Build your Cash Machine
Section 3 - Marketing with a Purpose Your Cash Machine is ready to launch, but what’s the point of a killer Cash Machine if no one knows about it? Too many great ideas have languished and died on the vine because no one heard about them. What’s the solution? A strong marketing strategy is the answer. You may not know it yet, but cash is everywhere. It's hiding behind the grass that is a little overgrown. So go and offer your service. It's peeking out from behind dirty windows. So grab your bottle of cleaner and head over. It's on top of a broken shelf. So grab your screwdriver and make an offer to fix it. The opportunities to make money are everywhere, but people are not going to just come up and knock on your door unless you tell them where to find you. The true essence of marketing is simply reminding someone they have a need in their life and you have the ability to take care of it for them. Money comes easily and frequently when you open yourself up to receive it. You can accelerate the process when you understand not only where the money is right now, but that it is up to you to find how to shift it into your bank account. Getting that new money into your hands is not as hard as you might think, in fact, it’s quite easy when you realize one vital truth about your Cash Machine – IT’S NOT ABOUT YOU! By now, you may have realized that the success of your Cash Machine depends on your ability to see a need and be the one person to step up to provide a solution. Your service or product is the one and only thing your customer will be looking for if you’ve done your job right – and it all starts with a conversation. It’s time you to open your mouth and start talking about your business. Your willingness to listen to what people are saying and then share about your business will be enough to get the wheels turning on your success. In the first two sections of this workbook, you've equipped yourself with the tools you need to create endless possibilities. The fastest path to cash is opened by exploring your existing skills and creating a road map of how you will leverage them. You've calculated the numbers that you need in order to reach your goals and you know how much cash it will take to get there. Now that those steps are complete, you've learned even more about your audience by having conversations about your product or service. During all of these conversations, you may have noticed a recurring theme: CUSTOMERS!
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