After I’d tried to fix his mess, he came back and said I don’t like any of it NOW, so go away and rethink it.” Aaarrrrgh! But after all this, the majority of people I work with are lovely and I wouldn’t change them for the world. ■■ What makes you see red? Email your rant to firstname.lastname@example.org
Published on Nov 28, 2014
Business Action is the magazine for NDBA members and businesses in North Devon, featuring articles on practical business advice and topical...