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LOSS TO CONTINUE FOR RENTAL CAR COMPANIES Premier Auto Center to be allocated additional cars and is approved to sell at near wholesale for one final week.

LOCAL DEALER TURNS INDUSTRY

UPSIDE DOWN Proving them wrong in a big way By E.A. Schlosser

$3 Million Worth of Vehicles Will Be Sold

At Or Near Wholesale To The Public Cars, trucks, vans and sport utility vehicles will be made available

CASA GRANDE, AZ – Cars, trucks, vans and sport utility vehicles will be made available to the public on a first-come, first-served basis. More than $3 million worth of vehicles will be liquidated prior to going to auction. For one final week, Premier Auto Center will offer more than 200 cars for thousands below normal retail values and pass the savings directly to the community. Current model year cars, trucks, vans and SUVs will be liquidated. Economic conditions have caused banks and finance companies to reduce their forfeited vehicle surplus. Banks cannot sell these vehicles. They must rely on dealerships with valid licenses to dispose of these vehicles. Motivated lenders will release liens on over 145 used vehicles for immediate disposal during this event. Casa Grande, being located between Phoenix and Tucson, makes it a perfect place for this event. “These vehicles are unbelievable buys and I am proud to be a part of this exceptional event,” said Corey Means of Premier Auto Center. “It is the ideal opportunity for my customers to obtain the vehicle they’ve always wanted at unheard-of prices. You cannot afford to pass this up.”

“These are some of the most sought-after bargains in the automotive industry,” said Scott Lehman of Premier Auto Center. “It is an incredible opportunity for consumers to acquire the car or truck of their dreams for pennies on the dollar! The agencies want to liquidate this inventory and due to our location and reputation in the community, selected our dealership as the exclusive distribution point.” Lehman also added “every type of vehicle imaginable from every price range is available. Economy cars, work trucks, mid-size to full-size, SUVs, minivans, full-size vans, sports cars, family sedans – just about everything foreign and domestic! In order to make shopping easier throughout the huge inventory, vehicles will be clearly marked. There’s

just no faster or easier way to get a deal on the vehicle of your dreams.” Despite the current credit crisis our Banks are still aggressively loaning money. Sales and finance specialists will be on hand to provide prompt, friendly service and the lowest financing terms available. Stop by and find out how. The site for this huge event will be 1648 N. Pinal Avenue in Casa Grande. All trade-ins are welcome. Additional appraisers will be on hand to offer top dollar for trades as the dealership will need to replenish its preowned inventory following this sale. It’s the chance of a lifetime for Arizona automotive bargain hunters. It all happens exclusively at Premier Auto Center.

“It’s the chance of a lifetime for Arizona automotive bargain hunters! The public may not see this type of savings ever again.”

– Scott Lehman

Premier Auto Center, Casa Grande

Casa Grande – After being in the car business more than 15 years, one ambitious car salesman decided there had to be a better way. He had seen people endure high pressure tactics, suffer the indignity of the credit approval process, and the abuse of their trust they had placed with unscrupulous car dealers. He decided that he could provide people with a more pleasant car buying experience while still giving them the ability to buy a vehicle at competitive prices, choose from great inventory, and give them access to a wide range of credit options. Many said it couldn’t be done. Car dealers had been operating the same way forever, and he, as a single dealer, just couldn’t pull it off. Well, he’s proving them wrong, in a big way. And his local competition isn’t too happy about his success. “We have found new ways to meet the demands of our customers,” according to Scott Lehman, owner of Premier Auto Center in Casa Grande, Arizona. “Car dealers have always had their arsenal of aggressive

Scott says, “I guarantee your experience will be fast, fair and friendly or I’ll mow your yard!” sales tactics including aggressively trying to sell the consumer something they don’t want or can’t afford,” Lehman said. He talked about the aversion that many people experience when deciding to buy a car. And for good reason. “Lots of car dealers use manipulative selling techniques to get you to sign on the bottom line,” says Lehman. With nearly 20 years experience in the car business, Scott understands the car buying process and his experience had taught him what needs to change. “It should be all about the customer, every day,” stated Lehman emphatically. “Your customer is entitled to the best experience you can give them during and after the sale,” says Lehman. But, “after the sale” is when most car dealers fall down. They usually blow it,” stated Lehman. At Premier, their focus is on respecting their customers and in building more value into their offer beyond just the car itself. “Everything we do, flows from that fact,” said Lehman. “When we allow that to guide us, we know what we need to do to earn your business,” according to Lehman. “Instead of trying to figure out what we can get from (continued on next page)

