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Converge May 2012 From Editor’s Desk

Dear HDCF Members and Friends, its my pleasure to welcome you all to the 1st issue of <<Name>>, HDCF’s official Monthly Newsletter. Since inception, we have been having regular interactions both online and offline modes. These interactions have resulted in fruitful networking within members. Such collaborative avenues have lead to tapping synergies and getting inspiration from successful business initiatives. Soon, HDCF is going to celebrate its first anniversary. To move forward and benefit all members of HDCF, we are launching this Newsletter to showcase some of innovative interventions, creative business ideas, path-breaking service models, etc. among the members. with warm wishes, Praveen Kumar Machavaram Editor-in-Chief President Message

The sole purpose of initiating HDCF is to provide enduring growth opportunities to all members, learn new ways of thinking, discuss challenges encountered in day-to-day business and exchange views. We have been inviting successful entrepreneurs from different business domains to share their knowledge as part of our HDCF Confluence Meets. One of the objectives of HDCF is to promote entrepreneurship to create employment and improve national economy. Accordingly, we have launched an exclusive Investment Advisory Committee (IAC) to support funding requirements of the group members and planning to conduct entrepreneurship trainings soon. Trainings and IAC are going to be our top priorities for next few months. Hoping to see you participate with full cooperation. Venkat Reddy TC President – HDCF


Converge May 2012

HDCF Confluence VII – 24th March 2012 Just a day after the Telugu New Year Ugadi! An informative and informal evening filled with fun and frolic! …is how one would describe the HDCF Confluence-VII event of 24th March 2012. As the Chief Guest, Mr. Suheim Sheikh, Founder CEO and MD of SDG Software Technologies & Founder of President of The Yacht Club of Hyderabad, spoke about his interesting entrepreneurial story right from succeeding in promoting his unique software to the passionately working towards helping underprivileged children in sailing. This time HDCF Confluence-VII took a traditional turn with Dr. CVB Subramaniam, a Vedic Astrologer and Head of the Department of Astrology at Potti Sri Ramulu Telugu University, Hyderabad speaking on the impact of the new year on businesses, based on the Panchamgam, the traditional Telugu Calendar in an interactive session entitled “Business Panchangam” From the inspiring anecdotes of persistence and resilience narrated by Mr. Suheim Sheikh to the motivating advice by Dr. CVB Subramaniam, the evening focused on the importance perseverance in business initiatives, impact of giving to the welfare of society, being helpful to others and most importantly believing ones self! Later the members have participated in interactive networking with each other and enjoyed sumptuous dinner and cocktails.

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“If everyone is moving forward together, then success takes care of itself” ~ Henry Ford


Converge May 2012

The saga of Kisan Raja’s stupendous success Kisan Raja is a revolutionary device (invented and manufactured by Vinfinet Technologies Pvt. Ltd.) that help bring the fruits of technology to rural India – particularly to farmers and unemployed youth. The solution allows farmers to remotely control the agricultural motor using their mobile or landline. An IVRS (Interactive Voice Response System) in local language helps in making selections for switching the motor ON or OFF. Farmers also receive voice alerts for various situations like Faulty Power Supply, Motor not Starting, Lack of Water in the Well/Bore, and any attempt of Device / Motor Theft.

