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CONVERGE July 2012 Business. Collaboration. Success

Contents From Editor's Desk President Message HDCF Events

From the Editor!s Desk Dear Friends, I strongly believe in the adage “Coming together is beginning... Keeping together in progress... and Working together is Success”. Taking the online and offline services of various advisory groups in HDCF, members need to get benefit individually and collectively.

Mera Events Success Story Reva-Thee, Guest Column

You may also find lot of synergies and cohesive expertise in other members / members’ organisations. Take the advantage of this wonderful forum and explore new avenues of mutual businesses and new ways of service delivery.

Chiru Speaks, Guest Column CEO Capsule, Guest Column Finesse in Financial Markets, Guest Column

I request you all to share your unique experiences, successful business interventions, moments of achievements and accolades in CONVERGE to make them the source of inspiration for others. with warm wishes,

Praveen Kumar Machavaram HDCF - EDC

Editor-in-Chief

President Message 9th Confluence at The Square Begumpet, Hyderabad on July 28th 2012 Hurry up... Register Today

At HDCF, we are committed to the vision of entrepreneurship by addressing topics that impact the lives and work of various entrepreneurs! An issue of concern to every entrepreneur in the state today, is that of inadequate power generation and supply. 12 days of power cut in a month will impact the industry adversely. If this scenario of production loss and scarcity of power continues, it may soon lead to major unemployment. It is high time for Government to seriously take up and complete all pending power projects. Since Thermal and Gas based power is highly volatile due to shortage of raw material, clean and safe Nuclear Power Plants have to be initiated as immediate solution. There should be more emphasis on safety standards in these Nuclear Power Plants. The Government should also work on reducing installation costs for the Solar and Wind Power by promoting local and domestic raw material manufacturers. Industries need to setup their own Power generation units to become independent, while Government should promote this by giving financial support and subsidies. At HDCF, we wish to promote Captive Power Generation by conducting awareness programs and discussions soon with experts. Looking forward for your support and proactive participation for our mutual growth!

Venkat Reddy TC President – HDCF

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CONVERGE July 2012 Business. Collaboration. Success

HDCF Events

HDCF Confluence VIII - 9th june 2012 "An evening full of laughter" is how most of the 80+ entrepreneurs referred to the HDCF-Confluence8 event of 9th June 2012. The chief guest, Mr. Venkat Changavalli, ex-CEO of Emergency Management and Research Institute (EMRI), sensing the pulse of the audience took them through a humorous 2 hours interactive talk embedded with a few key profound learning for entrepreneurs. Speaking of the success formula being 'Success = Hardwork X Smartness' and how Smartness if a triangle of Knowledge, Interpersonal Skills, and Discipline. Venkat kept everyone connected with him throughout his entire talk. His stress on leaders and entrepreneurs' need to avoid the disease of 'Excusitis' (giving excuses for everything) and their importance of being Honest, Humble, and Humane always touched everyone's heart! From the humorous and impactful anecdotes in Business, Partnership and Leadership narrated by Mr. Venkat Changavalli, the evening continued into an active and alive networking dinner between and amongst Venkat and the entrepreneurs. For any details regarding the forum please log on to www.hdcf.in or contact General Secretary -------------- reddy@hdcf.in For registrations --------------- sunitha.anala@hdcf.in For investment proposals --- iac@hdcf.in For Newsletter ----------------------- newsletter@hdcf.in For investment proposals --- iac@hdcf.in

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CONVERGE July 2012 Business. Collaboration. Success

