Page 1


The UK’s National Pet Industry Event Bringing the pet industry back together

Special Preview Part Three: Spotlight on exhibitors R-Z FREE ENTRY FREE PARKING ALL THE MAJOR PET BRANDS


PATS Telford 2020 Bringing the pet industry back together Welcome to the third of three special ‘Preview to PATS Telford’ editions, where we put the spotlight on those companies exhibiting at September’s show. Exhibitors are listed in alphabetical order – R to Z. PATS, the UK’s No1 Pet Industry Exhibition, has gone from strength to strength every year since its launch in 2009. The show is the ideal environment in which to meet up with and support regular clients, network with colleagues and showcase all the fantastic products on offer. It’s also a very well-run and extremely friendly show, where the PATS team go above and beyond to support exhibitors and visitors with all their requirements. But you don’t need to take our word for it! Here are just some of the comments from happy exhibitors who are returning to the show at the Telford International Centre on Sunday September 27th and Monday September 28th 2020. “PATS Telford is a fantastic show, which always kickstarts our busiest quarter of the year. It’s easily accessible to retailers nationwide and gives us an opportunity to showcase new products to the trade in advance of the lead up to Christmas. The PATS team are also great hosts, making exhibiting as stress-free and enjoyable as possible!” George Bramble, Beco “Both PATS shows are great for promoting Goodchap’s, and our eco-friendly products are always very well received. The exhibitions are perfect for catching up with our existing customers, and we never struggle to make new contacts. We always come back with new and exciting opportunities.” Liam Goodwin, Goodchap’s “PATS Sandown was such a fantastic show, and we can’t wait to see everyone again at Telford.” Rowena Caesar, Fold Hill Foods

2 PATS Telford Preview

Preview: Exhibitors R-Z Over the years, PATS has proved to be the ideal launchpad for new ranges from established companies and even to help kickstart companies with ideas and ranges new to the pet trade. The show’s regular New Product Awards and Showcase, sponsored by pbwnews, are a major contributor to this, as new releases are displayed together on one eye-catching stand, with labels easily directing visitors to the appropriate exhibitor. Entries are judged by a panel of independent retail experts and winners can proudly display their plaques on their stands. These are just some of the comments from the many companies who have enjoyed success with new products thanks to their exposure at the UK’s No1 Pet Industry Exhibition:

Register at www.patshow.co.uk

Register now Pet stores and garden centre pet department buyers can now register for free entry to PATS Telford, the UK’s number one pet industry exhibition, where leading brands will be showcasing their new products and services under one roof. With still 17 weeks to go before the show opens, more than 130 companies have already booked their stand space, so retailers and buyers can be certain the exhibition hall at The Telford International Centre will be packed with hundreds of new products. The organisers of PATS are working closely with Telford International Centre to ensure all safety factors are met, with social distancing proposals among those measures being considered. Telford International Centre is a member of the Association of Exhibition Venues, which is in the process of submitting proposals to the Department of Culture, Media and Sport on how it will manage the re-opening of venues in August. “As professional trade show organisers we are working hard with our venues to cover all eventualities, with the safety of all staff, exhibitors and visitors at the forefront of any measures,” said Gordon Thomas, Exhibition Director of PATS.

“WildWash first exhibited at PATS when we launched the brand and it kickstarted our business. We return every year and meet existing and new clients in a wonderfully vibrant and friendly environment. We love PATS!” Jane Cooper, Pet Revolution “PATS has helped our company to grow. The diversity of visitors is fantastic, from small to large retailers, vet practices, groomers, garden centres and on-line retailers – all in a couple of days. It makes this such a great industry exhibition.” Suzanne Rothman, Pet Munchies “PATS is the obvious choice for us as a company to launch new products - it’s the perfect platform.” James Hancock, Petlife International Ltd

“I’ve been in regular contact with our exhibitors throughout lockdown, making sure they are on board with everything that’s being planned for PATS Telford 2020. And they’ve been telling me they can’t wait to showcase their products. “I’ve also spoken to retailers and buyers eager to move on from lockdown, and there is a real thirst to visit an exhibition where they can see and order stock, all under one roof. “There are still 17 weeks to go before the show and we will continue to work with everyone to ensure that PATS Telford 2020 helps the pet industry to come back stronger than ever.” A full and up-to-date list of exhibitors is available on the website www.patshow. co.uk together with all the latest news. Click here to register for free entry.