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you, we have focused on what we can deliver to the customer,” according to Lehman. Posted prominently in their showroom is a “Customers’ Bill of Rights.” Lehman said it is a daily reminder to him and his staff about how to do business differently. “We want the selling process to be transparent,” said Lehman. “In other words, we believe in full disclosure between both parties.” This new approach is very different from “fast talking” stereotypical sales experience of the past. Typical car dealers practice ageold “secret” and manipulative tactics from the moment you step on their lot. Surprisingly, many people enjoy the back and forth price negotiation during the car buying process. “Yes, there are people who look forward to this part of the process, so our car buying process may not be for those folks. These types of folks most likely won’t appreciate the value of the ownership benefits we offer on all our vehicles, like free “Good As New” dent repair and our free 24-hour personal assistant service,” said Lehman. Lehman said he’s fine with that, he realizes that the Premier Auto experience isn’t for every one. Most people will admit to a certain amount of worry and anxiety when buying a car. And, many people dread the traditional car buying experience. These are the consumers for which Premier Auto has developed their new approach. These are consumers who are seeking a more respectful approach to the process of buying a vehicle, and Lehman hopes to turn the industry upside down with this new approach. Things are going well at Premier Auto Center, and Scott invites you to stop in and experience the difference. In fact, he offers this Worry Free Car Buying Guarantee that if your experience is not fast, fair and friendly, he will mow your yard. “I don’t believe I’ll have to mow many yards,” added Lehman. So take advantage of his offer, and stop in to Premier Auto Center today.

200 Ve hicles to be Sacrifi ced

Transports Arriving Daily with More Inventory

FINAL WEEK! 2009

2008

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Chrysler PT Cruiser

$195 per month

$149 per month

2008

Ford Fusion

$169 per month

2005

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Suzuki Forenza

$139 per month

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$1,000 Plus TT&L & $399 Doc Fee Down. Payment based on $16 per $1,000 borrowed @ 5.75% APR with 750 Isaac Score.

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Imagine You... Robbed Blind By A Criminal You Can’t Even See It’s happening in your neighborhood. Here’s how you can avoid being the next victim.

Imagine, late one night, you head to the ATM to grab some quick cash...You carefully scan your surroundings to make sure you’re alone... You hold your keys in a defensive grip...ready for anything...You press “Fast Cash” and hit twenty bucks...the machine whines and shutters as it processes your simple request...But what happens next is SHOCKING... Instead of coughing up your quick twenty the machine barks that you have insufficient funds. It spits a receipt at you that shows your balance is ZERO. That’s impossible! You just put money in the bank yesterday... You’ve been robbed and you didn’t even know it happened. Your identity has been stolen. You’ve been cleaned out. Every dollar gone in a split second. Your credit cards, too. All charged to the max with purchases you never made. I’m writing you because this is urgent. If you haven’t heard, identity theft is the fastest growing crime in America. But hang on, I’m not selling you identity theft protection or anything like that. I’m a car dealer. I’m Scott Lehman, the owner of Premier Auto Center right here in Casa Grande. Some people may think that car dealers are part of the problem. Maybe some are, but I’m not. We go to great lengths to ensure your personal information is protected. But that’s not good enough. I want to do something more to help…. I’m going to give you a free gift that can help you avoid being a victim. More about that in just a sec. But first... Something You Need To Know According to the Federal Trade Commission, 9.9 MILLION people were victims of identity theft just in the last year. On average an identity theft case takes about 607 hours to resolve. Do you have that much time to spend outside your job and your family! How would you deal with it? Many who have experienced identity theft say it feels similar to being the victim of a violent crime. They feel violated. This whole terrible ordeal can be avoided and it won’t cost you a dime. I’ve gone out and found a rock solid company that offers identity theft protection and I’ve secured one year of protection for you for free. That’s right. I’m giving you one year of identity theft protection for free. At absolutely NO COST to you. You don’t have to make a purchase. You don’t even need to take a test drive. Why Would I Give You This Expensive Protection For FREE? That’s a good question. Because the way the economy is right now it’s predicted that identity