Success Story MeraEvents is your Evento-pedia After running a B2B business in US for more then 9 years, Naidu Darapaneni wanted to start another B2C business in India. Naturally to get a feel of the market and see what are the Indian consumers looking at, he started attending startup and trade events. To his utter disappointment, he could not find a place where he could get to know about all the entrepreneurship events happening across India plus other trade related events. This made him dig deep and he found that there was no consolidated and comprehensive platform for events listing in India. And so was born the idea of MeraEvents.com, an end-to-end events listing, ticketing and events promotion platform for Indian event organisers to talk about their events and sell tickets online and for consumers to find all kinds of events listed in one place. Key Differentiator - Rather then going first after the cash cows of online ticketing -movies, cricket etc MeraEvents went after the B2B / trade/industry events across the country (under served segment in the online ticketing business), and quickly established its presence in this professional events segment. “Serving this segment was also a big learning curve for me”, says Naidu, which led to modifications in the offerings and services of MeraEvents. Some of the changes which we Incorporated were to not bundle event listing and promotions together. Most of the event organisers clearly asked for solutions to promote their events online, which will lead to more ticket sales, today we have solutions specifically catering to that. Also we have learnt that in India, still the event organisers are not very comfortable to sell tickets just online but use multiple channels and touch points for sales, we have expanded and offer 360 degree platform for ticket sales. Topping this is the execution and “wow” factor which we create for all our customers, its a policy within our startup to treat every event as our own event. If you have observed the client list of MeraEvents you will see a 100 percent repeat clientele and a very fast growth in the numbers of new clients we are acquiring. The word of mouth endorsement of our services has worked for us and helped us scale rapidly”, adds, Naidu. Success Factor for MeraEvents – “Clearly, its my team” says Mr. Naidu. “Most of the guys in the team are with me from day one, they all enterprising themselves and see MeraEvents as their own babies. If you have such a motivated team then you cannot go wrong. Be it a Sunday or any time of the day or night, they are on their toes to answer and support the clients.” Opportunities in this Space – “I believe the online ticketing market has a huge potential in India and we are at a great inflection point. Internet usage is on an upward growth path, add to it the rise in mobile commerce. We will see most of the purchases happening online and ticketing will be one big chunk of this phenomena. MeraEvents.com has done the ground work, learnt and strengthened its backend, understands the consumer behaviour and is poised to be one of the key players in this space. The Indian market is huge where 70 percent of the events are still not online. With more players and competition in this space we will see an overall growth in this space. Of course more competition will help us grow too as we remain committed to making events a success. Our tag line says it all -”Think Events, Think MeraEvents.com

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CONVERGE July 2012 Business. Collaboration. Success

Reva-Thee Guest Column by Revathi Turaga

Communicate - Express with WORDS Communication! Whatever be the role of an individual in an organization, the ability to communicate appropriately is considered a vital ingredient. Communication is best judged by the effect it has on others – the impact it generates and the results it achieves. Failure to communicate effectively can create stress, conflict, strained relationships, misunderstandings and problems between any two or more individuals, at home, or at work. On the other hand, effective and successful communication can result in understanding, successful business agreement, harmonious family life, solutions to problems, increased productivity and team work. Communication is the life blood of any meaningful relationship, personal as well as professional. Organizations keep facilitating workshops in many ways with many techniques to help their employees enhance their communication. In fact, there are way too many. Here, we would simplify things by looking at one simple technique to remember. Communication is about how one uses words to express oneself. Let us see what WORDS mean... W – Wait: the concept of ‘WAIT’ is very simple. It means to ‘pause’. Many times in life, we just say something instantly and the moment we say it we regret doing so. When we react towards another person, this creates a sense of negativity between the two people that can carry forward to further conversations and interactions. One profound concept to remember whilst communicating is that when one feels the urge to immediately say something, all one needs to do is to pause for a while and in that pause, think – whether to go ahead and say the same or not. In anger management, people say – count 1 to 10. If not enough, count to 20. If not, count on to 30 and beyond... the count is a start to the pause. This simple technique of waiting and thinking before saying anything helps proactively in avoiding stress for self and conflicts between people. O – Organize: It is said that the more organized one is within themselves, the easier it is to speak with a seamless flow. This is the concept of ‘organize’ which asks one to focus on a bit of intrapersonal communication before stepping out and doing interpersonal communication. What does this mean? Intrapersonal communication is about an individual practicing a particular conversation or rehearsing a presentation or panning a particular talk to themselves. It can be by visualizing the other person in front and practicing to say the right words so that having the actual conversation later gets easy. This ability to ‘organize’ thoughts over period of time also helps in decreasing the time of the ‘wait’. R – Repeat: When one is a listener in a conversation, it is a good idea for the listener to paraphrase once in a while. To paraphrase is to reproduce the other person’s statements in one’s own words so that one can clarify that the meaning understood is the same as the meaning conveyed.

