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A Quarterly Newsletter



Issue 16 | March 2012


Premier Pulse Launch of new employee-centric section

CSR Initiatives Premier gives back

News You Can Use MindSpark ’11 reignited

India’s first and only

compact SUV

gets a makeover



MARCH 2012

03 Cover Story 08 CSR Initiatives


12 News You Can Use 14 In Focus


15 Premier Pulse 16 Winning Team 19 In Training


22 TEAM SPIRIT 23 UPDATES 24 i-Suggest


26 Welcome Aboard 29 The Sunset Club


30 Feedback




A Quarterly Newsletter

Issue 16 | March 2012

EDITORIAL Editorial Board MD Adhikari, Rakesh Mehta, DD Mulherkar, KG Rathi, RM Tavhare, Erica deSouza Editorial Valerie Vaz, Roshan Kumar Mogali DESIGN Art Director Minaal G Pednekar Digital Imaging Paras Damani, Ninad Jadhav


Peninsula Spenta, Mathuradas Mill Compound, N. M.Joshi Marg, Lower Parel (W), Mumbai - 400 013. Tel: +91-22-24811010 Fax: +91-22-24811021 Email: ho@spentamultimedia.com Website: www.spentamultimedia.com

Premier Today



Premier Today, a quarterly newsletter, is Printed and Published by Erica deSouza on behalf of Premier Ltd. Printed and Published at Spenta Multimedia, Peninsula Spenta, Mathuradas Mill Compound, N.M. Joshi Marg, Lower Parel (W), Mumbai - 400013. The views and opinions expressed or implied in Premier Today are those of the authors and do not necessarily reflect those of Spenta Multimedia or Premier Ltd. Unsolicited articles and transparencies are sent in at the owner’s risk and the publisher accepts no liability for loss or damage. Material in this publication may not be reproduced, whether in part or in whole, without the consent of Spenta Multimedia or Premier Ltd.

It is my pleasure to introduce you to the new look of our journal, rechristened Premier Today, to signify the next chapter of growth for our Company. The exciting design not only offers layouts for better functionality, but also livens up the way we engage with our readers – you! The design splits the newsletter into two sections – one that will highlight the Company’s performance and its various initiatives, while the latter section will offer employees a platform to express themselves. With this issue’s cover story, we take you on a journey highlighting the various milestones of our revamped RiO – from its launch to how this compact SUV, India’s first and only one yet, is now winning hearts and looking to expand its dealership network. We also bring back old favourites such as our annual theatre festival, our scholarship programmes, our sponsorship activities at MindSpark, while heralding the new – Blue Shores, a prison art project with a difference, to foster our ongoing CSR initiatives. Our new employee-centric section Premier Pulse opens with a focus on our Auto team, which takes the RiO through its various stages of production before it is ready to hit the road. Premier’s President, Mr. M.D. Adhikari, also addresses our employees by offering insights on the importance of the collaboration between the management and manpower. Looking ahead, I-Suggest gains momentum by expanding its volunteer base and the RiO goes online with Facebook, Twitter and YouTube with celebrities like Ash Chandler and Rahul Khanna adding to the glamour by tweeting about their test drive experiences. We close the issue by coming full circle with the news about the online fan club dedicated to our first vehicle, Premier Padmini, and with the feedback that helped shape this newsletter’s redesign. Hope you enjoy the improved look of the newsletter and thanks for being a part of its transformation. Cheers, Ms. Erica deSouza, Head - Corporate Communication, Premier Ltd.


A New Chapter in


122 Dealership enquiries

Premier Ltd. showcased petrol and diesel variants of the stunning, revamped compact SUV RiO at the Auto Expo 2012 in New Delhi. The massive enquiries that came in from customers and dealers at the event proved that the car is here to stay.


With the makeover of the RiO, India’s first and only compact SUV, Premier Ltd. revives and reiterates its commitment to originality and to delivering products that make a difference and fulfil contemporary needs. The RiO caters to a niche segment between mid-sized passenger cars and larger utility vehicles, and offers the best in both worlds – easy maneuverability of a car and the power styling of an SUV. It is aerodynamic and with its unique styling, the car exudes a quiet strength and sophistication. It also comes equipped with technology that allows it to intelligently switch the engine to standby mode when not required, making it an ecofriendly vehicle.

auto expo in figures

35000 Visitors to the RiO stall

The Story So Far: The RiO timeline... Page 4

In Pictures: RiO shines at the Auto Expo 2012... Page 5

Premier plans 200 Authorised Service Stations for RiO by June 2012... Page 6

The RiO is available in four colours – red, white, silver and black.






1. Mr. Srinivasan Agaram, Assistant Manager (Automotive), Premier Ltd. giving a box of sweets to the first customer— Mrs. Winne D’Souza.


2.&3. The first RiO rolls out of the Premier Ltd. Design & Technology Centre, Bangalore.

The petrol engine version of the updated RiO was launched in phases across major metros and select Tier II cities in October. On October 3, a company outlet – Premier Ltd. Design & Technology Centre – was opened in Bangalore.









APPEARANCE IN AUTOCAR PERFORMANCE SHOW The petrol variant of the RiO was displayed at the Autocar Performance Show at Bandra Kurla Complex, Mumbai, from November 17 to 20. The dazzling red RiO drew massive crowds and generated tremendous curiosity as show-goers and media persons visited the stall and appreciated the slick interiors and its cute, unique look.

In December, the petrol variant was showcased for two days at various malls in Mumbai (R City – Ghatkopar, Inorbit – Malad, Korum – Thane), Pune (Inorbit) and Indore (C 21). The promotional event garnered an overwhelming response including several on-the-spot bookings and many confirmed future sales. Promos also ran on the well-known FM channel Radio City 91.1 in Mumbai. Print advertisements ran in newspapers such as Mid-Day, Bombay Times, Deccan Herald and Bangalore Times.

RiO IN THE PRESS Autocar India, January issue

The Statesman, January 12, 2012

The Times of India, January 7, 2012 Visitors had the option to take the machine for a test drive.

Premier Today



Pragati Maidan, New Delhi 1. Crowds at the Premier Ltd. stall curious to find out more about the revamped compact SUV RiO. 2. The RiO gets great feedback from visitors on the graffiti wall at the Premier stall. 3. Mr. Simon Fernandes, Assistant Manager (Sales), Automotive, Premier Ltd. speaks to visitors about the RiO’s new features. 4. Team Premier at the Auto Expo 2012. 5. A German visitor takes a closer look at the RiO engine on display at the expo.


6. A white RiO takes centre stage at the Premier stall. 7. Premier Ltd. showcased three stunning variants of its new RiO at the event.






7 5


COVER STORY GROWING EVERY DAY Premier Ltd. plans to add 30 dealers to its existing network of 50 dealers, taking its overall network to 80 dealerships by June 2012. Two new dealerships are expected in the East zone in Mizoram and Siliguri. Four new outlets in South are set to open in Srikakulam, Bangalore, Coimbatore and Pondicherry. The North zone is set to have 10 new dealerships in Jaipur, Jodhpur, Agra, Delhi, Dehradun, Ghaziabad and Jammu, while the West zone will have nine new outlets.

Rakesh Mehta

VP (Automotive), Premier Ltd.

“We look at spare parts purely as customer service and not as a profit centre. Consequently, our spare parts cost much less than comparable vehicles. RiO customers will not face any problem with sales, parts or service.”