theft cases are going to skyrocket. You’ve probably seen on the news that the automotive industry is hurting and a large part of the problem is banking and credit industries. Identity theft is going to be the next credit crisis and if we don’t do something to help local residents now they may never be in a position to be approved to buy a car in the future. I’m trying to save your credit and hopefully put you in position to buy a car now or in the future, and hopefully consider me when the time comes. How To Know If Your Identity Has Been Compromised Hopefully your identity has not been compromised...YET. But wouldn’t you like to put your mind at ease and know for sure? When you come in to pick up your certificate for one year of free identity theft protection, we’ll be able to check your credit and give you a bit of feedback. You’ll leave knowi ng where you stand. Knowledge is power. If for some reason we find you may have been victimized, don’t worry. We can help put you on the road to recovery and give you the tools and information you’ll need to make recovering your identity and your losses less painful, less time consuming and a lot less costly. If you’re clean (hopefully that’s the case), you’ll have a year of identity theft protection for free and you’ll be able to rest easy knowing that your identity is yours and yours alone. Plus you’ll get a chance to see a whole bunch of amazing vehicles that can make your life and driving experience more fun and a whole lot more stress free. We can help you find the vehicle of your dreams and have you driving home in a nicer, newer vehicle for the same payment or possibly lower. Here’s How You Can Get Your FREE Year of ID Theft Protection It’s simple, just come on down to Premier Auto Center. You probably already know where we are...corner of Pinal and Cottonwood next to Dell’s Pizza. When you come in, we’ll give you a certificate for the free protection from a top identity theft protection provider. No purchase is necessary and you won’t be hassled. We’re doing this as a service to our community. We know it’s necessary if we are going to help the economy get back on its feet and grow. It’s our gift to you. We’ll see you soon. I only have a limited number of these certificates. Don’t wait....or you’ll miss out on protecting your identity for another year.

“Used Is the New New in 2010”

Local dealer fuels bargain buying frenzy by hosting a “Rental Car Scratch & Dent Sale” CASA GRANDE – Consumer buying experts and bargain hunters agree that as the economy continues to improve and people like you start buying again, most buyers will make smarter decisions about how to spend their hard-earned money. In today’s times, buying a pre-owned car makes more sense than ever. Today, late-model used cars are not only a safe buy, they make good financial sense. When you drive a great looking used car, you are telling others that you have made a sound financial decision. Second hand no longer means second rate. So few cars have been sold in the past three years that these slightly used cars often look just as new, fresh and current as their brand new counterparts. And, with the right contact, a buyer can score a used car right now for up to 70% off what it was recently worth. Local automotive expert, Scott Lehman, from Premier Auto, explains, “When you buy new, you lose 75% of the original value of your vehicle in the first 2 to 4 years. Buying used, you don’t take that depreciation hit, you let the other guy absorb it. Some very wealthy people only buy used cars because of the depreciation on new cars.” “Many dealers don’t know how to source the right inventory or price their cars fairly. Those aren’t the people you want to know. I study consumer-buying patterns so I understand what people want and I find it. That’s how you’ll end up getting a car for almost half price . . . simple as that,” explains Lehman. With few used cars being sold in the past couple of years, some vehicles have spent more time on dealership lots than ever before. Lehman recognizes this trend and has found a way for you to benefit. “Used, pre-owned, previously enjoyed, whatever you want to call them, buying used is the right thing for your budget today,” says Lehman. “Buying a used car, you can get more equipment and options for your money. And, for many people, because of the cost of a new car, there’s no alternative, their budget absolutely determines that they buy a used car. We understand that. That’s why we want to offer this special opportunity to a special group of our cars at huge discounts,” explains Lehman. Buying a used car is an exercise in finding the right balance of value. This rental car sale at Premier Auto is your best opportunity to get the late-model vehicle you’ve been looking for but with minor imperfections . . . but you’ll be saving up to 70% for a very limited time. This rental car sale is for people who want to get as much value as possible for their dollars spent. Lehman talks about the vehicles he has available for the sale. “All the scratches and all dings will be clearly marked for your inspection. Most blemishes are barely perceptible. And, of course, the bigger the ding, the bigger your

discount. Most are mildly scratched and dented but they’re in near-new condition with a warranty! “Right now I’ve got a bunch to choose from, but they’re going fast because of the value. It really could be just a matter of days before this entire supply is gone, so you’ll want to get over here very soon,” urges Lehman. Plus, to make the deal even better, when you trade in your existing car, you’ll receive up to $1,000 more than it’s normally worth but that’s only during this rental car sale,” said Lehman. Customers With Credit Considerations Have No Need to Worry Premier Auto is staffed with trained credit professionals who have made special arrangements with local and national banks to help you get approved. “My For The People Credit Approval Program means that you’ll get a fair shot at the credit you deserve no matter what kinds of mistakes you’ve made in the past,” exclaimed Lehman. Not Your Typical Car Dealer Lehman is not your typical car dealer. In his words, “I’m a car dealer FOR THE PEOPLE!” As many of us know, most car dealers are out to sell their wares and operate like a common street vendor. Lehman is cut from a different cloth and is going out of his way to not just say he is different but is out to prove it. “I’m developing innovative solutions like my For The People Credit Approval Program, my Transparent Trade Appraisal Process and my Buyers Bill of Rights which make my dealership stand head and shoulders over all the others. No one else offers anything close to what I do . . . nobody,” boasts Lehman. Rental Car Sale with Savings of Up to 70% Off Original Price This event is going on right now and absolutely ends January 31st or when the limited supply of scratch and dent vehicles runs dry . . . whichever comes first. So hurry in to Premier Auto today for the best selection and biggest discount. Your dream car could be waiting for you. . . at 70% off its original price. Stop in at Premier today at 1648 N. Pinal Avenue in Casa Grande or call them at (520) 423-8181 to schedule a personal showing of their rental car scratch and ding vehicles. When you do, you will receive a very special gift from Premier Auto.