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CONVERGE July 2012 Business. Collaboration. Success

Reva-Thee

! continued

Guest Column by Revathi Turaga

Communicate - Express with WORDS Before attempting to respond or reply to what the other person is saying, it is a good idea to paraphrase the other’s statements and clarify that what one has understood and is about to reply to, is actually what the other person has said. Even when someone asks us a question that appears a bit complex, before we go ahead and answer, it is a good idea to paraphrase it to confirm our understanding of the same. Between ‘wait’ and ‘repeat’, we can work towards exponentially decreasing the chances of having to say – that was not what I meant! D – Doubt free: Assumptions often run how many conversations proceed. In order for communication to be effective, one must ensure that one is free from all assumptions and doubts. This can be done in 2 possible ways – one is to get people to clarify your understanding of what they said, i.e. clarify your assumptions; and the 2nd is to give feedback to others so that they can realize what has been understood and not understood by you. While attempting to clarify your assumptions follow this process. -- Listen to the conversation. --Think of what you understand from it. -- Separate the part that has been told and the part that has been assumed. -- Get yourself to doubt that assumption for a minute. -- Mention the assumption to the speaker and clarify whether the assumption is valid. -- Then proceed to respond. While being the listener, it is a good idea to give feedback to tell the speaker what you have understood so that both can be on the same platform. S – Simple: Many a time we use big words and words with lots of jargon that make statements difficult to comprehend. We may think that this shows superiority in language however, what it also does is that it makes communication difficult. Imagine children attempting to learn “Scintillate Scintillate Minim Asteroid”! How ridiculous that sounds! Yet it is a complex vocabulary. Instead let us look at the simple nursery rhyme “Twinkle Twinkle Little Star”! So popularly known and so easy to learn! Remember that the intent is not to impress someone, rather to communicate effectively which only requires one to use simple words to just express your thoughts. Use WORDS to express... You have the power! -------------------------------------------------------------------------------------------------------------------------------------------------Revathi Turaga is an International Trainer & Inspirational Speaker. She can be reached at http://www.revathionline.com

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CONVERGE July 2012 Business. Collaboration. Success

Chiru Speaks Guest Column by Chiranjeevi Maddala How Small Business Owners Can Use Social Media Effectively We all know the changes that happened to us after the internet has become social. We are able to see more information than we used to do 10 years ago. I remember spending hours and hours at internet cafÊ to find interesting websites then. Now there is more information than you can consume, because we all have become content generators. Here are some of the tips which may be helpful for you to leverage the power of social media. Stop staring and Start sharing! This is the first rule for any new social media enthusiast. When we see so much of content, we generally keep watching and spend all our time in discovering the content sources and saving them. I did it! I must have saved at least 10000 website urls till now. Is there any use? Well very less. I generally go back to visit a maximum of 20 websites on daily basis. And I see at least 10 new websites every day. In this way we will spend our time entirely on discovering new things every single day. Just think, who have been writing all the content? People like you! Why are they writing? Because they have to say something! What happens when they share it? People like you and me will come to know about the author or the subject he/she talking about! Just ask a question to yourself; When and how people will come to know about me and what I care? The answer is; When you write and share. Its that simple! What to Share? Share your knowledge. Share your discoveries. Share your ideas. Share your imagination. I bet that they all will have enough audience. You can write about why you are doing what you are doing now. You can write about what you have discovered today and how does it matter. You can write about your passion. You can write about your business. You can write about your services/products. When you write and when people read, they will keep on coming to see what new content you have to share. In other words, you are creating an identity for yourself by writing about what you know. Create A Blog - Creating a blog is the easiest way of start writing about your business. There are many online tools available for you to create your blog like WordPress, Posterous and Tumblr. You might have already known all these things and probably you must have used one of them. Creating a blog is not a big deal, keeping it alive with fresh content on regular basis is! Write about your business in the blog. Write about your industry, market, products, services, your offers, your specialties. When you start writing, you will get many more ideas. For better results, keep the blog associated with your website. If you don’t have a website yet, register a suitable domain name get the blog running from there.