Radhika Motors, Bharuch, Gujarat

Dealership network

The company has also decided to ramp up its after-sale service network all over India by setting up ‘Premier Authorised Service Stations’, branded as ‘PASS’. The company plans to have 200 such service centres for the RiO nationwide by June 2012 in an effort to expand the service network for RiO customers. Its targets include growing to 100 dealerships and 300 service stations by December 2012, for easy service and repair in all major markets. Premier will also offer RiO spare parts at very reasonable prices.

Mr. AP Goel, General Manager, Sales & Marketing (Automotive), Premier Ltd. cutting the ribbon at the inauguration ceremony.

BREAKDOWN SERVICE Premier has also tied up with ‘India Assistance’ to provide 24x7 breakdown service. Additionally, the company has taken further steps to provide 24x7 mobile service attending to service calls within 8-10 hours at any given place across India.

Awarding the dealership certificate to Mr. Bipin Bhai and Mr. Mansukh Bhai.

premier FAN BECOMES PREMIER DEALER How closely can one be associated with his car? Mr. Madan Lamba of Mumbai has been raising the bar since birth. He entered the world in a Premier car, when his mother delivered him in the car on the way to the hospital and he was born into a family that owned 32 Premier taxis. Mr. Lamba even studied in a school known as the Premier High School. He carried on the family business of

Premier Today


selling spare parts until 1985, when he decided to start Madan Motors – an outlet to buy and sell cars. And in 2009, he became the only Premier dealer in Mumbai. Quite evidently, Mr. Lamba shares a special bond with Premier and it has always been a part of his life. And over the years, he has become increasingly proud of the improved quality of Premier cars and the better profile of its new customers.

Now on Offer The RiO’s fresh look includes new curvy headlamps, an integrated grille and spoiler — giving it a much more sophisticated look. These changes have necessitated a new hood and side panels, which, along with the new bumper, have improved the overall aerodynamic efficiency. And the new beige upholstery has given the cabin a livelier and more spacious feel.

16 4.7 200 Lowest Turning Radius

Highest Fuel Efficiency




Highest Ground Clearance



litres, with folded seats

RiO Petrol

RiO Diesel

1173cc (1.2-litre) petrol engine

1489cc turbo diesel engine

Based on AVL technology Delivers 77BHP Offers 15 kms/litre of fuel efficiency

Based on Peugeot technology TUD5 Delivers 65BHP Offers 16 kms/litre of fuel efficiency






LX w/o ABS, LX

Ex-showroom price (Pune): Starts at Rs. 4.7 lakh (The lowest in the SUV segment and the best compared to other compact SUV cars)

Ex-showroom price (Pune): Starts at Rs. 5.71 lakh

Mr. Deepak Olkar Satisfied customer.

Both the variants are available countrywide with interior colour choice of either grey or beige. All models are equipped with power steering, front power windows, electricallyoperated door mirrors, roof-rails, rear spoiler, central locking systems and CD/MP3 players. The higher models have additional features such as Anti-lock Braking System (ABS), keyless entry and alloy wheels. RiO is also equipped with split foldable rear seats, thereby providing multiple seating configurations. The 1.3-litre CRDI Multijet diesel engine variant is expected to be available by April 2012.

“Wow! I have never really experienced such a smooth long drive before. It is indeed a pleasure driving the GLX model of the compact SUV RiO (petrol variant). I knew I had to own one the moment I got to know about it. The power steering, power mirrors, beige interiors and most of all the boot space is exceptional.”



PREMIER’S CSR INITIATIVES This section focuses on Premier’s CSR activities whose main aim is to promote education, art and culture. The company also works to address and support several social and environmental issues. Through its various initiatives, Premier attempts to touch and change many lives.

SECOND CHANCES - A prison art project with a difference CELEBRATING The Shri Lalchand Theatre Hirachand Premier Trust (a public charity managed by the Doshi family of Premier Ltd) recently pledged to financially sponsor Blue Shores — a unique prison art project conducted at the Aguada Central Jail in Goa. Trustee Padmashree Dr. Saryu Doshi (PhD), one of India’s leading art authorities and the former Honorary Director of the An artwork by a student of the Blue Shores project. National Gallery of Modern Art (NGMA), Mumbai, has been a champion of and adviser for this project since its inception in 2009. Blue Shores is the brainchild of Margaret Mascarenhas (novelist and independent curator) (inset, right) and Swatee Nair (abstract artist and theorist) (inset, left). Unlike other prison art projects in the country, the primary objective of Blue Shores is to teach a college-level art syllabus to specially-selected inmates who face long periods of incarceration while simultaneously documenting the effect that the serious practice of pure arts has on the psyche and world view of the participants.

A two-year long research project, partly sponsored by the Shri Lalchand Hirachand Premier Trust, aims to document the trajectory of experimental theatre in Mumbai. The project encapsulates the origin of experimental theatre from private spaces such as the Bhulabhai Desai Institute and Walchand Terraces. Its outcome — a book scheduled to be launched by October 2013 — will be a tribute to Premier’s former chairman Late Mr. Vinod Doshi, who played a significant part in the development of experimental theatre in the city. Other initiatives by Premier that celebrate the art of theatre include the annual Vinod Doshi Memorial Theatre Festival.

Act Four The 4th annual Vinod Doshi Memorial Theatre Festival was held from February 27 to March 2 at the Yashwantrao Chavan auditorium in Kothrud, Pune. The event, which aims to promote and revive the dying art of theatre, plans to showcase five plays in English, Marathi and Hindi. The enthusiastic audience was from different socio-economic backgrounds. The five plays in the festival were Stories In A Song (English, Hindi) directed by Sunil Shanbag, Preth (Hindi) by Gopal Dutt and Purva Naresh, Aalbel directed by Sai Paranjape in Marathi, Bandhlelyachi Manogata (Marathi) by Praveen Bhole and Comrade Kumbhakarna, a Hindi play directed by Mohit Takalkar.

Premier Today


The Times Of India, February 9.

Tree of Life Premier Ltd. has planted nearly 500 different types of trees in its factory premises in Chinchwad, as part of its Go Green initiative. Some of the tree families that have been planted include fishtail palms, Gulmohar, spathodea, supari (areca nut), bottle palm, golden cypress, dracaena, silver-oak, ficus golden, Spanish palm. The trees were carefully selected keeping in mind their growth rates and benefits towards the environment. The trees also act as natural fences and safeguard the factory. They help reduce the amount of dust that enters the factory and thereby help create a healthier environment to work in. The tree plantation initiative was personally supervised by the senior management of the company — an act that set a good example for the rest of the employees to follow. The green belt in the campus showcases the company’s commitment towards the environment.

Mr. Ghorpade and family.

Mr. Gujar and family.

Mr. AD More and family.

Bin there, done thAT

Premier Ltd. awarded the car bin (right) to hourly winners at its RiO stall at the Auto Expo 2012.

As part of its efforts to promote cleaner environments, Premier Ltd. partnered with Lighthouse Management Pvt. Ltd. to promote car bins. The project encourages the use of car bins to help reduce road litter. The initiative to distribute the leakproof bins free-of-cost was launched at the 11th Auto Expo 2012 in New Delhi. These bins, made either from plastic or cloth, are easy to install and remove according to the customer’s requirements. Moreover, it is very easy to clean and reuse. This bin can be fitted between two front seats with the help of a belt, without hampering leg space. The car bins are specially designed for any type of vehicle.

