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Share Content Thoughtfully

Focus on Reactions

Get Personal

What you share reflects your firm’s

You want followers to

Audiences don’t want to interact with

personality. Share posts that are

respond to your posts. Create posts that

businesses, they want to interact with people.

thoughtful and deliberate.

will encourage your followers to like,

Connect with your audience on a

comment on, or share your posts.

more personal level so they can get a sense of who you are and what your firm stands

Feature Client Testimonials & Reviews

Utilize Visual Content

for.

Respond to Questions & Comments

Client testimonials and reviews help build

Use videos, images, and other visual content such as

customer trust and attract new clients to

infographics, graphs, memes, and e-books to help

Respond to questions and comments (both

your firm. Invite your clients to leave a

your message stand out.

negative and positive) on social media. This

review and share it on social media for your

shows that you care and acknowledge clients’

followers to see.

opinions and concerns.

Social Media Best Practices for Law Firms

Track Social Mentions

Keep an Eye on the Competition

Monitor social channels to check for

Your firm needs to be on social media, but not

mentions of your firm online. You can

necessarily every single platform. Determine which

track and analyze what people are saying about your company and respond to Track what competing law firms are doing

Make Sure You’re on the Right Platforms

social sites your target audience is on so you can connect with them.

them.

online so that you can see how you stack up

Conduct an Audit

against them and determine what you should and shouldn’t be doing.

Your Social Profiles Social media networks are constantly updating their platforms with new features and layouts. Update your social profiles as these changes occur and check that your profile is always up to date and no information is missing.

Find out what’s working and what’s not on social media. This will help you determine what you need to do more of, what to improve upon, and what you need to stop doing.

Profile for Premier Legal Marketing

Social Media Best Practices You Should Be Following  

New Jersey legal marketing specialists at Premier Legal Marketing share social media best practices in this infographic. 856-320-2016.

Social Media Best Practices You Should Be Following  

New Jersey legal marketing specialists at Premier Legal Marketing share social media best practices in this infographic. 856-320-2016.

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