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VOLUME 1 / PREMIERE ISSUE

T H E N E W D E S T I N AT I O N F O R G R E AT D E S I G N & L I V I N G

2010 Wine Brands MEDIA KIT

issue one PREMIERE DESIGNERS

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21.00

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14,000,000 Hits/month

30.74 Minutes

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PREMIERE DESIGNERS MAGAZINE I DEMOGRAPHICS

OURAUDIENCE: VISITORS

220,000+ Visitors per Month.* Up to

14 Million Hits per Month.*

CIRCULATION / REACH

660,000 Monthly Reach. Reach is currently increasing every month. Pass along is projected at 3x our visitors due to email and print sharing.

AMAZING CLIENT ENGAGEMENT 21.00 PAGE VIEWS PER VIST on average vs. most competitors at 1-3 pages/visit.*

30.74 MINUTES PER VISIT on average vs. most competitors at 1-3 minutes/visit.*

1,640,000 Google listings by all websites - providing independent endorsement of our site. Dramatically higher than many competitor sites that have been live for up to 15 years.*

MEMBER DEMOGRAPHICS Based on member survey data.

54% Female

46% Male

AGE 51.89 Average

HOUSEHOLD INCOME 86% Over $100,000 43% Over $250,000

EDUCATION

University Degree or Higher 77% Post Graduate University Degree 36% * Site data analysis & independent rankings/statistics by google.com and Alexa.com 04.26.10.


LUXEFINDS

WINE EDITORIAL IN EVERY ISSUE

2001 Shafer Hillside Select Cabernet Sauvignon Shafer Vineyards $369

Gold Tank Bracelet

Kentshire. A Retro gold tank bracelet of ribbed links with two square gold spacers, in 14k. Approx $7,000


Metropolitan Dining Arm and Side Chair

Edward Ferrell + Lewis Mittman.

Haute Horlogerie Vintage 1945 Square

Girard-Perregaux. Perpetual Calendars. $33,000 - $54,000

Demille Coffee Table Square

Michael Berman Limited. Inspired by French Deco

furniture from the 1920’s. Two-toned wood. Mahogany and oak. Wedge shaped cube with fluted oval legs. $8,983- $14,750 Profiles NY


GREATESCAPES

WINE EDITORIAL IN EVERY ISSUE

Swanson

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DESTINATION:

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Secretly, this is one of my favorite tasting rooms in Napa Valley. Although there are many special places, the thing I have enjoyed about Swanson Vineyards for the last ten years is their ability to create– consistently– a memorable guest experience in one eclectic room. From the moment someone arrives at Swanson Vineyards, there is a distinction. Their tiny salon-style tasting room– manned by a host so elegant that he could be top concierge at any luxury hotel in a major city– looks and feels like someone’s elegant home. The tasting experience at Swanson


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Throughout the experience, you won’t hear the too familiar wine country patter like “bouquet” and “nose” and “notes of vanilla with undercurrents of cassis”, unless you or one of your fellow-tasters is saying them. Visiting Swanson is like going to a wine-country dinner party, and much more fun than the typical winery experience where visitors stand (or sit), sip and listen while someone else pours


DESTINATION

GREATESCAPES

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Seated around a table in the Salon– a cozy room decorated in the style of a French salon, with watermelon-colored walls and a big bowl of roses on the custom table embedded with colorful geodes– small groups (no more than eight people) enjoy Swanson wines paired with food, and the host is more like a congenial family friend than a bartender. The


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Two types of tasting are offered, differing in the type of wine served. Each lasts about an hour. The Harvey Tasting features current vintages and small batch, unattainable wines, while the Jean Lafitte Tasting focuses on Swanson’s most famous wines (pinot grigio, merlot and Alexis, a proprietary blend based on cabernet sauvignon). On the day I visited, we tasted four wines paired with several cheeses, including a fabulous cave-aged gruyere and Swanson’s own Alexis Estate choc-

olate bonbons. The first time I tasted one of these delicious treats I knew there was a “secret ingredient” but I won’t divulge it here. Let’s just say that like the rest of the Swanson experience it is an unexpected but pleasant surprise. All of Swanson’s wines are estate-grown and bottled, and they only produce 25,000 cases a year. They have a loyal following, and once you’ve signed up on the mailing list or joined the wine club you won’t be forgot-

swansonvineyards.com


Advertisers benefit from a location next to wine editorial.