In Bloom

The garden uses recycled water from a newly-set up sewage treatment plant.

A garbage dump at the Premier factory in Chinchwad has been converted into a luscious green garden of approximately 750 sq. metres as part of the company’s environmental initiatives. The factory has also set up a sewage treatment plant, which recycles and treats waste water (nearly 500-600 litres per day) that is then used for the new garden.




Gift of Knowledge The Vinod Doshi-COEP merit scholarship has been awarded to 10 students, double the usual number of students who receive the annual support to pursue their engineering education at College of Engineering, Pune. The scholarship, which covers the cost of all the four years of engineering education including hostel and mess fees, saw an equal male and female proportion for the first time since it began two years ago.The five female scholars for 2011-12 were especially thrilled as they were the first females ever to receive the scholarship.

The students are set to be felicitated at a specially-organised function at the Premier factory soon.

Premier – COEP: The Link The scholarship also entails: • A paid internship every vacation for interested scholars. • An assured job at Premier Ltd. on completion of their engineering degree. • Senior scholars guiding the juniors. • Premier employees mentoring the scholars. • Factory visit and exposure to the Premier factory to be scheduled soon. • Complimentary tickets to the 4th annual Vinod Doshi Memorial Theatre Festival.

The 10 scholars: Mr. Indrajeet Bharat Jadhav Mr. Swagat Rajendra Kala Mr. Arvind Govind Deshmukh Ms. Asawari Balajirao Sawane Mr. Nilesh Dagdurao Ranjankar Ms. Chitra Ashok Watwani

All of the above come without any strings attached. An interaction hosted by Premier Ltd. in December further strengthened the bond between the scholars and the company. The discussion continued on the Vinod Doshi-COEP blog where the scholars update their profiles and post regularly to share their experiences with one another.

Ms. Diksha Baburao Pandhare Mr. Jayesh Devidas Hire Ms. Neha Dishesh Pithadiya Ms. Shraddha Rajendra Vispute

Mr. Sagar Jadhav 2010-11 scholar.

“…earlier I used to learn and earn. On receiving the Vinod Doshi-COEP scholarship, my life and focus changed completely. I spent all the extra time in the robotics and automation lab, formed the Ramanujan Mathematics Club, widened my scope of education and realised my goal in life which is to do research in quantum mechanics….”

Mr. Arvind Deshmukh 2011-12 scholar.

“… my father sold a part of his land just to pay my first-year fees, but what about the next three years? One day, I discovered that I was the Vinod Doshi-COEP merit scholarship recipient. Now I can truly concentrate on my studies…”

RobotIC Aid Premier Ltd. has donated a robot to the budding engineers at COEP, who will be studying its industrial applications and design. The Swedish-manufactured IRB 6400 robot is primarily used as a manipulator in EXCELLO machines, which make CNC Horizontal Machining Cell that is used to automatically load and unload cylinder blocks. Robotics has seen a current boom. With a live example of a working robot, students can study the technology in better ways. This robot will see its formal inauguration in March, once it has been programmed and customised to suit the students’ requirements.

Premier Today


Students at COEP learning how to operate the IRB 6400 robot donated by Premier Ltd.

EDUCATIONAL AID Nine candidates have received financial aid through the Vinod Doshi Shikshan Yojna this year. The scope of the erstwhile Vinod Doshi Educational scholarship was widened this year and the scheme was rechristened as the Vinod Doshi Shikshan Yojna. As the name suggests, the educational aid is given to children of Premier employees in need of economic support to pursue higher education. The aid has now been extended to include Premier employees who wish to pursue higher education themselves while continuing their jobs. This motivating gesture of the Trust attracted many applications and the final selection was based on the scrutiny of academic records followed by a personal interview. This year, the portfolio of the aid recipients ranged from a degree in Architecture to diplomas in Engineering. To our

Name of Winning Employee

Name of Child / Self

Course Undertaken

Mr. KR Potnis



Mr. GD Naik


B Arch

Mr. RR Chavan



Mr. Natvar Khuman


Dip Mech Engg

Mr. Kamble Chandrakant


Dip Comp Engg

Mr. MR Bhosale


D Ed

Mr. Manoj M Kaldhone



Mr. Atul B Mane



Mr. Shrikant S Handal



delight, we have three Premier employees who were chosen for this aid and are pursuing professional courses to improve their skills, which will in turn enhance their performance at work. We also congratulate the other six children who have received the aid this year.

Field Trip Premier Ltd. in association with the NGO Children in Progress (CHIP) organised a tour of the factory in Chinchwad for 25 students of Std X from the Tata Compound BMC School on December 26. The main purpose of the educational visit was to expose the students to actual manufacturing units. After a warm welcome from the HR team, the students were given a brief presentation on the history of the company. They were also informed about the various divisions, units and products in great detail. It was refreshing to find that girls, who before the visit had said they wanted to become doctors, were now looking at engineering as a career option. And boys, who had earlier thought that cars and machines were some of the only products engineers help create, were now fascinated by the wind mill components. After the tour, a short game, which involved a fun Q&A session about what

Each unit in the factory was explained in detail to the enthusiastic students.

they had learnt during the day, was conducted. Mr. MD Adhikari, President, Premier Ltd., then spoke to the students about scholarships that the company offers, and presented the school representative with the

biography of Seth Walchand Hirachand. Premier Ltd. has been associated with CHIP since more than two years and has conducted various community partnership programmes for the upliftment of financially-deprived children.

Teachers Camp Thirty members of the College of Engineering faculty from all over the country visited the Premier Ltd. plant in Chinchwad on December 23 to understand the company and its processes. They also discussed possibilities of future tie-ups for industrial training and campus recruitment.

Mr. MK Nagaraj giving the COEP faculty an overview of the Engineering Division.

“The CNC Machine shop floor is excellent. Lots of coordination between the three divisions. Great hospitality too.” – Prof. Sangeeta Mundra, Mechanical Engineering Dept., COEP. 11


NEWS YOU CAN USE Twin Tribute Seth Walchand Hirachand (sitting, centre) and Sir M Visvesvaraya (standing, third from right) helped bring US collaboration to the Indian automobile industry.

Premier’s founder Seth Walchand Hirachand has been honoured as part of a commemorative exhibition at the Visvesvaraya Industrial & Technological Museum (VITM) in Bangalore. The event was held to mark the 150th birth anniversary of Sir M Visvesvaraya and it showcased the life

The October edition of Automotive Engineer & Trader magazine paid a tribute to Premier’s founding chairman Seth Lalchand Hirachand. The editorial called him “the doyen of the automobile industry” who steered the company as its most respected chairman. The issue featured a combined coverage of the annual sessions of the Automotive Component Manufacturers Association of India (ACMA) and the Society of Indian Automobile Manufacturers (SIAM).

and works of the legendary engineer and scholar. A panel at the show was dedicated to Mr. Walchand and Premier Automobiles Ltd., and it described how the two men travelled to the US to negotiate collaboration agreements with the country’s leading automobile manufacturers.

Automotive delegates visit Premier plant Premier Ltd. organised a factory tour for around 60 national and international delegates at Noppen’s India Automotive Summit 2011 on October 13. The visitors, who comprised prominent auto industry leaders and government officials, were very impressed with the state-of-theart facilities at the Chinchwad plant.

