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the optimization and reinterpretation of standard solutions. This often leads to new innovative approaches. So it’s a good thing that Kussmaul likes to call his employees crackpots, in the positive sense because lateral thinking is expressly desired in the company. Wherever solutions are restricted by structures or processes, one needn’t worry about any of that here.‘The edge of one’s plate is not a hurdle for us, but the starting line for projects with technical and creative innovations’. In addition to exquisite materials, outstanding workmanship and a design elaborated down to the finest nuances, the dedicated employees of Bernd Kussmaul GmbH also help to achieve their extraordinary success. And it’s not everyday products with which the Weinstadt think tank asserts its outstanding market position. ‘Every new idea doesn’t come by itself – it’s challenged’. That’s how Albert Einstein put it. And the customers of Bernd Kussmaul GmbH are challenging new ideas. ‘My company should continue to be a place for and of ideas in the future, regardless of whether an insight such as the development of the studs of a running shoe or a tiny piece of the puzzle leads to the Hydration Cube solution or to a perfect product such as the Rolls-Royce radiator figure.‘We are creating the ideal conditions for us to constantly approach ultimate perfection through research and investigation’, said Bernd Kussmaul in an interview regarding himself and his colleagues. The company concentrates on products that require the highest material and design competence as well as innovative development and production technologies for small quantities. After the desired production quality could not be obtained on the market, Kussmaul invested massively in its

own production. Now everything is done by hand in our own company on site. It’s here that they produce workpieces, trim parts and small series for Rolls-Royce, Jaguar Land Rover, Singer, McLaren or highly polished and anodised aluminium trim parts for the interior and exterior of the 2.9 million Euro Bugatti “Chiron”. The ZSB brace of the centre console was even ennobled ‘Masterpiece of Art’ by Bugatti. Premium meets premium. WHEN THINGS GET COMPLIC ATED, THAT’S WHERE WE COME IN.

And now, prepare yourselves, Rolls-Royce offers something unique, the Gallery. In the truest sense of the word, it should be a gallery in the upper part of the dashboard as a stage for custom-made works of art. As part of a bespoke project, customers can choose an artist or designer to work with Rolls-Royce to create an individual work of art. 139

Profile for premium media GmbH - a company by KD Group

R2M ONE MAGAZINE  

R2M one combines style and elegance with a touch of Rock ’n’ Roll in its own special way. Neither stuffy nor sophisticated. Rather cool, mys...

R2M ONE MAGAZINE  

R2M one combines style and elegance with a touch of Rock ’n’ Roll in its own special way. Neither stuffy nor sophisticated. Rather cool, mys...

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