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CONVERGE July 2012 Business. Collaboration. Success

Chiru Speaks

! continued

Guest Column by Chiranjeevi Maddala How Small Business Owners Can Use Social Media Effectively Create A Facebook Page - As you know, today people can leave without food but not Facebook! That means that’s the place where most of your customers visit. Create a Page and create a nice attractive banner to tell people what you do. Write about your business in the about section and start promoting it among your friends. This also is not a new thing but when you keep your page fresh and engaging content, you will get a better visibility. Encourage people to participate on your page. Answer all the questions. The more number of people associated with your page will create more chances for you to get business. Apart from getting the business, your brand will be known by many people. Print the URL of your Facebook page on your business stationary and ask people to visit. Post your deals, offers and special announcements in your page. Don’t get discouraged if you don’t have many people liking your page in the beginning. When you keep them engaging the numbers will grow eventually. Create A Twitter Account - Twitter is a micro blogging service, where you can post short messages (160 characters). This is a great place to get associated with many people from all over the world. Once you start your account, give a short and sweet bio and an attractive profile picture. People assess you based on these two things. When you share valuable content, people follow you. The more number of followers you have the better visibility your brand gets. You can share links and photos on twitter. You can also communicate with other people on Twitter using @mentions or direct messages. To send the direct message, the other person must be following you. I have seen people starting from less than 100 followers way back in 2008 reaching 100K followers. When you have more number of people following you, the message your send will have wider reach. Be careful to avoid spammers by blocking them when they follow you. Use a # tag for the keyword for the other people to find your tweet when they search. When you do it properly, your reach and your business can grow with twitter. Use Them Consistently - Consistency matters in Social Media. You should operate all these accounts to post new content, interacting with your audience on regular basis. That will improve your visibility and reachability in the cyberspace. I suggest to keep a fixed schedule for doing all these activities. This should not deviate your from your business operations. Most importantly, you should spend sometime in reading to be able to create content. Subscribe to the best sources for your industry and follow them on regular basis. I have my subscriptions in Google Reader and I use Feedly to read them back. Feedly is a nice tool to read your online subscriptions with ease. And it also makes it easier to share the posts. ---------------------------------------------------------------------------------------------------------Chiranjeevi Maddala is a CEO & Founder of SWEET Interactive. Besides an entrepreneur and designer, he is a writer too.

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CONVERGE July 2012 Business. Collaboration. Success

CEO Capsule Guest Column by Seshadri Padigala Improving Quality of Organisational Performance - Role of Top Management To make management of organisational performance simple, one of the ways top management could look into is implementation of principles of quality management systems by asking two questions against each of the following principles. The two questions are : What is being done today? What else we should do? The principles of Quality Management System (ISO 9001) are: Customer Focus - Organisations depend on their customers and therefore should understand current and future customer needs, should meet customer requirements and strive to exceed customer expectations Leadership - Leaders establish unity of purpose and direction of the organisation. They should create and maintain the internal environment in which people can become fully involved in achieving the organisation’s objectives. Involvement of People - People at all levels are the essence of an organisation’s and their full involvement enables their abilities to be used for the organisation’s benefit. Process Approach - A desired result in achieved more efficiently when activities and related resources are managed as a process. System Approach to Management - Identifying, understanding and managing interrelated processes as a system contributes to the organisation’s effectiveness and efficiency in achieving the objectives. Continual Improvement - Continual improvement of the organisation’s overall performance should be a permanent objective of the organisation. Factual Approach to Decision Making - Effective decisions are based on the analysis of data and information. Mutually Beneficial Supplier Relationships - An organisation and its suppliers are interdependent and a mutually beneficial relationship enhances the ability of both to create value. Top management team could also use 5W1H concept (What? Why? Where? When? Who? & How?) for developing questions against each of the principle stated above. I practice this in my organisation and found this approach simple and better. Yes, it would also pave way for action items / improvements leading to organisational excellence , which is a never ending journey. -------------------------------------------------------------------------------------------------------------------------------------Mr. Seshadri Padigala is the Founder of Organisation Development Consultants, Hyderabad and is also a CMC - Certified Management Consultant CONVERGE - HDCF Newsletter

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CONVERGE July 2012 Business. Collaboration. Success

