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Social Media Marketing for Businesses

Human Catalyst – The Skill Academy

What is a structure of Social Media marketing for business?

What Is Social Media Marketing? • Social media marketing refers to the process of gaining traffic or attention through social media sites. • Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. • We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence. • With these tips, you can begin developing your own social media marketing expert plan.

How Social Media Can Help You Reach Business Goals?? Best Social Media Marketing Tips 1. Increase brand awareness 2. Drive traffic to your website 3. Generate new leads 4. Grow revenue (by increasing signups or sales) 5. Boost brand engagement 6. Build a community around your business 7. Effective social customer service 8. Increase mentions in the press 9. Never miss a mention through social listening

1.Leverage social advertising Social media advertising may be the new kid on the block, but it’s growing faster than imagined. Take Facebook Ads for example. Even though the social network launched ads in 2005, it managed to reach 9.16B in ad revenue in the first quarter in 2017. This just goes on to show that social advertising is here to stay — for a long, long time. As more and more businesses successfully experiment with digital advertising, they’re realizing that taking the social media advertising route makes total sense.

2.Boost brand awareness Social media marketing proves to be a powerful tool when it comes to growing your brand awareness. There are businesses who dismiss it as a way to build a brand, but by doing that, they’re leaving an open ground for competitors. On the other hand, many reputable chief marketing officers agree that social media has a definite impact on brand awareness.

3.Increase inbound traffic Inbound marketing is one of the most effective ways to generate targeted traffic to your website. It’s the kind of traffic that actually converts because it’s super relevant.

However, if you leave you ignore the importance of social media in business, you will be limited to your inner circle of customers or the people that are already familiar with your market or brand. By putting in more effort in social media promotion, you create a whole new channel to draw in laser targeted inbound traffic and get more inbound links.

4.Improve search engine optimization

Every seasoned social media marketer knows that there is some connection between social media and search engine optimization. While Google has clearly stated that it does take “social signals” into consideration when ranking a page, there’s more to it. Here’s how understanding the importance of social media marketing for business and working on it can help improve your SEO.

5.Increase conversion rates Social media is great for capturing targeted leads for your business, but it doesn’t stop there. Getting quality leads is only one part of the equation. The other part is converting those into sales.

6.Satisfy your customers Losing a customer is hard, and gaining a new one is harder. But retaining an existing customer is 10 times easier. Which is why customer satisfaction should be your topmost priority. By using social media to connect with your customers, you have the opportunity monitor what they want, the problems they’re facing and how you could serve them. In order to truly satisfy your customers and make their life easier, you need to offer them customer service that is more personalized and effective. And social media helps you do just that. Customers these days know that social media is a lot more approachable and friendly than a call center executive, thousands of miles away, who has a hard time resolving your problem. In other words, customers want superior service without the hassle. 7. Enhance brand loyalty A lot of businesses are stuck on their follower count, which is nothing but a vanity number. It doesn’t serve a real purpose if the followers aren’t loyal to your brand. There’s a difference between a random follower and loyal one, because the latter adds real value. If you want to get the most out of your social media marketing efforts, it’s crucial that you focus on increasing brand loyalty.

1. Revenue The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise in social media, the ads can either link back to your business' social media page or sometimes to your website. This can mean that you're able to benefit from social media without needing to have a channel. 2. Brand development Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice. 3. Attracting customers Social media marketing for business can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalized social media campaigns to encourage them to stay.

4.Research Even if you think social media is not suited to your business or that you don't have the time, simply logging on to see what your competitors are doing in this space, or finding out what your customers are saying about you might be a valuable exercise. 5.Networking Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business. Using online networking sites can also be valuable to your business, often for the purpose of knowledge sharing and word-ofmouth referrals. 6.Recruitment Some organisations use social media to advertise vacant positions. Job networking sites like LinkedIn are dedicated to the job market and can help you use networks to attract skilled people. 7.Search-engine discoverability Your website's ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase. This is a common Search Engine Optimization (SEO) strategy.

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Social Media For Business | Social Media Management In Pune - SMO/SMM | Human Catalyst  

Human Catalyst offers Social Media Management service in Pune, We provide Social media marketing strategy and services for your business at...

Social Media For Business | Social Media Management In Pune - SMO/SMM | Human Catalyst  

Human Catalyst offers Social Media Management service in Pune, We provide Social media marketing strategy and services for your business at...