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2008 SAm Magazine

media kit P.O. Box 17404 • San Antonio, Tx 78217 • 210.347.0756

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SAm Magazine • Teens today have an aggregate income of $80 billion and their parents spend another $110 billion on teens in key consumer categories such as apparel, food, personal care items, and entertainment. • These teens and their parents buy locally at national outlets and locally operated retail stores, restaurants and venues. • Today’s moms control 80% of all household spending, a value of $1.7 trillion annually. When moms have time to read, it’s magazines they are reading. The average mother reads 4.1 different magazine titles a month, and less than 20% of all mothers look to newspapers for their information or advertisements. • SAm Magazine prints 20,000 high gloss, perfect bound, UV coated copies every month September through June. • SAm Magazine has a pass along rate of 4, making our readership 80,000 every month and 800,000 every year. And 66% of our readers will keep SAm Magazine on their coffee tables or in a common place to read or reference for one month or longer. • SAm Magazine appeals to all high school students, parents, and supporters by covering all women’s and men’s sports news from San Antonio’s metro area high schools and private schools 1A to 5A. • SAm Magazine has 550 dynamic distribution points in the San Antonio area, that can be adjusted monthly to meet the clients or consumers needs. • To insure that the clients advertising dollars are utilized in all sectors of our grid, 70% of the magazines are distributed equally across all sectors of distribution. With our dynamic metro area wide distribution plan, we can distribute 30% of our magazines to areas that are dense in the demographic of the clients choice.

media kit


our mission our commitment


magazine features


2008 print ad rates


2008 web ad rates


ad dimensions


2008 editorial calendar


mechanical requirements


ad creation pricing


distribution statistics

{ 10 •

sam magazine 

The San Antonio Student Athletes Magazine (SAm)’s mission is to bring high school student athletics (and the communities and businesses that support them) to the forefront of our great city, and provide an exciting and positive platform for our kids to be recognized and inspired. This means that our incredibly talented student athletes and their programs get the recognition they deserve. It also provides the ultimate avenue for businesses, communities and donors to demonstrate their unyielding support. •


 sam magazine


FEATURES • covers are 80# high gloss UV coated stock the cover paper weight makes it extra durable, the high gloss makes the colors more vibrant and images pop off the page, and the UV coating extends the cover life by four times and protects it from sun or florescent office lighting

• guts are 60# high gloss stock the inside paper weight is super durable, and the high gloss makes the colors more vibrant and images pop off the page

• spine is perfect bound this makes the magazine more durable extending its table life, and attributes to maintaining the standards of high end news stand periodicals

sam magazine 

PRINT 2008 •

size and location


3x•25% off

6x•33% off

10x•40% off

1/3 page





1/2 page





full page





inside covers





page 3





back cover





2 page spread





inside cover 2 page spread





issue sponsorship includes: logo on cover, logo on contents 1, logo on contents 2, logo on contributor page, logo on stats pages, and a 1/2 page ad.





 sam magazine

DEADLINES for all advertising content is the 15th of each month prior to the issue publication. Additonal charges may be incurred for materials recieved late or breached deadlines.


WEB ad rates

all web prices are based on a 30 day run cycle Home page under main story, positions left and right: 370px X 90px / 5.139 in X 1.25in Prime space, most visible


Home page second half body, right right column: 200px X 600px / 2.778in X 8.333in Prime space, 3rd most visible, largest


Home page second half body, right column, between copy: 318px X 120px / 4.417in X 1.667in Prime space, 2nd most visible


Article page right column, top: 325px X 250px / 4.514in X 3.472in secondary prime space, 2nd most visible


Article page right column, top (unless larger ad is present): 325px X 150px / 4.514in X 2.083in 3rd most visible, smallest


Article page in story, top: 350px X 300px / 4.861in X 4.167in secondary prime space, most visible


sam magazine 

home page AD SPACES

 sam magazine

story page AD SPACES

sam magazine 



our rates won’t break the bank

Serving all of south Texas and the San Antonio area since 1973. 210.866.BANK

1/3 page sample advertisement} 1/2 page sample advertisement}

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• Medical Malpractice • Auto Accidents • Personal Injuries • Bankruptcy • Divorce • DUI • Criminal Monday - Friday 7am to 1pm / Thursday Night 5pm to 9pm with LIVE music

2720 McCullough • San Antonio, Tx 78212 • 210.785.8208  sam magazine

ad DIMENSIONS ad type 2 page spread 17in X 11.13in (trim area size is 16.75in X 10.875in)


full page 8.5in X 11.125in (trim area size is 8.375in X 10.875in)

1/2 page

7.25in X 4.75in

1/3 page

7.25in X 2.50in •

sam magazine 

2008 / 2009 editorial CALENDAR • SAm Magazines editorial calendar follows the Universal Interscholastic League (UIL) calendar for high school athletics and affiliated events. This way advertisers can be confident the content SAm Magazine features is up to date and relevant to the athletic season in which they desire to show their support.