Delegates included representatives from A K Steel International, Ashok Leyland Nissan Vehicles Ltd., Bharat Forge Ltd., Eaton Corporation, General Motors India Pvt. Ltd. The conference served as a platform for the guests to discuss the current automotive situation in India and how they could work together to create a better future.

“We would like to express our gratitude and appreciation towards Premier Ltd. for having hosted a plant tour. The hospitality offered by the whole team at Premier was second to none.” – Mr. Ivan Khoo, Conference Manager, Noppen. “I was very glad for the opportunity to visit the cradle of the Indian automobile industry.” – Mr. Hudson George Thomas, Mahindra & Mahindra Ltd.

Mr. MD Adhikari, President, Premier Ltd. greeting the delegates at the factory.

Premier Today


The enthusiastic participants at the Contraption event.

The Premier Utkarsh team with the winners and the judges.

Spark of Genius The mental agility of students was put to the test at COEP’s annual technical festival MindSpark ’11, which was held from December 27 to 29. Premier Ltd. returned to its role as the ‘Engineering Partner’ here. Participants were made to apply their skills and knowledge for three of the companysponsored events — Contraption and CNC Lathe Workshop — and at the engineering design problem-solving competition Premier Utkarsh. Contraption was based on the principle of energy conversions and used a chain of different steps that eventually led to the completion of the final task. Mr. BB Gawas, Manager, Application, Machine Tool Division, Premier Ltd. was the presenter at the CNC Lathe Workshop. The participants of Premier Utkarsh had to suggest a feasible and optimised solution to a real-time problem. It was judged by Mr. VR Kothari, AGM (Application), Machine Tool Division and Mr. SU Khasnis, AGM (Manufacturing), Machine Tool Division, Premier Ltd. The problem statement for the event was provided by Mr. SD Joshi, General Manager, Design, Machine Tool Division, Premier Ltd. The Premier RiO was on display at the event and it attracted several onlookers. Many even gave their details for a test drive.

Students at the event curious to know more about the compact SUV RiO.

“Fourteen teams participated in the Contraption event. All the participants were full of enthusiasm and used their knowledge and skills in the activity. They showed a lot of creativity and tried to make this event successful.” – Mr. PA Pradhan, Senior Manager, Design, Machine Tool Division, Premier Ltd., who was the judge for Contraption.

Premier in the Press

Sakaal, November 2

Hindustan Tim Novembe es, r 26

Manufacturing To

The Economic Times, December 7

ue day, November iss





IN FOCUS Tracking the Future Mr. MK Nagaraj (second from left), Assistant General Manager, Commercial, Engineering Division at Premier Ltd. visited the 2011 International Railway Equipment Exhibition (IREE) organised by the Confederation of Indian Industry (CII) in association with the Ministry of Railways, Government of India. The event, which took place at Pragati Maidan in New Delhi, offered a platform for the company to build future trade opportunities in developing items such as bogie frames and engine blocks for the Indian Railways.

Goings-on Premier’s Machine Tool team occupied stall number A8 at the International Power Transmission Expo (IPTEX) 2012, which was held at the Bombay Exhibition Centre in Mumbai from February 9 to 11. You can also catch the team at stall number C106 (Hall 1) at the Modern Machine Shop 2012, which is to be held at India Expo Mart, Greater Noida between April 5 and 8. The business-to-business exhibition, organised by the Indian Machine Tool Manufacturers’ Association (IMTMA), is a platform to showcase potential and futuristic technologies in the field of metal working machinery, lowcost automation, material handling and quality control.

Premier Ltd. has chosen Seco as its tooling partner, and the multinational producer of tools will now be supplying highly productive solutions such as bridge boring bars that match requirements for geometrical tolerances and are fully-compliant with customer demand. Premier Ltd., which is the first in the country to use tooling for precision machining of heavy wind turbine parts, depends on tooling to try out innovative methods to reduce cycle time and productivity.

The engineering division at Premier Ltd. was mentioned in an article in the November issue of Edge, a magazine from Seco.

Outstanding Recognition Mr. DD Mulherkar (left), VP, Machine Tool Division, Premier Ltd. presented the annual Vinod Doshi Outstanding Entrepreneur Award at IMTEX 2012, Bangalore, to Mr. Narendra Kumar Dhand, Chairman and Managing Director, Micromatic Grinding Technologies Ltd. The award is in memory of Premier’s late Chairman Mr. Vinod Doshi, who was also one of the founder members and former presidents of the Indian Machine Tool Manufacturers’ Association (IMTMA) which promotes IMTEX.

Machines of the Future

Customer Cares “We have been using the Premier Vertical Machining Centre model PVM 40 (right) in our machine shop for the past three years. And we must add that reliability is the hallmark of this Premier machine. The device is highly dependable and the downtime is very low. We are planning to add one more Premier machine soon. We extend our full support and co-operation to the entire team at Premier Ltd. and wish them all the success.”

Mr. Nitin V Pise

CEO, Compair Accessories, Pune.

Premier Today

Tools of Trade


Premier Ltd. participated at the Kolhapur Industrial Expo 2011 held between December 18 and 21. Premier displayed the updated version of its Vertical Machining Centre model PVM 40 to a positive feedback from all the users. The model, which was introduced three years ago, has been upgraded to suit market requirements. It is competitivelypriced and is truly an economical solution to the customer’s milling needs as its maintenance-free operations further reduce operational costs. Premier Ltd. has already designed a special version of PVM 40 with advanced features suitable for Die and Mould machining application. This model would be put in for production from April 2012. The company is also planning to launch a biggersized version of the vertical machining centre model.






Winning Team RiO assembly line

In Training Employees learn new business etiquette

The Sunset Club Back to the future


The Assembly Line It’s hard to find workplaces that allow for teamwork in a world where people emphasise on winning, being the best, and coming out on top. Workers are rarely raised in environments that focus on true teamwork and collaboration. However, that’s not the case at the Automotive Division of Premier Ltd., which has several teams working together under one roof to manufacture the new RiO. Here’s a look at how the members of these various teams, who come from different backgrounds and with diverse skill sets, take on different aspects of the RiO’s assembly to get the compact SUV to the market in excellent condition.

A quality inspector steps in at the end of each line to make sure that all the fittings are proper. The quality team works on the continuous improvement of the vehicle.

Stage 1

The assembly of the RiO starts with the trim line team, who install parts such as the roof rail, carpet and upholstery. Ladies are mostly employed on this line and the wiring work of the vehicle body is assigned to them. Their enthusiasm at work creates a positive working environment among employees.

Premier Today


Stage 2


Stage 3

After an inspector signs off on a car body on the trim line, it is lifted and jacked on to a tackle (a rope attached to a pulley) and transferred to the underbody line. This team handles all the work done under the body of the car including brake pipe routing and clamping.

The powertrain line members couple accessories and transmission with the engine. Everything is done with extreme precision and safety precautions are followed.

Stage 5

The engine assembly and testing team that does the initial testing and assembly.

Stage 6

The vehicle is then dropped at the completion line – where accessories such as surge tank engine, wiring harness are assembled, and the vehicle is cranked.