Kisan Raja is a vastly superior innovation in terms of functionality, safety and user-friendliness, when compared to low-end ‘auto-starters’ available in rural areas. Launched in July 2010, this patentpending innovation has been recognized by many leading institutions. Currently, the device is being targeted at influential farmers in the village who have larger Land holdings. This select group of people subsequently influences decision-making of the majority. Awards and Recognitions 1. Winner of Sankalp Awards 2012 2. Winner of India Semiconductor Association (ISA) Technovation Awards 2011 in the ‘OEM Consumer – Best Indian Startup’ Category 3. 1st Runner-up at Samsung Innovation Quotient conducted by Samsung and CNBC-TV18 4. Winner of Wantrapreneur 2011 (‘Startup – Agri’ category) conducted by Villgro, Chennai 5. Among the Finalists of Mahindra Spark The Rise 6. Among the Winners of the 3rd Indian School of Business (ISB) iDiya Challenge 7. Winner of Navkriti 2011 conducted by NITIE (National Institute of Industrial Engineering) About Vijay Bhaskar Reddy Mr Vijay Bhaskar Reddy hails from rural Andhra Pradesh. He completed his education from IIT Madras before working for companies like Intel and Cisco. He always wanted to do something for the farmer community. He got the idea of Kisan Raja, when he saw his brother going to the field in the middle of the night to switch ON/OFF the irrigation motor pump set. This was the moment when Mr. Reddy decided that he would create an easy-to-operate technology solution that would improve the lives of farmers. He had joined Vinfinet Technologies Pvt. Ltd. as CEO which was already established to provide career-oriented IT trainings for unemployed rural youth and launched an IVRS based motor controlling and monitoring application.


Converge May 2012

HDCF IAC on the way to facilitate investment for startups HDCF Launches `Investment Advisory Committee – IAC’ Prof. BP Padala, a distinguished member of HDCF, was the man behind the idea genesis of forming a separate ‘Advisory Council’ to help members seeking investments for their startups / other ventures. HDCF Core Committee considered this as a potential idea that would help achieve its envisioned objective. An adhoc committee was immediately commissioned that included industry experts like Prof. BP Padala, Raghunath Akasam, Aashish Malve, Arun Sinha and Kaali Sudheer to develop this idea into a full-fledged functional committee. The adhoc committee did discuss the need and role of the proposed advisory committee and has finalized on the broad framework, principles and the format within which it shall function. Based on the recommendations and suggestions of this committee a formal proposal for constituting an “Investment Advisory Committee” (IAC) was tabled on 4th December, 2011 which was duly passed by the HDCF Core Committee. Thus, HDCF (IAC) was formally constituted, effective from 24th March, 2012. HDCF (IAC) has been constituted with the primary objective of facilitating and helping entrepreneurs seeking investments for their startups / other ventures. In a further effort to reach out to the members, HDCF has created an online platform http://www.hdcf.in/iac/ to facilitate an easy access to the members to submit their startup ideas. This initiative has received an overwhelming response from members and HDCF (IAC) started receiving serious proposals from 2nd week of April itself. HDCF Core Committee has extended all the necessary support and timely cooperation in constituting this committee which was widely regarded as a step in the right direction to extend all possible support to members to grow into successful entrepreneurs. ---------------------------------------------------------------------------------------------------------Investment Advisory Program for Entrepreneurs by HDCF Investment Advisory Committee May 12th @ Akasam Consulting, Level 4, Masab Tank, Hyderabad, From 4:00 pm – 8:00 pm Session Addressed by HDCF IAC Team: Aashish Malve, Arun Sinha, BP Padala, Kaali Sudheer & Raghunath Akasam Topics: 1. Assessment of capital requirement for business 2. Debt and equity options 3. Equity investment - investors' considerations 4. How to be investment ready 5. Post investment obligations 6. Process of raising investments Participation Fee: For HDCF Registered Members: Free / For Others: Rs.150/Hurry up!! Limited Seats Available on First come First Serve basis.


