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PRASHASTI SINHA E-mail: prashastisinha@gmail.com Portfolio link: http://issuu.com/prashastisinha/docs/portfolio_prashasti Current and preferred location: Gurgaon Phone: +91-0-8527-537-775

SUMMARY Versatile designer with experience in industrial design, luggage design, feminine care products, medical devices, teaching devices, games, lifestyle accessories, natural decoratives and graphic design with a skill set best suited for: Industrial design User experience Graphic design ACHIEVEMENTS     

All India Rank: 2 (99.84 percentile) in CEED (Common Entrance Exam for Design) held by IIT Bombay, 2010 Organized Abhikalpana – National Design Conference (26th - 27th June 2012) proposed by Shri Sam Pitroda (Chairman, National Knowledge Commission, Government of India) Department Placement Coordinator for Product Design at IIT Bombay, 2011 rd Secured 3 position at Vogue Fashion Show held during Mood Indigo (Annual Inter College event), 2010 at IIT Bombay Introduced a new line of products (natural decoratives) at Deco de Trend, Chennai, 2009

EDUCATION Master of Design (Product Design) IIT Bombay Bachelor of Design (Fashion and lifestyle accessories) NIFT, Hyderabad

(2010-12) (2005-09)

WORK Design Factory & Spry Logic Technologies Design Consultant

(Oct 2013- Present)

Spry Logic Technologies, Mumbai Industrial Design Manager     

Patent application in process for a stationery product design, used to secure sheets of paper on the wall without the use of thumb pins or magnets (Sole inventor). Reduced the cost of a passbook printing kiosk by 15% by rethinking the manufacturing process, without changing the aesthetics of the product. Designed the UI of the passbook printing kiosk for Bank of Baroda, now running nationwide on their screens. Designed electrical equipment for students to experiment and practically understand various electrical circuits. Logo design projects for Inquisteam (a NPO which promotes practical learning at Indian schools) and Spry Logic itself.

HCL Technologies, Bangalore Industrial Designer    

(May - Sept 2013)

(September 2012- December 2012)

Proposed designs of feminine care products (sanitary napkins) for P&G’s Whisper Ceiling mounted Router design for Cisco ‘Robotic’ vacuum cleaners for Bissell with a price constraint of just 20$ Probe Designs for Endo Pharmaceuticals used to cure prostate cancer (Most were team projects)


Samsonite South Asia Pvt. Ltd., Mumbai Intern (Design for travel)   

(May - June 2011)

Redefined the approach for American Tourister backpacks through extensive market research and user study (defining the user groups and their tastes and preferences) Designed backpacks to compete with the upcoming competition in the market such as Liviya, Kipling, VIP etc. Received widespread recognition for two designs which were prototyped for launch by Samsonite.

Deco de Trend, Chennai Product Designer

(Aug - Oct 2009)

 Introduced a new line of natural decorative products, creating a niche market segment and providing differentiation from competition, resulting in an increase in brand recognition and sales. C.L.Gupta Exports, Moradabad Intern

(Nov 2008 - May 2009)

 Provided optimized design solutions for faster manufacturing using lesser material, resulting in significant cost benefit, while working on a project from JC Penney (a US brand for interior decoratives) Dileep Industries Pvt. Ltd. Jaipur Intern 

(June - July 2008)

Learnt about the various manufacturing processes and designed décor items with wood, ceramics, glass and terracotta.

Inmark Papers Pvt. Ltd., Delhi Intern 

(June - July 2007)

Worked on prints and graphics for October Fair, 2007 based on specific themes.

ACADEMIC PROJECTS Thesis Project, IIT Bombay Design for children  

(January 2012 - June 2012)

Developed a new teaching device for preschool children to make learning more enjoyable than it has ever been Thoroughly studied and analyzed various play schools and their teaching methods

Game Design, IIT Bombay Water game 

(January 2011)

Designed the first water game in the history of IDC, IIT Bombay for kids aged 5+ yrs involving water sprayers and a 3D maze

Teaching Assistant, IIT Bombay 

(July 2010 - June 2012)

Assisted Prof. Purba Joshi, IDC, IIT Bombay in various areas including Ponds’ parlor van design, illustrations, craft interpretations, etc.

SKILLS Software’s      

Corel Draw Adobe Photoshop Sketchbook Pro Adobe Indesign 3DS Max Solid Works

Proficiency


REFERENCES   

Mr. Nishith Deodhar (Chairman, Aplab Limited) Mrs. Arpita Banerjee (Head, Industrial Design at HCL Technologies Ltd.) Prof. Purba Joshi (Professor at IDC, IIT Bombay) (Contact numbers on request)

E-mail: nishith.deodhar@aplab.com E-mail: arpitab@hcl.com E-mail: purba_joshi@iitb.ac.in

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