Stage 4

The Troubleshooters Just before RiO was to be launched, a minor unforeseen production problem was identified. The engine when turned off in AC mode was not able to start back again. The staff at the automotive division was asked to help solve this issue. All the teams got together to rectify the problem but none of their solutions worked. And then three heroes emerged with a sensible solution that finally put an end to the dilemma. The trio — Mr. Nilesh M Gaikwad (Executive, R&D), Mr. Appa L Jadhav (Electrician, Production) and Mr. Pramod D Gadve (Electrician, Development workshop) — had worked day and night to come up with the answer. Their efforts were highly appreciated by all including the senior management, and the three employees were recognised as troubleshooters from then on. (From left to right) Mr. Appa L Jadhav, Mr. Pramod D Gadve and Mr. Nilesh M Gaikwad.



WINNING TEAM “AaOVaoigak vyavasaayaamaQyao jasao BaaMDvala¸ kccaa maala¸ yaM~saamauga`I¸ jaagaa¸ vaIja¸ [. gaaoY TIMnaa mah%va Asato tsaoca AjaUna ek mah%vaacaI gaaoYT mhNajao kuSala va maohnatI “manauYyabaL”. yaa sava- gaaoYTIMcyaa ek~IkrNaanao ]%padnainaima-tI krta yaoto. yaatIla ek mah%vaacaa Baaga mhNajao vyavasqaapna va manauYyabaL yaaMcao dRZ naatosaMbaMQa va to jaovaZo samaRQd toqao samaRQdta yaoto AaiNa ]%kYa- saaQata yaotao. jaagaitkIkrNaacyaa saQya pirsqaItIt vyavasqaapna va ]plabQa manauYyabaL yaaMnaI hatat hat GaalaUna kaya-rt rahIlao Asata p`gatIcaa maaga- Kulaa haotao. BaaMDvala yaM~asaamauga`I‚ maalaacaa purvaza va manauYyabaL yaaMcaI yaaogya tI saaMgaD GaalaUna gauNava%tapUNa- ]%padnaacao laxya gaazta yaoto. saMpUNa- daoYa ivariht ]%padna Jaalao Asata baajaarat good will tyaar haoto va ga`ahkMakDUna ivaEvaasaah-ta imaLt Asato haca AaOVaoigak vyavasaayaatIla p`gatIcaa payaa Aaho. iSastbaQdta AaiNa saurixatta yaaMcao javaLcao naato AsaUna yaa daonhIMcaa saMyaaoga GaDUna Aalaa Asata AaOVaoigak xao~aamaQyao p`gatI saaQata yaoto. qaaoD@yaat saaMgaayacao tr vyavasqaapna va kamagaar yaaMcyaaSaI inagaDIt Asalaolao gauNava%ta‚ iSastbaQdta‚ saurixatta‚ dRZ naatosaMbaMQa va p`ya%naaMcaI iSakst ho sava- GaTk ekmaokaMnaa paoYak AsatIla tr yaa paoYak vaatavarNaat daoGaaMcaahI ]%kYa- saaQata yaotao Anyaqaa yaatIla ekahI GaTkacaI jarI kmatrta inamaa-Na JaalaI trI p`gatI KuMTlyaavaacaUna raht naahI.”

“Just as capital, raw, material machinery, land and electricity are very essential for conducting any industrial profession, one more important thing is availability of skilled and hardworking manpower. Production is possible only when all these things are available together. One important issue in this is the relationship between the management and the manpower and the more prosperous this relationship is, more is the overall prosperity and excellence. President speaks... During this present globalisation scenario, if the Mr. MD Adhikari. management and the available manpower work hand in hand, then the roads to progress become wide open. The high quality production target can be easily achieved by aptly uniting capital, machinery, supply of material and manpower. When the production is without any defects, your image in the market gets elevated and a feeling of trustworthiness comes from the consumers and this forms the base of progress in any industrial profession. Discipline and safety are very closely related and when they come together it is possible to achieve progress in the industrial sector. In short, if the issues of quality, discipline, safety, firm relationship and maximum efforts, which are closely connected to management and manpower support each other, then both can prosper but if even one of them is lacking then the progress may come to a standstill.”

The Fault Analysis Team.


Then the vehicle is passed on to the pre-dispatch inspection team, which attends to the painting and dent problems and makes sure the car is delivered.


FINAL The Body In White (BIW) team that takes care of the final contours of the car body. STAGES

FINAL STAGES The Final Team - The Pillars.

Premier Today


Training updates from the last quarter




Painting Process Application and Requirement An in-house training programme on ‘Painting Process Application and Requirement’ for the Engineering Services Division and Machine Tool Division was organised on October 11 by Mr. Sandesh Mane and Mr. Sushant Katkar, both from AkzoNobel Coatings India Pvt. Ltd. The full-day programme was organised to study the paint application process. It was held in two batches for 47 employees (both permanent and contracted).

Welding Standards A full-day training programme on ‘Welding Standards’ was organised in-house for the Engineering Services Division on October 18 by an outside faculty Mr. Chintamani Khade, Empirical Technocrat. Some of the topics covered during the training were Welding Procedure Specification (WPS), Welding Performance Qualification (WPQ) and Process Qualification Record (PQR). The programme was attended by 16 employees.


CNC and Electrical Systems related to Machine Tools A training programme on ‘CNC and Electrical Systems related to Machine Tools’ was organised on November 24 for the Machine Tool Division. A total of 16 participants attended the programme, which offered theoretical knowledge on CNC and Electrical Systems.


A snapshot of the statistics of the training sessions that took place in the last quarter:

644 215 Total manhours spent in training

Average manhours spent in training each month

Indirect Tax Symposium 2011 Ms. Urmila Nagarkar, Manager, Accounts and Taxation from Premier Ltd. attended the Indirect Tax Symposium organised by Deloitte in Mumbai on November 30 to get the latest updates in taxation.





December Design for Manufacturing and Assembly A training session on design was held for 16 employees from the Design and Assembly departments on December 14. The aim of the programme was to help understand ways to minimise the cost of production and the time taken to market a product while maintaining appropriate levels of quality. The session was conducted by Mr. PA Pradhan, Senior Manager (Design), Machine Tool Division.

Attentive participants from the Design and Assembly departments.

Introduction to SAP Applications Premier Ltd. organised induction training on SAP Applications for 22 newly-joined employees on December 21. Mr. VS Dhane, Manager (Systems) conducted the training session.

Mr. VS Dhane, Manager (Systems) guiding the participants on SAP Applications.

Training Programme on 1S 2S

Mr. VE Mone speaks to the participants about 1S 2S.

Labour Laws for HR/IR Ten members from the HR and IR department were informed about labour laws applicable to our organisation on December 24. The programme was led by Mr. Basavaraj Chaukimath (left), Head (HR and IR).

An awareness programme about 1S 2S was organised for 15 employees from the Engineering Division on December 24. The participants trained under Mr. VE Mone, Senior Manager (Quality Assurance), Engineering Division.

Ms. Priyanka S Kamble HR Executive, Premier Ltd.