Converge May 2012 Reva-Thee Guest Column by Revathi Turaga

Grow from Failure “I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed!’ The above statement of Michael Jordan reflects beautifully the attitude of ‘never give up’! Time and again we have heard that it is not how one falls, but how one gets up again that counts towards one’s success. Failure is often viewed as the opposite of success, and refers to the state or condition of not meeting the desired outcome. However, I look at FAILURE as “Free Again to Innovate and Learn Until Reaching Excellence”! Here’s how... One of the first stories I remember hearing about a never give up attitude is that of a king, who, after his kingdom was conquered by his enemies, absolutely exhausted and demotivated, went into hiding in a forest wherein he saw a tiny spider attempting to climb out of a crevice. The crevice was too steep and too wide for the spider and the moment it made two steps forward, it just slipped one step backwards. It looked like it could never reach the top. However, the king noticed that the spider didn’t give up. It kept slipping, but kept keeping on... until it finally reached the top of the crevice on its way to its freedom. Seeing this, the king suddenly felt free too! Motivated, he gathered his few troops and, marched against his enemies and saved his kingdom. Sometimes, when one fails, one needs to realize that they are free from the earlier attempts, to start again, all fresh and anew! We have all heard the wonderful adage “try try again till you succeed!” However, what we do not realize in history is that every scientist who has tried again and again has not tried the same way again and again. For example, let us say you are walking on a road and there is a big rock in the way that blocks your path. You can’t pass. Now, the next time you walk, would you walk the exact same path again? Or would you walk around the rock or find a way to move it or change the path itself? We would obviously do one of the latter. Hence, when one fails, it is not that one has to simply try again, however one has to analyze what happened and creatively try another method. One needs to learn and innovate! Martin Luther King defined excellence as ““If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great street sweeper who did his job well.” Excellence can be attained only through continuous learning after learning through failure after failure. Though everyone fears failure, those in search of excellence embrace their mistakes and learn from them for further growth an implementation. An entrepreneur may in fact regard failure as a very positive experience: as a prerequisite to success, a chanced discovery, a profound teacher, a future value-adder, a provider of new direction, an enhanced motivator, a path to achievement and even as a relieving liberator towards excellence.

"Do not follow where the path may lead. Go instead where there is no path and leave a trail" ~ Harold R. McAlindon


Converge May 2012 … continued

Reva-Thee Guest Column by Revathi Turaga

Grow from Failure We’ve been taught from an early age that failure is a bad thing. When we do poorly on tests, we receive a failing grade. When a business goes bankrupt or dies, it is said to fail. We were constantly reminded every day that failure is something negative. But today, most entrepreneurs and scientists and business leaders are starting to understand the positives of failure! History is adept of thoughts from various scientists such as Thomas Watson who said “If you want to succeed, double your failure rate” and Edison who said “I have not failed. I've just found 10,000 ways that won't work”. In today’s scenario, failure is such a common occurrence it should come to be expected. So, ensure that you develop thicker skin if failures and setbacks seem to bother you. It is very important you learn from every failure and that the same failure isn’t repeated or experienced twice as this could lead to unnecessary waste of time and money and even possibly fatal mistakes. Thus, choosing to look at FAILURE as “Free Again to Innovate and Learn Until Reaching Excellence” means that even though each idea we try may not work, it still would help to bring us that much closer to an idea that does. To that end, experiencing failure becomes a very essential and necessary step in arriving at success. Remember, when you fail next, choose to innovate! You have the power! --------------------------------------------------------------The Author is Ms. Revathi Turaga, an International Trainer, Inspirational Speaker, Happiness Facilitator, Behavioural Coach and Innovation Consultant. She can be reached through www.revathionline.com

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“Excellence is not a skill. It is an attitude” ~ Ralph Marston


Converge May 2012 Chiru Speaks Guest Column by Chiranjeevi Maddala

Express It All, It Works! It worked! Expression was the fundamental element that brought a BIG change in my life. Somehow I was heavily inspired by the movie, The Matrix. I keep a copy of this movie with me always and I watch it at least once in a week! One thing I liked from that movie is “Free Your Mind”. It really works. When the mind is free, we get to feel the flow of energy within. But, how to make it free? Well, one has to find his / her own way to make it free. The basic concept here is throw all the things out. The process that worked for me was the ‘expression’. Whenever I expressed my thoughts as they were, I felt empty and I was filled with new energy? Whenever I stored them for a long time, it made me feel heavy and dull! Is it so simple? Well, its not! But when you find the right channel to express, it becomes easy! Two things that helped me a lot were, talking and writing. I see a scientific connection here also. When the thoughts are inside your mind, they don’t have a specific shape or structure. ONLY when you express, they take a shape and become useful. The more clear and structured thinking we have, the more focused we become and that helps us to take the action. This is not a new discovery but I strongly feel that many of us just don’t do it! Just think, how did you know about a particular person? By all what he / she told you and showed you, right? The same principle works for business also, each business should ‘express’ to be reached. People just don’t buy your services/products, just because you are selling them. Your business should have a personality and it should ‘talk’ to your customers. Go Express Yourself!