Finesse in Financial Markets Guest Column by Pavan Kumar Reddy FOREX markets today and what!s happening with Rupee!! It’s been an enormous time being for someone being involved in FOREX markets in the last 4 years, since 2008, and more importantly the last year. At present the whole financial markets revolving around European Union Hence, I would like to concentrate more on EURO and the Indian Rupee. Events of the last month have seen a major setback to the world economy’s recovery. When the greatest financial crisis since the Great Depression hit in late 2008, a prolonged recession was thought to have been avoided thanks to an internationally coordinated bank bail-out and fiscal stimulus. However, while a collapse of the banking system and a second depression was averted, unemployment is still high and almost three years later; growth remains sluggish, with fears of a double dip recession badly hitting market confidence. In early 2010, it became increasingly clear that Greece’s sovereign debt level was unsustainable, making it unable to finance its debt, i.e. sell bonds, in the sovereign debt markets. This led to the EU’s creation of the European Financial Stability Facility (EFSF), a €750 billion fund to provide assistance to Euro zone states which have been shunned by the markets. Of course, the claim was that this would be a last resort mechanism, and that Greece would be the only customer. But as we know, contagion spread to Ireland and Portugal, who both eventually found themselves unable to raise funds in the markets and had to resort to the EFSF. During all this, Euro continued to move in a wide range amid concerns that the demise of Euro was not far. The trend has been lower in the EURUSD since 2008. The long-term and medium term trend is down and neither is in danger of reversing at this time. The euro tumbled to a two-year low against the U.S. dollar on 6th July 2012, as disappointing U.S. employment data and sustained concerns over the worsening of the debt crisis in the euro zone prompted investors to flock to safer assets. EUR/USD hit 1.2259 levels on 6th July 2012 which is currently a two year low. The pair subsequently consolidated at 1.2285 by close of trade on 6th July 2012, tumbling 3.08% over the week (i.e 2nd July 2012 to 6th July 2012). In July 2008, the EUR/USD pair was trading around 1.60 levels only to tumble to 1.23/24 levels by Oct 2008. Though the pair recovered quite well in 2009 to move towards the 1.50 levels, the markets were unaware of the underlying fundamental concerns which were only deteriorating in Europe, especially in small economies. June 2010 saw the pair making a low of 1.18/19 levels and there are no great reasons to say that EURO would not get to these levels again in 2012. Now let’s get to the Rupee… Two sets of factors are known to underlie the rupee’s depreciating trend. The first is an increase in the trade and current account deficits on the balance of payments as a result of the rise in the prices of oil and the sharp increase in the imports of gold. The other is the decline in the volume of net capital inflows into the country, largely as a result of the outflow of FII investments in recent months. What has been particularly disconcerting is that despite the moderate fall in oil prices in recent weeks, which would have reduced the strain on the trade and current account balance, the rupee’s depreciation has continued. In other circumstances a depreciating rupee would have helped shore up the balance of payments by reducing the dollar prices of India’s exports and increasing the rupee prices of imports. Falling export prices would increase global demand for Indian goods and rising import prices would restrict the domestic demand for imports. CONVERGE - HDCF Newsletter

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CONVERGE July 2012 Business. Collaboration. Success