“The training was on statutory acts that are applicable to our day-to-day work in the company. It was highly beneficial. We acquired information on updated amendments in the individual acts.�

Premier Today



Ten Corporate Commandments A business etiquette workshop was organised on September 14 to help bring employees up to speed on the etiquettes prevalent in business circles. It hoped to transform employees into professional brand ambassadors of the organisation who would demonstrate these etiquettes during business functions, client interactions and conferences. Participants of the practical workshop designed 30-second personal commercials, learnt how to ‘break the ice’ with strangers and how to get their boss’s undivided attention. They reviewed the contents of the workshop programme, which was sent to them a week before the event and chose those topics that were most relevant to them. The training was conducted by Mr. Nitin Aher, Corporate Trainer, Wisdom Solutions.

The trainer demonstrating, with a little humour, the different types of handshakes.

Participants practising the handshake technique.

Participants practising the technique of introducing themselves in a corporate scenario with the exchange of business cards.

Learning how to allow people to complete their sentences and being courteous.

Ms. Valerie Vaz

Assistant Manager – Corporate Communication, Premier Ltd.

“This was a really well-thoughtthrough training session delivered by Mr. Aher. It has definitely enriched my knowledge and I shall implement the lessons in my day-to-day life. Overall, the session was very informative and enjoyable.”

Awareness of ISO 9001:2008 An in-house training programme on Awareness of ISO 9001:2008 was organised for the Heavy Engineering Services Division, Machine Tool Division and Automotive Division employees during all the three months. The half-day programme was conducted by Mr. VE Mone, Senior Manager (Quality Assurance), Engineering Division and Mr. RP Kharade, Senior Manager (Quality Assurance), Machine Tool Division. It was attended by new employees and those who had missed earlier sessions.

Root Diameter (R.D.) is the diameter of a circle around the bottom (root) of the gear tooth spaces.

Pitch Circle When gear sets are visualised as a pair of smooth contacting discs, the pitch circles of the gears correspond to the diameters of the discs. Pitch circles of mating gears are tangent to each other.

Base Circle is the circle from which the involute portion of the tooth profile is generated.

Basic Gear Terminology

Pitch Diameter (P.D.) is the diameter of the pitch circle.

Face Width is the length of the teeth in the axial direction.

Outside Diameter (O.D.) is the diameter of a circle around the outer surface or the top ends of the gear teeth.

This article has been contributed by Mr. Vilas G Gade, Design Manager – Service, Machine Tool Division, Premier Ltd.



TEAM SPIRIT Tools’ Worship The factory and corporate office (right) celebrated Khande Navami on October 5 (the day before Dassera) by organising a puja, which also involved the worship of the tools offered by the workers. Prayers were said at the work stations. The employees were very excited about the day and everyone participated — making it a very spiritual and fun day.

Historical Hike The officers from the Automotive Division set out on a promising adventure trip to Raigad. They left after work on December 3 and spent the night in Mahad. The next day, they trekked to Raigad and enjoyed the whole day out in the open. They returned fully refreshed and realised that they need such outings to rejuvenate themselves.

Mr Mangesh Dhadve having fun on the zip-line.

Time for a merry-go-round.

Resort to Fun Our Finance and Tax team in the corporate office, who felt that they needed a nice short break to re-energise themselves for work, took off on a one-day train trip to Tikuji-Ni-Wadi Resort in Thane. So on November 26, after breakfast, they set out on a fun day packed with Ferris wheels, swings, roller coasters and water sports. An adventure activity that they particularly enjoyed was the zip-line, where they had to come sliding down a rope from the top of a tank on a tall building, then pass over a swimming pool before landing on the ground.

Premier Today



From the desk of the CFO Mr. Ramesh M Tavhare

Vice President (Finance and Legal) and Company Secretary

Foreign individuals can now buy Indian Stocks Although the Indian Capital Market has been open for Foreign Institutional Investors, for many years, foreign investors (foreign nationals) were not allowed to buy equity shares of Indian companies on Stock Exchanges in India directly in their names. Now, the Government of India has permitted foreign nationals to invest directly in their own names in the equity shares of Indian companies. The Securities and Exchange Board of India (SEBI) and the Reserve Bank of India (RBI) have formulated this rule in January 2012.

How does this impact us? • It will increase the inflow of foreign exchange into the country. • The equity of Indian companies will get a boost. • It will deepen the Indian Capital Market.

Foreign Direct Investment in Single Brand Products The Government of India has now allowed foreign companies to set up their 100% owned retail shops for retailing single brand products.

How does this impact us?

• Will benefit farmers and SMEs in the form of higher price for their products. • It will increase the flow of foreign exchange into the country and will help in generating more employment, thereby boosting the economy as a whole.

Indirect Taxation The State of Haryana has clarified that the statutory forms under the Central Sales Tax provisions would now be issued only after a transaction has taken place i.e. post transaction only. The State of Punjab has clarified that every contractee (executing agency), who is responsible for making a payment to any person (contractor) shall deduct an amount equal to 5% of such sum payable on account of such work contract executed. This sum shall be deducted as TDS @ 5% by contractee at the time of making payment to the contractor, either in cash or in any other manner for contracts exceeding Rs. 5 lakh for single work/ job assigned. This shall be applicable with immediate effect. The State of Andhra Pradesh has increased the composition rate from 4% to 5% for various works contracts, hotels, producers of feature films etc.

• Good news for Indian consumers, as they will get various brands at their doorsteps.

Overseas Connection

Mr. Baig receiving the certificate upon the completion of his training, from Mr. Wolfgang Grueb (extreme right), MD, Lorch.

The Engineering Division at Premier Ltd. purchased nine Lorch MIG welding machines in November. The German company proposed that an employee from Premier visit Stuttgart for a four-day training on Advanced Welding Technology in January. “I was more than happy when it was decided that it was going to be me,” says Mr. Mirza Baig. On the first day of the training programme, he was introduced to Mr. Wolfgang Grueb, MD, Lorch, Mr. Cataldo Sposato, International Sales Director, and his team. This was followed by a factory visit that showed him the company’s new developments. During the following days, Mr. Thomas Augustin, International Sales Manager and Application Engineer (European Welding Society), showed him how to use all the features of the MIG welding machine. He also taught him the correct technique of using welding parameters, how to select the right processes according to the requirements, and about safety measures during operation. “It was a wonderful experience and I wish to thank our company for selecting me and having faith in me,” says Mr. Baig. UPDATE: Mr. Baig now plans to apply the newly-learnt techniques on nine Lorch arc welding machines purchased especially for a BEML project. He would be training 18 welders, which will help enhance the work needed for the bogie chassis frame fabrication.




New Blood

Reflecting the company’s steadfast vision and the employee’s wishes for growth and development, the I-Suggest team has welcomed new members aboard. The team is now more versatile and has equal representation of volunteers from all divisions. It comprises people from different functional areas, levels of experience and varied designations in the company. A fresh set of innovative ideas and renewed enthusiasm is being brought to the table with the new addition. “The aim of bringing about a change in the working of the organisation is what attracted me to the programme. I plan to keep the movement alive by conducting activities that would encourage higher involvement and participation of employees and keep them abreast with all the activities of I-Suggest so that they are also a part of the organisational transformation.”

Mr. Kushal V Desai

Ms. Poonam Bhoi

Marketing Group, Automotive Division.

Design and Development, Machine Tool Division.

“I got associated with the I-Suggest programme when a senior unexpectedly informed me that I would be representing the Machine Tool Division at this forum. I was initially hesitant as it seemed like an added responsibility. Besides, I was unsure of what to expect. However, after attending the meeting, my views changed completely. I now feel proud to be a part of the I-Suggest team. I appreciate the efforts made by the management towards the growth of the individual and the organisation.”