Register at www.patshow.co.uk

PATS Telford Preview 3

Preview: Exhibitors R-Z ROYAL CANIN

(stand B8) With over 50 years’ experience in health nutrition, dogs and cats’ nutritional needs come first at ROYAL CANIN®. Products are based on extensive knowledge and take into account size, age, activity, breed, sensitivities and lifestyle when creating diets. ‘’Backed with excellent service, promotions and support available exclusively to the specialist pet trade.’’ www.royalcanin.com

Rukka Pets

(stand B20) Rukka Pets has a comprehensive range of pet products from Finland. The extensive Rukka Pets range for dogs includes clothing, collars, leashes, harnesses, life vests, high-visibility hunting vests, cooling mats and vests, paw wear, washing products and apparel for dog trainers. Most products have size options from chihuahuas to Great Danes. TranAm, a specialist importer and distributor of consumer products established in 1976 is sole distributor for Rukka Pet Products. www.tranam.co.uk

Signature by Pero Ruff and Tumble

(stand E31) Dog Drying Coats are the latest ‘must have’ product for dog owners around the UK. As the world’s largest manufacturer of Dog Drying Coats Ruff and Tumble are very much at the forefront of this new trend. Ruff and Tumble offer up double layered natural cotton towelling drying coats that not only dry wet dogs in minutes but also look stunning! Accompanying the Coats are their famous Dog Drying Mitts - Perfect for the daily drying of wet and muddy paws. NEW FOR 2020 - Stunning dogs leads featuring solid brass fittings and hand stitched leather detail. www.ruffandtumbledogcoats.com

4 PATS Telford Preview

(stand D21) SIGNATURE Your Brand - Your Range. Developed by the country’s leading nutritionists and produced right here in the UK, Signature by Pero provides you with what we believe to be the most comprehensive solution to stocking your own brand of all natural, premium pet foods. Signature will reinforce your customers loyalty to your business, and the quality we provide will instill confidence in your brand. Becoming the owner of your own brand of ethically made pet food is a quick and easy process, putting you in control of your margins. Earning fantastic profit margins, without any minimum order quantities. www.pero.trade

Register at www.patshow.co.uk

Simply2 Pet Products

(stand A5) Simply2 Pet Products is a family run company based in North Yorkshire supplying quality pet products from market leading brands, including ProFleece, Suitical, Tick Twister, Pet Teezer, PAWZ, Petbloon and many more stop by our stand A5 to say hello. www.simply2.co.uk


(stand A21) Sniffers Pet Care is a family run business with over 40 years experience in the Pet Trade. We aim to provide you with the very best value, service and variety of products on the market across our brands: Buffalo Natural Dog Treats, Bow Wow Dog Snacks, Vitapol for Small Animals and Birds and Monster Chocs. www.snifferspetcare.co.uk

Sky Pet Products

(stand F25) Sky Pet Products is the premier bird and animal cage wholesale pet products company, Incorporating Liberta, we offer ‘the most complete and comprehensive range of pet cages’. With regional sales managers covering the UK, we are home for pet brands including Rainforest Cages, Liberta Cages and Little Zoo small animal cages and Java. www.skypetproducts.com

Sophie Allport

(stand D43) Founded in 2007 by brother and sister Jem & Sophie Allport, the Lincolnshire based homewares and lifestyle brand offers nine designs of pet products including spaniels, dachshund, Labrador, pugs and purrfect. A range of stylish pet beds, collars, leads and toys accompany a selection of co-ordinating accessories for both the home and pet parent. www.sophieallport.com


(stand G1) Slickers Dog House offer a superior range of products with an emphasis on quality, the environment and ‘buy British’. We are launched our quality wholesale British manufactured products at PATS Telford 2019. Our products include: Dog Sling Carriers – Manufactured in the UK to the highest standards and independently stress tested to 25Kg. Our slings are currently manufactured in tweed denim and rainproof fabrics. SlickSilver – UK’s highest quality active Colloidal Silver antibacterial cleaning agent for eyes, ears, cuts and scratches. Shampoos - formulated and enriched with natural essential oils our shampoos are gentle and nourishing. Manufactured in the UK to EU standards. www.slickersdoghouse.co.uk