Finesse in Financial Markets

! continued

Guest Column by Pavan Kumar Reddy FOREX markets today and what!s happening with Rupee!! However, with the world economy in recession, export demand has not risen in response to falling prices. On the other hand, the domestic demands for commodities like oil and gold, which account for a large proportion of the increase in India’s import bill, are also not sensitive to prices. So the depreciation of the rupee has not helped to correct the country’s trade and current account imbalances. The effort to increase the supply of dollars in the market must, therefore, rely on drawing down the RBI’s foreign exchange reserves or on increasing the flow of capital into the country. The RBI has indeed opted to use its reserves in recent months, resulting in a significant decline in the volume of foreign currency assets it holds. But this has at most prevented a sharper depreciation of the rupee than has actually occurred. It has not helped correct the depreciating tendency. Continued reliance on this means of enhancing the supply of foreign exchange in the market could shrink reserves to a degree that risks triggering a speculative run on the rupee. Not surprisingly, the RBI is seeking ways of enhancing capital flows into the economy. The months of May and June this year saw Rupee being volatile the most in the recent history. It is not only weakness in a currency that impacts sentiment in investors but also the volatility. Investors don’t like to see a currency moving in the range of 49.60 to 57.42 levels in a 3 month period. When Rupee was at 52.50 levels in March 2009, EUR/USD was trading around 1.2635 levels and Dollar Index was trading approximately 88.55 levels and today the Dollar Index is approximately at 83.10 levels. So, it is not only strength in Dollar that is making Rupee weaker, but also the negative sentiment that is prevailing in the Indian economy. Lack of reforms and the so-called “Policy Paralysis” have hit the Rupee badly. If things in India change domestically with respect to reforms and steps to control the current and fiscal deficits may get the Rupee back to the 50/53 levels, which I think is the fair value for the currency against Dollar. It is at the base that a weak currency will impact the investors’ confidence negatively, as 2012 dawned, strong US data turned global sentiment upside down, the risk-on trade came back into favor, Indian equities rocked and the rupee, amazingly strengthened. Then came the budget 2012 which had some taxation terms which many believe were not clear and thus impacted the investors’ confidence again. Rupee plunged the most since the budget release. The immediate impact of the government’s retrospective taxation proposal was about 2 rupees on the dollar. the rupee’s depreciation is eroding the returns in foreign exchange that foreign investors in both equity and debt markets earn. If, in addition, a decline in interest rates is engineered with the aim of spurring growth, it would discourage rather than attract the debt that is seen as solution to the problem of a shortfall in dollar availability. For lack of more prudent alternative measures, that could leave the rupee floundering and convert a problem into a crisis. Markets would dearly like to see some serious steps to be taken to stabilize the Indian Rupee. Reforms viz., FDI in retail and in other sectors possible, decontrolling of diesel prices and reduction in subsidies are something which India can do with. Prime Minister has announced reforms to accelerate the growth again. Guess it will be done after the presidential election. But the other thing created some of the negative perception is retrospective amendments in the budget and some of the GAAR provisions. Now the GAAR provisions have been corrected to a certain extent. They have to be further reviewed and further amended but the retrospective of the amendments need to be reviewed and corrected. If that is done then the perception globally will be much better. Positive moves now will restore confidence towards Indian markets and hopefully get back to the growth mode. -------------------------------------------------------------------------------------------------------------------------------------------Mr. Pavan Kumar Reddy is a Business Analyst at NOSTRO Financial Services Pvt. Ltd. which provides FX Consulting services to small to medium sized exporters and importers at a marginal cost. It also facilitates trading services in Currency Derivatives Segment. CONVERGE - HDCF Newsletter

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CONVERGE July 2012 Business. Collaboration. Success

HDCF-EDC HDCF每 - Entrepreneurial Development Cell Through the HDCF-EDC, we also intend to contribute to the city and beyond in teachings and learning on various areas of entrepreneurship, encourage entrepreneurship as a profession among the youth, and help them learn concepts, skills, techniques, domain knowledge, and applications that will aid them on their path to entrepreneurship. The week long HDCF-JNTUH Entrepreneurial Development Program in June 2012 was the beginning starting step of the above mission. On behalf of the HDCF-Entrepreneurial Development Cell (HDCF-EDC), we would like to invite all the members to share with us the various topics and trainings that you can offer to the society. Do send your details to "revathituraga@hdcf.in" or at +9192915-39560 and collaborate with us to take HDCF forward in its path towards its vision! Thank you, Revathi Turaga Coordinator, HDCF-EDC

With best compliments from :

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CONVERGE July 2012 Business. Collaboration. Success

Editorial Team Praveen Kumar Machavaram Editor-in-Chief Revathi Turaga Mentor Members m Chiranjeevi Maddala m Allipuram Rajasekhar Reddy m Seshadri Padigala

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For further queries, please mail us on newsletter@hdcf.in Hyderabad Director / CEO Forum (HDCF) 2nd floor, Vamshi Estate, Opposite to Chandana Brothers, Ameerpet, Hyderabad Andhra Pradesh, India Email: newsletter@hdcf.in Contact Persons Venkat Reddy: venkat@hdcf.in Rajasekhar Allipuram: 9949762000 & 9866269362


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