“I-Suggest is the best tool by which we can reach out to the minds of the employees. As we have seen, most of the suggestions that the employees come up with are very helpful for organisational growth and development. We are trying to implement those suggestions which will help the organisation in terms of cost, resources, planning, etc.”

Ms. Kadambari Paigude Executive, Human Resources.

Key suggestions from the last quarter “To update the pendant design of PHA 250 and PHA 250 EGB machines for the new LCD units to reduce size which further helps reduce the costs and improves the aesthetic look of the machine.” – Mr. BR Shaikh, Machine Tool Division. (The above suggestion was implemented and it led to the creation of a new pendant with reduction in width. We are now using the same as a standardised product for all our PHA 250 and PHA 250 EGB machines, and their looks have improved.)

Premier Today


“ESD/02 works on the welding of Enercon windmill steel part Disc Rotor (DR). The critical slot size of Arrester Plates (A/plate) gets affected after welding and to control this some support welding is done at present. During the process, a bolt is fixed to ensure that the welding spatter does not enter the M16X2 hole. However, this routine of welding in the support first followed by grinding is time-consuming. If the supports for each A/plate is prepared and the welding is done after holding it on the M16X2 hole, then support welding/grinding will not be required.

Following benefits are derived if this method is used: • This saves the power required for welding and cost of welding wire. • It also eliminates the electricity usage and manpower required for grinding. • No welding and grinding on supports means that the quality will be better. • It saves time and non-value work can be avoided.” - Mr. Anand S Kittad, Engineering Division. (By adopting the new method, the following savings in cost were achieved: Electricity on welding and grinding: Rs. 600 Scrap (12 pieces/2 kg): Rs. 30 Manpower (welding/grinding): Rs. 120 Grinding Wheel (3 pieces): Rs. 55 Total savings per job: approximately Rs. 805.)

“irAao kar – ihTr AsaoblaI banaivatanaa ihTrcao haoja kT k$na %yaalaa vaogaLa Aakar idlaa jaatao %yaasaazI 2 clamp va 1 ka^lar laagataoº %yaa eovajaI haojalaa 90-degree vaLNa idlyaasa kMpnaIcao p`%yaok gaaDImaagao 2 clamp va 1 ka^larcaI r@kma vaacato va irvak- krNyaasaazI laagaNaara vaoL hI vaacataoº” Translation: While making the heater assembly for the RiO, the heater hose is cut and reshaped. While doing this, two clamps and one collar is required. However, if we use a hose that has a 90-degree angle instead, we can save costs and the time required for the rework. - Mr. Sutar S. Mahadev, Technician, Automotive Division. (This suggestion is related to design improvement. It is a cost-saving suggestion and saved us Rs. 20 per vehicle. Total costs saved on a total of 1221 vehicles till date is Rs. 24,420.)

goes online India’s first and only compact SUV is now on Facebook! Follow us on




Please join us in welcoming the new members of the Premier Parivaar. We are very happy to have you all aboard and we hope you will experience co-operative and friendly association with the rest of us.

Machine Tool Division

Mr. NA Mazire,

Mr. CS Tisgaonkar,

Mr. Rohit Wasan,

Mr. PJ Bhalekar,

Mr. DD Birwadkar,

Mr. CVR Sharma,

Mr. AR Dhole,

Mr. RS Kednurkar,

Mr. KM Purohit,

Mr. KI Hosakeri,

Mr. RD Jadhav,

Mr. SR Barse,

Mr. PS Jadhav,

Mr. MS Chougule,

Mr. Rajesh Kumar,

Mr. SV Kelkar,

Ms. Manisha Prasad,

Mr. SA Pomnar,

Mr. GK Shaikh,

Mr. PS Mane,

Mr. NS Punekar,

Mr. SG Dhurgude,

Mr. VH Khot,

Mr. VP Singh,

Mr. TD Dekhane,

Mr. MM Manugade,

Mr. RM Hendge,

Mr. M Shoeb,

Mr. Rakesh Kumar,

Mr. Krishan Pathak,

Mr. VD Kamble,

Mr. ST Vidhate,

Mr. KV Nandeshwar,

Mr. LV Ghadge,

Mr. SB Pawar,

Manager (Design)

Executive (Heavy Machines)

Executive (Design)

Assistant Manager (Purchase) Manager (Sales)

Executive (Machine Shop)

Executive (Design)

Executive (Technician)

Executive (Design)

Executive (Quality Assurance) Executive (Quality Assurance) Executive (Sales)

Executive (Service)

Premier Today

Executive (Service)


Executive (Tool Design)

Manager (Service)

Executive (Purchase)

Executive (Design)

Executive (Service)

Executive (Planning – Light Machine Group)

Manager (Sales and Marketing)

Executive (Technician)

Executive (Service)

Executive (Production, Planning and Control)

Executive (Industrial Engineering)

Head (Agency Sales)

Executive (Technician)

Executive (Service)

Executive (Production, Planning and Control)

Executive (Industrial Engineering)

Executive (Technician)

Executive (Quality Assurance)

Executive (Service)

Executive (Vendor Development)

Executive (Logistics)


Mr. RR Jain,

Mr. SR Iparkar,

Mr. MR Salve,

Mr. PC Gaikwad,

Mr. NV Palkute,

Mr. SP Parit,

Mr. DR Avate,

Mr. RB Goutam,

Mr. HM Raut,

Mr. VD Nashte,

Mr. SS Ahire,

Mr. RB Mane,

Mr. MR Biradar,

Mr. BJ Suryawanshi,

Mr. AB Nimbalkar,

Mr. NB Lohar,

Mr. PS Lohar,

Mr. SS Kakade,

Mr. SD Agale,

Mr. PA Ranaware,

Mr. Vaibhav Parakh,

Assistant Manager (Engineering Services)

Executive (Quality Assurance)

Executive (Technician)

Senior Manager (Production)

Executive (Quality Assurance)

Executive (Technician)

Executive (Application Engineering)

Executive (Quality Assurance)

Executive (Technician)

Executive (Maintenance)

Executive (Quality Assurance – Non Destructive Testing)

Executive (Technician)

Executive (Production)

Executive (Technician)

Executive (Technician)

Executive (Production)

Executive (Technician)

Executive (Technician)

Executive (Purchase)

Executive (Technician)

Executive (Production)


Mr. BI Chaukimath,

Mr. NK Jadhav,

Ms. SP Paranjpe,

Ms. KN Paigude,

Mr. NA Tayade,

Mr. SV Landge,

Mr. SK Dhumal,

Mr. NB Nikam,

Mr. SR Hake,

Mr. SP Shirodkar,

Mr. PH Gaikwad,

Mr. RV Londhe,

Mr. SA Dhavan,

Mr. RG Kamble,

Head (HR/IR)

Executive (Security)

Assistant Manager (Costing)

Executive (Security)

Executive (HR)

Executive (Accounts)

Executive (HR)

Executive (Accounts)

Executive (Security)

Executive (Accounts)

Executive (Security)

Executive (Excise)

Executive (Security)

Executive (Finance)

Mr. OR Shinde,

Executive (Internal Audit)