(stand H23) The total family sporting goods company. As a wellestablished Sports Goods supplier, we noticed that many of our products are bought for pets. So, as pet lovers, we designed a unique range of sports toys specifically for dogs and cats: our SPORTSPET range. We fully appreciate the benefits of an active and healthy lifestyle. This is equally true for our pets. With a genuine focus on quality and value, we don’t just want our products to be great fun, we want them to be safe, durable and ultimately your pets favourite toy. www.sportspet.co.uk

Register at www.patshow.co.uk

PATS Telford Preview 5

The Barking Bakery

(stand A17) The Barking Bakery Ltd, manufacturer of low calorie pawlicking doggylicious woofins, birthday and occasion cakes, cheesy biscuits and flavoured popcorn for dogs. Not only are the woofins low calorie but they are also packaged in recycled packaging. The Barking Bakery started in 2012 by Michelle and her dog Spot. After much research and testing she attended a pet treat innovation day at Pets at Home and launched onto the high street in 2014. Now supplies as well as Pets at Home numerous pet shops, garden centres across the country, The Range, Booths, Ocado to name just a few. www.thebarkingbakery.co.uk

Su-Bridge Pet Supplies

(stand G52) Su-Bridge Pet Supplies are a family owned Pet Food Wholesaler based in Norfolk, who have supplied Pet stores in the East Anglia Region for 40 years, with all leading brands as well as carefully developed own brands, Lovejoys, Extra Select and Second Nature, as well as distributor for exclusive brands, True leaf, Ziwi, Nobby’s & Farm Foods and have attracted customers from across the UK that are supported with a dedicated Field Sales Team and serviced through 3rd party couriers. If you are looking for a New Wholesaler to drive the growth of your business, come and see what we can do for you. www.su-bridge.co.uk

The Canny Company

(stand A25) We manufacture the popular anti-pulling dog training collar, the Canny Collar. Kind, simple, safe and effective, the Canny Collar is the best collar to stop dogs pulling on the lead. We want what most dog owners want when walking their pet - a happy, pleasurable and stress-free experience. With the right equipment, you can simply enjoy walking your dog without any pulling or discomfort, ensuring that the bond between you stays strong and special. www.cannyco.com

Symply Pet Foods

(stand D53) Please allow us to re-introduce ourselves! 10 years ago we launched Symply, a wholesome, perfectly balanced, natural and delicious pet food that, as the name suggests, had a simple recipe. We have given Symply some love with brand new recipes and look, in 100% recyclable packaging too! The growing reputation of our brands can be attributed to highquality ingredients, robust customer retention, product performance and a determined loyalty to the independent pet trade. Our brands offer high margins, stunning packaging, staff training, free POS, great range of products and exceptionally high customer retention rates. www.symplypetfoods.co.uk

6 PATS Telford Preview

Register at www.patshow.co.uk

The Innocent Pet

(stand B58) We are manufacturers of the highest quality pet treats and only use ethically sourced, fresh, British meat. We have added two delicious recipes to our award-winning air-dried complete dog food range. Voted Best New Dog Food Products at PATS last year for the British Lamb Casserole, the air-dried food range has gone from strength to strength with retailers from the UK, Europe and Asia stocking the popular new category of food. The complete dog food range includes two new delicious recipes: Gourmet British Duck and British Turkey Feast. Both flavours contain 70% British meat with added country vegetables and prebiotics to maintain a healthy digestion. www.theinnocentpet.co.uk

The Pawfume Shop

(stand D54) Pawfumes are a unique range of designer fragrances for DOGS, with extracts of chamomile and aloe vera, these vegan friendly products will leave your VIP (Very Important Pooch) smelling delicious. You can choose from fourteen pawsome scents, all specifically designed for DOGS. All pawfumes smell very similar to those popular designer fragrances we humans know and love and will add the perfect finishing touch to the more sophisticated of our canine friends. All Products will last 2-3 days, easy to use and dog friendly. Full range of his and hers colognes - the pawfect scent for every occasion. www.thepawfumeshop.com