FULL PAGE ADVERTISING RATES

PDWINEpromotions

Showcasing your brand on a top luxury website is the best way to get seen by affluent tconsumers today. Affluent consumers get their information more from online sources everyday. Premiere Designers Magazine is an affluent lifestyle digital magazine that is presentng Luxury Wines to your luxury target market. This Insider’s Guide presents the best quality wines available & luxury wine events that affluent wine consumers want to attend.

INTRODUCTORY FULL PAGE RATE: $895 per month/ Full Page ( 3 month minimum ) On a space-available basis, participating Advertisers will be able to purchase full pages at the introductory rate. Ads include an active website, hot hyper-link. Limited Space: Only a limited number of WINE BRAND Ads will be placed . Added Bonus Value: Participating advertisers will receive a contact listing in the magazine Resources Directory with an additional active Website, hot hyper- link.

Materials:

Advertising Copy, url hyper-link address and a logo with white font and no background should be emailed to: advertise.pd@gmail.com. Attn: PDWineInsider

Contact: Judy Oppenheimer (650) 347-3318 • jkoanson@gmail.com


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SPECIAL WINE ADVERTISING PDWINEinsider

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Guide to Fine Wines. EXPLORE WINES

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Zin Fine’ Ihilicab iliquias voluptu reperunditas eos et vel imet ulpa sum inti idunto vellant moluptas sum es atem et autatis es accum es iduntiuntem volor acculpa Showcasing your brand on a top luxury website is the best way dolorem porpore. eos et vel consumers get their information more from online imet ulpatoday. sum inti Affluent idunto vellant moluptas sum es atem et autatis es accum. Premiere Designers Magazine is an affluent lifestyle digital

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to get seen by affluent consumers sources everyday.

magazine that is presentng the PDWINEinsider Guide to Fine Wines to your luxury target market.

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This Insider’s Guide presents the best quality wines available and luxury wine events that

Ihilicab iliquias voluptu affluent winereperunconsumers want to attend. ditas eos et vel imet ulpa sum inti idunto vellant moluptas sum $495/Month es atem et autatis es accum es iduntiuntem volor acculpa doPromotion Sidebar: On a space-available basis, participating advertisers will be able to list a wine of interlorem porpore. iIhilicab iliquias est or an upcoming wine event promotion in 45 words or less. Ads include one logo image and an active voluptu reperunditas eos et vel imet ulpawebsite, sum inti idunto vellant hot hyper-link. ercias nitature, sum aut voluptaqueRdusdam, voluptius doluptas moluptas sum es atem et autatis sam venisper repedit, es accumLimited es iduntiuntem volor 3 Ads will Space: Only bequi allowed page. omnieniendus perum facia que num audandisacculpa dolorem. tios eum ero optiniminiet aut que lant que a voleceperci acienecta www.Vinbera.com

Section Promotion: REDUCED RATE just for Wine Brands

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Added Bonus Value: Participating advertisers will receive contact listing theunde magazine Directory nullorro is abore molo aditiorum sed inqui lautResources acepe dem dolor with an additional active Website, arumhot et hyper-link. adi alique ped utem re nis eatur apicimendest vendipi ctatem

quunt prae qui doluption nos rerum dolecto ruptae. Ut etur? Qui doAdvertising Copy, url hyper-linkluptatur? address and a logo with white font and norero background should be emailed Ovidellab ipsapid et aliqui incti ut aut perspis ditatia aut Click here to read our privacy policy. to: advertise.pd@gmail.com. Attn: PDWineInsider et molupid etus nis eri tem et rem facculp ariatur, sint expedi reseditaContact: Judy Oppenheimer (650) 347-3318 • jkoanson@gmail.com BE THEMaterials: FIRST TO KNOW


PDWINEinsider GET WHAT YOU WANT FOR YOUR LIFESTYLE.

Liz

LVella

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SUMMER 2010

WINE TRENDS. Great Wines Rain or Shine...