Automotive Division

Ms. PN Dhorje,

Mr. VG Kavi,

Mr. GN Shinde,

Mr. YD Gosavi,

Mr. BM Thete,

Mr. VV Parakh,

Mr. PB Chavda,

Mr. RD Kapse,

Mr. SS Kulkarni,

Mr. NS Shah,

Executive (Manufacturing)

Executive (Materials)

Executive (Vehicle Engineering)

Executive (Production)

Executive (Materials)

Executive (Vehicle Engineering)

Executive Technician (Production)

Executive (Materials)

Executive (Vehicle Engineering)

Ms. PJ Tengal,

Ms. SV Ghope,

Mr. Sudhanshu Kumar, Mr. RP Atole,

Mr. UM Asode,

Mr. AS Kshirsagar,

Mr. GD Gedekar,

Mr. Mahipal Bhardwaj, Mr. RS Gulale,

Executive (Materials)

Executive (Sales)

Executive Technician (Auto Components)

Mr. KD Waman,

Executive Technician (Vehicle Engineering)

Executive (Sales)

Mr. DS Wadatkar, Executive Technician (Auto Components)

Executive (Supply Chain Management)

Executive (Service)

Executive (Service)

Executive (Technician - Logistics)

Executive (Vehicle Engineering)

Executive Technician (Auto Components)

Here’s a selection of some of the legendary innovator’s golden

Mr. HP Warhekar,

Executive Technician (Auto Components)

Mr. PV Gavali,

Executive Technician (Auto Components)

Words of Wisdom

Steve Jobs

And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Premier Today


lessons to help you succeed at work and in life

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

We’re here to put a dent in the universe. Otherwise why else even be here?

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma - which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice.


Back to the



The iconic Premier Padmini has made a striking comeback in the form of a virtual fan club with membership figures that are growing steadily.

The fansite already has 192 members.

In 2009, he took his Mr. Mehul H Kuruwa, a “The purpose of this site is affinity for the brand a businessman from Kangayam, to try to change the image of step further and launched Tamil Nadu bought his first an online fan club (www. car, a Premier Padmini, in Premier Padmini cars and to premierpadmini.webs. 2003 and has been in love show that they are in no way com). with the model since then. inferior to modern day cars.” The fansite, which now Mr. Kuruwa’s adoration for – Mr. Mehul H Kuruwa, has 192 members, offers the marquee even survived founder of the online fan club. technical support details, certain breakdowns that his maintenance procedures car fell victim to. The autowith visual aid, connects enthusiast worked very hard on his vehicle until it was capable of travelling owners who need help getting their cars some 300 kilometres non-stop from Kerala to restored or repaired correctly. It helps these Tamil Nadu, where he worked. owners sell their cars, reduce and eventually In 2008, he bought the Padmini S1 96 AC prevent the scrapping of the model and model, which he still uses and has equipped it essentially spread awareness about this historic with CDI ignition, door open alarm with lights, vehicle that ruled Indian roads for nearly LED tail lamps, four fog lamps etc. four decades.




Survey on Design As part of an internal survey before the design overhaul, we asked our readers ways in which the newsletter could improve. We received a huge response and really helpful feedback. Many of these suggestions found their way into the final product. Here are some of the comments: Content looks very crowded, make it simpler by proper space management. (Done. We have switched to an improved modular layout containing crisp text for enhanced visual appeal and user experience.)

Need an article on the latest amendments in law, market, etc. (Implemented! Please refer to page 23.) From the desk of the CFO

Picture quality should be improved. (We’re working very hard on this and hopefully this will come across from this issue onwards.)

Mr. Ramesh M Tavhare

Vice President (Finance and Legal) and Company Secretary

Foreign individuals can now buy Indian Stocks Although the Indian Capital Market has been open for Foreign Institutional Investors, for many years, foreign investors (foreign nationals) were not allowed to buy equity shares of Indian companies on Stock Exchanges in India directly in their names. Now, the Government of India has permitted foreign nationals to invest directly in their own names in the equity shares of Indian companies. The Securities and Exchange Board of India (SEBI) and the Reserve Bank of India (RBI) have formulated this rule in January 2012.

How does this impact us? • It will increase the inflow of foreign exchange into the country. • The equity of Indian companies will get a boost. • It will deepen the Indian Capital Market.

Foreign Direct Investment in Single Brand Products The Government of India has now allowed foreign companies to set up their 100% owned retail shops for retailing single brand products.

How does this impact us?

• Will benefit farmers and SMEs in the form of higher price for their products. • It will increase the flow of foreign exchange into the country and will help in generating more employment, thereby boosting the economy as a whole.

Indirect Taxation The State of Haryana has clarified that the statutory forms under the Central Sales Tax provisions would now be issued only after a transaction has taken place i.e. post transaction only. The State of Punjab has clarified that every contractee (executing agency), who is responsible for making a payment to any person (contractor) shall deduct an amount equal to 5% of such sum payable on account of such work contract executed. This sum shall be deducted as TDS @ 5% by contractee at the time of making payment to the contractor, either in cash or in any other manner for contracts exceeding Rs. 5 lakh for single work/ job assigned. This shall be applicable with immediate effect. The State of Andhra Pradesh has increased the composition rate from 4% to 5% for various works contracts, hotels, producers of feature films etc.

• Good news for Indian consumers, as they will get various brands at their doorsteps.

Coverage on customers and business development initiatives reflecting our growth plan. Include interviews of our clients. (Excellent suggestions! We will definitely try to incorporate these in our forthcoming issues.)

· In every issue, we should focus on the employees department-wise, their

strength and team building. · Instead of having individual employees in the spotlight, we should have a group or a team in focus — describing the team and their achievements. We should also focus on the lower levels of the organisational pyramid. (These recommendations have been incorporated in the form of a new section, Winning Team, which puts team success stories in the spotlight.)

The Naming Game Premier Ltd. conducted a poll of its employees asking them to suggest a name for the employee-centric section for the revamped newsletter. The title – Pulse – was The winning suggestion chosen because it signifies came from Ms. Spenta Shroff, Assistant Manager, the emotions of a group of Training and CSR, people (employees, in this Premier Ltd. case), who are the real pulse of Premier Ltd. Through this section, the company hopes to offer a platform for its employees to share ideas and make this their own space.

Trivia Now that you have read the whole journal get ready to answer a few simple questions correctly to stand a chance to win an exciting gift! 1. Name the two events pertaining to CNC Machines Division. 2. Name the malls where RiO was displayed in Mumbai. 3. Recently, what did the Engineering Division donate to the College of Engineering, Pune? 4. For various works contracts, hotels, producers of feature films etc. the State of Andhra Pradesh has increased the composition rate by how much? 5. Which BMC school visited the Premier plant in the month of December? You can e-mail your answers to Ms. Erica deSouza, Head, Corporate Communication, at ericadesouza@premier.co.in before April 02.

Feedback on Issue#15 The winning response for the last issue was by Mr. M Damodaran, General Manager, Operations, Amul Industries Pvt. Ltd. “I am impressed with the contents of Premier Journal (October 2011 edition), especially the HR and training activities. As such, I saw this journal for the first time then. I never knew that Premier Ltd. (formerly known as Premier Automobiles Ltd.) was into various businesses such as Engineering (manufacturing of critical components for wind energy), CNC Machines and Automotive. I was under the impression that Premier is basically an automobile company since my company supplies connecting rods for their vehicles.” Congratulations, Mr. Damodaran! Your prize is on its way!

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