Register at www.patshow.co.uk

PATS Telford Preview 7

Tropiclean Pet Products

(stand G43) TropiClean Pet Products, a pet manufacturer located in Missouri, USA strives to innovate the finest products & packaging in the industry. Creative solutions have led to the development of Fresh Breath by TropiClean Oral Care products, TropiClean Shampoos & Conditioners, and their TropiClean Natural Flea & Tick line. www.tropiclean.com

Trends UK

(stand A35) www.trendsuk.co.uk


(stand F50) Trespaws is a dog lifestyle brand born out of a love for dogs, adventure and the outdoors. Our carefully designed range of technical performance dog coats and accessories ensure that no matter where your next adventure takes you, your dog can go too. Part of the Trespass family, we have used the same expertly designed elements of our human clothing range to create a superior line of dog coats and accessories. Our collection includes coats, collars, toys, leads and harnesses all of which combine safety and comfort to create the perfect range to inspire adventure and exploration! www.trespass.com/trespaws

Trust Pet Products

(stand C10) Established over 45 years ago, this family business has become a leading pet trade wholesaler supplying pet food and accessories throughout the Midlands and beyond. Making sure the customer is put first, we pride ourselves on knowing customers by name, knowing what products they have previously ordered and making them feel welcome. We strive to give the best possible service to our customers all the time. We have a dedicated telesales team, warehouse team and drivers, all of whom take pride in their work to make sure the customer’s requirements are met. There is no better place to buy from. www.trustpet.co.uk


(stand C12) TRIXIE Heimtierbedarf (Pet Supplies) regularly supplies about 8,500 retailers with approximately 6,500 items for dogs, cats, small animals, fish and reptiles. The products are exported to more than 80 countries. More than 470 permanent employees and more than 90 temps work in our company. 52 sales representatives and two merchandisers look after our customers in Germany, Austria, the UK, France and the Benelux countries. It goes without saying that our products have the highest quality, and we consider any complaints carefully as well. While our state-ofthe-art logistics services ensure fast delivery capacity, our highly motivated employees stand for customeroriented service. www.trixie.de/heimtierbedarf/en/tiere/

8 PATS Telford Preview


(stand D59) VanCatUK is an award-winning premium cat litter, premium in the quality but not in the price! We are cats’ favourite as we provide a hygienic and comfortable environment to our furry friends and their owners. With the World Branding Forum awarding VanCat, Brand of the Year 2019 in ‘Pet Cleaning & Sanitation’. Made from 100% natural, environmentally friendly and biodegradable calcium bentonite. Which has the capacity to absorb water up to 4-5 times its volume and excellent odour retention. We have a total of 6 series to choose from, super and ultra clumping, scented and non-scented, activated carbon and clinical. www.vancatuk.com

Register at www.patshow.co.uk


(stand F52) Versele-Laga produces high-quality branded food and care products worldwide, for both pets and performance animals. Our products meet the needs of different consumers and respond to the needs of every animal. Versele-Laga’s passion for animals and strong expertise makes it your best choice. www.versele-laga.com

Westland Pet (stand G50) www.westland.com

Vet Fleece

(stand H33) Vetfleece is a third generation, family run business who manufacture fleece pet bedding for the pet and vet trade. Vetfleece is loved by pets of all ages and is commonly used in catteries. kennels, veterinary surgeries, rescue centres and in the domestic home. Not only are our fleece products lovingly manufactured in our East Yorkshire mill, but we are also contributing to the amazing work of the RSPCA. We donate a percentage of the sales of Vetfleece pet bedding to helping the charity with their mission to prevent cruelty, promote kindness and alleviate the suffering of animals. www.vetfleece.com

Vitalin - The Natural Choice

(stand B6) We are independent and family-owned with over 65 years of history. Based in rural Lincolnshire, we source the best quality ingredients from local suppliers where possible. Our recipes are hypoallergenic for pets with intolerances and allergies. We also work really hard to support the independent pet trade, many of whom are family owned, just like us. Despite our long standing history, our recipes have developed and are now bang up to date to suit the needs of pets. You’ll find Chondroitin and Glucosamine to aid joint health along with the latest wheat gluten free and grain-free recipes. www.vitalinpetfood.co.uk