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CALENDAR I PREMIERE DESIGNERS MAGAZINE

2010 EDITORIAL CALENDAR Issue I: Artwork Deadline, February 16th. March 1st Publication. Live Work & Play with Great Design. Escape to Wine Country: Wine, Design & Relaxation. Outdoor Style: New Design and Great Classic Design of furniture and outdoor spaces. Issue II: Artwork Deadline, May 10h. June 9th Publication. All American Style: Living in style Coast to Coast. Destination Design: Escapes around the world. Great architecture, design & art. Homes, hotels and spas. Fun in the Sun: Summer wine & cuisine, entertaining, yachting, sailing, beaches, backyard retreats and fab sunny activities. Giving by Design: Charitable products & events with great causes and great style. Issue III: Artwork Deadline, August 10th. September 10th Publication. Destination La Dolce Vita: Great international locales known for the best lifestyle, cuisine, wine & spirits. Galleries of Art: Great world wide destinations for collectors of fine art. Painting, sculpture and other fine art showcased in galleries with great design & architecture. Luxury Materials: Showcase of fabrics, surfaces, cabinetry, doors, hardware, etc. Issue IV: Artwork Deadline, November 17th. December 10th Publication. Celebrating Chic Living & Design. Rooms with a View: Fabulous homes, apartments and penthouses with incredible views from New York to Milan. The Reading Room: The art and design of today’s reading retreats. Reviews of new luxury design and lifestyle books. All that Glitters: Gorgeous jewelry & other bling objects for personal adornment & beyond.


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Napa Valley is one of the most beautiful places in the world, regardless of the season. From lush, verdant greenery in the Spring to the dense morning fog that blankets the vineyards in winter. Sometimes I wonder, which came first—the postcard or the scenery? Before I lived here I visited often and always thought


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PREMIERE DESIGNERS MAGAZINE I CONDITIONS

PREMIERE DESIGNERS THE NEW DESTINATION FOR GREAT DESIGN & LIVING ADVERTISING GENERAL CONDITIONS A. The advertiser and its agency, if there is one, each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisement including (1) the names, portraits and/or pictures of any persons: (2) any copyrighted material: (3) any testimonials contained in any advertisements submitted to and published by the publisher. B. In consideration of the publisher’s acceptance of such advertisements for digital and/or print publication, the agency and the advertiser will indemnify and save harmless the publisher against all loss, liability, damage and expense of any nature arising out of the copying, printing, or publishing of it’s advertisement, including without limitation, reasonable attorney’s fees resulting from any claims or suits arising out of publication. C. Conditions, other than rates, are subject to change by publisher without notice. D. All contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time, for any reason, without liability, even though previously acknowledged or accepted. E. Positioning of advertisements is at the sole discretion of publisher. F. Publisher shall not be liable for errors in key numbers. G. Publisher cannot guarantee that cancellations or changes in orders from advertiser or its agency will be made after the closing date.

H. All insertion orders are accepted subject to provisions of current rate card. Rates are subject to change upon notice from publisher. Cancellation of space reservations for any reason (including change in rates by the publisher) in whole or in part by an advertiser will result in adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate. I. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement or for any remedy beyond the return of any amount paid for an ad for any error in the ad. In no event shall publisher be liable for indirect or consequential damages. J. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to publisher for advertising which advertiser or its agency ordered and which advertising was published. K. No conditions other than those set forth in the rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such condition conflicts with any provisions contained within this rate card. L. Publisher is not liable for delays in delivery in the event of acts of God, action by any government or quasi-governmental entity, fire, flood, accidents, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation inter-

ruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner. M. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser, or the word “Advertisement” may be placed with copy, which in publisher’s opinion resembles editorial copy. N. Failure to make insertion orders correspond in price or otherwise with the rate schedule is regarded only as clerical error and publication is made and charged upon the terms of the schedule in force without further notice. O. It is the responsibility of the advertiser and it’s agency to ensure that all inserts and other advertising comply with the U.S. postal regulations and other applicable Federal and State laws and regulations. P. As used in this section entitled “General Conditions,” the term “publisher” shall refer to any/all PremiereDesigners. com, Premiere Designers Magazine and Premiere Designers LLC, it’s officers and staff. Q. Submission of any advertisement, insertion order, space reservation or position commitment shall constitute acceptance of the foregoing General Conditions.


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