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Vino chic, Napa Valley Tasting Room, designed by Ann Shogren features a custom designed and hand-knotted, wool & silk rug, custom designed furniture and a new custom fireplace mantel all created to fit the "Old California" wine brand essence of Freemark Abbey Wines.

A winery tasting room becomes a statement of the brand essence with the right design work. Guests who enter a winery tasting room should immediately be enveloped by the brand and intuitively know the quality and brand positioning by the design work and surroundings. Great design work is integral to an exceptional wine tasting experience.

Freemark Abbey's Napa Valley Tasting Room, designed by Ann Shogren showcases a custom designed tasting bar with luxurious curved decorative panels.

Custom designed.

Uniqueu u statement.

A large incredible custom contemporary kitchen island blurs the lines between utilitarian and art.

Freemark Abbey Tasting Room shows guests really enjoying the Old California wine brand experience, tasting wine and buying wine.


Custom Design can mean a custom experience for your wine tasting room and brand. A better experience translates into happier guests and more wine sales.

Hand-designed custom made.




Why buy stock when you can easily have your own special style created for you and custom built in France or the United States through Shogren Design Group.

Custom sliding doors, designed by Ann Shogren were custom build in the United States to have an "Old California" look. The doors divide a V.I.P. wine tasting room from a foyer.


Shogren Design Group can be a one stop shop for winery tasting room design and consulting. We can handle everything including tasting room layout and design and even direct to consumer consulting, buying and retail design. Ann Shogren custom designed the bookcase room dividers here to help create a more intimate tasting experience for sit-down wine tastings and also helped with decorative accessories and retail display. The square tables are also a custom design that we built for this project. We even designed & built outdoor tables and chairs to coordinate.



Unique, custom hand- designed piece created just for our client.

he Art of

Creating custom pieces.

to fit your project's


The art of relation is turned into a science with this amazing, large porch, rocking chairs and an entire home designed and furnished by Shogren Design Group. Views of vineyards and Alexander Valley below complete the feeling of total tranquility on this beautiful summer day.


Custom door and a custom furniture piece unique design created from solid woods for Freemark Abbey Winery.

A custom designed, furniture style island fits perfectly into this new Italian farmhouse kitchen. Custom designed by Ann Shogren.


Custom rug designed and hand knotted, custom table, custom sofa and fireplace mantel.


Large custom Armoire built for a TV and variety of custom media needs. The old Italian look of this new piece surprises some people who think we have repurposed a real imported Italian antique.


Custom rugs, designed by Ann Shogren. Then the design is recreated in hand knotted, eco-friendly, wool and silk fibers.

LUnique Issues resolved.


This room needed a unique divider system. We created a sliding door that seamlessly tucks behind a custom storage hutch that we also designed to coordinate with the door. The door slides across and covers a wide doorway opening when the room is used for formal dining and wine tasting experiences. The rest of the time, the doorway remains open for a casual, open great room feel.


Our custom hutch and matching sliding door is hand designed, hand made and hand finished, just for this project. The unique finish and appeal is extraordinary.

Winery Residence & Tasting Room 2008 by Shogren Design Group


Enjoy working with Shogren Design Group where entire projects can be handled from concept studies, through full design and project completion. A full package of design services is available to choose from including design & color consulting, hand drawing, scaled CAD drawings, 3D rendering and 3D modeling, environmental design, specifiying, cabinetry & furnishings design and construction, project and site management, cost projections, ordering and procurement, delivery and setup.

This Sonoma County, California project concept was completed in collaboration with an Environmental Designer.

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Great room of a complete Italian country style home project that included design of the house itself, timberframe construction design, selecting all finishes, custom cabinetry, imported Italian terra cotta tile floors, custom furniture, custom stone fireplace mantel and custom rugs throughout. The exterior included custom stone landscaping walls and a unique carport with arched, timbered beams.

AUnique Art created.

Atalon Winery, Napa Valley, V.I.P wine tasting room. All design work and furnishings by Shogren Design Group. Custom art commissioned for this room by Shogren Design Group. Shogren Design Group provides art consulting and can commission art from top US artists.



Relax. When Shogren Design Group is on the job you know you have access to the top experts in all the fields needed help you complete a superior design project, on time and to your specifications.

SHOGREN DESIGN GROUP Serving national and international clients through Offices in St. Helena, California & Santa Fe, New Mexico. Contact: Ann Shogren


Ann Shogren is also Founder & Publisher of the new international design & lifestyle magazine, Premiere Designers Magazine. See the magazine at

Shogren Design 2010 Portfolio  

Top design portfolio from Ann Shogren and Shogren Design Group. Ann Shogren is a creative force and is a renowned Interior Designer who work...

Shogren Design 2010 Portfolio  

Top design portfolio from Ann Shogren and Shogren Design Group. Ann Shogren is a creative force and is a renowned Interior Designer who work...