Questions To Ask 10 Tough The Minute You Step Onto A Car Lot

#1What happens if I don’t like the car I bought?

Most dealerships will tell you that once you sign on the dotted line and drive away the car is yours. At Premier Auto, we want you to love your car, so we give you a 3 day or 300 mile exchange option to make sure you chose the right vehicle. If not, bring it back and exchange it for one you love! You can’t buy the wrong car at Premier!

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5613 Premier Final Week 1-10.indd 3

TO GET THE ANSWERS TO THE REST OF THESE IMPORTANT QUESTIONS CALL 1-866-897-1227

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BUYING – GUARANTEED All Premier Auto Center certified vehicles come with all of the benefits described on these pages.

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RENTAL companies

vehicle surplus Premier Auto Center Chosen as Exclusive Agent 2008

2008

2008

Chevy Aveo

Chrysler Sebring

Dodge Charger

$139 per month

$199 per month

$299 per month

2004

2005

2005

Ford F-150

GMC Sierra 1500

Kia Sedona

Doing It Differently Doing It

Better

2009

2008

2008

Mitsubishi Galant

Suzuki Forenza

Toyota Prius

$199 per month

$149 per month

$249 per month

2005

2008

2009

Cadillac STS

Chevrolet Malibu

Chrysler Town & Country

$159 per month

$289 per month

$119 per month

“Premier Auto Center makes the car buying process smooth as silk. I couldn’t ask for a better experience and a great price too!”

2008

2006

2007

– Chuck S. –

2007

2009

2005

Toyota Corolla

“I shopped other dealers and they refused to listen to my needs. They kept showing me cars I didn’t like. Premier Auto found me exactly what I wanted at a price I could afford. Great experience.”

Dodge Durango

Dodge Journey

Dodge Ram 1500

Mitsubishi Eclipse

Nissan Frontier

$239 per month

$199 per month

$199 per month

2008

2008

2008

Volkswagen Jetta

Chevrolet Impala

Chrysler Sebring

$239 per month

$197 per month

$199 per month

2008

2004

2007

Dodge Grand Caravan

Ford Explorer

Ford Fusion

$269 per month

$199 per month

$189 per month

2005

2008

2007

Honda Accord

Hyundai Sonata

Mazda Mazda3

$199 per month

$187 per month

$219 per month

– Mary W. – “We were greeted by a courteous salesman…who showed us a number of very nice cars…and a satisfactory deal was put together in about an hour…we would certainly recommend Premier Auto Center.”

– Judy and Bob of Casa Grande –

“We have owned many cars over the years and have done business with numerous dealerships, but we have never been as satisfied with any dealer as we are with Premier Auto Center.”

– The Brown Family –

“We had a few mechanical problems with our truck. Though it took awhile to figure out what was wrong with it and you know we were frustrated, but the way you folks handled the problem and what you did for us, we would definitely buy another truck from Premier. The service after the sale was awesome.”

– Jeff B. –

$299 per month

$189 per month

$289 per month

$269 per month

$279 per month

$199 per month

2008

2007

2007

Ford Expedition

Toyota Yaris

Ford Mustang

$359 per month

$179 per month

$269 per month

2005

2008

2005

Honda Pilot

Kia Sportage

Mitsubishi Lancer

$279 per month

$199 per month

$279 per month

2009

2004

2009

Toyota Sienna

Chevrolet Suburban

Dodge Avenger

$299 per month

$269 per month

$219 per month

FINAL WEEK! Plus Hundreds of Others to Choose From!

Exclusive Distribution Point: 1648 N. Pinal Ave. • Casa Grande www.premiercarz.com

520-423-8181 1648 N. Pinal Ave. Casa Grande, AZ $1,000 Plus TT&L & $399 Doc Fee Down. Payment based on $16 per $1,000 borrowed @ 5.75% APR with 750 Isaac Score. 5613 Premier Final Week 1-10.indd 4

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Premier Auto Rental Car Sale