"Do not follow where the path may lead. Go instead where there is no path and leave a trail" ~ Harold R. McAlindon


Converge May 2012 CEO Capsule Guest Column by Seshadri Padigala Sustainable Business Growth for SME’s – The way forward Thanks to Ministry of Corporate Affairs in India for conceptualising the idea of Business Growth of SMEs”. I thought it is right time to share my perspectives with approach they could take for working on sustainable business growth based on experiences. SMEs strategy could include making the following as five pillars of Business Growth”. Integrated Management Systems SMEs need to look beyond ISO certifications / accreditations. Wise thing to do would be to relook at their existing systems and integrate ISO & Industry standards to achieve targeted performance. Management systems and business practices should be same to achieve consistent performance. The systems should also improve with time. SMEs Integrating management systems with initiatives like workplace improvements, business excellence models, CSR, Sustainability reporting will add value to their customers. Adding value to customers through innovation would help SME’s to sustain their business growth.

Workplace Improvements

Business Excellence Models SMEs need to educate Initiation of best its employees on lean practices will happen, concepts and take up if SMEs also work on projects to improve framework like that of their organisation. business excellence Some of the concepts models (EFQM / MB). which SMEs should The criterion for take up are : excellence as per - Five S models on which SMEs - Kaizen could work are: - Visual Control Enablers : - SMED - Leadership - Poka Yoke - Strategy Additionally, SMEs - People based on their - Processes maturity level and - Partnerships need could plan to Results : initiate workplace - Customer Results improvements by - People Results means of concepts like - Society Results : - Key Business Results - Benchmarking Business excellence - Six Sigma models serve the - Problem solving tools purpose of self Top management assessment, getting involved in positioning existing understanding these initiatives, structuring concepts and then and strategically initiating appropriate aligning systems for practices is very much sustained results. needed to sustain Making business plans continual using the framework improvements in the would help SMEs. organisation.

“Sustainable SMEs on the my personal “Sustainable

CSR Implementation

Sustainability Reporting

The RIGHT “things to do” in CSR implementation for all enterprises irrespective of their size, type and nature of business are : - Care for stakeholders - Ethical functioning - Respect for workers rights and welfare - Respect for human rights - Respect for environment - Activities for social and inclusive development CSR IS NOT PHILANTHROPY CSR implementation is all about working on the six elements mentioned above.... Right “Things To Do”

Excellent organisations embed within their culture an ethical mindset, clear values and the highest standards for organisational behaviour, all of which enable them to strive for TBL Triple Bottom-Line ( Economic, Environmental and Social Performance) Sustainability reporting is about TBL reporting on annual basis. It would be wise to integrate this with financial reporting. To achieve growth in global market, sustainability reporting shall become essential in next few years. The beginning now by the SMEs on this would go a long way in ensuring sustainability. Sustainability Reporting for sustainable business growth shall be the future.

Actions by SME’s will only make the difference to their own business. Let us all strive for Sustainable Business Growth of SME’s leading to “Inclusive Growth” in India ------------------------------------------------------------------------------------------------------------Mr. Seshadri Padigala is the Founder of Organisation Development Consultants, Hyderabad and is also a CMC - Certified Management Consultant


Converge May 2012 Editorial Team Praveen Kumar Machavaram – Editor-in-Chief Revathi Turaga – Mentor Members • Chiranjeevi Maddala • Allipuram Rajasekhar Reddy • Seshadri Padigala Commercial Advt

Hyderabad Director / CEO Forum (HDCF) 2nd Floor, Central Plaza Somajiguda Hyderabad-500 082 Andhra Pradesh, India Email: admin@hdcf.in Contact Persons Venkat Reddy: venkat@hdcf.in Rajasekhar Allipuram: 9949762000 & 9866269362


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