10 sam magazine







• football

• volley ball preview

• preseason preparation


• football

• volley ball

• basketball preview

• football • basketball kickoff

• volley ball finals

• cross country

• football champs

• basketball

• stats max


• basketball

• soccer

• baseball preview


• basketball

• baseball

• swimming • wrestling


• basketball

• baseball

• soccer


• track

• soccer

• golf • tennis


• baseball

• track

• golf • tennis


• offseason training

• baseball

• stats max

november december

sam magazine 11

mechanicalREQUIREMENTS gutter safety

perfect bound, allow 3/4� on each side of the gutter for copy. Photographs or other graphics may cross over the gutter.


all files should be CMYK, at 300 dpi resolution or higher. NO spot colors, all PMS colors will be matched with process colors.


any fonts used should be embedded/outlined or included with the sent file.

file formats

all digital files must be submitted in .pdf, .tiff, .jpg, or .eps formats. Adobe Creative Suite files such as .psd, .ai, or .indd are also acceptable. Ads created in Microsoft Office or any PCbased word processing program cannot be accepted. If we have to re-create the ad, it will be billed out at our normal production rate.


a composite proof is strongly suggested for camera-ready art-work submitted to SAm Magazine. Without a proof, SAm is not responsible for the content of your ad.


files may be e-mailed at a file size of up to 12 MB to

ftp snail mail

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server address: username: advertising materials may be sent standard mail to: SAm Magazine P.O. Box 17404 San Antonio, Tx 78217

ad CREATION If you do not have an advertisement already prepared to submit, our design department can easily create one for you. • full page ad design $225 • 1/2 page ad design $175 • 1/3 page ad design $125 • [All sizes] web ad design $150

ad creation includes a proof of your ad in PDF format, and two rounds of proofing for any changes that might need to be made. there will be a $50 charge for any changes made after the intial two rounds of proofing. there will be a $150 charge for any changes made after advertisement approval. there will be a $150 charge for any advertisement materials recieved after deadline. additional charges may be incurred for photography, file resizing, type changes, scans, or any other photo manipilations or file adjustments.

14 sam magazine

distribution STATISTICS readership 80,000¹

frequency 10 times a year

distribution 20,000 copies locally

brand extensions

SAm Magazine prints 20,000 pefect bound, high gloss copies every month for distribution in the San Antonio metropolitain area. With a MPA industry standard 4 person pass-along, SAm Magazine has a readership of 80,000 people a month. With a 10 time run cycle per year, SAm will be viewed 800,000 times by San Antonio student athletes, their families, and local businesses and supporters. ¹ MPA industry standard 4 person pass-along

SAm is available for FREE at over 550 locations in San Antonio, so pick one up for yourself, a friend or a family member at one of these hot spots. • Active Sportswear

• Chevron

• Northern Hills Golf Club

• Stop-N-Go

• Applebees

• Citgo

• Oak Valley Golf Course

• Subway

• Arby’s

• Citi Bank

• Pinnacle Golf Shop

• Sundance Golf Course

• Bally Total Fitness

• Cowboys Pro Shop

• Pizza Hut

• Sun Harvest

• Baseball City

• Curves

• Pro Golf of SA

• Tetco

• Baseball School of SA

• CVS Pharmacy

• Quarry Golf Course

• Texaco

• Boerne Health Club

• Dairy Queen

• Sac-N-Pac

• Tiger Mart

• Borders Books & Music

• Exxon

• Shell

• UPS Store

• Brackenridge Golf Course


• Sports Authority

• Velocity

• Catz

• Gold’s Gym

• Sports Cuts

• Wells Fargo Bank

• Cedar Creek Golf

• Golf Academy

• Starbucks

• World Gym

• Champs Sports

• Marble Slab

• Star Food Mart


sam magazine 15




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magazineis is the student athlete who is committed to overcoming the relentless challenges in life with the hard work and determination it takes to achieve greatness in the high school sports arena.

is the embodiment of the spirit, passion, and determination of high school athletics, academics, and sportsmanship in San Antonio.

is the community, parents, coaches, and businesses that provide the means to generate the positive exposure that every student athlete has worked so hard to achieve.

SAm Magazine P.O. Box 17404 • San Antonio, Tx 78217 • 210.347.0756

SAm Magazine 20pg media kit  

20pg SAm Magazine media kit

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