(stand F36) WildWash natural products are used on all breeds of dogs, cats and horses every day and give incredible results. WildWash is now a world leader in natural pet shampoos and pet care products. At WildWash, all of our professional groomers and pet owners love our pets and our planet. That’s why we used our 16 years of grooming experience to develop a range of natural pH-balanced pet shampoos that are brilliantly effective and kind to our pets’ skin and coat. Trusted by groomers, vets and pet owners worldwide, your pets will love you for it! www.wildwash.co.uk

Register at www.patshow.co.uk

PATS Telford Preview 9

Wilsons Pet Food

(stand D32) Wilsons Pet Food have been producing animal and pet foods for over 150 years. The company was acquired in 2017 by Republic of Munchery Ltd and now benefits from a complete revamp of products and packaging. As part of these changes, the company will be using the PATS Telford show to launch the additions to their cold pressed range as well as introducing their raw pet food range. Ingredients are largley sourced in the UK, and our products are made at two purpose-built factories in Scotland. www.wilsonspetfood.co.uk

Winstock (PPM)

(stand B4) PPM is sponsoring the popular Win Stock competition at PATS Telford. This offers one lucky retailer the opportunity to win thousands of pounds worth of stock from selected PATS exhibitors.

Woof and Brew Windsor Food Machinery

(stand D41) Established over 26 years ago, Windsor Food Machinery Ltd are one of the leading suppliers of processing equipment to the pet food industry. The company can supply all machinery required to produce raw pet food and dried treats. Windsor Food Machinery holds’ an extensive range of machinery in stock (both new and refurbished) so whether you’re a new start or a growing business, or simply diversifying in to raw pet food manufacturing, Windsor Food Machinery have knowledgeable staff to advise on the right machinery for the needs of your business. Call Josh on: 07480 664053 with your enquiries. www.windsorfoodmachinery.com

(stand B70) At Woof & Brew our quest is to provide the refreshment and hydration our pets deserve with healthy, herbal drinks that help them live well, be happy and feel loved. Happy, healthy pets are at the heart of everything we do, we live by ‘it must be good enough for us to be good enough for them www.woofandbrew.com

Woof Dog Beer

(stand G53a) Both our Brew Bites and Woof Dog Beer are tasty treats for dogs crafted by hand using Brewers’ Mash and Brewers’ Wort (Malted Barley Grains and Malted Barley Water) rescued from local craft breweries. Made from the finest ingredients known to dog.

See Preview 10 PATS Telford Preview

Register at www.patshow.co.uk

Woolf UK


(stand D57) Following years of worldwide success, Woolf is now available in the UK. Bringing you the best variety of healthy pet snacks EVER ! The Woolf Snacks are specially designed for dogs of all sizes. The Snacks are made of 100% high quality protein sources to provide the highest quality and the best nutritional intake. The snack, once cooked, is packed without any chemical additives, preservatives, or dyes. All Woolf snacks are cruelty free and certified HACCP, BRC, ISO 22000, ISO 9001 www.woolfsnacks.co.uk

(stand B42) With almost 100 years of home-hygiene experience, Zoflora Concentrated Disinfectant continues to be a favourite in UK households to keep the family safe from harmful bacteria and viruses with its versatile 3-in-1 formula. Zoflora is delighted to be exhibiting at this year’s PATS to showcase their innovative ‘Fresh Home’ range which has been specially-developed to be better tolerated by your pet’s sense of smell. The brand aims to connect with pet retailers to educate them about Zoflora’s Fresh Home range which contains patented malodour technology that has been tested against pet-specific odours including vomit, urine, excrement and ‘wet dog’ smell. www.zoflora.co.uk

Watch the PATS video See what goes on at PATS in our special video. Click here to view.

ws 1 & 2

Click here to view Preview One: Exhibitors A-G Click here to view Preview Two: Exhibitors H-P Register at www.patshow.co.uk

PATS Telford Preview 11

The UK’s National Pet Industry Exhibition


27-28 September 2020 FREE ENTRY & PARKING




All the major pet brands under one roof

Visit the website to REGISTER FOR FREE ENTRY or for more information call 01892 862848

www.patshow.co.uk Correct at time of going to print.

Profile for Oskar Media

PATS Telford Preview Three: Exhibitors R-Z  

PATS Telford Preview Three: Exhibitors R-Z