Page 155

© Bertrand Rindoff Petroff/Getty Images for Rimowa

Alexandre Arnault is the son of the legendary Arnault family, whose group includes exclusive brands such as Louis Vuitton, Bulgari, Dior, Moët Hennessy and now Rimowa. According to Alexandre Arnault, the first LVMH engagement with a German brand was the result of a small revolt of the son against his father. Arnault, Jr. went on private trips with a Rimowa suitcase at an early age and thus ran counter to rest of the billionaire family, who had taken up the LV house brand. Louis Vuitton vs. Rimowa, that’s what a rebellion in puberty can look like in these circles. ‘I thought it was actually the first suitcase that was really thought through on the design level, inside and out, that appealed to me’ says ­Alexandre Arnault. His message: old grooves with new glamour.

Unmistakable and iconic and timelessly so.

157

Profile for premium media GmbH - a company by KD Group

R2M ONE MAGAZINE  

R2M one combines style and elegance with a touch of Rock ’n’ Roll in its own special way. Neither stuffy nor sophisticated. Rather cool, mys...

R2M ONE MAGAZINE  

R2M one combines style and elegance with a touch of Rock ’n’ Roll in its own special way. Neither stuffy nor sophisticated. Rather cool, mys...

Advertisement